The Family Issue EDITOR in CHIEF Ronna Kelly, BS 92 up FRONT EXECUTIVE EDITORS Richard Kurovsky Ute Frey

THE MAGAZINE OF THE HAAS SCHOOL OF BUSINESS AT THE UNIVERSITY OF CALIFORNIA, BERKELEY

BerkeleyHaasFallFall 20132013 2 FED LEADER 11 EXPANDING THE MENU 13 REAL ESTATE UP CLOSE Haas cheers Prof. Emeritus Janet Yellen’s Two MBA 06 alumnae lead Revolution Prof. Nancy Wallace opens a new nomination to lead the Federal Reserve Foods through exponential growth Big Data lab to build better indices

2013 Business Leader of the Year Family of Philanthropists Douglas E. Goldman, MD, BA ’74, carries on a long tradition of giving The Berkeley-Haas Advantage Step outside of your day-to-day and return to one of the most stimulating business environments in the world.

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www.executive.berkeley.edu Fall 2013 FEATURES AND DEPARTMENTS The Family Issue EDITOR IN CHIEF Ronna Kelly, BS 92 UP FRONT EXECUTIVE EDITORS Richard Kurovsky Ute Frey

DESIGN Cuttriss & Hambleton, Berkeley

STAFF WRITERS Valerie Gilbert, Amy Marcott, Pamela Tom 2 Haas List Haas cheers Janet Yellen’s CONTRIBUTING WRITERS nomination to Fed chair. Bill Brazell, Ann Boor, 4 Haas News Sean Elder, Kim Girard, Dean Rich Lyons on new Lisa Fernandez, frontiers for the school. Christine Fundak Rohan

6 Power of Ideas PHOTOGRAPHERS Prof. Don Moore on hiring John Angerson, Noah Berger, blunders. Jim Block, Robert Houser, Lauren Radack, Cho Tang, IN THE BACK BS 77

ILLUSTRATORS Harry Campbell, Jean-Francois Podevin

Berkeley-Haas magazine is Then Chancellor Robert Birgeneau and Cal Athletics Director Sandy Barbour join Lisa and published by the Haas School Douglas Goldman, MD, BA ’74, and their sons, Jason (l.) and Matthew (r.), both BA ’10, at a ribbon of Business, University of cutting for the Lisa and Douglas Goldman Plaza at Memorial Stadium. page 8 California, Berkeley. For further information, contact: 16 Haas Network Berkeley-Haas 8 Family of Philanthropists Alumni from Gymboree, Yelp, Magazine Editor Douglas E. Goldman, MD, BA ’74, has been honored as the school’s Business Rice University, Accenture, Haas School of Business Leader of the Year in recognition of his generous contributions to Haas, Berkeley, Bank of Tokyo-Mitsubishi, University of California and the Bay Area. Goldman serves on the Haas Board and with his wife, Lisa, and Goldman Sachs. Berkeley, CA 94720-1900 donated $10 million to Cal Athletics. He carries on a long tradition of giving 20 Campaign for Haas 510-643-0259 passed down by his ancestors, including Levi Strauss and Walter A. Haas Sr. [email protected] Consumer products maestro Mike Gallagher, BS 67, Berkeley-Haas Fall 2013, MBA 68, supports the new Number 84. 11 Expanding the Menu Innovation Lab. For change of address, email Alumnae Kristin Groos Richmond and Kirsten Saenz Tobey, both MBA 06, 22 Worldwide Events [email protected]. have been recognized with the Haas School’s Leading Through Innovation Lecturer and alumnus Award for their bold eff orts to serve healthy meals to schoolchildren across Steve Etter reunites with the county through their company, Revolution Foods. former students. 24 Connections Classmates help Matthew 13 A Close-Up Look at Real Estate Cooper, BCEMBA 11, give Led by Professor Nancy Wallace, the Haas School is building a more concrete birth to a biotech startup. understanding of complex real estate markets at both the local and national levels. 25 Alumni Notes 39 In Memoriam 40 Personal View A millennial entrepreneur Cover photograph by Noah Berger debunks stereotypes.

Fall 2013 1 Up Front Haas List 3 Students Entrepreneurship Faculty Fellowship Winner Fed Leader Bo Cowgill, a former Google analyst and current Haas PhD student, 1President Barack Obama has won a $20,000 nominates Haas Professor Kauffman Dissertation Emeritus Janet Yellen to Fellowship, which supports become the ﬁ rst woman to Faculty research in the field of 4 lead the Federal Reserve. entrepreneurship. He Haas, MIT is one of 15 fellowship Partner on winners nationwide. Energy The money will go towards Cowgill’s research, The Energy Institute which in general focuses at Haas has teamed on the intersections of up with MIT’s Center economics, job markets, for Energy and and innovation. Specifically, Environmental Policy Cowgill has been Research to evaluate interested in studying the and improve energy- link between firms’ hiring efficiency policies and practices, patenting, and technologies. other innovative activities, The joint initiative, as well as firms’ internal called E2e, aims to betting markets that let support and conduct employees bet on which rigorous and objective new ideas they think will be research, communicate GETTY IMAGES GETTY most successful. the results, and give decision-makers real- Colleagues and friends at Berkeley-Haas Entrepreneurship world analysis to make celebrated Professor Emeritus Janet Yellen’s smart choices. The nomination by President Barack Obama to From Science to project’s name captures Startup its mission: to find the become the first woman to head the Federal best way to go from Reserve Board. If confirmed, Yellen will Dozens of using a large amount of succeed current Fed Chair Ben Bernanke 2 scientists energy (“E”) to a small in January 2014. and engineers from around amount of energy (“e”). the country converged “When deciding on the Yellen taught macroeconomics to MBA in Berkeley this summer best energy measures, and undergraduate students for more than for a new entrepreneurship decision-makers two decades. Her research has focused on program funded by the National should compare model Science Foundation (NSF). predictions to actual labor markets, monetary and fiscal policies, Haas’ Lester Center for Entrepreneurship is consumer behaviors. international trade, and investment policy. leading the three-year Bay Area NSF Innovation That’s where this Yellen has served as the Fed’s vice chair Corps, which provides training and mentoring to project comes in,” says help NSF grant holders more quickly commercial- Professor Catherine since 2010 and was CEO of the Federal ize their technologies. Wolfram, co-director of Reserve Bank in San Francisco from 2004 The foundation of the program is Haas Lecturer the Energy Institute at until 2010. She has been a vocal advocate Steve Blank’s Lean LaunchPad framework, which Haas. “E2e will provide for transparency of Fed policies. Yellen also focuses entrepreneurs on developing business valuable guidance models, rather than business plans, and iterating to government and chaired the President’s Council of Economic models quickly in response to feedback from industry leaders as well Advisers during the Clinton administration. more than 100 customers. as consumers.”

2 BerkeleyHaas Read the Energy Econmics Exhange blog published by the Energy Institute at Haas: energyathaas.wordpress.com.

Students & Alumni Warm Real EstateEstate Welcome NewNL Labb Alumni in such diverse fields as tech- 8 nology, banking, and design welcomed Targets Indices hundreds of new students to campus. The Haas School’s new Fisher Center for Real Estate Greg Greeley, MBA 98, Amazon’s and Financial Markets Laboratory is using Big vice president of international expan- Data to create better metrics for the industry and regulators. Research sion, stressed the value students bring Major Impact One project launched by the lab involves building each other. “As you embark on this more accurate housing price indices. Another project California journey, it’s going to provide you a great is tapping data from 32 million fixed-rate loans 5 Management opportunity to immerse yourselves with issued in the U.S. to map the massive mortgage Review (CMR), the Haas network from loan originators to brokers to branches School’s quarterly journal, some of the most diverse, energized, to large bank holding companies. earned a higher “impact” dynamic people you will ever get a The goal of the new lab, launched this year, is rating than did competi- chance to work with,” Greeley told to develop a deeper understanding of real estate tors from other business evening-and-weekend MBA students. markets and develop risk management tools for the schools in an analysis by industry, says Nancy Wallace, co-chair of the Fisher Thomson Reuters. The New full-time MBA students heard Center for Real Estate and Urban Economics. Wallace most recent release of inspiring talks by Barbara Desoer, hopes the new housing indices under development at Journal Citation Reports MBA 77, newly named chief operating the lab will replace the frequently cited Case-Shiller from Thomson Reuters Index, which she believes is flawed. For more on the gave CMR a current officer of Citigroup’s consumer unit, lab, see a Q&A with Wallace on page 13. impact factor of 1.667 and Danae Ringelmann, MBA 08, co- a five-year impact factor of founder of crowdfunding site Indiegogo; 2.554—both higher than any other competing and Tom Kelley, MBA 83, general Students business school journal. manager of design firm IDEO. Silicon Valley The impact factor Greg Patterson, MBA 00, CEO of a measures the frequency private wealth consulting firm, spoke to Immersion with which articles are 9 cited in other academic the incoming class of undergraduates Entrepreneurship Professor Toby publications. about “the Haas way” of networking. Stuart is leading a Silicon Valley Immersion Week in November for the Haas School’s new Berkeley Rankings MBA for Executives Program, Climbing in including entrepreneurship U.S. News coursework, company visits, talks by C-level executives, and a venture The Haas capital panel discussion. 6 Under- Prof. Toby Stuart The week features two days of graduate Program coursework on entrepreneurship and innovation at the rose to second place headquarters of Google and Airbnb. On another day, a in the U.S. News ranking diverse cast of C-level Silicon Valley executives will talk of undergraduate to students at Facebook headquarters. Students also business programs. Greg Greeley, MBA 98, 7VP of International will fan out across Silicon Valley and San Francisco to Haas, which shared Expansion, Amazon visit 25 of the area’s most innovative companies and the #2 spot with hottest startups. MIT and Michigan, To teach about current trends in venture capital, ranked #3 in Stuart will team up with Dean Rich Lyons the previous on Sand Hill Road in Menlo Park to lead three years. a panel discussion with several VC alumni, who then will talk one-on-one with students at an informal reception and dinner.

Fall 2013 3 Up Front Haas News BY THE NUMBERS Using Their Noodle Full-time MBA Innovation Lab in Memorial Stadium Class of 2015 fosters collaborative learning 7% of applicants enrolled 3.61 average GPA 714 average GMAT

37% Students tackle the “Spaghetti Challenge” in the new Innovation international students Lab: Mohan Krishnamurthy, Leo Wallach, Lisa-Anne Chung, Oren Schetrit, and Michael Kakunda, all MBA 15.

Evening & While the Cal football team practices on the field outside, Weekend MBA MBA students are hard at work in a new Innovation Lab Class of 2016 Annette Vissing-Jørgensen and Adair Morse are award-winning inside Memorial Stadium, building towers out of dried ﬁ nance professors who joined the Haas faculty this fall. spaghetti as part of their own lesson on teamwork. The “Spaghetti Challenge” requires students to build 43 the tallest tower possible to hold up a marshmallow in languages spoken 18 minutes. It demonstrates how group dynamics and Strong Faculty iteration work under a time constraint. And it’s just one of many exercises that are far easier to teach in the 26 Lineup new Berkeley-Haas Innovation Lab than in a traditional countries represented Seven professors from around the tiered classroom. The lab, a new 2,700-sq.-ft. open classroom in Memorial globe join Haas this fall Stadium, was made possible by a gift from alumnus 182 Two award-winning finance professors are among the Michael Gallagher, BS 67, MBA 68, and his wife, Linda (see companies represented seven new faculty members who joined Haas this fall. page 20). With movable tables and chairs and white-board Professor Annette Vissing-Jørgensen, formerly partition walls, it was designed to provide additional space a professor at Northwestern University’s Kellogg for more team-based and experiential learning. 8 School of Management, and Assistant Professor years average work Adair Morse, formerly an associate professor at the experience University of Chicago’s Booth School of Business, became permanent members of the Haas faculty after Breaking Undergraduate spending nearly a year here as visiting professors. Class of 2015 Vissing-Jørgensen is co-chairing the Haas Finance Group this fall. Her research was presented to the Federal Bad Reserve Board at its annual conference in Jackson Hole, Haas Organizes firstst 2,129 Wyo., this summer. Morse, who introduced a popular B-school fraud applicants new course called Global Entrepreneurial Finance in conference the spring, co-authored an award-winning paper on tax evasion in Greece that has shaped tax policy there. Malfeasance of all kinds wasas 23% Professor Pierre-Olivier Gourinchas, who hails from the focus of the Haas transfer students France and studies international macroeconomics School’s 2013 Fraud and and finance, comes to Haas with a joint appointment Misconduct Conference, in UC Berkeley’s Department of Economics, which he the first event of its type 3.68 joined in 2003. ever organized by a businessss average GPA of continuing Haas faculty also welcomed four assistant professors. school. Cal students Aaron Bodoh-Creed, previously from Cornell, joins the Forty scholars from aroundnd the country co nt Haas Economic Analysis and Policy Group. Amir Kermani, presented papers about wrongdoing in corporations, who grew up in Iran, and Victor Couture, who grew up in nonprofits, and even the Catholic Church. The brainchild 3.84 Canada, join the Haas Real Estate Group. Yuichiro Kamada, of Assistant Professor Jo-Ellen Pozner, the conference average GPA of transfer a native of Japan, joins the Haas Marketing Group. included a keynote talk by Mike Wilkins of Kingsford Capital students Management, a short-biased hedge fund.

4 BerkeleyHaas Up Front

Follow Dean Rich Lyons on Twitter @richlyons.

DEAN’S LETTER Bright Future Promising Frontiers for Berkeley-Haas

Earlier this year, as part of my review by UC Berkeley Provost George Breslauer, I spent some time thinking hard about my second five-year term as dean and how I see Berkeley-Haas evolving. As I wrote in my self-assessment, three frontiers stand out as particularly promising opportunities for us to leap forward: technology in education; future facilities; and our global profile. Technology is playing a much larger The new Haas courtyard fosters collabora- role in our classrooms than it did 10 years tion and the school’s unique culture. ago. The next 10 years will be the true Number Crunching phase change, however, and the next five will set the stage for it. New lab helps students master Big Data This is not about translating existing courses into digital format. It’s about changing the course itself and the way we think about pedagogy. It’s about things Recognizing the growing importance of Big Data, like “game-ifying” content to engage students even more fully, adapting in real-time the Berkeley Master of Financial Engineering (MFE) to an individual student’s needs, and letting students “test again” until they have Program has opened new lab space that will support truly mastered material. In five years, I want Berkeley-Haas to be viewed as a MFE, MBA, and other Berkeley graduate students in definer of what’s next at the confluence of technology and management education. strengthening data science skills. Future-leaning facilities are what ignited our school’s take-off in 1995. But The lab is one manifestation of plans by the MFE management education has changed, and so have teaching methods. It’s time Program to increase learning and collaboration to re-imagine the Haas School’s facilities for the next 10 to 15 years. We need opportunities around what is known as “Big Data,” or classrooms designed for expansion into digital education, more team-based large data sets that are difficult for commonly used study rooms, and flexible-use “laboratory-type” space for experiential learning. software to organize, manage, and process. A new classroom building at the north edge of Haas will fulfill these needs The high-tech laboratory gives students and faculty while encouraging collaboration and community and supporting our unique access to real-time financial data, professional culture. Until the building is built, the recently renovated courtyard is offering research tools, and leading analytical software, all more opportunity for collaboration and the new Innovation Lab in Memorial of which can be remotely accessed anytime and Stadium, is providing space for team-based, experiential learning (see page 4). from anywhere in the world, keeping MFE students International business and finance are my fields, so it should be no surprise connected during internships and research projects. that expanding Haas’ global footprint is one of my major goals. We will continue “Access to this kind of data helps students to focusing on Asia, building on the international reputation and brand advantage develop and optimize trading strategies, perform that Berkeley-Haas has historically enjoyed there. The school’s efforts will statistical research, and re-create market include business development for non-degree executive education, alumni conditions for detailed study of specific events— network investments, student and faculty exchange, and an Asia Board. all of which connects classroom lessons to actual On a broader level, we will continue sharpening Haas’ unique story. I want securities and markets,” says MFE Executive Haas to be known as the school that has taken institutional culture more Director Linda Kreitzman. seriously than any other. Our Defining Principles—Question the Status The lab also offers new opportunities for Quo, Students Always, Confidence Without Attitude, and Beyond Yourself— Haas students to collaborate with students capture our school’s unique essence, support leadership qualities we aim to across Berkeley, particularly those in Berkeley’s deliver, and set us apart from our peers. Department of Electrical Engineering and Computer As always, I welcome feedback from you, our alumni, on the school’s Science. “The vision for this lab is to make sure we direction during my second term. Please contact me directly or share your give all students access to Big Data and the skills thoughts with the entire Haas community by writing a letter to BerkeleyHaas to use data science, which is changing the world of magazine at [email protected]. finance,” Kreitzman says. Sincerely Yours,

Rich Lyons, BS 8822 [email protected]

Fall 2013 5 Up Front

Power of Haas Ideas By Pamela Tom

WORKPLACE Professor Don Moore

Hiring Blunders Ignoring situational context leads to poor choices

Have you ever applied for a job and wondered why it was offered to someone who appears to be less qualified than you? New research co-authored by Associate Professor Don Moore finds employment managers tend to ignore the context of past performance. “We would like to believe that the people who are making judgments that affect our lives—where we get hired or what school we are admitted to—have the wisdom to understand who we are, what we are capable of, what shortcomings aren’t our fault,” says Moore, “But our research shows people evaluating us have a great deal of trouble considering situational factors or context.” In Moore’s study, participants were asked to evaluate a situation similar to this hypothetical scenario: John and Dave are applying for a senior management position at Los Angeles International Airport (LAX). John works at the Oakland International Airport (OAK), and David works at San Francisco International (SFO). They offer comparable experience. One key measure of performance for the LAX job is the percentage of on-time flights at the applicant’s airport. SFO is considered to be the more difficult airport to land planes, in part because it has more overcast days and only two of four runways in use. Therefore SFO rates lower in on-time departures, and John from OAK gets the job. In addition to studying hiring decisions by human resource managers, Moore studied graduate school admissions decisions and found similar results. For example, applicants with higher GPAs from schools known for easier grading systems beat out applicants with lower GPAs from universities with stricter grading policies. “Our results suggested that alumni from institutions with lenient grading had a leg up in admission to grad school,” says Moore. “The admissions decision makers mistakenly attributed their high grades to high abilities.” Moore describes this behavior as “correspondence bias”—a social psychology term that describes when people have the tendency to draw inferences about a person’s disposition while ignoring the surrounding circumstances. The study found that while the decision makers said they wanted to consider situational influences on performance, they failed to do so when given the opportunity. Moore, however, remains hopeful that changing that behavior is possible on an individual and collective level. “If you are a hiring manager, ask for more information about other people in the applicant’s department and how the person you are considering is better or worse than others in the same situation,” says Moore. In addition, Moore says, applicants should offer more information about their performance. ILLUSTRATION BY HARRY CAMPBELL

6 BerkeleyHaas Up Front

Watch Prof. Clayton Critcher talk about his concealment research.

