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Corporate Overview 1 Leading Services with Massive and Highly Engaged User Base Games Long-Form Video • #1 by users in China across • #1 by subscriptions PC and mobile Games News • #1 globally by revenue • #1 news services by MAU Music Digital • #1 music services provider Content Literature • #1 online content library and publisher Weixin & WeChat • #1 mobile community • MAU at 1,251m QQ Communication • QQ mobile devices MAU FinTech at 591m & Social Mobile Payment • #1 by MAU & DAU Cloud Mobile Browser • #1 by MAU Public Cloud Mobile Security • #2 service provider by Utilities • #1 by MAU revenue * All rankings above refer to China market, unless otherwise stated. Company data as of June 30, 2021. 2 Digital Ecosystem Fulfilling Everyday Needs of Consumers 1 billion+ RMB1.6 trillion+ 229 million daily average commercial payment total transaction value generated from total fee-based transactions on Weixin Pay (1) Weixin Mini Programs (2) VAS subscriptions (3) Tencent Weixin Tencent Mini WeiShi Video Video Accounts Games Games Watching Playing videos games 20 Tencent Tencent Health Weixin QQ Health Medipedia Code Seeking medical help Sharing Socialising QQ Music WeSing Communication Listening and Kugou Music Kuwo Music singing Work and collaboration Payment Reading transactions WeCom Tencent Tencent Meeting / Docs VooV Meeting QQ Qidian Weixin Weixin Pay QQ Wallet Reading Reading Reading 1. Since 4Q2019 2. Annual transaction value in 2020 3 3. Fee-based VAS subscriptions as of Jun 30, 2021 Weixin Reshapes Digital Lifestyle in China Weixin Chat Chat and Moments • Weixin Chat provides synchronous communication between mutual contacts Moments Video Accounts • Moments provide asynchronous photo, video and audio sharing Weixin Pay • Easy and secured online/offline transactions • Over 1 billion average commercial transactions per day since 4Q2019 Mini Programs Official Accounts Mini Programs • Provide Weixin users with products, content and services • Assist businesses in building digital presence Connecting People, • 2020 annual transaction value more than doubled YoY Enterprises, Content and Services Official Accounts Weixin Search Weixin Pay • Allow individuals, media and businesses to share original content and engage with readers • Strengthen brand awareness and content management Video Accounts • Facilitate public sharing of video and live streaming content Top Stories Mini Games • Help content creators and brands acquire and manage customers efficiently Largest communication and social service in China for over 1.25 billion MAU (1) 1. As of Jun 30, 2021 4 QQ Caters to Evolving Needs of Young Users Chat & Group Mini Programs QQ Wallet Kandian Synchronous Content & services Mobile payment News feed communication consumption Game interest group Honour of Kings team-up invite Services Game players discuss Online education Access daily services, Articles, images and videos game-related topics and services provided by transportation provided by news media and form teams in game third-party institutions shopping and quality content creators communities entertainment services 591 million QQ MAU (1) on mobile devices 1. As of Jun 30, 2021 5 Embrace Industrial Internet with Comprehensive Technological Capabilities • Extending our strategy of ‘Connection’ to connecting industries, consumers and business partners • Customise smart industry solutions based on Tencent Cloud; leverage our high-DAU products and software, and proprietary technologies to assist enterprises in digital transformation Smart Solutions Retail Healthcare Education Finance Transportation Software and Services Tencent Meeting / WeCom Tencent Docs Weixin Weixin Pay Tencent Security VooV Meeting Technologies Location-based Security Capabilities Autonomous Driving YouTu AI Lab Tencent AI Lab Big Data Analytics Services • Comprehensive range of products and services (>300) on top of computing and storage Infrastructure • Solid infrastructure in 27 regions and 67 availability zones (1) Tencent Cloud • Over 1 million paying customers since 4Q2019 1. As of Jun 30, 2021 6 Embrace future opportunities with proactive investments New market • Businesses accelerate movement online; various industries speed up digitalisation opportunities • Game user base expanded; long-term growth driven by new genres and technologies clearly emerging • Users seek more diverse and nutritious short video content Investees’ value appreciates, while incurring wider losses Tencent is proactively investing for future • Valuation increased: fair value of our listed investees was • Business Services: assist in digitalisation over USD200 billion • Games: focus on high-production value games with global • Several investees at heavy loss stage due to investment appeal in new opportunities • Short-Form Video