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Mobile Game Taxonomy Report 2021 — Analyzing the Driving Forces Behind the Latest Mobile Game Genre Trends ©2021 Sensor Tower Inc

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Mobile Game Taxonomy Report 2021 — Analyzing the Driving Forces Behind the Latest Mobile Game Genre Trends ©2021 Sensor Tower Inc Mobile Game Taxonomy Report 2021 — Analyzing the Driving Forces Behind the Latest Mobile Game Genre Trends ©2021 Sensor Tower Inc. - All Rights Reserved Game Taxonomy Report: Table of Contents The 2021 Mobile Game Taxonomy Report offers analysis on the latest gaming trends by genre: 3. Gaming Overview An overview of the game industry in 2020 along with top categories and top apps 17. Game Intelligence Intro to Sensor Tower Game Intelligence and gameplay types 27. Gameplay Trends Emerging gameplay trends and popular themes 37. Conclusion A summary of key takeaways from the report Market Overview © 2021 Sensor Tower Inc. - All Rights Reserved Top Mobile Games Worldwide in 2020 by Top-Level Category Top mobile games globally by App Store and Google Play downloads Casino Casual Mid-core Sports & Racing Coin Master Among Us Garena Free Fire 8 Ball Pool 1 Moon Active 1 InnerSloth 1 Garena Games Online 1 Miniclip Slots (Golden HoYeah) Subway Surfers PUBG Mobile Hill Climb Racing 2 International Games System 2 Sybo Games ApS 2 Tencent 2 Fingersof Luxy Poker Hunter Assassin Sniper 3D Traffic Rider 3 Gamesofa 3 Ruby Game Studio 3 Fun Games For Free 3 Soner Kara Lucky Toss 3D Gardenscapes Call of Duty: Mobile Pooking 4 Lucky Coins 4 Playrix 4 Activision Blizzard 4 Mountain Game Zynga Poker Brain Out Brawl Stars Street Racing 3D 5 Zynga 5 Focus apps 5 Supercell 5 Ivy Junglee Rummy Ludo King Mobile Legends Racing in Car 2 6 Junglee Games 6 Gametion 6 Moonton 6 Fast Free Games Teen Patti Gold Tiles Hop Real Commando Real Bike Racing 7 Moonfrog 7 Amanotes 7 GAMEXIS 7 Italic Games Teen Patti by Octro Homescapes Cover Strike Dream League 8 Octro 8 Playrix 8 Free Actions 8 First Touch Games Slotomania Roblox FPS Commando Mario Kart Tour 9 Playtika 9 Roblox 9 Hazel Mobile Games 9 Nintendo POP! Slots Candy Crush Saga Critical Action Asphalt 8 Racing 10 PlayStudios 10 King 10 Free Actions 10 Gamelof Game Overview 4 © 2021 Sensor Tower Inc. - All Rights Reserved Top U.S. Mobile Games in 2020 by Top-Level Category Top mobile games in the United States by App Store and Google Play downloads Casino Casual Mid-core Sports & Racing Coin Master Among Us Call of Duty: Mobile 8 Ball Pool 1 Moon Active 1 InnerSloth 1 Activision Blizzard 1 Miniclip Blackout Bingo Roblox Sniper 3D Mario Kart Tour 2 Big Run Studios 2 Roblox 2 Fun Games For Free 2 Nintendo Lucky Pusher Subway Surfers Fortnite Madden NFL 21 3 Shape Keeper 3 Sybo Games ApS 3 Epic Games 3 Electronic Arts Dice Royale Brain Test PUBG Mobile Asphalt 9 4 E Technology Recruitment 4 Unico Studio 4 Tencent 4 Gamelof Lucky Day Magic Tile 3 State of Survival CSR Racing 2 5 Lucky Day App 5 Amanotes 5 FunPlus 5 Zynga Cash Frenzy Fishdom RAID Rebel Racing 6 SpinX Games 6 Playrix 6 Aristocrat Technology 6 Hutch Games Plinko Master Woodturning Evony NBA 2K 7 Shaper Keeper 7 voodoo 7 TOP GAMES 7 Take-Two Interactive Coin Dozer Tangle Master 3D Garena Free Fire Fishing Clash 8 Game Circus 8 Zynga 8 Garena Games Online 8 Ten Square Games World Series of Poker Gardenscapes Clash of Clans MLB Tap Sports 9 Playtika 9 Playrix 9 Supercell 9 Glu Games FOX Bet Super 6 Tiles Hop Clash Royale Need for Speed No