Data Are Strictly Embargoed Until 23:59 Tuesday 24 November 2015 Notes About This Report This Report Shows NRS Average Issue

Home , Birmingham Mail, Bournemouth Daily Echo, Bristol Post, Burton Mail, Cambridge News, Coventry Telegraph

Data are strictly embargoed until 23:59 Tuesday 24 November 2015

Notes about this Report This report shows NRS Average Issue Readership estimates sorted by publication group (daily newspapers, Sunday newspapers, general weekly magazines etc.) for two data periods, 12 months and 6 months. Virtually all publications are reported on the 12-month base*, but only those with a sufficient sample size are reported on the 6-month base. The first column is the estimate (in 000s) for the most recent data period, the second column the estimate for the equivalent period a year ago. The third and fourth columns show the difference in the estimates between those periods, expressed in 000s and as a plus or minus percentage change. There are separate reports for All Adults, Scotland, Men and Women. This report also shows, for comparison, circulation figures (source: ABC, UK only figures www.abc.org.uk) for national daily and Sunday newspapers.

Statistically Significant Period-on-Period Changes The NRS survey is based on an ever-changing sample of the British population. Therefore, when reviewing year-on-year or 6-month on 6-month changes, it is crucial to remember that we are reviewing completely different sets of people and therefore the data are subject to variation. In order to gauge whether period-on-period changes are ‘real’, rather than due to different samples, the NRS conducts statistical tests on the changes. As a result of these tests, the NRS is able to say whether we can be 95% confident that the change is a real one i.e. there is only a one in 20 chance that the change is not a real one. Looking at the data for October 2014 - September 2015 compared to the period October 2013 - September 2014, the changes marked in red show that we can be 95% confident that the change is real. Any other period-on-period changes are sufficiently small that they may be due to sample variation alone, and they do not necessarily mean that there has been a real change. Therefore, when making any period-on-period comparison, it is important to express it as a difference in the readership estimate, rather than a change in the actual readership. Average Issue Readership (or AIR) is the most commonly used estimate of a publication’s readership provided by the NRS. An “average issue reader” is defined as anyone who has read a publication within the interval between one issue and the next, in other words read yesterday for a daily newspaper, read in the last 7 days for a weekly newspaper or magazine, read in the past 4 weeks for a monthly magazine etc. About NRS Estimates The National Readership Survey estimates the number (and type) of people who read national daily and Sunday newspapers, newspaper supplements, and general and women’s magazines. The NRS is a continuous survey based on interviews with a representative sample of 33,000 adults in Great Britain every year. The published readership estimates are used by publishers and agencies as a basis for buying and selling advertising space in newspapers and magazines. NRS provides readership estimates for some 270 publications. Further data from NRS The full NRS database is released to subscribers on a quarterly basis, for periods ending March, June, September and December. It contains a wealth of information about the type of readers that different publications have. A summary of these data can be found at the NRS web site: www.nrs.co.uk, or alternatively, NRS Ltd. would be happy to assist you. For further information contact the National Readership Survey Ltd: 7/8 Market Place, London, W1W 8AG Tel: 020 7637 9822 * Some relatively small publications are reported on a 24-month base. Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2015 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 12-MONTH DATA: ABC (UK ONLY) 6-MONTH DATA OCT'14- OCT'13- OCT'14- OCT'13- APR'15- APR'14- SEP'15 SEP'14 Difference year-on-year SEP'15 SEP'14 Difference year-on-year SEP'15 SEP'14 Difference year-on-year

UNWEIGHTED SAMPLE 32,644 36,005 16,111 18,157 EST.POPULATION 15+ (000s) 51,796 51,670 51,814 51,742

000s 000s 000s % 000s 000s 000s % Daily Newspapers - 6 Day AIR The Daily Telegraph 1,150 1,237 -87 -7% 471,583 508,644 -37,061 -7% 1,205 1,142 +63 +6% The Guardian 793 744 +49 +7% 171,947 188,709 -16,762 -9% 786 722 +63 +9% The Independent 1 270 264 +6 +2% 58,978 64,310 -5,332 -8% 279 283 -4 -1% i 533 573 -40 -7% 277,939 291,439 -13,500 -5% 517 547 -30 -6% The Times 1,014 1,047 -33 -3% 372,702 371,175 1,527 +0% 1,017 978 +39 +4% Daily Express 845 1,079 -234 -22% 427,947 473,650 -45,703 -10% 768 1,064 -296 -28% Daily Mail 3,605 3,833 -228 -6% 1,531,440 1,602,078 -70,638 -4% 3,529 3,726 -197 -5% Daily Mirror/Record 2,433 2,908 -475 -16% 1,001,227 1,100,249 -99,022 -9% 2,315 3,042 -727 -24% Daily Mirror 1,953 2,251 -298 -13% 805,106 881,006 -75,900 -9% 1,854 2,370 -516 -22% Daily Record 496 679 -183 -27% 196,121 219,243 -23,122 -11% 473 698 -225 -32% Daily Star 838 978 -140 -14% 365,722 419,022 -53,300 -13% 774 983 -210 -21% The Sun 4,664 5,421 -757 -14% 1,783,613 1,987,086 -203,473 -10% 4,362 5,390 -1028 -19%

1 The Independent continues to be included in the six-month NRS database to enable combined analysis with i, as the two newspapers are jointly packaged for media sales and promotions. Users wishing to conduct a stand-alone analysis of data for The Independent are recommended to do so on a 12-month base, in accordance with standard NRS rules.

Daily Newspapers - 5 Day AIR London Evening Standard 1,836 1,673 +164 +10% 879,959 819,783 60,176 +7% 1,744 1,799 -55 -3% Metro 3,272 3,251 +21 +1% 1,344,012 1,353,990 -9,978 -1% 3,091 3,297 -205 -6%

Daily Morning/Evening Regionals The Press and Journal 176 145 +30 +21% The Courier - Dundee 157 134 +23 +17% The Herald* 99 91 +8 +9% The Scotsman* 83 99 -16 -16% Yorkshire Post* 96 105 -9 -9%

Aggregate Daily Newspapers - Net AIR The National (Net) 3,291 3,491 -200 -6% 3,127 3,679 -553 -15% The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster) and Yorkshire Evening Post.

1 Local (net) 4,218 4,838 -620 -13% 4,172 4,688 -516 -11% The combined figures for 1 LOCAL are net readership figures for Birmingham Mail, Burton Mail, Cambridge News, Coventry Telegraph, Daily Echo (Bournemouth), Daily Echo (Southampton), Daily Gazette (Colchester), Daily Post (Wales), Derby Telegraph, Dorset Echo, East Anglian Daily Times,Eastern Daily Press, Echo (Basildon), Echo (Southend), Edinburgh Evening News, Evening Chronicle (Newcastle), Evening Express (Aberdeen), Evening Gazette (Teesside), Middlesbrough, Stockton, Evening Telegraph (Dundee), Evening Times (Glasgow), Express & Star (West Midlands), Gloucestershire Echo, Greenock Telegraph, Grimsby Telegraph, Hartlepool Mail, Hull Daily Mail, Ipswich Star, Lancashire Evening Post, Lancashire Telegraph, Leicester Mercury, Liverpool Echo, Manchester Evening News, News & Star (Carlisle), North West Evening Mail, Norwich Evening News, Nottingham Post, Nuneaton News, Oldham Evening Chronicle, Oxford Mail, Paisley Daily Express, Shropshire Star, South Wales Argus, South Wales Echo, South Wales Evening Post, Sunderland Echo, Swindon Advertiser, Telegraph & Argus (Bradford), The Argus (Brighton, East/West Sussex), The Bolton News, The Citizen (Gloucester), The Courier (Dundee), The Gazette (Blackpool), The Herald (Plymouth), The Herald (Scotland), The Huddersfield Daily Examiner, The Journal (Newcastle), The Leader (Chester), The Leader (Wrexham), The News (Portsmouth), The Northern Echo, Bristol Post, The Press (York), The Press and Journal (Aberdeen), The Scotsman, The Sentinel (Staffordshire), The Shields Gazette, The Star (Sheffield), Western Daily Press, Western Mail (Wales), Western Morning News (Plymouth), Wigan Evening Post, Worcester News, Yorkshire Evening Post, Yorkshire Post.

