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+ 26 Killer Growth Hacks!) THE ONE SECRET TO STANDING OUT & GETTING MASSIVE ENGAGEMENT ON FACEBOOK (+ 26 KILLER GROWTH HACKS!) Like Google, Facebook has THOUSANDS of signals it takes into account when deciding how to rank things (i.e. how many people to show your posts to). Introduction - Who is Vin Clancy? Vin Clancy I was on welfare four years ago, living off government assistance. I launched two websites that received over 20 million visitors, two rounds of funding, and got into the TechStars accelerator. After starting a six-figure copywriting and growth hacking agency, I started teaching others how to gain traffic, followers, and users without spending large amounts of money. In the last year my book on innovative marketing (growth hacking), launched on Kickstarter, raised over $100,000 in pre-orders, and I completed a 100-date speaking tour. If you’re looking to grow or start a business, I can teach you the secret strategies I used to do all of the above, as well as the latest techniques that are working right now. Table of Contents Chapters are clickable. 1. Introduction - Who is Vin Clancy? 2. Introduction to The 27 secrets of the Facebook Algorithm 3. DON’T PUT AN EXTERNAL LINK 4. INCLUDE A PHOTO ON EVERY POST 5. METHOD POSTS 6. POSTING TIME 7. STORIES, VIDEOS, RETURNS, TEAM, SIMPLe, and pattern disrupts 8. TWICE, 5000, POST ALWAYS, BUT NEVER DUPLICATE, BUMP OLD GUYS 9. GOLD STANDARD, ALWAYS CONVO, SCARCITY, UNFOLLOW, RUMORS 10. FORGET ME NOT, NOTES, HARD STORIES, NEW IS SEXY, MIX IT UP 11. TEA TIME, FIRST TEN MINUTES, BONUS ROUND 12. BONUS - UNFAIR ADVANTAGE 13. About Vin Clancy Introduction to The 27 secrets of the Facebook Algorithm Like Google, Facebook has THOUSANDS of signals it takes into account when deciding how to rank things (i.e. how many people to show your posts to). What does this mean? IT’S HARD TO GET THINGS SEEN ON FACEBOOK. So why is that a good thing? Almost no-one knows how to use the Facebook algorithm. Half the reason you downloaded this guide is that you’ve never seen this information anywhere else, So, armed with this knowledge, you have a major competitive advantage. You’ve taken a major step by downloading this guide- looks like you’re the sort of person who makes things happen. So, in the spirit of that idea, I have a request. Please TAKE ACTION and try these things out. I’ve helped thousands of people spike their reach on Facebook using the info you’re about to read- but I have NEVER put all of it in one place. So I urge you to start executing this stuff right away- like...make a video post as soon as you finish reading this...hell, rip me off and tell your fans “some secrets of the Facebook algorithm Vin Clancy told me” - Pretend we met on a flight and I was drunk and spilling all the industry secrets of how to rank on Facebook and you managed to write it down! Haha...I won’t tell if you don’t! DON’T PUT AN EXTERNAL LINK Vin Clancy 1. Facebook will block people from seeing it in their feeds. If you do this and this only, you will increase your engagement and number of people who see it by 50%. Half the reason my Facebook group Traffic And Copy has grown so quickly and is glued into your feeds is we actively discourage dropping links- most dead Facebook groups are repositories for people spamming links. MARCH 2017 UPDATE: Facebook has finally started blocking people who spam the same links in multiple Facebook groups. Like I always say, these methods don’t last forever- affiliates made millions doing this before it got shut down. APRIL 2017 UPDATE: Many of you have asked “How do I sell anything if I can’t get them to my website?” Well, post for 3-6 weeks just GOOD CONTENT. Videos, picture, text, anything which means people stay inside Facebook’s walls. THEN when you have a product launch post: “I’m giving one (whatever your product/service is) for free. If you want it, like and share this post, I’ll pick someone at random to get it” - All the likes and shares will overcome the Facebook nerfing you for putting an external link on. INCLUDE A PHOTO ON EVERY POST Vin Clancy 2. A tip I picked up from my mentor Dan Meredith. To avoid doing this is lazy- it stops people in their tracks when they’re browsing their feed and gives you an extra shot at them reading it. Expert level: The picture ideally must never have been uploaded to Facebook before (FB check .EXIF data on the photo, and rewards original content for obvious reasons) Dan gets around this by posting a brand new selfie for most of his posts METHOD POSTS Vin Clancy 3.Theyare the other reason this group is so good. Most of my posts are “How to” or “Tips to do X well”. People don’t care about your idea. They don’t even really care about giving you advice to help you. They want things which are going to improve their lives and (in the business context) put money in their pockets via traffic to their websites, etc. If you’re in the entertainment space, they want entertainment. So if you can give value, groups and friends will like you. POSTING TIME Vin Clancy 4. A little over rated as a metric. Only really matters when you have a critical mass of 5,000+ following you (like in this group). KEY IS to post 3 times a day (again, hat tip to Dan Meredith for finding this out), different people are online at different times. When I’m not busy with Harambe, I post into my Facebook group (Traffic and copy) at 8am (for UK earlybirds and L.A. insomniacs), 4pm (NYC coffee break, UK getting ready to go home) and 8pm (L.A. is getting up, NYC getting bored, and UK people browsing late-night) STORIES, VIDEOS, RETURNS, TEAM, SIMPLe, and pattern disrupts Vin Clancy 5. Tell stories, with tangental mentions of your business/service. These have a short shelf life if you’re talking to people who have never heard of you before- I think people are gonna get sick of super long Facebook groups from coaches soon. For now, they work really well for engagement 6. Convert your written posts into video posts for Facebook and YouTube. Facebook Live gets shown to the most people, so if you can do that, you should- Facebook sends notifications to all your friends currently to let them know that you’re live. 7. beware diminishing returns: Once you’ve told your core audience/group about a certain product you have, after a few posts people will “tune out” so remember to innovate with add-ons or new ideas to convert browsers to clicks/fans 8. If you have a small team, get them to like/share important posts within the first ten minutes of them going out to ensure they reach the most people the quickest. Facebook shows your posts to a few people who follow you- If they like/comment/share it shows to more, and so on 9. Don’t be too technical- You’ll alienate a lot of people 10. Use “pattern disrupts” - emojis, deliberate misspellings, slang (I love rn and af as shorthand and don’t care if people don’t know what they mean), talk about taboo subjects like sex, failure, loneliness, etc (never religion or politics though). TWICE, 5000, POST ALWAYS, BUT NEVER DUPLICATE, BUMP OLD GUYS Vin Clancy 11. If you post something to two places i.e. your personal page and then the group, particularly in a short space of time, FB favors whichever one hit FB first. So either space ‘em out or change some wording 12. I keep my posts under 5,000 characters. People say don’t do longer posts but most people don’t know anything about how virality actually works, or that different audiences react to things differently. I find 5,000 is a nice number to remind me to be to the point. This is also the limit on Buffer so I tend to write in there often before I send out. Some people say scheduling software harms your reach from your personal account (it certainly does on your business page), but I find it’s a balance. If you can tell me posting three high-quality posts a day within your Facebook is easy to fit around the rest of your work, go for it. I just find my Sunday night strategy of writing the main posts in advance guarantees I get it all done…3,000 characters is what you need to be under so that people don’t have to click that “continue reading” button to open on a new tab, which is a bit annoying 13. Every day you’re not posting on FB, your group, and other groups/pages you own, you are wasting time 14. Two posts at the same time or within 4-hour window = dead reach on the second post. Spread them out 15. Bump old posts by putting a new comment, or putting a new comment then deleting it (still works) GOLD STANDARD, ALWAYS CONVO, SCARCITY, UNFOLLOW, RUMORS Vin Clancy 16. Getting 5,000 followers on your personal Facebook is the new “gold standard” of looking respectable: At this point Facebook also gives you analytics on your live posts (awesome) 17.
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