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Data Are Strictly Embargoed Until 23:59 Tuesday 24 November 2015 Notes About This Report This Report Shows NRS Average Issue

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Data Are Strictly Embargoed Until 23:59 Tuesday 24 November 2015 Notes About This Report This Report Shows NRS Average Issue Data are strictly embargoed until 23:59 Tuesday 24 November 2015 Notes about this Report This report shows NRS Average Issue Readership estimates sorted by publication group (daily newspapers, Sunday newspapers, general weekly magazines etc.) for two data periods, 12 months and 6 months. Virtually all publications are reported on the 12-month base*, but only those with a sufficient sample size are reported on the 6-month base. The first column is the estimate (in 000s) for the most recent data period, the second column the estimate for the equivalent period a year ago. The third and fourth columns show the difference in the estimates between those periods, expressed in 000s and as a plus or minus percentage change. There are separate reports for All Adults, Scotland, Men and Women. This report also shows, for comparison, circulation figures (source: ABC, UK only figures www.abc.org.uk) for national daily and Sunday newspapers. Statistically Significant Period-on-Period Changes The NRS survey is based on an ever-changing sample of the British population. Therefore, when reviewing year-on-year or 6-month on 6-month changes, it is crucial to remember that we are reviewing completely different sets of people and therefore the data are subject to variation. In order to gauge whether period-on-period changes are ‘real’, rather than due to different samples, the NRS conducts statistical tests on the changes. As a result of these tests, the NRS is able to say whether we can be 95% confident that the change is a real one i.e. there is only a one in 20 chance that the change is not a real one. Looking at the data for October 2014 - September 2015 compared to the period October 2013 - September 2014, the changes marked in red show that we can be 95% confident that the change is real. Any other period-on-period changes are sufficiently small that they may be due to sample variation alone, and they do not necessarily mean that there has been a real change. Therefore, when making any period-on-period comparison, it is important to express it as a difference in the readership estimate, rather than a change in the actual readership. Average Issue Readership (or AIR) is the most commonly used estimate of a publication’s readership provided by the NRS. An “average issue reader” is defined as anyone who has read a publication within the interval between one issue and the next, in other words read yesterday for a daily newspaper, read in the last 7 days for a weekly newspaper or magazine, read in the past 4 weeks for a monthly magazine etc. About NRS Estimates The National Readership Survey estimates the number (and type) of people who read national daily and Sunday newspapers, newspaper supplements, and general and women’s magazines. The NRS is a continuous survey based on interviews with a representative sample of 33,000 adults in Great Britain every year. The published readership estimates are used by publishers and agencies as a basis for buying and selling advertising space in newspapers and magazines. NRS provides readership estimates for some 270 publications. Further data from NRS The full NRS database is released to subscribers on a quarterly basis, for periods ending March, June, September and December. It contains a wealth of information about the type of readers that different publications have. A summary of these data can be found at the NRS web site: www.nrs.co.uk, or alternatively, NRS Ltd. would be happy to assist you. For further information contact the National Readership Survey Ltd: 7/8 Market Place, London, W1W 8AG Tel: 020 7637 9822 * Some relatively small publications are reported on a 24-month base. Red denotes statistically significant difference NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2015 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 12-MONTH DATA: ABC (UK ONLY) 6-MONTH DATA OCT'14- OCT'13- OCT'14- OCT'13- APR'15- APR'14- SEP'15 SEP'14 Difference year-on-year SEP'15 SEP'14 Difference year-on-year SEP'15 SEP'14 Difference year-on-year UNWEIGHTED SAMPLE 32,644 36,005 16,111 18,157 EST.POPULATION 15+ (000s) 51,796 51,670 51,814 51,742 000s 000s 000s % 000s 000s 000s % Daily Newspapers - 6 Day AIR The Daily Telegraph 1,150 1,237 -87 -7% 471,583 508,644 -37,061 -7% 1,205 1,142 +63 +6% The Guardian 793 744 +49 +7% 171,947 188,709 -16,762 -9% 786 722 +63 +9% The Independent 1 270 264 +6 +2% 58,978 64,310 -5,332 -8% 279 283 -4 -1% i 533 573 -40 -7% 277,939 291,439 -13,500 -5% 517 547 -30 -6% The Times 1,014 1,047 -33 -3% 372,702 371,175 1,527 +0% 1,017 978 +39 +4% Daily Express 845 1,079 -234 -22% 427,947 473,650 -45,703 -10% 768 1,064 -296 -28% Daily Mail 3,605 3,833 -228 -6% 1,531,440 1,602,078 -70,638 -4% 3,529 3,726 -197 -5% Daily Mirror/Record 2,433 2,908 -475 -16% 1,001,227 1,100,249 -99,022 -9% 2,315 3,042 -727 -24% Daily Mirror 1,953 2,251 -298 -13% 805,106 881,006 -75,900 -9% 1,854 2,370 -516 -22% Daily Record 496 679 -183 -27% 196,121 219,243 -23,122 -11% 473 698 -225 -32% Daily Star 838 978 -140 -14% 365,722 419,022 -53,300 -13% 774 983 -210 -21% The Sun 4,664 5,421 -757 -14% 1,783,613 1,987,086 -203,473 -10% 4,362 5,390 -1028 -19% 1 The Independent continues to be included in the six-month NRS database to enable combined analysis with i, as the two newspapers are jointly packaged for media sales and promotions. Users wishing to conduct a stand-alone analysis of data for The Independent are recommended to do so on a 12-month base, in accordance with standard NRS rules. Daily Newspapers - 5 Day AIR London Evening Standard 1,836 1,673 +164 +10% 879,959 819,783 60,176 +7% 1,744 1,799 -55 -3% Metro 3,272 3,251 +21 +1% 1,344,012 1,353,990 -9,978 -1% 3,091 3,297 -205 -6% Daily Morning/Evening Regionals The Press and Journal 176 145 +30 +21% The Courier - Dundee 157 134 +23 +17% The Herald* 99 91 +8 +9% The Scotsman* 83 99 -16 -16% Yorkshire Post* 96 105 -9 -9% Aggregate Daily Newspapers - Net AIR The National (Net) 3,291 3,491 -200 -6% 3,127 3,679 -553 -15% The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster) and Yorkshire Evening Post. 1 Local (net) 4,218 4,838 -620 -13% 4,172 4,688 -516 -11% The combined figures for 1 LOCAL are net readership figures for Birmingham Mail, Burton Mail, Cambridge News, Coventry Telegraph, Daily Echo (Bournemouth), Daily Echo (Southampton), Daily Gazette (Colchester), Daily Post (Wales), Derby Telegraph, Dorset Echo, East Anglian Daily Times,Eastern Daily Press, Echo (Basildon), Echo (Southend), Edinburgh Evening News, Evening Chronicle (Newcastle), Evening Express (Aberdeen), Evening Gazette (Teesside), Middlesbrough, Stockton, Evening Telegraph (Dundee), Evening Times (Glasgow), Express & Star (West Midlands), Gloucestershire Echo, Greenock Telegraph, Grimsby Telegraph, Hartlepool Mail, Hull Daily Mail, Ipswich Star, Lancashire Evening Post, Lancashire Telegraph, Leicester Mercury, Liverpool Echo, Manchester Evening News, News & Star (Carlisle), North West Evening Mail, Norwich Evening News, Nottingham Post, Nuneaton News, Oldham Evening Chronicle, Oxford Mail, Paisley Daily Express, Shropshire Star, South Wales Argus, South Wales Echo, South Wales Evening Post, Sunderland Echo, Swindon Advertiser, Telegraph & Argus (Bradford), The Argus (Brighton, East/West Sussex), The Bolton News, The Citizen (Gloucester), The Courier (Dundee), The Gazette (Blackpool), The Herald (Plymouth), The Herald (Scotland), The Huddersfield Daily Examiner, The Journal (Newcastle), The Leader (Chester), The Leader (Wrexham), The News (Portsmouth), The Northern Echo, Bristol Post, The Press (York), The Press and Journal (Aberdeen), The Scotsman, The Sentinel (Staffordshire), The Shields Gazette, The Star (Sheffield), Western Daily Press, Western Mail (Wales), Western Morning News (Plymouth), Wigan Evening Post, Worcester News, Yorkshire Evening Post, Yorkshire Post. Sunday Newspapers The Observer 711 754 -43 -6% 190,250 207,999 -17,749 -9% 678 703 -25 -4% The Sunday Telegraph 1,154 1,282 -128 -10% 365,804 403,205 -37,401 -9% 1,232 1,224 +8 +1% The Independent on Sunday 401 364 +37 +10% 98,129 102,184 -4,055 -4% 395 318 +77 +24% The Sunday Times 2,127 2,116 +11 +1% 669,446 693,740 -24,294 -4% 2,216 1,982 +234 +12% The Mail on Sunday 3,791 4,185 -394 -9% 1,300,559 1,389,464 -88,905 -6% 3,676 4,109 -433 -11% Sunday Express 907 1,000 -94 -9% 373,542 412,323 -38,781 -9% 791 972 -181 -19% Sunday People 543 701 -158 -23% 299,197 347,842 -48,645 -14% 470 733 -262 -36% The Sun on Sunday 3,889 4,584 -695 -15% 1,434,471 1,618,305 -183,834 -11% 3,705 4,340 -636 -15% Sunday Mail 642 819 -177 -22% 214,907 245,740 -30,833 -13% 574 850 -276 -32% Sunday Mirror 2,061 2,433 -371 -15% 783,563 878,188 -94,625 -11% 1,815 2,494 -679 -27% The Sunday Post 491 613 -122 -20% 181,890 208,195 -26,305 -13% 414 554 -141 -25% Daily Star Sunday 611 724 -112 -16% 240,615 274,729 -34,114 -12% 584 730 -146 -20% Scotland on Sunday 73 93 -19 -21% Sunday Herald* 105 94 +11 +11% Red denotes statistically significant difference NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending September 2015
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