DOCSLIB.ORG

Právnická Fakulta Masarykovy Univerzity Právo Informačních A

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Právnická Fakulta Masarykovy Univerzity Právo Informačních A Právnická fakulta Masarykovy univerzity Právo informačních a komunikačních technologií Ústav práva a technologií Rigorózní práce Tvorba YouTuberů prizmatem práva na ochranu osobnosti dětí a mladistvých František Kasl 2019 2 Prohlášení Prohlašuji, že jsem rigorózní práci na téma: „Tvorba YouTuberů prizmatem práva na ochranu osobnosti dětí a mladistvých“ zpracoval sám. Veškeré prameny a zdroje informací, které jsem použil k sepsání této práce, byly citovány v poznámkách pod čarou a jsou uvedeny v seznamu použité literatury. ……………………….. František Kasl Právní stav byl v této práci zohledněn ke dni 1. 6. 2019. Překlady anglických termínů a textu v této práci jsou dílem autora práce, pokud není uvedeno jinak. 3 4 Poděkování Na tomto místě bych rád velmi poděkoval všem, kteří mi s vypracováním této práce pomohli. Děkuji kolegům a kolegyním z Ústavu práva a technologií za podporu a plodné diskuze. Zvláštní poděkování si zaslouží Radim Polčák za nasměrování a validaci nosných myšlenek práce a Pavel Loutocký za důslednou revizi textu práce a podnětné připomínky. Nejvíce pak děkuji své ženě Sabině, jejíž podpora a trpělivost daly prostor této práci vzniknout. 5 6 Abstrakt Rigorózní práce je věnována problematice zásahů do osobnostního práva dětí a mladistvých v prostředí originální tvorby sdílené za pomoci platformy YouTube. Pozornost je těmto věkovým kategoriím věnována především pro jejich zranitelné stádium vývoje individuální i společenské identity. Po úvodní kapitole přichází představení právního rámce ochrany osobnosti a rozbor relevantních aspektů významných pro zbytek práce. Ve třetí kapitole je čtenář seznámen s prostředím sociálních médií a specifiky tzv. platforem pro komunitní sdílení originálního obsahu, mezi které se YouTube řadí. Od této části je již pozornost soustředěna na tvorbu tzv. YouTuberů, tedy tvůrců online obsahu značně populárních především u dětí a mladistvých. Ve čtvrté kapitole jsou řešeny YouTubery šířené postoje a projevy z perspektivy poměřování práva na svobodu projevu a rizika zásahu do osobnostních práv dotčených osob. Jsou analyzovány kategorie problematického obsahu, který může představovat zásah do osobnostních práv a je přihlédnuto i ke skutečnosti, že sami YouTubeři jsou častými oběťmi zásahů do osobnostních práv, především skrze nenávistné komentáře. Pátá kapitola zasazuje diskutovanou problematiku do širšího kontextu jiného rizikového obsahu pro dětské diváky existujícího v online prostředí. V závěrečné šesté kapitole je pak poukázáno na limity tradičních civilněprávních nástrojů pro ochranu osobnosti dětí a mladistvých v prostředí sociálních médií. Proto je pak dále diskutována úprava (spolu)odpovědnosti poskytovatelů služeb informační společnosti a související aktivity na platformě YouTube, které směřují k minimalizaci četnosti i dopadů zásahů do osobnostních práv uživatelů nejen ze strany tvorby YouTuberů. Klíčová slova Ochrana osobnosti online; všeobecné osobností právo; svoboda projevu; YouTube; YouTuber; odpovědnost poskytovatelů služeb informační společnosti 7 Title The works of YouTubers through the prism of the right to personality protection of children and adolescents Abstract The rigorous thesis is focused on the issue of interference with the personality rights of children and adolescents in the environment of original works shared with the help of the YouTube platform. Attention is paid to these age categories primarily for their vulnerable stage of development of individual and social identity. Following the introductory chapter comes the presentation of the legal framework for the protection of personality and the analysis of relevant aspects significant to the remainder of the thesis. In the third chapter, the reader is introduced to the social media environment and the specifics of the so-called community sharing platforms, which YouTube is ranked among. From this part, attention is focused on the works of so-called YouTubers, ie creators of online content especially popular among children and adolescents. In the fourth chapter, the opinions and expressions disseminated by YouTubers are assessed from the perspective of balancing the freedom of expression with the risk of interference with the personality rights of the persons concerned. The categories of problematic