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Growth Hacking and Marketing Campaigns “‘Brilliant’ would be an understatement in describing the work Danny has done for me. We live in a time when just about anyone with a little knowledge on a certain subject is willing to advertise themselves as an “expert”, but Mr. Flood is the real item. He has an uncanny ability to understand what the customer wants and deliver products that far exceed any expectations. His technical expertise is unparalleled; he is at the forefront of all innovations that come along. But more importantly, he understands how to present products in a way that displays them in their best light. One certainty is that I could never have succeeded as well as I have without a top mind such as his on my side. He can name his price with me.” Dr. Mark A. Borun To say thanks for reading this book, I'd like to offer you 75% off my growth hacker’s elite mentorship and group mastermind. Have questions about any strategy or technique that you read in this book? Not sure where to begin? Can’t figure out which approach would work best for your specific type of business? Sign up for my exclusive mentorship program and get direct coaching from me and my team for your growth hacking and marketing campaigns. Oliver Wendell Holmes once said, “Learn from the mistakes of others... You can’t live long enough to make them all yourself!” Accelerate your speed and progress and save countless dollars and months or even years of figuring everything out your own. Implement campaigns with precision and confidence with aid of an experienced mentor. I’ve made mistakes so that you don’t have to. And the best part? We are offering a special early bird discount for readers of this book. Go here to learn more. Once spots have filled up, the price will increase. So take advantage of this offer now. Copyright ©2019 by Danny Flood. All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means - electronic, mechanical, photocopy, recording, scanning, or other - except for brief quotations in critical reviews or articles, without the prior written permission of the author. This book is presented solely for educational and entertainment purposes. The author and publisher are not offering it as legal, accounting, or other professional services advice. While best efforts have been used in preparing this book, the author and publisher make no representations or warranties of any kind and assume no liabilities of any kind with respect to the accuracy or completeness of the contents and specifically disclaim any implied warranties of merchantability or fitness of use for a particular purpose. Neither the author nor the publisher shall be held liable or responsible to any person or entity with respect to any loss or incidental or consequential damages caused, or alleged to have been caused, directly or indirectly, by the information or programs contained herein. No warranty may be created or extended by sales representatives or written sales materals. Every company is different and the advice and strategies contained herin may not be suitable for your situation. You should seek the counsel of a competent professional before establishing your own business. Any advice that is provided in this book is based on the experience of the author and respective contributors. All opinions expressed in this book are solely the opinions of the author. Printed in the United States of America Book Design by Danny Flood Vector art by Freepik.com First Edition WHAT’S INSIDE AUTHOR’S NOTE & FOREWORD BUILD BUZZ: HOW TO 07 • Why I wrote this book 50 •Marketing is War, Minus the Venom. CREATE VIRAL LAUNCHES • How and why things go viral • The most fascinating dentist • How to create viral expansion loops through gamification you’ve never heard of • Onboarding with three simple steps • The easiest and most overlooked way to build prospect relationships with multiple people at once CORE CONCEPTS OF MARKETING • Facebook marketing hacks 24 • The “three pillars” of marketing • Reddit marketing hacks • First contact to conversion • 30 tactics to acquire users with zero marketing budget • Five steps to successful outreach • The heart of online relationship building BECOME AN INTERNET CELEBRITY: 70 HOW TO CREATE PRODUCTS HOW TO HACK PRESS AND PR 33 • How to scrape and collect thousands of outlets in minutes THAT PEOPLE CRAVE • Taking things further -- finding more targets • The #1 Marketing Problem • How to reach out • Exogenous cues that trigger gratification and desire • How to craft your unique story • A simple technique to persuade anyone • How products become addictive • Incentive salience and reward systems • Impulse buying and pricing hacks SOCIAL MEDIA SALES FUNNEL: 85 AUTOMATE LEAD GENERATION • Powerful top-of-funnel strategies to create an exponential HOW TO APPEAR HUGE, OR: