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PSB TV Viewing PSB Annual Report 2015 TV Viewing annex July 2015 Contents • Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • Genre analysis • Nations/Regions News • Children’s viewing •S4C 2 Background and notes • This document reports, industry recognised, television viewing figures provided by BARB (Broadcasters’ Audience Research Board) which consists of a panel of 5,100 television homes. • In 2010, a new BARB panel was introduced – as a result data pre and post 2010 are based on different viewer panels. In addition, refined geographic boundaries were also introduced. Data comparisons pre and post 2010 should be considered with caution. • Changes made to the BARB reporting system in 2010 now allow broadcasters to retrospectively amend the genre labelling of broadcasts they have aired. These changes will apply to all historic data for respective programmes. The analysis within this report is based on a snapshot of data at a given point in time, therefore any subsequent genre labelling amendments will not be accounted for here. The analysis reported here is based on data generated in April/May 2015. • The analysis presented is based on BARB data extracted from the Kantar Media InfoSys+ system. This system was introduced in 2012 and as a result there maybe some minor data variations compared with previously presented data. • Due to the use of large datasets, there maybe some minor data discrepancies as a result of rounding. 3 Background and notes • Unless stated, all analysis is based on whole days. Peak time is defined as 6pm to 10.30pm. • The analysis looks at trends in viewing across PSB channels; BBC One, BBC Two, ITV, Channel 4, S4C, Channel 5, BBC Three, BBC Four, CBeebies, CBBC, BBC News, BBC Parliament and BBC HD – as well as viewing to the commercial portfolios channels owned by ITV, Channel 4 and Channel 5, and all other multichannel channels. • Channel 4 data for 2009 includes S4C viewing. Following digital switchover in Wales in 2010, S4C ceased to carry Channel 4 programming. Therefore data from 2010 onwards relates to viewing to Channel 4 only. • The majority of the genre analysis focuses on total annual viewing hours, which shows the total annual hours of viewing by an average individual (aged 4+) to a given programme genre. Unless indicated, figures show averages for all viewers aged 4+. • Genre groups used across the viewing analysis are based on Ofcom definitions, which are based on using existing BARB genre groups, or in most cases, combining a number of sub-genres (see Definitions). These definitions vary from genre groups used in previously presented data and therefore comparisons between reports are not recommended. • The main multichannel channel data shown in some genre analysis is based on the most viewed multichannel channel in 2014. The corresponding viewing data from 2009-2014 for this channel is shown. 4 Contents • Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • Genre analysis • Nations/Regions News • Children’s viewing • Annex 5 Definitions: Channel groups Main five PSB BBC portfolio Commercial PSBs' portfolio channels channels channels ITV portfolio Channel 4 portfolio Channel 5 portfolio channels channels channels Multichannels All other remaining BBC One BBC Three ITV+1 Channel 4+1 Channel 5 +1 channels BBC Two BBC Four ITV2 E4 5* ITV BBC HD ITV2+1 E4+1 5*+1 Channel 4* BBC News ITV3 More4 5 USA Channel 5 BBC Parliament ITV3+1 More4+1 5 USA+1 CBeebies ITV4 Film4 Channel 5+24 CBBC ITV4+1 Film4+1 BBC Olympics channels CITV 4Music BBC red button channelsITV Encore 4seven Channel 4 Olympics ITV Encore+1 channels ITVBe ITVBe+1 Channels include HD variants where applicable *Channel 4 data for 2009 includes S4C viewing. Following DSO in Wales in 2010, Channel 4 data from 2010 relates to viewing to Channel 4 only. 6 Definitions: Genre analysis Genre label Definition – BARB genres Genre label Definition – BARB genres UK Drama Drama: Single Plays – UK Comedy Ent: Situation Comedy – UK Drama: Series/Serials - UK Ent: Situation Comedy – US Ent: Situation Comedy - Rest of World UK Soaps Drama: Soaps - UK Ent: Other Comedy Ent: Comedy Stand Up Drama: Other Drama: Single Plays - Non-UK Entertainment Ent: Variety/M.O.R.Music Drama: Single Plays – Generic Ent: Variety/Youth Drama: Soaps - Non-UK Ent: Chat Shows – General Drama: Soaps – Miscellaneous Ent: Chat Shows - Audience Participation Drama: Series/Serials - Non UK Ent: Quiz, Panel and Game Shows Drama: Series/Serials - Generic Ent: Lottery Show/Updates Ent: Animations – Cartoons UK Films Cinema Films: UK Ent: Animations – Puppets TV Films: UK Ent: Family Shows Ent: Special Events Films: Other