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Media Pack 2021 Business intelligence for buyers and specifiers of commercial catering equipment MEDIA PACK 2021 DIGITAL In numbers oodserviceEquipmentJournal.com is the UK’s only dedicated web portal for multi-site buyers, purchasers and specifiers of commercial cater- Over ing equipment as well as executive chefs and 48,209 Fmenu development managers. The site provides a truly page impressions per unique opportunity for suppliers and brands to reach the month* very people responsible for ensuring the kitchens of the nation’s restaurants, cafes, pubs, hotels, schools, colleges and hospitals have access to the equipment they need. By advertising on FoodserviceEquipmentJournal. com and within the site’s associated enewsletters, organ- Over isations of all sizes can now communicate information 28,000 about their company, products, services and promotions users per month to a highly-targeted and active end-user community. Through our daily news alert, you will be commu- nicating directly to purchasing, procurement and food development personnel who control the purse strings of annual equipment budgets worth millions of pounds. Daily e-newsletter goes to DIGITAL over 3,000 key decision makers ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS: METRICS FLEXIBILITY BRANDING PROMOTIONS Digital advertising Digital artwork can be Your digital artwork on this Online campaigns take place Average open rate packages include changed, updated and rotated 100% dedicated catering in real time, so if you advertise clickthrough reports on a daily, weekly or monthly equipment portal will ensure digitally buyers can immediately basis, offering you a unique your brand is at the forefront take advantage of your company’s that explain how visitors 40% opportunity to customise of buyers’ minds, helping to offers and promotions. With responded to your your campaign, communicate increase awareness of your banners, wallpaper and MPU campaign, giving you full multiple messages and products and enhancing the positions available on the website analysis of how many promote different offers. With profile of your company to and daily enewsletter, we can help *November 2020 people it reached and the digital advertising you can drive the industry’s most influential you choose the online medium level of engagement. traffic straight to your website. procurement specialists. that best delivers your message. PRINT In numbers oodservice Equipment Journal provides business intelligence for buy- ers, purchasers and specifers of commercial catering equipment working 3,000 for multi-site operators in the UK. The market-leading monthly maga- zine and online portal, FoodserviceEquipment.com, is the only title spe- Monthly circulation cifically created and written for those responsible for procuring kitchen to owners, managing Fequipment on a group level. In addition to delivering topical news, interviews, com- directors, general managers, ment, analysis, debate and best practice, Foodservice Equipment Journal provides commercial directors a platform for suppliers, contractors and buyers to promote product innovation and discuss the issues really driving the market place. 7,500 Average monthly readers, based on 2.5 readers for each copy 100,000 Number of sites that FEJ’s readership is responsible for in the UK CIRCULATION BY BUSINESS THE POWER OF PRINT ADVERTISING IN FOODSERVICE EQUIPMENT JOURNAL OFFERS NUMEROUS COMMERCIAL BENEFITS: 44% 21% CREDIBILITY INTEGRITY FREQUENCY AUDIENCE 19% Foodservice Equipment Like its sister publications in the Foodservice Equipment Our database is fully researched 10% Journal is published by hospitality sector, Foodservice Journal is published 12 times from scratch and maintained, 4% ITP Promedia Publishing, Equipment Journal is built on an a year, providing the market giving you the guarantee that 2% a leading, global publisher editorial policy that places huge with a monthly digest of your message is being seen by emphasis on the integrity, quality original news, trends and with some of the most the most influential group buyers Restaurant Chain/Group and richness of its content. Our features. We will work with Cafes and bars respected, sector-leading of catering equipment in the UK. teams work hard to bring the you to create a campaign that Hotel and leisure B2B and consumer market the information it needs delivers a consistent message Many of these individuals are Contract caterers magazines within its to know, creating a compelling and is read by prospective responsible for hundreds of sites Supermarkets portfolio, and offices in publication that suppliers benefit buyers of your equipment and annual equipment budgets Public sector procurement London, Dubai and India. from being associated with. month after month. that