STATIONS AS PLACES Opportunity Prospectus

An integrated masterplan vision and delivery plan for Jewellery Quarter Station

JEWELLERY QUARTER STATION

March 2021 FOREWORD

Introducing the concept of Stations as Places The Stations as Places programme aims to promote local railway stations as community ‘hubs’ rather than simply access points onto the rail network. The vision is to develop local railway stations as an asset highly valued within the community, contributing to economic growth and acting as a hub for creativity, heritage and social amenity.

The Vision “We will develop stations as quality gateways between communities and the railway, supporting the changing needs of our passengers, residents and visitors. Stations in the West Midlands will be community assets, supporting the wellbeing and development of the areas they serve through involving local community and business.” ~ West Midlands Station Alliance (WMSA) Mission Statement What does the prospectus do for Jewellery Quarter Station? There is an important role for the railways to play in both the economic and social regeneration of the local areas which our stations serve. This Opportunity Prospectus sets out the economic, social and geographic landscape of the area around the station and highlights some of the opportunities for commercial development, partnership working, inward investment and community regeneration.

We have included a profile of Jewellery Quarter station in this document and looked at different types of activity neighbouring the station, from development in the surrounding area to local businesses providing facilities to the travelling public and local authorities using existing assets in different ways.

There are many opportunities for local stakeholders to benefit from The Stations as Places programme, not least to build on existing community partnerships and maximise opportunities for the station as it supports the wider area. Jewellery Quarter is a unique asset to the city of Birmingham with strong levels of existing community activity, world famous jewellery making commerce, redevelopment potential and special heritage sites and businesses that draw in a significant number of visitors. There is good potential to expand rail patronage to/from the station further and ensure it best serves surrounding residents and businesses. Coronavirus (Covid-19)

Reviving our Railway

The Covid-19 pandemic has caused massive economic and social disruption. Rail operation across the country was placed into an Emergency Management Agreement with the Department for Transport which is now an Emergency Recovery Management Agreement.

We were proud to keep our railways running during the pandemic to serve key workers and allow them to travel safely.

We are now in a phase of reviving our railways and the communities they serve.

There are big new challenges for our Stations as Places Programme: • Passenger numbers will take time to recover. • The way in which station buildings are used has changed. • City, town and local centres will have to reinvent themselves as retailers withdraw and office buildings are less full. • Ways of funding new investment will need to be transform.

Stations as Places will be forward looking and opportunistic. ‘The moment is now’ for stations to harness community spirit, pursue more entrepreneurial ways of using station buildings and support the revitalisation of high streets and local centres. Contents

Chapter Page

Why ‘Stations as Places’ for Jewellery Quarter Station? 1

Bringing our Partners Together 2

About Jewellery Quarter Station 3 - 7 The Headline Opportunities – The Station, Hockley Mills and 8 - 10 Opportunity Plan The Headline Opportunities – The Surrounding Area 11

The Aspiration – Setting Out the Priorities for the Station 12

The Aspiration – Understanding the Potential for Growth 13

The Aspiration – Listening to Our Community 14

Station Development Plan 16

Opportunities for Investment 17

Action Plan 18

Who to contact and how to get involved 19 Why ‘Stations as Places’ for Jewellery Quarter Station?

Who are the West Midlands Station Alliance? THE VISION The WMSA is a formal alliancing arrangement between industry partners with a common vision and forward plan, including infrastructure owner Network Rail, station facilities owner West Midlands Railway, operator West Midlands Trains (WMT) and West Midlands Rail Executive. The role of the WMSA is to facilitate Stations as Places by bringing together various stakeholders to work together in partnership, ensuring that the Stations as Places vision and local aspirations are shared between the stakeholders, the infrastructure owner, the station facilities owner and the local government.

Why has Jewellery Quarter Station been selected?

Jewellery Quarter is a special location, a unique manufacturing centre of regional and national importance. In more recent years, it has seen a thriving visitor economy develop with a diverse and dense network of independent businesses. Currently, the area faces significant redevelopment activity, with many opportunities to increase the residential offering whilst preserving the area’s historical character and unique businesses. The vitality of the local centre and ensuring the area’s heritage is protected will be crucial to the economic recovery from the Covid-19 pandemic and to safeguard the future success of the Jewellery Quarter. There is huge potential for the railway to play a significant role in this, whilst ensuring the right development is brought forward by bringing local stakeholders together through the Stations as Places programme.

