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Pr Activity: Update for Members August 2018 Press Coverage

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Pr Activity: Update for Members August 2018 Press Coverage PR ACTIVITY: UPDATE FOR MEMBERS AUGUST 2018 PRESS COVERAGE In August, coverage continued to be secured following outreach around July's new story on women and back pain. A piece secured with the Daily Mirror was also published across several regional publications, supporting member's clinics across the whole of the UK. Other coverage included two articles including comments on sleeping positions from Rishi Loatey on thesun.co.uk, and online consumer publication Bustle. Several additional opportunities were also secured in August, with coverage expected later in the year. This includes an interview with the Daily Mirror and Catherine Quinn for a feature on women and back pain, comments shared with Yours magazine on the medication vs. exercise debate and comments shared with Health & Fitness on working from home. AUGUST COVERAGE OVERVIEW ANNUAL COVERAGE OVERVIEW 60 38 10,026,299 40 PIECES OF OPPORTUNITIES 20 COVERAGE TO SEE 0 January February March April May June July August HIGHLIGHTS COVERAGE TYPE Regional National Print Consumer Online 0 10 20 30 40 SOCIAL MEDIA Twitter activity was relatively strong in August, with a 24% increase in the number of impressions compared to the previous m onth. There was a fall in Twitter followers this month for the first time this year, however this is likely linked to Twitter's rem oval of inactive and inappropriate accounts this summer. Following a particularly popular post on Facebook in July as part of the women and back p ain story, there was a fall in the overall reach and engagement on Facebook this month. Depsite this however, the number of impressions from these posts remained constant. The BCA website also experienced a 17% increase in visits to the 'Find a Chiropractor' page in August, driving business to BC A members. TWITTER FACEBOOK TWITTER TOTAL POST REACH 49,700 IMPRESSIONS 14,776 LIKES, SHARES AND REPLIES 163 TOTAL IMPRESSIONS CLICKS TO 23,966 58 WEBSITE LIKES, COMMENTS, @CHIROPRACTICUK 332 SHARES 16 MENTIONS CLICKS TO -8 NEW FOLLOWERS 134 WEBSITE *from posts published in August TOP POST: TOP POST: VISITS TO WEBSITE FIND A CHIROPRACTOR 15,011 3,539 VISITS TO VISITS TO 'FIND A CHIROPRACTOR' CHIROPRACTIC-UK.CO.UK SEARCH PAGE 20% INCREASE 17% INCREASE VISITS TO WEBSITE 1000 500 0 1 August 16 August 31 August PRESS COVERAGE Activity Title Date Headline Women The Daily Mirror 07.08.18 Martin Bagot's health notes Women Irish Daily Mirror 07.08.18 Martin Bagot's health notes Women Huddersfield Daily Examiner 13.08.18 Health Notes: Putting up with pain Women Western Mail 13.08.18 Health Notes: Putting up with pain Women Nottingham Post 14.08.18 Health Notes: Putting up with pain Women Daily Post (Wales) 14.08.18 Health Notes: Putting up with pain Women Derby Telegraph 14.08.18 Health Notes: Putting up with pain Women Sentinel (Stoke-on-Trent) 14.08.18 Health Notes: Putting up with pain Women Evening Chronicle (Newcastle) 14.08.18 Health Notes: Putting up with pain Women Leicester Mercury 14.08.18 Health Notes: Putting up with pain Women Manchester Evening News 14.08.18 Health Notes: Putting up with pain Women Evening Gazette (Teesside) 14.08.18 Health Notes: Putting up with pain Women South Wales Echo (Cardiff) 14.08.18 Health Notes: Putting up with pain Women South Wales Evening Post (Swansea) 14.08.18 Health Notes: Putting up with pain Women Hull Daily Mail 14.08.18 Health Notes: Putting up with pain Women Western Daily News 14.08.18 Health Notes: Putting up with pain Women Burton mail 14.08.18 Health Notes: Putting up with pain Women Cambridge News 14.08.18 Health Notes: Putting up with pain Women Birmingham Mail 14.08.18 Health Notes: Putting up with pain Women Coventry Telegraph 14.08.18 Health Notes: Putting up with pain Women East Coast & Wold Target 15.08.18 Health Notes: Putting up with pain Women Ashbourne News Telegraph 15.08.18 Health Notes: Putting up with pain Women Uttoxeter Advertiser 15.08.18 Health Notes: Putting up with pain Women Western Morning News 15.08.18 Health Notes: Putting up with pain Women The Journal (Newcastle) 16.08.18 Health Notes: Putting up with pain Women Surrey Mirror 16.08.18 Health Notes: Putting up with pain Women Wells Journal 16.08.18 Health Notes: Putting up with pain Women Western Gazette 16.08.18 Health Notes: Putting up with pain Women Bristol Post 16.08.18 Health Notes: Putting up with pain Women Gloucestershire Echo 16.08.18 Health Notes: Putting up with pain Women Sevenoaks Chronicle 16.08.18 Health Notes: Putting up with pain Women Dover Express 16.08.18 Health Notes: Putting up with pain Women Somerset Guardian 16.08.18 Health Notes: Putting up with pain Women Lincolnshire Echo 16.08.18 Health Notes: Putting up with pain Women Grimsby Telegraph 17.08.18 Health Notes: Putting up with pain 8 most common questions about back pain, answered by the Press Office NetDoctor 20.08.18 experts Is sleeping on your stomach bad for you? Here's why you might want Press Office Bustle 26.08.18 to switch up your snooze position Press Office The Sun 26.08.18 This is why you might want to stop sleeping on your stomach.
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