Quarter Conservation Area Design Guide

June 2005

ENGLISH HERITAGE

WEST MIDLANDS REGION Foreword

BIRMINGHAM’S Jewellery Quarter is Quarter, promoting a thriving mixed use intended to help maintain that quality, unique, a heritage asset of international economy and encouraging the reuse of its encouraging new development not only to importance. It contains the most significant attractive and distinctive buildings. preserve but also to enhance the and extensive group of surviving 19th and exceptional historic environment of the 20th century buildings devoted to the The Council’s strategy for the revitalisation Jewellery Quarter. manufacture of jewellery and small metal of the Jewellery Quarter underlines its goods in Europe. Many of these buildings commitment to the principle of are still occupied for their original purpose, ‘Regeneration through Conservation’, using but industrial decline over a number of the best of the past as a resource to guide years has left others vacant and in a state of the future. Design quality in the Quarter disrepair. Together with its partners the was historically high and is integral to the Councillor Ken Hardeman City Council is bringing new life to the area’s special character. This document is Cabinet Member for Regeneration

THE PUBLICATION of this Design was adopted as Supplementary Planning The Jewellery Quarter Conservation Area Guide completes the processes undertaken Guidance. The character appraisal defines Design Guide is intended provide clear and by the City Council and its partners to the special interest and character of the consistent guidance to developers in order protect the unique environment of the area, the context in which any proposals for to ensure that new buildings enhance the Jewellery Quarter. This began with the change must be considered. The special qualities of the Quarter and architectural survey of the area carried out management plan provides policies which contribute to its successful regeneration by English Heritage and their report, The guide change so that this special character and long term and sustainable future. Jewellery Quarter Urban Village, An is preserved or enhanced. Architectural Survey of the Manufactories 1760-1999, produced in 1999. In The plan recognises that new development September 2000, on the basis of this work, must respond sensitively to local context if the Council extended the Jewellery Quarter the historic character of the Jewellery Conservation Area and in January 2002 the Quarter is to be protected. The promotion Jewellery Quarter Conservation Area of sympathetic new design of high quality is Clive Dutton Character Appraisal and Management Plan essential to its successful management. Director of Planning and Regeneration

Jewellery Quarter Design Guide Contents

Contents

page Introduction 3

Status of the Document 4

1 Views 6 2 Hierarchy 8 3 Enclosure 10 4 Grain 12 5 Scale 14 6 Materials 16 7 Architectural Detail 18 8 Landscaping/Amenity Space 20 9 Signage, Shopfronts and Lighting 22 10 Security 24

Appendix 1: Building Regulations 26

Appendix 2: Additional Reading 27

Acknowledgements and Contact

Jewellery Quarter Design Guide 1 2 Jewellery Quarter Design Guide Introduction

Introduction

The publication of design guidance for new changes in the pattern and scale preservation and enhancement of manufacturing have brought of special character is the development within the Jewellery demands for different uses and primary consideration, local Quarter completes the programme of policy for new types of development. authority guidance on the development and management guidance established acceptable parameters for new How should the pressure for design is essential. This by the City Council to support the designation of the change in the Jewellery Quarter document completes a portfolio Jewellery Quarter Conservation Area in 2002. be managed? On the one hand of publications designed extraordinary historic specifically for the management Birmingham’s Jewellery Quarter day. Seen from the air, the environments need special levels of the Jewellery Quarter in is an extraordinary place. The Jewellery Quarter now appears as of care and attention if their appreciation of its specific recent detailed research carried a tapestry made up almost special qualities are to survive. qualities. The processes of out by English Heritage makes it entirely of long, thin plots of land On the other hand an active research, evaluation, protection, very clear that the Quarter is a on which has been developed the working community has to react management planning and policy unique historic environment in most extraordinary concentration to constantly changing economic development have followed one and that it has few, if of industrial buildings. circumstances. Birmingham City from the other, each stage any, parallels in Europe. What Council, with the help of English informing the next in the makes it so special? We know What is so striking about this Heritage, has worked to develop sequence. The City Council is to that the Quarter is home to a historic industrial landscape planning policies and guidance be congratulated on its complex network of specialist today is the number of surviving for the Jewellery Quarter which dedication to this process and on skills and trades, to the busiest buildings. The number of are both appropriate to the the production of policies and Assay Office in Britain and to a buildings still in use as industrial needs of constructive guidance which protect and dynamic School of Jewellery. But premises is equally impressive. conservation management and enhance the special character of what really puts the Jewellery The Quarter is no museum of sensitive to the needs of the the Jewellery Quarter. These Quarter in a class of its own is lost industrial skills, but remains Quarter’s business community. should now be applied the survival and continued use of a thriving workplace and consistently and creatively as so many specialist factories and commercial centre for the The contribution made by new part of a long-term commitment workshops in one place, jewellery trade and other metal buildings to historic to the care of this extraordinary buildings which define what the working industries. It continues environments is crucial to their place. Quarter is all about and which to be, as it has always been, a development and is invariably a mark its many phases of place where adaptation and significant component of Bob Hawkins development from the late change remain significant factors successful conservation English Heritage eighteenth century to the present in the life of the community. But management. Where the Jewellery Quarter Design Guide 3 Status of the Document

