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SD City College Music Advisory Board AMENDED September 2020 Format: This Meeting Was Conducted As a Survey on Survey Monkey

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SD City College Music Advisory Board AMENDED September 2020 Format: This Meeting Was Conducted As a Survey on Survey Monkey SD City College Music Advisory Board AMENDED September 2020 Format: This meeting was conducted as a survey on Survey Monkey. Responses were collected during the month of September 2020. I have provided a screenshot of the survey summary and a sample response from one of the members as proof of authenticity. Additional proof of meeting results can be made available upon request. Members: 1. Trevor Henthorn - Ableton Live Liaison and UCSD Staff [email protected] 2. Rick Wilkinson - Austin Ribbon Microphones [email protected] 3. Jeff Cotta - Tenth Avenue Arts Center, Owner [email protected] 4. George Sanger - Video Game Music & Audio Producer [email protected] 5. John Von Passenheim - Music & Entertainment Lawyer and SDCC Adjunct Professor [email protected] 6. Jun Fujimoto - Yamaha Institutional Solutions Representative [email protected] 7. Ben Sabey - Composer and SFSU Associate Professor [email protected] 8. Chris Warren - Composer, Music Hardware Developer, and SDSU Assistant Professor [email protected] 9. Joe Kucera - Former Head of Audio Engineering Society San Diego Chapter, Adjunct Professor at SDCC and SDSU [email protected] 10. Mike Espar - Film Composer and Assistant Professor at SDCC [email protected] 11. Bob Kostlan - Composer and Associate Professor at SDCC [email protected] 12. Brandon Carroll - Pro Sound Effect, Licensing + Business Development [email protected] Agenda: This meeting is to assess current and projected future trends in the music industry in order to keep the San Diego City College program’s curriculum, equipment, instructor training, and facilities up-to-date. Discussion Topics & Responses: 1. Please share three important trends in Music Recording & Production the program should be sure to address. 1. Trevor - Eurorack Modular, Network Audio, Integration with "remote learning" 2. Rick - Distance learning/recording, Assessing, Troubleshooting and Fixing your own cables 3. Jeff - . Making sure the students are fully aware of the realities of making a profession in the music industry. Technological advances in the industry and keeping up with it. Learning the history of the music/recording industry and knowing the importance of having a solid knowledge of that history. 4. George - Make sure the recording/production is done and well-labeled, BEFORE anything fancy. Treat the customer/client with courtesy, be efficient 5. John - Effective online streaming. Musical composition credit/copyright share ownership. Producer compensation. 6. Jun - Game Audio job opportunities. Composition job opportunities. Dolby Atmos and Immersive Audio Mixing 7. Ben - Sound design for games. Scoring for games. Modular synthesis. 8. Chris - remote audio, network audio, shared DAW repositories 9. Joe - Technical skills. Interpersonal skills. Self promotion. 10. Mike - music/audio for film, interactive audio (for video games, installations, etc.), MIDI 2.0 11. Bob - Broadcasting remote live performance. MIDI 2.0. Object oriented coding in programs such as Max and Pure Data to be able to develop unique solutions to performance and productions needs. 12. Brandon - Suggestive technologies, remote recording, cloud processing. 2. Please share three important trends in Concert Marketing & Promotion the program should be sure to address. 1. Trevor - Social media, remote concerts, financial changes due to Covid 2. Rick - unknown Page 1 of 8 SD City College Music Advisory Board AMENDED September 2020 3. Jeff - Promote, promote, promote. Seek unique venues to hold events. Don't alienate potential audience members by dragging politics into events. Let art provide an escape from the day-to-day. 4. George - N/A 5. John - Planning, insurance and potential liability. The roles of agents, promoters & talent buyers. Merchandising. 6. Jun - Venue challenges in the new normal. Hybrid AV experiences as a value add. New alternative venues/concert platforms 7. Ben - Youtube. Live virtual events. 8. Chris - online performance, digital playbills 9. Joe - Social Media websites for promotion. Streaming services for project publication. 10. Mike - virtual (online) live performances, social media marketing, branding/sponsorships 11. Bob - Live YouTube, Podcast, or streaming-Radio shows such as Apple Music's new push with their Radio programming. Supplemental content to support albums such as music videos, behind the scenes on the making of, unique merchandising to replace the purchase of a physical CD. Release strategies such as posting a new track / single every few weeks before a new album is officially fully released and offering special can't get it anywhere else content to the true fans. 12. Brandon - SaaS platforms that allow you to leverage multiple services. 