2019 One Show Greater China Awards Winner List
Category Client Company Entry Title Primary Company Name Award Type Print & Outdoor
Print & Outdoor | Print & Posters Audi Be careful campaign REDBANK / Beijing Merit
Print & Outdoor | Print & Posters Mercedes-Benz AMG GT Beasts BBDO China / Shanghai Merit
Print & Outdoor | Print & Posters Mars Wrigely Snickers - Hunger Signatures BBDO China / Shanghai Merit
Print & Outdoor | Print & Posters Penguin Random House North Asia LOSE YOURSELF IN A BOOK Cheil Beijing / Beijing + Cheil Hong Kong / Hong Kong Bronze Cheil Worldwide Hong Kong / Hong Kong + Illusion, Print & Outdoor | Print & Posters Chupa Chups (Snack To Home Limited) A Sweet Escape Silver Bangkok / Bangkok Print & Outdoor | Print & Posters KFC Hong Kong, Jardine Restaurant Group Hot & Spicy (Season 2) Ogilvy Hong Kong / Hong Kong Gold CELEBRATE MARRIAGE, REFUSE THE Print & Outdoor | Outdoor Wildaid i2mago / Guangzhou Merit SLAUGHTER OF SHARKS Cheil Worldwide Hong Kong / Hong Kong + Illusion, Print & Outdoor | Outdoor Chupa Chups (Snack To Home Limited) A Sweet Escape Merit Bangkok / Bangkok Print & Outdoor | Outdoor Budweiser BUD FIFA Campaign 180 / Shanghai Merit KFC Hong Kong, Jardine Restaurant Print & Outdoor | Outdoor Hot & Spicy (Season 2) Ogilvy Hong Kong / Hong Kong Merit Group Print & Outdoor | Outdoor Comfort, Unilever The Wall of Softness Ogilvy Shanghai / Shanghai Merit
Print & Outdoor | Outdoor Penguin Random House North Asia LOSE YOURSELF IN A BOOK Cheil Beijing / Beijing + Cheil Hong Kong / Hong Kong Merit
Film & Video
Film & Video | Television FOTILE The Promise of Neighbours SG / Shanghai Merit
Film & Video | Television Bomy Hitting the Youth Single ADK TAIWAN / Taipei Merit
Film & Video | Television Bomy Hitting the Youth Series ADK TAIWAN / Taipei Silver
Film & Video | Cinema Advertising Tencent The Housekeeper in Your Brain Havas Taiwan / Taipei Merit
Film & Video | Cinema Advertising VIP Tutor Self-cultivation of a mascot MATCH / Shanghai Merit
Film & Video | Cinema Advertising ZhongAn Insurance A Train to Sindhu ZhongAn Insurance / Shanghai Bronze
Film & Video | Viral Video WeSure Husband sesame&watermelon / Beijing Merit SG / Shanghai + SAIC-GM (Cadillac Brand Division) / Film & Video | Viral Video Cadillac No RWD, No Luxury Merit Shanghai Media Arts Lab / Shanghai + Apple / Shanghai + Apple Film & Video | Viral Video Apple China The Bucket Gold / Cupertino + TBWA\Media Arts Lab / Los Angeles Beijing DiDi Infinity Technology and De- Beijing DiDi Infinity Technology and Development Co., Film & Video | Online Film & Video MR AND MRS's Premiere - Microfilm Merit velopment Co., Ltd Ltd / Beijing Film & Video | Online Film & Video 7-ELEVEN Taiwan Savor While It Lasts ADK TAIWAN / Taipei Merit
Film & Video | Online Film & Video Uni President Beary Sorry Birthday ADK TAIWAN / Taipei Merit Media Arts Lab / Shanghai + Apple / Shanghai + Apple Film & Video | Online Film & Video Apple China The Bucket Merit / Cupertino + TBWA\Media Arts Lab / Los Angeles Film & Video | Online Film & Video ACER Break Away from Unnecessary ADK TAIWAN / Taipei Merit
Film & Video | Online Film & Video Aupres Time-locker of love MATCH / Shanghai Merit
