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Newspapers and Supplements AIR - Latest 12 Months: October 2014 - September 2015

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Newspapers and Supplements AIR - Latest 12 Months: October 2014 - September 2015 NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: October 2014 - September 2015 Adults Men Women Total ABC1 C2DE 15-34 35+ Total Total UNWEIGHTED SAMPLE 32644 18679 13965 8119 24525 14579 18065 EST.POPULATION 15+ (000s) 51796 28057 23739 16428 35368 25301 26495 (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % Daily Newspapers - 6 Day AIR The Sun H A 4664 9.0 1654 5.9 3010 12.7 1193 7.3 3471 9.8 2692 10.6 1973 7.4 Daily Mail H A 3605 7.0 2304 8.2 1301 5.5 463 2.8 3142 8.9 1742 6.9 1864 7 Daily Mirror/Record H AM 2433 4.7 871 3.1 1561 6.6 473 2.9 1959 5.5 1307 5.2 1126 4.3 Daily Mirror H A 1953 3.8 686 2.4 1266 5.3 404 2.5 1548 4.4 1051 4.2 902 3.4 Daily Record H A 496 1.0 191 0.7 305 1.3 76 0.5 420 1.2 264 1.0 232 0.9 The Daily Telegraph H A 1150 2.2 995 3.5 155 0.7 112 0.7 1038 2.9 583 2.3 568 2.1 The Times H A 1014 2.0 918 3.3 96 0.4 172 1.0 842 2.4 578 2.3 437 1.6 Daily Express H A 845 1.6 452 1.6 393 1.7 59 0.4 785 2.2 412 1.6 433 1.6 Daily Star H A 838 1.6 190 0.7 648 2.7 223 1.4 615 1.7 534 2.1 304 1.1 The Guardian H A 793 1.5 699 2.5 94 0.4 208 1.3 585 1.7 435 1.7 357 1.3 i H A 533 1.0 413 1.5 121 0.5 125 0.8 408 1.2 335 1.3 199 0.7 The Independent H AZ 270 0.5 211 0.8 59 0.2 66 0.4 204 0.6 183 0.7 87 0.3 Net national dailies H P 13528 26.1 7353 26.2 6175 26.0 2425 14.8 11103 31.4 7178 28.4 6350 24 Gross national dailies H P 16161 31.2 8712 31.1 7449 31.4 3102 18.9 13059 36.9 8807 34.8 7354 27.8 Metro H L A 3272 6.3 1966 7.0 1306 5.5 1511 9.2 1761 5.0 1967 7.8 1305 4.9 London Evening Standard H L A 1836 3.5 1233 4.4 603 2.5 840 5.1 996 2.8 1136 4.5 700 2.6 The Press and Journal Y R 176 0.3 98 0.3 78 0.3 19 0.1 157 0.4 94 0.4 82 0.3 The Courier - Dundee Y R 157 0.3 76 0.3 80 0.3 21 0.1 135 0.4 80 0.3 77 0.3 The Herald-Scotland T R 99 0.2 84 0.3 15 0.1 6 0.0 93 0.3 51 0.2 48 0.2 Yorkshire Post T R 96 0.2 49 0.2 47 0.2 12 0.1 84 0.2 67 0.3 29 0.1 The Scotsman T R 83 0.2 58 0.2 25 0.1 17 0.1 66 0.2 44 0.2 39 0.1 Any regional morning/evening H J 7256 14.0 4033 14.4 3223 13.6 2298 14.0 4958 14.0 4074 16.1 3182 12 Any regional evening H J 4072 7.9 2206 7.9 1866 7.9 1278 7.8 2795 7.9 2322 9.2 1750 6.6 Aggregate Daily Newspapers - Net AIR The National H M 3291 6.4 1824 6.5 1467 6.2 1111 6.8 2179 6.2 1880 7.4 1411 5.3 The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster) and Yorkshire Evening Post. 1 Local H M 4218 8.1 1974 7.0 2245 9.5 721 4.4 3497 9.9 2218 8.8 2000 7.5 The combined figures for 1 LOCAL are net readership figures for Birmingham Mail, Burton Mail, Cambridge News, Coventry Telegraph, Daily Echo (Bournemouth), Daily Echo (Southampton), Daily Gazette (Colchester), Daily Post (Wales), Derby Telegraph, Dorset Echo, East Anglian Daily Times,Eastern Daily Press, Echo (Basildon), Echo (Southend), Edinburgh Evening News, Evening Chronicle (Newcastle), Evening Express (Aberdeen), Evening