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Broadcasting May 14

Broadcasting May 14

The Fifth Estate

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BEGINNING SPRING OF 1991, USA PRESENTS EXCLUSIVE CABLE COVERAGE OF THE WORLD LEAGUE OF

AMERICA'S FAVORITE CABLE NETWORK

190f4 HO 311IAb;IS3M IS 3ACbO 3 kriV,b8I1 W3W 3091,03 Kn'91131IC ZOZ-12V 06/33G NAr E910Z-LiNI8CE,7 190E4 1101G-S***************** MIB Miller Boyett PRODUCTIONS They Have What It Takes To Outclass All Other Strips.

If there has ever been a that's dressed for stripping success, it's "Full House " It has won its time period every week of the season - beating all head -to -head competition, and bringing in an audience that sticks with ABC all night long. Now, it's ready to do the same for you five- days -a -week. Of course, "Full House" has always been a class act. On any night of the week. In any time period. Whether it's Friday or Tuesday. At 8:00PM or 8:30PM. With or without a strong network lead -in. "Full House" has captured the #1 share in households, above all other Friday shows. Finishing Friday night in first place with key men,women, teens and kids. And consistently delivering the highest Friday night numbers of any show in its time period in 5 years. Want to look sharp in your market? Ask your Warner Bros. sales rep about "Full House." They'll get more growing for you in Fall '91 -'92. Vua Ilousi 100 Half-Hours For Fall '91292.

Funny Shows. Serious Business.

WARNER BROS. DOMESTIC DISTRIBUTION A Time Warner Company

Source: NM season- to-date through 3 -90. Regularly Scheduled Programming. at 1990 Warner Brae. Inc. All Rirhn Reserved. i Broadcasting ii May 14 Vol. 118 No. 20

share opportunities and 58/ WOMAN IN THE 27/ Fall network problems while being linked NEWS to fortunes of their native stock markets. American Women in schedules due for and Television's outgoing 45/ CABLE DEALS president, Patricia Niekamp, change she has accomplished her AT MIP -TV says Broadcast networks plan major retoolings as they goals of increasing Co- ventures, program organization's visibility and head into 1990 -91 TV season. acquisitions and sales top membership and improving cable companies' agendas its member services. at MIP -TV 79/ GOING GLOBAL 46/ HDTV DEADLINES Richard Dunn, managing director of , FCC's advisory committee says company wants to be on advanced TV service's June "a world broadcaster," 1 deadline for proponents to supplying "high quality pay their testing fees and get television product to the world." pre -certified could mean fewer systems to be tested. DEPARTMENTS 48/ ANOTHER RADIO TEA PARTY? Advertisers Index 79 Following success of last Business 41 year's efforts to fight By the Numbers 14 congressional pay raise bill, Cablecastings 61 radio hosts gear up Changing Hands 52 for campaign finance reform Closd Circuit 8 push. But will public get behind Datebook 22 it? Editorials 82 Fates & Fortunes 75 53/ NBC NEWS Fifth Estater 79 For the Record 62 Among those shows whose futures are less than secure (clockwise EXPANSION In Brief 80 from top left): The Tracey Ullman Show' on Fox; 'ALF' on NBC; NBC News is planning to In Sync 46 'Anything But Love' on ABC, and 'Sydney' on CBS expand its affiliate news service, A -News, probably International 45 Law & Regulation 43 to 24 hours per day. Masthead 24 The Media 56 28/ Summertime 54/ NEWS ON FOX Monday Memo 25 On Radio 48 Fox Broadcasting Co. is schedule moving ahead on plans for Open Mike 24 Broadcast networks' summer TV season will national news operation. Programing 35 Riding Gain 51 contain unprecedented mix of programs, new Satellite Footprints 60 episodes of returning shows, specials and . 55/ GROSSMAN Stock Index 15 PERSPECTIVE ON Technology 46 31'FCC readies multi -million dollar NEWS DIC Studio Tour and animated Broadcasting (ISSN 0007 -2028) is pub- Former NBC News lished 52 Mondays STREAMSLINES show for ESPN. a year by Broadcasting COMPARATIVE President Lawrence Grossman Publications Inc.. 1705 DeSales Street. N.W., offers vision of TV news as Washington. D.C. 20036 Second -class post- HEARING PROCESS fading and failing enterprise age paid at Washington, D.C., and additional 38/ 'ARSENIO' offices. Single issue $2 except special issues Commission moves to whose "preeminent COMPANION PIECE $3.50 (50th Anniversary issue $10). Sub- speed up awarding of journalists have become scriptions. U.S. and possessions: one year broadcast licenses and Paramount Domestic legends of the past." $70, two years $135, three years $190. Ca- nadian stem abuse of process by Television and Arsenio Hall and other international subscribers add $20 per year. U.S. and possessions "sham" applicants. Communications prepare $235 yearly for special delivery, $100 for late fringe talk first- class. Subscriber's strip, The Party 56 occupation required. Machine with Nia Peeples. CABLE'S FIRST Annually: Broadcasting o Cable Yearbook QUARTER $115. Across the Dial $9.95. Microfilm of 35' DIC PLANS Broadcasting is available from University 41/ MEDIA STOCKS First quarter ratings for pay Microfilms, 300 North Zeeb Road, Ann Arbor, STUDIO TOUR cable services and subscriber Mich. 48106 (35mm, full year $55). Postmas- DIC Enterprises, supplier of WORLDWIDE counts for MSO's show little ter, please send address corrections to Broadcasting, 1705 DeSales St.. N.W., children's TV programing, Media stocks around world change. Washington, D.C. 20036. MI//`411/-4111111 41111111b. Y Y/7/t//sow MEW NI MI/ Galavision ply salutes its roadcas iliate TV Channel uston. In Spani s r, hours a day, 'pion cel -': ates its ro Mexico, wher 'at- majority of U. Hispanics trace .4 heritage. You knew Galavision as ountry's first ,Spanish- language cable net Meet the nation's newest Spanish -language dcast network. Avenue of the Stars Suite 2300, , CA 90067 (2 ,, 286 -0122 X.;

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'Et hems Wheel in it kx1 m,xniu ARE Snu,e \ll Feb mn {II W 3111113k clearances CPMMI M Pmrxmim Pkrw,s all n,hs n?enrd. Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 Closed Circuit 1

rightsholders WKBD(TV) , phone segment, Memories 70 %. Show is currently seen wPGH -TV Pittsburgh and Trivia Line (working title,) in in more than 60 markets, WNYB -TV Buffalo are all Fox which spot and print ad buyers representing more than 55% Great sell -off? affiliates. Last of those said it may also get mentioned. of country. will remain with Fox after its Stand-alone 30- second spots in Media broker Gary Stevens pending merger with Memories TV show would AIDS cooperation still declines comment on Great wuTV(TV) Buffalo, but station cost about $65,000 while has lined up The American Communications' spokeswoman was stand -alone Memories full Discovery Channel, Turner reported plans to sell large uncertain about future page cost $25,000- Networks, CNBC and co- block of its radio properties, rightsholder status. $30,000. Weiden said 52- owned Rainbow channels but other brokers say he's man week multimedia packages (SportsChannel America, for interested parties to Multimedia would cost between $1 AMC) to air live its 60- second contact. Stations on block `Memories' million and $3 million. Weiden AIDS PSA "A Moment reportedly include WKLS(FM) expects to start selling TV Without Television," which will , WDAF(AM) -KYYS(FM) LBS is bringing new show (with 3 minutes of national be shown on Bravo during City, WNDE(AM)- meaning to phrase, barter per episode) and its AIDS telethon in December. WFBO(FM) Indianapolis and "multimedia advertising packages during upfront TV Bravo plans to approach WTVN(AM)- WLVO(FM) opportunity." Company, season, scheduled to start more networks at NCTA Columbus, . Analysts say through its barter in few weeks. Show has been convention next week. It's sales could raise $150 advertising sales unit, TV cleared by stations in over also seeking international million, which would almost Horizons, is offering 60% of country, including NBC - distribution of telethon, cover $165 million principal packages in new owned outlets and debuts Unfinished Stories II, with payment due in October. Memories...Then and Now next September. likely prospects in Great Carl Wagner, Great syndicated show that will tie Magic number Britain, Australia and . It American president, denies any into three, possibly four will offer, along with of group's stations are being other media. Horizons will offer According to source, MCA - telethon, free one -hour special shopped. Great American discounts to advertisers owned WWOR -TV New York is of its Champlin on Film reportedly posted $115.6 buying schedule of both TV near completion of deal to series entitled Hollywood and million loss in 1989, and carries spots and print ads in acquire MCA distributed Inside AIDS. Kathy Dore, Bravo long -term debt of $1.19 Memories magazine, Report. Significance of deal VP and GM, said Bravo is billion. Company, run by Diamandis publication that is clearance of show in New looking for international financier Carl Linder, faces inspired syndication show. York market would push outlets for weekly Champlin on increasing financial pressure Advertisers buying certain percentage of coverage in Film and other original following company's 1987 amount of both will receive free country to 70 %, allowing programing. purchase of spots on Nostalgia Network, MCA to implement barter for $1.5 billion. None of basic cable network that element of show. Currently, Great American's television Horizons also represents, as stations pay only cash license Practice, practice, stations are for sale, but well as radio program called fee, getting to keep all ad practice Spelling Entertainment-now Flashback, heard on LBS time within show. Distributors CBS News correspondent controlled by Great . have kept provision in their Charles Osgood will make his American - on block last Horizons President Mike contracts with stations that concert debut with New fall. It has yet to find buyer. Weiden also said company is allows for withholding of one York Pops on May 21 at developing interactive minute if coverage reaches Carnegie Hall. Osgood, NEW YORK according to sources, is accomplished pianist, and will play at gala celebrating Sporting problem Cable rereg agenda seventh anniversary of orchestra. One little noticed There is still no definitive word on when Senate Commerce consequence of Fox waiver is Committee will mark up cable reregulation bill. But speculation that additional nights of late last week was that committee might act in June after WASHINGTON programing will put pressure on Memorial Day recess rather than on May 22 during NCTAs affiliates who, until now, annual convention in Atlanta. Yet another unconfirmed report have been carrying heavy circulating last week was that committee would vote on modified May in the running sports schedule. Fox final judgment bill on May 22. Such a move was being viewed as Broadcasting is aware of attempt to diffuse momentum behind telephone industry's drive NAB radio director Walter potential problem although to pass telco -cable amendment being circulated by Montana May of WPKE(AM) -WDHR -FM definite action apparently has Republican Conrad Burns. Phone industry might have to back Pikeville, Ky., is expected to yet to be taken. Fox affiliates off on amendment and put its muscle behind MFJ bill that would run next year for vice chairman carrying both baseball and allow BOC's to manufacture equipment. of NAB radio board. If he basketball include KITN(TV) Burns's amendment has drawn fire from broadcasters wins, May will be directly in line for joint board chairman's Minneapolis (44 games) and (BROADCASTING, May 7) because it permits telco interest in seat in 1993. May, who ran but wcGV(TV) (90 programing (25% of channel capacity). Amendment prohibits games). In , lost bid for joint board seat buyouts of existing systems and requires phone companies to wrxF(TV) carries several years ago, is making no 85 baseball treat cable as separate subsidiary. Senator also suggests "must games and KTVU(TV) San secret of his intentions to try carry/no pay" approach requiring telcos to carry all local stations Francisco carries 50 again, sources say. Rumor that at no charge. Moreover, Burns makes clear that telcos would baseball games. At least half- director, Robert Fox of have to obtain local franchise and FCC and state regulators will dozen other affiliates have KVEN(AM)- KHAY(FM) Ventura, sports rights. be required to develop cost allocation rules to protect telephone Calif., would challenge May, Three National Hockey customers. Burns would exempt rural telcos from rate regulation however, was denied last week. League markets also stand to unless rates have increased more than 5% per year or 10% of Fox said he has no intention be affected. NHL system's customer's file complaints. of running against May for vice

Broadcast r.: ' "With the help of these 3 TVLog lines... *Bob Hope's World Tour of peace and love, comedy and ! My World Tour will be a star-studded success!"

Hope Enterprises Burbank, CA

Nobody has entertained the world like Bob Hope. Watch May 19 on NBC from 9:30 - 11 p.m. Join me, my wife, Dolores, and our guests, Rosemary Clooney, Mona Grudt, LaToya Jackson, and Yakov Smirnoff entertaining U.S. troops as part of my 50th anniversary. TV Log is proud to have played a part in bringing this historic television event to the viewing public. No matter what type of program you're promoting, TV Log can help find the audience you need. All around the world, where there's Hope, there's TV Log. iV

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The newspaper "bold face" ad network in the top TV markets.

1-800-223-1936/FAX No. 212-687-0669 Closed Circuit 2 Closed Circuit 2 Closed Circuit 2 Closed Circuit 2 Closed Circuit 2 chairman nor is he Decision on MUSE -6 will dropped to 9/18 average for King World shake up? interested in joint board post. be made before June 1 when remaining original episodes Rumors in syndication half of ATTC testing fees are and 7.5 rating average for circles say change is imminent Money moves due from each system reruns. When show finished at King ' proponent (see page 46). If season in April, it scored Tak Communications Inc., sales department, with MUSE -6 is dropped, Narrow - 10.6/19 and ranked 51st in suburban Washington (Vienna, Domestic TV Sales Senior Va.) -based owner of three MUSE HDTV prime time network ratings (for Vice President Scott Towle FM's and six TV's, is said to be system will be only NHK system week ended April 22). submitted for testing. moving up to president of starting to refinance division and replacing current company in effort to remove its President Sid Cohen. obligations to Bank of New Each one teach one According to one source, England. will Group owner Executives of Continental Cohen sold all his borrow money from either Cablevision have been making outstanding shares in King another lender to pay back rounds in Washington. World last month as prelude $175 million it is said to have Continental Chairman Amos to "clean break" from borrowed from Bank of New Hostetter, President Tim distribution giant. England, or group head Neher and others have been Sharad Tak will use personal conducting seminars for DUBLIN, 0 funds to purchase WUSL(FM) FCC, Senate and House Newhart Philadelphia from company staffers on "economics of which will then turn over cable." Latest session was last Tiering trouble proceeds to Bank of New Friday (May 11) with House Short vacation Cable's movement to tiering England. WUSL(FM) is said by Telecommunications Bob Newhart, whose means some regional sports brokers to be worth between Subcommittee staff. "We series was not Newhart picked channels are being offered $50 million and $54 million. take them through the numbers up for fall because network as mini -pay services. But [including trends in and Horsing around production company MTM Warner Cable has found revenues and expenses since were unable to come to rough going for its carriage of As telco -entry debate heats 1984] so they'll have a terms, will return to CBS in SportsChannel Ohio in four up in Senate Commerce understanding of the another half -hour comedy northern Ohio systems as mini - Committee, relations fundamentals of the slated for 1991 -92 season. pay. Warner has re- priced between broadcaster and business," explained Robert Arthur Price, former service, which carries phone company lobbyists Sachs, Continental's senior president, MTM Enterprises, Cavaliers and may become increasingly VP for corporate and legal now heading newly formed Indians, from $1.95 to $2.95, strained (BROADCASTING, affairs. Staff said they found Arthur Price Productions, is but has only seen 4% to 6% May 7), but tension on Capitol briefings helpful and producing project. penetration, not enough Hill did not deter INN informative. to cover its President Jim Hedlund and costs. MSO is in further talks 's Who's on first? with SportsChannel on pricing Shaun Sheehan from enjoying HOLLYWOOD Futures of three network and carriage of service. steeplechase horse races in sports personalities that have The Plains, Va., on Saturday, been in news, and in flux, May 5, as guest of United Uncertain 'Wiseguy' recently -Brent Musburger, Al VA BEACH States Telphone Association Production source within Michaels and Will President John Sodolski. Stephen J. Cannel) Productions McDonough- appeared fixed Syndication, Family NAB President Eddie Fritts was says Wiseguy star Ken Wahl by last week's end. Hinting invited but could not make it. wants out of his three -year -old previous week that it might fight style Wednesday night (CBS, 10 defection to NBC of Family Channel basic cable Musing over MUSE -6 p.m.) series to resurrect his professional football insider network is exploring possible NHK (Japan Broadcasting motion picture career. McDonough, CBS said entry into syndication Corp.) may decide not to Cannell spokeswoman "mistake in procedure in the business. In recent years, submit MUSE -6, one of two responded that Wahl is negotiations"-McDonough company has been very NHK-developed transmission planning to come back to hour jumped over CBS's right of first active in co- producing first -run systems proposed for drama and will renegotiate refusal -was forgiven, and series for its network, and standardization in U.S., for contract with independent network will not challenge has option to pick up domestic testing by Advanced production house if CBS move. syndication rights to number Television Test Center (ATTC). renews Wiseguy for fourth Musburger, whose break of shows, including new MUSE -6 is NTSC receiver - season in 1990 -91. CBS will with CBS was clean, confirmed situation comedy it is compatible variation of NHK's announce schedule May 30, that his new employer, ABC, developing with Canadian original MUSE -E full HDTV but CBS Entertainment is "determined to keep Al partner and Lucasfilms for system, which was developed President Jeff Sagansky may Michaels, and I hope that he next season called Maniac for direct satellite broadcast have to look over some hard stays." Michaels has said he Mansion. Network also has distribution. Although final numbers from show's 1989 -90 will seek AFTRA arbitration rights, subject to approval of its decision has not yet been season performance before over ABC's sanctions against partners, for Border Town, made, NHK is considering renewing program. him for hiring daughter Rin Tin Tin: Canine Cop, and dropping MUSE -6 proposal According to Jody during 1989 World Series, and new Black Stallion, based because of increased fees Hecker, Seltel programing many have speculated ABC on movie of same name, set to charged by ATTC to analyst, Wiseguy started this is not big enough for both debut in fall. In addition, organizations submitting season averaging 11 rating/22 Michaels and Musburger. Family Channel has rights to multiple systems for testing, share with its original CBS said talks with Michaels half -hour comedy produced according to Keiichi Kubota, episodes and 10 rating with have led to conclusion that in- house, Big Brother Jake, as senior scientist at NHK's repeats. She said toward "he will not be able to get out of well as several comedy U.S. bureau in New York. last half of season, Wiseguy his contract." specials.

Broadcasting May 14 1990 lo Fin-syn is not the networks' #1. problem.,. UARRID

The face of television has changed.

Columbia Pictures Television

Alma rd 1 Oil el 1'k nor. I mrrlimmo m. Im

BY THE NUMBERS 1

CBS was just one -tenth of a rating point shy ABC with 11.3/20. NBC won Wednesday, Thurs- of tying NBC in the prime time ratings for day and Friday. the week ending May 6. CBS had strong While ABC was third in households, it continues first -place finishes on both Monday night (April 30), to challenge NBC in ratings within the 18 -49 demo- where its comedy lineup had a five -point margin of graphics, which are more important than house- victory, and Sunday night (May 6), where the first holds for most network advertisers. For the week, network telecast of "The Untouchables" helped it ABC was first in prime time among women 18 -49, win by four -and -a -half rating points. CBS finished while NBC was second and CBS third. NBC was second on two nights, Thursday and Friday. first among men 18 -49, ABC was second and CBS For the week, NBC was first, however, with an third. average 12.1/21. followed by CBS with 12/21 and ABC's Roseanne and a CBS special. I Loy,,

RATINGS ROUNDUP Week 32 Apr. 30-May 6 .- Show Rank/rating Network Rank/rating c Network E2 Show

1 21.237 C I Love Lucy: Very Ist Show 61 9.1/19 N A Family far Joe

2 21.2/33 A Roseanne 62 9.0/17 A Mystery Movie: Stryker 3 21.1/33 N Cheers 32 13.1/21 N Dear John 62 9.016 c Sugar & Spice 32 13.1/21 4 20.6136 A Amer. Funniest Videos e Jake and the Farman 64 8.9/15 N Working Girl

5 18.5/33 N Cosby 34 12.8/21 A Doogie Hawser, M.D. 65 8.8/14 A Beach 35 12.7.23 6 18.1/30 N A Different World A Growing Pains 66 8.7/16 N Hardball 35 12.7122 A 7 18.0'37 C Head of the Class 66 8.7/15 A Primetime Live 35 8 17.5/31 N Unsolved Mysteries 12.7/22 N Midnight Caller 68 8,3/13 F Open House 35 12 .7/21 9 17.1/29 C Sunday Movie: Untouchables C Newhart 69 8.2115 N Hardball Spec.

10 17.0'26 C Designing Women 35 12.7/23 A Perfect Strangers 70 8.0/13 e Falcon Crest 40 12.5/22 A the 11 16.0'27 A Wonder Years Just 10 of Lis 70 V 8.0/16 C Paradise 41 12.4122 12 16 7/28 N L.A. Law C Funny Commercials 72 7.715 N Mancuso, FBI 42 12.2.'21 A Macgyver 13 16.6131 N Golden Girls 72 7.7/15 c Small Talk 43 12.1/22 14 16.2/26 N Wings c 74 7.5/13 F America's Most Wanted 44 11.9/24 15 15.8/26 c Murder, She Wrote N Down Home 75 A 7.4'15 F Ibtally Hidden Video 44 11.9/19 A 16 A 15.7/30 N Caro! & Company Twin Peaks 76 A 7.3/14 F In Color

17 15.3/24 c Murphy Brawn 46 11.7'21 c Major Dad 77 7.1/14 e Movie Spec.: Lost Boys

17 15.3/24 A Brewster Place 47 11.4/19 c Rescue: 911 78 6.7/14 F Cops 48 11.2120 A 19 '5.1/24 F Simpsons thirn'sornething 79 6.0/11 C Sydney 49 10.9/20 20 15.0'24 A Anything for Laughs A Equal Justice 80 5 9/10 C Raisins Sold Out

50 10,7/19 N 21 14.9/23 N Heat of the Night Shannon's Deal 81 5.7/12 A Life Goes On 51 10.6119 C 82 5,411 A Elvis 21 14.9/24 F Married...With Children Bagdad Cafe 83 5.1/8 F Alien Nation 23 14.5123 N Hunter 51 10.6/17 N Sunday Movie: Archie 84 A 4.9(10 N 227 24 14.2/24 N Matlock 53 10.3/19 c Candid Camera Spec. 54 10.2 /18 N Quantum 85 4.9i10 N Disney: The Muppets 25 14.1/25 A Who's the Boss.' Leap 26 13.9/27 A Full House 55 9.9./17 c 48 Hours 86 4.8/8 A Capital News

26 13.9/22 N Night Court 56 9.7/16 c Movie: Child in the Night 86 4,8/8 F 21 Jump Street

28 13.7/23 C Knots Landing 56 9.7/17 A Father Dowling 88 4.4/8 F Booker

29 13.6/22 A Sunday Movie: Bridges 58 9.4/15 A Marshall Chronicles 89 4.1/6 F Outsiders

30 13.2'25 A Family Matters 58 9.4/17 N Mr Two Dads 90 3.8/7 N ALF

30 13.2/24 A 20/20 60 9.3/18 N 13 East 91 3.4/6 F Tracey Ullman Guide to symbols Source: Nielsen Media Research

V -Down in rank from last week - ---Up in rank from last week - -- Premiere broadcast - --No ranking change

FREEZE FRAMES: Syndication Scorecard Week ended Apr. 29 Rank Program (Syndicator) Rtg Stns Covg Rank Program (Syndicator) Rtg Stns Covg

1 Wheel of Fortune, syn. (King World) 12.8 232 99 11 Mamas Family (Warner Bros. Domestic TV) 5.1 179 91 2 Jeopardy! (King World) 11.2 217 98 12 Orbis Showcase Network (Orbis Comm.) 4.9 183 92 3 Star Trek: Next Generation (Paramount) 9.0 233 97 13 Peoples Court (Warner Bros. Domestic TV) 4.8 183 92 4 (King World) 8.5 214 99 14 Chip 'n Dale (Buena Vista) 4.7 177 96 5 Wheel of Fortune, wknd. (King World) 7.9 208 92 15 (King World) 4.5 110 81 6 Cosby Show () 7.7 204 98 The following shows were rated, but not ranked 7 Current Affair (20th Century Fox TV) 7.6 194 96 7 Entertainment Tonight (Paramount) 7.6 181 97 Wrestling Network 6.5 173 93 9 Donahue (Multimedia) 6.0 227 99 World Wrestling Federation (WWF) 9.1 252 97 10 Star Search (TPE) 5.3 175 97 ' Nielsen weekly pocketpiece Source: Nielsen and Broadcasting's own research.

Broadcasting May 14 1990 14 BY THE NUMBERS 2

Lucy: The Very First Show, tied as the highest- ranked shows on a Summary of household basis, each with a 21.2 rating. ABC's much publicized ?loin Peaks has settled into a second - Broadcasting & Cable place position (in households and key women demographics) on Thursday at 9 p.m., after dropping dramatically in the ratings for several weeks. B R O A D C A S T I N G ABC's new mid -season Women of Brewster Place, starring SERVICE ON AIR CP's TOTAL Oprah Winfrey, debuted with a solid second -place performance at Commercial AM 4.981 250 5,231 9:30 p.m., Tuesday (May 1), just four -tenths off NBC's pacesetter, Commercial FM 4.282 859 5.141 Heat of the Night, which averaged a 15.7/25. Educational FM 1.425 278 1.703 Total Radio 10,688 1,387 12,075 MarketScope Commercial VHF TV 549 19 568 Commercial UHF TV 550 188 738 Stock prices generally were slight)/ nigher last week, reflecting mar-

Educational VHF TV 124 4 128 ket's about-face, for time being, on interest rate outlook. Among those Fifth Estate sectors naturally benefitting were cable and equipment Educational UHF TV 225 22 247 stocks. Effective yield quoted on bonds of Adams -Russell dropped Total TV 1,448 233 1,681 almost three full percentage points, to 31 %, while stock of General VHF LPTV 300 205 505 Instrument increased 7%, to 33%. Some entertainment stocks im- UHF LPTV 457 1.508 1.965 proved also, with options activity positive for companies including Total LPTV 757 1,713 2,470 MCA, Time Warner and Disney, last despite some recent articles questioning company's ability to generate earnings growth. King FM translators 1.831 301 2,132 Vbbrld stock rebounded 13% from selloff of earlier weeks, to 361/a. VHF translators 2.721 123 2,844 A.H. was up 4 %, perhaps reflecting favorable decisions by both UHF translators 2,211 395 2, r FCC and jury regarding company's competitive practices in Dallas. Publisher /group owner was also positively cited in last week's Barron's. MGM stock continued to inch away from $20- per-share

C A B L Et tender offer, closing last Wednesday at 167/s, down 1/e. Bidder, Pathé, Total subscribers 53.238.000 said it had extended tender offer to June 7. Liberty Corp. was up Homes passed 73.900,000 slightly to 491/4, perhaps because of announcement by Gabelli Group that it held 5.6% stake in insurer and group owner. Announcement Total systems 9.500 that Gabelli had increased its stake in Outlet Communications to Household penetrationt 8.2% did not lift that stock, however, which instead reported last Pay cable penetration trade on Wednesday at 18, down 6 %.

Stock Index Notes: T- . A-American. N -NYSE, 0- NASDAO. Bid prices and A Includes off -air licenses. i Penetration percentages are of TV household universe of 1 stock used unless otherwise noted. PÍE ratios are based on earnings per share for the previous 92.1 million. ' Construction permit. 2 Instructional TV fixed service. Studio- transmit- 12 months as published by & Poor's or ter link. Source: Nielsen and Broadcasting's own research. Standard as obtained by Broadcasting own research.

. STOCK INDEX 1 111 Market ICI Closing Closing Capitali- Closing Closing ' Capitali- Wed Wed Net Percent 13,E zation ,AIMMENE Wed Wed Net Percent Pt ration May 9 May 2 Change Change Ratio(000.000) May 9 May 2 Change Change Ratio(000.000) 'l%G-P BROADCASTING BROADCASTING WITH OTHER MAJOR INTERESTS

.-. .. . ._ . ...

V (CCB) Capital Cities ABC 569 0111 20 9979 N (BIC) A.H. Belo Rip 35 7 8 706 V (CBS) CBS 182 3 8 1iiir.1111PS 0013 15 4.312 N (AFL) American Famify 14 111111111111111111 010100.00" 14 1,136 (CCU) Clear Channel 14 14 14.0 00.88 -118 55 o (ACCMAI Assoc. Commun. 28 y_?,..:. 05.16 -63 521 lacor 4 1'8 41 1 ) (1COR) Commun. 18 4.14 - - 02.94 -3 N (CCN) Chris -Craft 33 4 02.91 1 832 D ( LINB) LIN 64 18 AMR 78 01.38 59 3,305 0 (DUCO) Durham Corp. 29 3 a 30`--- :. 00.83 18 251 D (OBCCC) Olympia Broadcast 18 00.00 N (GCl) Co. 36 5 e `i36 ''= 00.67 14 5,895 D (OSBN) Osborn Commun. 11 )1 1%4 - 14 -02.22 -68 76 0 (GACC) Great Am. Comm. 6 1 2 6 .,: 118 -0138 -t 227 D (OCOMAI Outlet Commun. 18 19 14 - 1 1 4 - 06.49 11 117 A CHIC) 4 34 4 _r,lk,.. 15.15r At -- ;: .211 - a (PR) Price Commun. 3 58 3 58 00.00 -2 33 N (iP) Jefferson-Pilot 41 1'4 38 `')tatiers-y. 09 mowit551 1 1 -1 ) (SAGB) Sage Broadcasting 12 58 - 18 - 07.69 5 N (LEE) Lee Enterprises 25 12 26 larf Nrz" 042k. ° ` qá ': .813 D (SCRP) Scripps Howard 56 34 58 14 - 1 1.2 -02.57 27 586 N (LC) Liberty lilt 49 14 48 02.07 12 417 (SUNNC) SunGroup Inc. 34 34 00.00 -1 1 N (MHPI McGraw -Hill 53 1,4 53 1 00.00 64 2592 it 111111111111*: D (TIM) 6 14 6 1 4 04.16 -2 142 A (MEGA) 28 1 28 35 728 4 `111111111111111W0087 D (TVXGC) TVX Broadcast 4 78 5 - 1,8 -02.50 35 N (MOP) Meredith Corp. 1 28 27 03.70 16 520 1.1111111111 - D IUTVU United Television 33 7 8 33 3'4 1.8 00.37 5 369 0 IMMEDCI Multimedia lift 80 12 77 41.111111111111r 03.53 25 910

15

SALES OFFICES IN ATLANTA, NEW YORK, , Llt ANGELES. PHONE INATLANTA (404) 827.2085. FOR ADVERTISING SALES INFORMAflON CONTACT RICH GOLDFARB AT (202) 692.6987.

It's a powerful action- adventure series unlike any other clearances and the fact that we've already sold out ever created. 26 half -hours that entertain as they moti- over 90% of the national advertising time for the vate and inform today's children (and their parents) 1990 -91 season is a good indication of the marketing about the urgent need for environmental change. And and promotional opportunities that the series can even though this exciting new series doesn't debut until deliver. this fall, it's already cleaning up in a number of ways. Find out how the awesome power of Captain Stations and advertisers have recognized that the Planet can be yours, and how you can help clean up environment is one of the hottest issues of the 90s and more than the environment in the process. that Captain Planet provides an excellent vehicle to "The Power Is Yours" to an ideal environ- meet this programming need. Our list of station ment for our world and your viewers.

WNYW New York WMAR Baltimore WVEC Norfolk WHO Des Moines WTAT Charleston, SC KTTV Los Angeles WFSB Hartford WJAR Providence KHNL WXTX Columbus, GA KYW Philadelphia KNSD WPMT Harrisburg KETV Omaha KOLO Reno KRON San Francisco WFTV Orlando WHAS Louisville KXAN Austin, TX KLSR Eugene WFXT WRTV Indianapolis WNRW Greensboro WAND Springfield, IL KIMA Yakima WDCA Washington, D.C. KATU Portland, OR WPTV West Palm Beach WLEX Lexington KTIV Sioux City WXYZ Detroit WTMJ Milwaukee KGGM Albuquerque WCSH Portland, ME KTRV Boise KTXA Dallas WXIX Cincinnati WDTN Dayton KTTU Tucson KCPM Chico WEWS Cleveland KCTV Kansas City WIEN Albany, NY WRCB Chattanooga WJET Erie KTXH Houston WBTV Charlotte WTLV Jacksonville WWCP Johnstown KJTV Lubbock WTVT Tampa WSMV Nashville KASN Little Rock WACH Columbia, SC KIDK Idaho Falls WCCO Minneapolis WCMH Columbus, OH WNEM Flint WKPT Tri -Cities WTUV Utica KOMO Seattle WYFF Asheville WXEX Richmond WISC Madison WDAM Hattiesburg WTVJ WOTV Grand Rapids KJEO Fresno WBRZ Baton Rouge WCJB Gainesville, FL WTAE Pittsburgh WLMT Memphis WATE Knoxville KCEN Waco KECY Yuma KPLR St. Louis WGRZ Buffalo WTVG Toledo, OH KKTV Colorado Springs KRTV Great Falls KDVR Denver KAUT City WXGZ Green Bay KCIK El Paso WBKO Bowling Green KPNX Phoenix KUTV WSTM Syracuse, NY WANE Ft. Wayne KTVH Helena KOVR Sacramento KENS WHEC Rochester WLNS Lansing WAC McComb

TURNER PROGRAM SERVICES ® Please recycle. 1990 Turner Program Services, Inc. BY THE NUMBERS 3

STOCK INDEX 2

Market Market Closing Closing Capitali- Closing Closing Capital)- Wed Wed Net Percent P E zation Wed Wed Wir l ërtr -P'E zation May 9 May 2 Change Change Ratio(000,000) May 9 May 2 Change Change Ratio(000,000)

(NYTA) New York Times 22 58 21 7/8 34 03.42 6 1,766 N (SAA) Saatchi & Saatchi 5 78 4:..:31M4 R123.68 -5 931 ál INWSI . Ltd. 15 1/4 14 78 3'8 02.52 6 4,094 O ITLMT) Telemation 2 .) 12 .IA:. 5 . 11 O (PARC) 21 20 3/4 L. ...,.....,..,-....:;,,. :...... Park Commun. 1/4 01 20 23 434 A (UNV) Unitel Video 9 14 O (PLTZ) Pulitzer Publishing 26 3'4 27 1/4 - 1/2 - 01.83 8 279 O (RTRSY) Ltd. 56 1'8 53 7/8 2 1/4 0417 26 25.4

O (STAUF) Stauffer Commun. 146 146 00 00 49 1

N (TMC) Times Mirror 30 18 29 1!4 7/8 02.99 13 3.8

O (TMCI) TM Communications 3(16 9132 - 3/32 - 33.33 -1 CABLE` N (TRB) Tribune 39 7/8 39 7/8 00.00 12 A (TBSA) Turner Bcstg. 'A' 44 44 38 3/8 - 00.84 -57 2,181 A (ATN) Acton Corp. 11 7a 12 AIM ;1!2 -04.04 3 18 A (7858) Turner Bcstg. 'B' 42 122 42 1'8 38 00.89 -55 1.138 O ( ATOMA) Am. TV & Comm. 34 3 4 01.45 39 3.788 A (WPOB) Washington Post 275 275 00.00 17 3,469 O (CTEX) C -Tec Corp. 19 1 2 141111111111111r 06.84 72 332 .. . A (CVC) Cablevision Sys. 'A' 24 24'B - 00.51 -3 53' A (CTY) Century Comm. 7 3 8 vrffor" 12 - 0834 -8 48-

O (CMCSA) Comcast 11 58 12 5 8 1 - 0792 -8 1304

A (FAL) Falcon Cable Systems 14 3 8 3 8 00.00 -18 9'

PROGRAMING O (JOIN) Jones Intercable 8 38 8 1.4 . 01.51 -3 104 ,111$:

N IKRU Knight -Ridder 47 1 4 1.8 00.26 10 2,448 T (RCI.A) Rogers Commun. 'A' 12 3 4 11 ,' 5 8 14.60 -17 353 fiVIW O (ALLT) All American TV 3 3 8 3 3'8 00.00 4 T (RCI.B) Rogers Commun. 'B' 8 1 2 8 1/4 1 1:4 03.00 -13 577

A (CLR) Color Systems 2 2 1!8 - 05.88 -2 12 O ITCAT) TCA Cable TV 14 1 2 14 12 00.00 39 35

O (DCPI) dick clark prod. 5 5 8 5 3'4 - 02.17 25 46 O (TCOMA) Tele- Commun. 12 3 4 12 78 - 18 - 00.97 17 4.499

N (TWX) Time Warner 7 1 N (DIS) Disney i11 111 1.4 - 1-4 - 00.22 21 15,006 93 8 92 7/8 02.03 -21 6.038 o (FNNI) Financial News 7 38 7 1.4 18 01.72 28 133 O (UAECA) United Art. Ent. A 13 14 12 3 4 12 03.92 -7 AO O (UAECB) United Art. Ent. B 13 12 12 78 04.85 A (FE) Fries Entertain. 1 5.8 1 34 - 18 - 07.14 -2 7 58 -7_AIL

N (VIA) Viacom 45 1.14 A (HHH) Heritage Entertain. 1 514 1 5+8 62.50 -1 12 45 00.00 A (HSN) Home Shopping Net. 7 7 - 01.75 -77 628 (:r.. VVxk,r411111111111.'; / N (KWP) King World 36 18 32''4.11101111P 12.89 11 912 MilliniailiMININNMEE O (KREN) Kings Road Entertain. 3 16 20.00 0

N (MCA) MCA 56 3 8 56 7'8 1.11r 12 - 00.87 21 4,141

N (MGM) MGM UA Commun. 16 78 17 - 1 8 - 00.73 -21 858 A (NNH) Nelson Holdings 6 14 6 5/8 - 38 - 05.66 26 EQUIPMENT & MANUFACTURING O (NNET) Nostalgia Network 34 n8 18 14.28 1 4

N (OPC) Orion Pictures 19 3'4 1/4 01.26 24 360 N (PCI) Paramount Commun. 47 14 14 00.52 26 5.585 N (MMM) 3M' 81 78 79 11111.11111K 03.63 14 18,230 N (PIA) Playboy Ent. 12 78 12 5/8 1/4 01.98 -80 121 N (ARV) Arvin Industries 16 1/4 15 ä'4; 03.17 25 305 O (QNTQE) Qintex Ent. 1 14 1 1i4 00.00 26 O (CCBL) C -Cor Electronics 13 12 ._ 01.96 12 55

O (QVCN) QVC 58 10 14 03.65 30 160 N (CHY( Chyron 1 78 2111111111F 1'8 06.25 -10 21

O (RVCC) Reeves Commun. 6 34 6 34 00.00 -6 85 A MOH) Cohu 10 38 10 38 03.75 8 20 O IRPICA) Republic Pic. 'A' 8 14 8 12 02.94 35 35 N (EK) Eastman Kodak 38 1 a 37 t'7'8 114 00.66 23 12,368

O (RPICB) Republic Pic. 'B' 7 38 7 V4 1/8 01.72 81 31 N (GRL) Gen. instrument 33 3 8 31 1 4 2 18 06.80 10 918

O (SP) Spelling Entertainment 8 18 B 5/8 1/2 05.79 33 269 N (GE) General Electric 66 34 64 34 2 03.08 15 59.994

O (JUKE) Video Jukebox Net. 6 58 6 118 1:2 08.16 -26 62 N (HRS) Han-is Corp. 32 1 2 30 11 2 3 8 07.88 40 1,301

O (WONE) 6 6 314 - 3/4 - 11.11 3 :ï138 N (IV) Mark IV Indus. 12 34 12 112 1 4 02.00 3 179

_,uslar O (MATT) Matthews Equip. 1 7 8 1 78 00.00 93 11

O (MCDY) Microdyne 4 18 3 34 38 10.00 137 . 16

O (MCOM) Midwest Commun. 3 3 8 3 3:8 _. 00.00 9 10 N (MOT) Motorola 72 58 71 12`g 01.57 18 9,470 A (PPI) Pico Products 1 1 1'8-;..4r- -11.11 3 SERVICE N (SFA) Sci- Atlanta 22 3 4 23 1'4 02.15 13 503

N ISNEI Sony Corp. 53 7 8 54 11 1 - 00.46 24 15,225 o (AGRP) Andrews Group 3 5/8 3 00.00 2 33 N (TEK) Tektronix 13 18 13 00.00 -12 381 . o (BSIM) Rurnup & Sims 13 34 14 1/8 3'8 - 02.65 29 173 N (VAR) Varian Assoc. 24 7 8 24 18 00.50 16 473 N (CQ) Comsat 32 1'8 29 7/8 2 1!4 07.53 9 535 O (WCNR) Wegener 1 3 8 1 5'8'': 1/4 - 15.38 10 9 N (DNB) Dun & Bradstreet 45 38 45 1.4 1/8 00.27 14 8.401 N (WX) Westinghouse 74 73 '5 8 38 00 50 11 10.709 N (FCB) N (ZE) Zenith 9 1.2 8 7:8, 5/8 07.04 -14 Foote Cone & B. 29 1.2 28 3i8 1 18 03.96 15 314 x: 254 0 (GREY) Grey Advertising 152 153 - 00.65 14 173

O (IDBX) IDB Communications 8 7;8 9 5'8 34 - 07.79 24 44 . _ mm. .._...,.- -....-.. .. -... -xsè,: N (IPG) Interpublic Group 30 29 7!8 18 00.41 14 1,035 Standard & Poor's 400 O (OMCM) Omnicom Group 24 3 8 22 7'8 1 12 06.55 13 639 399.13 389 81

Broadcasting May 14 194,,. 18 The #1 syndicated series on station after station, all across America, isn't what it used to be. AMERICA

#1 Syndicated Series on Each Station -Women 18-49 Ratings- Sign -On to Sign -Off

MARKET STA. #1 1988 #1 1880 MARKET STA. #1 1988 #1 1990

Ada -Ardmore 10(11 Family Ties The Cosby Show Dallas-Ft. Worth KfWr Mama's Family The Cosby Show

Amarillo KAMR-TV Star Trek-Next Gen. The Cosby Show Davenport, R. Island WQAD -TV Family Ties The Cosby Show

Anchorage KIMO -TV Donahue The Cosby Show El Paso KVIA -TV Oprah Winfrey The Cosby Show

Bakersfield KGET Wheel of Fortune The Cosby Show Eugene KVAL-TV Jeopardy The Cosby Show

Baltimore WJZ -TV Evening Magazine The Cosby Show Fairbanks KATH Star Trek -Next Gen. The Cosby Show

Bangor WABI -TV Magnum The Cosby Show Fargo -Valley City KVRRTV She's the Sheriff The Cosby Show

Baton Rouge WVLA Star Search The Cosby Show Florence, SC WPDE -TV Good Times The Cosby Show

Beaumont -Port Arthur KFDM -TV Oprah Winfrey The Cosby Show Fresno KSEE Entertainment Tonight The Cosby Show

Beckley -Bluefield WVVA-TV People's Court The Cosby Show Ft. Myers -Naples WINK-1V The Cosby Show

Bend KTVZ Donahue The Cosby Show Ft. Smith KPOM -TV Oprah Winfrey The Cosby Show

Billings KULR-TV World- Disney The Cosby Show Ft. Wayne WKJG -TV Win, Lose or Draw The Cosby Show

Birmingham WfTO -TV World- Disney The Cosby Show Grand Rapids -Kalmzoo WZZM -TV Wheel of Fortune The Cosby Show

Boston WCVB -TV Oprah Winfrey The Cosby Show Great Falls KFBB -TV M *A *S *H The Cosby Show

Butte KXLF-1V Wheel of Fortune The Cosby Show Green Bay -Appleton WBAY-TV M *A *S *H The Cosby Show

Casper -Riverton KTWO -TV M *A *S *H The Cosby Show Greensboro-W.S.-H. Pt. WFMY-1V Andy Griffith The Cosby Show

Cedar Rapids KCRG -TV Small Wonder The Cosby Show Greenville-N. Bern WITN -TV Benson The Cosby Show

Champaign -Sprngfld WAND Win, Lose or Draw The Cosby Show Greenwood-Greenville WABG New Newlywed Game The Cosby Show

Charleston, SC WCBD -TV Oprah Winfrey The Cosby Show Hattiesburg WHLT New Newlywed Game The Cosby Show

Charlotte WSOC -TV Andy Griffith The Cosby Show Honolulu KGMB -TV Cheers The Cosby Show

Cheyenne-Sterling KKTU-TV Best Nat'l. Geo. Sp. The Cosby Show Huntsville- Decatur WHNT -TV Family Ties The Cosby Show

Chicago WFLD -TV Family Ties The Cosby Show Idaho Falls -Pocatello KIFI -TV M *A *S *H The Cosby Show

Cincinnati WLWF Love Connection The Cosby Show Indianapolis WTHR Wheel of Fortune The Cosby Show

Clarksburg-Weston WBOY New Newlywed Game The Cosby Show Jackson, MS WJTV New Newlywed Game The Cosby Show

Cleveland WUAB -TV Cheers The Cosby Show Jackson, TN WBBJ -TV New Newlywed Game The Cosby Show

Columbia, SC WIS -TV PM Magazine The Cosby Show Johnstown -Altoona WJAC -TV Hollywood Squares The Cosby Show

Columbus, OH WCMH Win, Lose or Draw The Cosby Show Joplin- Pittsburg KOAM -TV The Cosby Show

Columbus - Tupelo WIVA Wheel of Fortune The Cosby Show Knoxville WATE -TV Facts of Life The Cosby Show

Corpus Christi KIII Three's Company The Cosby Show La Crosse -Eau Claire WKBT Family Ties The Cosby Show

Source: Nielsen, February 1988, 1990 EF FEM.,

MARKET STA. #1 1988 #1 1990 MARKET STA. #1 1988 #1 1990

Lafayette, LA KLFY-IV Family Ties The Cosby Show Seattle - Tacoma KIRO -TV People's Court The Cosby Show

Lansing WLNS -TV M *A *S *H The Cosby Show Shreveport KTAL-TV New Newlywed Game The Cosby Show

Las Vegas KVBC Wheel of Fortune The Cosby Show Sioux Falls KELO -TV Hollywood Squares The Cosby Show

Lexington WLEX -IV New Newlywed Game The Cosby Show Spokane KREM -TV Oprah Winfrey The Cosby Show

Lincoln-Hastings KHAS -TV It's A Living The Cosby Show Tallahassee WCTV Wheel of Fortune The Cosby Show

Little Rock -Pine Bluff KARK -TV Win, Lose or Draw The Cosby Show Topeka WIBW-TV Win, Lose or Draw The Cosby Show

Los Angeles KCOP Wheel of Fortune The Cosby Show Traverse City- Cadillac WWIV Family Ties The Cosby Show

Louisville WHAS -TV M*A *S *H The Cosby Show Tucson KVOA-TV Mama's Family The Cosby Show

Memphis WREG -TV Hee Haw The Cosby Show Tyler KETK Mama's Family The Cosby Show

Meridian WLBM Star Search The Cosby Show Waco - Temple KWIX-TV Family Ties The Cosby Show

Minot-Bismarck KXMC -TV M*A *S *H The Cosby Show Washington, DC WIIG Family Ties The Cosby Show

Missoula KPAX -TV Wheel of Fortune The Cosby Show Wausau -Rhinelander WSAW -TV Family Ties The Cosby Show

Monroe -El Dorado KARD Family Ties The Cosby Show Wichita Falls KAUZ -TV Family Ties The Cosby Show

Monterey-Salinas KMST Jeopardy The Cosby Show Wichita-Hutchinson KSNW-TV Family Ties The Cosby Show

Montgomery WSFA Entertainment Tonight The Cosby Show Wilmington WECT People's Court The Cosby Show

New Orleans WDSU -TV Entertainment Tonight The Cosby Show Yakima KIMA.TV Cheers The Cosby Show

New York WWOR-TV The A -Team The Cosby Show Youngstown WKBN-TV Cheers The Cosby Show

Paducah WPSD -TV Gimme a Break The Cosby Show

Philadelphia WCAU -TV Entertainment Tonight The Cosby Show

Phoenix KPHO -TV M *A *S *H The Cosby Show

Portland, OR KGW-TV PM Magazine The Cosby Show

Portland -Auburn WCSH -1V Family Ties The Cosby Show

Raleigh -Durham WRAL -TV Win, Lose or Draw The Cosby Show Rapid City KCLO -TV - The Cosby Show Reno KOLO -TV Simon and Simon The Cosby Show

Rochester -Mason City KARL Life -Rich /Famous The Cosby Show Rockford WREX -TV Hollywood Squares The Cosby Show VIACOM. Savannah WSAV TV The Cosby Show c wenn.mm Inimwa,W m. m nd,..,n,.m Dateboo Upl

indicates new listing or changed item. ter 15 (New York) session on "Future Emergency of Television Arts and Sciences. Pasadena Civic Broadcast System Plan for the New York Metropol- Auditorium, Pasadena, Calif. Information: (818) itan Area." New York Times Building Auditorium. 763 -2975. Information: David Bialik, (212) 752 -3322. This week May 19 -Radio general managers roundtable fcr May 13- 15-New Jersey Broadcasters Associa- May 17-Radio Advertising Bureau regional small and medium markets, sponsored by Nation- tion 44th annual convention. Bally's Grand hotel sales training workshop, "dramatizing radio's al Association of Broadcasters. Crescent hote , and casino, Atlantic City, N.J. Information: (201) competitive advantages against other media, and Phoenix. Information: (202) 429-5420. ways radio salespeople can accentuate radio's 247-3337. May 20-23-National Associa- strengths in a media mix with other media, espe- tion annual convention. Atlanta Convention Cen- May 14-New Hampshire Association of Broad- newspapers." Pittsburgh. Information: (212) cially ter, Atlanta. casters sales seminar. Sheraton Wayfarer Inn, 254 -4800. Bedford, N.H. May 20.25- "Teaching Fellowship in Broadcast May Philadelphia Ad Club luncheon honor- 17- Journalism," seminar sponsored by Poynter Insti- May 15-International Radio and Television So- ing Group W Radio President Jim Thompson as tute for Media Studies. Poynter Institute, St. Pe- ciety annual meeting and Broadcaster of the Year Ad Club Person of the Year. The Wyndham Frank- tersburg, Fla. Information: (813) 821 -9494. Award luncheon. ABC's to receive lin Plaza Hotel, Philadelphia. Information: Bernar- award. Waldorf-Astoria, New York. Information: dine Steinmetz, (215) 874 -8990. (212) 867 -6650. May 17-Warnen in Cable, Philadelphia chapter, r I May 15 -Fourth annual Cable Day, sponsored by "The Third Annual Cable Jeopardy ." Also in May Women in Cable, Chicago chapter. Sheraton hotel, Adams Mark, Philadelphia. Information: (215) 876- Rosemont, Ill. Information: (312) 693-9700. 5163. May 21- Entertainment and Sports Conference. sponsored by Foundation for Accounting Educe - 17- Women in Radio and Tele- May 15- "Formulas for Success II," meeting of May 20- American lion, for "accountants, financial officers, industry Boston. 39th annual convention. Theme: "Media Women in Cable, New England chapter. vision executives and attorneys involved in entertain- in Capital Hilton hotel, Washing- Information: (617) 876 -5005. Power the '905." ment and sports industries." Keynote speaker: ton. May 15- "Broadband Fiber to the Home and Seth Abraham, senior VP, HBO, on TV sports Office: Economic, Political and Cultural Implica- May 18-USA Network local ad sales/marketing rights. Grand Hyatt hotel, New York. Informatior: tions," symposium sponsored by Center for Ad- seminar. Ritz Carlton, Atlanta. Information: Tracey (212) 973 -8383. Muhlfeld, 408 -9170. vanced Study in Telecommunications at Ohio (212) May 21-24--Tenth Nebraska Videodisk Sympo- State University. Ohio Union and Wexner Center, May 18- 20-Radio Advertising Bureau sales uni- sium, "A Decade of Development," sponsored by OSU campus, Columbus, Ohio. Information: (614) versity, designed for salespeople with fewer than Nebraska Videodisk Design/Production Group, 292 -8444. two years' sales experience. Richmond. Informa- University of Nebraska -Lincoln and KUON -TV. May 16- National Academy of Television Arts tion: (212) 254-4800. Nebraska Center for Continuing Education and Cornhusker hotel and conference center, Lincolr, and Sciences, New York chapter, drop-in lun- May 18- "Setting Limits: Health Care in the 20- Neb. Information: (402) 472 -3611. cheon. Speaker: David Poltrack, senior VP-plan- 1990's," an economics conference for journalists ning and research, CBS /Broadcast Group, on sponsored by Foundation for American Commu- May 22- Cabletelevision Advertising Bureau me- "Will Reality -Based Programing Take Over Prime nications and Gannett Foundation. University of dia research workshop. Radisson hotel, Chicagc. Time? A Look Back at the 1989 -90 Television Sea- , Chapel Hill, N.C. Information: (213) May 22 -Women in Cable annual Accolades son and a Look Forward to Next Season." Copa- 851 -7372. cabana, New York. Information: (212) 768 -7050. breakfast meeting, during NCTA conventior. May 19- Presentation of 42nd annual Los Ange- Speaker: Pat Fili, Lifetime Television. Omni hone , May 16-Society of Broadcast Engineers, Chap- les Area . sponsored by Academy Atlanta. Information: Katrina Barry, (312) 794- Major Meetings

May 17- 20-American Women in Radio and 11 -14, 1991. San Francisco. Oct. 30 -Nov. 4 -- National Black Media Coalition Television 39th annual convention. Capital Hilton. armed: conference. Hyatt Regency, Bethesda, Sept. 16 Eastern Cable Show, sponsored by -18- Md. Washington. Southern Cable Television Association. Washing- May 20- 23-- National Cable Television Associa- ton Convention Center, Washington. Nov. 14- 16- -Television Bureau of Advertising tion annual convention. Convention Center. Atlan- annual members meeting. Loews Anatole, Dalas. Sept. 21- 25- International Broadcasting Conven- ta. tion. Brighton Convention Center, Brighton, En- Nov. 28-30-Western Cable Show, sponsored by June 3-6-NBC -TV annual affiliates meeting. gland. Information: London, 44 (1) 240 -1871. California Cable Television Association. Ana- Washington. Anaheim, Calif. Sept. 24- 27-Radio -Television News Directors heim Convention Center, June 9- 12-American Advertising Federation Association international conference and exhibi- Jan. 3-6, 1991 - Association of Independent national conference, featuring presentation of tion. Convention Center, San Jose. Calif. Television Stations annual convention. Century Addy Awards. Marriott Pavilion, St. Louis. Sept. 25- 27--- Atlantic Cable Show. Atlantic City Plaza. Los Angeles. June 10-13--Broadcast Promotion and Market- Convention Center, Atlantic City, N.J. Information: Jan. 14 -18, 1991 -28th annual NATPE Interna- ing Executives and Broadcast Designers Associa- (609) 848 -1000. tional convention. New Orleans Convention Cen- tion annual conference. Bally's, Las Vegas. Oct. 4-7- Society of Broadcast Engineers fifth an- ter, New Orleans. June 12-14-ABC-TV annual affiliates meeting. nual national convention. St. Louis. Future meet- Jan. 24-27, 1991 -Radio Advertising Bureau Los Angeles. ing: Oct. 3 -6, 1991, Houston. Information: 1 -800- Managing Sales Conference. Opryland hotel, 225 -8183. Nashville. June 17- 21 - --The 1990 PBS meeting, sponsored by Service. Loews Anatole, Oct.11 -15 - -- MIPCOM, international film and pro- Feb. 1 -2, 1991 -- Society of ,llotion Picture and Dallas. gram market for TV. video, cable and satellite. Television Engineers 25th annual television con- France. Information. ference. Westin Detroit, Detroit. Future confer- June 19- 22- National Association of Broadcast- Palais des Festivals, Cannes, (212) 750 -8899. ence: Jan. 31 -Feb. 1, 1992. Westin St. Francis, meeting. NAB, Washington. ers summer board San Francisco. Oct. of Motion Picture and Televi- June 26- 29-- CBS -TV annual affiliates meeting. 13-17-Society sion 132nd technical conference and Feb. 27 -March 1, 1991 - Cable Show, Century Raze, Los Angeles. Engineers equipment exhibit. Jacob Javits Convention Cen- sponsored by Texas Cable TV Association. San July 15 -18 -Cable Television Administration ter, New York. Future conferences: Oct. 26 -30, Antonio Convention Center. San Antonio. and Marketing annual conference. San 1991, 11 -14, 1992, Metro To- Society Los Angeles: Nov. April 15-18, 1991 National Association of Diego Marriott. -- San Diego. ronto Convention Center, Toronto. Broadcasters 69th annual convention. Las Vegas Sept. 12-15 -Radio '90 convention. sponsored by Oct. 21- 24--Association of National Advertis- Convention Center, Las Vegas. Future conven- National Association of Broadcasters. Hynes ers annual convention. Ritz -Carlton hotel, Na- tions: Las Vegas, April 11 -14, 1992, and Las Ve-

Convention Center, Boston. Future meeting: Sept ples, Fla. gas, May 1 -4 (tentative), 1993.

