The Next Franchise from the Oprah Winfrey Legacy of Success from the Winning Partnership of Harpo Productions and Sony Pictures Television

Home , Harpo Productions, The Nate Berkus Show, The Oprah Winfrey Show, Wendy Williams

The next franchise from the Oprah Winfrey legacy of success From the winning partnership of Harpo Productions and Sony Pictures Television . A fragmenting broadcast marketplace is making it even more critical for stations to select proven programming At a . Americans are increasingly focused on Time improving the quality of their lives . Viewers are seeking a familiar, trustworthy When... voice to guide them in this pursuit

1 is the NOWRight Time for Nate Berkus A Proven Television Franchise

. Established and regularly featured on The Oprah Winfrey Show, the most popular talk show in television history .Proven On-Air Ratings track record . A Trusted Expert who is down-to-earth with a Relatable Personality, respecting and empowering his devoted audience

Talent Drives Television 2 A Proven Partnership

. Co-produced by Harpo Productions, the best in the business at identifying . Co-produced and distributed by SPT, and grooming talent the producer of the #1 and #2 programs, Wheel of Fortune and Jeopardy! . 100% success rate: 3 of 3 successful talk shows in the past decade, including . Supported by the ﬁ rst-rate SPT production, this season’s The Dr. Oz Show marketing, and promotion team that launched The Dr. Oz Show 3 is the Highest-Rated First-Run Debut in Years

Source: NSS, Live + SD AA%, Sept - Nov, 2003-2009 7 All first-run debuts 4 is a DRIVER for Stations +38% over year ago +29% over lead-in % growth over +17 premiere local news + % increases with 24 Dr. Oz lead-in Source: NSI, wtd HH Avg, overnight markets; Nov ‘09 Local news = 7 early fringe newscasts, Nov ‘09 vs Nov’08 Growth = NSS AA% Nov ‘09 vs Sept ‘09 5 Oprah the

Advantage Legacy of success: The 3 of time periods. signiﬁ cantly dominatingonly and 4growing have truly been successful haveby been launched in syndication Overand the past decade, 40 talk shows Megan Mullally Greg Behrendt Dr. KeithAblow Rachael Ray(OprahLegacy) 2006 Show Morning Steve Wilkos 2007 Bonnie Hunt The Doctors 2008 Wendy Williams Dr. Oz(OprahLegacy) 2009 Oprah Winfrey Show those 4 came from Starting Over Living ItUp Wayne Brady Sharon Osbourne Ellen* 2003 Pat Croce Life &Style Elder Larry Home Delivery Ryan Seacrest Tony Danza Jane Pauley 2004 Tyra Martha 2005 Mars-Venus Lover orLoser Dr. Laura 2000 Talk orWalk John Edward Other Half Ananda Iyanla 2001 Rob Nelson Life Moments John Walsh Good DayLive Caroline Rhea James VanPraagh Ask Rita Dr. Phil(OprahLegacy) 2002 *Ellen isasuccess *Ellen 6 The proven formula that launched Dr. Oz set the Nate template for success Berkus . Discovered and developed by OPRAH . Produced by the award-winning Harpo Productions team . Appeared in numerous episodes on Oprah for several years to build skills and establish audience loyalty . Will be featured prominently on The Oprah Winfrey Show and supported by the powerful Harpo marketing machine

Nate Berkus will be the NEXT talk show franchise 7 RECOGNIZED THE ENORMOUS HARPO POTENTIAL IN Nate Berkus

. WORLD CLASS CREDENTIALS Nate opened his own design firm at 24 years of age – and a business phenomenon was born. His struggle and work ethic in becoming a self-made man has made him relatable to his audience . PROVEN SUCCESS Design and decorating projects include: Wolfgang Puck’s Spago, Barneys New York, W Hotels, as well as the homes of many A-list Hollywood celebrities . A MEDIA STAR Author of the best-selling book Home Rules; record-breaking merchandise line featured on HSN; contributor to Us Weekly . IN-DEMAND Sought after expert for television, radio, publishing, and online . PROMOTES “LIVING THE BEST LIFE POSSIBLE” In everything he does, Nate brings style, advice, humor, and heart to help inspire and transform people’s everyday lives On February 18, 2003, Nate Berkus debuted on The Oprah Winfrey Show

The results…

8 A PHENOMENAL DEBUTon THE OPRAH WINFREY SHOW

HOUSEHOLDS + % WOMEN 18-49 46 +68% 8.3 6.4 +45% + 5.7 3.8 70%

Oprah average Nate on Oprah Oprah average Nate on Oprah

WOMEN 25-54 + % 67 This strong 7.2 performance +67% led the way to many 4.3 more successful OPRAH appearances...