Gazette (Teesside), Middlesbrough, Stockton, Evening Telegraph (Dundee), Evening Times (Glasgow), Express & Star (West Midlands), Gloucestershire Echo, Greenock Telegraph, Grimsby Telegraph, Hartlepool Mail, Hull Daily Mail, Ipswich Star, Lancashire Evening Post, Lancashire Telegraph, Leicester Mercury, Liverpool Echo, Manchester Evening News, News & Star (Carlisle), North West Evening Mail, Norwich Evening News, Nottingham Post, Nuneaton News, Oldham Evening Chronicle, Oxford Mail, Paisley Daily Express, Shropshire Star, South Wales Argus, South Wales Echo, South Wales Evening Post, Sunderland Echo, Swindon Advertiser, Telegraph & Argus (Bradford), The Argus (Brighton, East/West Sussex), The Bolton News, The Citizen (Gloucester), The Courier (Dundee), The Gazette (Blackpool), The Herald (Plymouth), The Herald (Scotland), The Huddersfield Daily Examiner, The Journal (Newcastle), The Leader (Chester), The Leader (Wrexham), The News (Portsmouth), The Northern Echo, Bristol Post, The Press (York), The Press and Journal (Aberdeen), The Scotsman, The Sentinel (Staffordshire), The Shields Gazette, The Star (Sheffield), Western Daily Press, Western Mail (Wales), Western Morning News (Plymouth), Wigan Evening Post, Worcester News, Yorkshire Evening Post, Yorkshire Post. Sunday Newspapers The Sun on Sunday H A 3889 7.5 1408 5.0 2481 10.5 1105 6.7 2784 7.9 2121 8.4 1768 6.7 The Mail on Sunday H A 3791 7.3 2410 8.6 1381 5.8 474 2.9 3317 9.4 1902 7.5 1889 7.1 The Sunday Times H A 2127 4.1 1856 6.6 271 1.1 464 2.8 1663 4.7 1173 4.6 954 3.6 Sunday Mirror H A 2061 4.0 794 2.8 1267 5.3 433 2.6 1628 4.6 1008 4.0 1054 4 The Sunday Telegraph H A 1154 2.2 964 3.4 190 0.8 181 1.1 973 2.8 567 2.2 587 2.2 Sunday Express H A 907 1.8 515 1.8 392 1.7 103 0.6 804 2.3 439 1.7 468 1.8 The Observer H A 711 1.4 592 2.1 119 0.5 127 0.8 583 1.6 386 1.5 325 1.2 Sunday Mail H A 642 1.2 289 1.0 353 1.5 110 0.7 533 1.5 338 1.3 305 1.1 Daily Star Sunday H A 611 1.2 166 0.6 445 1.9 179 1.1 432 1.2 348 1.4 263 1 Sunday People H A 543 1.0 212 0.8 331 1.4 46 0.3 498 1.4 275 1.1 269 1 The Sunday Post H 491 0.9 217 0.8 274 1.2 30 0.2 461 1.3 222 0.9 269 1 The Independent on Sunday H A 401 0.8 313 1.1 88 0.4 152 0.9 249 0.7 235 0.9 166 0.6 Sunday Herald-Scotland T 105 0.2 89 0.3 15 0.1 11 0.1 93 0.3 59 0.2 45 0.2 Scotland on Sunday Y A 73 0.1 61 0.2 12 0.1 21 0.1 53 0.1 33 0.1 40 0.2 Net national Sundays H P 13688 26.4 7709 27.5 5979 25.2 2563 15.6 11126 31.5 7038 27.8 6650 25.1 Gross national Sundays H P 17329 33.5 9737 34.7 7592 32.0 3403 20.7 13926 39.4 9014 35.6 8315 31.4 NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: October 2014 - September 2015 Adults Men Women Total ABC1 C2DE 15-34 35+ Total Total UNWEIGHTED SAMPLE 32644 18679 13965 8119 24525 14579 18065 EST.POPULATION 15+ (000s) 51796 28057 23739 16428 35368 25301 26495 (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % Newspaper Supplements - Weekday/Saturday THE SUN ON SATURDAYS: 4992 9.6 1785 6.4 3207 13.5 1222 7.4 3770 10.7 2762 10.9 2230 8.4 TV Magazine H 3728 7.2 1232 4.4 2496 10.5 756 4.6 2972 8.4 1855 7.3 1873 7.1 DAILY MAIL ON