Proceedings of the 42nd Hawaii International Conference on System Sciences - 2009 A Conceptual and Operational Definition of ‘Social Role’ in Online Community Eric Gleave Howard T. Welser Thomas M. Lento Marc A. Smith University of Washington Ohio University Facebook Microsoft Research
[email protected] [email protected] [email protected] [email protected] Abstract the social context, history of actions, structures of Both online and off, people frequently perform interaction, and the attributes people bring to the particular social roles. These roles organize behavior interaction. Social roles encapsulate these dimensions and give structure to positions in local networks. As by providing a meaning system that defines alternative more of social life becomes embedded in online actions and imposes structure on who chooses to systems, the concept of social role becomes interact with whom, under specific conditions and increasingly valuable as a tool for simplifying patterns circumstances [23] [29] [34]. Social roles are a crucial of action, recognizing distinct user types, and window into the underlying social structure of cultivating and managing communities. This paper interaction, and one which researchers can use to standardizes the usage of the term ‘social role’ in differentiate research subjects and explain how and online community as a combination of social why people behave in the ways they do [8] [11] [17] psychological, social structural, and behavioral [18] [19] [31]. attributes. Beyond the conceptual definition, we We articulate a conceptual definition of ‘social describe measurement and analysis strategies for role’ based on the symbolic interactionist approach to identifying social roles in online community. We identity theory [43] [8].