Mariona Lladonosa Latorre Banal nationalism and everyday https://orcid.org/0000-0002- 7834-6218
[email protected] nationalism in experiential Universitat de Lleida advertising. A sample of Mariona Visa Barbosa advertisements broadcast on the https://orcid.org/0000-0002-9261-264X
[email protected] Catalan public television (2009- Universitat de Lleida 2017) Submitted February 6th, 2019 Approved Abstract November 13th, 2019 This article explores representations of Catalan identity in contemporary experiential advertising in order to assess whether © 2020 the symbolic universes and frames of meaning used exemplify the Communication & Society ideas of banal nationalism in Billig’s sense (1995) and/or everyday ISSN 0214-0039 nationalism as described by Edensor (2002), in terms of retaining E ISSN 2386-7876 doi: 10.15581/003.33.2.33-48 and reinforcing the mental frames of the nation. Drawing on a www.communication-society.com sample of 33 advertisements broadcast on TV3, the Catalan public television network, between 2009 and 2017, the ways in which 2020 – Vol. 33(2) commercial products are linked to a form of representation of pp. 33-48 Catalan identity through the images, traditions, people, landscapes and/or language they evoke are explored. The article How to cite this article: also discusses how collective social and symbolic imaginations are Lladonosa Latorre, M. & Visa produced and reproduced, in which products are associated with Barbosa, M. (2020). Banal familiar contexts and discourses, normalizing patterns of behavior nationalism and everyday nationalism in experiential and consumption linked to certain lifestyles, culture or national advertising. A sample of models. Likewise, a significant proportion of the sample advertisements broadcast on the exemplifies how private agents may play an active role in the Catalan public television (2009- production and reproduction of the nation.