See page 73 for GoVenture educational games and simulations Table of Contents
Teaching Methods 4 Bloom’s taxonomy of learning 4 SOLO taxonomy 4 How to create effective learning objectives 5 Using rubrics 5 Definitions of critical thinking 6 Socratic questioning 6 Experiential learning cycle 7 Questions for reflecting on experiential learning 7 Do games really teach? 7 Insights from Psychology 8
See page 73 for GoVenture Howard Gardner and multiple intelligences 8 educational games and simulations Edward de Bono’s six thinking hats 8 Stephen Covey’s seven habits of highly effective people 8 Myers-Briggs personality types 9 The 4 Myers-Briggs dichotomies 9 What is the IdeaBook? The 16 Myers-Briggs personality types 9 Theories of human behavior 10 Maslow’s hierarchy of needs 10 The IdeaBook is a collection of Study Skills 11 Speed reading tips 11 fascinating facts, discussion- Study tips 11 Tips for maximizing your memory 11 starters, and teaching tips to Strategies for critical reading 11 bring learning to life. Icebreakers 12 General tips for using icebreakers 12 It is published by MediaSpark Inc, Scavenger hunt 12 Life story 12 producers of the acclaimed Custom-designed tattoo 13 Candy bowl 13 GoVenture educational games Circle of friends 13 and simulations, and provided free Dinner guests 13 Classroom Activities 13 to select instructors and trainers. The pencil exercise 13 Bug report 13 Consumer behavior 13 Why free? Product life cycle 13 Packaging 13 We know that finding high-quality educational Retailing 13 resources can use up a lot of time and money. The Price is Right 14 As innovative educational publishers, we Celebrity/brand matching game 14 frequently provide free resources to make Name that slogan 14 it easy for you to keep your teaching fresh. Food day 14 Thinking like a social entrepreneur 14 We also invite you to explore our line of Personal balance sheet 14 GoVenture educational games and simulations The elevator pitch 15 to discover a whole new world of award- Sector opportunity study 15 winning resources to energize your learners. Two cool 15 Who is an entrepreneur anyway? 15 Invention marketing 16 The ultimate recycling challenge 16 Analyzing a fast-growing company 16 Internet Research 17 See page 73 of the IdeaBook to Internet search engine tips 17 learn about GoVenture and more Questions to ask about a website 17 free resources. Finding the right search engine for the job 17 Top Internet searches 19
Top 10 search engines 19 Largest private companies in the United States 46 10 most-visited websites in the world 20 Best business schools (MBA programs) 46 Writing Tips 21 The best (worst) foods 47 Commonly confused words 21 Five most expensive diseases 47 Commonly misspelled words 21 Top earning CEO’s 48 Alphabet of most looked-up words on Dictionary.com 22 Most expensive homes in the world 48 Common writing errors 22 Most expensive private islands 48 When to use which and that 24 What it costs to live well in 20 US cities 49 How to make your language inclusive 24 World’s most expensive cars 49 The world’s growing number of billionaires 49 Popular Slang 26 Sports team valuations 50 Selection of popular slang 26 The world’s wealthiest people 50 Selection of popular 80’s slang 27 Selection of popular 90’s slang 27 Movies and Music 51 Most lucrative movie franchises 51 World Facts 28 Top 20 movies of all-time, worldwide 51 The three “worlds” 28 10 celebrities earning the highest incomes 52 Top 10 wonders of the world 28 20 all-time best-selling albums in the world 52 21 country profiles 29 25 top-selling artists of all time in the United States 53 Signs of the zodiac 29 10 all-time best-selling singles in the world 53 U.S. and Canadian holidays 30 16 artists believed to have sales of 250 million records 54 Chinese animal zodiac 31 Top-earning dead celebrities 54 World weather averages: temperature and precipitation 32 Toys, Games, and Electronics 55 Money Matters 33 Classic games in Hall of Fame 55 U.S. currency markings 33 Top 10 toys 55 Whose faces are on U.S. bills? 33 25 all-time classic toys still on the market today 56 What does the U.S. Federal Reserve Bank do? 33 Popular computer and video games 57 Map of U.S. Federal Reserve system districts 34 Top 10 video game titles 57 Security features of U.S. currency 34 Top 15 massively multiplayer online games 58 Security features in Canadian bank notes 36 Real profits from virtual worlds 58 Canadian coins 36 10 most wished-for consumer electronics 58 Faces on Canadian bills 36 Top electronic wish list items for teens 58 Milestones in the history of money 37 10 consumer electronics most likely to be gifts 59 Consumer Protection 38 19th-century toy advertisement 59 Typical frauds and scams 38 Highlights in the history of computer and video gaming 59 Unethical business practices 39 Computer electronics statistics 59 How to protect yourself from fraud and identity theft 39 Marketing and Advertising 60 Hard times for corporate criminals 40 Birth stories of famous brands 60 Employment scams 40 The first paper package advertising 62 Quick consumer tips 40 Highlights in the history of American advertising 62 Financial Planning 41 Top 10 advertising slogans 63 Einstein and the Rule of 72 41 Top 10 advertising icons 63 Buying life insurance 41 Top 10 advertising jingles 63 Common mistakes young people make with money 41 Inventors and Inventions 64 Five things you should know about credit cards 41 Technology timeline: 1752-1990 64 Five things you should know about checking accounts 41 Inventors and inventions 65 Financial planning lifecycle 42 Failure is the mother of success 66 Planning for retirement while you’re young 42 Intellectual property protection 66 Bull and Bear markets 42 Famous trademarks, copyrights, and patents 67 How a small savings account can grow 43 Space Exploration 68 The Job Market 44 Planets in our solar system 68 20 worst-paying jobs in the United States 44 Space spending 68 20 best-paying jobs in the United States 44 Top NASA research grants 68 25 occupations projected to grow fastest in the United States 45 NASA spending by state 68 Top five reasons people start businesses 45 Costs of starting a franchise 45 Business Glossary 69
Biggest and Best 46 Sources 70 World’s largest public companies 46 Sources are identified by a circled number 1 Teaching Methods
Bloom’s taxonomy of learning Bloom classifies levels of learning in the cognitive, affective, and psychomotor “domains.” Recognizing where learners are along the continuum enables instructors to create activities and questions that foster learning at that level and take learners to the next.
LEVEL TYPE OF ACTIVITY VERBS USED FOR OBJECTIVES OR QUESTION
Lowest Knowledge define, memorize, repeat, record, list, recall, name, relate, collect, label, specify, cite, enumerate, tell, recount Comprehension restate, summarize, discuss, describe, recognize, explain, express, identify, locate, report, retell, review, translate Application exhibit, solve, interview, simulate, apply, employ, use, demonstrate, dramatize, practice, illustrate, operate, calculate, show, experiment Higher Analysis interpret, classify, analyze, arrange, differentiate, group, compare, organize, contrast, examine, scrutinize, survey, categorize, dissect, probe, inventory, investigate, question, discover, text, inquire, distinguish, detect, diagram, inspect Synthesis compose, setup, plan, prepare, propose, imagine, produce, hypothesize, invent, incorporate, develop, generalize, design, originate, formulate, predict, arrange, contrive, assemble, concoct, construct, systematize, create Evaluation judge, assess, decide, measure, appraise, estimate, evaluate, infer, rate, deduce, compare, score, value, predict, revise, choose, conclude, recommend, select, determine, criticize 54
SOLO taxonomy SOLO stands for “Structure of Observed Learning Out- 3. Multistructural. Learner makes multiple comes.” The developers of the SOLO taxonomy, Biggs connections but doesn’t see the meta-connections and Collis, believe that learners progress through these or larger meaning. stages in their understanding of a subject: 4. Relational. Learner now comprehends the parts in relation to the whole. 1. Pre-structural. Learner can collect bits of 5. Extended abstract. Learner is able to make information but has no means or method for connections not just within the subject area but also organizing it or making sense of it. outside, extending understanding to create general- 2. Unistructural. Learner makes obvious and simple izations and principles that can be applied in connections between pieces of information but different realms. 53 doesn’t grasp deeper, more complex meaning.
4 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Teaching Methods
How to create effective learning objectives Using rubrics Effective learning objectives focus on performance, A rubric is a scoring scheme that measures stated which is measurable, rather than on passive under- objectives, using a range to indicate the performance standing. They should clearly define the behavior and level demonstrated. Rubrics may be holistic (delivering the standard of performance required. Where necessary, an overall appraisal) or analytical (judging individual they should also indicate the conditions under which aspects or elements of a piece of work). In either case, the behavior must be performed. they have several advantages: they clarify expectations and improve learner performance; they make assess- The key is to use precise verbs that reflect the desired ment more objective and credible; and they speed up level of learning (see “Bloom’s taxonomy of learning” marking. above). Choose verbs that demonstrate an observable action rather than verbs that indicate knowledge. Rubrics may take many different forms, but a common approach is to state the learning objective and then Verbs to avoid: think, know, understand, recognize, describe, in detailed terms, what the learner product perceive, comprehend. tends to look like at various levels of mastery. Each level Verbs to use: apply, state, assess, classify, identify, of mastery is normally assigned a different point value, compose, construct, define, demonstrate, describe, starting at 1 for the lowest acceptable level. diagram, distinguish, estimate, evaluate, interpret, locate, measure, name, label, order, predict, reproduce, Rubric template solve, translate. 55 Learning objective 1 (described in terms of measurable outcome) 5 What an exemplary performance looks like 4 What a mastery-level performance looks like The only source of knowledge is experience. “ ” 3 What an adequate performance looks like. —Albert Einstein 2 What a marginally satisfactory performance looks like. 1 What an unsatisfactory performance looks like.
Score Repeat the above for each individual learning objective.
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Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 5 Teaching Methods
What do we mean when we talk about Questions that probe implications and teaching “critical thinking”? consequences What are you implying by that? Definitions of critial thinking: But if that happened, what else would happen • “The ability to analyze facts, generate and organize as a result? Why? ideas, defend opinions, make comparisons, draw What is an alternative? inferences, evaluate arguments and solve problems.” If we say that this is unethical, how about that? P. Chance, Thinking in the Classroom: A Survey of Questions that probe assumptions Programs, 1986: 6. What are you assuming? • “A way of reasoning that demands adequate support What is Karen assuming? for one’s beliefs and an unwillingness to be What could we assume instead? persuaded unless support is forthcoming.” C. Tama, You seem to be assuming ___. “Critical thinking has a place in every classroom.” Do I understand you correctly? Journal of Reading 33 (1989): 64-65. Why would someone make this assumption? • “A conscious and deliberate process which Questions about viewpoints is used to interpret or evaluate information What might someone who believed ___ think? and experiences with a set of reflective Can/did anyone see this another way? attitudes and abilities that guide thoughtful What would someone who disagrees say? beliefs and actions.” L. Mertes. “Thinking and Questions about the question Writing.” Middle School Journal 22 (1991): 24. 50 How can we find out? Is this the same issue as ___? Why is this question important? Socratic questioning To answer this question, what questions would we have to answer first? 51 Socratic questioning teaches a topic by raising probing questions rather than providing direct answers. Philosopher Richard Paul divides Socratic questions into six types: Questions of Clarification What do you mean by ____? educational games and simulations Could you give me an example? What is your main point? Bring learning to life Could you explain that further? with the fastest, most effective, Could you put that another way? fun way to learn – ever! Questions that probe reasons and evidence What would be an example? Business Personal Finance How do you know? Marketing Math Do you have any evidence for that? Entrepreneurship Economics What would change your mind? Accounting Career & Life What other information do we need? Investing Skills By what reasoning did you come to that conclusion?
6 See page 73 Teaching Methods
Experiential learning cycle Concrete Experience The experiential learning process occurs as a cycle. Concrete experience leads to personal reflection, as learners probe and ponder the meaning of the learning activity. As they consider the experience, learners derive Active Reflective Experimentation Observation abstract concepts and principles to explain it. They then test these principles through further experimentation, which leads to the next concrete experience. 52 Abstract Conceptualization
Questions for reflecting on experiential learning Once an experiential learning activity has taken place, • I can go to … for an opportunity to practice and it’s crucial that learners have time to reflect on it in a gain a new entrepreneurial skill. focused way. Here are some general questions you can • In my current situation, the people who are in my use to encourage learners to articulate their observa- expanded network practicing these skills are… 115 tions, make generalizations from their experiences, and set goals for future action. Do games really teach? • What did you notice or learn that you want to New research is demonstrating that games do offer remember? significant and effective learning opportunities for • In what way did this experience challenge my learners of all ages. Endorsements for this method- assumption(s) about entrepreneurship? ology continue to grow: • Which of my values were affirmed by this experience? • What have I learned about myself in this experiential National Education Association situation? “The potential [of video games for education] is • The most successful part of this entrepreneurship enormous”. activity for me was? Why? Federation of American Scientists • The new skill or “piece” of knowledge I came to see “Video games can reshape education. [They’re] the in this situation was? next great discovery, a way to captivate learners so • If I could do any part of this experience over, it much they will spend hours learning on their own.” would be? Why? • What hypothesis, conclusion, principles, or guidelines R. Blunt can I draw from this most recent experience A qualitative research study demonstrated that reflecting on entrepreneurship? learners who played a business game in class as part • From this experience, I can see the value of the of the curriculum had test scores in the 90’s versus following guideline(s) for entrepreneurship… scores in the 60’s and 70’s for those who did not. • From this experience, what I can do to affect the IBM greatest potential for improvement in my “Success will depend on how you play the game – literally.” understanding of entrepreneurship is… • One “piece of new knowledge” that I experienced Gartner and I want to try out is… “Games can transform learning into a more engaging and dynamic process, enhancing people’s work performance and driving business results.” 56
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 7 Insights from Psychology
Howard Gardner and multiple WHITE: Facts and Figures intelligences Review the information available and decide if additional information is required. Must be objective, Harvard psychologist Howard Gardner believes without interpretation. that individuals learn differently and have multiple intelligences, some stronger than others. Multiple BLACK: Negative intelligences are essentially the “aptitudes” or “smarts” Think about the downside, all of the risks, weaknesses, that people bring to different physical and cognitive and anything else that could potentially go wrong. activities. Gardner’s work has greatly influenced Must be logical, not emotional. how educators think about learning styles and has RED: Emotional led to the development of curricula that appeal to a Explore gut level feelings, emotions, hunches, and broader range of intelligences. reactions. There is no need to justify feelings. 10 11 Intelligence Focus
1. Linguistic Words and language Stephen Covey’s seven habits of highly 2. Logical-Mathematical Logic and numbers 3. Musical Music, sound, rhythm effective people 4. Bodily-Kinesthetic Body movement control 1. Be proactive: Don’t wait for something to happen; 5. Spatial-Visual Images and space make it happen. 6. Interpersonal Other people’s feelings 7. Intrapersonal Self-awareness 2. Begin with the end in mind: Visualize the end 8. Naturalist Patterns in nature goal so you can clearly understand the steps it will 9. Existential Big picture/ take to get there. philosophical questions 3. Put first things first: Prioritize properly. Always do 8 9 more important and urgent tasks first. 4. Think win-win: Attempt to achieve a result Edward de Bono’s six thinking hats that will benefit all stakeholders involved, not Edward de Bono’s Six Thinking Hats is a technique just yourself. designed to help people and groups make better 5. Seek first to understand then to be understood: decisions. Each of the colored hats represents a Listen carefully to other’s ideas and concerns, different way of thinking about an idea. By “wearing” before you express your own. only one hat at a time when considering an idea, an individual or group can make thinking more 6. Synergize: Work well with others to achieve a focused and thorough. result greater than you could as individuals. BLUE: Facilitation 7. Sharpen the saw: Keep improving by practicing Think about the thinking needed, and manage the and learning. 12 information gained from the other hats. GREEN: Creativity Work through alternatives and generate new ideas “The only kind of learning which signif icantly that could potentially be used. influences behavior is self-discovered or self- YELLOW: Positive appropriated learning – truth that has been Focus on the upside, all of the benefits that could be assimilated in experience.” gained and the good things that could happen. —Carl Rogers
8 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Insights from Psychology
Myers-Briggs personality types 4. Taking action. Judging (J) types take a “left-brain” approach to life. They prefer clear categories, The Myers-Briggs Type Indicator (MBTI) is a popular rules, and procedures. They also like to achieve test that gauges personal preferences and uses them quick closure. Perceiving (P) types, on the other to describe individuals in terms of 16 different hand, take a more “right-brain” approach. They prefer personality types. subjective judgments and open-ended discussions The MBTI identifies personal preferences in four areas: and situations. “Judging” should not be confused with “judgmental”; nor should “perceiving” be 1. Drawing energy. Extraverts (E) become energized confused with “perceptive.” by socializing with other people, while Introverts (I) are energized when they spend time alone The 4 Myers-Briggs dichotomies 2. Gathering information. Sensing (S) types prefer to Extraversion (E) ------Introversion (I) perceive the world objectively, through their five senses. Intuiting (N) types prefer to perceive the Sensing (S) ------iNtuition (N) world more subjectively, through the subconscious and intuition. Thinking (T) ------Feeling (F) 3. Making decisions. Thinking (T) types prefer to Judging (J) ------Perceiving (P) 13 make decisions based on reason and logic. Feeling (F) types prefer to make decisions on the basis of emotion and instinct.
The 16 Myers-Briggs personality types Type Personality Archetype Occurrence within the U.S. Population ISTJ The Inspector 11-14% ISTP The Operator 4-6% ISFJ The Protector 9-14% ISFP The Composer 5-9% INFJ The Counselor 1-3% INFP The Healer 4-5% INTJ The Mastermind 2-4% INTP The Architect 3-5% ESTP The Promoter 4-5% ESTJ The Supervisor 8-12% ESFP The Performer 4-9% ESFJ The Provider 9-13% ENFP The Champion 6-8% ENFJ The Teacher 2-5% ENTP The Inventor 2-5% ENTJ The Field Marshall 2-5% 13 “Knowing is not enough; we must apply. Willing is not enough; we must do.” —Goethe
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 9 Insights from Psychology
Theories of human behavior Maslow’s hierarchy of needs
1) Theory X and Theory Y (Douglas McGregor, The Human Side of Enterprise, 1960)
Theory X assumes that employees are inherently lazy and that managers need to coerce them to perform. reaching Theory Y assumes that employees are self-motivated one’s full human poten- to perform well when they’re committed to the organi- tial: autonomy, zation’s goals. self-acceptance, creativity, problem 2) Hygiene theory (Frederick Herzberg, Work and the solving, morality, Nature of Man, 1966) spontaneity, freedom from prejudice Hygiene factors are those aspects of a job that must Self-actualization be perceived as fair and acceptable, or employees self-esteem, recognition, will become dissatisfied. They include supervision, confidence, respect company policy, working conditions, salary, peer Esteem relationships, and security. Motivators are conditions that have the potential to increase job satisfaction. love, friendships, community They include achievement, recognition, responsibility, Social advancement, growth, and the intrinsic value of the work. security, protection Safety 3) Three Needs Theory (David McClelland,
The Achieving Society, 1961) food, water, shelter, clean air, sleep The needs that motivate human behavior fall into three Physiological basic categories: the need for achievement, the need 14 for power, and the need for affiliation (cooperation and belonging). 4) Goal-setting theory FUNNY BUSINESS: Look Clearly articulated goals lead to improved performance. before you leap! More challenging goals are more motivating than easy goals. A young executive was leaving the office late one evening when he found the CEO 5) Expectancy theory (Victor Vroom, Work and standing in front of a shredder with a piece Motivation, 1964) of paper in his hand. Employees act in accordance with the outcome they “Listen,” said the CEO, “this is a very sensitive anticipate. They are motivated by the attractiveness of and important document here, and my sec- the reward they expect. retary has gone for the night. Can you make this thing work?” 6) Hierarchy of needs theory (Abraham Maslow, “Certainly,” said the young executive. He Motivation and Personality, 1954) turned the machine on, inserted the paper, There are different levels of needs, which can be and pressed the start button. pictured as layers in a pyramid. Once the needs of “Excellent, excellent!” said the CEO as his one level are met, a person develops new needs in the paper disappeared inside the machine. next higher category. A person can’t progress upward “I just need one copy.” 3 through the pyramid until all the lower needs are met.
10 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Study Skills
Speed reading tips Tips for maximizing your memory • Keep your lips closed (don’t mouth the words) • Take care of your physical health. Sleep, exercise, • Take in sentences as groups of words rather than and eat well. strings of individual words • Practice stress management. It’s harder to • Read with a purpose in mind remember when you’re stressed out. • Use your hand to guide your reading from • Keep your living space and workspace organized. line to line • Use lists. • Practice skimming (introduction, headings, first and • Exercise your brain daily. 114 last sentences of paragraphs, conclusion) • Expand your vocabulary so unfamiliar words don’t slow you down 113 Strategies for critical reading • Identify the nature of the text. What kind of text is it? Study tips Who wrote it? Why was it written? • Preview the architecture of the text (title, chapter • Study in a quiet place. divisions, headings, focus boxes) • Find a regular study spot. • Identify the purpose of the reading so you can look • Get rid of distracting thoughts by writing them for key information you need. down before you start to study. • Take stock of your previous knowledge and • Read with a pencil in hand so you can underline preconceptions. What are you expecting to find key phrases, make marginal comments, and take in the text? study notes. • Identify the main point of the text and the forms • Review new material immediately after seeing or of reasoning used to support it. Is there sufficient hearing it. evidence to support the claims? • Use various methods to memorize material, such • Recognize patterns of discussion (such as exposition, as writing, reading aloud, creating categories, and narrative, comparison and contrast). drawing diagrams. • Take notes that summarize the main points, and • Look for patterns in the material . also raise questions. What are the strengths and • Use rhyme, alliteration, and acronyms to create weaknesses of the argument? What are the mnemonics (e.g. Every Good Boy Deserves Fudge unstated assumptions? What information or ideas for the notes of the musical scale). 112 has the author overlooked? How would you argue for or against the main point?
“Education is a social process... education is growth... education is not a preparation for life; education is life itself.” —John Dewey
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 11
Icebreakers
Activities to help learners get to know each other • Someone who has participated in Junior so they can work together effectively throughout Achievement a course, class, or seminar. • Someone who has written a business plan • Someone who has taken out a loan General tips for using icebreakers • Someone who has dreamed of running a business • Someone whose parents were entrepreneurs • Explain the purpose of the activity. • Someone who knows how to balance a budget • Make sure everyone in the class is comfortable with the activity. Consider such factors as language level, Life story life experiences, and ethnicity. • Use your imagination to adapt icebreakers to your (individual activity) teaching topic. Use the positive energy icebreakers Supplies: For each participant, four sheets of paper generate to create enthusiasm for your course. stapled together down the left side, to form a book. • Allow enough time. Most icebreakers require only 10 to 15 minutes to do, but you’ll need more time Instructions: to share the results or discuss the outcome. 1. Write “The Life Story of [Your Name]” on the • Experiment with different ways to share results of front page. individual writing and drawing. 2. On the second page, create a Table of Contents with Here are some possibilities: the following items: – Tape the papers to the wall so everyone • Name of the place where you were born can walk around and see them. • Name of your favorite musician, musical group, – Ask participants to describe their writing or or movie drawing for the class. • Description of your fantasy job – Ask participants to share their writing or 3. On the third page, draw a picture of your family. drawing with a partner. 4. On the fourth page, draw a picture of what you plan • Use small prizes, when appropriate. It’s amazing to do be doing 20 years from now. how even a small candy bar can increase the participation level.
Scavenger hunt (individual activity) FUNNY BUSINESS: Wisdom Supplies: For each participant, a copy of a list of 20 is more valuable than time characteristics and abilities your learners might possess, A car mechanic is called in after every other as well as life experiences they might have had. mechanic failed. He listens to the engine for a few minutes, then hauls off and gives it a big Instructions: Find a person in the class who meets swift kick in a certain strategic spot. Lo and each description on the list. That person should sign behold, the engine starts humming like a kitten. his or her name next to the description on the list. The mechanic turns around, gives the car owner his bill for $400. The owner is flabbergasted This activity works best if the descriptions relate directly and demands an itemized breakdown and to your teaching topic. For example, if you’re teaching explanation. a class on entrepreneurship, you might ask learners to ‘$1 for my time, and $399 for knowing where find people who meet the following descriptions: to kick.’ 3 • Someone who had a lemonade stand as a child
12 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Icebreakers Classroom Activities
Custom-designed tattoo The pencil exercise (idea generation) (individual activity) Give learners five minutes to brainstorm possible Instructions: Design a tattoo that symbolizes uses for a pencil, other than as a writing instrument or something special about you (such as your family, your a weapon. talents, your interests, your goals for the future). If you’re working with adults, you might also want to Bug report (idea generation) ask where they would have the tattoo applied. Over the course of a week, learners identify 70 things that bother or “bug” them in their own lives. They then Candy bowl identify five as possible business opportunities. 40 (small group activity) Consumer behavior Supplies: Bowl of nut-free candy. Allow three or four per participant. Learners identify two items they or their family have purchased recently, one priced under $20 and one Instructions: Choose a candy from the bowl and priced over $100. They then describe the motivation share a fact about yourself. Pass the candy bowl to the for each purchase. next person so he or she can do the same. Continue to pass the candies until everyone in the group has Product life cycle had a turn (or until everyone in the group has shared three facts.) Learner teams choose (or are assigned) a product that is in the mature or declining stage. Their task is to Circle of friends present and defend five ideas to extend or revitalize (activity for large groups) the product’s life. Only two of the ideas may involve changing the physical characteristics of the product. This activity requires a lot of space. Form two large circles, one inside the other, and have Packaging the people in the inside circle face the people in the Each learner brings two products (completely outside circle. Ask the circles to take one step in the packaged) to class. Product 1 should be an example opposite directions, allowing them to meet each new of a poorly designed package, whereas Product 2 person as the circle continues to move very slowly. should be an example of a well-designed package. Each learner shares with the class his/her analysis Dinner guests of each product. Suggestions for improving poor (partner activity) packages should be encouraged. Instructions: If you could have dinner with anyone in the world—alive or dead—whom would you choose? Retailing When the large group discussion resumes, ask partners Learner teams are asked to design an ideal shopping to introduce each other and their ideal dinner guests. center for their area. Each team will make a presenta- tion and be prepared to justify their conclusions 48 49 about location, physical layout, tenant mix, tenants incentives, product/service lines, etc.