content that can interfere with personality rights are analyzed and the fact that YouTubers themselves are frequent victims of interference with personality rights, especially through hateful comments, is also taken into account. The fifth chapter puts the discussed issue in the broader context of other risky content for minor online viewers. In the final sixth chapter, the limits of traditional civil law instruments for the protection of the personality of children and adolescents in the social media environment are pointed out. That is why the regulation of liability of internet service providers and related activities on the YouTube platform, which are aimed at minimizing the frequency and impact of interference with user personality rights, not only through the YouTuber's works, are further discussed. Keywords Protection of personality online; General personality right; Freedom of speech; YouTube; YouTuber; Liability of internet service providers 8 Obsah 1 Úvod ................................................................................................................... 13 2 Osobnost člověka............................................................................................... 16 2.1 Ochrana osobnosti ...................................................................................... 21 2.2 Dílčí složky ochrany osobnosti relevantní pro kontext platforem pro komunitní sdílení originálního obsahu ................................................................................... 29 2.2.1 Ochrana soukromí ................................................................................ 29 2.2.2 Ochrana důstojnosti .............................................................................. 36 2.2.3 Ochrana cti a vážnosti .......................................................................... 39 2.3 Ochrana osobnosti dítěte ............................................................................ 43 3 Fenomén YouTuber ........................................................................................... 48 3.1 Sociální média ............................................................................................. 48 3.1.1 Platforma YouTube ............................................................................... 54 3.1.2 Uživatel YouTube .................................................................................. 57 3.2 YouTuber ..................................................................................................... 60 3.2.1 YouTuber jako celebrita ........................................................................ 69 3.2.2 YouTuber jako influencer ...................................................................... 74 4 Projevy YouTuberů a jejich publika z hlediska práva na ochranu osobnosti ...... 78 4.1 Právo na svobodu projevu ........................................................................... 79 4.2 YouTuber jako původce zásahu .................................................................. 83 4.2.1 Pranky a výzvy jako vzor rizikového chování ........................................ 85 4.2.2 Životní styl a nastavení hodnot jako nevhodné vzory chování .............. 89 4.2.3 Problematická komunikace YouTuberů s diváky ................................... 95 4.2.4 Nenávistné projevy a cílené narážky YouTuberů na konkrétní osoby ... 98 4.2.5 Problematické postoje a nevhodné názory v projevech YouTuberů ... 100 4.3 YouTuber jako oběť zásahu ...................................................................... 102 4.4 Negativní a pozitivní aspekty YouTuberské tvorby .................................... 104 5 Širší hledisko hrozeb pro osobnost dítěte v online prostředí ............................ 107 5.1 Dítě jako aktivní subjekt ............................................................................. 107 5.2 Dítě jako pasivní subjekt ............................................................................ 110 5.3 Dítě jako oběť ............................................................................................ 111 6 Dostupné nástroje pro minimalizaci zásahů do osobnostního práva v prostředí sociálních médií ...................................................................................................... 113 6.1 Limity ochrany osobnosti online tradičními civilněprávními nástroji ........... 113 6.2 Regulace negativních zásahů do osobnostního práva v prostředí sociálních médií 118 6.2.1 Evropský právní rámec regulace ......................................................... 