Sunday Newspapers The Observer 711 754 -43 -6% 190,250 207,999 -17,749 -9% 678 703 -25 -4% The Sunday Telegraph 1,154 1,282 -128 -10% 365,804 403,205 -37,401 -9% 1,232 1,224 +8 +1% The Independent on Sunday 401 364 +37 +10% 98,129 102,184 -4,055 -4% 395 318 +77 +24% The Sunday Times 2,127 2,116 +11 +1% 669,446 693,740 -24,294 -4% 2,216 1,982 +234 +12% The Mail on Sunday 3,791 4,185 -394 -9% 1,300,559 1,389,464 -88,905 -6% 3,676 4,109 -433 -11% Sunday Express 907 1,000 -94 -9% 373,542 412,323 -38,781 -9% 791 972 -181 -19% Sunday People 543 701 -158 -23% 299,197 347,842 -48,645 -14% 470 733 -262 -36% The Sun on Sunday 3,889 4,584 -695 -15% 1,434,471 1,618,305 -183,834 -11% 3,705 4,340 -636 -15% Sunday Mail 642 819 -177 -22% 214,907 245,740 -30,833 -13% 574 850 -276 -32% Sunday Mirror 2,061 2,433 -371 -15% 783,563 878,188 -94,625 -11% 1,815 2,494 -679 -27% The Sunday Post 491 613 -122 -20% 181,890 208,195 -26,305 -13% 414 554 -141 -25% Daily Star Sunday 611 724 -112 -16% 240,615 274,729 -34,114 -12% 584 730 -146 -20% Scotland on Sunday 73 93 -19 -21% Sunday Herald* 105 94 +11 +11% Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2015 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'14- OCT'13- APR'15- APR'14- SEP'15 SEP'14 Difference year-on-year SEP'15 SEP'14 Difference year-on-year

UNWEIGHTED SAMPLE 32,644 36,005 16,111 18,157 EST.POPULATION 15+ (000s) 51,796 51,670 51,814 51,742

000s 000s 000s % 000s 000s 000s % Newspaper Supplements: Weekday/Saturday The Daily Telegraph Telegraph Magazine 1,185 1,270 -84 -7% 1,262 1,218 +45 +4% Your Money 898 931 -33 -4% 966 952 +15 +2% The Guardian The Guide 831 850 -19 -2% 849 759 +90 +12% Weekend 889 897 -7 -1% 913 808 +105 +13% Do Something 508 n/a - - 511 n/a - - The Independent The Independent Magazine 233 222 +12 +5% 242 225 +17 +8% The Times on Saturdays The Times Magazine 1,017 918 +99 +11% 1,084 849 +235 +28% Saturday Review 993 888 +105 +12% 1,061 816 +244 +30% Daily Express Saturday 819 954 -135 -14% 701 931 -230 -25% Daily Mail Weekend 3,940 4,054 -114 -3% 3,807 3,971 -163 -4% Daily Mirror We Love TV! 1,485 1,790 -305 -17% 1,465 1,895 -430 -23% Daily Star Hot TV 468 578 -110 -19% 491 647 -155 -24% Daily Record Saturday Plus 408 556 -148 -27% 393 552 -159 -29% The Sun TV Magazine 3,728 4,452 -724 -16% 3,640 4,411 -771 -17% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 32,644 36,005 16,111 18,157 EST.POPULATION 15+ (000s) 51,796 51,670 51,814 51,742

000s 000s 000s % 000s 000s 000s % Newspaper Supplements: Sunday The Observer The Observer Magazine 565 598 -33 -6% 560 583 -23 -4% Observer Food Monthly 651 675 -24 -4% 581 672 -91 -14% The Sunday Telegraph Stella 657 734 -77 -10% 710 651 +59 +9% Business 591 685 -93 -14% 654 669 -15 -2% Money 589 690 -101 -15% 620 642 -22 -3% Independent on Sunday The New Review 248 218 +30 +14% 233 193 +41 +21% The Sunday Times The Sunday Times Magazine 1,696 1,707 -12 -1% 1,786 1,611 +175 +11% Style 1,370 1,398 -28 -2% 1,453 1,322 +131 +10% Culture 1,569 1,564 +6 +0% 1,678 1,496 +182 +12% Business 1,173 1,129 +44 +4% 1,281 1,096 +185 +17% Money 1,201 1,195 +6 +1% 1,241 1,116 +125 +11% Mail on Sunday You 2,734 3,073 -339 -11% 2,651 2,992 -341 -11% Event 2,465 2,684 -219 -8% 2,448 2,639 -191 -7% Sunday Express S' Magazine 665 754 -89 -12% 591 715 -124 -17% Sunday People Love Sunday 409 487 -79 -16% 353 521 -168 -32% The Sun on Sunday Fabulous 2,243 2,776 -533 -19% 2,174 2,731 -557 -20% TV Soap 2,328 n/a - - 2,328 n/a - - Sunday Mail Seven Days 519 629 -110 -18% 458 629 -171 -27% Sunday Mirror Notebook 1,153 1,356 -202 -15% 1,049 1,460 -411 -28% Daily Star Sunday OK! Extra 387 420 -33 -8% 406 434 -28 -6% Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2015 Base: Scotland *Denotes title published on a 24 month base 12-MONTH DATA 12-MONTH DATA: ABC (UK ONLY) 6-MONTH DATA OCT'14- OCT'13- OCT'14- OCT'13- APR'15- APR'14- SEP'15 SEP'14 Difference year-on-year SEP'15 SEP'14 Difference year-on-year SEP'15 SEP'14 Difference year-on-year

UNWEIGHTED SAMPLE 4,855 5,029 2,406 2,496 EST.POPULATION 15+ (000s) 4,442 4,435 4,441 4,448

000s 000s 000s % 000s 000s 000s % Daily Newspapers - 6 Day AIR The Daily Telegraph 33 49 -17 -34% 16,665 17,981 -1,316 -7% 35 39 -3 -8% The Guardian 40 34 +6 +17% 9,191 10,276 -1,086 -11% 44 33 +11 +33% The Independent 1 13 19 -5 -29% 2,567 2,765 -198 -7% 14 15 -1 -6% i 30 50 -21 -41% 17,164 18,631 -1,468 -8% 39 47 -9 -19% The Times 58 49 +9 +18% 18,927 18,586 342 +2% 65 49 +16 +33% Daily Express 98 92 +6 +6% 44,056 50,646 -6,591 -13% 105 83 +22 +26% Daily Mail 211 169 +42 +25% 89,779 92,805 -3,026 -3% 210 182 +28 +16% Daily Mirror/Record 498 682 -185 -27% 203,676 229,233 -25,557 -11% 473 713 -239 -34% Daily Mirror 35 49 -13 -28% 14,905 17,729 -2,824 -16% 24 58 -34 -58% Daily Record 475 649 -174 -27% 188,771 211,504 -22,733 -11% 456 674 -218 -32% Daily Star 79 92 -13 -14% 37,905 44,299 -6,394 -14% 78 73 +5 +7% The Sun 537 597 -59 -10% 223,501 247,256 -23,755 -10% 521 581 -59 -10%

Daily Newspapers - 5 Day AIR Metro 231 247 -16 -6% 121,910 123,675 -1,765 -1% 213 291 -78 -27%

Daily Morning/Evening Regionals The Press and Journal 176 145 +30 +21% The Courier - Dundee 157 134 +23 +17% The Herald* 99 90 +9 +10% The Scotsman* 69 90 -21 -23%

