Annual report Annual report Damm 2
Annual report Letter from the Executive chairman
Letter from the Executive chairman 3
1 2019 at Damm 1 2 2019 at Damm People 5 3 The environment
4 2 Society People 5 41 About the report
6 GRI content index 3
7 The environment Table of contents 64 for the Global Compact 4 Society 88 5 About the report 114 6 GRI content index 117 7 Table of contents for the Global Compact 130 Annual report Damm 3
Annual report Letter from the Executive chairman Letter from the Executive chairman
1 102-14 Ladies and gentlemen, 2019 at Damm
Allow me to remind you of the Latin adjective mediterraneus, which of marine ecosystems. Aware of the extraordinary impact and 2 means “in the middle of the land”. Our ancestors used the word to name social reach of our “Mediterráneamente” campaigns, after 10 years People the sea in times when there were no maps of the world as we know them consecutive years of success we have decided to renew our message: today and they did not know of the existence of oceans or continents. to celebrate the Mediterranean we first have to care for it and protect 3 it. So, during 2019 we have taken a new step forward in eliminating The environment Annual reports are a form of mapping: they give a substantial form plastic from our packaging, replacing the plastic rings on Estrella to what has happened during 365 days. Before reporting here Damm cans with 100 % biodegradable cardboard packaging. 4 what 2019 has represented for Damm's business development, Society focussing on the priority issues for our stakeholders and giving Mapping means creating and drawing, and it is undoubtedly a an account of the action principles that we have carried out with way of broadening horizons. 2019 has brought the consolidation 5 effort and dedication, I would like to make a stop along the way. of our company’s internationalization strategy. Our brand About the report notoriety has grown, to the point where more than 25 % of I am writing this at a delicate time, amid an economic and social our total production goes abroad. We continue to open new 6 crisis due to the COVID-19 pandemic. Damm, which was founded markets in Africa, the Caribbean, Latvia, Azerbaijan and Iraq. in 1876, has been able to adapt to the vagaries of history over GRI content index 144 years, coming through hard times, affirming its commitment There have also been achievements in the restaurants sector. to society and becoming established as a company. This year, Rodilla has celebrated its 80th anniversary and, to 7 commemorate it, we have opened our first two restaurants Table of contents In the current difficult circumstances, I am proud that Damm in Miami. As well as being a learning experience, they are a for the Global Compact and the Damm Foundation should have placed used all bridgehead for steady growth in the American markets. its available resources and capacities to serve the general interest and help the most vulnerable groups of people. This We are currently busy with a process of transformation largely same sense of responsibility has been an intrinsic part of the based on the opportunities generated by digitization, which should company and everything it does since its beginnings. help us build a group that is more solid, flexible and innovative, focusing on growth. In 2019 alone, we have invested 8 million euros Returning to 2019, there are several landmarks to highlight during in research, technological innovation and digital transformation, these 12 months. The consolidated revenues obtained in 2019 allowing us to continue to promote the more than 200 projects (1.385 billion euros) represent an increase of 9.6 % on the previous included in our innovation route map with an impact on the entire financial year, providing us with an excellent basis for consolidating value chain, from digital sensors in barley fields to the development our sustainable growth strategy with the highest ambitions. Preserving and implementation of the e-commerce channel. In the same way, 3D the planet is another aim, and at Damm we want to encourage new printing, artificial intelligence and blockchain form part of the everyday ways of living that are more environmentally friendly and respectful life of our factories as we aim to become a model for industry 4.0. Annual report Damm 4
Annual report
Letter from the Executive chairman
1 2019 at Damm
Sustainability and social responsibility have formed part of the To conclude, I would particularly like to mention the important work 2 essence of Damm since the beginning. Under the slogan Transform carried out by the Damm Foundation. For the past 18 years, this People Our World, we have signed the United Nations Global Compact has sustained the company’s sponsorship and charity initiatives and Agenda 2030 and we are fully committed to its 17 Sustainable and it is a clear sign of our commitment to society. In 2019, the 3 Development Goals (SDG). Our emphasis is on the two where we organization has promoted almost 100 new social action projects. The environment can have most effect: responsible production and consumption (SDG 12) and decent work and economic growth (SDG 8). 2019 has undoubtedly been a year full of challenges which we have 4 successfully overcome, and together this allows us to be ready for the Society Damm is firmly committed to a circular economic growth model future, laying the foundations for the growth of the next few years. based on reducing use of water, energy and other resources. Along 5 these lines, we have implemented a plan to ensure our production Jules Verne said: “Civilization never recedes; the law of necessity About the report processes are as efficient and environmentally friendly as possible. ever forces it onwards.” As a result of this inexorable force, at Damm
In the last decade, we have managed to reduce CO2 emissions we want to contribute to social improvement and we are aware that, 6 by 59 % and water consumption by 37 %. These achievements yesterday, today and tomorrow, people are what is really important. would not have been possible without the active involvement GRI content index and awareness of all our workers, suppliers and customers.
7 With the support of technologies and digitization, in 2019 we Demetrio Carceller Arce Table of contents have made progress in transforming production and working Executive chairman for the Global Compact processes, even for a century-old company like Damm, where our team is currently 5,000-strong. Damm’s success can only be explained through the firm commitment and talent of all these people. Over the years, we have introduced new virtual learning methods using the Damm Academy and we have implemented distance working formulas. We have also moved forwards in terms of equality of opportunity, an unbreakable rule for us.
As a result of this effort, we are pleased to have achieved efr certification for work-life balance and to have celebrated 20 years working with the CARES Social Group. This record is summarized by a significant figure: more than 100 people with disabilities or at risk of social exclusion are developing their careers at Damm. Annual report Damm 5
Annual report
Letter from the Executive chairman 1
1 2019 at Damm
2 People 2019
3 The environment
4 at Damm Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact Annual report Damm 6
102-7102-7 Annual report 2019 at Damm With people
Letter from the Damm signs the United Nations Global SA Damm receives efr certification in Executive chairman Compact and joins the SERES Foundation. 13,373,962 association with the Másfamilia Foundation 1 pallets moved by Alfil Logistics and a family responsible company. Rodilla, which celebrates its 80th anniversary, 2019 at Damm opens its first establishments in the United We celebrate 20 years of working with States. the CARES Social Group in creating and 2 30.7 million promoting employment opportunities for People Estrella Damm wins the Diamond Taste crates delivered to customers by DDI people with different capabilities or at risk of Award. social exclusion. 3 The environment Damm opens a space devoted to innovation Rodilla opens a new restaurant in Madrid at Barcelona Tech City: Estrella Damm Pier01. €120 million run by people with different capabilities. 4 net profit Society Victoria improves the performance Estrella de Levante, the first brewery with an of the Malaga factory to increase its occupational health and safety certificate 5 packaging capacity, as well as to facilitate in accordance with the ISO 45001 About the report the simultaneous processes and energy €1,938 million standard. optimization. total assets/liabilities 6 Damm is recognized by Merco for its GRI content index capacity to attract and retain talent. million 7 €985 4,899 net assets total company staff Table of contents (including SA Damm and subsidiaries) for the Global Compact Restaurants
163 10 25 €1,184 million industrial investment accumulated since 3,870 2008 staff covered by this report
1 20 €0.47 39 % earnings per share women on the staff
61 % 16 factories men on the staff with capacity of more than 25 million 82 % hectoliters staff with permanent contracts
Breweries Maltings Soft drinks Mineral water Milk and milkshakes Coffee roasting Food preparation center Annual report Damm 7
Annual report With the With society With suppliers
Letter from the environment Alma (Soul) and Amantes (Lovers) form We are reinforcing sustainability in our supply Executive chairman Estrella Damm’s new “Mediterráneamente” chain by promoting a new sustainable 1 We promote the calculation of the water campaign. purchasing strategy. footprint at our factories. 2019 at Damm The first Food Meets Science event comes We are working with Blipvert in developing Estrella Damm promotes a Mediterranean to the Estrella Damm Old Brewery. and installing can compactors exclusive to 2 beach cleaning campaign. Damm, which we are placing in areas near to People Estrella Damm Gastronomy Congress in Mediterranean beaches. Estrella de Levante implements a solar power Moscow, Melbourne and Lisbon. 3 station for self-consumption. We are promoting technological innovation The environment Pall-Ex Iberia launches the Great Smile to get traceability information on the raw We begin tests to eliminate plastic rings at Challenge. materials used to produce our beers. 4 Estrella Damm. Society We are implementing an analysis of varietal Pall-Ex Iberia and SA Damm sign up to the 40,129 purity for barley seeds. It takes less than five 5 Lean & Green initiative. visitors to the Estrella Damm, Estrella minutes using a scanner at the maltings. About the report de Levante and Cervezas Victoria factories Estrella Damm launches the 6 “Mediterráneamente” campaign to recover 4,579 biodiversity in the Mediterranean. active suppliers GRI content index 145,917 (not including the Grupo Rodilla visits at events at the or Alfil Logistics) 7 Water consumption Estrella Damm Old Brewery Table of contents for the Global Compact 4.33 hl/hl packaged 93.5 % Beer active suppliers (not including the Grupo Rodilla or Alfil Logistics) 1.85 hl/hl packaged Water and cold drinks
Energy consumption 100 % (electrical and thermal) of the electrical energy purchased in all the production and packaging MJ/hl packaged 101.99 plants, as well as Damm Beer warehouses, has renewable origin certification. 30.39 MJ/hl packaged Water and cold drinks
1.84 MJ/kg produced Grupo Rodilla Annual report Damm 8
Annual report About Damm Letter from the Executive chairman
1 Two men from Alsace, August Kuentzmann Damm and his cousin and 2019 at Damm master brewer Joseph Damm, opened their first brewery in Barcelona in 1876. SA Damm was founded in 1910, beginning the history of 2 what today is a leading multinational company operating in different People sectors of activity:
3 The environment
4 Society
5 Manufacturing and Logistics services Restaurants Organization About the report packaging beer, water, and capillary and management soft drinks, dairy products distribution of sport events 6 and coffee roasting GRI content index Damm’s activity is currently guided by the following strategic principles: innovation and differentiation, vertical integration at all stages of the value chain, internationalization, the people making up the company, 7 digital transformation, and sustainable development and environmental protection in order to continue Table of contents constant, profitable and, above all, sustainable growth. for the Global Compact
Our companies
Logistics Water Restaurants and capillary Beers and other drinks Dairy products and coffees distribution Others
Foundation Annual report Damm 9
Annual report Victoria has expanded capacity at the Malaga
Letter from the production plant, Executive chairman with important innovations in the brewing process. 1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report Spain
6 Catalonia Madrid Castile-La Mancha Balearic Islands GRI content index Sociedad Anónima Damm Plataforma Continental Madrid Gestión Fuente Liviana Agama (Palma) Damm Distribución Integral Grupo Rodilla (Huerta del Marquesado) Font Major (Escorca) 7 Corporación Económica Delta Pall-Ex Iberia Font de Sa Senyora (Deià) Table of contents Compañía Cervecera Damm SetPoint Events, SA Andalusia Aquafonda (Palma) for the Global Compact (El Prat de Llobregat) Artesanía de la Alimentación Cervezas Victoria Cafès Garriga Hamburguesa Nostra Portugal (Barberà del Vallès) Aragon Font Salem Portugal Alfil Logistics Murcia Aguas de San Martín de Veri (Santarém, Portugal) (El Prat de Llobregat) Estrella de Levante (Bisaurri) La Moravia (Bell-lloc d’Urgell) (Espinardo) Aguas de San Martín de Veri (El Run, Castejón de Sos) Valencia Font Salem (Salem) Font Salem (El Puig)
International
United States China Pall-Ex Iberia expands Rodilla US LLC. 8950 SW 74TH Estrella Damm Trading Co, Ltd. its distribution network CT, suite 1901, Miami (FL), 33156 Wuding Road, 969, Building 6, and opens a new logistics Room 601, Shanghai (China) United Kingdom center at Sant Esteve Damm Brewery UK, Ltd. Sesrovires in Barcelona. 166 Piccadilly, London Annual report Damm 10
Annual report Damm in the world Letter from the Executive chairman
1 2019 at Damm 32 1 United Kingdom Sweden 4,899 2 people in total (including SA Damm and People 4 4,586 the subsidiaries) Canada Spain 3 The environment
4 Society
5 About the report 6 20 GRI content index China
7 Table of contents for the Global Compact
7 United States 2 Equatorial Guinea 8 Australia and New Zealand 1 238 Chile Portugal
Countries where Damm exports its own brand of beer
(102-4, 102-6) We are continuing to make progress with internationalization in the beer market. Our brands are now present in more than 120 countries. In 2019, we have opened up the following new markets in Africa: Algeria, Burkina Faso, Gambia, Mali, Nigeria and Tunisia. We have also entered the Caribbean (Trinidad and Tobago), Latvia, Azerbaijan, Iraq, the Maldives and Tajikistan.
Rodilla Alfil Logistics Victoria With a presence in much of Spain, it is now It is creating the Forwarding 2019 has been the year of the launch internationalizing and has opened its first department, a business unit of Victoria beer in the United Kingdom establishments outside the country, in Miami responsible for international transport and Sweden. (United States). Internationalization has involved management for customers operating investment of 5.5 million euros for the company. anywhere in the world. Annual report Damm 11
Annual report Estrella Damm wins Letter from the Executive chairman the Diamond Taste Award
1 for its exceptional flavor 2019 at Damm
Estrella Damm has been recognized with the Diamond Taste Award as part 2 of the 2019 International Taste Awards evaluating and certifying the flavor People of thousands of foods and drinks in almost 100 countries. The recognition received by Estrella Damm can only be achieved by obtaining three stars in 3 the Superior Taste Award at least seven times in 10 years. The environment To assess the different products, the International Taste Awards has a jury 4 consisting of about 200 chefs belonging to associations and with Michelin Society stars, and sommeliers. The products are analyzed and marked according to a strictly neutral methodology in blind tastings carried out individually 5 by experts who do not know the origin or the brand of the product they are About the report tasting and evaluating. The five analysis criteria are: the first impression of the product, its appearance, smell and taste and, in the case of drinks, the 6 final sensation – the one that continues after it has been drunk. GRI content index The International Taste Awards, held in Brussels, are organized by the International Taste Institute, a leader in the evaluation and certification of 7 flavor in consumer products. Table of contents for the Global Compact Annual report Damm 12
Annual report Our products
Letter from the (102-4, 102-6) Executive chairman Damm Beers 1 2019 at Damm
2 World Beer Championships The Diamond Taste Award is People Gold medal only achieved after obtaining Great Taste Awards three stars in the Superior 3 One star The environment Superior Taste Awards Taste Awards at least seven Three stars times in 10 years. 4 Superior Taste Awards Society Diamond Taste Award The International Beer Challenge 5 Bronze medal About the report Estrella Damm 6 GRI content index
7 Table of contents for the Global Compact World Beer Awards World’s best seasonal lager: Oktoberfestbier/Märzen World Beer Championships Gold medal Superior Taste Awards Three stars Great Taste Awards Two stars
Voll-Damm
Damm Lemon Annual report Damm 13
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 Superior Taste Awards Complot can People Three stars now be found in Great Taste Awards the hotels and 3 Two stars The environment The International restaurants channel Beer Challenge in Spain in a new 4 Gold medal format – the Society World Beer 20-liter barrel. Championships 5 Silver medal About the report Complot Bock-Damm 6 GRI content index
7 Table of contents for the Global Compact World Beer Awards Ferran Adrià World Beer Awards Best wheat beer and Damm’s beer Gold medal (Belgian witbier style) celebrate 10 years. US Open Beer World Beer Championship Championships Gold medal Gold medal (United States) Superior Taste Awards Superior Taste Awards Two stars Two stars
Inedit Free Damm
Malquerida Free Damm Limón Annual report Damm 14
Annual report
Letter from the Executive chairman
1 Great Taste Awards 2019 at Damm Two stars World Beer Awards 2 Silver medal People US Open Beer Championship Gold medal 3 (United States) The environment Superior Taste Awards Two stars 4 International Beer Challenge Society Bronze medal World Beer Championships 5 Gold medal About the report Daura A.K. Damm Xibeca 6 GRI content index
7 Table of contents for the Global Compact
Great Taste Awards Two stars The International Beer Challenge Bronze medal
Daura Märzen
World Beer Championships Silver medal Great Taste Awards One star World Beer Awards Silver medal
Keler Cerveza de Navidad (Christmas beer) Annual report Damm 15
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact
Other beers
Estrella de Levante Estrella de Levante 0,0 Verna Annual report Damm 16
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report Victoria Victoria Sin Punta Este 6 GRI content index
7 Table of contents for the Global Compact Victoria Pasos Largos is brewed with a base of its lager beer and lemons from the Mediterranean by the master brewers of the Malaga production plant.