119 6.2.2 Aktivity na bázi dobrovolné spolupráce a vlastní iniciativy .................. 123 6.3 Diskuze v kontextu platformy YouTube a tvorby YouTuberů ..................... 124 7 Závěr ................................................................................................................ 131 8 Seznam použité literatury ................................................................................. 133 8.1 Právní předpisy.......................................................................................... 133 8.2 Judikatura .................................................................................................. 135 8.3 Monografie, odborné články, sborníky a další online zdroje ...................... 139 9 10 Seznam
Load more

Recommended publications
  • Stevens Indicator Spring 2015
    FALL 2017 THE MAGAZINE OF THE STEVENS ALUMNI ASSOCIATION IN THIS ISSUE: ALZHEIMER'S ALGORITHM | AVOCADOS FOR OPIUM | REMEMBERING BUZZ DEPARTMENTS 2 PRESIDENT’S CORNER 3 LETTER TO THE EDITOR/SOCIAL MEDIA 4-7 GRIST FROM THE MILL 27 CALENDAR OF EVENTS 37 SPORTS UPDATE 43-71 ALUMNI NEWS/CLASS LOGS 70 VITALS 72 A FINAL THOUGHT FEATURES 8-25 DOING IT DIFFERENTLY Alumni Entrepreneurs Make Their Mark 26-27 ALUMNI WEEKEND 2017 Seen and Heard During This Year’s Celebrations and Reunions 28-29 PROFILE: ALBERTO FURMANSKI ’72 MMS ’74 30-31 PROFILE: PETER BRADY ’61 M.S. ’63 32-33 PROFILE: FALAK ZAFFER GHATALA ’03 M.S. ’06 34-35 ALLY AGAINST ALZHEIMER’S New Stevens Screening Tool May Help Identify Early Signs of the Disease 36 AVOCADOS FOR OPIUM Anthony Rios Class Of 2020 is a Competitive ‘Wonk’ 38-39 BUZZ & BRUCE A Moving Tribute to Buzz Seymour by Bruce Boylan ’63 40-41 BRINGING IN THE BEST AND BRIGHTEST Pinnacle Scholars are Drawn to the Perks of the Program 42 COMMENCEMENT Photos, Memories from the 2017 Graduation Ceremonies On the Cover: Illustration by Neil Webb Campus Photo: Jeff Vock FALL 2017 1 PRESIDENT’S CORNER INNOVATION & ENTREPRENEURSHIP: STEVENS’ LEGACY, SOCIETY’S FUTURE The university’s founding family established PHOTO: AARON HOUSTON Stevens provides other tools to promote a legacy of technological innovation and en- entrepreneurship as well, including the Ste- trepreneurship that persists in our academic vens Venture Center (SVC). Established in culture many decades later. It inspires our re- 2016 and located just a few blocks from the search, contributes to the stellar outcomes of campus, the SVC provides member compa- our graduates and undoubtedly distinguishes nies with experience-based guidance and Stevens as an institution that has had a signifi- education by a group of entrepreneurs-in- cant impact on industry and society.
    [Show full text]
  • ANIMAL PEOPLE 'PILOT' by Chris Gilman [email protected]
    ANIMAL PEOPLE ‘PILOT’ by Chris Gilman [email protected] 908 447 5803 COLD OPEN OVER BLACK: SUPER: ”GRAPHIC WARNING: This video depicts unspeakable assaults upon the dignity inherent to all pigs.” ”The following footage was recorded during undercover investigations by the Nine Billion Ghost Front, an animal liberation group declaring war on speciesism.” These clips have LOWER-THIRDS: “Recorded Via Hidden Camera By NBG Investigators.” This is a PETA-esque exposé video edited by an iMovie amateur, scored with EERIE DRONE SOUNDS. INT. PASTURE - DAY CLIP 1: A pig sniffs around a field. SCIENTISTS and ARMY OFFICIALS (faces blurred) observe the pig from 100 yards back. SCIENTIST Effects of M320 Grenade launcher on adult Yorkshire pig. Test #74. A SOLDIER with a GRENADE LAUNCHER kneels, aims, FIRES. The pig looks up, tilting its head just as the grenade CONNECTS. The pig is OBLITERATED. The scientists jot notes on clipboards. SCIENTIST The M320 appears to have destroyed the pig. But would an infant pig also react by exploding? Hm. Further tests necessary. EXT. PETTING ZOO - DAY CLIP 2: A banner hangs from a fence, “PONDEROSA PETTING ZOO.” Nearby, a MOTHER holds a HYSTERICALLY CRYING little girl. The mother points at a PIG lying on its stomach behind the fence. MOTHER That pig was passive-aggressive to my child! How DARE you let my kid near an animal so quietly hostile? The pig SNORTS indifferently. The little girl WAILS. The mother SCREAMS in panic and shields her daughter. MOTHER Put that beast down! (MORE) 2. MOTHER (CONT’D) Before it silently judges someone else instead of being direct and honest! Bystanders TACKLE the pig.