:.....1 Val 1 22 2215. tion: (415) 321 -5100. June 4- Deadline for nominations for Hugh Hef- ner First Amendment Awards, designed to "edu- May "Criminal Prosecution: A New Concern June 1- National Academy of Television Arts 22- 2- cate the public about First Amendment issues and for the Communications Industry," sponsored by and Sciences trustees meeting. Marriott Marquis to honor individuals who have made significant Continuing Legal Education Committee of Feder- hotel, New York. Information: Trudy Wilson, (212) contributions to enhance and protect First Amend- al Communications Bar Association. Washington 586-8424. ment rights for Americans, sponsored by Playboy Marriott, Washington. Information: A. Thomas Car - June 1- Chesapeake AP Broadcasters Associa- Foundation. Information: (312) 751 -8000. roccio, (202) 466 -6800. 3- tion annual Dunes Manor hotel, convention. June 5 -Radio Advertising BureaulAssociation May 22- Luxembourg Media Summit. trans - Ocean City, Md. Information: (301) 539 -1772. 23- of National Advertisers radio advertising work- Atlantic dialogue on financial, economic and poli- June 1-July 1 -"CNN: The First 10 Years," trib- shop, "Tuning in to Marketing Power: The Radio cy aspects of television and radio, designed for ute to Cable News Network, sponsored by Muse- Opportunity." Plaza hotel, New York, Information: broadcasters, program producers, bankers and um of Broadcast Communications. MBC, Chica- Tom McEneny, (212) 697 -5950. advertisers. European Center, Kirchberg, Luxem- go. Information: (312) 987-1500. bourg. Information: (352) 45- 84 -73. June 5-Cabletelevision Advertising Bureau me- June Opening reception and seminar, "A dia research workshop. Hyatt Los Angeles Airport May 23-"The International Economic Summit," 3- Day in the Life of CNN," sponsored by Museum of hotel, Los Angeles. Information: (212) 751 -7770. luncheon sponsored by American Women in Ra- Broadcast and National Acade- dio and Television, Houston chapter. Speakers: Communications June 6- Action for Children's Television ACT my of Cable Programing, for CNN tribute to be George Strake Jr. and Peter Rousell, Summit awards ceremony and reception. Charles hotel, held at MBC (see listing above) for month of June. Communications. Holiday Inn Crown Plaza, Hous- Cambridge, Mass. Information: (617) 876 -6620. MBC, Chicago. Information: (312) 987 -1500. ton. Information: (713) 877 -1220. June 6-USA Network local ad sales/marketing June NBC -TV annual affiliates meeting. May National Academy of Television Arts 3-6- seminar. Nassau Inn at Palmer Square, Princeton, 23- J.W. Marriott, Washington. and Sciences, New York chapter, drop -in lun- N.J. Information: Tracey Muhlfeld, (212) 408-9170. cheon. Speaker: Erik Sorenson, executive produc- June 3-6-Cable Television Association of Mary- June 6- National Academy of Television Arts er, CBS This Morning, on "The State of Morning land, Delaware and the District of Columbia an- and Sciences, New York chapter, drop -in lun- Television." Copacabana, New York. Information: nual spring meeting. Ocean City, Md. Information: cheon. Speaker: Ruth Otte, president, Discovery (212) 768 -4510. (301) 266 -9111. Channel, on "The Challenges of Building a Televi- May 23 -June 20-"The Craft of Writing for Televi- June 3- 6-- Canadian Cable Television Associa- sion Network in a Changing World." Copacabana, sion," seminar series co- sponsored by Museum of tion 33rd annual convention and "Cablexpo." New York. Information: (212) 768 -4510. Broadcasting and Writers Guild of America East. Theme: "Bringing It All Home." Edmonton Conven- June 6- 8-APRS '90, 23rd international exhibition Museum, New York, Information: (212) 752 -4690. tion Center. Edmonton, Alberta, Canada. Informa- of professional recording equipment, sponsored tion: (613) 232 -2631. May 24- Deadline for reply comments to Nation- by Professional Recording Association. Olympia al Telecommunications and Information Admin- June 3-9 -11th Banff Television Festival, inter- 2, exhibition center in London. Information: (0923) istration on domestic telecommunications infra- national competition: conference of producers, 772907. structure. U.S. Department of Commerce, NTIA, broadcasters, directors and writers, and co-pro- June 7- Cabletelevision Advertising Bureau me- Washington. Information: (202) 377 -1551. duction marketplace. Theme: "In Search of Audi- dia research workshop. Dallas Marriott Park Cen- ences- Television in the 1990's." Banff, Alberta, tral hotel, Dallas. Information: (212) 751 -7770. May Cabletelevisioa Advertising Bureau me- 24- Canada. Information: (403) 762 -3060. dia research workshop. Radisson hotel and con- June 7-Western regional sales conference, co- ference center, Cherry Hill, N.J. Information: (212) June 3- 15- Annenberg Washington Program sponsored by Adlink, cable advertising intercon- 751 -7770. sixth annual faculty workshop in communications nect, and National Cable Advertising. Speaker: policy. Annenberg offices, Willard Office Building, Futurist Ray Bradbury. Marina del Rey Marriott. May National Academy of Television Arts 24- Washington. Information: (202) 393 -7100. Information: (213) 390 -8888. and Sciences, New York chapter, drop -in break- fast. Speaker: Steven Bass, Public Broadcasting Service, on "How to Get a Grant in the 1990's." NO. 2 IN A SERIES New York TV Academy, 1560 Broadway, New York. Information: (212) 768 -4510. May 25-Deadline for entries for syndicated pro- When I need money for grams in 42nd annual Prime Time Emmy Awards sponsored by Academy of Television Arts and acquisition or refinance, why can't I go directly Sciences. Information: (818) 953-7575. May 28-June 2-American Film and Video Festi- to the val, sponsored by American Filin and Video As- source of capital? sociation. San Francisco. Information: (312) 484- 4000. May 30-National Academy of Television Arts "You can. and Sciences, New York chapter, drop-in lun- cheon. Speakers: Phil Beuth, senior VP -ABC Tele- But since you generally only have one chance to vision Network, and Jack Reilly, executive produc- ask for the money, you want to ensure yourself er, , on "Update on Morning Television." Copacabana, New York. In- the highest probability of getting a "yes." Our formation: (212) 768 -7050. established relationships with banks, insurance May 30- Revised deadline for comments in study of the globalization of mass media firms by companies, pension funds, and other sources of National Telecommunications and Information capital, enable us to offer access to capital Administration. U.S. Department of Commerce, NTIA, Washington. sources that can commit to the transaction. In May 30- "Alternative Dispute Resolution Meth- addition, we know the elements that must be ods: New Ways to Resolve Comparative Cases," seminar sponsored by Federal Communications included in a presentation to these people, Bar Association. Washington Marriott, Washing- what objections they're likely to make, and ton. Information: Rob DePont, (202) 828-5700. how to overcome May 31- Deadline for entries in National Associa- them." tion of Broadcasters Crystal Radio Awards com- petition, honoring 10 local radio stations for out- standing contributions to community service. R. Dean Meiszer, President and Managing Director of Information: (202) 429-5420. Crisler Capital Company, investment bankers specializ- ing in mergers and acquisitions by communications organizations, answers many more questions like this in our brochure. Write or call for your copy. June June 1- Deadline for nominations for Business Enterprise Awards, sponsored by Business Enter- CRISLER CAPITAL COMPANY prise Trust, designed to "throw spotlight on those 600 Vine Street, Suite 2710, Cincinnati, OH 45202 who think long term and demonstrate courage, (513) 241 -1844 integrity and social vision in business." Informa- MEMBER: NASD rI

Broadcasting May 14 1990 23 June 7 -"A Salute to Australian Television," an- nual membership meeting of National Academy 1 ( E>tdtC of Television Arts and Sciences, New York chap- Ergs. ter. Citibank auditorium, New York. Information: Broadcastingm (212) 768 -4510. April 30 issue of BROADCASTING report- ed that ' incorporating June 7- 9- National Association of Telecommuni- cations Officers and Advisors regional telecom- half -hour magazine strip, Only Yes- munications conference. Driskill hotel, Austin, Tex. terday, had been sold in 50 markets. TELEVISION Founder and Editor Information: (202) 626-3170. Number should have been 60. John sol TaishoN (1904-1982) Palmer- hosted program is being of- i05 DeSales Street. N.W. Washington. D.C. 20036 June 7- 10- National Association of Radio Talk Phone: 202- 659 -2340 Show Hosts second annual conference. Contem- fered on cash basis, in addition to Editorial department lax- 202429-0651 porary hotel, Disney World Resort, Orlando, Fla. undetermined barter advertising split. Administrative department lax 202-331-1732 Information: (617) 247 -3627. o o Lawrence B. Thishoff, publisher June 8-Center for Communication annual Orbis Communications' new game Editorial award luncheon, honoring Thomas Murphy, chair- show, Joker's Wild, is set to debut Donald V. West, managing editor man, Capcities/ABC. Plaza hotel, New York. Infor- Mark K. Miller, Harry A. Jessell, mation: (212) 836 -3050. Sept. 10, not Sept. 22 as reported in assistant managing editors Leonard Zetdenberg, chief correspondent. May 7 issue. Kira Greene, senior news editor June 8-9- NBC -TV affiliate promotion directors Matt Stump, Kim McAvoy John S. Eggerton, conference. Bally's, Las Vegas. associate editors. Susan Dillon, A. Adsm Glenn (international). June 8- 9-Seventh annual BROADCASTING - June 9-12- American Advertising Federation assistant editors. Taishoff seminar for mid -career radio and televi- national including Randall M. Sukow (technology). Peter D. Lambert, advertising conference, national Patrick J. Sheridan, staff writers. sion professionals, sponsored by Society of Pro- ADDY awards presentation (June 10, Kiel Auditori- Janet Sullivan, Marsha L. Bell, editorial assistants. fessional Journalists. Speakers: Ed Fouhy, um, St. Louis). Speakers include , Todd F. Bowie, editorial production supervisor formerly with CBS News; Deborah Norville, co- NBC News; Alexander Kroll, chairman -CEO, Ed Kaitz, production host, NBC's Today; David Gelber, producer, Young & Rubicam; Jamie Kellner, president -COO, Broadcasting 1: Cable CBS's 60 Minutes; Kim Montour, Fox TV; Paul Fox Broadcasting; Michael Roarty, executive VP, Yearbook Davis, WGN -TV Chicago; Bob Morse, WMAQ -TV Anheuser Busch; Chris Whittle, Whittle Communi- David Seyler, manager Joseph A. Esser, associate editor . Chicago, and Wayne Barnett, WTMJ -TV Milwau- cations, and Ira Herbert, president, Coca -Cola. Deborah Segal, assistant manager kee. NBC Tower, Chicago. Information: Deborah Marriott Pavilion, St. Louis. Information: (202) 898- Francesca Tedesco, Michael Greco, Janza L. Woods, Colky, (312) 922 -7424. 0089. editorial assistants. Advertising June 8- 10- "Economics of the Illegal Drug June 9-15 -Notre Dame Executive Management Washington Trade," economics conference for journalists Development Seminar exclusively for radio sta- 202 -659-2340 sponsored by Foundation for American Commu- tion owners, general managers and sales man- Kenneth W. Taisholl, vice president, sales and marketing. Robert (Skip) Tash, Midwest and Southern regional sales. nications and Gannett Foundation. Ramada Re- agers. South Bend, Ind. Information: National manager naissance Techworld, Washington. Information: Association of Broadcasters Radio Office, (202) Doris Kelly sales service manager Debra DeZarn, classified advertising manager (213) 851 -7372. 429 -5420. New Yak 212-599 -2830 Joseph E. Ondrick East Coast regional sales manager Rand' B. Teitelbaum, sales manager Yadira Crawford, advertising assistant. Lewis & Associates (East Coast equipment and engineering) 609-683 -7900. fax 609497 -0412 Dave Bern & Associates: 914- 631 -6468 gj Matt lyn Calloway receptionist. (Ope Vi Hollywood 213-463-3148 John R. Russel, hest Coast regional sales manager Sandra Klausner, editorial -advertising assistant. Schiff & AssoCletes (I4@stern equipment engineering) 213-393 -9285: tax: 213- 393 -2381 but aren't willing to put their money where and AM activist Circulation I guys, their mouths are. mean, come on Kwentin K. Keenan, circulation manager EDITOR: When I heard the FCC had pro- you can't convince any sane broadcaster Patricia Waldron, data entry manager nonduplication rules, I Aretha L. Williams, Maureen Sharp, Thomas Simms, posed to reimpose that you can turn an AM around by simul- circulation assistants. we a knew would hear lot of bellyaching casting your FM on it. If you aren't willing Production from the AM -FM combos. Well, lo and to make the sacrifice for your AM, turn the Harry Stevens, production manager behold, there it was on page 66 of the April license in. There is probably some little Julie Gunderson, production assistant 23 issue of BROADCASTING. AM sitting 50, even 100, miles from you, Administration Philippe E. Boucher, controller My partners and I own and operate two operating sunrise to sunset at the high end Tracy Henry assistant controller successful AM -only radio stations in Geor- Albert Anderson, office manager of the dial, making money, that would love Nancy Miller, cersonnel administrator gia, WMGA Moultrie and WGFS Covington. to have your low frequency AM channel. I Rhonda Moore, accounting assistant. These stations are doing well because we say, put up or shut up.- Douglas M. (Art) David N. Whitcombe, publishing consultant. Corporate Relations are working hard, they've been around for a Sutton Jr., WMGA(AM) Moultrie and long time and we have a good signal and Patricia A. Vance, director WGFS(AM) Covington, Ga. Catherine F. Friday secretary to the publisher good local community interest programing, Bureaus not found on FM. Through the years, we New York: 630 Third Avenue, 10017 Question of taste Phone: 212-599-2830 have witnessed some really great AM sta- Fax: 212-599-2837 tions go down the tubes because it became EDITOR: The incongruities of network tele- Geoff Foisle, chief correspondent Stephen McClellan, chief correspondent (programing). so much easier to make it on the sister FM vision continue to amaze me in spite of 30 Reed E. Bunzel, radio editor stations. In our mind, these stations went years of involvement in television sales. In Rod Granger. Lucia Cobo, Joe Flint, start writers Hollywood: 1680 North Vine Street, 90028 under because the management decided it the past three months CBS has decided to Phone: 213-463 -3148 worth If I under- Fax: 213 -463 -3159 wasn't the effort and cost. reject a Fried Chicken commer- Coe, Mike Freeman, staff writers. stand it correctly, we radio stations are li- cial because it demeaned the character of in a Advertising Representatives censed to serve the public's interest and Ronald McDonald and accept Reebok ad Pattie :3M: Chicago 708- 679 -1100. lax: 708- 679-5926 not the radio station's interest. that implies someone's death. Los Angeles 213- 462-2700. fax: 213- 463 -0544: Hawaii 808-545 -2700. tax: 808- 599.5802; As far as we are concerned, speaking as Certainly Reebok and its agency should London 071- 379 -9797. lax: 071- 379 -8049. AM -only operators, let these FM- duplicat- be severely reprimanded for ever producing o Japan (06) 9254452; lax: (06) 925 -5005 ed AM's go dark. It will clear up the con- such a reprehensible spot, but is CBS that o gested AM band and my stations may be desperate for business that it would run it Broadcasting Publications Inc. able to get a power increase. Furthermore, (with all kinds of warnings) and then reject A Times Mirror Business Publication a lot of these duplicated stations are occu- a spot that just might offend one of the Lawrence B. Talshoa, president. Kenneth W. Taisholf, vice president. pying bandwidth we could use. network's biggest customers? Donald V West, vice president. I sincerely hope the FCC commissioners Maybe there's nothing incongruous Founded 1931. Broadcasting- Telecasting introduced in 1946. 7klevision acquired in 1961. CablerasN will not listen to these AM -FM combo op- about this at all. -Roger Goldhamer, KOAT- introduced in 1972 Reg U.S. Patent Office. DI Copyright 1990 by Broadcasting Publications Inc. erators who say they want to improve AM TV Albuquerque, N.M.

Broadcasting May 14 1990 24 C cp-dayciVer-o)

A financial interest and syndication commentary by Peter K. Pitsch, Pitsch Communications, Washington

Once again the broadcasting commu- price at the initial contract signing may not nity is astir over the financial inter- be a complete substitute for network owner- est and syndication rules. The ti- ship of financial interests for one important tanic struggle between network moguls and reason: important network decisions that af- their reticent and unassuming suppliers in fect the value of the program in syndication Hollywood has become a favorite spectator must be made after the contract is signed. sport of the communications cognoscenti. Renegotiation at renewal times is fraught These two antagonists are well matched and with difficulties and in most cases is likely their machinations make for fascinating, if to be a much inferior substitute to upfront not always decent, viewing. network acquisition of financial interests. And the prospects for off-screen enter- If a network had a significant financial tainment look no less promising. The Fox interest in the program, then its renewal waiver and the commission's apparent suc- decisions would be based on their effect cess at breathing new life into the languish- both on the program's value on the network ing network- producer negotiations promise and in syndication. Of course, syndication many hours of viewing pleasure. Mean- values would still receive far less weight, while, Senator [Daniel] Inouye [D- Hawaii] because it is unlikely that a network would has given the commission the green light to acquire 100% of a program's syndication take up the issue again. While not exactly value and, in any event, those revenues eager to do so, if the negotiations fail, the might be years off. commission appears committed to do just Nonetheless, it is not difficult to imagine that. examples of how viewers might gain if the The inside betting is that this sudden 6d It now seems networks had an incentive to consider the change in posture on Capitol Hill gives the broader ramifications of their renewal deci- networks the edge, because a previous com- possible that a sions. On the margin, a network might be mission concluded that the extensive 1983 willing to take more risks in sticking with a record warranted substantial elimination potentially slow -starting, "quality" program in hopes and the intervening seven years have seen that if the audience builds, it would also be competition to the three networks from in- important public rewarded in the syndication market. Also, a dependent stations, cable offerings and benefit from network might be encouraged to renew a VCR's greatly intensify. If the negotiations program in its third year that has a loyal collapse, the Beltway theorists believe, the eliminating the following, but whose overall audience is networks will be in the catbird seat. I am starting to flag. not about to vouch for the verisimilitude of fin -syn rules is Unfortunately, this theorizing is difficult such speculations. to prove, since the networks have not had But apart from the entertainment value being financial interests since 1970 and the shows and the claimed importance to the partici- overlooked. 99 they have produced are so few in number. pants, does this brouhaha matter? In partic- If you believe as I do, however, that the ular, does the fate of these rules matter to networks are vigorously competing against viewers or the larger public good? I must financial interests, it paid market value for each other and other alternatives, there confess that in my eight years at the FCC them. When, as now, it is precluded from would be little lost. It's just possible that [which culminated as chief of staff to for- buying them, it can simply reduce its prices elimination of the rules might improve net- mer Chairman Dennis Patrick], I have off by the expected value of any foregone fi- work fare by making it less risky to build and on wrestled with this question to no nancial interests. In the short term, unantic- audiences for quality programing and in- avail. So it is with some trepidation that I ipated success or failure of an individual crease the supply of off -network program- proffer a new potential public benefit from program would affect a particular producer, ing available for syndication. the elimination of fin -syn rules. (By the but over several years the rules should The larger point here is directly analo- way, I do not work for any of the parties in make neither networks nor producers sig- gous to the lesson learned in the syndicated fin-syn -related proceedings.) nificantly better off. exclusivity rulemaking. There, independent A little -understood fact is that for some The problem with this argument from the and affiliate stations, networks and produc- time, key FCC staffers-and I would not networks' standpoint is that it proved too ers all cogently argued that a copyright predict a change on this -have seen much. If the rules could not be justified by holder should have the freedom to decide the effect of these rules to be primarily the fear that a network had market power when and how product is distributed-in- private in nature. Ironically, this is largely over the producers, nor was it clear precise- cluding giving a local exclusive to one due to the fact that the networks' arguments ly what benefit might be gained by the broadcaster. Why? The copyright holder may have succeeded too well. Today, few broader public were the rules eliminated. If has the incentive to maximize the value of staffers still cling to the commission's 1970 the networks were right that in the presence the program to the viewing public. Similar- belief that the networks could buy financial of the rules they could reduce the program ly, the public can benefit if a network has interests for little or nothing. purchase price accordingly, where's the an incentive to consider the effect of its The 1983 network pleadings, relying on harm in keeping them? renewal decisions on syndication values as the analysis and conclusions of the network With the rise of the independent stations well as network revenues. Operating in a inquiry staff, persuasively argued that even and the increasing significance of the off- competitive market, a network could do no if a network had market power, it could network syndication market, it now seems harm by owning and considering financial extract monopsony profits, and no more, possible that a potentially important public interests, and quite possibly there would be with or without the fin-syn rules. Put differ- benefit from eliminating the fin -syn rules is situations whereby the viewing public ently, when a network was free to buy being overlooked. Freedom to adjust the would gain. u

Broadcasting May 14 1990 25 How WRC-TV Keeps 16,6O7Armchair Athletes From Going Scoreless.

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mance. Newspapers can use it to pro- 1 -800- 562 -2822 In MD (301) 428 -3227. vide stock quotes, weather, sports scores, horoscopes and updates. Radio A1/CAPOLOG stations can promote contests and provide CORPORAT/ON information on local entertainment, sports THE VOICE OF EFFICIENCY G3 L^Q D I O T E L E V I S I O N C A B Q 11111k1L_..L u glEin Broadcasting ',, May 14 \bl. 118 No. 20

TOP OF THE WEEK Fall overhaul planned for network lineups

In preparing to announce their fall of victory that NBC enjoys over ABC on found its audience" in the second half of schedules next week and the week Wednesday, Thursday and Saturday. the season, said Hecker. Twin Peaks, cur- after, the three broadcast networks "If the Saturday Mystery Movie comes rently in the slot, has shown audience de- and Fox won't hesitate to make drastic back, it will probably be just Columbo and cline on all but one of the weeks that it has changes. Last year the networks were fault- Kojak, and possibly just Columbo, since aired, but the network is expected to give ed for taking few chances with their pro- they were the only ones that performed the show a slot on the schedule. graming choices and for what was per- well," said Jody Hecker, Seltel program Existing series expected to be renewed ceived as a hesitancy in making necessary analyst. ABC will also have to look at the 8 for next season are Roseanne; Doogie changes in their schedules this time last p.m. to 9 p.m. time period after trying no Howser, M.D.; The Wonder Years; Who's year. This year each network has glaring less than five series in that slot -Mr. Belve- the Boss ?; Growing Pains; Head of the needs going into the 1990 -91 television sea- dere. Living Dolls, H.E.L.P., Sunset Beat Class; Full House; Perfect Strangers; Life son -from NBC and ABC Goes On, and America's having to overhaul at least Funniest Home Videos. one entire night, to Fox Shows that could get can- adding another night of se- celed in deciding the new ries programing on Friday, schedule are China Beach, to CBS, whose needs are which received a 13 -script nearly across the board. commitment two months At present, ABC is set to ago; Capital News; Any- announce its schedule May thing But Love; The Mar- 21, followed by NBC, May shall Chronicles; B.L. 23; Fox, May 29, and CBS, Stryker, and Christine May 30. Below is a look at Cromwell movies of the Sat- the key needs of each net- urday Night Mystery Mov- work, existing series ex- ie, pected to return or be can- celed, and some CBS: development projects that The network has given an appear headed for the fall schedule. early green light to two pro- jects which may get a sum- ABC: mer tryout rather than going straight to the fall schedule. New series that have been Northern Exposure stars given early commitments Rob Morrow in a drama for the fall include Cop with comedic overtones. Rock from Steven Bochco; Produced by Cine- Nevada Dr. Ruth's House, starring Productions in association Dr. Ruth Westheimer, and with Procter & Gamble Pro- Just Life (formerly Chica- ductions and MCA -TV, the go), starring Victoria Princi- hour drama has been given pal. an eight -episode commit- Cop Rock, an hour musi- ment. Family Dog, a half - caUdrama, has been given a hour comedy from Univer- I 3- episode commitment. sal Television, has also Ronnie Cox and Ernie Hud- been given a production son star in the project, tar- commitment from the net- geted as a 10 p.m. show. work. Sources said network Dr. Ruth's House has also executives have not decided been given a 13- episode whether the show will pre- commitment. The half -hour comedy is pro- and Elvis -none of which are expected to miere on the fall schedule or be used at duced by Reeves Entertainment. The Just return. mid- season. Life project, from Aaron Spelling Produc- ABC's other problem night, Thursday, One night expected to undergo major tions, will have at least 13 episodes, and probably won't undergo the amount of re- change is Tuesday night from 9 p.m. to 1l features Principal as a private investigator structuring that Saturday will, said most p.m., where CBS most recently scheduled a in the district attorney's office. observers. Father Dowling Mysteries movie, using the same strategy they used ABC, which finished the season in sec- (Thursday, 8 p.m. to 9 p.m.), which was last year when their series attempts failed. ond place, winning Monday, Tuesday and picked up from NBC a year ago, is the most This year, after Wolf and Island Son were Friday nights, has its most pressing need on effective show the network has programed pulled (Rescue: 911 from 8 -9 p.m. on Tues- Saturday. Indeed, the network's average against The Cosby Show in five years, regu- day is one of two series, among nine, that margin of victory over NBC on the nights it larly providing at or near a 20 share. The debuted in the fall that still remain on the wins was 5.3, compared to the 17.8 margin Young Riders at 9 p.m. "caught on and schedule), CBS went back to airing theatri-

Broadcasting May 14 1990 27 I I TOP OF THE WEEK I i cal releases. The CBS Tuesday Movie Friday night also is expected to get a My Two Dads; 227; NBC Sunday Night at dropped 15% from last year, averaging a makeover. "It's doubtful any of the shows the Movies, and Magical World of Disney. 10.5/17 versus a 12.3/19. will be back on Friday night except for Other critical time periods for CBS are maybe Baywatch," said Hecker. The list of FOX: Wednesdays at 8 p.m. and 10 p.m. "They Friday night attempts includes Baywatch; Fox's needs, while minor compared to the never got it right," said Hecker, who said Hardball; Mancuso, FBI; True Blue, and other broadcast networks, are greater than CBS used Peaceable Kingdom; Grand Nasty Boys. last year, with an additional night of series Slam; Beauty and the Beast; Sydney, and Other moves expected at NBC include to program. The Saatchi & Saatchi report Normal Life in the 8 p.m. to 9 p.m. time the renewing of Grand, to air behind The suggests Fox will go after male demograph- -slot. "Jake and the Fatman performed well Cosby Show. "[Grand's] being renewed ics on Friday night, possibly scheduling after 8 p.m, but Wiseguy (at 10 p.m.) lost was part of the deal to renew Cosby," said Two -Fisted Tales and D.E.A.: Drug En- audience throughout the season,' she said. one source. forcement Administration from 8 p.m. to On Friday night, Hecker thinks CBS will "Hunter probably won't return to Satur- 10 p.m. "revamp at least two hours" on the sched- day night," said Seltel's Hecker. "Look While Hecker expects little change on ule, which currently has Small Talk, Can- for the network to put in a lineup of six Sunday night, "They'll probably test Glory did Camera, Bagdad Cafe and Sugar & half -hour . That gives them the Days on Sunday from 7 p.m. to 8 p.m., and Spice from 8 p.m. to 10 p.m., and Dallas flexibility to use Hunter on Friday at 10 then possibly move it to Friday at 8 p.m.," from IO p.m. to 11 p.m. Falcon Crest, p.m.," she said. Also, Dear John will like- she said. which had been paired with Dallas, was ly remain as the companion to Night Court, Shows expected to get a renewal for next pulled from the schedule and is not expect- Hecker said. season include 21 Jumpstreet; Alien Na- ed to be renewed next year. Series that have been renewed for the fall tion; Cops; Totally Hidden Video; In Living On Saturday, Hecker believes the net- include Heat of the Night; Cheers; The Color; America's Most Wanted; The Simp- work will keep Paradise in the 8 p.m. to 9 Cosby Show; Dear John; Unsolved Myster- sons, and Married...With Children. p.m. slot. "They can't cancel everything," ies; Empty Nest; Midnight Caller, and Those considered "on the bubble" in- she said. "It's held up against Fox, which Quantum Leap. clude The Tracey Ullman Show, The Re- ABC didn't always do. Since they have to Those not expected to return are ALF; porters, Booker and Open House. -SC mess with almost every other 8 p.m. show, it's one less place they have to start build- ing an audience from zero," she said. As for Tour of Duty, however, she doubts it will get a renewal, and "will Networks program for strong summer be back, possibly on Monday night at 10 Contending with increased son, Attitude takes place in a beauty salon, p.m.," she said. competition, broadcast networks and features an all -black cast. The network Existing series which are expected to be prepare unprecedented mix of may also air what is described as a "short- given renewals are Major Dad; Murphy original shows, new episodes of flight summer series," to be ordered specif- Brown; Designing Women; Rescue: 911; returning ones, specials and reruns ically as a summer program. Jake and the Fatman; Knots Landing; Dal- Brewster Place, Oprah Winfrey's drama las (the two prime time soaps will be in the The broadcast networks' summer television series that premiered in early May, will air second year of a two -year renewal deal season, historically awash with reruns and 13 original episodes during the summer. negotiated last year); 60 Minutes, and Mur- little else, will experience a new wave of ABC is also anticipating that it will have der, She Wrote. programing this year. Eroding shares, in- new episodes for such regular season series Shows which are less secure are Falcon creased competition and alternative viewing as Mr. Belvedere, Capital News, which Crest; Tour of Duty; Sydney; His & Hers; choices are forcing the Big Three to rethink went on hiatus in May, and Equal Justice. Normal Life, and The CBS Tuesday Night and restructure their traditional methods, There may also be original episodes of Movie. and this summer will offer an unprecedent- America's Funniest Home Videos, "pro- ed mix of original series and made -for- duced during the summer for the summer," NBC: television movies, new episodes of estab- the spokesperson said. NBC has given an early nod to three series, lished series, specials, and, yes, reruns. ABC will also broadcast three original all comedies. Singer & Sons (formerly "It's really a very simple thought," ac- specials in June: The Second International Pumpernickel), about a Jewish deli owner cording to John Von Soosten, vice presi- Rock Awards, a live, 90- minute show from who hires his housekeeper's sons, is from dent, director of programing, Katz Televi- , will air June 6; The Red Walt Disney Television and has been given sion Group. "If the networks are doing Cross Emergency Test, a one -hour health a four-episode commitment for use during reruns, it's a perfect time for sampling. guide, will air June 7, and Sea World: Sum- summer or midseason. Parenthood, from Independent stations have known this for mer Night Magic will be seen June 10. Imagine Films Entertainment, has been giv- years and have done very well during the NBC's summer offerings will include six en a 13-episode commitment. American summer because of it. original telefilms. Slated for August, to co- Dreamer, starring Robert Urich, will also "With increased competition," Von incide with the 45th anniversary of the have at least 13 episodes available next Soosten said, "the networks, even though dropping of the first atomic bomb, is Hiro- year. Produced by they are the major source, are also simply shima: Out of the Ashes (working title). Television, Urich plays a newspaper col- another programing source. They realize Max Von Sydow, Pat Morita, Judd Nelson umnist with Carol as his assistant. that it's important not to lose audiences to and star, Peter Werner will direct, According to a report published by Saat- Fox, which has done well by introducing and Robert Greenwald is executive produc- chi & Saatchi, NBC's most intensive re- shows in the summertime, and to the inde- er. Details on the remaining five telefilms structuring will occur on Sunday night. The pendent stations." will be announced at a later date. report suggests NBC will drop The Magical ABC is "very much aware that Fox and On June 13, Jane Pauley will host The World of Disney, opting for more adult -type cable have used the summer as a launching Secret Race: The East German Sports Ma- programing from 7 p.m. to 8 p.m. Also, the pad," according to a network spokesper- chine. She will also serve as anchor for a network will more than likely drop its NBC son, "and is also aware that we need to do series of five other news specials, produced Sunday Night at the Movies. Recent reports more" to counter further encroachment. by David Browning, in preparation for the have the network considering a reality ABC is currently planning to debut one fall launch of her weekly series. block from 7 p.m. to 9 p.m. to compete new show during the summer months: New "We are fighting to seize the public's directly with ABC's plans for an hour of Attitude, a half-hour sitcom from Castle attention," said Warren Littlefield, NBC reality shows from 8 p.m. to 9 p.m., and Rock Entertainment. Originally produced executive vice president, prime time pro- counter-programing CBS and Fox. as a replacement show for the regular sea- grams. "When there are two -digit choices

Broadcasting May 14 1990 28 I TOP OF THE WEEK

in viewers' homes, and there will be three - as a teenage girl transplanted from New made in counter -programing against the digit choices, we have to find a place where York to Beverly Hills. Glory Days, from networks. "Fox has been experimenting we can get our message heard; hence, the the producers of 21 Jump Street, focuses on very effectively in the past few years with emergence of summer." four friends fresh out of high school: one is new product in the summer, when it has The tradition of "taking four months off a cop, one a reporter, one is in college and also been premiering some new fall se- at a stretch" was perfectly acceptable when one is a "wild -eyed dreamer," said Stupin. ries." Summer is also a time when cable fewer choices existed, Littlefield told Fox will also have original episodes of can program effectively, Frank said, "and BROADCASTING, but that notion is "really Cops, America's Most Wanted, Totally Hid- there are also indications that VCR rentals crazy for today's environment. It's now a den Video and The Outsiders. On June 20, are higher. Maybe viewers are looking for 52 -week cycle," he said. Fox will air a two -hour special entitled something different to watch." NBC is trying to air "some things we Live: The Greatest Stunts on Earth. Economic motivation is also a key to believe in," said Littlefield, "not just re- Fox is planning to expand to Friday night understanding the changing face of summer jects, leftovers and day -old product. Initial- programing in the fall, said Stupin, and television, according to Frank. In recent ly, advertisers won't respond [to new shows "depending on what shows are ordered to years, she said, soft drink, fast food and in summer], but if the viewers do, we hope fill the slots," Fox may launch its Friday motion picture advertisers, among others, they will." night slate as early as August. have increased their spending in summer The network will come out "right at the According to Betsy Frank, senior vice months. "The feeling is, if there is original top of summer" with The Seinfeld Chroni- president, director of television information programing, the networks are in a better cles, which Littlefield describes as "a fun- and new media, Saatchi & Saatchi, the negotiating position," said Frank. ny, hip, innovative comedy." If it is suc- summer season and its traditional spate of "The face of the entire broadcast year is cessful, it will be a candidate for the fall reruns can be thought of in Catch -22 terms: changing," according to Frank. "There schedule or as a replacement series. "We're never sure whether usage drops off will always be the most emphasis around "Hopefully what happens is the Ameri- [in the summer] because nothing is on, or fall, but new programs are now actually can public gets better choices," Littlefield nothing is on because usage drops off." introduced all through the year. These times said. "The audience is wise enough to say, Frank also points to the inroads Fox has call for new strategies." -rtG 'We know you're giving us rejects.' And we have been guilty as charged." NBC is also considering premiering a show in Au- Children' goes to gust- perhaps Carol & Company -as op- `Married...with posed to September. "Summer is over after WWOR -TV New York Labor Day," said Littlefield. "We want to get the season started as early as possible." WNYw(TV) and Tribune -owned WPIX(TV). CBS will introduce approximately six On the affiliate side, WNBC -TV expressed new series around the middle of July, ac- some interest in the show, but did not make cording to Peter Tortorici, senior vice presi- a formal bid on it. dent, program planning. The one -hour According to market sources, CPT said it Northern Exposure, from the co- creators of would not take less than $115,000 per week St. Elsewhere, centers on a New York City for Married in New York, plus the one doctor whose medical education was paid minute of national barter time the company for by the people of Alaska. To pay off his is withholding for all stations taking the debt, he must work for several years in the show. That barter minute will tack on $1 state, in the remote town of Cicely, Alaska. million or more annually to the price of the Nights is an hour "slice -of- show in the top three markets, sources said. life" show about the residents of a large Barry Thurston, president of CPT's syn- highrise in New York, while War Room dication division, confirmed that WWOR -TV (working title) is a half -hour comedy from was the winning bidder for both Married Bruce Paltrow about presidential speech and 227 in New York. But neither he nor writers. station officials would discuss what price Projects in the pilot stage include: Wish WWOR -TV agreed to pay for the shows. You Were Here, from Hart-Thomas -Berlin, According to sources in the New York a half -hour based on the travels of a young market, CPT had hoped to get as much as American in Europe who mails home vid- $200,000 per week for both shows corn - eotape postcards. Funny You Should Ask is bined. Sources also suggested the company a reality -based comedy, centered on Ameri- would probably get closer to $150,000 per cans' attitudes on a number of issues. An week for both shows. While refusing to American Story, an hour reality drama discuss price, Thurston stressed that the from New World TV, features dramatic Married and 227 deals were separate trans- reenactments of news stories. actions. Other CBS summer shows include Are Station buys off -Fox comedy now in Other stations in New York declined to You Kidding ?, from the producers of Un- syndication from Columbia Pictures comment on the deal at deadline. CPT had solved Mysteries, in which a panel of ex- TV with '227'; asking price in set a deadline for bids in New York of May perts must judge which video story is real, New York for 'Married' said to 4. However, it was understood that WNYW and Top Cops, from CBS Entertainment be about $115,000 per week missed that deadline and that CPT gave the Group and Grosso -Jacobson, which singles station until well into last week to decide out two or three police heroes and re -cre- Three weeks after making the show avail- how to proceed. Sources indicated an inter- ates their cases. CBS will also have some able in syndication, Columbia Pictures nal debate within Fox on just how impor- original summer made -for -television mov- Television did its first deal last week for the tant the show was to the Fox stations held ies, said Tortorici. off-Fox comedy Married...with Children. WNYW's decision up. Fox Chairman Barry Fox, which has traditionally done well dur- In a deal that surprised many, the show Diller was said to be the one to make the ing the summer with the introduction of new went to WWOR -TV New York, which also decision. programs, will have two new shows this sea- bought 227, an off-network comedy CPT Rumors were flying last week about the son, according to Paul Stupin, Fox executive has had in the market for over a year. nature of the Fox -Columbia discussions. vice president, series programing. Interest in the show among stations in Some said they involved a possible group - Molloy, a half-hour comedy, stars Mayim New York was keen, with at least two other wide deal and others suggested Fox wanted Bialik (the young in Beaches) seriously interested stations, Fox -owned to tie a syndication deal to renewal of the

Broadcasting May 14 1990 29 1 I TOP OF THE WEEK I show on the Fox television network. Thur- Bundy and his off-beat family, anchors $65,000 and $70,000. Fox affiliate ston would say only that the latter was not Fox's Sunday night lineup and has fre- KTVU(TV) Oakland, Calif., is said to be true. "Those are two separate discus- quently ended up among the top 20 network interested in the show. However, sources sions," he said. The program has been re- programs this season. said the station was balking at the asking newed by the Fox network for the 1990 -91 In Chicago, where CPT has set a mini- price. season. Thurston also noted that the deal in mum price of $63,000 per week for the In a related development, CPT would New York did not rule out Fox-owned sta- show, it is clear that Fox -owned WFLD(TV) neither confirm nor deny a Los Angeles tions in other markets from winning the has an interest in acquiring the show. And Times report that Married co- executive pro- show in syndication. sources there also said WPWR -TV Gary, ducers Ron Leavitt and Michael Moye were So far, CPT has solicited bids in three Ind., was in the running. No word at mulling a contract renewal offer of $32 markets: New York, Chicago and San Fran- deadline on interest in the show by Tri- million over three years, including a per- cisco. The program is of particular interest bune's WGN -TV. centage of the profits CPT generates for the to Fox affiliates around the country. Mar- Deals for the show in both Chicago and show in syndication. The Times story said ried is credited by many for putting Fox on San Francisco are expected as early as this the deal, if accepted, would be the largest the map in prime time. The comedy, about week. In San Francisco, the minimum studio deal for a television comedy team in the misadventures of shoe salesman Al price set by CPT is said to be between history. -sM

The ABC, CBS and NBC television networks reported strong that took place in the first quarter. Early morning sales revenue gains for first -quarter 1990 over the first quarter of showed a 14% increase, which one network executive attrib- last year in what was largely an "apples to apples" compari- uted to advertisers "finding" shows before 7 a.m.; a strong son. Among the noteworthy results was the small increase percentage increase was also reported for children's pro- that daytime managed to show, despite a ratings decline that graming. News revenue increased 8.5 %; however, much, if forced the networks to provide makegoods. Overall, three - not all, of the increase was due to the addition of Prime Time network net revenue increased 8.8 %, to $1.9 billion. The Live on ABC and Saturday Night with Connie Chung on numbers were provided by the Broadcast Cable Financial CBS. Management Association, based on unaudited network sub- Prime time was up 6.4% to just over $1 billion. The only missions to Arthur Young & Co. daypart showing a decrease was late night. Ratings for the Sports revenue was up 22 %, to $373.5 million, apparently now -canceled Pat Sajak Show were down from the first quar- helped by strong price increases for CBS's NBA telecasts. ter of 1989, and the show had also been cut back half an hour The network also had two additional NCAA semifinal games last October. First quarter television network revenue: 1990 vs. 1989 (Add 000)

P Time Late Night a..[1. Daytime l7rildrrn Sports News Total Revenue from client -supplied programing First quarter '89 $9,433 $0 $0 $500 $0 $3,652 $0 $13,585 First quarter '90 6,702 0 0 0 0 618 0 7,320 % change -28.95 NA NA -100 NA -83.08 NA -46.12

All other gross revenue from time sales First quarter '89 1,100,363 93,307 54,049 237,675 23,661 356,252 185,719 2,051,026` First quarter '90 1,173,584 88,692 61,495 247,126 27,974 438,651 201,460 2,238,982` % change 6.65 -4.95 13.78 3.98 18.23 23.13 8.48 9.16

Total gross revenue from time sales First quarter '89 1,109,796 93,307 54,049 238,175 23,661 359,904 185,719 2,064,611 First quarter '90 1,180,286 88,692 61,495 247,126 27,974 439,269 201,460 2,246,302 % change 6.35 -4.95 13.78 3.76 18.23 22.05 8.48 8.80

Less advertising agency commissions First quarter '89 166,469 13,996 8,107 35,662 3,549 53,652 27,859 309,294 First quarter '90 177,043 13,304 9,224 37,069 4,196 65,811 30,220 336,867 % change 6.35 -4.94 13.78 3.95 18.23 22.66 8.47 8.91

Total net revenue from time sales First quarter '89 943,327 79,311 45,942 202,513 20,112 306,252 157,860 1,755,317 First quarter '90 1,003,243 75,388 52,271 210,057 23,778 373,458 171,240 1,909,435 "' % change 6.35 -4.95 13.78 3.73 18.23 21.94 8.48 8.78

*Does not include color insertion revenue. "Includes no political parties /candidates revenue for 1990 first quarter.