The drivers for developing this location The development of Jewellery Quarter is driven by recent growth in its visitor economy and demand for city centre housing, however, it is important that the historical character and manufacturing base in the area is preserved. There are key opportunities to regenerate old industrial buildings and legacy sites to provide high quality mixed-use developments, which are supported by rail and tram links to the wider region. Hockley Mills is a key development opportunity driving future development of the station, which will provide a focus for this prospectus. However, there are many opportunities to tap in to other “last mile” developments, particularly Icknield Loop near the City Hospital and St Paul’s Quarter to the southeast of the station.

Jewellery Quarter’s central location means it will significantly benefit from Birmingham City Council’s plans for the future-proofing Birmingham City Centre’s transport network, whilst it could expand its visitor economy and development potential even more with the opening of HS2 and other significant regional transport projects. Expansion of the West Midlands Metro service to Digbeth and Birmingham City University could significantly benefit the city’s creative industries. 1 Bringing our Partners together Our stakeholders really matter to us. Stakeholder feedback is key to creating a prospectus that resonates with different audiences and ensures consensus on the future of the station and surrounding area. We want to ensure that what we collect and receive is representative and inclusive. Our approach to capturing local insights in Jewellery Quarter covers the following four dimensions:

LOCAL PERSPECTIVE SOCIAL VALUE Railways stations should reflect and cater for the Transforming a railway station from a ‘passenger local community to which it serves thoroughfare’ into a genuine community asset will To help to shape the future of the station to meet the have a positive impact on the local community needs of the local community, involving them in the Residents and businesses are more likely to take planning process is critical. Community involvement ownership of their local station if it is a pleasant and safe helps to make a station a more attractive and valuable place to be, meets their needs and represents local community asset. Stations as Places aims to establish people and heritage. A railway station as a valued strong links between the station management and community hub can offer a real contribution to improving businesses, the community and other local stakeholders, social inclusion and mental wellbeing; from promoting ensuring that the voice of the community is heard. inclusivity through a community station adoption group or simply making waiting as a part of a morning commute more pleasant.

COMMUNITY LEGACY A railway station is often a great asset to a community, but a community can also be a great asset to a station An important objective of Stations as Places is to Stations as Places can support the Jewellery Quarter provide a long-term legacy by establishing integration Development Trust, who already play an active role in the and community involvement at the heart of the station local community, to realise the Neighbourhood Plan for This will involve the community taking a level of ownership Jewellery Quarter that was put forward in 2020 for of the stations and passing this onto the future generations consultation. Meanwhile, the successful application for a to keep each station a valuable part of the local £66,000 West Midlands Railway Customer and community. Of course, Network Rail, West Midlands Communities Improvement Fund eco-garden scheme will Trains and the Local Government will also have an improve the station environment and provide renewed important role in the legacy of the station and that is why opportunities for volunteering and community stewardship partnership working between the community and these through Station Adopters and the Jewellery Quarter organisations is so important. Business Improvement District (BID).

2 ABOUT JEWELLERY QUARTER STATION

Key Facts

Did you know? • Perhaps reflecting the recent growth of its visitor economy, Jewellery Quarter station Jewellery Quarter is a truly unique was only opened in 1995, with the re- place with a dense network of introduction of cross-city services via jewellery manufacturers, representing Birmingham Snow Hill. Europe’s largest agglomeration of jewellers and more than 40% of the • The area was historically served by Hockley UK’s jewellery output. At its height, the railway station, which was opened by Great area employed 70,000 in the jewellery Western Railway in 1854. This was situated trade. just to the west of the current station, close to the new Hockley Mills development site. The area is famous for its many • West Midlands Metro services commenced jewellery outlets; however, this is a shortly afterwards in 1999 with the opening relatively recent development. A of the tram line between Birmingham and closed community throughout most of Wolverhampton. its history, it was only during the recession of the 1970s where • The station was made famous by the Station Typology manufacturers opened their doors to Banksy Mural that appeared on the railway customers. Since then, the area has bridge in December 2019. Footfall undergone major conservation and increased significantly following its unofficial Local Gateway – serves the local regeneration activities. ‘opening’. The mural, which highlights the issue of homelessness in the city, is centre currently protected by perspex and maintained by Network Rail. • Serves Jewellery Quarter local centre which • The station was the first in the country to be is within walking distance adopted by a Business Improvement District • Provides a gateway for local residential areas in 2019 to access the railway “Jewellery Quarter is a National Treasure… • Provides a leisure/tourism gateway to access The great challenge is to retain both a thriving jewellers, museums and other independent mixed economy and the best of the buildings businesses which give the Quarter its distinctive personality” English Heritage