    [Show full text]
  • Sandrina Costa Pereira Vídeos Virais: Identificação E Análise De
    Universidade de Aveiro Departamento de Comunicação e 2014 Arte Sandrina Vídeos Virais: identificação e análise de Costa caraterísticas dominantes Pereira Dissertação apresentada à Universidade de Aveiro para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Comunicação Multimédia, realizada sob a orientação científica do Doutor Jorge Trinidad Ferraz de Abreu, Professor Auxiliar do Departamento de Comunicação e Arte da Universidade de Aveiro e coorientação científica do Doutor Pedro Alexandre Ferreira Santos Almeida, Professor Auxiliar do Departamento de Comunicação e Arte da Universidade de Aveiro. Dedico este trabalho aos meus pais e amigos íntimos pelo incentivo e apoio incondicional. o júri presidente Prof. Doutor Telmo Eduardo Miranda Castelão da Silva professor auxiliar do Departamento de Comunicação e Arte da Universidade de Aveiro Prof. Doutor Carlos Francisco Lopes Canelas professor adjunto da Escola Superior de Educação, Comunicação e Desporto do Instituto Politécnico da Guarda Prof. Doutor Jorge Trinidad Ferraz de Abreu professor auxiliar do Departamento de Comunicação e Arte da Universidade de Aveiro agradecimentos Ao meu orientador, Professor Jorge Ferraz e coorientador Professor Pedro Almeida que me concederam a honra de ser sua orientanda, pelo apoio incondicional, pelas horas perdidas que tiveram ao auxiliar-me e pelos sábios conselhos que me deram durante todo o percurso do mestrado. Aos meus pais que sempre me apoiaram durante toda aminha vida e no meu percurso escolar. Aos meus colegas do departamento que me acompanharam e ajudaram nesta trajetória. Um muito especial obrigado aos colegas da minha turma pelo companheirismo e pelo eterno apoio. Agradecimentos profundos, a minha colega do curso do ramo de Multimédia Interativa, Andreia Pereira, que foi o meu amparo nas horas mais difíceis e que me auxiliou no projeto.
    [Show full text]
  • VILNIAUS DAILĖS AKADEMIJA VILNIUS ACADEMY of ARTS TOMAS DAUKŠA Meno Projektas IŠ PUSIAUSVYROS IŠVESTA SISTEMA SU GRĮŽTAMUO
    VILNIAUS DAILĖS AKADEMIJA VILNIUS ACADEMY OF ARTS TOMAS DAUKŠA Meno projektas IŠ PUSIAUSVYROS IŠVESTA SISTEMA SU GRĮŽTAMUOJU RYŠIU Art Project SYSTEM DERIVED FROM EQUILIBRIUM WITH THE FEEDBACK LOOP Meno doktorantūra, Vaizduojamieji menai, Dailės kryptis (V 002) Art Doctorate, Visual Arts, Fine Arts (V 002) Vilnius, 2019 Meno projektas rengtas Vilniaus dailės akademijoje 2014–2019 metais KŪRYBINĖS DALIES VADOVAS: Prof. Konstantinas Bogdanas Vilniaus dailės akademija, dailė V 002 TIRIAMOSIOS DALIES VADOVĖ: Doc. dr. Agnė Narušytė Vilniaus dailės akademija, humanitariniai mokslai, menotyra H 003 KONSULTANTAS Prof. Henrik B. Andersen Vilniaus dailės akademija, dailė V 002 Meno projektas ginamas Vilniaus dailės akademijoje Meno doktorantūros dailės krypties gynimo taryboje: PIRMININKAS: Dr. Darius Žiūra Vaizduojamieji menai, dailė V 002 NARIAI: Doc. dr. Žygimantas Augustinas Vilniaus dailės akademija, vaizduojamieji menai, dailė V 002 Anders Kreuger Direktorius, Kohta kunsthalė, Helsinkis (Suomija) Dr. Tojana Račiūnaitė Vilniaus dailės akademija, humanitariniai mokslai, menotyra H 003 Prof. dr. Artūras Tereškinas Vytauto Didžiojo universitetas, socialiniai mokslai, sociologija S 005 Meno projektas ginamas viešame Meno doktorantūros dailės krypties gynimo tarybos posėdyje 2019 m. lapkričio 29 d. 14 val. Kūrybinių industrijų centre „Pakrantė“ (Vaidilutės g. 79, 10100-Vilnius). Su meno projektu galima susipažinti Lietuvos nacionalinėje Martyno Mažvydo, Vilniaus dailės akademijos bibliotekose. ISBN 978-609-447-326-5 2 The Artistic Research Project
    [Show full text]
  • Of the Year Desjardins Drives Cross-Country Growth
    BRANDS OF THE YEAR DESJARDINS DRIVES CROSS-COUNTRY GROWTH CADILLAC FAIRVIEW’S NEW (LESS SECRET) IDENTITY + EPIC MEAL TIME SPORT CHEK SMOKE’S OCTOBER 2015 • $6.95 AND MORE DISRUPTORS CANADA POST AGREEMENT NUMBER 40050265 PRINTED IN CANADA USPS AFSM 100 Approved Polywrap CANADA POST AGREEMENT NUMBER 40050265 PRINTED IN USPS AFSM 100 Approved A PUBLICATION OF BRUNICO COMMUNICATIONS LTD. ST.cover_OCT15B.indd 1 2015-09-28 4:09 PM A powerful human reaction happens when you combine three important elements. ST.26952.CanadaPost.DPS.indd 1 2015-09-24 3:36 PM Introducing Smartmail MarketingTM. Canada Post Smartmail MarketingTM is a more intelligent approach to direct mail that gets a brand directly into a customer’s hands by bringing three key elements together to drive action. Physicality Data Connectivity The tactile nature of Smartmail Marketing To increase the success direct mail generates utilizes consumer of your marketing mix, a 20% higher and business data, add the connective motivation response whether it’s ours or qualities of Smartmail than digital media. yours, and combines Marketing. It completes Because it stimulates it with predictive the multi-channel the senses, it makes analytics. This enables experience because it more of an impression. you to target and integrates seamlessly. And it’s a unique tailor your message This is the single element in the to the right customers element that can overall power of based on geography, amplify a brand’s Smartmail Marketing. demographics overall message. and more. canadapost.ca/smartmailmarketing TM Trademarks of Canada Post Corporation. The Envelope and Circle Design is a trademark of Canada Post Corporation.