Limits 10 Pokerstars 10 Amanotes 10 Supercell 10 Electronic Arts Game Overview 5 © 2021 Sensor Tower Inc. - All Rights Reserved Top European Mobile Games in 2020 by Top-Level Category Top mobile games in Europe by App Store and Google Play downloads Casino Casual Mid-core Sports & Racing Coin Master Among Us Brawl Stars Head Ball 2 1 Moon Active 1 InnerSloth 1 Supercell 1 Miniclip Zynga Poker Gardenscapes PUBG Mobile 8 Ball Pool 2 Zynga 2 Playrix 2 Tencent 2 Miniclip Plinko Master Brain Test Sniper 3D Traffic Rider 3 Shape Keeper 3 Unico Studio 3 Fun Games For Free 3 Soner Kara Poker Games Subway Surfers Call of Duty Hill Climb Racing 4 CP Decision 4 Sybo Games ApS 4 Activision Blizzard 4 Fingersof Huuuge Casino Slots Roblox State of Survival Mario Kart Tour 5 Huuuge Games 5 Roblox 5 FunPlus 5 Nintendo Cash Frenzy Brain Out Clash Royale Dream League Soccer 2021 6 SpinX Games 6 Focus apps 6 Supercell 6 First Touch Games Coin Dozer Woodturning Garena Free Fire Street Racing 3D 7 Game Circus 7 voodoo 7 Garena Games Online 7 Ivy Ra slots Tiles Hop Clash of Clans Fishing Clash 8 TINYSOFT 8 Amanotes 8 Supercell 8 Ten Square Games World Series of Poker Fishdom Mobile Legends Traffic Racer 9 Playtika 9 Playrix 9 Moonton 9 Soner Kara Slotomania Homescapes Mafia City Tennis Clash 10 Playtika 10 Playrix 10 Yotta Games 10 Fun Games For Free Game Overview 6 © 2021 Sensor Tower Inc. - All Rights Reserved Hypercasual Surpassed Arcade as the Top Growing Genre Global downloads for the top 100 mobile games by genre for 2019 and 2020 2019 2020 7B Hypercasual games were the biggest beneficiaries amid the overall lift in mobile gaming adoption in 2020. Top Hypercasual 6B games accumulated 6.3 billion in downloads during 2020, observing a 123 5B percent surge year-over-year. Hypercasual surpassed Arcade as the No. 1 game genre by installs in 2020. 4B 6.3B 3B Simulation is another genre to keep an eye on, as its top 100 games saw 92 percent Y/Y growth in 2020, reaching 2.9 billion in 2B 4.0B 3.7B downloads. Simulation was the fourth most 3.0B 2.8B 2.9B downloaded genre in 2020. 2.6B 2.5B 1B 2.0B 1.7B 1.8B 1.5B 1.6B 1.4B 1.3B 1.3B 1.3B 1.0B 1.1B 1.2B 865M 875M 675M 385M 0 Hypercasual Arcade Puzzle Simulation Lifestyle Shooter Racing Sports Strategy Action RPG Casino Game Overview 7 © 2021 Sensor Tower Inc. - All Rights Reserved COVID-19 Accelerated Adoption for Hypercasual Games Proportion of downloads by genre among the top 1,000 games for each year Hypercasual Arcade Puzzle Simulation Shooter Racing Strategy Other The consistent growth of Hypercasual games over the past four years is hard to overlook as their market share skyrocketed. By 2020, 12% 19% 15% 10% 6% 7% 8% 23% 2017 Hypercasual accounted for 31 percent of downloads among the top 1,000 games. 20% 18% 14% 8% 9% 6% 5% 19% Though not as prominent as Hypercasual, 2018 Arcade and Puzzle games saw promising growth of 33 percent and 78 percent in 2020. Subway Surfers was the top game for Arcade and Among Us led the genre growth 27% 18% 13% 9% 8% 6% 4% 16% for Puzzle in 2020. 