Earnings Results Briefing Session

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Earnings Results Briefing Session FY2015 First-Quarter Earnings Result Briefing Session (April 1st 2015 – June 30th 2015) mixi, Inc. http://mixi.co.jp/ TSE Mothers 2121 The opinions and forecasts contained in these materials are based on mixi's knowledge as of the time the materials were created. No guarantee of the accuracy of that information is stated or implied. The public should be aware of the possibility that actual earnings may diverge from these forecasts due to changes in any number of factors. 2 Financial Condition Copyright (C) mixi, Inc. All rights reserved. 3 Profit / Loss (Quarterly) ・Sales and profit both showed healthy growth Unit: millions of yen % of Change FY2015/1Q Year-End FY2014/1Q (Apr - Jun 2015) (Apr - Jun 2014) (QoQ) Estimates Net Sales 50,080 27.0% 12,718 293.8% Operating 24,345 30.4% 4,654 423.1% Income Ordinary 24,338 30.4% 4,636 424.9% Income Net Income 15,960 30.6% 2,919 446.8% Copyright (C) mixi, Inc. All rights reserved. 4 Sales Trend (Quarterly) ・Entertainment: Monster Strike sales showed healthy growth ・Media Platform: Hunza Inc. and MUSE & Co. became the consolidated subsidiaries Unit: millions of yen 60,000 50,000 40,000 30,000 20,000 10,000 0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2013 FY2014 FY2015 Entertainment -0 -0 261 3,113 10,044 19,452 30,528 42,226 47,002 Mediaplatform 2,144 1,835 2,116 2,685 2,674 2,782 2,783 2,426 3,078 Copyright (C) mixi, Inc. All rights reserved. 5 Cost of Sales (Quarterly) ・Outsourcing costs increased in line with Monster Strike’s sales growth ・MUSE & Co. recognized Purchase Costs from its fashion commerce business Unit: millions of yen 6,000 5,000 4,000 3,000 2,000 1,000 0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2013 FY2014 FY2015 Outsourcing 135 145 401 569 1,068 1,764 2,702 3,307 4,482 Personnel expenses for development 329 330 267 264 250 262 273 383 314 Content procurement expenses 37 35 35 35 35 34 34 34 34 Depreciation 39 38 47 42 22 24 29 32 23 Rental charges 123 123 124 137 145 156 140 168 232 Purchases - - - - 1 1 1 1 319 Others 29 31 33 38 31 27 44 29 58 Copyright (C) mixi, Inc. All rights reserved. 6 SG&A expenses (Quarterly) ・Settlement fees increased in line with Monster Strike’s sales growth ・Amortization of goodwill increased due to the acquisitions of Hunza Inc. and MUSE & Co. Unit: millions of yen 25,000 20,000 15,000 10,000 5,000 0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q FY2013 FY2014 FY2015 Settlement fees 275 258 348 1,294 3,486 6,439 10,210 13,131 14,938 Advertising 15 17 149 941 1,665 2,459 2,711 2,924 2,693 Outsourcing 192 217 166 178 220 244 266 293 376 Personnel 662 573 552 759 591 568 621 803 843 Rents on properties 138 140 137 133 147 142 140 139 162 Amortization of Goodwill 22 22 37 101 72 72 72 72 585 Tax and public charge 9 8 7 39 35 65 99 181 255 Others 216 205 180 272 290 274 385 390 413 Copyright (C) mixi, Inc. All rights reserved. 7 Offering Summary Offering Size Approximately 17.5 billion yen Payment Date July 30, 2015 Form of Offering Offering limited to overseas (Reg. S / 144A) ・Strengthening financial foundation for sustainable Use of Proceeds growth of shareholder value, primarily through M&A ・Marketing expenses for Entertainment business Copyright (C) mixi, Inc. All rights reserved. 8 Business Condition ‐ Entertainment Business ‐ Media Platform Business Copyright (C) mixi, Inc. All rights reserved. 9 Entertainment Business Copyright (C) mixi, Inc. All rights reserved. 10 TM Establishment of XFLAG Studio 2015 Coming Soon… 2015.10.10 Coming Soon… Copyright (C) mixi, Inc. All rights reserved. 11 Number of Downloads Unit: 10,000s of people Launch of Hong 3,500 Kong and Macao version 3,000 Launch of China version Launch of South Korea version 2,500 Launch of North 2,000 America version Launch of Launch on 1,500 Taiwan version Android 1,000 Start of TV commercials Launch on 500 iOS 0 Oct-2013 Jan-2014 Apr Jul Oct Jan-2015 Apr Jul Domestic Overseas *Number of downloads does not include multiple downloads from the same device Copyright (C) mixi, Inc. All rights reserved. 12 Domestic Copyright (C) mixi, Inc. All rights reserved. 13 Enhancement of Brand Recognition and Sales In-Game Events Merchandising Games ©CAPCOM U.S.A., INC. ALL RIGHTS RESERVED. ©Konami Digital Entertainment Direct Contacts Video Content TV Commercials Coming Soon… Copyright (C) mixi, Inc. All rights reserved. 14 Street Fighter x Monster Strike / Aomori Nebuta Festival ・Collaboration with popular fighting game Ultra Street Fighter IV ・Monster Strike Nebuta to appear at Aomori Nebuta Festival, with special booth In-Game Collaboration Aomori Nebuta Festival 7/17-7/31 8/3-8/7 ©CAPCOM U.S.A., INC. ALL RIGHTS RESERVED. <Red Riddler Nebuta> ・Obtain Collabo Gacha and quest clear characters ・Broadcast Collabo TV commercials TV commercial <Quest image> <Street Fighter Collaboration> <Special booth to enjoy Hippari target practice> Copyright (C) mixi, Inc. All rights reserved. 