Rreadcast g May '4 1990 30 TOP OF THE WEEK FCC revamping comparative hearing process

Commission moves to speed up lected to be a licensee." aimed at replacing the hearing process with a awarding of licenses and When more than one party applies for a lottery, by which a licensee would be chosen limit payoffs in competing , the applicants either from among competing applications by ran- applications to expenses only reach a settlement in which they merge or dom selection with no regard for which appli- all but one drops out or they go into a cant might best serve the public interest. The FCC moved last week to streamline the hearing before an FCC administrative law The proposal, which was advanced by time -consuming and costly comparative judge, who, using a set of complex criteria the FCC early last year during the chair- hearing process for awarding licenses for that have evolved over the years, decides manship of Dennis Patrick, was met with broadcast stations and to stem abuse of the which applicant would best serve the public near universal opposition from the broad- process by "sham" applicants more inter- interest. casting industry. ested in lining their pockets than in operat- As the FCC noted last week, the process FCC Commissioner Ervin Duggan, who ing stations. has been the subject of widespread abuse as joined the commission after it was pro- "First of all, we are trying to get service groups and individuals have filed applica- posed, made clear his strong opposition. "I to the public as quickly as possible," Sikes tions in the hopes of receiving settlement not only applaud the burial of the lottery said after the FCC adopted or proposed the payments far in excess of what they spent to idea, I would like to drive a stake through reforms in a series of unanimous votes. apply and litigate at the FCC. its vile and evil heart," he said. "I think "Arms control treaties take less time than The FCC is partly responsible for the that a broadcast license is not simply an the work of this commission. abuse, taking the cap off of settlement pay- economic asset, not simply a piece of prop- "Second, we don't want our rules used ments in 1982. erty to be dealt with in a lottery. A broad- to engage in Washington gaming that cre- "Legitimate and prudent expenses" was cast license is a sacred trust." ates wealth that is unearned," he said. a recurring phrase in some other related The FCC proposed encouraging settle- "We think our rules have been used that FCC reforms adopted at the meeting. In an ments through the use of pre- designation way." effort to safeguard some other processes "settlement advocates" and post- designa- In hopes of slashing the time it takes for from abuse, the FCC adopted a 1987 pro- tion settlement conferences and by requir- comparative cases to wend their way posal to limit expense payments that groups ing applicants to pay the hearing fee through the commission from three years to or individuals can receive for: I) withdraw- ($6,760 after May 21) prior to release of the one; the FCC proposed several procedural ing petition to deny applications for new FCC order designating a contested channel and organizational changes, including elim- stations, modification of facilities and sales; for hearing. Today, the fee is not due until ination of the Review Board or consolidat- 2) withdrawing threats to file such peti- 20 days after the hearing designation order. ing the board into the Office of the General tions, and 3) withdrawing counterproposals Other "steamlining" proposals: Counsel. in the allocation of new broadcast channels. Eliminate or modify the Ruarch Asso- It also proposed ideas for encouraging (With regard to petitions to deny new ciates policy that permits applicants who ac- settlements of comparative cases, but at the licenses, modifications and sales, the FCC quire licenses through settlements to renege same time proposed taking the profit out of also said it will closely review citizens' on intergration or divestiture commitments. settlements by limiting payments to the "le- agreements entered into by broadcasters in Eliminate or modify the Anax policy, gitimate and prudent expenses" of appli- exchange for the withdrawal of such peti- which excludes passive investors from be- cants. tions or the promise not to file them to ing considered in calculating the compara-

FCC Chairman Sikes Commissioners Quello, Marshall, Barrett and Duggan The National Association of Broadcast- insure they "comport with the public inter- tive credit an applicant should receive for ers applauded the actions. They will "serve est.") "integration" of ownership and manage- the public interest by protecting the integri- The FCC also affirmed its March 1989 ment and which, according to the FCC, is ty of the licensing system and at less cost to decision to limit payments in settlements of the focus of "considerable litigation" in taxpayers and applicants," said NAB Presi- comparative renewal cases and for with- hearings. dent Eddie Fritts. drawal of petitions to deny renewal applica- Set procedural dates for hearings in the Richard Zaragoza, president of the Fed- tions, dismissing three petitions for recon- designation order. eral Communications Bar Association, sideration. Limit time for discovery to 60 days. many of whose ideas for reform of the The limits on settlement payments in re- Eliminate, when possible, oral argu- comparative process have been incorporat- newal cases are credited with curtailing re- ments and testimony in hearings. ed into the FCC's reform package, said the newal challenges, in which an individual or The FCC's proposal to eliminate or con- bar is "delighted that the commission has group submits a competing application for a solidate the Review Board with the Office acted to restore the integrity of the compar- station's license when it comes up for re- of the General Counsel was its most contro- ative process." newal. Since the restrictions were put in versial. During the hearing, four of the The reforms, along with the tougher place, according to the FCC's Mass Media commissioners -all but Chairman Sikes- character policy also adopted last week (see Bureau, hundreds of stations have applied expressed reservations about it. story, page 32), are a "watershed in the for renewal without being hit with a com- "I have a strong sense the Review Board reemergence of the public trustee concept," peting application. is a worthwhile part of a system of checks Zaragoza said. "It does matter who is se- The FCC also terminated a proceeding and balances here," said Duggan. -MAJ

Broadcasting May 14 1990 31 TOP OF THE WEEK f ceeding. Broadcasters were formerly re- quired to divulge such information only Tauzin tries again with home satellite bill when applying for renewal (every seven five years for As anticipated, Representative years for radio stations; every TV stations). Billy Tauzin (D -La.) revived his Although some FCC watchers saw the home satellite legislation that action as a retreat from the hands -off poli- would require cable programers cies of the Reagan -era FCC, Mark Fowler, to make their product available chairman at the time the character policy to third-party packagers at non- was adopted in 1986, did not. "I don't see discriminatory wholesale prices this as any kind of significant reregula- for both C -band and Ku -band tion," said Fowler. "It's more in the nature dish owners. Tauzin, a key mem- of a clarification. ber of the House Telecommuni- "It needs to be said, Mark Fowler is not cations Subcommittee, promised chairman, Al Sikes is," Fowler added. to push the measure "as hard "And he and the other commissioners are and rapidly" as he can. entitled to vote as they see it." Asked Opposition from cable opera- whether he would have gone along with the tors and programers is anticipat- vote, Fowler said: "I don't get into those ed. Reaction from the National academic questions." Cable Television Association was lukewarm at best: "While we are still studying it, The action was foreshadowed by the we remain concerned about any proposal that would regulate the distribution of FCC's decision last September to start li- against cable program networks," said an NCTA spokesman. cense revocation proceedings WKSP(AM) S.C., in light of the Among the groups endorsing Tauzin's initiative are the Satellite Broadcasting Kingstree, drug -trafficking conviction of station prin- and Communications Association, Consumer Federation of America and the cipal Gregory Knop. And it was prompted Telecommunications Cooperative Association, a home satellite National Rural by House Energy and Commerce Commit- however, are not supporting efforts to move a packager. Some SBCA members, tee Chairman John Dingell (D- Mich.), who third -party packaging bill, among them ESPN, Turner Broadcasting System and suggested that the FCC's character stan- Viacom. dards were too lenient. "Do I correctly At a press briefing last week, Tauzin (I) joked with supporters, SBCA's Mark understand commission policy to be that it Ellison (standing behind CFA's Gene Kimmelman) and NRTC's Bob Phillips. The does not ordinarily consider crimes of vio- bill (H.R. 4756) is similar to legislation he offered in 1988. It was introduced with lence to be potentially disqualifying ?" he 13 co- sponsors, including subcommittee members Al Swift (D- Wash.), Jim Coo- asked at one point. per (D- Tenn.), Jim Slattery (D- Kan.), Rick Boucher (D -Va.) and Ralph Hall (D- Responding to Dingell's letter last Janu- Tex. ). ary, Sikes said he was ordering the FCC This time Tauzin does not address the decoder standards issue. "We stayed staff to come up with stricter standards away from the technology concerns," said Tauzin, who expects the FCC will deal (BROADCASTING, Jan. 29). with the issue. H.R. 4756 extends the mandatory access provisions to cover not Washington attorney Andrew only C -band but Ku -band. And the measure recognizes volume discounts as Schwartzman, who has waged a battle on long as they are not discriminatory. "We had hoped to see some movement behalf of the citizen groups he represents toward a level playing field in the television programing market since we last to tighten the standards, said he was visited the issue, but the cable industry has not been very responsive to the pleased by the FCC action in general, but satellite viewers' needs," said Tauzin. found it "disappointing in several re- He cited the decision to SBCA President Chuck Hewitt said the legislation goes a "long way toward spects." FCC's or civil proceedings addressing the very complicated issues of competition to cable and fair market- disregard criminal that end in consent decrees and pending But he noted that the SBCA board has not taken a ing of ." criminal and civil actions. position on it. -KM However, Schwartzman said the new policy would strengthen the petition to deny he filed against Tele- Communications Inc., FCC broadens areas in which his clients are seeking to block TCI from receiving a license for a direct considered for licensee character broadcast satellite system because of a $35 million antitrust judgment stemming from a Commission will now take all casting pervades and influences signifi- franchise renewal battle in Jefferson City, felony convictions, as well as cantly our culture," said FCC Chairman Mo., in the early 1980's. some misdemeanors and antitrust Alfred Sikes. "I think we have to have According to Schwartzman, one of the violations, into account when reasonable standards for holding broad- points of contention in the case is whether a judging broadcast licensees cast licenses." judgment involving a cable system is rele- Prior to the action, the FCC had limited vant in the DBS proceeding. With the FCC The Sikes FCC toughened its four -year -old its review of potentially disqualifying mis- decision to make all "media-related" adju- character standards for broadcasters and conduct to felony convictions that called dications relevant, he said, that point is would-be broadcasters, voting unanimously into question honesty and truthfulness and now moot. at last Thursday's open meeting to consider to anticompetitive violations involving TCI spokesman Bob Thomson said TCI all felony convictions and, in certain cases, "broadcast- related" activity. The FCC does not view the FCC action as much of a misdemeanor convictions in determining concluded that the old policy "took an setback, having assumed all along that the whether a party is qualified to become or overly narrow view of the range of miscon- FCC would deal with the substance of remain a broadcast licensee. duct that should be considered in licensing Schwartzman's petition. He added that TCI The FCC also voted to weigh judgments decisions." believes it will prevail. "We do not believe for violations of antitrust laws (or other The FCC action also requires broadcast- a single unauthorized act by one of our laws aimed at stemming anticompetitive be- ers to promptly notify the FCC of felony employes occurring nearly a decade havior) involving "any medium of mass convictions and judgments for anticompeti- ago...will be sufficient to disqualify TCI as communications." five misconduct so the FCC can decide a DBS licensee under the new policy clari- "I really believe strongly that broad- whether to initiate a license revocation pro- fication," he said. -HAJ

Broadcasting May 14 1990 32 TOP OF THE WEEK _ -- - House grills sports commissioners on cable migration Telcomsubcom members tell heads but they came "very late" with one witness "Cable gets the vast pools of money to of baseball, football, basketball and it was "inappropriate to put him with pay for exclusive rights to sports program- it's vital their games not disappear the commissioners." Nor did they want to ing primarily from the pockets of an Ameri- from free over -the -air television have a one -person panel, said Irving, who can public who are not protected by regula- denied reports that Ottenbach was unsatis- tion or real competition from this Representatives of the major sports leagues factory because he was not considered "star unregulated monopoly," said Lieberman, reassured House Telecommunications Sub- quality." who is the author of a cable reregulation committee members that events such as the Still, despite the absence of broadcasters, bill. "I urge my colleagues to take a good , the World Series and the NBA the commissioners took some heat. "My look at the cable situation in their districts Championship Series would not wind up on principal concern is that we not turn Ameri- and join in the effort to protect free televi- cable television, at least for the next de- ca into a society of sports haves and have sion and keep cable TV affordable," stated cade. pots," said House Telecommunications Congressman Neal. It was clear from members comments Subcommittee Chairman Ed Markey (D- Commissioner during a subcommittee hearing last week Mass.). The hearing was the third convened Fay Vincent, however, said the total num- that they are worried about the future mi- to deal with the overall issue of cable rere- ber of local free over -the -air telecasts of gration of professional and college sports gulation. major league games has increased, not de- from free over -the -air television to cable. Calling for reregulation was a panel of creased, over the past five years. He said But there was not an overwhelming call for three senators and five House members who their new TV contracts are "pro- consumer immediate action. It's been suggested that also want to prevent further shifting of and pro-competitive." Congress might reconsider the antitrust ex- sports programs to cable. Senate Antitrust Commissioner emption granted to the leagues or restrict Committee Chairman Howard Metzenbaum Paul Tagliabue said that more than 90% of the number of games aired on cable. (D- Ohio), who held a hearing last year on NFL games will remain available to over - Noticeably absent from the witness table the subject and is a long- standing cable the -air television. The problem, he added, were representatives from the broadcast critic, said: "The bottom line for fans is is that the declining network audience share networks and local stations which have that they may end up paying more for and shrinking ad revenues along with pres- complained about not being able to compete something they used to get for free." Metz - sure on the NFL to expand make cable an with cable programers such as ESPN, enbaum said his subcommittee would hold increasingly attractive alternative. Turner Broadcasting and others for sports hearings to reexamine the leagues' antitrust David Stern, National Basketball Associ- rights. ESPN and Turner officials said they exemption. The exemption, he said, im- ation commissioner, said the number of could not make it because of scheduling plies certain obligations to fans and does games available has increased "steadily on conflicts. And as one network source said: not give them "carte blanche" to sell to the both free over- the-air television and ca-

Sports commissioners under the House spotlight: NCAAs Richard Hill members criticize cable: Senators Lieberman, Specter and Schultz, NBAs David Stern, MLB's Fay Vincent. NFL's Paul Tagliabue Metzenbaum with Representatives Schumer. Downey, Shays and Neal

"It is unrealistic to think we'd be part of highest bidder and shut out those without ble." Said Stern: "I am confident that for bashing one of our largest program suppli- cable. some time to come, free television will ers." Metzenbaum cited the New York Yan- remain the key method of distribution to The Association of Independent Televi- kees and Madison Square Garden contract our fans." sion Stations did offer Roger Ottenbach of which gives MSG the rights to all Yankee Stern and the others also stated their frus- KCPQ -TV Tacoma, Wash., as a witness. games beginning in 1991. That agreement tration with superstations and called for the "It's a sham hearing as far as I am con- has angered members, especially those repeal of cable's compulsory license. "I cerned," said INTV President Jim Hed- from New York such as Democrat Charles suggest we abolish it," said Stern. Vincent lund, who was upset and dissatisfied with Schumer, Republican Raymond McGrath, and Tagliabue agreed. the subcommittee's explanation for not us- and Democrat Thomas Downey. "Baseball Richard Schultz, executive director of ing Ottenbach. "They could have put Ot- owners must not be allowed to just take the the National Collegiate Athletic Associa- tenbach up first," said Hedlund, who felt money and run," said Schumer. tion, said the NCAA's recent CBS contract the hearing was one -sided and called the They were joined at the witness table by "places greater emphasis on network tele- panel of commissioners a "bunch of self- Representatives Christopher Shays (R- vision" than prior contracts. Schultz also serving apologists." Conn.) and Richard Neal (D- Mass.). Metz - pointed out that the NCAA has not had a According to the subcommittee's senior enbaum and Senators Arlen Specter (R- role in selling television rights of itsmember counsel, Larry Irving, broadcasters and the Penn.) and Joseph Lieberman (D- Conn.) schools since the Supreme Court ruling in networks were asked to provide witnesses also appeared. 1984. -KM

Broadcasting May 14 1990 33 TOP OF THE WEEK J Paramount, CBS looking to invest in Australia's Nine Network Meanwhile, NBC has pulled out of expects as well to recoup its investment in NBC cable and business development, and its stake in 's TV3 after New Zealand. J.B. Holston III, head of NBC Internation- new network went into receivership Paramount, whose only official statement al, said NBC had been approached by each was that the company is "considering an of the networks and that the company re- The Pacific Basin is on the boil and Ameri- investment in Bond Media," already has a mained involved in discussions of financial can media interests are in the midst of the long -standing program supplier relationship opportunities with Bond. heatup. with Bond's Nine (it has also sold extensively Bond's Nine, while remaining the highest Paramount and CBS last week acknowl- to rival Seven Network, as well as the third - rated of Australia's three TV networks, is edged they have talked with troubled Aus- place Ten Network) and has coproduced tele- operating at just about breakeven, primarily tralian firm Bond Media, reportedly about vision series with the network. At one point because of burdensome debt taken on when taking an equity position and infusing cash in the 1970's, under previous ownership, entrepreneur Alan Bond bought the company into its Nine Network TV operations. Paramount held a 5% stake in Nine. from former owner Kerry Packer for more The two join a number of media compa- CBS was similarly tight -lipped, confirm- than $750 million. Nine was valued in a nies, including NBC, that have been drawn ing only that there had been "preliminary recent independent evaluation at between to Australian broadcasting, where all three conversations about a variety of things" $160 million and $240 million, with a debt TV networks are in virtual bankruptcy. with Bond Media. burden of at least $380 million. Meanwhile, in a case of getting burned in Australian press reports quoted Bond Television New Zealand Chief Executive the region, NBC has withdrawn from its Media directors returning from a U.S. tour Julian Mounter last week confirmed TVNZ equity position in New Zealand's new pri- as saying there were four or five U.S. in- is also part of preliminary discussions with vate TV network TV3 as that network was vestors keen for involvement with the com- Bond Media to become part of a consor- placed in receivership this month less than pany, whose holdings include not just the tium, involving U.S. companies, to invest six months after launch. network and its three TV stations, but a in the network. He declined to name the The TV3 debacle follows by some satellite TV service and radio stations. potential U.S. partners. Said Mounter: months NBC's involvement with Australian Named in the press accounts along with "Everyone recognizes Nine has a heck of a Christopher Skase and his media company, CBS and Paramount were NBC and Austra- good business if it can get rid of the debt." Qintex, which subsequently collapsed in a lia -born Paramount International TV Distri- Of troubles at rival network TV3, bid for MGM /UA. bution President Bruce Gordon (traveling in Mounter said he thought the company had NBC firmly maintains, however, that de- Europe last week and unavailable for com- made some mistakes, but he believed in the spite the region's troubled media economy, ment), along with commercial broadcaster long term there would be a third commer- it earned substantial amounts supplying Television New Zealand. cial channel in New Zealand, although one programs to Qintex's Seven Network and NBC executives Tom Rogers, president, would struggle for revenue. -AAG

Differing opinion on Fox waiver

"Bart Simpson is happy," said Fox Broadcasting senior vice If they don't have a deal, the FCC intends to push ahead with president, affiliates, Preston Padden upon hearing the news a rulemaking in which it will revise the rules in whatever way it that the FCC had granted Fox a waiver of the financial interest deems fit. and syndication rules. But NBC found a silver lining. The action "indicates a And it wasn't just Fox's bug -eyed star who was cheering willingness to remove anticompetitive regulatory barriers and the grant, which will allow the network to roll out all 181/2 hours may signal the first step toward more fundamental change," of its planned fall schedule. So were the Fox affiliates who said Rutledge. "And the time frame suggests that the corn - joined network executives in lobbying Congress and the FCC mission is committed to acting expeditiously if the current for the waiver. round of negotiations fails." "We're extremely elated," said Joe Young, vice president Jon Nesvig, senior vice president, advertising sales, Fox and general manager, wxim-rv) Indianapolis. "You've got to let Broadcasting, said that he does not anticipate the waiver the child get up and walk before you call it an adult. We hurting the other networks. "lt allows us to expand on our expect the addition of the Wednesday night movie on a announced schedule," he said. "lt gives the buyers another weekly basis and the Friday night series to be accepted just alternative, but it's also returning ratings to the network mar- as Monday, Saturday and Sunday nights have been, and we ketplace. We're almost complementary to the networks." expect the full seven nights by 1991 to be accepted as well," The Hollywood community also resented Fox's unique li- he said. cense to be both network and syndicator. "If you're Fox, you But Fox's gain was causing others pain elsewhere. The big go out and buy yourself a cake, because the FCC has said to three networks decried what they considered the special Fox, 'You can have your cake and eat it too,' " said one major treatment Fox was getting at the FCC. But none was prepar- studio executive. "This is fantastic if you're Fox," he said.

ing to challenge the waiver either at the FCC or in court. "Whoever their lawyers were, that's a damn good firm. I was The networks also complained that the waiver might under- shocked, to tell you the truth. [With this ruling] they've told cut the ongoing negotiations between Hollywood and the big - them you can dress like a network and act like a network, but three networks aimed at relaxing the fin -syn rules to give the you don't have to follow the rules of a network."

networks some . interest in the syndication of network pro- For the industry at large, the waiver was not being seen as graming. The waiver "removes the immediate pressure on quite as big a deal. Media buyers contacted last week did not Fox and the other studios to reach a settlement," said Joe think it would have any dramatic impact on the upfront adver- Rutledge, vice president, corporate communications. tising market which starts in about two weeks. Those talks resumed in New York last Monday. Although no "We expected them to get it," said Paul Isacsson, executive substantive progress was made, both sides pledged to return vice president, director, broadcast programing and purchasing, to the next meetings in Los Angeles at the end of the month Young & Rubicam Inc. He added, however, that Fox's rates will with néw proposals for consideration. The two -day session is be higher than they have been and that in its core audience the last chance for the parties. (adults 18 -34) its CPM's (cost-per -thousands) may be equal to On June 4, they are to report to the FCC on their progress. or higher than those of the networks. -Sc, JF

Broadcasting May 14 1990 34 (P: grao 00 gm )

DIC Enterprises gets animated over new tour Independent supplier of children's TV programing has studio tour and animated show for ESPN in works

DIC Enterprises, a leading independent supplier of children's TV programing, is readying its own multi -million-dollar DIC Studio Tour (tentative title) to grab a share of the Southern California tourist market. Besides an off-site tour expansion, DIC also has a new animated project in the works with cable sports network ESPN, an expansion of its Pepe Plata franchise with next fall and other new domestic and foreign projects. In an interview with BROADCASTING, DIC President Andy Heyward detailed 'Chipmunks' those plans and several other animated - ed programing through pre -set programs,' live action projects that he said have made said Michaeli, who previously served with the privately held company a "larger pro- the same title from 1968 -83 at Hanna -Bar- ducer of animated and live action chil- bera Productions. "If we can create interac- 'ALF' dren's programing during one season than tion among children and feed their imagina- stage," he and other DIC officials must Disney, Warner Bros. and Hanna -Barbera tions, we'll have them spreading the word have an idea of the kind of gross revenue Productions combined." (DIC's original and coming back." Disney's and Universal's studio tours series production for the 1989 -90 season "We have been giving informal ad hoc, have generated. MCA's 1989 annual re- includes nine Saturday morning broadcast pro bono tours of our facilities over the last port to shareholders indicated its studio network series; four syndicated series; few years to a number of children's groups, tour operations generated $142.9 million two programing blocks on cable [The but we felt that DIC's lineup of recogniz- in gross revenue (not including its recent- Family Channel and Univision], and four able and marquee -value animation charac- ly opened Universal Studios Orlando), individual live action series on cable.) ters could be marketed better," said Hey- while Disney reported a whopping $2.6 Heyward said he sees a "huge opportuni- ward, who led a private investor buyout of billion in gross sales from its three theme ty" for DIC to take advantage of the po- DIC from Radio Television Luxembourg in parks (including Tokyo Disneyland) and tential children's tourist market that is 1987. "We have to keep expanding our resorts. available by providing an "alternative" business. This tour will create another reve- Going back to DIC's consistent bread- studio tour to what is currently being of- nue stream, while at the same time provid- and- butter -television programing, Hey- fered by The Walt Disney Co.'s Disney- ing children and adults a hands -on feel for ward told BROADCASTING that the company land and MCA Inc.'s Universal Studios the animation process." is developing a new animated series for Hollywood. Although Heyward said he was also un- ESPN called All Stars, to be considered as John Michaeli, vice president, advertis- able to project revenue at this "incubation a Saturday morning half -hour on the tradi- ing and publicity, DIC Enterprises, is being tionally adult -oriented cable sports network tapped to head the DIC Studio Tour project. Planet partners ( "Closed Circuit," May 7). All Stars will Due to the early stage of design planning, feature the voices and characterizations of Michaeli said he could not estimate the cost Turner Program Services says the all -time leading of acquiring "nearby" property for a per- syndicated version of the half -hour scorer Wayne Gretzky of the Los Angeles manent off-site tour facility or the short- adventure Captain Planet and the Kings, National Basketball Association top term cost of a temporary on -site tour expan- Planeteers has been cleared in just scorer Michael Jordan of the Chicago Bulls sion of DIC's Burbank, Calif., over 100 markets (representing 76% and Major League Baseball /National Foot- headquarters. It is DIC's hope, according to national coverage), in addition to Sun- ball League dual -sport athlete Bo Jackson Michaeli, to have a working off -site tour day morning carriage on the TBS ca- of the Kansas City Royals and Los Angeles facility complete with interactive video - ble network for fall 1990. DIC Enter- Raiders. computer displays, a theater and retail mer- prises, which produces the 26- Heyward indicated the "impetus" for the chandising store finished by next Decem- episode weekly series (see concept of using these athletes as "positive ber. However, Michaeli conceded that accompanying story), says it has role models" came from Gretzky, and is contractors may not be able to meet that signed 25 separate merchandising being facilitated by his talent agency, Pro - deadline. agreements. DIC and Turner Broad- Serv, which also serves Jordan and Jack- To differentiate the studio tour from oth- casting Systems will donate an un- son. Although Heyward did not reveal spe- ers (which also include Disney World's Or- specified portion of the royalties to a cifics of the program's format, he said it lando Imagineering attraction as part of the special Captain Planet trust fund that would provide ESPN with the chance to Disney /MGM Studio Tour section of the will underwrite programs for environ- lure younger viewers to its Saturday morn- park), Michaeli is stressing the use of inter- mental causes. The syndicated ver- ing sports lineup. Nike and General Mills, active video computer terminals to attract sion of the program is being targeted which have existing relationships with visitors. "It's one thing to keep visitors' at Saturday and Sunday morning those athletes through ProServ, are close to attention and curiosity when touring among clearances, with Captain Planet be- signing advertising sponsorships, according the different production offices of an ani- ing offered on a straight barter basis to Heyward. An ESPN spokesman con- mation house, but with interactive video the (3 minutes national, 3 minutes local). firmed that talks are ongoing with DIC, but kids will be able to create their'own animat- no final decision has been made on picking

Broadcasting May 14 1990 35 ALREADY SOLD

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Action Adventure Comedy t):ft'ET TELEVISION ENTERTAINMENT up All Stars for its 1990 -91 schedule. Super Show (distributed by Viacom Enter- for NBC's Saturday morning lineup). Sa- Among other announcements pending prises) to include a new five -minute ban has also partnered with DIC in pro- from DIC: Several major advertising "live- action magazine" segment featur- ducing other NBC animated series, in- sponsorships (joining McDonald's and ing two yet to be cast comics (replacing cluding The Karate Kid, Captain N: The Mattel Toys) for its Pepe Plata live -action Captain and Danny Wells). Game Master and ALF (with Alien Pro- and animation two -hour block on the One sour note for DIC occurred when ductions). Spanish- language Univision Network; li- Saban International N.V. (a division of The relationship between the two appar- cense agreements with 25 toy and miscel- ) filed suit two weeks ently deteriorated last February when DIC laneous children's product manufacturers ago with U.S. District Court in Los Ange- filed suit for unspecified damages with Los for Captain Planet and the Planeteers (dis- les seeking $5 million in compensatory Angeles Superior Court against Saban Pro- tributed by Turner Program Services do- damages against the animation house for ductions over rights and royalties to music mestically and overseas, including do- allegedly breaching an international dis- used in DIC -produced TV shows. Saban mestic cablecasting on TBS); five or six tribution agreement for up to 800 hours of and DIC officials declined to comment on series for overseas distribution with Silvio DIC library product. Saban's complaint is the pending litigation from both suits. How- Berlusconi Communications (BROAD- also asking for an injunction barring DIC ever, a DIC spokesman indicated Haim Sa- CASTING, April 30), in addition to the from making other foreign distribution ban, Saban International president, would opening of a DIC office in either France, deals. Saban International, according to maintain his co- executive producer title Britain or Italy, and restructuring of the DIC, only handles the foreign distribution with Camp Candy for at least this sea- syndicated half -hour Super Mario Bros. of Camp Candy (which DIC also produces son. -MF Paramount, Arsenio Hall plan `Party Machine'

Nia Peeples will host half -hour music late night lineup.' " : Paramount positions it When asked if the studio plans to use to as companion to 'Arsenio ' leverage tactics have Party Machine cleared with Arsenio, Frank Kelly, executive Nia Peeples is not exactly a household name, vice president, programing, Paramount Do- but if Arsenio Hall Communications and Par- mestic Television Division, said that "once amount Domestic Television have their way, station people see the presentations we have late fringe talk strip The Party Machine with in store, [Party Machine] will stand on its Nia Peeples will be riding the coattails of own." He added: "I think it will make a syndication's highest -rated hour late night great marriage for the stations already suc- strip, The Arsenio Hall Show. Planning Par- ceeding with Arsenio in late fringe and look- ty Machine as a half-hour strip for January ing for stronger late night flow." 1991, Paramount is banking on incumbent The announcement of Party Machine end- Arsenio stations to be lured to a youth- orient- ed speculation over what Paramount and Hall ed music/variety program as the perfect late are grooming as Arsenio's lead -out compan- night flow between those shows. ion piece ( "Closed Circuit," April 30), and However, a New York station represen- gives the studio its first 1990 -91 syndication tative who said he was contacted by a client entry since Paramount's Hard Copy news station general manager said that Para- Nia Peeples magazine entered first-run syndication in mount pitched Party Machine at an unusual September 1989. Arsenio, which was Para - four minutes national and two minutes local need that four -minute advertising split to mount's first foray into weekday late fringe, barter advertising split. Other industry recoup and eventually make some money also went into distribution in midseason sources have bandied about 4/2 and 4/3 on our investment." 1988 -89, in January 1989. splits, but Paramount officials declined The station rep said Paramount has been Peeples has appeared on Arsenio in the comment on the financial terms of the pro- signing year-to -year contracts for Arsenio past as a back -up singer and dancer, and gram. Normally, most half -hour, first -run (which is offered on a straight barter split of played performing arts student Nicole Chap- syndicated programs offer stations at least seven minutes national, seven minutes local). man in the first-mn syndication of Fame 50% or more in local advertising time. "You can that Paramount will be using (distributed by and MGM Tele- According to the rep source, Paramount leverage in getting Party Machine cleared at vision) from 1984 -87. She also hosted Top of sales executives conveyed to the general the same time with Arsenio renewals," the the Pops, a defunct music series on CBS manager that the studio needs to retain the source said. "It's nothing new in this busi- during the 1987 -88 season. Lately, Peeples's four minutes of local ad time "because ness to hear a syndicator say 'we'll take our singing career also has blossomed with her Party Machine is designed for late night show across the street to another station that first album, "Nothin' But Trouble." Peeples and will be so expensive to produce, we'll will love to have Arsenio and Nia in their currently has a recurring role in NBC's Nasty Boys, and does guest video jockey stints on the MTV cable network. NorthStar -Recom co- ventures Preliminary response to a late night musi- cal vehicle starring Peeples appeared favor- NorthStar Entertainment Group and Recom Inc. have entered into a production co- able. A competing general manager in De- venture project to produce two made -for -television movies and a five -hour mini -series. troit said independent WJBK -TV with The two parties have pegged more than $20 million for the production of the three Arsenio has raised Detroit's weekday HUT projects, expected to be completed over a two -year period. The projects will either be levels to 22.6% of the audience in late sold to the broadcast networks or to pay or basic cable. The mini -series, titled The fringe, its highest marks ever. The source Tuskeegee Airmen, is based on a highly decorated, all -black flying unit that fought added that Arsenio (at 12:30 a.m., ET) av- during World War II. Herman Rush, former president of Columbia Pictures Television eraged a 5 rating, 24 share during last Feb- and current chairman and chief executive officer of Rush Entertainment, is executive sweeps, and said it provides Para- producer of the project with Jonathan Stathakis, head of West Coast operations, ruary's what kind NorthStar Entertainment Group. mount "a layout to present of great flow these younger demos will bring The two made -fors are Pierce, a true -life look at a wild character out of the old west, and a look at the life of George Washington Carver. to Party Machine." NorthStar Entertainment Group, formerly the CBN Producers Group, currently pro- The show will be taped at an adjacent to on Paramount's Hol- duces Bordertown, Rin Tin Tin: K -9 Cop and Gerbert, all for The Family Channel. soundstage Arsenio lywood lot (sharing the hour program's vid-

Broadcasting May 14 1990 38 in advance, although the news portions last- Oprah Winfrey signs production deal with ABC ing up to 10 minutes each hour will be shot hours before air time. Oprah Winfrey, whose association with ABC goes back to her days of taping her talk Although most of the new segments are show at Chicago's WLS -TV, has further solidified her relationship with the network by in place, Masters said in some ways E!'s signing a production agreement through her . The contract calls for work has just begun. E! executives will Harpo to produce four made -for -television movies, two of which will feature Winfrey. In meet with cable operators in Atlanta dur- addition to the made -fors, Harpo will also produce an unspecified number of pilots for ing the National Cable Television Associ- prime time, and has been given a series commitment. Harpo already has a series on ation convention later this month for car- the network, co- producing Brewster's Place with Hearst Entertainment. King World, riage discussions. As June I approaches, the distributor of , has the distribution rights for the made - said Masters, "that's when our job be- for-TV movies, while Hearst retains the rights for Brewster's Place. gins." -MS eo and audio control room). Hall will have Hultgreen, a former television newsman in an executive producer title for Party Ma- Pittsburgh-who will co -host two -hour chine (which he also holds for his own blocks. King World close show), but Kelly declined to discuss what E! hopes to greatly expand its reach be- kind of compensation (or percentage) Ar- yond its 14- million -home universe with the to deal with Reids senio Hall Communications will realize relaunch. Masters, who was in Vail, Colo., from the program's national distribution. last week, among other places, meeting Speculation is that two may Hall was unavailable for comment. with ATC national division managers, said host daytime talk strip In terms of format, Kelly anticipates occa- cable operators are positive about E!'s for possible 1991 debut sionally integrating Peeples's dancing skills niche, but remain "very skeptical of any- into musical numbers performed by various thing new." Although they are taking a A personal manager to the husband and bands, and left open the possibility that a wait-and -see attitude until after the re- wife acting team of Tim Reid and Daphne standup comedian will appear occasionally launch, Masters believes E! can reach 20 Maxwell Reid confirmed that negotiations during the half-hour. -MF million homes by year's end. with King World Productions for a possi- One advantage E! will have, he said, is ble first -run daytime talk strip hosted by the ability to reach females, with E! pro- the pair are near an agreement. Published jecting 60%-65% of its audience will be reports have indicated that King World E! enumerates women. might test the program this summer on its Masters said E! hopes to sign a Nielsen research and development network (which new schedule contract in the next 30 days, which would is made up of Post -Newsweek, Scripps give the service initial meter numbers in the Howard and Gillett stations) for a possible Renamed and revamped Movietime third quarter. launch in January 1991 or September will kick off new programing June 1 E!'s rate card is 5 cents for 1990, rising 1991. one penny per year from 1991 through "I am in negotiation with King World on E! Entertainment Television, the new incar- 1994, said Masters. The ad split will be five a program deal, but I'm not saying if it's a nation of Movietime beginning June 1, dis- national and three local, with all the ad talk show or how close we are to a deal," closed its new programing format last blocks coming near the end of each half said Jan McCormick, the Reids' personal week, which will be built around a multi- hour, designed to draw and keep viewers as manager, last Wednesday. She declined to tude of news and entertainment features they tune in before they hit some commer- comment on how close the negotiations are within each hour. cials. to completion, but hinted that both parties "We think of E! as a place where view- The two -hour shows that make up the "could have something to say" by as early ers can hang out, enjoying an unexpected new format will be produced several days as this week. King World officials declined view of their favorite personalities and get- ting an idea of what current movies, TV programs and music are like," said Lee Masters, E! president. Ed Entertainment Television Each hour will begin with a news seg- ment, followed by more than 20 other seg- Sample Hour ments-Gossip, Fans Ask, E! Sharp, Trail- 0:00 1. News er, Review, Review!, Media Choices, 2. Gossip Planet E!, Interview E!, Freeze Frames, 3. Fans Ask Celebrity of the Day, Headline News, 4. El Sharp Home Video Choices, Instant Interview, 5. Trailer Shameless Plug, Health & Beauty, Behind 6. Review, Review! the Scenes, Soap Dish, Body Double and 7. Media Choices 8. Planet El TV Update -most of which will be repeat- 9. Interview El ed each hour. The material in each seg- 10. Commercial ment, however, will change from hour to 11. Freeze Frames hour, Masters said. 12. Celebrity of The Day The network plans to devote 45% of its 13. Commercial 45:00 15:00 programing to movies, 35% to TV, includ- 14. Headline News ing cable, 15% to music and the remainder 15. Home Video Choices to books, theater, fashion and other forms 16. Instant Interview of entertainment. 17. Shameless Plug 18. Health & Beauty Following the stars in each those areas of 19. Trailer will be one of the hallmarks of the channel, 20. instant Interview and it intends to create major promotions 21. Behind the Scenes and contests around the celebrities. 22. Commercial The network has hired four hosts -John 23. Soap Dish Majhor, host of the syndicated After Hours; 24. Body Double Suzanne Vafiadis, former anchor of Hit O National Avails 5:00 25. Commercial TV Update Video USA; Ken Taylor, a radio personal- Local Avails 3:00 30:00 26. ity at KACE -FM Los Angeles, and Dagny 'Bolded segments occur every hour.

Broadcast .g May 14 1 a7,. 39 comment. exceed one million viewers on average, Both Reids most recently starred in the Montesano said. hour drama Snoops on CBS before it was The networks have been claiming for some PBS names canceled last December and also headlined time that advertisers have been receiving a the acclaimed but low rated half -hour sit- bonus out -of-home audience for their com- Policy Committee com Frank's Place (CBS, 1987 -89). Max- mercials. "Up to now we haven't been able Group will find 'best well Reid has also guest co- hosted ABC's to document that added value," said Monte- mechanism' for developing early morning hour, The Home Show, this sano. "We've proven the audience is there. and buying programing season. Reid has also made the rounds with It's time now to measure these audiences his wife on several daytime and early fringe consistently. They can no longer be omitted. One of the final pieces of the new, less talk shows, and both, as one New York They are too important." Nielsen officials fragmented noncommercial television puz- station rep source said, are "comfortable could not be reached at deadline for comment zle fell into place last week as the Public with each and their audiences." The source on the study. Broadcasting Service's board of directors said if King World's laboratory network Montesano skirted the issue of whether filled out its 17 -seat National Program Poli- tests out the program in daytime or early advertisers should be required to pay for the cy Committee (NPPC). Named fringe, "they could find a knockout punch" out-of -home viewership. "There is value be- chairman of the committee, among some possibly weaker talk shows. ing given to the advertiser that has so far Washington attorney and PBS board mem- ber E. William Henry said that, initially, King World already distributes the top - gone undocumented. It's important for them ranked talk show, The Oprah Winfrey to know that and it's important for us to know the NPPC's two roles will be, first, to find Show, which dominated early fringe with a it," he said. Out -of-home audiences cannot "the best mechanism" to develop and pur- chase national programing and, second, to I rating /30 share in last February's Cas- become a factor in negotiations to buy adver- sandra sweeps, followed by Multimedia tising time, he said, until those audiences are "define the criteria by which to measure Entertainment's Donahue (6.7/22), Tribune measured on a regular basis. the success of that mechanism." Entertainment's Geraldo (5.6/17) and Nevertheless, advertising agency execu- The NPPC, which will hold its first Multimedia's Jesse Raphael (5/21). tives disputed the significance of the study. meeting May 17 at PBS's Alexandria, Va., Potential openings, however, might de- "We've known all along that there is out - headquarters, was created as part of the that will PBS velop in daytime with two early talk of-home viewing," said John Mandel, se- restructuring see Chief Pro- shows, Michael Krass Productions' Every- nior vice president, director of national graming Executive Jennifer Lawson take day with Joan Lunden (1.0/4) and NBC broadcasts, Grey Advertising. "We also charge of the most centralized public TV Productions' /Group W Productions' know that viewing to network commercials programing fund ever just more than $100 House Party (1.7/7), on shaky ground for is less than viewing to programs, which is million, or about 38% of noncommercial syndication in the 1990 -91 season. what Nielsen measures. So until we get to TV's $260 million national programing dol- Buena Vista Television's Live with Regis where we're measuring viewing to com- lars (BROADCASTING, NOV. 20, 1989). Lawson's office will be officially funded & Kathie Lee is holding the top- ranked spot mercials, for them to talk about an extra 2% among daytime talk shows (4.5/9), fol- or 3% of out -of -home viewing to programs for the first time in fiscal year 1991, which lowed by Tribune Entertainment's The Joan is somewhat of a moot point." begins Oct. I. In oversight of Lawson, Henry Rivers Show (3.2/13). The cost of the study was approximately stressed, the NPPC "will not ever $500,000 and was paid for by the four get into decisions to select, produce or can- sponsors. Montesano said it is now up to cel" any individual program or series. Nielsen to propose a plan for regularly mea- The 15 members named to the committee Nielsen study suring out -of-home viewing. represent public TV stations in four geo- Measuring out -of -home viewing regular- graphic regions; stations producing more finds 6.3 million ly would no doubt add to the annual costs than 25 hours of PBS programing annually; the networks pay for Nielsen's ratings ser- minority and independent producers, and uncounted viewers vices. It is unclear what that cost would be, the Corporation for Public Broadcasting. but several sources said it could approach Those appointed were regional station That's number of out -of -home $1 million in added fees for each of the representatives Don Burgess, assistant gen- viewers watching TV during a week, three major networks. eral manager of KURT -TV Tucson, Ariz.; J. according to research funded The study measured out -of-home view- Michael Collins, president of WNED-TV by ABC, NBC and ESPN ing for all television, including networks, Buffalo, N.Y.; Richard Lehner, general local stations and cable. However, only to- manager of WUFr(TV) Gainesville, Fla., and An A.C. Nielsen survey conducted last No- tal viewing and total network viewing is Jerome Trainor, vice president of broad- vember shows the out -of-home audience being made public. Network breakouts, casting for WTVS(TV) Detroit; major produc- watching television across all dayparts for program by program, will be provided to ing station representatives William Baker, one week totaled more than 6.3 million sponsors ABC, NBC and ESPN, and possi- president of WNET(TV) Newark, N.J., and viewers. Out -of-home viewers, not mea- bly to others willing to pay a fee. Henry Becton, president of WGBH -TV Bos- sured on a regular basis, are not included in Montesano also said the networks were ton; minority consortia representatives the ratings that networks and stations rely negotiating with Nielsen to break out cumu- Frank Blythe, executive director of the Na- on to sell advertising. lative out -of -home viewing, that is, a tally tive American Public Broadcasting Consor- The survey was sponsored by ABC, NBC, of all viewers tuning in to a given daypart tium, and Dai Sil Kim -Gibson, director of ESPN and Nielsen. A summary of the report for five minutes or more. the Media Program for the New York State was presented last week by Richard Monte- The primary sources of out-of -home view- Council on the arts; independent producers sano, vice president, market research, ABC ing, the study found, were the workplace Lillian Jiminez, program officer of the Paul Television Network, at a media research (35%), college campuses (21 %), hotels and Robeson Fund for Film and Video at the workshop in New York sponsored by the motels (16 %) and bars and restaurants (9 %). Funding Exchange, N.Y., and Marlon Advertising Research Foundation. The study found that while most of the Riggs, instructor for the University of Cali- The survey, based on the responses from out -of-home viewing was to the networks, a fornia at Berkeley graduate school of jour- almost 4,200 viewers (12 years and older) sizeable portion of it was to non -network nalism; at -large representatives David Britt, who filled out Nielsen weekly viewing dia- sources. For example, in prime time, out-of- president of the Children's Television ries, also found that more than 1.3 million home viewing to the big three averaged Workshop, Joseph Linscomb, superinten- viewers on average were watching televi- 790,000 viewers 12 -plus, compared to dent of Pasadena, Calif., schools, and Hen- sion at any given moment during prime 1,340,000 total out -of-home viewers. ry, and CPB representatives Leslee (Honey) time outside their homes, and thus were not The Nielsen study also found an average Alexander, a CPB board member, and Don- counted in the ratings. 2.4 million out -of-home viewers to NFL ald Ledwig, CPB president. Two nonvot- The average out -of -home audience for football on ABC, CBS and NBC. Not un- ing, ex officio members, PBS Chairman Saturday and Sunday afternoons, for all expectedly. more than 2 million of those Ted Capener and President Bruce Christen- television viewing, was also calculated to viewers are men 18 -plus. -SM sen, will hold the remaining two seats. -PDT

Broadcasting May 14 1990 40 B, sr esso No global warming of media stocks

Japan and France friendlier: Outperforming the Financial Times in- financial leverage knows no borders dex for a different reason is TV AM. Reif said the company has a new "bottom -line Media stocks worldwide have recently oriented" management. She also said that shared some opportunities and problems when the UK replaces profits as the deter- while being linked to the fortunes of their minant of taxes paid by broadcasters native stock markets. In English -lanuguage -it will complete the change to a revenue - countries, such as the UK, Canada and based system by 1993 AM's higher Australia, most media broadcast- -TV stocks- profit margins will actually improve the ing or cable -share the same disrepute company's investors tax situation in contrast to other among as their U.S. counterparts. ITV companies. Meanwhile, the prices of media stocks in Management is also behind the stellar Japan and France have, in general, soared Reif McDonald performance of Havas, up 84% over the over the past year. But language has noth- past year. Rich McDonald, of McDonald, ing to do with the outcome; rather, there is their 28% stakes -which they had to keep Grippo & Riely, cited the company's diver- a common theme running through the En- until 1989. sification: "It also has no debt, is growing glish- language countries of economic slow- downs and the effect of high debt matched Stock Percent Percent by high interest rates and reduced credit. price on change from change from In Canada for instance, cable MSO's May 1 '90 Nou 1 '89 May 1 '89 Groupe Videotron and Rogers have been off in the past six months by almost as Australia (Australian $): much-excluding the market's effect Bond Media 0.11 -54 -67 -as 9.74 -23 MSO stocks in the U.S. (see chart, right). News Corp. -22 Northern Star 0.9 -78 -93 The comparison suggests the interesting Australia all ordinaries index 1.463 -11 -2 possibility that most of the recent fall -off in U.S. -based MSO stocks is due to finan- Canada (U.S. $1: Churn Ltd. 17.166 -23 11 cial considerations, not to potential rere- Rogers B 6.759 -43 -38 gulation or the near -term competition Groupe Videotron 10.5 -43 -39 from direct broadcast satellites. Both Toronto composite index 3,340 -15 -7 Rogers and Groupe Videotron have little England (pence): exposure to either of the latter two prob- Anglia 222 -5 -18 lems. Carlton 487 -37 -42 Concerns about "leverage" and expo- Central Television 683 4 -10 sure to high interest rates has also been at Select TV 11.5 -8 -34 524 11 17 the root of the decimation of Australian Thames (international) TV AM 185 1 -11 media stock prices. All three TV networks TV South Entertainment 106 -46 -68 were sold in recent years and subsequently Yorkshire 234 -5 -21 their new parent companies -Northern FT 30 -share index 1,678 -3 -3 Star, Bond Media and Qintex-have all France (francs): suffered from debt. Shares of the last are Canal Plus 885 23 23 said to be not trading. New Zealand's TV3 Expand 630 65 87 has also run into credit problems while the General des Eaux 2,570 28 54 Havas 1,622 36 84 leverage of News Corp. is one of the con- 339 11 -17 TF 1 cerns affecting that stock. Paris CAC general index 547 6 17 England provides the interesting example has some neg- (Hong Kong $): of a case where deregulation Tele Broadcast 7.85 4 -31 ative financial consequences. In the UK, one reason for the Independent Television Japan (yen): Asahi Broadcasting 32,000 7 109 (ITV) stocks being down, relative to the Chubu Nippon Broadcasting 3,200 -3 123 market, is their impending loss of govern- Nippon Television 29,300 -1 44 ment franchises in 1992, said Fire- RKB Mainichi Broadcasting 2,040 -4 79 stone, manager of Fidelity's select leisure Tokyo Broadcasting 2,640 -12 7 30,174 -18 -13 fund. But Firestone said the outcome is Nikkei Average index uncertain because the experience of those New Zealand (New Zealand $): same companies may give them an edge in TV3 0.63 -60 " NM bidding for new licenses. That edge also Sweden (Kroner): may make the ITV companies acquisition Esselte B 204 2 -6 targets. U.S. (U.S. $): One ITV company that has already bene- Capital Cities ABC 559.5 4 34 fited from takeover speculation is Thames, Tele- Communications Inc. 12.875 -30 -63 45.5 -23 -9 a with Viacom said Jessica Reif, securities analyst 334.5 -2 9 First Boston. That speculation is spurred by S &P 500 the fact that Thames's two largest share- *Canadian dollars. * *Stock of 7473 began boding on Feb. 1.2 of this yea: Most foreign stock prices courtesy of Morgan Stanley & Co. Certain prices may be for day near May I holders, BET Plc. and Thorn EMI Plc., due to exchange closings abroad. have each announced their intention to sell

Broadcasting May 14 1990 41 fast and has management as good as Capital casting have real estate holdings that have Cities /ABC." appreciated in value. Another French stock that has performed Chubu Nippon and RKB Mainichi also even better, Expand, is benefiting from pro- benefit from their ties to local newspaper graming quotas, which "are most strictly groups. RKB Mainichi, said Kitatani, is the enforced in France," said Reif. oldest radio -TV combination on the south- Japanese broadcasting stocks have re- ern island: "It is very well established cently benefited from a variety of factors, ...like a KDKA -AM -TV in Pittsburgh." only some of which relate to broadcasting. The advertising market in Japan has been Kenji Kitatani, senior vice president and very strong, benefiting Tokyo Broadcast- general counsel of Tokyo Broadcasting ing's own stock, but looming deregulation Systems International, said that companies of the satellite -to -home program services such as Asahi Broadcasting, Chubu Nippon threatens the outlook for the country's ex- Broadcasting and RKB Mainichi Broad- isting TV networks. -GF

Munro leaves TW. J. Richard Munro, co- chairman and co-CEO of Time NABET says no to NBC Warner, made official what had been announced earlier at last week's TW The National Association of Broadcast Em- members to perform work now done by shareholder meeting in New York. He ployes & Technicians (NABET) rejected NABET members. Another disagreement is stepping down from his current po- NBC's final offer for a new master agree- may arise which about benefits plan the sitions and TW President Nicholas J. ment, 1,601 -354. NBC and NABET have union accepts. NABET is currently under Nicholas Jr. is stepping in. Also note- tentatively agreed to meet this Wednesday, the old RCA plan and, according to worthy at TW's first shareholder gath- 16, in at the May New York Federal Media- Krieger, there are some problems with the ering was the stockholders' rejection tion Conciliation Services Offices. NABET General plan with regard to Electric health of the "poison pill" proposal, which said as early as two months ago that it had and retirement options. would have secured their rights to would reject NBC's offer (BROADCASTING, In 1987, NABET called a 17 -week vote on hostile takeovers. Manage- April 2). NABET spokesperson John strike from June 29 to Oct. 24. That strike ment had opposed the proposal. Krieger said that the "result clearly and began almost three months after the con- emphatically speaks for itself. It indicates tract had expired and focused on tempo- the great displeasure of the membership.... rary hires, technical jurisdictions and con- NABET members recognized the job - tract length, which the union wanted set at Reps threatening and devastating impact of many three years rather than NBC's proposed stress of the proposals contained in the package two years. localism, predict and were not swayed the least bit by the Looking back at that strike, NBC said: company's letter -writing campaign aimed "When we reached this juncture three years changes for TV at circumventing and undermining the ne- ago, NABET leaders chose not to believe gotiating committee's recommendation for us when we told them our final offer was The only way for a to rejection." indeed our final offer. The result was an stand out as "unique" is for it to have a NBC said it is "disappointed" that NA- unfortunate 17 -week strike which ultimate- local identity in its market, according to BET chose not to ratify the contract. NBC ly resulted in virtually no changes from our John Von Soosten, vice president, director reiterated that this is its final offer, saying original final offer." of programing, Katz Television Group. that "nothing has changed, nor will it." NABET's 16 bargaining units are in New Speaking at a New York Television Sticking points between NBC and NA- York, Chicago, Cleveland, Denver, Los Academy luncheon, along with Jack Fen- BET include job security and an NBC Angeles, Miami and Washington. No strike tress, vice president, director of program- proposal that would allow non -NABET vote has been taken yet. ing, Petry National Television, Von Soos- stressed the importance of "localism," or local programing on local stations. Cit- B04400 mNLOne ing numbers from the February ratings books, Von Soosten said that for the top Katz completion. Senior management of New York -based Katz Communications 100 markets, the station that was number has completed buyout of company's Employee Stock Ownership Plan ( "In Brief," Feb. one in local news was also number one 12). Employe 401K plan has been established, to be administered by Marine from sign -on to sign -off 83% of the time. Midland Bank. Both reps also discussed the "astro- o nomical" cost of shows currently entering the syndication marketplace, specifically HUT questions. A.C. Nielsen held meeting last week with approximately 300 citing prices for including buyers, sellers, and network executives, to address changes the asking Married...With customers, Children (see "Top of the Week "). Fen- that have occurred in television viewing since January (BROADCASTING, April 30). tress also expressed his belief that 50% of According to Nielsen spokesperson, discussion focused specifically on evident the stations airing The Cosby Show "are declines in network prime time and daytime viewing between 1989 and 1990. For running it in the red." example, there was 1% decline in prime time HUT level between January 1989 and The two offered some predictions for the January 1990; 2.1% in February and in March, and 2.0% in April. For daytime, HUT future: Fentress said that he expects to see level decline was 1.4% between January 1989 and 1990; 8.1% in February, and 7.1% HDTV on cable television and he also pre- in March, while HUT was up 2% in April. Nielsen said hardware and software dicted that within the next decade there will changes of past year were not responsible for fluctuations in numbers, and that a not seen over the air, and investigation of reasons for decline will remain "top priority." exist network that within the next few years a "major" o affiliate will "flip to Fox." Freedom trust. Voting trust has been set up consisting of two- thirds of stock in Von Soosten expects to see greater equal- group owner and publisher Freedom Newspapers. Shares in trust, which does not ization of independent and affiliate stations. include one -third stake held by "dissident" family member, Harry Hoiles, will not be Fox affiliates will get stronger, he said, sold to outsiders for five years and will be voted by voting committee. while weaker affiliates will find other alter- o natives. The business is getting tougher, he Act Ill said it had been retained by Backe Communications to manage WDKY(TV), Fox said, and "without sounding self- serving," affiliate serving Lexington, Ky, he expects reps to play even stronger roles in the future. l7