3. Please share three important trends for Music Entrepreneurship & Self-Promotion the program should be sure to address. 1. Trevor - Remote contracting, internet collaboration, branding 2. Rick - now that purchasing music is essentially dead, and listening habits have forever changed, how does one earn income by switching to playing live? How can artists gracefully reply and influence venues that want them to play for free? Record deals are dead. Manufacturers do most of the artist sponsorship now. 3. Jeff - Take advantage of the vast amount of promotional opportunities available via the internet. Use the creativity that is (hopefully) a part of the person involved in music industry to make promoting opportunities work. 4. George - Work/life balance is important, not just a buzzword. You are NOT your brand. You are you. Be real, be honest, let the Internet think what it wants. Be true. 5. John - Effective online push marketing. Interdependent nature of music business elements. Developing a fan base in a post-Record Industry environment 6. Jun - Mastering mixed media communications. New monetization opportunities. The importance of having (for the musician) clean audio recordings. 7. Ben - Respondent skipped this question 8. Chris - copyright law for streaming, digital-only labels, streaming platform delivery services (Distrokid, etc) 9. Joe - Business aspects. Legal aspects. Artistic aspects. 10. Mike - leveraging social media for music promotion, music licensing for independent artists, financial management for artists 11. Bob - Online distributions services CD Baby, Distrokid, TuneCore, Amuse, Ditto, Bandcamp, YouTube, etc. Knowing the the differences of services between each company and how to work with them professionally. Strategies for branding. Online promotional companies such as Band Magnet, Indie Band Guru, Omari Music Promotion, and View Maniac. 12. Brandon - Following the right accounts on Instagram can provide great information and tips on running your own business. 4. Please share three important trends in modern Live Music Performance that incorporates technology the program should be sure to address. 1. Trevor - Laptop vs hardware, remote performances, synchronization 2. Rick - self-monitoring mixes with phones and tablets Page 2 of 8 SD City College Music Advisory Board AMENDED September 2020 3. Jeff - Making sure that the current improvements in technology are covered. Making sure that performers are knowledgeable in the technical components of a show and not just relying on the tech's knowledge. 4. George - People like to participate. High emotional engagement trumps production values. Community trumps entertainment. 5. John - Online streaming concerts. Sharing of prior concert footage to promote future live shows. Multi-venue "shared bill" concert experiences 6. Jun - Livestreaming. Digital Audio Networks. WIreless Mixing. 7. Ben - MPE midi. Modular synthesis. 8. Chris - SoundJack, Acapella 9. Joe - Technical set-up software (SMAART etc.). Digital networking (Dante, etc). Workflow for fast mixing (pre-sets, pre-planning, snap-shots) 10. Mike - iPad-based mixing, Dante connectivity, live-streaming 11. Bob - Streaming live performance. Live spontaneously created visual and audio elements to accompany music such as reactive video manipulation, algorithmically generated live music accompaniment, and motion capture triggered events. Synchronizing multiple devices with a protocol such as Ableton Link. 12. Brandon - Remote performances, Facebook live, You Tube live, Linkedin Live, etc. 5. Who are three influential thinkers in the Music Business whose ideas our students should know? 1. Trevor - Daniel Ek, Philip Kaplan, Tim Cook 2. Rick - unknown 3. Jeff - Don't have specific names to offer but I would make sure that, again, the students have a well rounded knowledge of all the aspects of the industry from "cast" to crew to management. 4. George - Geoff Emerick, Max Martin, Andy Warhol 5. John - Jimmy Lovine, Dr. Dre (Andre Young), Berry Gordie 6. Jun - Major recording companies eg. Sony, Universal. Online Music Companies: Amazon, Apple, Spotify, Idagio et al. Companies involved with Sound Conditioning/Sound reinforcement eg. Clair Global. Progressive Musical Instrument/Sound Equipment/Music Creation companies such as Yamaha 7. Ben - Respondent skipped this question 8. Chris - the whole SoundJack team is really doing amazing things right now 9. Joe - Respondent skipped this question 10. Mike - Donald Passman, Jeff Brabec, John Kellogg 11. Bob - Herb Trawick, Ron Fair, Angela Beeching. 12. Brandon - Josh Klein at Monarch Management (Chainsmokers, Big Sean, Gashi, etc.) 6. Is there any specialized equipment (hardware, software, etc.) that would be helpful for marketing and promoting concerts and/or music recordings? 1. Trevor - Both Mac
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