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Simple Sample! Simple Sample! Spread some brand awareness with Newsquest Dorset If you are looking for ways to promote your product and develop customer awareness look no further than Newsquest We can tailor your specific needs into a complete promotional package through which we can sample your product to our readers. From road shows and in store promotions to 1 for 1 sampling we can help you deliver the right results for your business. Dedicated to the successful growth and promotion of our newspaper titles, the Newsquest Dorset promotions team has developed strong ties with well known brands, events and stores across the country. The team is committed to promoting our profile and our client profiles across our readership base. In all Newsquest Dorset has over 150,621* readers ready and waiting for your brand, product and message. (*Dorset Echo, Daily Echo, Bridport News, Salisbury Journal combined readership figures). Map of Newsquest Dorset & Hampshire readership areas Strategy Our strategy is simple; we aim to provide you with a simple yet comprehensive sampling campaign at NO charge!!! Whilst providing extra value to our readers. Package In exchange for your support Newsquest Dorset will provide you with the following • A detailed presampling plan • In paper advertising of the sampling event • Online advertising of the sampling event • Dedicated promotions staff to staff the sampling event and promote your product • Branding at the Sampling Event • Distribution of your promotional flyers / leaflets at the sampling event and through our satellite offices • Opportunity for a number of Newsquest Dorset staff to wear your branded promotional clothing at the sampling event, if provided. • A Boards / posters at the event • A comprehensive certificate of sampling, complete with photos, campaign feedback, campaign details, sample adverts, delivery comments, sample event promotion and staff feedback. Sampling Opportunities Weekly: 4 in store promotions across Newsquest Dorset each week at which we require 400(min) samples per promotion Yearly Events: Event Location Date Audience No. Samples Christchurch Food Festival Christchurch May 25000 visitors, high street with celebrity chef appearance 2300 Bournemouth Wheels Festival Bournemouth May 3000 Dorchester Carnival Dorchester Jun Local Family event attracting around 6000 visitors 500 Bournemouth Food Festival Bournemouth Jun 1000 Milton Abbas Street Fair Milton Abbas Jul Local Family event attracting around 10000 visitors 1000 Camp Bestival Lulworth Jul 50,000 Visitors 3000 Salisbury Show Salisbury July Weekend family event 1000 Weymouth Carnival Weymouth Aug High Profile Show attracting 100000+ visitors 2000 Melplash Show Bridport Aug High Profile Show attracting 20000+ visitors 1000 Ellingham Show Bournemouth Aug 10000 Concert Visitors 500 Bournemouth Air Show Bournemouth Aug High profile local family event 2000 - 3000 Ellingham Show Ellingham Aug 500 Dorset County Show Dorchester Sep High Profile Show attracting 55000+ visitors 200 Christmas Cracker Dorchester Dec Local family event attracting around 6000 visitors 1000 Victorian Show Day Weymouth Dec Local family event attracting around 8000 visitors 1000 Weymouth Chamber Night Weymouth Dec Local family event attracting around 8000 visitors 1000 Bridport Christmas Shopping Night Bridport Dec Local family event attracting around 6000 visitors 500 Other Opportunities: • Competitions • Reader Offers • Community Projects • Event Organisation • Campaigns • Sponsorship Contacts: Debbie Hellaby - [email protected] • 01305 830815 Roger Thresh - [email protected] • 01202 411236.
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