BwcO..asar M.,y 14 190 42 f aw Reg, C 101 Fox's one -year fin -syn waiver now official With FCC release of its order, that delivers 15 hours of programing to at pies at M *A *S*H and such first -run suc- new network can begin beefing up least 25 affiliates in 10 states. Fox has cesses as A Current Affair. From the start, its schedule to 181/2 hours; proposed modifying the definition so that Fox has made clear that it has no intention commission cautions that waiver only those networks approaching financial of spinning off the lucrative syndication shouldn't be taken as indication or audience parity with the big three - arm for the sake of the network. of how it may act in eventual ABC, CBS and NBC -would be subject to Fox's waiver is temporary-one year or resolution of fin -syn question the rules. until the FCC completes its fin -syn rule - In essence, the waiver will allow Fox, making. The FCC said that the 18 -month Fox Broadcasting Co.'s limited waiver of which now broadcasts 91/2 hours of pro- waiver that Fox had requested was unneces- the financial interest and syndication rules, graming a week, to expand to 181/2. sary given the FCC's commitment to re- which will allow the network to roll out a Without the waiver, it would have had to solve the question of which networks the planned 181/2-hour fall programing schedule limit its schedule to 15 hours to avoid be- rules should apply to "well before then." in its entirety, went into effect last Tuesday coming subject to the fin -syn rules and their As requested, the FCC also granted Fox (May 8) with the release of a I5 -page Mem- prohibition against networks having finan- affiliates a waiver of the prime time access orandum Opinion and Order detailing the cial interests in programing they license and rule at night so they can continue airing off- waiver and the rationale behind it. engaging in program syndication. (Fox long network programing each evening. The The release of the orderjust four days ago surpassed the other criteria for meeting N'AR limits stations to just three hours of after it was unanimously adopted by the the rules' definition of network.) network or off-network programing each FCC (BROADCASTING, May 7)-continues Fox's Twentieth Televjsion is a major evening. the rapid pace of fin -syn- related FCC ac- syndicator whose library includes such sta- The FCC said that affiliates have already tions triggered by Fox's January petition for a temporary waiver and a rulemaking to consider relaxing the rules and giving a Media Institute publication calls for fin -syn repeal long -term exemption for Fox and other new networks. "Now, as we begin the 1990's, the message is unmistakable: It is prime time to repeal The FCC voted to launch the requested the financial interest and syndication rules." rulemaking last March, but deferred the That's the conclusion of a 62 -page booklet from Washington's Media Institute start of the proceeding to give Hollywood distributed last week. and network negotiators one last chance to According to "The Prime Time for Repeal," the 20- year -old rules have failed to come up with an agreement on a new set of achieve their original purpose of promoting programing diversity and competition and mútually acceptable rules in private negoti- they impinge on the First Amendment rights of the networks. ations. The agreement would form the basis And contrary to those who claim repeal would damage the television marketplace, it for the FCC's rulemaking and rewrite of the says, repeal could do "a great deal of good in promoting competition" by strengthen- rules. ing the networks at a time when they are faced with the loss of viewership to cable and The FCC has tried to encourage the talks independent stations and, potentially, to direct broadcast satellites. by maintaining its neutrality and by warn- To tell networks operating in the current environment that they cannot enter into ing both sides that whatever they come up arrangements -cannot be bold players -in the creation, exhibition and distribution of with in their talks may be more beneficial to programing is to tell them that they have little future," it said. "Vertical integration is them than whatever the FCC might decide becoming the key to long -term viability for other players not hindered by the fin -syn in a wide -open rulemaking. rules." With or without a Hollywood- network What the rules amount to is a "colossal rent -shifting scheme," routing money that agreement to work from, the FCC plans to would otherwise go to the networks, to the major studios and independent producers. conduct a fin -syn rulemaking and conclude 'We strongly doubt...that the studios would lobby with such vigor for retention of the rules were those rules not interest," it is it early next year. serving the studios' says. "But the enhance- In last week's order, the FCC cautioned ment of the profits of a small group of studios the appropriate mission of the FCC ?" it the negotiators against reading anything asks. into the grant of the waiver. We wish to The rise of independent television and cable over the past 20 years has produced need make it expressly clear, however, that our ample competition for the networks, obviating any for rules aimed at promoting action on this petition in no way presages or competition, the booklet says. foreshadows the outcome of [the fin -syn And, it continues, the fin -syn rules had nothing to do with fostering the competition. proceeding]. It is in no way intended as a It has resulted from "the surge in cable franchise awards, the creation of cable signal to the private negotiating parties as to programing services, the All- Channel Receiver Act, growth for television how they should or should not proceed." advertising and the ." Along the same lines, the FCC said, the The public and networks' competitors have nothing to fear from repeal, it says. The networks, instance, would not have economic incentive grant "should not be seen as a determina- for the to "warehouse" pro- tion that the definition of a network should grams -that is, withhold them from syndication. Also, it says, it no longer makes sense or necessarily will be changed as a result of for the networks to favor their affiliates in the sale of syndicated programing. "That [the fin -syn proceeding]. Indeed, if at the may have been a plausible concern in the days of independent stations with weak end of the rulemaking we have determined signals and weak financial statements, but the growth in independents and their ad rates has a vibrant market here for syndicators, network that no change in the definition is warrant- produced or otherwise." ed, or if the one -year waiver term expires The time may be ripe to challenge the rules on constitutional grounds, the before then, [Fox] will be required to con- booklet contends. The rules "restrict the speech of networks by limiting the way in form to the current network definition." which they are able to convey programing to the public," it says. "The FCC overlooked this in adopting the rules, preferring instead to rely on the diversity The rules' definition of network is the principle as a rationale." key to how broadly it is applied. The cur- rent rules define a network as any entity

B:oaticaatuig May 14 19x0 43 purchased off-network fare for the access programing to be supplied in excess of that served by two other radio stations, period (generally 7 -8 p.m.). Without a permitted without waiver, we find the costs KGLE(AM) and KDZN(FM), as well as six sta- waiver of PTAR, they would be forced to of establishing such a trust, even if practi- tions from adjoining communities whose "make an additional significant investment cal, far outweigh any public interest bene- signals reach Glendive. The Glendive cable to fill the time if they cannot use program- fits." -HAJ system has a 65% penetration rate and car- ing already purchased," it said. "The short ries several other broadcast signals. The duration of the waiver, and the relatively market also supports one daily and three short time until the commission intends to One -to -a- market weekly newspapers and four low- powered complete its evaluation of the network defi- television stations, none of which Marks nition, do not warrant our imposing such waived in Montana owns. cost," it said. Marks said he is "just pleased to have it Attached to the waiver were two condi- The FCC waived its one -to -a- market rule done." He said that he was interested in tions that Fox had said it was willing to last week and granted the sale of KXGN-AM- the Glendive station because of its low accept. One bars Fox from supplying net- TV Glendive, Mont., from Lewis Moore to ADI position. Stations in such smaller work programing to affiliates during the Stephen Marks. Marks also owns WBKB -TV markets, he said, face far less competition access period. The other prohibits it from Alpena, Mich., giving him stations in the in the marketplace. He hopes to put to- acquiring financial interest or syndication 212th and 209th ranked ADI's in the na- gether a group of stations that are alone in rights in any new programs it licenses from tion, respectively. The station combo sold their ADI to market as a group to national third parties for the network. for $693,750. advertisers. "If the opportunity arises for The FCC, however, rejected an excep- Marks said he "is not planning any single ADI stations, I'll be interested," tion to the latter condition that Fox had changes" and wants "to keep the status he said. asked for that would have allowed Fox's quo." He is leaving the day -to -day opera- The dynamics of it all, as DeBoice put it, owned and operated stations to acquire an tions to Dan Frenzel and Winnifred Norton, "are the flip side of the big markets." -PJS interest in children's programing. "Such who, he said, have each been with the an exception is too broad," the FCC said. station for more than 20 years, and "who "We see no reason why the Fox Chil- understand the needs of the community." dren's Network programs cannot go for- The sale has been in the works for more ward, however, if Fox's owned and oper- than two years, said Moore, who added that ACT, Geller, Lampert ated stations were to forgo a financial he "didn't think it was going to take so no interest." long." Moore has retired from broadcasting ask FCC to say to The FCC also said that its cap on pro- and now spends most of his time in Palm First Media's request graming hours does not apply to major Desert, Calif. news coverage. "As Fox evolves from a The snag, as far as the FCC was con- to repeal PTAR group of independent television stations to a cerned, was the one -to -a- market rule that genuine source of nationwide programing stipulates, among other things, that the Action for Children's Television, along and ultimately to a full -fledged network, owner of either a radio or television station with attorneys Henry Geller and Donna our rules should not prevent it from cover- cannot be granted a license to operate an- Lampert, asked the FCC last week to reject ing major events of national significance." other broadcast station in the same market. First Media Corp.'s challenge of the Prime As the FCC pointed out, Fox promised In granting the waiver, the commission Time Access Rule on First Amendment House Energy and Commerce Committee considered several factors, including the grounds. Chairman John Dingell (D- Mich.) to cover economies of scale, cost savings and bene- In an 18 -page FCC filing, they agreed presidential news conferences and the State fits derived by the community from the that First Media, licensee of WCPX-TV Or- of the Union speech with opposition party station combination; the types of facilities lando, Fla., is correct in arguing that the responses (BROADCASTING, April 16). involved; what, if any, media outlets the FCC undercut the rule in August 1987 The order said grant of the waiver will applicant owns in the market; the general when, in repealing its fairness doctrine, it advance three of the FCC's long- standing salability of the station, and the overall found that because television channels and "significant public interest objec- impact on competition. were no longer scarce, regulations impos- tives." It will foster a competitive UHF In granting the waiver, the FCC specifi- ing substantial burdens on broadcasters' service by lending stability to the program- cally noted that "the number of separately speech were no longer constitutional. In- ing plans of the 112 UHF Fox affiliates. It owned media voices in the market will not deed, they said, the ruling undercut every encourages the development of a new na- diminish," since the Moore family has content regulation, be it PTAR, the equal tional network. And it will promote more owned the two stations since 1957. The time rule or requirements for community diverse children's programing. waiver "simply maintains the long estab- issue -oriented programing. "We believe that this unique combina- lished status quo." However, they argued, the fairness doc- tion of benefits to UHF stations, children's The other major factor was that without trine finding is wrong. "The commission programing and the continued growth of a the waiver the AM station would be at has never issued a more astonishing, a more potential fourth network competitor, cou- serious risk as a standalone. Said Moore: perverse or a more emasculating holding pled with the limited and temporary nature "That size market has to have the combo; than the one...relied upon by First Media." of the waiver, outweighs the risks cited by the AM alone would never make it." According to the petitioners, First Medi- opponents of the waiver." KXGN(AM) is a class IV facility that cov- a's challenge should be thrown out along The FCC dismissed the objections of the ers an 18 -mile radius. It is on 1400 khz with with the fairness doctrine ruling. "Until big three networks, which filed extensive 1 kw day and 250 w night. KxGN -TV is on [the fairness doctrine decision] is overruled, comments opposing the waiver. The impact ch. 5 with 14.8 kw visual, 2.9 kw aural and it will wholly undermine commission pro- of the waiver on the other networks "would an antenna 500 feet above average terrain. cess in the broadcast field." not be substantial," it said. The two stations share much of the same Andy Schwartzman, a public interest at- The FCC agreed with the other networks' equipment, studio and transmission facili- torney and another critic of the FCC fair- assertion that the Fox network is part of ties and staff. ness doctrine decision, agreed there is no "an integrated media enterprise." But, it There were "good grounds for the waiv- way to draw the line between the fairness said, the Fox network itself "is relatively er, " said J. Brian DeBoice, a partner at doctrine and other content regulations. small and new compared to its established Cohn & Marks, the Washington law firm "In fact, the only remotely positive thing industry competitors." retained by Marks. It was "economically that could come out of granting [First Medi- The FCC rejected ABC's and CBS's al- justified," DeBoice said, because the "AM a's] petition is that it would undercut the ternative proposal to force Fox to put its would have to automate operations, elimi- FCC's authority to regulate indecent pro- syndication business in a temporary trust. nate local programing, or go dark." graming," he said. "I'm sure Mr. Marriott "The time remaining before we will com- The final factor weighed favorably by the [Richard Marriott, chairman of First Media] plete the rulemaking...is short, it said. commission was the fact that Glendive, would be very proud of that accomplish- "Given this fact and the minimal amount of with its 5,000 television households, is ment."

Broadcasting May 14 1990 44 -(irlre7 auo:1alM)

Co- ventures top cable agenda at MIP-TV Program acquisitions and sales ny to produce a new sitcom. have ing producer David Putnam, whose first also key activity at April proved hard to develop because humor does project will be a 140 -minute TV feature on international TV market in Cannes not often translate well from country to the life of singer-performer Josephine Bak- country, said Botwick. "It's based on a er, budgeted at $7.5 million. Close to 30 U.S. cable networks sent repre- concept that has been successful in another At Bravo, the pay cable channel, pro- sentatives to MIP-TV last month (BROAD- arena," he said of the show. "We'll have graming vice president Jonathan Sehring CASTING, April 30), and while each net- the cream of the crop of Canadian writers reported that the company acquired several work had its own agenda, a key objective, working on it." Details on the new comedy programs at MIP and also secured commit- according to some who attended, was to will be announced shortly. ments at the market from a number of inter- strike deals on the program co- venture USA Network struck a deal at MIP to co- national carriers to simulcast an aids special front. But program acquisitions-and produce a new half hour weekly suspense that Bravo is co- producing in December sales -were also goals of some of the net- series that may be ready for the fall season. with the New Jersey Public Television Net- works in attendance. Dave Kenin, senior vice president, pro- work. One of the most active co- venturers graming, USA, said the network will be World Aids Day is a special that will air among the U.S. cable networks was The ready to announce the details of the new Dec. 1 and will be simulcast in the U.S. by Family Channel, based in Beach, progam in a week or two. most of the major U.S. cable networks, Va. Terry Botwick, vice president, original "We have one thrust at these interna- Sehring reported. He also said that net- programs, reported that the most significant tional television markets, and that is to works in Canada, England and Australia deal for the network was the renewal of an talk about co- productions," said Kenin. had agreed to carry at least a portion of the agreement with New World Television, Ita- USA is also one of the more active U.S. special. ly's RAI Uno and France's Ellipse to co- cable companies in the international mar- "We acquire most of our product from produce another 50 episodes of Zorro, just ket, either through its own co- production U.S. film suppliers, but we look to inter- ending its fast season on The Family Chan- deals or those of its parents. Paramount, national suppliers for an increasing nel. 50% owner of the network, for example, amount of specials programing," said The show is produced in Madrid and has has an agreement with Paris -based Rev - Sehring. "We are a cultural channel, and been sold to date by New World Interna- corn to co- produce a number of mini -se- in some cases, such as opera and ballet, tional to about 45 international markets, ries, which USA will televise first in the the people who produce the best shows according to Botwick. He said the net- U.S. are overseas public broadcasters." From work's international program co- ventures The network has a new spy -thriller series Britain's NBD Pictures, the network ac- "enable us to put the same kind of produc- to air in the summer called Counter Strike, quired Epitaph, featuring the music of tion values on the screen as the broadcast a venture with Alliance and Atlantique. Jazz great Charles Mingus. Bravo also networks." "Co- ventures enable us to do a lot more," picked up the rights to Central Televi- The deal renewing Zorro will give the said Kenin. "We're at a stage now where sion's Grimm Tales and Champlin on Family Channel another two seasons of the we always have a lot of first -run series in Film, a series of Hollywood interviews show, which was rolled out internationally development." conducted by Charles Champlin, film crit- by New World last October at MIPCOM. Home Box Office said at the show it will ic for the . The next two seasons of the program will co- produce eight HBO Showcase TV mov- The Discovery Channel, another network cost the partners around $400,000 per epi- ies with Granada TV over the next two active in international co- productions, will sode, or about $20 million total. years. HBO has already telecast two Grana- co- produce a two -hour special on a treasure The Family Channel has just renewed da fact -based drama co- productions. The hunt for the S.S. Central America with the several other shows it produces in conjunc- new batch of movies will include both fact - Columbus -American Discovery Group. The tion with non -U.S. partners including Bor- based and pure fiction dramas with budgets network has signed an agreement to co- der Town, produced with Alliance Enter- in the $2.5 million to $3 million -range per produce a four -hour documentary series, tainment of Toronto, Canada, and film. Brain Sex, with Toronto's Peeking Duck TeleImage, Paris. Going into its third sea- HBO has agreed to several other co -ven- and Primedia Productions, and a four -hour son, that show costs about $450,000 per tures, including a venture with Britain's series with Jonathan Miller, A Question of episode or just under $12 million for the 26 Television South and Channel Four, and a Language, with Primedia and John episodes the partners produce annually. four -project deal with Britain's Itel, involv- McGreevy Productions. -SM Also being renewed for year three, said Botwick, is Rin Tin Tin: Canine Cop, a co- venture with Pearson Lamb, Toronto, and Atlantique, Paris. Another 22 episodes are State of the art scheduled to be produced for next season. CBS International has the rights outside Voice of completion of the second phase of its program to bring 19 of North America and has so far sold the series its radio broadcast studios into the late 20th century. In May VOA will begin using 10 in close to 40 markets. more studios that it has renovated and modernized. Work on the first nine was Botwick also reports a new venture in the completed in May 1989. The project, which replaces facilities that were 35 years old, works with Alliance and Seabrook Produc- cost $6.5 million and is said to afford VOA greater flexibility in program production. tions, Los Angeles: Black Stallion, based Multiple mix -minus permits round -table discussions with participants in locations as on the theatrical film and starring Mickey removed as the Soviet Union, Eastern Europe and Africa. Each studio is equipped Rooney. Production cost on that series is with custom -tailored multi -bus stereo mixing consoles, bus mix -minus systems, open also pegged at about $450,000 per episode reel analog tape recorders, cartridge decks and a comprehensive IFB monitoring - for each of 26 episodes to be produced the system. Equipment also includes Neumann microphones, turntables, compact disk first season. players and independent telephone hybrids. With 19 in operation, VOA will have a Botwick said the network has also com- total of 35 functioning studios. pleted a co- venture with a Canadian compa-

Broadcasting May 14 1990 45 lcc l-gologyc

Field of HDTV players could soon narrow MIT and PSI in danger of missing fee schedule. The original schedule of nine sys- nents-ATRC, NHK, Faroudja Laborato- and pre- certification deadlines and tems by seven proponents set last fall was ries and -said that they could lose ATTC test slots; new test to begin with Faroudja's SuperNTSC sys- would contribute $60,000 each toward de- schedule expected in early June tem later this month. But a postponement fraying the costs. PSI indicated that it also was forced mainly by delays in the produc- would contribute if it receives pre- certifica- June 1 is the next important date in the tion of the motion test materials. When the tion. progression toward a high -definition TV new schedule is formulated, some believe it Funds from all of the parties are due this terrestrial transmission standard for the could be reduced to as few as five systems Friday (May 18). PBS is handling the re- U.S. The FCC's advisory committee on from four proponents if MIT and PSI fall ceiving and disbursement of the funds. The advanced TV service has set two deadlines out of the running and if some other ru- production house that will handle the test for that date. It is widely believed that those mored system withdrawals were to occur. materials shoot is expected to be announced deadlines must be kept to meet the FCC's The $500,000 cost of producing the dy- soon by the advisory committee's planning goal of adopting a system by spring 1993. namic test materials was reduced from the working party six on subjective assessment. The deadlines may also have the effect of original estimate of $850,000. During the Only MIT indicated that it would not be narrowing the field of proposed systems. May I meeting, it was decided that able to contribute to the production costs Two of the six proponent organizations, the $100,000 in cash for the project will come (BROADCASTING, Oct. 2., 1989). MIT has Institute of Technology, from Cable Television Laboratories, Boul- also requested that the ATTC and the advi- Cambridge, Mass., and Production Ser- der, Colo. (which is conducting lab tests of sory committee waive its final $150,000 in vices Inc. (PSI), Tucson, Ariz., are in dan- the proponents systems in cooperation with test fees. The decision whether to waive ger of missing the deadlines and, therefore, ATTC), and that ATTC will contribute those fees had not yet been made at dead- losing their reserved testing slots at the Ad- $50,000, "plus the format converter and a line last week, but a decision is expected vanced Television Test Center's (ATTC) few other things along the way. We're go- soon. The other proponents have indicated lab in Alexandria, Va. ing to host the demonstration of the test that they would prefer not to have to pay All proponents by June 1 are required to material shoot and ultimately warehouse the MIT's share of the costs for the test materi- have paid testing fees to the ATTC. The test materials," said Peter Fannon, ATTC als. However, if MIT and PSI both drop out fees were set by ATTC and the advisory executive director. Four systems propo- of the process, the remaining four propo- committee last fall as a form of earnest money to insure that each proponent intend- ed to use its reserve testing slot. Each of the proponents has paid at least $25,000 of a re-\ total of $175,000 to be paid to the test center. (Two proponents, Japan's NHK and N Sy the Advanced Television Research Consor- tium [ATRC], are paying more than $175,000 because they are reserving more All in one for a change," a Tektronix spokesman than one testing slot.) Half of the remaining said. "The board feels that overall Dave $150,000 owed by each proponent must be Tektronix Inc., Beaverton, Ore., made some very important changes, but paid by June 1. announced last week that it is merging its that the performance of the company is not That bill was raised by another $60,000 Communications Group into its Visual what it should be " per system following a meeting May 1 of Systems Group, which produces advanced the proponents called by Richard Wiley, computer graphic workstations. The Gearing up for HDTV partner in the law firm of Wiley, Rein and Communications Group includes Fielding and chairman of the advisory com- manufacturing of television test Following the announcement by the FCC mittee. At that meeting, the advisory corn - equipment and Tek's subsidiary, The Grass that it intends to set a terrestrial high - mittee, the testing centers and the propo- Valley Group, a leading manufacturer of definition television transmission nents each agreed to pay a share of the TV graphics equipment. The expanded standard in 1993 (BROADCASTING, March 26), $500,000 that will be needed to produce Visual Systems Group will be headed by consumer manufacturers have begun video materials to be used by ATTC to that division's current vice president and preparations for building the new sets in the determine the motion characteristics of each. general manager, Larry Kaplan. U.S. The second deadline for each proponent The corportate reorganization follows Sony Corp. of America said it will open is pre- certification, which "has been estab- the resignation last month of David P. a color TV tube manufacturing plant to be lished to help insure that only those systems Friedley, Tektronix president and cheif equipped to manufacture HDTV and which have been reduced to hardware and executive officer ( "Fates & Fortunes," April NTSC tubes, at a converted Volkswagon are likely to work are scheduled to be test- 30). Friedley had been Tektronix's CEO factory in New Stanton, Pa. (near ed," according to the executive summary since 1987. The announcement follows Pittsburgh). The plant is expected to create of the advisory committee's third interim recent disappointing revenue figures and up to 1,000 new jobs and will have a report, which was written by Wiley last the laying off of 1,400 employes over the last production capacity of a million cathode ray March. So far, the advisory committee's 12 months (BROADCASTING, Feb. 26). tubes per year. Sony hopes to open the systems subcommittee working party on Losses are blamed mainly on slow sales in plant within two years of the start of systems analysis, chaired by Birney Day- the company's semiconductor and construction, which it hopes to begin this ton, president of N- Vision, Nevada City, computer-related business and on the loss year. The final commitment to the plan Calif., has certified all of the proponents of some defense contracts. (Tektronix is pends on approval of financing for part of except for PSI. a multinational corporation with about the project from the Pennsylvania Soon after the June 1 deadlines have 15,000 employes worldwide.) legislature. passed, it is expected that the advisory "The management of the board and Toshiba America Inc. has opened its committee will set a new ATTC testing Dave came to the conclusion that it was time Advanced TV Technology Center at its

Broadcasting May 14 1990 46 nents will be asked to make larger contribu- the advisory committee have been skeptical tems are now planned for testing, the re- tions. MIT is one of four labs proposing a of PSI's claims, saying that the system ceiver- compatible EDTV Advanced Com- simulcast HDTV system in which TV sta- would not be robust in actual over- the -air patible Television (ACTV) system and tions would be allocated an additional 6 operation. either the Philips HDS -NA -6 analog simul- mhz channel. Once all of the fees and pre -certification cast system or some other form of fully or PSI's status last week also was uncertain. issues have been settled on June 1, a new partially digitized simulcast system which The systems analysis working party had test schedule is expected to be released. is currently under development. named a five- person team to travel to Tuc- Late fall is currently the best estimation of Otherwise, none of the other proponents son to determine whether PSI's Genesys when testing could start up again. Since the have requested to change their order in the system is ready for pre- certification. But original schedule was set last fall, there test schedule, Fannon said. Assuming that according to Carl Eilers of Zenith, the have been two significant developments af- MIT and PSI remain on the test schedule, working party's vice chairman chosen to fecting the testing plans. Two of the propo- the order is likely to be: 1) Faroudja Lab- lead the team, no invitation from PSI to see nents, North American Philips and the Da- oratories (SuperNTSC); 2) PSI (Genesys); the system had been received as of last vid Sarnoff Research Center, merged to 3) ATRC (ACTV); 4) NHK (Narrow - week. PSI's Kathryn Gerdes had no com- form the ATRC (BROADCASTING, Jan. 29). MUSE); 5) NHK (MUSE -6); 6) Zenith ment, but said that an announcement of the Soon after, the FCC eliminated consider- (Spectrum Compatible HDTV); 7) ATRC company's intentions would soon be re- ation of simulcast HDTV systems (BROAD- (simulcast HDTV), and 8) MIT (Channel leased. CASTING, March 26). Compatible system). Each proponent has PSI's Genesys system involves the use of Between them, Philips and Samoff had been warned "to be prepared to move up various proprietary modulation techniques three testing slots. However, when the FCC [in the schedule] if it's humanly possible in with digital compression to transmit both a decision ended consideration of Sarnoff's case somebody else falls out ahead of you, conventional NTSC and an HDTV signal augmentation ACTV -II, ATRC decided to even during the course of the testing," Fan- over the same 6 mhz channel. Many within give up one of its slots. Two ATRC sys- non said. -RMS

Wayne, N.J., headquarters. The new funding for the FCC. "As the FCC nears its "They made our cameras look so good

office will develop the designs for new HDTV target date for selecting a transmission that I asked them if they would be interested receivers according to the system standard, it will require additional in our selling their lights," said Bland eventually chosen by the FCC. The sets will resources," he said. McCartha, business unit manager for then be manufactured at Toshiba's Ampex's Betacam SP product line. The Lebanon, Tenn., plant. Greg DePriest, vice Chile reception Videssence lights perform best with Betacam president of the Association of Maximum SP CCD cameras. The lights will be Service Telecasters, will head the The Broadcast Division of Harris Corp., available for delivery from Ampex within the technology center. Quincy, Ill., announced that it has received next two months. Prices per fixture range Before the FCC's announcement, both its single largest order of television between $4,000 and $10,000, which is North American Philips and Thomson and antennas from Ernest Pinto, comparable to the cost of the best studio Consumer Electronics had already Santiago, Chile. The equipment will be lighting now on the market, McCartha said. begun preparations for wide -screen EDTV used to establish Chile's first privately Ampex and Videssence developed a tube development at their U.S. plants. owned TV network, which is to go on the cost comparison between the new and old Zenith Electronics has been developing its air from the first two of an eventual 21 lights based on data from Videssence's flat tension mask tubes for eventual locations later this summer. The $5 first test site, KCRA Sacramento, Calif., where HDTV consumer set manufacturing as well. million order was for 21 of Harris's Plantinum 40 tungsten fixtures were replaced with HDTV bill unlikely Series solid -state VHF transmitters in 12 from Videssence at a cost of $80,000. It powers ranging from 1 kw to 30 kw and 21 was estimated that the lights would pay There is little chance "that any broad - Harris Deltawing antennas. for themselves in just over two years. The based legislation affecting U.S. The first deliveries are scheduled for station expects annual operating savings competitiveness in advanced television later this month. They will include a 30 kw of $34,560 due to lower power, air - technologies alone, a so- called HDTV - to broadcast on ch. 9 in conditioning, lamp replacement and light specific bill, will move through the Santiago and a 10 kw unit for ch. 5 in maintenence expenses. Among the other Congress," according to Representative Valparaiso. Pinto plans to begin fringe benefits, McCartha said, is better Edward Markey (D- Mass.), chairman of broadcasting from the two stations, which performance from other pieces of studio the House Telecommunications should reach about 40% of the country's equipment because of the lower Subcommittee. During a satellite - population, on Aug. 1. The remaining 19 operating temperature. delivered speech from Washington to an stations, to be located along Chile's o HDTV seminar hosted by noncommercial boarder regions, are all planned to be on KCTS -Tv Seattle, Markey said that it is line within the next two years. All A multi -erasable optical disk recorder, possible that HDTV provisions could be programing will originate from central the LQ -4000, was introduced by Panasonic part of a broader U.S. competitive package studios in Santiago and will be Communications & Systems Co., that would include a capital gains tax cut, distributed by microwave. Secaucus, N.J. Recording is done on 12- a research and development tax credit and inch magneto optical disks, similar to the changes in current anti -trust law to disks used for video still store. Panasonic promote joint high -technology product Also at NAB claims that the disks will last for 10 years manufacturing. A few additional new products of note on and images can be erased and re- recorded Markey criticized the Bush display at the National Association of on disks up over a million times without a administration for not supporting legislation Broadcasters equipment exhibition in loss in signal quality. The LQ -4000 records to promote American manufacturing of Atlanta, March 31 -April 3: images at 450 lines horizontally and has equipment for HDTV and other new WC connectors for S -VHS input. technologies. "The administration takes Ampex Corp., Redwood City, Calif., "This is principally aimed at cable," that any government support or announced that it has signed to be the said Tim Meyerhoff, product manager, assistance to U.S. companies in the exclusive supplier of a new lighting optical disk in Panasonic's Computer development of new or emerging system invented by Videssence Corp., San Systems Division. It would work well as a technologies is tantamount to industrial Francisco. Videssence claims to provide commercial or short program playback policy," he said. lighting for studio or remote applications unit for cable channels, he said. It might be One area of assistance the with its new fluorescent fixtures used for the same application at small TV government will provide to further HDTV, consuming a tenth of the power needed for stations or as a sports replay device at the Markey predicted, will be additional conventional tungsten lights. network level.

Broadcasting May 14 1990 47 :OnRadio

Talk hosts steer listeners into political process Radio personalities gear up for campaign finance reform push, but some question degree of public support for Ralph Nader's agenda

Radio talk show hosts, still riding the wave of last year's resounding success in quash- ing the congressional pay raise bill, are gearing up for another onslaught on Capitol Hill. Their objective this time: to eliminate special interest groups from the core of American politics and, as one talk host put it, "to return the government to the hands of the people." The method: to create a public furor that will pressure Congress into passing a campaign reform measure that insures public financing for federal elec- tions. It's a variation on the "Boston Tea Party" Ralph Nader Jerry Williams theme, wherein an organized band of talk show hosts and air personalities helped to protest against the push by then -House way we can clean out government." defeat a proposal giving a 51% pay raise to Speaker Jim Wright (D -Tex.) to bypass a senators, representatives and some federal of- congressional vote on the issue. The pay Grassroots power ficials (BROADCASTING, Feb. 13, 1989). increase was defeated soundly and caused Backed by Ralph Nader's Washington -based some members of Congress -even those who Radio provides a powerful outlet for grass- Congress Watch, show hosts urged voted against the raise-to vent their anger roots organizing, said Mike Siegel, talk listeners to mail tea bags to Congress as a on radio by threatening to stall pending radio- show host at KING(AM) Seattle. He speaks - only and other broadcast legislation. from experience: during the pay raise de- It's a question of political power versus bate, Siegel staged a sleep -in at KING, ap- the American people, a prime example of peared on some 50 talk shows around the MR. BROADCASTER! the system gone bad, said Jerry Williams, country and testified at a Senate hearing on Can You Imagine president of the National Radio Talk Show the subject. Hosts and afternoon host at WRKO(AM) Bos- Siegel said the power of the people- The Audience You Are ton. Williams, who played a major role in through radio-is what once again has some Missing, (Thirty -Five the tea bag campaign, believes radio is re- congressional members upset. "After what sponsible for helping its listeners -"the happened the last time [with the pay raise]. thru Sixty -Four Males) voting public" -get "untainted" candi- special interest groups are campaigning ...BECAUSE YOU ARE dates elected. against this, so again you've got a David and "The system is corrupt in the way the Goliath situation," he said. "In the past. THE NOT AIRING politicians raise money from big organiza- radio has been instrumental in mitigating the WINNING tions," Williams said, adding: "The inter- influence of the special interests, although it est groups that fill up these campaign funds doesn't come close to balancing it." PICKS expect something in return for their dollar. Citing the ire that arose from the pay raise SHOW? Getting rid of this dirty money is the only incident, Siegel claims that many members of The Weekly One Hour National Sports Spectacular! Direct from Las Vegas, Nevada! ... Las Vegas has the Sports... The Sports Wagering Capital of the World! And Your Listeners Listen! They are responding to our mail bag from All Over The Country! BE FIRST IN YOUR MARKET EXCLUSIVELY... CALL BUCHANAN /PETERSON SYNDICATIONS COLLECT: (702) 737 -6880 (702) 737.9277 Talk show hosts hope to repeat success of last year's 'tea bag campaign' that helped defeat congressional pay raise as they gear up for campaign finance reform push.

48 Congress are more interested in eliminating WRKO's Williams scoffs at such lobbyist much as we can, but the solution will come the messenger than dealing with the message. rhetoric, doubting that voters would be re- from the listeners. What we hope to do is "After the pay raise defeat, these politicians pulsed by a deluge of candidate informa- provide a strong counterbalance against the had every reason to be angry," he said. "But tion. "The people I talk to on a daily basis special interest groups, which may result in instead of directing their anger at us, they want to hear more of the truth," he said. prohibitions against taking any lobbyist's should have questioned the influence of the The culprit, he said, is the quality of infor- money, period." special interest groups. Radio gives the pub- mation, not the quantity. "People have a Tom Leykis, afternoon host at KFI(AM) Los lic its voice, but the special interests still have problem -not with increased coverage, but Angeles, and another member of the tea bag the power." with the ads themselves. Short commercials gang, concurs. "This won't produce the pub- One issue on which Congress and the tend to make a product out of a candidate lic outcry as the pay raise push for the simple talk hosts concur is a need to reform the and have no place in a political campaign." reason that it's not as clear cut and gut level Williams said that if radio and TV could an issue," he said. get away from a profit- oriented commercial The talk show hosts who get involved with spot mentality, campaigns would be on -air campaigns should exercise caution cleaned up fast. "Making money at the about motive and method, Leykis warned. expense of the public trust should be pro- "Not everybody agrees with everything hibited," he said. "Networks and stations Ralph Nader says," he said. "We'll certainly make an inordinate amount of money from have Ralph on the show, and we'll find out campaigns, all at the expense of the public. how the people feel about campaign reform. Candidates should be granted time on radio But if half the audience disagrees with Ralph, and TV, and should not have to pay for it." or if they just don't care, I'd be a fool to try Despite the efficacy of radio in defeating to start something where there isn't any- the congressional pay increase, not all radio thing." talk show hosts believe this issue will result Leykis reminded other hosts to place their in the same public furor. The primary rea- job priorities above the bandwagon. "Our son for this, according to KING'S Siegel, is job is to attract an audience," he said. that the pay increase was an issue at the "Ralph Nader's job is to protect the consum- heart of many voters who felt the raise was er. He really doesn't care if I get a 6 share or too generous and was being steamrolled a 2 share." The mounting problem with radio Mike Siegel through Congress. organizers, Leykis said, is fooling themselves "Campaign reform is the sort of thing into believing they can make people care downward spiral recently taken in political that will evolve over time," Siegel said. about things. "It doesn't work that way. If campaigns. Many under -financed politi- "It's not the same nerve center. There are the person listening doesn't already have a cians find themselves the butt of such at- no specific dates and no concrete solutions strong, passionate feeling about an issue, the tacks, lacking the resources to fight back like voting 'yes' or 'no.' It's an ongoing talk show host isn't going to give it to him." against their well- funded opponents. It's campaign that probably won't be resolved One other caveat: not all national issues are this that Congress Watch "lack of balance" in this Congress; in fact, it may never be of regional concern, and vice versa. For in- staff Eppler said is responsi- attorney David resolved," he said. stance, Leykis said campaign reform lacks ble for legislative gridlock. Noting that the John Stupak, talk host at WBAL(AM) Bal- "sex appeal" in California, while in way to achieve political parity is to strike a timore and host of Consultation on the and Texas -where politics has become in- in he balance campaign funding, said: American Radio Network, agreed that cam- creasingly sullied by smears and perceived "One of the ways to break this gridlock is paign reform is a gray issue and faces a corruption-reform is a hot topic. to insure we have more responsible legisla- long uphill battle. Stupak said the lack of tors. Money plays a certain corrupting and public interest in campaign reform is a Taking a stand compromising role in politics, because a symptom of voter apathy and the American small handful Allan Dale, host of "Radio Free Texas" on of people contribute to cam- public's preference for fast solutions. "Un- paigns and these are the womtAM) San Antonio, claims the recent people who get the fortunately, there's no easy cure for dirty ears and votes of members of Congress." gubernatorial primary fracas has fueled pub- politics, and the American public likes easy lic furor over political filth. "People are real- Radio talk shows are fundamental to cures. If it hurts or if it's complicated, they ly upset over what happened down Congress Watch's campaign reform plan here," don't want to hear about it. This issue is Dale said, claiming that Texas now leads the because of the medium's ability to directly both: it's going to hurt, and it's going to be nation in dirty politics. "The people are furi- involve active listeners in the political pro- complicated." cess, Eppler said. ous. We're so far out in left field in this country that nobody is getting a fair shake. Always a catch Providing a balance We're playing on an uneven field, with pow- Radio's responsibility is to inform listeners erful incumbents keeping challengers out of The -22 Catch for radio, behind much of the about the disease and have them find the office." Dale believes a talk station and its current reform talk, is that the talk show cure. "We're going to pressure Congress as program hosts should take a political stance hosts may bring about financial reform lit- erally at their stations's expense. Proposals currently on the reform table include one that would afford free air time to national and state political parties and one that TV STATION SALES would call for outright public funding of elections -including free (or reduced) air time for political campaign spots. For obvi- S91,000,000* ous reasons, these proposals have received a quick "no way" from the National Asso- ciation of Broadcasters and others who feel ist Quarter -1990 that candidates already "lowest- unit -rate" them to death. Citing possible conflict with 'Fdod with lY:C the First Amendment and the Communica- tions Act of 1934, as well as voter apathy. Jim May, NAB executive vice president. HOWARD E. STARK government relations, predicted that the re- Media Brokers -Consultants sulting deluge of political ads in the wake 575 Madison Avenue New York, N.Y. 10022 (212) 355 -0405 of free air time would cause voters "to be driven to the polls in paddy wagons."

Broadcasting May 14 1990 49 on controversial issues -and stick to it. "Lis- protections under the law as newspapers are C'How to Relate to your Audience ") and a teners expect that, and we need to give it to given. This has made management shy two -hour comedy seminar designed to help them," he said. away from this for fear that they would broadcasters put on creative shows led by Radio provides a wonderful voice for have to extend time to all kinds of weirdos humorist Dan O'Day. dissent and change, a voice that should be and wackos." He maintains that this lack of The convention sessions will cover man- used to its fullest, Dale said. You have to parity has helped to create "a balance in agement, engineering, programing and give 100 %, even if you only get back as individual hosts are taking sales. The NAB has scheduled more than 50 %," he said. "We may not see results positions that can balance out liberals and 17 "Format Forums" covering new adult right away; a lot of these things take time to conservatives, men and women." contemporary; Spanish; ; full change. But in the long run it will pay off. Creating this balance is the primary re- service; easy listening; dance; oldies; reli- And that's where we fit in." sponsibility of talk radio stations, Young gious; CHR; country; AOR; classical; ur- Barry Young, morning host and program said. Taking a stand is a First Amendment ban, and nostalgia. Also in the programing director at KFYI(AM) Phoenix, said corrupt right and something that should be exer- arena are sessions on "How to be a Better politics and dirty campaigns have become a cised freely by all stations. However, ad- Programing Manager," "How to Use Good way of life in Arizona. Young cited the hering to a cause just for the sake of the Tactics Which Get Good Ratings" and alleged involvement by Senators Dennis cause violates this responsibility if it serves "Radio and the Music Industry Working DeConcini (D) and John McCain (R) in the a personal, rather than a public, agenda. Together." The NAB will also offer a Charles Keating S &L scandal, and the con- "We should focus only on issues that really "Programing and Production Showcase." viction and recall of former Governor Evan are issues," he said. "If we could create an Sessions geared to sales and marketing Mecham as instrumental in turning voters issue, we'd have all that power that the that have been scheduled thus far include: against politics as usual. conspiracy theorists attribute to us. Radio "Using Outdoor Media Effectively," "De- "We're in a situation that may be unique can provide the direction, but without to this state," Young said. As more and agreement, there's no way a station can put more evidence of the Keating scandal together a massive movement." -REB comes out, we find that both of our senators might have been involved. So the issue of campaign finance and corruption has blown wide open. Everyone is acutely aware of Radio '90 gets the problem, and it's a hot issue. It's mak- ing a lot of people wonder how many other ready for Boston senators have been touched by how many other special interest groups." The National Association of Broadcasters Young said that KFYI won't take on cam- has lined up businessman H. as paign reform as an official cause, but the the management keynote speaker for its Ra- station will encourage its individual hosts to dio '90 convention. The annual gathering become involved. "I'd like to see the sta- will be held in Boston, Sept. 12 -15, and tion editorialize as newspapers do, but we will also feature a panel session presented haven't been granted the same rights and by ABC Radio commentator Paul Harvey

BosToN JOHN M. PELKEY, ESQ. Managing Partner RADIO 1990 Haley, Bader & Potts September 12.15

i119naaf1n4 nratemb+nr halm 4VI.I I / "My experience with Questcom has been excel- lent. I have been impressed with the energy with veloping a Winning Marketing Plan," which Questcom has pursued its clients' "Retail Selling-Your Profit in the '90's," "Value -added Selling," "Creating a Profit interests. Its principals have obviously spent a Center from Your Promotions Department" good deal of time researching potential transactions to determine and "Building the Model Sales Team for pitfalls. They are eager to conclude transactions as efficiently as the Future." The Radio Advertising Bureau will present a sales session at the conven- possible and have facilitated station sales for the benefit of both tion as well. buyers and sellers" In addition to the radio management lun- cheon with Perot, radio managers can look forward to "EEO- Judging and Develop- ing Qualified Applicants," "How to React to a Disaster," "Ethics in Broadcast Man- agement," "Broadcast Financing," "Buy- ing and Operating Small Market Stations," Q UES TCOM (ft"- "The Effect of Debt and Leverage on Sta- tion Operations" and "Group Heads Look Into the '90's." Radio Station Brokerage & Financing Services The Christal Radio Awards luncheon is scheduled for Thursday, Sept. 13, and will be sponsored by Associated Press Broad- Don Busself Marc Hand cast Services. Gaithersburg, MD I (301) 963 -3000 Denver, CO I (303) 534 -3939 The Marconi Radio Awards are sched- uled for Saturday, Sept. 15, and will be presented at the Wang Center for the Per- forming Arts in downtown Boston.

50 , Ridi: aga ala

Focus on radio's future interviewed. It found that parents think only a small percentage of music lyrics are The Radio Futures Committee of the "unsuitable" for children, and an even National Association of Broadcasters and smaller percentage believe the lyrics have a the Radio Advertising Bureau, is asking negative impact on children, according stations to schedule a summer flight of the to RIAA. campaign "Radio...What Would Life be Today Without It." The committee is requesting Shadoe tour selling a station is stations to run the spots in all dayparts American Top host Shadoe Stevens 40% of the effort from July 5 through Sept. 5. 40 -the Stations are asked to air locally took the show on the road to Disney World in other 60% is getting it produced spots featuring listeners and Orlando, Fla., to kick off the 20th anniversary tour the ABC Radio advertisers, employing the format of Networks closed. specific donuts mailed to to them last summer. Formats provided include AOR; country; easy listening; CHR/urban, and Spanish. Stations needing additional copies of the format -specific donuts should call the NAB public affairs and communications department. Nobody Jacor finances does either better! Cincinnati -based Jacor Communications Inc. reported financial results for the first quarter, ended March 31. For the first three months of 1990, broadcast revenue was up 4.3% to $19.13 million, over the $18.35 million for the same period in 1989. Broadcast cash flow for the same period Providing the Broadcast Indus- was $1.96 million, up 3.6% from the $1.89 try with Brokerage Services million for the first quarter in 1989. program. Stevens, who is official host of Based Strictly on Integrity, Jacor also reported a net loss $5.32 of Disney's Grad Nite '90 (the theme park's all - Discretion and Results million, compared to a net loss of $4.34 night party for thousands of high school million for the comparable period in seniors), recorded last week's show at 1989. Disney -MGM studios with the help of some of Disney's best -known animated RANDALL E. JEFFERY Listening warning characters. 407-295-2572 Pictured above are AT 40's Stevens ELLIOT B. EVERS The Recording Industry Association of and Disney's top dog Goofy. 415 -391 -4877 America has produced an "advisory logo" warning parents of materials containing CHARLES E. GIDDENS explicit lyrics. RIAA officials said the Arbitron de -lists increase BRIAN E. COBB standard logo will be carried on CD's, Arbitron subcribers have soundly 703-827-2727 cassettes and albums and replaces the rejected a proposal to dramatically increase previous system which had the individual diary sample size over fall 1989 levels, a RADIO and TELEVISION company spokesperson told BROADCASTING. BROKERAGE FINANCING APPRAISALS PA R E N TA II- Arbitron has asked its subscriber stations whether, for a surcharge, they wanted to increase sample size 27% over the next two years. After only 3% of the stations ADVISORY responded favorably, Arbitron killed the EXPLICIT LYRICS idea, but still intends to implement another Iv' gradual sample increase over the next 18 months, as announced last December. This record companies responsible for designing increase will boost sample size 5% in the their own labels. "We believe the uniform fall '90 book, and another 5% in fall '91. logo will enhance the existing voluntary system and better respond to the Hoop hoopla legitimate concerns of parents," RIM MEDIA VENTURE President Jay Berman told reporters at a Tomorrow (May 15), beginning at 7:30 Washington press briefing last week. "Now p.m. ET, former Boston Celtic John Havlicek PARTNERS that we have agreed on this new logo, it will cohost American Radio Networks' WASHINGTON, DC will be up to parents to use it as they see fit," coverage of the 1990 National Basketball ORLANDO said Berman. Association Hall of Fame induction SAN FRANCISCO RIM also released the result of a ceremonies for national radio barter survey it commissioned on parent's views of syndication by Star Communications. music lyrics. Conducted by ICR Survey The program, which Star is producing, will Research Group, 654 parents were be carried on 35 stations.

Broadcasting May 14 1990 51 aa la dv)

This week's tabulation KLRS(FM) Santa Cruz, Calif. o Sold by Fuller - by Ron Swanson and John Piccirillo and owns Jeffrey Broadcasting Corp. to Viacom Inc. for WALY(FM) Altoona and WWPA(AM)-WRKA(FM) Wil- of station and system $5.75 million. Seller is headed by Robert F. liamsport, both Pennsylvania. WCDL(AM) is sales ($250,000 and above) Fuller and J.J. Jeffrey and has interest in daytimer on 1440 khz with 5 kw. WSGD(FM) is KFMF(FM) Chico, KHTT(FM) Healdsburg, KHOP(FM) on 94.3 mhz with 330 watts and antenna 770 KOFX(FM) Georgetown, Tex. (Austin), and Modesto, KRCX(AM)- KRXO(FM) Roseville, KSCO(AM) feet above average terrain. Broker: Robert A. WTRG(FM) Rocky Mount, N.C. (Raleigh) o Sold Santa Cruz and KSRO(AM) Santa Rosa, all Cali- Chaisson Inc. fornia; KJJY(AM) Des Moines and KJJY -FM An- by Capitol Broadcasting Corp. to Joyner Wvoz(AM) San Juan, P.R. o Sold by Continen- keny, both Iowa; WBLM(FM) Portland, Me., and Broadcasting Co. for $13.1 million. Seller is tal Broadcasting Corp. to Aerco Broadcasting WOKO(FM) Dover, N.H. Buyer is subsidiary of headed by Kenneth S. Johnson, and owns Corp. for $800,000. Seller is headed by Pe- Viacom International, which is headed by WMJJ(FM) Birmingham and WKSJ -AM -FM Mobile, dro Roman Collazo, who has interest in Frank Biondi. Its broadcast division is headed both Alabama; WRKA(FM) Louisville, Ky.; Southwestern Broadcasting Co., licensee cf Tenn. and by Francis Brady and Bill Figenshu and has WGFX(FM) Gallatin, (Nashville), weoz(AM) Sabana Grande and WBOZ -FM Hormi- is interests in KxEz(FM) Los Angeles, KoFY(AM) San WCAW(AM)- WVAF(FM) Charleston, W.Va. Buyer gueros, both Puerto Rico. Buyer is headed by Mateo and KOFY -FM San Francisco, all Califor- headed by A. Thomas Joyner and owns Angel E. Roman and is permittee of wFAB(AM) wRov- nia; KHOW(AM)- KSYY(FM) Denver; WVIT(TV) New WZFX(FM) Whiteville, N.C. (Fayetteville); Ceiba and WZOL(FM) Loquillo, both Puerto Britain, Conn.; WLIT -FM Chicago; KMOV(TV) St. AM-FM Roanoke, Va., and WTFX(FM) Watertown, Rico. Wvoz(AM) is fulltimer on 870 khz with 10 1 WNYT(TV) Albany, WLTW(FM) New Wis. (Madison). KOFX(FM) is on 96.5 mhz with Louis, Mo.; kw. kw and antenna 930 feet above average ter- York and WHEC -Tv Rochester, all New York; WoKS(AM }WZZX(FM) Hopkínsville, Ken. o Sold rain. WTRG(FM) is on 100.7 mhz with 1 kw and KIKK(AM) Pasadena and KIKK -FM Houston, both Tommy King, receiver, to Regional Broad- antenna 1,968 feet above average terrain. Texas, and KBSG(AM) Auburn and KBSG -FM Ta- by Broker: Blackburn and Co. coma, both Washington. KLRS(FM) is on 99.1 casting Inc. for $756,000. Seller has no other mhz with 1.1 kw and antenna 2,618 feet broadcast interests. Buyer is headed by KESZ(FM) Phoenix o Sold by Duffy II Broad- H.B. La Rue James S. Darwin, Gerald W. Hunt and Jerdai Television for above average terrain. Broker: casting Corp. to Arizona Corp. Bullard. Hunt is owner of WORM -AM -FM Savar- is Media Brokers. $10.4 million ( "In Brief," May 7). Seller nah, Tenn., and KAHR(FM) Poplar Bluff, Mo. headed by Bob Duffy and has no other broad- WcDL(AM)-WSCO(FM) Carbondale, Pa. (Scran- Bullard is vice president and owns less than interests. Buyer is headed by Delbert ton) o Sold by Sage Broadcasting Cor b to cast 1 `Yo of Newcity Broadcasting Co., licensee of It is S &P Broadcasting Ltd. for $2 million. Seller is Lewis family and owns KTVK(TV) Phoenix. WZZK -AM -FM Birmingham, Ala., of which he is headed Poch and has interest in requesting waiver of FCC one -to -a- market by Gerald general manager; WEZN(FM) Bridgeport, Conn.; 100 kw WGNE(FM) Titusville, Fla.; WACO -AM -FM Waco, rule. KESZ(FM) is on 99.9 mhz with and WDBO(AM) and WWKA(FM) Orlando, Fla.; WYAY(FM) Tex., and WRFB(FM) Vt. Buyer is headed antenna 1,670 feet above average terrain. Stowe, Gainesville, Ga.; WYAI(FM) La Grange, Ga.; WSYR(AM) and WYYY(FM) Syracuse, N.Y.; KRMG(AM) and KWEN(FM) Tulsa, Okla., and KKYX(AM) and KCYY(FM) San Antonio, Tex.

