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Home , Andrew Ferguson, Bill Kristol, Contributing editor, Eric Alterman, Fred Barnes (journalist), Irwin Stelzer

“THE ORACLE OF AMERICAN POLITICS” — , CNN

…don’t settle for less. POSITIONING STATEMENT

The Weekly Standard…don’t settle for less.

Through original reporting and prose known for its boldness and wit, and weeklystandard.com serve an audience of more than 3.2 million readers each month. First-rate writers compose timely articles and features on politics and elections, defense and foreign policy, domestic policy and the courts, books, art and culture. Readers whose primary common interests are the political developments of the day value the critical thinking, rigorous thought, challenging ideas and compelling solutions presented in The Weekly Standard print and online.

…don’t settle for less. EDITORIAL: CONTENT PROFILE

The Weekly Standard: an informed perspective on news and issues.

18% Defense and 24% Foreign Policy Books and Arts

30% Politics and 28% Elections Domestic Policy and the Courts

The value to The Weekly Standard reader is the sum of the parts, the interesting mix of content, the variety of topics, type of writers and topics covered. There is such a breadth of content from topical pieces to cultural commentary. , Editor

…don’t settle for less. EDITORIAL: WRITERS

Who writes matters: outstanding political writers with a compelling point of view.

William Kristol, Editor Supreme Court and the White House for the Star before moving to the Sun, where he was the national In 1995, together with and political . From 1985 to 1995, he was , William Kristol founded a senior editor and White House correspondent for The new magazine of politics and culture New Republic. named The Weekly Standard. One of ’s leading political analysts and Barnes appears regularly on the Channel. From commentators, Kristol regularly appears on Fox News 1988 to 1998 he was a regular panelist on the Sunday and other Fox News programs. McLaughlin Group. He has also appeared on Nightline, Meet the Press, Face the Nation, and the NewsHour with Before starting The Weekly Standard, Kristol led the Jim Lehrer. He has written for numerous publications, Project for the Republican Future. Prior to that, he served including The Journal. as chief of staff to Vice President during the George H.W. Bush administration and to Secretary of Education under President Reagan. Terry Eastland, Publisher Before coming to Washington in 1985, Kristol taught Terry Eastland has been publisher of The politics at the University of and Harvard’s Weekly Standard since 2001. He was School of Government. publisher of from Kristol co-founded the Project for 1997 to 2000, and editor of Century (PNAC) with . He is a member of MediaCritic from 1993 to 1997. During the board of trustees for the Institute for the 1990s he was resident scholar at the Ethics and Policy Research, and a director of the Foreign Policy Public Policy Center, where he wrote Energy in the Initiative. Executive: The Case for the Strong Presidency (1992). During the Reagan presidency, he served as Director of Fred Barnes, Executive Editor Public Affairs for the Justice Department. Before that he worked for including The Union Fred Barnes is a co-founder of The Weekly and The Virginian-Pilot in Norfolk, Va. Standard. After earning a B.A. from the University of , he spent several His books include Counting by Race (1979), Ethics, years with The Charleston News and Politics, and Counsel (1989), Religious Courier in Charleston, South Carolina. He Liberty in the Supreme Court (1993), and Freedom of joined the Washington Star in 1979. Barnes covered the Expression in the Supreme Court (2000). He has written

TWS editors know Washington, know politics and have demonstrated a capacity for sensible argument and analysis. David Brooks,

