Kathryn Arnold [email protected] 323.610.2029

EVOLUTION AT SEA

Ø Evolution at Sea (EAS) produces heightened vacation experiences on cruise ships for alpha-influencers and music lovers to interact with global thought leaders, game changers and musical icons.

Ø Evolution At Sea is about creating a community of like-minded people who are up to making a difference on a global scale. A % of profits will benefit our philanthropic partners.

MARKET OPPORTUNITY

Ø EAS is a highly profitable business model in the $37.1 Billion Cruise Industry.*

Ø EAS is the only cruise on the market combining global thought leaders and speakers with Grammy level music targeting the $209 Billion LOHAS (Lifestyle of Health and Sustainability) market.

• The cruise industry is the fastest growing segment of the travel industry –7.2% annual growth rate since 2010. http://www.iceenterprise.com.

• A RadioInk.com article reported that the "Tom Joyner Fantastic Voyage" March 2013 cruise generated $6.6 million in revenue representing 30% ROI.*

BUSINESS ADVANTAGES

Ø EAS’s management team has produced over 51 full ship charters including the highly successful Rock Legends Cruise, The Superbowl and the 2016 Summer Olympics in Rio; over 150 Grammy affiliated concert events; and 15 global leadership conferences including Skoll World Forum, Endeavor Global and Tedx.

Ø Proprietary relationships with the cruise lines, talent and a national network of travel agents, mitigates the financial risks ensuring a high level of execution and sales.

Ø Projected 6+ cruises annually will build brand recognition, customer loyalty and consistent revenue.

Ø The financial results will provide the investor significant returns, multiplied over a 5-7 year period.†

* See P&L for single cruise in Appendix I † See 5 year projections p. 13

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TABLE OF CONTENTS ______

I. Concept Page 4

II. Industry Overview Page 5

III. The Competition Page 5

IV. Target Market Page 7

V. Management Team Page 7

VI. Marketing Strategy Page 9

VII. Sponsorship Opportunities Page 10

VIII. Foundational Partners Page 12

IX. Financial Information Page 13 a. Use of Funds Page 13 b. Revenue Generation Page 13 c. 5 Year Projections Page 14 d. ROI Page 14

X. Timeline Page 14

XI. Financial Mission Page 15

XII. Conclusion Page 16

Appendix II: Team Bios Page 17

3 I. THE CONCEPT

Evolution at Sea (EAS) produces heightened vacation experiences for alpha-influencers and music lovers to interact with global thought leaders, game changers and musical icons. Within an intimate setting on a magnificent cruise ship, Grammy level music and leading edge content will inspire social transformation and large-scale impact so participants will be prepared to take action once at home. Think global leadership conference meets music festival at sea.

Under the stewardship of icons such as Richard Branson and Deepak Chopra, and inspiring music by artists such as Will.I.Am, , and Sarah Mclachlin, participants will be inspired, entertained and empowered while having the time of their life at sea. EAS takes the successful cruise model and takes it to a new level by integrating music into each phase of the programming.

The cruises include up to 20 musical performances in traditional and non-traditional venues (theatres, on deck, on the beach, impromptu, etc.), a dozen world class speakers and trainers, roundtable discussions, interactive forums, meet and greet cocktail events, and several exclusive parties for VIP passengers and entertainers—all aboard a floating universe with gourmet meals, daily fitness programs, workshops, high adventure and every other amenity a cruise can offer. Imagine…

“Day In the Life” on an EAS Cruise:

8:00 Wake up in a beautiful, exotic location surrounded by blue-green waters 9:00 Meditation &Yoga with Deepak Chopra 10:00 Breakfast with new friends and family 11:00 Interactive discussion with Richard Branson and Will.I.Am on the Power of Education, and Music’s Influence on Learning and Retention 12:00 Choice of discussions between “Business Innovation on Climate Change” or “Micro-Finance Programs in Developing Nations” 1:00 VIP excursion with Branson to one of Virgin Unite’s in country programs 5:00 Sunset Swim 7:00 Evening dinner 9:00 Main Stage Concert with Earth Wind & Fire 11:00 After hours session with John Legend in the Cigar Lounge

Your choice. Your style. Your vacation.

