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An Introduction to Franchising Our Restaurants WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT

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An Introduction to Franchising Our Restaurants WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT An introduction to franchising our restaurants WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT Partnering with Casual Dining Group “ We are pleased to have the opportunity to invite like-minded partners, who share our values, and the passion for what we do, to become part of the Casual Dining Group (CDG).” Steve Richards CEO WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT Highlights from our current business portfolio • Estate approaching 300 restaurants across • State-of-the-art development kitchen in our portfolio of brands our Euston office, putting food at the heart of the business • Ambitious schedule of openings and refurbishments each year • Large, well-capitalised group with supportive new ownership • Operating across three continents, with a strong pipeline of new business • Award winning employer, with awards from opportunities underway Heathrow for our training and mentoring programmes in 2015 and 2016 • Opened franchised sites in Delhi March 2016 and London January 2017 • Award winning menus, achieving the coveted Mumsnet innovation award in 2015 • A dedicated franchisee support team for our work on children’s menus WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT Introducing the franchise team Mark Nelson Lisa Johnson Richard Downs Managing Director, Concessions, Director of Marketing, Concessions, Director of Franchising Franchising and Belgo Franchising and Belgo and Business Development A former MD of one of the UK’s largest catering Working formerly as Sales and Marketing Director Richard’s years of operational experience means concession businesses; Mark has a proven track of brands as diverse as Wagamama, Hilton and he knows exactly how to open and run great record of business development, both in the Legoland, Lisa heads up our concessions and restaurants. This solid foundation and strong concession and franchise market, in the UK and franchising marketing team - she is adept at linking commercial acumen help him to develop successful overseas. in with our concessions partners focusing firmly on franchise partnerships. Negotiating and setting up improving the customer experience and delivering Café Rouge Dubai, Bella Italia Delhi and Belgo Kings brands to the highest standards. Cross, London, Richard will see the project through from initial conversation to site opening, supporting the franchise partner every step of the way. WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT Introducing the franchise team Lizi Hills Claire Clarke Mary-Kate Finance Director, Concessions, HR Director, Concessions, Franchising and Belgo Franchising and Belgo Shannon-Little Franchise Brand Manager Before joining CDG, Lizi worked in Corporate Finance Bringing a wealth of HR and CDG experience to Working formerly for a large UK hotel chain, specialising in the Leisure sector, building up a wealth the team, Claire has worked for the company Mary-Kate brings with her a wealth of knowledge of sector knowledge. Notably, she worked on the sale for 20 years. Claire brings a real people focus to in marketing a multi-site organisation. Her of Strada, and advised CDG on the acquisition of our franchising partners, providing learning and passion for both branding and marketing Las Iguanas. She previously worked at both Apple and development support. strengthens her position as Franchise Brand Pizza Hut in their in house financial strategy teams. Manager, managing the day-to-day marketing Lizi is a Chartered Accountant. needs for franchise partners. WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT Introducing brands management team James Spragg Mos Shamel Simon Wilkinson Managing Director, Bella Italia Managing Director, Las Iguanas Managing Director, Café Rouge 20 years sector experience. Mos has significant experience in rolling out new 18 years sector experience. sites as CEO and previously Operations Director, James has a strong track record of leading high Simon was formerly Chief Executive of LTR Grupo de helping grow Las Iguanas from six to over 50 sites. profile leisure businesses including TGI Fridays and Restaurantes, Chief Operating Officer at Kuwaiti-owned Pizza Express. He has also previously held senior Kout Food Group, and Managing Director at Paramount director roles at Whitbread and Scottish and Newcastle. Restaurants. Spending the first 10 years of his career operating 5-star hotels in London and the Caribbean, he now oversees the development & growth of Café Rouge. BRANDS WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT THE BRAND BELLA ITALIA HAS A HISTORY SPANNING OVER 40 YEARS, YET DURING 2017 WE