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 13 Classroom Activities
The Price is Right (1) Community shelters Learner teams compete to see who can correctly guess Learners collect as much information as they can about the prices on a menu from an upscale restaurant and a local shelters for the homeless. (Examine brochures, fast-food restaurant. Points are given to the team that newspaper stories, websites.) Raise questions about guesses closest without going under (a lesson in the the level of need in the community, about the causes dangers of underpricing). Double points are awarded of homelessness, and about the ways the community when a team guesses the exact price. 40 supports shelters. Invite a guest speaker whom learners can interview in class. Celebrity/brand matching game (2) Technology and social change Learners identify the brand associated with a celebrity, Learners brainstorm inventions they use in their every- or vice versa. Is the match a good one? Why or day lives. Explore the connection between innovation why not? 41 and social change by researching ways that inventions have influenced development in the past. (Explore such Name that slogan breakthrough eras as the Industrial Revolution and the Information Age.) How are inventions creating social Give learners a list of well-known products and ask changes in the developing world today? them to identify the slogans associated with them. Discuss the qualities that make a slogan effective. 42 (3) Microcredit Each learner receives $5 and decides how to use it to Food Day (the four P’s of marketing) start a business. Encourage learners to think creatively Learners work in teams of four. Each team brings a about how to use their $5. What if they formed a snack food to eat and analyzes the way it’s marketed partnership? What if they could convince an inves- in terms of product, price, promotion, and place. tor to add to their $5? What if they could access free Each team member speaks to the class for one or resources? 44 45 two minutes on one of the four P’s. 43 Personal balance sheet Thinking like a social entrepreneur This is an interactive way to introduce accounting. Whether they run businesses or nonprofit Give learners a blank financial statement form. Guide organizations, social entrepreneurs identify problems learners through the process of calculating their in the community and work to implement innovative personal net worth. Instruct them to list their Assets solutions. Here are some activities to help learners (three things of value, plus cash) and Liabilities (credit see opportunities for social entrepreneurship in their card accounts, learner loans, car payments, etc.), and own community. then calculate their Capital (the difference between their assets and liabilities). 46
FUNNY BUSINESS: Honesty is the best policy Interviewer: ”We are very keen about cleanliness. Did you wipe your shoes before entering?” Job candidate: “Oh yes, sir.” Interviewer, narrowing his eyes: “We are also very keen about the truth. There is no mat.” 39
14 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Classroom Activities
The elevator pitch Two cool Learners create a one-minute pitch for their new Every week, ask learners to bring to class two “cool” business to provide potential investors with answers items, concepts, or technologies they’ve recently to the following questions: encountered. The items might be things they’ve seen for sale, or they might be ideas or products 1. What problem does the business solve? they’ve heard or read about. The class then discusses 2. What does the business do (how does it solve what makes the item innovative and how it could be the problem)? commercialized or marketed. 3. How does the business make money? 4. What market information suggests the business will succeed? Who is an entrepreneur anyway? 5. How is the business different from others trying to Start your course by asking learners to describe the solve the same problem? characteristics of an “entrepreneur.” Record their 6. What experiences and attributes do you have that responses on the chalkboard. Then introduce them to will make the business succeed? two entrepreneurs with very different personalities and approaches. (You might use magazine articles or video Sector opportunity study clips to do this.) Rather than asking learners to brainstorm a business After they’ve “met” the entrepreneurs, ask learners to idea and then analyze whether it will work in reflect on their earlier definition of an entrepreneur. the market, start with the market analysis first: How have their perceptions changed? 1. Define the boundaries of the industry or industry sector. 2. Analyze the structure and value chain of the industry. Examine the connections between various production stages for ways to improve efficiency or customer value. 3. Analyze the major players in each stage of the industry and look for potential opportunities.
Educational games and simulations are revolutionizing learning
Simulations, serious games, and massively multi- Learning transcends common challenges with player online worlds are revolutionizing learning, literacy, language, culture, and motivation to become communication, and collaboration for people of all cheaper, faster, better, social, fun, and even addictive. ages and cultures - in homes, schools, governments, nonprofits, and businesses. Join the revolution!
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Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 15 Classroom Activities
Invention marketing The ultimate recycling challenge (group activity) (group activity) Arrange part of the class into groups of four: two Divide learners into teams of two or three and give Inventors and two Marketing Consultants. The rest of them their assignment: to create a saleable product the class will serve as the Board of Directors. For each from whatever materials they can find around the team, prepare a paper bag containing a roll of masking house. (They may not buy anything.) Learners then tape and a variety of parts that could be used to create sell the product; the team that makes the most money an invention. Some of these things work well: plastic receives a prize. wheels, paper towel tubes, clay, paper clips, spatulas, small boxes, toothpicks, empty pen tubes. Analyzing a fast-growing company Give the Inventors five minutes to turn the contents of (group activity) their bags into a product. During this time, the market- Each learner team creates a consultant’s report for one ing consultants observe but don’t speak. At the end of of the “fastest-growing companies” chosen by a source the invention time, Inventors identify what the product such as Fortune Small Business. The report, addressed is and describe key features. Marketing Consultants to the company CEO, should identify the key elements then have five minutes to draft an initial marketing of the company’s success, describe its challenges as strategy. They must identify the main market for the it moves forward, and recommend specific actions to product and define the four P’s (Product, Price, Place, take. Learners present their findings to their classmates, Promotion). who act as company executives and raise questions. 47 Teams then deliver a four-minute presentation to the Board of Directors, which decides which product to market. (You could award a prize to the top choice.) Debriefing: Ask Inventors what was uppermost in their minds while designing. Ask Marketing Consultants what they wished they could have said during the development process. How are the perspectives of inventors and marketers similar? How do they differ?
60 Seconds to Brief and Focused Meetings Print the following phrases in very large type, each on its own piece of paper (fold in half to sit like a tent card): • Don’t Digress • Get to the Point • Time
Put the papers on the table in plain sight. They will act as constant reminders to everyone to avoid digression, be conscious of time, and get to the point!
16 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Internet Research
Internet search engine tips Finding the right search engine for the job 1. Make your search specific by using more than General search engines one term or keyword. A9 LookSmart AlltheWeb Lycos 2. Insert “+” before search terms to make sure the AltaVista PreviewSeek search engine looks for documents containing all AOL Search Snap of the words. (Some search engines do this Bing (MSN) Teoma-Search automatically.) Exalead WiseNut 3. Find out whether the search engine you’re using is Google Yahoo! case-sensitive. 4. Use “quotes” to search for a specific title or phrase. “Ask Me” search engines (search engines that can answer many fact-based questions) 5. Use the minus sign (-) to restrict the meaning of a Answers word. For example, if you’re looking for information AskJeeves on computer bugs, use bugs -insects. BrainBoost 6. Experiment with different synonyms and closely Factbites related search terms. Use keywords and jargon from the industry or context. Business and money education search engine 7. To broaden your search, consider the general topic GoVentureSearch.com or category to which your subject belongs. 25 Job search engines America’s Job Exchange LinkedIn Questions to ask about a website CareerBuilder Monster Dice SimplyHired • Who created or sponsors the website? Indeed Yahoo! Hot Jobs • Who created the content? • How much knowledge or expertise does the content author have? Blog search engines • Why was the content created? (a blog is a web log—a public, collaborative journal) • When was the content posted? Blogdigger LjSeek • When were the site and content last updated? Bloglines Sphere Blogpulse Technorati Google Blog Search
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Find out how - see page 73
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 17 Internet Research
Meta search engines Specialty search engines (a meta search engine collects results from more than Alexa one search engine) (search engine that includes web traffic statistics)
Cacti Search Mamma Checkdomain Chubba MetaCrawler (searches availability of domain names)
Clusty metaEUREKA GoVentureSearch.com Dogpile Mr.Sapo (business and money education) Don Busca Pandia Search Central GenieKnows Search Findsounds Info Zapmeta (a sound search engine) Ixquick Search engines that provide preview screenshots Image search engines Exalead (search engines that look for image files, Kartoo including photos, clip art, banners, and icons) Search TalkDigger AltaVista Image Search ZapMeta American Memory Collections, Library of Congress Search engines that “cluster” results Classroom Clipart (search engines that group results according to topic) Corbis AllTheWeb Ditto AOL Search Fabfotos Clusty Flickr Gigablast Getty Images GoVentureSearch.com Google Image Search SurfWax Hubble’s Greatest Hits Web directories (images from the Hubble telescope) (a web directory is a topically organized Image Collections and Online Art collection of web links) (by the University of Michigan) About Top9 ImageAfter Google Web Directory WebBrain National Geographic Photography Collection JoeAnt Picsearch LookSmart SI Art Image Browser Open Directory Project Smithsonian Photographic Collection TimeLife Pictures Deep web Yahoo! Image Search (web directories that reach information in YotoPhoto databases standard search engines can’t access) 26 27 Direct Search Invisible Web Directory Resource Discovery Network InfoMine Virtual Library 32
18 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Internet Research
Top Internet searches Google 2009 Bing 2009 Yahoo! 2009 Google 2005 1. Swine Flu 1. Michael Jackson 1. Michael Jackson 1. Janet Jackson 2. Susan Boyle 2. Twitter 2. Twilight 2. Hurricane Katrina 3. Jon and Kate 3. Swine Flu 3. WWE 3. tsunami 4. Adam Lambert 4. Stock Market 4. Megan Fox 4. xbox 360 5. Rihanna (Chris Brown) 5. Farrah Fawcett 5. Britney Spears 5. Brad Pitt 6. New Moon 6. Patrick Swayze 6. Naruto 6. Michael Jackson 7. Inauguration 7. Cash for Clunkers 7. American Idol 7. American Idol 8. Michael Jackson 8. Jon and Kate Gosselin 8. Kim Kardashian 8. Britney Spears 9. Nadya Suleman 9. Billy Mays 9. NASCAR 9. Angelina Jolie 10. Missing Link Found 10. Jaycee Dugard 10. Runescape 28 10. Harry Potter 29
Top 10 search engines (November 2009) Ranked by Search Share (U.S., Home and Work). Provider Searches (000) Share of Searches 1. Google Search 6,546,172 65.4% 2. Yahoo! Search 1,525,964 15.3% 3. MSN/Windows Live/Bing Search 1,073,416 10.7% 4. AOL Search 280,311 2.8% 5. Ask.com Search 177,589 1.8% 6. My Web Search Search 101,586 1.0% 7. Comcast Search 47,746 0.5% 8. NexTag Search 34,314 0.3% 9. BizRate Search 29,044 0.3% 10. Yellow Pages Search 25,260 0.3% 31
Oasis.com GoVentureOasis.com provides free resources for gamified learning, and support and Access FREE resources! networking for users of GoVenture educational games and simulations.
www.GoVentureOasis.com
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 19 Internet Research
10 most-visited websites in the world in 2009
WEBSITE URL DESCRIPTION 2005 RANKING
Enables users to search the Web, Usenet, and images. Features include PageRank, 1. Google www.google.com caching and translation of results, and an Yahoo! option to find similar pages. The company’s focus is developing search technology.
A social utility that connects people, to Microsoft Network 2. Facebook www.facebook.com keep up with friends, upload photos, share (MSN) links and videos.
Personalized content and search options. 3. Yahoo! www.yahoo.com Google Chatrooms, free e-mail, clubs, and pager.
YouTube is a way to get your videos to the 4. YouTube www.youtube.com people who matter to you. Upload, tag and Baidu.com share your videos worldwide!
5. Windows Live www.live.com Search engine from Microsoft. (Teng Xun)
6. Wikipedia www.wikipedia.com An online collaborative encyclopedia. Myspace
Free, automated weblog publishing tool 7. Blogger.com www.blogger.com Windows Live that sends updates to a site via FTP.
Music search engine and free MP3 & video 8. Baidu.com www.baidu.com streaming for all kinds of topics. (Xin Lang News Center)
9. Microsoft www.msn.com Dialup access and content provider. YouTube Network (MSN)
10. Yahoo! (Japan) www.yahoo.co.jp Japanese version of Yahoo! Yahoo! (Japan) 33
FUNNY BUSINESS: Opportunity is everywhere Many years ago, a large American shoe company sent two sales representatives out to different parts of the Australian outback to see if they could drum up some business among the Aborigines. Some time later, the company received telegrams from both agents. The first said, “No business here... Aborigines don’t wear shoes.” The second one said, “Great opportunity here... Aborigines don’t wear shoes!” 34
20 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Writing Tips
Commonly confused words
Accept Except Lead Led Advice Advise Lightning Lightening Affect Effect Loose Lose Allusion Illusion Passed Past Already All ready Peace Piece Altogether All together Principal Principle Bear Bare Quiet Quite Breath Breathe Right Rite Capital Capitol Stationary Stationery Choose Chose There They’re / Their Clothes Cloths Through Thorough Complement Compliment To Too/ Two Conscience Conscious Waste Waist Council Counsel Weather Whether Dessert Desert Where Were Forth Fourth Whose Who’s Hole Whole Your You’re 35 Insure Ensure Its It’s Kernel Colonel Teacher Commonly misspelled words “I wish I could improve my students’ desire to learn, to participate in class, a lot inoculate privilege and to become more active learners. amateur jewelry (or jewellery) receive My curriculum offers limited flex- believe judgment/judgement receipt ibility, but I want to prepare students cemetery recommend leisure for success in the real world. If only collectible maneuver reference they could experience the day-to-day committed medieval relevant realities of the workplace and conscientious millennium rhythm what their lives might be like definitely minuscule separate in the future.” embarrass mischievous twelfth existence misspell vacuum foreign noticeable weird 36 grateful occasionally harass occurrence height pastime hierarchy perseverance humorous personnel independent precede Read her story and solution on page 82
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 21 Writing Tips
Alphabet of most looked-up words on Common writing errors Dictionary.com (2005) 1) Comma splice—Independent clauses (complete LETTER MOST LOOKED UP WORD thoughts) must be separated by a period or semi- A affect colon, not a comma. B benevolent Incorrect: We thought we would have enough C cynical inventory to last until December, however, we ran D definitely out before November 15th. E effect F fallacious Correct: We thought we would have enough G gregarious inventory to last until December. However, we ran H hyperbole out before November 15th. I irony - OR - J jaded K karma We thought we would have enough inventory to L love last until December; however, we ran out before M metaphor November 15th. N naive 2) Run-on sentence—Occurs when independent O oxymoron clauses are fused together without necessary P paradox punctuation. Q quixotic R rhetoric Incorrect: Paula and Soo-Kim were determined to S sex open a restaurant but they couldn’t decide whether to T theme offer Cuban or Chinese cuisine in the end they chose U ubiquitous to open a bakery instead. V virtue W whether Correct: Paula and Soo-Kim were determined to X xenophobia open a restaurant, but they couldn’t decide whether Y yield to offer Cuban or Chinese cuisine. In the end, they chose to open a bakery instead. Z zeal 37 38
FUNNY BUSINESS: Everybody, Somebody, Anybody, and Nobody This is the story of four people named Everybody, Somebody, Anybody, and Nobody. There was an important job to be done and Everybody was asked to do it. Anybody could have done it, but Nobody did it. Somebody got angry about that because it was Everybody’s job. Everybody thought Anybody could do it, but Nobody realized that Everybody wouldn’t do it. Consequently, it wound up that Nobody told Anybody, so Everybody blamed Somebody. 3
22 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Writing Tips
3) Sentence fragment—To be legitimate, a sentence When a noun is plural, place the apostrophe after the must be a complete thought, containing a subject final s. (noun) and a verb. Incorrect: The manager’s lounge was off-limits to Incorrect: Jared finally reached Minneapolis. After junior staff members. (assuming there’s more than driving all night. one manager) Correct: Jared finally reached Minneapolis after Correct: The managers’ lounge was off-limits to driving all night. junior staff members. 4) Missing comma after introductory phrase or 7) Noun-pronoun disagreement—Collective nouns subordinate clause—Common words that signal are singular nouns that indicate a group the need for a comma after an introductory phrase (e.g. committee, group, government, company, team). or clause include the following: when, if, before, after, They require singular pronouns. although, because, following, having. Incorrect: The government will discuss their new Incorrect: After hosting the open house I was immigration policy next week. exhausted. Correct: The government will discuss its new im- Correct: After hosting the open house, I was migration policy next week. exhausted. Indefinite pronouns (e.g. no one, someone, everybody, Incorrect: Having been denied a bank loan anyone, each) are also singular. last year Aretha was not confident about her Incorrect: Each client will receive their information application. package at the door. Correct: Having been denied a bank loan Correct: Each client will receive his or her informa- last year, Aretha was not confident about her tion package at the door. application. - OR - 5) Misplaced or missing comma with non- essential element—When a phrase or subordinate Each client will receive an information package at the clause “interrupts” the main idea of a sentence, it door. needs to be separated from the main sentence by a comma on each end. 8) Dangling modifier—Occurs when a phrase describes or limits a word (or words) that is not Incorrect: Dr. Koul who started the research lab in stated in the sentence. 1976, will retire this year. Incorrect: Forgetting to turn the lock, the shop Correct: Dr. Koul, who started the research lab in door clanged shut behind him 1976, will retire this year. Correct: Forgetting to turn the lock, Bruce let the 6) Misplaced apostrophe—An apostrophe can shop door clang shut behind him indicate either possession (Gerald’s, the committee’s) or a contraction (don’t, he’s). COMMA TIP In a contraction, place the apostrophe where the missing letter would appear. Here’s an easy comma rule to remember. When used to join together two independent Incorrect: Its’ time to go. clauses, the following conjunctions must be Correct: It’s time to go. preceded by a comma: For, And, Nor, But, Or, Yet, So.
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 23
Writing Tips
When to use which and that How to make your language inclusive That introduces a clause that restricts the meaning 1) Avoid the generic he. There are several different of the word it describes. ways to rewrite sentences that use he, his or him to indicate both men and women: Example: The jewelry stall that Beth runs is open every Sunday. • Include both masculine and feminine pronouns The writer is referring to the stall that Beth runs, as Every entrepreneur needs the support of his or her opposed, perhaps, to the stall that Geoff runs. The family. words “that Beth runs” provide essential information • Make the subject plural that the reader requires in order to understand the meaning of “the jewelry stall.” All entrepreneurs need the support of their families. Which introduces a non-restrictive clause that is not • Eliminate the pronoun essential to the meaning of the word it describes. Entrepreneurs need family support. Example: The jewelry stall, which Beth runs, is open every Sunday. 2) Refer to ethnic groups by the name they prefer This sentence assumes that the reader knows which 3) Refer to the person, not the disability or sickness stall is being discussed. The clause “which Beth runs” (e.g. a person with diabetes, rather than a diabetic) does not provide essential identifying information. It 4) Avoid using gender, race, or age as markers is, therefore, a non-restrictive clause and must be set of identity off from the essential part of the sentence with two commas. Biased language: The male nurse checked the patient’s pulse.
“ One must learn by doing the thing; for though Unbiased language: The nurse checked the patient’s pulse. you think you know it, you have no certainty, until you try.”
—Sophocles
FUNNY BUSINESS: Choose your partners wisely A very successful businessman had a meeting with his new son-in-law. “I welcome you into the family,” said the man. “To show you how much we care for you, I am making you a 50-50 partner in my business. All you have to do is go to the factory every day and learn the operation.” The son-in-law interrupted. “I hate factories. I can’t stand the noise.” “I see.” replied the father-in-law, “Well, then you’ll work in the office and take charge of some of the operations.” “I hate office work,” said the son-in-law. “I can’t stand being stuck behind a desk.” “Wait a minute,” said the father-in-law. “I just made you half owner of a money-making industry, but you don’t like factories, and won’t work in an office. What am I going to do with you?”
“Easy,” said the son-in-law. “Buy me out.” 39
24 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net educational games and simulations (see page 73)
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 25 Popular Slang
Selection of popular slang
2009 2005
1. LOL Laughing out loud 1. Chill/ Chill out Relax, hang out
2. Tool Uncool person 2. Tight Nice or impressive
3. Crunk Extremely fun or exciting 3. Dog/Dogg/Dawg Friend
4. Props Praise 4. Cool Neat, excellent
5. Emo Melodramatic 5. Dude Person, usually a guy
6. Jonesing Craving something 6. Whack/Whacked Weird or strange
7. Boo Boyfriend or girlfriend 7. Sick Great or cool
8. Shawty Female 8. Sweet Wonderful
9. Uber Super 9. Trippin’ Overreacting
10. AFK Away from keyboard 10. Kick It Relax 97
11. Player Male who dates many women
12. Baller Pro ball player and/or living extravagantly
13. Peeps People or friends
FUNNY BUSINESS: Pretending never pays A young businessman had just started his own firm. He rented a beautiful office and had it furnished with antiques. Sitting there, he saw a man come into the outer office. Wishing to appear the hotshot, the businessman picked up the phone and started to pretend he had a big deal working. He threw huge figures around and made giant commitments. Finally he hung up and asked the visitor, “Can I help you?” The man said, “Yeah, I’ve come to activate your phone lines.” 98
26 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Popular Slang
Selection of popular 80’s slang Selection of popular 90’s slang
As if Yeah, right! All that and a bag a chips Really great Bogus Not good Back In the day “When I was ...” Boss Very cool Brutal Bad Don’t have a cow Don’t panic Chick-flick Movie that appeals mostly to women Dweeb Nerd Crib House or apartment Gag me with a spoon Disgusting Don’t go there! Let’s stay away from Get out! I don’t believe it that touchy topic! Gnarly Impressive Fly Cool Gross me out the door Disgusting Get Over It Stop over-reacting Hood Neighborhood Good to go All set Homeboy Friend NOT The opposite Mint Excellent Stylin’ Cool, used to Nice play Shakespeare That was a stupid describe hair or or clumsy act clothing Preppie Someone who Whatever! I don’t care! dresses in expensive, Wicked Very, as in “wicked tailored clothes good” Smooth move, Ex-Lax That was a stupid You go, girl! Good for you! or clumsy act 97 Way cool Very cool Yeah! That’s right That’s the ticket Yuppie Young Urban Professional
“We don’t receive wisdom; we must discover it for ourselves after a journey that no one can take for us or spare us.” —Marcel Proust
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 27 World Facts
The three “worlds” A French demographer, Alfred Sauvy, coined the term “Third World” in 1952, comparing the status of developing countries with the status of commoners (the “third estate”) during the French revolution. The terms “first” and “second” world derive from the Cold War era: democratic, capitalist nations perceived themselves as the “first” world and referred to communist bloc nations as the “second” world. The preferred term for poor countries is now “developing countries,” and the distinction between “first” and “second” world is no longer commonly used. Aboriginal peoples in various nations are sometimes referred to as the “fourth world.”