    [Show full text]
  • Producers of Popular Science Web Videos – Between New Professionalism and Old Gender Issues
    Producers of Popular Science Web Videos – Between New Professionalism and Old Gender Issues Jesús Muñoz Morcillo1*, Klemens Czurda*, Andrea Geipel**, Caroline Y. Robertson-von Trotha* ABSTRACT: This article provides an overview of the web video production context related to science communication, based on a quantitative analysis of 190 YouTube videos. The authors explore the main characteristics and ongoing strategies of producers, focusing on three topics: professionalism, producer’s gender and age profile, and community building. In the discussion, the authors compare the quantitative results with recently published qualitative research on producers of popular science web videos. This complementary approach gives further evidence on the main characteristics of most popular science communicators on YouTube, it shows a new type of professionalism that surpasses the hitherto existing distinction between User Generated Content (UGC) and Professional Generated Content (PGC), raises gender issues, and questions the participatory culture of science communicators on YouTube. Keywords: Producers of Popular Science Web Videos, Commodification of Science, Gender in Science Communication, Community Building, Professionalism on YouTube Introduction Not very long ago YouTube was introduced as a platform for sharing videos without commodity logic. However, shortly after Google acquired YouTube in 2006, the free exchange of videos gradually shifted to an attention economy ruled by manifold and omnipresent advertising (cf. Jenkins, 2009: 120). YouTube has meanwhile become part of our everyday experience, of our “being in the world” (Merleau Ponty) with all our senses, as an active and constitutive dimension of our understanding of life, knowledge, and communication. However, because of the increasing exploitation of private data, some critical voices have arisen arguing against the production and distribution of free content and warning of the negative consequences for content quality and privacy (e.g., Keen, 2007; Welzer, 2016).
    [Show full text]
  • The Power of You in Youtube
    HA RNESSING THE POWER OF " YOU" IN YouTube How just one word - "YOU" - can double your YouTube viewership Writ t en and Researched by Dane Golden and Phil St arkovich a st udy by and .com HARNESSING THE POWER OF "YOU" IN YOUTUBE - A TUBEBUDDY/ HEY.COM STUDY - Published Feb. 7, 2017 EXECUTIVE SUMMARY HINT: IT'S NOT ME, IT'S "YOU" various ways during the first 30 platform. But it's more likely that "you" is seconds versus videos that did not say a measurable result of videos that are This study is all about YouTube and "YOU." "you" at all in that period. focused on engaging the audience rather than only talking about the subject of the After extensive research, we've found that saying These findings show a clear advantage videos. YouTube is a personal, social video the word "you" just once in the first 5 seconds of for videos that begin with a phrase platform, and the channels that recognize a YouTube video can increase overall views by such as: "Today I'm going to show you and utilize this factor tend to do better. 66%. And views can increase by 97% - essentially how to improve your XYZ." doubling the viewcount - if "you" is said twice in Importantly, this study shows video the first 5 seconds (see table on page 22). While the word "you" is not a silver creators and businesses how to make bullet to success on YouTube, when more money with YouTube. With the word And "you" affects more than YouTube views. We used in context as a part of otherwise "you," YouTubers can double their also learned that simply saying "you" just once in helpful or interesting videos, combined advertising revenue, ecommerce the first 5 seconds of a video is likely to increase with a channel optimization strategy, companies can drive more website clicks, likes per view by approximately 66%, and overall saying "you" has been proven to apps can drive more downloads, and B2B engagements per view by about 68%.