…don’t settle for less. EDITORIAL: WRITERS for a variety of publications, including The Wall Street Christopher Caldwell, Senior Editor Journal, Commentary, The American Spectator, The New Christopher Caldwell has been with The Criterion, , , The Wilson Weekly Standard since its inception in 1995. Quarterly, and . He writes a weekly column for the and has contributed to Slate. His , Literary Editor essays and reviews appear in the Philip Terzian has been Literary Editor of The Times, , and the Washington Post. Weekly Standard since 2005. He has been a since the early 1970s: Reporter Victorino Matus, Senior Editor and editor at the Anniston (Ala.) Star, Victorino Matus is a senior editor at The Weekly , and US News & World Report; Standard. He has been with the magazine since 1996 assistant editor of The New Republic; assistant editorial and has written on a variety of subjects, including military page editor at the ; associate editor of history, German politics, pop culture, and food and drink. the Lexington (Ky.) Herald; and editor of the editorial His work has appeared in The Weekly Standard and in pages at The Providence Journal. During 1978–79 he other publications, including , National was a for Secretary of State . Review, , the , the For 19 years Terzian wrote a syndicated column for the Wall Street Journal, Washingtonian magazine, and the Scripps-Howard news service, He was a Pulitzer finalist Washington Post. He has also provided commentary for for commentary, has reported from a dozen foreign CNN, C-SPAN, NPR, and the BBC. Vic is a graduate of countries, and has been a contributor to The Wall Street Georgetown University. He is currently working on a book, Journal, , Harper's, The American Vodka: An Illustrated History for Lyons Press due out in Spectator, the Times Literary Supplement, and other 2014. He can also be found at vicmatus.com and on publications. He has been a Pulitzer juror and media @VictorinoMatus. fellow at the at Stanford. Lee Smith, Senior Editor Andrew Ferguson, Senior Editor Lee Smith is a senior editor at The Weekly Standard, Before joining TWS in 1995, Andrew where he writes on foreign affairs, national security and Ferguson was senior editor at the . He has lived and studied in the Middle Washingtonian magazine. He has been a East and travels extensively to report on regional issues, for Fortune, TV Guide, and from , Egypt, Lebanon and Syria to the Persian Gulf. Forbes FYI, and a contributing editor to A fellow at the Washington, DC-based , Time magazine. He has also written for Foundation for Defense of Democracies, Smith is the , New York, The New Republic, the Los author of The Strong Horse: Power, Politics, and the Angeles Times, the Washington Post, and other Clash of Arab Civilizations (Doubleday, 2010). He is a publications. In 1992, he was a White House frequent guest on radio and television in the United speechwriter for President George H.W. Bush. States and the Middle East.

A collection of his essays, Fools Names, Fools Faces, was published by Atlantic Monthly Press in 1996, and Land of Lincoln was released by Grove/Atlantic in 2007.

…don’t settle for less. EDITORIAL: WRITERS

Mark Hemingway, Senior Writer Stephen F. Hayes, Senior Writer

Mark Hemingway has written for The Wall Street Journal, Stephen F. Hayes is author of “The MTV.com,The New York Sun, The Johns Hopkins Journal Connection: How al Qaeda’s Collaboration of American Politics and numerous other publications. with Has Endangered Prior to joining The Weekly Standard, he worked at The .” A graduate of Columbia , National Review, Market News University Graduate School of International, The American Spectator and USA Today. He and DePauw University, Hayes was a senior has appeared on C-Span’s Washington Journal, CNN, writer for ’s Hotline. He also served for six MSNBC, Fox News and National Public Radio’s All Things years as Director of the Institute on Political Journalism at Considered. He was the recipient of a Gold Award Georgetown University. His work has appeared in the New journalism fellowship from the Phillips Foundation in York Post, , Salon, National Review, 2003 and was a Global Prosperity Initiative fellow at the and Reason. He has been a commentator on CNN, The Mercatus Center at George Mason University in 2003 McLaughlin Group, the Fox News Channel, MSNBC, and 2004. CNBC, and C-SPAN.