The programming, with its unique access to talent and sense of community, turns each cruise into a once in a lifetime opportunity for attendees—One they will want to repeat year after year. No cruise on the market brings together business, social impact and music to create this level of vacation experience.

4 EAS’ business model capitalizes on the growing popularity of entertainment cruises:

77.2% of agents say Specialty Cruising is a growing sales opportunity inside the total worldwide cruise industry, est. at $37.1 billion for 2014. Cruise Market Watch

Our 12 to 18 month marketing campaign becomes a tremendous asset for every partner involved. Together with our content marketing team, we will generate exposure and buzz on and offline during the months leading up to and after the cruise, turning our communication strategy into a powerful promotion and income generator.

EAS’ goal is to produce 6+ cruises annually in the U.S. and abroad, expand our product line to new target markets while building brand recognition and revenue growth. Our exit strategy is to sell the company to a cruise line or live event promoter within 5-7 years. ‡

Management is seeking to raise Capital of $3 Million in the form of a convertible note to secure talent, charter ship, launch operations, implement marketing/promotion activities and execute conference and music production for the first 2 years of the company, to include 2 cruises.

II. INDUSTRY OVERVIEW

The cruise/programming concept is a multi-million dollar idea. It combines a superlative travel experience with top entertainment. According to themecruisefinder.com, there are over 500 themed cruises listed at anytime, creating a $2 Billion addressable market in the U.S. alone. Music themed cruises range from a Soul Train Tribute Cruise, R Kelly Dance Cruise, Steam Punk, The Law of Attraction and the ultimate Smooth Jazz Cruise with Natalie Cole. These cruises are extremely successful and can sell out in 1-4 weeks and often more than 1 year in advance.§

The cruise industry is the fastest growing segment of the travel industry –7.2% annual growth rate since 1990. http://www.iceenterprise.com

“About half of the people who go on a cruise for the first time take a themed cruise,” quoted Carolyn Spencer Brown, the editor in chief of Cruise Critic.

Participants come back year after year to enjoy their favorite music along with thousands of

‡ See Financials on p. 12,13,14 § Examples of year in advance sell outs include Dave Koz, Smooth Jazz, New Kids on the Block

5 other fans, in some of the most beautiful places in the world.

The NY Times “Cruise Issue” March 16, 2014 stated, “the cruise industry is an industry that shows no signs of slowing down.”

EAS will also access the “self-improvement market.”

The self-improvement market was estimated in 2012 to be worth $11.7 Billion, and is forecasted for average yearly gains of 5.5% from 2010-1014. MarketdataEnterprises

Yoga/self-improvement/transformational vacations are favored by active types who want to go deeper into their practice while enjoying all the perks, beauty and relaxation of a vacation. People can vacation alone yet plug into an instant, like-minded community.

III. THE COMPETITION

The competition actually comprises some of the best success stories in the industry, and proves the popularity of the market and the opportunity for new players. The competition lies in both the entertainment cruise arena, as well as other options for self-improvement seminars, world forums and interactive conferences.

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One of the most active music theme cruise companies in the industry is SixthMan (with 12 cruises in 2013-2014.) SixthMan concentrates on B level entertainment, that when programmed together on one ship, translates into a great experience for lovers of a specific genre—Rock Boat, , Simple Man, Live Loud. Other companies specialize in one or two bands, and have built businesses around repeat customers for that band—Dave Koz Cruise, Smooth Jazz Cruise, Rick Springfield, New Kids on the Block and ’s R&B Cruise.

A RadioInk.com article reported that the "Tom Joyner Fantastic Voyage" March 2013 cruise generated $6.6 million in revenue. (Representing a 30% profit margin.)

In addition to music cruises, there are Food & Wine cruises, Gaming and Technology cruises, Political cruises, Sports cruises, Wellness cruises and Movie cruises. The list is quite extensive and amounted to over 500 themed cruises in 2014.

Outside of the cruise market, other options for the LOHAS market are:

• Global Though Leader Conferences (Ted, Skoll) • Wellness travel and spa retreats. • Voluntourism • Yoga Retreats • Self Help Seminar

Competitors in the transformation space actually can become our marketing partners. EAS will build joint-venture relationships with our speakers and other successful self- improvement organizations to expand our marketing reach exponentially.