Cinema Films: US Ent: Reality Cinema Films: Rest of World - Foreign Language Ent: Cookery Cinema Films: Rest of World - English Language Ent: Bollywood Cinema Films: Bollywood Ent: Generic Cinema Films: Generic TV Films: US Music: Classical Music: Classical – General TV Films: Rest of World - Foreign Language Music: Classical - Documentary TV Films: Rest of World - English Language Music: Music: Contemporary – General TV Films: Bollywood Contemporary Music: Contemporary – Documentary TV Films: Generic Music: Contemporary – Performance/Live Other Films (All) Music: Contemporary – Chart Show or Countdown Music: Other Music: Generic Unless stated, analysis is based on ‘Network’ programming as defined by the use of the ‘number of areas’ filter (4+ areas). Genres shown in bold represent PSB genres. 7 Definitions: Genre analysis Genre label Definition – BARB genres Genre label Definition – BARB genres Visual & Performing Arts Arts (All) Documentaries: Documentaries: Human Interest Other Documentaries: Factual Drama Documentaries: Factual Entertainment National/ International News: National/International Documentaries: History News Documentaries: Crime/Real Life Nations & Regions News News: Regional Documentaries: Travel Documentaries: Fly on The Wall Documentaries: Celebrity News: Other News: Generic Documentaries: Generic Weather Weather: National Religion Religious (All) Weather: Regional Current Affairs: Current Affairs: Sport Sport (All) Political/Economical/Social Political/Economical/Social Current Affairs: Other Current Affairs: Consumer Affairs Children’s Children (All) Current Affairs: Special Events Current Affairs: Magazine Party Political Party Political Broadcast (All) Current Affairs: Generic Broadcast Education Education (All) Leisure Interests Hobbies/Leisure (All) Documentaries: Science & Documentaries: Natural History & Nature Natural History Documentaries: Science/Medical Other Other: New Programme Unless stated, analysis is based on ‘Network’ programming as defined by the use of the ‘number of areas’ filter (4+ areas). Genres shown in bold represent PSB genres. 8 Contents • Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • Genre analysis • Nations/Regions News • Children’s viewing • Annex 9 Summary: Hours of viewing • In 2014, individuals aged 4 or over spent 3.7 hours/day watching television – this was down on 3.9 hours in 2013 and the second consecutive period of decline in television viewing . At 3.7 hours/day, viewing levels in 2014 were similar to 2009 (Figure 1). • Television viewing in 2014 ranged from 2.0 hours/day among children and 5.7 hours/day among viewers aged 65 or over. Compared with 2009, viewing levels in 2014 were higher among viewers aged 55 or over and lower among children and those aged between 16-54 (Figure 1). • In 2014, viewing to PSB channels (all BBC channels, ITV, Channel 4 and Channel 5) ranged from 0.8 hours/day among 4-15 year old children and 3.8 hours/day among those aged 65 or over. The average time spent by individuals aged 4 or over watching PSB channels has continued to decline – falling to 2.1 hours/day in 2014, down from 2.5 hours/day in 2010 (Figure 2). • Comparison of the split in television viewing between 2009 and 2014, by channel group, shows that while overall viewing levels among all individuals are similar (3.7 hours/day), viewing has declined across most age groups. Viewing to the main five PSB channels has fallen across all age groups and while BBC portfolio channels have remained stable in their popularity, the commercial portfolio channels have all grown in popularity, accounting for 0.6 hours/day in 2014 compared with 0.4 hours/day in 2009 (Figures 3 & 4). 10 Figure 1 Average hours of daily viewing – Total TV, 2009-2014 Individuals (4+) 6 5.7 5.8 5.8 5.7 5.7 5.3 5.2 5.2 5.2 5.1 Children (4-15) 5 5.0 4.7 4.5 4.5 4.5 Adults 16-24 4.2 4.3 4.1 4.0 4.0 4.0 4 3.9 Adults 25-34 3.7 3.9 3.7 3.9 3.8 3.6 3.3 3.6 3.3 3.3 Adults 35-44 3.4 3.3 3.1 3 2.8 2.7 2.8 2.6 2.6 2.5 Adults 45-54 2.5 2.5 2.3 2.3 2.4 2 2.2 Adults 55-64 2.0 Average hours of viewing per day Average Adults 65+ 1 0 2009 2010 2011 2012 2013 2014 Source: BARB. All Individuals (4+), Network. 11 Figure 2 Average hours of daily viewing – PSB channels, 2009-2014 5 Individuals (4+) Children (4-15) 4.1 4.2 4.2 4.1 4.0 4 3.8 Adults 16-24 3.4 3.3 3.2 3.3 3.1 Adults 25-34 3.0 3 2.7 2.7 2.6 Adults 35-44 2.6 2.5 2.4 2.3 2.4 2.3 2.3 2.2 2.2 2.1 Adults 45-54 2 2.1 2.1 2.0 1.7 1.6 1.8 1.7 1.8 1.8 1.5 Adults 55-64 1.2 1.3 1.3 1.3 1.2 1.1 1.0 1 1.2 1.1 Adults 65+ 1.1 Average hours of viewing per day Average 1.1 1.0 0.8 0 2009 2010 2011 2012 2013 2014 Source: BARB.
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