    [Show full text]
  • Growth Hacking and Marketing Campaigns
    “‘Brilliant’ would be an understatement in describing the work Danny has done for me. We live in a time when just about anyone with a little knowledge on a certain subject is willing to advertise themselves as an “expert”, but Mr. Flood is the real item. He has an uncanny ability to understand what the customer wants and deliver products that far exceed any expectations. His technical expertise is unparalleled; he is at the forefront of all innovations that come along. But more importantly, he understands how to present products in a way that displays them in their best light. One certainty is that I could never have succeeded as well as I have without a top mind such as his on my side. He can name his price with me.” Dr. Mark A. Borun To say thanks for reading this book, I'd like to offer you 75% off my growth hacker’s elite mentorship and group mastermind. Have questions about any strategy or technique that you read in this book? Not sure where to begin? Can’t figure out which approach would work best for your specific type of business? Sign up for my exclusive mentorship program and get direct coaching from me and my team for your growth hacking and marketing campaigns. Oliver Wendell Holmes once said, “Learn from the mistakes of others... You can’t live long enough to make them all yourself!” Accelerate your speed and progress and save countless dollars and months or even years of figuring everything out your own. Implement campaigns with precision and confidence with aid of an experienced mentor.
    [Show full text]
  • Content Everywhere (2): Securing Canada’S Place in the Digital Future
    Content Everywhere (2): Securing Canada’s Place in the Digital Future White Paper by Duopoly February, 2015 1 1 Table of Contents – Content Everywhere 2 1. Content Everywhere 2: Securing Canada’s Place in the Digital Future Introduction: a. Scope of the White Paper b. 'Videofication' of the Internet Takes Hold c. The Great Unbundling d. Canada Follows Suit e. What’s Different? Note: This paper has been prepared with the input of many entertainment and 2. What are the Major Trends? media industry leaders, listed in Appendix B. The authors thank these a. The US Leads the Way individuals for their contribution to this study. b. OTTs Surging Buying Power c. More Players Jump Into the Digital-First Game Funding for this study was provided by Ontario Media Development d. Smaller Players Pioneer Original Content Corporation, the Canada Media Fund and the Independent Production e. Old Media Races to Catch Up Fund. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the 3. Preliminary Findings From Industry Reviews views of Ontario Media Development Corporation, Canada Media Fund, the Government of Ontario or the Government of Canada, or the Independent 4. Case Studies Production Fund. The funders, the Governments of Ontario and Canada and a. Canada: Annedroids; Out With Dad; Bite on Mondo; CBC ComedyCoup; their agencies are in no way bound by the recommendations contained in b. US: East Los High; Frankenstein MD; Marco Polo this document. c. UK: Ripper Street; Portal; The Crown Version disponible en français dans trends.cmf-fmc.ca/fr 5.
    [Show full text]
  • About Tracy Repchuk
    About Tracy Repchuk Tracy Repchuk, is an International Bestselling Author and Online Marketing and Social Media Strategist and will show you the step-by-step solution to attract more leads, get more clients and make more sales. As an award-winning entreperneur sicnce the age of 19, she has helped thousands of clients get their message online fast and effectively. She has appeared on TV for NBC, Fox, CBS, CW, ABC. newspapers such as Washington Post, Forbes, USA Today, Chicago Tribune and has over 60 additional appearances in over 35 Countries. 7 Time International Bestselling Author including 31 Days to Millionaire Marketing Miracles from Wiley Publishing World-renowned speaker in over 35 countries including Keynote in China at Global Leaders Economic Summit for presidents, heads of state and CEOs for technology Award winning entrepreneur, writer and speaker since 1985 at the age of 19 when she started her software company including awards from Senate, Assembly, and the White House Presidential Award from President Obama Been on the internet developing brands, websites, SEO and now social media since 1994 and currently serving on the Forbes Coaching Council Featured in over 22 National and Local TV as a trusted resource for technology, internet and social media including ABC, NBC, CBS, FOX and appeared in 3 motivational movies Director of Technology and eCommerce Strategies for the World Film Institute, Family Film Awards and Olympia Awards for the 7 Arts Served thousands of clients around the world to develop a fully branded end to end website presence so they can professionally match, rise above the competition, and reach millions with their message.