Matt Labash, Senior Writer Jay Cost, Senior Writer Before joining the Standard in ’95, Labash Jay Cost writes the twice-weekly “Morning Jay” column worked for the Albuquerque Monthly, for The Weekly Standard and was previously a writer for Washingtonian Magazine, and The RealClearPolitics and a popular political blogger. Cost American Spectator. In 2002, Labash was received a BA in government from the University of selected by Columbia Journalism Review Virginia and an MA in political science from the University as one of “Ten Young Writers on the Rise.” Labash of Chicago. His most recent political book, Spoiled graduated from the University of New . Rotten, was published by Harper Collins in May. “ of The Weekly Standard is consistently one of the best magazine writers in the country,” David Kelly Jane Torrance, Assistant Brooks, editorial columnist for wrote in his December 25, 2007 column. Brooks named Kelly Jane Torrance is assistant managing editor of The Labash as one of the winners of the “Sidney Awards” — Weekly Standard. She is also the film critic for The the columnist’s annual naming of the articles he Washington Examiner. Her work has also been published considers the best of the year. in, among other venues, the Los Angeles Times, Philadelphia Inquirer, San Diego Union-Tribune, Fort Jonathan Last, Senior Writer Worth Star-Telegram, New York Sun, National Review, Reason, and the New Criterion. She appears regularly on Jonathan V. Last has written for The the Channel. A native of Canada, she holds Wall Street Journal, The Los a in Honors Philosophy from the Angeles Times, The Washington University of British Columbia. Post, The New York Post, Salon.com, Slate, The Washington Times, The , and other publications. He has appeared on CNN, Sky News, and the Fox News Channel.

…don’t settle for less. EDITORIAL: WRITERS

Michael Warren, Reporter National Review. Her book reviews have appeared in The Weekly Standard, National Review, the Washington Michael Warren joined The Weekly Standard in 2010, Times, and the Washington Post. She is the author of two where he reports on politics and government. A graduate biographies, Washington and Alexander Hamilton: An of Vanderbilt University, he has been published in the Washington Times, National Review Online, and the Intimate Portrait. Washington Examiner. He contributed to the 2010 book, Proud to Be Right. He has appeared on television and Irwin M. Stelzer, Contributing Editor radio, including C-SPAN, and is a 2012 Phillips is a senior fellow and director of Hudson Foundation Robert C. Novak journalism fellow. He lives in Institute’s economic policy studies group. Prior to joining Arlington, Virginia. in 1998, Stelzer was resident scholar and director of regulatory policy studies at the American P.J. O’Rourke, Contributing Editor Enterprise Institute. He also is the U.S. economic and P.J. O’Rourke has established himself as America’s political columnist for The Sunday Times (London) and premier political satirist. He is the best-selling author of The Courier Mail (), a member of the Advisory 16 books. A savvy guide to national and world affairs, Board of The American Antitrust Institute and a member O’Rourke has written for such diverse publications as Car of the Visiting Committee of the Harris School of Public & Driver, PARADE, House and Garden, Automobile, Policy Studies at the . Forbes FYI, Monthly and , where he was the foreign-affairs desk chief for 15 years. He is , Contributing Editor the H.L. Mencken Research Fellow at the in Washington, DC. Mary Katharine Ham is a video producer and writer for ’s Daily Caller and hosts a morning radio , Contributing Editor show on 630 WMAL in Washington, D.C. A Fox News contributor, she appears weekly on Bill O’Reilly’s Fox News Winner of the Pulitzer Prize and named by The Financial program, and frequently contributes to other Fox News Times as the most influential commentator in America, shows, such as “ with ” and Charles Krauthammer has been honored from every part “America’s .” She previously worked for of the political spectrum for his bold, lucid and original .com and . writing — from People for the American Way (which presented him its First Amendment Award) to the (which awarded him their first $250,000 Matt Continetti, Contributing Editor Bradley Prize). is a recent graduate of Columbia Since 1985, Krauthammer has written a syndicated University. He joined The Weekly Standard in 2004. He is column for The Washington Post for which he won the the author of The K Street Gang: The Rise and Fall of the 1987 Pulitzer Prize for distinguished commentary. It is Republican Machine (Doubleday, 2006) and The published weekly in more than 240 newspapers worldwide. Persecution of : How the Elite Media Tried to Bring Down a Rising Star (Sentinel, 2009). A 2008 Noemie Emery, Contributing Editor Phillips Foundation Journalism Fellow, his articles and Noemie Emery is a Washington journalist who writes reviews have appeared in The New York Times, The Wall regularly on culture and politics for The Weekly Standard Street Journal, The Washington Post, The Los Angeles and also writes for Commentary, Women’s Quarterly, and Times, and The Financial Times.