SATURDAYS: 4510 8.7 2824 10.1 1685 7.1 470 2.9 4040 11.4 2096 8.3 2413 9.1 Weekend H 3940 7.6 2512 9.0 1428 6.0 305 1.9 3634 10.3 1715 6.8 2224 8.4 THE GUARDIAN ON SATURDAYS: 1088 2.1 953 3.4 136 0.6 224 1.4 865 2.4 541 2.1 547 2.1 Weekend H 889 1.7 792 2.8 97 0.4 162 1.0 727 2.1 425 1.7 464 1.8 The Guide H 831 1.6 738 2.6 93 0.4 146 0.9 685 1.9 417 1.6 414 1.6 Do Something H 508 1.0 445 1.6 63 0.3 72 0.4 436 1.2 230 0.9 278 1.1 THE INDEPENDENT ON SATURDAYS: 290 0.6 239 0.9 50 0.2 67 0.4 223 0.6 158 0.6 131 0.5 The Independent Magazine H 233 0.5 190 0.7 43 0.2 52 0.3 181 0.5 126 0.5 107 0.4 THE DAILY TELEGRAPH ON SATURDAYS: 1461 2.8 1260 4.5 202 0.8 119 0.7 1343 3.8 723 2.9 739 2.8 Telegraph Magazine H 1185 2.3 1013 3.6 172 0.7 87 0.5 1098 3.1 539 2.1 647 2.4 Your Money H 898 1.7 777 2.8 121 0.5 47 0.3 851 2.4 502 2.0 396 1.5 THE TIMES ON SATURDAYS: 1187 2.3 1071 3.8 116 0.5 176 1.1 1011 2.9 639 2.5 548 2.1 The Times Magazine H 1017 2.0 939 3.3 78 0.3 130 0.8 887 2.5 508 2.0 510 1.9 Saturday Review H 993 1.9 915 3.3 78 0.3 123 0.7 870 2.5 519 2.1 474 1.8 DAILY EXPRESS ON SATURDAYS: 966 1.9 546 1.9 420 1.8 66 0.4 900 2.5 447 1.8 519 2 Saturday H 819 1.6 459 1.6 361 1.5 41 0.2 779 2.2 334 1.3 485 1.8 DAILY RECORD ON SATURDAYS: 497 1.0 201 0.7 296 1.2 63 0.4 434 1.2 266 1.1 231 0.9 Saturday Plus H 408 0.8 163 0.6 245 1.0 43 0.3 364 1.0 199 0.8 208 0.8 DAILY MIRROR ON SATURDAYS: 2071 4.0 721 2.6 1350 5.7 319 1.9 1752 5.0 1053 4.2 1018 3.8 We Love TV! H 1485 2.9 494 1.8 991 4.2 176 1.1 1309 3.7 665 2.6 820 3.1 DAILY STAR ON SATURDAYS: 743 1.4 183 0.7 559 2.4 181 1.1 562 1.6 449 1.8 294 1.1 Hot TV H 468 0.9 107 0.4 361 1.5 107 0.6 361 1.0 254 1.0 214 0.8 NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: October 2014 - September 2015 Adults Men Women Total ABC1 C2DE 15-34 35+ Total Total UNWEIGHTED SAMPLE 32644 18679 13965 8119 24525 14579 18065 EST.POPULATION 15+ (000s) 51796 28057 23739 16428 35368 25301 26495 (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % Newspaper Supplements - Sunday THE MAIL ON SUNDAY: 3791 7.3 2410 8.6 1381 5.8 474 2.9 3317 9.4 1902 7.5 1889 7.1 You H 2734 5.3 1788 6.4 946 4.0 195 1.2 2540 7.2 1148 4.5 1586 6 Event H 2465 4.8 1596 5.7 869 3.7 187 1.1 2279 6.4 1125 4.4 1340 5.1 THE SUNDAY TIMES: 2127 4.1 1856 6.6 271 1.1 464 2.8 1663 4.7 1173 4.6 954 3.6 The Sunday Times Magazine H 1696 3.3 1508 5.4 187 0.8 290 1.8 1406 4.0 887 3.5 809 3.1 Style H 1370 2.6 1223 4.4 147 0.6 212 1.3 1158 3.3 613 2.4 757 2.9 Culture H 1569 3.0 1416 5.0 153 0.6 228 1.4 1341 3.8 821 3.2 748 2.8 Business H 1173 2.3 1068 3.8 105 0.4 171 1.0 1002 2.8 775 3.1 399 1.5 Money H 1201 2.3 1085 3.9 117 0.5 159 1.0 1042 2.9 773 3.1 429 1.6 SUNDAY PEOPLE: 543 1.0 212 0.8 331 1.4 46 0.3 498 1.4 275 1.1 269 1 Love Sunday H 409 0.8 164 0.6 245 1.0 24 0.1 385 1.1 179 0.7 230 0.9 SUNDAY MAIL: 642 1.2 289 1.0 353 1.5 110 0.7 533 1.5 338 1.3 305 1.1 Seven Days H 519 1.0 239 0.9 280 1.2 74 0.4 445 1.3 251 1.0 268 1 THE SUNDAY TELEGRAPH: 1154 2.2 964 3.4 190 0.8 181 1.1 973 2.8 567 2.2 587 2.2 Business H 591 1.1 510 1.8 82 0.3 79 0.5
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