15 Monster Strike Festival 2015 Date: August 2, 2015 Number of Attendees: approx. 34,500 Number of Watchers: approx. 1.3 million Aiming to popularize smartphone-based eSport in Japan PvP Developments ・First large-scale tournament for Monst Stadium, Monster Strike Grand Prix 2015, was held *PvP = “Player vs. Player”: Players battle against each other e-sports = “electronic sports”: Organized multiplayer video games in competitive matches and viewed online via streaming or in stadiums around the world Copyright (C) mixi, Inc. All rights reserved. 16 Monster Strike Anime Project Anime with mixture of huge scale battles featuring popular monsters, drama and comedy gives more excitement to the Game Simultaneously broadcast on YouTube in multi- language and worldwide Links to Game Copyright (C) mixi, Inc. All rights reserved. 17 Overseas Copyright (C) mixi, Inc. All rights reserved. 18 Overseas Developments North America: Large-scale marketing after 2Q China: Discontinuation of distributing via the Tencent platforms (WeChat, QQ) is planned on October 19; Aiming to re-enter market in future Comparison of growth in domestic (actual) and overseas Phase 1 Phase 2 Phase 3 Improved functionality, stronger operations Appealing cooperative play Investing in effective promotions systems ・Multi-player mode on iOS and ・Appeal cooperative play with ・Mass promotion Android friends, using online ads and →Boost active user ratio and ・Holding events videos accelerate acquisition of new ・Localization and Culturalization → Using friend invites to users increase and retain users <China> <South Korea> <North America> <Taiwan/Hong Kong/Macao> * Graph shows users in Japan Copyright (C) mixi, Inc. All rights reserved. 19 Taiwan / Hong Kong / Macao ・Number of users reached 4 million in July after new TV commercials and in-game collaborations ・In the App Store, achieved No. 1 sales ranking in three regions on the same day (May 31) TV Commercials In-Game Collaborations 5/4-6/30 <Monster Strike× Evangelion> © カラー / (C) khara Started Ranked No. 1 July 17 TV commercials <Taiwan> <Hong Kong> Copyright (C) mixi, Inc. All rights reserved. 20 Media Platform Business Copyright (C) mixi, Inc. All rights reserved. 21 TicketCamp ・Broadcast two TV commercials featuring Ruriko Kojima ・Sponsor of Summer Sonic 2015, one of Japan’s biggest summer music festivals TV Commercials Event Sponsorship Started July 16 ・Ticket Camp booth is set up as an official sponsor ・Limited double name towels are offered as gifts to people who downloaded the smartphone application, on a first-come, first- <Drums> served basis Started July 16 <Limited edition hooded towel> <Limited edition scarf towel> <Dance> Copyright (C) mixi, Inc. All rights reserved. 22 Google Trends ・Google Trends showed TicketCamp's popularity skyrocketed after broadcasting the TV commercials TV Commercial A社 B社 (Source) Google Trends Copyright (C) mixi, Inc. All rights reserved. 23 TicketCamp’s Monthly Transaction Value July 2015 Transaction Value Approx. ¥2bn Jan-14 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-15 Feb Mar Apr May Jun Jul Copyright (C) mixi, Inc. All rights reserved. 24 Service Updates ・Improving functionality, ・Monthly applications exceed 100,000 mainly the community ・ →Addition of push notification Booth at music events, hair-style to the community contests, and etc. →Able to view all publicly available information within the app <Push Notification> <Log-off Screen> <Overview of Contest> Launched in Jun 2015 ・Continuation rate for families who ・Launched SNS “Café Fure” connect with their spouses is ・App to make friends by meeting up approx. 70%; continuation rate for at cafes families who connect with their spouses and grandparents is very high, approx. 85% <Invitation Page> ・Launched an app for grandparents and <Profile Page> families Copyright (C) mixi, Inc. All rights reserved. 25 Appendix Copyright (C) mixi, Inc. All rights reserved. 26 BS / CF Unit: millions of yen FY2015/1Q FY2014/1Q (end of Jun 2015) (end of Jun 2014) Current assets 77,331 27,289 Non-current assets 21,390 4,305 Total assets 98,721 31,594 Current liabilities 33,929 6,452 Non-current liabilities - 14 Net assets 64,792 25,128 FY2015/1Q FY2014/1Q (Apr 2015-Jun 2015) (Apr 2014-Jun 2014) CFs from operating activities ▲4,542 2,918 CFs from investing activities ▲85 836 CFs from financing activities ▲3,970 ▲155 Cash and cash equivalents at end of period 56,819 20,407 Copyright (C) mixi, Inc. All rights reserved.
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