Key facts The Northern Echo provides tailored advertising platforms, which local, regional and national businesses use to engage with our readers.

•Reputable: First published on the 1st January 1870. The Northern Echo is one of the country’s leading regional, daily, morning newspapers.

•Comprehensive news: Provides an international, national, regional and local news service.

•3 distinct editions: serving County Durham, Tees Valley and North Yorkshire, maintaining a local feel to its editorial coverage.

•Affluent readership: 65,137 (55%) of The Northern Echo readers are social grade ABC1 who have large amounts of disposable income. 1

•Award winning journalists: Top quality writing on issues from current affairs to lifestyle and leisure.

•Online: northernecho.co.uk is one of the regions leading newspaper websites in the north east.

Circulation area

NEWCASTLE UPON TYNE GATESHEAD Key: SUNDERLAND ROWLANDS GILL WASHINGTON STANLEY CONSETT CHESTER LE STREET Tees Valley & North Yorkshire Edition HOUGHTON LE SPRING SEAHAM DURHAM North Edition PETERLEE CROOK Darlington Edition SPENNYMOOR TRIMDON STATION FERRYHILL HARTLEPOOL BISHOP AUCKLAND NEWTON AYCLIFFE BILLINGHAM REDCAR APPLEBY‐IN‐WESTMORLAND STOCKTON‐ON‐TEES SALTBURN BY THE SEA BARNARD CASTLE MIDDLESBROUGH DARLINGTON GUISBOROUGH YARM KIRKBY STEPHEN WHITBY

RICHMOND

NORTHALLERTON HAWES LEYBURN BEDALE SCARBOROUGH THIRSK PICKERING FILEY

RIPON MALTON

KNARESBOROUGH HARROGATE YORK

119,383 readers daily

Source: 1 ABC (July to December 2009), circulation 44,931, JICREG as at January 2010 Readership information The Northern Echo maintains its position as the paper for County Durham and covers the wider Tees Valley and North Yorkshire area.

•Readership: There are 1.7 million adults in The Northern Echo total circulation area, of which Readership information: 119,383 adults read the publication each day, with 201,000 readers weekly. Daily readership: 119,383

•Reach: In The Northern Echo core marketing Daily circulation: 44,931 area 97,534 adults read the publication daily, 10% readership: 97,534 reaching 24% of all adults in the area. 10% population reach: 24% •Reader profile: The Northern Echo readership is skewed slightly towards male readers (52%) and Weekly reach: 201,000 readers aged 55+ (41%). Whilst, 55% of readers are social grade ABC1, which is over represented compared to the area average Area information:

•The top 5 locations by reach: Shildon (38%), Area population: 1,749,417 Bishop Auckland Rural Area (37%), Darlington Area households: 912,693 (33%), Ferryhill Chilton (31%), Crook (31%). 10% population: 413,797 •The top 5 locations by readership: Darlington (23, 551), Bishop Auckland Rural Area (12,027) , Spennymoor (6,265), Newton Aycliffe (5,838), Crook (5,609). Reader profile

Readership Readership % Area Area % Male: 61,948 52% 850,817 49% Female: 57,435 48% 898,600 51% Aged 15 to 34: 31,236 26% 531,221 30% Aged 35 to 54: 38,775 32% 584,398 33% Aged 55+: 49,372 41% 633,798 36% AB: 32,543 27% 384,756 22% C1: 32,594 27% 457,949 26% C2: 24,740 21% 370,069 21% DE: 29,506 25% 536,643 31%

Source: 1 ABC (July to December 2009), circulation 44,931, JICREG as at January 2010 Readership information 10% readership locations: Ranked by reach Location Population Readership Reach% Shildonhld 8,880 3,357 38 Bishop Auckland Rural Area 32,932 12,027 37 Darlington 72,099 23,551 33 Ferryhill Chilton 15,844 4,946 31 Crook 17,972 5,609 31 Spennymoor 20,476 6,265 31 Barnard Castle 10,791 3,006 28 Stanhope Rural Area 11,458 3,003 26 Newton Aycliffe 22,895 5,838 26 Darlington Rural 16,595 4,145 25 Sedgefield Rural Area 6,702 1,346 20 Coxhoe & Trimdon Rural Area 15,214 2,813 18 Richmond Rural (Yorks) 16,090 2,962 18 Northallerton Rural 12,467 2,173 17 Northallerton 13,316 2,217 17 Richmond (Yorks) 15,860 2,115 13 Durham 44,888 5,574 12 Leyburn Bedale Rural Area 16,223 1,854 11 Lanchester Rural Area 20,241 2,310 11 Brandon 15,380 1,647 11 Thirsk 7,474 776 10