This document was adopted The Jewellery Quarter PURPOSE as Supplementary Planning Conservation Area Character This guide does not aim to Guidance (SPG) to the Appraisal and Management stultify development but Birmingham Plan on 13th June Plan provides more detailed rather to promote sensitive 2005. It has been prepared in design guidance and states in new design of high quality accordance with and builds Part 2.2.1 that the City Council which demonstrates a upon guidance contained in will produce a design guide sympathetic and the Birmingham Unitary for new development in the contemporary response to the Development Plan (UDP) and Quarter. unique historic context of the the Jewellery Quarter Jewellery Quarter Conservation Area Character The Jewellery Quarter Conservation Area. Proposals Appraisal and Management Conservation Area Design which follow the guidance will Plan (adopted as SPG 2002). Guide should be read in be received positively. Poor conjunction with the Jewellery quality proposals which The UDP at Chapter 3 Quarter Conservation Area ignore its requirements will be contains general design Character Appraisal and unlikely to gain consent. policies to guide development Management Plan. within all conservation areas. All applications should Paragraph 15.74 of the UDP contain a design statement refers specifically to showing how the principles development within the contained in this document Jewellery Quarter and states have been addressed. that it

…..should recognise and retain the unique character of the area and be sensitive to existing uses and buildings and consistent with the requirements of its Conservation Area status.

4 Jewellery Quarter Design Guide Status of the Document

Jewellery Quarter Design Guide 5 Views

1The topography of the it should be accommodated Chimneys adding variety Jewellery Quarter allows good at basement level or in the to the roofscape views within, into and from roofspace. the area and enhances the vistas along its streets. In any Setback storeys and brise- new design therefore it is soliels should be avoided. important to establish how They introduce a dominant and from where the proposed horizontal element development will be seen. uncharacteristic of the area which intrudes on the historic Consider rooflines and the local street Long distance views to and scene. Typical streetscenes in from the site. the Jewellery Quarter Consider How the development is The visual relationship of viewed within its immediate the proposed new roof with context. the traditional roofscape in the area.

ROOFSCAPE Will the new roof sit The varied roofscape of The Quarter’s varied comfortably within the the Jewellery Quarter roofscape forms an important roofscape of the element in the views into and surrounding buildings? through the area. Features such as chimneys and gables add variety and interest.

Rooftop plant can be bulky and intrusive. Plant should always be carefully integrated into the design of any new development. Where possible

6 Jewellery Quarter Design Guide Views

HISTORIC LANDMARKS Consider Provide Historic landmarks enhance Where these landmarks are the legibility of the Quarter’s and from where they can be Context plan showing views townscape and reinforce its seen. to and from the site. sense of place. New development should not block Will the proposed Photomontages showing important views of such development block views of proposed buildings and structures as important views of any development. seen from public space. landmarks? Existing sections through the surrounding blocks.