3 ABOUT JEWELLERY QUARTER STATION The Lease Plan

Land within the blue line boundary is leased by Network Rail (the landlord) to West Midlands Railway, who is required to meet lease holder conditions. This comprises of maintenance and enhancements to station areas, including the station buildings, platforms, car park and facilities.

4 ABOUT JEWELLERY QUARTER STATION - Services and Timetables

Jewellery Quarter station is served by West Midlands Trains (main operator) and Chiltern Railways (infrequent services). West Midlands Metro services also depart from the station, with services accessible via Platform 2. Service details

• Jewellery Quarter station is served by six trains in each direction per hour during the daytime, between Birmingham Snow Hill and Birmingham Moor Street and Worcester Foregate Street and/ or Worcester Shrub Hill via Stourbridge Junction. In the Birmingham direction, these services either go onto Dorridge, Whitlocks End or Stratford-upon-Avon. In the Worcester direction, the occasional service goes onto Great Malvern.

• Chiltern Railways operates additional direct services in the morning peak (3 on weekdays) from Jewellery Quarter to London Marylebone (with services starting at Kidderminster or Stourbridge Junction.

• West Midlands Metro services depart from the adjacent metro platforms on a regular basis, providing tram services between Wolverhampton and Centenary Square (via Birmingham Snow Hill and New Street stations).

Timetables https://www.westmidlandsrailway.co.uk/travel-information/timetables https://www.chilternrailways.co.uk/before-you-travel/download-our-timetable https://westmidlandsmetro.com/wp-content/uploads/2021/01/WMM-Full-Timetable- October-2020.pdf

5 ABOUT JEWELLERY QUARTER STATION - Station Layout and Facilities

Station Facilities

Lifts to all platforms

Seating on each platform

Accessible toilets*

Ticket office

Automated ticket machines

*Available during ticket office opening hours: Friday 16:00- 18:00; Saturday 11:00-13:00 and Saturday 15:00-17:00

Toilet Facilities Lifts Ticket Office Access to next level

6 ABOUT JEWELLERY QUARTER STATION - What do we know?

PASSENGERS STATION FACILITIES PUBLIC TRANSPORT AND CYCLINGACCESS 513,712 IN 2018/19 • The ticket office is staffed Friday • The Number 8A/C (Inner Circle) bus service is available 14:00 - 18:00, Saturday 11:00 – from outside the station entrance on Vyse Street. This STATION FOOTFALL 13:00 and Saturday 15:00-17:00 provides a regular bus service to inner city areas via the A4540 Ring Road • Footfall increased 15.7% from only. • The Number 74 and 101 bus services are approx. 4 2017/18 levels (ORR data) • A Ticket Machine is available. • Toilets, including an ambulant, minutes’ walk away, departing from the B4100/ Great are located next to the ticket Hampton Street and Warstone Lane respectively. They office. They are only available provide regular services between Handsworth and during ticket office opening hours. Birmingham City Centre. The Number 74 also provides CRIME & SAFETY onwards services to West Bromwich and Dudley. • There are benches provided on both platforms. • Cycling routes are available via The Birmingham and • 9 crimes were recorded at the station in Fazeley Canal to the south and west of the station. • Cycle hoops are provided next to 2019/20, including 3 cases of theft, 3 • A pop-up cycle lane has been constructed between City cases of criminal damage/arson, 2 public the station building, but are not covered by CCTV. Hospital and Birmingham City Centre via Newhall order offences and 1 case of Street. This can be accessed via Carver Street to the violence/sexual offence (Police.UK) southwest of the station.