Aggregate Daily Newspapers - Net AIR 1 Local (net) 765 762 +4 +1% 707 733 -26 -4% The combined figures for 1 LOCAL are net readership figures for Birmingham Mail, Burton Mail, Cambridge News, Coventry Telegraph, Daily Echo (Bournemouth), Daily Echo (Southampton), Daily Gazette (Colchester), Daily Post (Wales), Derby Telegraph, Dorset Echo, East Anglian Daily Times,Eastern Daily Press, Echo (Basildon), Echo (Southend), Edinburgh Evening News, Evening Chronicle (Newcastle), Evening Express (Aberdeen), Evening Gazette (Teesside), Middlesbrough, Stockton, Evening Telegraph (Dundee), Evening Times (Glasgow), Express & Star (West Midlands), Gloucestershire Echo, Greenock Telegraph, Grimsby Telegraph, Hartlepool Mail, Hull Daily Mail, Ipswich Star, Lancashire Evening Post, Lancashire Telegraph, Leicester Mercury, Liverpool Echo, Manchester Evening News, News & Star (Carlisle), North West Evening Mail, Norwich Evening News, Nottingham Post, Nuneaton News, Oldham Evening Chronicle, Oxford Mail, Paisley Daily Express, Shropshire Star, South Wales Argus, South Wales Echo, South Wales Evening Post, Sunderland Echo, Swindon Advertiser, Telegraph & Argus (Bradford), The Argus (Brighton, East/West Sussex), The Bolton News, The Citizen (Gloucester), The Courier (Dundee), The Gazette (Blackpool), The Herald (Plymouth), The Herald (Scotland), The Huddersfield Daily Examiner, The Journal (Newcastle), The Leader (Chester), The Leader (Wrexham), The News (Portsmouth), The Northern Echo, Bristol Post, The Press (York), The Press and Journal (Aberdeen), The Scotsman, The Sentinel (Staffordshire), The Shields Gazette, The Star (Sheffield), Western Daily Press, Western Mail (Wales), Western Morning News (Plymouth), Wigan Evening Post, Worcester News, Yorkshire Evening Post, Yorkshire Post.

Sunday Newspapers The Observer 37 29 +8 +26% 12,670 13,872 -1,202 -9% 29 33 -4 -12% The Sunday Telegraph 31 54 -24 -44% 14,387 15,851 -1,464 -9% 31 47 -16 -34% The Independent on Sunday 20 25 -5 -19% 4,973 5,174 -202 -4% 26 28 -2 -7% The Sunday Times 124 114 +10 +9% 43,123 45,337 -2,214 -5% 132 137 -5 -4% The Mail on Sunday 181 200 -18 -9% 77,384 82,471 -5,087 -6% 186 209 -22 -11% Sunday Express 64 57 +7 +12% 25,299 28,908 -3,609 -12% 74 58 +16 +27% Sunday People 12 24 -12 -50% 8,022 9,257 -1,235 -13% 13 14 -1 -8% The Sun on Sunday 367 468 -101 -22% 158,633 178,162 -19,530 -11% 351 455 -104 -23% Sunday Mail 605 793 -188 -24% 208,585 238,166 -29,581 -12% 541 829 -288 -35% Sunday Mirror 37 57 -20 -35% 14,888 17,243 -2,356 -14% 22 56 -35 -62% The Sunday Post 380 454 -74 -16% 135,981 151,910 -15,929 -10% 325 406 -81 -20% Daily Star Sunday 46 73 -27 -37% 20,259 24,172 -3,913 -16% 51 70 -19 -27% Scotland on Sunday 64 83 -19 -23% Sunday Herald* 95 93 +2 +2% Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2015 Base: Scotland *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'14- OCT'13- APR'15- APR'14- SEP'15 SEP'14 Difference year-on-year SEP'15 SEP'14 Difference year-on-year

UNWEIGHTED SAMPLE 4,855 5,029 2,406 2,496 EST.POPULATION 15+ (000s) 4,442 4,435 4,441 4,448

000s 000s 000s % 000s 000s 000s % Newspaper Supplements: Weekday/Saturday The Daily Telegraph Telegraph Magazine 31 43 -12 -28% 27 35 -9 -25% Your Money 27 36 -8 -23% 23 34 -12 -34% The Guardian The Guide 40 32 +8 +25% 42 41 +1 +1% Weekend 48 35 +13 +38% 53 39 +15 +37% Do Something 29 n/a - - 30 n/a - - The Independent The Independent Magazine 13 13 +0 -1% 12 12 +0 +4% The Times on Saturdays The Times Magazine 51 43 +8 +19% 63 46 +17 +37% Saturday Review 45 37 +8 +23% 57 48 +10 +21% Daily Express Saturday 94 82 +12 +14% 103 69 +34 +50% Daily Mail Weekend 228 188 +41 +22% 228 186 +41 +22% Daily Mirror We Love TV! 15 38 -23 -61% 9 47 -37 -80% Daily Star Hot TV 42 60 -19 -31% 43 51 -8 -16% Daily Record Saturday Plus 389 527 -138 -26% 368 531 -163 -31% The Sun TV Magazine 415 493 -77 -16% 423 492 -69 -14% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 4,855 5,029 2,406 2,496 EST.POPULATION 15+ (000s) 4,442 4,435 4,441 4,448

000s 000s 000s % 000s 000s 000s % Newspaper Supplements: Sunday The Observer The Observer Magazine 32 22 +9 +43% 22 27 -5 -20% Observer Food Monthly 38 29 +9 +31% 26 25 +1 +4% The Sunday Telegraph Stella 17 27 -10 -38% 20 26 -6 -23% Business 19 35 -16 -45% 21 33 -11 -35% Money 18 36 -18 -50% 20 33 -13 -40% Independent on Sunday The New Review 8 15 -7 -46% 12 19 -7 -35% The Sunday Times The Sunday Times Magazine 104 92 +12 +14% 109 115 -6 -5% Style 77 72 +5 +6% 80 89 -9 -10% Culture 100 81 +19 +23% 110 96 +14 +15% Business 80 55 +26 +47% 83 70 +13 +18% Money 76 57 +19 +33% 72 74 -2 -3% Mail on Sunday You 149 151 -2 -1% 155 156 -2 -1% Event 140 134 +6 +4% 156 140 +16 +11% Sunday Express S' Magazine 51 35 +16 +45% 60 32 +28 +85% Sunday People Love Sunday 11 16 -5 -33% 10 8 +1 +17% The Sun on Sunday Fabulous 205 268 -63 -23% 198 285 -87 -31% TV Soap 276 n/a - - 276 n/a - - Sunday Mail Seven Days 488 605 -117 -19% 434 605 -171 -28% Sunday Mirror Notebook 23 27 -4 -14% 13 19 -7 -34% Daily Star Sunday OK! Extra 32 47 -15 -32% 31 41 -10 -24% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 32,644 36,005 16,111 18,157 EST.POPULATION 15+ (000s) 51,796 51,670 51,814 51,742

000s 000s 000s % 000s 000s 000s % General Weekly Magazines Amateur Gardening* 96 99 -3 -3% Angler's Mail* 168 190 -22 -12% Angling Times* 209 233 -24 -10% Auto Express* 180 205 -25 -12% Autocar 205 223 -17 -8% Autosport* 131 134 -3 -2% The Big Issue 379 343 +36 +11% Country Life 163 223 -60 -27% ES - Evening Standard Magazine 610 582 +28 +5% 604 553 +51 +9% Horse and Hound* 192 192 -1 +0% Kerrang!* 246 253 -7 -3% Match!* 158 201 -43 -21% Motorcycle News 314 327 -13 -4% New Scientist 388 363 +26 +7% NME/New Musical Express* 151 184 -33 -18% Radio Times 1,792 1,938 -146 -8% 1,694 1,755 -61 -3% Time Out 464 467 -3 -1% Total TV Guide 456 515 -58 -11% TV & Satellite Week 385 456 -70 -15% TV Choice 1,632 1,822 -191 -10% 1,602 1,725 -123 -7% TV Times 1,050 1,131 -80 -7% 995 1,087 -91 -8% The Week 377 320 +58 +18% What's on TV 2,418 2,669 -251 -9% 2,348 2,690 -342 -13% Zoo* 179 265 -86 -32% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 32,644 36,005 16,111 18,157 EST.POPULATION 15+ (000s) 51,796 51,670 51,814 51,742

