Discovery

JULY 2014 THE QUARTERLY NEWSLETTER OF Building a road to bio-breakthroughs Imagine building a brand-new factory ucts such as butadiene, a key ingredient the formation of a biotechnology for making commercial products. Then for nylon. commercialization team. imagine that factory is a thousand times “There are thousands of alternative “We are pursuing technologies that smaller than a grain of rice. ways a micro-organism can process could transform today’s supply chain,” That’s exactly what researchers at feedstocks, so this is really a bit like a Greenfield said. “Making our vision for are working to develop. road-building project. Sometimes you biotechnology a reality could create a INVISTA is researching ways to use tiny, have to widen the path; sometimes you step-change in INVISTA’s profitability.” single-celled organisms to manufacture have to detour traffic. Republic of Science chemicals that are currently produced by “If we can find a way to ‘teach’ them to traditional -based methods. take the best route toward making a high- Work on bio-breakthroughs is happen- Dr. Gary Smith, vice president of Sustain- value product from a lower-cost feed- ing across Koch. GP is investigating ability for INVISTA Intermediates, says stock, the implications are significant.” new ways to use cellulosic feedstocks, while Koch Agronomic Services has the potential benefits of this innovative Exceeding expectations approach are significant. been analyzing the use of biologicals in production agriculture. “By applying biotechnology,” Smith When INVISTA formed a sustainability explained, “we hope to be able to make team in 2010, one of its focus areas was At its plant in Beatrice, Nebraska, high-value products out of lower-cost the production of bio-derived chemicals Flint Hills Resources and its joint venture feedstocks while also using much less and polymers. A year later, a biotech- partners have made great strides in finding energy and creating far fewer emissions.” nology research team was up and run- ways to create biofuels using different, lower- ning in Wilton, England. cost feedstocks than corn or soybeans. How does it work? The Wilton team now has 20 scientists — “What’s significant about Beatrice,” “Normally, organisms create waste including molecular biologists, metabolic explains Matt Philips, director of products as they consume food sources engineers and bioprocess developers. technology innovation for FHR, “is to grow,” Smith said. “What we’re INVISTA is also collaborating with a the potential to make high-quality bio- trying to do is number of external derived fuels that are very competitive reprogram them companies and and economically viable on their own. to make a product, universities. They don’t require subsidies or mandates. such as adipic “We’ve already ap- “All of us at Koch are constantly sharing acid, instead. plied for more than knowledge about these innovations.” “If you can get 30 patents in just two Smith said, “This is the Republic of billions of these years,” Smith said. Science mental model that Charles single-celled “That’s at least four Koch highlighted in his book. When we organisms to Microbes look small and simple, but each contains times more than what complex pathways with production potential. share our progress and problems with do that, you’ve we had expected.” each other, we often come up with new essentially created Bill Greenfield, president of INVISTA and unexpected things. a chemical factory in a test tube.” Intermediates, believes any practical re- “This is very exciting. Not many people INVISTA is investigating a wide range sults are probably four or five years away get to do the kinds of things we’re doing.” of “biological pathways” to make prod- from coming to market, but the rapid progress to date has already prompted www.INVISTA.com

this issue… $25 million gift to UNCF pg. 2 Preparing for earned success pg. 4 Ongoing acquisitions pg. 6 Perspective: Managing Koch’s brand pg. 8 Postal Pipeline

I wanted to send a personal thank you to Thank you for the Koch Industries and the excellent turnout at Foundation for giving support to the the Eagan City Hall United Negro College Fund. for the unveiling of the I am a liberal Democrat and black Dakota County Fire American, and I’ve always been objective Chiefs Association toward those who focus on helping oth- Kitchen Fire Trailer, ers as their first priority. donated by Flint Hills Although I didn’t attend a traditional Resources. black college, I received help from the I appreciate all the sup- at different times growing up port in helping secure in Wichita. That support has helped me this trailer. A huge throughout my life. thank you to Flint Hills I’m sure those who will receive assistance for its continued sup- from Koch’s $25 million donation will be port of Dakota County very appreciative. Public Safety! Mike Scott – FHR’s recently donated a $30,000 “kitchen” trailer James W. Herring Jr. to the Dakota County Fire Chiefs Association. It helps firefighters and the public Union City, New Jersey Fire Chief Eagan, Minnesota learn how to deal with grease fires, where using water only makes things worse. www.kochind.com/Newsroom/News_releases.aspx