EAS competitive advantages: proprietary relationships inside the cruise industry to bring pricing down; inside the music industry to provide insider access to some of the biggest names in music; strategic partners in social entrepreneurship and impact investing that create an environment that people want to be a part of at a price point that is competitive.

PRICE POINTS:

• World Economic Forum – Davos $72,000 + Food/Accommodations • Ted Conference $ 8,000 + Food/Accommodations • SXSW Interactive $ 1,475 + Food/Accommodations • Dave Koz Smooth Jazz Cruise $1675 – $6900 All Inclusive

• Evolution at Sea $1969 – $7800 All Inclusive

7 IV. TARGET MARKET

There is no cruise on the market combining Grammy level music with global thought leaders and speakers. EAS targets the $2 Billion Themed cruise market sector, LOHAS (Lifestyles of Health and Sustainability,) and conscious consumers consisting of CEO’s, social entrepreneurs, business innovators, educators and political leaders. These individuals are looking to take their vacation experience to the next level, by activating their need to take action along side other like-minded individuals. Social impact investing and awareness of the major challenges facing our planet, is one of the key concepts driving the EAS brand.

Impact investing - which helps address social and/or environmental problems while also turning a profit - could unlock substantial for-profit investment capital to complement philanthropy in addressing pressing social challenges. Rockefellelrfoundation.org

This market is comprised of upper middle class, ages 35-55 across the nation, who are looking for hope and inspiration in this time of economic change. This sector incorporates people looking to transition from a corporate 9-5 job to an entrepreneurial career path, and those who are looking to actively participate in programs that can make the world a better place.

Voluntourism reached $1.8 Billion in 2013. Wellness travel exceeds $500 Billion. The themed cruise market was $2 Billion in 2013. EAS needs only a fraction of these markets to reach its 5-year goal of $52 million.

The largest barriers to entry are access to talent and experience in the full ship charter business. EAS has contracted with leaders in the field of music, speakers’ conferences and full ship cruise charters to ensure that the EAS venture is a success.

V. MANAGEMENT TEAM:

EAS has negotiating power having 51 full ship charters, 150+ Grammy Events and 10 Skoll World Forums under it’s belt. Our ability to provide inside access and a new take on a proven model gives us an unprecedented edge.

8 MUSIC TALENT AND PRODUCTION: Branden Chapman, Executive in Charge of Production & Chief Business Development Officer at the Grammy Foundation is a consultant to EAS. Brandon has excellent talent relationships and production experience, as he produces over 40 Grammy related events annually, including the Latin Grammy’s and the annual Grammy Awards. Branden will oversee all EAS music talent negotiations and production activities to ensure we have the highest level of musical artists and production value.

SPEAKER CONFERENCE: Heather Mason of A Caspian Production will oversee the speaker’s conference and provide overall project management. Heather has produced the Skoll World forum in Oxford England for the past 9 years and consults with non-profits such as Endeavor.org, Code for America and the San Diego Zoo among others.

CHARTER, TRAVEL AND GUEST RELATIONS: Landry & Kling is our cruise charter partner, with over 51 successful full ship music and conference charters under their belt. Landry & Kling charters have included artists and themes such as Rock Legends, Olympics (1992 and 2016), Superbowl 2005, American Girl and many many more.

In conjunction with EAS, Landry & Kling will provide the following services:

• Select the cruise line for the specific cruise program, negotiate charter deal and terms • Establish cruise itinerary • In tandem with EAS, establish the program and schedule of events for each cruise • Create the special events for each cruise • Receive, processes and confirm all guest reservations and upsell excursions and special packages • Works with the guests to insure that all of their cruise information is accurate • Personally staffs the cruises and directs the ships operations for the week of the cruise

Landry & Kling has proprietary relationships with the major cruise lines, which enables them to dramatically reduce the financial requirements for the net charter fee and to negotiate very flexible payment terms. Additionally, L&K has contractual relationships with over 50 travel agencies that consistently sell L&K product inventory, which will ensure the successful execution of EAS’ national sales efforts.

PRESIDENT/CEO: Kathryn Arnold, is an award winning film producer and executive with over 20 years experience in the entertainment industry, specializing in film production, acquisition, distribution, international sales and gap financing. In addition to producing 6 films and participating in the financing of several others, Kathryn wrote and directed the film “Shining Stars: The Official Story of Earth, Wind & Fire.” Her relationship with EWF and her experience in travel marketing helped her conceive of the concept for Evolution at Sea.