Victoria Negra Victoria Pasos Largos
Turia Calatrava Pilsen Calatrava Pure Malt Annual report Damm 17
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report Oro Rosa Blanca Innis & Gunn Pabst Blue Ribbon 6 GRI content index
7 Table of contents for the Global Compact
Estrella del Sur Skol Brooklyn Schöfferhofer Grapefruit
Estrella del Sur Especial Tagus Radeberger Annual report Damm 18
Annual report
Water and other drinks Letter from the Executive chairman
1 2019 at Damm
2 People Font Major was given a new image to develop 3 its link with the local area and put across the brand’s The environment differential values of proximity and consuming
4 local products: Majorca and the Tramuntana Society mountain range.
5 About the report Veri Font Major 6 GRI content index
7 Table of contents for the Global Compact
Fuente Liviana Pirinea Sureo Rekorderlig
Fever-Tree Arizona Annual report Damm 19
Annual report
Dairy products Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report Agama Letona fresh Letona fresh 6 whole milk semi-skimmed milk GRI content index
7 Table of contents for the Global Compact
Letona UHT milk Letona UHT milk Letona UHT milk 0 % mg Grand Crème special for hospitality
The lactose-free version of Laccao original arrives.
Laccao Laccao 0 % Annual report Damm 20
Launch of Cacaolat Annual report 95 % Leche, reduced in sugars, aimed Letter from the at the little ones Executive chairman in the household.
1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report Cacaolat Original Cacaolat 95 % Leche 6 GRI content index
7 Table of contents for the Global Compact
Cacaolat 0 % Cacaolat Veggie
Cacaolat Noir Cacaolat Mocca Annual report Damm 21
Annual report
Restaurants and coffees Letter from the Executive chairman
1 2019 at Damm
2 People Rodilla celebrated its 80th anniversary. The celebration 3 culminated with the inauguration of a commemorative The environment plaque, for the the company’s history, in the establishment
4 in Plaza del Callao, an iconic site in the city of Madrid Society where, 80 years ago, Antonio Rodilla opened the chain’s first restaurant, making it a pioneer in the industry in Spain. 5 About the report
6 Grupo Rodilla GRI content index
7 Table of contents for the Global Compact
Jamaica Coffee Experience Café de Indias Hamburguesa Nostra
A new image and more information on the packaging of every coffee reference.
Launch of the new intense roast Pure Arabica Intense coffee with a new blend (Brazil and Honduras). Cafès Garriga Annual report Damm 22
Annual report
Distribution Letter from the Executive chairman
1 2019 at Damm
2 People Damm Distribución Integral signs up 3 to the AECOC’s “Súmate al cambio” The environment (Join the Change) campaign, with the
4 introduction of a hybrid fleet in big Society cities and the development of mobile sales and delivery apps to minimize 5 paper costs. About the report
6 Damm Distribución Integral GRI content index
7 Damm Distribución Integral continues Table of contents for the Global Compact with the environmentalisation of its vehicle fleet with the incorporation of more than thirty Euro 6 trucks and vans and two new vehicles transformed to run on liquefied petroleum gas.
Damm Distribución Integral incorporates six new distributions and makes three area expansions. Annual report Damm 23
Annual report Guarantee of food quality and safety
Damm’s production and operational processes are governed by the main international regulations Letter from the and standards concerning food quality and safety. Executive chairman
1 We have the following food safety certifications: 2019 at Damm
2 6.1 APPCC People
3 The environment IFS Global Markets Food International Food Standard Hazard Analysis and Critical Control Points At the El Prat production plant. (IFS), version 6.1 (HACCP) 4 Certifying the Estrella de Levante The highest standards in all the At all production plants for Damm food and drink Society with this standard is a target Font Salem production plants and our products. Process audited annually by an external for 2020. Hamburguesa Nostra food preparation body within the scope of the IFS and ISO 9001. 5 center (belonging to Grupo Rodilla). About the report
6 (416-1, 417-1) Damm has the following certification deriving from product specifications: GRI content index
7 Table of contents for the Global Compact
European Halal certification Kosher certificate Certification of Fairtrade Certification for Licensing System Granted by the Provides recognition beer suitable for certificate the production (ELS) certification Halal Institute as fit to be sold to vegan people Proves that certain and sale of organic Authorizes the use for the following Jewish people. coffees meet fair coffee of the crossed grain Damm alcohol-free trade criteria, symbol on Damm’s products. Daura Damm depending on gluten-free products Estrella Damm their origin. Cafès Garriga Daura Märzen Estrella Non- Daura Damm Daura Alcoholic Malt Cafès Garriga Beverage 0.00 % Inedit Damm Daura Märzen Free Damm Lemon Complot Daura Shandy Malt Beverage 0.00 % Estrella Damm Non-Alcoholic Free Damm Date Malt Beverage Free Damm Free Damm Apple Malt Beverage
Free Damm Passion Fruit Malt Beverage
Free Damm Pomegranate Malt Beverage Annual report Damm 24
Annual report The companies certified with the ISO 9001:2015 standard for their quality management system are: The Grupo Rodilla, Letter from the Executive chairman with food quality
1 and safety 2019 at Damm
The Grupo Rodilla’s expansion project is being carried 2 out while ensuring food quality and safety through the People following actions:
3 New quality management operating system based on The environment SA Damm, Compañía Cervecera Damm, SL continuous improvement. The scope of the certification has been expanded 4 in 2019 to include tankers and transportable tanks. Cooperation agreement with the Spanish Federation of Society Associations of Celiacs (FACE) and work with suppliers to design products suitable for the celiac population. 5 About the report Consolidation of the project to eliminate ingredients made from palm fat or its derivatives. Estrella de Levante Fábrica de Cerveza, SA 6 Implementation of measures to comply with the GRI content index agreement signed with the Spanish Food Safety and Nutrition Agency (AECOSAN) to improve the composition 7 of food and drinks. Table of contents Aguas de San Martín de Veri, SA for the Global Compact Integration of Hamburguesa Nostra in the quality audit plan and the microbiological analysis plans.
Fuente Liviana, SL
Font Salem, SL
Alfil Logistics, SA
Artesanía de la Alimentación, SL (belonging to the Grupo)
Maltería La Moravia, SL
Cervezas Victoria 1928, SL Annual report Damm 25
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 We continue to develop People solutions to reduce the
3 impact of plastic use. The environment The main project consists of replacing the plastic 4 rings for holding Estrella Society Damm cans with a 100 % biodegradable cardboard 5 packaging system. About the report
6 GRI content index
7 Table of contents for the Global Compact
Innovation culture
Innovation is a constant feature of all our activity. It is a value that guides the way we do things, not only in terms of products and marketing actions but also the way we relate to our workers, customers – the Bar Manager app is a good example of this – and consumers.
In 2019, the Damm Beer Innovation Committee, led by the R+D department, has focused its efforts on discovering and categorizing the different styles and new trends in beer. Thanks to this work, the Beer Research Area has focused its activity on three types of R&D projects:
Styles Formulations Products
Development and launch New and better Launch of new products (developed in 2019 for launch in of new styles of beer. formulations of existing 2020): Victoria Pasos Largos*, Cerveza Madurada (beer products. matured with French oak shavings) and Free Damm Amber Lager. We have also worked with Turrons Vicens y Albert on developing Inedit Beer turrón (a type of nougat).
* Launched in 2019. Annual report Damm 26
Annual report Damm opens its Letter from the Executive chairman own space devoted
1 to innovation 2019 at Damm at Barcelona Tech City 2
People In 2019, Damm has opened a new space at Pier01 in Barcelona Tech city, a leading venue for holding events focusing on digitization, innovation 3 and technology. The Estrella Damm Pier01 space serves, in turn, as The environment a meeting point for professionals in the industry who want to share ideas in an atmosphere promoting inspiration, co-creation and the 4 development of innovative projects. This year we have organized the Society first Brewingup4tomorrow, a space for reflection and debate based on sustainability and innovation at Barcelona Tech City. 5 About the report
6 GRI content index
7 New system for Table of contents for the Global Compact monitoring beer tanks in real time
In 2019, we took part for the first time in HIP, the main trade fair for Horeca innovation held in Spain. There, we presented a tank control system for monitoring and measuring beer consumption in real time. With this solution, the owners of bars and restaurants with “beer drive” can monitor beer consumption online from any device.
Annual report Damm 27
Annual report Other projects completed in 2019 as a result of technological innovation and digitization:
Letter from the Executive chairman B2B customers Operations 1 Customer portal. Two-way communication channel with Nacert visual Digital field book for obtaining information 2019 at Damm our customers which provides functions such as creating on the traceability of agricultural products and suppliers online orders or managing delivery notes. of the raw materials for producing its beers to guarantee 2 their origin, food safety and sustainability People Bar Manager. Launch of this app offering information and personalized services for restaurant professionals who are 3 Damm customers. The environment Innovation and technology in breweries 4 Society Augmented reality. Use of augmented reality at the Estrella Damm El Prat production plant to provide guidance 5 with the change of format and remote technical assistance. About the report 3D printer 3D printing to manufacture spare parts, 6 prototypes of new products, etc. GRI content index
7 Table of contents for the Global Compact
€7.9 million investment in research, development technological innovation and digital transformation
CRM Export. Available in all countries for management relationships and information concerning all international customers. B2C consumer
Market intelligence Autopull Pilot project to test a beer self-service system offering customers an innovative, different experience. It Zenit Intelligence. Development of advanced analytics obtains real-time and invoicing data direct from the end and predictive models of our customers to improve consumer. our knowledge of the point of sale and increase sales, improve the customer experience, and improve Ticketing Tool to sell tickets for events. margins and profitability in Damm’s business.
Digitization of visits (PoS management). Automating the capture of information of the establishments in the food channel with the aim to develop added-value actions. Annual report Damm 28
Annual report Awards Letter from the Executive chairman and recognitions
1 2019 at Damm
For our commitment 2 to people For our campaigns People
3 Damm receives efr certification as a Aster Business Communication Award for The environment responsible family company. Estrella Damm’s Soul and Lovers campaigns.
4 Merco recognizes Damm for its capacity to Estrella Damm, gold award for brand Society attract and retain talent. construction at the 2019 Effectiveness Awards.
5 Estrella de Levante receives the Award for Advertising Record of a Brand 2019 About the report Floridablanca Award for the integration at for Estrella Damm, presented by the Spanish work of people with disabilities. Advertisers’ Association’s Effectiveness Award 6 Jury Club. Estrella de Levante receives the Full GRI content index Inclusion award for social integration. estrelladamm.com
7 Estrella de Levante receives recognition for National Communication Award 2019 in the Table of contents signing up as a company committed to a advertising category for Jaume Alemany, Damm’s for the Global Compact society free of gender violence. marketing, communication and export director.
For our commitment For our commitment to society to environment
Company of the Year 2019 AQ Award in the CSR best practice category for Cervezas Victoria, awarded by the for Estrella Damm’s campaign to collect Amigos de Málaga Writers’ Association. waste on Mediterranean beaches, awarded by AdQualis.
Silver at the Best 19 Awards in the Best Branding category for Agama’s dairy product branding.
Damm, gold award in the Business Transformation category at the SAP Quality Estrella Damm, the first Spanish brand Awards 2019. in the world listing drawn up by Brand Alfil Logistics certified with the Efficiency Finance and one of the 30 highest valued Network label. Spanish brands in the BrandZ league table. Annual report Damm 29
Annual report The brewing Alliances with industry Letter from the Executive chairman industry presents and local organizations
1 its environmental 2019 at Damm sustainability report 2
People In 2019, the brewing industry presented its first environmental sustainability report, establishing five commitments with a 3 compliance horizon of 2025: The environment The packaging circle 4 Energy efficiency Society Reducing the carbon footprint Using water more efficiently 5 Innovation and environmental awareness-raising About the report The Brewers’ Association represents all beer producers in 6 Spain, an industry that currently provides 1.3 % of Spanish GNP and contributes to creating 344,000 jobs. GRI content index
7 Demetrio Carceller Arce, executive Table of contents chairman of Damm, is appointed for the Global Compact chairman of Cerveceros de España (the Spanish brewers’ association).
Business discussions in the Estrella Damm Pier01 space at Barcelona Tech City
Demetrio Carceller Arce, executive chairman of Damm, featured in the first in the series of Business Dialogues, a cycle of talks taking place periodically at the Estrella Damm Pier01 space as a forum for exchanging ideas, experience and synergies with the start-up ecosystem. Carceller Arce detailed some of the challenges experienced and lessons learned by Damm concerning digitization. Annual report Damm 30
Annual report Responsibility Letter from the Executive chairman
1 and values 2019 at Damm Our responsible way of seeing business and promoting 2 sustainable development People #LIVE corresponds to our firm 3 intention to create value based The environment our essence, our values on values.
4 Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact
L I V E Loyalty Innovation Customer Value Energy
Loyalty, because people working Innovation, because at Damm Customer Value, because Energy, because we work at Damm are involved in the we contribute and implement we strive to stay close to our actively in challenging, company’s culture, objectives ideas, actions and processes customers, getting to know them changing situations. We act and strategy, following ethical and allowing effective solutions and responding to their needs. with passion and confidence professional values. with the available resources. Because satisfying them and and persevere when facing Because innovation is part of securing their loyalty is one of challenges. Because a positive the very reason we exist. our priorities. attitude is what drives us to improve every day.
Building the future based on dialogue with stakeholders
(102-40) Dialogue with stakeholders is crucial as it helps us Our team make the best decisions and identify and respond Customers: consumers to new needs. Customers: businesses Distributors Shareholders Media and influencers Suppliers and contractors (businesses) Partners and external advisors Public and private institutions Society Franchisees Annual report Damm 31
Annual report Customer-orientated Letter from the Executive chairman dialogue and training
1 In 2019, 384 people from Damm have taken part in Damm Beer 2019 at Damm Ambassador training. This project focuses on the product, its history and the way it is made, as well as the current catalogue, pairing with food, beers 2 in the world and point-of-sale service quality so that the team acquires People greater knowledge of beer culture and Damm’s products and brands.
3 A series of video tutorials has also been prepared for bars to raise The environment awareness of the importance of the proper maintenance of barrel installations and glasses to optimize the quality of our beer at the point of 4 sale. These training snippets have been offered via the Bar Manager app. Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact Annual report Damm 32
Annual report Consolidation in social networks
Letter from the Social networks are the main communication channel with our consumers and we constantly Executive chairman generate valuable content, contributing to a good experience and promoting conversation 1 with our brands. 2019 at Damm
2 Followers People Damm 92,251 92,251
3 Beer 867,330 161,106 185,000 94,300 1,307,736 The environment Estrella Damm Voll-Damm 171,845 18,703 9,115 240 199,903 4 Free Damm 2,336 50 265 424 3,075 Society Inedit 28,231 5,745 4,514 22 38,512 More than 2 million Daura 6,113 529 2,396 9,038 5 followers of our brands Damm Lemon 8,580 69 610 9,259 About the report on social networks. Malquerida 2,929 275 2,029 5,233 6 Xibeca 282 15 58 203 558 GRI content index Complot 733 79 782 46 1,640 Estrella de Levante 72,500 26,400 9,700 150 108,750 7 Keler 10,407 4,415 5,566 755 21,143 Table of contents Oro 795 118 249 1,162 for the Global Compact Calatrava 5,970 520 2,850 9,340 Victoria 31,500 15,600 11,670 58,770 Turia 52,583 17,792 10,507 44 80,926 Rosa Blanca 1,367 193 2,026 3,586
Milkshakes Laccao 5,807 1,925 56 7,788 Alex & Julia, third Water most seen advert on Veri 2,065 59 341 667 3,132 YouTube in Europe.
