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Trend Hunter Custom Report Creative & Cultural Industry Trend Report for Cámara de Comercio de Bogotá Sensory Psychedelia UV Reveal eSports Collaboration Augmented Label Jul 30, 2019 - Copyright © Trend Hunter Inc. This report is for internal use within your company. Please do not distribute, publish or present outside your team. Brought to you by Trend Hunter, the world's most popular, largest trend network, fueled by more than 100,000 contributors and 2 billion views of data. We help creative innovators like you Find Better Ideas, Faster™ Custom Report Briefing Custom Topic: Creative & Cultural Industries Prepared for: Cámara de Comercio de Bogotá Team Prepared by: Ady & Courtney Copyright ©. All Rights Reserved. i. Consumer Insights High-Level Patterns & Examples Consumer Insights are the crown jewel of Trend Hunter. They are premium, subscriber-only articles based on clusters of specific examples. Each insight is identified using our crowdsourced, crowd-filtered methodology. We use a combination of algorithms, consumer data and editorial curation to identify patterns of ideas that score highly among our audience. Consumer Insights are intended to teach you about creativity in other industries, so that you can bring unique, high-level creativity to your own brand. Competitive advantage comes not from closely benchmarking yourself to the developments of your competitor, but by looking for inspiration that can revolutionize your industry. Copyright ©. All Rights Reserved. AI Entertainment Traditional forms of entertainment are created and enhanced through AI Implications - Artificial intelligence is entering the entertainment industry as brands offer innovations that allows for AI to create, or contribute to, music and movies. The frivolity of self-creating entertainment is able to ease some consumer anxieties associated with how artificial intelligence will permeate, and potentially disrupt, humanity. Heart Rate Musical Apps Music-Inspired AI Recipes Startup neuromusic Allows Users to Create Spotify, Tramontina & JWT Brazil's Algorithm Music With Their Heart Rate Transforms Music to Flavor AI-Powered Entertainment Systems AI Music Installations The 'Dabby' Entertainment Device Performs HAKUHODO i-Studio and Yamaha are Experimenting with Tech at SXSW Deep Searches SCORE POPULARITY PATTERNS MEGATRENDS 4 FEATURED, 72 EXAMPLES ACTIVITY 7.4 83,582 Total Clicks Copyright ©. FRESHNESS Hunt.to/372684 All Rights Reserved. AI Entertainment Traditional forms of entertainment are created and enhanced through AI How can your brand associate itself with more lighthearted applications of AI? CONSUMER INSIGHT #1 - WORKSHOP QUESTION Alternative Arcade The traditional arcade revamps its offerings for contemporary purposes Implications - The nostalgic arcade format is being redesigned in a variety of ways that suit the promotional needs of marketers, and offer consumers new ways to interact with gaming tech. These platforms are able to leverage consumers' affinity for nostalgia in a way that still meets their contemporary expectations for brands, and the sophistication of the tech they engage with. Mini Golf Bars Millennial Parent Restaurant 'Puttshack' Reimagines the Indoor Golf Rebrandings Experience with Gamified Tech Chuck E. Cheese Restaurants Have Been Stylishly Revamped Snack-Dispensing Arcade Machines Cosmetic Brand Arcades SNACKADE Offers a "Playable Food Delivery" Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Experience Tables SCORE POPULARITY PATTERNS MEGATRENDS 4 FEATURED, 54 EXAMPLES ACTIVITY 6.9 91,142 Total Clicks Copyright ©. FRESHNESS Hunt.to/372233 All Rights Reserved. Alternative Arcade The traditional arcade revamps its offerings for contemporary purposes How can your brand combine nostalgia with contemporary design in its campaigns, products or services? CONSUMER INSIGHT #2 - WORKSHOP QUESTION eSports Collaboration eSports fandom sparks a rise in branded collaborations and partnerships Implications - As eSports continues to evolve into mainstream entertainment categories, gamers and leagues are being increasingly celebritized and sought after, resulting in a variety of branded partnership and collaboration opportunities. From eSport players creating their own fashion lines to partnerships between leagues and sneaker brands, these collaborations not only speak to the evolution of gaming in pop culture, but a shift in status symbols toward nuanced and alternative personas. eSports Footwear Collaborations Gamer-Inspired Underwear Designs The ULT x DC Shoes Collaboration Boasts Tyler 'Ninja' Blevins Enters a Partnership with Comfortable Gamer Styles PSD Underwear Online Game-Inspired Fashion Anime-Informed eSports Collaborative eSports Jerseys FaZe Clan & Neff Work on a Collaborative Collaborations Foot Locker, Champion