Film & Video | Online Film & Video P&G P&G Mother's Day Goodzilla / Shanghai Merit Huawei Device Co., Ltd / Beijing + Beijing C&I Digital Technology Company Limited / Beijing + Beijing Huihe Film & Video | Online Film & Video Huawei Device Co., Ltd CHASING LIGHT Merit woofly film and Television Culture Communication Co., Ltd. / Beijing Film & Video | Online Film & Video Hotai Insurance Co., Ltd. Pay Back The Love Dentsu Taiwan Inc. / Taipei Bronze
Film & Video | Online Film & Video E-Life Home Appliance Mall My variety father Wunderman Thompson Taipei / Taipei Bronze
Film & Video | Online Film & Video FOTILE Miracle Of The Hen SG / Shanghai Silver
Film & Video | Online Film & Video Jack&Jones From Denmark to China # 8000km Runway Goodzilla / Shanghai Silver
Film & Video | Online Film & Video China UnionPay The Last Transfer of Tang Empire SG / Shanghai Gold
Film & Video | Online Film & Video Schroders Taiwan Time Will Tell Dentsu Taiwan Inc. / Taipei Gold
Film & Video | Vertical Mobile Short Video PepsiCo Your Pepsi Home Video VMLY&R / Shanghai Merit The Chinese New Year Transfiguration of Film & Video | Vertical Mobile Short Video McDonald China BBDO China / Shanghai Bronze McDonald’s Interactive
Interactive | Online Advertising ACER Break Away from Unnecessary ADK TAIWAN / Taipei Merit
Interactive | Online Advertising Mondelez Shanghai Oreo × The Forbidden City BlueFocus Digital / Shanghai Merit
Interactive | Online Advertising Coca-Cola Share a Hug 2018 World Cup Ogilvy Shanghai / Shanghai + ArsThanea / Warszawa Bronze
Interactive | Ambiant/Environmental Tencent Gaming Honor of Kings with Ice and Snow World TGideas / Shenzhen Merit
Interactive | Ambiant/Environmental World Vision Sound Waves Christmas Tree Wunderman Thompson Taipei / Taipei Merit
Interactive | Ambiant/Environmental Comfort, Unilever The Wall of Softness Ogilvy Shanghai / Shanghai Bronze
Interactive | Ambiant/Environmental 7-ELEVEN Taiwan The Force of Love ADK TAIWAN / Taipei Silver Ogilvy Shanghai / Shanghai + ARMA Global Media De- Interactive | Ambiant/Environmental FocusFilm Media Piracy Blockr velopment Shanghai / Shanghai + The Visual Asylum / Silver Sydney + FocusFilm Media / Shanghai Interactive | Gaming Yum China Pocket Franchise Accenture Interactive China / Shanghai Merit
Interactive | Gaming Samsung BACK2LIFE Cheil PengTai / Beijing + Cheil Hong Kong / Hong Kong Silver
Interactive | Gaming Tencent Foundation MISSION ENLIGHTENING Hylink Digital Solutions / Guangzhou Gold
Cross-Platform
Cross-Platform | Experiential Marketing Puma Puma Run My Way MediaMonks / Shanghai Merit Pay by Drawing, Google Guess My Sketch Cross-Platform | Experiential Marketing Google Tianyukong / Shanghai Merit Pop-up Store Fabula / Shanghai + Supercell / Shanghai + Burger Cross-Platform | Experiential Marketing Supercell War On The Table Mat Merit King / Shanghai + Ele.me / Shanghai ‘Chuang Cheng Xiang Qing’ The Crossover Tencent video / Beijing + Beijing Timely Culture Media Cross-Platform | Experiential Marketing Tencent video Merit Experience of Xiangxi Culture Co., Ltd. / Beijing Cross-Platform | Experiential Marketing Nestle (China) NESCAFÉ Sense Café Beijing Ogilvy Beijing / Beijing Merit