Logistics Pall-Ex Iberia 396 951 Alfil Logistics 4,748 4,748
Restaurants 232,152 Grupo Rodilla 123,212 4,358 12,227 1,452 129,022 Hamburguesa 81,177 17,470 1,100 99,747 Nostra Jamaica Coffee 2,700 2,700 Experience
Data extracted from each social network on 31 December 2019.
cfdamm.cat/es cervezavictoria.es/en cervezaturia.es In 2019, we have launched new websites for Cervezas Victoria, Cerveza Turia and Damm Football Club. Annual report Damm 33
Annual report Ethics for
Letter from the good governance Executive chairman
1 Audit and Control Bodies Damm ensures that it complies with the 2019 at Damm Committee regulations and that its activities are in accordance with the applicable laws and with 2 internal policies and procedures to make sure People the company operates with integrity.
3 Our policies include the company’s Compliance Internal Audit The environment commitment to applying excellent, Committee Department responsible, ethical management meeting 4 both to the needs of our business model and Society those of the environment. Action
5 (205) About the report For better management of all kinds of risks, Active management of existing risks including criminal issues, we have the Internal Drawing up a global risk map 6 Audit Department. Both the Compliance Drawing up a criminal risk map Committee and the Internal Audit Department GRI content index report to the Control and Audit Committee, which consists of members of the Board of 7 Monitoring tools Directors. The way to proceed against risks Table of contents associated with political corruption is included for the Global Compact in the Code of Conduct and the Regulations Code of Conduct governing the Whistleblowing Channel. Whistleblowing Channel regulations Auditing is specifically the responsibility of the Manual for the prevention of money laundering Internal Audit Department. Compliance Committee regulations
Damm has been recognized as one of the 35 companies with the best reputations in Spain, according to the latest Merco Empresas league table. It is also the company in the drinks sector that has gone up most positions compared to the previous report. Annual report Damm 34
Annual report
In 2019, Font Salem España and Font Salem Portugal Letter from the Executive chairman have implemented their code of conduct and set up a whistleblowing channel. 1 2019 at Damm
2 (102-18) People The General Shareholders' Meeting, the Board of Directors and the Management Committee 3 carry out the governance of the company. The environment
4 Board of Directors of SA Damm Society Executive chairman 5 Mr. Demetrio Carceller Arce About the report Secretary (board member) Mr. Ramon Agenjo Bosch 6 Directors GRI content index Mr. Ramón Armadàs Bosch, representing Hardman-Ceres, SL 7 Mr. Raimundo Baroja, Table of contents representing Disa Corporación Petrolífera, SA for the Global Compact Mr. José Carceller Arce, representing Disa Financiación, SAU Mr. María Carceller Arce, representing Seegrund, BV Dr. August Oetker Dr. Ernst F. Schroeder
Damm Management Committee
Executive chairman Mr. Demetrio Carceller Arce Managing director Mr. Jorge Villavecchia Barnach-Calbó Operations manager Mr. Pedro Marín Giménez Marketing, communications and export manager Mr. Jaume Alemany Gas Corporate finance manager Mr. Àngel Guarch López Sales manager Mr. Xavier Vila Vila CEO of Rodilla Ms. María Carceller Arce Human resources manager Mr. Ricardo Lechuga Cisneros Managing director of Font Salem Mr. Antoni Folguera Ventura Annual report Damm 35
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact
Socially responsible
Damm has been implementing policies The challenges presented by the In 2019, Damm joined related to social responsibility for more than environment require companies to constantly the SERES Foundation to 20 years. In 2019, we have implemented transform and adapt. In this context, the strengthen its commitment Damm’s Social Responsibility Master Plan integration of social responsibility criteria into as a working model to ensure the alignment, the strategic vision is extremely important, to society, took part coherence and consistency of messages and promoting a sustainable business model with in the Corporate Social actions in different areas of the company. positive contributions to society in the short Responsibility Week and long term. in Catalonia, and attended the presentation of the Corresponsables yearbook in Oviedo. Annual report Damm 36
Annual report Damm signs the United Letter from the Executive chairman Nations Global Compact
1 In 2019, we have increased our commitment to social responsibility to 2019 at Damm the highest international level. Firstly, we have signed the United Nations Global Compact to show our commitment to the institution’s 10 principles. 2 Meanwhile, we have expressed our desire to work for a more prosperous People future for everyone via the Sustainable Development Goals. This is where we want to direct our effort, as we are convinced that Damm is also 3 contributing to changing the world. The environment
4 Society Relevant Sustainable Development Goals for Damm
5 About the report We want to be leaders in health and well-being for our workers and consumers, encouraging a healthy 6 lifestyle and promoting their well-being. GRI content index
7 We are committed to gender equality and the Table of contents reduction of all kinds of inequalities, inside and for the Global Compact outside Damm.
We seek sustainable, secure economic growth, creating quality jobs.
We promote the efficient use of resources and energy and we carry out our production under environmentally responsible parameters. We also raise our customers’ awareness of responsible consumption.
We are integrating the culture of the fight against climate change into the supply chain and our production processes, with environmental management systems and actions to reduce our footprint.
We believe in the power of alliances and the creation of shared value by joining in with initiatives, including the United Nations Global Compact, the Másfamilia Foundation (efr) and the SERES Foundation. Annual report Damm 37
Annual report Positive Letter from the Executive chairman
1 socioeconomic impact 2019 at Damm
2 People Main financial figures 3 The environment €1,385 million 4 consolidated revenues in 2019 Society Consolidated revenues for the 2019 financial The increase in the prices of different kinds year have reached 1,385 million euros, of energy have been partially compensated 5 9.6 % up on 2018, in a context where the by the improvements in the energy efficiency About the report national economy was showing increasing ratios of the group’s production plants. symptoms of slowdown. These included the Similarly, logistics costs have grown due to 6 moderation of domestic private consumption greater dispersal and internationalization and the slowing down of exports, partially at the final destination, the increase in fuel GRI content index 250 compensated by the good international prices and the storage costs deriving from workers dedicated exclusively tourism figures recorded in 2019. greater production. to international activities 7
Table of contents Despite this, in terms of sales and activity, for the Global Compact Damm’s businesses behaved positively in 2019 overall, with increased sales in all channels and markets where it operates.
The results the group is achieving in its internationalization process also contributed decisively to this growth. The group’s brands and activities can currently be found in more than 120 countries. We experience considerable growth in volume and notoriety year after year, strengthened by the establishment of our own sales force in the United Kingdom, United States, Canada, China, Sweden, Chile and Australia, with a total of more than 250 employees working exclusively in international activities.
Production costs have increased in line with revenues. The increased cost of materials, particularly raw materials, is due to the higher price of barley and bought-in malt. This increase in the cost of materials has been compensated by replacing the combination of non-returnable products with lower-cost formats. Annual report Damm 38
Annual report
Letter from the Executive chairman Liability Asset 1 structure structure 2019 at Damm
2 People
3 50.8 % Net worth 73.6 % Fixed assets The environment 31.9 % Current liabilities 18.0 % Current assets 4 17.2 % Non-current liabilities 8.4 % Cash and equivalents Society
5 About the report Constant annual growth rate 6 (Last 5 financial GRI content index years) Meanwhile, general operating costs are Units in millions of euros 2019 2018 Change 2014 to 2019 above those for the previous financial 7 year, highlighting the increase in the Balance sheet figures Table of contents number of product dispensers, the for the Global Compact Fixed assets 1,427 1,217 210 9.6 % increase in sales costs due to the increase in sales staff and marketing, Current assets 349 339 10 9.5 % trade marketing and sponsorship of Cash and equivalents 162 193 -31 12.2 % events of considerable media reach, Total assets/liabilities 1,938 1,749 189 9.8 % to strengthen the group’s determined Net worth 985 888 97 15.1 % commitment to the development of its brands in Spain and abroad. Net financial liability (*) 292 289 3 32.7 % Other liabilities (**) 499 379 120 -2.5 % The group’s staff including all businesses reached 4,899 people at the close of the Income statement figures 2019 financial year compared to 4,574 at Operating income 1,385 1,264 121 8.7 % the end of 2018. EBIT 133 127 6 7.4 % (Operating profit) Profit attributable 120 113 7 8.7 % to the parent company Earnings per share 0.47 0.45 0.02 10.1 % (€/share)
Other data and indicators Accumulated industrial investments 1,184 1,061 123 12.1 % (since 2008) Level of net debt 29.64 % 32.55 % -2.9 % 15.3 % Number of shares 270,083 270,083 0 0.0 % (thousands)
(*) Net financial debt (financial debt less cash). (**) 2019 includes the balance of "Liabilities for leases under IFRS 16". Annual report Damm 39
Annual report Victoria expands the Letter from the Executive chairman Malaga production plant
1 In 2019, Victoria carried out the expansion of its Malaga production plant, 2019 at Damm opened in 2017, to extend the packaging area and strengthen its services with important innovations in its brewing processes. The project has also 2 facilitated simultaneous processes and it continues the commitment to People optimizing energy. Thanks to the expansion of the packaging area, the production plant can now package new and exclusive formats for the 3 provinces of Malaga, Granada, Cordoba and Jaen. The environment
4 Society
5 About the report
6 GRI content index Damm Distribución
7 Integral continues to grow Table of contents for the Global Compact 2019 was another year of strong growth for Damm Distribución Integral, which has incorporated six new distribution centers and extended some of the existing ones, with new sales areas. It represents almost 30 % of Damm’s sales in the hotels and restaurants channel. This growth is translated into a turnover of more than 250 million euros, strengthening the company’s position as it seeks leadership of the drinks market in Spain. Annual report Damm 40
Annual report Value generation Letter from the Executive chairman Information on the creation and distribution of economic value basically indicates how an organisation has generated 1 wealth for the stakeholders involved in its activity. In 2019 we have generated wealth worth 1,407 million euros, which have been distributed mainly among collaborators with the payment of salaries, supplier companies with the payment of services 2019 at Damm provided or goods purchased and the company with the contribution to public spending linked to the tax contribution.
2
People (201-1)
3 Added value balance in 2019 The environment 8.64 % 37.19 % 4 reserves operating costs Society
5 7.46 % 14.53 % depreciation staff costs About the report €1,407 million directly generated 6 economic value 29.83 % 0.59 % 1.76 % GRI content index other costs financial costs corporation tax
7 Graphic created based on the consolidated profit and loss account corresponding to the financial year Table of contents closed on 31 December 2019 of SA Damm and the dependent companies. for the Global Compact
At Damm, we are implementing an important strategic industrial plan, under which we have invested more than 500 million euros in our production plants. A total of more than 1 billion euros has been invested since 2008:
Damm Font Salem
At the El Prat production plant, Font Salem continues to grow and has investments have been made to made progress with the opening of a guarantee power supplies and new production line at the Santarém services. We have sought the best production plant (Portugal) a year after technical improvements available in the presentation of the Rumbo 2020 an effort to obtain energy savings. project, an industrial plan with investment of more than 40 million euros in the plant. For this investment, intended to Estrella de Levante introduce an innovative process into the drinks industry, Font Salem has signed a Various projects have been carried contract with the Portuguese Investment out at the Estrella de Levante and Foreign Trade Agency. production plant, including the remodeling of the returnable bottle packaging line, the opening of Agama two new loading bays to improve logistics operations and new malt The Agama production plant has cleaning facilities. been equipped with new facilities and machines for packaging concentrated soft drink products in BiB. Annual report Damm 41
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact
2 People Annual report Damm 42
Annual report
Letter from the People: Executive chairman
1 2019 at Damm a key asset
2
People The people who make up Damm are a fundamental support 4,899 for the development and growth of the company. At the end 3 total company staff The environment of 2019, our staff numbered 4,899. They are the driving force (including SA Damm and subsidiaries) for ensuring Damm’s future in line with its corporate values. 4 We encourage inclusion, promote equality and are committed 102-41 Society to developing initiatives to strengthen well-being and % professional growth. 100 5 staff covered by agreements About the report
6 102-7, 401-1 GRI content index
7 Staff covered by the report Table of contents for the Global Compact
2,381 469 82 % Food and drinks Food and drinks Food and drinks
235 65 97 % Logistics and Logistics and Logistics and distribution distribution distribution
1,227 1,312 80 % Restaurants Restaurants Restaurants
27 9 100 % Content Content Content management management management (SetPoint Events) (SetPoint Events) (SetPoint Events)
1,855 82 % 3,870 staff with own staff new employees permanent contracts Annual report Damm 43
Annual report Let’s Damm Together: Letter from the Executive chairman a journey into digital
1 transformation 2019 at Damm
The second edition of Let’s Damm Together was held in 2019, for the first 2 time in a new format. The leading figures were Damm’s workers – people People taking part in the everyday life of the more than 200 digital transformation projects the company has carried out in the last three years. A total of six Let’s 3 Damm Together sessions were held in 2019, attended in person by about The environment 150 people and with 250 visits via streaming.
4 Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact Annual report Damm 44
Annual report
Letter from the Executive chairman 81 % 39 % full-time women 1 staff on the staff 2019 at Damm
2
People 100 % Food and drinks 25 % Food and drinks 99 % Logistics and distribution 34 % Logistics and distribution 3 40 % Restaurants 67 % Restaurants The environment 100 % Content management 22 % Content management (SetPoint Events) (SetPoint Events) 4 Society
5 Staff by gender and age group About the report
6 People are the essential core to ensure the digital transformation of the company. This overall impulse requires a balance between the highly GRI content index dynamic, changing needs of the business and attracting the best talent and developing the people who make up Damm in line with their needs 7 and expectations. Table of contents for the Global Compact 551 468
265
173
52
women
age <25 26/35 36/45 46/55 56/65
men
173 218
504
609
Food and drinks 857 Logistics and distribution Restaurants Content management Annual report Damm 45
Annual report With people with different capabilities Letter from the Executive chairman and at risk of social exclusion
1 (405-1) 2019 at Damm Damm’s commitment to integrate people with different capabilities As part of our commitment to the most vulnerable groups, Damm also is a priority for the company. We fully comply with the Social contracts special employment centers and companies that provide jobs 2 Integration of People with Different Capabilities Act; we are for groups at risk of social exclusion. People working to achieve the 2 % for companies bound by the act and to exceed this value as far as possible. In 2019, alternative measures 3 for the period 2019-2021 have been approved at SA Damm and The environment Compañía Cervecera Damm, SL.
4 At Damm, as well as working with staff from the CARES Society Foundation, we cooperate with job websites specializing in people CARES Social Group with different capabilities, like the one operated by the ONCE 5 Foundation and DisJob. In addition, during the past year we have ONCE Foundation About the report made a commitment to publishing job offers showing positive discrimination in favor of people with different capabilities. DisJob 6 Down Syndrome Foundation GRI content index
SIFU GROUP 7
Table of contents ADFO for the Global Compact
Gaspar de Portolà Private Foundation Estrella de Levante receives the Full Inclusion Award as part of the 23rd Laurel Awards, recognizing the organization for integrating people with different capabilities into working life. ISOS Foundation Job opportunities for young people under supervision
Spanish Red Cross Work experience for young people
San Martín de Porres Foundation Training and integration of people suffering social exclusion
La Caixa Foundation (Barcelona Activa) 917 31 Hiring young people thousands of euros on workers with different services provided by special capabilities Madrid City Council employment centers (directly hired) Recruiting and contracting young people (33 indirect jobs) without qualifications Annual report Damm 46
Annual report Damm celebrates Letter from the Executive chairman the 20th anniversary
1 of working with 2019 at Damm the CARES Social Group 2
People The Estrella Damm Old Brewery hosted the event commemorating the 20th anniversary of the first cooperation agreement between Damm and the 3 CARES Social Group, a business project promoted by the Port of Barcelona The environment and consisting of the CARES Foundation and the CODEC employment opportunities business. The collaboration has made it possible for more 4 than 100 people with different capabilities, or at risk of social exclusion, to be Society currently developing their careers at Damm.