First World Top 10 wonders of the world
Second World 1. Pyramids of Egypt at Giza 2. Great Wall of China Third World 68 3. Taj Mahal 4. Serengeti Migration 5. Galapagos Islands 6. Grand Canyon 7. Machu Picchu 8. Iguazu Falls 9. Bali 10. Amazon Rain Forest 69
28 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net World Facts
21 country profiles (Rank ordered by 2006 GDP per capita in US$)
COUNTRY POPULATION AGE MEDIAN EXPECTANCY LIFE RATE LITERACY LANGUAGES OFFICIAL GDP RATE UNEMPLOYMENT POVERTY LINE BELOW POP RATE INFLATION EXPORTS IMPORTS CURRENCY (millions) (years) (years) (per Capita) (US$B) (US$B)
Bermuda .066 40 78 98% English $69,900 2.1% 19% 2.8% $2 $1 Bermudian Dollar UAE 3 28 75 78% Arabic $45,200 2.4% N/A 10.5% $103 $60 Emirati Dirham US 298 37 78 99% English $41,600 5.1% 12% 3.2% $928 $1,727 US Dollar Canada 33 39 80 99% English/French $33,900 6.8% 16% 2.2% $318 $365 Canadian Dollar Australia 20 37 81 99% English $31,600 5.1% N/A 2.7% $103 $120 Australian Dollar Japan 127 43 81 99% Japanese $31,600 4.4% N/A -0.3% $551 $451 Yen Germany 82 43 79 99% German $30,100 11.7% N/A 2.0% $1,016 $801 Euro UK 61 39 79 99% English $30,100 4.7% 17% 2.1% $373 $484 British Pound Sweden 9 41 81 99% Swedish $29,800 5.8% N/A 0.5% $127 $104 Swedish Kronor France 61 39 80 99% French $29,600 9.9% 7% 1.7% $443 $473 Euro Israel 6 30 80 95% Hebrew $25,000 9.0% 21% 1.3% $40 $43 Israeli Shekel Saudi Arabia 27 21 76 85% Arabic $13,100 13.0% N/A 0.4% $165 $45 Saudi Riyal IsiZulu South Africa 44 24 43 86% $12,200 26.6% 50% 4.0% $51 $53 Rand (&10 others) Russia 143 38 67 99% Russian $11,000 7.6% 18% 12.7% $245 $125 Ruble Mexico 107 25 75 92% Spanish $10,000 3.6% 40% 4.0% $214 $224 Mexican Peso Brazil 188 28 72 86% Portuguese $8,300 9.8% 22% 6.9% $115 $78 Real China 1,313 33 73 91% Mandarin $6,800 20.0% 10% 1.8% $752 $632 Yuan India 1,095 25 65 60% English/Hindi $3,400 8.9% 25% 4.2% $76 $113 Indian Rupee Bangladesh 147 22 62 43% Bangla $2,100 2.5% 45% 7.0% $9 $13 Taka Sudan 41 18 59 61% Arabic $2,100 18.7% 40% 9.0% $7 $5 Sudanese Dinar Somalia 9 18 48 38% Somali $600 N/A N/A N/A $0.20 $0.60 Somali Shilling
70 Signs of the zodiac
Aries Mar 21-Apr 19 Leo Jul 23-Aug 22 Sagittarius Nov 22-Dec 21 Taurus Apr 20-May 20 Virgo Aug 23-Sept 22 Capricorn Dec 22-Jan 19 Gemini May 21-Jun 21 Libra Sept 23-Oct 22 Aquarius Jan 20-Feb 18 Cancer Jun 22-Jul 22 Scorpio Oct 23 - Nov 21 Pisces Feb 19-Mar 20
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 29 World Facts
U.S. and Canadian holidays Observed in U.S. HOLIDAY Observed in Canada 2010 2011 2012
New Year’s Day Jan. 1 Jan. 1 Jan. 1 Martin Luther King, Jr., Day Jan. 18 Jan. 17 Jan.16 Chinese Lunar/ New Year (Tiger) Feb. 14 (Rabbit) Feb. 3 (Dragon) Jan. 23 Islamic New Year (Muharram) Dec. 7 Nov. 26 Nov. 15 Lincoln’s Birthday Feb. 12 Feb. 12 Feb. 12 Valentine’s Day Feb. 14 Feb. 14 Feb. 14 Frederick Douglas Day Feb. 14 Feb. 14 Feb. 14 President’s Day Feb. 15 Feb. 21 Feb. 20 Family Day (Alberta) Feb. 15 Feb. 21 Feb. 20 Ash Wednesday Feb. 17 Mar. 9 Feb. 22 Orthodox Lent Begins Feb. 15 Washington’s Birthday Feb. 22 Feb. 22 Feb. 22 Muhammad’s Birthday (Mawlid al-Nabi) Feb. 26 Feb. 15 Feb. 14 Harriet Tubman Day Mar. 10 Mar. 10 Mar. 10 St. Patrick’s Day Mar. 17 Mar. 17 Mar. 17 Spring Equinox Mar. 20 Mar. 20 Mar. 20 Palm Sunday Mar. 28 Apr. 17 Apr. 1 Daylight Savings Time Begins Mar. 14 Mar. 13 Mar. 11 Jewish Passover Mar. 30 Apr. 19 Apr. 7 Good Friday Apr. 2 Apr. 22 Apr. 6 Easter Sunday Apr. 4 Apr. 24 Apr. 8 Easter Monday Apr. 5 Apr. 25 Apr. 9 Paul Robeson Day Apr. 9 Apr. 9 Apr. 9 Orthodox Easter Sunday May 1 Apr. 24 Apr. 15 Cinco de Mayo May 5 May 5 May 5 Mother’s Day May 9 May 8 May 13 Malcolm X Day May 19 May 19 May 19 Victoria Day May 24 May 23 May 21 Memorial Day May 31 May 30 May 28 Flag Day June 14 June 14 June 14 Father’s Day June 20 June 19 June 17 Summer Solstice June 21 June 21 June 20 St. Jean-Baptiste Day (Quebec) June 24 June 24 June 24 Canada Day July 1 July 1 July 1 Independence Day July 4 July 4 July 4 African American Heritage Month August August August Civic Holiday Aug. 2 Aug. 1 Aug. 6 Labor Day Sep. 6 Sep. 5 Sep. 3 Grandparent’s Day Sep. 12 Sep. 11 Sep. 9 Fall Equinox Sep. 23 Sep. 23 Sep. 22 Jewish New Year (Rosh Hashanah) Sep. 9 Sep. 29 Sep. 17
30 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net World Facts
U.S. and Canadian holidays
HOLIDAY 2010 2011 2012
Ramadan Aug. 11 - Sep. 9 Aug. 1 - Aug. 29 July 20 - Aug. 18 Yom Kippur Sep. 18 Oct. 8 Sep. 26 Columbus Day Oct. 11 Oct. 10 Oct. 8 Thanksgiving Day Oct. 11 Oct. 10 Oct. 8 Daylight Savings Time Ends Nov. 7 Nov. 6 Nov. 4 Halloween Oct. 31 Oct. 31 Oct. 31 Election Day Nov. 2
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 31 World Facts
World weather averages: temperature and precipitation
CITY JANUARY APRIL JULY OCTOBER
Average Average Average Average Average Average Average Average Temperature Precipitation Temperature Precipitation Temperature Precipitation Temperature Precipitation (C/F) (Millimeters) (C/F) (Millimeters) (C/F) (Millimeters) (C/F) (Millimeters)
Min Max Min Max Min Max Min Max Boston -7/19 2/36 91 3/37 12/54 89 17/63 27/81 84 8/46 17/63 84 New York City -4/25 3/37 94 6/43 14/57 81 19/66 28/82 107 9/48 21/70 89 Detroit -7/19 -1/30 53 3/37 13/55 64 17/63 28/82 84 7/45 16/61 61 Washington DC -3/27 6/43 86 7/45 18/64 84 20/68 31/88 112 9/48 19/66 74 Chicago -8/18 0/32 51 4/39 13/55 71 19/66 27/81 84 8/46 16/61 66 Miami 16/61 23/73 71 19/66 27/81 81 24/75 31/88 155 22/72 28/82 234 Nashville -1/30 8/46 117 9/48 21/70 109 21/70 32/90 102 10/50 22/72 66 Atlanta 2/36 11/52 125 11/52 22/72 94 21/70 31/88 119 12/54 22/72 66 New Orleans 8/46 17/63 117 16/61 25/77 122 24/75 32/90 168 18/64 26/79 89 Kansas City -6/21 3/37 33 8/46 18/64 81 21/70 32/90 104 9/48 20/68 71 Dallas 2/36 13/55 64 13/55 24/75 107 24/75 34/93 71 14/57 26/79 71 Houston 7/45 17/63 89 16/61 36/97 91 23/73 33/91 99 16/61 27/81 94 Las Vegas -2/28 16/61 18 7/45 27/81 8 20/68 39/102 13 8/46 29/84 8 Phoenix 4/39 18/64 20 12/54 28/82 10 25/77 40/104 25 13/55 30/86 10 Los Angeles 8/46 18/64 79 1050 21/70 25 16/61 27/81 0 12/54 24/75 15 San Diego 8/46 17/63 48 12/54 19/66 18 17/63 23/73 3 14/57 22/72 10 Honolulu 21/70 24/75 104 20/68 26/79 48 23/73 28/82 23 22/72 28/82 48 Anchorage -15/5 -7/19 20 -3/27 7/45 10 9/48 18/64 41 -2/28 6/43 56 Toronto -9/16 -1/30 69 1/34 10/50 64 15/59 26/79 74 4/39 13/55 61 Vancouver 0/32 5/41 218 4/39 14/57 84 12/54 23/73 31 7/45 14/57 147 Athens 6/43 13/55 62 11/52 20/68 23 23/73 3391 6 15/59 24/75 51 Auckland 16/61 23/73 79 13/55 19/66 97 8/46 13/55 145 11/52 17/63 102 Bangkok 20/68 32/90 8 25/77 35/95 58 24/75 32/90 160 24/75 31/88 206 Beijing -10/14 1/34 4 7/45 21/70 17 21/70 31/88 243 6/43 20/68 16 Berlin -3/27 2/36 46 4/39 13/55 42 14/57 24/75 73 6/43 13/55 49 Cairo 8/46 18/64 5 14/57 28/82 3 21/70 36/97 0 18/64 30/86 0 Cape Town 16/61 26/79 15 12/54 22/72 48 7/45 17/63 89 11/52 21/70 31 Havana 18/64 26/79 71 21/70 29/84 58 24/75 32/90 125 23/73 29/84 173 Hong Kong 13/56 18/64 33 19/66 24/75 137 26/79 31/88 381 23/73 27/81 114 London 2/36 6/43 54 6/43 13/55 37 14/57 22/72 57 8/46 14/57 57 Moscow -16/3 -9/16 39 1/34 10/50 37 13/55 23/73 88 3/37 9/48 45 Mumbai 19/66 28/82 2.5 24/75 32/90 0 25/77 29/84 617 24/75 32/90 64 Paris 1/34 6/43 56 6/43 16/61 42 15/59 25/77 59 8/46 16/61 50 Rome 5/41 11/52 71 10/50 19/66 51 20/68 30/86 15 13/55 22/72 99 Sydney 18/64 26/79 89 14/57 22/72 135 8/46 16/61 117 13/55 22/72 71 Jerusalem 5/41 13/55 132 10/50 23/73 28 17/63 31/88 0 15/59 27/81 13 Tokyo -2/28 8/46 48 8/46 17/63 135 21/70 28/82 142 13/55 21/70 208 70
32 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Money Matters
U.S. currency markings
“This note is legal tender….” Serial numbers Legal statement that the bill can be No two notes of the same series used to measure and repay debts. and denomination have the same serial number.
Federal reserve bank seal U.S. money is distributed by 12 Federal Reserve Banks
Signatures Series Signatures of the Secretary of the Year in which the bill design Treasury and the Treasurer of the was first used. Not necessarily United States (the people in those the year the bill was printed. positions at the time of printing.)
Whose faces are on U.S. bills? What does the U.S. Federal Reserve Bank do? $5 Abraham Lincoln The Federal Reserve Bank acts as “a bank to the banks” by performing the following roles: • making and implementing monetary policy • acting as the government’s bank $10 Alexander Hamilton • supervising and regulating banks and financial institutions • providing banking services to banks and financial institutions $20 Andrew Jackson There are 12 Federal Reserve Banks, each of which serves a different region. In Canada, the Bank of Canada performs the same role as the Federal Reserve $50 Ulysses S. Grant Bank system. 78
$100 Benjamin Franklin 77
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Map of U.S. Federal Reserve system districts
The 12 Federal Reserve System Districts
79
Security features of U.S. currency
• Heavyweight paper, made • Clear, lifelike portraits. of cotton and linen.
• Red and blue threads. Also
embedded in the bill is a
polyester thread with the bill • Intricate border with clear, denomination printed on it. unbroken lines. 80 • Microprint that is difficult to reproduce.
FUNNY BUSINESS: What’s in a name? The manager of a large office asked a new employee to come into his office. “What is your name?” was the first thing the manager asked. “John,” the new guy replied. The manager scowled. “Look, I don’t know what kind of a namby-pamby place you worked at before, but I don’t call anyone by their first name! It breeds familiarity, and that leads to a breakdown in authority,” he said. “I refer to my employees by their last name only - Smith, Jones, Baker - that’s all. Now that we’ve got that straight, what is your last name?” The new guy sighed and said, “Darling. My name is John Darling.”
The manager said, “Okay, John, the next thing I want to tell you...” 39
34 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Be a Teaching Superhero!
Energize your students by making learning fun and engaging.
Gain the appreciation of parents by better preparing their children for success in the real world.
Win the support of school administrators by creating a positive buzz in your school.
It’s possible with GoVenture educational games and simulations!
Try the award-winning GoVenture educational games and simulations - see page 73
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 35 Money Matters
Security features in Canadian bank notes
Security thread
Security See-through Number Watermark 82 thread When held up to the Holographic stripe light, the irregular marks on the front and back of the bill form the numeral indicating the bill’s denomination.
Canadian coins Faces on Canadian bills: Because coins can last up to 20 times as long as bank $5 Sir Wilfrid Laurier notes, Canada no longer uses paper money for $1 and $10 Sir John A. MacDonald $2 denominations. $20 Her Majesty Queen Elizabeth II In 1987, Canada replaced $50 William Lyon Mackenzie King dollar bills with bronze-plated dollar coins. The coin is $100 Sir Robert Borden popularly called “the Loonie” educational games and simulations because it’s engraved with an image of a loon.
The two-dollar coin is two- toned: a nickel ring around an Making learning faster, aluminum-bronze center. The first “toonie” was engraved better, social, fun, and with the image of an adult polar bear on an ice floe. 81 even addictive.
Find out how - see page 73
36 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Money Matters
Milestones in the history of money
3000 BCE Banking develops in Babylonia 1659 CE Oldest extant check issued in Britain. 1200 BCE Cowrie shells used as currency in China 1660 CE Goldsmiths’ receipts used in Britain as 640 BCE Lydians (from Ancient Turkey) the first banknotes. Westerners to use coins 1694 CE Bank of England founded. 405 BCE The Ancient Greeks hoard so many silver 1699-1727 CE Sir Isaac Newton is master of the coins that Athens has to resort to British mint. using bronze. 1715 CE To cope with coin shortages, North 350 BCE The normal lending rate in Ancient Greece Carolina makes 17 different forms of is 10% interest. money legal coin, including wampum, 275 BCE Romans are still using heavy bronze bars as tobacco, and Spanish coins. currency, soon to be replaced by coins. 1764 CE Britain prohibits colonies from issuing 118 BCE The Chinese issue leather money, made of paper money. white deerskin. 1776 CE In The Wealth of Nations, Adam Smith 30 BCE-14 CE Augustus Caesar reforms the Roman shows advantages of paper money. money system, issuing new coins and 1780 CE Bank of Pennsylvania founded. establishing new taxes: sales tax, land tax, 1789 CE U.S. Constitution gives the federal and a poll tax. government power to create money. 270 CE Emperor Aurelian issues coins that are 1794 CE U.S. mint opens. made of nearly pure gold. 1787-1817 CE Shortage of copper and silver coins in 435 CE Because of the Anglo-Saxon invasions, Britain leads to use of foreign coins and Britain stops using coins. privately-issued tokens to pay wages. 561 CE Britain resumes using coins. The first ones 1820 CE Last silver British pennies produced. are minted by a French bishop, Liudard. 1825 CE British banking crisis. In one year, 960 CE Chinese begin regularly issuing paper 60 banks fail. money. 1837 CE American states allowed to issue 1149 CE Chinese Hung Tsun publishes A Treatise paper money. on Coinage. 1840 CE U.S. establishes independent treasury. 1232-53 CE Several Italian states issue gold coins. The 1862 CE U.S. federal government places tax on state florin, from Florence, is copied in other bank notes. parts of Europe. 1873 CE Following the California gold rush, the U.S. 1275-92 CE Marco Polo learns of paper money in China. converts to a gold standard. 1351 CE The weight of the English penny is 1881 CE Postal money orders introduced in Britain. reduced for the second time (having been 1910 CE The Kirghiz people in Russia still use horses first reduced in 1344). and sheep as money. 1401 CE Founding of the Bank of Barcelona 1935 CE Cowrie shells still used as currency in 1455 CE China stops issuing paper money. Nigeria. 1504 CE First shilling coins produced. 1960 CE Primitive forms of money (such as shells 1599 CE Ounce for ounce, pepper is sometimes and cattle) have mostly disappeared. more valuable than gold. 1995 CE Ninety percent of the total value of U.S. 1609 CE Bank of Amsterdam founded. transactions for the year were paid for 1619 CE Tobacco begins to be used as currency in electronically. Virginia. (The practice will continue for the 1997 CE Rock star David Bowie issues Bowie Bonds. next 200 years.) 1999 CE Single European currency (the Euro) 1621 CE Maximum annual rate of interest in adopted by Belgium, Germany, Spain, England is reduced to 8%. France, Ireland, Italy, Luxembourg, the 1637 CE Wampum (shells) used as currency by Netherlands, Austria, Portugal and Finland. 85 American settlers.
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 37 Consumer Protection
Typical frauds and scams
On the phone On the computer • Telemarketers promising prizes if you call a • Virus. Computer program that infiltrates other 1-800 or 1-900 number and “verify” your identity by programs and can damage software and hardware. giving your credit card. • Worm. Computer program that sends copies of • Opportunities to “invest” in fraudulent schemes. itself over a network. • Bank examiner con: a so-called “bank examiner” • Spam. “Junk” email. May contain worms. says he needs your help to catch a bank teller • Phishing. Spam email message from fraudsters suspected of theft. You are asked to withdraw a trying to obtain personal and financial information specified amount of cash from your account and (perhaps luring you to a website to update an hand it over to the “examiner” so he can test the “account” or collect a “refund”). teller’s honesty by re-depositing it. • Spyware. Software that collects information about • Travel companies that say you’ve won a free trip or your Web surfing habits. cruise, which you can claim once you join their You can protect yourself from computer threats by travel club by purchasing a membership with your using up-to-date anti-virus, anti-spam, and anti-spy- credit card. ware software. Don’t open unidentified attachments At the door or download a file from a dubious source. 67 • The pigeon drop. A stranger claims to have just found a large sum of money, which you can share if you give the stranger “good faith” money to keep until the money is claimed. • Funeral chasers. The con artist visits the family of the dead person, claiming the deceased ordered merchandise to be delivered the next day and there’s money due to pay for it. • Home repair. The con artist says there’s a problem with your house and offers to fix the problem for a low price. Once the work begins, however, major The world does not pay for what a person problems appear that cost more than the original “ quote. The “problems” might be fictional or actual knows. But it pays for what a person does with damage caused by the con artist. what he knows.” —Laurence Lee In the mail • Stolen checks (especially routine checks that arrive at a predictable time each month, such as Social Security payments) • Fake contests. To claim your “prize,” you’re asked to make a small payment.
38 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Consumer Protection
Unethical business practices How to protect yourself from fraud and Greenwashing identity theft Greenwashing is a deceptive marketing technique • Protect your Social Security number, bank account whereby companies with environmentally damag- and credit card numbers, PIN’s (personal identifica- ing and unsustainable technologies create positive tion numbers), passwords and other personal messages designed to lead consumers to believe their information. products and practices are safe and environmentally friendly. • Keep your financial trash “clean.” Don’t throw away old ATM or credit card receipts, bank statements, Bait and switch advertising tax returns, or other documents containing personal Bait and switch advertising occurs when a seller information without shredding them first. advertises a product it has no intention of really selling. The purpose is to switch consumers from buying the • Use extra care with personal information on a advertised merchandise to buying another product that computer or over the Internet. is more profitable for the seller. For example, a company • Beware of offers that seem too good to be true. advertises a radio for $50, but consumers who try to purchase it discover that the company really only stocks luxury radios for $75. 63 Shilling A shill is a person paid to appear as an unbiased, enthusiastic supporter of a company’s. The shill’s false endorsement inspires other customers to buy the product being sold. 63 Spamming Parent Spamming is emailing people unsolicited advertising or promotional material (spam) that’s the Internet equiva- Why is it that my children lent of junk mail. “ know more about combat Pyramid scheme and sports than they do In a pyramid scheme, the first-level investor recruits about business and people to make payments, offering the promise that life skills? these second-level investors will then be able to sign ” up others to make payments to them. The scheme eventually collapses when the number of new investors cannot support the upward payment structure. 64
“A mind is a f ire to be kindled, not a vessel to be f illed.” Read his story and solution on page 86 —Plutarch
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Hard times for corporate criminals Convicted white-collar criminal Company Sentence Jeff Skilling Enron 24 years, 4 months Bernard Ebbers WorldCom 25 years Ivan Boesky Wall Street financier 3 years Michael Milken Drexel Burnham Lambert 10 years Charles Keating Lincoln Savings & Loan 12.5 years Martha Stewart Martha Stewart Living 5 months Dennis Kozlowski Tyco International 25 years Ernest Saunders Guinness 5 years Frank Quattrone Credit Suisse First Boston 18 months John Rigas Adelphia Communicatons 15 years Steve Madden Steve Madden Ltd. 3.5 years Sam Waksal ImClone Systems 7 years Fausto Tonna Parmalat 2.5 years 65
Employment scams Beware of companies offering job listings or job FUNNY BUSINESS: searching for high fees. Most legitimate search agencies receive commissions from employers, not job Quality versus Price seekers. Also beware of offers of start-up packages for Two barbershops were in red-hot stay-at-home work that sounds too good to be true. competition. One put up a sign advertising haircuts for seven dollars. His competitor put up one that read, “We repair seven-dollar hair cuts.” 39 Quick Consumer Tips Take a sober second thought when you encounter the following: • Extended warranties or service contracts. • Credit insurance offers. • Payday and tax refund loans. • Rent-to-own offers. • Real estate agents who claim to represent the buyer. • Buy Here, Pay Here car lots. • Any offer that sounds too good to be true— it probably is. 66
40 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Financial Planning
Einstein and the Rule of 72 Common mistakes young people Albert Einstein is credited with discovering the make with money compound interest rule of 72: • Buying items you don’t need…and paying for 72 ÷ interest rate = number of years it will take them with interest investment or debt to double • Getting too deeply in debt • Paying bills late or otherwise tarnishing your Example: 72 / 10% interest = 7.2 years for an reputation investment to double • Having too many credit cards • Not watching expenses It’s rumored that Albert Einstein once said that • Not saving for the future compound interest is the most • Paying too much in fees powerful force in the universe. 57 • Not taking responsibility for personal finances 59
Buying life insurance Five things you should know about Life insurance can be an important financial safety credit cards net. After the insured person dies, the beneficiary • Use them wisely. Many cards carry an annual (person designated to receive the funds) receives a interest rate of more than 18%. lump sum payment of thousands, normally hundreds • Look for the card that best suits your needs, and of thousands, of dollars. This money can help pay the don’t be distracted by special offers. mortgage on the family home, funeral expenses, or • Pay more than the minimum monthly payment to day-to-day living expenses for the insured’s family. reduce interest charges. There are two main types of insurance: term and • Pay on time to avoid late penalties and a lower permanent. Term insurance provides coverage for a credit rating. fixed number of years, whereas permanent insurance • Keep your credit card numbers private and verify provides lifelong coverage. Permanent insurance that online transactions are encrypted. 59 policies normally have a “cash value,” which means you may be able to borrow money from the insurance company, using the value of your insurance policy as collateral. 58 Five things you should know about checking accounts • Shop around for the best service charges and the features that fit your needs. • Regularly update your checkbook. “What one has not experienced, one will never • Keep track of your daily balance so you won’t understand in print.” overdraw your account. —Isadora Duncan • Use online banking to track transactions and reduce service charges. • Check your bank statement for errors. 60
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 41 Financial Planning
Financial planning lifecycle Planning for retirement while you’re young If you’re in high school… The more time you have to save, the greater returns • Consider getting a part-time job. you’ll earn through compound investment. • Open a bank account. Consider this scenario: • Start the habit of monthly saving. Person A • Take a personal finance class or join an Invests $1,000 per year from age 20 to 30. investors’ club. 7% annual interest. • Research options for financing your Retirement income at age 65: $168,514 higher education. Person B If you’re in college or university… Invests $1,000 per year from age 30 to 65. • Pay your bills on time. You’re starting to build your 7% annual interest. credit history now. Retirement income at age 65: $147, 913. 61 • Think carefully about using your credit card. • Protect your Social Security Number and other private identification. • Consider getting part-time work in the professional field you’d like to enter after graduation. • Continue contributing to savings and investments. Bull and Bear markets • Educate yourself about personal finance, through classes and reading. If you’re starting a career… • Use a budget to control spending. • Build a good credit history by keeping debt manageable and paying bills on time. • Start building retirement savings. • Consider purchasing life and disability insurance. Bull market Bear market If you’re starting a family… Period of rising prices Period of declining prices • Continue contributing to savings and investments. in the stock market. in the stock market. • Start thinking about buying your own home. • Purchase life, health, and home (or tenant’s) insurance. • Make a legal will. 60
Early Years Middle Years Pre-Retirement Years Retirement Years To mid 30s mid 30s – late 40s late 40s – retirement 60s and over Get started! Build value and Invest! Consolidate! Security! Growth-oriented. Diversify. Diversify but reduce Income-oriented. Growth-oriented. amount of high risk. More conservative.