Interwoven throughout her film production career, Kathryn has a history in corporate relations and licensing. Kathryn worked with the Los Angeles Olympic Organizing

9 Committee, and her department was responsible for the licensing and usage of the LAOOC logo on product, advertising and promotional materials. Their team worked with major sponsors such as Adidas, Coco Cola, and Southland Corporation among others. Their department oversaw the licensing of over 300 products during her two-year tenure.

ADVISOR: Daniel Schein will advise on the financial operations of the company and work with the CEO on strategic partnerships and global expansion. Mr. Daniel Schein currently serves as Chairman of SPP Management, an international investment and consulting firm, as well as Chairman of DRS Advisory Service Inc. In that capacity, he has been a consultant to major public and private companies in the fields of international trade and finance. Mr. Schein has also been Chairman of GHE Corporation a company based in St. Petersburg, Russia, which owned and operated the Grand Hotel Europe, one of the largest and most prestigious hotels in Europe, which they sold for $100 Million.

The combined talents and proprietary relationships of the EAS team, collectively and individually, ensure the vision of the company, the ability to execute and a profitable rate of return. (See Appendix II for management BIOS.)

VI. MARKETING STRATEGY

The marketing model is both the communication strategy for the cruise and a tremendous asset for talent, investors and sponsors. EAS has aligned with the major media house Modern Luxury with magazines in the top 36 markets and owned by Cumulus Radio broadcasting with 4000 stations in all US markets. Modern Luxury will provide national promotional support in print and online, sell national sponsorships for a 50-50 revenue split, as well as identify the top 10-20 markets and radio stations for our demographic.

Given the opportunity to create awareness, build boots on the ground and fund raise for our philanthropic organizations, content marketing is critical to EAS’ success. We are in discussions with Enso.com, a leader in the field of social impact marketing, whose success with clients such as Google, Starbucks, Pepsi and the Bill and Melinda Gates Foundation to develop the brand messaging and marketing strategy for our aligned organizations such as Virgin Unite, Stanford Alumni Association, Princeton Alumni Association and the Young Presidents Organization (YPO,) along with the consumer at large.

As Social Media is a critical component of our marketing plan, EAS will engage with Simply New, the company responsible for the social media “2nd screen” participatory user

10 experience for Grammy Live, X Factor USA and Earth Day Live, which garnered over 1.8 Billion impressions worldwide. In conjunction with our speakers and artists we will create fan interactivity that will include:

• Live video access to real-time action; • conversations and Instagram images from stars to viewers, engaging in conversations with fans, both on and off, the Cruise; • Cross promote image galleries from current performances, forums and interviews to continue the buzz beyond the cruise and into the following year; • From Twitter to to Google+ engaging dialog and sharing with participants from around the globe…across all platforms.

The speakers, artists and organizations can promote upcoming tours, albums, special events and programs relevant to the their business and the upcoming cruise. Our collective outreach, together with the talents’ social networking channels, sponsorship and promo activities, will generate exposure and buzz leading up to and after the cruise itself.

VII. SPONSORSHIP OPPORTUNITIES

Each cruise will be presented to corporate sponsors directly and through our media partner.

11 Sponsors can align themselves with the talent matching their desired demographic. Our year- long marketing campaign provides major promotional opportunities for the sponsor on radio, the web, mobile devices and other viral applications.

In addition to the guest revenue, the (Tom Joyner) cruise generates income from many blue-chip advertisers including Budweiser, Crest, Farmers Insurance, Ford, Southwest. And over a million dollars is raised for black colleges and universities. Radioink.com

Television specials, downloads and possible webisodes leading up to and after the cruise are yet other revenue opportunities to exploit. These additional programs represent tremendous value, both in cash and marketing exposure.

VIII. FOUNDATIONAL PARTNERS

Social and economic transformation is one of the top goals of EAS. Therefore it is important to align our program with well-known and respected organizations that also have strong roots in music, thought leadership and social change. We are in conversations with Virgin Unite (the foundational arm of the Virgin Group, I.Am.Angel the foundational arm for Will.I.Am and Women’s Campaign International, among others. A % of profits will be donated to our foundational partners.