Thank you for your generous contribu- Having read your April 3 Wall Street Thank you for the excellent article ap- tion to the United Negro College Fund. Journal op-ed, I encourage you to refer pearing in the April 3 Wall Street Journal. The money you contribute will help to “The Federalist Papers” among other I could not agree with you more. sources in our legacy of liberty. many deserving young people. As Milton Friedman made clear in his As a parent of a son who graduated “Federalist No. 62” suggests that people book, “Capitalism and Freedom,” there is from Hampton University, I can truly will be ill-served by laws too “volumi- a schism between the collective society nous” to be read, too “incoherent” to “be appreciate the effectiveness of funds and a free society. The principles that understood,” and so often changed “that needed to ensure students can complete no man who knows what the law is today you advocate have been at war with the their studies. can guess what it will be tomorrow.” principles of the current administration for at least 150 years. Marilyn Mitchell “Federalist No. 62” goes on to imply that New York, New York such legislation will be a boon to politi- I greatly respect and admire your efforts cal insiders, so “it may be said with some to restore a free society. truth that laws are made for the few, not Ronald S. Cope for the many.” Chicago, Illinois Welcome to the fight to restore American liberty. How to get Discovery David R. Zuckerman To read Charles Koch’s op-ed, visit: Bronx, New York http://webreprints.djreprints.com/3365550225628.pdf Printed copies of Discovery are available to all Koch facilities, upon request. Electronic copies dating back to 2007 are To “like” and follow Koch companies and leaders – Discovery July 2014 | Volume 20 | Number 3 including Georgia-Pacific, INVISTA, Flint Hills Resources, also available at www.kochind.com by Editorial board Questions? Comments? Matador Ranch, Koch Pipeline, and Charles and David Melissa Cohlmia Email us at: clicking on Newsroom, then Publications. Koch – visit Koch Industries’ Facebook and Twitter pages. Philip Ellender [email protected] Rich Fink For extra copies, or to correct the quantity Jeff Gentry Publication design you receive, email your request to Greg Guest Megan Pratt Letters and other submissions become the property of Koch Charles Koch Koch Creative Group [email protected]. Steve Lombardo Industries, Inc. and may be reproduced in whole or in part, Jim Mahoney including your name, for any purpose and in any manner. Walt Malone www.kochind.com Letters may be edited for length or clarity. Dave Robertson © 2014 Koch Industries, Inc. Koch is an EOE. M/F/D/V.

2 International News

Italy – recently announced two Italian acquisitions — both of which are now completed. U.K. – (L-R) Carl Hagert, Maryna Romanenko, Peter Leoni, Erin Abercrombie and Michiel Prins Westec S.r.l. was acquired May 27 and Flamar on July 22. celebrate KS&T’s latest award: Natural Gas House of the Year.