Power Pose by the body. Participants’ that having to conceal risk taking was measured information about oneself How posture affects with a gambling task after (e.g., sexual orientation) behavior, confidence the poses. disrupts one’s intellectual As Carney hypothesized, acuity, physical strength, high-power poses caused and interpersonal grace— an increase in testoster- skills and abilities that one, which reflects status are critical to workplace and dominance, and a success. decrease in cortisol, which “Our work suggests reflects stress, while that the wisdom of non- low-power poses had the discrimination laws should opposite effects. be debated not merely Moreover, high-power through a moral lens but posers were more likely also with an appreciation Assistant Prof. Dana Carney to focus on rewards—86 for the loss of economic percent of high-power productivity,” Critcher says. Nervous about a job posers took the gambling Critcher’s findings are interview, public presenta- risk compared with only based on four similar tion, or difficult conversa- 60 percent of low-power studies. Following a rigged tion with your boss? By posers. And high-power drawing, all participants assuming two simple posers reported feeling were assigned to be one-minute power poses, significantly more “power- interviewed. Another you can prepare for such ful” and “in charge” than supposed participant— challenging situations lower-power posers. who, in reality, was an and perhaps actually “A quick, free prepara- actor—was the interviewer. improve confidence and tory pose can significantly In three of the four performance, according to enhance your feelings studies, some participants research co-authored by of personal power and were told not to reveal Assistant Professor Dana increase performance,” their sexual orientation Carney that was recently concludes Carney. while answering featured in the Wall Street questions. For example, Journal, New York Times, Truth or participants were told that and Time. Consequences? instead of saying “I tend Carney’s research to date men who …,” they showed that by simply The effects of concealing could say, “I tend to date changing physical posture, who you are on the job people who ….” an individual prepares his After the interview, or her mental and physi- participants were ological systems to endure measured on whether difficult and stressful their intellectual, physical, situations. or interpersonal skills Carney performed a were degraded by study with 26 females concealment. and 16 males who did In all cases, the not know they were be- willpower necessary to ing tested about power; conceal sexual orientation instead they were told they left people with fewer were participating in a Assistant Prof. Clayton Critcher resources to perform well study about placement of on other tasks. electrodes. Most people know that “Environments that Each participant held hiding something from explicitly or implicitly a high-power and low- others can cause internal encourage people to power pose for one minute angst, but new research conceal their sexual each. The high-power by Assistant Professor orientation may signifi- poses involved expan- Clayton Critcher suggests cantly harm workers,” says sive, open posture with the consequences go far Critcher. “Establishing a arms spread wide; the beyond emotional strife. workplace climate that low-power poses involved In research forthcoming encourages openness by closed posture with arms in the Journal of supporting diversity may touching the torso and Experimental Psychology: be one of the easiest ways minimal space occupied General, Critcher found to enhance productivity.”

Fall 2013 7 Douglas E. Goldman (center), MD, BA ’74, with sons Jason (l.) and Matthew (r.), both BA ’10, at a concert at San Francisco’s Stern Grove, which was donated to the city by8 Goldman’sBerkeleyHaas great- grandmother, Rosalie Stern. 2013 Business Leader of the Year Family of Philanthropists Douglas E. Goldman, MD, BA ’74, carries on a long tradition of giving

By Sean Elder

Long before founding a successful software company sort of story there.” He recalls riding in a car with his and becoming involved in various philanthropies, Dr. mother through the streets of San Francisco, “and it Douglas E. Goldman, BA ’74, completed his residency seemed whenever we passed a white-haired woman at one of California’s busiest emergency rooms. Valley she’d say, ‘There’s Aunt So-and-So,’ and she was Medical Center in Fresno was a fulcrum of activity, never quite sure how we were related. I wanted a little thanks to “two major freeways passing through with more precision. It just seemed like something that their commensurate accidents and a very active somebody should write down.” knife-and-gun club,” Goldman recalls. It was Goldman’s interest in the family history For a young resident it was an educational that cemented his relationship with his maternal experience. The hospital served two distinct minority grandfather, Walter A. Haas Sr. In the summers groups (Hispanic farm workers and members of the Goldman would walk over to his grandfather’s house Hmong tribe who had emigrated from Laos), some next door in Atherton and quiz him about all manner of whom let certain diseases go a long time before of things. “One of the subjects we were fond of talking seeking treatment. There were also drug seekers, about was politics, in no small part because ours people looking for disability diagnoses, and many didn’t agree,” says Goldman. “He was much more who had dealt more with bureaucrats and cops than conservative, a Republican—though today I’m not doctors. “One thing the experience emphasized to sure he would fit under the Republican umbrella.” me is that I afford respect to others until they give As the longest serving member on the board of me a reason not to,” he says. “Which I think is a very PG&E, Haas was less than thrilled when Goldman, healthy way to interact with people.” as an early member of the left-leaning Vanguard Decades later, Goldman still applies that lesson to Foundation, was one of the first funders of the anti- his philanthropic work. From his corner office on the utility organization TURN (Toward Utility Rate top floor of a skyscraper bordering San Francisco’s Normalization). On the top of TURN’s “enemies list” Financial District, Goldman can look out over much was PG&E, and no doubt vice versa. of the area that his family—Goldmans, Haases, Sterns, “I got involved in philanthropy at a very early age,” and Strausses—has given so tirelessly to over the says Goldman, “At 19, I was starting to give significant course of six generations. At 61 he is fit and relaxed, money away. My grandfather loved it if I was raising seemingly surprised anyone would show much money for something that he could help with, which interest in his rather extraordinary life. His decision only happened once or twice. But it killed him that to leave medicine, like his early commitment to follow one piece of my philanthropy involved TURN, that in the philanthropic footsteps of his parents, Richard was fighting an organization he believed in,” he adds and Rhoda Goldman, and his grandparents, Elise and with a smile. Walter Haas Sr., seems unremarkable to him, and he’s cognizant of the many turns his life has taken. Maternal Influence As generous as his grandfather was, the biggest Runs in the Genes influence on Goldman was his mother, he says. In After earning his BA in philosophy from Cal and later years, they would become partners in their going to medical school in Israel, Goldman worked philanthropic work, with Goldman serving with her as an emergency physician at San Francisco’s Mt. on the board of the Richard and Rhoda Goldman Fund Zion Hospital and became involved in developing (which in its 60 years gave $700 million to more than software for the Museum of the Diaspora outside of 2,500 grantees), as well as the Stern Grove Festival Tel Aviv. “It started with setting up this repository for Association and the Walter and Elise Haas Fund. “My genealogies from all over the Jewish world,” he says, parents had already learned the idea that you can’t which became the seed for what is today the Douglas take it with you,” he says. “They had started their fund E. Goldman Jewish Genealogy Center. in 1951, the year before I was born.” “I’m my family’s genealogist. I started when I was “Through my grandfather and my mother I 11 years old,” says Goldman. “The direct reason was understood very well that I was among the lucky that there was this fellow named Levi Strauss that few and that there was this great history of prior I was related to. I had a sense that there was some generations having been involved in bettering the

PHOTOGRAPH BY NOAH BERGER Fall 2013 9 2013 Business Leader of the Year Douglas E. Goldman, MD, BA ’74

community, both through activities and money,” respect that means you’ll be serious about what Goldman adds. they’re doing, that you’ll have listened and understood The Goldman/Haas/Stern/Strauss family may be what they are trying to do.” unique in the unbroken legacy of its charitable giving. He is also the president of the Goldman “In most families the first generation is focused, Environmental Foundation, which awards the annual the second generation develops some itchiness, and $150,000 Goldman Environmental Prize (aka “The the third generation begins to move away,” Virginia Green Nobel”), the world’s largest prize for grassroots Esposito, president for the National Center for Family environmental activism. This year’s recipients Philanthropy, told the San Francisco Chronicle in an included Kimberly Wasserman, who successfully article on Goldman’s Haas cousins. “This is very rare.” battled outdated coal plants contaminating the water in Chicago, and Azzam Alwash, who has been fighting The Next Generation to protect wetlands in Iraq believed by some to be the And Goldman is carrying on the unique tradition site of the Garden of Eden. with his own children, the sixth generation of When he’s not engaged in his philanthropic philanthropists. His twin sons, Jason and Matthew, work, Goldman serves as chairman and founder of the family’s fifth generation of Cal graduates, serve Certain Inc., a leading provider of event-management on the advisory board of the Haas School’s Center software solutions that allow companies (including for Nonprofit and Public Leadership. They also sit “one of the biggest technology companies in the world, on the board of the 20-year-old Lisa and Douglas headquartered not far from here”) to plan, promote, Goldman Fund, whose name reflects Goldman’s wife’s and manage events like shareholder meetings. His own passion for giving. “To me that was part of the interest in finding solutions for event planning began marriage,” Goldman says. “That was something my with his first computer, decades ago: “I used it to set wife would engage in with me and that my kids would up information for my wedding to Lisa.” continue this legacy.” One of the reasons Goldman’s daughter, Jennifer, Supporting Community Spaces is not on the Goldman Fund board is that her job as an Goldman also is a member of the Haas Board, which advises the dean, and a trustee of the UC Berkeley Foundation. “Doug Goldman brings passion and insight to his role on our Haas Board,” says Dean Rich “You start with the simple truth Lyons. “We are privileged to have such a dedicated and generous supporter carrying on his family’s long that even the Bill and Melinda tradition of giving back to the community.” Of his many contributions to UC Berkeley, Gates Foundation cannot say yes Goldman is proudest of the Lisa and Douglas to everybody.” Goldman Plaza within the gates of Memorial Stadium, for what it can become in the future. The plaza was named for the Goldmans’ $10 million gift to Cal accountant at Ernst & Young does not allow her to do Athletics when the intercollegiate program needed the homework that Goldman demands of his sons and financial stimulus. every other board member, although he anticipates “One day the plaza may be as important for the she will be able to join the board very soon. “I required eastern portion of the campus as Sproul Plaza my sons to show a serious interest in the work of the has been for decades: a place that represents the foundation,” he says. The fund supports organizations community coming together,” Goldman says. that are making a contribution in a variety of areas, His affection for public spaces, to say nothing including democracy and civil liberties, education and of events, can also be seen in his work as chairman literacy, and the environment. of the Stern Grove Festival Association. His great- “In the world of philanthropy, people ask me, ‘How grandmother, Rosalie Stern, donated Stern Grove to the do I get started?’ I tell them the first thing you need city of San Francisco as a public park in 1931. The idea to do is akin to an asset allocation: It’s a philosophical of free musical performances followed shortly after. allocation. What are the things in the world you care “Then it went to her daughter (my grandmother, about? And how much? Elise Stern Haas), my mother, and then it went to me. “You start with the simple truth that even the Bill I’m the fourth generation but the first male. I’m the and Melinda Gates Foundation cannot say yes to first in my family to break that glass ceiling,” Goldman everybody,” Goldman says. “It’s a very fascinating says with a chuckle. world of learning how to say no,” by weighing Working with the late legendary landscape the needs and goals of any number of worthy architect Lawrence Halprin, Goldman was organizations. instrumental in renovating the bucolic grove for a “It’s another form of respect,” he continues, new generation of San Francisco citizens. “It ties harkening back to the lessons of the ER. “These things together: it’s genealogy, it’s my family, it’s people are anticipating that you’ll afford them the history. They all come together there.”

10 BerkeleyHaas Leading Through Innovation Award Expanding the Menu Alumnae Kristin Groos Richmond and Kirsten Saenz Tobey, both MBA 06, lead Revolution Foods through exponential growth— in schools and supermarkets. by Kim Girard

With Revolution Foods, Kristin Groos Richmond (l.) and Kirsten Saenz Tobey are dishing out a million meals a week to students around the country.

In a tiny kitchen in Emeryville, Calif., Revolution Foods is now a $70 million business, providing jobs to 1,000 Watch a video of co-founders Kristin Groos Richmond and Kirsten largely inner-city employees who prepare a million Revolution Foods in action. Saenz Tobey, both MBA 06, worked with four friends meals a week (breakfast, lunch, snack, and supper) through the night prepping and packaging all-natural in 10 states and Washington, D.C. About 85 percent spaghetti and meatballs, carrots, and fresh peaches. of Revolution Foods’ meals reach children who are in “Six of us did everything,” Richmond said at a recent free or reduced-price meal programs. Berkeley-Haas Center for Responsible Business cel- Accolades are pouring in. In September, Richmond ebration. “We cooked the food, we packed the food, we and Tobey made Fortune’s “40 Under 40” list of counted fruit, we drove the truck. We got these “young hotshots who are rocking businesses.” CNN first hundred, 200, 300 meals to schools so we could Money put Revolution Foods on its 2012 list of 100 prove our concept, get our company funded, and scale fastest-growing inner-city companies, Inc. magazine from there.” named it the sixth fastest-growing food and beverage Since then, the company’s mission has remained company, and Fast Company included it on a list of unchanged: to provide every child a healthy meal free of most-innovative food companies. artificial colors, flavors, preservatives, or high-fructose But “what we’re most proud of is that over 50 corn syrup. percent of our schools reported tangible academic That mission is gaining traction. With a compound improvements since starting with Revolution Foods,” annual growth rate of 125 percent, Revolution Foods Tobey says.

PHOTOGRAPH COURTESY OF REVOLUTION FOODS Fall 2013 11 Leading Through Innovation Award Kristin Groos Richmond and Kirsten Saenz Tobey, both MBA 06

In recognition of their vision and accomplish- “We weren’t ready to scale,” Richmond says. “When ments—including successfully scaling up their you’re a founder you do what you have to do.” They re- business—Haas is presenting Richmond and Tobey turned to the Bay Area a couple of months later, after the school’s Leading Through Innovation Award at its building and training a strong local team. annual gala in San Francisco in November. The company is also moving into new markets. “They are phenomenal. They were top-tier stu- Its newest venture is a high-quality packaged meal dents, got married, had babies, got their MBAs, and competing against Kraft Food’s Lunchables in super- started Rev Foods—all at the same time.” says mentor market aisles. With choices like turkey and ched- Kellie McElhaney, faculty director of Haas’ Center for dar, cheese pizza, peanut butter and jelly, and ham Responsible Business. “They’re women in positions of and cheddar, they’re aimed to provide busy working true leadership and amazing role models.” parents with a quick meal without artificial colors, flavors, or preservatives for their families. Feeding the Local Economy “You can recognize the ingredient list,” says Rich- Mexican spices waft from the culinary center at mond. “The growth potential is huge. It should be a Revolution Food’s headquarters, tucked in an office nice complement to our school meals.” park near the Oakland airport. On the menu today: burritos filled with organic rice grown near Chico, Food for Thought Calif. Revolution Foods, whose employees eat the food Richmond says she made peace with launching a hec- they make, partners with local and regional suppliers tic career as an entrepreneur when she found out she committed to their clean food mission. was pregnant in 2005 with her first son, Watts. In Richmond’s office, pictures of President Barack “I was scared. Here we were in the midst of put- Obama and rock star Jon Bon Jovi grace the walls. ting together the vision for this company … and I had Michelle Obama reached out to the company before people saying: ‘Kris, just graduate, have your first Congress reauthorized the federal child nutrition act baby, start the company in six months. It’s OK to take in 2010, which Tobey and Richmond supported. The it easy,’” Richmond recalls. “But I had this really trou- act increased the school meal reimbursement rate and bling feeling. There was so much coming out about raised school food nutritional standards. Richmond the obesity epidemic, so many schools saying we want and Bon Jovi were appointed to the White House’s better food for our kids.” Council for Community Solutions. So Richmond went to talk to McElhaney from Haas’ Center for Responsible Business about her fears. “And I remember Kellie leaning across that desk I had this really troubling feeling. and saying, ‘Whatever you do, do not quit. You can do this. If you go for this and follow your passion, you’re There was so much coming out actually going to be a better parent in the long run because you’re going to be inspired and fulfilled, and about the obesity epidemic, so you’re going to pass that on to your kids,” Richmond recalls. “It’s one of those pivotal moments you remem- many schools saying we want ber as an entrepreneur, and it meant the world to me.” better food for our kids. More Haas Ingredients For Revolution Foods’ co-founders, everything started at Haas, where Richmond and Tobey met. “This is go- A former Citigroup investment banker who ing to help us sign a term sheet,” Richmond recalls founded a special education school in Kenya, Rich- Tobey telling her in Haas’ New Venture Finance mond is the company’s CEO while Tobey serves as class. A New Product Development class helped them chief impact officer. Focused on the company’s hiring define their product and align it with their values. In and growth, Richmond tries to spend about half of her 2007, the pair won grand prize in the school’s Global time recruiting talent for the expanding business. Social Venture Competition. And their first funding “We’re dedicated to creating jobs, and we’re able from Bay Area Equity Fund also came through con- to employ folks who represent the communities we nections at Haas—along with a few of its leaders. serve—moms, dads, aunts, and uncles who work hard Ben Cain, MBA 06, a classmate and friend, showed to create these beautiful meals and serve them to our up at 3 a.m. to help pack those first meals in Em- schools,” says Richmond, who is almost always smil- eryville before heading to his day job at PayPal. He’s ing when she’s talking about the company. now the company’s vice president of financial strat- Expanding Revolution Foods into new markets egy and analysis. Interviewed by Ronna Kelly hasn’t always been easy. Four years ago, both Rich- “So when I talk about ‘It takes a village,’ that village mond and Tobey packed up their young families and came from our family at Haas,” Richmond says. “I temporarily moved from the Bay Area to Washington, can’t say enough about that.” D.C., to get the fledgling school meal program off the ground there.

12 BerkeleyHaas ILLUSTRATION BY JEAN-FRANCOIS PODEVIN BY ILLUSTRATION Led by Professor Nancy A Close-Up Look Wallace, the Haas School is building a more concrete understanding of complex real at Real Estate estate markets.