Cross-Platform | Experiential Marketing 7-ELEVEN Taiwan The Force of Love ADK TAIWAN / Taipei Gold Beijing DiDi Infinity Technology and De- MR AND MRS‘s Premiere - Integrated Beijing DiDi Infinity Technology and Development Co., Cross-Platform | Integrated Campaign Merit velopment Co., Ltd Campaign Ltd / Beijing BE FEARLESS OF AGE, BE FEARLESS TO Grey Advertising Hong Kong LTD / Hong Kong + P&G - Cross-Platform | Integrated Campaign P&G - OLAY Merit CHASE YOUR DREAM. OLAY / Guangzhou Cross-Platform | Integrated Campaign adidas adidas Z.N.E TBWA\Shanghai / Shanghai Merit The Men Worth Being Remembered, This Is Cross-Platform | Integrated Campaign K-Boxing W / Shanghai Merit K-Boxing. Beijing DiDi Infinity Technology and De- The Missing Little Frog of Mine - Integrated Beijing DiDi Infinity Technology and Development Co., Cross-Platform | Integrated Campaign Bronze velopment Co., Ltd Campaign Ltd / Beijing Cross-Platform | Integrated Campaign Mondelez Shanghai Oreo × The Forbidden City BlueFocus Digital / Shanghai Bronze Honor of Kings & M•A•C Collaboration Lip- Cross-Platform | Co-Branding Honor of Kings Honor of Kings / Shenzhen Merit stick: Kiss and persist, we can win Cross-Platform | Co-Branding Scentlibrary #Be Childish# Neone / Shanghai Bronze
Cross-Platform | Co-Branding Mondelez Shanghai Oreo × The Forbidden City BlueFocus Digital / Shanghai Bronze Cross-Platform | Augmented Reality/Virtual Fabula / Shanghai + Supercell / Shanghai + Burger Supercell War On The Table Mat Bronze Reality King / Shanghai + Ele.me / Shanghai Innovation
Innovation | Product Innovation Crayola Eggcite Creativity VMLY&R / shanghai Merit
Innovation | Product Innovation San Jiu Medicine Trade Co., Ltd. 999 Warm-Hearted Leggings Serviceplan China / Beijing Merit
Innovation | Product Innovation WeBank Hear My Love F5 / Shanghai Merit
Innovation | Product Innovation Intel The Last Siberian Tiger RICElebrate / Shanghai Bronze
Innovation | Advertising Technology Innovation Standard Chartered Bank The Algorithm Agent TBWA Hong Kong / Hong Kong Merit
Innovation | Advertising Technology Innovation The Palace Museum Spring Festival in the Forbidden City Tencent Marketing Solution / Beijing Merit
Innovation | Advertising Technology Innovation Digital Suzhou FEINA - the AI design assistant Jung von Matt/Tonghui / Beijing Bronze Ogilvy Shanghai / Shanghai + ARMA Global Media De- Innovation | Advertising Technology Innovation FocusFilm Media Piracy Blockr velopment Shanghai / Shanghai + The Visual Asylum / Bronze Sydney + FocusFilm Media / Shanghai Innovation | Digital Service Innovation Yum China Pocket Franchise Accenture Interactive China / Shanghai Gold
Public Service & CSR Cheil Worldwide Hong Kong / Hong Kong + Monster Public Service & CSR | Non-Profit The Hong Kong Stroke Association Fatal Recognition Merit App Ltd / Hong Kong Public Service & CSR | Non-Profit WWF #No Plastic in Nature# Video LxU / Beijing Merit
Public Service & CSR | Non-Profit WWF #No Plastic in Nature# Installation & Poster LxU / Beijing Merit
Public Service & CSR | Non-Profit Tencent Foundation MISSION ENLIGHTENING Hylink Digital Solutions / Guangzhou Silver CELEBRATE MARRIAGE, REFUSE THE Public Service & CSR | Non-Profit Wildaid i2mago / Guangzhou Gold SLAUGHTER OF SHARKS Public Service & CSR | Corporate Airbnb China The First Start-up Village Airbnb China / Beijing Merit