…don’t settle for less. EDITORIAL PROFILE: CONTENT ENGAGEMENT

Benefit from reader engagement with The Weekly Standard.

Readers of the magazine and weeklystandard.com share our intellectual curiosity about politics and value our efforts to think deeply about the toughest issues. Our readers say, according to independent researchers, that what sets TWS apart from other publications and websites are the following:

Quality Associated with Point of View; it has one • Well-written and articulate • Conservative arguments and • A stable of highly respected • Bill Kristol ideas writers • Fred Barnes Influence; unique beliefs • Content expertly curated • Matt Continetti and values define TWS and motivate actions Thought-provoking • Matt Labash • Andy Ferguson • In Congress, in the media, in • Original Washington and nationwide • Unconventional • Steve Hayes • Bold • Philip Terzian • Passionate The Weekly Standard keeps people engaged. P.J. O’Rourke

…don’t settle for less. CIRCULATION: PRINT AUDIENCE PROFILE

Access the influence and affluence of The Weekly Standard’s print audience.

Our brand quality speaks to culture, the arts, and the finer things in life as reflected by our subscribers, who earn very high incomes, are highly educated, well-read and travelers.

Readership Male 74% Female 26% Mean age 60 Education College Degree or more 86% Post Graduate Study or Degree 51% Occupation Chief Executive Officer 27% Senior Management [C Suite] 42% Professional/Managerial 86% Affluence Mean HHI $284,000 Net worth $2 million+ 43% Net worth average $2.67 million Investments $1 million to $1.99 million 41% $2 million to $2.99 million 24% $3 million+ 18% Pro-active Contacted elected official 56% Donated to a political campaign 74% Took active role in civic issue 25% Active for political candidate 16% Served on charitable board 24% Wrote or emailed a or magazine 27% Annual amount donated to charity $1 billion+ Influence Keeps me informed on issues 96% important to me Influences my opinions about political 90% and economic issues Provides information available from 90% no other source Engagement Read 3 out of 4 issues 80% Time spent reading each issue 1.8 hours Subscriber 5 years+ 76% Readers per copy (2.1) 218,400

Affluent U.S. Adult (HHI $100,000+) Index = 100

…don’t settle for less. CIRCULATION: ONLINE AUDIENCE PROFILE

Reach a new group of readers on weeklystandard.com.

With 25% of our subscribers visiting our site regularly and 2.86 million unique visitors a month, weeklystandard.com greatly expands the consistently engaged, affluent audience delivered in our print publication.

Readership Male 77% Female 23% Mean age 59 Education College Degree or more 81% Post Graduate Study or Degree 42% Occupation Chief Executive Officer 27% Senior Management [C Suite] 42% Professional/Managerial 86% Affluence Mean HHI $284,000 Net worth $2 million+ 43% Net worth average $2.67 million Investments $1 million to $1.99 million 41% $2 million to $2.99 million 24% $3 million+ 18% Pro-active Contacted elected official 27% Revised an opinion on or acted on 52% pending policy or legislation Shared an article from the site 55% Discussed political issue with others 66% Read more about a subject covered on the site 62% Influence Keeps me informed on issues 96% important to me Influences my opinions about important issues 95% Provides information available from 94% no other source Engagement Recommend the site to my colleagues and 96% friends Site visitors — weekly or more frequent 45%

…don’t settle for less. CIRCULATION: DC SELECT

More readers and reach in the DC market than any other opinion magazine.