Paranaguá – When it comes to Brazil, consecutive year without a Lost Time The Flamar acquisition, which was subject most eyes were focused on the World Incident — the longest interval without an to anti-trust approval, closed on July 22. Cup in June and July. But KFTU, the LTI at any Koch manufacturing facility. Flamar now operates as a subsidiary of Uruguay-based branch of Koch Fertilizer Milan – Italy has become a “Molto Buono” Molex Incorporated. Trading, was focused on something else: (very good) place for Molex lately. The www.molex.com a new, bonded warehouse that opened company has announced two acquisi- in April. tions there in less than two months. London – June 11 was a celebration day Located in the port city of Paranaguá, On May 27, Molex announced its for Koch Supply & Trading as its about 250 miles southwest of São Paulo, acquisition of the heavy-duty Geneva-based natural gas trading team KTFU’s state-of-the-art storage facility connector business of Westec S.r.l., an was honored at Energy Risk magazine’s has a capacity of up to 57,000 metric tons. industrial manufacturer based in Italy. awards conference in London. The company intends to market and sell The awards recognize “excellence in the a variety of fertilizers from the site. Westec makes more than 6,000 products, including a wide range of junction boxes, energy and commodity market.” KS&T Although the potential for business in multi-pole connectors and connector was the Natural Gas House of the Year Brazil is enormous, the country poses assemblies. Many of these products are winner for Europe. several logistical challenges, including designed for automation, robotics and “We’ve only been a truly global player in nearly 3.3 million square miles of land, other harsh-duty industrial applications. the gas market for a couple of years,” said making it the fifth-largest nation, by area, Carl Hagert, head of marketing and up- in the world. Less than two months later, Molex an- nounced its acquisition of another Italian stream for KS&T Global Gas in Geneva. “By opening our warehouse in Parana- manufacturer: Flamar Cavi Elettrici. “So that makes this recognition even guá, we can now sell fertilizer products more rewarding for our European team.” Flamar makes high-quality, custom cables and services to customers in any of Meanwhile, in London, KS&T is work- for automation, broadcasting, robotics Brazil’s 26 states,” said Reinaldo Bello, ing to expand its global involvement with and telecommunications applications. It managing director of Latin American liquefied natural gas. sales and trading. specializes in producing high-flex multi- “Our LNG business is off to a very strong “This warehouse, which is ours to use cores used for sensors, controls, robotics, machine drives and measurement. start,” Hagert said. “Our outstanding exclusively, gives our customers the ben- credit rating, worldwide presence and “All of these products align really well efits of immediate availability and faster industrial background will make us an order fulfillment. They no longer have to with our existing industrial products,” established player in the LNG industry. wait for products that may be delayed on said Tim Ruff, senior vice president for a vessel waiting for a berth.” business development and corporate “Overall, the support from Koch Industries in launching Global Gas Elsewhere in Brazil, in the midst of World strategy at Molex. has been exemplary.” Cup festivities, there was a celebration of “They will help us improve our lead times a different sort in Paulínia. On June 26, and serve our industrial customers even www.ksandt.com INVISTA employees celebrated their 40th more efficiently.” www.energyriskawards.com 3 The importance of education Preparing for earned success Since then, it has awarded 3,161 schol- offered to students with an interest in arships to undergraduate dependents of engineering and industrial technology. Last month, a national magazine asked full-time Koch company employees in Charles Koch about his philosophy “As our company continues to grow, the U.S. and Canada. of philanthropy. “My ultimate goal is we’re anticipating an almost constant to help people improve their lives,” Koch This year, 195 need for operators and said. “That’s the proper role of business as scholarships worth “My ultimate goal is to help technicians,” said Andy well as the essence of my philanthropy.” $2,000 each were people improve their lives.” Parker, director of talent acquisition and develop- With that goal in mind, Koch has granted to new and – Charles Koch ment for Koch Ag & donated hundreds of millions of dollars renewing students. Energy Solutions. “Community colleges over the years toward programs that Similarly, the Georgia-Pacific Scholar- are an important source of that talent. advance learning and education. ship Program, established in 1988, “This program has a two-fold benefit: Current examples of this range from stu- has provided well over $10 million in it gives us a chance to build long-term dent programs at Harvard to technology scholarships to 1,300 students. relationships with students who have programs at Iowa Central Community “We see education as the key that a high likelihood of being successful College, and from a Ph.D. program in unlocks every person’s potential,” said at our facilities, and it strengthens our entrepreneurship at Fayetteville State Sheila Weidman-Farley, senior vice relationships with these schools.” University to research on societal well- president of communications, govern- being at the Catholic University In China, INVISTA funds scholarships at ment and public affairs for GP. of America. the Sanshui Industrial Vocational School “We’re proud to support a wide array in Foshan and South China University of In all, Koch has supported educational of community-based educational programs and opportunities at more Technology in Guangzhou. than 300 trade schools, colleges and programs that help transition students INVISTA launched its “Good Neighbor” universities across the U.S., and many from school to the workforce with school program in 2012 in Qingpu. It others around the world. The Koch scholarships, job-readiness training and features volunteer activities targeting stu- family, various Koch foundations