Oprah average Nate on Oprah

Source: NSS, GAA%, February 18, 2003 Oprah = 2002/03 average, originals only 9 Episodes Nate’s SPIKE OPRAH’s Ratings WOMEN WOMEN DATE HHLDS 18-49 25-54 2/18/2003 Oprah plays interior decorator +46% +68% +67% 2/20/2003 “While You Were Out” makeovers +17% +22% +25% 5/12/2003 Decorating disaster makeovers +21% +40% +41% 11/11/2003 Ugliest room in America makeover +24% +38% +41% 2/5/2004 Romantic room makeovers +16% +14% +14% 2/24/2004 The men of decorating +22% +26% +33% 5/11/2004 O at home with Nate +19% +16% +16% 11/12/2004 Nate makes over Kirstie Alley’s house +28% +47% +45% 1/17/2005 Nate Berkus: the tsunami disaster +50% +61% +67% 3/2/2005 Nate grants a wish +22% +26% +25% 5/2/2005 Nate works on a bachelor pad +19% +24% +23% 5/25/2005 Nate takes The Oprah Show inside his home +11% +10% +11% 10/10/2005 Nate’s big news +21% +27% +32% 11/4/2005 Oprah’s Pros reveal their secrets with Nate +16% +25% +23% 11/10/2005 Nate reveals his wildest dream makeover +24% +30% +26% 12/1/2005 Nate goes back to the tsunami site +20% +10% +13% 2/6/2006 “Desperate House” makeovers +24% +27% +32% 2/22/2006 Operation Katrina homes move-in day special! +13% +20% +17% 11/1/2006 7 secrets to make your house a home +26% +24% +28% 11/21/2006 Nate’s $10,000 challenge +23% +27% +28% 2/20/2007 Nate’s small space miracle! +23% +21% +23% 10/10/2007 Nate’s home improvement (live) +14% +12% +16% 11/13/2007 Knock, knock --- it’s Nate! +22% +16% +23% 2/11/2008 Nate builds a dream house, with Jamie Durie +26% +28% +23% 4/27/2009 Nate’s “how to save you big cash” makeover +14% +10% +13% 10/19/2009 Nate takes over for a stay-at-home mom +11% +12% +14% 10/26/2009 Nate at the biggest state fair in America +12% +16% +14%

Source: NSS, GAA%, Nate episode vs. Oprah season average 10 Natelifts Oprah’s Average

Nate Total Run 2003-2009

HOUSEHOLDS WOMEN 18-49 WOMEN 25-54 +13% +18% +20% 7.1 4.5 5.3

6.3 3.8 4.4

Oprah average Nate episodes Oprah average Nate episodes Oprah average Nate episodes

Source: NSS, GAA%, 2003/04 - 2008/09 average each season; original episodes only The reason... 11 Viewers Love Nate In recent focus groups, “Nate is practical, creative, and it is simply fun to watch an unprecedented him confi dentlysolve people’s problems.” 80% of Women rated Nate Berkus a “Nate really listens to people and interprets their needs Top Box Rating and desires and puts all of this into great design.” of ‘5’ stating: “Through his practical, doable ideas, Nate helps change lives for the better.”

“Nate’s talents go far beyond decorating and design…”

“I trust Nate’s advice because he’s practical, sensible, and has amazingly good taste.”

“He has a ‘guy next door’ appeal that is real and appealing…and he’s adorable.”

“I love seeing Nate transform people’s lives.”

Source: Frank N. Magid Associates Focus Groups, November 2009. A panel of daytime viewers watched sample segments of The Oprah Winfrey Show featuring Nate Berkus and were asked to rate him on a 5 point scale with “5” being the highest. 12 Transformational TV is Foremost on the Minds of the Public . The Biggest Loser - #1 NBC program, highest ratings ever in current 2009-10 season

. Every month, more than 50 million people interact with home improvement websites

. Ratings for HGTV are up +15% year to year and DIY network’s ratings are up +26%

. Extreme Makeover: Home Edition - ABC’s #2 unscripted show, +33% over its lead-in

On every media platform

Source: NTI/NHI, 2009/10 Season to date 13 Nate Berkus The Show

. Will present a broad range of topics . All of these subjects will be explored in based on lifestyle, entertainment and an upbeat, entertaining style through transforming lives. The Nate Berkus Show Nate’s unique viewpoint will offer practical solutions, takeaway

information and quick answers to every . Nate has access to A-List Experts from day issues and challenges around the world offering a variety of viewpoints, cutting edge information and . Each show will be multi-topic and advice viewers can believe in multi-segment . For 6 months before the show begins . Nate will deliver topical information, production, the Nate Berkus staff will relevant stories and signature shadow Oprah producers to learn segments like “Nate’s Home Rules,” more from their award-winning and “Nate’s Rolodex” and “Style on a Budget” successful techniques