LOCAL ACTIVITIES CAR PARKING AND ACCESSIBILITY • Jewellery Quarter is a popular local centre and tourist attraction in Birmingham, with numerous small businesses and a unique cluster of jewellery • There is no station parking available. External pay and manufacturers that showcase the rich industrial heritage of the area. This is display parking is available on Vyse Street and the nearby reflected in the nearby Jewellery Quarter Museum and other unique historical Jewellery Quarter Multi-Storey Car Park. manufacturing attractions, including the Coffin Works, J.W Evans Silver • An ambulant toilet is located adjacent to the ticket office, Factory and the Pen Museum. however it is only accessible during office opening hours. • Jewellery Quarter is also a base of the University of Law, University College • CIS displays, automatic announcements and timetable Birmingham and Birmingham City University’s School of Jewellery. posters provide train running information throughout the • The redevelopment of the Hockley Mills site next to the station will provide new station. retail outlets, public realm, leisure facilities, manufacturing premises • Step-free access is available to both platforms and approximately 400 dwellings. (via lift).

7 The Headline Opportunities Physical Improvements The principal issue with the station is the lack of sheltered THE STATION waiting facilities at platform level. This could be rectified through canopies along an extent of the platform length (as platform width is insufficient for shelters). Increasing the extent of covered facility/ canopy on the platforms would also encourage passengers to disperse along their length, thus improving passenger flow by reducing gathering by the lifts and stairs.

There is also a lack of safe and secure cycle parking at the station, which could be funded through local developer contributions, not least the new Hockley Mills development. Operational Improvements ‘Quick Wins’ Lack of a ticket gateline and low staffing levels at the station mean it is hard to The West Midlands Railway Customer police and ensure revenue protection. There are opportunities for informal and Communities Improvement Fund policing of the space by volunteers – through station patrols for example – or (CCIF) provides a significant opportunity provision for a small retail outlet/kiosk in the ticket office which will also increase to enhance the station environment and presence at the station, as well as extending current opening hours. raise its profile within the local area. Jewellery Quarter station has benefitted There is also an opportunity to provide CIS for West Midland Metro services in from past landscaping projects, with the the station foyer, as service information is only available at platform level. planters both outside the station and on the platform, although some are in need Integration of maintenance. Adjacent to the station There is a lack of continuity between the point of alighting on the are a set of listed urinals – whimsically platform and the street above, with little reference to the place the titled ‘The Temple of Relief’ – which station services between the foyer and rail services. Given the need a minor facelift, providing an size of the concourse and level difference between platform and unusual talking point outside the station street level, there are many opportunities for the station to better building alongside the Banksy mural. reflect the heritage and attractions of Jewellery Quarter, whilst Therefore, alongside the eco-garden helping passengers to familiarise themselves with their there are numerous opportunities for environment. It would also help enhance the station environment volunteers to enhance the station’s along with the new eco-garden scheme and provide more existing assets. opportunities for community involvement.

8 OPPORTUNITY PLAN The opportunity plan focuses on the station itself. There are opportunities to enhance existing station facilities to improve passenger experience and integration between rail services and the surrounding area.

Enhance last mile information facilities, including local bus services Key Last Mile Routes

Signage to complement external wayfinding and help passengers orientate themselves Increase legibility of pedestrian routes Install community artwork to/from Hockley Hill, that reflects the area’s The Peg and Spencer heritage/residents Street/Caroline Street through wayfinding Update the community totems and mapping notice board by the lifts resources

Improve internal signage between Maintain platform and street level planters, mural and listed Pursue opportunities for urinals local business outlets at the station and/or extending opening hours

Provide more secure cycle parking Increase presence at the station through volunteering Ensure high quality, safe and resources level access is provided to rail services from the Hockley Mills Provide sheltered waiting development. facilities at platform level Enhance facilities through and/or in the concourse developer contributions 9 The Headline Opportunities HOCKLEY MILLS REDEVELOPMENT STRENGTHS OPPORTUNITIES The redevelopment of the Hockley Mills site is a key moment to drive forward investment and community buy in for Jewellery Quarter station. The scheme is third party led, but in full Increase rail footfall from local collaboration with West Midlands Stations Alliance. residents and Creating a new high quality leisure/commuting gateway to Jewellery Quarter Increase staffing of the station station and control of station Prioritising mixed-used and entrance/exit transit-led development in the Put the station at the forefront area of the local economic recovery and attract more visitors and businesses

Ensuring the station is accessible for all, with step-free Lack of existing cycle parking access to the platforms and/or safe routes Ensuring the development Lack of existing high quality reflects the needs of the public realm around the community and protects local development site heritage Third party funding for station It is crucial that the new development not only supports the improvements growth of the visitor economy, but also ensures that local residents and business needs are met and leads by example as a high quality, transit-led development that reflects the WEAKNESSES THREATS unique heritage and manufacturing activity in the area.