and technical programs.” dents and children of migrant workers. several Koch companies have also pro- Getting focused Latest gift vided direct scholarship support to tens of thousands of students. Several Koch companies have decided On June 6, the United Negro College to narrow the focus of their educational Fund announced a $25 million grant Each summer, Koch companies provide support. Students interested in science from Koch Industries and the Charles meaningful work for hundreds of stu- and engineering, for example, are of Koch Foundation. Koch’s donation is dent interns. That hands-on experience special interest. the fifth-largest gift ever received by often makes an essential difference in that organization. the career prospects of young people. Flint Hills Resources has given about Both Koch Industries and Georgia- Research — much of it done by gradu- $800,000 in scholarships to students in Pacific have supported UNCF for several ate students — is another important four states who are pursuing careers in years, with GP’s support dating back part of this effort. Both the Charles math, science, technology, engineering more than four decades. “But the size Koch Foundation and the Charles Koch and agriculture. of this gift — $25 million over seven Institute have worked with students and In Corpus Christi, FHR has committed years — takes that support to a new scholars to generate the ideas and re- $400,000 to the mechanical engineer- level,” said Curly Dossman, president of search that contribute to an understand- ing program at the local Texas A&M the Georgia-Pacific Foundation. ing of the policies and culture required University campus. In Minnesota, FHR to create greater well-being. is a lead sponsor of the Girls & Science Most of the grant, $18.5 million, will go toward merit-based scholarships for The specifics of each program or dona- program, which has reached out to exemplary African-American students tion may vary, but the vision for giving more than 70,000 students. with a demonstrated financial need and is always the same: to help people Koch Fertilizer recently established a an interest in how the study of entre- improve their lives. multi-year, $200,000 program for fund- preneurship, economics and innovation The business of giving ing scholarships at select community col- contribute to societal well-being. The Koch Scholarship Awards Program, leges in Iowa, Nebraska and Oklahoma. The remaining $6.5 million will go toward sponsored by the Fred and Mary Koch The scholarships, which range in value general support of historically black col- Foundation, was established in 1970. from $2,500 to $5,000 per year, are leges and universities as well as UNCF. 4 “The interest in those scholarships was immediate,” Dossman said. “The day the UNCF/Koch Scholars Program was announced, UNCF received 30 applica- tions. Within a month they had 2,000. “We are enormously grateful to Koch Industries and the Charles Koch 2014 Koch engineering interns Koch Internship Program Foundation for their long-standing support of UNCF,” said Dr. Michael Lomax, president and CEO of UNCF, “and for helping create new opportu- nities for earned success and a better future for our students.” Sharing skills Promoting skilled trades is another aspect of Koch’s educational support. Students visiting the Koch display at a Washington, D.C., STEM festival Georgia-Pacific scholarship recipients “There is a tremendous shortage of skilled workers due to our nation’s ne- glect in developing craftspeople,” said Charles Koch. “We support trade schools for those whose aptitudes and interests are best aligned with careers in that field.” Koch also makes a point of helping young people better their lives through Liberty@Work® Dr. Michael L. Lomax, UNCF entrepreneurship. Photo credit: Timothy Greenfield-Sanders Youth Entrepreneurs® is a unique educa- comparative advantages, which is why approach is to do our utmost to change tional program co-founded by Charles a cookie-cutter approach to education things, especially in the realm of education. and Liz Koch, and led by Liz. Its goal, says is a disservice to those students who According to Charles Koch, “We should be Liz Koch, is to “give them experiences may have different aptitudes or interests. doing everything we can to provide oppor- that will help them prosper and become “One of our keys to success as a busi- tunities to students and graduates alike. contributing members of society.” ness,” Koch said, “is to help people know “If there are government obstacles to op- YE is a yearlong class that provides their abilities and then match them with portunity or a good education, we need to business and entrepreneurial education the roles and opportunities that best suit help knock them down. If society doesn’t to high school students — particularly those abilities. This approach is funda- recognize the value of skilled trades, we those most often at risk. mental to what we believe.” need to help change that perception. YE is about more than just attending Realizing that each person can achieve “We believe that the free enterprise classes. Students are required to write the most when allowed to contribute system provides the best environment a business plan and must compete for for people to discover and develop their in his or her unique way is an essential seed money to start their businesses. talents, succeed and then help others do aspect of MBM® Guiding Principle 9 – the same. YE students are also mentored by local Respect, which says: “Treat others with business leaders and often given intern- honesty, dignity, respect and sensitivity. “I think what UNCF has been saying for so many years is spot-on: ‘a mind is ship opportunities. Those who succeed Respect the value of diversity. Encour- a terrible thing to waste.’ That’s why so are eligible for college scholarships. age and practice teamwork.” much of our philanthropy and com- Education and respect A proper education reflects all of those munity involvement is focused on As Charles Koch has often pointed out, concepts. And when circumstances pre- education — particularly for the most we all have vastly different skills and vent them from being realized, the Koch disadvantaged and vulnerable.” 5 Ongoing acquisitions

