Downloading Why Would Today’S Leading Brands Agree -– and in at Least Directly from Nike
EVENTS & EXHIBITIONS www.eiilmuniversity.ac.in Subject: EVENTS & EXHIBITIONS Credits: 4 SYLLABUS Introduction- Defining Events, Introduction to Events, Demand for Events, Supply and Suppliers: What are events and when and why do we require events. Process of Events: Event Process that is followed from ideation to execution. Media and Product- Celebrities and Media, Media coverage of events, Celebrities in events: How do we ensure media coverage for events and how celebrities are involved in events and why. Events and More, In Film Product Placement, Just an article, Property Creation: Event managers today are required to create more than events. Events and Exhibition- Implications and Earnings, Implications of Events, Income from Events, So what went wrong: What kind of revenue is generated from what kind of event? Exhibitions and the Indian Scenario, Exhibitions, ITPO: What are exhibitions and why we need them? Sports Events: A complete docket on how to create and conduct a sports event Bans, Laws and Cases- What are the product categories that are banned and how do companies circumvent such issue. What are the laws that govern the entertainment business? Suggested Readings: 1. Events Management, Glenn Bowdin, Johnny Allen, Rob Harris, Ian McDonnell, William O'Toole, Elsevier Butterworth-Heinemann 2. Event Management: A Professional and Development Approach, ASHUTOSH CHATURVEDI, Global India Publications Pvt. Ltd. 3. Event Planning and Management, Diwakar Sharma, Deep & Deep Publications Pvt. Ltd. 4. Event Management: How to Apply Best
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