10 The Headline Opportunities THE SURROUNDING AREA St George’s Urban Village St Paul’s Quarter 300 This ‘last mile’ map shows existing land uses and development 300 100,000 sqm dwellings opportunities in the local area. There is potential to improve walking dwellings business space and cycling links to the station to/from these sites. Towards KEY Wolverhampton and Key Last Worcester Major Housing Mile Routes Development ‘Pop Up’ Cycle Retail and Leisure Route Development Railway Line Higher/Further West Midlands Education Centre Metro Line Jewellery City Hospital Quarter Did you know? Station Jewellery Birmingham City Council Quarter has recently constructed a Icknield Port Loop temporary cycle route that 1,000 runs between City Hospital dwellings and Newhall Street Birmingham (towards Birmingham City Snow Hill Centre), using road space Gas reallocation and the Street Towards Government’s Active Travel Basin London Fund. Success of the Marylebone City Centre and Stratford- scheme could see it upon-Avon permanently installed and provide much needed Birmingham Centenary Edgbaston Arena Birmingham sustainable travel links to Reservoir Square the hospital and the nearby New Street Port Loop development.

11 THE ASPIRATION FOR JEWELLERY QUARTER STATION – Setting Out the Priorities

Objective Existing Description Targets to Meet Objective Conditions Safety and Security Low crime figures at the station, however the stairs Increase surveillance of the station environment The station feels safe for all to use with leading down to the platforms can feel a bit isolated and through volunteering and business presence. well overlooked spaces and access there have been reported incidents of rough sleeping and Explore opportunities for increasing opening hours ways vandalism of the ticket office and/or installing a gateline Accessibility and Comfort Improve waiting facilities at platform level with Station is accessible for all with level Lifts to platform level; no sheltered waiting facilities shelters provided and/or seating within the access, shelter and seating concourse Ticket office is only open Fridays and Saturdays, although Explore opportunities to extend opening hours or Level of Service patronage at the station is relatively low; the station is provide a local retail outlet/kiosk; improve cycle Stations has facilities and is of a quality lacking safe and secure cycle parking and waiting parking facilities to support last mile journeys; appropriate for its typology facilities; passengers tend to gather by the lifts and stairs extend platform shelter to improve quality of waiting due to lack of shelter at platform level facilities and boarding/alighting of services Provide maps/informational resources in the The station is well connected to the local centre via concourse area to allow passengers to orientate Last Mile Connectivity walking routes, however given its position in the themselves; seek improvements to local cycle The station is connected to local northwest corner of Jewellery Quarter the direction of connectivity with Birmingham City Council, origins/destinations and key assets by travel is not immediately obvious. The area is lacking safe particularly to/from City Hospital and Port Loop. legible, direct, safe and attractive streets cycle routes. Connectivity to City Hospital and Port Loop Improving cycle connectivity will build the case for could be improved developer contributions to enhance cycle facilities. Sense of Arrival There is last mile information in the station foyer and a Enhance the internal environment of the station There is a sense of arrival and the public wayfinding totem outside of the entrance, however the through art work and/or informational resources realm around the station is legible and internal environment of the station is somewhat which allow passengers to familiarise themselves high quality. Wayfinding is clear and disorientating and does not reflect the local area with their surroundings high quality The station is well connected to West Midlands Metro Quality of Interchange Increase information provision inside the station of services, and the 8C bus can be accessed outside the Opportunities for interchange are local bus services, such as wayfinding and/or live station entrance. Platforms below street level and layout maximised, with easy and attractive service updates. Explore opportunities with TfWM may make it difficult for passengers to perceive onwards connections to other public transport and bus operators to improve local bus links to/from journeys. Accessing other bus services require a short services the station work from the station Development Opportunities Seek developer contributions from future sites to Opportunities for transit orientated The station environment and access will be enhanced realise further enhancement to the station and last development around the station are through the adjacent Hockley Mills development mile connections maximised Understanding the POTENTIAL FOR DEVELOPMENT Future Ambitions