42 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Financial Planning
How a small savings account can grow
$3,500 $3,333 $50 Monthly $3,000
$2,500
$2,000 $1,342 $15 Monthly
$1,500
$1,000 ACCOUNT BALANCE ACCOUNT
$500 $10 Monthly$714
$50 Year 1 Year 2 Year 3 Year 4 Year 5
YEARS ON DEPOSIT
3.5% interest rate compounded monthly for 5 years, initial deposit $50 62
Economic Development Professional
“Experience is not what happens to you; it’s what “I help build economies at the grass-roots you do with what happens level. It all starts with education. to you.” The more we can provide, and the —Aldous Huxley faster we can provide it, the greater the chance and the impact of success.”
Read her story and solution on page 87
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 43 The Job Market
20 worst-paying jobs in the United States in 2009 JOB MEAN ANNUAL SALARY (US$) 1. Combined food-preparation and serving workers (includes fast food) $17,400 2. Cooks, fast food $17,620 3. Dishwashers $17,750 4. Dining room and cafeteria attendants and bartender helpers $18,140 5. Shampooers $18,300 6. Counter attendants (cafeteria, food concession, and coffee shop) $18,520 7. Hosts and hostesses (restaurant, lounge, and coffee shop) $18,570 8. Cashiers $18,880 9. Amusement and recreation attendants $18,930 10. Ushers, lobby attendants, and ticket takers $19,100 11. Farm workers and laborers (crop, nursery, and greenhouse) $19,280 12. Waiters and waitresses $19,580 13. Personal and home care aides $19,690 14. Food preparation workers $19,850 15. Pressers, textile, garment and related materials $19,860 16. Gaming dealers $19,890 17. Lifeguards, ski patrol, and (other recreational safety workers) $19,930 18. Parking lot attendants $20,120 19. Food preparation and serving-related occupations $20,220 20. Cooks, short order $20,230 15
20 best-paying jobs in the United States in 2009 JOB MEAN ANNUAL SALARY (US$) 1. Surgeons $206,770 2. Anesthesiologists $197,570 3. Orthodontists $194,930 4. Obstetricians and gynecologists $192,780 5. Oral and maxillofacial surgeons $190,420 6. Internists $176,740 7. Prosthodontists $169,810 8. Physicians $165,000 9. Family and general practitioners $161,490 10. CEOs $160,440 11. Dentists $154,270 12. Psychiatrists $154,050 13. Pediatricians $153,370 14. Specialist dentists $142,070 15. Podiatrists $125,760 16. Lawyers $124,750 17. Natural science managers $123,140 18. Engineering managers $120,580 19. Pilots $119,750 20. Petroleum engineers $119,140 15
44 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net The Job Market
25 occupations projected to grow fastest in the United States from 2006 to 2016 Industry 2006 2016 Change (%) 1. Management, scientific, and technical consulting services 920,900 1,638,700 78% 2. Services for the elderly and persons with disabilities 493,400 860,400 74% 3. Gambling industries 137,000 227,300 66% 4. Home health care services 867,100 1,347,600 55% 5. Educational support services, public and private 90,800 138,600 53% 6. Community care facilities for the elderly 639,400 960,100 50% 7. Other financial investment activities 306,600 449,500 47% 8. Facilities support services 122,800 179,100 46% 9. Securities and commodity contracts, brokerages, and exchanges 509,700 742,900 46% 10. Internet publishing and broadcasting 34,500 49,700 44% 11. Other investment pools and funds 45,000 63,900 42% 12 . All other ambulatory health care services 86,500 121,900 41% 13. Wireless telecommunications carriers (except satellite) 200,100 281,900 41% 14. Other automotive repair and maintenance 229,000 322,100 41% 15. Independent artists, writers, and performers 46,800 64,800 38% 16. Computer systems design and related services 1,278,200 1,767,600 38% 17. Residential mental health and substance abuse facilities 165,900 229,100 38% 18. Cable and other program distribution 144,300 197,800 37% 19. Museums, historical sites, and similar institutions 123,900 167,400 35% 20. Specialty (except psychiatric and substance abuse) hospitals, public and private 197,200 265,000 34% 21. Child day care services 806,700 1,078,400 34% 22. Veterinary services 278,000 371,000 33% 23. Data processing, hosting, and related services 261,600 348,000 33% 24. Other schools and instruction, public and private 285,100 379,200 33% 25 . Fitness and recreational sports centers 507,000 672,700 33% 16
Top five reasons people start businesses Costs of starting a franchise (in US$) 1. To do work they love • The average cost of starting a franchise is $143,260 . 2. To be their own bosses • 32% of franchisees invest between $100,000 3. To make more money and $300,000. 4. To create something people need • 26% invest less than $50,000. 5. To pursue a challenge 17 • 17% invest between $50,000 and $99,999. 18 • 9% invest $300,000 or more.
“I hear and I forget. I see and I remember. I do and I understand.” —Confucius
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 45 Biggest and Best
World’s largest public companies (by 2009 market value) Company Industry Market Value Corporate 2005 Ranking (US$ billions) Headquarters 1. ExxonMobil Oil and gas operations 335.54 United States ExxonMobil 2. PetroChina Oil and gas operations 270.56 China General Electric 3. Wal-Mart Retailing 193.15 United States Microsoft 4. China Mobile Telecommunications services 175.85 Hong Kong, China Citigroup 5. ICBC Banking 170.83 China BP 6. Microsoft Software & services 143.58 United States Royal Dutch Shell 7. Procter & Gamble Household & personal products 141.18 United States Procter & Gamble 8. AT&T Telecommunications services 140.08 United States HSBC Group 9. Johnson & Johnson Drugs & biotechnology 138.29 United States Pfizer 10. Royal Dutch Shell Oil and gas operations 135.10 Netherlands Wal-Mart 76
Largest private companies in the United States (2009) Company Industry Revenue Employees Corporate (US$ billions) Headquarters 1. Cargill Agribusiness 106.3 151,500 Minneapolis MN 2. Koch Industries Oil 100.0 80,000 Wichita KS 3. Chrysler Auto manufacturer 47.60 49,500 Auburn Hills, MI 4. GMAC Financial Services Asset management 35.45 22,700 Detroit, MI 5. Bechtel Technical consulting 18.1 40,000 San Francisco CA 6. Mars Food processing 30.0 70,000 McLean VA 7. HCA Hospitals 28.4 191,000 Nashville, TN 8. PricewaterhouseCoopers Accounting 26.2 163,000 New York NY 9. Publix Super Markets Supermarkets 24.1 144,000 Lakeland FL 10. Ernst & Young Accounting 21.4 144,441 New York NY 76
Best business schools (MBA programs) School Location School Location 1. Stanford Stanford, CA 6. Columbia New York City, NY 2. Dartmouth (Tuck) Hanover, NH 7. Cornell (Johnson) Ithaca, NY 3. Harvard Boston, MA 8. Northwestern (Kellogg) Evanston, IL 4. Chicago (Booth) Chicago, IL 9. Virginia (Darden) Charlottesville, VA 5. Pennsylvania (Wharton) Philadelphia, PA 10. Yale New Haven, CT *Schools are ranked based on the return on investment their degrees provide to graduating learners (compensation five years after graduation, minus tuition and salary given up while attending school). 76
46 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Biggest and Best
The best (worst) foods* Food Fat in Average Calories in Average Serving (Grams) Serving 1. Eggs Benedict with Hollandaise Sauce 72 1,000 2. Cheeseburger 68 1,000 3. Duck Confit 60 1,000 4. Fondue 50 1,300 5. Fettuccine Alfredo 40 500 6. French Fries 30 to 50 600 to 1,000 7. Foie Gras 35 300 to 400 8. Chicken Hash 30 to 35 400 9. Fried Chicken 20 to 30 200 to 400 10. Lasagna 30 500
*Foods that taste great but have a large amount of fat and an exceptionally high number of calories. 76
Five most expensive diseases Disease Annual Healthcare Costs (US$ billions) 1. Heart Conditions 68 • Heart attacks • Arrhythmia • Chronic heart failure 2. Trauma 56 • Broken bones • Sprains and strains • Open wounds “He helps others most, 3. Cancer 48 who shows them how to • Breast cancer help themselves.” • Prostrate —A. P. Gouthey • Skin cancer 4. Mental Illness 48 • Alzheimer’s and dementia • Schizophrenia and similar disorders • Attention deficit hyperactivity disorder 5. Respiratory Ailments 45 • Chronic Obstructive Pulmonary Disease (COPD) • Asthma 76
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Top-earning CEO’s
2009 2005 CEO Company Pay* CEO Company Pay* 1. Lawrence J. Ellison Oracle 557 1. Richard D. Fairbank Capital One Financial 249 2. Ray R. Irani Occidental Petroleum 223 2. Terry S. Semel Yahoo! 231 3. John B Hess Hess 155 3. Henry R. Silverman Cendant 140 4. Michael D. Watford Ultra Petroleum 117 4. Bruce Karatz KB Home 136 5. Mark G. Papa EOG Resources 90 5. Richard S. Fuld Jr. Lehman Bros. Holdings 123 6. William R Berkley WR Berkley 87 6. Ray R. Irani Occidental Petroleum 81 7. Matthew K Rose Burlington Santa Fe 69 7. Lawrence J. Ellison Oracle 75 8. Paul Evanson Allegheny Energy 67 8. John W. Thompson Symantec 72 9. Hugh Grant Monsanto 65 9. Edwin M. Crawford Caremark Rx 70 10. Robert W. Lane Deere & Co 61 10. Angelo R. Mozilo Countrywide Financial 69 * US$ Millions. Compensation rank is based on total compensation for latest fiscal year. Total compensation for each chief executive includes the following: salary and bonuses; other compensation, such as vested restricted stock grants, LTIP payouts and perks; and stock gains, the value realized by exercising stock options. 76
Most expensive homes in the world
Home Location Price Tag (US$ millions) 1. The Manor Los Angeles, CA, USA 150 2. Fleur De Lys Los Angeles, CA, USA 125 3. Updown Court Windlesham, England 117 4. Albemarle House Charlottesville, VA, USA 100 5. Tranquility Lake Tahoe, NV, USA 100 6. Villa La Palladiana Cap d’Ail, France 76 7. Spectacular Limestone Mansion New York, NY, USA 75 8. Hummingbird Ranch Simi Valley, CA, USA 75 9. Cielo de Bonaire Mallorca, Spain 74 10. Le Belvedere Los Angeles, CA, USA 72 76
Most expensive private islands
Island Name Location Price Tag (US$ millions) 1. Ronde Island Grenada, Caribbean 100 2. Caye Chapel Resort Belize 65 3. Great & Little Hans Lollik Islands Magen’s Bay, USVI 45 4. Motu Tane Bora Bora, French Polynesia 40 5. Charles Island Bahamas 39 6. Cerralvo Island Mexico 35 7. Hog Cay Bahamas 35 8. Agria Trias Athens, Greece 28 9. Chopawamsic Potomac River, Virginia 25 10. Garip Island Bademli, Turkey 25 76
48 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Biggest and Best
What it costs to live well in 20 U.S. cities* The world’s growing number of billionaires 2005 City Annual expenses Year Number of billionaires CEO Company Pay* (Family of 4) 1986 140 1. Richard D. Fairbank Capital One Financial 249 New York, New York 483,775 2003 476 2. Terry S. Semel Yahoo! 231 Boston, Massachusetts 407,152 2006 793 3. Henry R. Silverman Cendant 140 Los Angeles, California 370,359 2008 1,125 4. Bruce Karatz KB Home 136 Washington, DC 311,868 2009 793 76 5. Richard S. Fuld Jr. Lehman Bros. Holdings 123 Miami, Florida 308,430 6. Ray R. Irani Occidental Petroleum 81 Atlanta, Georgia 307,091 7. Lawrence J. Ellison Oracle 75 Honolulu, Hawaii 288,241 Trainer 8. John W. Thompson Symantec 72 Houston, Texas 286,382 9. Edwin M. Crawford Caremark Rx 70 Seattle, Washington 282,907 Expanding classroom 10. Angelo R. Mozilo Countrywide Financial 69 “ Minneapolis, Minnesota 280,995 training is beyond our budget. Chicago, Illinois 277,342 eLearning has improved Philadelphia, Pennsylvania 259,810 accessibility, but low partici- Detroit, Michigan 239,867 pation and completion rates Las Vegas, Nevada 239,821 are hindering our progress. New Orleans, Louisiana 239,741 Training is critical to our Denver, Colorado 239,304 organization, and I need to Charleston, West Virginia 236,996 deliver what our people need, Nashville, Tennessee 227,027 when they need it.” Portland, Maine 212,057 Anchorage, Alaska 200,063 *Annual expenses include: primary home, vacation home, cars, dining out, groceries, travel, health care, utilities, private school, Read her story and solution on page 85 college, savings, and miscellaneous expenses 76
World’s most expensive cars 2009 2005 Car Price (US$) Car Country of origin Price (US$) 1. Koenigsegg CCXR 2,173,950 1. Koenigsegg CCXR France 1,192,057 2. Bugatti Veyron 16.4 2,027,760 2. Pagani Zonda Roadster F Italy 667, 321 3. Pagani Zonda Cinque Roaster 1,882,920 3. SSC Ultimate Aero United States 654,500 4. Bugatti Veyron 16.4 1,738,080 4. Leblanc Mirabeau Switzerland 645,084 4. Pagani Zonda Cinque Coupé 1,738,080 5. Saleen S7 Twin Turbo United States 555,000 5. Lamborghini Reventon 1,454,400 6. Koenigsegg CCR Sweden 545,568 6. Pagani Zonda F Roadster 1,448,000 7. Mercedes-Benz SLR McLaren Germany 452,750 7. Maybach Landaulet 1,380,000 8. Porsche Carrera GT Germany 440,000 8. Pagani Zonda F Coupé 1,375,980 9. Maybach 62 Germany 385,250 9. Leblanc Mirabeau 861,798 10. Maybach 57 S Germany 367,000 10. SSC Ultimate Aero 740,000 76
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Sports team valuations (US$ millions)
North America 2005 Baseball NBA Highest Highest New York Yankees 1,026 New York Knicks 543 Boston Red Sox 617 Los Angeles Lakers 529 Lowest Lowest Tampa Bay Devil Rays 209 New Orleans Hornets 225 Minnesota Twins 216 Portland Trailblazers 227 NASCAR NFL Highest Highest Roush Racing 218 Washington Redskins 1,423 Hendrick Motorsports 146 New England Patriots 1,176 Lowest Lowest Valvoline Evernham Racing 22 Minnesota Vikings 720 Waltrip-Jasper Racing 23 Atlanta Falcons 730
Global 2008 1. Manchester United - soccer 1,800 6. Real Madrid - soccer 1,290 2. Dallas Cowboys - football 1,600 7. Arsenal - soccer 1,200 3. Washington Redskins - football 1,500 8. New York Giants - football 1,180 4. New England Patriots - football 1,320 9. New York Jets - football] 1,170 5. New York Yankees - baseball 1,300 10. Houston Texans - football 1,170 76
The world’s wealthiest people (2009)
Billionaire Net worth Source of wealth Country of Citizenship (US$ billions) 1. William Gates III 40.0 Microsoft United States 2. Warren Buffett 37.0 Berkshire Hathaway United States 3. Carlos Slim Helú 35.0 Telecom Mexico 4. Lawrence Ellison 22.5 Oracle United States 5. Ingyar Kamprad 22.0 Ikea Sweden 6. Karl Albrecht 21.5 Aldi Sud Germany 7. Mukesh Ambaini 19.5 Overseas Reliance India 8. Lakshmi Mittal 19.3 Steel India 9. Theo Albrecht 18.8 Aldi Nord, Trader Joe’s Germany 10. Amancio Ortega 18.3 Inditex Group Spain 76
50 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Movies and Music
Most lucrative movie franchises (as of 2006) Franchise Total gross Number of movies (US$ billions) 1. Star Wars 3.53 6 Oasis.com 2. James Bond 3.33 21 3. Rocky 1.88 6 4. Jaws 1.31 4 5. Star Trek 1.31 10 6. Lord of the Rings 1.20 3 7. Indiana Jones 1.16 3 8. The Exorcist 1.07 4 9. Batman 0.99 5 10. Jurassic Park 0.96 3 76
Top 20 movies of all-time, world-wide Movie Worldwide Box Office Revenues (US$ millions) 1. Avatar (2009) $1,846 2. Titanic (1997) $1,835 Access FREE resources! 3. The Lord of the Rings: The Return of the King (2003) $1,129 4. Pirates of the Caribbean: Dead Man’s Chest (2006) $1,060 5. The Dark Knight (2008) $1,002 6. Harry Potter and the Sorcerer’s Stone (2001) $969 GoVentureOasis.com provides 7. Pirates of the Caribbean: At World’s End (2007) $958 8. Harry Potter and the Order of the Phoenix (2007) $937 free resources for gamified 9. Harry Potter and the Half-Blood Prince (2009) $934 10. Star Wars: Episode I - The Phantom Menace (1999) $922 learning, and support 11. The Lord of the Rings: The Two Towers (2002) $922 12. Jurassic Park (1993) $920 and networking for users of 13. Harry Potter and the Goblet of Fire (2005) $892 14. Ice Age: Dawn of the Dinosaurs (2009) $888 GoVenture educational games 15. Spider-Man 3 (2007) $885 16. Shrek 2 (2004) $881 and simulations. 17. Harry Potter and the Chamber of Secrets (2002) $866 18. Finding Nemo (2003) $865 19. The Lord of the Rings: The Fellowship of the Ring (2001) $861 20. Star Wars: Episode III - Revenge of the Sith (2005) $848 86
“Genius without experience is like gold in the mine.” www.GoVentureOasis.com —Anonymous
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10 celebrities earning the highest incomes 2009 2005 Celebrity Income Celebrity Income (US$ millions) (US$ millions) 1. Oprah Winfrey 275 1. Steven Spielberg 332 2. George Lucas 170 2. Howard Stern 302 3. Steven Spielberg 150 3. George Lucas 235 “Education is essential 4. Madonna 110 4. Oprah Winfrey 225 to change, for education 5. Tiger Woods 110 5. U2 110 creates both new wants 6. Jerry Seinfeld 100 6. Jerry Bruckheimer 100 and the ability to satisfy 7. Beyonce Knowles 87 7. Rolling Stones 90 8. Jerry Seinfeld 85 8. Tiger Woods 90 them.” 9. Dr. Phil McGraw 80 9. Dan Brown 88 —Henry Steele Commager 10. Simon Cowell 75 10. Jerry Bruckheimer 84 76
20 all-time best-selling albums in the world Album Artist Quantity (US$ millions) 1. Thriller Michael Jackson 60 2. Back In Black AC/DC 42 3. Their Greatest Hits 1971-75 The Eagles 41 4. Saturday Night Fever Soundtrack 40 5. Dark Side Of The Moon Pink Floyd 40 6. Come On Over Shania Twain 39 7. The Bodyguard Soundtrack 37 8. Bat Out Of Hell Meat Loaf 37 9. Sgt. Pepper’s Lonely Hearts Club Band The Beatles 32 10. Led Zeppelin IV Led Zeppelin 32 11. Dirty Dancing Soundtrack 32 12. Falling Into You Celine Dion 32 13. Let’s Talk About Love Celine Dion 31 14. Rumours Fleetwood Mac 30 15. Jagged Little Pill Alanis Morissette 30 16. Titanic Soundtrack 30 17. Millennium Backstreet Boys 30 18. 1 The Beatles 30 19. Abbey Road The Beatles 30 20. Bad Michael Jackson 29 87 88 89
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25 top-selling artists of all time in the United States* Artist Certified Units (US$ millions) 1. The Beatles 169.0 2. Elvis Presley 118.5 3. Garth Brooks 116.0 “I am always doing that which I 4. Led Zepplin 109.5 cannot do, in order that I may learn 5. Eagles 91.0 6. Billy Joel 79.5 how to do it.” 7. Pink Floyd 73.5 —Pablo Picasso 8. Barbra Striesand 71.0 9. Elton John 69.0 10. AC/DC 68.0 11. The Rolling Stones 65.5 12. Aerosmith 65.5 13. Madonna 63.0 14. George Strait 62.5 15. Bruce Springsteen 62.5 16. Mariah Carey 61.5 17. Michael Jackson 60.5 18. Metallica 57.0 19. Van Halen 56.5 20. Whitney Houston 54.0 21. U2 50.5 22. Kenny Rogers 50.5 23. Celine Dion 49.0 24. Fleetwood Mac 48.5 25. Kenny G 48.0 * Totals are derived from cumulative album sales totals as of July 31, 2006 (U.S. only) 90
10 all-time best-selling singles in the world Single Artist Worldwide sales (US$ millions) 1. Candle in the Wind (1997 Remake) Elton John 37 2. White Christmas Bing Crosby 30 3. Rock Around the Clock Bill Haley and His Comets 17 4. I Want to Hold Your Hand The Beatles 12 5. Hey Jude The Beatles 10 6. It’s Now or Never Elvis Presley 10 7. I Will Always Love You Whitney Houston 10 8. Hound Dog Elvis Presley 9 9. Diana Paul Anka 9 10. I’m a Believer The Monkees 8 11. (Everything I Do) I Do It for You Bryan Adams 8 91 92 93 94
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16 Artists believed to have world-wide sales of 250 million records or more*
Artist Country Period Genre ABBA Sweden 70s-80s Rock/Pop Alla Pugacheva Russia 70s-00s Pop The Beatles UK 60s-70s Rock/Pop Bing Crosby U.S. 20s-70s Pop (Traditional) Chubby Checker U.S. 60s-00s Pop/R&B Sir Cliff Richard UK 50s-00s Pop Sir Elton John UK 70s-00s Piano Rock Elvis Presley U.S. 50s-70s Rock’N’Roll/Pop/Country/Gospel Frank Sinatra U.S. 30s-90s Pop (Traditional) Julio Iglesias Spain 70s-00s Pop (Latin) Led Zeppelin UK 60s-80s Hard Rock/Blues Rock/Folk Madonna U.S. 80s-00s Pop/Dance/Electronica Michael Jackson U.S. 60s-00s Dance-Pop/R&B/Urban/Dance/ Rock/New Jack Swing/Soul Nana Mouskouri Greece 60s-00s Pop Queen UK 70s-00s Arena/Glam/Heavy Metal/Progressive Rock Tino Rossi France 30s-80s Pop
* Explanation of how statistics were derived: “The world’s best selling music artists cannot be listed officially, as there is no organization that has recorded global music sales in the manner that the RIAA does in the United States. This list includes 16 artists who have made claims to be among the world’s top sell- ers. Artists are listed in alphabetical order, rather than by number of records sold. Equal weight is given to album and single sales, as well as paid downloads. Sources are typically fan sites, record labels, newspaper articles or manual addition of figures from various official sources. This means that these figures should be considered claims, not facts.” 95
Top-earning dead celebrities
Dead Celebrity Profession Earnings in 2005 (US$ millions) 1. Yves Saint Laurent Fashion designer 350 2. Richard Rodgers and Oscar Hammerstein Musical composer/Playwright/ 235 songwriter/producer 3. Michael Jackson Musician 90 4. Elvis Presley Singer/Peformer 55 5. J.R.R. Tolkien Novelist 50 6. Charles Schulz Cartoonist 35 7. John Lennon Musician 15 8. Dr. Seuss (Theodor Geisel) Children’s author 15 9. Albert Einstein Physicist 10 10. Michael Crichton Author 9 11. Jimi Hendrix Musician 8 12. Aaron Spelling TV Producer 8 13. Andy Warhol Artist 6 76
54 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Toys, Games, and Electronics
Classic games inducted into Games Magazine’s Hall of Fame from 1984 to 2006*
Game Manufacturer Game Manufacturer Acquire Avalon Hill The Settlers of Catan Mayfair Games Axis & Allies Avalon Hill Sorry! Parker Brothers Blockhead! Pressman Stratego Milton Bradley Bridgette Xanadu Leisure Ltd. Taboo Milton Bradley Civilization Avalon Hill Tribond Patch Products Clue Parker Brothers Trivial Pursuit Parker Brothers Diplomacy Avalon Hill Twister Milton Bradley Dungeons & Dragons Wizards of the Coast Twixt Kosmos (Funagain) Magic: The Gathering Wizards of the Coast Yahtzee Milton Bradley Mille Bornes Winning Moves Monopoly Parker Brothers Othello Mattel Pente Winning Moves Risk Parker Brothers “Too often we give our Scrabble Milton Bradley children answers to remember rather than *Games Magazine only considers games that have “met or exceeded the highest problems to solve.” standards of quality and play value and have been continuously in production for at least 10 years.” 99 —Roger Lewin
Top 10 toys* 2009 2006 Category Winning Toy Winning Toy Toy of the Year Bakugan Battle Brawlers Battle Pack FLY Pentop Computer Series 1 Spheres from Spin Master, Ltd from Leap Frog Top Infant/Preschool Toy Elmo Live from Fisher Price Weebles Weebly Wobbly Treehouse from Playskool Girl Toy of the Year Playmobil Horse Farm from Playmobil USA Dora’s Talking Kitchen from Fisher Price Boy Toy of the Year Bakugan Battle Brawlers Battle Pack Tyco R/C Shell Shocker Series 1 Spheres from Spim Master, Ltd Game of the Year Bananagrams LLC from Bananagrams Hullabaloo from Cranium / Apples to Apples from Out of the Box Publishing Property of the Year Bakugan from Cartoon Network Dora The Explorer Activity Toy of the Year Crayola Color Wonder Magic Brush LEGO Star Wars from from Crayola LEGO Systems Electronic Entertainment Fur Real Friends Biscuit My Lovin’ Pup 20Q from Radica Toy of the Year from Hasbro Outdoor Toy of the Year Crayola 3D Sidewalk Chalk from Crayola Air Hogs Dominator from Spin Master 100 * Awarded annually by the Toy Industry Association of America
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25 all-time classic toys still on the market today
Year Introduced Toy Manufacturer 1867 Parcheesi Game Milton Bradley Co., Div. of Hasbro, Inc. 1903 Crayola Crayons Binney & Smith, Inc. 1903 Teddy Bears Made by many companies today. 1914 Tinkertoys Playskool, Div. of Hasbro, Inc. 1916 Lincoln Logs K’NEX Industries, Inc. 1929 Yo-Yo Duncan Toys Company 1930 LEGO Building Sets LEGO Systems, Inc. 1934 Sorry Game Parker Brothers, Div. of Hasbro, Inc. 1938 View-Master 3-D Viewer Fisher-Price, Div. of Mattel, Inc. 1943 Chutes and Ladders Milton Bradley Co., Div. of Hasbro, Inc. 1948 Scrabble Game Milton Bradley Co., Div. of Hasbro, Inc. 1949 Clue Parker Brothers, Div. of Hasbro, Inc. 1950 Silly Putty Binney & Smith, Inc. 1952 Mr. Potato Head Playskool, Div. of Hasbro, Inc. 1954 Matchbox Cars Mattel, Inc. 1956 Play-Doh Hasbro, Inc. 1959 Barbie Mattel, Inc. 1960 Etch-A-Sketch The Ohio Art Company 1963 G.I. Joe Hasbro, Inc. 1963 Easy Bake Oven Hasbro, Inc. 1966 Spirograph Hasbro, Inc. 1966 Twister Milton Bradley Co., Div. of Hasbro, Inc. 1967 Battleship Milton Bradley Co., Div. of Hasbro, Inc. 1970 Nerf Balls Hasbro, Inc. 1979 Rubik’s Cube OddzOn, Div. of Hasbro, Inc. 103
FUNNY BUSINESS: Beware of consultants A little field mouse was lost in a dense wood, unable to find his way out. He came upon a wise old owl sitting in a tree. “Please help me, wise old owl, how can I get out of this wood?” said the field mouse. “Easy,” said the owl, “Grow wings and fly out, as I do.” “But how can I grow wings?” asked the mouse. The owl looked at him haughtily, sniffed disdainfully, and said, “Don’t bother me with the details, I only advise on strategy.” 3
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Popular computer and video games
Age of Empires Half-Life Super Mario Brothers Age of Empires II: The Age of Kings Half-Life 2 The Elder Scrolls III: Morrowind Baldur’s Gate II Halo The Sims** Battlefield 1942 Halo 2* The Sims 2 ** Battlefield 2 Halo 3 The Sims 3 Call of Duty: Modern Warfare 2 Medal of Honor: Allied Assault Theme Hospital Civilization III Microsoft Flight Simulator Tomb Raider Command & Conquer: Red Alert Myst Tomb Raider II Diablo Pokemon Unreal Tournament Diablo II Ragnarak Online Warcraft II Doom II Riven Warcraft III Final Fantasy Rollercoaster Tycoon World of Warcraft Gran Turismo Spore Wii (Sports, Fit) Grand Theft Auto Starcraft Guild Wars & Guilld Wars Factions StarCraft: Brood War
*Halo 2 had sales of over US$100 million on the first day of launch. 104 105 106 107 **One of the top selling computer games of all time, The Sims has shipped over 50 million units in 17 languages.