000s 000s 000s % 000s 000s 000s % Women's Weekly Magazines Bella 397 456 -59 -13% Best 311 324 -14 -4% Chat 723 783 -60 -8% 744 813 -69 -8% Closer 792 1,037 -245 -24% 760 1,025 -266 -26% Grazia 254 368 -113 -31% Heat 767 982 -215 -22% 776 1,025 -249 -24% Hello! 1,021 1,086 -65 -6% 1,072 1,119 -47 -4% Inside Soap 430 444 -15 -3% Look 279 379 -99 -26% Love It! 287 286 +1 +0% My Weekly 186 253 -67 -27% New! 384 453 -69 -15% Now 467 646 -178 -28% 453 683 -230 -34% OK! 1,279 1,555 -276 -18% 1,286 1,559 -273 -18% People's Friend 369 427 -57 -13% 321 399 -78 -19% Pick Me Up 507 616 -109 -18% 541 627 -86 -14% Real People 284 293 -9 -3% Reveal 343 418 -74 -18% Star 257 266 -9 -3% Take a Break 1,814 2,038 -224 -11% 1,847 2,029 -182 -9% That's Life! 510 557 -46 -8% 510 537 -27 -5% Woman 368 455 -87 -19% 369 426 -57 -13% Woman's Own 559 738 -179 -24% 589 716 -127 -18% Woman's Weekly 627 709 -82 -12% 628 622 +5 +1%

General Fortnightly Magazines Private Eye 853 833 +20 +2% 878 802 +76 +9%

Women's Fortnightly Magazines All About Soap 369 386 -18 -5% Soaplife 289 305 -16 -5% Yours 395 392 +3 +1% 362 360 +2 +0% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 32,644 36,005 16,111 18,157 EST.POPULATION 15+ (000s) 51,796 51,670 51,814 51,742

000s 000s 000s % 000s 000s 000s % General Monthly Magazines BBC Gardeners' World 1,058 1,176 -118 -10% 1,156 1,192 -36 -3% BBC History Magazine 348 279 +69 +25% BBC Music Magazine* 230 219 +11 +5% BBC Top Gear 1,544 1,613 -69 -4% 1,543 1,576 -33 -2% BBC Wildlife 248 260 -12 -5% Bike 231 254 -23 -9% Car* 232 219 +13 +6% Classic Cars 542 558 -15 -3% Digital Photo 225 206 +19 +9% Empire 723 755 -32 -4% 807 798 +9 +1% Esquire* 127 114 +13 +11% Evo* 143 167 -23 -14% F1 Racing 417 498 -81 -16% FHM 384 564 -180 -32% 366 510 -144 -28% The Field* 130 149 -20 -13% FourFourTwo 517 532 -15 -3% Golf Monthly 386 407 -21 -5% Golf World 235 227 +8 +3% GQ 390 426 -37 -9% Land Rover Owner International* 247 244 +3 +1% Men's Fitness 650 593 +57 +10% Men's Health 1,078 1,047 +31 +3% 1,078 1,025 +53 +5% Mojo* 171 197 -26 -13% National Geographic 1,917 1,873 +44 +2% 1,878 1,786 +92 +5% Performance Bikes* 172 197 -26 -13% Practical Boat Owner* 126 138 -12 -9% Practical Classics 302 326 -24 -7% Practical Photography 250 235 +15 +7% Q 213 302 -89 -29% Reader's Digest 584 647 -63 -10% 519 595 -76 -13% Ride* 186 202 -16 -8% Rugby World 431 418 +13 +3% Runner's World 339 416 -77 -18% Saga Magazine 876 996 -119 -12% 865 878 -13 -2% Sporting Gun 210 260 -50 -19% Stuff* 194 218 -24 -11% Today's Golfer 209 238 -30 -12% Top of the Pops Magazine* 124 143 -19 -13% Trout and Salmon* 113 117 -3 -3% What Car? 883 893 -10 -1% 928 834 +93 +11% World Soccer 225 309 -84 -27% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 32,644 36,005 16,111 18,157 EST.POPULATION 15+ (000s) 51,796 51,670 51,814 51,742

000s 000s 000s % 000s 000s 000s % Women's Monthly Magazines 25 Beautiful Homes 363 370 -7 -2% Asda Magazine 4,914 5,244 -330 -6% 4,787 4,915 -128 -3% BBC Good Food 1,383 1,371 +12 +1% 1,369 1,324 +46 +3% Candis 174 206 -31 -15% Cosmopolitan 1,180 1,235 -54 -4% 1,201 1,256 -55 -4% Country Homes/Interiors 386 388 -2 -1% Country Living 758 705 +53 +7% 802 742 +60 +8% Delicious 203 182 +21 +11% Elle 714 795 -81 -10% 699 747 -48 -6% Elle Decoration* 214 222 -8 -4% Essentials* 173 186 -13 -7% Glamour 839 1,067 -229 -21% 911 1,106 -195 -18% Good Housekeeping 1,506 1,366 +140 +10% 1,501 1,382 +119 +9% Harper's Bazaar* 178 180 -3 -2% Homes & Antiques 257 283 -26 -9% Homes & Gardens 577 753 -176 -23% 657 772 -115 -15% House & Garden 573 639 -66 -10% 627 636 -9 -1% House Beautiful 403 460 -56 -12% 409 489 -80 -16% Ideal Home 857 963 -105 -11% 902 919 -17 -2% InStyle 272 304 -33 -11% Jamie 355 335 +21 +6% Living etc* 189 195 -5 -3% Marie Claire 588 796 -207 -26% 576 757 -181 -24% Mother And Baby 360 421 -61 -14% Olive* 168 168 +0 +0% Period Living* 150 141 +9 +7% Pregnancy & Birth* 108 107 +1 +1% Prima 457 459 -2 +0% 487 523 -35 -7% Real Homes* 194 200 -6 -3% Red 391 425 -34 -8% 367 398 -31 -8% Sainsbury's Magazine 2,896 3,138 -243 -8% 2,772 2,988 -216 -7% Tatler* 196 179 +18 +10% Tesco-Food Family Living 5,257 n/a - - 5,427 5,449 -22 +0% Top Sante* 123 144 -22 -15% Vanity Fair 242 221 +21 +10% Vogue 1,205 1,225 -20 -2% 1,264 1,190 +74 +6% Waitrose Kitchen 2,200 2,045 +155 +8% 2,278 2,030 +248 +12% Weight Watchers Magazine 625 714 -89 -12% 648 694 -47 -7% Woman & Home 707 697 +10 +1% 754 658 +96 +15% Women's Health 433 436 -2 -1% World of Interiors* 132 150 -18 -12%

Women's Bimonthly Magazines BBC Easy Cook* 201 217 -16 -8% Boots Health & Beauty 2,652 2,768 -116 -4% 2,615 2,688 -73 -3% Brides 218 216 +2 +1% Slimming World Magazine 1,424 1,223 +200 +16% 1,495 1,232 +263 +21% You & Your Wedding* 202 197 +5 +3%

General Quarterly Magazines English Heritage Members' Magazine 777 681 +96 +14% 782 682 +100 +15% Nature's Home 828 736 +93 +13% 623 999 -376 -38% The National Trust Magazine 3,606 3,441 +165 +5% 3,761 3,361 +400 +12%

Women's Quarterly Magazines John Lewis Edition 1,370 1,160 +209 +18% 1,413 1,232 +182 +15%

Special Reading ASOS 518 538 -20 -4% Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2015 Base: men *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'14- OCT'13- APR'15- APR'14- SEP'15 SEP'14 Difference year-on-year SEP'15 SEP'14 Difference year-on-year

UNWEIGHTED SAMPLE 14,579 15,881 7,181 7,952 EST.POPULATION 15+ (000s) 25,301 25,224 25,315 25,260

000s 000s 000s % 000s 000s 000s % Daily Newspapers - 6 Day AIR The Daily Telegraph 583 647 -64 -10% 584 620 -35 -6% The Guardian 435 416 +20 +5% 446 444 +3 +1% The Independent 1 183 164 +19 +12% 190 171 +20 +11% i 335 330 +5 +2% 316 349 -33 -9% The Times 578 580 -3 +0% 589 517 +72 +14% Daily Express 412 564 -152 -27% 411 568 -158 -28% Daily Mail 1,742 1,842 -100 -5% 1,686 1,825 -139 -8% Daily Mirror/Record 1,307 1,575 -268 -17% 1,259 1,679 -420 -25% Daily Mirror 1,051 1,224 -173 -14% 988 1,327 -339 -26% Daily Record 264 369 -106 -29% 280 377 -97 -26% Daily Star 534 649 -115 -18% 475 662 -187 -28% The Sun 2,692 3,186 -494 -16% 2,509 3,207 -698 -22%

Daily Newspapers - 5 Day AIR London Evening Standard 1,136 1,031 +105 +10% 1,032 1,126 -94 -8% Metro 1,967 1,925 +42 +2% 1,840 1,942 -102 -5%

Daily Morning/Evening Regionals The Press and Journal 94 69 +25 +36% The Courier - Dundee 80 69 +12 +17% The Herald* 51 46 +5 +11% The Scotsman* 44 58 -15 -25% Yorkshire Post* 67 67 +0 +0%

Aggregate Daily Newspapers - Net AIR The National (Net) 1,880 1,973 -93 -5% 1,736 2,102 -367 -17% The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster) and Yorkshire Evening Post.

