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Universidad Central Del Ecuador Facultad De Ciencias Agrícolas Carrera De Turismo Ecológico

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Universidad Central Del Ecuador Facultad De Ciencias Agrícolas Carrera De Turismo Ecológico UNIVERSIDAD CENTRAL DEL ECUADOR FACULTAD DE CIENCIAS AGRÍCOLAS CARRERA DE TURISMO ECOLÓGICO Diseño de una aplicación móvil para la promoción turística de la iglesia – museo de la Catedral primada de Quito Trabajo de titulación presentado como requisito previo a la obtención del Título de Licenciada en Turismo Ecológico Autor: Jessica Carolina López Almeida Tutor: Ing. Jhony Fernando Méndez Játiva M.B.A Cotutor: Dr. Edison Rubén Molina Velásquez Quito, abril 2019 i iii AGRADECIMIENTO Agradezco a mis padres Ángel López y Magaly Almeida quienes gracias a todo su esfuerzo, apoyo y confianza que depositaron en mi, a mis tíos que supieron ayudarme económicamente, quienes me animaron y estuvieron allí incondicionalmente. Agradezco a mi pareja Alejandra, que a pesar que no estuvo en todo el transcurso de la elaboración de la tesis, supo animarme a seguir y no rendirme ante cualquier circunstancia, gracias a su amor. Agradezco principalmente a la Iglesia de la Catedral Primada de Quito por darme la oportunidad de aprender de la historia de la primera iglesia en ser construida, por realizar pasantías y aprovechar al máximo toda la información recolectada; agradezco a José Romero, Mireya Sanchez y Henry Males, guías turísticos de la iglesia que fueron quienes supieron guiarme en cuanto a dudas que se me presentaban. Al Ing. Jhony Méndez y al Ing. Edison Molina en su posición de asesores de la tesis, por la paciencia, dirección y entrega. Que me permitieron alcanzar los objetivos de este proyecto, su apoyo incondicional y conocimiento a lo largo de mi carrera universitaria. Y a todos mis amigos y profesores por su apoyo y compañía en las diferentes etapas de mi vida, gracias por formar parte y por todo lo que me han brindado. iv TABLA DE CONTENIDOS CONTENIDO PÁG INTRODUCCIÓN ........................................................................................................................... 1 JUSTIFICACIÓN ............................................................................................................................ 2 PREGUNTAS DE INVESTIGACIÓN ............................................................................................ 3 OBJETIVOS .................................................................................................................................... 3 Objetivo General .............................................................................................................................. 3 Objetivos Específicos ....................................................................................................................... 3 CAPITULO I .................................................................................................................................... 4 MARCO TEÓRICO ......................................................................................................................... 4 1.1. Turismo 2.0 .......................................................................................................................... 4 1.2. Las tecnologías de Información y Comunicación ................................................................ 4 1.4. Actuales TIC´s aplicadas al Turismo ................................................................................... 6 1.5. Dispositivos Móviles ............................................................................................................ 7 1.6. Teléfonos inteligentes .......................................................................................................... 8 1.7. Aplicaciones Móviles ........................................................................................................... 8 1.8. Aplicaciones Móviles en el sector turístico .......................................................................... 9 1.9. Sistema Operativo Android ................................................................................................ 10 1.10. Sistema Operativo iOS ....................................................................................................... 11 1.11. Códigos QR “Quick Response” ......................................................................................... 11 CAPITULO II ................................................................................................................................ 14 MATERIALES Y MÉTODOS ...................................................................................................... 14 2.1. TIPO DE INVESTIGACIÓN ............................................................................................. 14 2.1.1. FACTORES DE ESTUDIO .................................................................................... 14 2.2. MÉTODOS ........................................................................................................................ 15 2.3. MATERIALES .................................................................................................................. 15 2.4. POBLACIÓN Y MUESTRA ............................................................................................. 15 2.5. ANÁLISIS DE LA INFORMACIÓN ................................................................................ 16 2.1. PROGRAMAS PARA EL DESARROLLO DE LA APLICACIÓN MÓVIL .................. 17 CAPITULO III ............................................................................................................................... 19 DIAGNÓSTICO ............................................................................................................................ 19 3.1. Catedral Primada de Quito ................................................................................................. 19 3.1.1. Ubicación ........................................................................................................................... 19 3.1.2. Iglesia Museo de la Catedral .............................................................................................. 20 3.1.3. Altar Mayor o Presbiterio ................................................................................................... 20 3.1.4. Pulpito ................................................................................................................................ 21 3.1.5. Nave Lateral Derecha ......................................................................................................... 21 3.1.6. Nave Lateral Izquierda ....................................................................................................... 22 3.1.7. Murales de las enjutas ........................................................................................................ 22 3.1.8. Artesonado ......................................................................................................................... 22 3.1.9. Coro Alto ............................................................................................................................ 22 3.1.10. Trascoro .............................................................................................................................. 22 3.1.11. Capillas ............................................................................................................................... 24 3.1.12. Museo ................................................................................................................................. 28 4.1. IMPLEMENTACIÓN Y DISEÑO DE LA APLICACIÓN MÓVIL ................................. 35 4.1.1. ELABORACIÓN DE LA APLICACIÓN MÓVIL ........................................................... 35 v 4.1.2. PASOS PARA DESCARGAR APP ¨GO CATEDRAL¨ (ANDROID) ............................. 35 4.1.3. PASOS PARA DESCARGAR APP ¨GO CATEDRAL¨ (iOS) ......................................... 36 4.2.1. Recolección de información, imágenes y fotografías ........................................................ 37 4.3. Creación de la Aplicación Móvil ¨GO CATEDRAL¨ ........................................................ 38 4.4. Diseño interno de la Aplicación Móvil ¨GO CATEDRAL¨ ............................................... 40 4.5. Descripción de eventos y leyendas ..................................................................................... 42 4.6. Descripción de Fotografías ocupadas en la Aplicación móvil ........................................... 45 4.7. Realización de pruebas en dispositivos móviles ................................................................ 49 4.8. Descripción de los productos con QR para descargar la aplicación. .................................. 53 CAPITULO V ................................................................................................................................ 54 ESTUDIO FINANCIERO.............................................................................................................. 54 CAPITULO VI ............................................................................................................................... 57 CONCLUSIONES Y RECOMENDACIONES ............................................................................. 57 5.1. Conclusiones ...................................................................................................................... 57 5.2. Recomendaciones ............................................................................................................... 58 REFERENCIAS BIBLIOGRÁFICAS ........................................................................................... 59 vi ÍNDICE DE TABLAS CONTENIDO PÁG Tabla 1 Variables
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