THE ECONOMICS OF RURAL RADIO IN AFRICA An Introductory Study into the Costs and Revenues African Farm Radio Research Initiative (AFRRI) Farm Radio International Ottawa, Canada March 2008 ACKNOWLEDGMENTS Economics of Rural Radio was researched and written by Christopher Yordy, an Agricultural Economist based in Canada. It was reviewed by Vijay Cuddeford, Helen Hambly-Odame, Heather Hudson, Martine Ngobo, Doug Ward, Blythe McKay and Kevin Perkins and edited by Patti Ryan and Sheila Huggins-Rao. Farm Radio International is grateful for the support from The Bill & Melinda Gates Foundation who provided the funding for this report through The African Farm Radio Research Initiative (AFRRI). This report was commissioned as a preliminary study of current research on the economics rural radio in African countries. The results will contribute to AFRRI’s overall research design and implementation. Farm Radio International would also like to thank the National Research Coordinators and partners in Uganda, Tanzania, Malawi, Ghana and Mali and all other radio practitioners including NGOs, Research Institutions, and Government departments for their contributions to this report. For more information, contact: Farm Radio International 1404 Scott Street Ottawa, ON Canada K1Y 4M8
[email protected] www.farmradio.org 1-888-773-7717 Farm Radio International ©2008 The Economics of Rural Radio in Africa: An introductory study into the costs and revenues Table of Contents I. REPORT SUMMARY 4 II. INTRODUCTION: RURAL RADIO IN AFRICA 8 Background Purpose and Objectives of the Study III. CURRENT KNOWLEDGE ON THE ECONOMICS OF RURAL RADIO IN AFRICA 10 What is Known Estimated Costs of Rural Radio Costs of Equipment at Start-up Supporting Rural Radio in Africa ICT Costs and Usage in Africa Three Operating Models of Rural Radio Assessing the Economy of Rural Radio of Varying Costs and Revenue Streams IV.