Content: cultivate differentiated ecosystems • Sustainable Social Value: bring technology benefits to society 7 Promote Sustainable Innovations for Social Value Carbon Neutrality • Realise our aspiration: bring benefits and value to society sustainably by leveraging our technology and products Rural Technology for Senior Revitalisation Citizens and Public Welfare • Broad undertaking to elevate importance of sustainable social value in making product decisions • Established SSV Org to deploy social value initiatives in a FEW professional and entrepreneurial way Provision Assisting with Public Emergencies • Incubate projects in various areas, linking with our existing businesses when appropriate • Promote development of self-sustainable operations in addition to providing donations Education Basic Science • Pursue long-term social value rather than economic profits Innovation • Capital funded by our investment gains Sustainable Social Value 8 Our ESG Commitment and Approach Integrate social responsibility into products and services Promote technological innovation to create long-term value for all stakeholders Environment Social Governance • Carbon neutrality: explore renewable • Privacy and security: adhere to ‘Privacy • Integrity as core value: prevent energy solutions; leverage self- by Design’ and protect user data with corruption with stringent risk developed T-block technology to advanced security technologies management and internal controls optimise power usage efficiency in data centres • Responsibility towards teenage users: • Fostering ecosystem: support the upgrade our Balanced Online growth of third-party partners, promote • AI for Food, Energy and Water Entertainment System; released teenager fair competition and industry (FEW): leverage AI, big data analytics mode in multiple products to advocate collaboration and cloud computing to facilitate digital well-being desert reclamation • Diversity: enhance board diversity in • Fighting COVID-19: Health Code gender, background and expertise facilitates domestic travel and reduces transmission risks for over 1 billion users; Weixin Pay, Mini Programs and other digital tools assisted economic recovery MSCI ESG Rating: BBB | Sustainalytics ESG risk score: 22.9 (1) 1. Out of 100, the lower the better 9 Leading industry in fostering a healthy gameplay environment in China • Pioneered a system for parents to manage minors’ game activity in Feb 2017. Introduced the strictest measures in the industry with mandatory real-name verification, game time and spending limits in Sep 2018 • Further tightened game time and spending limits beyond regulatory requirement in Aug 2021 ✓ Reduced daily time limit to 1 hour on non-statutory holidays and 2 hours on statutory holidays for minors ✓ Prevented in-game spending by players aged under 12 • Crack down misuse of adult accounts and transactions of adult accounts on third-party platforms • Advocating industry-coordinated efforts on 1) regulating minors’ total time spent across games; 2) further researching age-based game classification system; 3) discussing restriction of players aged under 12 from playing games • Players aged under 16 accounted for 2.6% of our China game grossing receipts in 2Q21. Among which, players aged under 12 accounted for 0.3% Feb 2017 Sep 2018 Sep 2019 Aug 2021 Pioneered a system for Upgraded Healthy Took down games Further tightened parents to manage Gameplay System with incompatible with game time and minors’ game activity mandatory real-name Healthy Gameplay spending limits verification, game time System and spending limit 10 1. Business Model Resilient Business Model with Diversified Revenue Streams Revenues by Business Segment (1)(2) (RMB in billions) 532.7 Segment 2% • Enterprise and consumer-driven 500.0 482.1 FinTech and Business • Payments, distribution of wealth management and other 1% FinTech services 5-year Services(2) CAGR 33% 29% • Cloud and other enterprise-facing services, such as smart retail solutions 27% 400.0 377.3 • Enterprise-driven 2% • Social and other advertising inventories: Weixin, QQ, app Online Advertising store, browser, mobile advertising network, etc. 312.7 17% 27% • Media advertising inventories: news, video and music, 2% 17% 300.0 etc. 23% 237.8 18% • Consumer-driven 18% • Mobile games 200.0 19% 31% VAS: Games 32% • PC games 17% 151.9 • Console games 11% 30% 18% 33% 100.0 41% • Consumer-driven 47% • Digital content subscriptions 23% 21% VAS: Social Networks 23% • Membership privileges 24% 23% 24% • Virtual item sales 0.0 (3) 2016 2017 2018 2019 2020 LTM Jun 2021 1. “Others” segment revenues is marked in grey. “Others” segment revenues for 2016-2017 include FinTech and Business Services, and the financials of investment in, production of and distribution of, films and television
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