View of St Paul’s Church - a historic landmark in the Jewellery Quarter

Blocking a landmark

Jewellery Quarter Design Guide 7 Hierarchy

2STREET HIERARCHY Is it a corner site? If so, The Jewellery Quarter has a how does the corner clear hierarchy of streets. Any treatment relate to the site is defined by its location street hierarchy? In some within this pattern. New locations architectural A corner that has been given development should reflect emphasis should be given architectural emphasis the local hierarchy in scale, to the corner, in others a massing and architectural simple treatment is more detail. appropriate.

Consider The location of the development site. Is it on a primary, a secondary or a tertiary route? A design which is appropriate for a site on a principal route might not be suitable for a development on a secondary or tertiary street.

How the proposed development relates to the hierarchy of the surrounding Buildings fronting a The frontages of this corner urban fabric. secondary street building address both streets A simple corner treatment

Does the site run through from one street to another? If so, street frontages should be designed to address each street.

8 Jewellery Quarter Design Guide Hierarchy

HIERARCHY WITHIN Consider Provide BUILDING PLOTS How the buildings within a There is a distinct hierarchy of site relate to one another. Plan showing primary and buildings within historic plots. secondary vehicular and Buildings behind the street/ Use of materials and pedestrian circulation. principal frontage are architectural detail. subordinate in scale, Sketch showing how the architectural detail and variety proposed development of materials, their secondary relates to the hierarchy of status providing a clear the surrounding urban division between public and fabric. Identify existing and private space. The massing proposed principal and of new development should secondary frontages. reflect this traditional hierarchy. Workshop building behind Sketch showing hierarchy of principal frontage proposed development within the site.

Examples of principal buildings on the main street frontage with subordinate buildings fronting the secondary streets

New development in a street scene

New build Existing

Jewellery Quarter Design Guide 9 Enclosure

3The dense urban grain of the ENCLOSURE BEHIND THE VEHICLE ACCESS Jewellery Quarter creates a STREET FRONTAGE Carriage entrances off the strong sense of enclosure. Open space at the rear of street traditionally allowed a The clear division between building plots traditionally single cart or carriage public and private space is took the form of a narrow through. Gates were hung at emphasised by the views yard enclosed by buildings back of pavement to open allowed through cart and and high boundary walls. inwards. New development carriage entrances into yards New development should should follow this pattern. and courts. follow this pattern. Large vehicle entrances leave gaps in the street frontages which erode enclosure. STREET ENCLOSURE Traditional carriage Buildings should follow the entrance which sits well predominant building line at within the street frontage back of pavement to create a Buildings following the predominant building line at the well defined and harmonious back of pavement to create a well defined street frontage street frontage. The division between public and private space should be clearly defined.

Some traditional properties are set behind front plots where boundary walls and railings have been removed for car parking. These should be reinstated wherever possible to maintain continuous enclosure along the street.

Wooden gate to carriage entrance 10 Jewellery Quarter Design Guide Enclosure

Consider Provide The width of the street and the scale and massing of View along the street to the buildings on either side. show how the proposed development contributes to The relationship between enclosure. public and private space. Street enclosure Access for emergency Birmingham and services in larger Fazeley Canal developments. Fire hydrants and wet/dry risers can be installed to avoid the need for large vehicle entrances. Regent Place

Vittoria Street

The scale and massing of these buildings Caroline Street relate well to the width of the street

A view through a carriage entrance to private rear space Jewellery Quarter Design Guide 11 Grain

4The close urban grain of the Jewellery Quarter is particularly distinctive and should be retained and wherever necessary enhanced by new development.

Where the characteristically dense grain of the area has been eroded, through the demolition of rear workshops for example, it should be reinstated to reflect the traditional form. Development must respect the historic pattern of plot boundaries, particularly where Street block, Great Hampton Street/Branston Street. First Edition OS 1889 a proposed new building covers two or more traditional building plots.