Public Service & CSR | Corporate 7-ELEVEN Taiwan The Force of Love ADK TAIWAN / Taipei Merit
Public Service & CSR | Corporate Samsung BACK2LIFE Cheil PengTai / Beijing + Cheil Hong Kong / Hong Kong Merit
Public Service & CSR | Corporate Tencent Gongyi One Dollar TOPic / Beijing Bronze HoK & Dunhuang Culture: :Murals Digital Public Service & CSR | Corporate Tencent Gaming TGideas / Shenzhen Bronze Restore H5 Public Service & CSR | Corporate Alibaba Watch Out for This Woman BBDO China / Shanghai Bronze
Public Service & CSR | Corporate 7-ELEVEN Taiwan Instant Lonely Meal ADK TAIWAN / Taipei Gold
Mobile Cheil Worldwide Hong Kong / Hong Kong + Monster Mobile | Mobile Applications The Hong Kong Stroke Association Fatal Recognition Merit App Ltd / Hong Kong Mobile | Mobile Applications Yum China Pocket Franchise Accenture Interactive China / Shanghai Merit
Mobile | Mobile Applications Alipay Face Value F5 / Shanghai Merit
Mobile | Mobile Applications Samsung BACK2LIFE Cheil PengTai / Beijing + Cheil Hong Kong / Hong Kong Bronze
Mobile | Mobile Applications Taipei Blood Center Blood Beacon Wunderman Thompson Taipei / Taipei Silver Blue Moon: the career test hidden in inter- Mobile | Advertising on Mobile Devices MaiMai Maimai / Beijing Merit active drama Mobile | Advertising on Mobile Devices adidas adidas Z.N.E TBWA\Shanghai / Shanghai Merit
Mobile | Advertising on Mobile Devices Yum China Pocket Franchise Accenture Interactive China / Shanghai Silver
Mobile | Innovation in Mobile Yum China Pocket Franchise Accenture Interactive China / Shanghai Merit
Mobile | Innovation in Mobile Huawei Technologies Co Ltd Guardians of Nature Ogilvy Shenzhen / Shenzhen Silver
Social Media What you give to make a living is 'Fu' (Fu Social Media | Branded Social Posts China UnionPay SG / Shanghai Merit means happiness) Social Media | Branded Social Posts Crayola Eggcite Creativity VMLY&R / shanghai Merit
Social Media | Branded Social Posts Yum China Pocket Franchise Accenture Interactive China / Shanghai Merit TOPic / Beijing + Beijing Jingdong Century Trading Social Media | Branded Social Posts JD Computer and Digital Wang Yuan Wanted With 1 Million! Merit Co.,Ltd / Beijing Social Media | Branded Social Posts San Jiu Medicine Trade Co.,Ltd. 999 LOVE WITHOUT ITCH OF HEART Lipstick Serviceplan China / Beijing Merit
Social Media | Branded Social Posts Coca-Cola Share a Hug 2018 World Cup Ogilvy Shanghai / Shanghai + ArsThanea / Warszawa Bronze
Social Media | Branded Social Posts ByteDance Inc. Douyin 717 Gourmet Feast WMY / Beijing Silver
Social Media | Branded Social Posts LEGO TOY THE LEGO TECHNIC CHALLENGE The LEGO Agency / Shanghai Silver Beijing DiDi Infinity Technology and De- Beijing DiDi Infinity Technology and Development Co., Social Media | HTML5 Social Contents The Missing Little frog of Mine - HTML5 Merit velopment Co., Ltd Ltd / Beijing Blue Moon: the career test hidden in inter- Social Media | HTML6 Social Contents MaiMai Maimai / Beijing Merit active drama Social Media | HTML7 Social Contents Wang Lao Ji The Journey Home F5 / Shanghai Merit