Koch Agronomic Services: Agrium “For the past two years, we’ve been further grow our business in that important segment.” On July 1, KAS acquired the turf and using AGROTAIN® nitrogen stabilizer ornamental assets, brands and product products from KAS. The transaction is subject to regula- technologies of Agrium Advanced “What our crew likes about UFLEXX™ tory review and approval. If all goes as Technologies. Most of its products are and UMAXX® fertilizers is the way the expected, the deal should close by the made at a facility in Sylacauga, Alabama. product stays in the soil rather than end of this year. leaching out or volatilizing. That deliv- Agrium’s T&O business, as it is known www.gppro.com to the trade, serves the horticulture, ers the most benefit to the plants and turfgrass, consumer lawn and garden, lessens any environmental concerns. and specialty agriculture markets. “I know we own the company, but I’m Flint Hills Resources: PetroLogistics Tim Sturm, vice president of T&O for pretty sure we’d be using this product Koch Agronomic Services, called the even if we didn’t.” PetroLogistics LP owns and operates acquisition “an excellent addition to our www.kochagronomicservices.com the world’s largest propane dehydroge- portfolio of enhanced efficiency products.” nation plant. Although many T&O products That facility, located on the Houston are only marketed to professionals, Ship Channel, produces both chemical Koch Agronomic Services has a solid Georgia-Pacific: SPG and polymer grade propylene. presence in the retail lawn and garden On June 19, Georgia-Pacific reached an In a deal that closed on July 16, Flint market. Pennington® UltraGreen® agreement to acquire SPG Holdings, LLC, Hills Resources acquired PetroLogistics lawn fertilizer uses KAS’s UFLEXX™ a company that makes and converts prod- for approximately $2.1 billion. stabilized nitrogen and is available at ucts for the food service industry. more than 3,000 Walmart stores. “PetroLogistics built this world-class facility from the ground up,” said Brad KAS also makes the fertilizers used Razook, FHR’s president and CEO. on Koch’s campus in Wichita. Brian “Its capabilities are well-aligned with Kaiser, grounds manager for Koch our existing chemical and refining in Wichita, is featured in an ad for UFLEXX™ fertilizer. businesses in Texas. “We have a 200-acre office complex here “We look forward to welcoming its with about 90 acres of landscaped area,” employees to FHR as we work together Kaiser said, “so we need a lot of fertilizer. to build on their success.” SPG Holdings will boost the growing Georgia-Pacific www.petrologistics.com Professional business. SPRAY or SPREAD WITH THE SAME HEALTHY RESULTS SPG was founded in 2004. CIC Partners, a private equity firm based in Dallas, has been the company’s lead investor since 2011. SPG employs more than 500 people in the U.S. It has operations in Green Bay, Wisconsin, Hattiesburg, Mississippi, and Augusta, Georgia. Its products include napkins, sandwich wraps, carryout bags and deli paper. “This acquisition will help us better

