PSB TV Viewing

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PSB Annual Report 2015 TV Viewing annex

July 2015 Contents

• Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • Genre analysis • Nations/Regions News • Children’s viewing •S4C

2 Background and notes

• This document reports, industry recognised, television viewing figures provided by BARB (Broadcasters’ Audience Research Board) which consists of a panel of 5,100 television homes.

• In 2010, a new BARB panel was introduced – as a result data pre and post 2010 are based on different viewer panels. In addition, refined geographic boundaries were also introduced. Data comparisons pre and post 2010 should be considered with caution.

• Changes made to the BARB reporting system in 2010 now allow broadcasters to retrospectively amend the genre labelling of broadcasts they have aired. These changes will apply to all historic data for respective programmes. The analysis within this report is based on a snapshot of data at a given point in time, therefore any subsequent genre labelling amendments will not be accounted for here. The analysis reported here is based on data generated in April/May 2015.

• The analysis presented is based on BARB data extracted from the Kantar Media InfoSys+ system. This system was introduced in 2012 and as a result there maybe some minor data variations compared with previously presented data.

• Due to the use of large datasets, there maybe some minor data discrepancies as a result of rounding.

3 Background and notes • Unless stated, all analysis is based on whole days. Peak time is defined as 6pm to 10.30pm.

• The analysis looks at trends in viewing across PSB channels; BBC One, BBC Two, ITV, Channel 4, S4C, Channel 5, BBC Three, BBC Four, CBeebies, CBBC, BBC News, BBC Parliament and BBC HD – as well as viewing to the commercial portfolios channels owned by ITV, Channel 4 and Channel 5, and all other multichannel channels.

• Channel 4 data for 2009 includes S4C viewing. Following digital switchover in Wales in 2010, S4C ceased to carry Channel 4 programming. Therefore data from 2010 onwards relates to viewing to Channel 4 only.

• The majority of the genre analysis focuses on total annual viewing hours, which shows the total annual hours of viewing by an average individual (aged 4+) to a given programme genre. Unless indicated, figures show averages for all viewers aged 4+.

• Genre groups used across the viewing analysis are based on Ofcom definitions, which are based on using existing BARB genre groups, or in most cases, combining a number of sub-genres (see Definitions). These definitions vary from genre groups used in previously presented data and therefore comparisons between reports are not recommended.

• The main multichannel channel data shown in some genre analysis is based on the most viewed multichannel channel in 2014. The corresponding viewing data from 2009-2014 for this channel is shown.

4 Contents

5 Definitions: Channel groups

Main five PSB BBC portfolio Commercial PSBs' portfolio channels channels channels ITV portfolio Channel 4 portfolio Channel 5 portfolio channels channels channels Multichannels All other remaining BBC One BBC Three ITV+1 Channel 4+1 Channel 5 +1 channels BBC Two BBC Four ITV2 E4 5* ITV BBC HD ITV2+1 E4+1 5*+1 Channel 4* BBC News ITV3 More4 5 USA Channel 5 BBC Parliament ITV3+1 More4+1 5 USA+1 CBeebies ITV4 Film4 Channel 5+24 CBBC ITV4+1 Film4+1 BBC Olympics channels CITV 4Music BBC red button channelsITV Encore 4seven Channel 4 Olympics ITV Encore+1 channels ITVBe ITVBe+1

Channels include HD variants where applicable *Channel 4 data for 2009 includes S4C viewing. Following DSO in Wales in 2010, Channel 4 data from 2010 relates to viewing to Channel 4 only.

6 Definitions: Genre analysis Genre label Definition – BARB genres Genre label Definition – BARB genres UK Drama Drama: Single Plays – UK Comedy Ent: Situation Comedy – UK Drama: Series/Serials - UK Ent: Situation Comedy – US Ent: Situation Comedy - Rest of World UK Soaps Drama: Soaps - UK Ent: Other Comedy Ent: Comedy Stand Up Drama: Other Drama: Single Plays - Non-UK Entertainment Ent: Variety/M.O.R.Music Drama: Single Plays – Generic Ent: Variety/Youth Drama: Soaps - Non-UK Ent: Chat Shows – General Drama: Soaps – Miscellaneous Ent: Chat Shows - Audience Participation Drama: Series/Serials - Non UK Ent: Quiz, Panel and Game Shows Drama: Series/Serials - Generic Ent: Lottery Show/Updates Ent: Animations – Cartoons UK Films Cinema Films: UK Ent: Animations – Puppets TV Films: UK Ent: Family Shows Ent: Special Events Films: Other Cinema Films: US Ent: Reality Cinema Films: Rest of World - Foreign Language Ent: Cookery Cinema Films: Rest of World - English Language Ent: Bollywood Cinema Films: Bollywood Ent: Generic Cinema Films: Generic TV Films: US Music: Classical Music: Classical – General TV Films: Rest of World - Foreign Language Music: Classical - Documentary TV Films: Rest of World - English Language Music: Music: Contemporary – General TV Films: Bollywood Contemporary Music: Contemporary – Documentary TV Films: Generic Music: Contemporary – Performance/Live Other Films (All) Music: Contemporary – Chart Show or Countdown Music: Other Music: Generic

Unless stated, analysis is based on ‘Network’ programming as defined by the use of the ‘number of areas’ filter (4+ areas). Genres shown in bold represent PSB genres. 7 Definitions: Genre analysis

Genre label Definition – BARB genres Genre label Definition – BARB genres Visual & Performing Arts Arts (All) Documentaries: Documentaries: Human Interest Other Documentaries: Factual Drama Documentaries: Factual Entertainment National/ International News: National/International Documentaries: History News Documentaries: Crime/Real Life Nations & Regions News News: Regional Documentaries: Travel Documentaries: Fly on The Wall Documentaries: Celebrity News: Other News: Generic Documentaries: Generic

Weather Weather: National Religion Religious (All) Weather: Regional

Current Affairs: Current Affairs: Sport Sport (All) Political/Economical/Social Political/Economical/Social

Current Affairs: Other Current Affairs: Consumer Affairs Children’s Children (All) Current Affairs: Special Events Current Affairs: Magazine Party Political Party Political Broadcast (All) Current Affairs: Generic Broadcast

Education Education (All) Leisure Interests Hobbies/Leisure (All)

Documentaries: Science & Documentaries: Natural History & Nature Natural History Documentaries: Science/Medical Other Other: New Programme

Unless stated, analysis is based on ‘Network’ programming as defined by the use of the ‘number of areas’ filter (4+ areas). Genres shown in bold represent PSB genres. 8 Contents

9 Summary: Hours of viewing

• In 2014, individuals aged 4 or over spent 3.7 hours/day watching television – this was down on 3.9 hours in 2013 and the second consecutive period of decline in television viewing . At 3.7 hours/day, viewing levels in 2014 were similar to 2009 (Figure 1).

• Television viewing in 2014 ranged from 2.0 hours/day among children and 5.7 hours/day among viewers aged 65 or over. Compared with 2009, viewing levels in 2014 were higher among viewers aged 55 or over and lower among children and those aged between 16-54 (Figure 1).

• In 2014, viewing to PSB channels (all BBC channels, ITV, Channel 4 and Channel 5) ranged from 0.8 hours/day among 4-15 year old children and 3.8 hours/day among those aged 65 or over. The average time spent by individuals aged 4 or over watching PSB channels has continued to decline – falling to 2.1 hours/day in 2014, down from 2.5 hours/day in 2010 (Figure 2).

• Comparison of the split in television viewing between 2009 and 2014, by channel group, shows that while overall viewing levels among all individuals are similar (3.7 hours/day), viewing has declined across most age groups. Viewing to the main five PSB channels has fallen across all age groups and while BBC portfolio channels have remained stable in their popularity, the commercial portfolio channels have all grown in popularity, accounting for 0.6 hours/day in 2014 compared with 0.4 hours/day in 2009 (Figures 3 & 4).

10 Figure 1

Average hours of daily viewing – Total TV, 2009-2014

Individuals (4+) 6 5.7 5.8 5.8 5.7 5.7 5.3 5.2 5.2 5.2 5.1 Children (4-15) 5 5.0 4.7 4.5 4.5 4.5 Adults 16-24 4.2 4.3 4.1 4.0 4.0 4.0 4 3.9 Adults 25-34 3.7 3.9 3.7 3.9 3.8 3.6 3.3 3.6 3.3 3.3 Adults 35-44 3.4 3.3 3.1 3 2.8 2.7 2.8 2.6 2.6 2.5 Adults 45-54 2.5 2.5 2.3 2.3 2.4 2 2.2 Adults 55-64 2.0

Average hours of viewing per day Average Adults 65+ 1

0 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), Network. 11 Figure 2

Average hours of daily viewing – PSB channels, 2009-2014

5 Individuals (4+)

Children (4-15) 4.1 4.2 4.2 4.1 4.0 4 3.8 Adults 16-24 3.4 3.3 3.2 3.3 3.1 Adults 25-34 3.0 3 2.7 2.7 2.6 Adults 35-44 2.6 2.5 2.4 2.3 2.4 2.3 2.3 2.2 2.2 2.1 Adults 45-54 2 2.1 2.1 2.0 1.7 1.6 1.8 1.7 1.8 1.8 1.5 Adults 55-64 1.2 1.3 1.3 1.3 1.2 1.1 1.0 1 1.2 1.1 Adults 65+ 1.1 Average hours of viewing per day Average 1.1 1.0 0.8

0 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), Network. PSB channels = Main five PSB channels + BBC portfolio channels. 12 Figure 3

Average hours of daily viewing by channel group – Total TV, 2009

3.7 2.3 2.6 3.4 3.6 4.2 4.7 5.2 Average hours/day 6.0 Multichannels

5.0 0.7 0.4 4.0 1.0 0.1 Commercial 1.2 PSBs' portfolio 0.4 1.0 channels 3.0 1.1 0.1 1.1 0.5 BBC portfolio 0.4 0.1 0.4 channels 0.2 0.9 2.0 0.5 0.2 4.0 1.0 0.2 0.5 3.0 Main five PSB 2.2 0.3 0.2 2.4 1.0 0.2 1.9 1.6 channels 1.1 Average hours of viewing per day Average 0.8 0.0 Individuals Children Adults 16- Adults 25- Adults 35- Adults 45- Adults 55- Adults 65+ (4+) (4-15) 24 34 44 54 64

Source: BARB. All Individuals (4+), Network. 13 Figure 4

Average hours of daily viewing by channel group – Total TV, 2014

3.7 2.0 2.3 2.8 3.3 4.1 5.0 5.7 Average hours/day 6.0 Multichannels 5.0 1.1

1.2 0.7 4.0 Commercial 0.2 PSBs' portfolio 1.2 0.8 channels 3.0 1.0 1.1 0.2 0.6 BBC portfolio 0.6 1.0 0.2 channels 2.0 0.2 0.5 0.8 3.6 0.8 0.5 0.2 2.8 0.5 0.2 Main five PSB 1.0 1.9 0.3 0.2 2.1 channels 0.2 1.5 1.1 Average hours of viewing per day Average 0.6 0.9 0.0 Individuals Children Adults 16- Adults 25- Adults 35- Adults 45- Adults 55- Adults 65+ (4+) (4-15) 24 34 44 54 64

Source: BARB. All Individuals (4+), Network. 14 Contents

15 Summary: Channel Reach – main five PSB channels and PSB families • The average weekly reach of each of the main five PSB channels fell between 2013 and 2014. The combined average weekly reach of the main five PSB channels fell from 86.7% in 2013 to 85.2% in 2014 - the third consecutive period of decline since 2011 (Figure 5).

• BBC One’s average weekly reach fell from 75.5% in 2013 to 73.6% in 2014 – over the same period BBC Two’s average weekly reach fell from 49.9% to 48.1% (Figure 5).

• ITV’s average weekly reach stood at 60.2% in 2014 – down from 62.7% in 2013. Channel 4 and Channel 5 average weekly reach figures fell to 45.5% and 35.9%, respectively (Figure 5).

• Similarly, there was a fall in the average weekly of each of the PSB families between 2013 and 2014, among all individuals. The BBC family saw its reach fall from 84.2% in 2013 to 82.5% in 2014 – over the same period the average weekly reach of the ITV family fell from 73.4% to 71.0%. The combined reach of the Channel 4 family fell to 62.5% in 2014, from 64.6% in 2013 and Channel 5’s combined reach fell to 42.8%. 2014 was the third consecutive period of decline in the average weekly reach of each of the PSB families (Figure 6).

• Similar trends in the average weekly reach of PSB families were noted among 16-34 year old viewers and those aged 35 or over. The average weekly reach of the Channel 4 family among 16-34 year olds remains on par with that of the ITV family and the average weekly reach of each of the families is higher among viewers aged 35 or over compared with all individuals (Figures 7 and 8).

16 Figure 5

Average weekly reach of the main PSB channels – All Individuals, 2009-2014

100% 88.1% 88.4% 89.0% 88.2% BBC One 86.7% 85.2%

78.6% 79.0% 77.8% 80% 77.3% 75.5% BBC Two 73.6% 68.1% 68.0% 66.7% 63.8% 62.7% 60% 55.9% 55.2% 54.6% 60.2% ITV 51.8% 49.9% 48.1% 54.1% 53.4% 53.3% 50.6% Channel 4 48.0% 40% 45.5% 39.6% 40.3% 40.4% 39.0% 36.9% 35.9% Channel 5 Average weekly reach (%) Average 20% Main five PSB channels 0% 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. S4C average weekly reach 2014 = 0.5%. 17 Figure 6

Average weekly reach of the PSB families – All Individuals, 2009-2014

100% BBC family 86.7% 85.8% 84.7% 85.8% 84.2% 82.5% 80% 75.0% 75.4% 75.7% 73.9% 73.4% 71.0% 66.2% 66.5% 67.4% ITV family 65.9% 64.6% 62.5% 60%

43.7% 44.6% 44.9% 44.6% Channel 4 family 43.5% 42.8% 40%

Channel 5 family

Average weekly reach (%) Average 20%

0% 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), Network. PSB portfolio groups including main PSB channels. Reach criteria: 15 consecutive minutes, full weeks used. 18 Figure 7

Average weekly reach of the PSB families – Adults 16-34, 2009-2014

100% BBC family

80% 78.3% 76.6% 75.7% 76.8% 74.4% 72.0% 66.1% 66.7% ITV family 65.8% 64.9% 63.3% 60.9% 60% 65.3% 65.5% 66.2% 63.9% 62.7% 60.0% Channel 4 family 38.3% 37.6% 38.2% 37.2% 40% 35.4% 34.6%

Channel 5 family

Average weekly reach (%) Average 20%

0% 2009 2010 2011 2012 2013 2014

Source: BARB. Adults 16-34, Network. PSB portfolio groups including main PSB channels. Reach criteria: 15 consecutive minutes, full weeks used. 19 Figure 8

Average weekly reach of the PSB families – Adults 35+, 2009-2014

100% 92.1% 92.8% 92.4% 91.7% BBC family 91.3% 90.9% 83.0% 83.4% 82.4% 81.9% 81.7% 80.3% 80% 72.2% 70.5% 70.8% 71.0% 70.0% 68.5% ITV family

60% 49.5% 51.3% 51.4% 51.4% 50.9% 50.6% Channel 4 family 40%

Channel 5 family

Average weekly reach (%) Average 20%

0% 2009 2010 2011 2012 2013 2014

Source: BARB. Adults 35+, Network. PSB portfolio groups including main PSB channels. Reach criteria: 15 consecutive minutes, full weeks used. 20 Summary: Channel Reach: PSB families BBC • In 2014, the average weekly reach of the entire BBC family of channels was 82.5%. The combined weekly reach of the two main PSB channels, BBC One and BBC Two, stood at 77.1%, with an additional 5.4% in reach represented by the portfolio channels. The average weekly reach of the most popular of the BBC portfolio channels, BBC Three, stood at 19.1%.

• Between 2013 and 2014, the combined average weekly reach of BBC One and BBC Two fell from 79.0% to 77.1% and the combined reach of the portfolio channels increased only slightly (5.2% in 2013, 5.4% in 2014) – this resulted in an overall decline in the reach of the BBC family from 84.2% to 82.5% (Figure 9).

ITV • Compared with the BBC family, the ITV portfolio channels represent twice the amount of additional reach (10.8% in 2014) as the BBC portfolio channels (5.4%). In 2014, the combined average weekly reach of all ITV channels was 71.0% - the portfolio channels represented 10.8% in additional reach to the main ITV channel (60.2%).

• ITV’s average weekly reach has been in decline since 2009 – the growth in the number and popularity of the portfolio channels has helped the ITV family maintain a combined reach figure of over 70%. Between 2013 and 2014, ITV’s average weekly reach fell by over two points (62.7% to 60.2%) and the additional reach from the portfolio channels remained stable (10.7% in 2013, 10.8% in 2014) – this resulted in a 2.4 percentage point decline in the combined family reach from 73.4% to 71.0% (Figure 10).

21 Summary: Channel Reach: PSB families

Channel 4 • Channel 4’s average weekly reach fell from 48.0% in 2013 to 45.5% in 2014 – over the same period the additional reach from the portfolio channels increased marginally from 16.6% to 17.0%. The combined reach of the Channel 4 family fell from 64.6% to 62.5%.

• While the average weekly reach of the main channel has fallen steadily from 54.1% in 2009 to 45.5% in 2014, the additional reach from the portfolio channels has increased year-on-year and represented the highest levels of additional reach when compared against the other channel families (Figure 11).

Channel 5 • The average weekly reach of the Channel 5 family of channels has remained fairly steady over the analysis period (43.7% in 2009, 42.8% in 2014). While the average weekly reach of the main PSB channel has fallen steadily from 40.4% in 2011 to 35.9% in 2014, the additional reach of the portfolio channels has increased from 4.5% in 2011 to 6.9% in 2014 – over this period the number of portfolio channels operated by the group has also increased (Figure 12).

22 Figure 9

Average weekly reach of total BBC portfolio split by main PSB channels and portfolio channels – All Individuals, 2009-2014

84.7% 85.8% 86.7% 85.8% 84.2% 82.5% Average weekly reach 100% 2014 average weekly reach: BBC Three 19.1% 3.4% 3.8% 4.2% 4.6% 80% 5.2% 5.4% BBC Four 13.9% BBC News 10.5% BBC Parliament 0.5% CBeebies 8.3% 60% CBBC 5.1%

82.5% 40% 81.3% 82.0% 81.2% 79.0% 77.1% BBC portfolio channels - Additional reach

Average weekly reach (%) Average 20% BBC One & BBC Two - Combined weekly reach 0% 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all BBC channels combined, BBC One + BBC Two and the additive reach from the portfolio channels. 23 Figure 10

Average weekly reach of total ITV portfolio split by main PSB channel and portfolio channels – All Individuals, 2009-2014

75.0% 75.4% 75.7% 73.9% 73.4% 71.0% Average weekly reach 100%

2014 average weekly reach: ITV+1 12.3% 80% ITV2 21.8% ITV2+1 7.6% 6.9% 7.4% 9.0% ITV3 14.0% 10.0% 10.7% 10.8% ITV3+1 2.6% 60% ITV4 12.1% ITV4+1 1.0% CITV 3.2% ITV Encore 0.6% 40% ITV Encore+1 0.1% ITV Be 1.0% 68.1% 68.0% 66.7% 63.8% 62.7% 60.2% ITV Be+1 0.1%

Average weekly reach (%) Average 20% ITV portfolio channels - Additional reach

0% ITV - Average weekly 2009 2010 2011 2012 2013 2014 reach

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all ITV channels combined, ITV and the additive reach from the portfolio channels. 24 Figure 11

Average weekly reach of total Channel 4 portfolio split by main PSB channel and portfolio channels – All Individuals, 2009-2014

66.2% 66.5% 67.4% 65.9% 64.6% 62.5% Average weekly reach 100% 2014 average weekly reach: Channel 4+1 13.2% E4 14.7% 80% E4+1 8.9% More4 13.6% More4+1 2.7% Film4 12.4% 60% 12.1% 13.1% 14.1% 15.3% 16.6% Film4+1 4.5% 17.0% 4Music 3.8% 4seven 5.3% 40% Channel 4 portfolio channels - Additional 54.1% 53.4% 53.3% 50.6% 48.0% 45.5% reach

Average weekly reach (%) Average 20% Channel 4 - Average weekly reach 0% 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all Channel 4 channels combined, Channel 4 and the additive reach from the portfolio channels. 25 Figure 12

Average weekly reach of total Channel 5 portfolio split by main PSB channel and portfolio channels – All Individuals, 2009-2014

43.7% 44.6% 44.9% 44.6% 43.5% 42.8% Average weekly reach 100% 2014 average weekly reach: Channel 5+1 5.9% 5* 7.6% 80% 5*+1 0.2% 5USA 7.3% 5USA+1 1.0% Channel 5+24 1.9% 60%

4.1% 4.3% 4.5% 5.6% Channel 5 portfolio 40% 6.6% 6.9% channels - Additional reach Channel 5 - Average Average weekly reach (%) Average 20% 39.6% 40.3% 40.4% 39.0% 36.9% 35.9% weekly reach

0% 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all Channel 5 channels combined, Channel 5 and the additive reach from the portfolio channels. 26 Summary: Portfolio channels

BBC • Among all individuals, there was a decline in the average weekly reach of all BBC portfolio channels between 2013 and 2014. BBC Three, the most popular of the portfolio channels, saw its average weekly reach fall from 21.1% in 2013 to 19.1% in 2014 – the channel’s reach peaked at 23.6% in 2011. The average weekly reach of BBC News fell from 11.4% in 2013 to 10.5% in 2014 (Figure 13).

• Among 16-34 year olds, the average weekly reach of all the BBC portfolio channels fell between 2013 and 2014, with the exception of CBeebies. BBC Three’s average weekly reach fell to 24.9% in 2014 – over five points lower than its peak in 2011 (30.6%). The average weekly reach of the BBC News channel more than halved in 2014 (3.3%) compared with its peak in 2011 (6.8%) (Figure 17).

• BBC Four is more popular among viewers aged 35 or over than younger adults – its average weekly reach remained stable at 20.8% in 2014 compared with the peak of 21.0% in 2013. While BBC News attracts a larger proportion of viewers aged 35 or over, the channel saw its reach among this audience fall slightly from 16.0% in 2013 to 15.0% in 2014 (Figure 21).

27 Summary: Portfolio channels

ITV • Among all individuals, a number of ITV portfolio channels experienced a decline in average weekly reach between 2013 and 2014, including ITV+1 (13.4% to 12.3%), ITV2 (24.7% to 21.9%) and ITV3 (15.3% to 14.0%). The broadcaster launched a number of new portfolio channels during the course of 2014, with the weekly reach of ITVBe averaging at 1.0% (Figure 14).

• Among 16-34 viewers, with the exception of ITV3+1 and the newly launched channels, all ITV portfolio channels saw a decline in their average weekly reach figures between 2013 and 2014. The average weekly reach of ITV2, the most popular of the broadcaster’s portfolio channels, fell from 26.4% in 2013 to 23.3% in 2014 – this was down over four percentage points compared with its peak of 27.7% in 2011 (Figure 18).

• ITV+1, ITV3 and ITV4 are all more popular among viewers aged 35 or over compared with 16-34 year olds. While ITV2 remains the most popular among those aged 35 or over in terms of reach, the channel saw its average weekly reach fall from 25.4% in 2013 to 22.9% in 2014 (Figure 22).