WOKS(AM) is on 1480 khz with 1 kw day, 24 w MID ATLANTIC BROADCASTING COMPANY night. WZZF(FM) is on 100.3 mhz with 100 kw and antenna 602 feet above average terrain. KOEO(AM- KMGA(FM) Albuquerque, N.M. o Sold by PCC of New Mexico Inc. to C.T. Robinson, William C. Moyes, Nicholas J. Verbitsky and Robert W. Clark for $750,000. Seller is head- $S) $9,250,000 ed by Richard K. Penn, William H. Leighner and Morgan Penn, and its parent company, Refinancing of Senior Credit Facility Penn Communications Corp., is parent of PCC of Colorado Inc., licensee of KvOR(AM)- The undersigned acted as financial advisor to the borrower KSPZ(FM) Colorado Springs. Buyers have no other broadcast interests. KOEO(AM) is and arranged for the private placement of the notes. on 920 khz with 1 kw day and 500 w night. KMGA(FM) is on 99.5 mhz with 19.5 kw and antenna 4,134 feet above average terrain. WKYO(AM)-WIDL(FM) Caro, Mich. o Sold by Prime Time Radio Inc. to Jackson Communications Ltd. for $425,000. Seller is headed by Robert F. and Lorraine Benkelman, husband and wife, and has no other broadcast interests. Buyer is headed by William G. Jackson and his uncle, James G. Jackson. WKYO(AM) is fu (- timer on 1360 khz with 1 kw. WIOL(FM) is on Biìci

5raaaaaso^g Ve, '1 '99c 52 o_ n- NBC to expand affiliate news service A-News probably will expand from But news sources said they hoped the ex- network's less -than -stellar earthquake cov- seven feeds daily to 24 -hours per day pansion of A -News would send a message erage. to affiliates that "they don't necessarily George Mills, vice president, affiliate NBC News is planning an expansion of its have to rely on other services for news," news services, oversees A -News and - affiliate news service, known as A -News, and that hopefully NBC will get "priority." corn, a satellite service that enables affili- probably to 24 hours a day, network when stations feed footage on a breaking lates to exchange news stories. Mills did sources confirmed last week. A -News pro- story. not return calls to his office about the vides NBC affiliates primarily raw video "It'd be great if we didn't have to rely on planned A -News expansion. footage for both breaking stories and fea- any other news services," said one NBC In response to word last week that the ture material for insertion in local news- affiliate manager. "That sure wasn't the network was planning the A -News expan- casts. case last fall," he said, referring to the sion, NBC News President Michael Gartner Currently, A -News is fed to affiliates by satellite seven times daily, with additional RTNDA Paul White Award winners. Robert MacNeil and Jim Lehrer have been feeds as warranted by selected as co- winners this year of the Radio -Television News Directors Association's events. The network came under severe highest honor, the Paul White Award, for distinguished service to electronic journal- criticism last fall for its slow response in ism. The selection marks the first time in its 34 -year history that joint recipients have getting to the air with coverage of the dev- been named. "The MacNeilLehrer NewsHour co- anchors are being honored be- astating San Francisco earthquake, a situa- cause they are innovators," said RINDA past president Bob tion made worse by the fact that NBC sta- Priddy, Missourinet, Jefferson City, Mo., who nominated them for the award. "Their tions on the scene fed footage first to CNN hour-long news program each evening pioneered long -form news coverage of specif- as part of ongoing affiliation agreement. At ic events and each of them is an outstanding broadcast journalist in his own right." the time, West Coast stations said technical What's more, he said, "We felt it was time RTNDA honored these two men, and in the problems at the network precluded them process, honor for the first time with this award, noncommercial news broadcasting." from servicing NBC News first. The award will be presented at the 45th annual RINDA International Conference and The expansion of A -News is intended in Exhibition in San Jose, Calif., Sept. 27. part to strengthen the network -affiliate news tie and to address grievances from affiliates that they need stronger support from the news division for national and international footage. A reported 25% of NBC affiliates are also affiliated with CNN. NBC News sources said last week that MIDATLANTIC reports that the network was planning a separate 24 -hour news network, with an- Small Market Small Market chors and fully packaged news stories that B FM plus AM Class A 6,000 watts would compete with a CNN or Headline Class - News -type of service, were not accurate. with valuable real estate has 25 kw CP is not the current a source "That plan," Top rated Needs good ownerloperator said. "At this point we are talking about an expansion or upgrading of the A -News ser- 8.5 times cash flow Price: $850,000 terms vice only." Price: $2,500,000 There was no word last week on whether affiliates would be required to pay directly or indirectly (by way of a deduction in SOUTHEAST compensation) for the expanded service. The expansion of the service is expected to Excellent Market Class C FM cost the network more than $5 million an- Class C -2 FM Top rated nually. Affiliates currently pay a fee for A -News Exclusive format 9.5 times cash flow based on a formula tied to market size. Price: $3,500,000 cash Price: $6,000,000 cash According to one affiliate source with knowledge of the plan, the cost to stations "may be more than we now pay for A- News." TIIIIllflL The affiliate suggested that with all the news services out there, including, but not limited to affiliate news services, CNN, RICHARDS INC. Conus and Newsfeed, "I think a lot of stations are probably going to have to make A CadtlwdW Soya b Omen I OuMdrsd Bu* some decisions about which services to keep and which to cancel, because you NEGOTIATIONS FINANCING APPRAISALS TV CATV RADIO NEWSPAPERS probably don't need them all and probably can't afford them all either." 7700 LEESBURG PIKE 540 FRONTAGE ROAD P.O. BOX 892 Ideally, NBC would like to see its affili- FALLS CHURCH. VA 22043 NORTHFIELD, IL 60093 HOT SPRINGS. VA 24445 ates rely solely on the network for national (7031 821-2552 (708) 441-7200 (703) 839-3196 and international news coverage. However, that is probably not a realistic expectation.

Broadcasting May 14 1990 53 issued a statement that said: "For the past several months we have been studying ways of working more closely with and better serving our affiliates. While many details are yet to be determined, we have an out- line of a plan and hope to have a final plan in place by the time of the June affiliate meeting." That meeting will take place in Washington from June 3 -6. -SM News the next thing on Fox's drawing board Details of news service may be announced at June board meeting

Fox Broadcasting Co., whose way has been cleared by the FCC to proceed with an expansion of its programing schedule (BROADCASTING, May 7), is also, by all indications, moving full speed ahead on plans for the creation of a national news operation. Executives involved with its planning so far are mum on the shape of the news service, but details are expected to be forthcoming at the Fox affiliate meeting scheduled for June 4 and 5 in Los Angeles. "There will be some discussion at the affiliate meeting for working with the sta- tions in helping them to develop news and in building a news service," said Ian Rae, Doing the right thing. Lack of news coverage and entertainment programing expo- executive producer of news, Fox stations, sure is as damaging to images of minorities in the as biased attention in a statement released to BROADCASTING. from the media. So agreed Center for Communications Minorities Conference panel- An industry source said that Fox would ists convened to address companion workshops entitled "Doing the Right Thing: probably begin a national feed early in Minorities in the Communications Industries." 1991. Pictured at top is the panel on minority images in news: Mauricio Gerson, produc- Speaking earlier this month at a gathering tion and programing manager, Telemundo Group Inc.; Joseph Boyce, senior editor, of the New York Television Academy, Rae The Journal: Beverly Shepart, reporter, Virginian Pilot & Ledger Star, said: "News is the one thing a local station and Danny Schechter, executive producer, South Africa Now. can do better than anyone else. It's the The bottom picture is the panel on minority images in advertising: E.J. Williams Jr., public face of a local station." Rae also president, Sheridan Broadcasting Networks; Jennie Tong, executive vice president, said he hopes to do a midday news show in Lee, Liu & Tong Advertising; Reese Stone, manager, corporate communications, New York within the next year." Philip Morris Companies, and Cory Zacharia, director of Hispanicast, a division of According to Bill Jenkins, vice president Riccy Reed Casting Inc. and general manager of WXIX -TV, Fox's For minority communications professionals, said the panelists, "Doing the Right affiliate in Cincinnati, "news is going to be Thing" includes both attaining power in TV and newspaper journalism and influencing an agenda item at the meeting. We will, at those already in power to broaden coverage beyond news of black -on -white crime that time, get an update on both timeframe and what Boyce called "Rambo journalism" video of inner city crack houses. and form. Attendees, including more than 400 communications students, heard Gerson stress "I don't know what Fox's plans are," that "the news anchor will read what they give him; what is more important is to be said Jenkins, "but as they continue the roll- behind the scenes seeing what is being written. It's important," he said, "for you to be out of prime time, news would seem to be a in decision- making positions." logical extension of their efforts." Al- though unsure exactly what form the news service will take, "I look to Fox to come up with some type of definitive rollout, or at least to engage in a substantive discussion with [affiliates], asking for our input," Jen- STICK VALUES kins said. "They're definitely going to do news," said Kevin O'Brien, vice president and gen- (The Book) eral manager of KTVU -TV, the Fox affiliate in Oakland, Calif., "but the question of form is all speculation. We won't know Call Toll -free for a free brochure: 1 -800- 323 -1781 until the board meeting." (In Virginia 703 -478 -5873 collect) O'Brien would like to see Fox offer an "integrated half -hour newscast for those af- 4.11Ç= BIA PUBLICATIONS, INC. filiates with no news at all, similar to INN BROADCAST INVESTMENT ANALYSTS, INC. [Independent Network News]. That would CCC P. O. Box 17307 WASHINGTON, D.C. 20041 be beneficial to those stations without news facilities." For those stations who already have a

54 half -hour local newscast, O'Brieri would p.m.,''' said O'Brien, "I'd look for the newsless stations with a daily electronic like to see Fox provide an additional half - ability to utilize national stories from feed and acquisition of equipment, hour of national news. "It would be a good that we find enticing, to integrate into our "so we can provide a news cooperative match -up," he said. "For stations like us, own newscast." similar to what the networks have," he with a one -hour newscast from IO to 11 O'Brien would also like to see Fox help said. -RG Grossman takes network news to task Lawrence K. Grossman, the former presi- have more bite and relevance to the average ionated, individualistic, engaged, contro- dent of NBC News, sees television news as viewer." versial. "Fairness and balance came not a fading and failing enterprise, where "the That last, in turn, led Grossman to raise "a from impartiality," he said, "but from vig- picture opportunity has replaced the word" heretical question: whether our long -term, orously competing viewpoints." As the and whose "preeminent journalists have unquestioned reporting, that is, reporting network news divisions look for "a new become legends of the past." And if in without a personal point of view, has made reason for being," he added, "they might 1969 Vice President Spiro Agnew "in- television news bland, dull and largely unim- seek to recapture some of that intensity, veighed against the awesome power of 'a portant in people's lives, unless there is a idealism and controversy." small group' " of anchors, commentators dramatic crisis such as an earthquake, air- But that was only a beginning. He called and producers who he claimed dictated plane crash or terrorist attack." on media think tanks -such as the Gannett what 40 million to 50 million Americans Grossman is a casualty of the General Center for Media Studies at Columbia, the would learn of the day's events, today, Electric takeover of RCA, the parent com- Annenberg Communications Center in Grossman said, "the prevailing concern" is pany of NBC. In late 1983, Grant Tinker, Washington, and the Press, Politics and over television's "vulnerability to the pic- then chairman -CEO of NBC, had hired him Public Policy Center at Harvard -to gener- ture and sound bite machinations of the away from PBS, where he served as presi- ate ideas for reform of the media. What's image experts, spin doctors and media ad- dent, to run NBC News. On Aug. 1, 1988, more, he said, "we need vastly increased visers." Today, he added, "television he left that post as a result of what were support for public radio and television, newsmen are largely without influence; described at the time as personal and philo- where some of the most influential and im- they cause nothing to happen." sophical differences with Robert Wright, portant public affairs programing is now Grossman issued his indictment at The whom GE had installed as, president of being produced." And where would the Murrow Symposium and dedication of the NBC. Grossman, now a Gannett senior fel- money come from? "From new transfer Edward R. Murrow School of Communica- low, had more than critical remarks to taxes and license fees" Grossman feels tions at Washington State University, in make. He offered suggestions for remedy- commercial and cable broadcasters should Pullman. And Grossman took as his text the ing the ills he saw. pay in return for the "exclusive and valu- indictment of television news that Murrow, He said, for instance, the time may have able licenses and franchises" they receive. then still with CBS, delivered at a Radio- come "to rethink our craft in fundamental "There should," he said, "be a public div- Television News Directors Association ways." He noted that in the early days of idend from the profitable sales of such Ii- convention in October 1958. Unless televi- the republic, the press was partisan, opin- censes and franchises." -tz sion is used to its potential for teaching. illuminating and even inspiring, Murrow had concluded, "it is merely wires and lights in a box." Grossman made it clear that, 32 years later, he felt television -at least commercial TV -was close to becom- ing "merely wires and lights in a box." So he offered his own, often strong, measures for reform. COMMAND COMMUNICATIONS, INC. First, though, he ticked off a number of the ills he saw plaguing the medium: "The worldly experience, background knowledge, resident expertise and signifi- has acquired cant influence" of such as Murrow, Wil- liam Shirer and Elmer Davis have been displaced "by a new breed -the local and network anchors who drop in for a few KODA -FM hours or a few days wherever a major news HOUSTON, TEXAS event is unfolding and then move on to the scene of the next dramatic picture opportu- nity. Today's peripatetic, jet- setting TV re- porters add little, if any, knowledge, per- Financing has been provided by spective, context or history to the breaking story ... the Communications Finance Group of "In the desperate effort to stop the hem- orrhaging of ratings, some news divisions have borrowed the tools of entertainment. Greyhound Financial Corporation producing dramatizations of real stories, us- ing actors to stage scenes that may or may A Greyhound Company not have happened so that the viewer can- not tell what is fake and what is real - where truth ends and dramatic license be- gins.... "In the years since Ed Murrow set the Greyhound Tower Phoenix, Arizona 85077 800 -525 -4532 standard, television news has lost much of its zeal, its passion, its idealism, its ability Matt Breyne 602- 248 -2808 to provoke. And now, it is losing its audi- Chris Webster 602 - 248 -6955 ence to syndicated programs that, reprehen- sible though many of them may be, seem to

Broadcasting May 14 1990 55 Vedia

Fairly flat first quarter for pay cable Ratings for pay services and sub overall pay units, said Maglio, but pay -to- counts for MSO's show little change share," as it did last year, said Ryan. basic penetration decreased marginally, Although the MSO's experienced a range from about 84.6% to 84.2%. According to The pay cable category began the 1990's of results in the pay category, from up to TCI's Larry Carleton, pay-to -basic penetra- not with a bang, but with a whimper. While down to flat, the latitude between their pay tion has reached its height. TCI is at ap- HBO fared slightly better than Showtime network performances was relatively shal- proximately 80% penetration, and that's for the first quarter of 1990, MSO's were low. Continental Cablevision said HBO "about as high as we can hope to go," he neither thrilled about, nor upset at, the pay was up and Showtime down, the reverse of said. The pay -to-basic ratio at Comcast has category's showing as a whole. Some the first quarter of 1989, according to Ted dropped a bit, said Comcast's Richard MSO's fared better than others, but the Livingston, senior vice president-market- Sperry, vice president- marketing, adding: differences were subtle. ing. He attributed HBO's rise to two "That's not due to problems with the pay HBO was up slightly in subscriber things -its investment in its image ad cam- category but [is caused] by bringing on growth for the first quarter, according to paign and the "positive impact" of the more marginal subscribers who are willing Larry Carlson, executive vice president, af- Douglas -Tyson fight. to take only basic." But HBO's Carlson filiate sales and operations. "We're up this The benefit Showtime has been getting said that by the end of the decade, when he year, as we are every year," he said, al- from its movie exclusives "has run its believes cable penetration will be 85 %- though "not anywhere near what we've course," said Livingston. According to 90 %, potential pay subscribers will arise done in the past." But Carlson stressed that United Artists Entertainment's Jerry Mag- out of "generational change," as "future in the current pay environment, "who's lio, senior vice president -marketing, "cus- homeowners" come of age. watching" was perhaps more important tomers don't understand what exclusive Comcast's first quarter was up slightly, than subscriber growth. Carlson said Niel- movies mean. Focus groups tell us" that close to what the MSO had budgeted, said sen ratings on a day basis were up 10% for customers think all the pay channels have Sperry. Each network's performance varied the quarter, compared with the first quarter the same movies. "Only the Disney Chan- from month to month, "depending on what of 1989. nel escapes the negative comparisons," he service we were doing promotions for dur- Carlson attributed the ratings increase to said. ing a particular month," he said. For the HBO's $50 million national advertising Jones Intercable saw a 1.2% increase in year overall, Comcast predicts "very slow,

Carleton Maglio Livingston Sperry Mathwlck Ryan campaign this year, up from $10 million pay subscriptions in the first quarter. HBO gradual growth for the pay services." For last year, as well as better fights and a and TMC did the best, said John Mathwick, ATC, the entire pay category was flat in the better crop of Hollywood movies. He pre- group vice president- marketing, due to first quarter, almost identical to the first dicted that Nielsen ratings would continue "fairly strong marketing initiatives." quarter of last year, said vice president - to improve and give HBO "a record year." HBO's winter season involving direct mail marketing, Tim Evard. Subscriber growth, he said, is "harder to to both subs and non -subs, as well as radio, The year ahead "will be a struggle." predict" because it's "not totally in our TV and newspaper advertising, was suc- said Continental's Livingston. The pay net- control." cessful, said Mathwick, as were the TMC works need to "create consumer demand." Showtime confirmed that its overall sub- marketing campaigns in several Jones sys- he said, and good product and original pro- scriber growth for the quarter was flat. tems. According to Mathwick, Jones in- graming is key, something HBO is "still "January and February were tough months, creased its sell -in rate to new subscribers strong at." continuing the trend of the fourth quarter of over last year by 6 points. The second quar- UAE's Maglio, though, doesn't "want to last year," said Nora Ryan, senior vice ter looks promising too, said Mathwick, single out HBO and Showtime as much as president, consumer marketing. But March, because of the promotions done during the whole pay category." In any month, he she said, was a healthy month, with the April for National Cable Month. said, one network is up and one down. The start of the first of Showtime's three nation- At ICI, January meant increased basic problem is that many consumers have expe- al marketing campaigns. (In Viacom's first rates, which caused subscribers to drop pay rienced pay TV and they think they know quarter earnings statement, it said Show - services. Further contributing to the decline what it is, said Maglio. A repositioning of time/TMC lost 95,000 units in the quarter.) were discounted rates for pay -in effect the pay category is needed, he stressed, Responding to HBO's better showing for since September -that went up to full fare because "it's no longer the place for first - the quarter, Ryan said: They had their in March. Still, TCI "lost fewer [pay sub- run movies." Pay TV should be marketed national campaign in January and February. scribers] than we budgeted to lose," said differently, perhaps as a video library. "We They got an earlier start in the quarter. Larry Carleton, vice president -operations, intend to change the trend in pay TV," Whoever is marketing sees the growth." who predicts second -quarter subcription Maglio said. For 1990, Showtime expects to outperform levels will not decline, but stay flat. MSO's are starting to abandon old mar- HBO "in absolute numbers as well as UAE experienced a slight increase in keting strategies and look at new ones. TCI

Broadcasting May 14 1990 56 Showtime PPV promotion

In an attempt to increase subscriber growth, Showtime is once again offering a pay - per -view event, giving buyers one month of Showtime in return. Buyers of the June 1 Evander Holyfield vs. Seamus McDonagh fight, offered in conjunction with Showtime Event Television, will be charged the participating system's standard monthly Show - time subscription fee. Showtime first made use of addressable technology for a PPV event with the Thomas Hearns vs. Michael Olajide bout on April 28. The fight garnered a 0.7% buy rate (approximately 35,000 viewers), according to Nora Ryan, senior vice president, consumer marketing. Showtime also used telemarketing for the event, contacting consumers who had previously bought PPV boxing events, and garnered a 1.4% buy rate from those calls, said Ryan. For the Holyfield- McDonagh match, "we're also going to try postcards," she said. Showtime has "put the spotlight so directly on one event, it'll be interesting to see if this group will retain the Showtime service," said Ryan. The network will track those subscribers over the next few months. Showtime plans to seek out customers with addressable systems again with its June premiere of "Who Framed Roger Rabbit ?" and is cooperating with cable operators who want to make the movie an impulse event. Ryan said Showtime will pay half of the operators' marketing costs of the event. Showtime is also considering more elaborate addressable events, such as program- ing weekend -long PPV festivals to attract Showtime subscribers. Last November, Showtime began using the addressable technologies as a market- ing tool to give viewers a taste of the network, and according to Ryan, the strategy has James A. Gammon, President worked well. Direct mail pieces aimed at addressables outperformed any other direct mail that season, said Ryan, and retention levels have matched that of other subscrib- ers. "Free previews continue to deliver new customers," said Ryan. Traditionally, the network does three -day previews, but during the first quarter of this year, TMC tested a five -day preview, and did 74% better, according to Ryan. Last week Showtime also unveiled its fourth -quarter acquisition campaign, "Good Things Good Times." The network is conducting a co- promotion with RCA, involving discounts and rebates on RCA TV sets, Showtime and TMC; 20 million direct mail pieces, including a bilingual mailer, and RCA broadcast and print ads featuring Showtime and TMC. c no longer plans to do many of the deep MSO's need to take on more responsibil- discounts on pay, according to Carleton. ity in this area, said Sperry. Put Our They're "too expensive and too much Comcast is also beginning to focus on work." Maglio isn't a fan either, and said multi -pay sales to nonsubscribers. The Analysis and that too many discounted trials make it MSO is having good results in trials of seem "like we've devalued pay TV. We selling pay network packages in two of its Negotiating haven't been doing a lot of value market- larger systems during the last couple of ing." months, said the Comcast executive. Oth- Skills on Your Comcast is making some changes in er tactics in the wings, said Sperry, in- marketing strategy, said Sperry, and it is clude pay -per -day or pay -per -weekend of- Side of the Table going to focus on training employes in ferings, but it is "too early to tell whether customer service, especially in sales and these have a significant effect on busi- retention marketing for pay subscribers. ness," he said. .-SWM Call Abel to run the shows at NAB John Abel, the National Association of Broadcasters exec- utive vice president for operations, last week assumed new GAMMON responsibilities of overseeing the association's conven- tions and meetings. Abel had been talking with NAB Presi- M E D I A dent Eddie Fritts about expanding his duties since earlier BROKERS, INC. this year. Originally, Abel said he would leave NAB by the end of 1989 but was willing to stay if he was offered Radio & Television Brokerage "something challenging" ( "Closed Circuit," Feb. 19). Abel told BROADCASTING he was committed to stay under this 1925 K Street, NW, Suite 304 new arrangement but he has not said for how long. NAB's Washington, DC 20006 net income for the 1990 convention was down $600,000 from the projected amount (see story, page 58). 202-862-2020 All NAB departments currently report to Abel except government relations, legal and administration, and that assignment will not change. Member: National Association of Media Brokers (NAMB), NAB The conventions and meetings division was previously under the administration department run by Michael Harwood, executive vice president and chief financial officer. In addition to handling NAB's annual convention and the radio conference, Abel will also explore new business development. He is the driving force behind NAB's desire to establish a European convention ( "Closed Circuit, April 16).

Broadcasting May 14 1990 57 WOMAN IN THE NEWS Patricia Niekamp: Raising the visibility of AWRT Association's outgoing president mercial staff. The job gave her invaluable real tough shake -out period. Five years ago feels group has improved its hands -on experience in building and train- we had a $92,000 deficit. This meant very services and increased membership ing a sales staff from the ground up, she serious belt -tightening. The board of direc- said. tors had to say 'no' a lot," to projects that The last day of the American Women in From 1978 to 1984 she was an account AWRT would have liked to have done. She Radio and Television's annual convention executive with the Hurley Co., a regional called that time in the organization's life (see page 59) is also the last day of Patricia advertising representative in Minneapolis. "pretty unpleasant." The deficit, she said, Niekamp's one -year tenure as president of It was a job she thought would be tempo- was finally retired in 1989. the 39- year -old organization. It is a post she Norma Cox, former AWRT president affectionately calls her "other full -time and currently director of the entertainment job." division of Custom Publishers of Her enthusiasm for the organization Minneapolis-St. Paul, described Niekamp seems unbridled, and she admits to having as "a very dynamic, strong person." "smiled a lot" over the past year despite Of their first meeting in mid -1978, Cox the extensive traveling and time needed for was "overwhelmed by how much Pat the job. knew" about local sales. She added that as "Women in the industry," she conclud- members of the North Star chapter (Minne- ed, "have made steps -not giant steps, but sota), Niekamp "early on was pegged as an baby steps." up and coming president, someone who Niekamp said that women general man- was going to be in charge." agers represent about 8% of the total in Her goals for AWRT when she took radio and less than 3% in TV. "We have a over, Niekamp said, "have been largely ways to go," she admitted, but said that met." Those goals were threefold. She fact illustrates why AWRT is so important. wanted to increase AWRT's visibility with- "It's the only organization that provides in the industry and other professional orga- education and support for women" who nizations, to improve member services and want to improve their position in broadcast- increase membership. ing. Although she said she has met all her Niekamp, who served as president -elect Patricia Niekamp goals, she was most determined to improve last year, replaces Diane Sutter (BROAD- rary until she found work as an advertising the organization's standing in the eyes of CASTING, May 8, 1989). Niekamp is the copywriter. She never did. other organizations. To do that, she trav- general sales manager of KAAL -TV Austin, In 1986 she was AWRT's national secre- eled extensively and met with or spoke to Minn. She was local sales manager for tary- treasurer. That year, she was elected leaders of the National Association of KSTP -TV Minneapolis from 1986 through Businesswoman of the Month Broadcasters, Television Bureau of Adver- February 1989, when she took her current for September. tising, Radio Advertising Board, Broadcast job. Before that, she was local sales manag- "As trade associations go, we are hardly Financial Management Association and the er for two years at KITN -TV Minneapolis -St. the largest," and so "we are very sensitive Radio-Television News Directors Associa- Paul, previously a nonprofit Christian sta- to budget considerations," she said. "Like tion, to name a few. tion. She was part of the sation's first corn- many professional associations, we . had a She further believes that she has been NAB tightens its belt

The National Association of Broadcasters executive commit- was put in charge of the association's conventions and meet- tee moved last week to cut NAB expenses for fiscal 1990 -91 ings last week (see page 57). Undoubtedly, Abel will be by nearly $1 million. Several factors have contributed to faced with trying to beef up convention attendance and reve- NAB's sudden budget crunch: net income from the 1990 nues. Atlanta convention was down $600,000 from the projected In an effort to cope with its dues troubles, Radio Chairman amount and radio dues are off. Close to 400 radio stations are Bill Sanders of KICD -Ann -FM Spencer, Iowa, wrote to the delin- said to be six months behind in their dues, and the associa- quent stations urging them to pay. And NAB has hired anoth- tion was forced to drop 221 radio stations and four TV's from er person to collect the outstanding money. its membership roster for nonpayment of more than a year's Among other executive committee actions was a decision worth of dues. to have NAB General Counsel Jeff Baumann draft a "state- In a statement released last week, executive committee ment of principle" on broadcaster responsibility in dealing members announced they had revised the budget for FY '90- with such issues as indecency, obscenity and violence. The '91 and would hold total expenses to $15.7 million, the same statement will be presented to the joint board when it meets level as last year's budget. In January, the board approved a in Washington on June 19 -22. In January, the board consid- $16.6 million budget with anticipated revenues of $17 million ered issuing such a statement but held off on the advice of (BROADCASTING, Jan. 22). The action, said NAB, takes into NAB President Eddie Fritts, who feared that such a state- account "somewhat reduced revenue projections caused by ment would be seen by FCC Chairman Al Sikes as "doing various factors attributed to the economy's slowdown." nothing" and could spell trouble for the industry. NAB estimated net income of $5.6 million for its convention Instead, the executive committee was asked to continue but failed to meet that goal, according to a source, because examining the issue and report back in June. But the idea of of lower attendance figures and greater expenses. Atten- resurrecting a programing code seems to have little support dance was 50,413, down from 1989's 53,100 (BROADCASTING, among most directors, who are troubled by the idea of indus- April 30). And the rental for the exhibit hall was considerably try guidelines because of First Amendment concerns and higher for the Atlanta show, $415,000 compared to the possible antitrust problems. $170,918 spent last year. The NAB officials also voted to continue the association's NAB's executive vice president for operations, John Abel, Free TV campaign for another year. -KM

Broadcasting May 14 1990 58 cessful in increasing visibility within the regulatory community. She feels the current FCC is in touch with women's issues, al- though in assessing the commission's per- AWRT's `Power' conference formance, she would only say "so far, so Under banner of 'Media Power in the NAB president and chairman of the board, good." 90's,' group's annual meeting will introduce him. She spent time with Department of Labor features remarks by Al Sikes and The indecency session, "First Amend- Secretary Elizabeth Dole discussing the Job panel on indecency with Joan Rivers ment Power: the Indecency Issue," brings Training Partnership Act. together TV talk show host Joan Rivers, She is openly proud of her testimony Washington, D.C., will host the 39th annu- FCC Commissioner James H. Quello, Rep- before the Senate Communications Sub- al American Women in Radio and Televi- resentative Constance Morella (R -Md.), committee on Sept. 15, 1989, where she sion convention May I6 -May 20 at the Pollack Media Group Chairman Jeff Pol- stated that "the FCC's uncertainty as to Capital Hilton hotel. The convention, billed lack and Timothy Dyk, a partner with the whether there is a nexus between ownership as "Media Power in the 90's," will focus Washington Law firm of Jones, Day, and diversity of viewpoint is belied by" a on the politics and policies shaping broad- Reaves & Pogue. Ed Hummers, a partner Congressional Research Service study of casting's future. of Fletcher, Heald & Hildreth, will moder- statistics collected by the FCC in 1987, A nonprofit organization begun in 1951, ate the session. which "concluded that there is a strong the AWRT has grown from its first conven- The AWRT Achievement Award is pre- indication that ownership of broadcast tion, which attracted 250 radio and TV pro- sented annually to AWRT's outstanding properties by minorities and women results fessional women to New York City's Hotel member. This year honors Saidie Adwon, in a greater degree of minority, women and Astor (BROADCASTING April 16, 1951), to 1976 -77 AWRT president, who is currently other audience targeted programing." more than 2,700 members in 52 local chap- regional sales manager for Griffin Televi- She called the distress sale policy "par- ters worldwide, said Melissa Robinson, an sion Inc., licensee of KWTV(TV) Oklahoma ticularly appropriate because of the under- AWRT spokeswoman. She said that orga- City and KPOM(TV) Fort Smith, both in employment of minorities and women for nizers expect more than 300 members and Oklahoma. so many years in the broadcast industry." guests to attend this year's five -day event. The Sid Guber Award, named in memory She advocated "an expansion of distress Highlights of the convention will include of the late AWRT member, is awarded to a sale and tax certificate policies to include a luncheon speech by FCC Chairman Al- young person who pursues a carreer as a women and public broadcasters." fred Sikes, a panel session on indecency, performing artist. She voiced opposition to the lottery sys- and a presentation of ,AWRT's annual Wednesday, May 16, is slated for tem simply because it leaves the assignment awards, including the 1990 Silver Satellite AWRT and foundation board meetings. of valuable licenses "to chance." Award; the Sid Guber Award; the AWRT Registration opens at 8:30 a.m. on AWRT, she said, was the only organiza- Achievement Award, and the Chapter of Thursday, May 17. A private tour of the tion speaking on behalf of women before the Year. The National Commendation Capitol, visits to local elected representa- the subcommittee. Awards were presented March 15 in New tives and lunch on the Hill are scheduled. She thinks that one of AWRT's most York. The day ends with an industry banquet necessary functions is providing opportuni- Chairman Sikes will address convention highlighted by the presentation of the 1990 ties for members to increase their knowl- attendees on Friday, May 18. Eddie Fritts, Silver Satellite Award. Presented to an indi- edge of the field through regional confer- ences and the sharing of information between local organizations. "One of my hot -buttons is education; I am a very strong believer that your education never ends." She says there have been informal dis- cussions with a well established broadcast educational provider in hopes of creating a new partnership designed to serve young women with career ambitions in broadcast- ing. The details may be completed by the time the convention ends. AWRT has planned a joint venture with the NAB to share a nationwide job bank and resource pool, she said. Niekamp started her broadcast career while still a student at Southern Illinois University, where she received a Bachelor of Science degree in 1973. She also met her husband there when the two helped staff a small carrier current station that had been, prior to her involvement, broadcasting without authorization from one of the dor- 15 mitory rooms. The University got the sta- tion -WIDe- licensed and Niekamp was on the air, wrote copy and "did any and all ADVICE AND DISSENT functions that needed to be done." They're contentious and contagious. They're Then, in her senior year "somebody of- the McLaughlin Group. (clockwise from left) Jack fered me money to do what I was already Germond, Eleanor Clift, John McLaughlin, Fred Barnes, doing for free." Niekamp was the on -air , and Pat Buchanan. director and deputy director for noncom- Made possible by a grant from GE. mercial station WSIU-TV and traffic director at WSIU-FM. THE MCLAUGHLIN GROUP your local listing for station and time. Not knowing "what the futre will bring" Check does not seem to bother her much, because the future offers the possibility of new chal- We bring good things to life. lenges. She admits, though, that it will be tough to top what she calls, "just an excit- ing year." -PJS

Broadcasting May 14 1990 59 vidual for outstanding contributions to the hosted by AWRT president-elect Patricia rector, KDKA -TV Pittsburgh, and George broadcast industry, this year's award goes Mahoney. FCC Commissioner Sherrie Watson, ABC Washington bureau chief. to Dinah Shore. Marshall is scheduled to be a panelist, "Power Players" will be hosted by Panel sessions begin Friday, May 18, at along with former FCC Commissioners AWRT President Patricia Niekamp, and 10 a.m., with the concurrent panels, "Por- Anna P. Jones, Patricia Diaz Dennis, Mar - will include Lucie Salhany, president, Para- traying Power: the Washington Beat" and gita White and Mimi Weyfourth Dawson. mount Domestic Television, as a panelist. "Radio Power: Strategies for the 90's." Jones is a partner with Sutherland, Asbill & Saturday will be devoted primarily to The former features Helen Thomas, UPI Brennan. Dennis is a partner with Jones, workshops and educational seminars. High- Radio; Susan Starnberg, National Public Day, Reavis & Pogue. White is president of lights include a morning session with mem- Radio; and Andrea Mitchell, NBC News the Association of Maximum Service Tele- bers of the International Association of correspondent. The latter panel has Michael casters and Dawson is a government affairs Women in Radio and Television (IAWRT) Faherty, executive vice president, Cox Ra- specialist with Wiley, Rein & Fielding. and a session on balancing career and fam- dio; Dick Ferguson, president, NewCity Later, starting at 4 p.m., "Power and ily. Afternoon workshops will focus on Communications; Anna Mae Sokusky, vice Responsibilities: Ethics in Journalism," fund raising, job banks, membership and president, CBS -owned AM stations, and "Power Selling" and "Power Players: Risk ethnic and racial diversity. Jim Thompson, president, Group W Radio. Taking to Get to the Top" will be held Sunday morning, May 20, has business Following the Sikes speech on Friday, concurrently. In the first, David Bartlett, meetings scheduled until the Leadership concurrent sessions at 2:15 p.m. include president, Radio -Television News Directors Luncheon, that also serves as the awards "Power Personalities: The FCC," "The Association, will moderate a panel with ceremony and the induction of new offi- Power of Global Change: People Politics Natalea Brown, news director, WJZ -TV Bal- cers. Carole Simpson, ABC News senior and Media" and the indecency panel. timore; Barbara Cohen, CBS Washington correspondent, will be the mistress of cere- The "Power Personalities" panel will be bureau chief; Susan McInerney, news di- monies. -PJs

66.MO B EeFoOOA0 Ma

Must -pay -per -view. Hollywood distributors of pay -per -view mov- Common ground segment. The consolidation of international ies and events received encouraging news from General Instru- news service Washington bureau facilities became more corn - ment last week as the latter announced that, beginning May 21, plete last week as Japan's state broadcaster NHK leased space new authorizations for its Videopal instant pay -per -view ordering from Professional Video Services Corp., which will provide crews, system will be restricted to consumers equipped with Video - equipment, editing and transmission facilities to NHK. Washing- cipher Il Plus descrambler. The cut -off date will not affect "sever- ton bureaus for the European Broadcast Union, the BBC, Finnish al thousand" currently authorized home dish owners equipped Television, Swiss Television and Radio, Norwegian Television, only with the piracy-plagued Videocipher II unit. "We anticipate Swedish Broadcasting, Portuguese Television, French TV, Aus- that this move to a higher security system will result in more tralian Broadcasting and Dutch Broadcasting already use those programs, special events and new services being added to the facilities. lineup offered to the home dish market," said Ken Kinsman, o Videocipher Division senidr vice president of DBS services. Gen- Over the wall in space. Romanian Minister of Posts and Tele- eral Instrument said Videopal is currently used by four movie communications Stelian Pintelie signed the International Tele- services and eight sports networks. communications Satellite Organization Operating Agreement last o week at the U.S. State Department in Washington, making Roma- nia the 119th member of Intelsat. Romania gains a 0.05 percent to long -term One more aboard. The Nostalgia Network agreed a share of the organization, which had approved Romania's entry lease Hughes Communications' next - of one transponder aboard last month (BROADCASTING, May 7). "Romania has been a non- IR. The basic cable service, generation cable TV satellite Galaxy member user since 1977," noted Intelsat Director General Dean households on 531 cable systems, which claims 8.6 million cable Burch, "and it is the first Eastern European country to become a Turner ESPN, The Disney will join HBO, Broadcasting System, member of the organization. We are delighted." Virgil Constan- aboard Hughes's system be- Channel and other cable services tinescu, Romania's Ambassador to the U.S., and Lucian Con - ginning in 1992, when Galaxy IR replaces Galaxy I. stantinescu, director general of Romania's Ministry of Posts and o Telecommunications, were also in attendance. o Sports over there. Less than a month after it had sealed con- tracts that will assure one -and -a -half hours transAtlantic news Limited silent, separate partners. Orion Satellite Corp. says it traffic a day for the next year (BROADCASTING, April 30) and more has modified its limited partnership agreement to eliminate the than 100 additional hours of sports programing over the pond in problem of foreign ownership that the FCC raised with the corn - 1990-91, BrightStar Communications reached an agreement last pany that has been authorized to establish a separate satellite week with the Italian ministry of post and telecommunications that system. Richard Firestone, chief of the FCC's Common Carrier adds "direct Italy -U.S. service" to BrightStar's offerings for the Bureau, said in an April 24 letter to Orion that information Orion first time. provided indicates that foreign entities would control 87.5% equi- USA Network- seeking a satellite conduit for its coverage of ty of limited partnership interests and have more than a majority the Italian Open Tennis Tournament, May 19- 20- became the equity interest in the partnership as a whole. Thus, Firestone said, first U.S. programer to sign on for the single -hop service (corn - the possibility existed of foreign entities controlling decisions on prising a straight line between the two nations via Intelsat 332.5). behalf of the partnership. He also said that, based on Orion's oral Uplinked in Ku -band in Italy, USA Network's feed will be cross - presentation, foreign governments or their representatives may switched to C -band aboard the Intelsat bird and downlinked at be part of the equity ownership and control of Orion. That, he Washington International Teleport. On Sunday, May 13, Bright - said, would constitute a violation of law. In its reply last week, Star was also scheduled to deliver a closed circuit feed of CBS's Orion counsel Thomas Keller said that changes made in the coverage of the Los Angeles Lakers- National Bas- limited partnership agreement ensure that limited partners will be ketball Association playoff semifinal game to the American Pavil- "insulated." That, he said, should resolve the commission's con- ion, adjacent to the Palais, cite of the 1990 Cannes Film Festival. cerns. However, Keller's letter does not respond to the commis- The NBA post season, said the NBA, is being distributed this sion's request for "profiles" of the limited partners. He said they year to more than 75 nations on every continent but Antarctica. have requested that their identifies be kept confidential, "at least More than 25 nations receive the games via satellite, and most of at present." Given the fact they are "insulated," he said, limited those televise NBA coverage live, the league said. partners will occupy the position only of "passive investor."

Broadcasting May 14 1990 60 CGb1ccGsti qs

Goodwill Games update officer of Viacom Cable, and Geraldine USSR's Vladimir Dzhanibekov, will Laybourne, president, /Nick leave from Akron, Ohio, sometime between Turner Broadcasting has announced its at Nite. November and February, depending on video excerpting policy for other media Other Vanguard winners will include weather conditions, and expects the services for the Goodwill Games-up to Kevin Rorke, executive vice president, ATC, venture to take up to 21 days. ESPN will three minutes of excerpts aired in up to five for young leadership; , have two cameras inside and two cameras regular news programs per day. chairman of Turner Broadcasting, for mounted outside the balloon. The Goodwill Games officials said the programers; John Egan, president and network said its coverage is in keeping policy is less like other international sporting chief executive officer of Anixter Cable TV, with its sports adventure profile and events and more like U.S professional for associates; Ted Hartson, vice follows, in theme, its coverage of the sports. "Once an event is finished, the local president and chief engineer, Post - America's Cup. TV station will have the opportunity to Newsweek Cable, for science and In other news, ESPN said that 99% of show the highlights with a standard video technology; James (Trey) Smith Ill, senior its affiliates have signed for the NFL, which credit," TBS said. vice president of operations for Times entailed a 14 cents per subscriber per The rules include a minimum three - Mirror Cable, for state /regional association month surcharge beginning next fall. The second supered video of TBS Sports, the leadership, and Lowell Hussey, former rate increases one penny per year three -minute, five -newscast maximum, a senior vice president, marketing, for Warner throughout the four -year contract. separation of excerpts of at least one hour, Cable, for marketing. their use within 36 hours of their The President's Award winners will be Collegiate lineup availability, and use of only excerpts of Char Beales, vice president, program events carried by TBS or those occuring development, Comsat Video Enterprises; Promoter Mike Trainer has completed the more than 72 hours prior to use. Paul Cianelli, president, New England Cable list of players who will participate in his One For cable operators, Turner TV Association; James Cownie, on One Collegiate Challenge pay -per- announced the dual transmission schedule president, Heritage Communications; view special on June 25. The additions are for the games. From June 4 to July 19 Viacom's Goddard, and Robert Miron, Loyola Marymount's Bo Kimble, who led and from Aug. 7 to Aug. 31 there will be dual president, Newhouse Broadcasting. the nation in scoring; Texas' Travis Mays, transmission of wres(TV) Atlanta. The the all -time Southwest Conference standard wren feed is on Galaxy I, scoring champion; Virginia Tech's Bimbo transponder 18, while the games' feed, Project Earthwinds Coles, who captured the same honor in between July 20 and Aug. 6, will be on the Metro Conference, and Michigan's Sean ESPN will provide television coverage of Satcom III -R, transponder 14. Higgins, who led his team in the 1988 -89 the first ever around the world helium NCAA Championships. The award goes to... balloon flight, a joint venture of the U.S., United Kingdom and Soviet Union in a Music merger NCTA has announced the recipients of project entitled Earthwinds. its Vanguard and President's Awards, which ESPN will carry pre -launch and post- International Cablecasting Technologies will be bestowed at a May 23 dinner to flight programs as well as daily updates on Inc. and Jones International Ltd. last week close the annual convention in Atlanta. the crew's journey around the world announced a joint venture merging their The Distinguished Vanguard Awards during SportsCenter. basic cable music networks. The new for leadership will be presented to John The three -man crew, the U.S.'s Larry venture, GalacticTempo Sound expects Goddard, president and chief executive Newman, the UK's Richard Branson and to be on -line and have 10 million Paper chase over Orange County cable

The battle between two major publishing and cable forces in service. (Two of the area's four major - operators have signed Orange County, Calif., has begun, as the Orange County to carry OCN-Comcast and Paragon, which serve about NewsChannel, a 24 -hour local cable news channel set to 200,000 of the 400,000 cable homes in the county. Dimension launch in September, was turned down in its attempt to place and Colony Communications, which make up most of the an advertisement about the new service in the Los Angeles other 200,000, have not.) Times. Morgan, public information supervisor for the Los OCN is owned by the Freedom Newspapers, the corporate Angeles Times, said every advertising medium can decide parent of the Orange County Register, which competes with which ads to accept or reject. "We are under no obligation to the Times's Orange County edition. Times Mirror, which owns run their promotions," she said. The Register and OCN "are the Los Angeles Times, also owns Dimension Cable, a large direct competitors" to the Times, she said, and the Times cable operator in the county. does not believe there is a distinction between OCN and the The ad in question -headlined "Orange County News - Register. Morgan likened the situation to the broadcast net- Channel. All Orange County. All the time. " -describes the works, in that ABC does not carry NBC advertising. new service and urged readers who wanted to see OCN to let Bell said OCN is contemplating legal recourse, but also their cable operator know of their interest. The ad does not believes that the more information that gets out on OCN, it will mention the Register or the newspaper rivalry, said Alan Bell, increase consumer awareness and demand, and will help president of the broadcast division of Freedom Newspapers, move cable operators to carry the service. and was carried by the Register as well as other daily papers Dimension, as well as Comcast, has recently moved to in the county. carry the KCAL -TV Los Angeles- produced local Orange County Bell said OCN "is a separate enterprise" from the Register, news segments being inserted in the local news window and found the Times's reluctance to carry the ad surprising. within Headline News. As to carriage of OCN, Dimension said That decision, he said, "gives me grave concern" as he it is evaluating whether a full -channel make sense, and added continues negotiations with Dimension about carrying the that OCN was not the only news channel it was reviewing.