Fall 2013 13 A Close-Up Look Interviewed by Ronna Kelly at Real Estate

From building a better national housing index But in the coastal states, remodeling expenditures to advising on UC Berkeley’s Memorial Stadium, are extremely high per capita. These repeat sales indi- Professor Nancy Wallace has been playing a major ces ignore that. We have spent four years now building proper data sets so that we can monitor the character- role in real estate policy at the local and national istic dynamics of the housing stock. levels in the past year. On campus, Wallace, co- We’re working on San Francisco right now. We see chair of the school’s Fisher Center for Real Estate houses double in size. And guess what? Not terribly surprising, the house prices double, but you would not and Urban Economics, has been instrumental in attribute that to price increases. These indexes are creating a new UC Berkeley real estate certificate mixing price changes with quantity changes, which is and the Fisher Center Real Estate and Financial the fatal flaw of a price index. Markets Laboratory (see page 3). In the aftermath Did that flaw contribute to the financial crisis? of the financial crisis, Wallace is also playing an Yes, because it looked like price increases were as- important role in Washington, D.C., advising the U.S. Treasury and Federal tronomical. At least in the coastal markets, there was Reserve on monitoring economic risk. Her work bridges public policy and a huge amount of remodeling that was not being ac- counted for. The advantage of the repeat sales index is industry, building on the Fisher Center’s deep relationships with real estate it’s really cheap, but as we’ve just seen, it leads to very leaders. In a recent interview, Wallace discussed everything from the big mistakes that we can’t afford. “shadow banking industry” to her groundbreaking work on national indices. The media is reporting that housing prices are going up again. Are we in another bubble? Defining bubbles is very hard. We don’t really have the tools we need to measure and pinpoint this highly Let’s start with the new Fisher Center Real narrowly defined outcome. Prices are rising fast, but Estate and Financial Markets Laboratory. they’re rising from a really low base. Why was it created? On the other hand, we don’t really think they fell as Our goal in creating the lab is to better understand far as the indices show they did. It all depends on how what is happening in real estate asset and capital you think these things should be measured. markets at a deep level. We hope to inform the policy debate on the risk channels associated with real estate Can you give an example? and mortgage markets in the U.S. and to develop real The East Bay, San Francisco, the South Bay. There was estate and mortgage market risk management tools. We slowing down of transactions. Now about 30 percent intend to share our knowledge so that everyone from of transactions are done with cash. That wasn’t hap- regulators to large real estate developers has better in- pening before the crisis, and it slows down transac- formation about real estate markets. I’ve hired a fantas- tions. But prices did not really fall that far. tic new director, Paulo Issler, who has a PhD in finance and is very experienced in working with Big Data. We Any other projects planned for the lab? have vendors who have been incredibly generous with The second thing we’re working on is the organization academic discounts on data sets because I’m training a of the mortgage market and monitoring that. We have lot of students here who will be going into industry. data on all the fixed-rate loans insured and securitized by Fannie Mae and Freddie Mac. That’s 32 And what will the lab do? million loans. Right now our focus is on building housing price indi- We’re mapping those mortgages to people who ces, which have been a great concern to me. I’ve been actually originated the loans, at all levels, from the brought in to look at institutions forensically after brokers who do not make the loan decision, to the they failed and realized the indices that they’re using bank branches, to the many independent mortgage for mortgage valuations and stress evaluations are not companies under regulatory controls different from well designed. those governing the large bank holding companies. It’s one thing to report in the newspaper that some- We’re working on graph-based, or lattice, tech- thing’s going up and down, but it’s a whole other thing nologies to monitor how things come through this in- to feed a flawed index into a highly sensitive stress- dustrial network and how mortgages get funded. The testing model. question we are considering is how capital is sourced for mortgages that are originated by non-depository Explain the flaws a little more. institutions, since much of this funding is part of the Here’s an example. The Case-Shiller Index is what’s shadow banking industry. We have found that pre- called a “repeat-sales index.” You need at least two crisis much of this capital was provided to the inde- transactions to build that index. The index assumes pendent mortgage companies from loan commitment that the components of the house in the first period relationships with the large bank holding companies. and the components of the house in the second period The accounting and capital requirements for this are the same. The only thing the index is based on is type of lending to independent mortgage originators the difference in price, not controlling for what’s go- was, and to a certain extent continues to be, extremely ing on with the characteristics of the house. difficult to monitor.

14 BerkeleyHaas It sounds as though you are applying your The new UC Berkeley real estate certificate research to real-world situations every day. for graduate students recognizes that real estate What about Memorial Stadium? is an interdisciplinary activity—whether you are Professors Richard Stanton, William Fuchs, and I a Berkeley MBA, law student, or CED (College of volunteered to help UC Berkeley Vice Chancellor Environmental Design) student. All three units John Wilton better understand the finances behind on campus are training each other’s students for Cal’s Memorial Stadium. We’ve been working on successful real estate careers. a 100-page study analyzing what went wrong and outlining a strategy to manage this problem. We’ve And undergraduates? spent a lot of time on it. Literally New Year’s Eve, I have very similar expectations. The courses are Richard and I were emailing spreadsheets back and simpler, not in the economics or the finance that forth to make sure that we had signed off on every we’re teaching, but in terms of how much experience single detail. It’s informed by every detail of the debt students need to really tackle difficult cases. But we contracts, the other contracts that could or should be are doing cases with undergraduates. in place, and the opportunities for raising money to We run a very successful Bay Area undergraduate pay the debt obligations. internship program that places 15 students each year. We’re also placing our graduates as analysts in the top What are the opportunities? firms in the country—the major investment banks, I’m now on an advisory committee to identify a viable commercial banks, pension funds, and insurance com- tenant base for the stadium. We don’t have agreements panies. They go to work for the big builders. These are yet, but there are very intriguing possibilities, which very successful people. That’s what I expect. would enliven this part of campus with coffee shops, places to exercise, all kinds of music in the plaza space. How about placing MBA students? Then when we look across the street from Haas, we The Fisher Center has very close working relation- will see people there every day of the week. The goal ships with the principals of the major real estate is to make this a really exciting public place that also operating companies, from home builders to broker- generates fee income for the campus. age and private equity firms. We’re very focused One of the things we’re considering is this becom- on giving our students—MBA students and under- ing the visitation gateway to campus. Every new grads—access to those people, and we do that in a student who comes to campus with their parents, or couple of ways. every prospective student, would start there. There First, we need to make our students interesting will be an amazing new center where student services and attractive. That’s why we run three MBA case can reach out to new students. People will have a place competitions, two focused on assets and one focused to park under Maxwell Field next to the stadium. on the capital market. I supervise our Haas teams, which have six students each. We also support the Shifting gears, what do you want Berkeley-Haas MBA students’ Berkeley Real Estate Club by provid- students to learn about real estate? ing connections to professionals in San Francisco. Our real estate faculty is in the business of giving That’s all intended to support MBA students’ job Berkeley MBA students an understanding of the placement needs. Real estate is a very fragmented drivers of supply and demand and how supply and labor market. Many people don’t realize this but real demand in real estate markets evolve over time. estate is also very entrepreneurial. There’s enormous My goal is to get our graduates into the major real need for innovation in all kinds of areas, from manag- estate companies of the United States. They need to ing energy to creating new financial instruments. It’s understand the most sophisticated, iconic deals in not staid. Real estate by its nature is extremely risky; the United States. That’s cases, and understanding that’s why the returns are so high. all the subtlety that goes into structured finance and But it’s not like consulting or technology, where deal structuring in the real estate industry. recruiters come to Haas and hire eight students. I’m also very concerned that our students under- Real estate companies come here to hire expensive stand the interdisciplinary nature of real estate. For partner-track people whom they intend to invest in senior decision makers, real estate is about contracts heavily because the expectation is that they’re going and law. All the cash flows are generated through to eventually run these operating companies. leases, which are contracts that are then collateral- We also help students meet and work with mem- ized and securitized through mortgages, which are bers of our Fisher Center Policy Advisory Board. It’s another set of contracts. Students need to have an a who’s-who group of about 230 real estate leaders understanding of securities law and law that governs that’s existed for more than 30 years. Our advisory what you may and may not do with a property—state board meets twice a year for a two-day retreat, and and local zoning laws. we bring 10 students there to observe high-level stra- They also have to understand the design tegic meetings and meet one-on-one with members. components of buildings, which is, of course, what The Policy Advisory Board retreat has been hugely makes them such a wonderful asset class. They’re successful. Our members love it, and it’s been abso- physical assets that people can admire. Our MBA lutely crucial for putting our MBA students on track students need to understand design, from site for successful real estate careers. planning to construction.

Fall 2013 15 In the Back Your Haas Network

CONFIDENCE WITHOUT ATTITUDE Dad-in-Chief Leading a company committed to kids

Mark Breitbard, MBA 97 CEO, Gymboree San Francisco Before Gymboree CEO Mark Breitbard rolled out the company’s new branding platform this year, he filmed the first take of an internal corporate video at a San Francisco mall. Dissatisfied with the formal tone, he scrapped the video and asked his 7-year-old daughter, Davis, to interview him instead. “Why can’t kids run Gymboree? Do you have fun here?” she asked. Breitbard was much happier with the playful, personal results. “I’ve never been a super corporate kind of leader,” he says in his sleek downtown San Francisco office. “Everything’s had my own personality on it.” Founded by Marin County mom Joan Barnes in 1976 to create places for parents and children to play together, Gymboree has grown into a $1.2 billion business. Breitbard oversees 550 Gymboree Play & Music centers, 631 Gymboree children’s clothing stores, 133 upscale Janie and Jack retail shops, and 332 budget-priced Crazy 8 shops. Despite growth, Gymboree has retained its focus on family. Nearly 96 percent of Gymboree’s workers are women, and flexible hours and parent support groups are part of the culture. “This is a culture that refers to itself as a family,” Breitbard says. “We’re committed to caring about kids in everything we do.” Drawn to fashion as an undergrad working in the UK, Breitbard says the industry beckoned during business school. “At Haas, I reached out to Levi’s, Gap, and Tommy Hilfiger,” he says. “It was so clear to me that this was a language I spoke.” Breitbard spent more than a decade at Gap Inc. after graduation, rising to Gap president of North America. He also has held leadership posts at Levi’s and Abercrombie & Fitch. His experience has spanned everything from sourcing to marketing, real estate to Web commerce. In January, Breitbard accepted the CEO job at Gymboree, where he is often called “dad-in-chief.” Since taking over, he has been busy building his management team and charting the company’s course for the next three to five years. What he learned in economics, branding, and finance classes at Haas helps him every day, Breitbard says. “Now that we’re in 40 countries I think of Dean Rich Lyons’ International Finance class often because we’re dealing with currency and all sorts of issues,” he says. With the long hours of a first-year CEO, Breitbard admits getting quality time with his three kids, ages 4 to 9, requires meticulous planning. He coaches his daughter’s soccer team and catches all their performances at school. “I am very vocal about times I leave the office to go to parent-teacher conferences,” he says. “I try to make every moment with my family count.” –Kim Girard

16 BerkeleyHaas PHOTOGRAPH BY ROBERT HOUSER In the Back

Taking Risks in fun and making an impact investor relations, on an organization. You remembers the early days Academia have to be able to see at the business reviews William H. Glick, PhD 81 things that could be website, which she joined Dean, Jesse H. Jones different, how to create in 2007 as employee Graduate School of that vision, and how to get number 40-something. Business, Rice University, people excited about it.” Lim’s held on tight as Yelp Houston, Texas In 2005, Glick became swelled to 1,500 employ- dean of the Jones School. ees, pulling off a success- Under his watch Jones ful IPO in 2012 and growing has launched an MBA for expected annual sales to Professionals Program, about $223 million. undergraduate business “It’s fairly tough to minor, PhD, and K-12 operate at 1,500,” Lim leadership program. A acknowledges. “You’re source of pride for Glick is managing big teams.” She the school’s increased credits her success to efforts to attract and promoting from within, prepare military veterans trusting her colleagues, for careers. pushing her team, William Glick was drawn One of Glick’s favorite developing new talent, to research at a young age, activities is spending time and flexibility. inspired by his aunt, a with each incoming class. A Haas undergrad professor at Penn and He wants students to who earned her MBA researcher well into her appreciate that their at Harvard, Lim penned 80s who was constantly education is due partly to her own reviews on Yelp examining big questions the philanthropic support months before the and thinking critically of people who believe in company’s COO lured her about why and how things them and the school’s from Clorox. work. Glick, too, began wider impact. “In turn, part In her first role, Lim asking questions, but over of our role is to develop focused on opening new time his career evolved students into leaders who geographic markets. “The from studying organizations also have the passion to company was so small to leading them. help and invest in others.” then,” she says. “It was Glick’s ﬁ rst academic important to be a good paper was published Jack of All athlete, someone who while he was still a could do a lot of things.” University of Michigan Trades at Yelp Such as temporarily undergrad. Berkeley only Wendy Lim, BS 99 managing public relations, fueled his passion for Head of Investor Relations, followed by jobs fielding research. Glick credits his Yelp, San Francisco business owners’ questions work on job design and as head of user operations multilevel organizational and supporting a customer research with mentor relationship software Professor Emeritus Karlene rollout as director of Roberts for sustaining him revenue operations. in his early career. That kept Lim chal- Several years after his lenged and gave her the ﬁ rst faculty appointment deep, “nitty-gritty” at the University of experience to handle Texas-Austin, Glick’s “astronomical growth.” transition to admin- Yet Lim appreciates that istration was set in motion Yelp’s culture has when he became director After climbing in a creaky remained unchanged. of the school’s business elevator to a top floor, “What keeps me here are honors program. In 1995, Wendy Lim is jockeying for the people and the exciting he became chair of Arizona a meeting room at Yelp’s things we do,” she says. State’s Department of bustling Mission Street “It’s a really supportive Management. office. Rock music blares environment. When you “Part of the transition and ping pong balls fly as walk in, you don’t have to was risk taking—never co-workers chat and head be a different person saying never,” says Glick. off for lunch. professionally. You can bring “And part of it was having Lim, Yelp’s head of your whole self to work.”

Fall 2013 17 In the Back Your Haas Network

Social Impact USA complies with the “I like living abroad and Community Reinvestment doing business in differ- With Finance Act (CRA) of 1977. The ent cultures. It’s always John Olson, BCEMBA 12 CRA encourages banks fun to learn new things.” VP and Community to lend to communities After earning a BA in Reinvestment Act Officer, around them, rather than economics in Japan, Goldman Sachs, New York “redlining,” or discriminat- Asada didn’t even have ing against borrowers in a title in his first job particular neighborhoods. working with mid-sized One neighborhood in Japanese companies at which Goldman invests, a small bank branch in Harlem, is near Olson’s Tokyo. His Berkeley MBA Morningside Heights led him to learning the home. He lives there with ropes of international his wife, Kathy Kagan, finance for five years in BCEMBA 12, a classmate London before return- whom he met on his first ing to Tokyo and more day at Haas, and their recently settling in New 1-year-old son, Elijah. York. There he oversees After more than 12 years “We’re in a moment 140 employees who at the Federal Reserve where needs are great,” work on investment Bank of San Francisco, Olson says, “and it’s amaz- banking deals worth as John Olson recently ing to be part of a team much as a few billion moved to Manhattan to that is thinking creatively dollars with clients from join an arm of Goldman about how financial capi- Canada to Chile. Sachs that focuses on tal can be used to address Asada caught the social impact investing— pressing social issues.” travel bug from his producing a financial father, whose own return while making a Banking international banking positive difference in low- career took his family income communities. Beyond Japan to Sydney, London, and Olson became a vice Koji Asada, MBA 94 New York when Asada president at the firm’s General Manager, Invest- was a boy. “Because of Urban Investment Group, ment Banking Division my childhood, moving which makes loans and for the Americas every three years, I prob- investments that benefit Bank of Tokyo-Mitsubishi ably become a bit bored urban communities. One if I stay in one place recent project: using for a long time,” admits social impact bonds to Asada. bring cognitive behavioral Asada has spent half therapy to Rikers Island. his career in M&A, half “I’m delighted to be in relationship man- on the team that has agement with large pioneered this financial corporate clients. In ad- instrument in the U.S. and dition to travel, Asada’s is on the cutting edge of contact with clients in a social impact investing,” wide variety of indus- says Olson. tries, from steel to solar, The concept driving Although Koji Asada has “keeps things interest- the social impact bond spent his entire career ing,” he says. is simple: A financial at one company, he can’t Asada’s long-term institution invests in a stay in one place too goal is to serve as social program, and the long. Since earning his the go-to adviser for Berkeley MBA, he has government pays it back customers’ top manage- worked on three conti- when the program meets ment as they face major nents in several invest- specific goals. If Rikers decisions, such as an ment banking roles, all Island recidivism drops, acquisition or large cap- at the Bank of Tokyo- everyone wins. ital investment. Asada Mitsubishi. Olson’s main respon- explains, “The sense of “Lifetime appointment accomplishment after sibility is ensuring that is still very common in closing these deals is Goldman Sachs Bank Japan,” Asada says. But very rewarding.”

PHOTOGRAPH BY JOHN ANGERSON 18 BerkeleyHaas In the Back

QUESTION THE STATUS QUO

A Leader in Unconventionals Powering up a career in alternative energy

Melissa Stark, BS 93 Managing Director, New Energy, Accenture, London When Melissa Stark asked Accenture to transfer her from San Francisco to London in 1994 so that she could join her Cambridge- bound husband, the newlywed analyst didn’t expect to swap her Levi Strauss project for supply boats, waves, and platforms. “My first UK project was for an offshore logistics company in Peterhead, Scotland,” says Stark, now managing director of Accenture’s New Energy group, which helps organizations make business decisions about alternative energy sources, transport technologies, carbon/water management, and unconventional fuel production. “In the North Sea, you could see industry-oil and gas are just so real. I’d always been very math-focused, so I loved the industry’s technical and physical sides and combining them with my Haas finance foundation. I’ve never looked back.” For the next decade, Stark globetrotted for Accenture’s upstream (exploration and development) projects. The daughter of two engineers, she earned an honors MBA in transportation management in 1999 from Northwestern University. Accenture London sponsored that degree, made Stark a partner, and moved her to downstream (manufacturing and supply) projects. “I was very fortunate to work downstream, which is central office-based; I’d had my first child by then, so travelling was difficult,” says Stark, who has two sons, ages 10 and 6, and cites being a “working mom” as the most challenging aspect of her role. “I was doubly fortunate that biofuel was becoming a big issue, and biofuels led me to vehicle technology, alternative transportation fuel, electric, and more.” As her alternative energy expertise burgeoned, Stark started writing—a dozen papers in six years. Betting on Science: Disruptive Technologies in Transport Fuels, which examined competing technologies and alternative energy activity in 10 countries, led to Stark’s appointment as assistant chair of the National Petroleum Council’s Future Transportation Fuels Study, commissioned by then Energy Secretary Steven Chu. “Working with leading scientists across all technologies was the most exciting thing I’ve done in the industry,” Stark says of the two-year study. Today, Stark’s top objective is to expand Accenture’s global business and capabilities in unconventional resources (often called unconventionals), by developing teams and leaders locally and ensuring that investment, assets, and best practices are shared. She concentrates on the sustainable development of such unconventionals as shale gas and tight oil. “We strongly believe that you can develop unconventionals sustainably,” Stark says. “And not only is this a good thing to do, it’s the right economic thing to do.” –Christine Fundak Rohan

Fall 2013 19 In the Back The Campaign for Haas

ASK THE DONOR

Giving Pioneering Ideas Room to Flourish Consumer products maestro funds Berkeley-Haas Innovation Lab

Lysol disinfectant, Fresh Step cat litter, the Diaper Genie disposal system. Some of the most familiar brands in stores rose to prominence under the management of Mike Gallagher, BS 67, MBA 68, during his 36-year career. He spent 15 of those years as a CEO, most recently of Playtex Products Inc., from which he retired in 2004. Gallagher’s savvy creating, packaging, and marketing products led Kings- ford charcoal to skyrocket from a regional brand to number one nationwide. His teams boosted Liquid-Plumr to first in its category over Liquid Drano. At Playtex, they significantly improved the market share of the company’s tampons but also diversified the infant cup line, eventually becoming market leader with leak-proof sippy cups. Recently, Gallagher and his wife, Linda, donated $1 million to launch and support the Berkeley-Haas Innovation Lab, which opened in August. With Haas classroom space at a premium, the lab is housed across the street at the renovated Cal Memorial Stadium.

How do you innovate products you might never personally experience? It’s incumbent upon anyone who’s responsible for the development of a brand to really understand the personal relationship it has to its users. You study the market research; you listen to customers and consumers. You study which products have worked well, which ones haven’t, where the deficiencies are. You can become an expert without having to be a user of the product.

What are some of the things that you’re most proud of in your career? Initially, it was getting products to become number one in their category. Over time, the joy really came from developing an organization with a common culture. Culture is the most important aspect of a business. The healthy, long-term successful companies are the ones that understand what they are and what their abilities are. They define their culture in a way that is consistent with that. It is similar to what Dean Rich Lyons did when developing the Defining Principles for Haas. I was on the Board at the time and witnessed his skill at clarifying the essence of Haas.