28 Summary: Portfolio channels Channel 4 • The weekly reach of Channel 4+1, E4, More 4 and Film4 is similar among viewers aged 4+, averaging between 12-15% in 2014. The average weekly reach of E4 rose marginally from 14.5% in 2013 to 14.7% in 2014 and that of Film4+1 increased from 3.5% to 4.5% over the same period. The average weekly reach of most other channels fell (Figure 15).

• Among 16-34 year old viewers, E4 remains the Channel 4 portfolio channel that reaches the highest level of viewers – its reach stood at 24.4% in 2014 compared with 24.2% in 2013 (Figure 19).

• Among viewers aged 35 or over, More4 is the most popular of Channel 4’s portfolio channels in terms of average weekly reach (17.8% in 2014). The average weekly reach of Film4+1 increased from 4.1% in 2013 to 5.3% in 2014 among this audience (Figure 23).

Channel 5 • Among all individuals, the Channel 5 portfolio channels maintained their respective average weekly reach figures between 2013 and 2014. The was a decline in the average weekly reach of 5*+1 from 1.0% in 2013 to 0.2% in 2014 – although this maybe related to the fact that the channel came off air for some months during the course of 2014. The broadcaster launched Channel 5+24 in 2014 (Figure 16).

• 5* was the most popular of Channel 5’s portfolio channels based on average weekly reach among 16- 34 year olds - its reach stood at 6.9% in 2014 (Figure 20).

• Among viewers aged 35 or over, 5USA was the most popular of the broadcaster’s portfolio channels with an average weekly reach of 10.1% in 2014 – the average weekly reach for 5* stood at 9.0% in 2014 (Figure 24).

29 Figure 13

Average weekly reach of BBC portfolio channels – All Individuals, 2009-2014

Average weekly reach (%) Average weekly reach (%) 19.9% 0.3% 22.4% 0.5% BBC BBC Three 23.6% 0.5% 23.3% 2009 Parliament 0.5% 21.1% 2010 0.5% 19.1% 0.5% 2011 8.4% 8.2% 10.1% 2012 8.7% BBC Four 11.9% CBeebies 9.1% 14.1% 2013 8.7% 14.2% 8.4% 13.9% 2014 8.3%

1.2% 5.2% 3.2% 6.9% BBC HD 3.5% CBBC 7.3% 4.2% 6.9% 1.2% 6.0% 0.0% 5.1%

8.4% 11.5% BBC News 12.6% 11.6% 11.4% 10.5%

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. BBC HD ceased broadcasting in March 2013. 30 Figure 14

Average weekly reach of ITV portfolio channels – All Individuals, 2009-2014

Average weekly reach (%) Average weekly reach (%) 11.0% 12.1% 10.6% 13.1% ITV+1 12.5% ITV4 12.9% 13.4% 12.2% 12.3% 2009 12.1% 3.5% 2010 0.8% 3.7% 1.4% 3.8% 0.7% CITV 3.6% 2011 ITV4+1 1.0% 3.8% 1.1% 3.2% 2012 1.0% 21.5% 23.2% 2013 24.9% ITV2 25.1% ITV Encore 24.7% 2014 21.9% 0.6% 7.3% 9.0% 7.3% ITV2+1 8.7% ITV Encore+1 8.7% 7.6% 0.1% 13.0% 15.2% 15.7% ITV3 15.8% ITV Be 15.3% 14.0% 1.0% 1.1% 1.9% 2.0% ITV3+1 2.0% ITV Be+1 2.0% 2.6% 0.1% Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. ITV+1 commenced BARB reporting in January 2011. ITV Encore & ITV Be channels commenced BARB reporting in mid/late 2014. 31 Figure 15

Average weekly reach of Channel 4 portfolio channels – All Individuals, 2009-2014

Average weekly reach (%) Average weekly reach (%) 12.6% 9.9% 14.4% 12.0% 15.8% 13.3% Channel 4+1 15.7% Film4 14.3% 14.8% 2009 13.6% 13.2% 12.4% 2010 13.7% 2.2% 15.2% 2011 2.6% E4 14.9% Film4+1 2.7% 14.5% 2012 2.8% 14.5% 3.5% 14.7% 2013 4.5% 8.9% 3.8% 9.5% 2014 3.9% 9.4% 4.2% E4+1 9.1% 4Music 3.9% 9.1% 3.8% 8.9% 3.8% 13.6% 14.4% 15.3% More 4 15.4% 4seven 2.5% 14.8% 5.6% 13.6% 5.3% 2.6% 2.6% 2.9% More4+1 2.7% 3.0% 2.7%

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. 4seven commenced BARB reporting in July 2012. 32 Figure 16

Average weekly reach of Channel 5 portfolio channels – All Individuals, 2009-2014

Average weekly reach (%) Average weekly reach (%)

7.2% 7.7% 0.3% 2009 8.0% Channel 5+1 5USA 4.6% 2010 7.8% 6.1% 2011 7.7% 5.9% 7.3% 2012 7.7% 2013 1.1% 7.7% 1.4% 2014 7.6% 1.4% 5* 5USA+1 7.7% 1.4% 7.4% 1.5% 7.6% 1.0%

1.0% 1.2% 1.3% 5*+1 Channel 5+24 1.0% 1.0% 0.2% 1.9%

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. Channel 5+1 commenced BARB reporting in December 2011. Channel 5+24 commenced BARB reporting in February 2014. 33 Figure 17

Average weekly reach of BBC portfolio channels – Adults 16-34, 2009-2014

Average weekly reach (%) Average weekly reach (%) 26.9% 0.1% 28.8% 0.2% BBC BBC Three 30.6% 0.2% 29.9% 2009 Parliament 0.1% 27.0% 2010 0.2% 24.9% 0.1% 2011 4.8% 11.1% 4.8% 2012 10.7% BBC Four 5.0% CBeebies 10.9% 5.6% 2013 10.4% 5.1% 10.1% 4.7% 2014 10.2%

1.2% 3.0% 2.5% 3.8% BBC HD 3.0% CBBC 4.3% 3.2% 4.0% 1.0% 3.4% 0.0% 2.6%

4.9% 5.6% BBC News 6.8% 5.4% 5.3% 3.3%

Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. BBC HD ceased broadcasting in March 2013. 34 Figure 18

Average weekly reach of ITV portfolio channels – Adults 16-34, 2009-2014

Average weekly reach (%) Average weekly reach (%) 8.7% 9.0% 9.7% 9.6% ITV+1 10.6% ITV4 8.8% 11.1% 8.5% 9.8% 2009 8.0% 2.7% 2010 0.7% 2.6% 1.0% 2.9% 0.5% CITV 2.7% 2011 ITV4+1 0.6% 2.8% 0.7% 2.0% 2012 0.5% 25.7% 25.5% 2013 27.7% ITV2 26.9% ITV Encore 26.4% 2014 23.3% 0.2% 10.2% 11.1% 9.4% ITV2+1 10.4% ITV Encore+1 10.3% 9.1% 0.0% 6.3% 6.5% 5.9% ITV3 5.5% ITV Be 4.9% 4.0% 1.3% 0.5% 0.8% 0.8% ITV3+1 0.8% ITV Be+1 0.8% 0.9% 0.0% Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. ITV+1 commenced BARB reporting in January 2011. ITV Encore & ITV Be channels commenced BARB reporting in mid/late 2014. 35 Figure 19

Average weekly reach of Channel 4 portfolio channels – Adults 16-34, 2009-2014

Average weekly reach (%) Average weekly reach (%) 16.9% 10.2% 17.6% 11.3% 18.0% 11.5% Channel 4+1 17.2% Film4 11.8% 15.5% 2009 11.2% 13.5% 10.1% 2010 24.5% 2.2% 25.4% 2011 2.3% E4 24.9% Film4+1 2.4% 24.9% 2012 2.5% 24.2% 2.9% 24.4% 2013 3.6% 16.6% 6.6% 17.0% 2014 6.7% 16.5% 7.4% E4+1 16.3% 4Music 6.6% 15.8% 6.4% 14.9% 6.0% 14.2% 12.0% 12.5% More 4 12.4% 4seven 2.5% 11.0% 5.7% 9.5% 5.0% 2.8% 2.4% 2.6% More4+1 2.7% 2.6% 2.2%

Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. 4seven commenced BARB reporting in July 2012. 36 Figure 20

Average weekly reach of Channel 5 portfolio channels – Adults 16-34, 2009-2014

Average weekly reach (%) Average weekly reach (%)

6.0% 5.5% 0.2% 2009 5.9% Channel 5+1 5USA 4.3% 2010 5.1% 5.3% 2011 5.0% 4.7% 4.0% 2012 9.3% 2013 1.1% 8.2% 1.1% 2014 8.2% 1.1% 5* 5USA+1 7.4% 1.1% 7.2% 1.1% 6.9% 0.5%

1.3% 1.5% 1.7% 5*+1 Channel 5+24 1.1% 1.0% 0.2% 1.5%

Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. Channel 5+1 commenced BARB reporting in December 2011. Channel 5+24 commenced BARB reporting in February 2014. 37 Figure 21

Average weekly reach of BBC portfolio channels – Adults 35+, 2009-2014

Average weekly reach (%) Average weekly reach (%) 17.9% 0.5% 20.6% 0.7% BBC BBC Three 21.8% 0.7% 22.0% 2009 Parliament 0.7% 20.2% 2010 0.7% 18.2% 0.7% 2011 11.7% 4.7% 14.5% 2012 5.8% BBC Four 17.2% CBeebies 6.1% 20.5% 2013 5.8% 21.0% 5.5% 20.8% 2014 5.3%

1.5% 2.4% 3.8% 3.9% BBC HD 4.2% CBBC 4.1% 5.2% 3.7% 1.5% 3.2% 0.0% 2.8%

11.3% 15.8% BBC News 17.1% 16.1% 16.0% 15.0%

Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. BBC HD ceased broadcasting in March 2013. 38 Figure 22

Average weekly reach of ITV portfolio channels – Adults 35+, 2009-2014

Average weekly reach (%) Average weekly reach (%) 13.6% 15.2% 12.1% 16.3% ITV+1 14.7% ITV4 16.5% 15.8% 15.7% 15.1% 2009 15.9% 1.6% 2010 0.9% 1.9% 1.7% 1.8% 1.0% CITV 1.8% 2011 ITV4+1 1.3% 1.9% 1.5% 1.6% 2012 1.3% 21.0% 23.7% 2013 25.6% ITV2 25.9% ITV Encore 25.4% 2014 22.9% 1.0% 6.5% 8.7% 7.1% ITV2+1 8.6% ITV Encore+1 8.6% 7.5% 0.1% 18.3% 21.5% 22.8% ITV3 23.2% ITV Be 22.7% 21.1% 1.0% 1.6% 2.6% 2.8% ITV3+1 2.8% ITV Be+1 2.9% 3.8% 0.1% Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. ITV+1 commenced BARB reporting in January 2011. ITV Encore & ITV Be channels commenced BARB reporting in mid/late 2014. 39 Figure 23

Average weekly reach of Channel 4 portfolio channels – Adults 35+, 2009-2014

Average weekly reach (%) Average weekly reach (%) 11.4% 10.9% 14.1% 13.7% 16.1% 15.5% Channel 4+1 16.3% Film4 16.8% 15.8% 2009 16.1% 14.5% 14.9% 2010 9.3% 2.5% 11.6% 2011 3.0% E4 11.2% Film4+1 3.2% 10.9% 2012 3.1% 11.0% 4.1% 11.4% 2013 5.3% 5.9% 2.3% 6.7% 2014 2.4% 6.8% 2.6% E4+1 6.6% 4Music 2.8% 6.7% 2.8% 6.9% 2.9% 15.2% 17.5% 18.9% More 4 19.0% 4seven 2.8% 18.8% 6.4% 17.8% 6.2% 2.7% 3.1% 3.3% More4+1 3.1% 3.5% 3.3%

Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. 4seven commenced BARB reporting in July 2012. 40 Figure 24

Average weekly reach of Channel 5 portfolio channels – Adults 35+, 2009-2014

Average weekly reach (%) Average weekly reach (%)

8.8% 9.9% 0.3% 2009 10.3% Channel 5+1 5USA 5.2% 2010 10.4% 7.1% 2011 10.4% 7.2% 10.1% 2012 7.3% 2013 1.2% 8.2% 1.7% 2014 8.1% 1.7% 5* 5USA+1 8.7% 1.8% 8.5% 1.9% 9.0% 1.3%

0.9% 1.1% 1.3% 5*+1 Channel 5+24 1.1% 1.2% 0.3% 2.5%

Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. Channel 5+1 commenced BARB reporting in December 2011. Channel 5+24 commenced BARB reporting in February 2014. 41 Contents

42 Summary: Channel shares

• In 2009, the main five PSB channels accounted for 57.8% of all viewing – this share ranged from 36.0% among children and 77.0% among viewers aged 65 or over. The BBC portfolio channels accounted for 4.3% of all viewing in 2009 – these channels were particularly popular among children (10.1%). The commercial portfolio channels represented 11.3% of all viewing, rising to 18.0% among 16-24 year olds. All other remaining channels represented just over a quarter of viewing (26.5%) - this share fell by age group from 41.7% among children to 13.4% among viewers aged 65 or over (Figures 25 and 26).

• Similar patterns in channel share trends by channel group are noted during the peak time daypart. While the share of peak time viewing represented by the main five PSB channels fell from 66.0% in 2009 to 59.4% in 2014, this group of channels remains the most popular during this slot across all age groups. The combined peak time share of the main five PSB channels and their respective portfolio channels fell by almost two percentage points, from 79.6% in 2009 to 77.7% in 2014 (Figures 27 and 28).

• The main five PSB channels represented 51.2% of all viewing in 2014, ranging from 30.5% among children to 64.0% among those aged 65 or over. The BBC and commercial portfolio channels gained share between the two periods - as a result the PSB broadcasters were able to maintain a combined share of viewing over 70% (73.4% in 2009, 71.9% in 2014) (Figure 29).

43 Summary: Channel shares • Following a fall in its channel share between 2012 (21.3%) and 2013 (21.0%) , BBC One’s share rose to 21.7% in 2014 – the highest level over the course of the analysis period. ITV’s share rose between 2012(14.9%) and 2013 (15.3%) and fell to 14.7% in 2014. BBC Two’s share also rose in 2014 while Channel 4 and Channel 5 experienced marginal falls in share. The combined share of BBC’s portfolio channels fell from 5.6% in 2013 to 5.4% in 2014 – over the same period the combined share of ITV portfolio channels fell from 7.7% to 7.3%. The Channel 4 portfolio channels represented 6.1% of viewing in 2014 – higher than Channel 4 which represented 4.8% of viewing (Figure 29).

• Among 16-34 year olds, BBC One, BBC Two and ITV all attract lower shares of viewing when compared with all individuals. Channel 4 represented 6.4% of viewing by this age group, compared with 4.8% among all individuals – similarly, the Channel 4 portfolio channels represented a greater share of 16-34 viewing (10.7% in 2014) than across all individuals (6.1% in 2014) (Figure 30).

• The main five PSB channels accounted for 56.3% of viewing by adults aged 35 or over in 2014 – this was down marginally on the combined share of 56.7% in 2013. These channels account for a greater share of viewing across this age group compared with all individuals (51.2% in 2014) and 16-34 year olds (39.3% in 2014). ITV’s share among this age group fell from 16.8% in 2013 to 15.9% in 2014 (Figure 31).

• While all television households now have access to multichannel services, analysis of trends in channel shares among individuals shows that while the main five PSB channels experienced a decline in viewing over the years, they maintain a combined share of over half of all viewing in 2014 (51.2%). The growth in popularity of the portfolio channels has meant the PSB broadcasters accounted for over 70% of viewing – although this share fell from 72.5% in 2013 to 71.9% in 2014 (Figure 29). 44 Summary: Channel shares

• The share of viewing accounted for by the PSB channels varies across multichannel platform – these channels accounted for 64.6% of viewing in homes with digital terrestrial television only compared with 46.7% of viewing among those with digital cable or satellite television only. These trends are likely to linked to the number of channels available across different platforms (Figure 32).

• Many viewers will have access to different platforms across different television sets in the home and may even run different platforms through the same set. Analysis of viewing by ‘signal’ shows that over half (51.5%) of all viewing to the PSB channels took place through the digital terrestrial ‘signal’ in 2014 – a third took place through digital satellite and 14.4% through digital cable (Figure 33).

45 Figure 25

All day channel shares by channel group - 2009

100% 13.4% 22.3% Multichannels 26.5% 28.2% 33.7% 32.6% 30.9% 7.4% 80% 41.7% 2.2% 9.5% 11.3% 11.7% 2.9% 11.8% Commercial PSBs' 60% 4.3% 14.9% 3.0% 18.0% 4.2% portfolio channels 11.8% 6.3% 6.1% 40% 10.1% 77.0% BBC portfolio 65.2% 57.8% 57.1% channels 53.1% Channel share (%) 46.0% 41.8% 20% 36.0% Main five PSB channels 0% Individuals Children Adults 16- Adults 25- Adults 35- Adults 45- Adults 55- Adults 65+ (4+) (4-15) 24 34 44 54 64

Source: BARB. All Individuals (4+), Network. 46 Figure 26

All day channel shares by channel group - 2014

100%

19.2% 25.0% Multichannels 28.1% 29.1% 34.1% 34.0% 32.7% 80% 42.9% 12.9%

15.4% 3.9% 15.3% 15.2% Commercial PSBs' 60% 15.4% 18.0% 3.8% portfolio channels 5.4% 21.8% 4.0% 14.0% 5.9% 7.3% 40% 6.7% 12.6% BBC portfolio 64.0% channels 55.8% 51.7% Channel share (%) 51.2% 46.0% 20% 37.3% 40.6% 30.5% Main five PSB channels 0% Individuals Children Adults 16- Adults 25- Adults 35- Adults 45- Adults 55- Adults 65+ (4+) (4-15) 24 34 44 54 64

Source: BARB. All Individuals (4+), Network. 47 Figure 27

Peak time channel shares by channel group - 2009

100% 10.0% 16.3% 20.3% 22.3% Multichannels 26.5% 26.2% 24.3% 7.0% 33.6% 1.9% 80% 8.9% 10.5% 10.5% 2.5% 11.0% 3.1% 16.8% 14.4% 2.8% 3.4% Commercial PSBs' 60% 11.7% 4.3% 3.8% portfolio channels 5.1%

40% 81.1% 72.2% BBC portfolio 66.0% 61.2% 64.5% channels 52.7% 54.9% Channel share (%) 49.4% 20% Main five PSB channels 0% Individuals Children Adults 16- Adults 25- Adults 35- Adults 45- Adults 55- Adults 65+ (4+) (4-15) 24 34 44 54 64

Source: BARB. All Individuals (4+), Network. Peak time = 18:00-22:30. 48 Figure 28

Peak time channel shares by channel group - 2014

100% 15.2% 22.3% 22.3% 19.1% Multichannels 27.4% 28.4% 26.8% 35.4% 80% 12.3% 13.9% 14.4% 13.8% 3.7% 14.4% 3.6% Commercial PSBs' 60% 3.9% 20.7% 18.0% 3.4% 14.4% 4.1% portfolio channels 4.2% 4.2% 5.7% 40% 68.8% BBC portfolio 63.4% 59.4% 60.6% channels 54.6% Channel share (%) 47.8% 49.3% 20% 44.5% Main five PSB channels 0% Individuals Children Adults 16- Adults 25- Adults 35- Adults 45- Adults 55- Adults 65+ (4+) (4-15) 24 34 44 54 64

Source: BARB. All Individuals (4+), Network. Peak time = 18:00-22:30. 49 Figure 29

Channel shares for the main PSB channels and their portfolio channels – All Individuals, 2009-2014

57.8% 55.4% 53.6% 52.1% 51.1% 51.2% Main five PSBs combined 100% Multichannels 26.5% 26.7% 26.2% 26.5% 27.5% 28.1% Channel 5 portfolio channels 80% Channel 4 portfolio channels 1.3% 1.4% 1.5% 1.8% 1.9% 1.9% 4.8% 5.2% 5.7% 5.9% 6.1% 6.1% ITV portfolio channels 5.3% 5.9% 7.1% 7.4% 7.7% 60% 4.3% 5.5% 7.3% 4.9% 5.9% BBC portfolio channels 4.5% 6.2% 5.6% 5.4% 6.8% 4.4% 4.2% 6.2% 4.1% 4.0% Channel 5 5.9% 5.6% 4.9% 4.8% 40% 17.8% Channel 4 17.0% 16.0% 14.9% 15.3% 14.7% ITV 7.5% 6.9% 6.1% 6.1% Channel share (%) 6.6% 5.8% 20% BBC Two

20.9% 20.8% 20.7% 21.3% 21.0% 21.7% BBC One

0% 2009 2010 2011 2012 2013 2014

Source: BARB, All Individuals (4+), Network. 50 Figure 30

Channel shares for the main PSB channels and their portfolio channels – Adults 16-34, 2009-2014

44.3% 44.3% 42.1% 40.3% 38.8% 39.3% Main five PSBs combined 100% Multichannels

33.1% 32.8% 32.3% 33.0% 34.5% 34.1% 80% Channel 5 portfolio channels Channel 4 portfolio channels 1.6% 1.6% 1.4% 1.8% 2.0% 1.9% 9.0% 9.0% 9.7% ITV portfolio channels 60% 10.1% 10.3% 10.7% 5.7% 5.7% 6.8% BBC portfolio channels 6.9% 7.2% 7.0% 6.2% 6.8% 7.5% 4.2% 4.1% 7.9% 7.1% 7.1% Channel 5 40% 4.1% 4.1% 3.9% 4.0% 7.8% 7.9% 7.3% 6.8% 6.4% 6.4% Channel 4 13.4% 13.5% 12.7% Channel share (%) 11.6% 11.8% 11.8% ITV 20% 5.0% 4.5% 4.1% 3.5% 3.6% 3.6% BBC Two 13.9% 14.4% 13.9% 14.4% 13.2% 13.6% BBC One 0% 2009 2010 2011 2012 2013 2014

Source: BARB, Adults 16-34, Network. 51 Figure 31

Channel shares for the main PSB channels and their portfolio channels – Adults 35+, 2009-2014

64.6% 61.0% 59.1% 57.7% 56.7% 56.3% Main five PSBs combined 100% Multichannels 22.6% 23.3% 22.8% 23.0% 24.0% 25.0% Channel 5 portfolio channels 80% 1.2% 1.4% 1.6% 1.9% 2.0% 3.5% 4.1% 4.6% 4.9% 2.0% Channel 4 portfolio channels 5.1% 5.1% 5.0% 6.0% 7.3% 7.6% 3.0% 7.8% 7.4% 5.2% 4.3% 4.5% ITV portfolio channels 60% 4.8% 4.9% 4.4% 4.2% 6.7% 4.5% 4.3% 5.9% 4.2% 4.0% BBC portfolio channels 5.7% 5.4% 4.7% 4.5% 19.8% Channel 5 40% 18.7% 17.5% 16.4% 16.8% 15.9% Channel 4 8.7% 8.0% 7.7% 7.2% 6.7% 7.0% ITV Channel share (%) 20% BBC Two 24.2% 23.7% 23.7% 24.4% 24.3% 24.8% BBC One 0% 2009 2010 2011 2012 2013 2014

Source: BARB, Adults 35+, Network. 52 Figure 32

PSB channels’ share in homes with different television platforms – Individuals, 2009-2014

100.0% 100.0% 100.0% 100.0% 100% Individuals - All homes

80% 74.2% 71.2% 69.7% Analogue 68.8% 66.7% Terrestrial only 64.6% 62.1% 60.9% 59.5% 58.3% 60% 56.7% 56.6% Digital Terrestrial 51.6% 51.7% only 48.4% 49.9% 40% 45.8% 46.7%

Digital Cab/Sat

Channel share (%) only 20%

0% 2009 2010 2011 2012 2013 2014

Source: BARB, Individuals (4+), Network. PSB channels = Main five PSB channels + BBC portfolio channels. ‘Digital Cab/Sat only’ refers to homes with Digital Cable and/or Digital Satellite but no Digital Terrestrial television. 53 Figure 33

Viewing to PSB channels by platform – All Individuals, 2014

0.3%

14.4%

Digital terrestrial

Digital satellite 51.5% Digital cable 33.7%

Other Platforms

Source: BARB, All Individuals (4+), Network. PSB channels = Main five PSB channels + BBC portfolio channels. Data refers to actual ‘signal’ through which channel is viewed. 54 Contents

55 Summary: Age Profile

• In 2009, BBC One, BBC Two and ITV attracted relatively larger proportions of viewers aged 55 or over compared with the profile of all television viewers and the two other PSB channels, Channel 4 and Channel 5. In 2014, similar trends are noted – furthermore, the proportion of viewers aged 55 or over increased across Total TV, BBC One, BBC Two and ITV. The proportion of Channel 4 viewers aged 45-54 increased from 15.4% in 2009 to 18.0% in 2014, as the proportion of viewers aged 65 or over fell from 24.0% to 21.9% over the same period. (Figures 34 and 35).