5 The CARES Social Group also works with Damm on other projects About the report carrying out various tasks, including relabeling of products where the labels are not automatically produced in the factory, classifying bottles, truck 6 transport, and managing PoS advertising material, among other activities. Since summer 2019 the foundation has also run the waste disposal facilities GRI content index at the El Prat production plant.
7 Table of contents for the Global Compact
Rodilla opens a new restaurant run by people with different capabilities
Rodilla and the A LA PAR Foundation have reached an agreement to create a unique space that is managed by the foundation under the franchise formula with the full support of the chain, which will provide all its experience. It is the first step in cooperation between the two organizations in their common aim to support people with different capabilities. 15 people work at the establishment in Calle Arturo Soria in Madrid. Annual report Damm 47
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact Annual report Damm 48
405 Annual report With equality of Letter from the Executive chairman opportunity and diversity
1 2019 at Damm Diversity and equality of opportunity are structural tools in our
2 people strategy. It is also the company’s responsibility to apply People them fairly and correctly, adopting the necessary measures and using the appropriate mechanisms. 3 The environment Equality plans were introduced by the Effective Equality Between Men and Women Act 3/2007. Compulsory for companies with more than 250 workers, they are extremely valuable in helping SA Damm and Estrella 4 businesses make progress in terms of work-life balance. de Levante have Society their respective equality committees. 5 The fundamental principles of Damm’s vision of egalitarian culture promoted by the About the report Equality Plan are:
6 GRI content index
7 Equality Table of contents for the Global Compact
Effective equality Promotion Transparency in Promotion of Participation by the between women of positive business culture and awareness-raising company’s whole and men in access conduct to make in the adaptation and training actions team in achieving to jobs and in equality effective. of decisions concerning equality the common goal. the workplace. on the issues. of treatment and opportunity. Annual report Damm 49
Annual report
Letter from the Executive chairman
1 2019 at Damm Main equality achievements in 2019
2
People Implementation of the Renewal of the anti- Signing equality plans at the Estrella de Levante signs up to measures established in SA harassment protocol at Alfil El Puig and Salem, of Font the “Businesses for a Society 3 Damm’s 2nd Equality Plan Logistics, SA, Compañía Salem, and Grupo Rodilla work Free of Gender Violence” The environment – most importantly training Cervecera Damm, SL, centers. Compañía Cervecera initiative – another step towards against gender violence at Carrer Gestión Fuente Liviana, SL Damm continues to work in its obtaining the Equality Mark as a 4 Rosselló. Estrella de Levante also and SA Damm. Equality Committee to renew the company committed to ensuring Society gave this type of training. 1st Equality Plan. equality of opportunity for men and women. 5 About the report
6 GRI content index
7 Table of contents for the Global Compact
Damm joins in with International Women’s Day through a video paying tribute to all the women who have formed part and continue to form part of the company, and with a series of training sessions about inclusive gender language. Annual report Damm 50
Annual report 405-1 Women by job category
Letter from the Executive chairman Food and drinks 1 Logistics and distribution Restaurants 2019 at Damm Content management (SetPoint Events) 2 People
3 The environment
4 Society 80 % 5 About the report 9 % 6 GRI content index
7 Table of contents for the Global Compact
67 %
63 % 0 %
0 % 35 %
17 %
71 % 69 % 5 % 40 % 10 % 28 %
50 % 7 %
14 % 44 % 32 % 38 % senior technical staff administrative operatives management and middle and sales staff management Annual report Damm 51
Annual report 401-3 Retention rate after maternity and paternity leave
Letter from the Executive chairman
1 2019 at Damm % 2 92 retention rate after People maternity and paternity leave 3 99 % 100 % 71 % 100 % The environment 100 % men 4 80 % women Society Food and drinks Logistics 5 and distribution About the report Restaurants Content management 6 (SetPoint Events) GRI content index
7 Table of contents for the Global Compact Annual report Damm 52
Annual report With people’s Letter from the Executive chairman well-being
1 We show our spirit as a family company in an unavoidable 2019 at Damm commitment so that our whole team can enjoy a work-life
2 balance. We also want to contribute to people’s well-being with different advantages and benefits. People
3 The environment
4 Society
5 About the report Social benefits Including grants or discounts for training, 6 access to service contracting (B€nefit Program) and discounts on the purchase GRI content index of products via iDamm (the company intranet). As new features, and as results of 7 technological innovation and digitization, Table of contents we highlight the launch of the Imbric app, for the Global Compact under which workers can request corporate taxi or parking services without the need to deal with expenses forms, and the Amadeus travel management tool, which offers greater autonomy and makes it possible to streamline processes and reduce management costs. In 2019, the consumption workers at Grupo Rodilla’s establishments are allowed has been extended to the entire existing product range.
Leisure and sporting activities We hold draws among workers for tickets to museums, theaters and concerts related to Damm sponsorship and the collaborations of the Damm Foundation. We also hold annual internal events, such as the Damm Padel Tournament and the Christmas dinner. Annual report Damm 53
Annual report Damm te invita a Polo Music Festival Damm sortea 15 entradas dobles para cada uno de los conciertos de Polo Music Festival, que tendrá lugar en el Real Club de Polo Barcelona entre el 31 de mayo y el 10 de junio. Puedes apuntarte hasta el próximo viernes 31 de mayo. Las personas ganadoras se comunicarán el lunes 3 de junio. Letter from the Damm et convida a Polo Music Festival The Estrella de Levante Damm sorteja 15 entrades dobles per a cadascun dels concerts de Executive chairman Polo Music Festival, que tindrà lloc al Reial Club de Polo de Barcelona entre el 31 de maig i el 10 de juny. Pots apuntar-te fins el proper 31 de maig. Les persones guanyadores es agreement, signed in 2019, comunicaran el dilluns 3 de juny. 1 POLO includes aspects such as the MUSIC 2019 at Damm FESTIVAL right to digital disconnection.
THE ORIGINAL ANA ALAN PARSONS PROJECT BAND GUERRA 5 DE JUNIO – (21:30H) 6 DE JUNIO – (21:30H) It also improves maternity 2 5 DE JUNY – (21:30H) 6 DE JUNY – (21:30H) MIGUEL LUZ POVEDA CASAL leave and aid for people 7 DE JUNIO – (21:30H) 8 DE JUNIO – (21:30H) People 7 DE JUNY – (21:30H) 8 DE JUNY – (21:30H) DAVID JASON getting married, having BISBAL DERULO 9 DE JUNIO – (21:30H) 10 DE JUNIO – (21:30H) 9 DE JUNY – (21:30H) 10 DE JUNY – (21:30H) 3 babies, or who descendent Escanea el código QR para registrarte The environment y escoger los conciertos que quieras. with disabilities. Escaneja el codi QR per registrar-te i escull els concerts que vulguis.
4 Society
5 About the report
6 GRI content index Work-life balance measures Our work organization model includes the continuous 7 implementation of work-life balance measures, such as Table of contents flexible starting and finishing times in offices (in 2019 the for the Global Compact Grupo Rodilla office staff has been increased), intensive shift hours and the possibility of swapping them in production plants, continuous working days in Grupo Rodilla establishments, and four hours annual paid leave to accompany close family members to go to the doctor. SA Damm’s efr project has almost 40 work-life balance measures implemented.
In 2019 Damm from Home has begun – a pilot program making it possible for Talena’s team to work remotely. Annual report Damm 54
Annual report Pall-Ex Iberia Letter from the Executive chairman and the Great
1 Smile Challenge 2019 at Damm
This is a charity challenge consisting of generating 2 the 380,400 kilometers of distance separating People the Earth and the Moon in a maximum of four months. Anyone who wanted to take part could 3 join the initiative and the kilometers generated The environment were recorded in their sporting activity. After the challenge was completed, 2,000 euros was handed 4 over to the Theodora Foundation to be used for Society 180 Smile Doctor visits to children in hospital in the more than 25 centers where they are present. 5 About the report
6 With corporate GRI content index volunteering and solidarity 7
Table of contents We promote the cohesion of the team by encouraging corporate for the Global Compact volunteering activities and charity work. We make it easy for workers to participate in actions promoted inside the company for the Training and Employment Foundation, the SEUR Foundation, the Blood and Tissue Bank, the Solidarity Service Foundation, the Food Bank, Magic Line at Sant Joan de Déu Hospital, the Friends of Elderly People foundation, the Catalan Down’s Syndrome Foundation and the Ana Bella Foundation, among others.
More than 40 people from the Damm team took part in volunteering at the Banco de los Alimentos (Food Bank), helping classify more than 67,000 kilos of food. The volunteering program also worked on the beach-cleaning campaign in the “Libera, unidos contra la basuraleza” (Libera, united against rubbish in natural surroundings) project promoted by SEO/Birdlife in alliance with Ecoembes.
Damm launched the “We Love Your Smile” campaign for World Happiness Day. It offered a gift, made in cooperation with the Osona Association of People with Physical Disabilities, to 1,400 workers at 10 work centers. Annual report Damm 55
Annual report With communication Letter from the Executive chairman Internal communication is essential to developing a corporate culture. We have many channels 1 for communication and dialogue ensuring a constant relationship with the team of workers taking account of matters of interest for this group. 2019 at Damm
2 iDamm +Damm People Corporate intranet for internal communication The group’s internal magazine, which went and procedures, with information on digital only in December 2019. For the first 3 all the content generated by the group’s time, it is also available in Portuguese. The environment different companies. Asegúrate Damm 4 Damm Info Monthly digital and printed newsletter Society Internal communication with corporate from the El Prat production plant information, benefits and prize draws, issues promoting commitment to the workplace 5 affecting the workplace, new campaigns, etc. risk prevention culture. About the report Estrella Diary 6 Monthly diary aimed at Estrella de Levante workers which summarizes all the brand’s GRI content index In 2019, we have increased communication in factories events of interest to them. 7 through posters, and QR codes Table of contents have been incorporated to for the Global Compact offer access to digital content.
For World Water Day, Damm launched an internal ¿QUÉ HACEMOS EN DAMM ¿EN QUÉ PODEMOS awareness-raising campaign PARA AHORRAR AGUA? MEJORAR? on the use of this resource. Hemos reducido el 37% del agua utilizada Acabemos todas las botellas de agua en nuestras fábricas en la última década. que empecemos, y si no, usemos el agua sobrante para regar una planta. Hemos instalado más de 300 contadores de agua en cada planta para hacer un uso eficiente. Elijamos plantas autóctonas de nuestra zona y reguémoslas de noche. Nuestras malterías disponen del cálculo de su huella hídrica. ¿CÓMO NOS No nos bañemos, ¡duchémonos! LO VA A Podemos llegar a ahorrar 150 litros de Somos miembros de la Comunitat agua con este simple cambio. d’Usuaris del Delta del Llobre- AGRADECER gat, que potencia la implantación EL PLANETA? de nuevos mecanismos de aho- Lavemos las frutas y las rro y la racionalización del verduras en un recipiente uso del agua. Disminuiremos los con agua y démosle una efectos del cambio segunda vida a esa agua. climático.
Arreglemos los gri- Devolveremos la vida a las fos para que no goteen, zonas más áridas, donde ¡es una forma muy in- hay escasez de agua. útil de gastar agua!
El caudal de los ríos que explotamos volverá a sus niveles naturales.
No será necesario recurrir a la desalinización, que provoca un alto impacto ambiental y paisajístico.
Mejoraremos la calidad de vida de todas las especies animales y vegetales.
DEPENDEMOS DEL AGUA PARA SOBREVIVIR. NO LO OLVIDEMOS Annual report Damm 56
Annual report People undergoing Letter from the Executive chairman
1 development 2019 at Damm 2 and training People
3 The environment With professional profiles 4 Society (404-2) 5 We continue to promote professional profiles Mobility We have mechanisms About the report and internal talent, generating opportunities for to attract and retain developing and improving skills and competences. This professional development talent and a performance 6 An essential aspect for securing the loyalty of program offers the chance to apply this talent is closely linked to training. The Damm for internal selection processes to evaluation system GRI content index Academy is our response to the expectations fill vacancies. contributing to of our workers and their training needs, also 7 professional development. promoting opportunities. Table of contents for the Global Compact
(404-3) 26 % staff subject to a performance evaluation system
29 % Food and drinks 52 % Logistics and distribution 15 % Restaurants 100 % Content management (SetPoint Events) Annual report Damm 57
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report
6 GRI content index With employer branding 7 Table of contents for the Global Compact Damm’s talent attraction process is increasingly based on digital tools and channels, in accordance with our business culture.
Participation in job and university Content management of the Damm The dual professional forums and fairs corporate profile on LinkedIn as a reflection training programs at Estrella (ESADE, ETSEIB, etc.). of Damm’s actions and life at the company. de Levante and Alfil Logistics are initiatives valuing the potential of new talent and seeking to attract it JOB by offering opportunities to students and recent graduates. Digital Welcome Pack Presence at JOBarcelona at the Grupo Rodilla. and JOBMadrid.
Dual professional training programs at Estrella Incorporation of the ePreselec tool to attract de Levante, Alfil Logistics and the Grupo talent, making it possible to link to job offers Rodilla. The Grupo Rodilla has established an on the Rodilla and Hamburguesa Nostra agreement with an employment agency so websites. students on its job training programs can do work placements at its facilities. Annual report Damm 58
Annual report Training in line with objectives Letter from the Executive chairman (404-2)
1 Damm’s training model – in person, online or combined – is based on four core principles: corporate, digital, competence- based and business. The most outstanding training initiatives carried out in 2019 and managed via the Damm Academy 2019 at Damm platform will be detailed below:
2 People
3 The environment Corporate principle Digital principle Competence principle Business core 4 Society
5 In-depth training on Damm’s Training to support and facilitate Training allowing workers to Training aimed at seeking About the report culture, processes and area Damm’s digital transformation. develop the skills they need to do excellence in all business of access. the job as well as possible. processes, adding value and 6 Digital Skills program improving results. Damm Beer Ambassador Developed in cooperation Gamification to improve GRI content index Theoretical/practical training with the ISDI digital business competences Higher education day in a brewery with school. The main aim is to Training in negotiation, time and masters degrees in 7 specific knowledge about give workers the capability to management, personal brewing Table of contents our catalogue of beers. define strategic and plans of productivity and leadership. We continue to train our for the Global Compact 384 participants on action capable of providing 100 workers trained. master brewers on the top 21 courses. value for consumers who are masters courses on the increasingly technologically Advancing market. Training in the protocol to aware. 89 participants on the negotiation skills prevent harassment three courses in 2019. Skills course for controlling Sales team Sessions were held at complex negotiations training different work centers. More Training in Agile professionally, ethically and Training for sales managers than 60 people attended. methodology competently. and training in consultancy Given to the Marketing, sales using digital resources. English program Export and Human Teamwork 59 workers trained. The aim is to ensure that Resources teams to 60 workers from Veri and workers know the language provide them with the Agama have undergone Functional versatility to a high enough standard to basic knowledge of agile teamwork training using at Compañía Cervecera do a current or future job. methodology, allow them experiential dynamics. Damm to improve communication Continuing training plans between different project associated with functional members, and help them versatility at the El Prat prioritize tasks every day. production plant.