number of prospects on auto-pilot 141 • How to craft messages that stick HOW TO BE TWITTER FAMOUS • How to come under a prospect’s radar • How to easily 10x (or 100x) your Twitter reach • How to automate your social media outreach process • The third-party app that makes Twitter relevant • How to appear huge • How to get anyone’s attention using Twitter 94 HOW TO AUTOMATE YOUR MARKETING ULTIMATE KINDLE MARKETING 150 • Tricks and tools GUIDE FOR NON-FICTION BOOKS • Following, Unfollowing, Liking • Ebooks - the easiest tool to hack marketing? • Contacting Users • How to win before you launch • Example Workflow of the Contact Users Module • Keyword research, optimizing your • Use the “Rule of Three” to Enter book for search and sales Someone’s Sphere of Influence • How to create high-converting book pages • Place Your Traffic on Autopilot with Pinterest • The most powerful copywriting • Additional social media strategies framework to sell books • Book production, design, and writing hacks 10X EMAIL AND SOCIAL • How to crush the launch: timeline 117 and marketing plan MEDIA OUTREACH • How to secure reviews from top Amazon reviewers • Tricks and tools • Free and 99 cent promotions to move books • Following, Unfollowing, Liking • How to leverage your book to build a list, sell products, and secure PR • How to profit from paperbacks HOW TO GENERATE NON-STOP • How to create audiobooks that earn 128 • How to earn even more from your book LEADS USING LINKEDIN • How to Win at LinkedIn • Update Your Profile to Resonate with Customers HACK BLOGGING: CREATE • How to Find Potential Customers 182 • How To Get Potential Customers’ Attention CONTENT THAT CONVERTS • Start a Conversation with a Potential Customer •Blogging that generates leads • How to Automate LinkedIn Marketing • Hacks for Better Content Creation •Hacks for Self-Hosted Blogs • The Formula to Create Content that Converts • Repurposing Content • How to Receive Endless Guest Blog Leads on Autopilot HOW TO KILL IT WITH VIDEO: 254 VIRAL VIDEOS 101 PRESENTATIONS THAT PAY: • Chasing Trends in the Digital Space 203 • Video is a Different Beast GIVE A KILLER PUBLIC SPEECH • 3 Quick Tips to Make Your Videos More Engaging • Why public speaking rocks; or: How to • Different Video Platforms Require Different Videos Get Paid to Travel the World • 3 Tips for Facebook Videos • How to Begin Securing Gigs • YouTube is Where Your Real Fans are at • The Four-Step Formula to Create Better Speeches • Viral Content is the #1 Way to Stand Out • Five Storylines to Craft a Story that Rivets Your Audience • Comparison: Digital Nomads vs Travel Vloggers • The 8 Traits of Virality • Case Study #1: How I Went Viral in the Digital Nomad POWERFUL TECHNIQUES TO FIND Community 213 • Case Study #2: 200k Facebook Likes and 50k YouTube LEADS USING PRODUCT HUNT Subs in Less Than a Week from One Video • How to find highly-targeted, engaged prospects •Lessons Learned from Both Case Studies within five minutes using Product Hunt • How to hack Product Hunt’s front page and newsletter HACK TIME: CULTIVATE A 280 219 THE FAIL-PROOF WAY TO GET GODLIKE AURA OF EFFICIENCY FAST, FREE, TARGETED TRAFFIC AND SPEED • The most awesome free tool you’re not using • Managing energy, not time is the key to peak productivity • Automating the process • How to Speed Read -- Training Wheels for the Mind • Maker’s Schedule, Manager’s Schedule THE CONTENT PLATFORM • Master Your Mind 227 • Use Metaphor to Simplify OUTPERFORMING ALL OTHERS • Unleashing Willpower • A sure thing for viral content • Managing Anxiety and Doubt • Creating and curating content • How to market your content • Case Study: MappingMegan.com THE “FAST FIVE” FRAMEWORK 312 237 HOW TO HACK FACEBOOK FOR RAPID BUSINESS GROWTH ADS FOR FAST RESULTS • Facebook Growth Hacking • TOF, MOF, BOF BONUS: HOW TO CREATE • Custom Audiences 316 • Funnel Strategy AN E.L.F. BUSINESS 246 HOW TO BUILD A MAXIMUM SIZE LIST IN MINIMUM TIME • Why 200,000 subscribers in a single year couldn’t save my first business • The greatest secret to being successful online • Don’t sell gum at a football stadium • The best way to build a big email list quickly FOREWORD & MARKETING VITALS Author’s Note I’d like to let you in on a secret. Could you lean in a bit closer? The text you have in front of you now is the book that I never intended to write. With no less than five books published in 2015, I capped off my final book, “Hack Sleep,” and I was done. I had written everything I wanted to write. It was all out of me. Writing is torture. And the more ambitious the book, the greater the pain. Great ideas are common but trying to organize them all into something, showing up each day, looking at what you’ve written and trying to see how it all fits, losing yourself (and your mind) in the process, that’s the hard part.
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