• Given the niche programming and targeting of most of the portfolio channels across the broadcasters, the profile of these channels can vary significantly to that of the main five PSB channels.

• The profile of BBC Three was similar in 2009 and 2014, attracting a relatively young audience. In comparison, BBC Four which attracts an older audience, attracted a larger proportion of viewers aged 55 or over in 2014 compared with 2009. Similarly, there was a notable shift in the profile of audiences to BBC News between the two periods – viewers aged 65 or over represented 41.8% of its audience in 2014 compared with 31.4% in 2009 (Figure 36).

• ITV2, ITV3, ITV4 and their respective ‘+1’ channels all attracted a greater proportion of viewers aged 65 or over in 2014 compared with 2009. The newly launched ITVBe attracted an audience similar in profile to ITV2, while ITV Encore’s profile was relatively older with 44.9% aged 65 or over in its launch year (Figure 37).

56 Summary: Age Profile

• Between 2009 and 2014 the proportion of Channel 4+1’s audience that was aged between 16-44 fell from 55.9% to 44.7% as the proportion of those aged 45 or over increased from 34.1% to 48.2%. The proportion of More 4’s audience aged 55 or over rose from 30.8% in 2009 to 48.3% in 2014 (Figure 38).

• 5*, 5USA and their respective ‘+1’ channels all attracted relatively older audiences in 2014 compared with 2009. On 5USA, the proportion of viewers aged 65 or over increased from 22.1% to 41.5%. The profile of viewers to Channel5+24 was marginally older than the profile of Channel 5+1 in 2014 (Figure 39).

• Between 2009 and 2014, there was an increase in the proportion of all television audiences aged 45 or over from 55.3% to 61.4%. Similar trends were noted in the proportion of older viewers tuning in across all channel groups. The main five PSB channels attracted the largest proportion of viewers aged 45 or over , followed by the commercial PSB portfolio channels group (Figures 40 and 41).

57 Figure 34

Age profile of viewers – Total TV and main five PSB channels, 2009

100%

23.3% 24.0% 27.4% 33.4% 29.9% 80% 35.1% Adults 65+ 15.9% 14.3% 17.1% Adults 55-64 60% 17.7% 19.0% 18.7% 16.1% 15.4% Adults 45-54 15.9% Profile (%) 16.8% Adults 35-44 40% 15.7% 15.3% 14.8% 15.7% 15.5% Adults 25-34 14.0% 12.0% 13.6% 13.0% 13.3% 20% Adults 16-24 9.0% 10.5% 8.2% 8.7% 8.9% 9.8% 6.9% Children (4-15) 4.7% 4.6% 6.2% 9.2% 6.2% 7.5% 6.8% 0% 4.8% 4.9% Total TV BBC One BBC Two ITV Channel 4 Channel 5

Source: BARB. All Individuals (4+), Network. 58 Figure 35

Age profile of viewers – Total TV and main five PSB channels, 2014

100%

21.9% 28.1% 28.2% 33.6% 80% 39.0% 40.0% Adults 65+ 14.4% 16.5% 16.2% Adults 55-64 60% 17.2% 18.0% Adults 45-54 19.3% 19.5% 16.8% 17.4% Profile (%) Adults 35-44 40% 18.1% 15.5% 12.6% 16.2% 16.1% 13.1% Adults 25-34 11.2% 15.0% Adults 16-24 20% 10.9% 10.4% 10.3% 11.2% 8.7% 7.2% 7.1% 7.0% 9.1% 6.8% Children (4-15) 4.2% 5.7% 8.0% 3.8% 6.2% 7.2% 0% 3.9% 3.2% 5.5% Total TV BBC One BBC Two ITV Channel 4 Channel 5

Source: BARB. All Individuals (4+), Network. 59 Figure 36

Age profile of viewers – BBC portfolio channels, 2009 and 2014

2009 2014

100% 2.4% 6.0% 2.9% 4.1% 3.6% 3.9% 2.9% 8.4% 3.4% 11.7% 3.9% 3.5% 8.7% 5.9% 5.1% 4.7% 28.6% 9.1% 8.7% 31.4% 9.4% 17.4% 13.4% 40.7% 80% 14.4% 44.2% 7.1% 41.8% 44.2% 18.8% 13.9% 5.8% 5.0% 4.0% Adults 65+

18.4% Adults 55-64 60% 22.1% 21.9% 27.2% 16.0% 22.7% 26.9% 18.6% Adults 45-54 17.6% 22.5% 17.4% Profile (%) 21.5% 21.0% 18.8% 40% 22.7% 14.9% 15.8% 7.9% Adults 35-44 69.6% 69.0% 10.9% 18.1% 13.2% 17.5% Adults 25-34 14.4% 20% 18.6% 15.5% 21.4% 16.7% 19.1% 9.9% 16.8% 33.7% Adults 16-24 30.9% 10.7% 8.6% 9.2% 6.4% 5.4% 4.3% 12.3% 3.6% 4.5% 4.0% 10.6% 4.6% Children (4-15) 2.7% 2.6% 2.5% 2.2% 0% 2.7% 4.3% 2.9% 1.5% 1.8% 2.8% 1.6% BBC BBC Three Three CBBC CBBC BBC BBC BBC HD BBC HD CBeebies CBeebies BBC Four BBC Four Parliament Parliament BBC News BBC News

Source: BARB. All Individuals (4+), Network. 60 Figure 37

Age profile of viewers –ITV portfolio channels, 2009 and 2014

2009 2014 100% 5.7% 2.9% 3.7% 11.5% 9.6% 3.0% 9.0% 3.5% 9.1% 8.4% 4.2% 14.7% 9.3% 21.0%20.1% 21.9% 19.8% 4.6% 27.9% 9.7% 12.1% 13.6% 30.4% 11.0% 14.1% 11.1% 18.5% 80% 39.2% 36.7% 16.1% 13.7% 44.9% 54.6% 17.7% 12.0% 19.7%10.1% 21.3% 17.8% 18.8% Adults 65+ 24.3% 18.4% 3.8% 25.4% 6.3% 18.4% 60% 19.2% 20.1% 22.9% 26.9% Adults 55-64

20.9% 15.9% 18.4% 27.8% 18.1% 24.2% 20.6% 26.4% 15.6% Adults 45-54 25.7% 23.8% 19.1% Profile (%) 40% 20.7% 23.4% 24.3% 17.5% 18.2%22.0% Adults 35-44 17.2% 17.6% 12.0% 63.2% 59.7% 15.0% 21.3% 16.9% 16.3% 16.7% 12.3% 13.7% 13.9% 11.6% 13.7% Adults 25-34 20% 18.2% 12.7% 14.4% 11.2% 15.3%11.7% 15.6% 9.3% 13.9% 9.1% 8.7% 7.0% 8.0% 15.9% 7.8% 10.3% 8.3% 8.3% Adults 16-24 5.0% 7.4% 5.9% 5.0% 4.0% 2.1% 10.7% 3.4% 5.5% 7.3% 9.6% 2.7% 8.7% 9.7% 2.4% 2.9% 3.5% 6.8% 6.7% 3.9% 5.0% 5.7% 5.7% 1.8% 3.8% 3.2% 4.6% 0% 2.7% 1.6% 2.1% 2.0% 0.5% Children (4-15) ITV2 ITV3 ITV4 ITV2 ITV3 ITV4 CITV CITV ITVBe ITVBe ITV +1 ITV +1 ITV2 +1 ITV3 +1 ITV4 +1 ITV2 +1 ITV3 +1 ITV4 +1 ITVBe +1 ITVBe +1 ITV Encore ITV Encore ITV Encore +1 ITV Encore ITV Encore +1 ITV Encore

Source: BARB. All Individuals (4+), Network. 61 Figure 38

Age profile of viewers – Channel 4 portfolio channels, 2009 and 2014

2009 2014

100% 3.8% 2.9% 2.3% 4.4% 3.7% 4.5% 8.1% 8.4% 4.0% 5.2% 4.8% 10.1% 12.8% 15.3% 18.2% 7.3% 7.8% 16.8% 14.9% 7.1% 16.0% 9.6% 10.1% 23.7% 12.3% 12.5% 14.3% 28.8% 14.3% 13.5% 14.0% 13.1% 80% 15.4% 15.6% 16.0% 16.3% 15.2% 18.3% 19.0% 19.7% Adults 65+ 13.7% 14.6% 20.6% 14.0% 14.6% 18.3% 21.3% 18.8% 20.0% 19.5% Adults 55-64 60% 19.9% 18.5% 21.5% 19.6% 21.2% 23.6% 24.5% 20.7% 22.0% Adults 45-54 25.7% 24.9% 19.0%

Profile (%) 20.1% 19.7% 22.7% 16.8% 18.6% 17.7% Adults 35-44 40% 16.5% 16.1% 21.2% 17.4% 15.3% 25.1% 13.0% Adults 25-34 28.5% 28.4% 19.9% 14.3% 16.6% 12.8% 14.1% 16.8% 24.4% 24.1% 10.7% 20.3% 15.3% 12.6% 11.4% Adults 16-24 20% 15.1% 12.6% 9.8% 9.4% 10.8% 11.4% 9.2% 8.9% 19.0% 8.8% 8.1% 10.2% Children (4-15) 6.9% 13.5% 10.1% 12.9% 12.2% 10.8% 11.0% 5.9% 7.4% 6.6% 7.6% 7.1% 6.6% 8.2% 0% 3.6% 4.8% 5.0% E4 E4 +1 +1 E4+1 E4+1 Film4 Film4 More4 More4 More4 More4 4 +1 4 +1 4Music 4Music 4seven 4seven Channel Channel Film4 +1 Film4 +1

Source: BARB. All Individuals (4+), Network. 62 Figure 39

Age profile of viewers –Channel 5 portfolio channels, 2009 and 2014

2009 2014 100% 5.0% 11.7% 11.3% 13.1% 9.1% 16.3% 22.1% 22.6% 21.1% 19.3%

11.6% 14.8% 80% 14.7% 14.3% 41.5% 20.3% Adults 65+ 15.3% 21.4% 15.5% 19.7% 25.3% 19.6% Adults 55-64 60% 20.8% 22.2% 17.3% 20.0% 17.4% Adults 45-54 19.2% 20.9%

Profile (%) 23.9% 20.5% 17.7% 25.5% Adults 35-44 40% 21.3% 13.3% 19.6% 15.7% 15.6% 14.2% Adults 25-34 13.5% 16.8% 14.5% 15.6% 10.9% 20% 14.5% 12.9% Adults 16-24 11.9% 11.6% 7.3% 13.6% 9.7% 7.3% 11.0% 8.6% 9.4% 6.7% 14.6% 7.1% 6.3% Children (4-15) 12.4% 4.8% 7.3% 5.9% 6.2% 6.5% 8.4% 0% 4.8% 2.4% 2.7% 4.2% 5* 5* +1 +1 5* +1 5* +1 5 +1 5 +1 5 USA 5 USA 5 USA 5 USA 5 +24 5 +24 Channel Channel Channel Channel

Source: BARB. All Individuals (4+), Network. 63 Figure 40

Age profile of viewers by channel group, 2009

100% 12.0% 15.3% 11.8% 23.3% 30.9% 10.8% 13.4% 80% 13.3% 11.4% Adults 65+ 15.9% 17.2% 16.7% Adults 55-64 60% 17.9% 14.9% 16.1% Adults 45-54 17.9%

Profile (%) 16.0% 15.9% 40% 17.6% Adults 35-44 15.3% 15.9% 14.8% 14.0% 11.7% Adults 25-34 12.0% 20% 10.5% 9.5% 13.2% Adults 16-24 8.2% 21.6% 6.0% 14.5% Children (4-15) 9.2% 5.7% 9.7% 0% Total TV Main five PSB BBC portfolio Commercial All other channels channels PSBs' portfolio channels channels

Source: BARB. All Individuals (4+), Network. 64 Figure 41

Age profile of viewers by channel group, 2014

100% 20.1% 19.2% 28.1% 23.7% 80% 35.1% 11.7% 14.7% Adults 65+ 16.6% 16.5% 60% 12.3% Adults 55-64 18.0% 17.4% 16.7% Adults 45-54 16.8% 13.7% Profile (%) 40% 14.6% Adults 35-44 17.0% 12.6% 12.6% 14.7% 13.2% Adults 25-34 11.3% 8.9% 12.8% 20% 10.9% 8.7% Adults 16-24 8.6% 10.3% 7.2% 18.5% 5.2% Children (4-15) 8.0% 7.3% 12.2% 0% 4.7% Total TV Main five PSB BBC portfolio Commercial All other channels channels PSBs' portfolio channels channels

Source: BARB. All Individuals (4+), Network. 65 Summary: Socio-economic profile

• Analysis of the socio-economic profile of audiences shows that between 2009 and 2014 there was an increase in the proportion represented by ABC1 viewers across Total TV and the main five PSB channels. Across all television channels, ABC1 viewers accounted for 45.1% of the audience in 2014, up from 43.3% in 2009. Similar increases were noted across each of the main five PSB channels with the BBC channels continuing to attract a higher proportion of this demographic compared with other PSB channels (Figures 42 and 43).

• The socio-economic profile of most channels in BBC’s portfolio remained fairly stable between 2009 and 2014. ABC1 viewers represented 52.0% of all viewers to BBC News in 2014, down from 56.8% in 2009 – similarly the proportion of viewers to BBC Parliament represented by ABC1 viewers fell from 49.5% to 44.4% over this period. ABC1 viewers accounted for 47.6% of viewers to CBeebies in 2014 – up from 42.3% in 2009 (Figure 44).

• The split between ABC and C2DE viewers across the various ITV portfolio channels remained fairly stable between 2009 and 2014, at around 40%:60%. Half of all viewers (50.7%) to ITV Encore were from the ABC1 socio-economic group (SEG) (Figure 45).

• The proportion of viewers to More4 from the ABC1 group increased from 43.4% in 2009 to 46.4% in 2014 – over this period ABC1 viewers accounted for a declining share of Film4+1 viewers, falling from 43.4% to 38.1% (Figure 46).

66 Summary: Socio-economic profile

• The socio-economic profile of Channel 5’s portfolio channels were similar across the two analysis periods. The two ‘catch-up’ channels attracted similar viewer profiles with ABC1 viewers accounting for 37.3% of viewers to Channel5 +1 and 39.3% of Channel 5+24 viewers (Figure 47).

• The increase in the ABC1 profile of viewers across all television from 43.3% in 2009 to 45.1% in 2014 was driven by increases in the share of audiences from the SEG across the main five PSB channels (43.1% to 47.4%) and, to a lesser extent, the BBC portfolio channels (47.9% to 49.0%). The ABC1 profile of the commercial portfolio channels combined remained stable (39.3% in 2009, 39.8% in 2014) and fell across ‘all other channels’ (44.7% to 42.8%) (Figures 48 and 49).

67 Figure 42

Socio-economic profile of viewers – Total TV and main five PSB channels, 2009

100%

36.0% 33.7% 32.5% 36.9% 80% 41.5% 43.7% DE

60% 19.1% 18.3% 20.7% 19.4% C2 20.8% 20.8% Profile (%) 40% 26.4% 26.5% C1 26.0% 26.0% 24.3% 21.2% 20% AB 20.7% 22.7% 17.4% 13.5% 17.7% 14.3% 0% Total TV BBC One BBC Two ITV Channel 4 Channel 5

Source: BARB. All Individuals (4+), Network. 68 Figure 43

Socio-economic profile of viewers – Total TV and main five PSB channels, 2014

100%

24.9% 32.1% 26.9% 30.4% 80% 34.8% 37.2% DE 20.1% 60% 21.6% 22.8% 22.3% 24.8% 22.4% C2

Profile (%) 27.0% 40% 26.3% 25.2% 26.4% C1 25.0% 24.3% 20% 28.0% AB 25.1% 20.9% 19.8% 15.4% 16.2% 0% Total TV BBC One BBC Two ITV Channel 4 Channel 5

Source: BARB. All Individuals (4+), Network. 69 Figure 44

Socio-economic profile of viewers – BBC portfolio channels, 2009 and 2014

2009 2014 100% 9.2% 22.7% 24.2% 25.3% 27.3% 32.0% 28.6% 32.7% 35.5% 35.2% 34.4% 32.2% 80% 26.0% 41.1%

17.6% DE 18.5% 17.9% 60% 19.3% 25.1% 15.0% 21.3% 22.7% 25.7% 20.4% 22.6% 14.5% 32.0% C2 26.1%

Profile (%) 27.4% 40% 32.7% 25.1% 29.1% 16.8% 22.9% 24.1% 27.0% 26.9% 25.4% 24.9% C1 20% 32.8% 33.6% 30.0% 26.9% 27.6% 24.0% 20.6% 23.5% 17.7% 20.3% 16.9% 20.3% 18.1% AB 0% BBC BBC Three Three CBBC CBBC BBC BBC BBC HD BBC HD CBeebies CBeebies BBC Four BBC Four Parliament Parliament BBC News BBC News

Source: BARB. All Individuals (4+), Network. 70 Figure 45

Socio-economic profile of viewers –ITV portfolio channels, 2009 and 2014

2009 2014 100%

32.0% 30.4% 35.0% 36.1% 34.3%36.1% 37.8% 38.4% 39.5%36.4% 39.4% 80% 41.2% 40.5%43.4%42.8% 40.5% 42.7%43.6% 47.5% DE 60% 17.2% 20.8% 29.5% 25.1%21.9% 24.1% 23.0% 12.0% 24.5% 23.7% 22.2% 21.0% 22.6% 24.9% 21.4% 23.3% 19.4% 16.4% 23.9% C2

Profile (%) 40% 27.8%

27.3% 28.6% 19.8% 25.0% 22.1%25.6%24.1%26.1%21.3% 21.2% 19.0% 23.3% 24.4%25.3% 22.0% 22.2% 24.5% C1 20% 20.8%

22.9% 20.2% 16.9% 16.9% 16.3% 16.5%15.9%18.2% 16.7% 12.4%14.8% 12.6% 14.8%14.6%14.0% 15.1% 12.5% 11.8% 11.8% AB 0% ITV2 ITV3 ITV4 ITV2 ITV3 ITV4 CITV CITV ITVBe ITVBe ITV +1 ITV +1 ITV2 +1 ITV3 +1 ITV4 +1 ITV2 +1 ITV3 +1 ITV4 +1 ITVBe +1 ITVBe +1 ITV Encore ITV Encore ITV Encore +1 ITV Encore ITV Encore +1 ITV Encore

Source: BARB. All Individuals (4+), Network. 71 Figure 46

Socio-economic profile of viewers – Channel 4 & portfolio channels, 2009 and 2014

2009 2014 100%

27.8% 31.9% 32.0% 30.3% 32.7% 32.6% 30.1% 32.2% 31.9% 32.4% 34.0% 34.9% 36.1% 80% 39.6% 38.1% 39.5% 41.0% DE C2 24.9% 60% 23.4% C1 22.8% 20.7% 22.7% 25.6% 21.7% 22.4% 20.5% 21.7% 23.9% 24.0% 25.4% 23.3% 24.1% 22.4% AB

Profile (%) 26.3% 40% 26.0% 30.4% 28.1% 26.7% 27.9% 28.3% 26.5% 26.2% 25.9% 26.3% 25.4% 27.1% 22.8% 22.2% 22.8% 23.5% 20% 20.4%

21.3% 17.5% 16.9% 17.1% 16.8% 18.2% 17.2% 18.7% 17.9% 18.4% 19.6% 16.3% 18.1% 15.7% 12.8% 15.4% 12.3% 0% E4 E4 E4+1 E4+1 Film4 Film4 More4 More4 +1 +1 4Music 4Music 4seven 4seven Film4 +1 Film4 +1 More4 +1 More4 +1 Channel 4 Channel Channel 4 Channel

Source: BARB. All Individuals (4+), Network. 72 Figure 47

Socio-economic profile of viewers –Channel 5 portfolio channels, 2009 and 2014

2009 2014 100%

34.6% 36.8% 80% 39.7% 38.8% 41.1% 39.5% 38.2% 46.2% 48.1% 46.3% DE 60% 23.7% 21.6% 23.9% C2 21.4% 21.6% 23.3% 25.5% Profile (%) 21.0% 40% 19.7% 23.6% C1 23.9% 26.4% 24.5% 24.1% 22.7% 25.1% 19.7% 25.3% 20% 20.9% 17.6% AB 15.0% 15.3% 15.2% 14.6% 13.1% 13.3% 11.1% 11.3% 12.5% 14.2% 0% 5* 5* 5* +1 5* +1 +1 +1 5 USA 5 USA +24 +24 Channel5 Channel5 5 USA +1 5 USA +1 Channel 5 Channel Channel 5 Channel

Source: BARB. All Individuals (4+), Network. 73 Figure 48

Socio-economic profile of viewers by channel group, 2009

100%

30.1% 33.0% 80% 36.0% 37.2% 39.1%

DE 60% 22.0% 22.2% 20.7% 19.7% 21.7% C2 Profile (%) 40% 27.3% 26.0% 25.3% 27.8% 24.5% C1 20% 20.6% 17.4% 17.8% 14.8% 17.0% AB 0% Total TV Main five PSB BBC portfolio Commercial All other channels channels PSBs' portfolio channels channels

Source: BARB. All Individuals (4+), Network. 74 Figure 49

Socio-economic profile of viewers by channel group, 2014

100%

32.1% 30.1% 29.3% 33.6% 80% 37.0%

DE 60% 22.5% 21.7% 22.8% 23.6% 23.2% C2 Profile (%) 40% 25.3% 25.2% 25.9% 23.8% 24.8% C1 20% 21.6% 23.7% 19.8% 16.1% 18.0% AB 0% Total TV Main five PSB BBC portfolio Commercial All other channels channels PSBs' portfolio channels channels

Source: BARB. All Individuals (4+), Network. 75 Contents

76 Summary: Time-shift viewing

• Time-shifted viewing is defined in BARB analysis as viewing of scheduled programmes recorded and subsequently played back within seven days, as well as viewing after pausing or rewinding live TV. The data presented looks at time-shifted viewing of programmes through the use of recording devices (such as the DVR) and catch-up services – it does not include viewing which takes place on the ‘+1’ channel variants which may be viewed as a type of time-shifting.

