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Perancangan Kemasan Brem Ariska Sebagai Camilan Khas Kota Madiun

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Perancangan Kemasan Brem Ariska Sebagai Camilan Khas Kota Madiun perpustakaan.uns.ac.id digilib.uns.ac.id PERANCANGAN KEMASAN BREM ARISKA SEBAGAI CAMILAN KHAS KOTA MADIUN Disusun Guna Melengkapi dan Memenuhi Persyaratan Mencapai Gelar Sarjana Seni Rupa Program Studi Desain Komunikasi Visual Disusun oleh: Dyah Ayu Astari C0711010 PROGRAM STUDI DESAIN KOMUNIKASI VISUAL FAKULTAS SENI RUPA DAN DESAIN UNIVERSITAS SEBELAS MARET SURAKARTA 2015 commit to user i perpustakaan.uns.ac.id digilib.uns.ac.id PERSETUJUAN Tugas Akhir dengan judul PERANCANGAN KEMASAN BREM ARISKA SEBAGAI CAMILAN KHAS KOTA MADIUN Telah disetujui untuk dipertahankan di hadapan Tim Penguji TA Menyetujui, Pembimbing I Pembimbing II Hermansyah Muttaqin, S.Sn, M.sn Drs. Mohamad Suharto, M.Sn NIP.19711115 200604 1 001 NIP. 19561220 198603 1 003 Mengetahui, Koordinator Tugas Akhir Dr. Deny Tri Ardianto,S.Sn, Dipl. Art NIP.19790521 200212 1 002 commit to user ii perpustakaan.uns.ac.id digilib.uns.ac.id PENGESAHAN Konsep Karya Tugas Akhir PERANCANGAN KEMASAN BREM ARISKA SEBAGAI CAMILAN KHAS KOTA MADIUN Dinyatakan Lulus Ujian Tugas Akhir oleh Tim Penguji dalam Sidang Ujian Tugas Akhir Pada Hari Kamis, 2 Juli 2015 Tim Penguji, Ketua Sidang Ujian Tugas Akhir Drs. Putut H Pramono M.Si. Ph.D ( ) NIP. 19550612 19800 1 014 Sekretaris Sidang Ujian Tugas Akhir Esty Wulandari, S.Sos., M.Si ( ) NIP. 19791109 200801 2 015 Pembimbing 1 Tugas Akhir Hermansyah Muttaqin, S.Sn, M.sn ( ) NIP. 19711115 200604 1 001 Pembimbing 2 Tugas Akhir Drs. Mohamad Suharto, M.Sn. ( ) NIP. 19561220 198603 1 003 Mengetahui, Dekan Ketua Program Studi Fakultas Seni Rupa dan Desain S1 Desain Komunikasi Visual Drs. Ahmad Adib, M.Hum, Ph.D Dr. Deny Tri Ardianto, S.Sn, Dipl. Art NIP. 19620708 199203 1 001 NIP.19790521 200212 1 002 commit to user iii perpustakaan.uns.ac.id digilib.uns.ac.id Perancangan Kemasan Brem Ariska Sebagai Camilan Khas Kota Madiun 1 Dyah Ayu Astari 2 3 Hermansyah Muttaqin, S.Sn, M.sn Drs. Mohamad Suharto, M.Sn ABSTRAKSI 2015. Dyah Ayu Astari. C0711010. Pengantar karya Tugas Akhir ini berjudul “Perancangan Kemasan Brem Ariska Sebagai Camilan Khas Kota Madiun”. Adapun permasalahan yang dikaji adalah : (1) Bagaimana meracang ulang desain kemasan produk Brem Ariska sebagai camilan khas Kota Madiun? (2) Media promosi pendukung apa saja yang bisa digunakan untuk mengenalkan kemasan baru Brem Ariska?. Sebagai Kota yang dijuluki Kota Brem. Di Madiun Brem menjadi oleh-oleh atau buah tangan yang paling dicari wisatawan selain sambel pecel. Brem merupakan camilan yang terbuat dari sari beras ketan yang memiliki rasa manis asam dan terasa meleleh dilidah. Salah satu merek brem yang paling dicari yaitu Brem Suling yang terkenal dengan kemasan bremnya yang berwarna kuning dengan ilustrasi gambar suling serta kemasan bergaris warna merah dan ungu. Karena ciri khas tersebut banyak perusahaan brem yang membuat kemasan serupa dengan menambahkan nama Suling dalam kemasan produknya. Begitu pula dengan rumah produksi Brem Ariska, kemasan yang digunakan masih terpaku dengan kemasan produsen brem madiun ternama yaitu Suling Gading. Karena itu perancangan ulang kemasan produk Brem Ariska diperlukan untuk memperkenalkan Ariska sebagai produsen brem yang memiliki ciri khas serta cita rasa tersendiri dan menjadikan Ariska sebagai salah satu tempat tujuan masyarakat memperoleh oleh-oleh khas Kota Madiun. 1 Mahasiswa Jurusan Deskomvis Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Surakarta dengan NIM C0711010 2 Dosen Pembimbing I 3 Dosen Pembimbing II commit to user iv perpustakaan.uns.ac.id digilib.uns.ac.id Design Packaging Brem Ariska As snack icon of Madiun Dyah Ayu Astari1 2 3 Hermansyah Muttaqin, S.Sn, M.sn Drs. Mohamad Suharto, M.Sn ABSTRACT 2015. Dyah Ayu Astari. C0711010. Introduction This final project work entitled "Design Packaging Brem Ariska As snack icon of Madiun". The probllems examined are: (1) How to re-design the product packaging of Brem Ariska as snack icon of Madiun? (2) Media campaigns supporting anything that could be used to introduce new packaging Brem Ariska ?. As the town is nicknamed the City of Brem. In Madiun Brem become the one of snack icon which the most sought after tourists besides sambel pecel. Brem is a snack made of glutinous rice extract that taste sweet and sour was melted on the tongue. One of the most sought after brand of brem namely Suling Gading with the yellow packaging and suling as the ilusstration and the other pakaging which has striped red and purple. Because of such characteristics brem many companies that make similar packaging by adding the name of the Suling in their product packaging. Similarly, the production house Brem Ariska, packaging used are still glued to the packaging manufacturer renowned brem madiun namely Suing Gading. Because the redesign of packaging products Brem Ariska necessary to introduce Ariska as a manufacturer that has a characteristic brem and taste of its own and make Ariska as one community destination acquire souvenirs Madiun. 