1 Local (net) 2,218 2,456 -237 -10% 2,159 2,359 -200 -8% The combined figures for 1 LOCAL are net readership figures for Birmingham Mail, Burton Mail, Cambridge News, Coventry Telegraph, Daily Echo (Bournemouth), Daily Echo (Southampton), Daily Gazette (Colchester), Daily Post (Wales), Derby Telegraph, Dorset Echo, East Anglian Daily Times,Eastern Daily Press, Echo (Basildon), Echo (Southend), Edinburgh Evening News, Evening Chronicle (Newcastle), Evening Express (Aberdeen), Evening Gazette (Teesside), Middlesbrough, Stockton, Evening Telegraph (Dundee), Evening Times (Glasgow), Express & Star (West Midlands), Gloucestershire Echo, Greenock Telegraph, Grimsby Telegraph, Hartlepool Mail, Hull Daily Mail, Ipswich Star, Lancashire Evening Post, Lancashire Telegraph, Leicester Mercury, Liverpool Echo, Manchester Evening News, News & Star (Carlisle), North West Evening Mail, Norwich Evening News, Nottingham Post, Nuneaton News, Oldham Evening Chronicle, Oxford Mail, Paisley Daily Express, Shropshire Star, South Wales Argus, South Wales Echo, South Wales Evening Post, Sunderland Echo, Swindon Advertiser, Telegraph & Argus (Bradford), The Argus (Brighton, East/West Sussex), The Bolton News, The Citizen (Gloucester), The Courier (Dundee), The Gazette (Blackpool), The Herald (Plymouth), The Herald (Scotland), The Huddersfield Daily Examiner, The Journal (Newcastle), The Leader (Chester), The Leader (Wrexham), The News (Portsmouth), The Northern Echo, Bristol Post, The Press (York), The Press and Journal (Aberdeen), The Scotsman, The Sentinel (Staffordshire), The Shields Gazette, The Star (Sheffield), Western Daily Press, Western Mail (Wales), Western Morning News (Plymouth), Wigan Evening Post, Worcester News, Yorkshire Evening Post, Yorkshire Post.

Sunday Newspapers The Observer 386 415 -29 -7% 368 377 -8 -2% The Sunday Telegraph 567 684 -117 -17% 607 685 -78 -11% The Independent on Sunday 235 229 +7 +3% 211 205 +6 +3% The Sunday Times 1,173 1,115 +58 +5% 1,173 1,058 +115 +11% The Mail on Sunday 1,902 2,074 -172 -8% 1,817 2,048 -231 -11% Sunday Express 439 531 -92 -17% 397 531 -134 -25% Sunday People 275 350 -76 -22% 236 396 -159 -40% The Sun on Sunday 2,121 2,525 -404 -16% 1,971 2,329 -358 -15% Sunday Mail 338 390 -52 -13% 318 414 -96 -23% Sunday Mirror 1,008 1,198 -191 -16% 851 1,183 -332 -28% The Sunday Post 222 273 -51 -19% 195 237 -43 -18% Daily Star Sunday 348 432 -84 -19% 311 404 -93 -23% Scotland on Sunday 33 52 -19 -36% Sunday Herald* 59 49 +10 +21% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 14,579 15,881 7,181 7,952 EST.POPULATION 15+ (000s) 25,301 25,224 25,315 25,260

000s 000s 000s % 000s 000s 000s % Newspaper Supplements: Weekday/Saturday The Daily Telegraph Telegraph Magazine 539 593 -54 -9% 583 584 -1 +0% Your Money 502 528 -26 -5% 530 563 -33 -6% The Guardian The Guide 417 439 -21 -5% 422 385 +37 +10% Weekend 425 454 -29 -6% 442 409 +33 +8% Do Something 230 n/a - - 218 n/a - - The Independent The Independent Magazine 126 124 +2 +2% 131 111 +20 +18% The Times on Saturdays The Times Magazine 508 456 +51 +11% 537 397 +140 +35% Saturday Review 519 454 +65 +14% 544 385 +159 +41% Daily Express Saturday 334 461 -127 -27% 308 456 -148 -32% Daily Mail Weekend 1,715 1,756 -41 -2% 1,641 1,740 -100 -6% Daily Mirror We Love TV! 665 802 -137 -17% 637 861 -224 -26% Daily Star Hot TV 254 311 -57 -18% 268 368 -100 -27% Daily Record Saturday Plus 199 271 -72 -27% 220 257 -37 -14% The Sun TV Magazine 1,855 2,197 -343 -16% 1,796 2,159 -363 -17% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 14,579 15,881 7,181 7,952 EST.POPULATION 15+ (000s) 25,301 25,224 25,315 25,260

000s 000s 000s % 000s 000s 000s % Newspaper Supplements: Sunday The Observer The Observer Magazine 279 300 -21 -7% 288 303 -15 -5% Observer Food Monthly 296 290 +6 +2% 245 289 -44 -15% The Sunday Telegraph Stella 211 273 -62 -23% 228 239 -11 -5% Business 362 465 -103 -22% 385 477 -92 -19% Money 350 431 -80 -19% 363 417 -54 -13% Independent on Sunday The New Review 138 126 +11 +9% 111 105 +7 +6% The Sunday Times The Sunday Times Magazine 887 850 +37 +4% 920 818 +102 +13% Style 613 572 +42 +7% 636 527 +109 +21% Culture 821 771 +50 +7% 854 769 +85 +11% Business 775 734 +40 +5% 821 729 +92 +13% Money 773 734 +38 +5% 799 713 +86 +12% Mail on Sunday You 1,148 1,244 -96 -8% 1,048 1,226 -178 -14% Event 1,125 1,196 -70 -6% 1,073 1,200 -127 -11% Sunday Express S' Magazine 263 343 -80 -23% 240 331 -91 -27% Sunday People Love Sunday 179 199 -21 -10% 143 232 -89 -38% The Sun on Sunday Fabulous 937 1,103 -166 -15% 895 1,127 -233 -21% TV Soap 1,080 n/a - - 1,080 n/a - - Sunday Mail Seven Days 251 274 -23 -8% 243 259 -16 -6% Sunday Mirror Notebook 479 577 -98 -17% 433 597 -164 -27% Daily Star Sunday OK! Extra 179 204 -26 -13% 177 193 -16 -8% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 14,579 15,881 7,181 7,952 EST.POPULATION 15+ (000s) 25,301 25,224 25,315 25,260

000s 000s 000s % 000s 000s 000s % General Weekly Magazines Amateur Gardening* 36 34 +2 +5% Angler's Mail* 150 169 -19 -11% Angling Times* 192 212 -20 -9% Auto Express* 161 182 -21 -11% Autocar 183 190 -7 -4% Autosport* 123 116 +7 +6% The Big Issue 198 152 +46 +30% Country Life 60 127 -67 -53% ES - Evening Standard Magazine 293 281 +12 +4% 290 264 +27 +10% Horse and Hound* 71 59 +12 +20% Kerrang!* 121 133 -12 -9% Match!* 128 175 -47 -27% Motorcycle News 247 280 -34 -12% New Scientist 230 243 -13 -5% NME/New Musical Express* 102 142 -40 -28% Radio Times 834 889 -55 -6% 787 773 +14 +2% Time Out 238 248 -10 -4% Total TV Guide 190 184 +6 +3% TV & Satellite Week 202 230 -28 -12% TV Choice 558 593 -35 -6% 561 539 +22 +4% TV Times 483 473 +10 +2% 468 448 +20 +5% The Week 193 161 +31 +19% What's on TV 747 900 -153 -17% 709 929 -220 -24% Zoo* 172 237 -66 -28% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 14,579 15,881 7,181 7,952 EST.POPULATION 15+ (000s) 25,301 25,224 25,315 25,260