• While the proportion of television viewers with a DVR has increased over the analysis period from 37.1% in 2009 to 73.2% in 2014, the proportion of Total TV viewing taking place live at the time the programme was originally broadcast has had small, but steady declines. Live viewing accounted for 84.9% of all viewing by DVR owners in 2009 – this fell to 83.0% in 2014. The split in time-shift viewing between watching on the same day or watching up to 7 days later remains broadly even (Figure 50).

• The time-shift patterns across viewing to the main five PSB channels are similar to those across Total TV. Live viewing accounted for 83.4% of viewing to these channels in 2014, a further 8.7% was viewed on the same day as the initial broadcast and 7.9% up to 7 days later (Figure 51).

• Viewing to Channel 4 and Channel 5 is more likely to be time-shifted than the other main five PSB channels. In 2009, 81.7% of viewing to Channel 4 was viewed live, this fell to 76.1% in 2014 – over the same period live viewing on Channel 5 fell from 80.3% to 77.2% (Figure 52).

77 Summary: Time-shift viewing

• In 2009, 25-34 year olds with DVRs were most likely to time-shift their viewing – 80.6% of total television viewing was viewed live and 19.4% was time-shifted. Viewers aged 65 or over with DVRs were least likely to time-shift their viewing, with 90.5% of viewing taking place live. This trend was similar in 2014 with 76.3% of viewing by 25-34 year old DVR owners taking place live and 88.0% among those aged 65 or over with a DVR taking place live (Figure 53).

• As with total television viewing, 25-34 year old DVR owners are most likely to time-shift viewing to main five PSB channels. In 2014, 73.0% of their viewing to the main five PSB channels took place live and 27.0% was time-shifted – this is compared with 83.4% of live viewing among all individuals aged 4 or over with DVRs (Figure 54).

• Viewing to drama programming is most likely to be time-shifted among those who own a DVR. In 2009, 28.9% of viewing to drama: other programmes across the main five channels was time-shifted – this increased to 44.6% in 2014. The proportion of viewing to UK drama taking place after the live broadcast increased from 28.8% in 2009 to 36.0% in 2014 - over the same period, time-shifted viewing to UK soaps programmes also increased from 22.3% to 29.4%. Due to the nature and immediacy of the genres, national/international news, sport and current affairs programmes are less likely to be time-shifted (Figure 55).

78 Figure 50

Live vs. time-shifted viewing – Total TV, 2009-2014 : DVR individuals

37.1% 48.4% 60.9% 65.4% 69.0% 73.2% DVR Owners as % of population 100% 7.7% 7.1% 7.9% 8.1% 8.5% 8.7% 6.5% 7.4% 7.1% 7.5% 7.9% 8.3% Time-shifted: 80% viewed upto 7 days after initial broadcast 60% Time-shifted: same day as initial broadcast 86.4% 40% 84.9% 84.9% 84.4% 83.6% 83.0% Viewed initial

Proportion of viewing (%) broadcast (Live) 20%

0% 2009 2010 2011 2012 2013 2014

Source: BARB. All DVR owners aged 4+. 2009: DVR owners, Multichannel Network/ 2010+: DVR owners, Network. 79 Figure 51

Live vs. time-shifted viewing – Main five PSB channels, 2009-2014 : DVR individuals

37.1% 48.4% 60.9% 65.4% 69.0% 73.2% DVR Owners as % of population 100% 7.0% 6.8% 7.5% 7.3% 7.9% 7.9% Time-shifted: 8.0% 7.3% 7.7% 7.8% 8.3% 8.7% viewed upto 7 days 80% after initial broadcast

60% Time-shifted: same day as initial 85.8% broadcast 40% 85.0% 84.8% 84.9% 83.9% 83.4% Proportion of viewing (%) 20% Viewed initial broadcast (Live)

0% 2009 2010 2011 2012 2013 2014

Source: BARB. All DVR owners. 22009: DVR owners, Multichannel Network/ 2010+: DVR owners, Network. 80 Figure 52

Live vs. time-shifted viewing by channel – Main five PSB channels, 2014 : DVR individuals

100% 7.9% 6.6% 6.1% 8.7% 9.8% 13.5% 11.9% 7.9% 9.2% Time-shifted: 8.3% 8.7% 8.0% viewed upto 7 days 80% 10.4% 10.9% after initial broadcast

60% Time-shifted: same day as initial 83.0% 83.4% 85.5% 82.2% 84.7% 40% 76.1% 77.2% broadcast Proportion of viewing (%) 20% Viewed initial broadcast (Live) 0% Total TV Main five BBC One BBC Two ITV Channel 4 Channel 5 PSB channels

Source: BARB. All DVR owners, Network. 81 Figure 53

Live vs. time-shifted viewing by age group – Total TV, 2014 : DVR individuals

100% 6.3% 8.7% 8.2% 10.7% 12.2% 10.2% 8.7% 8.1% 5.7% 8.3% 8.4% 8.4% 7.5% Time-shifted: 9.8% 9.8% viewed upto 7 days 80% 11.5% after initial broadcast

60% Time-shifted: same day as initial 83.0% 83.4% 83.0% 84.4% 88.0% 40% 79.5% 76.3% 80.0% broadcast Proportion of viewing (%) 20% Viewed initial broadcast (Live) 0% All Children Adults 16- Adults 25- Adults 35- Adults 45- Adults 55- Adults 65+ Individuals (4-15) 24 34 44 54 64 (4+)

Source: BARB. All DVR owners by age group, Network. 82 Figure 54

Live vs. time-shifted viewing by age group – Main five PSB channels, 2014 : DVR individuals

100% 7.3% 5.6% 7.9% 8.6% 11.1% 12.7% 9.2% 7.7% 5.8% Time-shifted: 8.7% 9.9% 9.1% 8.0% 10.8% viewed upto 7 days 80% 12.3% 14.3% after initial broadcast

60% Time-shifted: same 88.6% day as initial 40% 83.4% 81.6% 80.0% 83.1% 84.7% 76.6% 73.0% broadcast Proportion of viewing (%) 20% Viewed initial broadcast (Live) 0% All Children Adults 16- Adults 25- Adults 35- Adults 45- Adults 55- Adults 65+ Individuals (4-15) 24 34 44 54 64 (4+)

Source: BARB. All DVR owners by age group, Network. 83 Figure 55

Live vs. time-shifted viewing by genre – Main five PSB channels, 2014: DVR individuals

100% 3.4% 2.7% 7.2% 9.2% 7.3% 8.4% 6.5% 5.9% 6.2% 5.0% 11.2% 11.4% 11.2% 9.3% 5.9% 6.1% 15.3%14.8%16.7%15.3% 6.1% 4.0% Time-shifted: viewed 22.0% 6.4% 10.9% 7.3% 7.2% 8.8% 6.6% 26.4% 6.8% 5.7% upto 7 days after 5.9% 80% 18.1%11.1% 9.7% 7.7% initial broadcast

14.0% 18.1% 60% Time-shifted: same day as initial 96.6%97.1%97.3%97.5% 90.8%91.6%93.3% 87.0%88.0%89.8% broadcast 83.1%83.4%83.6%83.9%85.0% 78.9%81.8%81.9% 40% 75.5%75.6% 70.6%73.6% 64.0% 55.4% 20% Viewed initial broadcast (Live) Proportion of viewing (%)

Source: BARB. All DVR owners, Network. Network programming based on 4+ area filter. 84 Contents

85 Summary: Range of viewing by genre – All day

• Over the analysis, the split in viewing across the main five PSB channels by genre remained fairly stable. Between 2009 and 2014, there was an increase in the proportion of viewing represented by entertainment programming (16.1% to 19.4%). The proportion of viewing time represented by sport has fluctuated over the analysis period, peaking at 12.6% in 2012 and increasing to 11.4% in 2014 after a fall in 2013 (8.0%) – these trends are likely to be related to the timings of event programming such as the London Olympics, World Cup, etc (Figure 56).

• As across all years over the analysis period, national/international news represented the largest proportion of viewing to BBC One in 2014, accounting for 23.4% of viewing. Entertainment (13.6%), sport (12.4%), leisure interests (12.3%) and UK drama (11.4%) each represented over 10% of viewing to BBC One (Figure 57).

• While leisure interests programming continues to represent the largest proportion of viewing to BBC Two (22.4% in 2014), the proportion of viewing represented by sport increased from 14.7% in 2013 to 22.0% in 2014 (Figure 58).

• The proportion of viewing to ITV represented by entertainment programming increased for the fifth consecutive period (over the analysis period) – increasing steadily from 24.4% in 2009 to 35.5% in 2014. While viewing to the second most popular genre on the channel, UK soaps, has remained stable over this period, there has been a decline in viewing to UK drama, films: other, leisure interests and national/international news (Figure 59).

86 Summary: Range of viewing by genre – All day

• Documentaries: other accounted for the largest proportion of viewing to Channel 4 in 2014, increasing in share from 19.5% in 2013 to 21.1% in 2014. The second most watched genre on the channel, leisure interests, also increased share from 18.9% in 2013 to 20.7% in 2014. Between 2013 and 2014, there was a decline in the proportion of viewing to Channel 4 represented by comedy (7.3% to 5.9%), entertainment (18.9% to 18.2%) and films: other (12.8% to 11.3%) (Figure 60).

• Viewing to Channel 5 in 2014 continued to be dominated by viewing to documentaries: other (29.9%), films: other (24.4%) and drama: other (20.3%). Over the six-year analysis period, the proportion of viewing represented by documentaries: other increased (14.5% in 2009 to 29.9% in 2014) and that represented by drama: other fell (35.6% in 2009 to 20.3% in 2014). The proportion of viewing by all individuals represented by children’s programming increased from 3.3% in 2009 to 6.2% in 2014 (Figure 61).

87 Figure 56

Range of viewing by genre on the main five PSB channels – All Individuals, 2009-2014, All day

725.8 704.3 678.4 661.2 646.7 616.7 Total hours/individual 100% Other 7.5% Visual & Performing Arts 10.0% 8.0% 12.6% 8.0% 11.4% Sport 11.6% Religion 12.0% 12.2% 12.5% 80% 12.1% 12.6% Party Political Broadcast Weather 10.2% 10.2% 10.9% 10.6% News: Other 10.0% 10.9% Natl/Intl News 7.6% 5.5% 7.0% 6.7% Nations & Regions News 60% 6.1% 2.3% 4.8% 4.6% 2.7% Music: Other 3.6% 2.4% 8.1% 1.9% 8.7% 7.9% 7.6% Music: Contemporary 8.3% 7.3% Music: Classical 8.9% 8.3% 8.9% 8.3% 7.5% 7.7% Leisure Interests 40% 8.7% Films: Other 9.0% 8.6% 8.7% 9.2% 8.6% 3.2% UK Films 3.2% 2.7% 2.7% Education 3.0% 3.0% 5.3% 5.0% Proportion of viewing (%) 3.9% 4.4% 5.5% 5.1% Drama: Other 20% UK Soaps 20.2% UK Drama 16.1% 15.9% 16.5% 17.1% 19.4% Docs: Other Docs: Sci & Nat His 0% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. 88 Figure 57

Range of viewing by genre on BBC One – All Individuals, 2009-2014, All day

261.3 276.4 275.5 284.9 268.5 263.7 Total hours/individual 100% Other Visual & Performing Arts 8.8% 11.5% 9.3% 9.2% 12.4% 18.1% Sport Religion Party Political Broadcast 80% 22.0% 22.8% 23.5% 22.2% 23.4% Weather 21.5% News: Other Natl/Intl News 7.8% Nations & Regions News 60% 8.8% 10.2% 11.5% 4.4% 12.3% Music: Other 3.3% 3.2% 8.3% 2.6% Music: Contemporary 6.8% 6.9% 6.3% 2.4% 5.1% 2.0% Music: Classical 5.3% 5.1% Leisure Interests 40% 13.0% 12.4% 11.8% 12.4% 10.6% 11.4% Films: Other UK Films 4.7% 4.9% 5.3% 5.0% 4.1% 3.9% 4.9% 3.5% 4.5% Education

Proportion of viewing (%) 3.6% 3.3% 3.0% Drama: Other 6.8% 20% 7.4% 6.6% 7.4% 6.8% 6.6% UK Soaps 2.7% 3.3% 3.7% 3.0% 3.2% 2.2% UK Drama 10.8% 10.8% 10.7% 10.8% 13.9% 13.6% Docs: Other Docs: Sci & Nat His 0% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. 89 Figure 58

Range of viewing by genre on BBC Two – All Individuals, 2009-2014, All day

99.6 97.1 92.8 85.3 77.4 77.6 Total hours/individual 100% Other Visual & Performing Arts 15.8% 18.6% 13.9% 13.6% 14.7% Sport 22.0% Religion 80% Party Political Broadcast Weather 23.7% News: Other 20.8% 17.6% 26.1% 25.0% Natl/Intl News 60% 22.4% Nations & Regions News 3.7% 4.0% 4.2% Music: Other 4.3% 3.6% Music: Contemporary 3.8% 0.8%2.1% 1.1% 1.4% 1.8% 2.6% 4.1% Music: Classical 16.2% 2.9% Leisure Interests 40% 14.8% 15.2% 14.5% 14.8% Films: Other 12.8% UK Films 8.0% Education 8.3% 7.1% 6.3% 9.9% Proportion of viewing (%) 7.8% Drama: Other 5.4% 5.1% 5.5% 20% 5.6% 5.4% UK Soaps 5.2% UK Drama 13.3% 11.4% 13.4% 13.4% Docs: Other 12.0% 9.7% 2.5% 3.1% 2.8% 2.9% Docs: Sci & Nat His 0% 3.4% 3.0% 2.5% 2.4% 3.4% 3.1% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. 90 Figure 59

Range of viewing by genre on ITV – All Individuals, 2009-2014, All day

216.6 198.2 183.2 170.9 194.7 176.8 Total hours/individual 100% Other 5.1% 8.4% 6.0% 7.5% 6.3% 9.7% Visual & Performing Arts 8.6% 7.6% 6.8% Sport 8.5% 7.6% 6.7% Religion 4.8% 3.5% 80% 8.4% 4.1% 3.0% 3.2% Party Political Broadcast 7.0% 4.6% 3.9% 2.4% Weather 6.2% 5.7% News: Other 18.3% 18.1% 17.9% 17.7% Natl/Intl News 60% Nations & Regions News 18.8% 18.3% Music: Other 9.6% 7.9% Music: Contemporary 12.1% 10.0% 4.5% 3.9% Music: Classical 11.0% 5.0% Leisure Interests 12.5% 5.5% 40% 7.7% 6.7% Films: Other 4.1% 8.2% 5.9% 8.4% UK Films 3.3% 5.3% Education

Proportion of viewing (%) Drama: Other 20% 35.5% UK Soaps 30.7% 35.4% 24.4% 25.8% 27.1% UK Drama Docs: Other Docs: Sci & Nat His 0% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. 91 Figure 60

Range of viewing by genre on Channel 4 – All Individuals, 2009-2014, All day

86.4 76.7 72.6 68.7 58.6 54.1 Total hours/individual 100% Other 2.6% 2.6% 3.6% 4.5% 5.2% 4.7% 4.6% 8.5% Visual & Performing Arts 4.5% 4.4% 4.7% 4.2% Sport Religion 15.7% 19.5% Party Political Broadcast 80% 19.9% 18.9% 20.7% 18.5% Weather 10.3% News: Other Natl/Intl News 11.2% 12.9% 12.8% 11.3% Nations & Regions News 60% 2.5% 12.9% 5.0% 3.3% Music: Other 2.5% 2.8% 2.7% 2.2% 3.8% 2.8% 3.6% Music: Contemporary 2.3% 3.6% 2.1% 3.7% 2.2% 1.2%2.9% 1.4% Music: Classical 21.2% Leisure Interests 40% 15.4% 20.9% 16.0% 19.5% 21.1% Films: Other UK Films 1.6% 3.2% 1.9% 2.5% 1.8% Education

Proportion of viewing (%) 1.9% Drama: Other 20% UK Soaps 24.0% 20.3% 23.1% 21.6% 18.9% 18.2% UK Drama Docs: Other Docs: Sci & Nat His 5.4% 4.7% 4.8% 5.6% 7.3% 5.9% 0% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. 92 Figure 61

Range of viewing by genre on Channel 5 – All Individuals, 2009-2014, All day

61.9 55.9 54.2 51.3 47.6 44.6 Total hours/individual 100% Other 3.4% 4.0% 3.3% 2.7% 3.9% 3.5% 3.7% 4.0% 3.7% 3.4% Visual & Performing Arts 1.8% Sport Religion 80% 25.4% 24.4% Party Political Broadcast 28.0% Weather 29.5% 28.5% 28.1% News: Other Natl/Intl News 60% Nations & Regions News 20.3% Music: Other 24.9% Music: Contemporary 27.4% 25.9% Music: Classical 35.6% 33.1% Leisure Interests 40% Films: Other UK Films 29.9% 24.0% Education Proportion of viewing (%) 19.9% 21.7% Drama: Other 20% 14.5% 12.7% UK Soaps UK Drama 6.9% 7.1% 8.1% 8.1% Docs: Other 5.7% 4.5% Docs: Sci & Nat His 5.4% 5.5% 6.2% 0% 3.3% 5.0% 5.0% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. 93 Summary: Range of viewing by genre – peak time

• During the peak time slot of 18:00-22:30, entertainment programming (18.3%) accounted for the largest proportion of viewing to the main five PSB channels in 2014. The proportion of viewing represented by UK drama fell from 13.6% in 2013 to 12.7% in 2014 – over the same period the proportion accounted for by UK soaps also fell from 14.8% to 14.1%. Viewing to sport increased from 4.9% in 2013 to 7.7% in 2014. National/international news continued to account for around 10% of peak time viewing on the main five PSB channels (Figure 62).

• During peak time on BBC One, UK drama accounted for 20.7% of viewing in 2014. Between 2013 and 2014 there was a fall in the proportion of viewing accounted for by current affairs: other (9.9% to 8.3%), documentaries: science and natural history (5.9% to 5.3%), documentaries: other (4.5% to 3.7%) and UK soaps (10.7% to 9.9%). The proportion of viewing represented by leisure interests (5.5% to 7.0%) and sport (3.9% to 7.9%) increased year-on-year (Figure 63).

• As noted with viewing across the whole day, leisure interests programming accounted for the largest proportion of peak time viewing to BBC Two in 2014 (27.1%). Documentaries: other was the second most watched genre on BBC Two in 2014, representing 18.1% of viewing – down from 21.4% in 2013. Sport accounted for 8.8% in viewing in 2014, up from 5.8% in 2013 (Figure 64).

• During peak time viewing on ITV, over half (57.0%) of viewing in 2014 was accounted for by UK soaps (28.8%) and entertainment programming (28.2%). Compared with 2009, the proportion of peak time viewing on ITV represented by UK drama fell (15.0% to 11.7%) and the proportion represented by sport increased (5.3% to 10.1%) (Figure 65).

94 Summary: Range of viewing by genre – Peak time

• Almost a third of all peak time viewing on Channel 4 was to the documentaries: other genre (29.8%). entertainment programming accounted for a greater proportion of viewing in 2014 compared with 2013 (up from 14.7% to 16.1%), as did the leisure interests genre (13.0% to 14.2%) – films: other accounted for 10.6% of peak time viewing in 2014, down from 12.1% in 2013 (Figure 66).

• As with trends across all day viewing on Channel 5, documentaries: other (51.0%), drama: other (20.6%) and films: other (13.6%) have dominated peak time viewing on Channel 5 – these genres accounted for a combined share of 85.2% of viewing in 2014 (Figure 67).

95 Figure 62

Range of viewing by genre on the main five PSB channels – All Individuals, 2009-2014, Peak time

382.6 369.4 354.1 348.1 345.5 325.3 Total hours/individual 100% Other 3.8% 3.7% 4.9% 6.9% 10.2% 7.7% Visual & Performing Arts 9.9% 10.3% Sport 10.2% 10.6% 10.3% 10.6% Religion 6.9% 7.0% Party Political Broadcast 80% 7.0% 7.1% 4.5% 4.1% 7.6% Weather 3.7% 6.3% 2.8% 4.0% 2.7% 3.1% 2.4% 2.6% News: Other 3.4% 2.5% 1.7% Natl/Intl News 14.2% 14.8% Nations & Regions News 60% 15.2% 14.1% 14.7% 13.5% Music: Other Music: Contemporary 13.7% 13.6% Music: Classical 13.3% 12.5% 11.8% 12.7% Leisure Interests 40% Films: Other 12.0% 11.5% 12.8% 10.9% 12.0% 11.5% UK Films Education 4.1% 5.0% 4.0% 4.5% 3.9% Proportion of viewing (%) 4.1% 3.6% 3.7% 3.6% 3.8% 3.5% Drama: Other 20% 3.3% UK Soaps UK Drama 16.0% 17.1% 17.8% 17.1% 18.7% 18.3% Docs: Other Docs: Sci & Nat His 0% 2.7% 2.3% 2.6% 2.4% 2.3% 2.3% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Comedy Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Children’s Peak time = 18:00-22:30. 96 Figure 63

Range of viewing by genre on BBC One – All Individuals, 2009-2014, Peak time

128.0 134.3 131.5 140.2 127.3 124.7 Total hours/individual Other 100% 2.1% 2.1% 3.9% 5.5% 7.9% Visual & Performing Arts 15.2% 17.1% 16.5% Sport 16.4% 17.6% Religion 17.4% 80% Party Political Broadcast 3.8% 6.2% 6.0% 15.6% 5.5% Weather 7.0% News: Other 11.9% Natl/Intl News 12.8% 12.2% 4.1% 10.7% 60% 9.9% Nations & Regions News 10.2% Music: Other Music: Contemporary 22.7% 22.5% 21.6% Music: Classical 22.0% 20.7% 18.5% Leisure Interests 40% 4.5% Films: Other 6.5% 5.9% UK Films 5.9% 5.0% 5.9% 3.7% 5.8% 6.3% Education 4.2% 4.9% 5.3% Proportion of viewing (%) Drama: Other 9.4% 9.9% 8.3% 20% 8.7% 9.3% 8.4% UK Soaps UK Drama 12.3% 12.3% 12.5% 12.0% 14.1% 14.1% Docs: Other Docs: Sci & Nat His 0% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Comedy Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Children’s Peak time = 18:00-22:30. 97 Figure 64

Range of viewing by genre on BBC Two – All Individuals, 2009-2014, Peak time

49.6 46.7 48.1 44.9 43.3 40.5 Total hours/individual 100% Other 8.1% 8.4% 7.1% 5.8% Visual & Performing Arts 12.1% 8.8% Sport Religion 80% Party Political Broadcast 24.7% 20.3% 24.9% 28.7% Weather 20.1% 27.1% News: Other Natl/Intl News 60% 1.4% Nations & Regions News 2.2% 3.2% 3.8% Music: Other 4.5% Music: Contemporary 21.4% 22.9% Music: Classical 21.8% 22.8% 21.4% 18.1% Leisure Interests 40% Films: Other UK Films 12.4% 13.9% 11.5% Education 10.2% 11.7% 9.7% Proportion of viewing (%) 2.6% 2.2% 1.7% Drama: Other 20% 2.9% 2.2% 2.4% UK Soaps UK Drama 16.5% 18.2% 16.8% 15.9% 16.0% 13.9% Docs: Other Docs: Sci & Nat His 5.1% 0% 4.2% 4.8% 4.7% 4.9% 5.0% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Comedy Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Children’s Peak time = 18:00-22:30. 98 Figure 65