The close urban grain of the Jewellery Quarter

Traditional building plots 12 Jewellery Quarter Design Guide Grain

BUILDING LINE INFILL BUILDINGS Consider Provide Except where historically there Infill buildings should be built The historic grain of the was a front plot, new up to the party walls on either site. It may be useful to Figure and ground plan with development should be built side. Foundations should be look at historic maps and buildings blocked out. hard up against the back of designed to negate the need plans. pavement to follow the for any gaps. Tissue study. historic street frontage line. How new street frontages Setbacks will not be can be articulated to reflect A 3D model for larger permitted. Where domestic LARGE GRAIN historic plot boundaries. schemes. privacy at ground floor level is In some parts of the a design constraint, Industrial Fringe the close How the historic plot commercial use should be urban grain has been lost. pattern can be retained or Tissue Study considered. Here consideration may be redefined at the rear. given to the retention of the later larger grain.

An infill building which abuts An example of the larger grain the party walls on either side within the Industrial Fringe area

Tissue studies are a method of site and context appraisal where the scale and layout of different settlements can be compared. The technique provides clues to how the place may be structured by tracing plans and maps of familiar and successful places over a proposed development site at the same scale. Jewellery Quarter Design Guide 13 Scale

5New buildings should respect and mullions should always Emphasis given to the urban context of the site be incorporated into window the ground floor in height and scale. New designs and profiles and development should not sections should be correctly generally attempt to match proportioned. the height of adjacent buildings precisely but should Entrances should be maintain the subtle variety of proportioned to relate to the roofline characteristic of the overall design. They can be area. used to provide a focus at street level but should not be Except in the City Fringe visually dominant. building height in the conservation area is limited to Floor to ceiling heights are a maximum of four storeys. important in establishing In some contexts however proportion. In the Jewellery three or even two storeys may Quarter these are generally be more appropriate. reduced in diminishing proportions from the ground storey upwards. This should PROPORTION be replicated in new Traditional buildings in the buildings. Provision for Jewellery Quarter have regular commercial use can assist in and harmonious proportions. creating appropriate floor to ceiling heights at ground floor The pattern of fenestration is level. vital in the expression of proportion. As a general rule windows should be regularly spaced and set back within a reveal. Glazing bars and, The subtle variation in the roofline of these buildings is where appropriate, transoms characteristic of the area

14 Jewellery Quarter Design Guide Scale

RHYTHM LEVELS Consider Provide The rhythmic use of The topography of the How floor to ceiling heights architectural elements and Jewellery Quarter can create affect proportion. A bird’s eye perspective detailing is frequently various changes in level showing the height of the employed to break down within a development site. How the proposed proposed development in scale. New buildings should sit on development responds to relation to the adjacent actual ground level and the height of the buildings. floorplates should step down surrounding buildings. the hill. They should Perspective drawing of the accommodate any changes in How the proposed new development within the level and follow the gradient development responds to existing street scene. within the development site. the rhythm and proportion of the surrounding Indication of floor levels of buildings. proposed and adjacent buildings on drawings and The use of rhythmic elements and detailing helps perspectives. break down the overall scale of this building 1:50 indicative details of Diminishing proportions reduce windows, together with 1:20 the scale of this building window profiles and sections.

A site plan showing levels.

Perspective Drawing Jewellery Quarter Design Guide 15 Materials

6One of the defining sometimes employed in the characteristics of the Jewellery Quarter to reflect natural light Quarter is the limited palette through side or rear windows. of traditional materials, The use of this material to generally red brick with brick, achieve the same purpose stone or terracotta details and may be acceptable in new blue grey slate. Window designs. frames are timber or metal. These materials should be used in new development to reflect local context and create a harmonious street scene. A brick building Other high quality materials with terracotta may be allowed where they details are sympathetic and can be shown to preserve and A traditional slate roof enhance the character of the A simple palette of materials used to create building detail conservation area. Glazed bricks used to reflect natural light Materials which disrupt the harmony of the streetscape such as silver/light grey cladding, timber cladding, render or yellow brickwork will not be allowed. The use of UPVC for windows, doors and cladding will not be permitted. The use of reclaimed traditional materials is sustainable and will be encouraged. White glazed bricks were

16 Jewellery Quarter Design Guide Materials

Consider Workshop with banded Provide How materials are to be brickwork and traditional used. Stone, for example, metal window frames Full colour drawings of must not be used to face an elevations showing texture entire façade. and 3-dimensional effect.