000s 000s 000s % 000s 000s 000s % Women's Weekly Magazines Bella 28 30 -2 -6% Best 28 14 +14 +104% Chat 70 91 -20 -23% 65 111 -46 -41% Closer 49 58 -9 -15% 8 55 -47 -85% Grazia 17 15 +2 +16% Heat 116 132 -17 -13% 117 136 -19 -14% Hello! 115 108 +8 +7% 104 138 -33 -24% Inside Soap 39 74 -35 -47% Look 11 16 -5 -30% Love It! 17 23 -7 -28% My Weekly 17 27 -10 -36% New! 16 15 +1 +5% Now 35 54 -19 -35% 34 73 -39 -53% OK! 168 161 +7 +4% 141 159 -19 -12% People's Friend 42 47 -4 -9% 32 49 -17 -34% Pick Me Up 49 76 -27 -35% 41 91 -51 -55% Real People 25 21 +4 +19% Reveal 11 29 -18 -62% Star 53 43 +10 +22% Take a Break 256 290 -33 -12% 247 288 -41 -14% That's Life! 37 69 -32 -47% 32 67 -36 -53% Woman 17 20 -3 -15% 15 14 +1 +9% Woman's Own 33 46 -13 -28% 37 34 +3 +8% Woman's Weekly 79 60 +20 +33% 66 53 +13 +25%

General Fortnightly Magazines Private Eye 565 569 -4 -1% 598 522 +75 +14%

Women's Fortnightly Magazines All About Soap 45 54 -9 -17% Soaplife 25 49 -24 -48% Yours 42 36 +5 +15% 41 31 +10 +33% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 14,579 15,881 7,181 7,952 EST.POPULATION 15+ (000s) 25,301 25,224 25,315 25,260

000s 000s 000s % 000s 000s 000s % General Monthly Magazines BBC Gardeners' World 387 463 -75 -16% 408 457 -49 -11% BBC History Magazine 192 147 +45 +31% BBC Music Magazine* 136 139 -3 -2% BBC Top Gear 1,277 1,394 -116 -8% 1,267 1,340 -73 -5% BBC Wildlife 113 140 -27 -19% Bike 209 222 -13 -6% Car* 204 195 +9 +4% Classic Cars 480 464 +17 +4% Digital Photo 166 152 +14 +9% Empire 539 562 -23 -4% 594 614 -20 -3% Esquire* 112 90 +22 +25% Evo* 123 153 -30 -20% F1 Racing 341 400 -60 -15% FHM 354 514 -160 -31% 328 458 -130 -28% The Field* 76 85 -8 -10% FourFourTwo 494 494 +0 +0% Golf Monthly 338 344 -6 -2% Golf World 207 199 +7 +4% GQ 326 366 -41 -11% Land Rover Owner International* 209 204 +5 +2% Men's Fitness 592 556 +37 +7% Men's Health 935 937 -2 +0% 922 920 +2 +0% Mojo* 133 149 -16 -10% National Geographic 1,092 1,114 -22 -2% 1,004 1,060 -56 -5% Performance Bikes* 149 174 -26 -15% Practical Boat Owner* 107 108 -1 -1% Practical Classics 273 300 -27 -9% Practical Photography 163 184 -20 -11% Q 171 229 -58 -25% Reader's Digest 257 276 -19 -7% 212 253 -41 -16% Ride* 164 170 -6 -4% Rugby World 369 345 +24 +7% Runner's World 207 234 -28 -12% Saga Magazine 334 373 -39 -10% 335 345 -10 -3% Sporting Gun 180 220 -41 -18% Stuff* 178 199 -21 -10% Today's Golfer 189 215 -26 -12% Top of the Pops Magazine* 42 63 -21 -33% Trout and Salmon* 95 98 -3 -3% What Car? 766 783 -17 -2% 810 726 +84 +12% World Soccer 210 277 -67 -24% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 14,579 15,881 7,181 7,952 EST.POPULATION 15+ (000s) 25,301 25,224 25,315 25,260

000s 000s 000s % 000s 000s 000s % Women's Monthly Magazines 25 Beautiful Homes 69 64 +5 +8% Asda Magazine 1,311 1,525 -214 -14% 1,234 1,300 -65 -5% BBC Good Food 352 406 -54 -13% 354 369 -15 -4% Candis 49 61 -13 -21% Cosmopolitan 104 107 -3 -3% 95 107 -13 -12% Country Homes/Interiors 106 92 +14 +16% Country Living 202 189 +12 +7% 198 199 -1 -1% Delicious 49 38 +11 +29% Elle 33 53 -20 -38% 40 58 -18 -31% Elle Decoration* 31 32 -1 -3% Essentials* 19 11 +8 +71% Glamour 25 61 -36 -59% 12 51 -39 -76% Good Housekeeping 164 156 +7 +5% 158 142 +16 +11% Harper's Bazaar* 31 19 +11 +58% Homes & Antiques 68 67 +1 +1% Homes & Gardens 171 201 -30 -15% 172 200 -28 -14% House & Garden 160 170 -10 -6% 151 164 -13 -8% House Beautiful 49 68 -19 -27% 44 76 -32 -42% Ideal Home 168 241 -73 -30% 165 240 -75 -31% InStyle 16 14 +1 +9% Jamie 104 114 -10 -9% Living etc* 41 42 +0 -1% Marie Claire 37 58 -21 -36% 29 41 -12 -30% Mother And Baby 22 35 -12 -36% Olive* 51 48 +3 +7% Period Living* 52 32 +20 +60% Pregnancy & Birth* 6 12 -6 -52% Prima 16 31 -15 -48% 18 53 -35 -66% Real Homes* 47 66 -19 -29% Red 27 38 -10 -27% 19 30 -11 -36% Sainsbury's Magazine 920 933 -13 -1% 947 830 +117 +14% Tatler* 43 35 +8 +23% Tesco-Food Family Living 1,603 n/a - - 1,593 1,763 -170 -10% Top Sante* 8 13 -5 -40% Vanity Fair 51 51 +1 +1% Vogue 131 137 -6 -4% 146 137 +9 +6% Waitrose Kitchen 638 540 +97 +18% 663 518 +146 +28% Weight Watchers Magazine 66 86 -19 -23% 77 79 -3 -3% Woman & Home 25 30 -6 -19% 26 25 +1 +3% Women's Health 16 20 -5 -23% World of Interiors* 45 55 -10 -18%

Women's Bimonthly Magazines BBC Easy Cook* 42 55 -13 -24% Boots Health & Beauty 181 189 -8 -4% 179 220 -41 -19% Brides 11 21 -10 -47% Slimming World Magazine 134 135 -1 -1% 149 110 +39 +35% You & Your Wedding* 25 21 +5 +23%

General Quarterly Magazines English Heritage Members' Magazine 391 302 +88 +29% 383 289 +93 +32% Nature's Home 402 338 +65 +19% 265 466 -200 -43% The National Trust Magazine 1,582 1,428 +153 +11% 1,674 1,342 +332 +25%

Women's Quarterly Magazines John Lewis Edition 413 364 +49 +13% 414 393 +21 +5%

Special Reading ASOS 58 78 -20 -26% Red denotes statistically significant difference

NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2015 Base: women *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA OCT'14- OCT'13- APR'15- APR'14- SEP'15 SEP'14 Difference year-on-year SEP'15 SEP'14 Difference year-on-year