Range of viewing by genre on ITV – All Individuals, 2009-2014, Peak time

127.4 119.5 109.9 102.4 120.7 108.7 Total hours/individual 100% Other 5.3% 4.5% 9.0% 7.8% 7.2% 10.1% Visual & Performing Arts Sport 9.2% 9.9% 9.1% 9.7% 9.8% 9.1% Religion 80% Party Political Broadcast Weather News: Other Natl/Intl News 31.0% 29.2% 29.8% 29.5% 29.3% 28.8% Nations & Regions News 60% Music: Other Music: Contemporary Music: Classical 14.2% 15.0% 12.1% 12.9% 13.6% 11.7% Leisure Interests 40% Films: Other 6.3% 6.8% 4.4% 6.2% 4.9% 5.1% UK Films Education

Proportion of viewing (%) Drama: Other 20% UK Soaps 25.7% 27.9% 27.5% 27.3% 28.7% 28.2% UK Drama Docs: Other Docs: Sci & Nat His 0% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Comedy Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Children’s Peak time = 18:00-22:30. 99 Figure 66

Range of viewing by genre on Channel 4 – All Individuals, 2009-2014, Peak time

45.5 40.8 37.9 35.2 31.6 30.0 Total hours/individual 100% Other 8.0% 8.4% 8.3% 6.3% 8.0% 8.1% Visual & Performing Arts 8.0% Sport 13.0% 14.2% Religion 18.4% 16.2% Party Political Broadcast 80% 19.6% 12.8% Weather 12.1% 10.6% News: Other 9.2% 8.6% 13.3% 9.4% Natl/Intl News 4.8% 3.6% Nations & Regions News 60% 2.4% 3.0% 2.4% 3.2% 5.6% 5.2% 6.2% 6.3% Music: Other 7.3% 5.6% 2.1% Music: Contemporary 3.6% 2.0% 3.5% 3.2% 3.5% Music: Classical Leisure Interests 40% 24.7% Films: Other 21.4% 29.5% 29.8% 31.1% 29.6% UK Films Education

Proportion of viewing (%) 5.9% 4.3% Drama: Other 3.2% 20% 3.3% 2.7% UK Soaps 2.9% UK Drama 18.4% 17.8% 14.7% 16.1% Docs: Other 10.1% 12.8% Docs: Sci & Nat His 0% 2.9% 1.4% 2.0% 2.9% 2.2% 1.7% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Comedy Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Children’s Peak time = 18:00-22:30. 100 Figure 67

Range of viewing by genre on Channel 5 – All Individuals, 2009-2014, Peak time

32.1 28.1 26.6 25.4 22.6 21.4 Total hours/individual 100% Other 3.6% 6.7% 3.9% 2.4% 2.3% 2.4% 5.2% 3.2% 3.0% 2.7% Visual & Performing Arts 1.9% 0.4%2.5% Sport 13.6% 13.6% Religion 80% 23.3% 20.1% 18.9% Party Political Broadcast 25.4% Weather News: Other 20.6% Natl/Intl News 28.7% 60% Nations & Regions News 30.2% Music: Other 31.9% Music: Contemporary 42.9% Music: Classical 39.6% Leisure Interests 40% Films: Other UK Films 51.0% 42.5% Education

Proportion of viewing (%) Drama: Other 32.5% 37.4% 20% UK Soaps 21.5% 18.2% UK Drama Docs: Other Docs: Sci & Nat His 0% 2.0% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Comedy Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Children’s Peak time = 18:00-22:30. 101 Summary: Range of viewing by genre – Output versus Viewing, All day • The proportion of time viewers spend watching a particular genre will be related to the amount of time dedicated to those genres on a channel’s schedule. Often due to the popularity of a particular genre or the scheduling of programming, the proportion of time spent by viewers watching a genre may be higher than the proportion of time the genre is shown.

Main five PSB channels • National/international news accounted for 29.4% of BBC One’s output in 2009 – this rose by 10 percentage points to 39.9% in 2014. The share of viewing represented by this genre remained comparably stable at 23.4% in 2014 compared with 22.0% in 2009. The share of BBC One’s output represented by leisure interests programming also increased over the two periods, from 9.8% to 12.4% - viewing also increased from 7.8% to 12.3%. Entertainment programming accounted for 7.9% of output and 13.4% of viewing in 2014 – similarly UK drama (5.3% output, 11.4% viewing) and sport (9.6% output, 12.4% viewing) were particularly popular when comparing output versus viewing shares (Figure 68).

• Children’s programming fell from 20.9% of output on BBC Two in 2009 to 0.3% in 2014. The proportion of output represented by national/international news also fell, from 8.3% to 2.2%, while the share of output accounted for by leisure interests increased from 10.5% to 19.4%. Entertainment programming (4.6% output, 9.7% viewing in 2014) and sport (15.6% output, 22.0% viewing) were both relatively popular among viewers (Figure 68).

102 Summary: Range of viewing by genre – Output versus Viewing, All day Main five PSB channels • While there were increased in the shares of ITV’s output accounted for by entertainment (from 18.3% in 2009 to 33.6% in 2014) and current affairs: other (4.9% to 14.4%), the shares represented by films: other (10.0% to 5.7%), leisure interests (12.4% to 7.0%) and national/international news (18.1% to 12.2%) fell. Comparing output with viewing shares suggests UK soaps (3.6% output, 17.7% viewing) and sport (5.0% output, 9.7% viewing) were popular among viewers in 2014. While leisure interests programming increased as a share of output over the two periods, the genre accounted for 6.7% of viewing in 2014, compared with 14.4% of output (Figure 68).

• Between 2009 and 2014 the shares of Channel 4’s output represented by children’s (4.7% to 0.5%), documentaries: other (18.7% to 11.8%) and education (3.4% to 0.02%) programming fell, while the shares accounted for by comedy (9.4% to 12.6%), entertainment (12.3% to 15.5%), leisure interests (8.0% to 22.8%) and sport (7.5% to 10.0%) increased. The share of viewing accounted for by entertainment fell from 24.0% to 18.2% in 2014 – although this was higher than the share of output represented by this genre (15.5%) (Figure 68).

• Between 2009 and 2014, the share of Channel 5’s output represented by children’s (13.0% to 19.6%) and documentaries: other (12.0% to 24.7%) increased as the share accounted for by entertainment (14.6% to 8.6%), drama: other (15.6% to 13.4%) and sport ( 11.8% to 0.8%) fell. With the increase in output, there was an increase in the share of viewing accounted for by documentaries: other from 14.5% to 29.9%. Given the niche nature of children’s programming, the genre accounted for 6.2% of viewing to Channel 5 across all individuals, compared with 19.6% of output in 2014 (Figure 68). 103 Summary: Range of viewing by genre – Output versus Viewing, All day With many portfolio channels targeted towards specific audiences or broadcasting particular strands of programming, the differentials between the share of output and viewing accounted for by a particular maybe less notable.

BBC portfolio channels • BBC Three’s share of output represented by documentaries: other fell from 35.9% in 2009 to 28.6% in 2014 – over the same period there were increases in the shares of output represented by comedy (13.6% to 20.1%) and entertainment (8.5% to 20.3%). The share of viewing represented by entertainment also increased, from 15.1% in 2009 to 30.6% in 2014, demonstrating the relative popularity of this genre on the channel.

• On BBC Four there was an increase in the share of programming represented by documentaries: science and natural history (4.5% to 16.2%) and music: contemporary (15.8% to 25.1%) – the share represented by documentaries: other (34.7% to 30.6%) and UK drama (7.1% to 2.6%) fell.

• Between 2009 and 2014, the share of output on BBC Parliament accounted for by current affairs: political/economical/social fell from 99.1% to 58.0% - 38.1% of output in 2014 was classified as news: other.

• Given the specific output on BBC News and BBC’s children’s channels, CBeebies and CBBC, there was little change in the range of programming shown and viewed on these channels between the two analysis periods (Figure 69). 104 Summary: Range of viewing by genre – Output versus Viewing, All day ITV portfolio channels • Between 2009 and 2014 the share of ITV2’s output made up of Comedy programming increased from 1.1% to 8.1% as the share represented by entertainment (49.7% to 47.7%) and UK soaps (16.7% to 14.6%) fell. Films: other were relatively popular on ITV2 in 2014, accounting for 20.1% of viewing compared with 14.3% of output. •With UK drama continuing to make up the majority of ITV3’s output, there was little change in the make up of programming on the channel between 2009 and 2014. The genre accounted for 74.8% of viewing to the channel in 2014, compared with 63.8% of output. • The proportion of ITV4’s output made up of comedy (0.3% to 7.0%), drama: other (7.5% to 16.5%), and sport (15.5% to 20.7%) increased between 2009 and 2014. Over the same periods, the share of output accounted for by UK drama (28.3% to 16.1%) and films: other (21.6% to 17.0%) fell. With an increase in output, the share of viewing represented by sport increased from 24.1% in 2009 to 40.2% in 2014 - almost double the share of output (20.7%). In 2014, sport accounted for the largest proportion of viewing on ITV4, while films: other accounted for the largest proportion on ITV4+1 – this difference maybe linked to the immediacy and nature of live sporting events. • In 2014, entertainment programming accounted for the largest proportion of output (33.7%) and viewing (40.7%) on ITV+1. When comparing output with viewing share, current affairs: other (14.7% output, 6.0% viewing) and national/international news (11.7% output, 5.9% viewing) were relatively less popular on this channel. • UK drama accounted for 54.1% of output on ITV Encore in 2014 and 90.5% of viewing, while leisure interests accounted for 39.8% of output and 4.6% of viewing. Entertainment dominated ITVBe’s output and viewing in 2014 (Figures 70 and 71). 105 Summary: Range of viewing by genre – Output versus Viewing, All day Channel 4 portfolio channels • As a ‘+1’ channel, Channel 4+1’s output trends are similar to those for Channel 4. As on the main channel, viewing to Channel 4+1 in 2014 was dominated by leisure interests (21.8%), documentaries: other (21.1%) and entertainment (17.6%).

• Between 2009 and 2014, there was a move towards comedy programming on E4, with the genre accounting for 23.0% of output in 2009 and 45.8% in 2014. Over the same periods, there was a fall in the share of output represented by documentaries: other (22.7% to 11.3%) and drama: other (28.9% to 21.5%). Comedy was the most viewed genre in 2014 (48.0% of viewing).

• Output and viewing on More 4 was dominated by documentaries: other and leisure interests in both 2009 and 2014. In 2014, documentaries: other accounted for 23.5% of output and 22.9% of viewing and leisure interests represented 51.0% of output and 51.3% of viewing.

• Film4 output and viewing was split between UK films and films: other in both periods. UK films accounted for 21.4% of output in 2009 – this fell to 16.6% in 2014.

• The majority of output and viewing on 4Music in 2009 was categorised as music: other (88.4% output, 88.4% viewing). In 2014, 42.3% of the channel’s output was classified as music: contemporary and a further 47.2% as other – these two genres accounted for the majority of viewing to the channel. • Documentaries: other (34.2% output, 40.1% viewing) and leisure interests (51.8% output, 47.0% viewing) accounted for most of the output and viewing on 4seven in 2014 (Figure 72). 106 Summary: Range of viewing by genre – Output versus Viewing, All day

Channel 5 portfolio channels • In 2009, programming on 5* was spread across children’s (7.5%), comedy (11.0%), entertainment (13.4%), documentaries: other (25.3%), drama: other (23.1%) and leisure interests (9.9%). In 2014, output and viewing was dominated by documentaries: other (36.8% output, 26.1% viewing), drama: other (25.2% output, 28.0% viewing) and films: other (28.3% output, 39.2% viewing).

• Output and viewing on 5USA continued to be dominated by two key genres; drama: other (58.4% output, 66.9% viewing in 2014) and films: other (31.6% output, 27.7% viewing in 2014).

• While drama: other represented almost half of output (48.4%) on Channel 5+24 in 2014, the genre accounted for 33.6% of viewing. Documentaries: other represented a further third of viewing (33.3%) compared with 16.7% output and films: other represented 22.1% of viewing (Figure 73).

107 Figure 68

Range of viewing by genre versus output range on the main five PSB channels - All Individuals, 2014, All day 263.7 77.6 176.8 54.0 44.6 Total hours of viewing /individual

100% Other 6.1% 5.0% 5.2% 3.4% 9.6% 9.7% 10.0% 4.0% Visual & Performing Arts 12.4% 4.7% 4.5% 12.2% Sport 22.0% 6.7% 3.9% 15.6% Religion 3.2% 24.4% 80% 7.0% 2.4% 20.7% 17.7% Party Political Broadcast 2.2% 23.4% 22.8% Weather 5.7% 39.9% News: Other 19.4% 17.7% Natl/Intl News 3.6% 11.3% 13.4% 60% 22.4% 3.3% Nations & Regions News 12.3% 4.3% 11.5% 20.3% Music: Other 7.9% 6.9% 3.7% Music: Contemporary 2.0% 4.1% 5.1% 14.4% 3.9% Music: Classical 3.9% 2.9% 12.4% 2.9% 6.7% 24.7% Leisure Interests 40% 2.3% 11.4% 21.1% Proportion (%) 11.8% Films: Other 3.4% 12.8% 2.4% 10.7% UK Films 4.5% 29.9% 5.3% 3.0% Education 8.0% 7.8% 8.6% 5.1% 6.6% 33.6% 15.5% Drama: Other 20% 1.5% 35.5% 4.6% UK Soaps 5.9% 2.2% 5.2% 18.2% UK Drama 2.8% 8.1% 8.1% 13.6% 19.6% 9.7% 12.6% Docs: Other 7.9% 4.6% 5.9% 6.2% Docs: Sci & Nat His 0% 1.2% 1.6% 1.7% 3.1% BBC BBC BBC BBC ITV - ITV - ChannelChannel ChannelChannel Curr Aff: Other One - One - Two - Two - Output Viewing 4 - 4 - 5 - 5 - Curr Aff: Pol/Econ/Social Output Viewing Output Viewing Output Viewing Output Viewing Entertainment Comedy Children’s

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. 108 Figure 69

Range of viewing by genre versus output range on the BBC portfolio channels - All Individuals, 2014, All day 17.8 12.1 13.8 0.4 15.8 6.6 Total hours of viewing /individual

100% Other 5.9% 5.3% 7.8% 5.9% 1.5% Visual & Performing Arts 5.4% 3.7% 5.6% Sport 5.7% 11.3% 19.5% 32.3% Religion 80% 3.0% 38.1% 25.1% Party Political Broadcast 5.5% 3.9% 3.2% Weather 5.1% 2.6% News: Other 3.3% 60% 8.5% Natl/Intl News 28.6% 2.3% 20.6% Nations & Regions News 2.3% 3.7% 75.7% 76.9% 2.6% 98.9% 98.5% Music: Other 94.7% 92.9% Music: Contemporary 40% Music: Classical 32.0% 30.6% Leisure Interests 20.3% 63.8% Proportion (%) 30.6% 58.0% Films: Other 20% UK Films Education 20.1% 16.2% 16.3% Drama: Other 13.6% 13.5% 11.7% UK Soaps 0% UK Drama Docs: Other Docs: Sci & Nat His Curr Aff: Other Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. 109 Figure 70

Range of viewing by genre versus output range on the ITV portfolio channels - All Individuals, 2014, All day 9.1 21.3 5.3 23.3 2.2 12.4 0.7 3.2 Total hours of viewing /individual 100% 5.2% Other 6.4% 4.8% 6.4% 5.3% 5.2% 5.9% 6.7% 14.3% 14.4% 3.4% 3.5% 15.8% Visual & Performing Arts 4.3% 20.1% 4.4% 4.4% 20.7% 20.8% 11.7% 24.6% 5.2% 5.5% Sport 5.8% 5.6% 5.6% 3.8% 3.8% Religion 80% 6.9% 5.3% 40.2% 6.2% Party Political Broadcast 5.5% 14.6% 14.7% 6.2% 8.6% Weather 17.0% 17.0% 30.1% 10.7% News: Other 3.5% 8.8% 3.1% 10.4% 9.4% 9.4% Natl/Intl News 60% 4.4% 6.3% 3.2% 3.2% 6.2% 5.2% Nations & Regions News 7.4% Music: Other 14.7% 6.0% 63.8% 74.8% 63.8% 74.9% 16.5%22.3% 16.5% 92.9% 89.9% Music: Contemporary 40% 10.4% Music: Classical

47.7% 47.6% 16.1% 5.6% 16.1% Leisure Interests 49.9% 46.8% Proportion (%) 13.9% Films: Other 33.7% 40.7% UK Films 20% 7.1% 11.9% 11.9% Education 12.8% 9.5% Drama: Other 7.2% 7.2% 3.2% 3.2% 4.4% 3.1% UK Soaps 8.1% 4.9% 8.1% 5.4% 5.8% 5.8% 7.0% 7.0% 0% 3.7% 3.7% 3.5% UK Drama Docs: Other Docs: Sci & Nat His Curr Aff: Other Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. 110 Figure 71

Range of viewing by genre versus output range on the ITV portfolio channels - All Individuals, 2014, All day 0.6 0.1 1.2 0.03 Total hours of viewing /individual

100% 4.6% 3.8% Other 10.0% 9.5% 2.9% 13.4% 14.3% Visual & Performing Arts 3.1% 6.8% Sport 2.5% 8.0% 80% 39.8% 39.7% Religion 21.3% Party Political Broadcast 21.2% 27.1% Weather 23.3% News: Other Natl/Intl News 60% 2.7% 3.3% Nations & Regions News Music: Other 90.5% 91.9% Music: Contemporary 40% Music: Classical 65.5% 62.5% Leisure Interests Proportion (%) 54.1% 53.4% 55.1% 56.2% Films: Other 20% UK Films Education Drama: Other UK Soaps 0% UK Drama ITV ITV ITV ITV ITVBe - ITVBe - ITVBe+1 - ITVBe+1 - Docs: Other Encore - Encore - Encore+1 Encore+1 Output Viewing Output Viewing Docs: Sci & Nat His Output Viewing - Output - Viewing Curr Aff: Other Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. 111 Figure 72

Range of viewing by genre versus output range on the Channel 4 portfolio channels - All Individuals, 2014, All day 8.8 14.9 6.4 11.2 1.6 13.5 3.7 3.5 3.5 Total hours of viewing /individual 0.0% 100% Other 10.1% 6.5% 6.5% 11.0% 15.0% Visual & Performing Arts Sport 21.8% 80% 21.5%10.7% 21.4% Religion 10.5% 47.2% 47.0% Party Political Broadcast 22.7% 51.0%51.3% 51.0% 52.5% 51.8% 54.7% Weather 15.1% 6.8% 6.6% 6.6% 14.5% News: Other 8.5% 60% 82.8% 82.8% Natl/Intl News 11.5% 86.2% 11.3%8.2% 11.3%2.7% 87.1% Nations & Regions News 4.8% 4.7% 2.9% 4.7% Music: Other 4.3% 10.7%10.6% 10.7% Music: Contemporary 40% 21.1% 11.2% Music: Classical 11.8% 3.0% 2.1% 3.0% 4.0% 5.6% 4.0% 2.3% Leisure Interests 4.6% 34.2%40.1% Proportion (%) Films: Other 53.4% 42.3%35.5% 45.8%48.0% 45.8% 15.5% UK Films 20% 23.5%22.9% 23.5% 17.6% 20.9% Education 2.7% Drama: Other 16.6% 16.6% 2.9% 12.6% 13.4% 12.5% 3.3% 8.4% 3.1% 2.9% 3.1% 2.3% 6.9% 5.9% UK Soaps 0% 2.8% 4.0% UK Drama Docs: Other Docs: Sci & Nat His Curr Aff: Other Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. 112 Figure 73

Range of viewing by genre versus output range on the Channel 5 portfolio channels - All Individuals, 2014, All day 4.2 5.6 0.1 9.4 0.8 1.0 Total hours of viewing /individual

100% 3.7% 4.7% Other 5.1% Visual & Performing Arts Sport 27.7% 22.1% 28.3% 31.6% 31.6% 31.4% 26.1% Religion 80% 22.2% 31.3% 29.5% 39.2% Party Political Broadcast 49.3% Weather News: Other Natl/Intl News 60% 16.4% 33.6% 25.2% 24.0% Nations & Regions News 19.1% Music: Other Music: Contemporary 28.0% 48.4% 40% 9.0% Music: Classical 27.7% 66.9% Leisure Interests 58.4% 58.5% 62.6%

Proportion (%) Films: Other 32.3% 36.8% 35.1% UK Films 31.9% 33.3% 20% Education 26.1% 10.9% Drama: Other 16.7% UK Soaps 9.7% 6.2% 4.6% 3.4% 3.2% 4.1% 4.1% UK Drama 0% Docs: Other Docs: Sci & Nat His Curr Aff: Other Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. 113 Summary: Range of viewing by genre – output versus viewing, peak time • Possibly due to more targeted scheduling during the key hours of 1800-2230, the differentials between the shares of output and shares of viewing tend to be less marked during peak hours (Figure 74).

• Some key trends across the main five PSB channels, between 2009 and 2014, are:

– BBC One – The share of output and viewing represented by leisure interests and sport increased between the two periods. National/international news accounted for the largest share of output in 2014 (19.4%), while UK drama accounted for the largest share of viewing (20.7%).

– BBC Two – In the main, the split in output by genre remained similar over the two periods. The share of output accounted for by documentaries: other fell (23.4% to 18.5%) as the share accounted for leisure interests (18.6% to 24.3%) increased – the latter represented the largest share of output and viewing (27.1%) in 2014.

– ITV – entertainment programmes represented a higher share of output in 2014, up from 18.6% to 25.3%. Over the two periods, the share of output represented by UK drama (15.5% to 10.8%) and UK soaps (22.3% to 18.0%) fell. While UK soaps accounted for a smaller share of output in 2014, the genre continued to be the most watched during peak time on ITV, accounting for 28.8% of viewing – this was closely followed by entertainment programming (28.2% of viewing).

114 Summary: Range of viewing by genre – output versus viewing, peak time

• Possibly due to more targeted scheduling during the key hours of 1800-2230, the differentials between the shares of output and shares of viewing tend to be less marked during peak hours (Figure 74).

• Some key trends across the main five PSB channels, between 2009 and 2014, are:

– Channel 4 – The share of output represented by documentaries: other fell from 27.1% to 21.8% as the share represented by entertainment (8.7% to 15.2%) and national/international news (15.1% to 17.5%) increased. Documentaries: other continued to be particularly popular among viewers, accounting for 29.8% of viewing compared with 21.8% of output in 2014.

– Channel 5 – The share of output represented by documentaries: other increased from 25.2% to 43.5% - the genre accounted for 51.0% of peak time viewing on the channel in 2014, compared with 21.5% in 2009. Over the two periods, output and viewing to drama: other and films: other fell.

115 Summary: Range of viewing by genre – Output versus Viewing, Peak time • As with trends across the whole day, while there are differences between the shares of output and shares of viewing represented by different genres across the portfolio channels, in many cases the more specific genre targeting of the channels (as well as the effect of more targeted scheduling during peak hours) results in fewer, notable differences (Figures 75-79).

