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The Latest Version of Newtek Lightwave™ 3D Animation Software Takes Your Art to the Edge

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The Latest Version of Newtek Lightwave™ 3D Animation Software Takes Your Art to the Edge Image courtesy of Chris O’Riley The latest version of NewTek LightWave™ 3D animation software takes your art to the edge. A complete palette of tools, LightWave 11 is professional, faster and way more powerful. TV. Film. Architectural visualization. Print. And Game development. Get incredible detail. Instancing. Flocking motion. Fracture. Bullet Dynamics. Virtual Studio Tools. HyperVoxels™ Blending. GoZ™ technology. Freedom to stretch your imagination. For real. ©2012 NewTek, Inc. All rights reserved. www.newtek.com 7OV[VÄUPZO 9LJVYKIYLHRPUN ,KNLVM`V\YZLH[HJ[PVU 0[»ZHJOHSSLUNL[VRLLWMHUZVU[OLLKNL @V\YH\KPLUJL VM[OLPYZLH[ZL]LY`ZLJVUKVML]LY`NHTL 3\JRPS``V\KVU»[ULLKHTHQVYSLHN\L @V\YIYHUK I\KNL[[VKLSP]LYUL[^VYRZ[`SLWSH`I` @V\YZ[VY` WSH`HJ[PVU4\S[PJHTLYHSP]LWYVK\J[PVU :SV^TV[PVUPUZ[HU[YLWSH`.L[P[HSS ^P[O[OL5L^;LR3P]L:WVY[Z*VTIV ;YP*HZ[LYHUK7SH`JVTIPULKKLSP]LY HUHɈVYKHISLTVIPSLPU[LNYH[LKZVS\[PVU MVY/+SP]LWYVK\J[PVU www.newtek.com/sm or call 1.800.368.5441 ;OH[»Z[OLILH\[`VM5L^;LR3P]L 7YVK\J[PVU,?;9,4,:VS\[PVUZ `V\JHUKLSP]LYV\[VM[OPZ^VYSK SP]L]PKLVJVU[LU[[V`V\YMHUZH[ KV^U[VLHY[OWYPJLZ5L^;LROLSWZ `V\IYLHR[YHKP[PVUNVTVIPSL[V [OL>LIHUKIL`VUK 5L^;LR0UJ(SSYPNO[ZYLZLY]LK^^^UL^[LRJVT First Word: The Tiny TV Transformer Review: LightWave 11 by Donetta Colboch, Director, Media Relations by William Vaughan The unfolding transformation in television is coming from a small, yet powerful source. Exploring the latest release of LightWave 3D reveals many powerful refinements. FIRSTWORD Page 5 Page 52 Make Your Own Transitions With Animation Store Creator EXCEPT Netherlands Visualizes Sustainable Living by Kris Gurrad by Claudia Kienzle A step-by-step guide to unleashing the power of high-quality animated transitions A visionary company develops a sustainable, ecologically balanced view of what THE TINY TV with ASC. can be with LightWave 3D. Page 6 Page 56 Certified for Success Iron Sky: Conquering the World, One Theater at a Time TRANSFORMER by Charles Quigley by Courtney E. Howard NewTek’s new TriCaster operator certification program will open doors for opera- A handful of animators unleash the power of LightWave 3D to create more than By Donetta Colboch tors and give the folks who hire them peace of mind. 140 shots for a new sci-fi film about invading Nazis from the moon. Page 10 Page 60 o matter how clearly we think we can predict the future, what really happens is usu- The X Factor Second Screen Experience Toy Design That Grabs Your Attention ally a surprise. Television is undergoing a transformation that not one media profes- by Claudia Kienzle by Courtney E. Howard sional, pundit or prognosticator saw coming even a few years ago. Producer Marc Scarpa is using TriCaster to help build a participatory fan A concept and design studio visualizes toy prototypes with LightWave 3D. N experience for The X Factor’s live online pre-show. Page 64 While most were looking at the ushering in of HDTV as the beginning of a grand new era in Page 12 Unfolding the World of Bunraku television, few imagined that it would be screens that fit in the palm of your hand that would A Rule To Live By by Courtney E. Howard shake the foundations of television. by B.A. Philips Origami Digital owner and VFX supervisor Oliver Hotz puts a LightWave 3D work- In television today, the “second screen” is the great transformer. The audience is now turn- WebStream Productions leverages TriCaster and the “90-20 Rule” to find success. flow in place for CG-laden Bunraku. ing to their laptop or netbook computer, media tablets like the Apple iPad or the ubiquitous Page 16 Page 70 smartphone — found in the pockets of consumers worldwide. These new screens are giving The Dream Rolls On Evolving Artist[ry]: One Man, One Tool viewers immediate access to breaking news, photos, video clips and other content they are by Cathy Sherman by Courtney E. Howard unable to see on traditional TV. The John Lennon Educational Tour Bus is taking its message worldwide on the Web. Animator and illustrator Chris O’Riley owns his craft with LightWave 3D. Page 20 Page 74 The Nielsen Company released data in October 2011 revealing that 40 percent of tablet Extreme Exposure Last Word: So Much More Than A Show and smartphone owners use the devices while watching television. The Nielsen findings by Kevin Mortimer by Andrew Cross, CTO, NewTek also revealed that 29 percent of tablet owners looked up information related to the TV The St. John Television Network is building an audience online and on TV with In the 21st Century, there’s far more to making television than producing on-air product. program they were watching online, and 42 percent visited social networking sites during TriCaster. Page 78 the show. Page 27 It’s no wonder that so many traditional video producers