Newspapers and Supplements AIR - Latest 12 Months: October 2014 - September 2015

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NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: October 2014 - September 2015

Adults Men Women

Total ABC1 C2DE 15-34 35+ Total Total

UNWEIGHTED SAMPLE 32644 18679 13965 8119 24525 14579 18065 EST.POPULATION 15+ (000s) 51796 28057 23739 16428 35368 25301 26495 (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % Daily Newspapers - 6 Day AIR

The Sun H A 4664 9.0 1654 5.9 3010 12.7 1193 7.3 3471 9.8 2692 10.6 1973 7.4 Daily Mail H A 3605 7.0 2304 8.2 1301 5.5 463 2.8 3142 8.9 1742 6.9 1864 7 Daily Mirror/Record H AM 2433 4.7 871 3.1 1561 6.6 473 2.9 1959 5.5 1307 5.2 1126 4.3 Daily Mirror H A 1953 3.8 686 2.4 1266 5.3 404 2.5 1548 4.4 1051 4.2 902 3.4 Daily Record H A 496 1.0 191 0.7 305 1.3 76 0.5 420 1.2 264 1.0 232 0.9 The Daily Telegraph H A 1150 2.2 995 3.5 155 0.7 112 0.7 1038 2.9 583 2.3 568 2.1 The Times H A 1014 2.0 918 3.3 96 0.4 172 1.0 842 2.4 578 2.3 437 1.6 Daily Express H A 845 1.6 452 1.6 393 1.7 59 0.4 785 2.2 412 1.6 433 1.6 Daily Star H A 838 1.6 190 0.7 648 2.7 223 1.4 615 1.7 534 2.1 304 1.1 The Guardian H A 793 1.5 699 2.5 94 0.4 208 1.3 585 1.7 435 1.7 357 1.3 i H A 533 1.0 413 1.5 121 0.5 125 0.8 408 1.2 335 1.3 199 0.7 The Independent H AZ 270 0.5 211 0.8 59 0.2 66 0.4 204 0.6 183 0.7 87 0.3

Net national dailies H P 13528 26.1 7353 26.2 6175 26.0 2425 14.8 11103 31.4 7178 28.4 6350 24 Gross national dailies H P 16161 31.2 8712 31.1 7449 31.4 3102 18.9 13059 36.9 8807 34.8 7354 27.8

Metro H L A 3272 6.3 1966 7.0 1306 5.5 1511 9.2 1761 5.0 1967 7.8 1305 4.9 London Evening Standard H L A 1836 3.5 1233 4.4 603 2.5 840 5.1 996 2.8 1136 4.5 700 2.6

The Press and Journal Y R 176 0.3 98 0.3 78 0.3 19 0.1 157 0.4 94 0.4 82 0.3 The Courier - Dundee Y R 157 0.3 76 0.3 80 0.3 21 0.1 135 0.4 80 0.3 77 0.3 The Herald-Scotland T R 99 0.2 84 0.3 15 0.1 6 0.0 93 0.3 51 0.2 48 0.2 Yorkshire Post T R 96 0.2 49 0.2 47 0.2 12 0.1 84 0.2 67 0.3 29 0.1 The Scotsman T R 83 0.2 58 0.2 25 0.1 17 0.1 66 0.2 44 0.2 39 0.1

Any regional morning/evening H J 7256 14.0 4033 14.4 3223 13.6 2298 14.0 4958 14.0 4074 16.1 3182 12 Any regional evening H J 4072 7.9 2206 7.9 1866 7.9 1278 7.8 2795 7.9 2322 9.2 1750 6.6

Aggregate Daily Newspapers - Net AIR

The National H M 3291 6.4 1824 6.5 1467 6.2 1111 6.8 2179 6.2 1880 7.4 1411 5.3 The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster) and Yorkshire Evening Post.