    [Show full text]
  • Celebrity Endorsers Vs. Social Influencers Vrinda Soma a Thesis
    Celebrity Endorsers vs. Social Influencers Vrinda Soma A thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree Master of Business (MBus). 2019 Faculty of Business, Economics and Law 1 Abstract The purpose of this research is to measure how effective social influencers and celebrity endorsers are in persuading individuals to like, purchase and/or share information about a brand or specific product. Previous literature has discussed how different source characteristics and endorsers influence individuals. However, rapid change in information and communication channel evolution means that the research on endorsements conducted before social media channels arose is in need of updates and extensions to examine how current forms of communication drive brand conversations. Source characteristics impact how a social influencer or celebrity endorser is effective when communicating to an audience. In the endorsement setting, the most important attributes are trustworthiness, expertise, attractiveness, authenticity and credibility (Erdogan, 1999). As the literature shows, these attributes are the most likely to contribute to attitude change and eventual behaviour change (Erdogan, 1999; Kapitan & Silvera, 2016). These attributes have been individually studied for celebrity endorsers (i.e., Erdogan, 1999), however, the rise of online social influencers makes it important to re-evaluate and compare and contrast social influencers and celebrity endorsers so that brands, endorsers and researchers have a better understanding of what viewers are looking for. Two areas of interest drive the quantitative research undertaken in this thesis: (1) an evaluation between attitudes generated by social influencers and celebrity endorsers and (2) the willingness to purchase an endorsed product or brand depending on endorser type.
    [Show full text]
  • Space Odyssey Alumni Fuel 60 Years of Space Exploration
    SPRING/SUMMER 2018 THE MAGAZINE OF THE STEVENS ALUMNI ASSOCIAASSOCIATIONTION SPACE ODYSSEY ALUMNI FUEL 60 YEARS OF SPACE EXPLORATION IN THIS ISSUE: A LASTING LEGACY | LIFE AT BUZZFEED | CELEBRATING 50 YEARS OF STEP DEPARTMENTS 2 PRESIDENT’S CORNER 3 LETTERS TO THE EDITOR/SOCIAL MEDIA 4-7 GRIST FROM THE MILL 7 CALENDAR OF EVENTS 42 SPORTS UPDATE 43-72 ALUMNI NEWS 44 SAA PRESIDENT’S LETTER 68 VITALS FEATURES 8-10 A TRIBUTE TO HIS ‘STUTE’ Richard F. Harries’ ’58 reunion-year gift makes Stevens history 11 STEVENS VENTURE CENTER ‘GRADUATES’ FIRST COMPANY FinTech Studios strikes out on its own 12-31 SPACE ODYSSEY Stevens alumni fuel 60 years (and counting) of space exploration 32-33 ENCHANTED EVENING See moments from the 2018 Stevens Awards Gala 34-35 PROFILE: CAROLINE AMABA ’12 36-38 STEP’S 50TH ANNIVERSARY The Stevens Technical Enrichment Program (STEP) will mark its 50th anniversary this fall, as its alumni reflect on its impact. 39 STEVENS RECEIVES ACE/FIDELITY INVESTMENTS AWARD ‘Turnaround’ not too strong a word to describe the university’s transformation 40 QUANTUM LEAP Physics team deploys, verifies pathbreaking three-node network 41 ROBOTIC DEVICE AIDS STROKE PATIENTS Mobility-assistance system will be tested by stroke patients at Kessler Institute Cover Photo: Shutterstock Images/NASA Cover Design: Simone Larson Design Campus Photo: Bob Handelman SPRING/SUMMER 2018 1 LETTERS TO THE EDITOR REMEMBERING PAUL MILLER SPRING/SUMMER 2018 VOL. 139, NO. 2 I had a chance to read the Winter 2018 edition of e Stevens Indicator and read Editor Beth Kissinger the story of former artist-in-residence Paul [email protected] Miller.
    [Show full text]