UFLEXX™ stabilized nitrogen fertilizer is scientifically-designed to bring your lawn the same beautiful results all year long. Lock in the nitrogen to experience greener, healthier turf with serve our customers in the foodservice the convenience of a product you can spray or spread – spring, summer and fall. industry, particularly limited-service www.KASTURF.com

UFLEXX™ and the UFLEXX logo are trademarks of Koch Agronomic Services, LLC. The Koch logo is a trademark of Koch Industries, Inc. © 2013 Koch Agronomic Services, LLC. restaurants,” said Scott Light, president This magazine ad, designed by Koch Creative Group, of Georgia-Pacific Professional. “This The PetroLogistics facility in Houston, which began features Brian Kaiser, Koch’s grounds manager in Wichita. will help us expand our capabilities and operating in 2010, has about 100 employees. 6 Looking Back

Noteworthy

Common Sense Economics (revised) by Gwartney, Stroup, Lee and Ferrarini.

A common complaint about economics 1927 – The original flume for the Camas mill was built in 1883. 1944 – During WWII, Camas employees were encouraged books is that they are either too compli- The flume was rebuilt 44 years later. to buy debt securities known as War Bonds. cated or overly simplified. Here is a book by four economics professors that does a good job of bridging that gap. The positives of negatives It not only discusses taxes and the proper role Last year, when an engineer at GP’s Camas mill had changed owners several of government, but whether Camas mill was cleaning out his desk, times and seen numerous changes in its to give your children an he discovered a long-forgotten album product lines. allowance or pay for their filled with photographic negatives dating college education. back to the early 1940s. Reality check When discussing govern- “There were all kinds of pictures of our “When GP acquired the Camas mill in ment policies, the authors people and products,” said Caroline 2000, it produced communication papers note that too many policies Mercury, quality manager for the mill. as well as tissue and towel products,” said Joe are judged on their objec- “There was even a picture of the ladies’ Ertolacci, vice president of manufacturing. tives (intentions) rather than bowling team.” “It really needed to improve its manufac- their effectiveness (results). Many of those photos documented turing efficiency and focus on products “Just as one or two weak players can sub- some remarkable changes that were that customers valued most.” stantially reduce the overall performance underway at the mill — a process that Bath tissue is no longer produced at Camas, of an athletic team,” they write, “a counter- remains true at Camas today. but GP has boosted its communication productive institution or policy in one or A history of change paper business. Thanks to new machinery, two key areas can substantially harm the Construction of the mill began in 1883, the mill now makes paper towels for GP’s performance of an economy.” six years before Washington became a enMotion® touchless dispensers. As a solution to that problem, they outline state. Its primary product was news- Since becoming a part the seven major sources of economic prog- print for Oregon’s first newspaper, of Koch, the mill has ress. They also make economics personal by The Oregonian. significantly improved talking about the 12 key elements of personal Within five years, the plant’s owners its environmental per- finance, ranging from investment strategies began to diversify by making kraft paper formance and reduced to the importance of teaching your children and paper bags. It converted from its energy intensity. how to earn money and spend it wisely. steam power to electricity in 1913. Last year, it earned “The reality of life on our planet is that The Camas mill started the first kraft the Governor’s Award productive resources are limited,” they pulping mill on the Coast in 1926, for Leadership in write, “while the human desire for goods enabling the production of stronger Energy Performance. and services is virtually unlimited.” bags and the kind of unbleached paper Today, its 450 employ- That’s an important fact to remember at used in butcher shops. ees make communica- any age. Four years later, the plant stopped mak- tion papers and paper ing newsprint and began producing spe- towels, primarily for 1944 – This ship rudder was cialty papers and Zee brand bath tissue made with help from the customers along the Camas mill’s workshops. (a collectors’ item today). West Coast. “The best way to earn more money During World War II, the mill’s machine “We’re proud to be such an important shops made shipyard parts and wooden is by coming up with better ways of part of this community,” said Ertolacci, patterns used as foundry molds. making other people better off.” “but we also realize that we’ve got to By the time Georgia-Pacific acquired it continuously improve and innovate if