1 Local H M 4218 8.1 1974 7.0 2245 9.5 721 4.4 3497 9.9 2218 8.8 2000 7.5 The combined figures for 1 LOCAL are net readership figures for Birmingham Mail, Burton Mail, Cambridge News, Coventry Telegraph, Daily Echo (Bournemouth), Daily Echo (Southampton), Daily Gazette (Colchester), Daily Post (Wales), Derby Telegraph, Dorset Echo, East Anglian Daily Times,Eastern Daily Press, Echo (Basildon), Echo (Southend), Edinburgh Evening News, Evening Chronicle (Newcastle), Evening Express (Aberdeen), Evening Gazette (Teesside), Middlesbrough, Stockton, Evening Telegraph (Dundee), Evening Times (Glasgow), Express & Star (West Midlands), Gloucestershire Echo, Greenock Telegraph, Grimsby Telegraph, Hartlepool Mail, Hull Daily Mail, Ipswich Star, Lancashire Evening Post, Lancashire Telegraph, Leicester Mercury, Liverpool Echo, Manchester Evening News, News & Star (Carlisle), North West Evening Mail, Norwich Evening News, Nottingham Post, Nuneaton News, Oldham Evening Chronicle, Oxford Mail, Paisley Daily Express, Shropshire Star, South Wales Argus, South Wales Echo, South Wales Evening Post, Sunderland Echo, Swindon Advertiser, Telegraph & Argus (Bradford), The Argus (Brighton, East/West Sussex), The Bolton News, The Citizen (Gloucester), The Courier (Dundee), The Gazette (Blackpool), The Herald (Plymouth), The Herald (Scotland), The Huddersfield Daily Examiner, The Journal (Newcastle), The Leader (Chester), The Leader (Wrexham), The News (Portsmouth), The Northern Echo, Bristol Post, The Press (York), The Press and Journal (Aberdeen), The Scotsman, The Sentinel (Staffordshire), The Shields Gazette, The Star (Sheffield), Western Daily Press, Western Mail (Wales), Western Morning News (Plymouth), Wigan Evening Post, Worcester News, Yorkshire Evening Post, Yorkshire Post.

Sunday Newspapers

The Sun on Sunday H A 3889 7.5 1408 5.0 2481 10.5 1105 6.7 2784 7.9 2121 8.4 1768 6.7 The Mail on Sunday H A 3791 7.3 2410 8.6 1381 5.8 474 2.9 3317 9.4 1902 7.5 1889 7.1 The Sunday Times H A 2127 4.1 1856 6.6 271 1.1 464 2.8 1663 4.7 1173 4.6 954 3.6 Sunday Mirror H A 2061 4.0 794 2.8 1267 5.3 433 2.6 1628 4.6 1008 4.0 1054 4 The Sunday Telegraph H A 1154 2.2 964 3.4 190 0.8 181 1.1 973 2.8 567 2.2 587 2.2 Sunday Express H A 907 1.8 515 1.8 392 1.7 103 0.6 804 2.3 439 1.7 468 1.8 The Observer H A 711 1.4 592 2.1 119 0.5 127 0.8 583 1.6 386 1.5 325 1.2 Sunday Mail H A 642 1.2 289 1.0 353 1.5 110 0.7 533 1.5 338 1.3 305 1.1 Daily Star Sunday H A 611 1.2 166 0.6 445 1.9 179 1.1 432 1.2 348 1.4 263 1 Sunday People H A 543 1.0 212 0.8 331 1.4 46 0.3 498 1.4 275 1.1 269 1 The Sunday Post H 491 0.9 217 0.8 274 1.2 30 0.2 461 1.3 222 0.9 269 1 The Independent on Sunday H A 401 0.8 313 1.1 88 0.4 152 0.9 249 0.7 235 0.9 166 0.6 Sunday Herald-Scotland T 105 0.2 89 0.3 15 0.1 11 0.1 93 0.3 59 0.2 45 0.2 Scotland on Sunday Y A 73 0.1 61 0.2 12 0.1 21 0.1 53 0.1 33 0.1 40 0.2

Net national Sundays H P 13688 26.4 7709 27.5 5979 25.2 2563 15.6 11126 31.5 7038 27.8 6650 25.1 Gross national Sundays H P 17329 33.5 9737 34.7 7592 32.0 3403 20.7 13926 39.4 9014 35.6 8315 31.4 NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: October 2014 - September 2015

Adults Men Women

Total ABC1 C2DE 15-34 35+ Total Total

THE SUN ON SATURDAYS: 4992 9.6 1785 6.4 3207 13.5 1222 7.4 3770 10.7 2762 10.9 2230 8.4 TV Magazine H 3728 7.2 1232 4.4 2496 10.5 756 4.6 2972 8.4 1855 7.3 1873 7.1

DAILY MAIL ON SATURDAYS: 4510 8.7 2824 10.1 1685 7.1 470 2.9 4040 11.4 2096 8.3 2413 9.1 Weekend H 3940 7.6 2512 9.0 1428 6.0 305 1.9 3634 10.3 1715 6.8 2224 8.4