Training in cybersecurity Face-to-face workshops have been held, so that all The training carried out at Rodilla in 2019 has been broad and diverse: In 2019, training the people making up Damm 55 people have been trained as shift supervisors, as well as the new plans have been know about cybersecurity members of shop staff. For the opening of the Miami market, a specific implemented at issues and are prepared for training plan covering operational processes, new products, American 15 group companies. possible risks. More than culture, English and managing people was carried out in the state of 150 people attending and Florida. Meanwhile, a cooperation agreement was reached with the 274 online courses. A LA PAR Foundation to promote and publicize training activity and non- labor practices as part of La Caixa’s Incorpora program. At Hamburguesa Nostra, specific training plans have been created for the kitchen and front-of-house jobs aimed at franchise teams opening new restaurants. Annual report Damm 59
Annual report Consolidation Letter from the Executive chairman of Damm Academy
1 2019 has been a year of consolidation at the Damm Academy, the online 2019 at Damm platform offering all Damm’s training for personalized career development. The Damm Academy has incorporated new content, it has grown in terms 2 of user numbers and it has increased its range of courses, structured in People accordance with the strategic learning principles:
3 The environment
4 Society
5 About the report Cursos 6 GRI content index
7 Table of contents for the Global Compact
7 14 17 1 Corporate Digital Skills Business
1.112 training sessions given
Training on health and safety, cybersecurity and the evacuation procedure at El Prat production plant have been most in demand.
Annual report Damm 60
Annual report Estrella de Levante, Letter from the Executive chairman the University
1 of Murcia and 2019 at Damm Cartagena 2 Polytechnic set up People 42,503 a professorial chair hours of training 3 The environment to work on RDI 4 and training Society
5 The aim of the professorial chair is to establish a structure for About the report permanent cooperation between Estrella de Levante and the 8.32 public universities in the region, including research activities, average rating for the training received 6 knowledge transfer, technical assistance, publicity and (not including the Grupo Rodilla or Hamburguesa Nostra) training concerning the environment, gastronomy, scientific GRI content index tourism and innovation.
7 Table of contents for the Global Compact
(404-1) 6.13 average number of hours of training per worker (not including the Grupo Rodilla or Hamburguesa Nostra)
€692,040 investment in training (not including the Grupo Rodilla or Hamburguesa Nostra)
696 training actions (not including the Grupo Rodilla or Hamburguesa Nostra) Annual report Damm 61
Annual report
Letter from the Health Executive chairman
1 2019 at Damm and safety:
2 People a priority 3 The environment
4 Damm’s main aim concerning health and safety is to systematically reduce occupational In its newsletter Society accidents and to absorb preventive competences into all the company’s areas and processes. Asegúrate Damm, El Prat production plant publishes 5 Damm encourages integrated prevention so that actions and preventive responsibilities are the main recommendations About the report managed implicitly and autonomously in all areas. All companies have systemized the dynamic for risk diagnosis and continuous risk assessment, planning measures and monitoring actions. on occupational safety 6 in the factory. GRI content index
7 Table of contents for the Global Compact Main actions in 2019
Compañía Cervecera Damm Estrella de Levante Grupo Rodilla Making preventive safety observations (PSOs), Implementing specific technical and Psychosocial and climate risk assessment continuing Asegúrate Damm and Apren-D, organizational measures for monitoring noise in restaurants, and awareness-raising implementing inspections in our own facilities and thermal stress, as well as for road safety campaigns to reduce accidents. and outside companies, and developing and staff mobility. initiatives to be implemented soon, such as Promotor 2.0 (control tool for carrying out Alfil Logistics management using the figure of the promotor, SA Damm Implementation of the SmartOSH tool for created as part of the Tramuntana project Organization of an after-work event at the monitoring and giving notice of accidents, begun in 2016 to reduce the accident rate). Estrella Damm Old Brewery on road safety, setting up the risk prevention suggestion and specially aimed at the sales team. query box, and implementing the monitoring of the safe behavior of people working in the warehouse through daily checks.
Damm Distribución Integral Pilot distribution project in Catalonia using an exoskeleton for warehouse operators to reduce strains. Annual report Damm 62
Annual report Estrella de Levante, Letter from the Executive chairman the first brewer to achieve
1 ISO 45001 standard 2019 at Damm certification for health 2 and safety at work People
3 Estrella de Levante continues with its achievements in occupational safety, The environment obtaining certification for its occupational health and safety management system under the ISO 45001 standard, the first of its kind in the world. 4 Society Following their example, Alfil Logistics and Compañía Cervecera Damm have developed procedures and rules for the management system in accordance 5 with this standard, and have completed the certification pre-audit. About the report
6 GRI content index
7 Table of contents for the Global Compact Damm celebrates Health Week
The Estrella Damm Old Brewery hosted Damm’s Health Week, with a series of activities to promote healthy habits among the workers making up the company. The three initiatives were a conference to publicize healthy eating, two pilates sessions and, finally, a workshop for preparing healthy packed meals.
Health Week forms part of the Health Plan Damm launched in 2018 to promote healthy habits among the company’s team.
Annual report Damm 63
Annual report
Letter from the 403-1 Executive chairman 84.27 % 1 staff represented 2019 at Damm by health and safety committees in their 2 respective work centers People
84.4 % Food and drinks 3 22.3 % Logistics and distribution The environment 80.1 % Restaurants 0 % Content management 4 Society
5 About the report Alfil Logistics has carried out 6 an ergonomics campaign through GRI content index training actions at all centers and an information video. 7 Table of contents for the Global Compact (403-9) Accident indicators
Food and drinks Logistics and transport Restaurants Content management (SetPoint Events) Men Women Occupational accidents 54 59 5 5 6 1 33 88 55 0 0 0
Frequency index 16.83 13.53 4.47 20.48 16.06 7.65 70.86 525.34 45.24 0 0 0
Seriousness index 0.31 0.26 0.13 0.21 0.20 0.17 0.42 0.37 0.35 0 0 0
Note: The companies included, by business activity are: food and drinks (Compañía Cervecera Damm, Estrella de Levante, Font Salem (El Puig and Salem), Veri, Fuente Liviana, Embotelladora Mallorquina de Begudes, Agama, Font Salem Portugal (Santarém), Cervezas Victoria, Cafès Garriga, La Moravia, Fábrica de El Prat, SA Damm, Damm Atlántica, Damm Canarias, Sadiga and the Damm Foundation (included only in the figures for 2018); logistics and transport (Alfil Logistics, Pall-Ex Iberia, Minerva, DDI and Pumba); restaurants (Rodilla and Hamburguesa Nostra); and content management (SetPoint Events). Annual report Damm 64
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact
3 The environment Annual report Damm 65
Annual report Continuous improvement Letter from the Executive chairman
1 of environmental 2019 at Damm 2 management People
3 The environment
(102-11, 300) 4 Commitment to taking care of the environment has been an intrinsic element of Damm since it was founded. The Society commitment to environmental sustainability is based on implementing an overall management system, including ISO 14001 certification and incorporating additional tools, such as the water footprint and the calculation of the carbon 5 footprint. Damm’s Energy Optimization and Environment Department is promoting an ambitious plan to reduce the About the report environmental footprint of production and packaging plants.
6 GRI content index Core principles of Damm’s environmental policy 7 Table of contents for the Global Compact
Promoting sustainability Encouraging the use Minimizing environmental Promoting actions aimed Supporting the acquisition in all the company’s of local resources. impact and preventing at reducing, reusing and of energy efficient goods activities involving all our pollution throughout the recycling. and products. stakeholders. life cycle of products and services. Annual report Damm 66
Annual report
Letter from the Executive chairman €5.8 million 1 invested in environmental improvement actions in 2019, 2019 at Damm 2 % more than in 2018
2 Environmental certifications People
3 ISO 14001:2015 ISO 50001:2011 The environment Compañía Cervecera Damm, SL for energy management Estrella de Levante Fábrica de Cerveza, SA Estrella de Levante Fábrica de Cerveza, SAU 4 Aguas de San Martín de Veri, SA Society Fuente Liviana, SL Water Footprint Verification Font Salem, SL (El Puig and Salem centers) Compliance Certificate 5 Estrella de Levante Fábrica de Cerveza, SAU About the report An aim for 2020 is to certify the following factories to this standard ISO 14064-1:2006 6 Maltería La Moravia, SL, and Carbon Footprint Verification Cervezas Victoria 1928, SL Estrella de Levante Fábrica de Cerveza, SAU GRI content index Alfil Logistics, SA
7 Table of contents for the Global Compact
Damm attends the COP25 for climate change and at the International Environmental Sustainability Congress.
Alfil Logistics took part in the debate on sustainability and innovation at the 5th Business Logistics Meeting.
Note: The environmental data presented in this chapter corresponds to the following companies: Compañía Cervecera Damm, SL; Estrella de Levante Fábrica de Cerveza, SA; Aguas de San Martín de Veri, SA; Fuente Liviana, SL; Font Salem, SL, and Font Salem Portugal; Maltería La Moravia; Alfil Logistics, and the Grupo Rodilla (including Hamburguesa Nostra). Annual report Damm 67
Annual report Our sustainability Letter from the Executive chairman
1 initiatives 2019 at Damm
2 Our aim: for every product Damm puts on the market to generate People the smallest possible environmental impact.
3 The environment
4 Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact
Energy: more efficient and of renewable origin
(302) Cogeneration from biogas We are working to be energy efficient, reducing the Font Salem El Puig production plant consumption of natural resources and generating energy Generation from biogas of renewable origin. Estrella de Levante El Espinardo production plant
100 % of the electrical energy Trigeneration from biogas purchased in all the production Estrella Damm El Prat production plant and packaging plants, as well as Damm warehouses, has renewable origin certification. Photovoltaic solar
Estrella Damm El Prat and Estrella de Levante El Espinardo production plants and logistics platform in the Logistics Activities Area at Barcelona Port. Annual report Damm 68
Annual report Estrella de Levante begins Letter from the Executive chairman operating a solar plant
1 for its own consumption 2019 at Damm It is a pioneering self-consumption plant in the region, with rated power 2 of 500 kWp. It is estimated that its production could reach around People 749,800 kWh. Total control over the facility is maintained thanks to the different monitoring systems using mobile devices. This facility along with 3 the one of biogas generation enables Estrella de Levante to have more than The environment 650 kW for consumption on-site from renewable origin.
4 Society
5 About the report
6 Estrella de Levante GRI content index joins the Beer 7 Thermostock project Table of contents for the Global Compact
The project began with the aim of developing a highly innovative system for storing latent heat. The expected benefits of this heat storage technology are:
Reduction of fossil fuels in the brewing process. Increase storage capacity. Improved management of energy resources Easily reproducible process Reduction of the carbon footprint in the brewing process. Annual report Damm 69
Annual report Main actions in 2019 Letter from the Executive chairman
El Prat Estrella de Grupo 1 Trigeneration Implementing a new washing Installing LED lighting 2,879 MWh of electrical Levante machine, pasteurizer and filler that Rodilla in all establishments. 2019 at Damm energy and 888 MWh of allow the optimization of thermal thermal energy generated. and electrical energy consumption 2 in the returnable format. In Veri Installation of a frequency People Implementing the second addition, a new refrigeration converter in the air compressor phase of installation of unit with magnetic levitation at Bisaurri. 3 photovoltaic panels for motors has been installed in the The environment consumption on-site at the malting plant, which increases Installation of LED lighting logistics platform in the performance of cold generation. in the production plant. 4 Logistics Activities Area at Society Barcelona Port. Fuente Installing of a frequency Alfil Bringing more energy-efficient 5 Optimizing industrial Liviana converter in the air compressor. Logistics lithium-powered forklift trucks About the report cold generation facilities, into service at the Torrent center allowing an 18 % saving Control of turning off lights and in Valencia. 6 of electrical energy air at the end of shifts. consumption. Installing LED lighting GRI content index Control and management of at the Alcantarilla Oeste center high-pressure air compressors (Murcia). 7 depending on production. Table of contents for the Global Compact Improved efficiency in glass production shifts.
(102-13) Energy consumption Damm is part of the 2019 Energy Managers Group, an initiative to encourage the exchange of experiences and information between 101.99 professionals involved in energy and the environment. 30.39 3.42 2.67 1.84
Beer Water and Malt Alfil Logistics Grupo Rodilla 1. The 2019 figures include MJ/hl packaged soft drinks MJ/kg produced MJ/pallets moved MJ/kg produced1 Hamburguesa Nostra. MJ/hl packaged Annual report Damm 70
Annual report Energy consumption evolution Compañía de Explotaciones Energéticas (CEE), 2008-2019 high efficiency cogeneration
Letter from the Executive chairman Beer At the end of the 90’s, at Damm we bet on cogeneration technology to service to some of our factories. Cogeneration allows us to generate 1 MJ/hl packaged high-efficiency energy for our own consumption, since natural gas 2019 at Damm produces electricity and heat that are used in the same production 180 centres. The on-site production of electricity also manages to minimise 2 all losses from transport. People 160 Compañía Explotaciones Energéticas is the company in charge of 3 140 managing the operation of these cogeneration plants. It has a 10 MW The environment turbine at the El Prat de Llobregat (Barcelona) production plant and two 120 cogeneration engines that offer 5 MW of power at the La Moravia malt 4 house in Bell-lloc (Lleida). Both cogeneration plants, which supply all Society 100 the heat consumed at the El Prat production plant and the La Moravia 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 malt house, participate in the emissions trading system and in 2019
5 verified 61,521 tons of CO2 equivalent. About the report Between 2008 and 2010 we made a commitment to renewable energy, 6 which involved the incorporation of a 1 MW trigeneration engine, which produces electricity, heat and cold from the biogas from wastewater GRI content index Water and soft drinks treatment at the El Prat production plant. In addition, we installed MJ/hl packaged 1,700 kW of photovoltaic panels on the roofs of our warehouses in 7 the Logistics Activities Zone of the Port of Barcelona and on the 45 Table of contents warehouses of the El Prat production plant. for the Global Compact
40 The activity of Compañía de Explotaciones Energéticas, SL, a company integrated in the group, is part of the National Energy Plan, which 35 among its priorities, includes increasing the contribution of self- generators for the generation of electricity and, in particular, generation 30 from renewable energy.
25 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Malt MJ/kg produced 217 GWh 4.0 energy generated by the
3.9 Compañía de Explotaciones Energéticas (CEE) 3.8 43 % electrical energy 3.7 57 % electrical energy 3.6
3.5
3.4 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Annual report Damm 71
Annual report Water: Letter from the Executive chairman we calculate and reduce
1 the water footprint 2019 at Damm
2 The water footprint is a global indicator that measures the total volume People of fresh water used, both directly and indirectly, to produce a product or service along its value chain. Its analysis facilitates better water 3 management in the different processes. The environment Aware of the need to reduce the consumption of a resource as scarce 4 as water, at Damm we decided to take the step of calculating our water Society footprint on a pilot basis at the Estrella de Levante production plant in Murcia and having this calculation certified in 2014 by Aenor. We were 5 the first company in Europe to calculate and certify its water footprint. About the report Our goal for 2020 is to replicate and extend the calculation in the rest of our factories. 6 95 % of the water footprint of beer comes from the use of water in the GRI content index barley fields. Almost all of the farmers who supply it to Damm are close to our malting plants, which makes it easier for us to advise them how to 7 optimise water use while maintaining maximum production and quality. Table of contents for the Global Compact Similarly, in factories, thanks to the monitoring of consumption and the implementation of improvements, it has been possible to reduce water consumption by more than 40 % during the last decade.
Damm's production centres have a wastewater treatment system before they are discharged. Here, in addition to water purification, the minimisation of energy consumption comes to self-produce practically all the necessary energy.
(102-13) As a member of the Community of Users of the Llobregat Delta, Damm promotes new mechanisms for saving and rationalizing the use of water and complies with the authorized limits for extracting groundwater.
Damm has various research and development projects under way to reduce the ratio of water consumption per hectoliter of product packaged. Annual report Damm 72
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact
Main actions in 2019
El Prat Installation of water meters, which, with a Fuente Weekly planning of production from greatest to least computerized management system, make it possible Liviana water requirements. to know the water consumption per unit produced. Supervision, control and monitoring of decalcifiers and Participation in water recovery and reuse water consumption in cooling towers and the steam boiler. programs. Agama Plan to reduce industrial water consumption, with a SA Damm Promotion of programs to give advice to farmers to reduction of more than 20 % on 2018. help them reduce water consumption for their crops. Well probe to determine flow variations. Veri Adjusting water consumption in fillers.