1The student of Visual Communication Design Faculty of Fine Art and Design Sebelas Maret University NIM C0711010 2Guide Lecture I 3 Guide LectureII commit to user v perpustakaan.uns.ac.id digilib.uns.ac.id PERSEMBAHAN Saya persembahkan untuk: Penciptaku, ayah dan ibuku, saudara dan saudariku, sahabatku kopiku, mie instanku, film dan animeku, dan untuk Aku. commit to user vi perpustakaan.uns.ac.id digilib.uns.ac.id MOTTO hidup bahagia, masuk surga Amin. commit to user vii perpustakaan.uns.ac.id digilib.uns.ac.id KATA PENGANTAR Segala Puji syukur penulis panjatkan kepada Allah SWT yang telah memberikan limpahan rahmat serta karunianya hingga penulis dapat menyelesaikan Karya Tugas Akhir ini dengan judul “PERANCANGAN KEMASAN BREM ARISKA SEBAGAI CAMILAN KHAS KOTA MADIUN”. Shalawat dan salam semoga tetap terlimpah kepada Rosulullah Muhammad SAW beserta keluarga sahabat, dan orang-orang terkasih. Dalam penyusunan karya Tugas Akhir ini, tentunya tidak lepas dari bimbingan, bantuan serta dorongan dari berbagai pihak. Untuk itu penulis menyampaikan rasa terimakasih kepada: 1. Drs. Ahmad Adib, M.Hum, Ph.D selaku Dekan Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Surakarta. 2. Dr. Deny Tri Ardianto, S.Sn, Dipl.Art selaku Ketua Program Studi S1 Desain Komunikasi Visual. 3. Hermansyah Muttaqin, S.Sn, M.sn selaku pembimbing I yang telah meluangkan waktu serta memberikan bimbingan serta kritik dan sarannya. 4. Drs. Mohamad Suharto, M.Sn selaku pembimbing II yang telah banyak memberikan dukungan serta masukannya. 5. Seluruh Dosen dan karyawan Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Surakarta, khususnya S1 Desain Komunikasi Visual. 6. Yadikun beserta keluarga serta karyawan dari rumah produksi Brem Ariska 7. Serta semua pihak yang terlalu banyak untuk disebutkan. Terimakasih. commit to user viii perpustakaan.uns.ac.id digilib.uns.ac.id Penulis menyadari bahwa dalam penyusunan Konsep Karya Tugas Akhir ini masih jauh dari sempurna. Oleh karena itu ktitik dan saran yang membangun akan sangat membantu untuk pembuatan karya yang lebih baik kedepannya. Semoga Karya Tugas Akhir ini dapat bermanfaat bagi penulis, pembaca serta bermanfaat untuk Kota Madiun. Surakarta, 2 Juli 2015 Penulis, Dyah Ayu Astari commit to user ix perpustakaan.uns.ac.id digilib.uns.ac.id DAFTAR ISI LEMBAR JUDUL ....................................................................................................... i LEMBAR PERSETUJUAN .......................................................................................... ii LEMBAR PENGESAHAN .......................................................................................... iii ABSTRAKSI ................................................................................................................. iv ABSTARCT ..................................................................................................................... v LEMBAR PERSEMBAHAN ...................................................................................... vi LEMBAR MOTTO ....................................................................................................... vii KATA PENGANTAR .................................................................................................. viii DAFTAR ISI .................................................................................................................... x DAFTAR TABEL ........................................................................................................ xiv DAFTAR GAMBAR ..................................................................................................... xv BAB I PENDAHULUAN ............................................................................................. 1 A. Latar Belakang ......................................................................................... 1 B. Perumusan Masalah .................................................................................. 2 C. Tujuan ....................................................................................................... 3 D. Metode Penelitian ......................................................................................commit to user 4 x perpustakaan.uns.ac.id digilib.uns.ac.id BAB II KAJIAN TEORI ................................................................................................ 6 A. Perancangan .............................................................................................. 6 B. Kemasan .................................................................................................... 7 1. Sejarah Kemasan ................................................................................
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