The sustainability of A condition requiring materials. samples of all materials will be attached to planning How building materials will approvals. Details of weather. materials must be submitted with your How mortar joints and brick application, preferably in the bonding can contribute to form of a colour sample/ the overall quality of the board. design. Stone used to give horizontal emphasis A sample panel constructed on site, showing brick bonding and mortar joints.

Full colour drawing

Principal frontage in terracotta

Jewellery Quarter Design Guide 17 Architectural Detail

7Architectural detail should Rainwater goods used to always be an integral part of contribute to proportion the design of any new and rhythm development in the Quarter and should never be considered as an afterthought. The primary frontage should be the focus of architectural display with secondary buildings given a simpler treatment.

Architectural detail should be functional. It should promote Architectural detail as an integral legibility, reflect hierarchy, part of the overall building design contribute to scale, proportion and rhythm and Architectural detail used to emphasise a principal entrance help protect the building from Balconies, whether projecting Detail used to the weather. or recessed, should not be promote legibility positioned on street There should be no frontages. Balconies on the unnecessary clutter on the rear of existing buildings will façades of new buildings. If not be permitted but may be safety rails are required, allowed on the rear elevations simple bars in the window of new development where opening should be used these are not open to public rather than Juliet balconies or view. railings which project from the face of the building. Entrance canopies disrupt the harmony of the streetscape and should be avoided.

18 Jewellery Quarter Design Guide Architectural Detail

Consider Provide How architectural detail can promote legibility. For all architectural details,

How it can reduce scale. Large scale indicative drawings. How it can provide protection from the weather. Cross and vertical sections.

Architectural display on a primary frontage Simple modern entrance in a yard

Large scale indicative drawings

Jewellery Quarter Design Guide 19 Landscaping/Amenity Space

8Private external space in the Jewellery Quarter was traditionally provided by narrow rear yards, usually paved in blue brick. New development should reflect this tradition.

FRONT PLOTS Some properties have front plots that have been paved over for car parking and the boundary walls and railings removed. The reinstatement Landscaped rear yard of front boundary walls, gates and railings will be encouraged. The development of car parking spaces on forecourts will not normally be permitted.

A rear yard paved in blue brick

Reinstatement of an historic front plot, boundary walls and railings restored (Birmingham CAR PARKING Conservation Trust 1996) 20 Jewellery Quarter Design Guide Landscaping/Amenity Space

The demolition or part Consider Provide demolition of buildings for The use of surface materials the development of car in rear yards. These should Site plan/perspectives parking will not normally be be traditional, simple and indicating landscaping allowed. Parking in the rear robust, blue bricks or details and materials. yards of existing buildings paviors, for example. may be permitted where there Planting schemes should be is a carriage entrance off the limited to pots and tubs or street. In new development narrow planting strips along car parking should be walls. accommodated below ground, wherever possible, or in small The boundary treatment of enclosed rear yards. surviving front plots. The reinstatement of traditional boundary walls, gates and railings will enhance the A contemporary interpretation appearance of both the Yard perspective of a traditional paved yard building and the conservation area.

How car parking can be integrated into development to create the least impact on An example of a the character of the area. modern car parking solution in an existing rear yard. A turning plate allows cars to enter and exit in forward gear, and a stacking system enables more cars to be accommodated

Jewellery Quarter Design Guide 21 Signage, Shopfronts and Lighting

9In a commercial area such as SHOPFRONTS the Jewellery Quarter signage Retail units generally have a can make a significant shopfront or display window. contribution to local The City Council’s Shopfronts character. Design Guide (adopted as Supplementary Planning There is a wide range of Guidance in 1995) contains traditional sign types in the policies relating to the Quarter: appearance of shopfronts and Signs painted directly onto retail signage. Reference brickwork. should be made to these Painted timber boards. policies when designing new Relief lettering. buildings with a retail element Examples of display windows Planted or incised lettering. or shopfronts within an Etched or painted windows. existing building. In the A series of metal or wooden unique context of the Jewellery plaques on buildings in Quarter special regard should multiple occupation. be paid to characteristic local design and materials. New signage should reflect one or other of these types, with the emphasis on quality and finish.