Pending financing:

- Virgin Unite has declared interest in cross promoting EAS with Virgin Unite programs. Additionally they believe EAS is an excellent program for the Virgin “24902” community comprised of high net worth individuals who meet several times a year for out of the box vacation adventures.

- WCI empowers women to actively participate in civil society, political leadership and economic development. WCI equips men, women, and youth leaders with the skills and support needed to transform their lives and communities. WCI is supported by such musical artists as John Legend and Macy Gray, and has offered to lead our passengers on “In Country” excursions throughout our itinerary, for them to experience up close and personal the tremendous work WCI does around the world.

12 These organizations understand that EAS is an important vehicle to connect their programs and interests to the public at large, and will work with EAS to promote the cruise across the nation. In return, EAS will provide “boots on the ground” and fund raising opportunities for the organizations, creating a win-win paradigm for all.

IX. FINANCIALS - Investment $3 Million

The Company is currently seeking $3,000,000 in the form of a Convertible Note.

The ship for the inaugural cruise has 2162 capacity. Assuming we set aside 100 rooms for promotion/marketing, talent and production, we have 1962 passengers paying that upcharge of up to $2000 per person. After all hard costs, including talent and production, this provides for approximately $2.5 Million Net Profit on a ship sold to double capacity, creating a 30% profit margin. (As stated above, our pricing is at or below competitive cruises on the market, to insure that buyers are getting the best value for their money.)

Single 5 night cruise with 2162 total passengers based on Double Occupancy

13 • At least 2 cruises will be produced during first 2 years. • Additional cruises will be financed with the proceeds from the first cruise to build a projected annual output of 4-6 cruises per year.

Initial Return on Investment: 12-14 months

- Profit participation to be negotiated in good faith - Convertible Note to roll into equity in the company

5 Year Projections

X. TIMELINE

Phase 1 – March – August 2015 • Design/develop infrastructure • Secure Headline Talent • Secure Sponsors • Build website and marketing

Phase 2 – September 2015 • Formally Announce first cruise • Launch marketing and sales campaign

Phase 4 – October-June 2016 • Marketing and sales continue • Cruise ship Dry Dock inspection

Phase 4 – June-October 2016 • Sponsorship and ancillary merchandising • Production, marketing and sales continue • Finalize passenger list, talent and acts to perform on the show

Set Sail – October 2016

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XI. FINANCIAL MISSION

The financial objective of Evolution at Sea is to maximize investor gain and create shareholder value, while raising funds for worthwhile philanthropic organizations around the world.

EAS is a scalable model as each cruise has a structure and framework that is modular to take to Europe and Asia and repeatable year after year.

Highlights of the “EAS Qualifying Principles” for speakers and artists to participate • Content that is fresh and never been presented before • Social Impact delivered in the last 90-180 days • Explore and present solutions inside 5 primary categories: Health, Education, Poverty, Climate Change and Peace • Takeaways that participants can use to take action at home • Personal gift to each attendee in the form of unique content, personal item or song

Our unique access to talent, interactivity on and off the ship and membership opportunities will create loyal attendees who will be eager to come back for more.

EAS’ 5-year exit strategy can take several forms, including, but not limited to the following scenarios:

a) Sell EAS to one of the cruise lines* b) Sell to a live event promoter such as AEG or Live Nation**; c) Merge EAS with a cruise line or other full ship charter company; d) Maintain EAS’s existing business structure and continue to build and develop the company; e) A combination of the above.

• *Sixth Man Productions made such a sale in February 2012 to Norwegian Cruise Lines. • **Hard Events, including Hard Holy Ship, was sold to Live Nation in 2012.

XII. CONCLUSION

EAS is based on simple but proven business concepts:

1) Redefine an existing business model and take it to the next level; 2) Produce at the lowest possible cost consistent while providing an excellent product; 3) Controlling and owning all revenue streams; 4) Bring the product to market through traditional and innovative promotional channels;

15 5) Maximizing profits while building brand equity.

Music has been an essential element of every known culture in human history, whether for entertainment, ritual, or unification, and has proven itself as a catalyst for social and personal transformation. It is time we turn to music again and make a change.

EAS has the unique opportunity to provide a powerful vehicle to connect remarkable programs, created by top innovators and musical artists, with the people around the world who are up to making a difference on the planet. Participants will have an extraordinary vacation experience, make connections from around the world, and take away strategies and action steps to create an impact at home and abroad.