Top 10 video game titles 2009 2005 Rank Title Platform Publisher Rank Title Platform Publisher 1. Call of Duty: 1 Madden NFL 06 PS2 Electronic Arts Modern Warfare 2 Xbox 360 Activision 2 Pokemon Emerald GBA Nintendo 2. Wii Fit w/ balance board Wii Nintendo 3 Gran Turismo 4 PS2 Sony 3. Wii Sports Resort w/ 4 Madden NFL 06 XBox Electronic Arts MotionPlus Wii Nintendo 5 NCAA Football 06 PS2 Electronic Arts 4. Mario Kart Wii w/ wheel Wii Nintendo 6 Star Wars: Battlefront II PS2 LucasArts 5. Wii Play w/ remote Wii Nintendo 7 MVP Baseball 2005 PS2 Electronic Arts 6. Halo 3: ODST Xbox 360 Microsoft 8 Star Wars Episode III PS2 LucasArts 7. Pokemon Platinum DS Nintendo 9 NBA Live 06 PS2 Electronic Arts 8. Call of Duty: 10 Lego Star Wars PS2 EIDOS 109 Modern Warfare 2 PS3 Activision 9. Madden NFL 10 Xbox 360 Electronic Arts 10. New Super Mario Bros. Wii Wii Nintendo
“The art of progress is to preserve order amid change and to preserve change amid order.” —Alfred North Whitehead
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Top 15 massively multiplayer online games Real profits from virtual worlds (MMOGs) by estimated number of subscribers* Many enterprising people are now making real money MMOG Subscribers selling the in-game items, currencies and real estate as of June 2006 found in leading MMOGs. Some reports claim that people are making $40,000 a year, and even more, World of Warcraft 6,600,000** “doing business” in virtual worlds. Other reports claim Lineage 1,497,287 that over US$1 billion of virtual product and services are Lineage II 1,302,340 being exchanged every year. 76 108 RuneScape 781,776 Second Life 750,000** Final Fantasy XI 500,000 10 most wished-for consumer electronics Ever Quest 200,000 (December 2006) Ever Quest II 175,000 Star Wars Galaxies 170,000 1. MP3 players 6. TVs City of Heroes/ Villians 160,000 2. DVD players/recorders 7. Video games consoles Ultima Online 135,000 3. Digital cameras 8. Cell phones Eve Online 125,625 4. Laptops 9. Camcorders Dark Age of Camelot 125,000 5. PCs 10. HDTV gear Toontown Online 110,000 Dragons and Dungeons Online 90,000 Dofus 80,000 Top consumer electronic wish list items All Others 414,712 for teens (December 2006)
* Figures are for the world market 1. MP3 players ** As of early 2007, World of Warcraft subscribers total over 8 million 2. Video game consoles and Second Life over 5 million. 110 3. Computers Find out more about the new GoVenture World MMOG at www.GoVentureWorld.com
FUNNY BUSINESS: Start with the end in mind A man was driving along a freeway when he noticed a chicken running alongside his car. He was amazed to see the chicken keeping up with him because he was doing 50 MPH. He accelerated to 60, and the chicken stayed right next to him. He speeded up to 75 MPH, and the chicken passed him. The man noticed the chicken had three legs, so he followed the chicken down a road and ended up at a farm. He got out of his car and saw that all the chickens had three legs. He asked the farmer “What’s up with these chickens?” The farmer said “Well, everybody likes chicken legs. I bred a three legged-bird. I’m going to be a millionaire.” The man asked him how they tasted. The farmer replied, “Don’t know, haven’t caught one yet.”
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10 consumer electronics most likely to 19th-century toy advertisement be gifts 2009 2006 1. Laptops 1. Digital cameras 2. MP3 player/portable 2. Cell phones digital media player 3. MP3 players 3. Flat panel TV 4. Video games consoles 4. Video games consoles 5. Portable CD players 5. Digital Camera 6. Carry cases 6. E-book reader/Kindle 7. Cordless phones 101 7. Apple iPhone 8. More memory for 8. Blu-ray player digital cameras 9. Desktop PC 9. Laptops 10. Smart phone 10. Clock radios 30 Consumer electronics statistics During the 2009 holiday season, industry analyists Highlights in the history of computer and made the following predictions: video gaming • 80% of adults plan on buying consumer electronics in the holiday season 1952 A.S. Douglas creates computer Tic-Tac-Toe • Gift spending increases despite a drop in overall on a EDSAC vacuum-tube computer holiday spending 1958 William Higinbotham creates first video • Consumers plan to spend an average of $222 on game, “Tennis for Two” consumer electronics over holidays 1962 Steve Russell uses a mainframe computer • 48% plan on buying a consumer electronic product to create SpaceWar! for themselves this holiday season 1967 Ralph Baer writes the first videogame for • Consumer electronics comprise 4 of top 10 items on a TV set, Chase holiday gift wish lists 1971 Nolan Bushnell and Ted Dabney create the first arcade game, Computer Space During the 2006 holiday season, industry analyists 1972 Magnavox releases first video game console made the following predictions: for home use, Odyssey • Consumer electronics would account for a quarter 1975 Atari releases Pong as a home video game of all gifts purchased 1976 Fairchild releases first programmable • US$21 billion in revenues would be generated from home game console, Fairchild Video the sale of consumer electronics Entertainment System • Consumers would spend an average of US$195 on 1980 Atari registers “Asteroids” and “Lunar Lander” consumer electronics 111 with the Copyright office 102
“Imagination is more important than knowledge. For while knowledge def ines all we currently know and understand, imagination points to all we might yet discover and create.” —Albert Einstein
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Birth stories of famous brands
Ivory Soap packing company. In 1864, with the $2 million he made William Procter and John Gamble started business sell- in the New York pork market, he opened the Armour ing candles and soap from a wheelbarrow. In 1879 John Meat Packing Co. Today we know his hot dogs as the Gamble developed a formula for an inexpensive white “dogs kids love to bite.” soap. A workman accidentally left the soap machine Gillette running while he went to lunch. Air entered the soap King Camp Gillette’s father was a part-time patent mixture, creating the phenomenon of a floating soap. agent and inventor. Seventeen-year-old Gillette be- The soap’s name - Ivory -was inspired by a Bible pas- came a traveling salesman and, following in his father’s sage containing the words “out of ivory palaces.” inventive footsteps, tried to improve the products he Arm and Hammer sold. While shaving one morning on the road, he had The Church and Dwight Co.was formed in 1847. It is a brainstorm – to develop a razor that had a safe, inex- commonly recognized by its Arm and Hammer trade- pensive and disposable blade. His 1904 patent of the mark, which is modeled after Vulcan, the mythological double-edged “safety razor” blade changed the history god of fire and metalworking. The company issued of shaving. its first bird cards 100 years ago in an effort to raise Hallmark public awareness of threatened wildlife. Baking soda Joyce Hall began selling products door-to-door at age bird cards, especially those illustrated by Louis Agassiz 8 in his hometown of Norfolk, Nebraska. In 1910, at age Fuertes, are highly collectible today. 17, he moved to Kansas City to promote his brother’s Dutch Boy Paints postcard business. Greeting cards were soon added The “Dutch Process” for making paint, adopted by to the Hall Brothers Co. product line. In 1925, the term the Dutch Boy Co., originated with two chemists in Hallmark was first used on the backs of cards. Today, the 16th- century Holland. The Dutch Boy icon was created slogan – “when you care enough to send the very best” to symbolize its superior method for creating paint. – is synonymous with Hallmark. However, Michael E. Brady, the nine-year-old boy who Carnation Milk became the inspiration for this famous trademark, In 1899, Grocer E. A. Stuart founded the Pacific Coast wasn’t Dutch at all. He was an Irish American who lived Condensed Milk Company in Kent, Washington. In near the artist commissioned to create the logo. searching for a perfect name for his product, Stuart Hamilton Watch Company passed a store window with a cigar display, proclaiming The Hamilton Co. produced its first watch in 1893. Its their name – Carnation. He thought the name to be “Broadway Limited” watch – dubbed the “Watch of silly for cigars, but perfect for his new milk products. The Railroad Accuracy” - was produced to keep railways 1907 slogan, “milk from contented cows,” referred to the on time and on track. During World War Two, Hamil- happy cows grazing in the lush Pacific Northwest. ton produced nearly one million watches for military Goodyear Tire Company use. Innovative firsts of the Hamilton Watch Company Charles Goodyear discovered “vulcanized” rubber by include the first battery-powered watch (the 1957 accident. Mid-19th-century rubber products cracked in Ventura) and the first digital watch (the1972 Pulsar.) the cold or melted in the heat. While showing off one Armour & Co. of his “improved rubber experiments” in a general store, Bitten by the gold-rush bug, Philip Armour walked from Goodyear accidentally dropped some rubber mixed New York to San Francisco. When that didn’t pan out, he with sulfur on a pot-bellied stove. The resulting tough headed home. A stop in Milwaukee impressed him and substance – patented in 1844 as vulcanized rubber - he decided to stay. Looking to invest, he bought into a revolutionized the rubber industry. 1
60 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Marketing and Advertising
Birth stories of famous brands
Jell-O In 1845, Peter Cooper, inventor and founder of Cooper product, Elijah’s Manna, was later renamed Post Toasties. Union, obtained the first patent for a gelatin dessert. In Post Bran Flakes was introduced in 1922. Although 1897, Pearl Wait, a cough medicine maker from Leroy, the original Postum Cereal Co. no longer exists, Kraft New York obtained the patent and added fruit flavoring General Foods Co. still markets its many cereals under to the gelatin, calling it Jell-O. The business was sold the respected “Post” brand name. two years later for $450 to Orator F. Woodward. Today, Minute Tapioca 158 products are made under the Jell-O brand name In 1894, a sailor became ill in Boston. His landlady of- and 300 million boxes are sold annually. fered to make him a pudding from the cassava roots Morton Salt he had brought from his journeys. The pudding proved In 1848, Alonzo Richmond arrived in Chicago to launch tasty, but to create a smoother consistency, the sailor his salt distribution business. The westward movement suggested first putting the roots through a coffee created a great demand for salt, and his company grinder. The creamy tapioca pudding was a hit with her thrived. In 1886, Joy Morton acquired a major interest in boarders. That year, J. S. Whitman bought the landlady’s the company, and by 1910, it was renamed the Morton recipe rights and the Minute Tapioca Co. was born. Salt Co. The “umbrella girl” and her accompanying Quaker slogan – “When it rains, it pours” – have endured since Quaker’s history traces back to 1901 when several top their first advertising appearance in 1911. oat-milling companies incorporated under the name Shredded Wheat Quaker Oats Co. The Quaker Oats Man is one of the In 1892, Henry Perky invented a machine to make the oldest advertising characters still in use. Although none shredded wheat biscuit. He really wanted to sell the of the founding owners were Quakers, the image was machine, but tried to promote his idea by delivering chosen to represent purity, simplicity and quality. In “Cereal Machine Company” biscuits by horse-drawn 1877, this image became the first registered trademark carriage. People were more interested in his biscuits for a breakfast cereal. than the machines, so he opened a bakery and added the name Shredded Wheat Company. Millions of biscuits later, shredded wheat remains a breakfast favorite. John Deere FUNNY BUSINESS: Making John Deere began his career as a blacksmith. Upon the competition work for you moving from Vermont to Illinois in search of better A shopkeeper was dismayed when a brand economic opportunities, he found that cast iron plows new business much like his own opened up brought from the East were too flimsy for farming next door and erected a huge sign which read the Midwest soil. In 1837, using a broken saw blade, “BEST DEALS.” he fashioned a steel plow that proved to be perfect He was horrified when another competitor for prairie needs. His small blacksmith shop grew into opened up on his right, and announced its the industrial giant that today serves more than 160 arrival with an even larger sign, reading countries. “LOWEST PRICES.” The shopkeeper panicked, until he got an Post idea. He put the biggest sign of all over his 3 In 1895, C. W. Post made his first batch of the cereal own shop. It read: “MAIN ENTRANCE.” beverage - Postum. Grape Nuts, one of the first cold cereal products, followed in 1897. His 1904 corn flake
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Birth stories of famous brands Highlights in the history of American Welch’s advertising In 1849, after cultivating 22,000 grape seedlings, 1704 First newspaper advertisement for Long Ephraim Wales Bull finally grew a vine that yielded Island real estate published in the Boston grapes with the flavor and appearance he was seeking. News-letter By 1854, he had raised enough vines to start selling 1742 Benjamin Franklin publishes first American grapes. He called them “Concord Grapes” after the Mas- magazine ads sachusetts town where he conducted his experiments. 1843 First ad agency opens in Philadelphia Today Welch’s is headquartered in Concord, right near 1880 John E. Powers the first full-time copywriter Bull’s original parent vine. for a retail business Wells Fargo 1882 Procter & Gamble budgets $11,000 to When Henry Wells and William Fargo opened for busi- advertise Ivory soap ness in 1852, they offered both banking and express 1883 First issue of Ladies’ Home Journal delivery. Their remarkably rapid Concord stagecoach 1915 W.K. Kellogg spending $1 million a year on could hold up to 18 passengers, traveled 5 miles per advertising hour, and changed horses every 12 to 20 miles. Today, 1917 American Association of Advertising Agencies Wells Fargo’s diversified financial services company has founded more than $300 billion in assets. 1922 Long Island real estate company buys first Wrigley’s radio commercials In 1891, 29-year-old William Wrigley Jr. arrived in Chi- 1938 More advertising dollars spent on radio ads cago with $32. He began selling baking powder and than on magazine ads came up with the idea of offering two free packages of 1942 War Advertising Council helps prepare chewing gum with each can. People were more inter- voluntary ads for war support ested in the chewing gum, so Wrigley began to market 1953 Advertising Research Foundation established gum under his own name. He introduced Juicy Fruit in 1958 Subliminal ads prohibited by National 1893 and Spearmint a year later. Today, the Wrigley Co. Association of Broadcasters operates 14 factories around the world. 1 1964 The New Yorker stops carrying cigarette ads 1967 Mary Wells first woman to lead a major ad agency 2
The first paper package advertising In China’s Hunan Province, archaeologists have discovered what seems to be the first paper package advertisement, dating back to the late 13th or early 14th century. The paper seems to have served as a wrapping “Education is an admirable thing, for paint pigment. Its copy boasts, “Compared with but it is well to remember from other oil paints, the tint of our product is unique.” 4 5 time to time that nothing that is worth knowing can be taught.” —Oscar Wilde
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Top 10 advertising slogans* Average number of ads Slogan Company Americans are exposed to 1. Diamonds are forever DeBeers on a daily basis: 2. Just do it Nike 245, more than 100 of which 3. The pause that refreshes Coca-Cola come from TV. If you counted 4. Tastes great, less filling Miller Lite the number of brand names 5. We try harder Avis and product labels we 6. Good to the last drop Maxwell House see every day, as well as the 7. Breakfast of champions Wheaties number of ads we see but take 8. Does she ... or doesn’t she? Clairol no notice of, that number 9. When it rains it pours Morton Salt would be even higher. 7 10. Where’s the beef? Wendy’s
Top 10 advertising icons* Advertising icon Product 1. The Marlboro Man Marlboro cigarettes 2. Ronald McDonald McDonald’s restaurants 3. The Green Giant Green Giant vegetables Manager 4. Betty Crocker Betty Crocker food products 5. The Energizer Bunny Eveready Energizer batteries “Competition is increasing, 6. The Pillsbury Doughboy Assorted Pillsbury foods but so are our 7. Aunt Jemima Aunt Jemima pancake mixes and syrup opportunities for 8. The Michelin Man Michelin tires growth. I wish my 9. Tony the Tiger Kellogg’s Sugar Frosted Flakes employees had the 10. Elsie Borden Dairy products experience they need to make better decisions — Top 10 Advertising jingles* ultimately to improve Jingle Company/Product organizational 1. You deserve a break today McDonalds performance. Training 2. Be all that you can be U.S. Army is an investment I’m 3. Pepsi Cola Hits the Spot Pepsi Cola willing to make, but 4. M’m, M’m good Campbell’s Soups the benef it must 5. See the USA in your Chevrolet GM be clear.” 6. I wish I was an Oscar Meyer Wiener Oscar Meyer 7. Double your pleasure, double your fun Wrigley’s Doublemint Gum 8. Winston tastes good like a cigarette should Winston 9. It’s the Real Thing Coca Cola Read his story and solution 10. A little dab’ll do ya Brylcreem on page 84
*Selected by the editors of Advertising Age 6
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Technology Timeline: 1752-1990 Technology Year invented Lightning rod 1752 Zipper 1893 Submarine 1776 Player piano 1897 First U.S. patent 1790 Submarine 1898 Cotton gin 1794 Shaving 1901 Spray gun 1803 Air conditioning 1902 Coffee pot 1806 Airplane 1903 Steamboat 1807 Model T 1908 Armored warship 1813 Hydrofoil 1919 Electromagnetic motor 1830 Television 1927 Reaping machine 1831 Frozen food 1929 Sewing machine 1833 Defibrillator 1932 Threshing machine 1834 Chair lift 1937 Revolver 1836 Nylon 1938 Ether anesthesia 1842 Digital computer 1939 Vulcanized rubber 1843 Jeep 1940 Telegraph 1844 Atomic bomb 1945 False teeth 1845 Polaroid camera 1947 Passenger elevator 1857 Electric guitar 1948 Burglar alarm 1858 Nuclear submarine 1955 Oil well 1859 Polio vaccine 1957 Repeating rifle 1860 Laser 1960 Roller skates 1863 Computer operating system 1964 Oil pipeline 1864 Minicomputer 1965 Barbed wire 1867 Moon landing 1969 Pneumatic subway 1870 Optical fiber 1970 Typewriter 1873 Video game 1972 Electric dental drill 1875 Barcode 1974 Telephone 1876 Microsoft 1975 Phonograph 1877 Super computer 1976 Incandescent light bulb 1879 Human powered flight 1979 Hearing aid 1880 Space shuttle 1981 Electric fan 1882 Artificial heart 1982 Skyscraper 1885 PC 1983 “Platter” record 1887 Genetic engineering 1985 Kodak camera 1888 Graphic user interface 1988 Dishwasher 1889 Hubble telescope 1990
Escalator 1891 19 20 Gasoline powered car 1892
64 Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Inventors and Inventions
Inventors & inventions from the National Inventors Hall of Fame Invention Inventor Airplane Orville and Wilbur Wright Artificial heart: soft shell mushroom shaped heart Willem J. Kolff Aspirin: Acetylsalicylic acid Felix Hoffman Automobile: transmission mechanism Henry Ford Engine starting device; engine starting, lighting and ignition system Charles Franklin Kettering Calculator: calculating machine William Seward Burroughs Car radio William P. Lear Diagnostic X-ray system Robert S. Ledley Cathode-ray tube Vladimir Kosma Zworykin Cathode-ray tube: television system Philo Taylor Farnsworth Television: television receiver Louis W. Parker Computer mouse Douglas Engelbart CPU: memory system for a multi-chip digital computer Stanley Mazor, Marcian E. (Ted) Hoff, Federico Faggin Digital computer: complex computer George R. Stibitz Electric lamp Thomas Alva Edison Electrophotography (Xerox) / instant copying Chester F. Carlson ePTFE, known by the GORE-TEX® brand name Robert W. Gore Global positioning system Bradford Parkinson, Ivan Getting HIV virus isolation and diagnosis Luc Montagnier, Robert Gallo Implantable pacemaker Wilson Greatbatch Isolated, purified Insulin James Collip, Frederick Banting Laser Gordon Gould, Theodore Harold Maiman, Arthur Schawlow, Charles Hard Townes Modern photocopier Robert Gundlach MRI: apparatus and method for detecting cancer in tissue Raymond V. Damadian Neutronic reactor / nuclear fission Enrico Fermi, Leo Szilard Penicillin John C. Sheehan, Andrew J. Moyer Personal computer: microcomputer for use with video display Steve Wozniak Radio: transmitting electrical signals Guglielmo Marconi Superglue Harry Coover Teflon Roy J. Plunkett Telegraph Samuel F. B. Morse Telephone / telegraphy Alexander Graham Bell Vacuum tube (X-ray) William D. Coolidge Velcro George de Mestral Video tape recording Charles P. Ginsburg 22
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Failure is the mother of success The light didn’t suddenly go on for Thomas Edison. FUNNY BUSINESS: He conducted thousands of experiments before he A staffing experiment created a commercially viable electric light bulb. “I have Two women were comparing notes on the not failed,” he would say, “I’ve just found 10,000 ways difficulties of running a small business. that won’t work.” “I started a new practice last year,” the first Seasoned venture capitalists look for failures, as well as one said. “I insist that each of my employees successes, in an entrepreneur’s past. The ability to learn take at least a week off every three months.” from mistakes develops perseverance and creativity— “Why in the world would you do that?” the all traits that point to success in the long run. As former other asked. IBM chairman, Thomas Watson, put it, “To succeed, you She responded, “It’s the best way I can learn need to double your failure rate.” 21 which ones I can do without.” 39
Intellectual property protection Patents cover new inventions (process, machine, Student manufacture, composition of matter), or any new and useful improvement of an existing invention. “I wish my studies were Trademarks are words, symbols or designs (or a better related to the real combination of these), used to distinguish the world. Even if I do well wares or services of one person or organization in my studies, I feel that from those of others in the marketplace. Registered when it’s time for me to trademarks are denoted with ® while unregistered look for a job, I will not marks may use TM. have the experience or Copyrights provide protection for artistic, dramatic, conf idence needed musical, or literary works (including computer to succeed. programs), as well as: performances, sound recordings, ” and communication signals. Copyrighted works are denoted with ©. Industrial designs are the visual features of shape, configuration, pattern or ornament (or any combina- tion of these features) applied to a finished article of Read his story and solution on page 83 manufacture. Integrated circuit topographies refer to the three-dimensional configurations of electronic circuits embodied in integrated circuit products or layout designs. 24 “All life is an experiment. The more experiments you make the better.” —Ralph Waldo Emerson
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Famous trademarks, copyrights, and patents
January 9 1906. Campbell’s soup trademark registered 27 1921. Frederick Banting and Charles Best first 13 1930. Mickey Mouse cartoon first appeared in isolated insulin. U.S. newspapers. 30 1933. The Monopoly board game was 27 1880. Patent #223, 898 granted to Thomas A. registered. Charles Darrow became the first Edison for “an electric lamp for giving light millionaire game designer after he sold his by incandescence.” patent to Parker Brothers. February August 3 1690. The first paper money in America issued 10 1909. The Ford trademark registered by the Ford in the colony of Massachusetts. Motor Corporation. 19 1878. Thomas Edison received a patent for 17 1999. Patent #5.236.208 issued to Thomas Welsh the phonograph. for a platform-steerable skateboard. 27 1990. Feliz Hoffman patented acetyl salicylic 21 1888. The first practical adding and listing acid (aspirin). machine (calculator) patented by William March Burroughs. 3 1821. Thomas Jennings received a patent for September “dry scouring of clothes.” He is believed to be 2 1992. The Southern California Gas Company the first African-American inventor to receive a purchased the first motor vehicles powered by U.S. patent. natural gas. 7 1876. Alexander Graham Bell granted a patent 8 1994. Microsoft gave Windows 95 its name. for the telephone. Previously, the operating system had been 8 1994. Don Ku granted a patent for a wheeled referred to by its code name, “Chicago.” suitcase with a collapsible towing handle. 30 1452. The first book published: Johannes April Gutenberg’s Bible 8 1766. First fire escape patented. The contraption October was a wicker basket on a pulley with a chain. 13 1893. The melody for “Happy Birthday to You” 21 1828. Noah Webster published the first was copyright registered. American dictionary. 27 1992. Nintendo of America copyright registered 26 1892. Sarah Boone patented an ironing board. the configuration of its handheld game machine. May 30 1888. A patent for the ballpoint pen received by 5 1809. Mary Kies the first woman to get a patent. John Loud. 13 1958. Velcro trademark registered. November 22 1906. Orville and Wilbur Wright received a 2 1955. Jim Henson’s “Kermit the Frog” the first of patent for a “flying machine” with a motor. the Muppets to be copyright registered. 27 1796. James Mclean issued a patent for a piano. 12 1940. Batman trademark registered. Read his story and solution on page 83 June 25 1975. Robert Ledley granted a patent for 6 1887. J.S. Pemberton’s Coca-Cola label registered. “diagnostic x-ray systems” known as CAT-Scans 27 1929. The first colored television demonstrated December in New York City. 1 1948. The board game Scrabble copyright 30 William Hadaway issued a patent for the registered. electric stove. 3 1621. Galileo perfected his invention of the July telescope. 15 1985. Aldus Pagemaker, the first desktop publish- 14 1926. Tilt-A-Whirl theme park ride trademark ing program, first shipped for sale to consumers. registered. 23
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Planets in our solar system
Mercury Venus • Mercury Earth • Venus Mars • Earth Ceres • Mars • Jupiter • Saturn 20003 UB313 • Uranus • Neptune • Pluto*
Pluto & Charon Neptune Uranus Jupiter Saturn
Some scientists think that three new planets should be added: the asteroid Ceres; Pluto’s moon, Charon; and an object known as 20003 UB313. * In 2006, Pluto was reclassified as a “dwarf planet”. 73
Space spending NASA spending by state (in 2002) NASA’s budget for 2005 was US$16.2 billion. NASA’s top State Total amount awarded to private four contractors are Boeing, Lockheed Martin, United firms, non-profit groups, and Space Alliance, and Thiokol. universities (US$) California $1.55 billion Maryland $1.27 billion Top NASA research grants (for 2000) Florida $826 million Institution Amount (US$ millions) Ohio $210 million West Virginia $61 million Johns Hopkins University $95.4 Pennsylvania $56 million University of Colorado $54.4 Texas $4 million Stanford University $48.0 University of Maryland, College Park $34.9 In 2002, NASA also awarded $720 million in academic California Institute of Technology $28.8 research grants. A quarter of all funding for individual University of Alabama, Huntsville $22.1 researchers goes to scientists involved with the Hubble University of California, Berkeley $22.0 telescope. University of California, San Diego $20.8 Massachusetts Institute of Technology $20.8 University of Arizona $17.7 74 75
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Acquisition Merger The process of taking over another business. Joining of two separate corporations. Angel Patent An individual who invests personal money in a company. Property right that gives the owner the exclusive right, for a certain period of time, to make and sell an invention. • Mercury Appraisal • Venus Expert estimate of a good’s market value. Portfolio • Earth Collection of investments owned by one person or organization. Asset • Mars Item of economic worth that belongs to an individual or Public relations (PR) • Jupiter corporation. Promotion of a specific image for a business through interac- • Saturn tions with the media. • Uranus Bear market • Neptune Period of declining prices in the stock market. Social entrepreneur Social entrepreneurs measure the success of an organization • Pluto* Bull market according to its ability to make positive social change. Many Period of rising prices in the stock market. social entrepreneurs create and run innovative non-profit Business incubator organizations; others operate businesses for profit but evaluate An organization that helps young businesses grow by performance largely in terms of the impact they make on providing workspace and advice. society and the environment. For example, Muhammad Yunus founded the Grameen Bank, which gives micro loans to the Capital gain or loss poor of Bangladesh so they can start businesses and become Difference between an asset’s selling price and its original self-sufficient. In 2006, Yunus’ social entrepreneurship earned purchase price. him the Nobel Peace Prize. Corporation SOHO A company that has a legal identity separate from its owner Small office/home office. and members. Strategic alliance Deliverables Collaboration between two businesses for a particular purpose. Products or services a contractor promises to deliver to a client. SWOT Dividend Four-factor analysis of a business that examines Strengths, Income generated by an investment and paid annually. Weaknesses, Opportunities, and Threats. Due diligence Trademark The process of conducting thorough background research Legal protection for words, names, and symbols that distin- before completing a business deal. guish goods and services. Emerging market “Triple bottom line” A new industry sector or region that is experiencing growth Whereas organizations that work to a traditional bottom line in terms of finances and consumption. measure success in terms of financial gain, organizations that Intrapreneur work to a “triple bottom line” also evaluate their performance Individual who demonstrates entrepreneurial initiative within in terms of their impact on society and the environment. This a large company or organization. triple value structure is often expressed by the slogan “people, planet, profit.” Joint venture Legal entity created by two or more businesses joined Viral marketing together to carry out a specific project. Marketing strategy that encourages people to pass along marketing messages they find appealing. Popular in online Market saturation marketing. Point when a product has become widely distributed within a market.