are transforming their shows into VOLUME 3 - NUMBER 1: 2012 | NEWTEKMAGAZINE.COM Teaching Teen “media productions” and themselves into “media publishers.” They realize that television is by Adora Svitak EDITOR-IN-CHIEF no longer just about the show. It’s about viewer engagement that transcends the split-second A 14-year-old Washington State girl finds she can take her educational message Donetta Colboch to other kids online. [email protected] decision whether to change the channel. It’s about reaching out to viewers through show- Page 30 related websites, social media like Facebook and Google+ and even Twitter. It’s also about CREATIVE DIRECTOR/DESIGN NewTek at NAB 2012 Killer Kite Productions | killerkite.com monitoring messages from viewers and integrating their thoughts and ideas into the TV show, by K. T. Reeder many times as it’s unfolding. NewTek will present three new integrated production powerhouses at this year’s PHOTOGRAPHERS broadcast conclave in Las Vegas. Phil Cassell, Tyler Nguyen, Guillaume Gaudet, Jessica Chou, Sulinh LaFontaine This type of viewer engagement doesn’t end when the show does. Today’s media publish- Page 32 ers package unaired material, organize online chats and tease the next on-air show for hours CONTRIBUTING WRITERS Don Sperling Sounds Off Donetta Colboch, Kris Gurrad, Charles Quigley, Claudia Kienzle, and hours after the television show ends. B. A. Philips, Cathy Sherman, Kevin Mortimer, Adora Svitak, by O. J. Zukerman Consider the implications of this enhanced engagement. Not only does this second K. T. Reeder, O. J. Zukerman, James Lynch Jr., Courtney E. Howard, William The man responsible for the media operation of the New York Giants talks about Vaughan, Andrew Cross screen programming strengthen the underlying television show, but it also creates impor- building fan involvement with the team by tapping the potential of social media tant, new revenue opportunities that no one imagined a few years ago. Best of all, since and online video. Readers are invited to submit stories and story ideas via email to Donetta Col- Page 37 boch: [email protected]. younger viewers tend to engage in “second screening,” as one pundit has described it, these revenue sources are likely to only grow bigger with time, as more young people pick Ultra-Sound Medicine NEWTEK CONTRIBUTORS by Charles Quigley Carter Holland, EVP, Worldwide Marketing up the tablet and tune in. Brandon Winchester, M.D., trains anesthesiologists worldwide in a specialized Philip Nelson, SVP, Artist and Media Relations In this edition of NewTek Magazine, you will find many stories about media publishers who Rob Powers, VP, Head of 3D Development technique via the Web. are tapping into the opportunity second screening offers. Some have taken their efforts to Page 43 Ellen Camloh, Product Marketing Manager the extreme; others are still finding their way. Still others don’t even have a TV show, but are NewTek 3Play 820 NEWTEK CORPORATE Tim Jenison, Founder tapping the power of Web streaming to build viewer engagement. by James Lynch Jr. Jim Plant, President and CEO The common thread among them is none can be regarded simply as a video producer. How one replay operator found success and reduced stress in the pressure Dr. Andrew Cross, CTO cooker of live sports production. Steve Doubleday, CFO They truly are media publishers distributing stills, video, text, graphics and other content Page 46 Chuck Silber, COO elements through Web streaming, websites and social media to better tell their stories and Monumental Maneuvers Copyright ©2012 by NewTek, Inc. All rights reserved. Reproduction in whole attract and hold the attention of their audiences. or in part, in print or on the Internet, without written permission is prohibited. by Courtney E. Howard TriCaster, 3Play, LightWave, IsoCorder, LiveSet, LiveText, SpeedEDIT and Time- Pre-visualization specialist Radical 3D taps LightWave 3D to take CG aerial dog- Warp are trademarks of NewTek, Inc. LightWave 3D is a registered trademark of fights to a new level for George Lucas’ Red Tails. NewTek, Inc. All other products or brand names mentioned are trademarks or Page 48 registered trademarks of their respective holders. Printed in the USA. Cover Image: Guillaume Gaudet. 4 | THE OFFICIAL CREATIVE RESOURCE FOR NEWTEK USERS www.NewTek.com 5 MAKE YOUR WITH ANIMATION OWN TRANSITIONS STORE CREATOR Editor’s Note: Since this article was written, NewTek has announced should animate from full white to full black with no transpar- tion Animation, select the drop-down menu and browse to find three new models of TriCaster, all of which offer Animation Store ency. The transition supports full transparency, so grayscale the transition animation on your hard disk. If you are using a cut Transition functionality. colors will be interpreted as semi-transparent areas in the frame instead, you can scrub the timeline to find a suitable frame eginning with TriCaster 850 EXTREME, NewTek has transition.
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