Optimizing rinsing in external cleaning.
Using SCADA software to monitor and supervise consumption from wells.
Estrella de Implementing a new washing machine, pasteurizer Levante and filler that allow the optimization of water consumption in the returnable format. Improvements in the condensate recovery system. Annual report Damm 73
Annual report Damm promotes Letter from the Executive chairman programs to give advice
1 to farmers 2019 at Damm
The analysis of the water footprint allows Damm to achieve a more 2 efficient management of water throughout its value chain. Practically all People of the water footprint of the beer we produce in Damm comes from the cultivation of malting barley, which is grown in the lands of Huesca, Lleida, 3 Albacete and Murcia. The environment At Damm we have a direct contact with the farmers who cultivate it. 4 We control the rainwater collected by the land where it grows, and the Society irrigation water used by them to complete the water needs of the plant. Additionally, we use a computer system for traceability and management 5 of barley from its cultivation until it reaches the production plant. All About the report these tools allow us to help farmers to reduce the cost of water and, consequently, their electricity consumption. 6 GRI content index
7 Table of contents for the Global Compact Annual report Damm 74
Annual report Recycled water
Letter from the Executive chairman
1 2019 at Damm m3 2 179,784 recycled water for other purposes People
3 At our plants we work so that, in those processes where it is The environment possible, the water is recirculated and reused; for example, in clean bottle washing processes, water is reused in pasteurisers 4 or in machine cooling circuits. Society
5 About the report
6 Water consumption 2019 GRI content index
7 Table of contents Beer 4.33 for the Global Compact hl/hl packaged
(306-1) Damm’s production plants have a system for treating wastewater before discharging it. Our aim is to improve the recording systems, control Water and 1.85 parameters and wastewater treatment system. soft drinks hl/hl packaged
Water consumption evolution 2008-2019
Beer Water and soft drinks hl/hl packaged hl/hl packaged
7 2.5
6
2.0
5
4 1.5 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Annual report Damm 75
Annual report Materials and raw materials: Letter from the Executive chairman reduction and reuse
1 2019 at Damm We permanently improve industrial processes to reduce the consumption of raw materials and materials. The Beer Innovation 2 Committee is responsible for this. People
3 Actions to reduce the consumption of raw materials The environment proposed by Cerveceros de España for 2018-2025 (Damm is a company associated with Cerveceros de España) 4 Society Increasing the volume of beer sold in reusable Increasing the current level of recycling in Promoting ecodesigned packaging to 5 packaging in the hotels and restaurants channel. line with European targets to prevent waste reduce the use of materials, improving their About the report dumping and incorporate packaging waste recyclability and increasing the percentage Reaching 75 % of beer sales in reusable into a new production cycle. of raw materials of recycled origin in their 6 packaging in the hotels and restaurants composition. channel. Achieving 80 % recycling of single-use glass GRI content index bottles and 90 % for single-use metal cans. Reaching 80 % of material of recycled origin Developing a standard reusable bottle in the composition of single-use glass bottles. 7 for the whole industry for the 1/3 l format Table of contents to make reuse easier. for the Global Compact
100 % paper and cardboard used at Estrella Damm with FSC and PEFC certification Annual report Damm 76
Annual report Estrella Damm is Letter from the Executive chairman eliminating plastic rings
1 In 2019, we have carried out a test with Estrella Damm culminating in the 2019 at Damm arrival of the first packs free of plastic rings in some supermarkets. The new format for grouping cans is manufactured with Alzamora’s LatCub® making 2 it possible to group cans with 100 % biodegradable cardboard packaging People made with 100 % natural fibers from sustainably and responsibly managed trees with the FSC mark. 3 The environment
4 Society Rodilla Group: 5 About the report recipes without palm
6 oil and use of more GRI content index sustainable materials 7 Table of contents The Rodilla Group is committed to sustainable and environmental work and for the Global Compact its clients in each of the processes. For this reason, it prepares all its recipes without palm oil, with the aim of continuing to offer healthy products that are always made with the best raw materials. In addition, it has started the process of replacing single-use plastic references with others made from recycled material or from a sustainable source. Annual report Damm 77
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact
(303-1)
Main actions Material and raw material consumption by Damm in 2019 2019
Raw materials 17.37 Reducing plastic used in packaging. malt, rice, maize, barley in process and hops Approval of the cardboard rings Beer (kg/hl packaged) and the equipment for applying them as an alternative for grouping cans. Materials 11.82 glass, aluminum, steel, Approval of the use of recycled paper/cardboard and materials and projects to incorporate Beer and plastic1 (kg/hl packaging) r-EG disposable water bottles. soft drinks Font Major has incorporated 100 % Plastics PE and PET 2.6 r-PET in the 0.5 liters format. Paper and cardboard (kg/hl packaged) Installing a new washer on the Water Estrella de Levante packaging line, allowing a saving of approximately Raw materials 1.36 20 % in caustic soda consumption. kg/kg produced
Grupo Materials 0.015 Rodilla2 kg/kg produced
1. The figures include Compañía Cervecera Damm, SA Damm, Elesa and Font Salem (El Puig and Salem). 2. The 2019 figures include Hamburguesa Nostra. Annual report Damm 78
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
4 Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact
Mobility: More than 500 customers use the Beer Drive system, cleaner, more sustainable which registers growth of over 20 % per year
Damm has a Sustainable Mobility Committee intended to promote actions to improve and which reduces the company’s mobility. We reduce the environmental impact of mobility by using cleaner, travel, consumption more efficient, sustainable transport. and CO2 emissions by transporting beer tanks twenty times larger.
Main actions by Damm in 2019
Consolidation of the Beer Drive Renewal of more than 30 trucks and vans Constant optimization of Alfil Logistics distribution project, an electric truck that in the Damm Distribución Integral vehicle fleet routes to make the most of the truck volumes. distributes beer directly from the Cervezas to update it and incorporate less polluting Supplier approval establishes the type of Victoria production plant in the city center, Euro 6 vehicles. Two new vehicles converted trucks available for the service, including and incorporation in Granada and Cordoba. to work with liquefied petroleum gas have Euro 5 and Euro 6 trucks. It was already being used in Malaga. been incorporated. Optimizing the transport routes from Introduction of liquefied natural gas trucks at the Hamburguesa Nostra food preparation Alfil Logistics for the Murcia and Barajas route. center, differentiating the center of Madrid from the outskirts. Annual report Damm 79
Annual report Focusing on circularity Letter from the Executive chairman We continue to make progress towards the circular economy with Circular packaging systems and the promotion of ecosustainable and 1 a model based on recovering resources, the supply of materials efficient designs makes up one of the main strategic lines of action in and improving the efficiency of production, distribution and waste the brewing industry in the sphere of environmental sustainability, with 2019 at Damm management systems. (102-13) We work and collaborate with the a compliance horizon of 2025. To achieve this, Damm has a returnable management bodies for systems of selective collection and used packaging system that includes the transport of returnable bottles 2 packaging and packaging waste recovery (Ecoembes and Ecovidrio). and barrels from factories to establishments. We also take care of the People inverse logistics: the subsequent return of the empty packaging to the production plant of origin, where it is treated so it can be reused. This After more than 20 years, Damm is continuing 3 practice makes it possible to use and reuse packaging to minimize its The environment to install more than 300 can compactors environmental footprint (fewer emissions and less resources) as well as a year along the Mediterranean coast during eliminating disposable packaging. 4 the summer. Society
5 About the report
6 GRI content index more than 7 100 % 50 % 65 % 99 % of Damm packaging of beer packaging in the case of recovered raw material Table of contents is recyclable is reusable Estrella Damm (by-product) waste for the Global Compact
CO2 fermentation
Heat and electricity Beer Circularity of pallets, bottles Hydroalcoholic and barrels Raw materials mixture Disinfectant alcohol and vinegar By-products Packaging material Bagasse + Yeast Animal feed
Fresh water Waste water Purified water returned to medium Non-recoverable Recoverable waste waste
Glass, aluminium, Filtering soil Others plastic, paper and card
New containers Agriculture Management
HEAT AND ELECTRICITY
At Damm we are committed to circularity from different areas. Thus, material to produce new bottles and cans. The pallets we use at Damm for example, in the cooking malted barley process, must and bagasse are reusable. The final residue from the beer filtration process is used
are obtained after filtration, which is what we call the resulting pulp as a natural organic amendment for crops. The CO2 from fermentation and which is used for animal feed. The yeast extracted from the is recovered to be used again, which allows us to be self-sufficient in fermentation process itself has the same purpose. Glass or cans are carbon dioxide. We transform the organic matter in wastewater into part of the recycling process so that, once treated, they serve as raw energy that we use in the production process itself. Annual report Damm 80
Annual report Estrella de Levante recycles the waste generated from brewing beer following renewable energy Estrella Letter from the generation models, such as biogas. Executive chairman de Levante
1 installs 65 can The aim of Damm’s recycling plan is to provide continuity for all the waste- 2019 at Damm related initiatives in two respects: internal (measures for Damm’s work compactors centers) and external (measures for Estrella Damm Old Brewery events and 2 cultural and sporting sponsorship). on the Region People of Murcia 3 Main actions by Damm in 2019 The environment and Alicante
4 Total elimination of paper in Installation of 257 recycling points Society the El Prat production plant at head office in Carrer Rosselló. The aim is to raise awareness of the importance of thanks to the self-monitoring the environment through a project that promotes the 5 of the packaging lines using a Installation of six full recycling labor integration of people with disabilities. 65 can About the report computerized tool. points for events outside the compactors with the Estrella de Levante and Verna Estrella Damm Old Brewery. image are available to users as aluminum recycling 6 Reuse of various materials, points. 2,000 cans fit into each compactor and are including paper or cardboard Adaptation of the Grupo Rodilla easily compacted, which makes it possible to recycle GRI content index from the offices, plastic from establishments to the 100 % of the aluminum without reducing its quality. pallets, returnable crates, glass new organic matter selective 7 from the bottles, returnable collection system. Table of contents barrels – especially from bars and for the Global Compact restaurants; plastic packaging from Estrella de Levante and the auxiliary materials. Abraham Project are working together to reuse a big Verna Reuse of spent grain and other advertising banner and turn byproducts from the beer reduction it into items to be sold to raise process as food for animals, largely money for good causes at the cattle, because of its high protein Christmas market. content. Every year more than 190,000 tonnes of Damm spent grain goes to feed cows on many farms.
80.2 % recycling rate for packaging managed by Ecoembes Source: Ecoembes 2019
79.3 % recycling rate for glass managed by Ecoembes Source: Ecovidrio 2019 5.2.5 Circularidad y prevención de los residuos
Annual report Damm 81
Annual report (306-2) Waste generation
Letter from the Executive chairman Non-hazardous 0.337 Hazardous 1 0.010 Recoverable 2019 at Damm Beer 1.483 Total kg/hl packaged1 1.829 2 People 0.003 0.010 3 Soft drinks 0.246 kg/hl packaged2 0.260 The environment
0.007 4 0.005 Society Water 0.275 kg/hl packaged3 0.288 5
About the report 0.0048 0.0005 6 1. Includes Compañía Cervecera Damm and Estrella de Levante. 0.0122 2. Includes Font Salem. Grupo Rodilla 3. Includes Veri and Fuente Liviana. GRI content index kg/kg produced 4 0.0174 4. The 2019 figures include Hamburguesa Nostra.
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95 % 82 % 90 % 96 % waste recovered at waste recovered at water, waste recovered at Veri waste recovered El Prat production plant beer and soft drink in accordance with its at the Grupo Rodilla production plants “Target: zero waste” plan
Waste generation evolution In order to minimize food waste, the Grupo Rodilla donates 2014-2019 surplus products still fit for consumption to social canteens and applies measures in different areas to help stop products becoming damaged: Beer, water and soft drinks kg/hl packaged
3.5 Raw material format adjustment depending on the quantity of ingredients in each recipe. 3.0
2.5 Establishment of expiry dates both for manufactured products and ingredients depending on the format 2.0 and the most appropriate form of preservation.
1.5 Use of the same product for different recipes.
1.0 2014 2015 2016 2017 2018 2019 Checks on expiry dates and proper rotation. Annual report Damm 82
Annual report Carbon footprint: Letter from the Executive chairman lower CO2 emissions
1 (305-5) 2019 at Damm We are aware of the importance of fighting climate change. For this In the medium and long term, the measures to reduce greenhouse gas reason we promote initiatives aimed and minimizing the carbon footprint emissions include installing photovoltaic panels for self-consumption 2 of our activity. Commitment to energy efficiency and the use of renewable on the roofs at Damm, calculating the carbon footprint in all plants – People energies are the main ways of minimizing our carbon footprint. expanding it with scope 3 emissions – and implementing the sustainable fleet strategy. 3 Damm’s constant commitment to generating electricity from The environment renewable sources from renewable sources is allowing the company to reduce its CO by more than 2,600 tonnes a year in its production 2 Estrella de Levante and Alfil Logistics have 4 and packaging plants. In addition, the continuous efforts to improve Society efficiency in our factories and the use of electricity with green origin their carbon footprint calculation certified guarantee certification. in accordance with the ISO 14064 standard. 5 About the report
6 GRI content index
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Main actions by Damm in 2019
El Prat Expanding the facility to recover the CO2 produced Estrella Signing up for the initiative “Corporate social
during the fermentation of the beer. The CO2 is de Levante responsibility applied to climate change”. captured and treated for subsequent use in various manufacturing, packaging and storage processes at the Entry in the Carbon Footprint, Compensation and power station. Thanks to this extension, together with Carbon Dioxide Absorption Project Register of the
some improvements in the process, purchasing of CO2 Ministry for the Ecological Transformation and the from outside companies has been reduced by 80 %. Population Challenge for scopes 1, 2 and 3 (scope 3 includes logistics activities, travel-to-work and paper consumption). It also has the Calculo mark. As a challenge for 2020, it is working to achieve the Reduzco label. Annual report Damm 83
Annual report Pall-Ex Iberia and Letter from the Executive chairman SA Damm have signed
1 up for the Lean & Green 2019 at Damm initiative 2 People This international and inter-professional initiative is promoted by AECOC, with the aim of helping companies reduce their greenhouse gas emissions. 3 The aim is to generate a network of leading companies in the sustainable
The environment logistics field to increase their capacity for saving and reducing their CO2 emissions by at least 20 % in 5 years. 4 Society By signing up for this initiative, Pall-Ex Iberia and SA Damm pledge to achieve a high level of sustainability in the field of logistics by adopting 5 measures to reduce their environmental and economic impact. About the report Based on signing up for this project, Alfil Logistics, which is part of the 6 Lean & Green committee, has managed to reduce greenhouse gas emissions (GHG) by more than 20 % in the period 2014 to 2019 and it is GRI content index currently working to achieve a 30 % reduction.
7 Table of contents for the Global Compact We are working with CHEP to achieve more sustainable logistics
Our collaboration with CHEP, a supply chain logistics solutions provider, allows us to reduce the environmental impact deriving from the use of pallets and transport.
We use CHEP pallets in Damm’s food chain and export operations. They are made from wood from sustainable forests, 100 % certified by FSC and PEFC, they last up to ten times longer than disposable pallets and they can be repaired, reused and constantly shared. At the end of their life cycle, they are 100 % recycled. In 2019, by using CHEP Spain’s pooling service, Damm 3 has contributed to saving 1,356,938 dm of wood, reducing CO2 emissions by 1,650 tonnes and reducing waste by 150 tonnes.