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Federal Reserve Bank of San Francisco, “Frauds and Scams: Protect 35. Lynn Quitman Troyka, Simon & Schuster Handbook for Writers. 2nd Yourself and Your Money” Canadian ed. (1999) www.frbsf.org/publications/consumer/fraud.html#phone 36. www.yourdictionary.com 68. www.nationsonline.org/oneworld/third_world_countries.htm 37. www.dictionary.com 69. hillmanwonders.com 38. dictionary.reference.com/features/dictionaryalphabet2005.html 70. www.bbc.co.uk/weather/world/city_guides 39. www.ajokeaday.com 71. www.vpcalendar.net/Holiday_Dates/2010_2015.html 40. USASBE Clearinghouse for Innovative Practices in Entrepreneurship 72. Chinese Cultural Center of San Francisco. Education. www.usasbe.org/knowledge/innovation/#18 www.c-c-c.org/chineseculture/zodiac/zodiac.html
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73. www.space.com/scienceastronomy/060816_planet_definition.html 96. www.csupomona.edu/~jasanders/slang/top20.html 74. Tom Barnes, “Dollars from heaven: NASA spending hits wide area 97. www.onlineslangdictionary.com including Pa., W.Va., and Ohio.” www.post-gazette.com 16 Feb 2003. www.inthe90s.com/generated/terms.shtml www.post-gazette.com/localnews/20030216nasa0216p1.asp 98. www.comedy-zone.net 75. Tom Barnes, “Dollars from heaven: NASA-funded research small but vital.” 99. www.gamesmagazine-online.com/gameslinks/hallofame.html www.post-gazette.com 17 Feb 2003. 100. www.toyassociation.org/AM/Template.cfm?Section=Past_TOTY_Winners www.post-gazette.com/localnews/20030217research0217p2.asp Toy Industry Association of America. 76. www.forbes.com www.toy-tia.org/Content/NavigationMenu/Press_Room/Classic_Toys/ 77. Federal Reserve Bank of Minneapolis, “The Face of U.S. Currency.” Classic_Toys.htm www.minneapolisfed.org/econed/curric/pictures.cfm 101. scriptorium.lib.duke.edu 78. Federal Reserve Bank of Minneapolis, “The Fed: Our Central Bank.” 102. Mary Bellis, “Computer and Video Game History.” inventors.about.com www.minneapolisfed.org/info/sys/functions 103. toys.about.com/od/toyfair2006/tp/toptoys2006.htm 79. www.federalreserve.gov/otherfrb.htm 104. www.msnbc.msn.com/id/6456214 80. Federal Reserve Bank of Minneapolis. 105. www.tmcnet.com/usubmit/2005/feb/1114806.htm www.minneapolisfed.org/econed/curric/counter.cfm 106. en.wikipedia.org/wiki/List_of_bestselling_computer_and_video_games 81. www.mint.ca 107. www.answers.com/topic/list-of-best-selling-computer-and-video-games 82. Bank of Canada, “Secure Paper Money: It’s In Your Hands!” 108. www.forbes.com/careers/2006/08/07/virtual-world-jobs_cx_de_ www.bankofcanada.ca/en/banknotes/education/5-10-20-50-100_ 0807virtualjobs.html journey_pocket_guide.pdf 109. www.1up.com/do/newsStory?cId=3177329 83. www.bankofcanada.ca The NPD Group (NDP.com) www.bankofcanada.ca/en/banknotes/general/character/2001-04_05b.html 110. www.mmogchart.com 84. en.wikipedia.org 111. Consumer Electronics Association 2010 Holiday Forecast 85. Davies, Glyn and Davies, R. A Comparative Chronology of Money: www.ce.org/Press/CurrentNews/press_release_detail.asp?id=11802; Monetary History from AncientTimes to the Present Day by Glyn Davis Consumer Electronics Association, 13th Annual Consumer Electronics and Roy Davies. www.ex.ac.uk/~RDavies/arian/amser/chrono.html Holiday Purchase Patterns study. 86. http://www.imdb.com/boxoffice/alltimegross?region=world-wide www.ce.org/Press/CurrentNews/press_release_detail.asp?id=11156 87. en.wikipedia.org/wiki/List_of_best-selling_albums_worldwide 112. University of Victoria Counselling Services, “Tips for increasing reading 88. www.retrodawg.com/albums_worldwide.htm speed,” www.coun.uvic.ca/learn/program/hndouts/rdgspeed.html 89. www.everyhit.com/recordalb.html 113. Glendon College, Counselling & Career Centre,“Concentration and 90. en.wikipedia.org/wiki/List_of_best-selling_music_artists Memory Tips,” www.yorku.ca/gcareers/study%20skills/concentration_ 91. en.wikipedia.org/wiki/Best-selling_singles_worldwide and_memory_tips.htm 92. www.everyhit.com/record4.html 114. www.alzheimersdisease.com:80/info/living/memory-tips.jsp?usertrack. 93. philbrodieband.com/muso_solo_bestselling_singles.htm filter_applied=true&NovaId=3350119476306692385 94. www.pubquizhelp.34sp.com/ent/globalsong.html 115. Clearinghouse for Innovative Practices in Entrepreneurship Education. 95. Recording Industry Association of America. www.usasbe.org/knowledge/innovation/index.asp#18 www.riaa.com/gp/bestsellers/topartists.asp
Print and electronic versions of this book are Copyright MediaSpark Information Technology Solutions Incorporated, 2007-2010. GoVenture and MediaSpark are registered trademarks of MediaSpark Information Technology Solutions Incorporated in Canada, the United States, and/or other countries. All other trademarks and registered trademarks are property of their respective owners.
Oasis.com GoVentureOasis.com provides free resources for gamified learning, and support and networking for users of GoVenture Access FREE resources! educational games and simulations.
www.GoVentureOasis.com
Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net 71 GoVenture educational games and simulations
Award-Winning GoVenture educational games and simulations provide you with:
Realistic Experiential Learning Engaged Classes Higher Test Scores Increased Enrollments Curriculum-Matched Resources Learning experiences that parallel the exciting and engaging digital formats in which students routinely participate
Ideal for education:
Online and CD Versions Automated Student Evaluation Minimal Setup & Management Flexible Licensing Options
Very Affordable See GoVenture Catalogue Many Simulations to choose from on next page
GoVenture is easy to integrate, proven, affordable, and suitable for all ages and levels, including the academically successful, at-risk, and everyone in between. You can use GoVenture as an enhancement to what you are already doing, or as a core element. It’s flexible to fit your specific needs. GainGoVenture years of Education experience IdeaBook in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net
educational games & simulations
ISBN 978-1-894353-25-0 Learning :: Experiential. Social. Gamified.
Business Accounting Health & Wellness Marketing Investing Math & Economics Entrepreneurship Personal Finance Career & Life Skills Gain years of experience in minutes with GoVenture educational games and simulations – see page 73 or visit www.GoVenture.net Contents Simulations, games, and virtual worlds are revolutionizing GoVenture Product Summary ...... 75 Help Choosing a Product ...... 78 learning, communication, and Resources and Information ...... 80 collaboration for people of all ages GoVenture for Your Needs ...... 82 and cultures. Learning transcends common challenges with literacy, language, culture, and motivation to Teacher ...... 82 become cheaper, faster, better, social, Student ...... 83 fun, and even addictive.
Manager ...... 84 Trainer ...... 85 “GoVenture is one of the original and most widely Parent ...... 86 used series of educational games Lifelong Learning... 86 and simulations in the world. Over a decade in the making, Economic Development ...... 87 GoVenture represents the future Business, Banking, and Financial of learning: experiential, social, Services ...... 87 and gamif ied.”
GoVenture Product Details ...... 88 Custom Games and Simulations ...... 107 Join the revolution with GoVenture! Pricing, Ordering, and Contact ...... 108 Education IdeaBook ...... 1
74 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Educational Games and Simulations
Like flight simulators for business and life, GoVenture award-winning programs are designed GoVenture provides the most effective and engaging for youth and adults, and for self-directed or learning experiences ever available — enabling indi- facilitated learning. They can be used on their own viduals and organizations to learn by doing, through or as components to enhance other courses, learning, simulated experience. Similar to how pilots use flight and entertainment experiences. Various licensing simulators, the highly visual and realistic GoVenture options make GoVenture products affordable for all! educational games and simulations enable people to GoVenture products are used throughout North gain years of business and life experience in minutes! America and around the world, in schools (K-12, GoVenture enables learning by doing, an approach university, college, and vocational), homes, business that cognitive experts consider the fastest and most and career centers, government, nonprofit organiza- .efective way for people to learn. GoVenture programs tions, and companies immerse you in highly visual and interactive environ- ments in such rewarding ways that you feel both intel- lectually and emotionally engaged in the experience — as if you were living it. Unlike reading a book or attending a seminar, you gain real experience with GoVenture. Become the CEO of a virtual business, a stockbroker trading on a virtual exchange, a manufacturer managing a virtual production line, a sales manager interacting with virtual customers, or navigate your way through the next 50 virtual years of your financial future — all from a computer, board game, or mobile device.
Learn Experiential. Social. Gamified.
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 75 Award-winning GoVenture educational games and simulations are designed for youth and adults, for self-directed or facilitated learning. They can be used on their own, or as components to enhance other courses, learning, and entertainment experiences. Choose from one of the many GoVenture products or request a customized program to suit any training need.
Business and Entrepreneurship
Page Page Page 91 92 90 Lemonade Stand Micro Business Entrepreneur simulation software & MOBILE and Accounting board game Run a virtual lemonade stand. The perfect simulation software A unique board game designed specifically first step for children or even adults to Run a mobile business cart - sell hot for gaining business ownership skills in a learn the basics of running a business. dogs, jewelry, electronics, and more! fun, educational context. Free MOBILE version available. Accounting version also available. CD • Network • Online CD • Network • Online
Page Page Page 94 95 96 Entrepreneur Small Business Big Business Marketing simulation software simulation software simulation software Run a restaurant, clothing store, Run a sandwich shop, café, music Be the CEO or VP Marketing of a large or sporting goods store in the store, or ice-cream store in a highly company. Designed for online multi- most realistic entrepreneurship realistic small business simulation. player competitions customized and simulation ever. CD • Network • Online managed by an instructor/trainer. CD • Network Online Design Your Own Simulations
Page Page Page 89 105 107 Any Business Simulation Designer Custom Games & simulation software software Simulations Create a business simulation for ANY The easiest to use simulation designer Tailored, customized, and completely product, ANY industry, and ANY market. ever! Build your own customized learning new games and simulations can Play one or more online multiplayer simulations, trivia games, and more, in be created to fit your training and competitions. minutes — completely programming-free. marketing objectives. Online
76 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 AWARDwinning Ingenuity in eLearning Double Silver Best Educational Best Instructional People's Finalist Choice Silver WorldMedal Silver Money, Finance, and Investing
Page Page Page 100 101 98 Stock Market Investment Financial Literacy simulation software simulation software simulation software Experience the thrills and challenges Invest in stocks, bonds, mutual funds, Learn money management and of the stock market. Play for up to real estate, and gold. Play for up to experience 10 years of your financial 10 years in a simulated market. 50 years in a simulated market. future in this life simulation. CD • Network CD • Network • Online CD • Network • Online
Point Page 102 Health & Wellness of Sale Page 103 software Convert your computer into a cash register with this super-easy POS software for school and student-run businesses and fundraising. Page 99 CD Personal Finance Personal Page GoVenture Health simulation software Finance 102 gamified ebook Plan and directly experience 50 years card game Learn about health and wellness with of your financial future in this highly Activities include question and answer, hundreds of fun games and activities for realistic and customizable life simulation. drawing, charades, trivia, word puzzles, all ages CD • Network • Online and more. Just open the box and play. CD • Network • Online
Free Resources Global Multiplayer Page Page Page 106 106 97 GoVenture Gamified Learning Oasis.com Newsletter Free resources for A free newsletter to help educators gamified learning, and facilitators bring business to life. and support and networking for users Page of GoVenture educational games and GoVentureSearch.com 106 simulations. The business and money education Page search engine, powered by Google™. GoVenture World 106 EntreOasis.com Page simulation software A massively multiplayer online game Your central source GoVentureCourses.com 106 (MMOG) that enables thousands of of information, resources, Free e-learning courses online. people around the world to compete and social networking for Page and collaborate. Be an entrepreneur, the global entrepreneurship community. MyFirst 104 investor, lawyer, or marketer. Sponsored by Cisco™. Fun, educational software for babies and toddlers — ages 0 and up. Online
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 77 Suitability by Grade Level and Age
Suitable • Ideally Suitable Preschool Elementary Middle School High School & College University Adult Page Business Basics & Entrepreneurship Lemonade Stand simulation software • 91 Lemonade Stand MOBILE simulation software • 91 Micro Business simulation software • • 92 Accounting simulation software • • 93 Entrepreneur simulation software • • • 94 Entrepreneur board game • • • • 90 Small Business simulation software • • 95 Big Business Marketing simulation software • • 96 Any Business simulation software • • 89 World MMOG simulation software • • • 97 Money, Finance, and Investing Point of Sale software • • • 102 Stock Market simulation software • • • • 100 Investment simulation software • • • 101 Financial Literacy simulation software • • 98 Personal Finance simulation software • • 99 Health & Wellness Health gamified ebook • • • • • 103 Design your Own Simulation Any Business simulation software • • 89 Build your own customized games and learning simulations Simulation Designer software quickly and easily, without programming. 105 Early Learning MyFirst software • 104 Other Products and Services GoVentureOasis.com & GoVentureCourses.com • • • • 106 Gamified Learning Newsletter For teachers and trainers. 106
EntreOasis.com and GoVentureSearch.com For students, teachers and trainers. 106 Customized, co-branded, or completely new games and simulations Custom Games & Simulations can be created to fit your training and marketing objectives. 107
78 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Suitability by Subject and Depth
•••• Excellent ••• Very Good •• Good • Some Big Business Marketing Lemonade Stand Lemonade Stand Lemonade MOBILE Business Micro Accounting Entrepreneur Entprepreneur GameBoard Small Business Business Any MMOG World Market Stock Investment Literacy Financial Finance Personal Finance Personal Game Card of Sale Point My First Health Designer Simulation
Subject
Business ••• ••• ••• ••• ••• ••• •••• ••• ••• •••• • • • • •
Entrepreneurship ••• ••• ••• ••• •••• •••• •••• •• ••• •••• • • • • •
Marketing • • •• •• ••• •• •••• •••• •••• ••••
Investing • • • • • • • • •• ••• ••• •••• •• ••••
Finance • • • • •• •• ••• ••• ••• •••• ••• ••• •••• •••• ••• •
Economics • • • • •• •• •• ••• ••• •••• •• •••• ••• •••• • •
Accounting •• •• ••• •••• ••• •••• ••• ••• ••• ••• • • •• •• • ••
Math •••• •••• ••• ••• •• •••• •• •• •• •• •• •• •• •• • •• •• content your Uses
Career •• •• •• •• ••• ••• •• •• •• ••• •• •• ••• ••• ••
Work-Life Balance • • • • •••• ••• •• • • •• •• •• topics health and wellness 50+ fundamental Covers
Life Skills • • • • •••• ••• ••• • • •••• • •• •••• •••• •• •
Health & Wellness ••••
Content Level
Introductory •••• •••• •••• •••• ••• •••• ••• ••• ••• ••• •••• ••• •••• ••• •••• •••• •••• ••••
Advanced Concepts • • •• •• ••• •• •••• •••• •••• •••• • ••• •••• •••• •• • •• Education Standards For a detailed list of Activities, Topics, and Outcomes covered by each GoVenture program, visit www.GoVenture.net
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 79 GoVenture Resources and Information
Unlike conventional educational resources, games, and Internet websites, GoVenture offers a comprehensive learning experience. Programs are combined with extensive learning resources for quick and easy integration into self-directed or facilitated learning environments. Simulation Software Performance Evaluation Sophisticated simulation software that combines Detailed performance report and scoring system entertainment elements of leading-edge gaming, within each program, enabling the instructor or artificial intelligence algorithms that mimic real life, and student to review and print reports. advanced learning design principles. Instructor Guide Subject Book How to use the GoVenture program in a classroom, A concise, easy-to-read illustrated guide on the specific computer lab, or other facilitated learning environment. subject: from entrepreneurship to business to finance E-learning Course to life skills. Free e-learning courses online. Training Video and Software User Guide GoVentureOasis.com and Value Option Subscripton An overview of the simulation to help you begin using Free resources for gamified learning, and support and it quickly and confidently. networking for users of GoVenture. Learning Guides and Activities GoVentureSearch.com Lesson plans and exercises to support and reinforce key The business and money education search engine, learning topics. powered by Google™. Test Bank Gamified Learning Newsletter A list of useful questions and answers for building tests. News, articles, and tips delivered to your inbox.
Learning Simulation Performance Software Subject Instructor Guides Test Bank Software Evaluation User Guide Book Guide & Activities Lemonade Stand Lemonade Stand MOBILE Micro Business Accounting Entrepreneur Small Business Big Business Marketing Any Business World MMOG Stock Market Investment Financial Literacy Personal Finance Point of Sale Health MyFirst Simulation Designer Board Game
80 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Licensing Details There are various licensing options to choose from, including Individual/Home, K-12 Education, Postsecondary Education, Government and Nonprofit, and Business. For pricing and ordering details, please visit www.GoVenture.net or contact us.
System Requirements
GoVenture products are designed to work on modern and older computers. They have been used successfully for many years on thousands of computers, systems, and networks. For system requirements, visit www.GoVenture.net
Pricing and Ordering Various licensing and pricing options are available, making GoVenture products affordable for all. See page 108.
Customer Support We are committed to providing our customers with the highest quality support. Your questions are handled by the actual team that develops our products, not a call-center. Toll-free telephone (with no long waits on hold), email, and fax assistance are available. We’ll respond to your questions promptly and work with you to resolve any difficulties. And, we are happy to answer your non-technical, product-integration questions too. Access free resources right now!