Signage should be designed to suit the proportions of the building. It should not clutter the façade or destroy or obscure architectural Examples of detailing. traditional and modern signage Well proportioned signage which forms part in the Jewellery of the architectural detailing Quarter

22 Jewellery Quarter Design Guide Signage, Shopfronts and Lighting

LIGHTING Consider Provide Shopfronts and fascias should The size and position of any be externally lit. Lighting proposed sign. Detailed drawings at a scale should be unobtrusive. of 1:50 of entire elevations Internally illuminated signs Use of materials. showing existing and are not permitted in a proposed shopfronts and conservation area. The appearance of a signage. proposed shopfront in Floodlighting may be relation to the building in Detailed scale drawings and acceptable for landmark which it is contained and sections of any proposed buildings. the local streetscene shopfronts and signs.

Photographs of existing BLINDS shopfronts and those on Dutch blinds, fan blinds and any adjacent buildings. fixed blinds will not be permitted. Traditional Jewellery Quarter retractable blinds will be display window allowed where appropriate.

Before displaying any sign check with Planning whether Advertisement Consent is required. Advice can be given on the appearance and siting of proposed signage.

Further examples of traditional approaches to signage Jewellery Quarter Design Guide 23 Security

10Security in the Jewellery External security grilles on Quarter, where valuable goods ground floor windows are being manufactured and sold, is clearly an issue of great importance. A balance must be struck between External demountable security grilles preserving the character and appearance of the conservation area and providing appropriate security.

Acceptable solutions can be provided by: Security glazing. Internal window security grilles. Demountable external security grilles.

There is a general presumption against the use of security shutters on Listed Buildings and within Conservation Areas (Shopfronts Design Guide 1995). This applies to all Internal security grilles developments in the Jewellery Quarter.

24 Jewellery Quarter Design Guide Security

GATES Additional security Provide Gates in the Jewellery Quarter behind wooden vehicle were traditionally made of entrance gates Detailed drawings of timber and this is the elevations showing the preferred material for new positions of proposed gates. Where, for security security grilles. reasons, visibility is required beyond the gate, a metal Detailed drawings of grille/visibility panel can be proposed security grilles fitted. Timber gates can be showing fixing and tracks. reinforced with steel at the rear for increased security or a set of metal gates can be additionally installed at the end of the cart or carriage A wooden gate to a Vehicle entrance gates Security bars entrance. pedestrian entrance incorporating glazed panels

Jewellery Quarter Design Guide 25 Appendix 1: Building Regulations

Building Regulations and applies to existing walls Approved Document M - Applicants are advised to refer All new development and and floors. Access to and Use of to the following publications most proposals for change of Buildings by English Heritage use of or material alteration to The document recognises Covers access to and use of existing buildings in the that, where historic buildings buildings by all people Building Regulations and Jewellery Quarter will require are concerned, it may not be regardless of disability, age or Historic Buildings Balancing the Building Regulation Approval. practicable to improve sound gender. needs for energy conservation insulation to the approved with those of building The relevant Approved standards. In these cases a Historic buildings are conservation: an Interim Documents for work to balance should be sought recognised as a finite and Guidance Note on the historic existing buildings are between compliance and what culturally important resource application of Part L (2002) as follows - is practically possible. where it is important to achieve an appropriate Easy Access for Historic Approved Document B - Fire balance between accessibility Buildings (2004) Safety Approved Document L1 and and historic character and Covers fire safety issues such L2 - Conservation of Fuel and appearance. as means of escape, internal Power and external fire spread, Covers heat loss and thermal Compliance with Approved internal fire protection and insulation in the case of a Document M is not a Fire Brigade access. change of use or material requirement under the alteration. Disability Discrimination Act Sensitive individual solutions (1995). Advice on this can be designed and The document recognises the legislation and its application approved to comply with the need to conserve the special to historic buildings should requirements. character of historic buildings. be sought from a qualified In these cases only reasonable access consultant. provision is required to Approved Document E - improve energy efficiency to Resistance to the Passage of the extent that is practically Sound possible. This is particularly Covers sound insulation in relevant in the case of the case of a change of use replacement windows.

