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POPULAR ELECTRONICS: Published Monthly by Ziff -Davis Publishing Company, at One Park Avenue, New York 'o )u ar ec toni WORLDS LARGEST- SELLING ELECTRONICS MAGAZINE MAY 1979/$1.25 PE Tests New "Sonic Hologram" Preamp Open Refrigerator -Door Alarm Saves Energy Build an R -F Impedance Bridge The Upcoming New World of TV Reception 7 ROCK SONGS All CHICAGO THE TO' FARM PRICES -MART CLOSING BOARD OF TRADE VAILAB_E AT AL. K STORES SHADOW DANCI4G WHEAT CONVERSION CHART ANDY GISI 3. 09 1,2 DOWN -. 00 3f4 TEMPERATURE JUL 2 BAKER STREET SEP 3. 13 3'4 UP . 00 1,4 C F C F C GERRY RA.FERTY DEC 3. 1S 3,4 DOWN . 00 3,4 F 9 36 2.2 90 32.2 USE TA SE MY GIRL MAR 3. 21 UP . 00 1,2 -20 -2B. -16 -26. 7 40 4.4 94 34.4 0' JAYS CORN -12 -24. 4 44 6.7 98 36.7 .' 1 YOU RELONG T 7 Ix 2 48 S. 9 102 38. 9 CARLY SI40N JUL 2. 55 1,2 DOWN . 02 e -22. 41. 1 1 IT'S A NEARTWCNE SEP 2.56 3'4 DOWN .02 1,2 -4 -20. 0 52 11. 1 106 8 56 13.3 110 43.3 EOM IE TYLER DEC 2. 58 1/Z DOWN .03 in O -17 S STILL T $ 11 MAR 2. 64 1 i2 DOWN . 03 1,2 SOS SEE MASSEY FERGUSSON FOR YOUR WITHALI TTLLUTLUCK NEW 1978 TRACTOR WINOS 3! I I, ii 65 60 55 50 45 40 35 30 25 lp '-r..a.r..---- I[LULIIIJIJUJ .óFROMTNE us WAL. ETEETJOURNAL 7 7 Deck 05 Tested Eümig Model CCD Stereo Cassette o In This Pioneer TVX-9500 TV-Audió Tuner Issue Sabtronics 8100 Frequency Counter 14024 14278 Pop ula Electronics AmericanRadioHistory.Com The Fisher CÁ5150 cassette deck. Gorgeous up close. Even better from a distance. Great styling and state- to record anything you of-the-art performance are want at a preset time, two things this new Fisher whether you're home or cassette deck has plenty of. not. The clock display dou- But it's got something bles as an electronic tape even more exciting: full - counter with memory re- function remote control- wind. Silky -smooth, without wires! It's the first J feather -touch buttons con- tape deck ever to offer this trc,l the solenoid tape sensational feature. mechanism. Think of it: by touching a _ But considering the button on the remote infra- prices of other decks with red transmitter, you can. similar performance and far control Play, Record, less features, the Fisher Pause, Stop, Fast Forward, CR5150 at $650* has to be and Rewind módes-from one of the greatest values in up to 20 feet away! You can high fidelity today. No mat- record, edit, search, and Is - 10r ter how you look at it. ten to cassettes-without Available at better audio leaving your easy chair. stores or the audio depart- And the CR5150 is just plain fun process Dolby** for 68dB S/N ments of fine department stores. to operate. ratio, and a servo -controlled 'Manufactures 's suggested retail value. Actual selling Wireless control would prob- transport with 0.04% wow & flut- price determined solely by the individual Fisher dealer. ably make the CR5150 a big - ter (WRMS). Superb specs that New guide to buying high fidelity equipment. seller even if its performance was a Send $2 for Fisher Handbook, with name and only handful of ultra -high address to Fisher Corp., Dept H, only average. But Fisher went all priced cassette decks can match. 21314 Lassen St., Chatsworth, CA 91311. out, and gave it 3 heads for 30- Feature -wise, there's a built-in 19,000 Hz response, dual- digital clock that will turn on the CR5150 deck your FISHER (or receiver) The first name in high fidelity.® - 9TfiRE0 resrre mve oeex Ca erec FlSHER -i \ 1=1 .o2:3 8 . J,.-M .,...o o. Tt ..5,.... © - n ...a fq .ssirs. QQ T ay 'ó Ñ i1 11i (11;i` O n n n n n T I .w y arw. rume - CR5150 ©1979 Fisher Corp., Chatsworth Calif. 91311 "Dolby is registered trademark of Dolby Laboratories. CIRCLE NO.23 ON FREE INFORMATION CARD AmericanRadioHistory.Com Would you have bought? The Digital atch coax Hundreds of consumers took part in an experiment. What it proved can be a lesson to us all. quality and more features than anything else The story we are about to tell you is the on the market, but it was priced at $125- absolute truth. The persons involved, how- higher than the Hong Kong watches. ever, will not be mentioned in order to protect So we tried another experiment. We offered their reputations. the TI watch in a small advertisement in our It began about six months ago when an 3995 catalog opposite an ad we created for the enterprising watch manufacturer in Hong Hong Kong watch selling for $69.95. The TI Kong started producing watches that were watch generated four times the number of exact copies of the Seiko chronograph alarm orders than the Hong Kong version. It was this selling in the United States for $300. Full Function test that convinced us to offer the TI watch in a The Hong Kong version was sold to several Chrono Alarm national advertising campaign. for t now American watch manufacturers approxi- _,.