Broadcasting May 14 1990 61 subscribers by the summer, Operators will be charged 3 cents per subscriber for the basic network, which will offer a 9- channel, 24 -hour FM stereo audio service. Cable operators will be able to sell local avails on the national satellite -delivered system, said ICT chairman Jerry Rubinstein. ICT's Digital Music Express, a premium pay audio service, will be introduced this fall to more than 5 million cable subscribers. It offers 30 audio formats of digital -quality music, commercial free. From Turner to Whittle Farrell Reynolds, president, Turner Broadcasting Sales, is leaving after 10 years to become chairman and chief executive Prime location. Prime Ticket has moved into a new $7 million executive and produc- officer of the new Educational Network at tion complex in the Century City portion of Los Angeles. John Severino, Prime Ticket Whittle Communications. The division president and chief executive officer, is shown above in one of the new control rooms. contains seven separate properties, To viewers, the new studios will provide clearer pictures, stereo sound and special including the school news program, production effects. To Prime Ticket, it will allow for on-air origination (the service will Channel One. The network plans to expand launch a twice daily news show as well as on -air commentaries by Severino this fall), into additional television channels over commercial insertion, production and post -production facilities, and uplinking and the next three years. Reynolds assumes his downlinking. new position on May 21.

l - or t o 0 Pecodo

As compiled by BROADCASTING from May Carrelo for S350.000. Seller is headed by Gerald Poch and 89% stockholder of Telemedia Broadcasting Inc.. licensee Leonard Fassler and has interest in WACOIAM)- of WGRQ(FM) Colonial Beach. VA; is 100% general 3 through May 9 and based on filings, KTKS(FM) Waco. TX: WCDLIAM)- WSGD -FM Carbon- partner of Radio Virginia Ltd.. licensee of WIMA(AM)- authorizations and other FCC actions. dale. PA: WGNE(FM) Titusville. FL: and WRFB(FM) WVJZ(FM) Orange. VA. and is 100% general partner of Stowe, VT. Buyer has no other broadcast interests. Filed Radio Carolina Ltd.. licensee of WDAR -AM -FM Darling- Abbreviations: AFC- Antenna For Communications: AU- April 6. ton. SC. Filed April 9. Administrative Law Judge; alt.-alternate; ann.- announced: WIRA(AM)- WOVV(FM) Ft. Pierce, FL (AM: KHEI(AM) Kihei and KVIB(FM) Makawao, both Ha- ant. -antenna: aur.- aural: aux.-auxiliary: ch. -channel; BAL900404HY: 1400 khz: I kw -U: FM: BALH900404HZ; waii (AM: BALH900403EB: 1110 khz: 5 kw: FM: BAL- CH -critical hours.; chg.- change; CP--construction permit: 95.5 mhz; 100 kw: ant. 1,000 ft.) -Seeks assignment of H900403EB; 94.3 mhz; 3.00 kw; ant. -17 ft.) -Seeks D-day; DA -directional antenna; Doc.- Docket: ERP -ef- license from Cape Media Inc. to Ardman Broadcasting assignment of license from Encantada Broadcasting Corp. fective radiated power: Freq- frequency: HAAT -height above Corp. of for no financial considerations. Seller is to Visionary Related Entertainment Inc. for $350.000. Sell- average terrain; H &V- horizontal and vertical: khz -kilohertz; headed by David A. Roth and Robert N. Odonez and has er is headed by William S. Sanders. Buyer is headed by kw- kilowatts; lic.- license: m- meters: mhz -megahertz: interest in WKPW -AM -FM Orleans. MA; WCHY -AM -FM John Detz Jr., who is member of board of not for profit mi.- miles; MP- modification permit: mod.- modification: Savannah. GA: WEEX(AM) -WQQQ(FM) Eaqston, PA, KRCB -TV Rohnert Park, CA. Filed April 3. night: pet. for recon. -petition for reconsideration: N- PSA- and KRNO -AM -FM Reno. NV Buyer is headed by Adri- presunrise service authority: pwr.- power: RC-remote con- WEBQ -AM -FM Harrisburg. IL (AM: BAL900329HK. enne A. Feldman. Steven Lapa and Myer Feldman. Adri- trol; S- Scientific- Atlanta: SH- specified hours: studio 1240 khz; 1 kw -U: FM: BALH900329HL: 102.3 mhz; 3 A- SL- enne A. Feldman is member of board of directors and 50% location: transmitter location: trans. -transmitter: kw; ant. 91 ft.) -Seeks assignment of license from Visher- TL- TPO- shareholder of Ardman Broadcasting Corp., licensee of transmitter power output: U or unlimited hours: Choate II to Turner Communications Inc. for $330,000. unl.- vis.- KCKN(AM) -KBCQ(FM) Roswell, NM; is 95% sharehold- visual; w -watts: noncommercial. Six groups of numbers at Seller is headed by Sargent Visher, Belle Choate and Lynn '- er of Ardman Broadcasting Corp. of . Licens- end of facilities changes items refer to map coordinates. One Turner. Buyer is headed by O.L. Turner and has no other ee of WTIP(AM)- WVSR(FM) Charleston, WV; is 100% meter equals feet. broadcast interests. Filed March 29. 3.28 shareholder of Ardman Broadcasting Corp. of Ohio. licens- ee of WPHR -FM Cleveland. OH: is 100% shareholder of WQKS(AM)- WZZFIFM) Hopkinsville. KY (AM: Ardman Broadcasting Corp. of Tennessee, licensee of BAL900406GK; 1480 khz: I kw-D. 24 w -N; FM: Ownership Changes WNWZ(AM)-WEZI -FM Germantown, TN; 22% stock- BAPLH900406GL; 100.3 mhz: 100 kw; ant. 602 ft.)- holder of Ardman Broadcasting Corp. of Massachusetts, Seeks assignment of license from Tommy King. receiver. licensee of WZOUTAM) Boston, MA. Myer Feldman is to Regional Broadcasting Inc. for $756.000. Seller has no president and 50% shareholder of Ardman Broadcasting other broadcast interests. Buyer is headed by James S. Applications Corp., licensee of KBCQIAM)- KCKN -FM Roswell, NM. Darwin, Gerald W. Hunt and Jerdan Bullard. Hunt is KVOK(AM)- KJJZ(FM) Kodiak. AK (AM: Filed April 4. owner of WORM -AM -FM Savannah. TN. and KAHR(FM ) Poplar Bluff, MO. Bullard is vice president and owns less BAL900409ED; 560 khz; I kw-U; FM: BALH900409EE; WHGS -FM Haines City, FL (BALED900426HU; 90.3 than I9í stockholder of Newcity Broadcasting Co.. licensee 101.1 mhz; 3.1 kw; ant. 46 ft.) -Seeks assignment of mhz; 800 w: ant. 265 ft.) -Seeks assignment of license of WZZK -AM -FM Burmingham AL, of which he is gener- license from Pacific Rim Broadcasters Inc.. debtor in pos- from Haines City Public Radio Inc. to Landmark Baptist al manager; WEZN(FM) Bridgeport. CT; WDBO(AM) and session, to TCT Communications Inc. for no financial Church Inc. for no financial interest. Seller is headed by WWKA(FM) Orlando, FL; WYAY(FM) Gainesville. GA. considerations. Seller is headed by Howard S. Trickey. Jack S. Moseman Sr., Fred Sibel. Beverly J. Moseman, WYAI(FM) La Grange, GA; WSYR(AM) and Richard L. Cattanach and Vernon Laird and has interest in Mark D. Hodges and Willie Varnadure, and has no other WYYY(FM) Syracuse, NY; KRMG(AM) and KWEN(FM) KENI -AM -FM Anchorage. AK, and Great Alsaka Electric broadcast interests. Buyer is headed by Mickey P. Carter, Tulsa, OK, and KKYX(AM) and KCYY(FM) San Anto- Co., licensee of KBCN(AMI-KINQ(FM) Fairbanks. AK. Robert Christian, Malcolm Anthony Jr.. Larry Whitmer, nio, TX. Filed April 6. Buyer is headed by Thomas C. and Patricia M. Tiemey, Edward Thompson. Wallace Roberts, and is owner of husband and wife, who own KENI(AM) -KBFX(FM) An- WLVF(AM) Haines City. FL. Filed April 26. WKYO(AM)- WIDL(FM) Caro. MI (AM: chorage, AK. Filed April 9. BAL900406HS: 1360 khz: I kw -U: FM: BALH900406HT. WMTO -FM Pon St. Joe. FL (BTCH900409G1: 93.5 KESZ -FM Phoenix, 104.9 mhz; 3 kw; ant. 298 ft.) -Seeks assignment of AZ (BALH900402HP; 99.9 mhz; mhz; 2 kw: ant. 393 ft. )-Seeks assignment of license from license from Prime Time Radio Inc. to Jackson Communi- 100 kw; ant. 1,670 ft.) -Seeks assignment of license from Maryann Wetmore -Kodish and Scott Wetmore to Capital cations Ltd. for $425,000. Seller is headed by Robert F Duffy lI Corp. to Arizona Television Co. for $10.4 million Radio Services Inc. for $25.500. Seller has no other broad- and Lorraine Benkelman, husband and wife, and has no C'Changing Hands," May 7). Seller is headed by Robert cast interests. Buyer is headed by Carl W. Hurlebaus and other broadcast interests. Buyer is headed by William G Duffy and has no other broadcast interests. Buyer is headed Eugene J. Mark Jr.. and is 49% stockholder of WHOH Jackson and his uncle, James G. Jackson. Filed April 6. by Delbert R. Lewis family, and is licensee of KTVKITV) Inc., permittee of WAPQ(FM) Crestline, OH, and North- Phoenix, AZ. Filed April 2. east Radionet Limited Partnership. permittee of WUPY(FM) Ontonagon. MI (BTCH900403HQ; 101.1 WFNW(AM) Naugatuck. CT (BAL900406ED; 1380 WAXH(FM) Olyphant. PA. Capital Radio Services Inc. is mhz; 30 kw; ant. 300 ft.) -Seeks assignment of license khz: 5 kw -D, 500 w -N)-Seeks assignment of license from sole general partner of Radionet Ltd., licensee from to Octagon County Broadcasting Inc. to Sandra K. Sage Broadcasting Corp. of Naugatuck to Candido Dias of WMJB(FM1 Evansville. WI. Hurlebaus is officer and Schulz for $300.000. Seller is headed by David J. and

Broadcasting May 14 1990 62 Joyce D. Savolainen, husband and wife. and has no other has interest in Southwestern Broadcasting Co.. licensee of casting Corp. for no financial considerations. Seller has no broadcast interests. Buyer has no other broadcast interests. WBOZ(AM) Sabana Grande and WBOZ(FM) Hormi- other broadcast interests. Buyer is headed by L.E. Willis, Filed April 3. gueros, both Puerto Rica. Buyer is headed by Angel E. who has interest in Crusade Broadcasting Corp., licensee of KOLT(AM) Scottsbluff, NE (BAL900406EC: 1320 khz; Roman and is permittee of WFAB(AM) Ceiba and WIMG(AM) Ewing, NJ; Christian Broadcasting Corp., WZOL(FM) Loquillo, both Puerto Rica. Filed 5. licensee 5 kw -D, I kw -N)-Seeks assignment of license from Gary April of WBOK(AM) New Orleans; Big Ben Communi- Hessler. receiver. to Tracy Corp IV for $37.500. Seller has KKEE(AM) Long Beach, WA (BAL900406EE; 94.3 cations Inc.. licensee of KFTH(FM) Marion, AK; Charlotte Christian Radio Inc.. licensee of WGSP(AM) no other broadcast interests. Buyer is headed by Michael J. mhz; 3 kw; ant. 233 ft.) -Seeks assignment of license from Charlotte, Edenton Tracy and Patricia Redel. and is licensee of KOAQ(AM) Kay Broadcasting Inc. to Lower Columbia Broadcasting NC; Christian Radio Inc.. licensee of WBXB(FM) Edenton, NC; Columbia Radio Terrytown, NE. Tracy is sole stockholder of Tracy Corp., CO. Inc. for $64,169 (sale includes KVASIAMJ Astoria, Christian Inc., licensee of WKWQ(FM) Batesburg, NC; licensee of KMOR(FM) Scottsbluff. NE. Filed March 6. OR). Seller is headed by Robert F. Loucks and Lawrence Durham Christian Radio Inc., licensee WSRC(AM) Durham, NC; L. Heinrich. Buyer is headed by Charles A. Farmer, who of Birmingham KRNO -AM -FM Reno. NV (AM: BAL900402EB: 1230 Christian Radio Inc., owns KTDO -AM -FM Toledo and KCST(AM) Florence. licensee of WAYE(AM) Birming- khz; I kw-U; FM: BALH900402EC: 106.9 mhz: 37 kw: ham, AL; Gospel Broadcasting both . Filed April 6. Corp., licensee of WSFU- ant. 2,956 ft.) -Seeks assignment of license from Com- FM Union Springs. AL; FM 96 Corp., licensee of stock to Communications Inc. A&A Broadcasting Corp. WLKD(AM) Waupun, WI (BAL9004I3EA; 1170 khz; I WPZZ(FM) Franklin, IN; Marshall Broadcasting Corp., for $224,103. Seller is headed by David A. Roth and kw -D)-Seeks assignment of license from Midwest Dimen- licensee, KSNE(FM) Marshall, AK; Philadelphia Christian Robert N. Odonez (see WIRA(AMI- WOVV(FM) Ft. sions Inc. to BBK Broadcasting Inc. for $170.000. Seller is Radio Inc.. licensee of WURD(AM) Philadelphia; Warren- Pierce, FL). Buyer is headed by Lorraine Walker. Judith headed by James R. and Diane C. Coursolle. husband and ton Broadcasting Corp., permittee of unbuilt WVRS(FM) Moore and Kevin Mirch. and has no other broadcast inter- wife, and has interest in WGGO(FM) Waupun. WI. Buyer Warrenton, NC, and Belhaven Christian Radio, licensee of ests. Filed April 2. is headed by Chris Bernier, George Baumann and Mark WKJA(FM) Belhaven. NC. Willis also has interest in KMIO -FM Espanola. NM (BALH9004I9HR: 102.3 Kastein. and has no other broadcast interests. Filed April WTNC(AM) Thomasville, NC. Willis Broadcasting Corp. mhz; 820 w; ant. 636 ft.) -Seeks assignment of license 13. holds 100% of voting stock in Tidewater Radio Show Inc., from The Holt Corp. of New Mexico to Enchantment licensee of WPCE(AM) Portsmouth and WFTH(AM) Rich- Media Inc. for $400,000. Seller is headed by Arthur H. Actions mond, both Virginia; Willis & Sons Inc., licensee of Holt, Phyllis Holt. Gordon Holt and Christine Borger, and KVOL -FM Opelousas. LA (BAPH9002I3HM; 105.9 WSVE(AM) Jacksonville and WPDQ(FM) Green Cove has interest in WUSG -FM Winchester, Springs, both Florida; Metro Communications Inc., licens- -AM VA: mhz: 3 kw; ant. I I I ft.)- Granted app. of assignment of ee Gary, WZZO(FM) Bethlehem. WKAP(AM) Allentown and license from R & D Partners to Cavaness Broadcasting Inc. of WWCA(AM) IN; Gateway Communications licensee WESL(AM) East St. Louis, Inspira- WBNE -FM Barton. all Pennsylvania; KMXQ(FM) Socorro for $43.333. Seller is headed by Gant N. Wean and has Corp., of IL; tional Broadcasting and KEVQ -FM Espanola. both New Mexico; WBOP(AM)- no other broadcast interests. Buyer is headed by Joel M. Corp., licensee of WTJH(AM) East Point. WTKX(FM) Pensacola, FL. and WGCM(AM) -WTKI(FM) Cavaness and Roger W. Cavaness, and is licensee of KVO- GA; and has application pending for WVAB(AM) Virginia Beach and -FM Gulfport and WOAD(AM)- WJMI(FM) Jackson. both Mis- L(AM) Lafayette. LA. Action April 18. WKSV Cape Charles, both Virgin- sissippi. Buyer is headed by William R. Sims and Cheri S. ia. Levi Willis, son of L.E. Willis. has interest in Potter. Sims owns 100% of stock of Classic Media Inc.. KISY -FM Tioga. LA (BALH900207HO: 98.3 mhz; 8 WTNC(AM) Thomasville, NC. Action April 27. kw: ant. 328 Grunted app. of assignment of license whose subsidiary. Classic Radio Inc.. is licensee of KMI- ft.)- from Broadcasting Inc. to KZ Radio, Ltd. for K(AM) Santa Fe. NM. Filed March 19. Cavaness $723.500. Seller is headed by Joel Cavaness who is buying WNJO(AM) Seaside Park, NJ (BAP900405EC; 1550 KVOL -FM Opelousas. LA. Buyer is headed Billy H. New Stations khz; 10 kw -D. 3.5 kw -N) -Seeks assignment of license Thomas- Jerry E. Morris and Louis E. Schaaf. and is from Sandpiper Communications Inc. to Knox Broadcast- licensee of KDEZ -FM Jonesboro, KZKZ -FM Greenwood. ing Group Inc. for $198.375. Seller is headed by Patrick A. both Arkansas. and WMTX(AM)- WXLS(FM) Biloxi. MS. Connolly and Clarence M. Beverage and has no other Action April 19. broadcast interests. Buyer is headed by Joseph J. Knox Jr.. Applications WIZY(FM) East Jordan. MI (BAPH900307HP: 100.9 Brent G. McNally and Lance E. Debock. Knox is president Moulton, AL (BPH900209ME)-Lawco FM Ltd. seeks mhz; 1.31 kw; ant. 489 ft. assignment license and 29.4% stockholder of Atlantic Broadcasting Corp. )-Seeks of 103.1 mhz 6 kw; ant. 328 ft. Address: P.O. Box 307, from Gretchen E. Millich to Interlochen Center for the Arts McNally is vice president and 23.5% stockholder of Atlan- Moulton. AL 35650. Principal is headed by Alton Ray for no financial considerations. Sellers has no other broad- tic. Atlantic owns 85% of issued and outstanding stock of Wallace. Timothy A. Goodman, Mildred R. Goodman and cast interests. Buyer is headed by Dean Boal, Richard M. Jersey Shore Broadcasting Corp. (JSBC). licensee of Billy G. Hogan, who are all stockholders in Moulton Fiegel, Paul L. Morris. Raymond L. Ridcout, Clare Burns WJRZ -FM Manahawkin. NJ. Filed April 5. Broadcasting Co., licensee of WHIY(AM) Moulton, AL. and Margaret S. Henthome, and has no other broadcast Hogan is president and 51% stockholder in Northeast Flori- WPSC -FM Wayne Township. NJ (BAPED900423HW: interests. Filed March 7. da Radio Inc., licensee of WHOG(AM) Fernandina Beach, 88.7 mhz; 200 w; ant. 299 ft.) -Seeks assignment of Van FL. Filed Feb. 9. license from William Paterson College Foundation to Wil- WERT(AM) Wen, OH (BAL90022IEC: 1220 khz: 250 w- Granted app. of assignment of license from liam Paterson College of New Jersey for $1. Sale is part of D)- Golden Gate, FL (BPH900302AE)- Applied Science SLD Inc. to Community Broadcasting Inc. for $155,000. reorganization of college. William Patterson College is Enterprises seeks 840 khz. Address: 1718 Shenandoah Rd.. headed by A.H. Benner. Frank L. Douglas, Russell W. Seller is headed by Paul E. Cheney. Christian R. Caggiano Wimauma, FL 33598. Principal is headed by David A. and Charles E. and has no other broadcast inter- Hawkins, Sol Hoffman, Clarice B. Jackson, James Kuhn. Reynolds Glenn and has no other broadcast interests. Filed March 2. ests. Buyer is headed by Dale Profit. Ramona A. Lautzen- Martin Martinez. Henry .1. Pruitt, Lydia Trinidad. Edward Martinez, GA Martinez Broadcast- heiser. Penelope 1. Sutton and Craig A. Staley. and has no (BPH900I25MW)- Goldberg. Steven Margolis and Glen Mehl and has no other ers 492 other broadcast interests. Action April 25. seeks 107.7 mhz 50 kw; ft. Address: 2712 Wood - broadcast interests. Filed April 23. crest Dr., Augusta, GA 30909. Principal is headed by Jo KQEO(AM)- KMGA(FM) Albuquerque. NM (AM: BA- KBND(AM) Bend and KLRR(FM) Redmond. both Ore- Maelisa Jones and Tina Elizabeth Jones, and has no other gon (AM: BAL9002I3EF; 1110 khz: 25 kw -D, 5 kw -N: L900412EA; 920 khz; I kw -D. 500 w -N; FM: BAL- broadcast interests. Filed Jan. 25. FM: BALH9002I3EG: 107.5 mhz: 100 kw: ant. 985 ft.)- H900412EB; 99.5 mhz; 19.5 kw; ant. 4,134 ft.) -Seeks Calvert City. KY (BPED900307MG)- Heartland Minis- Granted app. of assignment of license from Stephen P. assignment of license from PCC of New Mexico Inc. to tries Inc. seeks 95.7 mhz 6 328 Address: P.O. Box Greer, chapter II trustee for Denco Inc.. to Combined kw; ft. C.T. Robinson, William C. Moves, Nicholas J. Verbitsky 281. Hardin, 42048. Principal is headed by Randy Communications Inc. for no financial considerations. Seller KY and Robert W. Clark for $750.000. Seller is headed by Shelton and Darrell Gibson, and has no other broadcast is permittee of LPTV KHSE Bend OR. Buyer is headed by Richard K. Penn, William H. Leighner and Morgan Penn Charles V. James D. Torrey and Katherine J. interests. Filed March 7. and its parent company, Pcnn Communications Corp.. is Chackel. parent of PCC of Colorado Inc.. licensee of KVOR(AM)- Torrey. and is licensee of KUGN -AM -FM Eugene. OR. Kalamazoo, MI (BPED900302ME) -Grand Valley State KSPZ(FM) Colarado Springs, CO. Buyers have no other Action April 27. University Board of Control seeks 88.3 mhz 10 kw; ant. 396 ft. Address: 18 Zumberge Hall, Allendale, MI 49401. broadcast interests. Filed April 12. KEZF(AM) Tigard, OR (BAP9003I2EA; 1040 khz; .25 Principal is headed by Maxine Swanson, Betty Jean Aw- kw-D)-Granted app. of assignment of license from Dale WIAM(AM) Williamston. NC (BTC900328EA: 900 khz: rey. Charles Conville, Paul Hubbard, Paul A. Johnson. A. Owens to Educational Media Foundation Inc. for I kw -D, 258 w -N) --Seeks assignment of license from Robert Pew Ill, and has no other broadcast interests. Filed $45.000. Seller is headed by Dale A. Owens who has 51% Lifeline Ministries Inc. to Johnny C. Bryant for $70.500. March 2. interest in Owens Communications, licensee of KEZ- Seller is headed by Raymond Hoggard. Buyer is president Lexington, MI Vector and 49% stockholder in Lifeline Ministries Inc. Filed D(AM) Windsor. CA. Buyer is headed by K. Richard (BPH900209MD)- Broadcasting Inc. March 28. Jenki. Edward Skultety. Thomas McCarthy. Carole Gar- seeks 96.9 mhz 3 kw; ant. 328 ft. Address: P.O. Bon vin. Dick Swain. and is licensee of KLVR(FM) Santa 06430, Fairfield, CT 06430. Principal is headed by Timo- KTRT(AM) Claremore, OK (BAL900405EG: 1270 khz: Rosa. CA. Action April 25. thy D. Martz. Filed Feb. 9. I kw -D, 26 w -N) -Seeks assignment of license from Har- WKCN(AM) Dorchester Terrace -B and WDXZ(FM) Cape May Court House, NJ (BPED900308MH)-New mon Kiefer Curlee to Oklahoma Sports Properties Inc. for Mount Pleasant, both (AM: Jersey Public Broadcasting Authority seeks 90.3 mhz; 2 $71.000. Seller is headed by Harmon Kieffer Curlee and BAL900209GT: 910 khz: 500 w -U: FM: BALH900209GU: kw. Address: 1573 Parkside Ave., CN777, Trenton, NJ has no other broadcast interests. Buyer is headed by Fred 104.5 mhz: 30 kw: ant. 650 1-Granted app. of assignment 02625. Principal is headed by Robert Berkowitz, Vera M. Weinberg and has no other broadcast interests. Filed Broadcast to Suncoast King Farris. George Muller, Gerald Ebner and Stephen N. April 5. of license from Caravelle Group Communications Inc. for $1.6 million. Seller is headed by Adubato, and is licensee of WNJT(TV) Trenton, KVAS(AM) Astoria. OR (BAL900406EE: 1230 khz: I Howard L. Schott. Buyer is headed by John Robert E. Lee, WNJB(TV) New Brunswick, WNJM(TV) Montclair, and kw -U)-Seeks assignment of license from Kay Broadcast- James D. Corbin, Richard J. Yankus, Jack Quick. and WNJS(TV) Camden, all New Jersey; and is permittee new ing Inc. to Lower Columbia Broadcasting Co. for $64.169 Tomlin & Company Inc., which is headed by Donald R. instructional television fixed service (ITFS) WHR82I (sale includes KKEEIAMJ Long Beach, WA). Seller is Tomlin Jr. and Patrick L. Tomlin. Lee owns 51% of Montclair-Newark and WHR822 New Brunswick, both headed by Robert F. Loucks and Lawrence L. Heinrich. WMJM(AM)- WFAV -FM Cordele and WJYZ(AM) -WJIZ- New Jersey. Filed March 8. Buyer is headed by Charles A. Farmer, who owns KTDO- FM Albany, both Georgia. and is 5t% owner of proposed Southampton, NY (BPED900306MD)- Connecticut AM-FM Toledo and KCST(AM) Florence. both Oregon. assignee of WMLO -FM Havana. GA. Dr. Corbin owns Public Broadcasting Inc. seeks 89.9 mhz 5 kw. Address: Filed April 6. 25% of Silver Star Communications -Albany Inc. Action 240 New Britain Ave., Hartford, CT 06106. Principal is WVOZIAM) San Juan. PR (BAPL900405ED; 870 khz: April 18. headed by Millicent D. Abell, Edgar F. Beckham. Howard 10 kw- U)- -Seeks assignment of license from Continental WVAB(AM) Virginia Beach, VA (BAL891121EA; 1550 B. Brown Jr., David E.A. Carson, Jan Cohn, Donald G. Broadcasting Corp. to Aerco Broadcasting Corp. for khz: 5 kw -D)-- Granted app. of assignment of license Conrad. Donald W. Davis, Robert S. Evans. and has no $800.000. Seller is headed by Pedro Roman Collazo, who Holmes P. Harden, trustee in bankruptcy to Willis Broad- other broadcast interests. Filed March 6.

Broadcasting May 14 1990 63 Blackville, SC (BPH900212MM)- Dallas M. Tarkenton wood City, and WPAZ(AM) Pottstown. all Pennsylvania; lup Public Radio for 91.7 mhz .1 kw; ant. 1,121 ft. seeks 97.9 mhz 6 kw ; ant. 328 ft. Address: 100 Wexford WTTMIAM)- WCHR(FM) Trenton, NJ WSEA(AM)- Address: 910 Montgomery Ct., Gallup, NM 87301. Princi- PI., Athens, GA 30606. Tarkenton has no other broadcast WZBH(FM) Georgetown, DE; WMBO(AM)-WPCX(FM) pal is headed by Roger Des Prez, Octavia Fellin and John interests. Filed Feb. 12. Auburn, NY; and holds CP's for WLIZ(FM) Elizabeth - Milligan. and has no other broadcast interests. Action April ville. PA; WVIL(FM) Villas, NJ; WSEAIAM) George- 27. Actions town, DE; and WCHR(FM) Trenton, NJ. Action April 24. Midland, TX (BPH88042INM)- Returned app. of Clyde Homewood. (BPH88081IM1)- Returned app. of AL Omega. GA (BPH870429MD)- Granted app. of Shirley Butter for 95.1 mhz; 3 kw. Address: P.O. Box 4312, Pamela R. Jones for 97.3 mhz .89 kw; ant. 593 ft. Address: Marchant for 107.5 mhz 3 kw; ant. 328 ft. Address: P.O. Odessa, TX 79760. Butter is licensee of KRIL(AM) Odes- 20 East Wheeling St.. Baltimore, MD 21230. Jones has no Box 304. I 1 I Lamar St.. Omega, GA 31775. Marchant has sa, TX. Action April 24. 27. other broadcast interests. Action April no other broadcast interests. Action April 18. Salem, VA (BPED830830AE)-Unity of Roanoke Val- Granted app. Linda C. Globe, AZ (BPH880816MR)- of Nappanee, IN (BPH871022MF)- Granted app. of Mari- ley for 91.3 mhz 5.369 kw, ant. 2,961 ft. Address: 3300 ft. Address: P.O. Box Potyka for 97.3 mhz 3 kw; ant. -416 lyn S. and James W. Cobb for 95.7 mhz 1.4 kw; ant. 485 Green Ridge Rd., Roanoke, VA 24015. Principal is headed has no 1660, Globe. AZ 85502. Potyka other broadcast ft. Address: 1415 East Market St.. Nappanee. IN 46550. by Kathryn A. Rowbotham. Action April 18. interests. Action April 27. Principals have no other broadcast interest. Action April Globe. AZ (BPH8808160X)- Dismissed app. of Gila 20. County Broadcasting Co. for 97.3 mhz; 3 kw; ant. -173 ft. North Fort Riley. KS (BPH870710NE)- Granted app. of Address: 1240 S. Saguanl Dr., Box NBU 415 -12, Globe, Anita Kay Cochran for 102.5 mhz; 50 kw; ant. 492 ft. AZ 85501. Principal is headed by James Macc and has no Address: 2821 S. Emporia, #1702. Wichita, KS. 67216. Actions other broadcast interests. Action April 27. Cochran has no other broadcast interests. Action April 26. J Green Valley. AZ (BPH87I022MK)- Granted app. of Kennebunk, ME (BPH850712QW)- Dismissed app. of mhz Little Rock, AR. Upheld renewal of KETS(TV) Little Abundant Life Ministries for 97.1 1.64 kw: ant. 387 Nodhbanke Co. for 99.3 mhz 3 kw; ant. 1,069 ft. Address: Rd. Suite 202. Tucson, Rock, subject to EEO reporting conditions. (By MO &O ft. Address: 3425 East Grant AZ I Academy St.. Worcester, MA 01609. Principal is headed [FCC 90-119] adopted April 5 by commission) 85716. Principal is headed by Daniel and Lois Carless, and by Edward Paul Matter Ill. who is 1009E owner of North - is licensee of KVOI(AM) South Tucson. AZ. Action April banke Co.. licensee of WINQ(AM) Chendon. Action April Santa Barbara, CA. Dismissed requests for reconsider- 18. 19. ation of remand to Review Board of case involving applica- station at Barbara. Beebe, AR (BPH880407MH)- Granted app. of Judith Oscoda. MI (BPH87I023ML)- Granted app. of losco tions for new UHF TV Santa (MM 90-120] adopted A. Davis and Barbara J. Faith for 101.5 mhz 3 kw; 328 ft. County Communications Inc. for 95.7 mhz 50 kw; 492 ft. dockets 84-934 -6, by MO &O [FCC April Address: RT 1, Box 353, Beebe, AR 72012. Principals Address: 1175 South U.S. 23, Tawas City. MI 48763. 5 by commission.) have no other broadcast interests. Action April 27. Principal is headed by Donald 1 Backus. Martin J. Pennoni Kenansville. FL. Granted request by Meredith Corp. for Merced. CA (BPH88030IMY)- Granted app. of Great and Robert Sugden. Backus and Pennoni each own 36.4% reconsideration of report and order denying Meredith's Scott Broadcasting for 107.7 mhz: 3 kw; 328 ft. Address: of Tawas City Broadcasting Co., licensee of WDBI -FM request for allotment of UHF channel 31 to Kenansville, P.O. Box 638 Pottstown. PA. Principal is headed by Faye Tawas City, MI. Sugden owns 3.2% of Tawas City Broad- FL, as its first television service, effective June 7. (MM Scott, Elmer S. Friedberg and Harold Litvin, and has casting Co. Action April 16. docket 86-388 by MO&O [DA 90-5801 adopted March 27 interest in WKST(AM) New Castle and WKST -FM ElI- Gallup, NM (BPED9001 17MC)- Returned app. of Gal- by chief, Policy and Rules Division. Mass Media Bureau.) Services

BROADCAST DATABASE BROADCAST DATA SERVICES UNUSED CALL LETTERS tiTalatech,Thc. Computerized Broadcast Service MAILING LABELS BROADCAST CONSULTANTS AND ENGINEERS datawonld Including AM FM TV . MAPS Data Base Allocation Studies -- AplwcaNOns ana FeO Eng,neenng Shadowing ,eacy searches ana Coordination CoverageTerrain Terrain Profiles .. rtecnen ana Manlenance Allocation Studies Directories A Div. of.NDJfel. 1.4O5nn & Morton. Inc. datawonld 'r Dav9n ano Construcum P.O. Box 30730 301- 652 -8822 23.00 Mich Are 703 824-5666 - NNETH W HOEHN 301- 652 -8822 800- 368 -5754 Dearborn MI 48124 Bethesda. MD 20814 800 -368 -5754 FAX:703 -824 -5672 : 31 562-6873

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du Treil, Lundin & Rackley, Inc. LOHNES & CULVER COHEN, DIPPELL A Sub.idary or A.D. Ring. P.C. sa,r®,,, Sreex.,plrmoR rNr.suw..narsu Consulting Radk -TV Engineers and EVERIST, P.C. 1158 15th. St. , N.W. , CONSULTING 1019 19th Street, N.W., Suite 300 CONSULTING ENGINEERS Suite 608 ENGINEERS Washington , D.C. 20005 Washington, D.C. 20036 7901 YARNW000 COURT 1300.' STREET. N.W. SUITE 1 100 Telephone: 202- 223 -6700 SPRINGFIELD VA. 22153 (2021 298 -2722 Washington, D.C. 20005 Member AFCCE ( 7031569 7704 MEMBER AFCCE (202) 898 -0111 s U..Mr AFCCE Mempo, AFCCE

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Mullaney Engineering, Inc. HATFIELD & DAWSON F.W. HANNEL á ASSOCIATES STRUCTURAL SYSTEMS TECHNOLOGY. INC. Telecommunications Engineers CONSULTING ENGINEERS Consulting Registered Professional Engineers J. Cabot Goody. P.E. 9049 Shady Grove Court 4226 SIXTH AVE. N.W. PRESIDENT 911 Edward Street TOWERS. ANTENNAS. STRUCTURES Gaithersburg, MD 20877 SEATTLE, WASHINGTON 98107 New Tall Towers. Existing Towers 301 -921 -0115 Henry. Illinois 61537 Studies. Analysis. Design Modiflcanons. (206) 783.9151; Facsimile: 1206) 789 -9834 Inspections. Erection. Etc Member AFCCE (309) 364 -3903 6867 Elm St. McLean. VA 22101 (703) 356-9765 MEMBER AFCCE Fax (309) 364-3775

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Radiotechniques; AFCCE contact DON'T BE A STRANGER Association of EDWARD A. SCHOBER, P.E. BROADCASTING MAGAZINE To Broadcasting s n 7.323 Rea.; ,) splay Federal Communications FCC Apprications Field Engineertg your Professional or Service Card wiil be 1705 DeSales St., N.W. -en by station and cable TV sysrn.n owners Consulting Engineers AM FM TV Boosters Washington, D.C. 20036 .1 decision Rakers P.O. Box 19333 P.O. Box 387 Haddon Heights, NJ 08035 for availabilities 199 Readership Survey Showing 3 7 readers 20th Strait Station .. 609.548.8008 -opy Phone: (202) 659 -2340 Washington. DC 20036 Member AFCCE and NAB (71)3) 534 -7880 Rock Harbor. FL. Denied reconsideration of denial of chief. Policy and Rules Division. Mass Media Bureau). Belpre, OH objection by Intercoastal Broadcasting Inc.. against appli- Monroeville. AL. Effective June 14. substituted channel modify license Rock Harbor. to WQHE(FM) Elizabethtown College, Elizabethtown, cation to of WKLG(FM) 257C2 for channel 257A at Monroeville. and conditionally MO [FCC 90-151] adopted PA upgrade its facilities. (By &O modified license of WMFC -FM accordingly. (MM docket April 16 by commission). 89 -542 by R &O [DA 90 -618] adopted April 13 by deputy WQHF(FM) Faith Broadcasters, Inc., Freehold Columbus, GA. Denied review of denial of petition for chief, Policy and Rules Division). Township, NJ license reconsideration of assignment of of WTVM(TV) Kailua-Kona. HI. Effective June 8. substituted channel Columbus. from Pegasus Broadcasting of Columbus, GA WQHG(FM) Mary Lou Maierhofer, Huntingdon, PA 230C for channel 22901 at Kailua -Kona. and conditionally Inc. to WTVM Television Inc. (By order [FCC 90-169) modified CP of KLUA(FM) accordingly. (MM docket 89- WQHH(FM) Mid Michigan FM Inc., Dewitt, MI adopted April 20 by commission). 395 by R &O [DA 90 -577] adopted March 23 by chief, Mt. Morris and Savanna. both Illinois: and Belle Plaine. Allocations Branch.) WQHJ(FM) Silver Broadcasting Ltd., Irondequoit, Winterset. all Iowa. Denied NY Maquoketa. Webster City and Hazlehurst. MS. Amended FM Table to substitute chan- Maquoketa Broadcasting Company's request for reconsid- nel 265C3 for channel 265A, effective June 15; modified New TV's eration report and order making various channel substitu- of license of WMDC(FM) accordingly. (MM docket 89 -411, tions at Mt. Morris, Savanna, Belle Plaine. Maquoketa. WOHA(TV) Aurio Matos, Aguada, PR by R &O IDA 90-627] adopted April 16 by deputy chief. Webster City and Winterset. (MM docket 88 -369 by Policy and Rules Division. Mass Media Bureau). WOHB(TV) C. Fred McLaughlin, Sumter, SC MO &O [90 -579] adopted March 27 by chief. Policy and Rules Division. Mass Media Bureau.) Lexington. MS. Amended FM Table by substituting Existing AM's channel 273C3 for channel 273A and modified CP of Indianapolis, IN. Notified Atlin Communications Inc.. WDLG accordingly. (MM docket 89 -407, by R &O [DA KECR(AM) KMJC Family Stations Inc., El Cajon, former licensee of WXIN(TV) Indianapolis. of apparent 90 -624) adopted April 17 by deputy chief, Policy and Rules CA liability forfeiture overcharging candidates for pub- for for Division.) lic office for air time. (By letter [DA 90-641] adopted April KOSZ(AM) KVRA Vermillion Radio Inc., Vermillion Clarksdale, MS. Effective June 14, substituted channel 25 by chief. Mass Media Bureau). SD 243C3 for channel 243A at Clarksdale, and conditionally Boston, MA. Waived rules and granted application for modified construction permit of WKDJ Radio accordingly. KSWV(AM) KWNW La Voz Broadcasting Co. Inc., assignment of licenses of WEEI(AM) Boston from The (MM docket 89-372 by R &O [DA 90 -620] adopted April Helen Broadcasting Co. to Boston Celtics Broadcasting Santa Fe, NM 16 by Deputy chief. Policy and Rules Division). Ltd.: and of WFXT(TV) Boston from WFXT Inc. to Bos- KWXT(AM) KZAO Johnson Communications Inc., ton Celtics Communications Ltd. (By letter [FCC 90-1681 Arlington. McKinney, Celina, Terrell, Daingerfield, Dardanelle, AR adopted April 18 by commission.) College Station. Caldwell and Howe, all Texas; and Du- rant. OK. Effective June 7. substituted channel 235C for Chatham. MA. Granted application of First Class Com- WQWQ(AM) WKJR Pathfinder Communications channel 235CI at Arlington. and conditionally modified munications Ltd. for new FM station at Chatham. (MM Corp., Muskegon Heights, MI license of KHYI(FM) accordingly; substituted channel dockets 83 -976, 982, 983, by decision [FCC 90R-29) 295A for channel 237A at McKinney, and conditionally WKTA(AM) WSSY Polnet Communications Ltd., adopted April 6 by Review Board.) modified license of KSSA(FM) accordingly; substituted Evanston, IL Spring Grove and Preston, MN. and Mason City, IA. channel 297C3 for channel 221A at College Station, and Dismisssed petition by KFIL Inc.. licensee of KFIL -FM at conditionally modified license of KTSR(FM) accordingly; Existing FM's Preston, MN. seeking reconsideration of report and order as and allotted channel 237A to Howe its first FM service. KCHH(FM) KRIJ KRIJ Partners, Paradise, CA allotting channel 252C2 to Spring Grove. MN, and channel Filing window for Howe opens June 8, closes July 9. (MM 250A to Mason City, IA; and terminated proceeding. (MM docket 88-48 by R &O IDA 90-5781 adopted March 23 by KCJC(FM) KAIO-FM Johnson Communications docket 88 -141 by MO &O [DA 90-6251 adopted April 6 by chief, Policy and Rules Division.) Inc., Russellville, AR deputy chief. Policy and Rules Division). KFRZ(FM) KZRZ Liggett Broadcast Inc., Hanford, Newton. NJ. Upheld grant of Newton, NJ, UHF TV CA station to Mountain Broadcasting. (MM docket 85 -399, by Call Letters MO &O [FCC 90-1601 adopted April 18 by commission.) KNLA(FM) KKBZ Torjaq Radio Inc., White Rock, Secaucus, NJ. Denied request of Garden State Broadcast- NM ing that AU Richard L. Sippel withdraw as presiding judge Applications KOLX(FM) KPHN Demaree Media Inc., Berling, in proceeding involving mutually exclusive applications of WWOR -TV Inc.. for renewal of license of WWOR(TV) Existing AM's AR Secaucus and Garden State for new TV station on same KTUN(AM) KBBQ Productions KRTH(FM) KRTH -FM Beasley FM Acquisition facilities. (MM docket 88 -382. by MO &O [FCC 90 -167] Cutler Inc., Santa Los Angeles adopted April 20 by commission). Barbara, CA Corp., Biltmore Forest. NC. Conditionally granted application WRAP(AM) WGH Paco -Jon Corp. of Virginia; KTMJ(FM) KGKB Tyler FM Inc., Tyler, TX of Orion Communications Ltd. for new FM station on Spotsylvania, VA WDDK(FM) WGRC Briarpatch Radio Inc., channel 243A in Biltmore Forest: and denied competing Greensboro, GA applications of National Communications Industries. Rakel KFQC(AM) KBOC Christian Family Media Inc., Communications Inc.. Liberty Productions Ltd., Willsyr Davenport, IA WFHT(FM) WIQI Broad Based Communications, Communications Ltd.. Biltmorc Forest Broadcasting FM Grants Quincy, FL Inc.. Skyland Broadcasting Company. and Harbinger Broadcasting Company. (MM docket 88-577 by initial de- New FM's WFNL(FM) WDCW Fleet Broadcasting Inc., cision )FCC 90D -181 issued April 26 by AU Walter C. KIKO Sturgeon Bay, WI Miller). -FM Claypool Broadcasting Co., Claypool, AZ WFXO(FM) WTIB Segars Communications Inc., Mount Vernon and Portland. both Oregon. Granted ap- luka, MS plication of Valley Broadcasters Inc.. to modify operation KSDR -FM Lake Region Broadcasting Co., of station KAPS(AM) Mount Vernon. WA. subject to Watertown, SD WLPC(FM) WMQA Robert G. Kerrigan, Mexico conditions. (BC dockets 82- 436.437. by MO &O IFCC 90- Beach, FL 1471 adopted April 12 by commission.) KTWB(FM) Kirkwood Broadcasting Inc., Sioux Falls, SD Franklin Inc., Northumberland, PA. Affirmed decision of Administra- WMXK(FM) WAZI Communications TN tive Law Judge and granted application of William Phillip KUKA(FM) Brent Epperson, San Diego, TX Morristown, Zurick for a new FM station on channel 297A at Northum- WOTC(FM) WPHF White Broadcasting Co. Inc., berland: and denied application of Rebecca L. Boedker. KUKB(FM) State Line Broadcasting, Texarkana, Wiggins, MS (MM docket 88 -304 by decision [FCC 90R -301 adopted AR April 23 by Review Board). KUKC(FM) Carmen D. Dwight, Pearl City, HI WQFN(FM) WQWQ Pathfinder Communications South Padre Island. TX. Denied two parties review of Corp., Muskegon Heights, MI return of applications for new commercial FM station at KUKE(FM) West Pasco Fine Arts Radio, Pasco, WRTO(FM) WAQI -FM License Corp. Goulds South Padre Island. (By MO &O [FCC 90 -1241 adopted WA #2, April 9 by commission). TX KUKF(FM) Diane Landen, Omaha, NE Pullman. WA. Dismissed and denied petition by KRPL WYBZ(FM) WRJI Y Bridge Broadcasting Inc., KVLR(FM) Continental Broadcasting Inc., Inc.. licensee of KRPL and KZFN(FM) Moscow. ID, for Crookesville, OH reconsideration of grant of application of P -N -P Broadcast- Langdon, ND ing to build new UHF TV station to operate on channel 24 WYKY(FM) WWAM Columbus Radio Co., WELS -FM Farmers Broadcasting Services Inc., in Pullman. WA. (By letter [FCC 90-116] adopted March Columbus, WI Kinslo. NC 29 by commission). Existing TV's WEZJ -FM Whitley County Broadcasting Co., KFOR -TV KTVY KTVY Inc., Williamsburg, KY WRIC-TV WXEX Nationwide Communications Allocations WGSG(FM) True Concepts of Levy Cty., Inc., Inc., Petersburg, VA Mayo, FL Following clarifies and corrects previous Linden, AL. Effective June 14. substituted channel WJDG(FM) Deborah K. Greenwood, Loudon, TN reports 253C1 for channel 253C2 in Linden. and conditionally WQHC(FM) A.C.D. Ventures, Nashville, IL modified license of WDAL(FM) accordingly. (MM docket KJFX(FM) KYNO -FM Brown Broadcasting Co., 89 -409 by R &O [DA 90 -623] adopted April 17 by deputy WQHD(FM) Lower Ohio Valley Education Corp., Fresno, CA

Broadcasting May 14 1990 66 See last page of Classified Section for rates. Classified Advertising closing dates. box numbers and Other details

GM wanted: Looking for GSM to promote to GM of medi- WSIE -FM at Southern Illinois University at Edwardsville is RADIO um market Northern Urban station. Inquires confidential. seeking an experienced, talented and motivated individ- E.O.E. Box F -1. ual to serve as news /public affairs director and Morning HELP WANTED MANAGEMENT Edition anchor. Responsible for directing the efforts of a HELP WANTED SALES General manager opening for Southeastern AM /FM student news staff. Good writing, production, reporting leadership are essential. as are team spirit and Combo by top fifteen group radio broadcasters. Must Live in beautiful Savannah: Top rated AOR 1 -95 and Talk and skills have stable employment history. good sales experience Radio WBMO want aggressive sales person. EOE. Con- a professional on -air presentation. Three to four years and solid budget and expense control. Need to be able to tact Jerry Stevens. General Manager, PO Box 876. Savan- broadcast news experience and a Bachelor's degree in a set example to proven sales staff by personal selling. nah. GA 31498 or (912) 897 -1529. an appropriate discipline are required, while a Master's Submit a letter giving complete career. salary history and degree is preferred. SIU- Edwardsville is located in the Excellent Top station in growing references to Box F -71. EOE Sales exec: opportunity. metropolitan St. Louis area which supplies all of the usual market, Sacramento. area. Near skiing. wine country. urban amenities of a major market. WSIE is a 50Kw re- Turn -around general manager: Midwest AM /FM. Well Need proven seller. Resume to Mr. Norman. K -100. Box gional public radio station, affiliated with NPR and APR. established stations in market. Need aggressive GM to 631. Marysville. CA 95901 EOE. with modern facilities. Salary is $26,000 with a liberal lead stations to full potential. Equity ownership possibili- Aggressive go -getter wanted for national advertising fringe package. The closing date is June 8, 1990. Send ties. Send resumes to Box C -5. EOE. Roy Gerritsen, WSIE -FM. sales positions. Applicant should have a proven success- resume and audition tape to: Illinois at Edwardsville. Ed- Aggressive sales manager wanted for Upper Midwest ful track record in selling advertising time in a niche mar- Box 1773. Southern University II As Affirmative Action employer. Combo. We want somebody who can increase sales and ket. Business to business experience a plus. Salary plus wardsville, 62026. an without regard work within our good systems. Join a solid company with a commission commensurate with experience and ability. SIUE offers equal employment opportunity national origin, good track record. You deliver and we'll pay and you will Send resume. earnings history and references in com- to race. color creed or religion. age. sex. get the credit. Here's a chance to springboard your career plete confidence to: Dave Dexter, Director of National or hir'ic.. by turning low sales into high sales. EOE. Send resumes. Sales. Business Radio Network. 888 Garden of the Gods HELP WANTED PROGRAMING salary requirements. etc., to Box C -6. Rd.. Colorado Springs. CO 80907. EOE. PRODUCTION & OTHERS Terrific opportunity: Looking. for a qualified sales man- Proven performers: Beat your current deal. Resume, Program director needed 'or 1440 WHOK -AM /Rockford. ager to build a sales staff for a new CHR in Lincoln. NE. extensive references. WAAI -FM, Box 1300. Hurlock, MD Help us keep this promotionally active, highly rated. Full - Send resume to KKNB. 5601 South 27th. Lincoln. NE 21643. EOE. Service AC flying high! Organization and people skills 68512. EOE. plus legend. T WOKD -FM/WAPG Arcadia, FL seek enthusiastic sales creativity gives you the edge to work at a & General manager to lead Class C FM with excellent rat- rep with management potential. This individual should be R plus programing philosophy to John Ivey. Operations WROK, Rd.. Rockford. IL ings in Midwestern capital city. Ideal position for the suc- a self- starter, well- organized and looking to grow with the Manager. 3901 Brendenwood cessful sales manager who is ready to move up. EOE. company. Experience preferred but not required. Equal 61107. EOE, M /F. Resume to Box C -22. opportunity and affirmative action employer. Send resume SITUATIONS WANTED MANAGEMENT to: Gm. WOKD/WAPG. PO Box 794. Arcadia, FL 33821. KOLA 99.9 FM & KMET 1490 AM (Gold formats): River- Problems? Sales. programming, financial acquisitions, side, San Bernardino & Ontario. one of the fastest growing Newstalk WSPD and Adult Contemporary WLOR. Toledo: management. whatever. SOLUTION! A total management markets in Southern California. are looking for a highly Looking for enthusiastic. energetic hard chargers. We consultant. Up your bottom line NOW! Call RPM. 804 -232- motivated sales manager. Salary against commission. Ac- want people who love to sell direct retail and are capable 5197 count list available. Send resumes to Fred Cote. General of selling the highest rates in town. Benefits include Manager, KOLA/KMET. 5005 LaMart Dr., #100. Riverside. health/dental plan. Continual training. Management sup- Assistant to general manager or chief financial officer for CA 92507. 714 -684 -9992. EOE. port Resumes to: Eric Stenberg, GSM. WSPD/WLQR, 125 multi- station company with stations located in top 50 mar- So. Superior St.. Toledo. OH 43602. EOE. kets. Seven years finance experience with strong market- General manager: KSOF -FM, Wichita, Kansas. Strong ing and communications skills. MBA from top -ten school. manager to provide leadership for station growth and Professional seller being sought for top 50 North Caroli- Looking to obtain immediate, hands -on management ex- development. Responsible for overall operation of station. na Easy Listening station. We need someone with at least perience leading to eventual station ownership. Geo- including fund raising. program and policy recommenda- 18 months successful experience developing new retail graphic preferences: Midwest. MidAtlantic, Northeast. tions, and staff supervision. Requires 5 -7 years radio ex- direct business. The on -going training and guidance are and South. Reply to Box F -49. perience, management -level preferred: Bachelor's de- solid and very supportive. Send information to Michael gree in Broadcasting or related field. Master's degree Whalen, WWMY -FM. Box 35194. Greensboro. NC 27425. General manager available. Considerable experience preferred: knowledge of FCC regulations: desire to work in EOE. winning in medium and major markets. Group manage- Christian environment. KSOF -FM is licensed to Friends ment and acquisitions experience. Highest industry refer- Poughkeepsie, NY want a creative, orga- University and is a professionally staffed fine arts (primari- WEOK/WPDH, ences and credentials. Dean Johnson, 503- 472 -1221. nized, to our winning sales ly Classical) radio station. Letter and resume to University assertive professional join list Boost billing, community Image, market position! Sea- Advancement. Friends 2100 Wichi- team. Must be expert at placing new business. Good University. University. soned pro offers positive style and results. Proven sales ta. KS 67213. EOE /AA. and benefits. Send resume, salary history. and sales phi- losophy to: Mike Harris. P.O. Box 416, Poughkeepsie. NY leader. manager. on -air talent. Prefer West. Southwest. Experienced sales manager needed for established. 12602 EOE M'F Box F -78. group -owned FM giant in large Midwestern market. Or- HELP WANTED ANNOUNCERS Sales problem? The solution: A SELLING manager with ganizied. goal-oriented motivator needed to lead our the track record to prove that no sales problem can stand team. Good ideas, ability to recruit and train and ratings Established AM /FM. You I. gain experience In on -air. pro- the assault of sustained aggressive prospecting, calls. savvy a must. Letter of interest and resume to Manager. duction. all phases of radio! Good starting salary. Room presentations & closes! Turn me loose on your small /me- WJFM, 280 Ann St. . Grand Rapids. MI 49504. No phone for advancement. Send tape and resume to J. McCul- dium property and your "problem" is history. (I have docu- calls. please. EOE. lough. WLPO/WAJK, PO Box 215, LaSalle. IL 61301. EOE mentation and reference to support that statement). Cur- General manager: Texas. Successful 100,000 watt FM in Unistar Country affiliate seeks copywriter- production rently working in large market & willing to go anywhere market of 120.000. GM experience helpful but not re- person for overnights. Will consider a talented beginner. offering the right situation & opportunity. Let's exchange quired. Equity plan possible. Send resume with salary Write Chuck Larsen, KAMI. 835 Meridian. Cozad. NE information: Box C -24. history to Box C -25. EOE 69130. EOE. G.M.: 20 year pro. sales, promotions. programing. leader- General sales manager needed for top -rated Adult sta- HELP WANTED TECHNICAL ship. bottom line results. Box C -26. tion in medium -sized Midwest market. Must be strong Experienced general manager seeking new challenge in trainer, motivator recruiter. Broadcast engineer: Needs RF al _:,,dio engineering and Great opportunity to earn radio management. Very successful track record with with multi- station group experience. $1500/M plus health. Send resumes to K -100 $50K+ expanding owner. Send start-up and turn -around situations. Strong background in cover letter and resume to Box EOE. Radio. Box 631, Marysville, CA 95901. EOE. C -27. sales, sales training. programing and budgeting. Will con- General sales manager, KTID AM/FM, SF Bay area. GSM Chief engineer with hands -on experience needed for sider interim GM position. Contact. V.W.A.. 615 -843 -2356. to list Class C facility in Oklahoma City. Salary commensurate carry and stimulate young sales staff. Great opportu- SITUATIONS WANTED ANNOUNCERS nity for an experienced person with infectious enthusiasm. with experience. EOE. Reply to Paul Duller, 408 - 735 -7094 Compensation plan based on your abilities. Send resume HELP WANTED NEWS Easy Listening, Big Band. 28 years experience. Base- to Susan Bice, c/o KTID AM /FM, 1623 Fifth Ave., San ment voice. Warm climate. coastal stations only! 717 -675- Rafael. CA 94901. EOE. Southwest 50Kw giant: News leader. Aggressive. ener- 6982. getic news director /anchor for legendary. full -service ma AM/FM Combo in Joplin, MO /Pittsburg, KS market look- PD /announcer of Mid -South Jazz outlet seeks full -time jor market station, who - knows the audience, - exhibits ing for experienced general sales manager /general man- announcing. programming. music, or news position at and teaches structure and presentation, - compatibly ager, preferably with prior knowledge of market to begin Jazz. NAC. or AC outlet in SW or SE. Call "Larry" at 901- leads. - knows what winning feels like. - can depend on immediately. Salary. override and benefits. Resumes to the confidentiality of this ad. Team up with one of the best 278 -0808. 3001 W. 13th St., Joplin, MO 64801 or phone Bob Burch. radio groups in America! Resume. tape. and salary re- Morning madman: Ripe for the majors. Great pipes. Ex- 417 -624 -1230. EOE. quirements to: Scott Juskey. OM, KKYX/KCYY. 8401 Data- ceptional writing and production skills. Clever, topical & Opportunity for equity. Established group owner ex- point Dr.. Suite 900, San Antonio. TX 78229. EOE. experienced. Simply. 'The Best' for your next book. Over- panding with acquisition of underdeveloped but profitable Full Service leader in SW CT seeks talented anchor /re- nice T & R 305- 296 -3574. Class C -1. Need GM /GSM to take advantage of opportuni- porter. Strong writing and reporting skills. smooth delivery. Seeking entry-level DJ position. Broadcasting school /benefits commensurate with skills and ty. Compensation willing to work evenings. Minimum two years experience in graduate. Looking for full or part-time position in New results. Market between St. Louis and Memphis. within 75 radio news preferred. T & R to: John Cappiello. ND. WICC. England but will consider elsewhere. Contact Charles Ur- miles of Mississippi River. Resume to Box C -31. EOE. 2 Lafayette Square, Brideport. CT 06604-6000. EOE. nie. PO Box 3055, Waterbury, CT 06705.