14 A Broad Range of Topics Nate Features That Viewers Care About... TOP 10 TIPS FOR ORGANIZING YOUR SPACE - SURVIVING HOME RENOVATIONS - ECO-FRIENDLY DESIGN - 7 SUGGESTIONS FOR PLANNING AN INCREDIBLE PARTY - THE #1 THING TO REMEMBER WHEN CREATING YOUR OWN SIGNATURE STYLE - NATE’S BEST OF EVERYTHING - FRUGAL FESTIVITIES - INSTANT STRESS RELIEF THROUGH A HEALTHIER SPACE - THE COMFORT TABLE - MOTHERS OF AMERICA’S BEST AND BRIGHTEST - NATE’S HOME TIPS NATE VISITS WITH “CHEF…” - DON’T HESITATE TO ASK NATE - 5 WAYS TO GET WHAT YOU WANT AT AUCTIONS - NATE, MAKEOVER MY MAN NATE, I’VE LET MYSELF GO - HOW TO AVOID THE TOP 7 DESIGN DISASTERS - UGLIEST ROOM IN AMERICA MAKEOVER - DECORATING ON A BUDGET STYLISH HOME DESIGN ON A BUDGET - ON THE COUCH WITH NATE - INSIDE NATE’S HOME - DESIGN TIPS - NATE’S NEW RULES OF STYLE - DOWNSIZING WITH STYLE CELEBRITY HOME MAKEOVERS - NATE VISITS WITH STYLE EXPERTS - TRENDS IN HOME DESIGN - TRASH OR TREASURE - SEXY ROOM MAKEOVERS CONFESSIONS OF A CONTRACTOR - DESIGN INTERVENTIONS - FLEA MARKET FINDS - REAL LIFE SUPERHEROES - OLD WORLD CHARM - FASHION INSIDERS - ONLINE SHOPPING FOR THE HOME - NATE’S TOP 10 SECRETS TO MOVING INTO A NEW HOME - LOW IMPACT LIVING - SUN, SAND, SURF, AND STYLE: BEACH HOUSE DESIGN - HOW TO TOTALLY SPRUCE UP YOUR LIFE - STYLISH LOOKS FOR LESS - TAKE CONTROL OF YOUR HOME - HOLLYWOOD DESIGN

15 is a guaranteed magnet NateBerkus for advertisers Nate will guide viewers through a wide range of topics perfect for all advertising Nate’s area of categories, including: expertise is on the rise: . Over the past six months, Women . Travel & Leisure . Health & Fitness 25-54 CPM’s have grown +60% + % . Restaurants . Beauty/Cosmetics for DIY and 90 for HGTV . Telecom/Internet . Apparel . Home Improvement cable networks rank among the top of all cable networks . Financial Services . Sporting Goods in Women 25-54 and HH Income $100K+ . Entertainment . Packaged Goods . Women 25-54 Daytime talk viewers are % . Political . Personal Organization +41 more likely to spend $5000+ on Home Improvement – a percent . Insurance . Arts & Crafts that rises to +89% among Women 25-54 Oprah Viewers . Food & Beverage . Electronics

Nate Berkus will be a revenue generator for your station 16 NateBerkus will provide exclusive sponsorable content for... YOUR STATION YOUR WEBSITE Weekly Nate Berkus vignettes “Nate After The Show” – continuing focusing on home and self weekly conversations streamed improvement for use on-air exclusively for Nate stations and in your local newscast Blogs with the best Local market appearances at lifestyle experts Home Expos and Trade Shows Selected links to articles, Ability to localize content information and books referenced on the show

17 A Recognizable & Nate Berkus: Popular Brand

MAGAZINES & RADIO TELEVISION NEWSPAPERS BOOK . Successful weekly XM radio . Already a franchise on The Oprah Winfrey . One of People Magazine’s . Author of Home Rules, Transform program Show, spiking Oprah’s ratings by double digits 100 Sexiest Men the Place You Live Into a Place You’ll Love Covering a wide range . Exposed to over 64 million viewers . Featured in Us Weekly; Elle; . On the best seller list of issues Host of Oprah’s Big Give, #1 in the time period O, The Oprah Magazine; GQ; Glamour; . . Everyday with Rachael Ray; Family Topics include lifestyle . Nate is authoring more books . . Featured on HSN with his best selling Circle; House and Garden; Elle Decor issues, entertainment and line of merchandise self improvement and Vogue

Reaching Millions of People Each Month 18 A PROVEN PROGRAMMING OPPORTUNITY

DEVELOPED AND PRODUCED BY THE BEST IN THE BUSINESS, HARPO PRODUCTIONS AND SONY PICTURES TELEVISION

AN ESTABLISHED BRAND AND TALENT THAT VIEWERS LOVE