Why did you fund the Innovation Lab? I’m inspired by the students I meet when I’m at Haas. They’re exceptional people with great opportunities for successful careers and a way to impact the business world positively. The I-Lab seemed perfect for the Defining Principles and the opportunity for students to have a place to work on innovative projects collaboratively and individually and where professors can try new teaching techniques.

What role should innovation play in the education of future business leaders? You can’t necessarily teach someone to be creative, but I think pretty much anyone can be taught to innovate. To look at and analyze trends, market research, and competitive research. To take a problem and break it into its components. To come up with novel and intriguing solutions. It can be cultural innovation, it can be organizational innovation, and it can be product innovation. Any business that has a long-term goal of being around and being successful has got to have the ability to inculcate innovation within its base and within its teams.

20 BerkeleyHaas PHOTOGRAPH BY LAUREN RADACK In the Back

Haas Fund gifts can be directed to school-wide support, dean’s initiatives, faculty research, or degree programs. Support the Haas Fund at haas.berkeley.edu/givenow.

UPCOMING EVENTS Banking on the Value of haas.berkeley.edu/events Social Responsibility 36th Annual Old Blues Luncheon Private equity expert invests in new institute at Haas December 5 Berkeley Allan Holt, Business and Social Impact directed by MBA 76, knows Professor Laura Tyson. The mission of the Alumni how to create institute (to be featured in the next issue) value. He’s is to inspire and empower members of Reception for been involved the Berkeley-Haas community to develop Undergraduate in private innovative solutions to pressing social Study Tour equity for more and environmental challenges. January 3 than 20 years, Investing well and responsibly is Bangalore, India buying good something Holt believes business companies and schools can and should teach. “We transforming can make money for our investors and Haas Celebration them into great do good in the community and for the in Silicon Valley, Allan Holt, MBA 76 companies environment,” Holt says. “These are not Menlo Circus Club that generate sizable profits. He’s spent mutually exclusive goals.” February 5 the majority of his career at the Carlyle Atherton Group, a global alternative asset manager Haas Fund Posts Another in Washington, D.C. He joined when it was Record-Breaking Year a young company that had just raised its Haas Celebration first buyout fund of $100 million. Now, the Giving to Berkeley-Haas again reached at Gap Inc. company manages $180 billion, and Holt, unprecedented levels in fiscal year Headquarters as a managing director and co-head of 2013, which ended June 30. More than March 18 the U.S. buyout group, manages over $25 4,600 students, alumni, faculty, staff, San Francisco billion in equity. and friends collectively gave more than What translates into good business $3.4 million in unrestricted gifts to the these days, Holt says, is social Haas Fund, setting a school record in The Economist responsibility. In the past few years, annual unrestricted support. Ideas Economy: Carlyle has put increased focus on A New Alumni Challenge, which Innovation its investment goals to ensure that matched donations from graduating Forum companies they invest in have a students 2:1 and graduates of the last March 27 positive impact on the employee base, five years 1:1, brought in an additional Berkeley community, and environment—a $200,000. Including those funds, the shift in mindset from years past, total unrestricted support raised for especially where the environment is Berkeley-Haas climbed to $3.6 million, MBA Reunion concerned. “You used to look at it as surpassing the $3.5 million goal. Weekend protecting yourself from inheriting an Approximately 4,000 alumni (12 percent April 24–27 environmental liability,” Holt says. “We’re of the population) contributed $3.1 million. Berkeley no longer just looking at it as a problem Giving among Berkeley-Columbia but an opportunity.” Executive MBA alumni hit record highs, For example, when it bought the largest with 19.8 percent of the program’s alumni All-Alumni infant-formula company in China, Carlyle (the highest among any degree program Conference invested in quality control improvements this fiscal year) providing the school with April 26 that met or exceeded industry standards. nearly $93,000 in unrestricted support. Berkeley In the U.S., Carlyle has partnered with the This reflects a 5 percent increase in Environmental Defense Fund to develop donors and 34 percent increase in revenue ways to address sustainability. To improve compared with last year. STUDENTS ALWAYS workplace diversity among its own ranks, Students also achieved unparalleled ONLINE Carlyle welcomes Toigo Fellows—top giving results. The annual Senior minority MBA graduates pursuing careers Gift Campaign set records in overall You don’t need to in finance—to learn all aspects of the participation (53 percent) and be in the Bay Area to business and then have the opportunity involvement among juniors, helping to continue learning from for a permanent position at Carlyle. raise a total of $32,194. Graduating MBA Berkeley-Haas. Remain a Holt feels so strongly about the students raised more than $100,000 “Student Always” online importance of social responsibility that for Haas, with 71 percent of full-time through videos of faculty he recently gave an endowment gift of students and 43 percent of evening- and speakers at $1 million to launch the new Institute for and-weekend students participating. insights.haasalumni.org.

Fall 2013 21 In the Back Haas Worldwide Events

EVENT Homecoming

Steve’s World A Haas mentor reunites with former students Haas ﬁ nance Lecturer Stephen Etter (second from left), Back row: Ksenia Kouchnirenko, BS 03; Etter; Pasha Tsarinsky, BS 83, MBA 89, discussed the state of digital education at Haas BA 04; Ilya Klets, BS 02, MBA 09; Trent Hegseth, BS 12; James Homecoming in October. Several of his former students, who Whitﬁ eld. Front: Rumesha Ahmed, BS 03; Oksana Ushkalova, were on campus to celebrate their 10th Cal reunion at Alumni BS 03; and Sam Snyder, MBA 11. & Family Weekend, came to hear him lecture one more time.

22 BerkeleyHaas In the Back

Get involved with an alumni chapter in your area: haas.berkeley.edu/alumni/ community/chapters.html.

Innovation Lab, Plaza Openings 1 Dean Rich Lyons with Mike Gallagher, BS 67, MBA 68, and his wife, Linda, who gave $1 million to create the Innovation Lab. 2 Lecturer Clark Kellogg, Senior Lecturer Sara Beckman, and Haas@Work Executive Director Dave Rochlin, BS 85. 3 Douglas E. Goldman, MD, BA 74, 1 234 and his wife donated money for the Lisa and Douglas Goldman Plaza at Memorial Stadium. East Bay Chapter Zoo Volunteer Day 4 Qing Li, MBA 06, with his wife. 5 Michael Degroot, BS 13; Dean Suzuki, MBA 69; and George Reitter, MBA 70. Haas Volunteer Leadership Retreat 5 6 7 8 6 2013 Chapter of the Year: HAN- LA. Back: Chris Pawlik, BS 06; Dirk Clinton, BS 98. Front: Kamran Kamjou, BS 08; Elizabeth Pell, BA 10; & Brian Saltsburg, BS 94. 7 Marty McMahon, MBA 01, with Steve Peletz, MBA 99. 8 Dean Rich Lyons and Jay Kim, MBA 95. 9 Dutta Satadip, MBA 09; Vic Adint, MBA 98; Lindy Vejar, MBA 97; Tim Sandie. 10 HAN Lima’s Monica Wiese, 9 10 11 12 MBA/MPH 05, and Sonali Joshi, MBA 05. 11 Sangeeta Chakraborty, MBA 06. Haas/Berkeley Law Tech Talk 12 Panelist Libby Leffler, BS 06, of Facebook. 13 Robina and John Riccitiello, BS 81, former CEO of Electronic Arts, mingle before John Riccitiello’s talk. Dean’s Speaker Series 13 14 15 16 14 Joe Jimenez, MBA 84, CEO of Novartis. 15 Gary Loveman, CEO and chairman, Caesars Entertainment. 16 Alicia Boler-Davis, senior VP, global quality & customer experience, General Motors. Homecoming 17 Haas Lecturer Todd Fitch, BCEMBA 05. 18 Rich Lyons and Tara Marie Kramlich, BS 03. 17 18 19 20 19 Noa Elan, MBA 14. 20 Greg Patterson, MBA 00, and Jérémie Brunet, BA 16. 21 Kay and Clark Newby, MBA 91, and son, Sam. New Silicon Valley Campus 22 Professor Ming Leung. 23 Marc Valer, MBA 16, from Barcelona.

21 22 23 24 24 Mahesh Vencata and Jason Eaves, both MBA 16.

Fall 2013 23 In the Back Haas Alumni Notes

CONNECTIONSPower of the Network The Power of the Haas Alumni Network

Giving Birth to a Biotech Startup Asked to describe the ROI on his executive MBA studies at Haas, Matthew Cooper, BCEMBA 10/11, has no difficulty with the calculation: lifelong connections and 25 percent of the funding for his new venture, Carmenta Bioscience. Cooper, who previously worked at Roche and holds a PhD in toxicology, co-founded Carmenta in April 2012. The startup is developing a highly accurate diagnostic test for preeclampsia, a high blood pressure condition affecting pregnant women that can lead to life-threatening seizures. Cooper nearly lost his SONAL SINHA, wife to preeclampsia before his son, Zachary, was born. “I am passionate BCEMBA 10/11 about making this disease irrelevant,” he says. And so were several of VP, Industry Solutions, his classmates from the Berkeley-Columbia Executive MBA Program, MetricStream who invested nearly $500,000 of the more than $2 million raised by “I am not in biotech at all, Carmenta. Here’s a look at why some of them supported Cooper. so I don’t understand the details or science, but I invested because I believe in Matt. I know he has what it takes to be successful, and BALA KUDARAVALLI, he is extremely passionate BCEMBA 12/13 about what he does. This IT Architect, Symantec is very near and dear to “It’s a good business oppor- him—and to me, as I went tunity; it’s solving a general through a very challenging problem. We learned at Haas pregnancy.” to establish, ‘is there a genuine need?’ In this case, clearly, yes. Then, do due diligence, which Matt has done. He has a good team, good technology, and the right skills to make this opportunity a commercial success.”

HEATHER WASIELEWSKI BONILLA, BCEMBA 12/13 (Part of an MBA independent study team working on Carmenta.) TIM CAMPOS, “The Carmenta project was BCEMBA 10/11 personal for me, as I suffered CIO, Facebook from undiagnosed preeclampsia “The investment was at its with my first daughter. I truly believe that a core a great business op- diagnostic test such as the one Carmenta is portunity, but it was also an working on would have greatly improved the opportunity to do something safety of me and my daughter. Our team was with someone whom I have very excited about being involved in a biotech grown to respect and ap- startup at the very initial stages. It was a new preciate. I would consider experience for us; our previous experience investment with any of my had primarily been in established health care classmates who have great companies.” business ideas.”

Matthew Cooper, BCEMBA 10/11, with son Zachary

24 BerkeleyHaas In the Back

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UNDERGRADUATE 1962 1967 1976 Erich Stratmann, of San Richard A. Lyon, of Lily (Yee) Quisol, of 1938 Francisco, Calif., reports, Sacramento, Calif., writes, Burlingame, Calif., sends Dave Barry, of Concord, “Approaching arts funding “I have recently been of- this update: “Working at Mass., see MBA 1977 with a business bent, I ficiating Spanish/English Genentech., in South San notes. sing with the San Francis- weddings as Revlyon—Bi- Francisco. Married, with co Opera Chorus and have lingual Wedding Officiant. twin boys.” 1951 started SingforAmerica. Also, I have been serving org, a fundraising activity as Spanish liaison and 1979 Dudley Dinshaw, of where amateur singers tutor for Jump Into Read- Steve Kaplan, of Encinitas, Calif., see MBA (you) join with profes- ing—an SES tutoring 1953 notes. Stateline, Nev., reports, “I sionals to train, perform, company. interviewed and took a and raise dollars for their “My only daughter new position with Nutanix 1957 own choice of charity. Like turned 21 on Sept. 10, Vijay (Pandit) Kumar, BS 65 five months ago, only the Terry Our Defining training for a Leukemia and I was with her (she second time in my career Principles Prindiville, of Marathon—with online lives in Seattle, but was I’ve interviewed for a job. McKinney, Tex- Beyond fundraising. Great time who are unable to access in California for her Yourself The first time was right as, writes, “As with our son’s family in the Internet visually. birthday). I am volunteer- “My cousin’s son got out of Haas undergradu- a board member Canada. He won MPSE ing with a United Way ate. Since then, I’ve of Global Aid Net- award for Best Music married in November Educational Collabora- 2012 in North India in the started and sold a couple work I just returned from Editor of a Feature Film— tive in Sacramento and of businesses and then Zimbabwe. I traveled to The Life of Pi.” city of Faizabad near Luc- coordinate a Christmas know. I flew to India to be worked for the companies Wedza, a small village Giveaway project for that bought them as well outside of Harare. We at the wedding. When one Swords to Plowshares, flies to Lucknow, from the as the companies that were a small team of 14 a nonprofit that cares for acquired those firms. I from the U.S. and several air you get a remarkable homeless veterans in view of the Himalayas. never imagined just from Harare. We set up San Francisco.” taking a job again—but a medical clinic and It is lovely. I also flew to served several hundred Michigan and New York to patients. We also rebuilt visit relatives in February two water wells that 2013. My daughter Amba were not functioning— lives and works in Santa one had not worked since Cruz. My son, Jay, and his 2002. Those in the bush wife have moved to Los had to walk 2 miles to get Angeles. His company their water from a small is headquartered in San pool. They then carried Mateo but has an office in their water to their small Los Angeles.” thatch-covered hut in Erich Stratmann, BS 62, with large plastic buckets on SingforAmerica Orchestra and their head. We were also Chorus able to put new roofs on Richard A. Lyon, BS 67, celebrates his 68th birthday with his two small schools that 1965 had been condemned. daughter, Erin, at the Space Needle. The bush people are Vijay (Pandit) Kumar, of Mountain View, Calif., 1969 Nutanix is arguably the happy and friendly. They hottest company in the fed us lunch consist- writes, “I am on the board Dan Asera, of Las Vegas, of advisors of Inter- enterprise technology ing of goat and sadza, a Nev., informs, “As a pro- space. We’re changing the food made from cooked netSpeech Company of fessor at UNLV, during the San Jose. InternetSpeech data center by bringing maize.” summer months I teach the same type of converts Internet text to Finance in the Summer speech. It helps the blind architecture Google Business Institute for pioneered in the Internet high school seniors and space to the enterprise. college freshmen and just After selling my last Luanne (McKinney) Clayton, completed my seventh BS 66, with her horse, Harley company, I moved up to year in the program. As Lake Tahoe. I now help president of the Berkeley- 1966 fund and coach the Haas Las Vegas Chapter, Douglas High School Luanne (McKinney) Clay- we have joined forces wrestling team.” ton, of Sacramento, Calif., with the local Cal chapter reports, “Finally retired: to form a Las Vegas 1980 Mentoring family, exercis- university alumni group ing animals, gardening, comprising Ivy League Ed Fineman, of Burl- creating new learning schools and major West ingame, Calif., writes, opportunities, watching Coast schools such as “During the past year, wildlife. Actually have Cal, Stanford, and USC. Nancy (AB 1981, JD 1986) time to visit friends and Recent networking mixers and I celebrated our 30th neighbors and repaint with these other chapters anniversary, the gradua- the house. Volunteering are becoming very popu- tion of our older son, Ross at local sheriff’s service lar and well-attended.” (BA 2013, School of Public Health), and the election of Terry Prindiville, BS 57, and a Victoria Falls Park guard center.”

Fall 2013 25 In the Back Haas Alumni Notes

ALUMNI NEWS: ACCOLADES & BOOKS UNDERGRADUATE department. Their son, cont. Brian, will resume his acting studies this fall Swim Star Following the trio in the #35 spot at NYU’s Tisch School of Lauren Boyle, were Richmond and Tobey, co- the Arts. Joe continues to younger son, Grant (2016), serve as co-president of BS 11, became the founders of Revolution Foods (see feature story on page 11). Started with as an ASUC senator. Just HAN’s North Bay Chapter.” first New Zealand this last month, I helped woman to earn a small pilot program serving healthy Ross move to Philadelphia 1983 lunches in fi ve Oakland schools, medals in the where he is starting a PhD Haas Lecturer Stephen World Swimming Revolution Foods is now collecting just program in demography at Etter, of Greyrock Capital Championships less than $70 million in revenue and is the University of Penn- Group, forwards this an- in Barcelona this on a path toward profi tability, Fortune sylvania. He has already nouncement: “Over the summer. Boyle reported. found the Philly-based Cal summer, Ryan Foltz, BS brought home Alumni Group as a safe 05, and Rachel Senko, BS haven for watching Cal 06, were married in Thou- bronze medals in From Bubbles to Boardrooms games. Go Bears.” the 400-meter, sand Oaks, Calif. They Michaela Rodeno, were introduced to each 800-meter, MBA 80, offers an Marina Gracias, of and 1,500-meter freestyle events. other at Cal by Lecturer insider’s view of the Orinda, Calif., see MBA Stephen Etter, BS 83, who Boyle told the New Zealand Herald early days of Napa 1999 notes. served as the officiant at that swimming at Cal helped her the wedding. Many Haas Valley’s Domaine 1981 develop an independence and sense Chandon in a two- and Cal alumni were in of confidence. “Berkeley is a diverse volume series titled Rebecca Bogart, of El attendance. Both Ryan city; it opened my mind to new ways Cerrito, Calif., sends this and Rachel have chosen From Bubbles to news: “I will be performing careers in the private of thinking,” she said. “Being your own Boardrooms. As em- person and living the way you want is in Carnegie Hall on Febru- equity field, working in ployee #2, Rodeno ary 23, 2014, as a winner Los Angeles at Brentwood praised and encouraged.” Boyle also learned the business drew inspiration from Haas Lecturer in the 2013 Alexander Associates and Endeav- on the job, earned and Buono International Steve Etter, BS 83, MBA 89, who our Capital, respectively. her Berkeley MBA in the middle of the Piano Competition. Other Stephen continues to she said “made corporate finance and 15 years covered by volume one, and milestones: completed donate his time lectur- financial statement analysis, which became one of the wine industry’s rare an e-book with my sister, ing at Haas for his 19th sounds tedious, into one of the most female CEOs. The book overfl ows with also a musician, called consecutive year.” exciting and rewarding classes.” stories of the innovations that blossomed 21 Songs in 6 Days: Learn Ukulele the Easy Way, in the vineyards, winery, and marketing Fortune Recognizes Four and built three web- and sales, and technology departments. sites to promote various Alumni Under 40 The book also serves up lessons for en- aspects of my business. trepreneurs, leaders, and managers in I’ve also been learning any business as well as inspiration for self-promotion via social fresh graduates. media— thank goodness I took marketing at Haas! This August I celebrated Ins and Outs of Investing seven years of health Far-ranging columns after my 2006 breast by William Ziemba, cancer diagnosis.” MBA 65, PhD 69, in the London 1982 magazine Wilmott Joseph Breen, of San Haas Lecturer Stephen Etter, enjoy a second life Rafael, Calif., sends this BS 83, MBA 89, offi ciates the in Investing in the report: “Joe and Sue wedding of Rachel Senko, BS 06, Modern Age (World Breen’s daughter, Kate, and Ryan Foltz, BS 05, who were graduated in May 2013 introduced by Etter at Cal. Indiegogo co-founders Danae Ringelmann, Scientifi c). Ziemba, professor emeritus with her degree from Cal’s MBA 08; Slava Rubin; and Eric Schell, MBA 08. world-renowned English at the University of 1985 Danae Ringelmann and Eric Schell, British Columbia, and his daughter, Dave and Tara (Ryan) both MBA 08, and Kristin Gross Rachel Ziemba, wrote the columns Rochlin, of Moraga, Calif., write, “Tara and I are very Richmond and Kirsten Saenz primarily from 2007 to 2012. Geared toward institutional investors and happy to report that our Tobey, both MBA 06, made Fortune younger son has just magazine’s list of 40 “young hotshots” individuals interested in investing around the world, the book covers enrolled at UC Berkeley. under 40 “who are rocking businesses.” Quite a relief after our everything from country studies of Ringelmann and Schell co-founded older one decided he China, Turkey, and Cyprus to asset would rather be a Bruin. crowdfunding platform IndieGogo studies of the U.S. stock market in 2008, a year before Kickstarter, Since I work here at Haas, and NFL football. It also features we’re trying to figure Fortune noted. Ringelmann, Schell, case studies of great successes and out how to divide up the and co-founder Slava Rubin all shared blowouts to help readers better assess campus. I expect to be #34 on Fortune’s list. explicit and implicit risks. banned from going west of Barrows Hall.” Joseph Breen, BS 82 26 BerkeleyHaas In the Back