Total print circulation 104,682

DC Metro (paid) 6,537

DC Super Target* 9,379

Total DC 15,916

*DC Super Target details

Senate and House politicians 4,260

Political staff and subcommittees 200

White House, Cabinet and Federal 1,000

Government — state and local 694

Lobbyists/Law firms 225

NGOs 50

Think tanks, research organizations, educational 500

Embassies 50

Media 400

Academicians 150

Investment Bankers/Analysts/Economists 100

Trade and Professional Associations 750

Top Management — includes C-level 1,000

Washington’s opinion leaders are reading The Weekly Standard. PR Week

…don’t settle for less. MARKETING: PROGRAMS

Online Programs

Influencing the big debates weeklystandard.com: fills an increasingly important role in the world of bite-size for almost 20 years. news and noise — we dissect, break it down, and through careful study, we Start your own conversation with our audience. The Weekly deliver thoughtful analysis with updates and original content throughout the day. Standard understands, values, and invests in marketing solutions The site averages 3 million Unique for our clients. Choose from an array of high impact opportunities Visitors per month. to make your advertising more cost- and reach-effective. Geo-targeting and Testing: optimize Our experienced sales team offers strategic solutions ranging from campaign efficiency with A/B split testing or a city, state or regional display buy on print, online custom communications and events to online tools weeklystandard.com. and custom research. We work to create innovative marketing Featured Sponsorship: inquire about packages that deliver your message in person, in print and online. special placement on weeklystandard.com. Let us help you leverage a multi-platform program to: Content Category Preferential • Drive key messages Display: as visitors view and search online content, ads associated with • Increase brand awareness related key words and categories display on the associated article pages and • Connect with influencers search results. • Deepen engagement The Weekly Newsletter: written by Jonathan Last, Senior Writer, this weekly • Drive traffic with measurable outcomes e-Newsletter sent to over 50,000 readers [opt-in] provides original content and is an • Drive sales excellent way to reach your audience with timely messages.

Print Programs Daily Standard Newsletter: a daily The Weekly Standard: reach our subscribers who value the content because update from weeklystandard.com. it is original, well-written, timely and thought-provoking. Email Marketing: reach 110,000 readers and prospects who opt-in to DC Select: deliver your message to Capitol Hill [9,000+] or to and receive The Weekly Standard daily and greater metropolitan DC [23,000+]. Print buy, client-directed editorial cover weekly e-Newsletters. wrap, insert available. Microsite: an interactive microsite Custom Content: Stretch the marketing budget with cover wraps, inserts, hosted on weeklystandard.com can tell special sections, advertorials and/or reprints. your story and/or communicate a corporate message or advocacy position.

Observers from both sides of the debate Events: anchor or enhance a campaign with one or more live or virtual events acknowledge that The Weekly Standard has developed exclusively to support your been setting the agenda. marketing objectives. The New York Times

…don’t settle for less. MARKETING: VALUE PROPOSITION

Your advertising initiative + the power of The Weekly Standard.

• Remarkable Loyalty — more than two-thirds of our readers have read TWS ten years or more • Commitment to Quality — even those readers of different political views recognize our commitment to quality of writing in print and online • Relevant Content — independent research affirms readers embrace the breadth and depth of topics covered in The Weekly Standard • Growing Audience — print circulation is over 100,000 [225,000 with pass-along] and 2.1 million unique online visitors monthly • Highly Engaged with a Trusted Source — readers spend almost two hours a week reading The Weekly Standard, their first choice for being informed on politics and analysis • Affluence — above average household income and net worth • Influence — The Weekly Standard influences the influencers, creating an ongoing dialogue with your constituents • Added Exposure — The Weekly Standard writers appear regularly at events, and on radio and television • Productive Partner — multiplatform; numerous channels to connect with our community of readers • Effective — The Weekly Standard delivers a desirable audience of political and business influencers

The magazine speaks directly to and for power. Reader for reader, it may be the most influential publication in America. The Nation’s Eric Alterman quoted in The New York Times

…don’t settle for less.