UNWEIGHTED SAMPLE 18,065 20,124 8,930 10,205 EST.POPULATION 15+ (000s) 26,495 26,446 26,499 26,482

000s 000s 000s % 000s 000s 000s % Daily Newspapers - 6 Day AIR The Daily Telegraph 568 590 -23 -4% 621 523 +98 +19% The Guardian 357 328 +29 +9% 339 279 +60 +22% The Independent 1 87 100 -13 -13% 89 112 -23 -21% i 199 243 -45 -18% 201 198 +3 +1% The Times 437 467 -30 -7% 428 461 -33 -7% Daily Express 433 514 -82 -16% 357 495 -138 -28% Daily Mail 1,864 1,991 -128 -6% 1,843 1,901 -58 -3% Daily Mirror/Record 1,126 1,333 -207 -16% 1,055 1,363 -308 -23% Daily Mirror 902 1,027 -126 -12% 866 1,043 -177 -17% Daily Record 232 310 -77 -25% 193 322 -128 -40% Daily Star 304 329 -25 -8% 299 321 -22 -7% The Sun 1,973 2,236 -263 -12% 1,853 2,182 -329 -15%

Daily Newspapers - 5 Day AIR London Evening Standard 700 641 +59 +9% 711 673 +39 +6% Metro 1,305 1,326 -21 -2% 1,252 1,355 -103 -8%

Daily Morning/Evening Regionals The Press and Journal 82 76 +6 +7% The Courier - Dundee 77 65 +11 +17% The Herald* 48 45 +3 +7% The Scotsman* 39 40 -1 -2% Yorkshire Post* 29 38 -9 -24%

Aggregate Daily Newspapers - Net AIR The National (Net) 1,411 1,518 -108 -7% 1,391 1,577 -186 -12% The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster) and Yorkshire Evening Post.

1 Local (net) 2,000 2,383 -383 -16% 2,013 2,328 -315 -14% The combined figures for 1 LOCAL are net readership figures for Birmingham Mail, Burton Mail, Cambridge News, Coventry Telegraph, Daily Echo (Bournemouth), Daily Echo (Southampton), Daily Gazette (Colchester), Daily Post (Wales), Derby Telegraph, Dorset Echo, East Anglian Daily Times,Eastern Daily Press, Echo (Basildon), Echo (Southend), Edinburgh Evening News, Evening Chronicle (Newcastle), Evening Express (Aberdeen), Evening Gazette (Teesside), Middlesbrough, Stockton, Evening Telegraph (Dundee), Evening Times (Glasgow), Express & Star (West Midlands), Gloucestershire Echo, Greenock Telegraph, Grimsby Telegraph, Hartlepool Mail, Hull Daily Mail, Ipswich Star, Lancashire Evening Post, Lancashire Telegraph, Leicester Mercury, Liverpool Echo, Manchester Evening News, News & Star (Carlisle), North West Evening Mail, Norwich Evening News, Nottingham Post, Nuneaton News, Oldham Evening Chronicle, Oxford Mail, Paisley Daily Express, Shropshire Star, South Wales Argus, South Wales Echo, South Wales Evening Post, Sunderland Echo, Swindon Advertiser, Telegraph & Argus (Bradford), The Argus (Brighton, East/West Sussex), The Bolton News, The Citizen (Gloucester), The Courier (Dundee), The Gazette (Blackpool), The Herald (Plymouth), The Herald (Scotland), The Huddersfield Daily Examiner, The Journal (Newcastle), The Leader (Chester), The Leader (Wrexham), The News (Portsmouth), The Northern Echo, Bristol Post, The Press (York), The Press and Journal (Aberdeen), The Scotsman, The Sentinel (Staffordshire), The Shields Gazette, The Star (Sheffield), Western Daily Press, Western Mail (Wales), Western Morning News (Plymouth), Wigan Evening Post, Worcester News, Yorkshire Evening Post, Yorkshire Post.

Sunday Newspapers The Observer 325 340 -15 -4% 310 326 -16 -5% The Sunday Telegraph 587 598 -12 -2% 625 539 +86 +16% The Independent on Sunday 166 135 +30 +23% 184 113 +71 +63% The Sunday Times 954 1,001 -46 -5% 1,043 925 +118 +13% The Mail on Sunday 1,889 2,111 -222 -11% 1,859 2,062 -202 -10% Sunday Express 468 470 -2 +0% 394 441 -47 -11% Sunday People 269 351 -82 -23% 234 337 -103 -30% The Sun on Sunday 1,768 2,059 -291 -14% 1,734 2,012 -278 -14% Sunday Mail 305 429 -125 -29% 256 436 -180 -41% Sunday Mirror 1,054 1,234 -181 -15% 964 1,311 -347 -26% The Sunday Post 269 340 -71 -21% 219 317 -98 -31% Daily Star Sunday 263 292 -28 -10% 273 326 -53 -16% Scotland on Sunday 40 41 -1 -2% Sunday Herald* 45 45 +1 +1% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 18,065 20,124 8,930 10,205 EST.POPULATION 15+ (000s) 26,495 26,446 26,499 26,482

000s 000s 000s % 000s 000s 000s % Newspaper Supplements: Weekday/Saturday The Daily Telegraph Telegraph Magazine 647 677 -30 -4% 679 634 +46 +7% Your Money 396 403 -7 -2% 436 389 +48 +12% The Guardian The Guide 414 411 +3 +1% 427 374 +53 +14% Weekend 464 443 +22 +5% 471 399 +71 +18% Do Something 278 n/a - - 293 n/a - - The Independent The Independent Magazine 107 98 +9 +10% 111 114 -3 -3% The Times on Saturdays The Times Magazine 510 462 +48 +10% 546 452 +95 +21% Saturday Review 474 434 +40 +9% 517 431 +85 +20% Daily Express Saturday 485 493 -8 -2% 392 474 -82 -17% Daily Mail Weekend 2,224 2,298 -73 -3% 2,167 2,230 -63 -3% Daily Mirror We Love TV! 820 988 -168 -17% 829 1,035 -206 -20% Daily Star Hot TV 214 267 -53 -20% 223 279 -55 -20% Daily Record Saturday Plus 208 285 -76 -27% 173 295 -122 -41% The Sun TV Magazine 1,873 2,255 -381 -17% 1,844 2,253 -408 -18% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 18,065 20,124 8,930 10,205 EST.POPULATION 15+ (000s) 26,495 26,446 26,499 26,482

000s 000s 000s % 000s 000s 000s % Newspaper Supplements: Sunday The Observer The Observer Magazine 286 298 -12 -4% 272 280 -8 -3% Observer Food Monthly 355 385 -30 -8% 336 383 -47 -12% The Sunday Telegraph Stella 447 461 -15 -3% 482 412 +70 +17% Business 229 219 +10 +5% 269 192 +77 +40% Money 239 259 -21 -8% 257 225 +32 +14% Independent on Sunday The New Review 110 91 +19 +21% 122 88 +34 +39% The Sunday Times The Sunday Times Magazine 809 857 -48 -6% 866 793 +73 +9% Style 757 826 -69 -8% 817 795 +22 +3% Culture 748 793 -45 -6% 824 728 +96 +13% Business 399 395 +4 +1% 460 367 +93 +25% Money 429 461 -32 -7% 442 403 +39 +10% Mail on Sunday You 1,586 1,828 -242 -13% 1,602 1,766 -163 -9% Event 1,340 1,488 -148 -10% 1,376 1,439 -63 -4% Sunday Express S' Magazine 402 411 -10 -2% 351 384 -33 -9% Sunday People Love Sunday 230 288 -58 -20% 210 289 -79 -27% The Sun on Sunday Fabulous 1,305 1,672 -367 -22% 1,279 1,604 -325 -20% TV Soap 1,248 n/a - - 1,251 n/a - - Sunday Mail Seven Days 268 355 -87 -25% 215 370 -155 -42% Sunday Mirror Notebook 674 779 -105 -13% 616 863 -247 -29% Daily Star Sunday OK! Extra 209 216 -7 -3% 230 241 -11 -5% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 18,065 20,124 8,930 10,205 EST.POPULATION 15+ (000s) 26,495 26,446 26,499 26,482