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1989 pily relocated to the Bay 1996 * stories * movements! ad sales and regional Area! Vidya, her husband, Also looking forward to titles from some of the Janet Jaiswal, of Los Robert “Scott” Boyer, world’s leading publishing Altos, Calif., reports, “Ja- Steve, and their two kids of Los Angeles, Calif., exciting tie-in potentials (daughter Reena, 9, and with fellow Cals :) (www. brands, including Condé net is the global product reports, “I recently wrote Nast, Hearst, CBS Interac- marketing lead at Tealeaf son Brady, 6) moved a YA fantasy/spiritual bubblesoflove.net).” to Menlo Park in July. tive, and more. We’re now Technology, a company adventure novel called expanding across APAC that IBM recently ac- Vidya is working as the Bobby Ether and the Andrew Farthing, of Red- new director of develop- wood City, Calif., updates, and hiring.” quired. She lives in Los Academy, which is due Altos with her husband ment at Menlo School to be released shortly. “After nearly eight years in Atherton. She and her at Latham & Watkins Victoria Huang, of San and two sons.” I’m also about to finish Francisco, Calif., updates, family are thrilled to be the first draft of the LLP, I have taken a new back in California and position at Apple Inc., as “I recently relocated back sequel, Bobby Ether and to San Francisco after would love to hear from the Temple of Eternity. senior litigation counsel classmates! (Email her at with responsibility over spending six years work- Just spent three days ing in investment banking [email protected].) volunteering at one of my a broad array of com- GO BEARS!” mercial and intellectual and financial services favorite programs, Camp in Asia (Hong Kong and Harmony, followed by four property litigation.” 1993 Beijing) and completing days RV camping with Chicago Booth’s Ex- Kevin Crow, of Sacra- 2000 friends at Lake Isabella.” ecutive MBA program in mento, Calif., writes, “Just Oliver Lao, of Seattle, Singapore. Since moving started a new job within Wash., reports, “Begin- 1998 back to the Bay Area, I Intel Corporation. Hard ning my practice in Shaikh Ahmad, of Berke- became a member of to believe I’m in my 16th pediatric surgery at Mary ley, Calif., updates, “After the founding team for year here! Took an amaz- Bridge Children’s Hospital spending a number of Ivylla (www.ivylla.com), a ing family trip to Europe in Tacoma. Moved back exciting years working in freshly launched travel in 2012 but this year to the Pacific Northwest a few wonderful startup accommodations startup Janet Jaiswal, BS 89 we stayed in California with my wife, Victoria enterprise software connecting international camping, going to camps, (BA 2000), and daughter companies, in capacities top university alumni and and playing soccer. GO Isabella.” Yana Leventon, of San ranging from consulting trusted friends. We invite Francisco, Calif., BEARS!” to marketing/strategy, writes, “Have owned and I made the decision a operated InCare Home few years ago to switch Health Services going on directions and pursue my 19 years with my hus- lifelong passion of educa- band, Bryan. Just took an tion and mental health amazing trip to the Black care (looking ‘beyond Sea area, visiting Russia, one’s self,’ so to speak). Ukraine, Romania, and After spending the last Turkey with my son (11). three years preparing for Haas gave me the entre- my career change with preneurial spirit, which prep classes, research, enabled me to pursue and volunteering, I am the goal of creating my delighted to say that own business and have this fall I am starting a Oliver Lao, BS 00, with daughter Isabella and wife Victoria the freedom to live out PhD program in clinical my passion of travel and psychology right here at photography.” Kevin Crow, BS 93, enjoys the new stadium at the Cal vs. UC Berkeley. My experi- Haas alumni to register Washington game last year. ences and education from 2002 as beta users and provide Berkeley/Haas definitely Brian LeTourneau, of Los feedback. Please kindly helped shape my trajec- Angeles, Calif., writes, “I reach out to vhuang@ 1995 tory, and I look forward to recently landed a new ivylla.com.” Jeremy Omholt, of leveraging my skills in a job in IT for Union Bank Seattle, Wash., reports, new and exciting domain. down in Los Angeles. It’s Susan Liu, of Cupertino, “I have been in the real Go Bears!!” a fantastic role and I look Calif., and her husband, estate world for the past forward to continuing my Michael Liebman (Princ- nine years and one thing 1999 career in the financial eton 96), welcomed a baby I can say is ‘never a dull Lily Dawis, of Jakarta, sector. Just finished up girl, Amy Kaitlyn Lieb- moment.’ I am now the Indonesia, writes, “Finally my masters in informa- man, this summer. Amy CFO for HomeServices of done with the first fully tion systems at Cal State is doing well and keeping Washington, a subsid- animated music video for Los Angeles.” her parents very busy and iary of HomeServices of ‘On Top of the Morning’ in entertained. Susan looks America Inc., and we are the Bubbles of Love album 2005 forward to returning to work this fall as a global one of the first compa- I composed! Also getting Ryan Foltz, BS 05, see Yana Leventon, BS 89 brand protection manager nies that will be part of ready to release the BS 1983 notes. the launch of the new songs, video, and e-book at Johnson & Johnson. 1990 franchise Berkshire Ha- worldwide through CD Nick Gonzalez, of Dubai, thaway HomeServices. It Baby. Here’s hoping more 2006 Vidya (Ramanjaneya) United Arab Emirates, is exciting to be part of a families will be inspired Tasha Salveron, Kagan, of Menlo Park, writes, “I have co-founded brand-new franchise with to bond closer through of Diamond Bar, Calif., Calif., sends this update: and been operating a a name that has such a Bubbles of Love’s com- reports, “I traveled to the “Vidya Kagan has hap- digital media company distinguished history.” plete package of music (Nervora) that represents Philippines to venture

Fall 2013 27 In the Back Haas Alumni Notes

UNDERGRADUATE be moving to Kyrgyzstan ment banking) in New a starting point for rela- cont. (Central Asia) to join a York, I decided to attend tionships and projects business that facilitates the University of Chicago, that run all year long. I’m economic development Booth School of Business working with an amazing through empowering full-time MBA program. team including two other into housing develop- nationals to be entre- So happy to see other Cal Bears! As we say at ment. I started my first preneurs. The model is Berkeley alumni among The Feast, ‘It’s time to five-hectare project and called microfranchising. admitted students! Go stop waiting for the world will be expanding to more I would love to connect Bears!” to change. Start chang- projects. While working with other alums in the ing it, and the world will overseas. I visited Europe region or those with agri- follow.’ ” and Asia. I’ve also been business experience.” scuba diving a lot and am Kevin Chan, of Brooklyn, now an advanced diver. 2009 Our Defining N.Y., reports, “I recently Principles Working overseas has Wai Thit Lwin, started ASPECD Apparel, been an adventure and a Beyond Lesya Pishchevskaya, BS 09 a men’s fashion company. of Yangon, Yourself learning experience.” Myanmar, is a new mobile crash Moved to New York.”

writes, ”Since analytics platform. It’s Rachel Senko, BS 06, see Jacqueline Barros Dias graduation I went back a startup with a team BS 1983 notes. to Burma (Myanmar) to Leao, of Sao Paulo, of 10. Everyone but me Brazil, updates, “I am the work in a family busi- is located in Ukraine, 2007 ness. In 2009, I took e-commerce manager where I am originally for Native Organics, the Emily Chan, of San over the construction from. I am excited to Francisco, Calif., announces, material distribution arm manufacturer of a line be employee #1 here of organic products from “I received my JD from UC of the business, which in the United States Christina Ting, BS 10 Hastings College of the has been doubling its Brazil. You can find Na- and my main focus is tive products at Amazon, Law in 2010 and began a sales turnover every year. to create and execute a career in nonprofit and A year after, I added a Whole Foods, and others, to-go strategy in the U.S. Christina Ting, of San or at www.nativeorgani- exempt organizations law. I ceramic tile manufactur- Currently, I am looking was recognized as the ing plant to the business. Jose, Calif., writes, cos.com.br. It is very nice for beta-testers, which “Traveled to Japan for to be back to Brazil, but it 2012 Outstanding Young Early 2010, I started a are any iOS and Android Nonprofit Lawyer by the hospital project with two weeks and visited is not easy to get used to apps. Connect with me Tokyo, Kyoto, Osaka, and the Brazilian bureaucracy. American Bar Association my husband and on if you have one or have Business Law Section’s June 2011 we opened Nagoya. The highlight was Brazilians are very nice on someone in mind! Also, watching sumo wrestling the personal level, but not Nonprofit Organizations a100-bed international if you need general ad- Committee. In summer hospital in Yangon, in Nagoya! It was very straightforward when it vice about tech startups, comes to doing business. 2013, I joined Adler & which we sold last year. awesome to experience Facebook advertising, or the rich culture around Taxation is a nightmare, Colvin, a preeminent law Since then, I bought firm in nonprofit and the meaning of life, do this sport live!” and I feel sorry for for- and ran the largest and not hesitate to reach out eigners doing business in exempt organizations fastest growing conve- practice areas.” [email protected].” Brazil.” nience store chain in Myanmar. On the side, I Andrew Tai, of Irvine, 2013 do marketing for Sony in Calif., finished law Myanmar, as it is one of Steven (Difan) Chen, of school at UCLA and Shanghai, China, writes, the family’s businesses, began a job at Latham & and run the biggest “Currently, I am work- Watkins, LLP, at the end ing at ABB Robotic in consumer electronics of October. stores chain as well. charge of the company’s product line sales chan- I got married in 2010 2010 and am now the mother nel management. And of two daughters. My Art Cybulski, of Chicago, I really love my job. The husband and I started a Ill., reports, “After spend- amount of data that flows foundation for Burmese ing three years at Citi through allows me to see children’s future called ICG (corporate credit and the entire China market. I Miraya Berke, BS 12 wake up everyday think- Apple Foundation, which corporate and investing of the four defining has vaccinated more principles. They have than 10,000 children been a part of my life and, Stephen Maier, BS 07, and against hepatitis B and 2012 I must say, the two years wife Leah on their initial visit has provided education Miraya Berke, of New of education at Haas have to Kyrgyzstan, where they are for more than 3,000 York, N.Y., announces, proved priceless. After moving in 2014. children since 2010.” “I started a new job as graduation, I challenged the event producer for the ‘status quo’ and Stephen Maier, of Chi- Lesya Pishchevskaya, of The Feast in New York. decided not to pursue cago, Ill., reports, “In Sep- Palo Alto, Calif., writes, The Feast is focused a career in accounting, tember I left Sears/Kmart “Hi Haaskies! After on creative solutions to banking, consulting, or after 5 years+ with the almost four years at today’s toughest societal marketing but instead company, having spent Facebook sales depart- challenges. Our flagship went for a totally different that time working on in- ment, I have started a conference in October route, ‘a crazy route’ as my novation in the financial new job as a director of brings together extraordi- classmates once called it. service realm. In early sales and marketing at nary people from across I moved to China and work 2014 my wife and I will Databrain. Databrain Art Cybulski, BS 10 disciplines and serves as at ABB headquarters. My 28 BerkeleyHaas In the Back

Find both Haas and Cal alumni in the new @cal Alumni Directory: cal.berkeley.edu principal job duty con- 1956 agribusiness faculty at sists of management and Roy “Ruy” Portugal, of Cal Poly San Luis Obispo analysis of ABB’s sales and taught food market- channel. This opportunity Napa, Calif., writes, “Re- tired, living in Napa after ing courses for 35 years, has allowed me to look retiring in 2008. Career at the entire Chinese many years in SoCal. I enjoy attending programs milestones include a industrial manufacturing Fulbright where I worked market from a very high at Haas and games at Memorial Stadium.” with a Thai University on perspective. graduate agribusiness “And let me say, how curriculum and co- much I thank the school authoring the text of Food for that, particularly my Marketing Management: teachers and the school’s An International Perspec- Defining Principles. The Jeff Totten, BS 13 tive. Since retiring I have faculty at Haas, most done volunteer work in distinguished profes- Heights in San Francisco Africa and taught in Haiti sors Dmitry Livdan and where I am living with my Marvin Lamoureux, MBA 68, at the University Nouvelle Alan Ross, taught not classmate Ben Natter, visits a market in Santiago, Chile. Grand’Anse, Jeremie.” only knowledge but how BS 13.” to think, work, and live in Marvin Lamoureux, a competitive business of West Vancouver, environment.” B.C., Canada, reports, MBA “Although retired after Justin Chu, of San 22 years’ participation in Francisco, Calif., reports, 1953 Herman Boschken, MBA 68, international education “I’m currently working at and wife Irene at the Haas and training development Dudley Dinshaw, of and having worked in The Nielsen Company in Encinitas, Calif., writes, Menlo Circus Club event in the price and promotions Menlo Park. 27 countries for various “Hi, I attended Cal from international agencies, division. I consult con- 1948 thru 1953. Got a BS sumer packaged goods 1968 e.g., World Bank, Asian in business administra- Development Bank, companies on what is the Herman Boschken, of San tion in 1951 and an MBA Canadian, U.S., and U.K. most optimal price for Jose, Calif., updates as in 1953. My wife, Muriel, governments, I recently selling their products as follows: “Herman (Buzz) worked at the Cal Music had an opportunity to well as which promotional Boschken recently had an Library until she retired go to Myanmar (Burma) strategy would be most article published in Urban to start a family in 1954. to formulate a technical David Schaffner, MBA 70, effective.” Studies on ‘Global Cities I worked at IBM for 33 education and vocational teaches an Introduction to Are Coastal Cities Too: years in San Jose and training developmental Agribusiness course in Haiti. Anthony D’Asaro, of Paradox in Sustainability?’ retired in 1991. My wife proposal to upgrade Chicago, Ill., writes, “In Au- (July 2013). He also cur- and I have been enjoying that country’s Ministry gust I made my first dona- rently has two papers in our retirement. We lived of Education training tion to charity through progress on institutional 1971 in San Jose for almost efforts. This was on Children International. I’m analysis of global cities Steve Fabricant, of Naha 50 years and are now behalf of ORT of Arlington, sponsoring school and using interorganizational City, Okinawa, Japan, living in Encinitas, Calif. Va. The proposal was meals for a young boy in network theory. One of announces, “I’m edg- We’re closer to two of our accepted (after eight Colombia.” these was presented at ing into retirement from daughters now. We had months of negotiation), the 2013 Meeting of the my international health three daughters. Our sec- and new buildings are Phillip “Walker” Dove, of American Political Science policy consulting practice, ond daughter, Dr. Carolyn being constructed, along San Francisco, Calif., re- Association. The other is mostly at home in Japan L. Dinshaw, was a profes- with the development of ports, “I began working as scheduled for presenta- but also visiting the Bay sor of English at Cal for new TEVT curriculum and a research analyst for The tion at the 2014 Congress Area twice a year. Recent- about 17 years and now instructor upgrading. I Nielsen Company on July of the International ly, I had a consulting as- teaches at NYU. My wife just wanted to say that 1, 2013. I use quantitative Sociological Association signment that forced me and I just celebrated our my Haas MBA has proved and qualitative research to in Japan (where he also to dredge up my ancient 60th wedding anniver- invaluable throughout help improve new product serves as panel organizer). accounting knowledge sary. Best regards—and my international career. ideas and create two-year Besides attending to his (my last course at Haas Go Bears!” It also demonstrates sales forecasts of those faculty responsibilities, he was in 1970!) to do a busi- the flexible and adapt- new products. Our clients has completed his third ness analysis for the larg- able application of our range from medium to year as a member of the est teaching hospital in learning outcomes from massive CPG companies, City of Davis Planning Cambodia. It hoped to get the Haas MBA program. such as Nestle.” Commission, where he a loan from the French Many thanks to all of the is able to bring years of Development Agency professors. The process Jeff Totten, of San Fran- academic scholarship in to expand services to a and outcome were well cisco, Calif., updates, “I urban land use manage- growing middle-class worth the effort.” joined Alpine Investors, a ment to a practical poli- market. Existing records private equity fund in San and reports were difficult cymaking arena. His wife, 1970 Francisco, as an invest- Irene (BS 66), continues to understand—and not ment professional. I am David Schaff- Our Defining to pursue her educational Principles just because they were primarily responsible for ner, of Arroyo policy consulting work, Beyond in French! With some sourcing, evaluating, and many volunteer activities, Grande, Calif., Yourself ‘creative accounting,’ I performing due diligence writes, “A few Dudley Dinshaw, MBA 53, and ballet classes, and the was able to make 10-year on investment opportuni- years after P&L projections for four wife Muriel celebrate their joys of their seven grand- ties. I moved to Pacific children.” Berkeley I joined the possible projects (two of 60th wedding anniversary. Fall 2013 29 In the Back Haas Alumni Notes