Social Media | HTML8 Social Contents JD Night at the shopping cart 180 / Beijing Bronze HoK & Dunhuang Culture: Murals Digital Social Media | HTML9 Social Contents Tencent Gaming TGideas / Shenzhen Silver Restore H5 CELEBRATE MARRIAGE, REFUSE THE Social Media | HTML10 Social Contents Wildaid i2mago / Guangzhou Gold SLAUGHTER OF SHARKS Social Media | Response/Real-time Activity Tmall Global Tmall Global Space Radio QM / Shanghai Merit
Social Media | Response/Real-time Activity FETnet 36 reasons to take a day off BBDO Taiwan / Taipei Bronze
Design
Design | Typography Tmall Tmall Fight-it-out City Tournament Promotion WMY / Beijing Bronze
Design | Packaging Design Ximing Tea Yanao packaging design MC BRAND / Fuzhou Bronze Beijing Tongrentang Pharmaccutical Design | Packaging Design Empereus Superunion China / Beijing Bronze Co.Ltd Design | Design for Good/Green WWF #No Plastic in Nature# Installation & Poster LxU / Beijing Merit
Design | Design for Good/Green Eton Kidd Reborn & Reimagined RICElebrate / Shanghai Silver
Branded Entertainment
Branded Entertainment | Branded Video & Film Joy-City Wild Island W / Shanghai Merit
Branded Entertainment | Branded Video & Film Tung Ho Steel The Strongest Love Dentsu Taiwan Inc. / Taipei Bronze
Branded Entertainment | Branded Video & Film Schroders Taiwan Time Will Tell Dentsu Taiwan Inc. / Taipei Gold Media Arts Lab / Shanghai + Apple / Shanghai + Apple Branded Entertainment | Branded Video & Film Apple China The Bucket Gold / Cupertino + TBWA\Media Arts Lab / Los Angeles Dream back to the Imperial Palace, the Branded Entertainment | Branded IP NONGFU SPRING 1FusionDigital / Shanghai Merit bottle speaks a new story Tencent Technology (Shenzhen) Com- Turn guns into shoes: cross fire X 361° pio- STARNET / Shanghai + Tencent Games / Shenzhen + Branded Entertainment | Branded IP Merit pany Limited neered gun shoes 361 ° / Xiamen Tencent Technology (Shenzhen) Com- Branded Entertainment | Branded IP Catch demon together x Nike : run for fun Tencent Games / Shenzhen + STARNET / Shanghai Merit pany Limited HoK with Ice and Snow World: Traditional Branded Entertainment | Branded IP Tencent Gaming Ice and Snow Art Extends the Vitality of IP TGideas / Shenzhen Merit of the game Branded Entertainment | Branded IP TANGECHE TANGECHE Yelu Plan W / Shanghai Merit
Branded Entertainment | Branded IP Mars Taiwan Ltd. SNICKERS - HUNGER BATTLE BBDO Taiwan / Taipei Bronze
Branded Entertainment | Branded Music Unilever Clear X R!CH Variety Marketing Campaign Genudite / Shanghai Merit All those you don't need anymore, we will Feng Xian District Government of Branded Entertainment | Branded Music adopt and make them into music, designer W / ShangHai Silver Shanghai toys and facia Craft
Craft | Art Direction/Illustration/Typography Brain Magazine Find Your Inner Voice Dentsu Taiwan Inc. / Taipei Merit
Craft | Art Direction/Illustration/Typography LEGO TOY THE LEGO TECHNIC CHALLENGE The LEGO Agency / Shanghai Merit
Craft | Art Direction/Illustration/Typography TANGECHE TANGECHE Yelu Plan W / Shanghai Merit
Craft | Art Direction/Illustration/Typography Penguin Random House North Asia LOSE YOURSELF IN A BOOK Cheil Beijing / Beijing + Cheil Hong Kong / Hong Kong Bronze Cheil Worldwide Hong Kong / Hong Kong + Illusion, Craft | Art Direction/Illustration/Typography Chupa Chups (Snack To Home Limited) A Sweet Escape Silver Bangkok / Bangkok Craft | Art Direction/Illustration/Typography KFC Hong Kong, Jardine Restaurant Group Hot & Spicy (Season 2) Ogilvy Hong Kong / Hong Kong Gold
