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Downloading Why Would Today’S Leading Brands Agree -– and in at Least Directly from Nike EVENTS & EXHIBITIONS www.eiilmuniversity.ac.in Subject: EVENTS & EXHIBITIONS Credits: 4 SYLLABUS Introduction- Defining Events, Introduction to Events, Demand for Events, Supply and Suppliers: What are events and when and why do we require events. Process of Events: Event Process that is followed from ideation to execution. Media and Product- Celebrities and Media, Media coverage of events, Celebrities in events: How do we ensure media coverage for events and how celebrities are involved in events and why. Events and More, In Film Product Placement, Just an article, Property Creation: Event managers today are required to create more than events. Events and Exhibition- Implications and Earnings, Implications of Events, Income from Events, So what went wrong: What kind of revenue is generated from what kind of event? Exhibitions and the Indian Scenario, Exhibitions, ITPO: What are exhibitions and why we need them? Sports Events: A complete docket on how to create and conduct a sports event Bans, Laws and Cases- What are the product categories that are banned and how do companies circumvent such issue. What are the laws that govern the entertainment business? Suggested Readings: 1. Events Management, Glenn Bowdin, Johnny Allen, Rob Harris, Ian McDonnell, William O'Toole, Elsevier Butterworth-Heinemann 2. Event Management: A Professional and Development Approach, ASHUTOSH CHATURVEDI, Global India Publications Pvt. Ltd. 3. Event Planning and Management, Diwakar Sharma, Deep & Deep Publications Pvt. Ltd. 4. Event Management: How to Apply Best Practices to Small Scale Events, Sven Damm, Diplomica Verlag EVENTS & EXHIBITIONS EVENTS & EXHIBITIONS CONTENT Lesson No. Topic Page No. Lesson 1 A Closer Look At Events!!! 1 Lesson 2 Introduction to Events 6 Lesson 3 Why Events? 11 Lesson 4 Structure of Events 15 Lesson 5 Suppliers 17 Lesson 6 Suppliers 21 Lesson 7 Event Process 25 Lesson 8 Event Process 30 Lesson 9 Media Coverage of an Event 38 Lesson 10 Interview Techniques 41 Lesson 11 Celebrities In Events 47 Lesson 12 In Film Product Placement 51 Lesson 13 In Film Product Placement 57 Lesson 14 Just An Article 60 Lesson 15 Property Creation 63 Lesson 16 Property Creation 67 Lesson 17 Social, Economic, Political and Developmental Implications 74 Lesson 18 Implications 84 Lesson 19 Income From Events 92 Lesson 20 So What Can Wrong? 93 Lesson 21 What Can Go Wrong? 103 Lesson 22 Exhibitions 108 Lesson 23 Exhibitions 117 Lesson 24 Itpo 128 Lesson 25 Ban on Advertising 131 Lesson 26 Laws Governing the Entertainment Business 144 Lesson 27 A Recap 157 Case Study 162 iii EVENTS & EXHIBITIONS LESSON 1: A CLOSER LOOK AT EVENTS!!! · When do we need events? · Types of events · Structure of events 3. Supply and Suppliers · Distribution · Ancillary Services 4. Event Process · Brief · Concept · Budgets · Schedule of items · The suppliers 5. Media coverage of events · Media Coverage of an event Imagine what it would be like if there were no thrill, no · Themes excitement and no events. Not an easy thing to do that when · Beneficiary you have been a part of something that is REMEMBERED, · Creative RECALLED and REPEATED. But in today’s market and marketing scenario there is no such thing…events, in all its avatars and · People forms is as key as the product itself. 6. Celebrities in events In a market that is cluttered with advertising messages and · The Managers and their Celebrities hummable tunes, awesome creative work and key numbers, and · How do we get them of course smarter consumers, it has become imperative to break · Money through the clutter and chaos and become what is the basic in any marketing funda – to be TOP OF MIND. 7. In Film Product Placement Apart from being top of mind, events and exhibitions are the · Product Placement Basics only and most impactful way to be in touch with the customer/ · If the Shoe, Shirt, Car or Soda Fits... consumer. When we say in touch, we mean personal contact. A · Let’s Make a Deal one to one interaction between the consumer and the company. · Getting the Job Done In the course laid out for you, we will cover the following: · Product Placement in the Movies 1. Introduction to Events: · Assignment · What are events 8. Just an article · Objectives of events 9. Property Creation · Event Characteristics · Why Property Creation 2. Demand for Events · How we create properties · Why Events 10. Implications of Events · Aims · Introduction · The implications of special events · Social and Community Implications of Events · Economic Implications of Events 11. Income from Events · Leisure Event · Cultural Event 1 EVENTS & EXHIBITIONS · Organizational Event 17. Ban on Advertising · Personal Event 18. Laws on the Entertainment Business – Some reading · Sponsorship and Public Funding 19. A Recap 12. So what went wrong · Case Study 13. Exhibitions · A little history · What is an exhibition · Why Exhibit At An Exhibition · Why Visit An Exhibition · Other common reasons · The Economic Impact of Exhibitions · A cost effective way of exhibiting · 7 ways