Top readdhiership lltiocations: RRkdanked by readdhiership

Location Population Readership Reach% Darlington 72,099 23,551 33 Bishop Auckland Rural Area 32,932 12,027 37 Spennymoor 20,476 6,265 31 Newton Aycliffe 22,895 5,838 26 CkCrook 17,972 5,609 31 Durham 44,888 5,574 12 Ferryhill Chilton 15,844 4,946 31 Darlington Rural 16,595 4,145 25 Peterlee 47,692 3,838 8 Shildon 8,880 3,357 38 Barnard Castle 10,791 3,006 28 Stanhope Rural Area 11,458 3,003 26 Richmond Rural (Yorks) 16,090 2,962 18 Coxhoe & Trimdon Rural Area 15,214 2,813 18 Lanchester Rural Area 20,241 2,310 11 Northallerton 13,316 2,217 17 Northallerton Rural 12,467 2,173 17 Richmond (Yorks) 15,860 2,115 13 Stockton On Tees 69,982 2,042 3 Middlesbrough 145,790 1,889 1 Leyburn Bedale Rural Area 16,223 1,854 11

Source: 1 ABC (July to December 2009), circulation 44,931, JICREG as at January 2010 Regular platforms Regular weekly platforms circulated in The Northern Echo are well received and expected by both advertisers and readers alike.

Monday: Football Thursday: 7Days Football comprises of all the A 28‐page weekly television and weekends football reports, results entertainment guide circulated and league tables from our with The Northern Echo on regions teams including Thursdays. 7 Days is packed with Newcastle, Middlesbrough, all the latest news on theatres, Sunderland, Hartlepool, soaps, video releases, music, Darlington and all of the regions cinema, walks, events, pubs & non league teams. clubs, TV listings, reviews, and competitions.

Tuesday: Business Echo Friday: Weekend Motors The award‐winning Business Echo Weekend Motors is published is committed to providing its every Friday and contains 16 readers with the very latest pages on average. Including high business news and information quality editorial, advertising from from across the North‐East and local dealers and private sales. North Yorkshire. Weekend Motors is the perfect Packed with news stories, features way to reach the region's car and business platforms, from eco buyers. and farming to law, technology and personal finance.

Wednesday: Echo Jobs Saturday: Sport Wednesday’s Northern Echo is the The Northern Echo ‘Sport’ biggest selling day of the week, supplement is packed with all the which is a reflection of Echo Jobs regions pre match football news, popularity. We offer an extensive national sporting stories as well as portfolio of both in‐paper and a full colour racing section. A online platforms, which can make must read for the regions sports your advertisement work harder, fans. thus offering you the best possible opportunity to secure the right person, right now!

Wednesday: Home & Property Saturday: Local Heroes Homes & Property is the definitive The Northern Echo produces a 16 property guide serving Darlington page supplement called 'Local & South West Durham. Circulated Heroes’ dedicated to amateur free with The Northern Echo and sports and aimed at all ages. Local distributed with the Advertiser Heroes includes news, reviews, South Series, Homes & Property results and updates on all offers advertisers almost blanket grassroots sports throughout the coverage in its dis tr ibu tion area. region. Digital: northernecho.co.uk northernecho.co.uk is the online brand of our daily newspaper The Northern Echo, one of the leading newspaper websites in the North East of England. •Up to ddtate news: IldiIncluding in terna tiona l, national, regional, local and community news. •Interactive: Site includes video clips, blogs, readers comments and competitions. •Jobs, Homes & Cars: Our site contains 1,000’s of local job opportunities, homes and cars for sale. •Local Business Directory: Owl directory allows our audience to search for local businesses by business name, type and location. •Local internet users: 85% of our internet users live in the local area covered by their local newspppaper.1 •Drive traffic to your website: Leaderboards, banners, MPU’s and buttons will link directly to your website increasing visitors to your website. •Targeted advertising: Your online advert can appear on sections relative to your business, increasing response.