000s 000s 000s % 000s 000s 000s % General Weekly Magazines Amateur Gardening* 61 65 -4 -7% Angler's Mail* 18 21 -3 -15% Angling Times* 17 21 -4 -20% Auto Express* 18 23 -5 -21% Autocar 22 32 -11 -33% Autosport* 8 19 -10 -56% The Big Issue 180 190 -10 -5% Country Life 103 96 +7 +7% ES - Evening Standard Magazine 317 300 +17 +6% 314 289 +24 +8% Horse and Hound* 121 133 -12 -9% Kerrang!* 125 120 +6 +5% Match!* 30 26 +4 +14% Motorcycle News 67 46 +21 +46% New Scientist 158 120 +39 +32% NME/New Musical Express* 49 42 +7 +17% Radio Times 958 1,050 -91 -9% 908 982 -74 -8% Time Out 226 219 +7 +3% Total TV Guide 266 330 -64 -19% TV & Satellite Week 183 225 -42 -19% TV Choice 1,073 1,229 -156 -13% 1,041 1,186 -145 -12% TV Times 568 658 -90 -14% 527 639 -112 -17% The Week 185 158 +26 +17% What's on TV 1,671 1,768 -98 -6% 1,639 1,761 -122 -7% Zoo* 8 28 -20 -72% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 18,065 20,124 8,930 10,205 EST.POPULATION 15+ (000s) 26,495 26,446 26,499 26,482

000s 000s 000s % 000s 000s 000s % Women's Weekly Magazines Bella 369 426 -57 -13% Best 283 310 -28 -9% Chat 653 692 -39 -6% 679 702 -23 -3% Closer 743 980 -237 -24% 752 971 -219 -23% Grazia 237 353 -116 -33% Heat 651 849 -198 -23% 658 888 -230 -26% Hello! 906 978 -72 -7% 968 981 -14 -1% Inside Soap 390 370 +20 +5% Look 268 362 -94 -26% Love It! 270 263 +8 +3% My Weekly 169 226 -58 -25% New! 369 438 -70 -16% Now 432 591 -159 -27% 418 610 -191 -31% OK! 1,111 1,394 -283 -20% 1,145 1,400 -254 -18% People's Friend 327 380 -53 -14% 289 350 -61 -17% Pick Me Up 458 541 -83 -15% 500 535 -35 -7% Real People 259 272 -13 -5% Reveal 332 389 -56 -15% Star 204 223 -18 -8% Take a Break 1,557 1,748 -191 -11% 1,600 1,740 -140 -8% That's Life! 474 488 -14 -3% 478 470 +8 +2% Woman 351 435 -84 -19% 354 413 -59 -14% Woman's Own 526 692 -166 -24% 553 682 -129 -19% Woman's Weekly 548 650 -101 -16% 561 569 -8 -1%

General Fortnightly Magazines Private Eye 288 264 +24 +9% 280 280 +0 +0%

Women's Fortnightly Magazines All About Soap 324 332 -9 -3% Soaplife 264 256 +8 +3% Yours 353 356 -3 -1% 320 329 -9 -3% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 18,065 20,124 8,930 10,205 EST.POPULATION 15+ (000s) 26,495 26,446 26,499 26,482

000s 000s 000s % 000s 000s 000s % General Monthly Magazines BBC Gardeners' World 671 714 -43 -6% 749 735 +13 +2% BBC History Magazine 156 132 +24 +18% BBC Music Magazine* 94 80 +14 +18% BBC Top Gear 267 219 +47 +22% 276 236 +40 +17% BBC Wildlife 135 120 +15 +12% Bike 22 32 -10 -32% Car* 28 24 +4 +19% Classic Cars 62 94 -32 -34% Digital Photo 59 54 +5 +10% Empire 184 192 -9 -5% 213 184 +29 +16% Esquire* 15 24 -9 -39% Evo* 20 13 +6 +48% F1 Racing 77 98 -21 -22% FHM 29 50 -20 -41% 37 52 -14 -28% The Field* 53 65 -11 -17% FourFourTwo 22 38 -16 -41% Golf Monthly 48 63 -14 -23% Golf World 29 28 +0 +2% GQ 64 60 +4 +7% Land Rover Owner International* 38 40 -2 -4% Men's Fitness 58 37 +20 +54% Men's Health 143 110 +33 +30% 157 105 +51 +49% Mojo* 38 48 -11 -22% National Geographic 824 758 +66 +9% 874 726 +148 +20% Performance Bikes* 23 23 +0 -1% Practical Boat Owner* 19 31 -12 -38% Practical Classics 29 26 +3 +10% Practical Photography 87 51 +36 +71% Q 42 72 -30 -42% Reader's Digest 327 371 -44 -12% 307 342 -35 -10% Ride* 22 32 -10 -32% Rugby World 62 73 -11 -15% Runner's World 132 181 -49 -27% Saga Magazine 542 623 -80 -13% 530 533 -3 -1% Sporting Gun 31 40 -9 -23% Stuff* 16 20 -3 -18% Today's Golfer 20 24 -4 -15% Top of the Pops Magazine* 82 80 +2 +3% Trout and Salmon* 18 18 +0 -2% What Car? 118 110 +8 +7% 118 108 +10 +9% World Soccer 15 32 -17 -52% Red denotes statistically significant difference

UNWEIGHTED SAMPLE 18,065 20,124 8,930 10,205 EST.POPULATION 15+ (000s) 26,495 26,446 26,499 26,482

000s 000s 000s % 000s 000s 000s % Women's Monthly Magazines 25 Beautiful Homes 294 306 -12 -4% Asda Magazine 3,603 3,719 -116 -3% 3,552 3,615 -63 -2% BBC Good Food 1,031 965 +66 +7% 1,016 955 +61 +6% Candis 126 144 -19 -13% Cosmopolitan 1,076 1,128 -51 -5% 1,107 1,149 -42 -4% Country Homes/Interiors 280 296 -17 -6% Country Living 556 516 +40 +8% 603 542 +61 +11% Delicious 153 144 +10 +7% Elle 681 742 -61 -8% 659 689 -30 -4% Elle Decoration* 183 190 -8 -4% Essentials* 155 175 -20 -12% Glamour 814 1,007 -193 -19% 898 1,054 -156 -15% Good Housekeeping 1,343 1,210 +133 +11% 1,343 1,240 +103 +8% Harper's Bazaar* 147 161 -14 -9% Homes & Antiques 190 216 -27 -12% Homes & Gardens 406 553 -146 -26% 486 572 -87 -15% House & Garden 413 469 -56 -12% 476 472 +5 +1% House Beautiful 354 392 -38 -10% 365 413 -47 -11% Ideal Home 689 721 -32 -4% 737 679 +58 +9% InStyle 256 290 -34 -12% Jamie 252 220 +31 +14% Living etc* 148 153 -5 -3% Marie Claire 551 738 -186 -25% 547 716 -168 -24% Mother And Baby 338 387 -48 -13% Olive* 117 121 -3 -3% Period Living* 98 108 -10 -9% Pregnancy & Birth* 102 95 +8 +8% Prima 442 429 +13 +3% 470 469 +0 +0% Real Homes* 147 134 +13 +10% Red 363 387 -24 -6% 348 368 -21 -6% Sainsbury's Magazine 1,976 2,205 -229 -10% 1,825 2,158 -333 -15% Tatler* 154 144 +10 +7% Tesco-Food Family Living 3,654 n/a - - 3,833 3,686 +148 +4% Top Sante* 115 131 -16 -13% Vanity Fair 191 170 +20 +12% Vogue 1,074 1,088 -14 -1% 1,119 1,054 +65 +6% Waitrose Kitchen 1,562 1,505 +58 +4% 1,615 1,512 +102 +7% Weight Watchers Magazine 558 628 -69 -11% 571 615 -44 -7% Woman & Home 682 667 +15 +2% 728 633 +95 +15% Women's Health 418 415 +2 +1% World of Interiors* 87 95 -8 -8%

Women's Bimonthly Magazines BBC Easy Cook* 159 162 -3 -2% Boots Health & Beauty 2,472 2,579 -107 -4% 2,435 2,467 -32 -1% Brides 207 195 +12 +6% Slimming World Magazine 1,289 1,088 +201 +19% 1,346 1,122 +224 +20% You & Your Wedding* 176 176 +1 +0%

General Quarterly Magazines English Heritage Members' Magazine 386 379 +7 +2% 399 393 +6 +2% Nature's Home 426 398 +28 +7% 357 533 -176 -33% The National Trust Magazine 2,024 2,013 +11 +1% 2,087 2,019 +67 +3%

Women's Quarterly Magazines John Lewis Edition 956 796 +161 +20% 999 839 +160 +19%

Special Reading ASOS 460 459 +0 +0%