MBA cont. in June. Looking forward This project is an exciting to a trip to Bhutan this example of aerospace fall. Still loving Boise after technology serving a vital 34 years!” humanitarian mission. which were real losers!) (See www.ORBIS.org for and develop prospective 1980 details.)” balance sheets. I have not Mark Coles, of McLean, heard whether the lender Va., announces, “After 10 Jim Graves, of Brawley, was convinced though.” years as deputy director Calif., writes, “I practice for large facility projects business law in El Centro. 1973 at the National Science Recent projects include Our Defining Foundation, this year I solar energy leasing, geo- Ernie Buma- Principles thermal project leasing, tay, of Rolling Beyond became a senior adviser Yourself representing cattle- Hills Estates, in the physics division of NSF with oversight men in Affordable Care Calif., forwards Lodovico Gandini, MBA 76 Michaela Rodeno, MBA 80 Act analysis and stock this update: “Ernie responsibility for the $1 billion, and my role is Caltech/MIT Laser Inter- redemptions, and the Bumatay is president attracting the interest of usual estate planning, tax of Los Angeles-based the quantitative side of ferometer Gravitational- budding entrepreneurs, the fund management, Wave Observatory (LIGO). planning, real property 24-Hour Medical Staff- people starting or mov- transactions, and setting ing Services. He joined discipline learned mainly I previously headed the ing up in careers, those during my MBA program LIGO Livingston Obser- up corporations and lim- the company in July to who encourage young ited liability companies. implement its strategic at Berkeley. vatory before coming people to excel, wine lov- “With two ex-wives, to NSF, so this is a nice “My wife and I have plan, which includes ers, university business two Springer spaniel a national expansion. five kids, and a new mate opportunity to once professors, Francophiles, violinist, I feel I’ve had a again work closely with puppies but no children. Prior to his new posi- and readers interested I teach hunter safety tion, he was president life lived.” a scientific program and in how the Napa Valley technical team that I have as a volunteer instruc- of Summit Group Ltd., a has changed since the tor. My interests include management consulting 1977 long been enthusiastic early 1970s when I was about. photography, gardening, and technical staff- Lynne Levesque, of employee #2 at nascent shooting handguns and ing firm with a focus on Charlestown, Mass., “About 100 years after Domaine Chandon. It Einstein described gravi- rifles, and exploring the corporate development. writes, “I recently spent a will be followed by Act II Sonoran Desert on quads Previously, he was vice lovely Saturday afternoon tational radiation in his in October 2013, full of theory of general relativ- and on foot almost every chairman of High Tech- celebrating the 96th lessons learned during weekend during cool nology Solutions Inc., a birthday of Haas alum ity, the first direct detec- my 21 years as CEO of St. tion of the phenomenon weather. Our playground venture-backed, privately Dave Barry, BS 38. While Supery Winery. is the area bounded by held company that was Dave may have a bit of a with newly upgraded “I am grateful to Guy experimental apparatus the Salton Sea, the Colo- acquired by a publicly challenge getting around Kawasaki for publishing rado River, Joshua Tree traded company. and remembering what looks likely. Hopefully, this APE: Author, Publisher, will open up an entirely National Park, and the “Ernie worked ac- happened yesterday, his Entrepreneur just in time Mexican border.” tively with Haas staff and mind is still incredibly new vantage point for to help me with this, my classmates on his MBA sharp and his conversa- studying the universe, first major writing proj- perhaps as revolution- John Mulcahy, of San class reunion, which oc- tional comments right ect. Published by Villa Francisco, Calif., is enjoy- curred at the Claremont on target! His sense of ary to our understanding Ragazzi Press. as the advent of radio ing a new chapter in his Hotel last April. Currently, humor remains as classy career: teaching Finance he is on the board of the and funny as ever, and he astronomy. The next few 1982 years promise to be very Our Defining and Economics at Hult Cal Alumni Association. is still quite a flirt—both Principles exciting! John Cour- International Business Ernie is a former Haas making him a big hit at his tright, of Beyond “What does this have Yourself School. Alumni Network Los senior living home! What Redmond, Angeles Chapter board a wonderful role model for to do with an MBA? The U.S. government, through Wash., informs, 1983 member and president. aging gracefully!” “I have several new He also is a former Ray- the NSF, has commit- Dana Baughman Chap- ted nearly $1 billion over projects going. Among man, of Cedar Rapids, mond Miles Alumni Ser- them, my company is vice award winner. Ernie 1979 35TH REUNION more than three decades Iowa, reports, “Dana to the search for gravi- managing the creation of and husband Kyle are is proud to be a member APRIL 24-27, 2014 the new ORBIS Interna- of the Haas Leadership tational waves, involving delighted to announce the coordinated efforts of tional Flying Eye that their son, Carter, Society and True Blues. Hospital, a converted His hobbies include Lori (Gibson) Banducci, of thousands of scientists was accepted into the and engineers in academia FedEx freighter turned pre-pharmacy program tennis and collecting Boise, Idaho, announces, into a state-of-the-art California wines. He and “Opening a Pure Barre and industry. Good man- at Drake University and agement is crucial!” fully functional mobile began his study there in his wife, Becky, reside in studio (a franchise) in surgical and ophthalmo- Rolling Hills Estates.” Boise in the fall of 2013. the fall of 2013.” Michaela logical teaching hospital Am partnering with my Our Defining with examination rooms, Rodeno, of Principles 1976 daughter, Nina, to bring operating rooms, and TH Napa Valley, Question the 1984 30 REUNION Lodovico Gandini, of Mi- the barre fitness regimen Status Quo video teaching facilities. to Boise. Left my job as VP Calif., reports, APRIL 24-27, 2014 lan, Italy, informs, “In 2006 “My newly pub- The ORBIS Flying Eye I started a new project in of marketing operations Hospital will work in at Scentsy in October lished book, the asset management From Bubbles to Board- third-world countries, business with the setup 2012. All three kids have staffed by volunteer 1985 finished college and are rooms Act I: Startups Are of a Luxembourgish fund. Such Fun, has been de- surgeons, nurses, and Jennifer Kane, of Palo In six years’ time the ‘launched.’ Celebrated 36 technicians saving Alto, Calif., forwards this years of marriage to Tom scribed as an entertain- fund grew to more than ing business fable. It is people from blindness. update: “What could be

30 BerkeleyHaas In the Back

Use the new @cal Alumni Directory as a complement to LinkedIn: cal.berkeley.edu better than advising call it a ‘physical social showcasing our wines, 1987 Christopher Scharff, of innovative people on how network.’ Nothing makes made by a top team of Victor Alterescu, of Oak- Los Angeles, Calif., up- they can contribute their me feel more gratified winemakers, as well as land, Calif., writes, “Well, dates as follows: “Christo- personal values, their than hearing from clients exclusive Italian copper it’s been 27 years since pher and his wife, Andrea, financial resources, their that they got the job they cookware that the winery’s graduation and I’m still as and children, Henry considerable networks, wanted. Career Insid- founder manufactures. disgusted by corporate and Amelia, just had an and their visionary leader- ers also provides talent The completion of this politics as I was when I amazing summer in the ship to make the world a acquisition services to project added many new graduated. My back still Caribbean and in Norway, better place for all? For SMBs, and last week I skills to my repertoire, hurts and I’ve had a few where they explored the the past six years, I have presented a webinar on including construction more surgeries. But, as Arctic Circle.” had the privilege of doing job search etiquette, a project management, I’ve often written in the just that as a senior topic that is near and budget negotiations and past, the most important 1988 philanthropy adviser at dear to my heart, to more oversight, as well as gov- thing is that I am not yet Michael Lake, of Davis, Silicon Valley Community than 65 job seekers all ernment negotiation skills. dead. I keep going and Calif., reports, “Currently Foundation.” over the country and Concurrently, I was elected going and going—hop- riding my bicycle across She adds, “It’s the best Canada. I’m proud to say to the board of directors ing to make it past 90. Oh the mountains of southern work I can imagine do- that I have a number of of Yountville’s Chamber of yes, still married too, and Ecuador, hoping to reach ing—work that plays to all savvy Haas alums as cli- Commerce, so although I my dear wife, Karen, also Ushuaia, Argentina, (the the strengths and skills ents. Please come by and live in the charming town keeps going. I like my job end of the known world) by my Berkeley experience visit us in our new home.” of Sonoma, I am quite and I will retire sometime March (gods be willing).” helped me cultivate. Being immersed in the world of in my 70s even though I surrounded each day with 1986 Yountville now.” could stop now if I wanted teams of people motivat- Paul Caracciolo, of Pasa- to. It’s hard to think of ed and capable of making dena, Calif., reports, “I’m in how young I was 27 years a huge positive difference my sixth year with HINER ago. And if I live another in the world is deeply & Partners, a marketing 27 years, I’ll probably gratifying and enormously research and strategy consider myself as young energizing.” firm in SoCal. The work in 2013. It all goes by so itself is rewarding and life quickly. I love the Rock- is good. My son graduated ridge section of Oakland in June and found a job where we live. And I know in S.F. without my help, where the hospital bed thank you. I only wish I will go in our house when had bought Apple at $8 the time comes. This is like the rest of the class not pessimism. It is the of ’86.” way things go.” Michael Lake, MBA 88, rides his bicycle across the mountains Pamela Moraga, of of southern Ecuador. Dan Engel, MBA 86 Ashburn, Va., reports, “My husband and I took an amazing vacation cruise Gail Sullivan Morton, of Dan Engel Our Defining , of from Sydney, Australia, Sebastopol, Calif., writes, San Diego, Principles Beyond through New Zealand. Af- “Traveled to Spain this Calif., writes, Yourself ter two years with General summer to pick up our Mauri Schwartz, MBA 85 “I’ve been Dynamics, I’m taking a new daughter who was study- inspired to position as vice president ing Spanish in Valladolid. start another nonprofit, Mauri Schwartz, of San of business development A great trip in an amazing Pitch it Forward. We will Francisco, Calif., writes, “It with Abacus Technology in country. Can’t wait to go begin a pilot program in seems that marketing the Washington, D.C., met- back.” San Diego this fall. Pitch ro area. I would be happy folks have decided that it Forward’s mission is to SF SOMA is now part of to connect with other Haas challenge young athletes alums.” Silicon Valley. And my to lead—to inspire others company Career Insiders to take responsibility for has moved right into the helping to create a better middle of the SOMA Debra (Smith-Kelley) Eagle, school for all students. By startup scene. There is so MBA 86, pours a glass of combining the responsi- much energy in this champagne (although her bility to lead, to learn, to neighborhood. We’ve actual expertise is Napa Valley perform random acts of moved to WeWork at 156 Cabernet). kindness, and to express Second Street and joined gratitude to those that the South of Market Debra (Smith- Our Defining have helped, we believe Business Association Principles that we can help young SOMBA—the name Kelley) Eagle, Student of Sonoma, Always leaders, while enriching makes me want to dance. the communities in which Gail Sullivan Morton, MBA 88, Check out the photos Calif., reports, “The winery they live. with family in San Sebastian, from the ice cream social “My son Sam is an Spain. we threw for everyone in I am running—Hestan Vineyards—just built incoming freshman at the building (http://www. a spectacular modern Cal and I just dropped careerinsiders.com/ tasting room in down- him off at the Clark Kerr 1989 25TH REUNION events.html). Campus.” Pamela Moraga, MBA 87, with town Yountville, the heart husband Erik APRIL 24-27, 2014 “This is why they of Napa Valley. We are

Fall 2013 31 In the Back Haas Alumni Notes

MBA cont. four of the Haas defining the Health Management rapid growth. Richard principles in our new ven- Program. She has been and I also had a marriage ture. We hope and expect program director of the ceremony. I now have five that our new venture will Health Policy and Man- stepdaughters!” John Boesel, of Ross, involve frequent contact agement Division in the Calif., reports, “In 20th year with our Haas community; School of Public Health with CALSTART working looking forward to our since 2006 and is also to grow clean transporta- next visit.” the associate director of tion tech industry—lots the Berkeley Center for of excitement. In the past Health Technology. Before year opened offices in New 1994 20TH REUNION returning to campus in York and Michigan and APRIL 24-27, 2014 2006, Kim was a consul- have launched an investor tant with Health Work- council. Member company force Solutions, Digital Tesla building car with Think, and Arthur Ander- lowest emissions, best Tammy Beaulieu and Özdil Bruce Deaner, of Tokyo, sen, among other firms. safety score, and highest Nami, both MBA 91, recon- Japan, updates as follows: Kim lives in San Francisco customer satisfaction. nect during Beaulieu’s visit to “I was recently asked with her two grade school Now exporting to Europe! Cyprus. to lead a large-scale age children and serves CA succeeding. Need to reengineering initiative on the board of trustees see more national progress 1991 at Goldman Sachs across for St. Francis Memorial Chris Rimer, MBA 97, on a ﬂ ight to make the USA the leader Özdil Nami, of Nicosia, Asia-Pacific, in addition to Hospital. from San Francisco to San in new industry and to Cyprus, is continuing to leading the development Diego this summer. prevent climate change.” work as a member of of our business process 1995 management capabil- Parliament and recently Anya Axelrod, of Berkeley, Chris Rimer, of San 1990 ity. My new role requires became minister of for- Calif., announces, “Our Carlos, Calif., reports, travel to various cities in Floris Vandenbroek, of eign affairs. Twenty-two family welcomed a new “After more than six years Asia and the U.S., and I’ll Amsterdam, The Neth- years after graduation, baby girl, Katrina ‘Katya,’ at VMware, I made the look forward to catching erlands, informs, “On the she reconnected with on Sept. 30, 2012! Hard to switch to Google’s cloud up with fellow Haas alums board of fast-growing Tammy Beaulieu, MBA 91, believe she is 1 year old platform team this past over the coming months.” software company during Beaulieu’s visit to already!” spring. I’m building the based in Amsterdam Cyprus. Özdil writes, “We partner business for (www.sig.eu). Company had a lot of catching up to 1996 Google’s cloud and looking analyzes and helps solve forward to working with do but not enough time. Kristen (Lusk) Smith, of IT problems of clients in many of my Haas Was impressed to see Reno, Nev., is still with several countries (includ- colleagues as they bring how little effect time had Dickson Realty in Nevada. ing United States). on her!” their software products “Took the whole into the dynamic world of family (two girls and one 1993 ‘cloud.’ boy, ages 9 to 14 now) to 1997 “On the personal Nikolaos-Panos Karras, Carolyn (Sproule) front, my wife, Christine, Berkeley in August. We of Athens, Greece, is the had a wonderful time Ahmad, of Pleasanton, and I continue to enjoy manager of marketing ser- Calif., writes, “I’m happy suburban San Francisco and of course we walked vices at GM Hellas (Greece) around the campus and to announce that I have life on the Peninsula and in and responsible for all ATL/ rejoined the Haas com- Tahoe, with son Thomas (9) saw the current and old BTL advertising, shows, (Barrows) building. The munity as an assistant and daughter Rebecca (7) and corporate events. He director of admissions for in third and second grade, kids now all want to study is married and has one in Berkeley as well. Of the full-time Haas MBA respectively. We found time daughter, 4 years old. Bruce Deaner, MBA 94, at in between the VMware/ course we saw several Glacier Point, Yosemite program. It feels wonderful to be back on campus, Google switch to take the fellow alumni in the Bay National Park. Francesco Rockwood, meeting prospective stu- family for our first trip to Area and will come back of Orinda, Calif., reports, for more visits.” dents and reconnecting Costa Rica, and all four “I have left investment Kim MacPherson, of San with alums. I can’t wait to of us agreed that this is a banking to launch a new, Francisco, joined Haas see my old classmates at part of the world undergo- Berkeley-based con- staff in September as various outreach events ing some profound and sultancy with my wife, the associate director of around the world!” exciting change—not to Susan, MBA 89. Our firm, mention a great place to Rockwood Pacific (www. Danielle de Our Defining surf! Look forward to see- rockwoodpacific.com) Clercq, of Principles ing friends at Haas events.” is focused on serving Question the Seattle, Wash., Status Quo mission-based nonprofits announces, Deborah (Chaplin) Spald- and public entities. With “I just joined ing, of Guilford, Conn., the once-in-a-lifetime a very early-phase sends this update: “In changes in health care startup company that has March, 2013, Deborah policy and the major developed a lightweight became board chair of demographic shifts upon sand substitute for use the National Wildlife Fed- us, we are honored to in concrete. Lots of ad- eration. When not serving support our clients in vantages, not to mention NWF, she is a managing Floris Vandenbroek (second planning and building that it’s made out of 99 partner at Working Lands from r.), MBA 90, returns to better health care and percent recycled materi- Investment Partners, Berkeley with wife Eva, Alice (14), senior living communities. als. I’m looking forward which specializes in the Catharina (9), and Hendrik (12). We intend to embody all Kim MacPherson, MBA 94 to the challenge of very investment and long-term 32 BerkeleyHaas In the Back

Update your proﬁ le in the new @cal Alumni Directory: cal.berkeley.edu stewardship of sustain- Srivats Srinivasan, of cluded Twitter, Uber, Box, ably managed working Clyde Hill, Wash., informs, Dropbox, Living Social, lands.” “I’m excited about having Snapchat, and many oth- started a new company ers of similar stature.” Peter Watridge, of Corte (know’N’act) this year; it Madera, Calif., writes, is just going live. Around Steve Peletz, of San “My consulting business, eight years after founding Francisco, Calif., reports, Pointed Insight (point- and running Nayamode (a “The real estate market edinsight.com), advises digital agency), I’m having continues to surprise to subscription product a blast getting know’N’act the up side. Transaction businesses and SaaS off the ground. We provide volume and sale values companies on metrics- real-time, location-based, have continued to grow driven growth and finan- actionable customer here in San Francisco cial strategies, business feedback and the tools in general and at Parc modeling, and revenue David Gimpelevich, MBA 98 for businesses to respond Marina Gracias, BS 80, MBA 99 Pacific Ventures in par- immediately to that feed- ticular. One of our recent recognition. I work with is to take this fast- growth. Prior to joining back in person, phone, residential sales came in several independent growing global enterprise Accenture, I was the chief email, or right on their just under $15 million for consultants in account- from late-stage startup to procurement officer for device. It’s fantastic to a single-family residence ing, finance, big data, and full maturity, and I simply Visa. In my new role, I go through the process in Pacific Heights. 2013 business/strategy con- cannot wait to get to work travel quite a bit so I hope of creation again. Look has been a great year for sulting to help support my every morning. to reconnect with fellow us up at www.knownact. family travel, with sepa- clients and am interested “My new position alums.” Marina lives in com. And we’re looking for rate trips to Scotland/ in growing this network. keeps me very busy Orinda with her husband strong sales/BD folks in England, Turkey, France, Feel free to contact me if indeed, but I still try to and two children—Daniel the Bay Area, New York, and Mexico.” you are an independent carve out a bit of time to who is a junior at USC at and Chicago. Ping me if consultant with these pursue my passion of the Marshall School of you know someone.” Victor Szczerba, of Palo skills and have experience yacht racing on the lovely Business and Annaliese A with subscription and San Francisco Bay and who is a senior in high lto, Calif., announces, SaaS businesses.” school. “After running the data the ocean beyond. TH Because I believe in 1999 15 REUNION division at SAP for a few 1998 getting beyond myself, I APRIL 24-27, 2014 years, I finally took the Gonzalo continue serving as leap to start Yeti Data Our Defining with the support of the Arguello, of Principles treasurer to foolsFURY, a Berkeley community. We Buenos Aires, Question the San Francisco ensemble Tim Albinson, of San Argentina, Status Quo theater company, and at Yeti Data are building Anselmo, Calif., moved out the next-generation data writes: “Last always lend an ear to my of the CEO seat at Aravo year, with colleagues at the HAN SF management platform and onto the board. He and applications to har- a group of friends, we Chapter as its president returned to the finance founded the Partido de la emeritus.” ness the power of big world and is a managing data in enterprise for Red (The Net Party). Our partner in a Southeast goal is to revitalize de- more effective market- Asia-focused real estate ing. Everything that I have mocracy in Argentina. We private equity fund called are developing software learned at Haas is coming Emergent Capital Part- back to me.” that will allow citizens ners. He writes, “Having (first in Buenos Aires) a lot of fun building the Terry Tullis, of Laguna to access all legislative business. Moved from Alan Knitowski, MBA 99, with information, discuss Hills, Calif., is now a San Francisco after 15 wife Kelly partner at his law firm, projects, and vote them years, out to San Anselmo online. Then Net Party Alan Knitowski, Knobbe Martens Olson & and loving life in Marin, Our Defining Bear LLP, with his practice representatives will vote of Austin, Principles despite living a half mile focused on patents, accordingly in Congress. Texas, writes, Confidence from Tim Reidy MBA 99.” Without trademarks, and other We will compete in the “Phunware Attitude intellectual property. He legislative elections this Inc. (www. Marina Gracias reports, “I adds, “I moved to Laguna October and hope to get phunware.com), the recently joined Accenture Hills in Orange County, the first web-represen- company that I founded as a managing director in Calif.” tative of the region/the the company’s financial in February 2009 and world.” Matthieu Malan, MBA 98 services practice. I am run as CEO was recently 2000 based out of San Francis- awarded the #41 ranking Our Defining Achim Dunnwald, of David Principles Matthieu Malan, of Casa- co. Accenture is a global for the Inc. 500 Fastest Gimpelevich Mannheim, Germany, , Beyond blanca, Morocco, writes, “I management consulting, Growing Companies in Yourself writes, “I pressed the reset of San Fran- launched a company four technology services, and the United States list, button: I left McKinsey cisco, Calif., years ago along with my outsourcing company. I including the #4 ranking after 12 years and took reports, “After wife, Caroline, in Casa- am looking forward to my for the software specific responsibility for the what feels like an entire blanca. Livremoi.ma is new role especially as Fast Growth list. Phun- German mail business at career preparing for this leader in its market and we grow our presence in ware was also recently Deutsche Post DHL. We exact opportunity, I was we have learned quite a California. I am respon- given an Always On Global also had our first child recently named president lot. Now is the time for sible for leading/directing 250 Award as one of the last summer (Emilia, born of Grid Dynamics Interna- the second round of in- efforts that enable the 250 Best Private Com- August 2012) and moved tional, an e-commerce- vestment funding. We are origination/closure of panies in the World. It from Frankfurt, farther focused technology again enjoying the fun of sales, improving sales was incredibly humbling south to Mannheim.” consulting firm based in road shows. I had a child performance and sales as others on the list in- Menlo Park. My challenge (Felix is 3 years old).”