to build a dream team · 10 steps to create the great indoors 14. ITPO · India Trade Promotion Organization · Pragati Maidan-Fair Worthy At All Times · Exhibitions in India · Promotion Through Department Stores · Membership of International Organizations and Bilateral Agreements · Surfing the Information Net · BIC focus 9/11 · Main Activities and Services of ITPO 15. Sporting Events Agra Summit Beatification for Mother Teresa · Running Events – Some Key Questions Kargil War on Iraq · Writing Your Major Event Strategy Vietnam War Aamir Khans visit to Kargil · UK Sport’s World Class Events Program Commonwealth Games Afro Asian Games · Preparing a Bid Laureus Sports Awards Wedding of Subroto Roy · A Suggested Business Plan Template Saharas sons · Insurance & Legal Issues IIFA awards Miss India · Marketing and Sponsorship Lux Zee Cine Awards Sansui TV Awards · Health and Safety & Risk Assessment Manikchand Filmfare Awards SAARC Summit · Data Protection Cannes Ad Club Awards · Volunteers Indo-Pak friendship series Natwest · Ethical Considerations World Cup Wimbledon · Anti-Doping WWF Premier of KHNH/Main · Environment Hoon Na Lakme India Fashion Week Passion Launch · Tourism and Sporting Events TVS Launch Colin Powell’s visit to India · The Economic Impact of Major Events Quit India Movement Dandi March · Sports Development Bryan Adams Show Elton John in India · Support Services Columbia launch Maiden Voyage of the · Directory of Useful Contacts and Resources Titanic · Checklist and Practical Last Thoughts MTV Immies Oscars · Further Reading Launch of Radio mirchi Bacardi Blast 16. Case Study Elite Modeling agency turns 1 PMs visit to Nagaland OJ Simpson murder trial Entrance exam to Rai 2 EVENTS & EXHIBITIONS OJ Simpson murder trial Entrance exam to Rai Hoisting of the flag at red Republic Day parade fort World Book Fair Auto Expo Defence Fair Trade Fair Legend of Rama Vagina Monologues Surajkund Mela Star Awards A Car Rally Catalyst Launch Election Campaigns Alchemy ‘ 04 Mood I Woodstock Publication parties Kumbh Mela Valentines Day Flower show in Mughal Himalayan car rallys Garden A Vintage Car Rally And These Are All Events!!!! Auto Expo 9/11…An Unforgettable Image Book Exhibition Our War Heroes Book Signing A Star With The Jawans Mother Teresa Beatification In Rome Fly Past Lady Diana’s Funeral 3 EVENTS & EXHIBITIONS Opening Ceremony Afro Asian “Tying” Up A Star Quit India Closing Ceremony Afro Asian Singer Performance Grammys Star Power Oscars Oj Simpson Much More Than Awards Winning With A Team Cricket Fever 4 EVENTS & EXHIBITIONS Fishy Stories Mera Bharat Mahaan And These Are All Events Too!!! 5 EVENTS & EXHIBITIONS LESSON 2: INTRODUCTION TO EVENTS something exciting nonetheless. Events have been a part of human society ever since mankind became a civilized lot. Events were a form of breaking the tedium and monotony of everyday life. Events generally revolved around or emanated from religious ceremonies and/or holy days. From the days of the glorious Roman Empire, Gladiators, Lion pits, Olympics were all events that brought thrill to the life of the common man and emperor alike. Even today, gladiators may not exist (except in movies) but Olympics do. Just like our very own Goan Carnival. For four nights in Goa-before Ash Wednesday. It started as a way to “put away flesh” carelevvare in Old Italian. Carn meant flesh, and leavare to remove. Lesson 1 - Introduction to events In course of time, Goa Carnival became a time for bonhomie. Crude mimicry blossomed into social satire. In the villages, the What are Events playwrights pieced together in Khel (Konkani for play) anecdotes, Something that takes place; an occurrence. events and criticism. The Portuguese Governor General, his A significant occurrence or happening. family and retinue used the occasion for a show of diplomacy. A social gathering or activity. Today the tradition of the carnival carries on, year after year and it has little to do with the leaving of flesh, but more to do with the This is the meaning of events as given in a dictionary…..lets fact that Goa is a place of tremendous tourist potential and the explore this further. In today’s scenario, events are an organized “carnival season” as it is now known, generates more revenue for business. It means putting all three points from the meaning Goa just as the season is coming to an end. of an event together i.e. an occurrence that is significant that creates a social gathering and/or an activity. The “event” brings excitement and thrill to the lives of the people involved, the spectators and of course brings in the moolah. Events is all about generating excitement. Excitement that fires the mind and the imagination. Excitement that lasts longer than the event itself. Excitement that generates interest and fires the need to “be there” and be a part of something large or small but Just like Madi gras in New Orleans…New Orleanians know how to throw a party! The city’s largest celebration, Mardi Gras, has been called “the greatest free show on Earth.” New Orleans Mardi Gras began in 1837, the year of the first street parade.
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