Broadcasting May 14 1990 67 5 yrs. experience. Professional sound. Currently working Promotion/operations manager: Strong on -air back- Chief engineer needed for growing Southeast Fox affi l- for one of Orlando's top AC FM stations. Seeking full -time. ground. hands -on editing ability, affinity for sales tie -ins, ate. Must possess in -depth technical knowledge, along Willing relocate. to Call anytime 407- 352 -4658. No mid- print & graphic skills, and shoot- for -the -stars ambition. with excellent organizational, planning, management and night shifts. Send resume, reel, salary history to Brad Moran, KJTV, PO interpersonal skills. Send resume to Box C -12. EOE MISCELLANEOUS Box 3757, Lubbock, TX 79452. EOE. Studio engineer: Position requires experience as a TV Make money in voiceovers. Cassette coJrse offers mar- HELP WANTED SALES studio camera operator. The position requires a thorough keting understanding of TV studio operations. Completion of ac- and technique for success in commercials and Sales tigers wanted: High- energy. strong presentation industrials. credited college or technical school desirable, Profession- Money-back guarantee Call for info: Susan skills and creativity a must! Unique opportunity for dynam- al experience required. Resumes only. No telephone Berkley, 1-800-333 -8108 ic account executives who seek ground floor opportunity calls. Send resume to: Don Amell, WABC -TV, 7 Lincoln with big financial rewards. Minimum two years advertising Square, New York. NY 10023. We are an equal opportuni- sales experience required. Send resume to: Robert Co- ty employer. letti, GSM. Orange County Newschannel, PO Box 11945, Santa Ana. CA 92711. EOE. M/F. Chief engineer: WISN -TV, Milwaukee, WI needs a person TELEVISION with at least five years experience as a chief and a com- KMPH FOX 26. Fresno -Visalia, has an immediate opening prehensive knowledge of state -of- the -art broadcast tech- HELP WANTED MANAGEMENT for a creative. is experienced broadcast salesperson who nology. Management experience with operating and capi- strong on new business development, highly motivated. Local /regional sales manager. Growth opportunity with tal budgets is essential. Applicants must be strorg detail- oriented and desires a very rewarding NBC affiliate for Lower Rio Grande Valley. Texas. KVEO- challenge. adminstrators, aggressive negotiators, skilled motivators, Established list and excellent with TV seeks a sales leader to direct and motivate our well growth opportunities and strivers for excellence. We are owned by The Hearst one of America's strongest Independents, a Pappas Tele- established sales staff. Strong local direct development Corporation and affiliated with ABC. Send resumes :o casting station. resume and references to: experience a must. Our goal is for this individual to be Send Steve Personnel Director, PO Box 402, Milwaukee, WI 53201. Vourakis. Retail Marketing Manager. KMPH FOX 26, 5111 GSM in one year. Send resume to Sandy Nevarez, Human EOE. Resources Director, 394 N. Expressway. Brownsville, TX East McKinley Ave., Fresno. CA 93727. 209- 255 -2600. 78521. KVEO is an FOE, M/F. Applications will be accepted until May 31, 1990. An EOE. M /F /H. Sales manager: Successful Midwest Fox affiliate seeks manager to direct staff of eleven. A great opportunity for CBS affiliate in Western Michigan seeks a regional /local an experienced leader. Call David Wittkamp, 1- 800-733- account executive. Experience selling for a nation rep HELP WANTED NEWS 2065. EOE. would be a plus. Send resume to: WWMT Sales. 590 W. Maple, Kalamazoo. MI 49008. EOE. News director for aggressive Midwest affiliate. Proven Sales manager: WSAV-TV is seeking a dedicated sales track record in news a must. Send resume and salary professional to take on the responsibility of our local /re- requirements to Box F -28. EOE, M/F. No tapes. gional If you a hands promotion mind- sales team. are -on, Executive news producer: Good organizational, supervi- ed motivator and eager for an opportunity to lead your HELP WANTED TECHNICAL sory, and computer skills. News philosophy and salary own team, this NBC affiliate in beautiful, Savannah, Geor- requirements to: WJTV -TV, PO Box 8887, Jackson, MS gia, would like to hear about you. Send resume to: British Broadcasting Corporation, senior engineer, New Gener- 39204. EOE. al Manager, Harvey Libow, WSAV -TV. Box 2429, Savan- York. In the USA, the BBC is well -known for its high quality nah, GA 31402. EOE. M/F. television programs ranging from classic drama to Monty Producer: KCRA is looking for an experienced producer Python. In the corporation's New York bureau. BBC staff with exceptional news judgement and top writing skills. There Is a recent opening for general manager at WXVT assist in the production of a wide range of television and We need a dynamic, creative leader to continue building a TV15 in Greenville, MS. We seek a well -qualified individual radio programs for the UK. including news. public affairs. highly successful 11PM newscast. NewStar computer in whom television management experience is essential sport and features. We're looking for a hands -on engineer skills a plus. Send letter. resume and non -returnable 3/4" and a sales background is desirable. We are a CBS who can lead a small team responsible for the operation tape to: Bill Bauman, News Director. KCRA-TV, 3 Televi- affiliate offering excellent fringe benefits. FOE. Send inqui- and maintenance of broadcast equipment in the New York sion Circle, Sacramento, CA 95814 -0794. Please, no calls. ries to: Marshall Noecker, President, Lamco Communica- bureau. He or she must also be able to give advice to NOTE: Any offer of employment is contingent upon pass- tions, 101 Commonwealth Ave., Concord, MA 01742. production staff about the most effective way of transmit- ing a medical test for drug and alcohol use. EOE, M /F. Program director for Independent in top 40 market. ting live segments from any part of the USA to the UK. General assignment reporter: KCRA is looking for an Knowledge of feature film scheduling is a must and Inde- Potential for leadership, operating and maintenance expe- aggressive, street smart, deadline conscious general as- pendent promotion, programing and operations experi- rience with broadcast video and audio equipment are signment reporter. Exceptional live skills a must. We want ence is a plus. Immediate opening. Send resume and essential. as is a good knowledge of facilities offered by a self- starter who doesn't need the assignment desk 10 salary requirements to Ted Baze. President and General common carriers within the USA. Send resume by May find compelling stories. Send resume and non -returnab e Manager, KGMC -TV. PO Box 14587, City, OK 25th to: Jonathan Crane, Head of BBC New York, 630 Fifth Oklahoma 3/4" tape to: Bill Bauman, News Director, KCRA-TV. 3 73113. FOE, M/F. Ave., Suite 2153, New York, NY 10111. EOE. Television Circle, Sacramento. CA 95814-0794. Please, ro General sales manager: WEEK-TV, the dominant NBC Maintenance engineer: WNEM -TV. Saginaw. Michigan, calls. NOTE: Any offer of employment is contingent upon affiliate in Peoria, Illinois, seeks experienced strategist to seeks individual with solid background of studio equip- passing a medical test for drug and alcohol use. EOE, direct market's top LSM, NSM, and 9- member sales force. ment. Must be self- motivated person who can meet the M/F. people/teaching skills, with challenge of maintaining the equipment of the leading Good experience a variety of Reporter /producer: Statewide public television network /rate station in the 58th market. Send resumes to: Greg Surma, avail systems, and multi- station sales management needs experienced journalist. Must possess demonstrat- experience required. Preference given to applicants with Chief Engineer. WNEM-TV Box 531, Saginaw, MI 48606. ed writing skills. Experience in broadcast television, gov- demonstrated revenue in EOE success development. re- ernment and legislative reporting preferred. Send resume. search, and marketing. Stable, progressive, and growing for tape and salary history to: Personnel, PO Box 20066. group ownership with equity participation, excellent fringe TV maintenance engineers needed a national Chris- facility Three Tallahassee. FL 32316 by June 4. 1990. EOE. benefits, and great advancement potential. Send resume. tian studio post production satellde uplink years component level maintenance experience. Ampex, references, and salary history to Dennis Upah, WEEK -TV, This no This ain't no AVG, ADO, VPR -3, Beta, Scientific Atlanta uplink. Posi- "This ain't no party. ain't disco. 2907 Springfield Rd., E. Peoria, IL 61611. EOE. A Granite fooling - Talking Heads. Morning /produ- tions available in San Diego and Dallas. Competitive sala- around." anchor Broadcasting Corporation station. cer /writer /editor/reporter - Get the idea we're looking for a ry and benefits (paid vacations. holidays. incentives pro- one man/woman band? Yep, our current morning anchor- News network coordinator: Raleigh, North Carolina. Per- grams. medical and dental insurance) with an exciting /producer is moving re looking for his son to coordinate daily exchange of news stories through organization. Send your resume to: Personnel Dept., Word to Sacramento.Wé replacement. kid yourself, this is a tough job. It Is microwave network of five Carolina TV stations. Applicant of Faith, PO Box 819099, Dallas, TX 75381-9099. EOE. Don't mentally and physically tough. Highly self- motivated, should be an aggressive diplomat with news experience ABC affiliate is in need of a maintenance technician with good solid journalistic folks who are positive and fun to be and strong organizational skills. Salary range: Low to mid at least five years experience in maintaining Ampex apply. live in one of America's tru y 20's. Send resume to Gary Curtis, WFMY -TV, PO Box TV- around should Come switchers, ADO, Ampex studio cameras, Sony and Hitachi great cities and work for a team that plays championship 2. Greensboro, NC 27420. EOE. tape machines, Sony ENG cameras, etc. VHF transmitter newsball. Send tapes and resumes to: Tim G. Gardner, Regional sales director: CBS affiliate. Tulsa, Oklahoma. maintenance a strong plus. Send resume to WSYX -TV, PO News Director, KTBC -TV News, PO Box 223. Austin, TX Must be proficient in analyzing audience data, 3 -5 years Box 718, Columbus, OH 43216. Attn: Job #05029002. 78768. Don't call us. We'll call you. EOE, M /F. experience in TV sales, in -depth knowledge of qualitative Company is especially interested in seeking qualified mi- ABC affiliate has an opening for a reporter. A college data, ergo:, Stowell Data, Marshall Marketing a must. Col- nority and women applicants. EOE, M/F. degree with emphasis in journalism preferred. Candidate lege degree preferred. EOE, M/F. A Belo Broadcasting Chief engineer: KTVO -TV. Kirksville. MO is looking for a should also possess three years experience in writing, Corporation. Send resume to: Nick Nicholson, 302 South hands -on chief to supervise staff. oversee interviewing and production. Send NON -RETURNABLE Frankfort, Tulsa, OK 74120. No phone calls accepted. operations, handle maintenance of equipment and trans- tape and resume to: WSYX -TV. PO Box 718, Columbus, WFSU -TV, Tallahassee, Florida is seeking a station man- mitter. Send detailed resume and references to: General OH 43216. Attn: Job # 05029001. Company is especially ager to administer day -to-day activities. Coordinates pro- Manager, KTVO -TV, PO Box 949, Kirksville, MO 63501 or interested in seeking qualified minority and women appli- graming, production, development and engineering de- FAX 816- 627 -1885. EOE. cants. EOE, M /F. partments of WFSU/WFSG, must have team management WTWS TV26 is looking for a person with Broadcast/TV news Aggressive broadcast- approach. Reports to General Manager of the Public Traffic manager: coordinator: 2 to 3 years of Columbine traffic experience. Good pay with news, production experience. Broadcast Center at Florida State University. Master's de- er documentary and and benefits. Contact Nancy Greene, WTWS TV26, PO Degree in journalism or broadcasting. professional expe-i- gree and 6 years or Bachelor's degree and 8 years of Box 991, New London, CT 06320. Resumes only, pelase. in news, on- work, knowledge of radio and experience. Salary minimum range: $29,000. Equal Op- ence camera FAX 203 -440 -2601. EOE. management ability required. Salary competitive. Applica- portunity/Affirmative Action employer. For further informa - tion deadline: June 15. Starting date: ASAP., Send resume tion/application call 904 -487 -3170. Television maintenance engineer: Applications are be- and demo tape to: Director. Public Relations, The Univer- ing accepted for the position of television maintenance General manager: Excellent career opportunity with me- sity of Mississippi. University, MS 38677. EOFJAA. Applicant must have prior experience in all as- dium sized group. , market 50 -75. Replies engineer. maintenance. ACR -25, VPR -2B, MII in confidential. Sales background and previous GM experi- pects of studio and Weekday weather anchors: Immediate opening com- BVU videotape recorder experience a plus. General Class petitive, desireable top 100 Northeast market. We're ence a major plus. Reply Box C -28. EOE. FCC license or SBE certification and formal electronics searching for a dynamic on -air personality. Meteorologist Business manager: Three to five years broadcast experi- training required Send resume and salary requirements to preferred. 6 & 11 pm, occasional WX- related reporting, ence in accounting. financial planning and tax planning. John L. Merrill, Chief Engineer, WSTM -TV, 1030 James St.. supervise weekend staff, advocate equipment needs. Send resume with salary history to Brad Moran, General Syracuse. NY 13203. WSTM -TV is an equal opportunity RUSH returnable tape /resume: Stewart Ledbetter, ND. Manager, KJTV, PO Box 3757, Lubbock, TX 79452. EOE. employer. WPTZ-TV5. Old Moffitt Road, Plattsburgh, NY 12901. EOE.

Broadcasting May 14 1990 68 PM Magazine co-hosts. Applicants should be person- Graphic aritst needed for a national TV program. Two SITUATIONS WANTED NEWS able. experienced and good story producers. Top 50 years experience with state -of- the -art 3D computer graph- market. Send resume and salary requirements to: Box C- ics, animation, and video post production. Competitive Excellent, experienced sportscaster looking for a fine 15. Equal opportunity employer. Tapes upon request. salary and benefits (paid vacations, holidays, incentive station in which to work. also a most knowledgable news programs, medical 8 dental insurance) with an exciting person. 216-929-0131. News co- anchor. 6 and /or 10 pm weekday newscasts. organization. Send your resume to: Personnel Dept., Word Talented, attractive black female: Experienced print, ra- Not a news reader position. Need ability to produce. write. Of Faith, PO Box 819099, Dallas, TX 75381 -9099. EOE. dio and TV journalist. Excellent writing and speaking skills. report, do live shoots. telethons and public appearances. A go- getter. Looking for TV reporter position. Please call: At least two years anchoring experience necessary. Re- Promotion manager: If you've taken a number three 312 -288 -2518. sume, references, salary requirements and tape by May news and made it number one with great promotion, then 23 to Gene Harley. News Director, KOLR -TV, PO Box we need to talk, We're a top 40 market that is on the go Meteorologisvcommunicator. Master of the mornings! 1716. Springfield, MO 65801. No calls. Non- smoking envi- and we need your help. If you want the challenge. send a Seeking 40+ market. Let my agent, Jim Bagley, Jr., send ronment. EOE. resume to Box C -20. No tapes yet. EOE. tape. 313 -737 -1810. Managing editor: Responsible for overall news gathering WFSU-TV, a public television in Tallahassee, Florida, is Anchor team. Husband/wife team bring professionalism, effort. daily coverage, topical promotion. Key participant seeking to fill a key leadership position. The production experience, excitement to your market. Highly promot- in all planning, marketing and news staff development. manager schedules facilities and crews; budgets the de- able. Contact Beverly Grant, 813 -960 -2399. Must be aggressive. creative leader. Tape and resume to partment and works closely with internal and external Bill Wallace, News Diretor, WRCB -TV. 900 Whitehall Rd., clients. We're an outstanding production facility looking Network correspondent looking for a creative challeng- Chattanooga, TN 37405. EOE. for an outstanding individual to join our team. Master's ing change. I'd like to improve your small to medium degree and 2 years experience or Bachelor's degree and market newscast into a highly watched, viewer respected Free lance reporter: #1 market. Manhattan -based cable 4 years of experience. Salary minimum range: $25,000. product. Let me use my 14 years experience in a wide operation is building pool of experienced reporters to Equal Opportunity/Affirmative Action employer. For further array of situations. Interested in news director or anchor - to weekly news program. non- contribute community Send information /application call 904- 487 -3170. /news director. 817-460-2041. returnable tapes and resumes to Andrea Brody, Producer, Community Programing Dept.. Paragon Cable, 5120 Research director: A top 25 group -owned affiliate re- Bright, Williams grad seeking news or sports anchor Broadway, New York, NY 10034. EOE. quires an experienced and creative professional. Must position Good radio background -Now looking for TV possess strong written /verbal presentation skills and abili- position. Excellent writing skills. Former model. Salary is Anchor /producer needed. Willing to be a team player in ty to manipulate and analyze ratings and market research low priority-I am looking for a good opportunity. Call a #1 newsroom. Strong newscast, good quality of life. data. Computer skills a must. Station or agency back- David at 713 -589-1779 daytime or evenings at 713- Non -returnable tapes/resumes to Gayle Mitchell. Box 10. ground preferred. EOE, M /F. Send resume to Box C -21. 669 -0665. Medford. OR 97501. EOE. Weekend producer: WABC -TV seeks an experienced Weathercaster: KCCRA -TV. one of the fastest growing tele- broadcast producer. Candidates should have minimum of vision news operations in the country. is looking for a 5 years producer experience. Contact: Henry Florsheim, weather forecaster. AMS Seal or degree in meteorology is Assistant News Director, WABC -TV, 7 Lincoln Square, preferred. Send your non -returnable 3/4" tape, resume New York, NY 10023. Resumes only. No telephone calls. and cover letter to: Bill Bauman. News Director, KCRA -TV, We are an equal opportunity employer. SITUATIONS WANTED PROGRAMING 3 Television Circle, Sacramento, CA 95814 -0794. Please, PRODUCTION & OTHERS no calls. EOE. M/F. Note: Any offer of employment is Producer: WABC -TV seeks experienced broadcast pro contingent upon passing a medical test for drug and ducer for top rated early morning newscasts. Candidate Writer /producer: Promos & spots. Ten years international alcohol use. must have previous experience. Contact: Henry Flor- agency and TV series experience. Award winner. Born sheim. Assistant News Director, WABC 7 clever. Page: 708 -520 -0303. WABI -TV: Co- anchor for weeknight six and eleven o'clock -TV, Lincoln Square. New York, NY 10023. Resumes No tele- news. Highest rated CBS affiliate in the Northeast. Person- only. Quantel Paintbox artist, looking for full time position. phone calls. We are an equal opportunity employer. able, ambitious with a minimum two years experience Exhibitlset design experience. Macintosh expert. Excel- reporting and anchoring. Tape and resume to Don Col- Creative writer/producer. Experience required in writing lent design, illustration skills. Excellent references avail- son, News Director, WABI -TV, 35 Hildreth St., Bangor, ME and producing television commercials. Shooting. editing, able. Reply to Box F -77. 04401. EOE. and Chyron graphics experience helpful. Degree in cam - 1989's number 1 and 2 TV shopping hosts are now munications necessary. KMPH-TV 26 News is accepting applications for an an- or equivalent experience Non- available! Our portfolio includes combined annual sales of smoking resume to Personnel chor /executive producer to compliment an established environment. Send Director, 1/4 billion dollars, Creative sales approaches and proven WHOI -TV, 500 N. Stewart St.. Creve Coeur, II 61611 by female co- anchor. Must have comprehensive journalistic popularity. Our loyal following needs a place to shop! Call May experience and abilities and be able to project authority in 25. FOE. 612- 472 -1838, ask for Alan. a polished and personable manner. At least two years Associate producer /special projects: Shoot and report I'm looking for a station, company, or organization which experience as main anchor. Send resume and video tape for documentary/series team. Reporting and producing will offer fair compensation for my ability and experience. to: Personnel Department. KMPH -TV 26.5111 E. McKinley experience helpful. Tapes and resumes to Steve Hawkins, Ave., Over thirty years of broadcasting and cable experience in Fresno, CA 93727. Send addressed postage paid WCYB -TV, 101 Lee St., Bristol, VA 24201. FOE. envelope if you would like your lape returned. No phone management, directing, producing, writing, and budget calls, please. An EOE, M /F /H. Applications will be accept- Syntax Productions, Alaska's largest and most progres- administration. If you are more concerned about ability ed until 5/31/90. sive production company is seeking an experienced on- than age, let's talk. Reply to Box C -19. line editor. D -2 suite with two-channel Abekas A -53 with "Cut!" Large market producer/director /writer wants out! 2 Overnight editor Produce early morning newscast and warp, Abekas A -72 Valley 200 with CG, Grass Group -2N of award- winning imagination, energy and excel- anchor late night and early morning news headlines. Streamline. Minimum 3 -5 in CMX equiv- years experience lence in documentary, live/tape specials, program - Strong writing and organizational skills necessary. At least alent facility. Please references. Salary range provide tions and community service writing/producing yearns for one year TV news experience. please. Tapes and re- $22K-$30K. DOE. Send resume to Syntax Productions, full -time challenges in small market w /clean air and quiet sumes to Steve Hawkins. WCYB -TV. 101 Lee St., Bristol, PO Box 102880. Anchorage, AK 99510. Attn: Paul Dolan. nights! Eager to dedicate my experience to your broad - VA 24201. FOE. No phone calls. FOE. cast/cable needs in small NE, SW or NW market. Market Sports vldeographer /reporter: For 6/11 sportscasts. Production manager: Southern California independent commensurate salary/benefits just fine! Vitae, demo-reel Must be proficient with equipment. love sports, and be seeks experienced "hands -on" individual, with excellent references - of course. But, let's talk first! Box C -29. able to write well. Tapes and resumes to Steve Hawkins. technical knowledge and people skills. Previous experi- 101 WCYB -TV, Lee St.. Bristol, VA 24201. EOE. ence with outside clients helpful. Station is a fast growing, Graphic artist: Top 10 Sunbelt leading Independent is regional power in Santa Barbara ADI. Send resume and looking for a graphic artist for start-up newscast. News cover letter: Jack Kirby, Vice President, Riklis Broadcast- experience with AVA and ADDA Still Store or similar sys- ing. 663 Maulhardt Ave., Oxnard, CA 93030. Or Fax: 805- 485 -6057. No phone calls, please. EOE. tems required. Send resume and tape to Trish Silves. MISCELLANEOUS Promotion Mgr.. KHTV, 7700 Westpark Dr., Houston. TX 77063. EOE. M /F. 1:30 Productions: Want to be the best reporter but no- one has the time to help? We do. Writing, production. Strong reporter with good writing skills and anchor possi- SITUATIONS WANTED MANAGEMENT delivery. References available. 607- 272 -3718. bilites, SNG and ENG experience desirable. EOE. Tapes Assistant financial or and resumes to WJTV -TV News, PO Box 8887, Jackson, to either chief officer strategic Free job listings! Send resume and self-addressed planning for multi- station and MS 39204. company owning operating stamped envelope. We'll provide a generous sample of stations holding lead positions in their respective markets. leads. HELP WANTED PROGRAMING current plus subscription information on THE HOT Seven years finance experience including analysis and SHEET -- Broadcasting's most PRODUCTION & OTHERS comprehensive employ- evaluation of strategic plans. Strong marketing and corn - ment publication! Media Marketing, PO Box 1476- 40XMB, munications Wanted: Lean, mean topical promo machine, specializing skills. MBA from top -ten school. Looking to Palm Harbor, FL 34682-1476. 813 -786 -3603. obtain immediate, hands management experience in news topical promotion. Reels and resumes to Shay -on leading to eventual position. BIlI Slatter and Associates gets you that better job in TV. Merritt, WBTV, One Julian Price Place. Charlotte. NC senior or ownership Geo- graphic are Midwest Mid -Atlantic. Reply Talent coaching and placement help for reporters, an- 28208. WBTV is an equal opportunity employer, preferences and to Box F -52. chors, producers. Help with audition tape. 601-446-6347. Producer: For one -hour daily public affairs program Are willing to pay for ability and experience without Career Vldeos.Our broadcast professionals will prepare taped just outside of New York City. Requires strong news you regard to age? thirty years experience in your personalized video resume tape. Excellent rates, sense, solid writing experience, deadline oriented. Mini- Over broadcast- ing and cable in the areas of management, budget prepa- unique formats, many references. 708-272 -2917. mum of five years experience in television production ration and administration, producing, directing, and writ- required. Resume to Margaret Suzor, 1211 Connecticut Government grants: Federal catalog containing grants ing. Available, flexible to my abilities and Ave., NW, Suite 810, Washington, DC 20036. EOE. and eager use for close- captioning, television, radio. small business and skills. Reply to Box C -2. more. Rush your check for $100 payable to DFS Inc., Creative producer w /strong writing, directing and pro- Grants, Rose Telecom Inc., 15 East Ave., Mount Carmel, needed for a national Christian TV program. duction skills PA 17851. feature a must. Competi- Three years spot and production SITUATIONS WANTED TECHNICAL tive salary and benefits (paid vacations, holidays. incen- Broadcast reference manual: 600 pages of broadcast tive programs, medical 8 dental insurance) with an excit- Chief engineer with sixteen years experience seeks chal- material from cameras to satellites NTSC/PAL/SECAM In- ing organization. Send your resume to: Personnel Dept.. lenging new position. Hands -on expert in RF and compo- telsat specifications included. Send $100, payable to DFS Word Of Faith, PO Box 819099, Dallas, TX 75381-9099 ment level troubleshooting. Great people skills and excel- Inc., Rose Telecom Inc., 15 East Ave., Mount Carmel, PA EOE. lent references. Call Joe at 215-426 -4307. 17851.

Broadcasting May 14 1990 69 Computer graphics equipment: (2) KavOuras Radac Help Wanted Management ALLIED FIELDS units: (2) Kavouras -X animation and graphics units: (2) Colorgraphics Liveline Ill units. Bill Campbell, 404-434- EMPLOYMENT SERVICES 6800. Government jobs $16.040 - $59,230/yr. Now hiring. Call APOLLO RADIO 1000' tower. Standing in Albion. Nebraska. Heavy Kline 1-805 -687 -6000 Ext R -7833 for current federal list. tower includes 6 -1/8" coax. Purchase in place with land CONTROLLER FOR Attention: Hiring! Government jobs - your area. $17.840 - and building, or move anywhere. Call Bill Kitchen. 303- GROWING RADIO GROUP $69,485. Call 1- 602 -838 -8885. Ext R8435. 665 -2655. 3 to 5 years radio experience In: Attention: Earn money reading books! $32,000 /year in- Used towers. Dismantled. Self- supporting and guyed. accounting, come potential Details 1. 602 -838 -8885. Ext. Bk 8435. 502- 826 -8700. Nationwide Tower Company. cash management, Attention: Postal jobs! Start $11 41/hour! For application Equipment for sale: GV 1600 -4S master control switcher: budgets, consolidations,

nto call 1 -602 838 -8885 Ext. M -8435. Gam - 10pm, 7 GV proc amps: GV 3400 series DAs: Sony BVU 800/820 financial analysis; days Umatic VCRs: BTS BW -5 BetaCam recorder: ISC model broadcast computer systems; 31 editor; Ross switcher: Tektronics W /Fs, Vectorscopes & P.C. proficient EDUCATIONAL SERVICES test generators. Call or FAX for complete lists of available On- camera coaching: Fo, TV reporters. Polish anchoring. equipment. 1-800 -331 -8333 or 805 -344 -3335. FAX: 805- Degree in Finance /Accounting. C.P.A. a plus standups, interviewing. writing. Teleprompter. Learn from 344 -5525 State salary requirements in your response. former ABC Network News Correspondent: New York lo- Used /new TV transmitters, lull power-LPN, antennas, Mail resume to: cal reporter. Demo tapes. Critiquing. Private lessons. cable. connectors. STL s, etc. Save thousands. Broad- Radio, 212- 921 -0774. Eckhert Special Productions (ESP). Apollo Ltd., Attn: Personnel, casting Systems. 602- 582 -6550. 350 Park Ave., New York, NY 10022 MISCELLANEOUS EOE You can drastically reduce your promotional costs with RADIO the vast capabilities of 1 -900 lines. BIG DISCOUNTS now available but going fast. Call 801-375-2534 Help Wanted Sales WANTED TO BUY EQUIPMENT Wanted: 250. 500, 1,000 and 5,000 watt AM -FM transmit- MARKETING DIRECTOR SENIOR VICE PRESIDENT ters. Guarantee Radio Supply Corp.. 1314 Iturbide Street. KING 1090 /KING FM AND DIRECTOR, PROGRAM Laredo. TX 78040. Manuel Flores 512-723-3331. DEVELOPMENT AND MARKETING Seeking an outstanding professional 1 ", ", VHS videotape. Looking for large Used 3/4 quanti- American Public Radio ties. No minis or Beta. Will pay shipping. Call Carpel with solid experience in all aspects of Video. 301-694 -3500. marketing, publicity and promotion. APR seeks a senior vice president to Top dollar for your used AM or FM transmitter. Call now. Exceptional creativity and ability to de- lead development of national radio Transcom Corp., 800-441-8454. sign and implement successful mar- programming and to maximize carriage for APR- distributed programs. FOR SALE EQUIPMENT keting strategies is essential. Suc- cessful candidate will have thorough Responsibility extends to all news AM and FM transmitter, used excellent condition. Guar- and performance programs including: knowledge media mix, anteed. Financing available. Transcom. 215- 884 -0888. of effective formulating strategic program goals, working FAX 215-884 -0738. knowledge of radio audience identifying and nurturing talent, 50Kw AM: CCA -AM 50,000 (1976). excellent condition. measurements systems, familiarity overseeing development of new Transcom Corp.. 215 -884 -0888. Fax. 215 -884 -0738. with Seattle market and experience in programs, marketing programs to establishing and implementing opera- affiliated stations, liasing with leading FM transmitters: RCA BTF20E (1976 and 1972), Harris - /Gates FM -20H3. (1970), RCA 5D (1967). CSI T-3 -F tional goals. 3 -5 years experience re- broadcasting organizations, and (1981), Transcom Corp.. 800 -441 -8454. 215- 884 -0888. quired, experience in broadcasting in- managing a staff of seven and an FAX 215-884-0738. dustry preferred. Bachelor's degree annual budget of $1 million. Exciters: Harris MX15, Harris MS15, Wilkinson 8090X. required. Qualifications: Minimum five years Transcom Corp.. 800-441-8454. 215-884-0888. FAX 215- experience in program management; 884 -0738 Send resume and cover letter to: five years experience in program production; demonstrated leader with 5/10 AM transmitters: Collins 828E -1 (1978). RCA BTA- Human Resources to 5L tuned and tested (1977). Harris BC1OH (1972), MCMar- King Broadcasting capacity motivate program directors and producers; excellent tin BA5K (1980). McMartin BA 2.5K (1981). Transcom 333 Dexter Ave. N. Corp. 600.441 -8454, 215 -884 -0888. FAX 215 -884 -0738. writing skills; flexibility, Seattle, WA 989109 determination, find 1Kw AM transmitters: Harris BC1H1 (1974), Sparta capacity to NO PHONE CALLS PLEASE SS1000 (1981). Transcom Corp.. 800-441-8454. 215-884- satisfaction through the achievement 0888. FAX 215-884 -0738. An equal opportunity employer of others; college degree or equivalent; M /FMC willing to relocate to Minneapolis. Transmitters, radio 8 television: TIC manufactures Salary competitive, excellent benefits, state -of- the -art low power and full power television: and MP FM transmitters 10 watts to 50Kw, solid state from 10 watt relocation allowance. EOE. lo BKw. Call 303 -665 -8000. Send resume and FM antennas. CP antennas. excellent price quick delivery salary requirements to: from recognized leader in antenna design. Jampro Anten- Office of the President nas. Inc. 916 -383 -1177. King Broadcasting Company American Public Radio TV antennas. Custom design 60KW peak input power. An equal opportunity employer 444 Cedar Street, Suite 700 Quick delivery. Excellent coverage. Recognized in design M F HC St. Paul, Minnesota 55101 and manufacturing. Horizontal, elliptical and circular po- larized Jampro Antennas. Inc 916 -383 -1177. Blank tape, half price! Perfect for editing. dubbing or studio. recording commercials, resumes. student pro- jects, training, copying. etc. Elcon evaluated 3/4" video- LOCAL SALES MANAGER cassettes guaranteed broadcast quality. Call for our new catalog. To order, call Carpel Video Inc.. toll free. 800- NASSAU /SUFFOLK 238 -4300. LONG ISLAND, NEW YORK Newly constructed 26' GMC remote truck. Grass 1600 2 WHLI/WKJY NASSAU COUNTY's #1 COMBO, M/E switcher. Yamaha 24 channel audio. ClearCom inter - IS SEEKING AN AGGRESSIVE LOCAL SALES MANAGER TO WORK WITH GROWING SALES STAFF. cont/IFB. Sony 1" tape with slo -mo. Dubner 5K character APPLICANTS SHOULD BE OVER -ACHIEVERS WITH A TRACK RECORD OF SUPERIOR SUCCESS IN generator. Cameras of your choice. If you're looking for a CUSTOMER-FOCUSED SALES PERFORMANCE, DEMAND PRICING. RETAIL PACKAGING AND mid size truck. you've gotta see this one. Truck completion PROMOTION. TRAINING, COACHING AND LEADERSHIP BY EXAMPLE. date is May 1st. Total cost less cameras. $185.000. Call to THIS IS AN UNUSUAL CAREER GROWTH OPPORTUNITY see. Media Concepts 919-977-3600. WITH A SOLID. GROWING BROADCAST GROUP. Equipment financing: New or used. 36 -60 months. no SEND LETTER AND RESUME OR CALL: down payment. no financials required under $35.000. Re- LINDSAY RUSSELL, GENERAL SALES MANAGER finance existing equipment. Exchange National Funding. WHLI /WKJY 800 -342 -2093. 384 CLINTON STREET, HEMPSTEAD, NY 11550 (516) 481 -9005 Under construction. 28' remote truck. Interior finished with 14 racks. ADO. CMX3100A. ClearCom/IFB. video patching, B/W monitors. Needs additional equipment. Call for more info. 305- 972 -0660. ask for Rick.

Save on videotape stock. We have 3/4" & 1" evaluated broadcast quality videotape. Available in all time lengths. BARNSTABLE BROADCASTING, INC. Call for best prices. IVC. 800 - 726 -0241. AN EQUAL OPPORTUNITY EMPLOYER

Broadcasting May 14 1990 70 Situations Wanted Management Help Wanted Management Help Wanted Technical Continued Continued

GENERAL SALES MANAGER Chief Engineer: GENERAL MANAGER WNAC -TV Providence, RI is seeking a C.E. with a Number One Station AVAILABLE General Class license or SBE certification. Two years seeks experienced sales leader. of formal education with five years of experience is Take charge General Manager required. RF experience is a must for this position. Administrative experience The C.E. is responsible for supervision of a 12 person with considerable experience Strong people skills engineering department. Send resume with salary re- in medium and major markets. Marketing expertise quirements and references to John Fignar, VP/Gen- Imagination eral Manager, 33 Pine St., Rehoboth. MA 02769. No Group management calls please. EOE M'F. and acquisitons experience. Commitment to quality. public service & strong profits Highest industry references and credentials. Send resume Help Wanted News Dean Johnson (503) 472 -1221 and salary history to: Mike Kettenring VIDEOTAPE EDITOR WSMV-TV Expanding Washington news bu- P.O. Box 4 reau has permanent position for ex- TELEVISION Nashville, TN 37202 4 No phone calls. please. EOE. WSMV perienced, creative editor. Duties will include daily news editing as Help Wanted Management well as coordination of tape library and incoming and outgoing feeds. Help Wanted Technical Resumes only to: Hearst Broadcast- PROGRAMMING ing, 1825 K St. N.W., #720, Wash- RESEARCH ington, D.C. 20035. MANAGER Chief Engineer No phone calls, please The Discovery Is EOE Channel seeking an Manage all engineering and technical individual who can coordinate aspects of the television station. Five to ten research with the programming years experience as a medium to large Sr. Research Manager in its market chief are required. Prefer degree in suburban Washington, D.C. Hearst Broadcasting offices. electrical engineering with FCC or SBE The ideal candidate will have 4+ years certification. research experience in a media -related Must be highly motivated, self- starting company and direct experience handling team player that knows how to handle national Nielsen data. PC experience is people and daily situations effectively. NEWS a must. PHOTOGRAPHER /EDITOR Requires knowledge of both capital and For confidential consideration operational budget generation and KPIX IN SAN FRANCISCO HAS 2 OPENINGS send resume to The Discovery administration. FOR NEWS PHOTOGRAPHER/EDITOR. Channel, 8201 Corporate Drive, THE POSITION DEMANDS 4 YEARS ENG Suite 1200, Landover, MD 20785, Attn: Send resumes to: PHOTOGRAPHY /EDITING EXPERIENCE. Research Personnel. John A. Howell, CMX OR AMPEX COMPUTER LIST EDITING VP GM, EXPERIENCE A PLUS. PHOTOGRAPH DO NOT APPLY IN PERSON OR CALL. EOE. BREAKING NEWS, SPORTS, AND FEATURE WPXI -TV, STORIES. MUST POSSESS SKILLS & NEWS Television Hill, Xtrr l JUDGEMENT TO EFFECTIVELY ttsburgh, PA 15214. PHOTIGRAPH NEWS EVENTS WITHOUT rr ASSISTANCE OR SUPERVISION WHILE EOE. MAINTAINING THE HIGHEST PHOTOGRAPHIC AND JOURNALISTIC STANDARDS. CANDIDATES SHOULD SEND TAPE (NON -RETURNABLE) AND RESUME TO: KPIX - TV HUMAN RESOURCES 855 BATTERY STREET SAN FRANCISCO, CALIFORNIA 94111 PROMOTION MANAGER KVCR NO PHONE CALLS. PLEASE. EOE Department head position TV Chief Engineer Help Wanted Programing at #1 rated Gannett station. Chief Engineer for UHF public TV station in Production & Others Previous manager Southern California. RCA TTU -55C transmit- ter with 1.3 million watts ERP which blankets promoted within company. inland Southern California. Licensed to the Requires management skills, San Bernardino Community College District. Will supervise maintenance and MCR staff. strategic thinking, creativity Must have 45 semester units of electronics and at least 2 years as a broadcast Chief and an outstanding reel. WMAR TV BALTIMORE Engineer or Assistant Chief Engineer with 2it A career opportunity. extensive experience in repair, maintenance, DIRECTOR OF Women and minorities installation, and design of telecommunica- CREATIVE SERVICES tions equipment and on -air broadcasting WMAR-TV, the NBC affiliate in Baltimore is encouraged to apply. equipment including transmitters. Salary range looking for an individual is $38,292 to $47,040, with excellent family with strong managerial skills medical and dental benefits, and employee to run our creative services department Qualified candidates should have Hank Price life insurance benefits. KVCR is an Equal a strong track record that demonstrates President Opportunity /Affirmative Action Employer. their creativity. leadership. and enthusiasm. General Manager If you're looking for an opportunity WFMY -TV Applications must be postmarked by to work with a talented and motivated staff May 25, 1990. Apply to: in a fantastic city just moments away Box TV -2 from the beautiful Cheasapeake Bay, Greensboro, NC 27420 Patricia Mollica, Personnel Director send your resume and reel to: KVCR -TV /FM Emily Barr 441 West 8th Street Director, Broadcast Operations San Bernardino, CA 92401 WMAR -TV i G,14NVE1T 714.884 -2533 6400 York Road, Baltimore, MD 21212 WMAR -TV is an equal opportunity employer.

Broaocasung May 14 1996 71 Help Wanted Programing ALLIED FIELDS Production & Others Continued Help Wanted Technical Employment Services

PROMOTION PRODUCER INSIDE JOB LISTINGS Top Ten Station seeks SR. SYSTEMS ENGINEER highly motivated, creative The nation's fourth largest fiber optic network 1- 900 -234 -INFO ext. TV pa) Writer/Producer on the way up is now 11,000 miles strong and still growing. HON E to even bigger and better things. We're Williams Telecommunications Group, JOBP The successful candidate one of the leading telecommunications com- RADIO TV ADVERTISING CABLE will have 1 - 2 years' mon carriers for bng distance companies and $2 per minute From any touch tone phone prior television experience the private networks of large corporations and and a track record institutions. Our growth has been phenomenal. demonstrating creative ability The realization of substantial profitability in less under deadline pressures. than three years from start -up is PROMOTION AND Please send resumes unprecedented in the industry. And, in addition and salary history only to to rapid development and geographic PRODUCTION JOBS Box C -30. expansion, Williams Telecommunications has Great jobs are available...but do you Tapes will be requested at a later date. continued to emphasize network reliabikty and know about them? The MediaLine daily Equal Opportunity Employer customer service. Now, doesn't that give the telephone report puts you in touch with competition something to think about? the best jobs. MediaLine has jobs for re- If you're interested in an opportunity with an porters, anchors, sportscasters, weather - organization that thinks like a leader. consider casters, producers, assignment editors, PROMOTION WRITER /PRODUCER our current opening for a Senior Systems promotion and production and pro- Engineer. gramming people. For details call: Applicant must be an aggressive 800 -237 8073 creative writer/producer possessing This individual will develop audio /video 408 --648 5200 sound editorial judgement with proven transmission systems using digital transport I technical knowledge and ability. technology, design control systems for the Degree and News Promotion digital transport technology. and develop 4re experience preferred. systems for the transport of component TV, ad- THE BEST JOBS ARE ON THE LINE Creative shop, vanced TV and HDTV. The position requires a PO Box 51909, Pacific Grove. CA 93950 competitive market, BS in Electrical Engineering and a minimum of excellent climate. five years experience in broadcast and Don Fitzpatrick Associates presents: telecommunications standards as well as Send resume and tape to: knowledge of control systems and Curt Hall architecture. THE PIPELINE KTNV -TV Wil ems Telecommunications Group, Inc. pro- 3355 1 -900- S. Valley View Blvd. vides an excellent salary and comprehensive 456 -2626 Las Vegas. NV 89102 benefits package. Please send your resume _ets you be among the first to know... EOE to: Williams Telecommunica- Instant TV information by phone: tions Group, Inc., Human job openings Resources, 9013, P.O. Box tips for improved on -air performance 21348, Tulsa, Oklahoma 74121, Rumorville, the An Equal FAX 918.588.5611. source for WANTS TO PAINT A GRAPHIC PICTURE Opportunity Employer. industry, news and gossip! WILLIAMS TEL WFSB, Post Newsweek in Connecticut GROUP $1.95 for the first is looking for a Graphics and Design . minute,$.95 each add't.. Manager. But we're not just looking for . Employment Services Call Now! . anybody. We're looking for a superstar. The person who will land this job is an

electronics graphic whiz, a people person, LEASE PURCHASE manager extraordinaire. Of course, our Now available for complete and partial turn- y California person knows sets, electronic graphics, key installations and modifications. TV and illustration, pasteup, layout and type- Radio. Can include all equipment, materi- Broadcast Job Bank setting. Of course, our person can make als, & labor for furnishing & installing build- ings, roads, For application a paintbox do things that would knock transmitters, STL's, towers, an- information call tennas & Unes, vehicles, etc., etc., etc.! All George Lucas' socks off. course our Of or part. Your engineer or ours included. (916) 444-2237 person handles budgets and priorities No down required, just start making monthlys. California Broadcasters Association and people with finesse. If you're that Il.- Some balloons possible. taM__ MIN Wa .MM --A person, and you want to join Southern New England's Number One Team, OMPOWER PRODUCTIONS, PLEASE send resume and reel to: One Canal Place, Ste. 2300, New Orleans. LA 70130. Do not send tapes. transcripts or Mark Effron Phone: 504 -521 -8662. oversized materials to Blind Boxes. Vice President and Station Manager Fax: 504 -522 -2662. Please do not use folders. WFSB TV 3, 3 Constitution Plaza, Hartford, CT, 06103. EOE. THIS AD WILL CHANGE YOUR LIFE Situations Wanted News Frank N. Magid Associates, the largest research and consultation firm AMERICA'S TEAM in the nation, is conducting a nationwide search for television news man- Husband and Wife agers. Our clients have openings now for News Directors, Assistant News Directors, Managing Editors, Executive Producers, Producers, and As- Prime Time Anchor Team. signment Editors. If the prospect of working for a Magid client excites you, Highly Promotable send resume and cover letter to: Major Market Experience Frank N. Magid Associates Award Winning Talent Placement Services One Research Center Boost YOUR ratings. Marion, IA 52302 Contact Beverly Grant, Frank N.MagidAssociates, Inc (813) 960 -2399. Frank N. Mage Associates and its clients are Equai Opportunity Employers

Broadcasting May 14 1990 72 For Sale Stations FIRST TIME BUYERS! NORTHEASTERN PENNA Only 35K down! Prosperous Mid -West college town of RADIO STATION'S 60,000. Full time AM clear channel. Very nice technical facilities, studio. FOR SALE Owner financing. MUD.. RROMERY CONSULT.NT. Send qualifications to: Box C -32. PO Box 146 3 FM'S Class A's Good Signal's Eectoo.Callforsla 91426 Good Equipment Low Overhead A.E. Code (BIM 9136.3201 DISTRESS SALE!! Positive Growth & Cash Flow CENTRAL FLORIDA WKIO -AM - EUSTIS LEESBURG Some term's to Qualified Buyer $200,000. CASH 717 -998 -2609 Jay AM -FM COMBINATION INCLUDES: EQUIPMENT AND REAL ESTATE TEXAS (FT. WORTH AREA) 50,000 POPULATION. # # ## Profitable operation for WKFL -AM - BUSHNELL WILDWOOD Immediate sale. $120,000. CASH - FL FM -C2 - 4.5m INCLUDES: EQUIPMENT AND REAL ESTATE. SE AM /FM -C1 2.5m Call John B. Young CONTACT: _ 713- 940 -2862 JIM JOHNSON (904) 343 -5840 - NE AM . 2x Gross - 1.6m MW FM -A - 1.0m - W. AM /FM -B - 4.0m _ SF AM - Top 20 - 90k Down RENO, NEVADA - SE AM /FM - 100k Down Class C FM _ SW FM -A - 80k Down Kepper, - SW AM /FM -C1 - 335k Down Financing available up to 75 %. Reply to: Tupper & Reno FM, Box 70840, Reno, NV 89570. Fugatt rill the millar company

Brokers and Consultants S.E. (205) 734 -4888 - N.E. 3- Station C.F. Group. For Radio, Television and N.E. (802) 863-0087 .- Small and Medium Markets. Cable Television Properties Mtn. (801) 896-8869 - West (805) 523-7312 Asking less 300 - Knightsbridge Parkway, Suite 360 than 9X trailing C.F. Lincolnshire, Illinois 60069 Tax certificate welcome. Phone: 708 /634-9258 RADIO STATIONS Box C -23. Authors of new NAB book, Radio Financing, present a full -day, private seminar designed just for you and your associates. Consultant/group CEO with 20 years experience and ex -NAB Gen Counsel explain proper- DUMAS, TEXAS AM /FM ty selection, negotiation, financing and many other 25 Miles from C -3 Upgrade Authorized topics you choose. AUGUSTA, Georgia Call Robin Martin or Erwin Krasnow, Deer River Mkt. 6 KW CP Upgradable to a C3 Good Facilities Healthy Group. Washington. 202 -659 -3331. John Fuller- Broker Exclusive Radio Territory FULL POWER RADIO PRICE REDUCED (401) 539 -8502 CANADIAN /PAMPA, TEXAS REGIONAL FM Dominate this panhandle territory COLORADO UHF AVAILABLE Use the transmitter & antenna already COVERS 4,000,000 pop in place to upgrade to a C -1 TV MKT area S500,000,000 REV $175,000 Cash - Terms possible 100,000 watts S8,500,000 Gene Ashcraft (817) 921 -2151 C FM Gammon Media Brokers. Inc. NAMB Class 202- 862 -2020 STATIONS FROM $1 -5 MIL. The first $300,000 NEW YORK CITY AREA takes it. Priced at Profitable S170,000 cash flow. Full -time AM located in upscale suburban less than two times TIDEWATER community. Can include real estate or 1989 revenue. VIRGINIA MSA lease from seller. Seller note may be available to qualified buyer. $1.7 mil., Class A FM in this prosperous market station only. Contact exclusive broker of 1.3 million people. Unbelievable poten- For more information - Bruce Manner. tial for savvy operator. Priced under contact Al Perry one million. Substantial cash required. KOZACKO- 303 -239 -6670 SNOWDEN Associates HORTON MEDIA BROKERS COMPANY Tom Snowden Dick Paul ca BROKERS AND CONSULTANTS ))1eX 301.977.2023 Brokers - Consultants 913-355-0327 PHILADELPHIA DENVER P.O. BOX 3300 GAITHERSBURG. FL 29878 - Broadcasting May 14 1990 73 E LOOK WHAT WE HAVE i' Block's practical tips and rules are IN STORE FOR YOU! backed up with hundreds of examples from network and local newscasts. WRITING BROADCAST NEWS gives very specific guidelines (both do's June 4 -Special Report: The Top 100 and don'ts) for writing news that Companies in electronic cap- BROAD CAST tures the communications and audience's attention and holds it. The book covers: acquisitions /mergers. \TEWS The Dozen Deadly Sins and other July 16 -Special Report: Satellites! Shorter, common mistakes Ways to deal with problems writers July 23 -Special Report: Radio - Sharper, face Syndicated programs /formats Thousands of asides and pointers Stronger on Aug 13 -Special Report: Football rights usage Annual Pro and College ,\ invli+asiulcd Tips to make you more adept at Update handbookook writing for the ear

MERVIN BLOCK WRITING BROADCAST NEWS (230 pp, hardcover) will help you write more effective copy. This lively book is becoming the To order, send just $22.95 to: EARLY DEADLINE NOTICE 'bible' for radio and TV newswriters. Due to the holiday Monday, Mervin Block has written award -win- ning copy for CBS Evening News, Broadcasting p Book Division 28, May deadline for ABC Evening News and WNBC -TV 1705 DeSales St., N.W. Classified Advertising for and worked as executive producer at Washington, D.C. 20036. WBBM -TV in Chicago. He speaks to the June 4 issue is Or call 1-800--638-7827 to use newswriters in the same way they're Friday, May 25. supposed to write -clearly simply, directly. VISA or MasterCard.