2019 31% 15% 13% 10% 8% 5% 3% 15% 2020 0% 25% 50% 75% 100% Game Overview 8 © 2021 Sensor Tower Inc. - All Rights Reserved Hypercasual and Arcade Topped Global Markets Top game genres by country in 2020 Puzzle Arcade Hypercasual Other Hypercasual and Arcade appeared as the top game genres in 2020 across many of the Arcade 1.3B Hypercasual 781M largest markets. One of the emerging Hypercasual 1.1B Puzzle 508M India U.S. countries for gaming, India, saw highest Shooter 750M Arcade 318M adoption in Arcade and Hypercasual games, 0 500M 1.0B 1.5B 0 200M 400M 600M 800M accounting for 1.3 billion and 1.1 billion, Hypercasual 591M Hypercasual 358M respectively. Arcade 376M Arcade 231M Brazil Simulation 325M Indonesia Lifestyle 209M 0 200M 400M 600M 0 100M 200M 300M 400M Brazil was one of the top countries where strong growth in Simulation game adoption Hypercasual 352M Hypercasual 293M was seen in 2020. Simulation games were Puzzle 217M Arcade 210M the third most downloaded game genre in Russia Arcade 204M Mexico Puzzle 183M Brazil, following Hypercasual and Arcade. 0 100M 200M 300M 400M 0 100M 200M 300M Among these, Sandbox Simulations were especially popular in the Brazilian market. Hypercasual 198M Hypercasual 224M RPG 137M Arcade 154M China Puzzle 115M Turkey Puzzle 142M 0 100M 200M 0 100M 200M 300M Game Overview 9 © 2021 Sensor Tower Inc. - All Rights Reserved Top Grossing Mobile Games Worldwide by Top-Level Category Top mobile games by global consumer spending on the App Store and Google Play Casino Casual Mid-core Sports & Racing Coin Master Pokémon Go PUBG Mobile Pro Spirits Baseball A 1 Moon Active 1 Niantic 1 Tencent 1 Konami Slotomania Roblox Honor of Kings eFootball 2 Playtika 2 Roblox 2 Tencent 2 Konami Bingo Blitz Candy Crush Saga Monster Strike Golf Clash 3 Playtika 3 King 3 mixi 3 Warner Bros Jackpot Party Gardenscapes Rise of Kingdoms QQ Speed 4 Scientific Games 4 Playrix 4 Lilith Games 4 Tencent DoubleDown™ Homescapes Fate/Grand Order Power Pros 5 DoubleUCasino 5 Playrix 5 Sony Corporation 5 Konami Cashman Casino Dragon Quest Walk Three Kingdoms Strategic KartRider Rush+ 6 Aristocrat Technology 6 SQUARE ENIX 6 Alibaba 6 NEXON Company Cash Frenzy Toon Blast Lineage M 8 Ball Pool 7 SpinX Games 7 Zynga 7 NCSOFT 7 Miniclip Huuuge Casino Slots Fishdom AFK Arena Fishing Clash 8 Huuuge Games 8 Playrix 8 Lilith Games 8 Ten Square Games Lightning Link Candy Crush Soda Saga Garena Free Fire FIFA Soccer 9 Aristocrat Technology 9 King 9 Garena Games Online 9 Electronic Arts House of Fun Township Lineage2M Slam Dunk 10 Playtika 10 Playrix 10 NCSOFT 10 DeNA Game Overview 10 © 2021 Sensor Tower Inc. - All Rights Reserved Top Grossing U.S. Mobile Games by Top-Level Category Top mobile games by U.S. consumer spending on the App Store and Google Play Casino Casual Mid-core Sports & Racing Coin Master Roblox Clash of Clans Golf Clash 1 Moon Active 1 Roblox 1 Supercell 1 Warner Bros Slotomania Candy Crush Saga PUBG Mobile CSR Racing 2 2 Playtika 2 King 2 Tencent 2 Zynga Bingo Blitz Pokémon Go Call of Duty MLB Tap Sports Baseball 3 Playtika 3 Niantic 3 Activision Blizzard 3 Glu Games Jackpot Party Gardenscapes Marvel Strike Force 8 Ball Pool 4 Scientific Games 4 Playrix 4 Scopely 4 Miniclip DoubleDown™ Homescapes Garena Free Fire Fishing Clash 5 DoubleUCasino 5 Playrix 5 Garena Games Online 5 Ten Square Games Cashman Casino Toon Blast Rise of Kingdoms Golf Rival 6 Aristocrat Technology 6 Zynga 6 Lilith Games 6 ORCA STUDIOS Cash Frenzy Candy Crush Soda Saga Marvel CoC Mario Kart Tour 7 SpinX Games 7 King 7 Netmarble Games Corp 7 Nintendo 8 House of Fun 8 Fishdom 8 DBZ DOKKAN BATTLE 8 Madden NFL 21 Playtika Playrix BANDAI NAMCO Electronic Arts 9 Heart of Vegas 9 Merge Dragons! 9 Fortnite 9 MLB 9 Innings 21 Aristocrat Technology Zynga Epic Games GAMEVIL 10 World Series of Poker 10 Township 10 Star Trek Fleet Command 10 FIFA Soccer Playtika Playrix Scopely Electronic Arts Game Overview 11 © 2021 Sensor Tower Inc.
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