• In many cases, changes in output and viewing during peak time between 2009 and 2014 are similar to those noted across the whole day. Some key changes between these periods are:

– BBC Portfolio – documentaries: other accounted for a greater share of output and viewing on BBC Three in 2014 as the share represented by UK drama fell. The share of output and viewing to BBC Four made up of documentaries: science and natural history increased as the share represented by documentaries: other and UK drama fell.

– ITV Portfolio – The share of peak time output and viewing represented by comedy, UK films and films: other increased on ITV2 between 2009 and 2014 – over the same period output and viewing to documentaries: other and drama: other fell. The share of ITV4’s peak time output represented by UK drama fell from 26.9% in 2009 to 4.3% in 2014 –viewing fell from 27.4% to 2.8% over the two periods. There was an increase in the share of output on ITV4 accounted for by films: other from 13.9% to 27.4% - viewing increased from 16.8% to 25.6%.

116 Summary: Range of viewing by genre – Output versus Viewing, Peak time

• As with trends across the whole day, while there are differences between the shares of output and shares of viewing represented by different genres across the portfolio channels, in many cases the more specific genre targeting of the channels (as well as the effect of more targeted scheduling during peak hours) results in fewer, notable differences (Figures 75-79).

• In many cases, changes in output and viewing during peak time between 2009 and 2014 are similar to those noted across the whole day. Some key changes between these periods are:

– Channel 4 portfolio – The share of E4’s peak time output represented by documentaries: other fell from 15.1% in 2009 to 8.0% in 2014. There was also a fall in the share of the channel’s output made up of drama: other (10.4% to 4.8%), while the share of output and viewing accounted for by films: other increased.

– Channel 5 portfolio – As the share of output and viewing to comedy and drama: other programming fell on 5* between 2009 and 2014, the share represented by films: other increased, accounting for 38.5% of output and 41.7% of viewing in 2014.

117 Figure 74

Range of viewing by genre versus output range on the main five PSB channels - All Individuals, 2014, Peak time 124.7 40.5 108.7 30.0 21.4 Total hours of viewing /individual

100% 3.5% 3.7% Other 7.8% 7.9% 8.4% 8.1% 10.1% 2.7% Visual & Performing Arts 8.7% 8.8% 17.5% 10.2% Sport 13.6% 9.1% 14.2% Religion 19.4% 17.4% 16.9% 80% Party Political Broadcast 13.6% 13.4% Weather 7.0% 24.3% 27.1% 10.6% 6.5% 20.6% News: Other Natl/Intl News 28.8% 11.3% 6.8% 9.9% 18.4% Nations & Regions News 60% 18.0% 6.3% Music: Other 3.2% 4.5% Music: Contemporary 18.6% 7.0% 20.7% 10.8% 2.0% Music: Classical 18.5% 11.7% 40% 18.1% Leisure Interests 29.8% Proportion (%) 4.0% 9.2% Films: Other 3.7% 5.1% 21.8% 5.2% 51.0% UK Films 5.3% 9.0% 43.5% 9.7% Education 11.3% 8.3% 3.1% 20% 2.4% 2.9% 3.2% Drama: Other 2.2% 1.2% UK Soaps 25.3% 28.2% 14.5% 13.9% UK Drama 12.3% 14.1% 15.2% 16.1% 2.3% Docs: Other 6.0% 1.9% 0% 2.9% 2.3% 5.0% 1.7% 1.7% 3.6% 2.8% Docs: Sci & Nat His BBC BBC BBC BBC ITV - ITV - ChannelChannel ChannelChannel Curr Aff: Other One - One - Two - Two - Output Viewing 4 - 4 - 5 - 5 - Curr Aff: Pol/Econ/Social Output Viewing Output Viewing Output Viewing Output Viewing Entertainment Comedy Children’s

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 18:00-22:30. 118 Figure 75

Range of viewing by genre versus output range on the BBC portfolio channels - All Individuals, 2014, Peak time 8.9 8.6 3.4 0.1 1.6 0.7 Total hours of viewing /individual 100% 5.4% 5.3% Other 7.2% 5.8% 5.5% 4.9% 6.9% 3.5% 3.2% Visual & Performing Arts 8.3% 10.0% 11.3% Sport 12.4% Religion 80% 11.3% 4.4% Party Political Broadcast 3.1% 50.6% 12.9% 21.8% 6.7% Weather 52.6% News: Other 4.0% 11.9% 60% 7.7% Natl/Intl News 4.9% 8.0% 4.1% 80.0% 81.9% Nations & Regions News 3.4% 100.0% 100.0% 97.5% 97.1% Music: Other Music: Contemporary 40% 35.2% Music: Classical 28.3% 33.2% 31.6% Leisure Interests

Proportion (%) Films: Other 45.0% UK Films 20% 38.7% Education 6.5% 9.0% 15.6% 16.9% Drama: Other 11.4% 10.5% 11.2% 10.4% UK Soaps 0% UK Drama Docs: Other Docs: Sci & Nat His Curr Aff: Other Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 18:00-22:30. 119 Figure 76

Range of viewing by genre versus output range on the ITV portfolio channels - All Individuals, 2014, Peak time 4.4 8.5 2.1 10.0 1.2 5.0 0.2 Total hours of viewing /individual 100% 4.4% 2.7% 2.9% 3.0% Other 8.5% 3.5% 9.0% 8.0% Visual & Performing Arts 11.5% 21.8% 18.9% 27.0% 12.1% Sport 9.2% 30.9% 29.4% 26.4% 34.9% 32.6% Religion 80% 17.7% Party Political Broadcast 6.5% Weather 18.5% 25.9% News: Other 9.5% 12.9% 17.2% 60% 18.1% 9.1% 27.4% Natl/Intl News 14.3% Nations & Regions News 10.5% 8.3% 7.0% 25.6% 4.0% 68.0% 77.2% 8.7% Music: Other 7.8% 10.3% 80.3% 6.6% 71.2% 6.5% 8.7% 5.8% Music: Contemporary 40% 4.3% 9.8% Music: Classical 9.2% 10.2% Leisure Interests

Proportion (%) 38.0% 40.3% 42.2% 18.6% 2.8% Films: Other 36.1% 16.0% 38.8% 15.3% UK Films 20% 34.0% 15.9% Education 4.6% 4.8% 5.1% 4.2% 3.9% 4.9% Drama: Other 6.3% 4.2% 3.6% 9.6% 4.7% 8.9% UK Soaps 6.0% 8.1% 6.3% 6.8% 8.3% 5.5% 0% 3.7% 4.1% UK Drama Docs: Other Docs: Sci & Nat His Curr Aff: Other Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 18:00-22:30. CITV closes at 1800. 120 Figure 77

Range of viewing by genre versus output range on the ITV portfolio channels - All Individuals, 2014, Peak time 0.3 0.03 0.5 0.01 Total hours of viewing /individual

100% 5.1% Other 9.2% 11.9% 14.5% Visual & Performing Arts 12.5% Sport 80% 19.7% Religion 26.6% Party Political Broadcast 31.3% Weather News: Other 60% Natl/Intl News Nations & Regions News 96.5% 98.9% 91.8% 97.4% Music: Other Music: Contemporary 82.5% 40% Music: Classical 71.1% Leisure Interests

Proportion (%) 61.5% 54.2% Films: Other 20% UK Films Education Drama: Other UK Soaps 0% UK Drama ITV ITV ITV ITV ITVBe - ITVBe - ITVBe+1 - ITVBe+1 - Docs: Other Encore - Encore - Encore+1 Encore+1 Output Viewing Output Viewing Docs: Sci & Nat His Output Viewing - Output - Viewing Curr Aff: Other Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 18:00-22:30. CITV closes at 1800. 121 Figure 78

Range of viewing by genre versus output range on the Channel 4 portfolio channels - All Individuals, 2014, Peak time 4.2 8.9 3.3 5.1 0.8 6.4 1.9 1.1 1.4 Total hours of viewing /individual 100% 6.8% Other Visual & Performing Arts 19.2% 16.6% 23.8% 27.2% 25.0% Sport 19.1% 32.7% 80% 37.4% Religion 7.0% Party Political Broadcast 51.4%50.6% 52.2%53.4% 5.2% 19.9% 5.5% Weather 4.8% 13.4% 67.5%67.1% News: Other 20.4% 7.7% 8.8% 60% 7.9% Natl/Intl News 9.3% 3.0% 92.2%92.6% 90.2%92.1% Nations & Regions News 8.0% 7.3% Music: Other 1.4% 2.1% 2.4% 7.5% 1.7% 12.4%12.4% Music: Contemporary 40% 54.2% Music: Classical 29.4% 48.5% 4.1% 6.6% 26.9%24.1% Leisure Interests

Proportion (%) 18.3% 54.5%55.1% 9.5%10.2% Films: Other 46.2% 42.6% UK Films 20% 3.0% 2.9% 23.9%22.4% Education 16.4%14.6% Drama: Other 15.3% 5.9% 5.1% 14.0% 12.2% 1.8% 1.5% 9.2% 11.8% UK Soaps 1.0% 7.3% 7.1% 7.5% 4.9% 4.1% 0% UK Drama Docs: Other Docs: Sci & Nat His Curr Aff: Other Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 18:00-22:30. 122 Figure 79 99

Range of viewing by genre versus output range on the Channel 5 portfolio channels - All Individuals, 2014, Peak time 2.0 3.8 0.1 4.8 0.4 0.7 Total hours of viewing /individual

100% 4.4% 3.1% 2.9% 5.3% 6.4% Other 15.9% 14.1% 13.5% 15.2% Visual & Performing Arts 16.5% 12.2% 20.8% Sport 22.1% Religion 80% 30.3% 38.5% 41.7% Party Political Broadcast 41.2% 15.3% Weather 23.4% News: Other 22.8% 60% 18.0% Natl/Intl News 13.2% Nations & Regions News 19.1% Music: Other 15.2% 8.2% Music: Contemporary 79.2% 82.0% 81.2% 79.4% 40% 28.2% Music: Classical Leisure Interests 49.8% Proportion (%) 47.8% 44.2% 43.7% Films: Other 37.4% 37.5% 37.4% UK Films 20% Education 24.6% Drama: Other UK Soaps 5.1% 5.1% UK Drama 0% Docs: Other Docs: Sci & Nat His Curr Aff: Other Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 18:00-22:30. 123 Summary: Hours of viewing by genre

• Analysis of the number of hours spent per individual per year viewing each of the PSB genres shows there has been a decline in viewing to the majority of genres on the main five PSB channels between 2009 and 2014. Between the two periods viewing to UK drama fell by 17.2 hours, UK soaps fell by 15.9 hours and documentaries: other fell by 13.5 hours. There was an increase in viewing to sport (up 15.9 hours), entertainment (up 3.1 hours) and current affairs: other (up 2.5 hours) (Figure 80).

• While viewing to many PSB genres fell between 2009 and 2014 across the main five PSB channels, viewing to many of these genres increased across the BBC portfolio channels. While these were relatively small increases in hours of viewing per individual per year across the BBC portfolio channels, genres such as entertainment (up 3.4 hours) and documentaries: other (up 1.9 hours) saw more notable increases. Viewing to UK drama (down 1.7 hours) and UK soaps (down 1.0 hour) fell between 2009 and 2014 across this group of channels (Figure 81).

• With the exception of children’s and visual and performing arts programming, the hours of viewing per individual increased across all PSB genres shown on the Commercial portfolio channels. The most notable increases were across the entertainment (up 3.2 hours between 2009 and 2014), UK films (up 2.1 hours) and comedy (up 2.0 hours) genres (Figure 82).

• The time spent viewing PSB programming across all other multichannels fell between 2009 and 2014 across a number of genres including documentaries: other (down 10.0 hours), comedy (down 7.6 hours), sport (down 6.1 hours) and children’s programming (down 5.3 hours). Viewing to music: contemporary increased by 2.4 hours between 2009 and 2014 (Figure 83).

124 Figure 80

Summary of viewing to the main five PSB channels by genre – All Individuals, 2009 vs. 2014

Total hours viewed per year per individual – Main five PSB channels, Individuals (4+)

2009 2014

Children’s 9.8 3.5 Comedy 16.1 12.4 Entertainment 116.6 119.6 Current Affairs: Political/Economical/Social 17.2 11.6 Current Affairs: Other 28.4 30.9 Documentaries: Science & Natural History 21.7 16.4 Documentaries: Other 66.9 53.4 UK Drama 64.6 47.4 UK Soaps 62.8 46.9 Education 0.5 0.2 UK Films 9.9 7.4 Leisure Interests 73.7 67.1 Music: Classical 0.8 0.6 Music: Contemporary 3.0 1.7 National/International News 84.0 77.9 Religion 2.9 2.0 Sport 54.3 70.2 Visual & Performing Arts 1.9 0.8 Source: BARB. All Individuals (4+), 2009: Network Plus/2014 Network. Network programming based on 4+ area filter. PSB genres only. 125 Figure 81

Summary of viewing to the BBC portfolio channels by genre – All Individuals, 2009 vs. 2014

Total hours viewed per year per individual – BBC portfolio channels, Individuals (4+)

2009 2014

Children’s 21.5 21.7 Comedy 1.9 2.5 Entertainment 2.9 6.2 Current Affairs: Political/Economical/Social 1.6 2.1 Current Affairs: Other 0.2 0.1 Documentaries: Science & Natural History 0.8 2.0 Documentaries: Other 5.8 7.7 UK Drama 3.0 1.4 UK Soaps 1.7 0.7 Education 0.0 0.0 UK Films 0.3 0.4 Leisure Interests 1.2 1.3 Music: Classical 0.2 0.4 Music: Contemporary 1.4 2.7 National/International News 9.2 10.9 Religion 0.1 0.0 Sport 0.8 1.0 Visual & Performing Arts 0.4 0.8 Source: BARB. All Individuals (4+), 2009: Network Plus/2014 Network. Network programming based on 4+ area filter. PSB genres only. 126 Figure 82

Summary of viewing to the Commercial portfolio channels by genre – All Individuals, 2009 vs. 2014

Total hours viewed per year per individual – Commercial portfolio channels, Individuals (4+)

2009 2014

Children’s 3.5 3.1 Comedy 12.4 14.5 Entertainment 19.2 22.4 Current Affairs: Political/Economical/Social 0.2 0.2 Current Affairs: Other 0.0 0.6 Documentaries: Science & Natural History 0.6 1.0 Documentaries: Other 15.1 15.4 UK Drama 20.5 22.1 UK Soaps 6.1 6.6 Education 0.0 0.0 UK Films 4.9 7.0 Leisure Interests 9.2 10.8 Music: Classical 0.0 0.0 Music: Contemporary 0.5 1.3 National/International News 0.4 0.9 Religion 0.0 0.0 Sport 2.8 5.7 Visual & Performing Arts 0.2 0.0 Source: BARB. All Individuals (4+), 2009: Network Plus/2014 Network. Network programming based on 4+ area filter. PSB genres only. 127 Figure 83

Summary of viewing to multichannel channels by genre – All Individuals, 2009 vs. 2014

Total hours viewed per year per individual – All Other channels, Individuals (4+)

2009 2014

Children’s 36.1 30.8 Comedy 21.6 14.0 Entertainment 24.6 24.6 Current Affairs: Political/Economical/Social 0.3 0.9 Current Affairs: Other 0.5 0.2 Documentaries: Science & Natural History 4.4 4.5 Documentaries: Other 48.1 38.1 UK Drama 7.2 8.5 UK Soaps 0.6 1.0 Education 0.0 0.0 UK Films 2.3 1.2 Leisure Interests 17.0 16.8 Music: Classical 0.0 0.1 Music: Contemporary 0.8 3.2 National/International News 6.5 5.0 Religion 0.1 0.0 Sport 42.9 36.8 Visual & Performing Arts 0.4 0.7 Source: BARB. All Individuals (4+), 2009: Network Plus/2014 Network. Network programming based on 4+ area filter. PSB genres only. 128 Figure 84

Top programmes on the main five PSB channels by genre, 2014

Programme Channel Date Avg Audience 000s Children’s The Boy In The Dress BBC One 26/12/2014 6,312 Comedy Mrs Brown's Boys BBC One 25/12/2014 9,689 Entertainment New Year's Eve Fireworks BBC One 31/12/2014 12,501 Current Affairs: Political/Economical/Social Pound Shop Wars BBC One 06/02/2014 5,663 Current Affairs: Other The Queen's Christmas Message BBC One 25/12/2014 5,969 Documentaries: Science & Natural History Countryfile BBC One 02/11/2014 8,657 Documentaries: Other The Apprentice BBC One 14/10/2014 8,219 UK Drama Sherlock BBC One 01/01/2014 12,724 UK Soaps Coronation Street ITV 20/01/2014 10,646 Education Dec Appeal: Ebola (2014) ITV 30/10/2014 3,057 UK Films Film: Skyfall (2012) ITV 24/12/2014 7,148 Leisure Interests The Great British Bake Off BBC One 08/10/2014 13,510 Music: Classical Gareth's All Star Choir BBC One 10/11/2014 4,389 Music: Contemporary Queen And Adam Lambert Rock Big Ben Live BBC One 31/12/2014 9,472 National/International News Weather For The Week Ahead. BBC One 02/11/2014 8,560 Religion The Royal British Legion Festival Of Rem BBC One 08/11/2014 5,216 Sport World Cup 2014: Ger v Arg BBC One 13/07/2014 14,965 Visual & Performing Arts Darcey Bussell's Looking For Audrey Hepb BBC One 29/12/2014 2,682

Source: BARB. All Individuals (4+), Network. PSB genres only. 129 Figure 85

Top programmes on the PSBs’ portfolio channels by genre, 2014

Programme Channel Date Avg Audience 000s Children’s CBeebies Peter Pan CBeebies 20/12/2014 854 Comedy The Big Bang Theory E4 23/10/2014 2,585 Entertainment Celebrity Juice (Series 11) ITV2 20/02/2014 2,185 Current Affairs: Political/Economical/Social Is Amanda Knox Guilty? BBC Three 17/02/2014 751 Current Affairs: Other Benefits Britain: The Debate Channel 4 +1 17/02/2014 564 Documentaries: Science & Natural History The Code BBC Four 11/10/2014 1,023 Documentaries: Other The Call Centre BBC Three 15/04/2014 1,317 UK Drama Midsomer Murders ITV3 04/07/2014 1,425 UK Soaps Hollyoaks E4 11/11/2014 1,460 Education Guy Martin's Spitfire Channel 4 +1 12/10/2014 274 UK Films Film: Tomorrow Never Dies (1997) ITV2 11/01/2014 1,087 Leisure Interests Hair BBC Three 01/04/2014 1,089 Music: Classical New Year's Day Concert From Vienna BBC Four 01/01/2014 487 Music: Contemporary Ellie Goulding @ Glastonbury BBC Three 29/06/2014 978 National/International News 60 Seconds BBC Three 29/06/2014 1,001 Religion Vatican - The Hidden World BBC Four 14/09/2014 285 Sport FA Cup Replay ITV4 04/02/2014 1,247 Visual & Performing Arts Dancing Cheek To Cheek: An Intimate Hist BBC Four 17/11/2014 1,149

Source: BARB. All Individuals (4+), Network. PSB genres only. 130 Contents

131 Genre analysis

• This section looks at how viewing to the various PSB programme genres is split across the channels.

• The analysis focuses on total annual viewing hours, which shows the total annual hours of viewing by an average individual to a given programme genre. Unless indicated, figures show averages for all viewers aged 4+.

• Genre groups used are based on Ofcom definitions, which are based on using existing BARB genre groups, or in most cases, combining a number of sub-genres (see Definitions). These definitions vary from genre groups used in previously presented data and therefore comparisons between reports are not recommended.

• In each case, viewing to the main five PSB channels and their respective portfolio channels is shown grouped. Viewing to all other multichannels is shown grouped together and for some genres the main channel within the combined multichannel group channel is also split out.

• The main channel among the multichannel group where shown in some genre analysis is the most viewed ‘other’ channel in 2014. The corresponding viewing data from 2009-2014 for this channel is shown. It is important to note that given the selection of the main ‘other’ channel is based on 2014 data, there may be other channels accounting for a higher proportion of viewing in other years.

132 Summary: Genre analysis – national/international news • The total time spent watching national/international news programming fell under the 100 hours mark in 2014, falling from 101.3 hours in 2013 to 94.7 hours per individual. Viewing across each of the channel groups fell. The main five PSB channels accounted for the majority of viewing (77.9 hours in 2014), an additional 10.9 hours were viewed across the BBC portfolio channels with the remaining 5.0 hours across all other multichannels. Taken together, the PSB channels took a combined 94.7% share of national/international news in 2014 (Figure 86).

• Of the viewing to national/international news across the main five PSB channels, the majority took place on BBC One but viewing fell from 63.1 hours in 2013 to 61.7 hours in 2014. The channel accounted for 65.1% of all viewing to the genre – this share has increased steadily over the analysis period from 57.5% in 2009. Combined with BBC Two, share of news to the BBC main channels in 2014 was 65.5%.

• The majority of viewing across the BBC portfolio channels took place on the dedicated news channel, BBC News – the channel accounted for 10.6 hours (11.2%) in 2014, down from a peak of 14.8 hours in 2011 (Figure 87). The total BBC family share of news increased year-on-year from 75.2% to 77.0% in 2014.

• ITV accounted for 11.8 hours (12.5%) of viewing in 2014, down from 13.2 hours (13.0%) in 2013. When the channel’s ‘+1’ variant is taken into account, ITV’s share of news in 2014 was 13.1%, down from 13.5% share in 2013 (Figure 87).

• Viewing to Channel 4 remained steady year-on-year between 2013 (2.6 hours, 2.6%) and 2014 (2.5 hours, 2.7%). Share including Channel 4+1 was 3.0% in 2014 and 2.9% in 2013. The main ‘other’ multichannel channel with regards to national/international news viewing was Sky News, representing 4.6 hours (4.9%) of viewing in 2014 – this was 2.9 hours less than its peak in 2011 (7.5 hours) (Figure 87). 133 Summary: Genre analysis – national/international news

• The main five PSB channels accounted for the majority of viewing to the national/international news genre in 2014. The profile of viewers to this genre varied across the individual channels with Channel 4 attracting relatively younger viewers and a greater proportion of ABC1 viewers compared with the other main PSB channels. (Figures 88 and 89).

• There is a stark difference in national/international news consumption between younger and older adult audiences. In 2014, 16-34 year olds spent 33.7 hours watching the genre, down from a peak of 46.2 hours in 2010 – and while trends by channel are similar, ITV and Channel 4 accounted for a higher share of viewing for 16-34s than all adults. Adults aged 35 or over spent 140.3 hours watching the genre in 2014, down from 149.1 hours in 2013 – channel trends were similar among these viewers (Figures 90 and 91).