As Richard Branson says, let’s be the face of change and become a force for good in the world— that is also good for business!

Welcome aboard!!

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Appendix II

MANAGEMENT TEAM BIOS

KATHRYN ARNOLD – President/CEO

Kathryn Arnold, is an award winning film producer and executive with over 20 years experience in the entertainment industry, specializing in film production, acquisition, distribution, international sales and gap financing. As a producer and Head of Production at Cineville Films and MonteCristo Entertainment, Kathryn has produced 6 films with talent such as Salma Hayek, Ethan Hawke, Kirstie Alley, Vincent D’Onofrio, and Amy Brenneman among others. She wrote and directed the film “Shining Stars: The Official Story of Earth, Wind & Fire,” produced the Streamy nominated live web series “Secrets of the Red Carpet: Style From The Inside Out” and is developing a series of cable shows with in fashion and entertainment.

Interwoven throughout her film production career, Arnold has a history in corporate relations and licensing. Starting with the Corporate Relations Department with the Los Angeles Olympic Organizing Committee, Arnold and her department responsible for the licensing and usage of the LAOOC logo on product, advertising and promotional materials. Their team worked with major sponsors such as Adidas, Coca-Cola, and Southland Corporation among others overseeing image usage, product approval, product placement and promotional campaigns. Their department oversaw the licensing of over 300 products during her two-year tenure.

Ms. Arnold also serves as a consultant and expert witness to lawyers across the country with cases involving the entertainment industry. She has worked on over 2 dozen cases with claims ranging from $300,000 - $250 Million and has provided expert testimony, reporting, consultation, financial forecasting and referrals for clients on cases regarding economic damages and loss of wages from disfigurement, personal injury, health concerns, wrongful death, copyright infringement, breech of contract and economic downturn.

Landry & Kling Events At Sea

Landry & Kling Inc., was inducted into the CLIA Hall of Fame for their superlative work as cruise event specialists and pioneers of the meetings-at-sea concept, providing turnkey solutions, cruise sourcing and custom cruise logistics for ship buy outs, incentive cruises, special interest/theme cruises, corporate meetings, and dockside ship charters for global events. Their success story includes Rock Legends, American Girl, The Super Bowl and the 1996 and 2016 Olympics.

Landry & Kling oversee all aspects of the charter operation from contract negotiations with the ship, itinerary selection, back end website development and operations, registrations,

17 sales, escrow of receivables, guest relations to insure that all of their cruise information is accurate, staffs the cruise and directs ship operation for the week of the event.

BRANDEN CHAPMAN – Lead Music Production/Producer

Branden Chapman joined in July 2001 with a background in television, event production and management consulting. Two years later, he was tasked with the creation and supervision of a Production Department at the Academy to provide a greater focus on the logistics and processes surrounding the GRAMMY® Awards telecasts and to better serve the Academy’s growing programmatic and event production agenda. As head of Production, Chapman serves at the Academy’s executive in charge of production for the GRAMMY Awards and Latin GRAMMY Awards and oversees the telecast logistics including revenue and cost management, timeline scheduling, creative development, ticketing, credentialing, venue relations, security, and municipal relationships. He oversees the planning, management and execution of various special projects and productions for The Recording Academy and The Latin Recording Academy, including the annual GRAMMY Week activities and events. Additionally, he was appointed as the Academy representative to manage the development of the GRAMMY Museum scheduled to open in 2008. He currently serves on the Los Angeles Sports & Entertainment Commission’s Advisory Board and was named Event Planner of the Year by BizBash magazine in December 2003.

Since joining the The Recording Academy, Chapman spearheaded the franchising of the Academy’s “Salute To…” series of events for the 2005 GRAMMY Week by adding the Salute to Jazz, Salute to Gospel Music and Salute to Industry Icons events to our annual Salute to Classical Music. Additionally, he oversees one of the Academy’s most ambitious events to date — the GRAMMY Celebration. In 2005, this post-telecast event grew 100% over previous years to an attendance of more than 6,000 music industry VIPs and delivered performances that included The Black Eyed Peas, John Legend, Chic, Deborah Cox, Musiq Soulchild and DJs and BT. Since 2005, the event’s talent line-up has included Earth, Wind & Fire, Big & Rich, Will I. Am, Kelly Rowland of Destiny’s Child, Dave Koz, Bruce Springsteen and Adele. More recently, he has spearheaded the planning and development of our GRAMMY Museum project and partnership with AEG.