THE GUARDIAN ON SATURDAYS: 1088 2.1 953 3.4 136 0.6 224 1.4 865 2.4 541 2.1 547 2.1 Weekend H 889 1.7 792 2.8 97 0.4 162 1.0 727 2.1 425 1.7 464 1.8 The Guide H 831 1.6 738 2.6 93 0.4 146 0.9 685 1.9 417 1.6 414 1.6 Do Something H 508 1.0 445 1.6 63 0.3 72 0.4 436 1.2 230 0.9 278 1.1

THE INDEPENDENT ON SATURDAYS: 290 0.6 239 0.9 50 0.2 67 0.4 223 0.6 158 0.6 131 0.5 The Independent Magazine H 233 0.5 190 0.7 43 0.2 52 0.3 181 0.5 126 0.5 107 0.4

THE DAILY TELEGRAPH ON SATURDAYS: 1461 2.8 1260 4.5 202 0.8 119 0.7 1343 3.8 723 2.9 739 2.8 Telegraph Magazine H 1185 2.3 1013 3.6 172 0.7 87 0.5 1098 3.1 539 2.1 647 2.4 Your Money H 898 1.7 777 2.8 121 0.5 47 0.3 851 2.4 502 2.0 396 1.5

THE TIMES ON SATURDAYS: 1187 2.3 1071 3.8 116 0.5 176 1.1 1011 2.9 639 2.5 548 2.1 The Times Magazine H 1017 2.0 939 3.3 78 0.3 130 0.8 887 2.5 508 2.0 510 1.9 Saturday Review H 993 1.9 915 3.3 78 0.3 123 0.7 870 2.5 519 2.1 474 1.8

DAILY EXPRESS ON SATURDAYS: 966 1.9 546 1.9 420 1.8 66 0.4 900 2.5 447 1.8 519 2 Saturday H 819 1.6 459 1.6 361 1.5 41 0.2 779 2.2 334 1.3 485 1.8

DAILY RECORD ON SATURDAYS: 497 1.0 201 0.7 296 1.2 63 0.4 434 1.2 266 1.1 231 0.9 Saturday Plus H 408 0.8 163 0.6 245 1.0 43 0.3 364 1.0 199 0.8 208 0.8

DAILY MIRROR ON SATURDAYS: 2071 4.0 721 2.6 1350 5.7 319 1.9 1752 5.0 1053 4.2 1018 3.8 We Love TV! H 1485 2.9 494 1.8 991 4.2 176 1.1 1309 3.7 665 2.6 820 3.1

DAILY STAR ON SATURDAYS: 743 1.4 183 0.7 559 2.4 181 1.1 562 1.6 449 1.8 294 1.1 Hot TV H 468 0.9 107 0.4 361 1.5 107 0.6 361 1.0 254 1.0 214 0.8 NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: October 2014 - September 2015

Adults Men Women

Total ABC1 C2DE 15-34 35+ Total Total

THE MAIL ON SUNDAY: 3791 7.3 2410 8.6 1381 5.8 474 2.9 3317 9.4 1902 7.5 1889 7.1 You H 2734 5.3 1788 6.4 946 4.0 195 1.2 2540 7.2 1148 4.5 1586 6 Event H 2465 4.8 1596 5.7 869 3.7 187 1.1 2279 6.4 1125 4.4 1340 5.1

THE SUNDAY TIMES: 2127 4.1 1856 6.6 271 1.1 464 2.8 1663 4.7 1173 4.6 954 3.6 The Sunday Times Magazine H 1696 3.3 1508 5.4 187 0.8 290 1.8 1406 4.0 887 3.5 809 3.1 Style H 1370 2.6 1223 4.4 147 0.6 212 1.3 1158 3.3 613 2.4 757 2.9 Culture H 1569 3.0 1416 5.0 153 0.6 228 1.4 1341 3.8 821 3.2 748 2.8 Business H 1173 2.3 1068 3.8 105 0.4 171 1.0 1002 2.8 775 3.1 399 1.5 Money H 1201 2.3 1085 3.9 117 0.5 159 1.0 1042 2.9 773 3.1 429 1.6

SUNDAY PEOPLE: 543 1.0 212 0.8 331 1.4 46 0.3 498 1.4 275 1.1 269 1 Love Sunday H 409 0.8 164 0.6 245 1.0 24 0.1 385 1.1 179 0.7 230 0.9

SUNDAY MAIL: 642 1.2 289 1.0 353 1.5 110 0.7 533 1.5 338 1.3 305 1.1 Seven Days H 519 1.0 239 0.9 280 1.2 74 0.4 445 1.3 251 1.0 268 1