26 Jewellery Quarter Design Guide Building Regulations and Additional Reading

Appendix 2: Additional Reading

The Birmingham Plan, Birmingham Unitary Development Plan Alterations and Environmental Appraisal Deposit Draft 2001, Second Deposit Changes 2002, Pre-Inquiry Changes 2002.

Regeneration through Conservation Birmingham Conservation Strategy 1999

Jewellery Quarter Conservation Area Character Appraisal and Management Plan 2002

Shopfronts Design Guide 1995

The Jewellery Quarter Urban Village, Birmingham, Urban Framework Plan 1998

Building Regulations and Historic Buildings Balancing the needs for energy conservation with those of building conservation: an Interim Guidance Note on the application of Part L English Heritage 2002

Easy Access for Historic Buildings English Heritage 2004

Jewellery Quarter Design Guide 27 Quotes from Partnership Board Members

“The Jewellery Quarter is recognised as a centre of excellence for not a pastiche, in harmony with the particular buildings and streets high value-added goods and for its inspiring architecture and character. that adjoin.” It is acknowledged as a spatial priority within the Regional Economic Ross Bellamy Strategy.In support of our contribution to deliver the strategy, AWM Chair, Jewellery Quarter Association and Member of Birmingham will offer assistance to projects located within the Quarter, which will Civic Society. be sympathetically developed in line with this Design Guide. Rosie Paskins “Some developments over the last few decades have been an insult Director for Birmingham and Solihull, Advantage . to the heritage of our City and the mistakes of the past must not be allowed to be repeated. The Guide concisely identifies the extraordinary “The Jewellery Quarter is one of Birmingham's most unique areas historical and unique character of The Quarter and then very succinctly and it is therefore vital that in regenerating it we do not compromise sets out the standards, values and principles that future projects should the quality of design. The Design Guide sends out a clear but positive aspire to achieve.” message to developers and landowners about what is expected to Tim Field ensure the area's regeneration is not undermined by mediocre Chair, The Jewellery Quarter Community Web development." Jan Rowley “Good design is critical to attracting and retaining good businesses Assistant Director, Regeneration . in the Quarter. We need an approach to development which reflects the creativity of the businesses working there and our aspirations for “The Jewellery Quarter is truly an architectural gem and I welcome the Quarter as a place which gets noticed nationally and the introduction of clear design guidance for developers and landowners internationally” which will hopefully encourage not only the sympathetic refurbishment David Draycott of existing buildings but some exciting new designs”. Executive Director Business Services Birmingham Chamber of Andy Munro Commerce and . Operations Director, Jewellery Quarter Regeneration Partnership. “Hopefully this guide will assist developers and their consultants in “The Jewellery Quarter Association and Birmingham Civic Society understanding the aspirations for the Quarter which will assist in the welcome the Design Guide document as Supplementary Planning implementation of future schemes and minimise delays” Guidance, to help those involved in the regeneration and refurbishment Jon Bellfield of the Jewellery Quarter; and to encourage good contemporary design Barberry Developments Ltd.

28 Jewellery Quarter Design Guide ACKNOWLEDGEMENTS Ben Bolgar - The Prince’s Foundation The Jewellery Quarter Partnership Board

CONTACT Birmingham City Council Planning Alpha Tower Suffolk Street Birmingham B1 1TU

Conservation Team Toni Demidowicz/Richard Hudson Tel: (0121) 303 1115 Email: [email protected] Local Planning Diane Sampson Tel: (0121) 303 2262 Email: [email protected] Design Policy Simon Delahunty-Forrest Tel: (0121) 464 8258 Email: [email protected]

Text: Simon Delahunty-Forrest, Toni Demidowicz, Richard Hudson, Diane Sampson Graphics: Colin Smith

Historic Building Plan showing shopping wings Photography: Jane Willetts

Jewellery Quarter Design Guide Jewellery Quarter Conservation Area

Design Guide ENGLISH HERITAGE www.birmingham.gov.uk WEST MIDLANDS REGION June 2005