run into the millions. BESPOKE EVENTS • Roundtable opportunities As a multi-platform publisher, we can work with you to organise events tailored to your specific needs, including roundtables. • Roundtables allow you to gain thought leadership on an industry topic while providing a platform for you to communicate your message objectively and network with key individuals. • You choose the topic to be discussed, and then work in partnership with Foodservice Equipment Journal to decide on panellists, 2021 FEATURES LIST before setting out the agenda for the session. JANUARY FEBRUARY MARCH APRIL • Debates are lively and engaging and a great Warewashing Hot holding Food prep equipment Refrigeration way to be seen as the go-to experts in your Induction Kitchen design Sous vide Microwaves sector. K&E Awards Week Waste management Tech focus Outdoor dining • All roundtables are followed by extensive post-event print and online coverage and SPECIAL photography. MAY JUNE JULY AUGUST EDITION Combi ovens Service Prime cooking Special report: Buyers’ Guide Special report: Equipping Ice machines Coffee machines to innovative foodservice delivery kitchens Sector report FEJ Awards shortlist equipment in the UK EXPANDED SEPTEMBER EDITION OCTOBER NOVEMBER DECEMBER Warewashing Pizza equipment Refrigeration Fryers CK show preview Light equipment Cooking suites Food safety & hygiene HOST show preview Annual Power List State of the Nation report Equipment of the Year NB: The topics in the 2021 feature list provide a guide to the headline features scheduled for 2020. However, each issue of Foodservice Equipment Journal will contain an additional mix of trends, interviews, case studies and product insight so please keep in regular contact with the editorial and commercial team to be involved with other opportunities. KITCHEN OUR READERS EXCELLENCE Foodservice Equipment Journal is distributed to named individuals in purchasing and specifications roles at the UK’s largest foodservice operators, including executive chefs and heads of food development. Our readership is responsible WEEK for an annual equipment budget of £700m and in excess of 100,000 sites. Decision-makers who receive the print and digital versions of FEJ represent companies that include: Kitchen Excellence Week is a special week-long initiative to highlight ◆ Whitbread ◆ Greggs ◆ Accor Hotels best practice and exciting developments in vital areas of commercial Costa Coffee kitchens. Over a period of five days at the end of June, FEJ’s daily ◆ Mitchells & Butlers ◆ ◆ Hilton Hotels news alerts feature a focused and editorially-driven collection of ◆ The Restaurant Group ◆ Starbucks ◆ Marriott online content that aims to inform and educate operators on the latest ◆ Casual Dining Group ◆ Pret A Manger ◆ Compass Group products, newest technologies and fastest-growing trends. Each day’s ◆ Azzurri Group ◆ Bill’s Restaurants ◆ Sodexo content addresses a different area of a professional kitchen, providing ◆ Pizza Express ◆ Oakman Inns ◆ Aramark kitchen managers and catering equipment buyers with highly valuable ◆ TGI Fridays ◆ Punch Taverns ◆ Elior and focused content to support them in the decisions they make. ◆ Nando’s ◆ Ei Group ◆ BaxterStorey This includes cooking platforms, refrigeration, warewashing, kitchen ◆ Loungers ◆ Greene King ◆ Tesco management and energy efficiency. ◆ McDonald’s ◆ Marston’s ◆ Sainsbury’s Kitchen Excellence Week provides a unique opportunity for JD Wetherspoon individual category sponsors to share their insight to the trends shaping ◆ KFC ◆ ◆ Morrison’s the product areas they specialise in and outline how advances in new ◆ Domino’s ◆ Stonegate Pubs ◆ Merlin Entertainments technology can support the changing needs of the industry. Additionally, ◆ Papa John’s ◆ Fuller’s ◆ Center Parcs the content generated during Kitchen Excellence Week is compiled ◆ Subway ◆ InterContinental Hotels ◆ SSP Group into a standalone digital report and made available to operators for free. BUYERS’ GUIDE FEJ AWARDS The Foodservice Equipment Journal Buyers’ Guide - produced in The FEJ Awards celebrates the achievements of multi-site partnership with sister title Catering Insight - provides a compelling foodservice operators in the UK and the catering equipment insight to the latest and greatest products available on the UK providers that serve them. Held on an annual basis and foodservice equipment market for dealers, distributors and national established to recognise back-of-house innovation, the account operators. This comprehensive catalogue, published as both FEJ Awards culiminates in a three-course, sit-down dinner a printed and digital edition, showcases innovations from smallwares, where the winners of each category are revealed. Attended food prep and plug-and-play,
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