BROADCASTING'S CLASSIFIED RATES All orders to place classified ads & all correspondence one word each. pertaining to this section should be sent to: BROADCAST- Rates: Classified display (minimum 1 inch, upward in half ING, Classified Department, 1705 DeSales St., N.W., inch increments). Per issue: Help Wanted: $90 per inch. Washington, DC 20036. Situations Wanted: $50 per inch. All other classifications: Payable in advance. Check or money order only. Full & $120 per inch. For Sale Stations, Wanted To Buy Stations, correct payment MUST accompany ALL orders. All orders Public Notice & Business Opportunities advertising re- must be in writing. quire display space. Agency commission only on display space. Deadline is Monday at noon Eastern Time for the following Monday's issue. Earlier deadlines apply for issues pub- Blind Box Service: (In addition to basic advertising lished during a week containing a legal holiday A special costs) Situations wanted: $5 per ad per issue. All other notice announcing the earlier deadline will be published classifications: $10 per ad per issue. The charge for the above this ratecard. Orders, changes, and /or cancella- blind box service applies to advertisers running listings tions must be submitted in writing. NO TELEPHONE OR- and display ads. Each advertisement must have a seper- DERS, CHANGES, AND /OR CANCELLATIONS WILL BE ate box number. BROADCASTING will not forward tapes, ACCEPTED. transcripts, portfolios, writing samples, or other oversized materials; such materials are returned to sender. Do not When placing an ad, indicate the EXACT category de- use folders, binders or the like. sired: Television, Radio, Cable or Allied Fields; Help Want- ed or Situations Wanted; Management, Sales, News, etc. Replies to ads with Blind Box numbers should be If this information is omitted, we will determine the appro- addressed to: Box (letter & number), c/o BROADCAST- priate category according to the copy. NO make goods ING, 1705 DeSales St., NW, Washington, DC 20036. will be run if all information is not included. No personal The publisher is not responsible for in printing ads. errors due to illegible copy all copy must be clearly typed or Rates: Classified listings (non -display). Per issue: Help printed. Any and all errors must be reported to the Wanted: $1.20 per word, $22 weekly minimum. Situations Classified Advertising Department within 7 days of pub- Wanted: 600 per word, $11 weekly minimum. All other lication date. No credits or make goods will be made on classifications: $1.30 per word, $24 weekly minimum. errors which do not materially affect the advertisement, Word count: Count each abbreviation, initial, single figure Publisher reserves the right to alter classified copy to or group of figures or letters as one word each. Symbols conform with the provisions of Title VII of the Civil Rights such as 35mm, COD, PD, etc., count as one word each. A Act of 1964, as amended. Publisher reserves the right to phone number with area code and the zip code count as abbreviate, alter, or reject any copy.

Broadcasting May 14 1990 74 Fatos & órt \eso

York, named senior group research manag- Cambridge, Mass., joins WFXT(TV) Bos- Media er, Petry Television. ton as operations manager. John J. Vitanovec, controller, WGN -TV Chi- Mason Granger, news director and anchor, Earl Stoner, regional sales and marketing cago, named station manager. WMC -TV Memphis, named assistant general manager, Warner Cable Communications, manager. Fort Walton Beach, Fla., joins Discovery Robert M. Peterson, business and program Channel, Landover, Md., as director of op- manager, WTEN(TV) Albany, N.Y., named Carol LoGrippo, assistant to director of en- erations, educational services division. VP and general manager. vironmental law, Sequa Corp., New York, joins WNSR(FM) New York as executive as- Wayne Daniels, outside sales representative, Appointments at Weather Channel, Atlanta: sistant to VP and general manager. Patrick C. Clark, VP, named senior VP, fi- Southern region, Midwest CATV, Newport nance and administration; Stan Hunter, VP, Richey, Fla., named sales manager, West- James C. Thompson, local sales manager, programing and operations, named senior ern region, Midwest CATV, Phoenix. KGUN(TV) Tucson, Ariz., named general manager. VP, programing and operations, and Ray- Gregory R. Arnold, executive director of mond J. Ban, director of operations, named marketing, Vision Cable, Paramus, N.J., Don Hale, sales manager, KCAU -TV Sioux VP, director of operations. joins Riverview Cablevision Associates, City, Iowa, joins WHBF-TV Rock Island, Hoboken, N.J., as general manager, suc- Ill., as VP and general manager. Diane S. Kaplan, ex- Joe Fischer, chief operating offi- ceeding Thomas Klein, general manager, WPIC(AM)- ecutive director, cer, Monmouth Cablevision, Belmar, N.J. Alaska Public Radio WYFM(FM) Sharon, Pa., named executive Network, Anchorage, Robert W. Hoffman, general manager, VP, chief operating officer. WHBF -TV Rock Island, joins WSEE -TV named president/ Ill., Gary Lewis, general sales manager, Erie, Pa., as VP and general manager. CEO. KEZK(FM) -WCEO(AM) St. Louis, joins co- Matthew M. O'Con- Martha A. Mikita, chief financial officer and owned WLAV -AM -FM Grand Rapids, Mich., nell, associate general VP, finance, Avenue Entertainment Inc., as VP and general manager. counsel and assistant Los Angeles, joins World International Mark Effron, VP and news director, VP secretary, Cablevi- Network there as and controller. WFSB(TV) Hartford, Conn., named VP of sion Systems Corp., Betty Pazdernik, president and general man- news and station manager. New York, joins Osborn ager. WKQI -FM etroit, resigns. Kaplan Communica- John Ivy, assistant operations manager, tions Corp. there as senior VP and general Gunnar Rieger, VP, engineering, WLVI-TV WROK(AM) -WZOK(FM) Rockford, Ill., named counsel. Dee Brock, senior VP, education services, Public Broadcasting Service, Alexandria, Va., resigns. Broadcasting The News Magazine of the Fifth Estate William E. Glasser, station manager, WILL - TV Urbana, Ill., joins co -owned WNEO -TV 1705 DeSales St., N.W., Washington, D.C. 20036 -4480 Alliance, Ohio, and WEAO(TV) Akron, Ohio, as president and general manager. Please send . . (Check appropriate box) Clint Sly, VP and general manager, KEX(AM) Broadcasting M Magazine Portland, Ore., joins co -owned KEPI -FM n 3 years $190 2 years $135 1 year $70 6 mos. $35 Denver in same capacity. I6 mos term must be prepao) (International subscribers add $20 per year) David Sanks, station manager, WISC -TV Madison, Wis., named general manager. Broadcasting Yearbook 1990 The complete guide to radio, television, cable and satellite facts and Raymond Hunt, general sales manager, figures (if payment with order $95). Billable orders for the KNXV -TV Phoenix, named general manager. -$115 Yearbook must be accompanied by company purchase order. Frank S. Keller, director of production and Please give street address for UPS delivery Off press April 1990. operations, KCOS(TV) El Paso, named sta- tion manager. ORDER TOLL-FREE USING VISA OR MASTERCARD 1- 800 -638 -7827 Leigh Trapp-Helterbran, assistant manager Name and sales manager, WBBO -FM Forest City, Payment enclosed WMTO(FM) Port St. Joe, as N.C., joins Fla., Company Bill me general manager. F. Robert Hall, systems, metro manager, Address Home? Yes No Scripps Howard Knoxville, Tenn., cable system, named general manager, Scripps City State Zip Howard Sacramento Cable Co. Type of Business Title /Position Nicholas Paras, general sales manager, WTAG(AM)-WNRR(FM) Worcester, Mass., Signature Are you in cable TV operations Yes named general manager. (required) No Jeffrey Rosenberg, senior group research I `..-I I manager, Hawks team, Petry Television, I For renewal or address change I New York, named associate research direc- place most recent label here tor, Petry Television National. Cindy Braunlich, group research manager, Thun- I /- J derbirds team, Petry Television, New

Broadcasting May 14 1990 75 operations manager, succeeding Greg Stras- TV Los Angeles, joins KITS -AM -FM there as sell, program director, WLOL(FM) Minne- Overseas honorees national sales manager. apolis. Barbara Thomsen, advertising coordinator, Grant Media Services, Sacramento, Calif., Press Club last The Overseas joins KOVR(TV) Sacramento, Calif., as ac- Monday honored award recipients of count executive. Sales and Marketing various news media categories for exceptional reporting abroad. In Lee Ann Longinotti, account executive, Re- Thomas H. Carey, executive VP, interna- radio, Gary Matsumoto, NBC public Radio, Dallas, joins HNWH Radio tional division, D'Arcy Masius Benton & Radio, received the Ben Grauer Inc. radio representatives there in same ca- Bowles, New York, joins BBDO there as Award for spot radio reporting; pacity. president and chief operating officer. the Lowell Thomas Award for radio Georgia Breza, manager, advertising sales interpretation and documentary marketing, USA Network, New York, Bill Goodwyn, region- went to CBS News Radio'sEurope named director. al director, Eastern Rather 1989. In television: Dan Appointments at Financial News Network, region, Discovery and CBS News for The New Face of Channel, Landover, New York: Jeff Norman, director of sales, Communism, and Bernard Shaw, Southeastern region, named director of Md., named VP, CNN, for spot news; the Edward R. Eastern region affili- sales, FNN and This Morning's Business, Murrow Award for TV Eastern region. Amy Baker, account execu- ate sales and rela- interpretation and documentary tions. Kevin Barry, tive, named manager, sales training, East- went to Mad Koppel and Dorrance Discovery senior ern region. Smith, ABC News, for The Tragedy at manager, local ad TYenanmen, the Untold Story. Randall M. Watson, account executive, re- sales, named direc- gional sales, WRTV(TV) Indianapolis, oins tor. Held & Diedrich Design Advertising Com- Goodwyn na- munications there as director of sales and Tom Hagopian, marketing. tional accounts director, Rocky Mountain Trey Fabacher, sales assistant, Atlanta, region, ESPN, Denver, named VP, affiliate named account executive, Minneapolis of- Dan Coulter, director of film licensing, con- marketing, Western division. Richard fice. sumer products division, Walt Disney Co., Stone, consultant, international sales de- Cliff E. Helterbran, sales executive, wBBO- Burbank, Calif., joins Media Home Enter- partment, New York, named executive di- FM Forest City, N.C., joins WMTO(FM) Port tainment, Culver City, Calif., as VP, mar- rector, international sales. St. Joe, Fla., as sales manager. keting and advertising. Robert Nichols, account executive, Mary H. Green, training coordinator, Central Bob Brandt, account executive, Blair Tele- KSTU(TV) Salt Lake City, joins KBHK -TV Bank and Central Bancompany, Jefferson vision, St. Louis, joins KSDK(TV) there as San Francisco in same capacity. City, Mo., joins Learfield Communications national sales manager, succeeding Rose Appointments at Blair Television: Joseph Inc. there as account executive. Weitz, named local sales manager. Cruz, market research specialists, New John Livingston, senior account executive, Appointments at Katz, New York: William York, named research manager, Blues WKQI -FM Detroit, joins CBS Radio Repre- S. McCurdy, assistant director, Jimmy team; Laurie Rogers, junior account execu- sentatives there as account executive. Swaggart Ministries, Baton Rouge, named tive, Group W, Atlanta, named account sales executive, Katz Television's religious executive, Charlotte, N.C.; Melissa M. Raymond G. Mendelsohn, sales executive, advertising sales unit; Bruno Lucarelli, sales Mesa, senior sales assistant, New York, WEWS(TV) Cleveland, joins WCLV(FM) there trainee, named sales executive, Lancers named account executive, Charlotte, N.C.; as account executive. team, Katz Independent Television, New Evelyn Romaine, senior buyer, Martin Michael Samolis, research operations man- York; Andrea Setum, sales trainee, Swords Agency, Richmond, Va.; Drew Camerota, ager, Paragon Research, Denver, joins Wa- team, named sales executive, Katz Inde- mid-Atlantic sales manager, BioSystems, terman Broadcasting, San Antonio, as cor- pendent Television, San Francisco; Dan Scherer Health Care, Philadelphia; Barbara porate director of research and marketing. Griffin, account executive, WAXY(FM) Fort L. Schalch, tourism development program Lauderdale, Fla. (Miami), named account at Horizon Media director, Philadelphia Convention and Visi- Senior buyers appointed executive, Banner Radio, Atlanta, and Fields, manager, tors Bureau, and Robert J. Debbs, sales Inc., New York: Nancy Lauren Levitus, sales assistant, Stars team, assistant, Blair's New York office, join spot television group, and Roberta Liebling, Katz American Television, New York, Philadelphia office as account executives; senior buyer, Bohbot Communications, named research analyst, Blue team. Louann Thomson, account executive, New York; Dyana Thomas, supervisor, lo- cal broadcast and account associate, DeWitt Peggy Valenzuela, regional sales manager, WAGA -TV Atlanta, and Diane Gallivan, sales Astor Broadcasting, assistant, Blair Television, Chicago, join Media, New York. Los Angeles, joins KFWB(AM) there as account executive. Atlanta office as account executives. and Deborah Soden, account executive. KVtEX- Henrietta Parham, director of sales, Bestway Travel Agency, Chattanooga, FCC employes honored for public service joins WDSI -TV there as account executive. Kevin Patrick Smith, general manager, Commission employes who have provided exceptional service to the public were Mega Advertising Inc., Fairfax, Va., adds honored last week and received the Outstanding Public Service Award. Common duties as VP. Carrier bureau:Rudolph Bandong, contact representative, domestic facilities division, office of division chief; Michael l;errante, electronic engineer, cellular radio branch, mobile service division, andR.I. Smith, public utilities specialist, tariff Programing review branch, tariff division. Field Operations bureau: Sharon Scott, public affairs specialist, Kansas City office; Lawrence Stuker, public affairs specialist, Portland, West Ore. Mass Media bureau:James Durst, communications industry analyst, auxiliary Alan C. Fels, controller, Coast, CBS services branch, audio services diviaion;Rita McDonald, technical writer- editor, Television Network, Los Angeles, joins as office of division chief, policy and rules division. Office of engineering and Paramount Pictures, Hollywood, Calif., VP and television group. Diane technology: Carl Weber, electronic engineer, sampling and measurement branch, controller, Whiteley, freelancer, Hard Copy, and exec- authorization and evaluation division. Office of General Counsel:ShirleyFarmer, utive producer, Whiteley Productions, Chi- specialist, division. Office of Managing Director: Gloria paralegal litigation cago, joins Paramount Domestic Television Thomas, librarian. Private Radio bureau:Alfred Franz, communications specialist, there as segment producer, Hard Copy. compliance branch, land mobile and microwave division. Sheila Shayon, former assistant to Michael

Broadcasting May 14 1990 76 Fuchs, Home Box Office Inc., New York, named VP, special projects. NABOB's new board Karen Barnes, VP, executive in charge of production, Jim Henson New Productions, The National Association of Black Owned Broadcasters 1990 -91 board of York, joins Fox Children's Network, Los directors: Chairman, Charles R. Sherrell, president, Mariner Broadcasters Inc., Angeles, as VP. Chicago; President, Bennie Tiu'ner, president, T&W Communications Inc., West Point, Miss.; First Vice President, Mutter D. Evans, president, Evans Broadcasting, Winston -Salem, N.C.; Second Vice President, Andrew Langston, chairman, Monroe County Broadcasting Corp., Rochester, N.Y; Treasurer, Sidney Small, president, NBN Broadcasting Inc., New York; Counsel to the Board, Lois E. Wright Esq., vice president and corporate counsel, Inner City Broadcasting Corp., New York; Northeast Regional Representative, Skip Finley, president, Albimar Communications, Washington; Southwest Regional Representative, Michael Carter, president, KPas Broadcasting Corp., Kansas City, Mo.; Southeast Regional Representative, Greg Davis, president, Davis Broadcasting Inc., Columbus, Ga.; Midwest Regional Representative, Paul Major, president, Westerville Broadcasting of Florida Inc.,'Iàmpa, Fla.; Far West Regional Representative, Pierre Sutton, President, Inner City Broadcasting Corp., New York; Télevision Barnes Shapiro Representative, Michael Roberts, chairman, Roberts Broadcasting Inc., St. Louis, and Executive Director & General Counsel, James L. Winston Esq., Rubin Winston & Matt Shapiro, associate director of program- Diercks, Washington. ing, MMT Sales Inc., New York, named corporate VP of programing. Michael Horowicz, line producer, Geraldo, Terry W. Heil, senior VP and group execu- Harley J. Neuman, manager, Deloitte Has- New York, joins KCBS -TV Los Angeles, as tive, E- Systems, Dallas, succeeds Charles kins & Sells, Los Angeles, joins Deloitte & executive producer. R. Farmer Jr., senior VP and group execu- Touche, Century City, Calif., as senior au- tive, who is retiring. dit manager. Kris Ostrowski, assistant news director, WRC -TV Washington, named news director. Masaki (Mike) Yo- Heidi Lustig, recent MBA graduate, Univer- Barbara Cox, VP, Pro- sity of Southern California, Los Angeles, 6 p.m. producer, WUSA(TV) shida, JVC Washington, I 1 joins Showtime Satellite Networks, Viacom named p.m. executive pro- fessional Products ducer. Park, Network Group, New York, as director of Co., Elmwood presi- telemarketing, affiliate sales. Nanci Ross, special projects producer, N.J., named WPLG(TV) Miami, named executive produc- dent. Sherry Weinman, director of development, er. Phil Hutchings, production manager, McKeen, Group W News Services, New York, joins Mark assis- WPLG(TV), adds duties in programing. Television Program Enterprises, production tant chief engineer, KSDK(TV) St. Louis, division of TeleRep Inc., Los Angeles, as Christine Buck, weathercaster, KPLR -TV St. named chief engi- supervising producer, West Coast, Preview - Louis, named co- anchor. Mark Ferree, re- neer, succeeding The Best of the New. porter and weathercaster, WKBW -Tv Buffa- Gene Hill, named VP, lo, N.Y., joins KPLR-TV as weathercaster. Yoshida Ken Carson, program director, WUFX -FM engineering, Multi - Buffalo, N.Y., joins WHTQ(FM) Orlando, Ana Azcuy, co- anchor, WTVJ(TV) Miami, media Broadcasting Co., there. Fla., in same capacity. joins Univision's weekly newsmagazine, Portada, there as hostess. John Schilling, engineering manager, con- Kevin P. Maguire, Western regional direc- verter development group, General Instru- tor, sales and affiliate marketing, Disney Georgeann Herbert- Myers, news director, ment's Jerrold Communications, Hatboro, Channel, Burbank, Calif., joins Sports - WTAR(AM) -WLTY(FM) Norfolk, Va., joins Pa., named director of residential equip- Channel L.A., Santa Monica, Calif., as WBBM(AM) Chicago, as assistant news di- ment engineering. Jeff Pierce, applications director, sales and affiliate marketing. rector and executive editor. engineer, distribution and fiber optics, Sci- Mark Aldren, consultant, audience research entific Atlanta, joins Jerrold Communica- development, Dallas, joins WGNX(TV) At- tions as account representative. lanta as executive producer. Randy Price, chief engineer, WISN -TV Mil- Maribeth Cox -Livingston, producer, WLKY- waukee, joins WTMJ-AM -TV- WKTI(FM) there News and Public Affairs TV Louisville, Ky., joins WMAR -TV Balti- as director of engineering. more in same capacity. Kathryn Kross, associate producer, Night - Dave Bohman, weekend anchor and Green- line, full ABC News, Washington, named ville bureau chief, WCTI(TV) Greenville, producer. N.C. (New Bern), joins WDTN(TV) Dayton, Anne Azzi, producer, Chronicle Broadcast- Ohio, as reporter. Promotion and PR ing, Washington, joins CBS News there as Jeff Gillen, weekend anchor, producer and assistant to director. political general assignment reporter, WSLS -TV Roa- Eric McLamb, director noke, Va., joins WKOw -TV Madison, Wis., Pieter VanBennekom, senior VP, interna- of communications, tional operations, United Press Internation- as 6 and 10 p.m. co- anchor. Discovery Channel, al, Washington, named executive VP, edi- Landover, Md., torial operations. named VP of commu- Appointments at CNN, Washington: Pam Technology nications. Benson, news producer, Wash- executive Jay Newell, director ington bureau, named international affairs Yeshwant of news promotion, Peter Kendall, manager, telecom- Kamath, president and CEO. producer; Atlanta, named munications services, American Associa- Abekas Video Systems Inc., Redwood CNN, director of on -air pro- tion of Retired Persons, Washington, suc- City, Calif., steps down from full -time re- motion, Turner Net- ceeds Benson; Carl Rochelle, Pentagon sponsibilities as non -executive director. work Television Kip Sears, director of Anderson McLamb correspondent, named general assignment operations, there. reporter, succeeded by Wolf Blitzer, corre- Video, Los Angeles, joins Varitel Video, spondent. there in same capacity. Danida Reardon, media supervisor, CPM,

Broadcasting May 14 1990 77 Stuart B. Bedell, chief, distribution services Elton H. Rule, given much of the credit for ABCs ascendancy in branch, video services division, FCC, the 1970's, died May 5 at his home in Beverly Hills of cancer. Washington, named assistant division He was 73. chief, audio services division, Mass Media In recent years, the former ABC president had been chair- Bureau, with additional duties as acting man of investment funds he headed with I. Martin Pompadur, chief, AM branch, succeeding Thomas Al- and had also been active in charitable and other organizations, bers, who transfers to Bureau's policy and including co- chairing the National Center of Film and Video rules division. Stephen Svab, former as- Preservation. Surviving him are his wife, Betty Louis Bender, signment editor, USA Today on TV, and three children and two grandchildren. segment producer, CBS News' Night watch, Rule joined ABC in 1952 as assistant sales manager of xnsC- joins FCC as chief of news media division, TV Los Angeles (then xscn-vv). One year later he was named Office of Public Affairs. general sales manager and in 1980 became general manager. H. Com- In 1968 the then vice president and general manager of John Hardy, senior counsel, Senate mittee on Commerce, Science and Trans- KABC -TV was chosen to become president of the television network. He became presi- portation, Washington, joins Wilkinson and officer of ABC Inc., and was appointed dent chief operating to the board's there, communica- executive committee, when was named chairman and chief Barker Knauer & Quinn tions law firm, as of counsel. executive officer in 1972. Goldenson said last week that while Rule "was president of the company we moved into the number -one position in large part because of his William R. Cullen, senior VP, Southwest di- contributions. He will be greatly missed by the whole ABC family" vision, United Artists Cable Corp., Los An- Among the decisions credited to Rule are the signing of Aaron Spelling, who geles, named chairman, California Cable subsequently produced a string of hits for the network, and his support of Monday Television Association. Night Football, which became a financial success. Rule also was said to have given Jim Hartz, anchor, Innovation, WNET(TV) the authority to program both made -for-TV movies and mini-series on a regular Newark, N.J. (New York), former host, basis. Today Show, and NBC News correspon- ABC last week cited a 1984 BROADCASTING editorial commenting on Rule's depar- dent, named to 1990 Oklahoma Hall of ture from ABC that year: "He will depart the company far better than he found Fame. it.... 4b those who remember the company in 1968, the transformation is incredible.... It just goes to show what can be accomplished with a great deal of ability, a determined course -and just a touch of class." Deaths Rule was born in Stockton, Calif., and served during World War II in the 7th Infantry Division, earning the Bronze star with Oak Leaf Cluster and Purple Heart. He requested that there be no funeral and his family has asked that Gary Keeper, 39, pro- contributions be made to either the Dr. Laurence Heifetz Cancer Research Fund, graming executive, Cedars -Sinai Hospital, or to Cancer Research, School of Medicine, UCLA, both in died May 6 of AIDS Los Angeles. at Cedars -Sinai Hos- pital, Los Angeles. Keeper was senior Chicago, joins Bohbot Communications, director of human resources. VP of original pro- in same New York, capacity. Charles E. Paige, assistant director, creative graming for Show - services, KSDK(TV) St. Louis, joins WDSU- time Networks Inc., Timothy D. Hanlon, senior director of cus- Universal City, tomer service, Warner TV New Orleans as director of marketing Cable Communica- and promotion. Calif., and had been tions Inc., Dublin, Ohio, named VP, cus- involved in programs tomer service. Eileen J. Petridis, writer and producer, Ira Keeper including Shelley Du- Thomas Associates, Youngstown, Ohio, Karen Peterson, assistant to in -house pro- vall's Tall Tales and Legends, Nightmare joins Brand Shick & Wesley advertising ducer, Manhattan Cable Television, New Classics, Super Dave, It's Gary Shandling's and public relations, as York, WNSR(FM) there as Cleveland, Ohio, Show and The Neon Empire. In addition to joins programing account executive and director of public Tim intern, working at Showtime, Keeper had stints assistant. Tyrell, promotional relations. WNSR(FM), named promotions assistant. with CBS, Universal Studios, Lawrence Gordon Productions and Paramount, where Oscar Welch, creative services director, he helped create Family Ties and Bosom WPLG(TV) Miami, named programing and Allied Fields Buddies. He is survived by his mother, promotion director. Jim Hayek, design man- Cele; father, Sam; sister, Laurie, and ager, WPLG(TV), named creative services di- grandmother, Rose. rector. Norman Sandler, White House correspon- dent, United Press International, Washing- Gene Dillehay, 62, announcer, died April 23 Donna Cozzens, organization development ton, receives 1989 Merriman Smith Memo- of lung cancer at St. Anthony's hospital, consultant, U.S. Department of Agricul- rial Award from White House Oklahoma City. Dillehay most recently was ture, Washington, joins WJLA -TV there as Correspondents Association. announcer for promotional spots with Okla- homa Educational Television Authority, KETA(TV) Oklahoma City, and music editor, INDEX TO ADVERTISERS Oklahoma Passage. He began his career in 1952 at KWTV(TV) Oklahoma City, as chief BIA Publications 54 Blackburn & Co. 52 Buchanan /Peterson Syn- announcer and music, art and creative ser- vices director, later joining KOCO -TV there dications 48 Classified Ads 67 -74 Columbia Pictures Television 11, as promotion director and director of spe- 12 -13 Crisler Capital 23 Galavision 5 Gammon Media Brokers 57 cial programs. He is survived by his wife, Pat; three daughters, Kaylyn, Michelle and General Electric 59 Greyhound Financial Corp. 55 Media Venture Shawn, and two grandchildren, Jamie and Partners 51 Microlog Corp. 26 Orion Television Entertainment 36- Michael. 37 Paramount 6 -7 Professional Cards 65 Questcom 50 Cecil L. Rev. Cecil Clifton, 80, died April 10 of con- Richards Inc. 53 Services Directory 64 Howard E. Stark 49 gestive heart failure at his home in Apollo, Pa. He was founder and general manager of Tribune Media Services 9 Turner Program Services 16 -17 UPI/ WAVL(AM) Apollo, Pa., and founding mem- Cover 4 USA Network/Front Cover Viacom 19, 20 -21 Warner ber of National Religious Broadcasters As- sociation. He is survived by his wife, Al- Bros. Domestic Television Distribution /Cover 2 -3 ice, and daughter, Carolyn.

Broadcasting May 14 199C 78 ter)

Richard Dunn: Taking Thames In 1981, two years after taking over cen- tral planning, Dunn was offered the posi- through the tempest tion of director of production, and was also Right in the middle of the turmoil that is the offered a seat on the board of Thames. The restructuring of British broadcasting is job entailed directing all of the production Richard Dunn, managing director, Thames facilities, the studio crews, the film crews Television, and chairman, Independent and the design crews, a combined staff of Television Association, the body which more than 1,500. represents the ITV Association companies Of his four years as director of produc- in matters ranging from program scheduling tion, Dunn called reorganizing the unions to legislative concerns in Parliament. Dunn his biggest achievement. "The unions had a and the ITVA face the daunting task of stranglehold on production and there was a protecting the interests of Britain's com- good deal of overmanning and restrictive mercial TV system, including his own practice, restricting what producers could Thames TV, while the British government and could not do. We had had two very pushes forward radical deregulation of UK damaging strikes where they took us off the media, including the impending auctioning air -transmission strikes, where the screen of the ITV regional franchises. is blank." RICHARD JOHANN DUNN- managing The 46- year -old Cambridge graduate is It was during the second of those strikes, director, Thames Television, London; b. no stranger to the center of a storm, having in 1984, that Dunn organized a manage- been born during the height of World War Sept. 5, 1943, Essex, England; ment staff to keep Thames up and running graduated Cambridge University, 1965, II. with while the union workers were on strike. degree in English fine In the 1988 theatrical movie "Hope and and arts; teacher, Due in part to his handling of the strike Saudi Arabia, 1965 -66; assistant, Eothen Glory," a young boy in Britain grows up situation, Dunn was named managing di- Film Co.,1966-67; writer-producer, during World War II, at a time when the rector of Thames in 1985, "rather earlier Associated British Pathé, London, 1967 -72; German Luftwaffe is bombing British cities than I would otherwise have done because general manager, daily in an attempt to break that country's Swindon Viewpoint, my predecessor, Bryan Cowgill, left will to fight. Dunn calls the film "some- Swindon, 1972 -76; assistant, feature film Thames after the acquisition of Dallas from what autobiographical." division, EMI, London, 1977 -78; assistant the BBC." to director programs, Thames "We lived on the fringes of London at of Television, One of the most significant developments London, 1978 -79; director, central the time [ 19431. We moved around quite a under Dunn's leadership of Thames has planning, 1979 bit because my father was on active service, -81; director of production, been the company's acquisition of Reeves 1981 -85; present position since 1985; m. and I had an older brother and sister and my Entertainment for $89 million last year. Virginia mother was looking after the three of us," Gaynor, June 1972; children: While the first project from Reeves under Andrew, 10; William, 4; Elizabeth, said Dunn. "At the time, the Germans were 3. their new ownership is forthcoming, Dunn still pelting us with doodle bugs, which says the company's first priority is the CBS were the V -1 and V -2 rockets that made a a film distribution unit. series Doctor, Doctor, "getting it right for buzzing sound as they came over. Once In 1972 he switched mediums, bypassing the CBS network so that we get enough above the cities, the rockets' engines would broadcast television for a stint in the early episodes to put it into syndication. That's cut and they would drop silently. That's days of British cable. After four years in the number -one part of their business." when you knew you had to duck," he said. cable, which he calls "a great discipline, Adding to the struggle of guiding Dunn, who engineered Thames's pur- because I learned to do a bit of every- Thames through the changes in broadcast chase of Reeves Entertainment in Decem- thing," Dunn went back to London to work television, the company is virtually up for ber 1989, started his career not with an eye at EMI, as an assistant for Lord Delphin, sale, after two of its biggest shareholders - toward broadcasting, but with a desire to who supervised the company's feature film Thorn EMI and BET-announced in March get into filmmaking. "I was going to be a division. "I still wanted to get back to the they were selling their interests in - film director. I actually went abroad to Sau- film area, but I only stayed there for a year day -a -week franchise holder. Each of those di Arabia to teach. I taught there for a year, because there was virtually nothing for me shareholders has a 28% stake in the compa- partly to make some money to pay off my to do; that's when I came to Thames." ny. Despite the uncertainty of who will debts after three years of deep academic Dunn moved to Thames as an assistant to become Thames's next majority holder, study at Cambridge and a certain amount of Jeremy Isaacs, then director of programs, Dunn seems insistent on expanding the nighttime activity which drained my and later, founder of . "I went to company's sphere of influence. funds." Thames expecting to move into the program "A good idea is a good idea is a good Following his teaching sojourn, Dunn department, but unfortunately, Jeremy idea. We're a worldwide broadcasting in- managed to land a job in the filmmaking Isaacs, who should have been my mentor, dustry, and that's why Thames has got an business with Eothen Films, but the compa- my patron, left within a year, due to a American production company. We've got ny produced medical and educational mov- difference of opinion with the managing 10% of the Ten Network in Australia, ies about childbirth and health education, director at the time. When Jeremy left, I we've got 10% and a leading share of the and Dunn stayed only a year. was in a hole as to what to do. Then the Astra satellite serving the whole of Europe. Prior to getting hired at Associated Brit- managing director offered me a position in We've got that because we want to be a ish Pathé as an educational researcher, central planning. world broadcaster, with a finger on the Dunn was turned down for a job at the ABC "I think I was awfully curious as to how pulse of who's doing what, but particularly Television studios in Teddington, which are a network television station worked and it on the creative pulse, so that we can run the now the Thames Television Studios. The was a pretty good way of finding out. If you best television in Britain, but we can also man who turned him down for the job in want to know what makes it tick, you either supply. We can hopefully be, in the last Teddington suggested he go to Pathé, become the receptionist, or you become lovely phrase that royal companies use, where he stayed for five years, writing and head of central planning, or you run the car 'suppliers of high quality television product producing films and eventually establishing park," said Dunn. to the world.' " U

Broadcasting May 14 1990 79 no1237°.©1

CBS CEO Laurence Tisch told CBS shareholders last week have large enough voting body to legally rule on franchise that they could expect to see progress in television network's issue. prime time schedule beginning in September. He had ac- ID cepted characterization of daypart as "disaster" in responsc Cable Laboratories Inc. (CableLabs), Boulder, Colo., and Ad- to shareholder question at company's annual meeting. Tisch vanced Television Test Center (ATTC), Alexandria, Va., an- also told shareholders that Disney and CBS had not had nounced last week that they have completed plan for joint discussions about merging: "I think CBS is going to remain testing of proposed HDTV transmission systems. Boards of an independent company." directors for both organizations agreed that CableLabs will pay ATTC $2.5 million for use of lab now being built in Procter & Gamble, parent company of Folgers Coffee Co. and Alexandria. CableLabs also plans to install cable transmis- one of biggest advertisers in television, pulled $70,000 sion impairment simulator at lab in early fall of this year, in worth of ads for all its products from CBS affiliate WHDH-TV time for testing, expected to begin in late fall. Brian James, Boston indefinitely because station aired commercial pro- formerly of NCTA, has joined CableLabs as director, ad- testing Folgers use of coffee beans from El Salvador. WHDH- vanced TV testing, and will maintain an office at Alexandria Tv told BROADCASTING that Procter & Gamble said it spends lab. Remainder of CableLabs' ATV testing staff, headed by about $1 million annually on station. Commercial in question Craig Tanner, VP, advanced television projects, will be was produced by Neighbor to Neighbor, grassroots organi- based in Boulder. In other terrestrial system testing develop- zation working to change policy in Central America and ments, FCC's advisory committee on advanced television narrated by actor Ed Asner (The Mary Tyler Moore Show). service announced that Captain of America (formerly known Spot was offered to stations in Cincinnati (Procter & Gam- as 1125 Productions), New York facility specializing in ble's home), New Orleans, Kansas City and Boston. WHDH- HDTV production, has been hired to produce source materi- TV was only station to air spot. Procter & Gamble said that als for testing of each proposed system's motion characteris- about 2% of its beans come from El Salvador. tics (see page 46). o Steve Friedman, former of Today Renewal of Time Warner's New York City cable franchises executive producer and most recently executive producer of USA Today an Televi- could be in jeopardy, as suit to be filed today (May 14) seeks temporary restraining order to prevent Mayor David Dinkins sion, will return to NBC News in early June as executive producer of News with Tam Brokaw. and City Council President Andrew Stein from naming inde- NBC Nightly Friedman's appointment was announced by NBC News president Mi- pendent surrogates to Board of Estimate for Tuesday fran- chael Gartner, who stated intention to take broadcast in "a chise vote. Conflict of Interest Board had ruled Dinkins and different direction." Friedman will succeed Bill Wheatley, Stein unable to vote on franchise but able to appoint prox- who has been program's executive producer for five years. ies. But suit, brought by publisher of New York weekly Friedman, who with Today in 1977 as associate newspaper, claims move illegal under city charter. Without began pro- ducer based in Los Angeles, served as show's executive Dinkins Stein Board of and representatives, Estimate won't producer from 1980 to 1987. Gartner also promoted Don Browne to executive VP, NBC News, with direct oversight responsibilities for NBC Nightly News. Browne has been executive news director since May, 1989. D Striking CBS stagehands are taking their pickets to CBS Pres- ident and CEO Larry Tisch's house today (May 14) at Fifth Ave. in New York City. Union said that it is doing this to "alert Tisch's neighbors to the indecent treatment of CBS employes by the network's chief executive and largest shareholder." Union members (about 200) have been on strike since April 12. o FCC and waiver of telco-cable crossownership ban that it awarded GTE last year had rough time last week at U.S. Court of Appeals in Washington where waiver is being challenged Freshman orientation. It was an introduction to life as a by National Cable Television Association. Waiver clears director on the National Association of Broadcasters joint GTE to conduct marketing and technology trials in fiber - board last week as 13 newly elected radio and TV directors coax system in Cerritos, Calif. During oral arguments, all went to Washington to attend the NAB's monthly executive three judges on panel- Patricia Wald, Abner Mikva and committee meeting in preparation for the June 19-22 board James Buckley -said they had reservations about waiver, meeting. Pictured outside NAB headquarters are Harry Pap- suggesting that FCC may have overstepped statutory au- thority in granting it. Mikva was particularly blunt. Waiver pas, Pappas Telecasting, Visalia, Calif . Ted Dorf, WWRC(AM)- wGAY(FM) Silver Spring, Md.; John Siegel, Chris -Craft/United "turns Congressional mandate, if not on its head, than on its Television, San Francisco; Edward Reilly, McGraw -Hill side," he told Gregory Christopher, who argued case for Broadcasting, New York; Skip Finley, wKYS(FM) Washington; FCC. Wald and Buckley wondered whether same benefits Edward Aiken, WTOG -TV St. Petersburg, Fla.; Robert Davis, could not have been gained without waiver or with more whether KMTR -TV Eugene, Ore.; Jack Moffitt, KTVD -TV Englewood, limited waiver. Christopher argued that decision on of Colo.; Alan Harris, KUGR(AMJ-KYCS(FM) Green River, Wyo.; to grant waiver came down to balancing risk against of Steve Downes, WISN(AM)- WLTO(FM) Milwaukee; Charles Blake, benefits. Having concluded that benefits far outweigh risk W(KY -AM-FM Evansville, Ind.; Robert Butler, WPTF-TV Raleigh, waiver as "attentuated" by limits and conditions attached N.C.; Houston Pearce, wrvG -FM Tuscaloosa, Ala., and Alan to it, not to grant waiver would have been "inconsistent" Box, EZ Communications, Fairfax, Va. with public interest. Washington attorney Bruce Solder, rep- resenting NCTA, argued that GTE waiver was "trojan horse" that, if not overturned, would lead to rash of requests

Broadcasting May 14 1990 80 for similar waivers. Also, he said, FCC failed to show nexus RAB's Potash says radio is booming between benefits and waivers. Decision is expected this summer. The media explosion and skyrocketing costs of advertising are making radio exceedingly attractive to media buyers, Comic Andrew Dice Clay found himself in swirl of controver- Radio Advertising Bureau President Warren Potash told a sy, not to mention free publicity, as group of radio broadcasters and investors last week in New regular Nora Dunn and musician Sinead O'Connor, originally York. Citing statistics that show radio's total slice of the scheduled as Saturday's musical guest, boycotted last advertising pie to have measurably increased in 1989, Potash week's show in protest of Clay's appearance as SNL host. said radio was poised to make major inroads on TV's and Both Dunn and O'Connor expressed belief that Clay's mate- newspaper's total advertising share. Addressing attendees rial is disrepectful to women. O'Connor was replaced by of Investing in the American Radio, a seminar sponsored group Spanic Boys, making first network appearance, At by BIA Publications and Duncan's American Radio, Potash week's end, both National Organization for Women and Gay compared radio's audience stability and loyalty with wild and Lesbian Alliance Against Defamation had reportedly fluctuations in the visual and print media. issued statements supporting performers' actions, connect- "Radio is the most cost effective medium on the planet," ing Clay's act to possible violence against minorities. Clay Potash said, claiming the 1990's will be "the new golden age also canceled scheduled appearance on Joan Rivers' show of radio." He said that radio "might be going into a period it Thursday morning. Dunn's action reportedly caused rift be- has never seen, even though it really has nothing to do with tween her and other SNL cast members, who didn't know of any of us." He backed up his claims by quoting recent her intention to boycott prior to public announcement. research reports and media studies, specifically blaming-or crediting -the video boom of the 1980's as wreaking havoc National Cable Television Association, in comments filed with on American media habits. FCC last week urged agency to adopt proposed rules "Over the last 10 years the number of TV stations in the changes aimed at making it easier for wireless cable operators U.S. has grown from 734 to 1,088," Potash said. "In that to aggregate channels and at improving quality of their ser- same time we've seen the clutter of network TV spots in- vice. Wireless cable uses a mix of 2 ghz microwave channels crease 50 %. In 1980 3% of American households owned (MDS, OFS and ITFS) to broadcast cable programing to VCR's; now 70 million are in use. In 1980 there wasn't a subscribers. "All in all, a regulatory environment that allows single video rental store in the country; now more than 3.3 MDS operators to ultilize microwave frequencies in a more billion videos are rented annually. In New York alone, more efficient and less burdensome manner will maximize MDS than 900 movies are shown on TV in the course of a week. technology and enhance overall video competition." Howev- No wonder television is in trouble." er, NCTA opposed certain specifics, principally crossowner- According to Potash, newspapers face an even tougher ship ban prohibiting cable operators from owning or using battle. "Since 1970, household penetration has dropped from OFS or MDS channels in cable franchise area. Ban is unwar- 98% to 65 %. Daily newspapers are going out of business at ranted, it said. "There is no known evidence that cable the rate of one every 10 weeks, and only 14 dailies are systems have intentionally or unintentionally impeded com- showing measurable positive growth. Forbes says that cir- petition by warehousing or underutilizing MDS spectrum," culation is so low and ad rates are so high that it is not worth it said. advertising in newspapers-and many major clients are looking to take their budgets elsewhere." Predictably, Pot- Defense Advanced Research Projects Agency (DARPA) has ash said the best place for these clients to direct their dollars awarded 15- month, $992,115 contract to Magnascreen is radio. "In 1932 Americans spent three hours a day with Corp., Pittsburgh, to develop large, flat -panel high- definition radio," he said. "In 1990 they still spend three hours a day. television screen using variation of active matrix liquid crys- Newspapers, television, and networks can't make that state- tal display technology currently used in consumer pocket ment. If radio can continue to match the needs of its listen- color TV sets. Over past six months DARPA has made ers with the needs of advertisers, we'll see business like research agreements totaling nearly $14 million with several we've never experienced it before." companies as part of $30 million program to encourage U.S. development of HDTV displays, organized by DARPA former director, Craig Fields. Magnascreen agreement is first an- interest in WTLZ(FM) Saginaw, Mich. Taylor heads Taylor nounced since Fields's reassignment to other duties within broadcasting, licensee of WIKS -FM New Bern, N, C. and WACT- AM-FM Ala. It WOBZ -FM Defense Department (BROADCASTING, April 30). Tuscaloosa, is buying Fort Valley and WWGS(AM)-WSGY(FM) Tifton, both Georgia. Thobun -Van Huss and Associates brokered. NAB President Eddie Fritts left for Europe last Sunday for 12- day trip to promote existing NAB convention and explore pos- Americom Radio Brokers sibility of co- hosting European conference. is also announced last Friday (May 11) Fritts appointment speaking at conferences in London and Luxembourg. He of Ed Kiernan, vice president and general man- ager of WCBS(AM) and John Abel, executive VP for operations and their wives New York, as new investment broker based in Washington. will meet up in Luxembourg with NAB Joint Board Chair- man and his wife who are already in Scotland. Group will also head to Montreux to discuss with others idea Pioneering woman radio and television journalist, Pauline of holding conference there. Also part of contingency is NAB Frederick, 84, died May 9 of heart attack at Lake Forest (Ill.) international consultant, Bill Haratunian. He and Abel will Hospital. After graduating from American University, Wash- visit Geneva for meetings with European Broadcast Union ington, she started her career with The Washington Evening and International Telecommunications Union officials. Star in 1931, interviewing diplomats' wives when they were in Washington. Moving to radio reporting, Frederick joined Mohr -Engledow Broadcasting sold WCTW(AM)- WMDH(FM) New ABC News, then moved to NBC News in 1953 to begin 21- Castle, Ind.. to WTL Inc. for $2.6 million. l;lohr- Engledow is year tenure as its United Nations correspondent. After her headed by K. Stephen Mohr. WTL Inc. is headed by Stephen retirement from NBC, Frederick worked at National Public Taylor, Donald L. Wiggins and John A, Linch, and has Radio as foreign affairs commentator.

Broaocasung May 14 1990 81 C O M M I T T E D T O T H E F I R S T A M E N D M E N T & T H E F I F T H E S T A T E

1 l a0 la SLR

Bravo really be only for half that. The network won't be up to I81/2 hours of programing until fall, and the FCC should have The cluster of stories about the fall and summer TV seasons that rewritten the rules for everyone by the first of the year. leads this issue brings a number of thoughts to mind, but Both Fox and the FCC are on a roll, fin -synwise and other- foremost the realization that great things are happening for the wise. Here's to momentum. home viewer because of the competition driven by media evolu- tion. This won't be the first summer that the four major net- Fair share works have programed new product among the reruns, but it appears to be the most intensive. And the willingness of all four The Radio Music License Committee has sent out letters to to dare in prime time this fall just might raise all their boats. stations requesting contributions. The committee is preparing to Wherever all those programs get viewed in the long run-which negotiate a new performance license contract with ASCAP (the is to say, whether over the air or on cable- there's a resurgence current contract runs out Dec. 31, 1990). If past is prologue, the going on in broadcast TV. Stay tuned. negotiations could be protracted and expensive. One perfor- mance that should not be repeated, however, is the radio indus- try's no pay -slow pay history when it comes to helping foot the A fighting chance bill for negotiations that save them millions of dollars by keep- ing in check proposed fee increases. There were some who thought the Iron Curtain would fall before Unless we're missing the FCC got around to doing something about the comparative something, the request is a pretty straightforward one. The stations that renewal process. Well, it didn't take that long, but the commis- benefit from the commit- tee's efforts is, any station that plays sion has taken another step toward equity for both present and -that ASCAP- covered music defray would -be broadcasters. -should help the cost of securing a fair license payment. The big stride was taken in March 1989, when the commis- For those who may have misplaced the address, checks (the sion limited payoffs in comparative renewal cases to reimburse- RMLC suggests 2% of the annual ASCAP fee) should be mailed ment of reasonable expenses. It was a magic ruling, in that it not to the Radio Music License 888 Seventh only solved the resolution of those cases but virtually ended the Committee, Avenue, 40th Floor, New York, 10106. filing of such challenges in the first place. If anyone ever needed N.Y. proof that most such challenges were blackmail and shake- downs, the record since March 1989 will suffice. Broadcaster's broadcaster Now the FCC has extended that principle to comparative The sun over Southern California must have seemed dimmer last cases for new facilities, again discouraging those who would not week, acknowledging the death of Elton Rule, who for so many be broadcasters themselves but would profit from the ambitions years exemplified broadcasting at ABC. As this page has noted of those who would be. This action, like its predecessor, not before, his was a class act, and one that reflected to the credit of only goes to fairness but contributes to the sanity of those who all in broadcasting. used to be driven crazy by the inequity of it all. It's little enough This page's first recollection of Rule dates to the 60's, when a picnic to be a broadcaster in any part of the industry these he was general manager of KABC -TV Los Angeles. The occasion days; it's worse still to be vulnerable to attack by the bottom is lost to time, but we'll never forget how he seemed to stand feeders who try to make their living on the margin. somehow taller than the proceedings, and to project a forceful- So, while some things continue to get harder on the broadcast ness that touched all present. side of the dial, some things get better. Broadcasters have the Rule went on to become president of ABC, and to preside FCC to thank for still one more. over that network's finest years. His tenure at ABC already seems like a far more innocent time, with the principal competi- tion two other networks and one's own record earnings of the Coming to grips with fin -syn year before. But he never retired, turning from the thick of it on The cork is out of the bottle on fin -syn. In granting Fox the programing/business side to the thick of it in television and cable investing. Broadcasting a limited waiver on the financial interest and syndication rules, the FCC acknowledged the new reality that Elton Rule will not only be missed but remembered. has come to surround that issue: that it's a new ball game with new players. Among other things, the FCC raised the bar for exclusion from fin -syn burdens. Not much, concededly, but in increasing 'lova MUSIC from 15 to 181/2 the number of hours a network might program STATION outside the rules the FCC further encouraged the creation of new broadcast networks to compete with the big three. And as surely as night follows day, it hastened creation of the fifth network that will inevitably follow Fox into the arena. Good news all around for what some still call free, over-the -air TV. The FCC also granted a waiver to Fox affiliates to program in the access time period -a waiver from the prime time access rule -thus continuing in place the advantage they hold over affiliates of the big -three networks. That can't last long but is in the spirit of not discouraging new growth in the marketplace Drawn for BROADCASTING by lack Schmalz while the policymakers figure out what to do overall. 'WWu.R just announced that you won their bumper sticker Indeed, although nominally for a year, the Fox waiver may contest!"

Broadcasting May 14 1990 82 On June 4th, we'll give you the bita

A Special Report on Business and Finance.

We'll chart: Our annual list of the Top 100 companies in communications and related businesses. We'll zero in on: Credit and insurance companies and their positions in media financing. We'll update: The continuing fascination connected with highly leveraged transactions.

Broadcastingo Space reservations and copy closing: May 25

For details on this Special Report or space reservations in Broadcasting Abroad and the Broadcasting Yearbook 1991, call any of the numbers listed below

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