Too True Too – Common Sense Economics as part of the Fort Howard buyout, the we’re going to succeed.” 7 Dave Robertson and Steve Lombardo Perspective KII – president and chief operating officer | KCPS – chief communication and marketing officer

Dave Like most Koch company employees, I am proud of who we are, what we do and how we approach things. We provide valued products and services that make people’s lives better, and we do so in an efficient way that emphasizes integrity and compliance. This, we believe, is the proper role of business in society. But I would also be among the first to admit that we haven’t always explained ourselves in a way that helps people understand who we really are. We’ve been ineffective at building what some experts call our “brand.” That’s why we hired Steve Lombardo as our chief communication and marketing officer. Ever since he joined us in Febru- Steve cations to tell individual stories about ary, Steve and his team have been busy employees, innovations, community First of all, it is a pleasure to be part of helping us build a strategy for better programs and our efforts on sustainabil- Koch. In the short time I have been communication — especially to those ity and resource conservation. here, I have come to recognize what a outside the walls of our businesses. special place this is. We will work proactively with the media The first big project for their team was to communicate our position on issues The Koch family history, the guiding the launch of a Koch Industries TV and our actions. We will help people principles and the MBM® culture com- campaign here in the U.S. Two com- who want to be our ambassadors to bined with our mid-America roots make mercials produced by Koch Creative better tell our story to audiences across it easy to tell the story of this company. Group began airing on national cable the globe. And that is what we networks and We will also communicate more often “We have an incredibly positive story intend to do. local stations and more effectively with employees so in June. Job ap- to tell at Koch, but it’s not easy to Building a brand is that they are better informed. plications from telling a story. It is change how you’re perceived.” And of course, Mr. Koch will continue those learning about giving people a to communicate how to change policies about Koch through TV are now up sense of who you are, what you believe and remove obstacles so that everyone — more than 300 percent. in and what you are doing to help people employees, customers, partners, suppliers, improve their lives. That’s a welcome boost for our recruiters, vendors and the general public — can who are looking for people that share Whether it is talking about our products, improve their lives. our values and have the talent to create our integrity or our belief in Principled By insisting on integrity and doing real value. We’re currently trying to fill Entrepreneurship™, every day we will what’s right, this company has not only more than 3,000 positions in the U.S. We give people pieces of information to bet- developed a strong and positive reputation want the very best and brightest working ter understand us and our vision. with its customers, but also with Koch at Koch companies in those roles. This is crucial because finding and communities and many regulators. They Even with their initial success, Steve and recruiting the best people for Koch is already know who we are. Now we want his team still face a unique and difficult vitally important. We also want the to tell the rest of the world. challenge. We have an incredibly posi- public to better understand who we are tive story to tell at Koch, but it will take and what we do. To view the Koch commercial, visit an ongoing, multi-year effort to build While the ad campaign is important, it www.youtube.com/KochCompanies our brand — something that Steve is is only one piece of the puzzle. We will To learn more about a potential job already planning. use social media and digital communi- at Koch, visit www.kochcareers.com 8