HEATHER MASON – Producer Speaker Conference/Overall Production Mgr

Heather Mason founded A Caspian Production in May 2005. Caspian’s first client was the Skoll Foundation, and since then has become known as a specialist working in conference creation and execution for those who seek to create a positive force for good in the world. Serving both social entrepreneur-funding organizations such as Omidyar Network and the Skoll Foundation, we also work with various non-profits such as Endeavor.org, Code for America and those in the sustainability sector such as the San Diego Zoo.

Heather Mason, President, and strategic advisor, came from a background of marketing in the dot-com era and also working in the film industry in Hollywood. Before moving into events, she was VP of Marketing at several start-ups – including UltraDNS and

18 ShowBIZData.com, producing the largest sponsored event at the 2000 Sundance Film Festival. She has worked on the Olympics, Cannes Film Festival and produced the Skoll World Forum in Oxford, England for the past eight years. She served as an event manager at Charles Schwab for three years. She serves on the board of CORO Northern , the San Diego Biomimicry Board, Social Media Week LA and Silicon Beach Fest.

MARC SCARPA – Producer of Social Media/Participator Content Marketing

Scarpa is an American entrepreneur, producer and director specializing in live participatory media.[1] The success of his Web 1.0 company, JumpCut, enabled Scarpa to be at the forefront of participatory video, unifying web-based, mobile and televised broadcasting collectively to enable story telling in real time. He is an executive board member and the founding New York Chair of the Producers Guild of America New Media Council and a recipient of the Marc A. Levey distinguished service award.[2] Scarpa has received numerous accolades for his contributions in emerging media, including a Webby Award in 2010 for Best Event / Live Webcast for his work on the 52nd Annual Grammy Awards, a Cannes Bronze Lion for Branded Content and Entertainment for the X Factor Pepsi Digital Preshow and Xtra Factor App and four Social TV Awards including Best of Show for X Factor Pepsi Digital Preshow and Xtra Factor App. Additionally, he is a sought after speaker and panelist for conferences such as NATPE,[3] X-Summit,[4] LTE North America,[5] Digital Hollywood[6] and Canadian Music Week[7] among others.

His works are noted for their use of social media, streaming video, music-photo-video sharing, conversation, data visualization, tags and links whose value and power derives from the active participation of many people in real time in which the boundaries between audiences and creators become blurred and often invisible.

Scarpa is a firm advocate that the term “audience” is obsolete in the new world of participatory media and that “audience” or “viewer” should be renamed “participant”. As a Director, he views his role as providing context to the flow of contributions by the participants and to creatively connect online and onsite groups to stimulate conversation and engagement around a particular live event or program. Milestone projects include the Tibetan Freedom Concerts, 99, Grammy Live! and politically driven programs such as Townhall with President . Scarpa’s current venture Simplynew incorporates his natural talent for producing participatory content with a focus on the creation of 24/7 real time (media) networks.

DANIEL R. SCHEIN

Mr. Schein currently serves as Chairman of SPP Management, an international investment and consulting firm. In that capacity, he has been a consultant to major public and private companies in the fields of international trade and finance. He was the Chairman of Square Industries, a public company based in New York, which owned parking lots, garages and real estate across the country.

19 Mr. Schein has also been Chairman of GHE Corporation a company based in St. Petersburg, Russia, which owned the Grand Hotel Europe, one of the largest and most prestigious hotels in Europe. The Hotel was sold in 2009 to Orient Express of London for more than $100 million. Since 1993 Mr. Schein has made 39 trips to Russia to pursue international investments and advisory activities. From 1985-2010 he was retained by the New York based Kenner Company Inc., which is a leading leverage buyout investment firm.

Early on in his career Mr. Schein Co-Produced “ Jam,” which at the time was a pioneering effort in the world of music festivals. He is also served as the Executive Producer, of the film “Contamination” starring Eric Roberts and Karen Black. Mr. Schein has been a member of the Young President’s Organization and presently is a member of the Pacific Council of International Policy, based in Los Angeles.

20