The community is very active in the Jewellery Quarter, with many opportunities to build on existing partnerships through Integrated Stations as Places. Engagement with the JQDT and BID will ticketing and enable the successful delivery of both the prospectus and install barriers New Neighbourhood Plan. Expansion of Great development Western Railway plots released The latter seeks to develop Jewellery Quarter as a ‘Creative services to link The Low Traffic from vacant District’, with high quality development that provides North Cotswold Line Neighbourhood land/car parks residential and business space and safeguards the with the Snow Hill Line Scheme via Kidderminster character and heritage of the area. As part of this, The SPRINT route Neighbourhood Plan wants to create a ‘string of pearls’ through new, high quality public spaces that link up key City Centre to City Hospital Cycle Route sites, increase footfall and attract inward investment. It also advocates more public art in the area to signpost the Clean Air Cross City Buses Creative District. The station seeks to support greater Zone Improve active travel pedestrian footfall to the area and provide a key node and facilities and provide reference point for integrated public realm and land uses. water taxi services Metro along the canals Eastside LAST MILE LAST Extension Improve access to the city and HS2 The station is a key enabler of increasing footfall to Jewellery centre by downgrading/ rerouting the A38 Quarter and will be supported by a number of schemes in and around the City Centre. For example, the Metro extension will better connect Jewellery Quarter with Birmingham City University Main Campus and other businesses in Digbeth, with opportunities to collaborate and attract investment as part of a wider creative hub. Birmingham Transport Plan The Plan issued by Birmingham City Council in January 2020 has There is also great potential to attract greater footfall by ambitious plans to drive future investment in and around the visitors beyond the West Midlands with the arrival of HS2 and Jewellery Quarter. Crucially, it aims to better connect people to expansion of Great Western Railway services. Implementation job/education opportunities, their local community and revitalised of the Clean Air Zone within the A4540 Ring Road (including local centres. The station will need to prioritise integration with the Jewellery Quarter) will only put greater impetus on other transport modes to support the ‘Big Moves’ to improve improving sustainable transport links to/from new and existing pedestrian, cycling and public transport access to/from the City

developments. Centre and prioritise active travel in neighbourhoods. BEYOND THE STATION BEYOND 13 Listening to our Community Virtual Stakeholder Workshop A virtual workshop provided stakeholders a chance to put forward their views on station issues and opportunities. The key messages were as follows: • Lack of space at platform level to implement new waiting facilities and seating • West Midlands Trains currently investigating lighting in the cycle parking area • External staff assist with monitoring of the station • Station sees significant footfall on match days for West Bromwich Albion • Some incidences of rough sleeping and vandalism, although this has decreased during the Covid-19 pandemic • Jewellery Quarter Station a key priority for BID to improve entry points to the neighbourhood • More community schemes to reflect the local industrial heritage; the BID is already collaborating with schools but there are opportunities to involve local businesses • CCIF allocation to be used by October 2021 • Key opportunity to provide service information for West Midlands Metro services in the station foyer • Ambitions to increase planting and community artwork throughout the station • The new station entrance at Hockley Mills will aim to capture additional waiting facilities and passenger information services; improvements to lighting and security; challenges on providing additional cycling; discussions are ongoing with the developer • Important to capture lessons learnt from the Birmingham New Street ‘Living Wall’ scheme

Thanks to our key stakeholders who had their say…

• West Midlands Stations Alliance • Network Rail • West Midlands Railway • Birmingham City Council • Jewellery Quarter BID • Transport for West Midlands • Station Adopters

14 THE ASPIRATION the place we want it to be

“Jewellery Quarter station is an important entry point to the Quarter. Not only does the station provide incredible opportunities for us to create a new green space for the community, it also allows us to educate visitors about the area’s unique heritage — enticing passengers off the trains to explore many of the Quarter’s unique businesses and attractions” Steve Lovell, Jewellery Quarter BID