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www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 81 GoVenture for you … Education
Teacher “I wish I could improve my students’ desire to learn, to participate in class, and to become more active learners. My curriculum offers limited flexibility, but I want to prepare students for success in the real world. If only they could experience the day-to-day realities of the workplace and what their lives might be like in the future.”
consumer sciences, economics, math, and more! The growing GoVenture product line offers a variety of exciting educational experiences.
Education and a desire to learn are key ingredients for External Exposure success — both in school and in life. A student’s desire comes GoVenture is on the leading edge of education and offers the from interest. Interest comes from understanding. Understand- type of activity that generates student excitement. Students ing comes with experience. Students are far more likely to will often talk about the “cool program” they are using at participate in class discussion and ask insightful questions school with friends and parents. Studies show that parents when they understand not only the "how," but also the "why." want their children to learn more real-world business and life Lectures and textbooks become instantly transformed into skills at school. And businesspeople seek to sponsor programs valued sources of information when supported with real-world that bring such concepts to the classroom. experience. Increased Enrollment GoVenture has been designed to be suitable for a variety Enrollments in programs and schools that use GoVenture of instructional approaches and levels. Whether the need is to products are sure to increase. GoVenture relates to students in create a completely new curriculum or to enhance an existing a format that they are comfortable with and excited by. one, GoVenture offers a successful and valuable experience for Ease of Use instructors and learners, in youth and adult education. GoVenture is easy to use. Teachers are provided everything needed for easy integration in the classroom, including full Popular with Students and Teachers customer support after the sale. There are many stories to tell: students arriving early to class and leaving late just to use GoVenture; teachers encour- Minimum Risk aged by a change in attitude with students at risk; students No one likes the idea of trying something new that may not engaged in their learning and eager to ask insightful questions work. GoVenture has been used in schools, colleges, universi- spurred by the real-world experience that GoVenture provides. ties, homes, career centers, and businesses for many years, GoVenture speaks to students at all levels — whether book- throughout North America and in many countries around the smart, street-smart, or somewhere in between. And it’s perfect world. GoVenture is built on a robust technology foundation for teachers as well — it includes everything needed for easy that is highly flexible for use in any computer environment. integration into any course or curriculum. GoVenture provides GoVenture has won numerous international awards and is an encouraging foundation for educators who may be new to represented by the top education and technology companies teaching their subject, and a perfect curriculum enhancement in the world. for veteran educators. Affordable Cross Curriculum Benefits A variety of affordable pricing options are available to suit all GoVenture products are versatile! Unlike most other school budgets. GoVenture products cost less than many text- educational resources, GoVenture simulations can be used in books. And, GoVenture is an investment that can be leveraged a variety of courses and initiatives, including business, in several different subject areas. marketing, entrepreneurship, finance, career, family and
82 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Principal or Administrator Set your curriculum standards to adopt one or more GoVenture products throughout your region and take advantage of significant benefits:
Curriculum Consistency 6 GoVenture benefits for educators and learners By standardizing on a single product or product family, • Realistic Experiencial Learning curriculum outcomes and teaching methods become more • Engaged Classes consistent across all schools. Consistency leads to improved • Higher Test Scores quality, fewer problems, and greater efficiency with cur- • Increased Enrollments riculum delivery, while at the same time increasing student • Curriculum-Matched Resource performance on local and standardized tests. • Experiences that match the other exciting digital activities students engage in every day. Support System With all your schools using GoVenture, teachers can share 7 ways GoVenture is ideal for education success stories, self-developed resources, and solutions to • Suitable for all ages and levels any specific challenges that may arise. Technicians will also • Online, CD, and Network versions be spared the need to pre-qualify and continually install new • Automated Student Evaluation software. • Minimal Setup and Management • Flexible Licensing Options Cost Savings • Very Affordable By standardizing on a single GoVenture product or product • Many Simulations to choose from family, volume purchase discounts can be achieved, and additional value-added services considered, such as on-site You can use GoVenture as an enhancement to what you are training, support, and customized resources. already doing, or as a complete curriculum replacement. It’s flexible to fit your specific needs.
Student
“I wish my studies were better related to the real world. Even if I do well in my studies, I feel that when it’s time for me to look for a job, I will not have the experience or conf idence needed to succeed.”
The classic “catch-22” — You cannot get a job because you do not have experience. You cannot get experience without a job. At this point in your life, it is difficult to see how your education will be of value to you in the real world. Experience could help you better relate to your studies and better prepare you for a career path.
Break out of the catch-22 scenario and have fun at the same time! GoVenture simulations are highly effective learning programs that are so realistic you sometimes forget that you are gaining valuable knowledge and experience. Only GoVenture enables you to experience the real world in a fun and risk-free manner. Home user licenses make GoVenture affordable for everyone!
www.GoVenture.net | 1-800-331-2282 GoVenture educationalGoVenture gameseducational and simulations games and simulations 8383 GoVenture for you … Corporate Training
As a manager, you know your organization can greatly benefit from increased knowledge across all job families. You Manager have likely already made a commitment to provide additional learning opportunities to all employees. But you are not as “Competition is increasing, but so are our concerned about delivering courses as you are about improv- opportunities for growth. I wish my employees ing performance — in your employees and throughout your organization. In the end, that is what the training investment is had the experience they need to make better all about. And the one single human resource that improves decisions — ultimately to improve organizational performance is experience. Whether for sales, marketing, cus- performance. Training is an investment tomer service, operations, or leadership — experience is what sets people and organizations apart: the more you have, the I’m willing to make, more likely you are to succeed. but the benefit Imagine an organization where every employee must be clear.” shares a common vision and makes decisions like an experienced businessperson. Imagine a GoVenture business simulation modeled after your own organization, enabling all employees to take on the role of their customer, manager, or the CEO. The result is a learning experience that provides employees with instant knowledge, wisdom, and empathy. Nearly any employee task, departmen- tal procedure, organizational process, or business skill can be simulated. Organizational best practices and behaviors of top-performing employees can be modeled and integrated throughout an organization. Simulations can provide front- line workers and senior management the ability to explore and understand the critical elements and success factors of a business — enabling everyone to share a mental model of the entire organization. With a raised level of common understanding, a multitude of benefits follows — increased performance, morale, loyalty, opportunity, and success!
Simulation Maximizes ROI Simulation-based learning offers clear and compelling Retain More Knowledge benefits when compared to conventional learning approach- It’s one thing for people to gain new knowledge but quite an- es, maximizing the return on investment of your training time other for them to apply what they have learned when they need and dollars. to perform a specific task. Conventional learning pushes informa- tion at learners, requiring memorization on a “just in case” basis. Learn Faster Simulation-based learning enables learners to acquire knowledge People learn faster when trained using simulation because when it is needed — when they are faced with a challenge or they are completely immersed in the skills, tasks, or processes want to learn more. Knowledge is provided when learners are that they are trying to master. Simulation can accelerate the most ready, psychologically and emotionally, to receive new consequences of any action taken and allow a learner to knowledge and connect that knowledge to action. immediately experience the impact of the decisions they are making. This substantially reduces training time. The more knowledge learners retain from training programs, the more capable they are of applying this new knowledge on the job. The faster people learn, the lower the training costs and the This can have a dramatic impact upon the returns generated by less time spent away from current tasks and responsibilities. investments in training. 8484 GoVenture educationalwww.GoVenture.net games |and 1-800-331-2282 simulations GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Trainer “Expanding classroom training is beyond our budget. eLearning has improved accessibility, but low participation and completion rates are hindering our progress. Training is critical to our organization, and I need to deliver what our people need, when they need it.”
As a trainer you know that training is not just about deliver- ing as many courses as inexpensively as possible — training is about improving performance. And unless the training pro- vided is of high quality and delivered properly, performance will not improve and no return on investment will be realized. If training is to be successful for the individual, it must be compelling to the learner at a personal level. And for training to be successful at an organizational level, it must improve on-the-job performance. The answer: GoVenture simulations. In short, GoVenture enables people to gain years of Technology advancements have changed where and when experience in minutes. Experience cannot be gained we learn, but they have not improved how well we learn. GoV- through the use of conventional training methods. Books, enture accomplishes all three because it can be delivered via courses, and seminars are too often ineffective and inefficient, CD-ROM or the Internet, enabling anywhere, any time access, and highly touted eLearning is often no better than “eReading,” and it takes advantage of computer technology to provide a basically delivering text and graphics through the Internet with very unique and compelling learning experience: little thought given to the quality of the learning experience. • Engaging learners emotionally and intellectually so GoVenture simulations make learning exciting by combining that they want to learn. education, entertainment, and technology to provide highly • Enabling learners to learn faster and retain more of visual, interactive, and engaging learning experiences. For the what they learn. individual, this means a greater likelihood of participating in • Accommodating different interests and learning styles. and completing the training. For the organization, this means • Equipping learners with relevant, immediately employees who have gained experience, and made mistakes applicable knowledge. inside the simulation, not in the real world. The bottom line: • Developing problem-solving skills that are transferable simulation improves performance unlike any other type of to other situations. learning method, and many now believe it to be the next evolution in training.
Understand the Relevance of Knowledge not even perceive the sophisticated pedagogical foundations With simulation, learners are immersed in realistic scenarios. As upon which the best simulations are built. a result, the relevance of what they are learning is immediately apparent. Learners are provided with an opportunity to experi- It is not enough just to make training opportunities available — ment in a risk-free environment while immediately experienc- they must be compelling enough to motivate people to want to ing the consequences of their decisions. This enables them to invest the time and effort necessary to truly improve performance. understand how the knowledge they are gaining applies to Training that does not excite people or is perceived as boring will their jobs and lives. have limited effectiveness. Knowledge without an understanding of how to apply that knowl- Performance-Focused edge directly in the real world is a wasted investment. Training is not about merely delivering and participating in courses. Training is about improving performance. The com- Engaging and Enjoyable Experience mon ingredient for improved performance by individuals and Highly visual environments and realistic situations make learn- organizations is experience — the more you have, the more ing with simulation an extremely engaging and compelling likely you are to succeed. experience. Because of the game-like nature of the experience, simulation is almost always described as entertaining and fun. When individual and organizational performance improves, ev- Most people will enjoy the experience so much that they may erything else follows: revenue, profit, morale, loyalty, opportunity, www.GoVenture.net | 1-800-331-2282 and success. GoVenture educational games and simulations 85 GoVenture for you … Home Learning
Skills for Success In Life Parent Unlike books, courses, and seminars, GoVenture “Why is it that my children know simulations enable people to gain years of business and life experience in minutes — experience that more about combat and sports provides a foundation of knowledge that enables than they do about business and individuals to realize their potential, both in terms life skills?” of what is possible and the wisdom of how to make it happen.
Most people agree that the critical life skills, the so-called “soft” skills, are the most difficult to teach or learn. GoVenture addresses this challenge head- on, by immersing learners in a simulated world Simple — it’s the games that they play. But it doesn’t of experience that transcends the limitations of have to be that way. You can help them gain important life traditional teaching and learning approaches. skills while having fun, with GoVenture! Here are some of the life skills that can be gained Similar to popular video games, GoVenture simulations by using GoVenture:
are visual, interactive, and exciting. They are also designed to • Self-esteem deliver a sound educational experience. By using GoVenture, • Decision-making your children can quickly gain many of the important skills • Problem-solving that are needed for success in life. Unlike books, courses, and • Critical thinking seminars, GoVenture simulations enable your children to gain • Creative thinking experience and a foundation of knowledge that enables them • Organization to realize their potential, both in terms of what is possible and • Stress and time management the wisdom of how to make it happen. Home user • Planning licenses make GoVenture affordable for all! • Risk management • Team building • Leadership
Lifelong Learning “I want a new career, or at least to advance on the career path I’m on now, but my experience is limited. I can’t just quit what I’m doing, and I don’t have the time or money to spend on more courses just to f ind out what might be right for me.” It’s a big world — full of pitfalls and opportunity. Self-awareness and understanding what is possible are half the battle. You want to learn but need to learn quickly and inexpensively. You might even want to experiment a bit, find out what is right for you, then dive in. But first you need experience: experience to help you better understand the direction you should take and to help you map the shortest route to success.
Improve your knowledge, skills, and experience in a fast, affordable, and risk-free manner! GoVenture enables you to acquire important skills that will help you throughout your life and career. Whether learning about business, entrepreneurship, or personal financial management, you gain the valuable experience you need to make wise decisions today and in the future.
8686 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 GoVenture for you … Economic Development
Economic Development Professional “I help build economies at the grass-roots level. It all starts with education. The more we can provide, and the faster we can provide it, the greater the chance and the impact of success.” Delivering education, or transferring knowledge, can pose a significant challenge, particularly in developing economies. Distance, language, culture, literacy, and the avail- ability of resources are all variables that must be addressed. You know the limitations. You need to provide learning that is grounded, relevant, and delivered in an efficient manner — the more visual and realistic, the better. Conventional learning alone will not suffice — because when it comes to success in business, there is no substitute for experience. GoVenture strengthens and extends the reach of your programs by: Imagine enabling an individual, community, or • Compressing the time required to gain experience from entire nation to gain years of business experience in years and months to hours and minutes. minutes — immediately realizing the benefits of a • Offering a fun and engaging experience that appeals to both free-market economy. youth and adults, in facilitated or self-directed learning. Facilitate entrepreneurship and small business development • Acting as the core element within a training program, or like never before! GoVenture enhances business and economic as a valued supplement. development programs by helping you increase awareness, GoVenture improves business and life success with a risk-free promotion, and reach of your training, support, career environment that helps your clients avoid common mistakes by transition, personal skills development, and employment immediately immersing them in the decisions and challenges programs and strategies. Only GoVenture enables you to pro- of a virtual world before they address them in the real world. vide your clients with years of business and life experience in minutes and the authentic wisdom that normally only comes GoVenture enhances personal success by going beyond from on-the-job or life experience! traditional training, by fostering the development of critical business and life skills such as creative thinking, problem GoVenture enhances business, finance, and economic solving, decision making, leading, organizing, planning, time development programs, including: management, team building, and balancing the competing • Awareness and promotion • Personal skills development demands of work and life. • Training and support • Youth and adult employment strategies • Career transition initiatives • Urban and rural development
Business, Banking, and Financial Services Business Service Centers Banking and Financial Services Good business managers and successful owners are not “born” Small business owners can pose a significant service challenge — they must be trained in a number of business, manage- to financial institutions. They often require a great deal of ment, and interpersonal skills. Would-be businesspeople need attention, to the point of making them the least profitable to experience the thrills and challenges of running a business segment of the commercial market — but one which cannot before they do so in the real world. be ignored. GoVenture provides the experience necessary to gain valuable Financial institutions can provide customers with a successful knowledge in starting and running a business without the and valuable financial training experience by directing them risk of failure. Learn about accounting, finance, marketing, to GoVenture. They can also use GoVenture with their own human resources, inventory management, and a wide range employees as a customer empathy tool. The result: increased of life skills. customer service, lower costs, additional revenue opportuni- ties, and competitive differentiation. www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 8787 Business and Entrepreneurship Money, Finance, and Investing
Page Page Page Page 91 92 100 101 Lemonade Stand Micro Business Stock Market Investment simulation software & MOBILE and Accounting simulation software simulation software simulation software CD • Network CD • Network • Online CD • Network • Online
Page Page Page Page 90 94 98 99 Entrepreneur Entrepreneur Financial Literacy Personal Finance board game simulation software simulation software simulation software CD • Network CD • Network • Online CD • Network • Online Point Page Health & Wellness of 102 Sale software CD
Page Page Page Personal 96 103 95 Finance Small Business Big Business Marketing Page GoVenture Health card 102 simulation software simulation software game gamified ebook CD • Network • Online Online CD • Network • Online
Design Your Global Multiplayer Free Resources Own Simulations Page Page 97 MyFirst for children 104 Simulation Gamified Learning Designer Newsletter Page software 105 Page GoVentureSearch.com 89 Custom Any Business GoVenture World GoVentureCourses.com Games & simulation software simulation software GoVentureOasis.com Page Simulations Online Online Page 107 EntreOasis.com 106
88 www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Create a business simulation for ANY product, ANY industry, and ANY market.
GoVenture Any Business is a revolutionary new Management and highly customizable business simulation where players manage companies on their own or in teams. Review budgets, manage HR, The Simulation Manager (usually an instructor) set level of ethics, blog in your Strategy Journal, and run sales designs the simulation using a simple point-and-click forecasts. Monitor news and form. Build simulations that model current events, messages. Call virtual advisors. historical successes or failures, or to target specific challenges or learning outcomes. Define ANY product, ANY industry, and ANY market, or choose from various preset scenarios. Determine Products product type, product features, human resources, Set product price, determine market size, customer psychographics, currency,
units to manufacture, and Business and Entrepreneurship unexpected events, and much more. Once the monitor inventory. Invest in simulation is set up, players can join and compete research and development to individually, in teams, or head to head. differentiate your product. The objective is to operate a successful business by manufacturing and marketing a product line, while competing with other businesses managed by human and/or computer players. Monitor revenue, profit- Sales & ability, market share, brand value, equity, and more. Marketing The simulation plays in preset periods set by the Invest in advertising and Simulation Manager. Each period, players must sales promotion to help decide where to invest: manufacturing, research and build brand equity. Enter development, human resources, sales promotion, new territories to expand brand advertising, price discount advertising, market your market opportunity. research, and more. Players set product prices, choose their business approach to ethics, and decide on Customers & whether to distribute into one or more markets. Competitors Market Research and Financial reports are available to aid analysis and decision making, and a virtual Purchase and review market management team provides real-time business advice. research reports to analyze the market and competition. The market is dynamic, with each business affecting the overall results. Players must manage their own Simulation software Simulation strategies while monitoring competitive positioning, actions, and other market forces that arise. | Highly Features Customizable • Online subscription, accessible from any Flash-enabled Internet browser. • Highly customizable, yet quick and easy to set up and manage. Define any product, any • Share and trade your custom simulations with other Simulation Managers. industry, and any market • Players can be assigned to work individually or in teams. using a simple point-and- • Allows individual play or asynchronous multiplayer competition. click form. • Can be played in a few hours or over several weeks/months. Business Any • Performance Evaluation and Scoring built in.
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 89 A unique board game designed specifically for gaining business ownership skills in a fun, educational context.
The GoVenture Entrepreneur Board Game combines the best of your favorite board games into a business context where you run your own business and compete, collaborate, and negotiate with other players. Game play is designed to
Business and Entrepreneurship recreate the real-life thrills and challenges of entrepreneurship in a fun and educational social learning experience. Activities are expertly designed to enable you to experience the true challenges of entrepreneurship, while at the same time, provide an engaging and experiential group learning opportunity. Unlike books, courses, seminars, or common “opoly”-style business games, GoVenture brings learning to life. The board game format enables a Activities include: type of group learning which may be difficult to • Buying, Pricing, and Selling Products (called “Gwidgets”) capture using role-playing exercises or software- • Managing Employees based business simulations. • Paying Expenses • Managing Cash Flow • Investing in Product Quality and Marketing (Brand) • Negotiating with other players • Interacting with other players through question and Board GameBoard
| answer, drawing, charades, trivia, word puzzles, and more! Need help choosing the right product? • Balancing work and life Turn to page 78 • Evaluating Success by Calculating Equity • Preparation of Balance Sheet and Profit and Loss statements (optional) • Accounting General Journal and General Ledger Turn to the RESOURCES section on page 80 for a detailed (optional) list of all the materials included with this game. • and much more! Entrepreneur
90 www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Learn the basics of business in an easy and fun learning simulation!
Price, Recipe, GoVenture Lemonade Stand is an easy-to-use Inventory simulation that introduces you to the experience of running your own lemonade stand business. It’s the perfect first step for children or even adults who need to start with the basics of running a business. It also offers the opportunity to apply concepts in other subjects such as math, finance, career, or general life skills in a fun business setting. GoVenture Lemonade Stand is fun and easy. Like a flight simulator for business, GoVenture • Set the price of your lemonade by clicking the price box.
Lemonade Stand puts you in the role of a budding • Set the recipe by dragging the slider. Business and Entrepreneurship entrepreneur selling lemonade. You must decide (Sweet and lemony is best, but more expensive to make.) the price of your lemonade, the recipe (sweet and • Purchase inventory needed to make the lemonade. lemony is the best seller!), and manage your inven- Be sure to check the weather forecast to determine how busy you might be. (Hot and sunny days are best.) tory (lemons, sugar, and cups) in order to maximize • Open for business and watch what happens! profits. And, don’t forget to keep an eye on the weather. It’s easy to use, visual, interactive, and fun! Ideal for Youth and Adults, Learners and Open for Instructors ... GoVenture Lemonade Stand is ideal Business for youth and adults in self-directed or facilitated learning environments. GoVenture Lemonade Stand is also the perfect complement to any business course or curriculum.
GoVenture Lemonade Stand Advantages • The simplest and easiest-to-use business simulation. Start and play immediately. Watch people as they walk by your lemonade stand. • Addresses key business concepts, including Will they stop and buy? Have you ordered enough inventory? pricing, product quality, inventory management, Will they find your lemonade Is your price too high, or too low?
weather, customer service, and profitability. tasty or yucky? It’s up to you to find out! software Simulation
• Can be used to enhance training in marketing, Will the weather be good? | entrepreneurship, business, finance, economics, career, family and consumer sciences, math, and other subjects. Performance Your results are displayed at the end of each day: Turn to the RESOURCES section on page 80 Free MOBILE Version • Number of customer served for a detailed list of all the materials Free Mobile version for included with this simulation. any Flash-enabled PDA • Sales Revenue or cell phone! • Cash • Success Rating Free Trial Do it all over again the Lemonade Stand Lemonade Video demo and trial version are next day. on CD and www.GoVenture.net
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 91 Learn the basics of business in an easy and fun learning simulation!
Market GoVenture Micro Business is an easy-to-use Choose a location for your simulation that introduces you to the experience of cart. Review daily news running your own micro business. It’s the perfect first and weather reports. step for younger students or adults who need to start Monitor competitors. with the basics of running a business. It also offers the opportunity to apply concepts in other subjects such as math, accounting, career, or general life skills in a fun business setting. Schedule Like a flight simulator for business, GoVenture Choose the hours you Business and Entrepreneurship Micro Business puts you in the role of the owner of a will be open for business. mobile business cart, where you must decide what products to sell and where and when to sell them in order to maximize profits. It’s easy to use, visual, interactive, and exciting! Choose to sell hot dogs, clothes, popcorn, jewelry, ice cream, or electronics. Manage all the key aspects Products of your own virtual business — price your products, buy inventory, advertise, review financial statements, Set product prices. Review hire employees, manage schedules, and more. and order inventory, while considering cost, quality, Monitor your success by evaluating profitability, and storage space. market share, and customer satisfaction. Try your business skills on your own, against your friends and classmates, or compete with the com- puterized businesses in the simulation. Gain practical Employees experience so you have the confidence to explore starting and running your own business! Hire up to three employees when needed to help serve Play again and again — every new simulation you customers. run is different! Simulation software Simulation
| Need help choosing the right product? Turn to page 78 Advertising Turn to the RESOURCES section on page 80 for a detailed Advertise in the newspaper, list of all the materials included with this simulation. on the radio, or hire a busker. Free Trial Micro Business Video demo and trial version are on CD and www.GoVenture.net
92 www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Gain practical accounting skills Learn the basics of business in while running a virtual business in a an easy and fun learning simulation! realistic and fun learning simulation!
Market GoVenture Accounting simulation enables you to gain practical accounting skills while running a virtual business. More than learning basic book-keeping, GoVenture Accounting puts you in the role of a business owner where you can directly experience the impact and importance of accounting in a business. Schedule Practice makes perfect! Knowing the mechanics of accounting does not
necessarily mean one has a strong understanding Business and Entrepreneurship of accounting as a fundamental foundation of business and finance. Accounting entry window With GoVenture Accounting you learn by doing. The simulation will not proceed until you make the correct entry. Every transaction is entered in the context of a real If you get stuck, you have two options: business situation – a business that you operate Products for days, months, or years. View Hint How it works Basic information is displayed to help you better understand GoVenture Accounting is a modified version the current transaction. of GoVenture Micro Business with an enhanced Show Answer accounting module that allows you to make The answer will be provided for you. accounting entries manually. The manual accounting features of GoVenture In order to minimize use of the above options, the number of times Accounting can be turned ON or OFF. When they are accessed is tracked and displayed in the simulation Employees turned OFF, all accounting entries are made Performance Report. automatically by the computer (as they normally This allows an instructor/facilitator to determine if the learner is doing are with GoVenture Micro Business). the transactions correctly on his own and making positive progress as the When turned ON, you have to make each simulation continues. accounting entry manually, at the moment a financial transaction occurs while running your Financial Reports, such as Balance Sheet, Income Statement, General Simulation software Simulation virtual business. See sidebar. Journal, General Ledger, and several others, are created automatically by
the simulation, based upon the accounting entries posted. Instructors | Advertising can assign additional learning activities external to the simulation using Need help choosing the right product? spreadsheets and other approaches. Turn to page 78 Simulation Details Free Trial For full details of this program, review GoVenture Micro Business.