ADVERTISING: MECHANICAL REQUIREMENTS

Ad Dimensions

Full Page Bleed Full Page Full Page Spread Bleed Full Page Spread Trimmed: 8" x 10.5" 6.75" x 9.937" Trimmed: 16" x 10.5" 14.75" x 9.937" Bleed: 8.25" x 10.75" (Non-bleed) Bleed: 16.25" x 10.75" (Non-bleed) (Bleeds .125" on all sides) (Bleeds .125" on all sides)

Half Page Horizontal Half Page Horizontal Half Page Horizontal Half Page Horizontal Spread Bleed Spread Bleed 6.75" x 4.5" Trimmed: 16" x 5.25" 6.75" x 9.937" Trimmed: 8" x 5.25" (Non-bleed) Bleed: 16.25" x 5.375" (Non-bleed) Bleed: 8.25" x 5.375" (Bleeds .125" left, right and bottom) (Bleeds .125" left, right and bottom)

One-Third Page Square One-Third Page Vertical Two-Thirds Page One-Sixth Page 4.433" x 4.433" 2.117" x 9.05" 4.433" x 9.05" Vertical: 2.117" x 4.433" (Non-bleed) (Non-bleed) (Non-bleed) Horizontal: 4.433" x 2.117" (Non-bleed)

Single Page Trim Size: 8" x 10.5" All color files must be CMYK format, with no RGB, LAB, or index-color elements, and must be at least 300 dpi (or pixels per inch). JPEG Single Page Live Area: 6.75" x 9.937" compression is not supported and should not be used in any elements. Images from websites that have been “up-res-ed” artifically to 300 dpi Two-Page Spread Live Area: 14.75" x 9.937" will be unprintable. Submitted PDFs should be pre-scanned for incorrect color, unsupported image resolution, or the presence of OPI or ICC tags.

…don’t settle for less. A D V E R T I S I N G : P UBLI C A T I O N S C H E D U L E

2014 Publication Dates

Ad & Material Ad & Material Cover Dates Close Dates On Sale Dates Cover Dates Close Dates On Sale Dates Dec. 31–Jan. 7 Dec. 19, 2012 Dec. 24, 2012 September 16 September 4 September 9 January 14 January 2 January 7 September 23 September 11 September 16 January 21 January 9 January 14 September 30 September 18 September 23 January 28 January 16 January 21 October 7 September 25 September 30 February 4 January 23 January 28 October 14 October 2 October 7 February 11 January 30 February 4 October 21–28 October 9 October 14 February 18 February 6 February 11 November 4 October 23 October 28 February 25 February 13 February 18 November 11 October 30 November 4 March 4 February 20 February 25 November 18 November 6 November 11 March 11 February 27 March 4 November 25 November 13 November 18 March 18 March 6 March 11 December 2 November 20 November 25 March 25 March 13 March 18 December 9 November 27 December 2 April 1–8 March 20 March 25 December 16 December 4 December 9 April 15 April 3 April 8 December 23 December 11 December 16 April 22 April 10 April 15 Dec. 30–Jan. 6 December 18 December 23 April 29 April 17 April 22 May 6 April 24 April 29 May 13 May 1 May 6 Artwork/Digital Requirements May 20 May 8 May 13 • Files must be flattened PDFxla or TIFF format. May 27 May 15 May 20 • All images should be 300dpi or higher at 100% of finished size. (No web images) June 3 May 22 May 27 • All images should be saved in CMYK mode, not RGB. June 10 May 29 June 3 • All text should be saved at 100% Black. June 17 June 5 June 10 June 24 June 12 June 17 Ad Submissions July 1 June 19 June 24 8MBs or less email to [email protected] or uploaded at www.directactionmedia.com/upload-ads/ July 8–15 June 26 July 1 July 22 July 10 July 15 8+MBs send via FTP July 29 July 17 July 22 ftp.directactionmedia.co m User: damads August 5 July 24 July 29 Password: Action2010 August 12 July 31 August 5 August 19 August 7 August 12 August 26 August 14 August 19 To advertise: 1.800.938.4660 or email September 2 August 21 August 26 [email protected] September 9 August 28 September 2

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