GAVE THE BRAND A COMPLETE REFRESH, AND THE GREAT NEWS IS; OUR CUSTOMERS LOVE IT! Whether in the UK or overseas, Bella Italia recognises the importance of having the customer at the heart of the operation. Our contemporary design, all day Italian menu, and warm & welcoming personality combine to prove a winning formula for an ever-growing army of loyal customers. With over 100 restaurants, and more opening all the time, we’re familiar and loved – with each visit ending with a full belly and a massive smile! The brand name has been trademarked as Bellatalia for the International market WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT THE FOOD WE’RE PROUD OF OUR ITALIAN HERITAGE AND THE QUALITY OF OUR INGREDIENTS SOURCED. THIS ENABLES US TO OFFER OUR GUESTS THE BEST IN ITALIAN-INSPIRED DISHES. We know that people don’t expect this level of care and craft from a restaurant chain. Part of our excitement is allowing our guests to discover and experience an authentic taste of Italy every time they visit us. We’re passionate about bringing a truly authentic Italian experience to all our guests, which is why we import De Cecco pasta direct from Italy. Made using only the best grains and produced in Italy since 1886, it makes for a truly delicious pasta. Classic hand-stretched pizza, a piping hot bowl of fresh pasta or a succulent grill, or a kid’s meal deal, everybody can enjoy the taste of Italy. Food is served with a side order of fun at Bella for kids and a visit to the Gelato cart, every visit if full of Italian memories. WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT INTERIOR DESIGN TO ENSURE THE LOOK AND FEEL OF EACH BELLA ITALIA IS JUST RIGHT FOR THE LOCAL CUSTOMER PROFILE, WE HAVE SEGMENTED ALL OF OUR RESTAURANTS INTO ONE OF THREE CATEGORIES. THE LOOK AND FEEL OF EACH CATEGORY IS SLIGHTLY DIFFERENT, TO PLAY UP THOSE ELEMENTS AND FINISHING TOUCHES THAT WE BELIEVE THE LOCAL CUSTOMER WILL ENJOY AND APPRECIATE. Bella Italia Leisure sites are much more colourful and playful, really turning the dials up with the Italian style and culture references. They have very bold, large scale features such as sit-on Vespa motor bikes for customers to take photos and huge hand-painted murals. The Metro schemes have a warm industrial look to them with unfinished mild steel and reclaimed timber features throughout. The addition of sheet metal to the bar counter fronts and more interesting contemporary light fittings adds to the distinctive look that allows these sites to compete successfully in busy city centre locations. The Trattorria style lends itself well to smaller sites where space is at a premium and every inch of the footprint has to be utilised with due care and attention. Kitchens are smaller so have to work more efficiently to produce the standard menu and wine is a significant feature. WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT PROPERTY BELLA ITALIA IS SUITED TO A WIDE RANGE OF LOCATIONS WITH THE CORE OFFERING SIMPLE TO MODIFY, TO MATCH TERRITORY REQUIREMENTS. • 275 – 400 m2 • Potential for smaller or larger premises • Prime mixed use retail and leisure schemes • Mall sites • Concessions environment • High footfall areas in major world cities WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT THE • The original all day BRAND bistro driving every day part occasion Café Rouge was launched • Wide menu from lighter lunch dishes to more in London back in 1989. formal evening meals Today, Café Rouge is the only • Market leader in established Nationwide French breakfast and brunch casual dining brand in the UK. offerings Now with over 90 restaurants • Most sites with sit at bars in the UK, the brand serves six for eating and drinking million meals each year. • Dedicated team in the UK driving food, brand Unique in covering all day parts, and design development Café Rouge combines the very • Bi-annual menu refreshes, best examples of classic bistro ensuring seasonality in cuisine, wine and coffee in the offer beautifully designed restaurants. • Authentic French look and feel to the bistros with individual design features WHO ARE WE BELLA ITALIA CAFE ROUGÉ LAS IGUANAS SUPPORT THE FOOD A large part of the appeal of Café Rouge is its broad reaching menu, taking in French bistro classics, break- fast and lighter dishes for lunch. The menu is changed with the seasons allowing us to introduce fresh new dishes, as well keeping the classic bistro dishes which are at the heart of what we do. Our confit de canard, from our Normandy farmer is cooked slow and served with our creamy dauphinoise potatoes and a rich red wine sauce. A whole sea bass is filleted, and then steamed simply in parchment with a red pepper Piperade, leeks and a lobster and dill butter. Our famous baguettes and croques are perfect for lighter meals at lunchtime and have been on the menu for 26 years in one guise or another.
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