134 Figure 86

Hours of viewing to national/international news by channel group – All Individuals, 2009-2014, All day

100.1 105.0 106.6 101.3 101.3 94.7 Hours per individual/year

120 Multichannels

100 6.7 7.6 6.5 6.7 6.7 Channel 5 portfolio 13.4 15.1 5.0 9.2 13.5 12.5 channels 10.9 80 Channel 4 portfolio channels 60 ITV portfolio channels 84.0 84.6 40 83.1 80.2 81.1 77.9 BBC portfolio

Hours of viewing to genre channels 20 Main five PSB channels 0 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 135 Figure 87

Proportion of viewing to national/international news by channel group – All Individuals, 2009-2014, All day

100.1 105.0 106.6 101.3 101.3 94.7 Hours per individual/year 100% 6.5% 6.3% 7.0% 6.4% 6.4% 4.9% Other 2.4% 1.9% 2.1% 1.8% 1.7% 3.6% 1.9% 3.2% 2.9% 3.0% 4.3% 3.4% Russia Today 13.1% 80% 16.0% 13.5% 13.3% 13.5% 18.7% Euronews 11.2% 13.9% 12.9% 12.1% Sky News 9.0% 12.5% 60% Channel 5

Other Channel 4 portfolio

40% Channel 4 65.5% 58.8% 59.4% 60.0% 61.4% 62.8% Other ITV portfolio 20% ITV Proportion of viewing to genre (%) to genre of viewing Proportion Other BBC portfolio

BBC News 0% 2009 2010 2011 2012 2013 2014 BBC One and BBC Two Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Shares are based on total minutes of viewing to national/international News. BBC One and Two, ITV, Channel 4 and Channel 5 include HD variants and +1 channels where applicable.

136 Figure 88

Age profile of national/international news viewers, 2014

100%

33.2% 80% 42.3% 42.8% 40.9% 43.3% 47.6% Adults 65+

Adults 55-64 60% 15.1% 17.7% Adults 45-54 19.7% 20.4% 16.4% Profile (%) 18.0% 15.3% 40% Adults 35-44 17.6% 16.0% 16.9% 16.8% 13.0% 13.7% Adults 25-34 20% 9.6% 9.3% Adults 16-24 9.5% 9.3% 8.8% 11.1% 5.8% 5.8% 6.8% 6.2% 5.8% 5.6% 4.2% 4.8% Children (4-15) 3.1% 2.7% 4.3% 5.9% 0% 2.7% 2.3% 1.5% 3.8% 4.4% Main five BBC One BBC Two ITV Channel 4 Channel 5 PSB channels

Source: BARB. All Individuals (4+), Network. 137 Figure 89

Socio-economic profile of national/international news viewers, 2014

100%

27.8% 26.3% 22.8% 32.8% 34.7% 80% 40.5%

19.6% DE 60% 22.3% 21.8% 21.4% 25.2% 22.9% C2

Profile (%) 25.7% 40% 25.9% 26.1% 23.8% C1 25.1% 21.6% 20% 31.9% 24.1% 25.7% 21.9% 15.0% 15.0% AB 0% Main five BBC One BBC Two ITV Channel 4 Channel 5 PSB channels

Source: BARB. All Individuals (4+), Network. 138 Figure 90

Proportion of viewing to national/international news by channel group – Adults 16-34, 2009-2014, All day

44.8 46.2 43.9 38.4 36.8 33.7 Hours per individual/year 100% 8.3% 8.2% 8.9% 6.4% 6.5% 5.2% Other 5.7% Russia Today 6.6% 7.3% 6.2% 6.1% 5.5% 80% 15.2% Euronews 13.7% 14.1% 14.7% 20.4% 16.5% Sky News 12.6% 11.0% 10.8% Channel 5 60% 11.2% 15.4% 10.7% Other Channel 4 portfolio Channel 4 40% Other ITV portfolio

56.8% 58.6% 59.5% ITV 50.7% 53.9% 52.8% 20% Other BBC portfolio

Proportion of viewing to genre (%) to genre of viewing Proportion BBC News BBC One and BBC Two 0% 2009 2010 2011 2012 2013 2014 Source: BARB. Adults 16-34, 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Shares are based on total minutes of viewing to national/international News. BBC One and Two, ITV, Channel 4 and Channel 5 include HD variants and +1 channels where applicable.

139 Figure 91

Proportion of viewing to national/international news by channel group – Adults 35+, 2009-2014, All day

143.5 150.0 154.0 147.9 149.1 140.3 Hours per individual/year 100% 6.1% 6.0% 6.7% 6.4% 6.3% 4.8% Other 2.6% 3.9% 3.0% 2.9% 2.8% 2.5% 12.7% Russia Today 15.8% 13.3% 13.1% 13.2% 80% 18.3% Euronews 11.3% 13.7% 13.0% 12.2% Sky News 8.8% 12.6% 60% Channel 5 Other Channel 4 portfolio Channel 4 40% Other ITV portfolio 66.5% 60.5% 61.3% 62.3% 63.6% 60.3% ITV 20% Other BBC portfolio Proportion of viewing to genre (%) to genre of viewing Proportion BBC News

0% BBC One and BBC Two 2009 2010 2011 2012 2013 2014 Source: BARB. Adults 35+, 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Shares are based on total minutes of viewing to national/international News. BBC One and Two, ITV, Channel 4 and Channel 5 include HD variants and +1 channels where applicable.

140 Summary: Genre analysis - current affairs political/ economical/social • Having peaked at 20.9 hours per individual in 2010, viewing to the current affairs: political/ economical/ social genre fell gradually to 14.7 hours in 2014. The main five PSB channels represented the majority of this viewing, accounting for 11.6 hours (79.0%) in 2014 – this was down 6.4 hours from 18.0 hours per individual in 2010 (86.0%). The BBC portfolio channels accounted for a further 2.1 hours (14.1%) and all other multichannels made up 0.9 hours (5.8%) (Figures 92 and 93).

• Analysis by channel shows that BBC One (5.9 hours in 2014) and BBC Two (4.0 hours) were the most watched channels for this genre of programming – together they accounted for 67.4% of viewing to the genre in 2014. These two channels have consistently accounted for over two-thirds of viewing to current affairs: political/ economical/ social programming. BBC News accounted for a further 1.6 hours of viewing – 11.0% of viewing to the genre. Viewers spent, on average, 1.2 hours (8.3%) watching this genre on ITV in 2014.

• Sky News was the main ‘other’ multichannel channel viewers tuned into for this type of programming – in 2014, it accounted for 0.6 hours of viewing (4.0%).

141 Figure 92

Hours of viewing to current affairs: political/ economical/ social by channel group– All Individuals, 2009-2014, All day

19.2 20.9 18.1 18.6 16.9 14.7 Hours per individual/year

25 Multichannels

Channel 5 portfolio 0.6 20 channels 0.3 2.2 1.6 1.0 1.1 Channel 4 portfolio 2.2 1.9 1.0 15 channels 2.2 0.9 2.1 ITV portfolio channels 10 18.0 17.2 BBC portfolio 14.8 15.4 13.5 channels

Hours of viewing to genre 11.6 5 Main five PSB channels 0 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 142 Figure 93

Proportion of viewing to current affairs: political/economical /social by channel – All Individuals, 2009-2014, All day

100% All other channels 1.8%0.0%0 2.7%0.0%0 5.4% 6.0% 6.1% 5.8% 0.0%0 0.0% 0.0% 0.1% 8.1% 10.7% 0 0 0 12.2% 10.1% 12.9% 14.1% 80% Channel 5 portfolio channels

60% Channel 4 portfolio channels

89.3% 86.0% 40% 81.6% 83.2% 79.6% 79.0% ITV portfolio channels

Proportion of viewing to genre (%) to genre of viewing Proportion 20% BBC portfolio channels

Main five PSB 0% channels 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. Current Affairs: Political/Economical/Social– Main ‘other’ channel = Sky News (4.0%). 143 Summary: Genre analysis – UK Drama

• Following an increase in viewing from 80.9 hours per individual in 2012 to 87.3 hours in 2013, viewing to UK drama fell to 79.3 hours in 2014. The main five PSB channels accounted for 47.4 hours of viewing to this genre in 2014 – 17.2 hours lower than viewing levels in 2009. The ITV portfolio channels represented 21.6 hours of viewing in 2014 – similar to levels across previous periods. All other multichannels accounted for a further 8.5 hours in 2014 (Figure 94).

• In 2014, individuals spent, on average, 30.1 hours watching UK drama on BBC One – a similar level to previous years. This represented 38.0% of viewing – BBC One has consistently accounted for between 35-38% of viewing to this genre.

• Viewers spent 14.0 hours (17.6%) watching UK drama on ITV in 2014 – this was almost half the level viewed in 2009 (27.1 hours, 28.5%). The second most watched channel for this type of programming in 2014 was ITV3 (17.4 hours, 21.9%).

• Drama was the most watched ‘other’ multichannel channel in 2014 for this genre, accounting for 5.2 hours (6.6%) of viewing.

144 Figure 94

Hours of viewing to UK drama by channel group – All Individuals, 2009-2014, All day

95.3 89.9 92.3 80.9 87.3 79.3 Hours per individual/year

120 Multichannels

100 Channel 5 portfolio 7.2 6.1 channels 6.5 7.1 80 5.1 19.5 8.5 Channel 4 portfolio 21.1 23.1 24.3 channels 23.5 60 21.6 ITV portfolio channels

40 BBC portfolio 64.6 60.3 channels Hours of viewing to genre 58.5 53.8 49.9 47.4 20 Main five PSB channels

0 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 145 Figure 95

Proportion of viewing to UK drama by channel – All Individuals, 2009-2014, All day

100% Multichannels 7.6% 7.2% 6.6% 6.4% 8.1% 10.7% 1.0% 1.1% 0.9% 0.7% 0.8% 0.6% 20.4% Channel 5 portfolio 80% 23.4% 25.1% 29.1% 27.8% 27.2% channels 3.2% 3.1% 2.1% 2.2% 1.7% Channel 4 portfolio 60% 1.7% channels

ITV portfolio channels 40% 67.7% 65.1% 65.3% 61.7% 61.6% 59.7% BBC portfolio

Proportion of viewing to genre (%) to genre of viewing Proportion 20% channels

Main five PSB channels 0% 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. UK Drama– Main ‘other’ channel = Drama (6.6%). 146 Summary: Genre analysis

• Viewing to current affairs: other fell from 35.0 hours per individual in 2013 to 31.8 hours in 2014. The majority of viewing in 2014 continued to take place on BBC One (17.3 hours) and ITV (11.8 hours). Viewing to the genre peaked in 2011 (38.3 hours) – between 2011 and 2014 viewing on BBC One fell from 20.4 hours to 17.3 hours and on ITV from 15.3 hours to 11.8 hours (Figure 96).

• Viewing to documentaries: science and natural history peaked at 29.2 hours per individual in 2011 – following a fall in 2012, viewing rose to 28.8 hours in 2013. In 2014, viewing to the genre fell to 23.9 hours, the lowest level across the analysis period. While BBC One (7.9 hours) and BBC Two (6.1 hours) accounted for the majority of viewing in 2014, their combined total fell from 17.2 hours in 2013 to 13.9 hours in 2014. The BBC portfolio channels represented 2.0 hours of viewing in 2014 and all other multichannels a further 4.5 hours per individual (Figure 97).

• Viewing to documentaries: other has continued to decline steadily over the years – falling from 136.0 hours per individual in 2009 to 114.6 hours in 2014. While viewing on BBC One has remained fairly steady, viewing on BBC Two fell from 14.8 hours in 2009 to 9.9 hours in 2014. On ITV, viewing to this genre almost halved from 12.7 hours in 2009 to 6.9 hours in 2014 and on Channel 4, fell from 18.3 hours to 11.4 hours over the same period. Viewing on Channel 5 has continued to increase since 2010, up from 7.1 hours to 13.3 hours in 2014. The largest proportion of viewing to this genre continues to take place across ‘all other channels’ – 38.1 hours in 2014 (Figure 98).

147 Summary: Genre analysis

• Viewing to programming within the visual and performing arts genre peaked at 3.2 hours per individual in 2011 – since then viewing has been in steady decline, falling to 2.3 hours in 2014. The BBC channels represented the majority of viewing to this genre – a total of 1.5 hours per individual in 2014. A further 0.7 hours of viewing took place across ‘all other channels’ (Figure 99).

• Viewing to the music: classical genre fell from its peak of 1.4 hours per individual in 2013 to 1.1 hours in 2014 – 1.0 hour of viewing took place across BBC channels. Between 2013 and 2014, while viewing on BBC Two, the BBC portfolio channels and ‘all other channels’ fell, viewing on BBC One increased (Figure 100).

• Having peaked at 9.1 hours per individual in 2012, viewing to the music: contemporary genre has remained steady since then with 8.8 hours spent watching this genre in 2014. The BBC portfolio channels (2.7 hours) and ‘all other channels’ (3.2 hours) accounted for most viewing to this genre. Viewing across the Channel 4 portfolio channels increased from 0.4 hours in 2013 to 1.2 hours in 2014 (Figure 101).

• Viewers spent an average of 2.1 hours over the course of 2014 watching programmes within the religion genre - viewing to the genre was at its highest in 2009 (3.1 hours) . Almost all of the 2014 viewing to this genre took place across the two main BBC channels, BBC One (1.6 hours) and BBC Two (0.4 hours) (Figure 102).

148 Summary: Genre analysis • Viewing to programming with the education genre was at its peak in 2009 (0.5 hours per individual). In 2014, 0.2 hours were spent watching this genre with 0.1 hours viewed on BBC Two and 0.1 hours on Channel 4 (Figure 103).

• Following a peak in viewing in 2013 (186.2 hours), viewing to entertainment programming fell to 172.9 hours per individual in 2014 – this level was similar to previous years. While viewing fell from 68.9 hours in 2013 to 62.9 hours in 2014, ITV remains the most watched channel for this genre. ITV’s portfolio channels accounted for a further 19.3 hours of viewing in 2014. The BBC channels, combined, accounted for 49.6 hours of viewing in 2014 (Figure 104).

• Viewing to comedy programming remained steady between 2009 and 2013 at around 50 hours per individual per year. Between 2013 and 2014 viewing to the genre fell from 48.7 hours to 43.4 hours. While representing the majority of viewing to this type of programming, viewing levels fell between 2013 and 2014 across the Channel 4 portfolio channels (from 12.8 hours to 11.6 hours) and ‘all other channels’ (from 15.6 hours to 14.0 hours) (Figure 105).

• Viewing to sport has fluctuated across the analysis period – this is likely to be related to variations in sporting events from year to year. Viewing peaked at 135.7 hours in 2012, with 51.7 hours viewed on BBC One and 39.1 hours across all other multichannels. Viewing dipped to its lowest point over the six-year period in 2013 (95.5 hours) and rose to 113.6 hours in 2014. While viewing across all other multichannels stood at 36.8 hours – the lowest level across the analysis period – there was an increase in viewing between 2013 and 2014 across BBC One (24.7 hours to 32.7 hours), BBC Two (11.4 hours to 17.0 hours) and ITV (12.2 hours to 17.1 hours) (Figure 106). 149 Summary: Genre analysis • Viewing to UK soaps has been in steady decline, falling from 71.2 hours in 2009 to 57.2 hours in 2012, increasing to 61.1 hours in 2013 and falling again to 55.2 hours in 2014. ITV has remained the most watched channel for this genre, accounting for 31.3 hours of viewing in 2014, down from 40.7 hours in 2009. Viewing to the ITV portfolio channels also fell, from 4.7 hours in 2013 to 3.7 hours in 2014. BBC One was the second most watched channel for this genre, accounting for 13.4 hours in 2014. (Figure 107).

• Viewing to UK films remained stable over the six-year analysis period and has been distributed across a range of channel/channel groups. In 2014, individuals spent 16.0 hours watching this genre – 4.1 hours of this took place on ITV (up from 2.9 hours in 2013) and a further 3.8 hours across the broadcaster’s portfolio channels. Channel 4 portfolio channels represented 2.8 hours of viewing in 2014, down from 3.4 hours in 2013. (Figure 108).

• Leisure interests programming accounted for 96.1 hours of viewing in 2014 – viewing to the genre has remained steady over the last three years following a fall from 103.2 hours in 2011 to 92.4 hours in 2012. BBC One (32.5 hours) and BBC Two (17.4 hours) accounted for almost 50 hours of viewing to this type of programming in 2014 – similar levels to 2013 (Figure 109).

150 Figure 96

Proportion of viewing to current affairs: other by channel group – All Individuals, 2009-2014, All day

29.1 31.8 38.3 34.9 35.0 31.8 Hours per individual/year

100% Multichannels

Channel 5 portfolio 24.3% channels 80% 33.3% 40.0% 40.0% 42.5% 37.2% Channel 4 portfolio channels 5.2% ITV portfolio channels 60% 3.2% 1.9% 4.9% 3.4% 2.7% BBC portfolio channels Channel 5 40% 66.4% Channel 4 57.3% 53.3% 55.1% 52.2% 54.4% ITV 20% Proportion of viewing to genre (%) to genre of viewing Proportion BBC Two

0% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 151 Figure 97

Proportion of viewing to documentaries : science and natural history by channel group – All Individuals, 2009-2014, All day

27.5 27.5 29.2 26.1 28.8 23.9 Hours per individual/year

100% Multichannels 15.8% 15.7% 16.3% 16.2% 18.7% 18.7% Channel 5 portfolio channels 3.0% 80% 4.5% Channel 4 portfolio 6.0% 6.7% 5.0% 5.4% 8.5% channels 1.3% 8.9% 5.7% 8.1% ITV portfolio channels 3.6% 4.3% 60% 4.9% 6.5% 5.3% 4.0% 2.4% 30.1% BBC portfolio channels 28.2% 22.7% 20.7% 26.7% 25.4% Channel 5 40% Channel 4

ITV 20% 39.3% Proportion of viewing to genre (%) to genre of viewing Proportion 36.6% 37.2% 35.8% 33.0% 32.8% BBC Two

0% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 152 Figure 98

Proportion of viewing to documentaries : other by channel group – All Individuals, 2009-2014, All day

136.0 130.4 128.3 125.0 121.8 114.6 Hours per individual/year

100% Multichannels

Channel 5 portfolio 35.4% 35.8% 34.5% 35.6% 34.7% 33.2% channels 80% Channel 4 portfolio channels ITV portfolio channels 1.3% 1.3% 0.9% 1.6% 1.9% 2.8% 60% 6.4% 6.7% 5.8% 5.8% 6.8% 6.9% 3.5% 3.5% 3.4% 2.8% 2.8% 3.7% BBC portfolio channels 4.3% 6.3% 7.9% 8.5% 7.4% 6.7% 6.6% 5.4% 8.4% Channel 5 40% 8.9% 9.4% 11.6% 13.4% 12.3% 8.7% Channel 4 8.8% 9.4% 10.0% 6.2% 7.8% 9.3% 6.8% 7.2% ITV 20% 6.0% Proportion of viewing to genre (%) to genre of viewing Proportion 11.0% 10.9% 12.1% 9.9% 9.4% 8.6% BBC Two 9.0% 10.4% 11.5% 11.3% 11.0% 10.4% 0% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 153 Figure 99

Proportion of viewing to visual and performing arts by channel group – All Individuals, 2009-2014, All day

2.8 2.7 3.2 2.7 2.5 2.3 Hours per individual/year

100% Multichannels 13.4% 13.6% 18.4% 21.9% 22.7% Channel 5 portfolio 5.2% 31.4% channels 80% 2.4% Channel 4 portfolio 15.2% 28.9% channels 18.6% ITV portfolio channels 27.9% 60% 31.8% 10.7% 6.4% 2.5% BBC portfolio channels 6.8% 34.3% Channel 5 40% 33.3% 24.4% Channel 4 40.5% 33.0% 25.4% ITV 20% 14.6% Proportion of viewing to genre (%) to genre of viewing Proportion BBC Two 20.0% 19.1% 16.9% 11.2% 14.4% 14.9% 0% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 154 Figure 100

Proportion of viewing to music: classical by channel group – All Individuals, 2009-2014, All day

1.0 1.2 1.0 1.4 1.4 1.1 Hours per individual/year

100% Multichannels 5.4% 14.1% 11.6% 9.3% 22.2% Channel 5 portfolio channels 80% 38.5% Channel 4 portfolio 4.5% 38.4% 25.2% 32.2% 37.7% channels ITV portfolio channels 60% BBC portfolio channels 5.3% 51.9% Channel 5 40% 26.2% 51.3% Channel 4 48.6% 36.2% 44.9% ITV 20% Proportion of viewing to genre (%) to genre of viewing Proportion 25.9% BBC Two 17.1% 13.0% 8.1% 9.4% 10.8% 0% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 155 Figure 101

Proportion of viewing to music: contemporary by channel group – All Individuals, 2009-2014, All day

5.8 5.9 7.7 9.1 8.8 8.8 Hours per individual/year

100% Multichannels 14.1% 19.8% Channel 5 portfolio 29.6% 6.5% 32.4% 36.3% channels 80% 2.3% 37.3% 2.9% 3.4% Channel 4 portfolio channels ITV portfolio channels 24.7% 23.6% 60% 4.6% 26.9% 14.1% BBC portfolio channels 29.4% 9.9% 9.9% Channel 5 40% 2.7% 2.4% 33.1% 4.2% 6.4% 5.4% 30.1% Channel 4 27.5% 5.8% 26.9% 16.2% ITV 20% 4.0% Proportion of viewing to genre (%) to genre of viewing Proportion 18.7% 2.2% 12.3% BBC Two 16.7% 9.8% 11.4% 9.2% 7.2% 0% 5.0% 4.9% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 156 Figure 102

Proportion of viewing to religion by channel group – All Individuals, 2009-2014, All day

3.1 2.7 2.4 2.6 2.1 2.1 Hours per individual/year

100% Multichannels 8.6% 9.7% 11.2% 8.1% 20.3% Channel 5 portfolio 16.3% channels 80% 11.3% Channel 4 portfolio channels ITV portfolio channels 60% BBC portfolio channels

86.7% 89.7% 86.7% Channel 5 40% 76.7% 78.5% 72.1% Channel 4

ITV 20% Proportion of viewing to genre (%) to genre of viewing Proportion BBC Two

0% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 157 Figure 103

Proportion of viewing to education by channel group – All Individuals, 2009-2014, All day

0.5 0.2 0.1 0.2 0.1 0.2 Hours per individual/year

100% 2.3% Multichannels 7.4% 5.0% 11.7% 23.9% Channel 5 portfolio channels 80% Channel 4 portfolio 30.3% 7.2% channels 49.7% ITV portfolio channels 60% BBC portfolio channels 96.8% 96.9% 93.1% Channel 5 40% 66.9% Channel 4 56.3% ITV 20% 42.7% Proportion of viewing to genre (%) to genre of viewing Proportion BBC Two

0% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 158 Figure 104

Proportion of viewing to entertainment by channel group – All Individuals, 2009-2014, All day

163.2 158.9 166.8 168.6 186.2 172.9 Hours per individual/year

100% Multichannels 15.0% 14.8% 15.8% 14.1% 12.7% 14.2% Channel 5 portfolio channels 80% 11.7% 9.6% 9.5% 11.2% 12.3% 11.1% Channel 4 portfolio 1.8% 3.1% 3.6% 3.6% channels 3.5% 4.0% ITV portfolio channels 12.7% 9.8% 5.9% 5.7% 60% 10.1% 8.8% BBC portfolio channels

32.2% 37.0% 36.4% Channel 5 40% 32.3% 29.7% 31.2% Channel 4

8.1% 4.4% ITV 20% 6.9% 7.5% 6.8% 5.0% Proportion of viewing to genre (%) to genre of viewing Proportion BBC Two 17.3% 18.7% 17.7% 18.3% 20.0% 20.7% 0% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 159 Figure 105

Proportion of viewing to comedy by channel group – All Individuals, 2009-2014, All day