Craft | Copywriting/Scriptwriting Mars Wrigely Snickers - Hunger Signatures BBDO China / Shanghai Merit
Craft | Copywriting/Scriptwriting ACER Break Away from Unnecessary ADK TAIWAN / Taipei Bronze
Craft | Copywriting/Scriptwriting China UnionPay The Last Transfer of Tang Empire SG / Shanghai Silver Media Arts Lab / Shanghai + Apple / Shanghai + Apple Craft | Video Direction/Editting/Cinematography Apple China The Bucket Silver / Cupertino + TBWA\Media Arts Lab / Los Angeles Craft | Video Direction/Editting/Cinematography Shenzhen Tencent Computer System Co. LTD Time Password XiYong (Beijing) Culture Media co.,LTD / Beijing Gold
Craft | Data Visualization/Info Graphics Digital Suzhou Feina - the Ai design assistant Jung von Matt/Tonghui / Beijing Merit
Craft | Animation/Visual Effects/Motion Graphics adidas adidas Z.N.E TBWA\Shanghai / Shanghai Merit
Craft | Animation/Visual Effects/Motion Graphics OPPO OPPO RENO Motion Design / Shanghai Merit
Craft | Animation/Visual Effects/Motion Graphics TANGECHE TANGECHE Yelu Plan W / Shanghai Bronze Huawei Device Co., Ltd / Beijing + Beijing C&I Digital Technology Company Limited / Beijing + Beijing Huihe Craft | Animation/Visual Effects/Motion Graphics Huawei Device Co., Ltd CHASING LIGHT Silver woofly film and Television Culture Communication Co., Ltd. / Beijing Direct Marketing
Direct Marketing | Social Media/Online Mercedes-Benz Taiwan A-Class Text Test Drive BBDO Taiwan / Taipei Merit The number that defines women is not her Grey Advertising Hong Kong LTD / Hong Kong + P&G - Direct Marketing | Social Media/Online P&G - OLAY Merit age, but her fearless story OLAY / Guang Zhou Direct Marketing | Social Media/Online ByteDance Inc. Douyin 717 Gourmet Feast WMY / Beijing Merit
Direct Marketing | Social Media/Online adidas adidas Z.N.E TBWA\Shanghai / Shanghai Merit
Direct Marketing | Social Media/Online San Jiu Medicine Trade Co., Ltd. 999 Warm-Hearted Leggings Serviceplan China / Beijing Bronze
Direct Marketing | Social Media/Online Yum China Pocket Franchise Accenture Interactive China / Shanghai Silver
Direct Marketing | Cross-platform Laoganma The hotter it is, the hotter it gets i2mago / Guangzhou Merit
Direct Marketing | Live Events/In-Store DiDi Memory Gourmet Shop TDchina / Beijing Merit Ogilvy Shanghai / Shanghai + ARMA Global Media De- Direct Marketing | Live Events/In-Store FocusFilm Media Piracy Blockr velopment Shanghai / Shanghai + The Visual Asylum / Merit Sydney + FocusFilm Media / Shanghai ‘Chuang Cheng Xiang Qing’ The Crossover Tencent video / Beijing + Beijing Timely Culture Media Direct Marketing | Live Events/In-Store Tencent video Bronze Experience of Xiangxi Culture Co., Ltd. / Beijing Direct Marketing | Live Events/In-Store Nestle (China) NESCAFÉ Sense Café Beijing Ogilvy Beijing / Beijing Bronze
Direct Marketing | Live Events/In-Store 7-ELEVEN Taiwan The Force of Love ADK TAIWAN / Taipei Silver
Special Awards
CMO Award 7-ELEVEN Taiwan The Force of Love ADK TAIWAN / Taipei
Agency of the year ADK TAIWAN
Network of the year Ogilvy
Client of the year Tencent
Best of Show China UnionPay The Last Transfer of Tang Empire SG / Shanghai