“Birmingham City Council supports the proposed station improvements and will continue to work with the Stations Alliance and local organisations to improve links to the Jewellery Quarter. The station acts as a key gateway to the neighbourhood and enables access to various local attractions including the new Hockley Mills development.” Cllr Waseem Zaffar, Cabinet Member for Transport and Environment

“Cycling connectivity has recently been improved due to the Active Travel Fund, which has funded the new pop up cycle lane connecting City Hospital to the Jewellery Quarter. West Midlands Cycle Hire will also launch across the city this year, providing the opportunity to access a bike for short trips and for leisure: wmcyclehire.co.uk” Emma Down, Cycling and Walking Development Officer

15 Large-Scale Options • Take advantage of new transport connections Station Development Plan through integrated ticketing and advertising campaigns to increase the visitor catchment • Improve last-mile connectivity to the station, Station Vision including expanding local cross-city bus routes, • Create a sense of arrival for visitors to cycle routes to/from the City Centre and City Jewellery Quarter, showcasing the area’s Hospital/Icknield Loop, and walking/cycling unique heritage routes to/from new development sites in the area • Provide a gateway to the neighbourhood Medium-Scale Options with high quality integration with local modes of transport and last-mile • Use developer contributions to improve station information facilities, particularly via the new station access point from Hockley Mills • Accessible for all, with safe and secure • Provide tactile paving and yellow keep clear cycle facilities and high-quality shelter for markings on both platforms passengers • New heated waiting facilities on both platforms • Promote the station as a community asset • Expand canopies on Platform 1 through the new ecogarden, local • Provide improved and more secure cycle parking volunteers and the Jewellery Quarter BID • Provide WIFI and expand tourist information • Connected to local origin and destination facilities at the station, with the potential to extend points by legible, direct, safe and attractive office opening hours streets • Provide a kiosk/outlet for local businesses to utilise • Futureproof the station to support local • Improve integration of public transport services by growth and sustainable travel, taking providing CIS screens for metro services in the station foyer advantage of the new Hockley Mills development Small-Scale Options • Promote the station and maintenance Heritage, local museums, expand volunteering resource • Increase presence of artwork Birmingham City University through the new ecogarden, to and informational resources and creative industries in include maintenance of throughout the station to link Digbeth existing planters/heritage the space with the surrounding • Continued liaison with BCC assets and increasing staffing area and developers to improve of the station outside ticket • Provide advertisement local cycle parking facilities office hours opportunities for local and connectivity; include maps • Obtain lessons learnt from businesses and information on the Birmingham New Street • Strengthen local business and regional Starley Station regarding their ‘Living community partnerships Network Wall’ instalment and through the BID, English 16 OPPORTUNITIES FOR INVESTMENT

The Stations as Places Prospectus should act as a means of providing an evidence base which can attract funding opportunities and implement quick-win initiatives and measures. To achieve this, continuous stakeholder involvement and collaboration is crucial to develop relationships within the communities that Jewellery Quarter station serves.

Options for Delivery

Third Party Funding Heritage Funds Recent Wins • West Midlands Combined Authority Future Funding Due to the unique historic character of • Transport for West Midlands Jewellery Quarter recently Streams* Jewellery Quarter, there are opportunities • West Midlands Trains received funding for a £66,000 to attract funding from heritage • National • Chiltern Railways ecogarden scheme through organisations and funding streams, Stations • West Midlands Rail Executive West Midlands Railways including the Government’s £1.57 billion Improvements • Birmingham City Council Customer and Communities Covid-19 cultural rescue package. Other Programme • Greater Birmingham and Solihull LEP Improvement Fund, which will organisations that could assist include: (NSIP). • Network Rail see ‘living walls’ of plants • English Heritage • Access for All • Department for Transport installed at the station to • Historic England *subject to DfT approval • Jewellery Quarter BID and Development enhance the environment for • National Lottery Heritage Fund Trust passengers and residents

Easy Wins

West Midlands Trains Minor Works Fund Section 106 Funding can be secured when a Community and £329,000 per annum to cover small scale third-party development relates to the station (in Volunteering alterations at stations to improve accessibility. planning terms). The key opportunity at Jewellery resources These can include signage, handrails, step nosing, Quarter is the Hockley Mills development, however Investment of time from step tactiles, induction loops, dropped kerbs, blue contributions could be sought from future sites to the local community and badge markings and WC fittings improve last mile facilities the BID