We also participate in CHEP’s Collaborative Transport program to promote more sustainable transport models supported by intelligent, transparent communication technologies, guaranteeing confidentiality at all times. In 2019, at Damm, as an official sustainable member of CHEP’s Collaborative Transport, we have avoided 6,437 kilometers of truck journeys and the
generation of 5 tonnes of CO2 emissions. Annual report Damm 84
Annual report 25,551 tCO2eq Estrella de Levante, SAU; Font Salem, SL (El Puig) and Font Salem verified in 2019 Letter from the Portugal, SA (Santarém), are involved in the carbon market, which by Estrella de Levante, SAU; Font Salem, SL (El Puig) Executive chairman means they have to notify and verify their emissions. and Font Salem Portugal, SA (Santarém) 1 2019 at Damm
2 (305-1, 305-2, 305-3) (305-4) People Carbon footprint calculation Intensity of GHG emissions (tCO eq) (scopes 1 and 2) 3 2 The environment 2019 2019
4 Society 12,504 0.1534 11
5 3 1 ND Malt tCO2eq/t produced About the report
6 52,512 GRI content index 0.0045 8,044
7 1,149 Beer tCO2eq/hl packaged Table of contents for the Global Compact
4,645 0 0.0009 ND Water and
soft drinks tCO2eq/hl packaged
39 363 0.00016 ND Grupo 4 2 Rodilla tCO2eq/t produced
1,408 240 0.00012 ND Alfil 5 Logistics tCO2eq/pallets moved
Scope 1: Direct emissions produced by the burning of fuels by the organisation. Scope 21: Indirect emissions generated by the electricity consumed and purchased by the organisation. Scope 32: Indirect emissions that are produced by the organisation's activity but that are owned and controlled by an agent outside the organisation (for example, emissions derived from waste management, water consumption, transport and distribution of products, among others).
1. In all malt, beer and water plants, most of the electricity comes from renewable energy free of CO2 (guarantee of origin), except for the Font Salem plant (Santarém, Portugal). 2. Data for 2019 is not available. The 2018 figures include the consumption of fuel associated with logistics transport, fuel consumption associated with staff journeys to work, and paper consumption. 3. Includes only La Moravia. The Murcia maltings is included in Estrella de Levante. 4. The 2019 figures include Hamburguesa Nostra. 5. Alfil Logistics’ emissions are part of the scope 3 emissions for beer, water and soft drinks. Annual report Damm 85
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
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5 About the report
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Biodiversity: we take care and raise awareness
(304-1) The protection of biodiversity is also part of The Fuente Liviana production plant is in a zone for protecting birds against collision and our environmental commitment so we carry electrocution on high-voltage power lines and also a Special Protection Area (SPA) for birds. out various initiatives to promote conservation The two Aguas de Veri plants are in the area of application of the bearded vulture recovery plan and raise environmental awareness. (Gypaetus barbatus). At the El Prat production plant, the protection of biodiversity has to be applied in relation to the declaration of Audouin's gull as a species in danger of extinction. Annual report Damm 86
Annual report Estrella Damm Letter from the Executive chairman launches Lovers
1 to recover biodiversity 2019 at Damm in the Mediterranean 2
People Estrella Damm’s “Mediterráneamente” campaign has been transformed to raise society’s awareness of the need to protect the Mediterranean Sea. 3 Act II of the Lovers campaign has provided visibility for different projects The environment seeking to protect Mediterranean flora and fauna and to alleviate the effects of pollution, over-fishing and sea transport: 4 Society Posidonia Maps Mobile app from Manu San Félix that shows boats whether they are 5 above a Posidonia bed so they can avoid anchoring on top of it. About the report Save The Med 6 Conservation project for marine ecosystems and their habitats using research, education and teamwork. GRI content index
Ghost Fishing Costa Brava 7 Initiative to carry out group expeditions to remove abandoned fishing Table of contents nets from the sea bed. for the Global Compact
Tursiops Association Organization devoted to the conservation and protection of cetaceans, particularly focusing on the Western Mediterranean.
Wildlife Sense Organization for the study and conservation of sea turtles based on the island of Cephalonia, Greece. Annual report Damm 87
Annual report Estrella Damm Letter from the Executive chairman promotes a
1 beach cleaning 2019 at Damm campaign 2
People At the hands of SEO/BirdLife, Estrella Damm implemented an itinerant campaign to collect 3 rubbish in natural surroundings on some of The environment the busiest beaches in Catalonia (Barcelona, Sitges, Castelldefels and Caldes d’Estrac) 4 during September 2019. The action, covering Society various beaches on the Mediterranean coast, was supported by the “Libera, unidos contra la 5 basuraleza” project, promoted by SEO/BirdLife About the report in alliance with Ecoembes. One of the highlights was the volunteering action to clean Barcelona’s 6 beaches carried out with the participation of Damm workers. GRI content index
Estrella de Levante also took part in the 7 #libera project to remove rubbish from natural Table of contents environments at El Rafal de la Marina de Cope in for the Global Compact the Calnegre-Águilas Regional Park. Annual report Damm 88
Annual report
Letter from the Executive chairman
1 2019 at Damm
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3 The environment
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4 Society Annual report Damm 89
Annual report Being natural means Letter from the Executive chairman
1 being responsible 2019 at Damm
2
People The Mediterranean lifestyle that has featured in Estrella Damm’s communication for more than a decade can only be preserved if living responsibly. So the brand has moved towards sustainability in its communication. 3 The environment
4 Society
5 Advertisements that leave a mark About the report
6 Act I Soul GRI content index “If we want to maintain the way we live, shouldn’t we protect what makes it possible?” With this leitmotiv, Estrella Damm launched the first part of its new 7 “Mediterráneamente” campaign with the aim of raising society’s awareness Table of contents of the need to protect one of our greatest assets: the Mediterranean Sea. The for the Global Compact ecological emergency to which the Mediterranean is exposed and our capacity to reverse the situation were the themes running through Estrella Damm’s new advert, entitled Soul. Annual report Damm 90
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People Soul and Lovers, the new spots of Estrella Damm’s 3 “Mediterráneamente” campaign, The environment focusing on protecting the sea.
4 Society
5 About the report
6 Act II Lovers GRI content index The second part of the campaign turns the spotlight on the work carried out by divers, marine biology teams, research teams, charities 7 and publicity teams who devote their lives to reversing this situation Table of contents and protecting our most valuable asset: the Mediterranean and the for the Global Compact biodiversity forming part of its waters. Annual report Damm 91
Annual report Free Damm
Free Damm Opina Manrique invites viewers to try Damm Non-Alcoholic beer and freely Letter from the Free Damm presented Opina (Give Your Opinion), the new 0.0 give their opinions. The actor Pere Arquillué, who is the voice off in the Executive chairman campaign directed by film-maker David Vergés and starring actor Julio piece, closes the advertisement. Opina highlights Free Damm’s new Manrique. The advertisement takes us to a break in filming, where 1 formula and its young, fresh, modern image. 2019 at Damm
2 People
3 The environment
4 Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact Estrella Damm
Estrella Damm’s multimedia Cyrano campaign, filmed in Minorca, was launched very successfully in Portugal on television and digital media, including its website and social networks.
Estrella Damm launched a digital advertising campaign in the United Kingdom on the authenticity and origin of the beer and a campaign abroad with the slogan “Brewed in Barcelona”. Annual report Damm 92
Annual report Complot Promotion of Letter from the Complot launched a campaign Executive chairman responsible alcohol on the harvesting of Nugget 1 hops in Prades to put across consumption 2019 at Damm the local origin of this ingredient so important for (102-12) 2 Damm IPA. Damm is a member of the Spanish brewers’ association People Cerveceros de España, which has drawn up the Brewers’ Advertising Self-Regulation Code for commercial communication 3 about beer: The environment
4 Society
5 About the report Brewers’ Self-Regulation Advertising Code 6 GRI content index
They will be legal, honest and truthful, 7 in accordance with the principles Table of contents of fair competition and good for the Global Compact commercial practice.
They will be made with a sense of social responsibility based on the principles of good faith and equity between the parties involved.
Under no circumstances will they go beyond the boundaries of ethics, dignity or human integrity. Annual report Damm 93
Annual report Estrella Damm Letter from the Executive chairman
1 Old Brewery, 2019 at Damm 2 a leading People
3 The environment cultural venue 4 Society
5 The brewery began operating in 1905 and today, although it no longer produces beer, About the report it has become established as a leading cultural venue in the city of Barcelona, 6 hosting concerts and music festivals all year round, as well as culinary, sporting and GRI content index charity events.
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145,917 visitors
259 events
41 % Talks 23 % Concerts 32 % Press conferences 4 % Large-format events Annual report Damm 94
Annual report To find out the secret Letter from the Executive chairman of Damm beers
1 (413-1) 2019 at Damm People who want to find out about the process of brewing Damm’s different beers can visit the Estrella de Levante, Cervezas Victoria and Estrella Damm 2 El Prat production plants. People
3 The environment
4 Society
5 About the report
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13,859 14,205 12,065 visitors at the visitors at the visitors at the Victoria Estrella de Levante Estrella Damm production plant production plant production plant
40,129 visitors to our breweries in 2019
In 2020 a project is planned renew the tours at the Estrella de Levante production plant. The aim is to implement new technologies, enrich visits with sensory interactions and experiences, and to adapt and unify the route under museum principles. Annual report Damm 95
Annual report The first Food Letter from the Executive chairman Meets Science
1 comes to the 2019 at Damm Old Brewery 2 People In September, the Old Brewery hosted the Food Meets Science event, the first symposium 3 bringing together science and cookery with The environment the best-known professionals from each sector. This multidisciplinary event, organized by The Best 4 Chef and sponsored by Estrella Damm, brought Society together more than 220 people who enjoyed presentations by top chefs, such as Joan Roca 5 and Vladimir Mukhin, as well as leading scientists. About the report
6 GRI content index
7 Table of contents for the Global Compact Sport events
Golden Boot 2018-2019 for the Futbol Club Barcelona player Leo Messi 5th Panenka Awards Gala 8th Stars of Catalan Football Gala
Charity events
3rd Catalan Football Foundation Solidarity Awards Nasco Feeding Minds solidarity festival Integrated Health Consortium Day
Cultural events
Sant Jordi Musical La Mercè Festival 2019 Open-air cinema 2nd Human Towers Day Spring-Summer 2020 fashion show by Miriam Ponsa
Gastronomic events
Van Van Latino The Great Ametller Origen & Estrella Damm Calçotada Barcelona Restaurant Awards 2019
Other events
8th NETCOM (Dircom Catalonia) 2nd Welcome Summer (Dircom Catalonia) Annual report Damm 96
Annual report Involvement Letter from the Executive chairman
1 with society 2019 at Damm
(413) 2 Our sponsorship and collaborations People reinforce the link with society and with 3 the consumers and consumer. The environment
4 Society
5 About the report
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Support for culture
We have supported many and varied activities in 2019, including:
Estrella Damm on Bogatell beach and as part of the La Mercè festival in Barcelona 10th Cruïlla Festival Sónar Cap Roig Festival White Summer Festival Elektronic Brunch Portaferrada Festival Vida Festival in Vilanova i la Geltrú Cervezas Victoria Acoustic Cycle 2019 Estrella de Levante WARM UP Festival Symphony Orchestra of Murcia Region Weekend Beach Festival Keler Pintxo Zinema Annual report Damm 97
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 Agama and Laccao participated in various events People held in Mallorca with the collaboration of local workshops.
3 The environment Costitx en Flor Fira de ses Vaques de Campos 4 Fira Dolça Society Alaró Christmas Market Van Van Market 5 Tinta Il·lustre About the report Rata Market Inca
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7 Table of contents for the Global Compact Laccao participated in the Costitx en Flor fair with an urban garden workshop where boys and girls learned to reuse containers to plant vegetables. Annual report Damm 98
Annual report At Fira de ses Vaques de Campos, Agama and Letter from the Laccao organised a craft Executive chairman workshop for boys and girls where they built cows 1 from recycled packaging. 2019 at Damm
2 People
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One more year Laccao participated in Fira Dolça with a workshop on sweets made from their products. Annual report Damm 99
Annual report
Letter from the Estrella Damm Executive chairman Gastronomy Congress 1 2019 at Damm in Moscow, Lisbon
2 and Melbourne People The event returned to the city of Melbourne for the second time in its 3 history, presented by the well-known chef Joan Roca. The chef of El Celler The environment de Can Roca, together with Vladimir Mukhin, also featured at the first Estrella Damm Gastronomy Congress held in Moscow, Russia. Meanwhile, 4 Ferran Adrià was the guest of honor at the same event held in Lisbon, Society together with the best contemporary chefs creating Portuguese and international cuisine. 5 About the report Estrella Damm’s links with gastronomy take the form of a constant commitment to the best ideas to promote restaurants with quality culinary 6 activities, often featuring well-known chefs. GRI content index
7 Table of contents for the Global Compact Inedit Gastronomic Experience in Singapore
In June, the Inedit Gastronomic Experience was held in Singapore with the participation of the acclaimed chefs Joan Roca and Justin Quek. The event took place at the FOC Sentosa restaurant owned by the Spanish chef Nandu Jubany in the presence of customers from China, Hong Kong, Vietnam, South Korea, Singapore and Japan. Annual report Damm 100
Annual report Support for gastronomy Letter from the Executive chairman
1 We create ever closer links with the sector, promoting local and international cuisine with the best chefs in the world. 2019 at Damm
2 Events in Spain International events People Gastromarketing Madrid Craft Week Asia 3 Encuentro de los Mares La Nit del Passeig de Gràcia The World’s 50 Best Restaurants The environment Van Van Market Tapapiés (Marina Bay Sands - Singapore) 6th edition of Tast a la Rambla Keler Bokata Astea Asia’s 50 Best Restaurants 4 Barcelona Gastronomic Forum Málaga de Tapeo (Macao - China) Society Mercat de Mercats Vespres Inedit’s 3rd edition of Festival de l’Horta Turia Ruta Oro Bilbao America 5 Noche Estrella Damm 7th edition of De Tapas con Turia Latin America’s 50 Best Restaurants About the report en los Mercados Keler Pintxo Week Awards (Buenos Aires - Argentina) Malquerida & Food La Ruta del Bigoti 5th Miami Chef’s Choice 6 Turia Gastro-Urbana Sitges Tapa a Tapa (Miami - United States) 13th edition of Andorra a Taula 7th edition of Ruta del Bacalao GRI content index Ganxet Pintxo 2nd edition of Paseo de Gourmets Europe De Tapas con Rosa Blanca Top 50 Gastropubs 7 (York - England) Table of contents National Restaurant Awards for the Global Compact (London - England) 13th and 14th Tapas Routes (Lisboa, Porto, Braga, Faro, Aveiro, Évora, Viseu, Caldas da Rainha and Castelo Branco - Portugal) 1st Chef’s Choice (Limasol - Cyprus) First Sonar Festival (Athens - Greece)
Daura was present at events like Barcelona Gluten Free and Gluten Free Experience Madrid.
Estrella de Levante once again organized Comersaciones, a culinary communication event with leading figures from the industry.
