36P.; Paper Presented at the International Communications Association Annual Conference (Phoenix, Arizona, April 21-24, 1971)
DOCUMENT RESUME ED 050 581 BM 008 941 AUTHOR Browne, Donald R. TITLE International [radio Broadcasting: Who Listens? INSTITUTION Minnesota Univ., Minneapolis. PUB DATE 71 NOTE 36p.; Paper presented at the International Communications Association Annual Conference (Phoenix, Arizona, April 21-24, 1971) EDRS PRICE EDRS Price MF-$0.65 HC-$3.29 DESCRIPTORS *Audiences, Broadcast industry, Interculcural Programs, *International Programs, *Listening Habits, Media Research, *Radio, *Research Methodology, Research Needs, Research Problems, Surveys IDENTIFIERS *Asia, Radio Australia, Radio Japan, Voice of America, Voice of Free China ABSTRACT '.t is difficult to obtain reliable data on the nature of the audience for international broadcast programs in Asia (e.g., those beamed by the Voice of America or Radio Japan). However, analysis of listener mail and some survey research have provided a fairly clear profile of the audience: young (ages 15-34), well educated, urban, male (but with a fair proportion of female students), fairly affluent, often in "decision - making" or high-prestige positions or occur tions. Significant deviations from this profile may appear when a given international station has been clearly audible over the predominant domestic broadcast band (whether short wave or medium wave). Far less is known about how often, to what, and why people listen to international services, and even less about how such they comprehend or accept of what they hear. The research methods used to gather data on these aud!.'ances have included solicitation of mail by means of contests and "give - mays," requests for comments ot, programs, an0 questionnaires. Listener panels are also used. lore research is needed to get clear pictures of these auatences and the effects of the broadcasts on then.
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