52.0 48.6 50.2 50.6 48.7 43.4 Hours per individual/year

100% Multichannels

Channel 5 portfolio 36.2% 35.9% 31.9% 32.3% channels 80% 41.5% 41.1% Channel 4 portfolio channels ITV portfolio channels 60% 26.2% 26.7% BBC portfolio channels 18.7% 24.6% 19.5% 20.5% Channel 5 40% 4.5% 4.3% 2.9% 5.6% 4.2% 6.4% 3.6% 3.8% 6.1% Channel 4 5.3% 6.9% 6.5% 5.9% 8.9% 8.8% 7.4% 5.0% 7.7% 7.3% ITV 20% 4.7% 2.8% Proportion of viewing to genre (%) to genre of viewing Proportion 3.4% 5.2% 4.0% 5.6% 4.7% 5.4% 6.2% 4.9% 5.6% BBC Two 16.1% 12.5% 10.8% 11.2% 13.6% 9.8% 0% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 160 Figure 106

Proportion of viewing to sport by channel group – All Individuals, 2009-2014, All day

100.8 118.3 102.4 135.7 95.5 113.6 Hours per individual/year

100% Multichannels

Channel 5 portfolio 28.8% 32.4% channels 35.6% 38.6% 80% 42.6% 42.4% Channel 4 portfolio channels 3.7% ITV portfolio channels 2.9% 5.6% 4.7% 60% 4.3% 5.6% 2.5% 2.6% 1.7% 4.0% BBC portfolio channels 2.8% 2.2% 14.1% 2.6% 9.5% 15.1% 11.0% 10.8% 12.8% Channel 5 40% 8.5% 15.0% 15.3% Channel 4 15.6% 12.6% 11.9% ITV 20%

Proportion of viewing to genre (%) to genre of viewing Proportion 38.1% 28.8% 22.9% 26.9% 24.9% 25.9% BBC Two

0% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 161 Figure 107

Proportion of viewing to UK soaps by channel group – All Individuals, 2009-2014, All day

71.2 66.6 62.3 57.2 61.1 55.2 Hours per individual/year

100% Multichannels 3.6% 2.8% 3.4% 3.8% 4.0% 5.1% 4.9% 5.6% 7.1% 8.7% 7.7% 6.8% Channel 5 portfolio 6.0% 4.4% 4.2% 3.5% 3.4% 3.6% channels 80% Channel 4 portfolio channels ITV portfolio channels 60% 54.5% BBC portfolio channels 57.2% 53.3% 53.4% 58.3% 56.7% Channel 5 40% Channel 4

ITV 20% Proportion of viewing to genre (%) to genre of viewing Proportion 28.6% 27.7% 24.9% 26.5% 22.5% 24.2% BBC Two

0% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 162 Figure 108

Proportion of viewing to UK films by channel group – All Individuals, 2009-2014, All day

17.3 16.8 17.3 16.8 16.4 16.0 Hours per individual/year

100% Multichannels 11.8% 12.0% 7.3% 13.3% 14.1% 14.6% 2.6% 1.4% Channel 5 portfolio 0.8% 0.9% 1.6% 2.7% 17.6% channels 80% 15.0% Channel 4 portfolio 17.0% 20.3% 20.5% 19.7% channels 12.2% ITV portfolio channels 15.2% 23.5% 60% 1.7% 18.8% 18.8% BBC portfolio channels 5.9% 1.6% 24.2% 9.0% 6.1% 1.7% 2.6% 3.8% 2.1% 6.3% Channel 5 40% 9.0% 1.4% 7.2% 9.4% 4.8% 4.5% 7.0% Channel 4 25.6% 6.6% 21.3% 19.4% 25.4% ITV 20% 12.9% 17.4% Proportion of viewing to genre (%) to genre of viewing Proportion 9.2% BBC Two 11.4% 10.9% 11.5% 9.1% 8.2% 7.4% 0% 3.5% 2.5% 2.7% 3.3% 2.1% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 163 Figure 109

Proportion of viewing to leisure interests by channel group – All Individuals, 2009-2014, All day

101.1 98.6 103.2 92.4 95.2 96.1 Hours per individual/year

100% Multichannels 16.8% 15.6% 14.5% 14.4% 15.0% 17.5% Channel 5 portfolio channels 80% 9.1% 10.5% 11.3% 8.3% 11.3% 10.6% Channel 4 portfolio channels ITV portfolio channels 13.4% 15.2% 14.0% 13.8% 11.6% 11.7% 60% 7.2% BBC portfolio channels 8.5% 7.6% 6.0% 18.1% 14.2% 20.3% 18.1% Channel 5 40% 21.3% 24.1% 17.3% Channel 4 20.5% ITV 20% Proportion of viewing to genre (%) to genre of viewing Proportion 32.5% 33.8% 27.2% 25.7% 20.1% 24.6% BBC Two

0% BBC One 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 164 Contents

165 Summary: nations and regions news

• Viewing to the nations and regions news genre fell for the fourth consecutive period, from 27.6 hours in 2010 to 25.3 hours in 2013 and to 24.0 hours in 2014. Viewing fell across both of the key channels, BBC One (16.4 hours in 2014) and ITV (7.6 hours in 2014) (Figure 110).

• During weekdays, the early evening nations and regions news bulletin is broadcast at 1800 on Channel 3/ITV. The share of viewing achieved by this bulletin stood at 18.0% across the UK in 2014 – shares across each of the nations was higher than the UK average and highest in Northern Ireland (34.9% in 2013). Across the English regions, the share of viewing achieved by Channel 3’s early evening news bulletin was highest in Border (41.0% in 2014, up from 37.7% in 2013). The share of viewing in the North West fell from 17.2% in 2013 to 15.7% in 2014 - a fall of 1.6 percentage points. (Figures 111 and 112).

• BBC One’s early evening nations and regions bulletin is broadcast at 1830. In 2014, the share of viewing to these programmes across the UK stood at 28.7% - shares in each of the three nations was higher than the UK average and highest in Wales (31.5% in 2014). The share of viewing to the BBC early evening bulletin in Northern Ireland increased from 26.7% in 2013 to 29.0% in 2014. Across the English regions, BBC One’s share for the early evening news programme in 2014 was highest in the South West (45.1%) and lowest in London (23.0%) (Figures 113 and 114).

166 Figure 110

Hours of viewing to nations and regions news by channel – All Individuals, 2009-2014, All day

26.7 27.6 26.4 26.0 25.3 24.0 Hours per individual/year

30 Channel 5

9.3 9.6 8.8 Channel 4 8.5 8.3 20 7.6

ITV

10 BBC Two 18.3 17.0 17.6 17.5 17.0 16.4 Hours of viewing to genre BBC One

0 2009 2010 2011 2012 2013 2014

Source: BARB. All Individuals (4+), Network. Based on total minutes of viewing to the genre across the main five PSB channels only. 167 Figure 111

Channel 3 nations and regions evening news viewing share – nations, 2009-2014

40% 35.0% 34.9% 34.8% 34.4% 34.4% 34.3%

30% 2009 26.7% 25.2% 24.8%

23.7% 2010 23.5% 22.9% 2011 19.8% 19.2% 18.6% 18.3% 18.2% 18.0%

20% 17.9% 17.7% 17.7%

17.0% 2012 16.7% 15.4% 2013 2014 10% Share of viewing (%)

0% UK Northern Ireland Scotland Wales

Source: BARB. All Individuals (4+). Shares refer to data for ITV SD only. Based on channel shares for nations and regions news programming with a start time of 17:50-18:40 Monday-Friday. UK figures based on dayparts data: Channel 3 Monday-Friday 1800-1830. As part of the 2010 BARB panel change, there was a re-defining of geographic boundaries which may have had a contributing effect on trend data. 168 Figure 112

Channel 3 nations and regions evening news viewing share – English regions, 2009-2014

17.2% 19.6% 15.2% 18.6% 14.6% 18.0% Midlands 14.6% Yorkshire 18.9% 15.8% 21.0% 15.8% 20.1% 21.0% 13.8% 19.5% 15.0% 17.9% 2009 14.3% Meridian 17.9% West 14.4% 18.4% 14.9% 18.4% 2010 16.5% 11.8% 2011 12.2% 11.7% 15.0% 12.0% 17.3% London 11.5% 2012 South West 16.4% 12.0% 15.8% 12.4% 2013 15.8% 20.5% 16.3% 18.0% 15.7% 16.7% 2014 17.4% East 17.3% North West 17.1% 18.2% 17.2% 17.7% 15.7% 27.8% 16.8% 37.8% 22.5% 38.0% 22.4% Share of viewing (%) Border 38.4% North East 21.3% 37.7% 22.4% 41.0% 23.4% 18.6% 18.6% 17.7% 17.7% 17.7% 17.7% UK 17.9% UK 17.9% 18.2% 18.2% 18.0% 18.0%

BBC One nations and regions evening news viewing share – nations, 2009-2014

40% 34.2% 31.8% 31.5% 30.7% 30.5% 30.2% 30.0% 29.2% 29.2% 29.0% 28.9% 28.8% 28.7% 28.5% 28.3% 28.3% 28.2% 28.2% 30% 28.1% 2009 26.8% 26.7% 26.4% 26.4% 26.1% 2010 2011 20% 2012 2013 2014 10% Share of viewing (%)

0% UK Northern Ireland Scotland Wales Source: BARB. All Individuals (4+). Based on channel shares for nations and regions news programming with a start time of 17:50-18:40 Monday-Friday. UK figures based on dayparts data: BBC One Monday-Friday 1830-1900. ITV regions used for analysis, therefore BBC One share may not exactly correlate with distinct BBC regional news programmes. As part of the 2010 BARB panel change, there was a re-defining of geographic boundaries which may have had a contributing effect on trend data. 170 Figure 114

BBC One nations and regions evening news viewing share – English regions, 2009-2014

28.9% 29.6% 31.5% 32.8% 28.7% 33.1% Midlands 27.3% Yorkshire 30.1% 27.3% 30.2% 26.7% 30.1% 31.7% 25.1% 32.4% 34.6% 32.3% 2009 35.4% Meridian 32.8% West 37.2% 33.3% 38.4% 33.9% 2010 39.7% 24.0% 2011 32.6% 24.5% 44.2% 23.9% 41.0% London 22.5% 2012 South West 42.7% 23.5% 44.3% 23.0% 2013 45.1% 31.4% 25.3% 35.9% 26.3% 34.4% 2014 24.8% East 34.1% North West 25.6% 33.3% 25.2% 32.7% 26.8% 16.4% 22.4% 27.4% 23.3% 23.7% 25.1% Share of viewing (%) Border 24.9% North East 26.1% 24.9% 28.0% 25.0% 30.0% 28.2% 28.2% 29.2% 29.2% 28.3% 28.3% UK 28.1% UK 28.1% 28.5% 28.5% 28.7% 28.7% Source: BARB. All Individuals (4+). Based on channel shares for nations and regions news programming with a start time of 17:50-18:40 Monday-Friday. UK figures based on dayparts data: BBC One Monday-Friday 1830-1900. ITV regions used for analysis, therefore BBC One share may not exactly correlate with distinct BBC regional news programmes. As part of the 2010 BARB panel change, there was a re-defining of geographic boundaries which may have had a contributing effect on trend data. 171 Contents

172 Summary: Children’s viewing

• While the time children aged 4-15 spent watching television has declined since 2010, falling from 17.6 hours per week in 2010 to 13.7 hours in 2014, the split in viewing between PSB owned channels and all other multichannels has remained similar across the analysis period at around 60%/40%. As viewing to the main five PSB channels has fallen viewing to the portfolio channels has increased (Figure 115).

• Analysis of children’s viewing to all television broken down by that taking place in children’s airtime* and that taking place in ‘adult’ airtime** shows that there has been little change in the overall split between the two segments. While viewing by 4-15 year olds to the main five PSB channels in children’s airtime has fallen, viewing to the BBC and commercial children’s channels has increased – as a result children’s airtime has continued to account for around a third of viewing. Children’s airtime represented 34.6% of viewing by 4-15 year olds in 2014 (Figures 116).

• In 2014, children aged 4-15 spent 32.0% of their total TV viewing time watching children’s programming – this is compared with 30.2% in 2009. Following children’s programming, entertainment was the second most viewed genre, accounting for 13.5% of viewing time in 2014 (Figure 117).

*Children’s airtime = all airtime dedicated to children’s programming. Includes programming slots on the main five PSBs (e.g. Milkshake on Channel 5) and dedicated children’s channels. **Adult airtime = airtime excluding children’s airtime 173 Summary: Children’s viewing

• Viewing to children’s programming by 4-15 year olds fell to 193.5 hours in 2014 – down from 225.6 hours in 2013 and down from a peak of 230.4 hours in 2012. Viewing on the main five PSB channels fell gradually over the analysis period from 21.7 hours (9.8%) in 2009 to 7.9 hours (3.5%) in 2013 and stood at 8.0 hours in 2014 (4.0%). The BBC portfolio channels represented 63.4 hours (32.8%) of viewing in 2014 (down from 74.7 hours in 2013) and all other multichannels represented the majority of viewing, 109.1 hours, which represented 56.4% share (down from 125.0 hours in 2013, a 55.4% share) (Figures 118 and 119).

• Channel 5 represented the majority of viewing across the main five PSB channels, accounting for 6.9 hours in 2014 . Across the BBC portfolio channels, viewing was split between the two children’s channels, CBeebies (35.1 hours, 18.1%) and CBBC (28.3 hours, 14.6%). CITV accounted for 12.5 hours of viewing in 2014 (6.4%) and of all multichannels, the main ‘other’ channel, Cartoon Network, accounted for 11.1 hours (5.7%). All other remaining multichannels represented 98.0 hours of viewing (50.6%).

• Of the 193.5 hours spent watching children’s programming in 2014, a third (33.0%) was accounted for by viewing to pre school programmes and a further 30.3% was represented by cartoons/animation. Viewing by sub-genre varied across the various channels with pre school dominating viewing on Channel 5 and CBeebies; cartoons/animation representing the majority of viewing on CITV; cartoons/animation and pre school representing over three-fifths of all viewing (61.6%) to all other multichannels; and viewing to CBBC spread across a range of sub-genres (Figure 120).

174 Figure 115

Children’s total weekly viewing by channel type – Children 4-15, 2009-2014

16.0 17.6 17.2 16.6 15.7 13.7 Average hours/week

100%

Multichannels

80% 41.7% 40.1% 40.6% 42.1% 42.8% 42.9% Commercial PSBs' portfolio channels 60% 11.8% 11.8% 12.6% 13.4% 14.7% 14.0% BBC portfolio channels

40% 10.1% 12.4% 13.4% 12.9% 12.8% 12.6% Commercial PSB channels 21.1% 20.3%

Channel share (%) 19.3% 17.5% 20% 17.6% 17.4% BBC One & BBC Two 14.9% 15.4% 14.1% 14.0% 12.2% 13.1% 0% 2009 2010 2011 2012 2013 2014

Source: BARB, Children 4-15, Network. 175 Figure 116

Children’s total weekly viewing in ‘adult’ and children’s airtime – Children 4-15, 2009-2014

16.0 17.6 17.2 16.6 15.7 13.7 Average hours/week

100% Multichannels - 'Adult' airtime 33.5% 34.1% 33.8% 34.6% 34.6% 34.6% 80% Main five PSB channels (inc +1) - 'Adult' airtime 60% All other children's channels 33.7% 33.9% 32.4% 30.8% 30.3% 30.7% 40% CBBC & CBeebies

Channel share (%) 21.1% 22.5% 23.6% 23.2% 20% 21.6% 19.8% Main five PSB channels (incl 8.0% 9.5% 10.4% 9.7% 10.2% 10.0% +1) - Children's airtime 0% 3.1% 2.6% 2.2% 2.4% 1.3% 1.4% 2009 2010 2011 2012 2013 2014

Source: BARB, Children 4-15, Network. Children’s airtime slots taken to calculate ‘Children’s airtime – Main five PSB channels’ vary from year to year and may vary throughout a specific year, therefore approximations have been taken. 176 Figure 117

Range of viewing by genre across Total TV – Children 4-15, 2009-2014, All day

100% Other 5.4% 6.7% 5.2% 5.8% Visual & Performing Arts 2.9% 5.5% 3.5% 3.2% 7.9% 5.0% 6.8% Sport 2.8% 2.9% Religion 4.8% 4.7% 4.6% 2.9% 3.8% 4.0% Party Political Broadcast 80% 9.7% 4.2% 10.1% 10.7% 10.2% Weather 11.1% 10.3% 4.1% News: Other 3.6% 2.9% 3.1% Natl/Intl News 5.2% 4.9% 4.5% 3.2% 4.4% 2.9% 4.1% 3.7% 3.9% 4.0% Nations & Regions News 60% 3.7% 2.9% 2.9% 2.7% 7.7% 6.6% 5.7% Music: Other 7.2% 6.0% 5.6% Music: Contemporary Music: Classical 13.2% 12.8% 13.5% 12.6% 14.0% 13.5% Leisure Interests 40% Films: Other 5.9% 5.3% 4.8% 4.7% 4.2% 3.7% UK Films Education

Proportion of viewing (%) Drama: Other 20% UK Soaps 30.2% 30.4% 31.4% 32.0% 32.7% 32.0% UK Drama Docs: Other Docs: Sci & Nat His 0% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Comedy Children’s Source: BARB. Children 4-15. 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. 177 Figure 118

Hours of viewing to children’s programming by channel group – Children 4-15, 2009-2014, All day

221.3 224.2 229.8 230.4 225.6 193.5 Hours per child/year

250 Multichannels

200 Channel 5 portfolio channels 114.3 117.9 125.7 125.5 125.0 150 Channel 4 portfolio 109.1 channels

ITV portfolio channels 14.8 100 13.5 14.3 13.0 17.2 12.7 BBC portfolio

Hours of viewing to genre 77.3 channels 50 60.7 81.4 74.4 74.7 63.4 Main five PSB channels 21.7 18.9 15.6 15.5 0 7.9 8.0 2009 2010 2011 2012 2013 2014

Source: BARB. Children 4-15, 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. 178 Figure 119

Proportion of viewing to children’s programming by channel group – Children 4-15, 2009-2014, All

221.3 224.2 229.8 230.4 225.6 193.5 Hours per child/year

100% Multichannels

80% Channel 5 portfolio 51.0% 51.3% channels 56.7% 54.6% 55.4% 56.4% Channel 4 portfolio 60% channels 0.0% 0.0% 0.1% 6.0% 6.4% 0.2%0.0% 0.3% 0.0% 6.2% 0.0% 0.1%0.0% ITV portfolio 40% 5.9% 7.6% 6.6% channels

34.5% 35.4% BBC portfolio

Proportion of viewing to genre (%) to genre of viewing Proportion 27.4% 32.3% 20% 33.1% 32.8% channels

Main five PSB 9.8% 8.4% 6.8% 6.7% 0% 3.5% 4.1% channels 2009 2010 2011 2012 2013 2014

Source: BARB. Children 4-15, 2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre. children’s – Main ‘other’ channel = Cartoon Network (5.7%). 179 Figure 120

Children’s viewing of the children’s genre by sub-genre – Children 4-15, 2014

193.5 0.4 0.03 0.6 0.05 6.9 35.1 28.3 12.5 109.1 Hours per child/year

100% 7.2% 6.0% 4.4% 4.6% 12.8% 5.2% 12.7% 7.3% 5.7% 18.0% 25.2% 80% 13.2% 24.0% 20.6% 11.7% Children: Generic Children: Education 33.0% 24.3% Children: Sitcom 60% 76.1% 20.8% 90.4% Children: Quizzes 5.8% Children: Pre School 48.1% 87.2% 67.5% Children: Entertainment 40% 21.7% 74.2% 69.5% 30.3% 37.3% Children: Cartoons/Animation Children: Factual 20% 7.7% Children: Drama Stories 3.5% 21.5% 27.0%

Proportion of viewing to genre (%) to genre of viewing Proportion 12.0% 14.0% 5.1% 10.5% 12.7% 0% 4.3%

Source: BARB. Children 4-15, Network. Network programming based on 4+ area filter. *’Multichannels refers to all channels excluding the main five PSB channels and all their respective portfolio channels. 180 Contents

181 Figure 121

Viewing of Welsh language output on S4C: 2009-2014

Hours viewed of Welsh language programming Weekly reach (000s) of Welsh language programming 20 550 500 450 15 400 350 300 10 18.9 18 250 17.1 16.8 449 467 474 450 15.4 200 397 12.6 373 5 150 Average hours a year Average 100 3 minute weekly reach (000s) 50 0 0 2009 2010 2011 2012 2013 2014 2009 2010 2011 2012 2013 2014

Source: S4C/BARB, all individuals (4+). S4C Region. Note: new BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

182 Figure 122

Share of viewing in Wales; all viewers, all hours and peak time: 2009-2014

Share (%) All hours Peak time (0600-3000) (1800-2230) 2009 2.2% 2.6% 2010 * 1.3% 1.9% 2011 * 1.3% 2.0% 2012 * 1.2% 1.7% 2013 * 1.1% 1.6% 2014 * 1.0% 1.3%

* BARB introduced a new panel on 1st January 2010 and a new regional definition of Wales was used instead of ‘any homes that could receive S4C’, this increased the universe population. Source: S4C/InfoSys+. S4C Region, All Individuals (4+). Other changes saw the inclusion of Channel 4 and all ITV viewing (not just the ITV Wales region) to the share calculation. This meant the Total TV figure increased which has resulted in a step change in S4C’s share figures, as illustrated in the table above.

183 Figure 123

Range of viewing by genre on S4C: 2009-2014*

30.1** 24.0** 17.4 18.0 16.8 15.4 12.6 Hours per individual/year 100% Other 6.6% 6.7% 8.5% 7.3% 7.1% 6.8% Visual & Performing Arts Sport Religion 18.2% 19.7% 19.9% 80% 23.0% 22.2% 21.4% Party Political Broadcast Weather 1.8% 2.1% 2.0% News: Other 6.7% 1.6% 2.0% 2.1% 5.9% 6.6% Natl/Intl News 5.7% 5.1% 5.3% 0.6% Nations & Regions News 60% 4.7% 0.0%1.6% 0.0%0.0% 0.0%0.0%1.0% 3.6% 3.3% 0.0%0.0%1.7% 0.0% Music: Other 0.4% 0.9%0.0% 15.0% 15.3% Music: Contemporary 9.2% 14.6% 15.1% 15.8% Music: Classical 3.4% 6.1% 5.6% Leisure Interests 40% 4.8% 5.3% 8.1% Films: Other 4.5% 7.3% 7.9% 0.8% 8.8% 8.1% UK Films Proportion of viewing (%) 6.5% 0.5% 0.9% 0.8% 10.2% 0.8% 0.6% Education 8.9% 10.0% 11.0% Drama: Other 1.9% 10.3% 11.6% 20% 1.7% 1.6% 1.2% UK Soaps 2.2% 1.8% 6.0% 7.5% 5.7% UK Drama 12.8% 0.8% 1.0% 8.2% 8.3% 1.1% Docs: Other 1.9% 1.1% 0.4% 12.8% 11.4% 12.5% Docs: Sci & Nat His 6.4% 5.6% 7.1% 0% Curr Aff: Other 2009 2010 2011 2012 2013 2014 Curr Aff: Pol/Econ/Social Entertainment Source: S4C/BARB/InfoSys+. S4C Region, All Individuals 4+. Comedy *The above total hours is based on all S4C hours, which includes Channel 4 programming up until March 31st 2010 (Pre DSO). **Hours include Channel 4 programming. Children’s New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution. Note: News & Weather on S4C is for Wales only, but for the purpose of this graph data has been placed in the national news/weather category 184