Fall 2013 33 In the Back Haas Alumni Notes

MBA cont. Bogota, Tokyo, Mexico City, primary school for the wins this year: Hamilton and New York. You can coming academic year, Beach, Haier, Philips LED, read about the project which begins in January. and a few more. Other here: www.citinature.org. I am enjoying the tropical China ventures also Osmar Santos Jr., of If you are involved in urban weather, especially com- launched: a Latin-inspired São Paulo, Brazil, reports, environmental issues, ing from San Francisco. New York style bistro “Richard Lyons, Jeanne please get in touch with me: It’s great to meet up with called Azul Urban in HuangLi, and Adam Ber- [email protected].” alums Adam Persson Shanghai’s newest mall man arrived in São Paulo and Raj Manghani, both and a website designed on August 14. Among Vijay D’Souza, of Wash- MBA 01. And I would like for expat parents to find several meetings, the ington, D.C., announces, to see any Haas alum the right school for their HAN Brazil Chapter pre- “After eleven years work- who comes through children (chalksmart.com). pared an event at Banco ing at the U.S. Govern- Singapore; my email is My 2-year-old Olivia is Itau, the largest Brazilian ment Accountability Of- [email protected].” speaking a mix of English, financial institution in Sandeep Shroff, MBA 00 fice (GAO) auditing federal Mandarin, and Shanghai- the private sector. It was information technology Tomoko Yamabe, of nese!” a round table between startup and then numer- programs, this spring Paris, France, writes, “I Richard Lyons and Ilan ous others. My new I was accepted to our started a new job this Uri Man, of Miami, Fla., Goldfajn (Itau’s senior company is an embodi- Senior Executive Service year as representative joined The Related Group economist) to discuss ment of this passion— candidate program. I am of the European office of as VP of development, ‘International Finance www.mystartupcfo.com. currently completing a CHAdeMO Association where he is currently and Exchange Rates.’ We execute all aspects rotational assignment based in Paris, France. leading the development The audience focused of the CFO’s office for in our health care area, We promote the de facto of residential communi- on Itau’s trainees and startups on an outsourced as well as a leadership global standard of DC ties. The Related Group collaborators that have basis with the cost training program that fast charging technology is the country’s leading the potential to apply for certainty that entrepre- reminds me of my MBA for electric vehicles (EV) developer of rental apart- the school in the future. neurs desire.” days. Some time next through PR activities and ment communities and The event was very suc- year I will receive a final workshops etc., work- condominium residences. cessful. The HAN Brazil placement as a director ing closely with our 70+ Chapter would like to here at the GAO. I have yet European members from thank Rich, Jeanne, and to testify before Congress 17 countries toward the Adam for the opportunity but am looking forward, common goal of acceler- to get close to the alumni somewhat nervously, to ating e-mobility. I am truly in Brazil. the opportunity. excited about this new “I left BlackRock in “My partner Tom and I challenge and learning 2012 and joined Advis As- have been staying active many things each day.” set Management as the and enjoying all that the chief operating officer of Washington area has to 2002 offer. This fall we will be the company in the same Becky Frank, of Seattle, traveling to Istanbul to year. I have two kids, Wash., writes, “After al- run the Istanbul mara- Luisa Cezare, a beauti- most eight years in Salt thon. Wish us luck!” ful 6-year-old girl, and Lake City and 10 years

Eduardo Cezare, a cute Mark Brown, MBA 01 doing corporate strategy 3-year-old boy. Ana Laura, with San-Francisco based Uri Man, MBA 02 my wife, and I are enjoying McKesson Corporation, a lot the time we spend 2001 Our Defining my husband, Justin, with them. I also became Mark Brown, Principles Eric Meyerson, of San and I and our 5-year-old Francisco, Calif., writes, “I the president of the HAN of Berlin, Ger- Question the daughter have moved to Status Quo recently left Google to run Brazil Chapter this year many, writes, Seattle. I will be work- after an outstanding job “I’m continu- global metro marketing ing in strategy, planning, and brand for Eventbrite.” done by Fabio Matsui, ing my work in and management for MBA 03.” urban environmentalism the Bill & Melinda Gates Lesley (Keffer) Russell, of in the developing world Foundation within its Rahul Sharma, of San and am now working on Napa, Calif., announces, global health division. I’m “Formerly vice president Jose, Calif., founded a book project that docu- very excited to enter an a startup Averail (http:// ments the limited access organization where I can www.averail.com) in the the poor in developing put my dual-degree (MBA enterprise mobility world cities have to trees 02/MPH 03) to work! We domain. Averail is series A and green spaces. I will be look forward to exploring funded by Foundation spending a month each Adam Persson, Naard Broeck- aert, and Peggy Wu, all MBA 01 a new part of the country and Storm. in Istanbul, Mumbai, Nai- and connecting with robi, and Johannesburg Seattle-based Haas al- Peggy Wu, of Singapore, Sandeep Shroff, of in the coming months to ums (beckyfrank@gmail. r Burlingame, Calif., reports, gather data and conduct eports, “We moved to com).” “Helping startups raise interviews. Singapore in late June money and help them “I’ve spent the last few as John got a great job Michael Golden, of grow in a financially months in Berlin (which is transfer with Wells Fargo. Shanghai, China, updates, responsible fashion has my model city) and have Lilia (6) and Kadin (4) are “My marketing communi- become a passion ever just arrived for a month of adjusting well to the big cations agency Adsmith since I did it for my own research in Istanbul. My change. We just regis- China continues to grow research will also include tered Lilia into a local with some key new client Lesley (Keffer) Russell, MBA 02

34 BerkeleyHaas In the Back

Search by class, industry, employer, and more in the new @cal Alumni Directory: cal.berkeley.edu at St. Supery Estate unit. Abbot Downing in San Francisco and two an enterprise platform to McElhaney for being a Vineyards & Winery in serves a select number of more days in Timber Cove. help financial institutions great mentor and role Napa Valley, I am now individuals and families, Each spot could not be provide superior human model for this new the general manager of as well as foundations more different than the capital risk advice to their direction! Saint Helena Winery in and endowments, to help other, but both opened customers. “Last October I mar- Napa Valley, a small pro- preserve and grow assets our eyes to new experi- “Hollie (wife) and I ried the love of my life, ducer of estate Cabernet while building legacies ences and brought us are looking forward to Katharine Field Connell. Sauvignons made by a across generations. We closer together. I share bringing our children Niko We honeymooned in Thai- highly esteemed wine- go beyond traditional this to remind myself (and (6), Alec (4), and Jed (2) land and fit in beaches, maker, Aaron Pott.” financial services to maybe others) how amaz- to California for the first mountains, and Bangkok. ing ‘stepping away’ can time in April next year, We are looking to buy be. This vacation week is to attend the MBA 2004 a place in Atlanta and so much more meaningful 10-year reunion and in- settle in for the long haul to me than any accom- troduce the kids to some in the coming year.” plishment at work. That’s of their Berkeley MBA a lot coming from a still- ‘cousins.’ We hope to see workaholic.” you there.”

Nelly Spieler, of Sau- 2004 10TH REUNION salito, Calif., reports, “A APRIL 24-27, 2014 few months ago, I started working for a new company, Frank, Rimerman + Jason Anderson, of Co. LLP. At this firm, I have Kansas City, Mo., reports, an exciting opportunity to “I relocated back to the grow an IT audit prac- Midwest in late 2012 and tice. I am working with started Insights Meta, a a lot of fascinating and Eric Bretthauer, MBA 03, with wife Sara and children Sydney (12), research and gamifica- innovative cloud-based Blake (7), and Rachel (12) in China, where they moved in 2013. tion agency. We’re build- companies that inspire ing games for market re- me to learn new and excit- Steve Hardgrave, MBA 05 search and doing market ing technologies.” 2003 help clients manage the research for games. My Steve Hard- Our Defining Eric Bretthauer, of full impact of unique son, Logan, just celebrated grave, of Ban- Principles Chengdu, China, re- wealth—addressing its his third birthday and galore, India, Beyond ports, “After five years in financial, social, and continues to make me writes, “After Yourself London, at the beginning personal dimensions. wonder how my parents raising capital of 2013, my family and I source and manage ever survived.” in 2012, I have I relocated to Chengdu, illiquid investments in launched a new social China, so I could join buyout, venture capital, venture focused on im- Chevron’s natural gas distressed debt, and real proving education for In- project in this area as estate funds globally and dia’s low-income families the business planning couldn’t be happier with (varthana.com). We are manager. After exploring this move.” off to a great start having Europe for many years, already partnered with 60 we now look forward to schools, impacting more this same opportunity in than 50,000 children in Asia. Chengdu, located in just eight months.” the Sichuan province, is the home of the Chengdu Martin White, of Los An- Research Base of Giant Howard Connell, MBA 05 geles, Calif., reports, “I’m Panda Breeding. So if still with ZS Associates you (or your children) 2005 (since graduation) and af- have a need to hold a ter three years in London baby panda, this is the Howard Connell, of and five years in Zurich, place! If you do plan a Jason Anderson, MBA 04, with Atlanta, Ga., updates with we have now moved to visit, please contact me son Logan the following: “Professor Los Angeles. at ericbretthauer@mba. Connell? Who would have “Isabella just had berkeley.edu.” Ross McConnell, of thought? In July, I accepted her second birthday in Auckland, New Zealand, an appointment as August, but she now has professor of the practice Karin Geldfeld, of San Irene (Chen) Poston, MBA 03, writes, “It was great to a new sister: Holly May as well as director of the Francisco, Calif., writes, at Tumble Falls, Ore. sponsor an IBD project White, born May 29, in “After almost a decade at team to work with a New newly launched Center on Los Angeles.” Hewlett-Packard, mostly Irene (Chen) Poston, Zealand company for the Business Strategies for managing alternative of Redwood City, Calif., first time this year. Jo- Sustainability at Georgia investments for the pen- updates as follows: “After seph, Natalie, Sarah, and Tech Scheller College of sion fund (my first job a year of long hours and Jasen from MBA class of Business. I’m developing post-Haas), I recently hard work, my husband 2014 did great work on and teaching courses as joined Wells Fargo’s Ab- and I decided to take a their project for Triple- well as getting this new bot Downing business week off and vacation jump www.triplejump. center up and running. locally. We spent two days co, which has developed Thanks to Professor Kellie

Fall 2013 35 In the Back Haas Alumni Notes

MBA cont. Kirsten Tobey, of Berke- alumni can learn from 2008 ley, Calif., reports, “Kristin each other, and where we Merrian (Fuller) Borge- Groos Richmond, MBA 06, can acknowledge that ‘It’s son, of Oakland, Calif., and I are excited to an- going great’ isn’t the most writes, “In 2013, I started nounce the introduction honest response to the a consulting group (Tule of Revolution Foods meal question of ‘How’s it going?’ Partners) that works on kits into retail channels— As with everyone, founders strategy and analysis for our healthy, all-natural are constantly learning climate policy and clean meal kits are now avail- best practices from each energy financing. Sam able in Safeway, Whole other, and Cal Founders and I are expecting our Foods, Target, HEB, King gives us that setting to first baby in November!” Soopers, and more. After return to our Cal principles seven years of serving and learn. Gabe I. Burke, sends this fresh, healthy meals to “Michelle and I recently news: “Jeff Ford, MBA 08, schools across the United moved to the East Bay and married Katherine States, we are proud to be are expecting our third McLaughlin on August 18 expanding our impact on child in December 2013.” in Napa. Classmate Gabe Andrew Gee, MBA 08, with eating habits nationally.” Burke, MBA 08, was Jeff’s wife Kristine and children Jed Clevenger, of San best man. Jeff is a director Andrew and Charlotte Francisco, Calif., is “excited” of sales for TrueCar in Los to start a new role at Angeles, and Gabe is a Andrew Gee, of Our Defining Angela Dorsey-Kockler, MBA 06, Principles Facebook as global head of senior vice president at Los Angeles, with husband Nicholas, Niko (2), channel marketing for the Student and Asher (1 week old) Colliers International in Calif., announc- Always small- and medium-sized Redwood City, Calif.” es, “In May 2013 business team. He is 2006 I launched an currently building an SaaS startup company in Angela Dorsey-Kockler, of analytical marketing team commercial real estate Portland, Ore., announces, to help small businesses called www.myCRE- “Angela Dorsey-Kockler and grow their business on search.com. We are work- Nicholas Kockler gave birth Facebook. He is looking for ing toward making data to Asher Dorsey Kockler good marketers, business and information in the on June 11, 20 at home. analysts or data scientists, industry more transpar- He joins his big brother, and front-end product ent and accessible. Niko, and Australian Mark Schelbert (r.), MBA 07, and folks. If you or someone “My wife, Kristine, shepherd, Ace.” co-driver Alex Canasi place sec- you know might be and I now have two kids, ond in the 2013 Baja 250 race. interested, feel free to Anthony who is 3 and Qing Li, of Mountain contact Jed. Charlotte who will be View, Calif., writes, “What 2007 turning 2 at the end of a great way to end sum- Michael Berolzheimer, of Robert Kaplan, of this year.” Fayetteville, Ark., reports, mer, volunteering at the Lafayette, Calif., announc- Jeff Ford, MBA 08, with bride “I was just promoted to Oakland Zoo with 40 es, “Bee Partners has Katherine McLaughlin other Haas alumni and been buzzing with activity director of sustainability families. We cleared as an angel and seed for Walmart. I now lead Wilson Chen, of Mill huge piles of debris and investor, having now support for our consum- Valley, Calif., sends this planted grass along the invested in nearly 20 ables and health and update: “After three years creek. The zoo loved startups, many of them wellness businesses, as of growing our aircraft Haas volunteers so much Cal companies—in fact, well as packaging and leasing business to more the place we planted we have a soft spot for customer-facing than $2B in assets, we grass was named ‘Haas Berkeley-originated engagement efforts. just sold our company to Hollow’! Kids worked so startups, having invested Looking forward to the Mitsubishi. Joining a hard and they had a great in Tubemogul (Brett new challenges! handful of colleagues in time. We’ll be back next Wilson, John Hughes, and “My wife (Jill) and I cel- 2010 as CFO gave me the year.” Mark Rotblat, all MBA 07, ebrated our five-year opportunity to build and Keith Eadie, MBA 08), anniversary in October.” infrastructure, secure Magoosh (Bhavin Parikh Mark Schelbert, of Santa financing, and develop Monica, Calif., announces, and Hansoo Lee, both strategy. And now it’s Joe Harrington and Ayse MBA 10), Indiegogo “Alex Canasi and I raced exciting to see this new 250 miles of unforgiving Kulahci, both MBA 08, and (Danae Ringelmann and chapter of our business son Kaya Eric Schell, both MBA 08), off-road backcountry unfold. Modify Industries (Aaron through the vast deserts “In February 2013, Joe Harrington, of San Schwartz, MBA 10), and and beautiful mountains joining my wife, Sher- Francisco, Calif., writes, two other Cal companies, of Baja, Mexico, to take ene Chen, MBA 08, and “Ayse Kulahci, MBA Mobileworks, (Anand second place in the son Jackson Chen (age 08, and I are thrilled to Kulkarni, MS 09\8, Prayag, SCORE International 2013 2) is Harrison Chen. His announce the birth of Narula MS 12) and Outline Baja 250. Not an easy resume already includes our son, Kaya Arda Har- (Nikita Bier, BS 12). There’s feat. We could not have turning over and wak- rington. Kaya was born on never been a more exciting finished were it not for ing up before dawn to June 21, 2013, at a hearty time to start a company, borrowing a sledgeham- practice voice and motor 8 lbs. 7 oz. We are all and we welcome the mer at midnight to fix the skills. He is also quite the doing well and loving our Qing Li (right), MBA 06, with opportunity to get to know suspension and stay the charmer of grandmas time together as a new wife Joyce Lim and daughters Cal Founders. Cal course. Go Gold!” everywhere.” family. Kaya has already Klaire (10) and Aiji (8) Founders is a place where met several Haas 08ers.