17 Action Plan Making the station a better place and achieving mode shift

Time- The action plan and targets provide a focus for the Action Responsibility scale Stations as Places prospectus, as a way of measuring Develop shared vision for Jewellery Quarter station with the whether future schemes have a positive impact on • West Midlands Trains Jewellery Quarter BID and Development Trust sustainable travel and compliment wider Mobilise volunteering resources to tend planters, the new Short • Jewellery Quarter BID and improvements to the Jewellery Quarter. ecogarden, heritage assets, the Banksy mural and staff the station Development Trust outside of office hours Ensure local S106 contributions are captured from local • West Midlands Station Targets – Rail Patronage Recovery development sites to support the station and last mile connections Alliance Pre-Covid 19, rail patronage increased markedly Work with Hockley Mills developer to ensure the scheme designs • Birmingham City Council maximise station connectivity, accessibility and level of customer by 15.7% between 2017/18 and 2018/19 at • Associated Developers Short to service Medium Jewellery Quarter station. This demonstrates the Provide artwork and information resources to improve the station potential for the area to receive greater footfall • West Midlands Station concourse environment; liaise with the BID and Development Trust Alliance via the railways and will be instrumental in the to take forward the ‘string of pearls’ concept, linking key area’s economic recovery. To measure the • West Midlands Trains development and heritage sites to the station success of the Action Plan, this prospectus Provide heated shelters at platform level and provide improved • Jewellery Quarter BID and proposes that future rail patronage growth cycle storage facilities; gain funding through the S106 Agreement Development Trust Medium for Hockley Mills, National Stations Improvements Programme and targets are established: • Network Rail other third part sources Year 0 - 1*: Baseline passenger growth post Establish Jewellery Quarter Station as a tourist hub; investigate • West Midlands Station Covid-19 opportunities for self-service information points and marketing Alliance campaigns at the station and along the Snow Hill and West Midlands Metro Line • West Midlands Trains Years 2 - 3: (Post Covid-19 Recovery) • West Midlands Station Achieve a 10% increase per annum as the Alliance visitor economy recovers Work collaboratively with Birmingham City Council, West Midlands • WMCA Metro, National Express West Midlands and WMCA to pursue Medium Year 3 – 5 : (Futureproofing) Establish a • Birmingham City Council service expansion and integrated ticketing opportunities and to to Long further 5% annual increase in passenger • West Midlands Metro deliver Birmingham’s Transport Plan numbers with completion of local developments, • National Express West new local transport links and the Metro Midlands extension to Digbeth Establish new business partnerships with creative industries in • Birmingham City University Birmingham City Centre, especially Digbeth, to take advantage of improved cross city transport links; improve access to Birmingham • Jewellery Quarter BID and City University’s School of Jewellery and Main Campus Development Trust *Year 0 assumed to be 2021 18 WHO TO CONTACT and HOW TO GET INVOLVED

Railways bring people together and there is a powerful historic sense of pride in the railways in the UK. Stations began life as beacons of hope and revival for local communities and when stations are places of welcome, happier and more passengers ensue.

This prospectus presents information on the challenges and opportunities at Jewellery Quarter Station as expressed by different members of the local community. This evidence has been used to inform a set of objectives and a list of actions defined during the course of the study which will help to prioritise future investment at the station and within the local area. We hope you enjoyed the journey.

The Stations as Places initiative is designed be open to all. We really want to engage with organisations of different shapes and sizes. We’d love to hear from developers and their consultant teams about how we can work more closely with you to connect with your development schemes, especially if you are needing people to take the train to ease pressure of the road network and make your development proposals work effectively. But we’d also love to hear from shopkeepers and other local businesses, from social enterprises and residents’ groups, and from organisations supporting disabled people and others needing accessibility support. So how to get involved? You can email [email protected] and one of the team will get back to you!

Contact us if you would like to: • Give us feedback about this Prospectus • Flag up an opportunity with your proposed development • Talk to us about how your organisation can get involved You can also follow progress on Stations as Places at www.wmre.org.uk/stationsalliance

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