Renowned chef Nandu Jubany shows how to pair his dishes with Damm beers. Annual report Damm 101
Annual report Support for sport Letter from the Executive chairman Damm’s link with sport also goes back to the company’s origins. Historically, we 1 have worked with leading clubs and we are present at all kinds of sporting events. 2019 at Damm
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People Tennis Football Other disciplines
3 Mutua Madrid Open Futbol Club Barcelona Estrella Damm Mediterranean The environment Barcelona Open Banc Sabadell Girona Futbol Club Ladies Open Conde de Godó Trophy Real Club Deportivo Espanyol Madrid Horse Week 4 Real Club Deportivo Mallorca Estrella Damm Andalusia Masters Society Real Sociedad de Fútbol Spanish Padel Series
5 About the report
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7 Table of contents for the Global Compact
Veri has been included as a new sponsor for Estrella Damm, Premium Partner of Girona Futbol Club Barcelona for the next three Futbol Club, launched a new communication seasons, making it the club’s official water. campaign to show the brand’s pride in being a sponsor of the red-and-whites. Annual report Damm 102
Annual report #1TantoMás, Letter from the Executive chairman padel and sustainability
1 In 2019, the #1TantoMás special test was organised within the framework 2019 at Damm of the Estrella Damm Padel Circuit. In it, a sustainable use of padel balls was promoted and, as a challenge, circuit fans were asked to recycle balls 2 to soundproof as many classrooms as possible for students with hearing People sensitivity. The ball recycling initiative managed to collect more than 2,500 padel balls. 3 The environment This action was intended for long-term impact. First, it allowed to instil a change in habits in the players, promoting the recycling, reuse and repair 4 of balls. Second, it was an opportunity to create social networks between Society organisations, between training centres and padel clubs, adding the Hearing Impairment Team of the Community of Madrid. 5 About the report
6 GRI content index
7 Table of contents for the Global Compact Annual report Damm 103
Annual report
Letter from the Executive chairman
1 2019 at Damm
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3 The environment
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World Padel Tour 2019, more international than ever
The professional World Padel Tour circuit, sponsored by Estrella Damm, Streaming the World Padel Tour maintained its growth during the 2019 completed a new season of success in 2019 through its 24 events, season. From the quarterfinals, all the matches were also broadcast 10 countries, 3 continents and almost 2,600 official matches held via the official World Padel Tour channel. This transmission plays between Challenger, Open, Wopen, Master and Final Master category a fundamental role as its own channel. The success of monitoring tournaments. the World Padel Tour circuit via the internet is unquestionable, with remarkable growth, especially in the viewing of live matches Throughout the season, it had more than 278,000 attendees, which (+54 % compared to 2018). represents an increase of 32 % on centre court compared to last season. The Estrella Damm Master Final 2019, the last event of the As a result of the ambition to continue growing, in 2019 World year, reaffirmed the success of the competition, consolidating the Padel Tour presented a new brand with its own identity. It is a Circuit as a highly professionalised project, capable of competing with clear commitment to adapt the Circuit to its natural broadcasting any other sporting discipline in terms of quality and organisation. environment, the online medium. The new, simplified, current and dynamic brand has been welcomed by fans and collaborators. Annual report Damm 104
Annual report
Letter from the Damm Foundation, Executive chairman
1 2019 at Damm our social action
2
People (413-1) The Damm Foundation is involved in developing the country by 3 promoting sporting, social and cultural initiatives and providing The environment structure and publicizing Damm’s sponsorship and charity activities. Every year, it works on more than 50 projects in these areas, investing 4 more than 4 million euros. Society
5 About the report
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fundaciodamm.cat/es Full information about the Damm Foundation’s activities and its activities report can be found on its website. Annual report Damm 105
Annual report This is the Damm Foundation’s main area of action and in this way, we make our small contribution to training of hundreds of young sportspeople. Through Letter from the clubs and work with sporting institutions and Executive chairman Sport organizations we promote the practice of sport and 1 training in sporting values. 2019 at Damm In 2019, our teams have achieved several sporting successes. The women’s Club de Fútbol Damm has 2 been proclaimed first division champion in Spain and People champion of Catalonia. The Damm Padel Club has been proclaimed the 35th Padel Champion of Spain 3 for top-level teams in both male and female sections. The environment
4 Society
5 About the report
6 GRI content index
7 For the Damm Foundation it is very important to promote Table of contents and support actions allowing our society to develop and for the Global Compact grow by transmitting knowledge, training and solidarity. Our work with different organizations throughout Spain Society corresponds to our desire to form part of the network of associations in our country. Annual report Damm 106
Annual report
Letter from the Executive chairman
1 2019 at Damm
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Culture
The Damm Foundation promotes culture in its broadest sense because we believe it is essential for the social and personal growth of society and for providing new excitement and interest. Museums, concert halls, theaters, children’s seasons, photographic exhibitions and film are among the areas that receive our support. The most important collaboration begun in 2019 was with the Carmen Thyssen Museum in Malaga.
The Damm Foundation invited more than 100 Damm workers to enjoy the “Scheherazade and Korngold” concert given by the Barcelona and National Symphony Orchestra of Catalonia and the Taiwanese violinist Ray Chen. Annual report Damm 107
Annual report The Casal dels Infants Letter from the Executive chairman collects 30,000 euros
1 at its charity concert 2019 at Damm
For the second consecutive year, the Damm Foundation has worked on the 2 “Voices for the Equality of Opportunity for Young People” concert to collect People money for the Casal dels Infants. The concert took place in January 2019 in Barcelona, with performances by Love of Lesbian, Els Catarres, Joan 3 Dausà and Elefantes. The environment A total of almost 30,000 euros was collected for projects by the association, 4 which supports more than 1,700 young people in vulnerable situations, Society taking part in Casal dels Infants through leisure services and community actions, as well as training and ensuring social inclusion and employment 5 opportunities. About the report
6 GRI content index
7 Table of contents for the Global Compact Annual report Damm 108
Annual report
Letter from the Executive chairman More charity
1 2019 at Damm collaborations 2 People
3 Grupo Rodilla Cervezas Victoria Fuente Liviana The environment Rodilla works with the Tengo Hogar Victoria sponsors the El Foundation, whose Fuente Liviana provides water for different 4 foundation providing food products for the aim is to improve society, beginning with organizations and activities, such as the Society organization’s events, offering a guided tour Malaga. The outstanding event was Soles de mass runs organized by the Cuenca Provincial of its food preparation center and sending a Malaga, to collect money entirely intended for Council, the Red Cross charity race and the 5 sandwich and drink pack on the birthdays of social purposes. Association of Blood Donors charity race. About the report children belonging to the foundation.
6 For World Multiple Sclerosis Day, Rodilla, with the cooperation of the Spanish Multiple GRI content index Sclerosis Association and the Madrid Against Multiple Sclerosis Foundation, joined in with 7 the #EMpatizacafé campaign. The Rodilla Table of contents restaurant in Génova street in Madrid invited for the Global Compact people to put themselves in the shoes of multiple sclerosis patients.
Estrella de Levante
Estrella de Levante donated the beer for the charity dinner Murcia Region Dona 100 % DANA, organized by the chef Pablo González and other chefs from the Murcia region. The money collected went entirely to the Red Cross in the Murcia region to help the victims of the floods in September.
Estrella de Levante is recognized by the Red Cross as a collaborating company during the floods in the Murcia region. Agama Charity cheque from Estrella de Levante for money collected at the event for the 40th Donation of dairy products by Agama anniversary of the Trasvase Tajo-Segura in to the Home Balears Project center. The Elche, via a charity bar. The cheque was organization works with problems caused presented to the Association of Relatives of by addiction by researching and developing People with Alzheimer’s Disease in Elche. prevention and therapy programs. Annual report Damm 109
Annual report The Estrella Damm Old Brewery and the production plants of Estrella Damm in El Prat, Estrella Estrella de Letter from the de Levante in Murcia and Victoria in Malaga were Executive chairman lit up in different colors. Levante served
1 its Christmas 2019 at Damm World Autism Awareness-Raising Day beer for charity Blue to support people who suffer from autism for World Autism 2 Awareness Raising Day. purposes People
3 The Christmas beer is a limited-edition The environment product made by Estrella de Levante’s master brewers every year. In 2019, 4 Christmas beer could be tasted for charity Society at the Glorieta de España Christmas Market in Murcia. 5 About the report The amount collected from the tasting of this original, different beer was given to 6 the Pupaclown Foundation, an association of clowns going back more than 20 years GRI content index which works at the Virgen de la Arrixaca Hospital in Murcia. 7
Table of contents World AIDS Day for the Global Compact Red to join in with World AIDS Day.
World Breast Cancer Day Pink to commemorate World Breast Cancer Day. Annual report Damm 110
Annual report We share values Letter from the Executive chairman
1 with our suppliers 2019 at Damm
2 People
(102-9) 3 Our sustainable purchasing begins with responsible management of raw The environment material supplies. Quality and food safety are basic requirements we build into
4 our cooperation with suppliers so our customers and consumers can enjoy the Society best products.
5 About the report
6 GRI content index
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Our value chain involves a direct impact on sustainability, so we share our best practices with our suppliers and extend our values to them. Damm has a supplier approval and monitoring system. We carry out physical audits with suppliers to check compliance with quality and employment standards and requirements. We have a Supplier Portal to make the approval process easier and keep the data of already approved suppliers.
4,579 active suppliers (not including the Grupo Rodilla or Alfil Logistics) Annual report Damm 111
Annual report
Letter from the Executive chairman
1 2019 at Damm
2 People
3 The environment
4 Society Damm helps stimulate the local 5 economy in the About the report primary sector 6 in Prades with GRI content index the harvest of Mediterranean hops. 7 Table of contents for the Global Compact
Responsible, local purchasing
Sustainable purchasing is linked to the supply of various raw materials, such as barley, hops and rice, mostly from local suppliers. This reduces the environmental impact and contributes to the efficiency of the supply chain and the economic and social development of the local area.
We work with local farmers and we are 93.5 % 99 % aware of their importance as the first link in Damm’s suppliers from Grupo Rodilla’s the production chain. The measures range the Iberian Peninsula* suppliers from Spain from supervising work in the fields (sowing, seed selection) to minimizing water consumption by the crops or replacing chemical fertilizers with organic ones.
* Not including the Grupo Rodilla or Alfil Logistics.. Annual report Damm 112
Annual report Sustainable
Letter from the purchasing strategy Executive chairman
1 In 2019, Damm began the project to implement a sustainable purchasing strategy in order to identify, adopt and accelerate environmental and social 2019 at Damm improvements throughout the supply chain in partnership with suppliers. Supplier evaluation follows the EcoVadis methodology, including 21 social 2 responsibility criteria (environmental, labor, human rights, ethics and People sustainable purchasing).
3 The aims of this project are: The environment To evaluate 80 % of A and B category suppliers and critical 4 suppliers by 2021. Society To promote renewable energy and have 50 % consumption with renewable electricity suppliers by 2023. 5 To encourage and provide information on carbon footprint measure- About the report ment so that 80 % of A-category suppliers carry out this process. To encourage water footprint measurement. 6 GRI content index
7 Table of contents for the Global Compact 100 % natural, locally sourced ingredients
We are committed to sustainable agriculture and the development of the environment while guaranteeing that 100 % of our ingredients are natural and most of them come from Mediterranean farmers, such us:
Rice Of Mediterranean origin or from the Seville area (Guadalquivir). We use a by-product, rice hulls.
Maize From Huesca. We ensure local, non-transgenic maize supplies.
Hops From León and Prades (Tarragona).
Barley and malt The malt for Damm beers is produced at Bell-lloc d’Urgell and the barley mostly comes from Huesca and also from Lleida, Zaragoza, Navarra and La Rioja. At Espinardo, we have our own maltings for Estrella de Levante beers. The barley mainly comes from the Albacete area. We continue to promote the growing of barley on irrigated land and we have a barley
traceability system called from the field to the table. Annual report Damm 113
Annual report As Damm has signed the United Nations Global In 2019 we published the Damm Compact, we have incorporated compliance Purchasing Policy, which includes basic with the 10 principles of the Compact into principles such as publicity, competition, Letter from the Executive chairman orders and contracts with suppliers. transparency, confidentiality, equality and non-discrimination. 1 2019 at Damm
2 People Supplier cooperation projects in 2019
3 The environment
4 Society
5 Varietal purity analysis of barley seeds in Implementation of technological innovation Latcub, a project in which we made use About the report less than five minutes using a scanner at in order to discover the traceability of the of a supplier’s R+D to develop 100 % the maltings. Thanks to this improvement, raw material for beer production in order biodegradable cardboard packaging to 6 trucks that do not comply with the established to guarantee its origin, food safety and replace plastic rings on Estrella Damm cans, minimum barley purity can be rejected. traceability. with the internal cooperation of several GRI content index Damm departments.
7 Table of contents for the Global Compact IPA
Cooperation with Blipvert for the system Continuing the Prades project Cooperation – exclusive to Damm and pioneering in the in the hop harvest – a product that stimulates world – to collect cans on the Mediterranean the local economy in the primary sector and coast. In 2019, the circle has been closed for forms part of the recipe for Complot, Damm’s the first time selling the cans recovered to first Mediterranean IPA beer. the aluminum recycler so they can then be used for other aluminum-based materials, such as Damm cans! Annual report Damm 114
Annual report
Letter from the 5 Executive chairman
1 2019 at Damm
2 People About
3 The environment
4 the report Society
5 About the report
6 GRI content index
7 Table of contents for the Global Compact Annual report Damm 115
Annual report Period covered Relevant issues for
Letter from the sustainability performance (102-50) Executive chairman 2019 (1 January to 31 December) 1 (102-46) During 2019, Damm has carried out a materiality analysis and revision 2019 at Damm Scope process to identify sustainability priorities and impacts. This has involved more than 200 participants, both from the company and from 2 (102-45) its most important stakeholder groups. People The information covers all companies in which Damm has control and management capacity: SA Damm; Compañía Cervecera Damm, SL; The process of identifying the most important issues for Damm 3 Estrella de Levante; Fábrica de Cerveza, SA; Maltería La Moravia, SL; (internal relevance) and its stakeholders (external relevance) has been The environment Damm Atlántica, SA; Damm Canarias, SL; Aguas de San Martín de Veri, carried out in accordance with the AA100SES (2015) standard. It was SA; Gestión Fuente Liviana, SL; Envasadora Mallorquina de Begudes, carried out over a nine-month period. 4 SLU; Pall-Ex Iberia, SL; Alfil Logistics, SA; Sadiga, SA; Cafès Garriga Society 1850, SL; Corporación Económica Delta, SA; Plataforma Continental, The analysis of internal relevance has been carried out with the SL; Cervezas Victoria, SL; SetPoint Events, SA; Pumba Logística, SL; participation of the Damm management team, through face-to-face 5 Font Salem, SL; Font Salem Portugal, SA; Damm Distribución Integral, interviews, and with other workers via online and face-to-face interviews. About the report SL; Rodilla Sánchez, SL; Hamburguesa Nostra, SL (included only in the 2019 figures); Minerva Global Services, SL; Agama Manacor 249, SL; External relevance has considered the sustainability trends identified 6 and the Damm Foundation (included only in the 2018 figures). based on the analysis of reference documents and reports from more than 25 international bodies and the specialist press (World Economic GRI content index Forum, World Business Council For Sustainable Development, Global Reporting Initiative (GRI), Financial Times, The Economist, Forbes, 7 Reference standards Harvard Business Review, BCG, etc.); trends in the food and drinks Table of contents industry (Cerveceros de España, FoodDrink Europe, Agrofood, for the Global Compact (102-54) Ecoembes, Ecovidrio, etc.), the results of a benchmarking study of eight This report has been drawn up in accordance with GRI standards in leading companies in the sector; and the results of surveys and focus accordance with the essential compliance option. The United Nations groups with stakeholders (suppliers, customers, charities, associations, Sustainable Development Goals have also been taken into account. the public and the media). The qualitative assessment (interviews and focus groups) has made it possible to look in depth at the expectations and interests of the most important stakeholders, as well as assessing Contact material issues more robustly.
(102-53) The issues assessed are presented in the form of four goals so they can [email protected] be better understood by stakeholders. In this form, they also provide [email protected] a better response to current sustainability trends. These principles incorporate the key elements of analysis and they are in line with Damm’s strategic corporate social responsibility and sustainability priorities: people, the environment, society and governance. In total, 47 potentially material issues have been identified in the four principles.
The results of the analysis are presented in the following matrix, depending on their internal and external importance and possible impact on the business. Because of the robustness of process, the high level of participation and the diversification of analysis tools, the materiality matrix is considered to be a good reflection of Damm’s strategic sustainability priorities. Other aspects, such as social commitment, although not an outstanding material factor, are also considered relevant, as social action is an integral part of the business and is an essential component of the company’s value proposal. Annual report Damm 116
Annual report Materiality matrix
Letter from the (102-47) Executive chairman 1 2019 at Damm
2 People 3 The environment 4 Society 5 About the report 6 GRI content index Relevance for stake olders 7 Table of contents for the Global Compact