36 BerkeleyHaas In the Back

Create your public proﬁ le in the new @cal Alumni Directory: cal.berkeley.edu

We look forward to our Drop me a note at adam@ for Samsung, I returned while we were both grad- sales and marketing little rock bridging Turkish- wishcast.co! In October I to the Bay Area to help uate students at Haas. We organization.” He adds, American relations. ” will marry the love of my launch the Samsung got married the weekend “My son, Rami, and I life, Jennifer, in Mendoci- Accelerator, which is a right before Hurricane discovered some re- Bong Hun Lee, of Seoul, no County.” software-focused incuba- Sandy unleashed its fury ally amazing local hiking South Korea, reports, tor (yes—we’re looking for in the New York/New Jer- trails. Our new favorite is “This year I moved to Adam Skibley, of Chicago, entrepreneurs to back). sey area and, fortunately, Alamere Falls in Marin, Dubai to work for Stan- Ill., writes, “I recently took Korea was an incredible we were able to make it which has a wonderful dard Chartered Bank on the role of president of adventure, but I’m happy to Kauai for our week- waterfall that empties UAE, as the head of Korea the Haas Alumni Network to be home, closer to my long honeymoon, though into the Pacific Ocean!” desk covering Middle East Chapter in Chicago. It has classmates and enjoying many of our guests were and North Africa. It is a been an exciting opportu- such American delights stranded in the area for a unique opportunity for nity to meet and work with as the frozen food aisle in few days.” me to work as a banker in many great Haas alums in Trader Joe’s and Saturday this region, where many the area, and we look for- mornings at the Ferry Sanjay Krishnan, of Foster Korean companies are ward to continuing to build Building Farmer’s Market.” City, Calif., informs, “I am actively involved in major the board and the chapter. advising major technology projects. I was also glad For anyone relocating to companies on strategy that here I had chances to the Chicago area (or just topics at the top-tier interview some candi- passing through!) feel free consulting firm Keystone dates who are applying to to reach out—we would Strategy, founded by Haas MBA, which proves love to hear from you!” Harvard Business School that many professionals professor Marco Iansiti. If in the Middle East and you are interested in North Africa yearn for exploring a consulting Berkeley! career or have strategy “All my family moved questions you would like Susan Houlihan and Doy to Dubai because of my advice on, please get in Charnsupharindr, both job; it was a big change touch with me!” MBA 11, in Berlin in terms of everything Sanjay adds, “My wife (including culture and and I had a new baby in Our Defining Gary Coover, MBA 10 2011 weather). It may take 2013. With two boys, it’s Principles Doy Charn- Confidence some time for us to fully now fun and busy at the Without settle in, but I hope my Monica Khan, of Los same time!” supharindr, of Attitude wife and kids can make Angeles, Calif., writes, “In San Francisco, some good memories April 2013, my husband, John Pavolotsky, of Calif., updates as here as well, just as we Nick Freeman, MBA 10, San Mateo, Calif., sends follows: “In August, I was did in Berkeley.” and I moved out of San this news: “I joined Intel in Berlin, Germany, with Patrick Fischer, MBA 10, and Francisco and relocated Corporation this year, as Susan Houlihan, MBA 11. Nora Tucker, MBA 09, take in the to Los Angeles in light of a senior attorney, sup- Both of us were guest lec- sunset in Luang Prabang, Laos. new career opportunities porting its technology turers at the Berlin School that arose. I joined Gug- manufacturing group.” of Creative Leadership. genheim Digital Media, Interestingly, both of us Nora Tucker and Patrick where I am the director of have made big changes in Fischer, MBA 10, are strategic initiatives. Nick our careers since gradu- celebrating their third assumed a new role at ating from Haas—leav- year in Singapore. Nora is Fox Sports Digital, where ing our cushy corporate a senior product manager he is the senior director of jobs to teach, train, and for Intuit’s small business sales integration. coach full time. Today, as financial solutions group, “I married Nick, a principals and coaches focused on expanding into native of San Francisco, of the Berkeley Executive Australia. Patrick works in my home state of New Coaching Institute, we get for Swiss commodities Jersey in Jersey City on to work with companies firm Trafigura, trading October 27, 2012. We met and individuals from Bong Hun Lee, MBA 08, in Oman refined oil products across all around the world to Asia Pacific. Nora writes,, develop their leadership, Adam Prishtina, of San “We are looking forward to communication skills, and Francisco, Calif., updates seeing everyone at the five- organizational culture.” as follows: “In December year reunion next year and 2012, I founded my own welcome any Haas visitors Adam Rahman, MBA 10, with Tom Charron, of e-commerce company, to Singapore!” son Rami at Alamere Falls Oakland, Calif., sends WishCast (http://wish- this news: “I was recently cast.co). We’re now live Adam Rahman, of South promoted to VP of product in beta. It has been fun 2009 5TH REUNION San Francisco, Calif., marketing for 3D Sys- challenging the assump- APRIL 24-27, 2014 writes, “Earlier in the year, tems, the largest maker of tion that there’s little I moved to a new role 3D printers.” innovation left in online within Genentech/Roche shopping. I’m a Silicon as a senior finance leader, Valley veteran, but I’m 2010 supporting the BioOncol- also a first-time entre- Gary Coover, of San Fran- ogy Business Unit and preneur, who welcomes several of its product cisco, Calif., reports, “After Monica Khan and Nick advice from fellow Bears. franchises in the U.S. 2.5 years in Seoul working Freeman, both MBA 10

Fall 2013 37 In the Back Haas Alumni Notes

development leader at personal news, Stephanie MBA cont. MasterCard Labs, Master- announces, “I got married Card Worldwide’s global in August to Craig Rubens, research and development currently at Google, in arm dedicated to bringing Guerneville, Calif.” innovative payment solu- Aashi, meanwhile, writes, tions to market. Benny will “I plan to get back into be based in San Carlos, dancing the Argentine Calif., and will focus on tango on a regular basis Simplify Commerce, a very soon.” new product that makes it easy (for merchants Moti Sorkin, of San Fran- and developers) to accept cisco, Calif., writes, “I am e-commerce and mobile working at Dropbox and commerce payments, love it.” Jamie Pirrello, BCEMBA 04 Bernadette Geuy, MBA 12 regardless of payment brand, in a matter of min- 2014 and Implications for 2012 utes. Benny is very excited Laura Cerruti, of Napa, Critical Human Resource Our Defining about this new role and Bernadette Principles Calif., writes, “In Sep- Development.’ Jamie is Laurie Peterson, MBA 11, with the opportunity to work Geuy, of Em- tember I will celebrate the CFO of BCB Homes daughter Avery Question the in a fun and intellectually eryville, Calif., Status Quo my one-year anniversary Inc., headquartered in stimulating startup envi- Laurie reports, “I am a with the Community of Naples, Florida.” ronment under one of the Peterson, of Our Defining product man- Writers at Squaw Valley, most recognized brands in Oakland, Calif., Principles ager at UC Berkeley, and as its first director of Sahil Sarosh, of Milpitas, Question the the world.” Calif., reports, “I created a announces, Status Quo in August a small agile development. We moved “This summer I development team and I into our current home in case study on ‘The Battle began a journey delivered on a big idea to downtown Napa in May. for the Smartphone to establish my own toy unify the online student The Community of Writers Supremacy’ and taught company, called Build & experience with the a provides workshops and marketing and game Imagine. I am developing beta release of CalCen- programming to enable theory for high school constructible play-sets tral. The new portal was adult writers of all ages students at Berkeley to get girls building. built using a User Cen- to evolve and improve Business Academy for Imagine a dollhouse with tered Design approach their writing.” Youth (B-BAY) this sum- magnetized walls that and front-ending many mer. B-Bay is presented you can configure into legacy campus systems. by the Center for Young any structure you choose. It is in limited release Entrepreneurs at Haas The goal is to get girls and open to all incoming BCEMBA (YEAH) and helps to (like my daughter Avery) freshman and first-year support the center’s programs for under- exposed to skills that will graduate students, and it 2003 give them the confidence is where students can re- resourced Bay Area youth. to later consider a career ceive timely alerts about Julie Hickey, of It was a great experience in STEM—fields in which their registration status, Oakland, Calif., reports, to come back to Haas Stephanie Lawrence and Aashi “I left Intuit in July after and be on the other end, women only represent 24 blocks, financial aid, and Vel, both MBA 13, in Vietnam percent of the workforce. class enrollments.” 14 years and founded a teaching students. I am I’ve been product testing consulting company that glad my sessions were at the Children’s Cre- After gradua- Our Defining specializes in technology well received by students tion, Stephanie Principles ativity Museum in San ST business development and the faculty.” 2013 1 REUNION Lawrence and Confidence Francisco and both boys Without and educational training.” APRIL 24-27, 2014 Aashi Vel and girls (and parents!) , both Attitude love my prototype. I hope of San Francis- co, Calif., started a to have a Kickstarter TH company together called 2004 10 REUNION crowd-funding campaign APRIL 24-27, 2014 live around the time this Traveling Spoon. Stepha- note publishes. Please nie writes, “After meeting keep an eye out for it. I each other at Haas would love the support around a shared passion Jamie Pirrello, of Cape of my classmates! www. for food and travel, we Coral, Fla., sends this buildandimagine.com.” created Traveling Spoon news: “Jamie Pirrello, as to help travelers experi- part of his doctoral stud- David Schlosberg sends ence local, authentic food ies at The George Wash- experiences, from home- this news: “My wife, ington University, will be cooked meals to cooking Deborah, and I celebrated presenting a paper at the classes, in people’s the birth of our first child, American Association Todd Fitch, BCEMBA 05 homes around the world. Max Alon Schlosberg, on of Adult and Continuing We launched traveling- Oct. 12, 2012. “ Benny Du, MBA 13, at Point Education’s Annual Con- spoon.com with our first 2005 Reyes ference in Lexington, Ky., vetted hosts in India, Chris Weatherford, of in November. The paper Todd Fitch, of Sunnyvale, Thailand, and Vietnam.” Green Lane, Pa., and his Benny Du forwards this is titled ‘Emancipatory Calif., writes, “I just spent Aashi adds, “I’m thrilled wife, Wendy, welcomed update: “On August 26, Learning as an Alterna- an amazing six weeks to be doing exactly what I their son Colin to the Benny started his post- tive to Talent Manage- teaching summer courses envisioned after gradu- family in December 2012. MBA career as a business ment: Adult Education at Sichuan University in ating from Haas.” In from Dewey to Today Chengdu, China. The stu-

38 BerkeleyHaas dents were wonderful in their careers to be all they MFE most impractical crazy Knowles Hall, BS 50 this fast-paced, intense are meant to be is such cities but a wonderful Eugene Rude, BS 50 format, and I met some an honor and so breath- 2010 place to live. Besides work Karl Ruppenthal, MBA 50 wonderful new friends taking. Since graduating, I’ve been taking classes Corinne Ryland, BA 50 and colleagues, from all I founded Resonance Juan Camilo Echeverri, in ceramics and am on a over the U.S. While there, of Washington, D.C., was Kenneth Treganowen, BS 50 Executive Coaching and project to make ceramic William Barger, BS 51 I was also able to travel have been working very promoted to financial sneakers. I see sneakers to Thailand, Tibet, and closely with a variety of economist at the U.S. as a symbol of comfort Robert Giusti, BS 51 Vietnam.” leaders, entrepreneurs, Securities and Exchange and freedom, in contrast Jack Dickman, BS 52 and executives in transi- Commission at the begin- to high heels, especially Jack Hays, BS 52 2008 tion. If you’d like to learn ning of 2013. (shudder) stilettos. I’m Charles Larkin, MBA 52 more please visit www. also doing some online Taketsugu Takei, BS 52 Sudhir Nakhwa, of 2013 San Francisco, Calif., resonanceexecutive- volunteering with animal John Thompson, BS 52 announces, “I joined coaching.com for more Pratik Sharda, of New rescue. And I’m a big fan Roger Gilbert, BS 53 @WalmartLabs as a information. York, N.Y., writes, “An of the WNBA. The Seattle Joyce Kallgren, BA 53, principal product man- “I recently moved to eventful year, first as Storm were my team MA 55 ager this year after eight Orinda and really enjoy father of my second son when I lived there, and Robert Lebaron, ATU 53 years of running my own the community, the land- (now 4 months old) and now I’m following the William Rabbitt, BS 53 consulting firm. It has scape, and the small town then for my firm, QuantZ Liberty (playing at Madi- Corinne Rathjens, BS 53 feel while still being very Capital, which close to son Square Garden next been a thrilling ride to Douglas Engelbart, MS 53, its third year is steadily be working for a Fortune close to Berkeley and San summer!). Love to con- PHD 55 #1 company and have Francisco. I have my son above the benchmark and nect with alums in Philly.” Indy (short for Indiana) ready to grow and hire Herbert Egli, BS 54 an impact on a massive Gerald Ferro, BS 54 scale. I am responsible half-time and the kid- brilliant folks from the John Kessler, BS 54 for migrating the latest friendly nature of this UCB community.” IN MEMORIAM e-commerce stack that is area is wonderful.” Harvey Lee, BS 54 developed at @Walmart- Blanche Horn, BS 33 Lee Sammis, ATU 54 Labs to international Alison Crist, BA 37 Stephen Jones, BS 55 markets beginning with PhD Janet Dennstedt, BS 37 Floyd White, BS 55 the U.K., then Brazil and Elinor Shaffer, BS 37 Robert Clapham, BS 56 Japan. I work with an in- 1972 Patterson Hyndman, BS 38 Robin Fairbairn, BS 56 ternational team spread Andrew Gee, BS 56 Charles Snow, of State Robert Miller, BS 38 across five countries. We Muriel Emerson, BA 39 Donald Heiman, BS 56 are hiring and am happy College, Pa., reports, “I retired from the faculty Albert Merrill, BS 39 Egon Kraus, BS 56, MBA 58 to help any Haas gradu- Brock Settlemier, BS 56 ate to become part of the of Penn State’s business Isabel Brock, BS 40 Donald Sisk, BS 56 Walmart family.” school at the end of 2012. Perry Conner, BS 40 During 2013-14, I will be Wilma Davidson, BS 40 Edwin Wong, BS 56 a visiting professor at James Dobey, BA 40 Frank Peixoto, BS 59 TH 2009 5 REUNION the Norwegian Business Beatrice Hooper, BA 40 Willis Sheldon, BS 59 APRIL 24-27, 2014 School and a visiting Mary Popenoe, BS 40 Robert Flint, BS 60, scholar at Aarhus Uni- Joseph Takehita, BS 40 MBA 61 versity in Denmark. Along Carter Reue, BCEMBA 12 Gary Torre, BA 41, JD 48 John Muirhead, BS 60 with a childhood friend 2010 Edith Long, BA 41 George Spillane, MBA 61 who is now a retired Patricia Jensen, ATU 62 Dan Kimble, of Orinda, 2012 political science profes- Thomas McLaren, BS 42 Harry Gaver, BS 43 Earl Anderson, MBA 62 Calif., writes, “I feel very Carter Reue, of San sor, I’ve started a blog called Phronesis (Greek Wallace Myers, BA 43 Kenneth Docter, BS 62 lucky to have discovered Francisco, Calif., updates, Jane Wohletz, BA 63 my calling as an executive “I began working as a for ‘practical wisdom’). William Phelps, BS 43 coach during my BCEMBA Please take a look at our Herman Bistrin, BS 45 Douglas Champlin, BA 64 consultant for Alvarez & William Ginsburg, BS 64 experience. Helping Marsal, a management site and subscribe if you Anka Ohman, BS 45, MA 57 others to develop new consultancy, in August. are interested.” Gene Englund, BS 46, Melinda Thomas, BS 64 leadership skills, break My focus areas include MBA 51 Kent Anderson, MBA 65 through their self-limiting IT, finance, and opera- 1986 Wilbur Gomes, BS 46 Paul Jones, BS 65, MBA 70 beliefs, and transform tions. As part of my career Cathy Goodwin, of Phila- Rebecca Harris, BS 46 Elizabeth Morris, BA 39, transition, I will move delphia, Pa., writes, George Blair, BS 47 MBA 66 from San Jose to San “I’ve added some e-books Philip McClure, BS 47 Brian Prinn, BA 67 Francisco in the coming on my career site— Kenneth Nagel, BS 47, William Drum, MPH 68 months.” MidlifeCareerStrategy. JD 50 Gregory Young, MBA 68 com. I try to share info Paul Sauer, BS 47 William Dost, MS 70 that nobody else provides, Howard Tolley, BS 47 Anita Vogel, BS 71, MBA 71 ST so my e-books are about 2013 1 REUNION Howard Brownson, BA 48 Robert Cole, BS 73 career change without APRIL 24-27, 2014 Arthur Forderer, BS 48 Richard Quarterman, tests and assessments BA 67, MBA 74 and also writing career Thomas Gates, BS 48 Tamara Lipson, BS 48 James Cunningham, change resumes. I’ve BS 79, MBA 81 added some articles to James Moore, BS 48 Ilene Daniels, MSW 82 my blog, including one on Theodore Schulz, BA 48, using SlideShare on your MA 50 Minna Lieberman, MBA 82 LinkedIn bio. Theodore Melim, BS 49 Marshall Mamin, BS 83 “Still living in Philadel- Allan Renton, BS 49 Soledad Voss, BS 99 Dan Kimble, BCEMBA 10 phia, which is one of the John Hale, BS 50 Edwin Stone, MBA 01 Fall 2013 39 In the Back

Haas Personal View By Jerry Jao, BS 05

something by talking to somebody Jerry Jao, BS 05, is new, even if it’s learning what not to co-founder and CEO of do or who not to partner with. Every Retention Science, a introduction may open a door down platform that enables the road. online businesses to Smart, not cool. I get that intelligently re-engage everyone, especially in my generation, existing customers to wants to capture the “cool factor” when maximize customer building a startup. However, as we all retention. He previously learned at our high school reunion, worked as an analyst coolness has a limited lifespan. And it with Morgan Stanley, an can actually be very costly in business. engagement manager At Retention Science, we joke about with BearingPoint being in an unsexy industry, as we are Management not building the next Facebook or the Consulting (KPMG hottest apps du jour. However, our Advisory), and most team is dedicated to building a great recently an adviser to technology and is passionate about the CFO of Clear solving a difficult problem together, Channel. and we feel cool in doing that. We don’t throw parties or spend fortunes on stylish office space. Instead, we think through every dollar and focus on building lasting relationships. Speedy and scrappy. If your company is getting bigger and moving slower because you have more people to manage and more processes in place, it’s time to regroup. You should never implement a process because someone said it is a best practice. Don’t let rules and rigor tie you down. We have a clear objective for each meeting and discourage long-winded emails. Speed to execution is everything in business. Go team. Collaboration and teamwork are the Debunking essence of every business, so we make a concerted effort to foster them within our company. Millennials can be especially good at this because we see beyond Stereotypes age and rank. Give everyone a voice and recognize Lessons from a millennial entrepreneur and reward people who deliver high value—interns included. Collaboration is the true catalyst to seeing results; it drives innovation, tests weaknesses, and You have heard it a thousand times—the millennial strengthens teams. generation is lazy, entitled, relies predominantly on Being the example. I push my team very hard, technology for social interaction, and likes information and I let my actions speak louder than words. I do in small, digestible bites. But this can’t be an accurate everything from washing dirty dishes to hiring representation of the entire generation, as millennials interns. I cannot expect my team to work hard if I fail are also behind some of the most interesting, to demonstrate my commitment. I cannot ask my team innovative startups and technologies today. to show care for others and contribute to building a What we are is resourceful. And this resourcefulness culture that we are collectively proud of if I do not lends itself well to entrepreneurship, since we embrace model my own values. the challenge of making difficult things happen with Finally, as entrepreneurs, we will experience all very few resources. sorts of emotional roller coasters, but having the right After four years and three companies, I have attitude will get you through the toughest times. I learned a thing or two about applying my millennial remind myself everyday that I am very lucky to get resourcefulness. Here are my most important lessons. to do what I do, and I make sure I don’t take anything No to no. Always take a meeting, no matter for granted. I make sure my team knows that as well, if it’s with a prospective customer that isn’t big although I try not to sound too much like a broken enough, a trade show producer even if you have no record in doing so. Who says millennials are entitled? sponsorship budget, or a candidate for a role that you are not currently looking to hire. You can always learn Read a longer version of this article on Forbes.com.

40 BerkeleyHaas We will always be connected to Berkeley-Haas.

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Always Berkeley. Always Haas. Only You. Only the Ryans.

Tim Ryan, BS 59, MBA 62 Annette Ryan, BA 61 The Ryans view giving annually to Berkeley- Haas as an obligation and privilege after Tim’s business education set his successful career in motion.

Join the Ryans. Give today: haas.berkeley.edu/onlyyou University of California, Berkeley Nonproﬁ t Organization Haas School of Business US Postage 545 Student Services #1900 PAID Berkeley, CA 94720-1900 Portland, OR Permit NO. 2917

MBA Reunion 1979 s 1984 s 1989 s 1994 s 1999 s 2004 s 2009 s 2013 Weekend Engaging classmates, thought-provoking lectures, socializing with friends and family—MBA April 24–27, 2014 Reunion Weekend lets you relive the best of your MBA experience over one amazing weekend. Class Celebrations Save the date. It won’t be the same without you! s Faculty Lectures s haas.berkeley.edu/reunion Family Activities Follow #haasreunion on Twitter, Facebook and Instagram.