¡-11 tot S100. h We are not showing you the Texas Instru- ¡t advertised with mately $25. These companies in turn contact- You've. seen chronograph ments watch in this ad. First, it looks identical It's afull-function gold -tone ed several American mail order companies it's $39.95 at $39.95, i to the Seiko version and secondly, if we silver -tone and hand- to for $50. alarm. In postage and offered the watch them around 95. please add $3.00 No COD's. showed it and you just read the headline of this orders only. tax. Soon, all you saw in newspapers and maga- or money 5% sales ad, you might think that the TI watch was "The ling. Checks please add zines were watches that looked like the Seiko Illinois residents Digital Watch Hoax" which of course it isn't. address below. but were selling for between $60 and $100. to the TI watch will in a few select Send _-._ . Watch Factory The be sold Although each watch had a different name, stores shortly. Or you can order now directly they were all made by the same manufacturer. from JS&A. We promise you prompt delivery Even JS&A was selling them. This ad was a hoax designed to prove the and something even the stores don't offer- Many of the other mail order companies had gullibility of the American consumer. the opportunity to wear the TI watch and the just started in business and were not finan- Indeed, not all those who responded were right to return it anytime within 30 days for a cially stable. if service would ever be required gullible. There were 62 letters from people prompt and courteous refund if you are not and the company vanished, the watch would who did not buy but asked for either more absolutely satisfied. be useless. information, the name of the manufacturer, or If you are looking for the very finest watch A friend of ours, who was also in the mail the right to return the watch if it wasn't any you can buy-even better than the Seiko and order business, told us that for a low enough good. There were several inquiries made backed by two substantial companies, we price the American consumer would be willing directly to the publication and a few to the urge you to consider the TI Chrono Alarm. to buy anything, regardless of the stability of Better Business Bureau. JS&A is America's largest single source of the company. There were more consumers who investi- space-age products-further assurance that To prove his point, he made us an offer. If we gated the offer than those who took the bait your modest investment is well protected. could supply him with those digital watches, he despite the tempting price. That was encour- Send your check or money order for $125 for would prove that the American consumer did aging for us. the stainless steel model or $150 for the gold - not pay attention to who was offering the watch But this story took an interesting twist after tone version plus $2.50 postage and handling and only cared about price. We accepted his the experiment. The American watch com- (Illinois residents, please add 5% sales tax) to challenge. Prices had been dropping and the panies handling the Hong Kong watch were the address shown below. Credit card buyers cost of our stainless steel model was now $38. getting overstocked. Prices were starting to may call our toll -free number below. Our friend ran a small ad in the south- drop and a few of the companies were indeed We will promptly ship your watch, one-year western edition of a consumer publication going out of business. limited warranty and complete instructions. offering our watch for $39.95. The ad cost him About this time, Texas Instruments intro- Then prove for yourself how outstanding the only $72. It had no trial period, no accuracy duced their new Chrono Alarm. It looked Texas Instruments Chrono Alarm really is. claims and the name of the company used in almost identical to the Seiko, but its features There's no gamble when you can own the the advertisement had never appeared be- made it far superior.
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