Online audience: Audience Monthly unique users: 245,940 2 •Growing audience: On average 245,940 adults view The Northern Echo online each month, a Weekly unique users: 44,931 2 17% increase compared to the previous auditing period. 2 Monthly Page 1,744,890 4 impressions (Run of site): •Combined reach: I month online advertising (run of site) and 4 inserts in The Northern Echo reaches 322,800 adults each month.3&4 Combined print & online audience: •Increased exposure: 1 month online Monthloyy reacheac advertising (run of site) will increase exposure Print: 4 inserts 322,804 3&4 of a 4 insert campaign in The Northern Echo by Online: 1month (run of site) 76%. 3&4 Monthly reach •Integrated marketing communications: Build a Print: 24 inserts 399,804 3&4 strong and coherent advertising campaign Online: 1month (run of site) using print and online advertising. This will enhance your brand and increase response.

Source: 1 Newsquest Readership Survey 2008 (SNAP), 2 ABCe (July to December 2009), monthly unique users 245,940, 3 JICREG as at January 2010, 4 Publisher Statement Omniture July to December 2009, Combined audience

Monthly Monthly Print Combined Page Total Unique Internet Only Readership Unduplicated Impressions 1 Users 1 Unique Users 2 (4 inserts) 3 Print & Online Audience. 2&3 Run of site: 1,744,890 285,314 139,804 183,000 322,804

Home page: 284,961 122,128 59,843 183,000 242,843

News: 667,441 171,390 83,981 183,000 266,981

Sport: 246,152 108,837 53,330 183,000 236,330

Business: 28,165 14,801 7,253 183,000 190,253

Leisure: 28,036 16,585 8,126 183,000 191,126

Cars: 17,221 2,353 1,153 183,000 184,153

Homes: 26,025 26,025 1,281 183,000 184,281

Jobs: 102,243 11,158 5,468 183,000 188,468

Please note: Publisher statement (Omniture July to December 2009 ). Figures are not audited and will vary to the audited figures. Audience profile Monthly Total Internet Combined Online Print Monthly Online Only Unduplicated Audience Readership Print (4 Unique Unique Print & Profile (%) 3 Profile (%) 3 inserts) 3 Users 1 Users 2 Online Audience. 2&3 Male: 46% 52% 132,542 64,946 94,959 159,905

Female: 54% 48% 152,772 74,858 88,041 162,899

Aged 15 to 34: 25% 26% 71,534 35,051 47,881 82,933

Aged 35 to 54: 46% 32% 130,355 63,874 59,437 123,311

Aged 55+: 29% 41% 83,424 40,878 75,681 116,559

AB: 42% 27% 118,546 58,088 49,885 107,972

C1: 28% 27% 78,869 38,646 49,963 88,609

C2: 14% 21% 38,630 18,928 37,923 56,852

DE: 17% 25% 49,267 24,141 45,229 69,370

Source: 1 Publisher Statement Omniture July to December 2009, 2 Newsquest Readership Survey 2008 (SNAP), 49% of online audience don’t regularly read a local newspaper, 3 JICREG as at January 2010 & TELMAR January 2010 Online advertising opportunities

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1 Leaderboard 4 Local advertiser button Dimensions: 728 pixels (w) x 90 pixels (h) Dimensions: 120 pixels (w) x 60 pixels (h) Mid page unit (MPU) 2 Earpiece 5 Dimensions: 230 pixels (w) x 90 pixels (h) Dimensions: 300 pixels (w) x 250 pixels (h) Featured jobs 3 Dimensions: Scrolling lineage Online advertising opportunities

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6 Button 8 End‐page unit (EPU) Dimensions: 120 pixels (w) x 120 pixels (h) Dimensions: 312 pixels (w) x 116 pixels (h) Page end banner 7 Skyscraper 9 Dimensions: 120 pixels (w) x 600 pixels (h) Dimensions: 728 pixels (w) x 90 pixels (h)