and Five eSports Teams Launched a Collection Fortnite Apparel Collection SNIPES and mousesports' Apparel Boasts Hip Hop Inspiration SCORE POPULARITY PATTERNS MEGATRENDS 5 FEATURED, 31 EXAMPLES ACTIVITY 6.8 16,579 Total Clicks Copyright ©. FRESHNESS Hunt.to/405272 All Rights Reserved. eSports Collaboration eSports fandom sparks a rise in branded collaborations and partnerships What unlikely partnership or collaboration could your brand participate in to better support consumers with niche, granular interests? CONSUMER INSIGHT #3 - WORKSHOP QUESTION Musical Therapy Music used for therapeutic purposes is focused in apps and instruments Implications - The therapeutic benefits of listening to and playing music have long been known, and these benefits are now being focused in the form of apps and instruments that are designed with purposes like enhancing concentration and meditation. Providing musical therapy in this intentional and convenient way caters to modern consumers who are balancing their professional lives with their "wellness" pursuits. Restful Child Meditations Focus-Enhancing Music Apps Meditation Studio's 'Goodnight Kiddo' Brain.fm App Crafts Music for the Brain to Collection Helps Kids Fall Asleep Initiate Any Mental State Mindfulness Musical Instruments Music-Based Meditation Subscriptions The Bajinn Creates Peace and Tranquility for 'Wave' Fuses Standard Meditation Practices with Technology Instant Stress Relief SCORE POPULARITY PATTERNS MEGATRENDS 4 FEATURED, 36 EXAMPLES ACTIVITY 6.4 39,003 Total Clicks Copyright ©. FRESHNESS Hunt.to/408514 All Rights Reserved. Musical Therapy Music used for therapeutic purposes is focused in apps and instruments In what way could your brand make an impact in the wellness space? CONSUMER INSIGHT #4 - WORKSHOP QUESTION Auditory Pet Brands are creating solutions to calm consumers' pets using audio stimuli Implications - The wellness industry is expanding as more brands create solutions for anxious or stressed pets through the use of soothing sounds and music. Consumers and their pets are affected by a variety of stressors and this pattern reflects the increased desire for anxiety and stress solutions by consumers themselves. Cat-Specific Music Stations Therapeutic Sound-Based Pet RelaxMyCat Boasts Soothing Visuals & Relaxing Relaxers Music for Cats The MowMow's Soft Sounds are Key to Relaxing Pets Soothing Pet-Friendly Shows Calming Cat Radio Stations Classic FM and Battersea Dogs & Cats Home Whiskas' 'Cat Calm Radio' is a Species-Specific Online Station Alleviate Anxiety in Pets SCORE POPULARITY PATTERNS MEGATRENDS 4 FEATURED, 24 EXAMPLES ACTIVITY 6.2 68,136 Total Clicks Copyright ©. FRESHNESS Hunt.to/403230 All Rights Reserved. Auditory Pet Brands are creating solutions to calm consumers' pets using audio stimuli What is your brand currently doing to decrease the anxiety or stress of today's consumer? How can you tweak your current offering to do so? CONSUMER INSIGHT #5 - WORKSHOP QUESTION Gaming Renaissance Retro gaming offers up the possibility of colliding generations Implications - As modern games move closer to reality, some of today's gamers are looking for the opportunity to play games from the past. Retro gaming offers a unique possibility to expose young gamers today to the gaming world of the yesterday while allowing seasoned gamers the chance to relive their childhood. This exponential acceleration of technology nostalgia offers brands the opportunity to tap into nostalgia and immerse future generations in the past. Personal Retro Arcade Machines All-in-One Nostalgic Gamer Consoles Tastemakers Launches a Series of New The 'IndieGO!' Classic Retro Game Console is Arcade1Up Classic Consoles Powerful Traditional Retro Arcade Bars Customizable Retro Gaming Consoles The Logan Arcafe Features Nostalgic Gaming The TALENTEC 'RasPi Arcade Stick' Works with Retropie and More and Drinking Experiences SCORE POPULARITY PATTERNS MEGATRENDS 4 FEATURED, 34 EXAMPLES ACTIVITY 5.7 26,241 Total Clicks Copyright ©. FRESHNESS Hunt.to/403703 All Rights Reserved. Gaming Renaissance Retro gaming offers up the possibility of colliding generations How could your brand use nostalgia to create a generational collision? CONSUMER INSIGHT #6 - WORKSHOP QUESTION Musical Wearable Wearables are being integrated into all aspects of the musical journey Implications - Music is a universal language in our world and music-specific wearable technology opens up new ways for consumers to experience their favorite songs and artists. This shift highlights the fact that wearable technology is changing the way consumers engage with their hobbies, and in turn, opens up new possibilities to enhance those experiences. Music-Making Wearables Music-Enhancing Rings The SonicWear Somo Transforms Motions Into
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