Video demo and trial version are Turn to the RESOURCES section on page 80 for a detailed Accounting on CD and www.GoVenture.net list of all the materials included with this simulation.
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 93 The most realistic entrepreneurship simulation ever!
GoVenture Entrepreneur is a highly visual and Business Startup realistic entrepreneurship simulation that recreates the minute-by-minute and day-to-day experiences involved in starting and running a small business. Like a flight simulator for business, GoVenture Entrepreneur puts you in the role of founder and CEO of your own virtual business, while engaging Business Profile Personal Profile you in realistic situations and problems. It’s easy to use, visual, interactive, and exciting! Business and Entrepreneurship Choose to start a restaurant, clothing store, or GoVenture sports store. Manage all aspects of your own virtual City business and personal life — price your products, order inventory, conduct advertising initiatives, review financial statements, write checks, hire and fire employees, manage schedules, allocate time for sleep and family, manage personal stress, and more. TV Station Radio Station Monitor your success by evaluating profitability, Print Shop customer satisfaction, employee morale, personal Business Card Maker Accountant goals and assets, and more! Bank GoVenture City Lawyer Gain practical experience so you have the confidence Business Center to explore becoming a real entrepreneur. Play Work & Home again and again — every new simulation you run is different! Compare GoVenture Entrepreneur and GoVenture Small Business • Small Business focuses more on strategy and automates some business operations. It includes additional marketing, sales, financial, and competitive options. Entrepreneur has a greater focus on daily business and personal activities, including Work Home family and home life. Simulation software Simulation • Entrepreneur uses more graphics, animation, and video, and may be more
| appealing to youth. Accounting • Each has different business types. Computer Telephone • Small Business offers real-time head-to-head competition whereas Entrepreneur Fax only allows comparison of scores. Employees Desk Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this simulation.
GoVenture does more than help you learn about business.
Entrepreneur Free Trial Video demo and trial version are It enables you to feel the thrills and challenges of on CD and www.GoVenture.net being an entrepreneur!
94 www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Experience the thrills and challenges of small business in a realistic and fun learning simulation!
Management GoVenture Small Business provides the fastest and Manage your business. most effective business training ever. Whether you Monitor sales, cash, want to learn about business, start your own business, customer satisfaction, or improve the basic business skills of your students, employee morale, and clients or employees, GoVenture is for you! other success variables. GoVenture Small Business is a realistic business simulation that recreates the day-to-day experiences involved in starting and running a small business. Products & Like a flight simulator for business, GoVenture Small Inventory
Business puts you in the role of founder and CEO of Business and Entrepreneurship Set product prices. Adjust your own virtual business, while engaging you in for market demand and realistic situations and problems. It’s easy to use, competition. Review and order visual, interactive, and exciting! inventory, while considering Choose to start a café, sandwich shop, ice-cream cost, quality, and reliability. parlor, or music store. Manage all aspects of your own virtual business — price your products, order Sales & inventory, conduct sales and marketing initiatives, Marketing review financial statements, hire and fire employees, Review customer, manage schedules, and more. Monitor your success competitor, and market by evaluating proftability, market share, customer research, develop and satisfaction, employee morale, personal goals, implement a strategy, and and more! purchase advertising. Try your business management skills on your own, against your friends and classmates, or compete Human with the computerized businesses in the simulation. Resources Gain practical experience so you have the confidence Review resumes. Hire or to explore starting and running your own small fire employees. Manage business. Play again and again — every new employees and morale. Simulation software Simulation simulation you run is diferent! Adjust compensation and benefits. | Need help choosing the right product? Turn to page 78 Operations & Turn to the RESOURCES section on page 80 for a detailed Finance list of all the materials included with this simulation. Set hours of operation. Schedule employees. Review Free Trial business plan. Change Video demo and trial version are location, site, or equipment. Small Business on CD and www.GoVenture.net Pay bills, manage cash, and raise money. www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 95 Experience big business marketing in an online multiplayer simulation.
Management GoVenture Big Business Marketing is an educa- tional business simulation where you are the CEO Review budget details, set or Vice President of Marketing of a medium-large level of ethics, review events, and record your decisions. beverage company. Your objective is to build a successful business, as defined by factors such as revenue, profitability, market share, brand value, equity, and more. To build a successful business, you must manufacture Products and market a product line, while competing with Set product price, determine Business and Entrepreneurship other businesses managed by human and/or computer players. units to manufacture, and invest in research The simulation plays in quarterly increments for up to and development. five years. Each quarter, players must decide where to invest: manufacturing, product quality, innovation, sales promotion, brand advertising, or price discount advertising. Players set product prices, choose their Sales & business approach to ethics, and decide on whether Marketing to distribute into international markets. Market Invest in advertising and Research and Financial reports are available to aid sales promotion to help analysis and decision making, and a virtual business build brand equity. Enter advisor window provides helpful suggestions. new territories to expand The market is dynamic, with each business affecting your market opportunity. the overall results. Players must manage their own strategies while monitoring competitive positioning, Simulation software Simulation
Customers & actions, and other market forces that arise.
| Competitors Features Purchase and review market • Online subscription, accessible from any Flash-enabled Internet browser. research reports to analyze • Quick and easy to setup and manage. the market and competition. • Market conditions are highly customizable by the Simulation Manager. • Players can be assigned to work individually or in teams. • Allows individual play or asynchronous multi-player competition. • The simulation advances in quarterly increments and can be played in a few hours or over several weeks/months. Finance • Performance Evaluation and Scoring built-in. Review the financial Turn to the RESOURCES section on page 80 for a detailed details and performance list of all the materials included with this simulation. of your business. Free Trial Big Business Marketing Video demo on CD and www.GoVenture.net Contact us for a free trial
96 www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Massively Multiplayer Online Game (MMOG) for Business
GoVenture World is a Massively Multiplayer Online Game (MMOG) that enables thousands, or potentially millions, of players around the world to play the game simultaneously, competing and collaborating with each other. The objective of the game is to build a successful business, as defined by factors such as revenue, Products profitability, market share, brand value, stock price, and more. To build a successful business, you must
compete with businesses for resources and market Business and Entrepreneurship share, while collaborating with other businesses to manufacture, acquire, and sell products or services. More than an entrepreneurship simulation, GoVenture World is an entire business world. Players can choose to start manufacturing or Sales & retail businesses. They can choose to be lawyers, Marketing protecting intellectual property and mediating disputes. They can be marketers, helping companies promote their products and services. And, they can be investors, providing debt or equity financing to other businesses, or purchasing stock on the GoVenture World stock exchange. This MMOG is strictly business Customers & Unlike the high majority of MMOGs today, which Competitors are primarily combat and fantasy-based experiences, GoVenture World is business-focused. It is specifically designed for corporate training, education, home learning, and casual gaming. Game play focuses on Simulation software Simulation
strategy, decision-making, and collaboration, rather
| than avatars and 3D virtual environments. GoVenture World is a groundbreaking Finance learning experience! Simulation software Simulation Turn to the RESOURCES section on page 80 for a detailed list of all the materials included with this simulation. | Need help choosing the right product? For details visit Turn to page 78
GoVenture World GoVenture www.GoVenture.net World
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 97 Learn the basics of money management in an easy and fun learning simulation! Financial Literacy Your Life GoVenture Financial Literacy is a realistic simulation designed to help youth and adults learn Monitor net worth, financial about personal money-management decisions details, and overall progress on your Life Plan. Determine in a fun and educational manner. Like a flight if you will meet your financial simulator for finance and life, GoVenture Financial objectives, today and in the Literacy enables you to learn by doing. It’s easy to future. use, visual, interactive, and exciting! Establish your life plan, enter your financial informa- Income & Money tion — job, budget, home, transportation, and living Manage your cash flow. Money, Finance, and Investing Finance, Money, expenses — and then live your financial future for Monitor job income. Pay up to 10 years. Watch your savings grow and shrink Bills. Transfer money between based on the economy, your investment decisions, savings and checking and your personal spending habits. What kind of accounts. Invest your money, lifestyle will you be able to afford? Try GoVenture or gamble on the lottery. Financial Literacy and find out! Practice your money-management skills on your Lifestyle & own, or against your friends and classmates. Gain Expenses practical experience so you have the knowledge and ability to plan your own financial future. Choose your desired lifestyle and related expenses. Are you Play again and again — every new simulation you on your own or do you have run is different! a large family? Are you just getting by or living in luxury?
GoVenture Financial Literacy is an ideal introductory Assets simulation. For a more detailed and highly customiz- able simulation, try GoVenture Personal Finance. Buy a car, home, or other personal-use assets. Simulation software Simulation Apply for a car loan or
| home mortgage.
Need help choosing the right product? Turn to page 78
Liabilities Turn to the RESOURCES section on page 80 for a detailed Review your credit card list of all the materials included with this simulation. statement, home mortgage, car loan, and other debts. Free Trial Manage your credit rating. Financial Literacy Financial Video demo and trial version are File your income tax return. on CD and www.GoVenture.net
98 www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Learn the basics of money management Experience and plan your financial future in an easy and fun learning simulation! in a realistic and fun learning simulation! Personal Finance Your Life Life Plan GoVenture Personal Finance is a realistic Map out the key events in your simulation designed to help youth and adults learn personal future — marriage, about personal money-management decisions children, new home, cars, in a fun and educational manner. Like a flight major vacations, education simulator for finance and life, GoVenture Personal plans, retirement timetable, Finance enables you to learn by doing. It’s easy to and other personal objectives. use, visual, interactive, and exciting! Income & Money Establish your life plan, enter your financial Your Life information — income, expenses, assets, liabilities — Monitor progress on your and then live your financial future: 5, 10, 20, or and Investing Finance, Money, Life Plan. Record your education up to 50 years. Choose a job and manage your and training plans. Get married. salary, bills, credit card, bank accounts, and credit Have or adopt children. Take rating. Decide where to invest your money — a vacation. Retire. Determine savings account, stocks, bonds, mutual funds, and if you will meet your financial more! Watch your investments grow and shrink objectives, today and in the based upon the economy, your investment deci- future. Lifestyle & sions, and your personal spending habits. Will you be Expenses wealthy or bankrupt in the future? Can you afford Cash, Assets & to buy that new car or home today? Should you Liabilities invest in a rental property or the stock market? Pay bills. Buy a car, home, When can you retire? Try GoVenture Personal or other personal use assets. Finance and find out! Apply for a loan or mortgage. Practice your money management skills on your own, Manage cash and bank accounts. or against your friends and classmates. Gain practical Assets experience so you have the knowledge and ability to Income & plan your own financial future. Expenses Enter your income and Play again and again — every new simulation you expenses, and adjust these Simulation software Simulation
!run is diferent for changing jobs and family expenses. Manage your cash | Need help choosing the right product? flow. Determine if you can Turn to page 78 support your desired lifestyle. Liabilities Investments Turn to the RESOURCES section on page 80 for a detailed Invest in stocks, bonds, list of all the materials included with this simulation. mutual funds, and real estate. Or, you can try Free Trial gambling on the lottery! Video demo and trial version are Finance Personal on CD and www.GoVenture.net
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 99 Experience the thrills and challenges of the stock market in a realistic and fun learning simulation! Stock Market Companies GoVenture Stock Market is a unique software Learn about the 10 program designed to help youth and adults learn fictitious companies, each about the stock market in a fun and educational representing a diferent manner. Like a flight simulator for investment, industry sector. GoVenture Stock Market enables you to learn by doing without risking your investment dollars. It’s easy to use, visual, interactive, and exciting! Buy and sell in a virtual market. Try your investment Stocks skills on your own, against your friends and class- Review performance of Money, Finance, and Investing Finance, Money, mates, or challenge the computerized traders in the each stock. Follow price simulation. Learn how the market operates. Gain history, company events, practical experience so you have the confidence to and trading activity. explore the real stock market. More than just buying and selling from a trading account, GoVenture Stock Market allows you to research the companies, follow economic trends, Stock Market track stock performance, predict how news and .rumors will afect stock prices, and survive the un- Watch trades as they happen predictability of the market. Play again and again — Examine stock prices and the market index. Monitor news !every new simulation you run is diferent articles, press releases, and rumors. GoVenture Stock Market Advantages • Designed to educate, not overwhelm — easy to use for a single learner or entire class. • Flexible scheduling Accounts — start a new simulation at any time, pause it, save it, and return to it later. • Experience the ups and downs of economic cycles Review your investment — up to 10 virtual years. portfolio and track return on • Run from a CD-ROM, hard drive, or over a network. investment. Receive advice from your advisor, and buy and sell stock. Simulation software Simulation
Need help choosing the right product?
| Turn to page 78
Time Turn to the RESOURCES section on page 80 for a detailed Adjust how time advances list of all the materials included with this simulation. — from manually to auto- matically every few minutes Free Trial or seconds. Set the pace and Stock MarketStock Video demo and trial version are select the number of years on CD and www.GoVenture.net you want to play (up to 10).
100 www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Experience the thrills and challenges Experience in of the stock market in a realistic personal investing and fun learning simulation! a realistic and fun learning simulation! Investment Companies Markets GoVenture Investment is a realistic simulation designed to help youth and adults learn about Review market conditions personal investment decisions in a fun and educa- and past performance of various investment options. tional manner. Like a flight simulator for finance and life, GoVenture Investment enables you to learn by doing without risking your investment dollars. It’s easy to use, visual, interactive, and exciting! Stocks Decide where to invest your money — stocks, Economy bonds, mutual funds, real estate, or precious met- Review economic indicators in als. Buy and sell in virtual markets and watch and Investing Finance, Money, real time: economic growth, your investments grow and shrink based upon the interest, inflation, and unem- economy, and your investment decisions. Practice ployment rates. Adjust your your investment skills on your own, against your financial strategy according to friends and classmates, or challenge the comput- market conditions. erized investors in the simulation. Learn how the financial markets operate. Gain practical experience Stock Market so you have the confidence to explore real invest- Investments ment markets. Invest in stocks, bonds, More than just buying and selling from an mutual funds, real estate, and precious metals. investment account, GoVenture Investment allows you to research investments, follow economic trends, track performance, predict how news and rumors will affect prices, and survive the unpredictability of the markets and economy. Accounts Play again and again — every new simulation Investors you run is different! Review investment portfolio, performance, and return on investment for all players.
Need help choosing the right product? Simulation software Simulation Turn to page 78 | Time Time Turn to the RESOURCES section on page 80 for a detailed Adjust how time advances — list of all the materials included with this simulation. from manually to automati- cally every few minutes or Free Trial seconds. Set the pace and Video demo and trial version are select the number of years Investment on CD and www.GoVenture.net you want to play (up to 50).
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 101 Cash Register Process sales, accept pay- ments, make change, and print receipts of each Point of Sale transaction.
GoVenture Point of Sale is an easy-to-use software program that enables you to accept and record sales. Similar to an electronic cash register, it is ideal for managing real transactions of school and student- Inventory run businesses, events, fundraisers, and garage sales. Manage inventory levels It’s also an excellent training tool to allow students to if you wish. This feature add POS experience to their resumes. is optional. • Set up your own products, prices, and taxes. • Enter sales as they happen. • Calculate totals and change due. Reports
Money, Finance, and Investing Finance, Money, • Manage inventory. View and print reports on • View and print reports. sales and inventory. • Run it on new or old Windows computers. • Does not use special printers or barcode readers. Software
| Point of Sale Point GoVenture Personal Finance Card Game is a fun and educational game for two or more players. Activities include question and answer, drawing, charades, Card game Card
trivia, word puzzles, and more! |
Just open the box and play! For 2 players and up. Ages 12 to adult.
Need help choosing the right product?
Personal Finance Personal Turn to page 78
102 www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Cash Register Learn about health and wellness with hundreds of fun games Health and activities for all ages.
GoVenture Health is a gamified ebook that Topics & Rewards introduces 50+ health and wellness topics to learners Content is accessed from aged 10 to adult. Each topic includes an Easy the Topics menu. The blue Reading™ text description, averaging 1,500 words, progress window tracks over- presented in photobook style. And, each topic all performance, including is supported with several interactive games and score, coins collected, topics activities, such as crossword puzzles, word searches, reviewed, games played, and matching games, memory games, flash cards, action achievements earned. games, and more. Gamification Photobook GoVenture Health uses a new and innovative format Each topic includes pages of Health & Wellness for delivering educational content. It is best described text and photos using the as a gamified ebook, or more precisely a gamified EasyReading™ writing style photobook. Content is presented using a highly presented in photobook visual style and is supported with achievements, format. Navigating through rewards, and engaging interactivity to encourage pages and sections only reading and understanding. takes a single click. Markers highlight the current Rewards location so learners always GoVenture Health is designed to reward learners at know where they are. every step of their journey. By earning points and achievements, learners are motivated to continue their learning. Learners can also share their achieve- ments with friends, family, and instructors. Rewards include:
• Points earned as text is viewed. Games • Gold coins earned for taking optional quizzes after & Activities reading topic sections. Each topic includes several • Achievements and points earned for playing mini games and activities games. Games can be repeated to earn more that support key learning points and improve high scores. outcomes. Examples include • And more! crossword puzzles, word searches, matching games, Turn to the RESOURCES section on page 6 for a detailed memory games, flash cards,
action games, and more. gamified ebook list of all the materials included with this simulation. | Free Trial Video demo and trial version are
on CD and www.GoVenture.net Health
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 103 Fun, educational software for children ages 0 and up!
GoVenture MyFirst software programs are perfect for children who are old enough to bang on a keyboard but too young to use a mouse. Not only do these programs provide hours of fun and laughter, but they can help any child learn the basics of shapes, colors, numbers, letters, animals, and more! GoVenture MyFirst software programs are designed specifically for young children, ages 0 and up, who may not have mastered the use of the mouse or Babies and Toddlers keyboard. All programs advance by the click of any button (mouse or keyboard), so young children are able to use the software with little or no assistance. Designed as computerized versions of children’s flipbooks, GoVenture MyFirst software programs allow the very young to “play computer” with you or on their own. The program loops for endless enjoy- ment — just hit any button to continue. You can even add your child’s name or a personal message to display on screen. Parents rave about how much fun their children have and how quickly they learn with GoVenture! MyFirst Sounds FREE! MyFirst Letters More than just an entertaining activity, GoVenture Graphics and sounds of common Animation and sounds of the .MyFirst programs are effective educational tools objects. This program is free. alphabet which help children develop important cognitive and motor skills. MyFirst Animals MyFirst Day Graphics and sounds of animals. A day in the life of a toddler – Play safe. Start the program and your child can getting dressed, eating, bedtime, play repeatedly until you halt it. Meanwhile, your MyFirst Numbers and more. desktop and other programs remain safe Animation and sounds of the and out of easy reach, because numbers 1 to 10. MyFirst Colors Common colors and objects. GoVenture MyFirst programs MyFirst Shapes play in full-screen mode. Common shapes and objects. MyFirst Vehicles Software
Graphics and sounds of vehicles. |
A great gift idea! Free Trial My First Trial version is on CD and www.GoVenture.net
104 www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Design training simulations quickly and easily, without programming! Simulation Designer
How does it work? GoVenture Simulation Designer is the easiest GoVenture Simulation to use simulation designer ever! Build your own Designer is based on the customized training programs in minutes, creation of Learning Objects. completely programming-free. Each Learning Object may consist of content elements Super-fast. Super-easy. such as text, graphics, GoVenture Simulation Designer is designed for animation, audio, and video instructors and trainers who want a super-fast and Add Learning Objects to the Object Map. (these elements must be super-easy way to produce role-playing simulations, previously created and ready product demos, trivia games, tests, and more. to use). Launch GoVenture Simulation Designer and Own Simulation Your Design Include text, graphics, animation, audio, video, simply paste or link content and learner action with simple point-and-click — elements into your new completely programming-free. simulation, as follows:
Unlike other courseware design software! 1. Click to add a new GoVenture Simulation Designer is unique: Learning Object. 2. Open the Learning • Create more than simple page-turn learning. Object designer. 3. Type your text and link • Designed for soft-skills training rather than for your graphics, animation, simulating software applications. audio, and/or video. • No learning curve and no programming required 4. Define learner action and — and we mean it! response scoring. Actions include: click the • Designed for the non-technical computer user Next button; wait for (but also great for the very busy techie). a set number of seconds; or answer a question Software (true/false, multiple
choice, or short answer/ | essay). You decide where the learner will go next, depending on his/her selected action. 5. Repeat the above steps Free Trial for each Learning Object. Video demo and trial version are 6. Save your Simulation. on CD and www.GoVenture.net Double-click a Learning Object to open the 7. Make the simulation file, Object Designer where you can add text, GoVenture Player graphics, video, audio, and set learner action. software, and related content elements available to learners and tell them Designer Simulation to play!
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 105 Oasis.com EntreOasis.com GoVentureOasis.com is an innovative provides free resources website and social for gamified learning, network designed and support and to support the global networking for users of entrepreneurship GoVenture educational community. games and simulations. www.EntreOasis.com www.GoVentureOasis.com Miscellaneous
The business and money education search engine, The Gamified powered by Google™. Learning Newsletter GoVentureSearch.com is a free, award-winning returns results from e-newsletter that leading websites with results grouped by type, features stories, articles, making it quick and easy to find useful information. and activities of interest to teachers and trainers. www.GoVentureSearch.com Several issues are published each year. Subscribers receive each issue by email.
Winner of two Silver Leaf Awards for Access free e-learning courses online. Newsletter Excellence Ideal for self-directed or facilitated learning. and Writing! Courses may also be licensed for LMS integration. www.GoVenture.net/subscribe www.GoVentureCourses.com
Education IdeaBook See page1!
See page 73 for GoVenture educational games and simulations 106 www.GoVenture.net | 1-800-331-2282 Choose Off-the-Shelf What can be simulated? Nearly any employee task, departmental procedure, or Custom organizational process, or business skill can be simu- lated. Best practices and behaviors of top-performing individuals and teams can be modeled and integrated Choose from our off-the-shelf within an organization’s training programs. Simulation GoVenture products or request a new, can provide front-line workers and senior management customized educational game or the ability to explore and understand the critical success simulation to suit your training need. factors of a business – enabling everyone to share a mental model of the entire organization. Here are just Tailored a few simulations ideas that are possible. Contact us Existing GoVenture products can be to explore how we can create a simulation to precisely cosmetically altered to better suit match your needs. your specific business model or brand. Sample Projects Customized We have worked with startups, nonprofits, government agencies, Existing GoVenture products can be educational institutions, and multinational corporations. Sample reprogrammed to align more closely projects include: • Simulations to enhance employee training. with your specific business model, training objectives, and brand. • GoVenture simulations bundled with textbooks, online courses, and other educational resources to enhance the learning New Simulations experience. Our modular GoVenture simulation • Cobranded GoVenture simulations to support engines can be used to create entrepreneurship, business, personal finance, economics, and math education. entirely new simulations, quickly and inexpensively, for your training • Cobranded GoVenture simulations to reach at-risk groups and individuals. and marketing objectives. • Custom-developed educational games to reach specific communities of interest. Contact us to discuss your specific needs. • Custom-branded content and social networks that help create meaningful relationships with customers, employees, member- groups, alumni, prospects, or other subject areas or people communities.
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 107 Pricing, Ordering, and Contact
Various licensing and pricing options are available, making GoVenture products affordable for all. For pricing and ordering details, please visit www.GoVenture.net or contact us.
Online Mailing Address www.GoVenture.net MediaSpark Inc. Simulation Center Toll-Free in USA/Canada PO Box 975 1-800-331-2282 Sydney, Nova Scotia tel: 902.562.0042 Canada B1P 6J4 fax: 902.562.1252
GoVenture is a Registered Trademark of MediaSpark Inc. in the United States, Canada, and other countries. © MediaSpark Inc, 2011 GoVenture is produced and published by
www.MediaSpark.com
108 GoVenture educational games and simulations www.GoVenture.net | 1-800-331-2282 Business and Entrepreneurship Money, Finance, and Investing
Page Page Page Page 91 92 100 101 Lemonade Stand Micro Business Stock Market Investment simulation software & MOBILE and Accounting simulation software simulation software simulation software CD • Network CD • Network • Online CD • Network • Online
Page Page Page Page 90 94 98 99 Entrepreneur Entrepreneur Financial Literacy Personal Finance board game simulation software simulation software simulation software CD • Network CD • Network • Online CD • Network • Online Point Health & Wellness Page of 102 Sale software CD
Page Page Page 96 Personal 103 95 Finance Page GoVenture Health Small Business Big Business Marketing card 102 simulation software simulation software game gamified ebook CD • Network • Online Online CD • Network • Online
Design Your Global Multiplayer Free Resources Own Simulations Page Page 97 MyFirst for children 104 Simulation Gamified Learning Designer Page Newsletter software 105 Page GoVentureSearch.com 89 Custom Any Business GoVenture World GoVentureCourses.com Games & simulation software simulation software GoVentureOasis.com Page Simulations Online Page 107 Online EntreOasis.com 106
www.GoVenture.net | 1-800-331-2282 GoVenture educational games and simulations 109