THE SUNDAY TELEGRAPH: 1154 2.2 964 3.4 190 0.8 181 1.1 973 2.8 567 2.2 587 2.2 Business H 591 1.1 510 1.8 82 0.3 79 0.5 513 1.4 362 1.4 229 0.9 Money H 589 1.1 504 1.8 85 0.4 65 0.4 524 1.5 350 1.4 239 0.9 Stella H 657 1.3 560 2.0 97 0.4 68 0.4 590 1.7 211 0.8 447 1.7

THE INDEPENDENT ON SUNDAY: 401 0.8 313 1.1 88 0.4 152 0.9 249 0.7 235 0.9 166 0.6 The New Review H 248 0.5 205 0.7 43 0.2 69 0.4 179 0.5 138 0.5 110 0.4

THE OBSERVER: 711 1.4 592 2.1 119 0.5 127 0.8 583 1.6 386 1.5 325 1.2 The Observer Magazine H 565 1.1 492 1.8 72 0.3 78 0.5 487 1.4 279 1.1 286 1.1 Observer Food Monthly H 651 1.3 577 2.1 74 0.3 127 0.8 524 1.5 296 1.2 355 1.3

SUNDAY MIRROR: 2061 4.0 794 2.8 1267 5.3 433 2.6 1628 4.6 1008 4.0 1054 4 Notebook H 1153 2.2 442 1.6 712 3.0 156 1.0 997 2.8 479 1.9 674 2.5

DAILY STAR SUNDAY: 611 1.2 166 0.6 445 1.9 179 1.1 432 1.2 348 1.4 263 1 OK! Extra H 387 0.7 117 0.4 270 1.1 94 0.6 293 0.8 179 0.7 209 0.8

SUNDAY EXPRESS: 907 1.8 515 1.8 392 1.7 103 0.6 804 2.3 439 1.7 468 1.8 'S' Magazine H 665 1.3 403 1.4 262 1.1 56 0.3 609 1.7 263 1.0 402 1.5

THE SUN ON SUNDAY: 3889 7.5 1408 5.0 2481 10.5 1105 6.7 2784 7.9 2121 8.4 1768 6.7 Fabulous H 2243 4.3 801 2.9 1442 6.1 493 3.0 1749 4.9 937 3.7 1305 4.9 TV Soap H X 2328 4.5 666 2.4 1665 7.0 522 3.2 1809 5.1 1080 4.3 1251 4.7 PUBLICATION SYMBOLS The notes below refer to the publication symbols which follow the publication names in this report.

H May be analysed on a base of 6 months or longer.

Y May be analysed on a base of 12 months or longer.

T May be analysed on a base of 24 months or longer.

A Publications suffixed by the letter 'A' have suffered significant losses in circulation during the period covered by the report and the published data have been adjusted.

J REGIONAL DAILY NEWSPAPERS. Net readership figures are shown for two groups of regional titles: ANY REGIONAL MORNING OR EVENING and ANY REGIONAL EVENING. For titles which are not published on a Saturday, claims for Monday interviewed respondents are simulated based on Tuesday-Saturday results.

L Published data for the LONDON EVENING STANDARD and METRO relate to Monday - Friday readership (Tuesday - Saturday interviews). Claims for Monday interviewed respondents have been simulated, based on Tuesday - Saturday results.

M The combined figures for the DAILY MIRROR/RECORD are net readership figures for the Daily Mirror and the Daily Record.

The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster) and Yorkshire Evening Post.

The combined figures for 1 LOCAL are net readership figures for Birmingham Mail, Burton Mail, Cambridge News, Coventry Telegraph, Daily Echo (Bournemouth), Daily Echo (Southampton), Daily Gazette (Colchester), Daily Post (Wales), Derby Telegraph, Dorset Echo, East Anglian Daily Times,Eastern Daily Press, Echo (Basildon), Echo (Southend), Edinburgh Evening News,The Chronicle (Newcastle), Evening Express (Aberdeen), Evening Gazette (Teesside), Middlesbrough, Stockton, Evening Telegraph (Dundee), Evening Times (Glasgow), Express & Star (West Midlands), Gloucestershire Echo, Greenock Telegraph, Grimsby Telegraph, Hartlepool Mail, Hull Daily Mail, Ipswich Star, Lancashire Evening Post, Lancashire Telegraph, Leicester Mercury, Liverpool Echo, Manchester Evening News, News & Star (Carlisle), North West Evening Mail, Norwich Evening News, Nottingham Post, Nuneaton News, Oldham Evening Chronicle, Oxford Mail, Paisley Daily Express, Shropshire Star, South Wales Argus, South Wales Echo, South Wales Evening Post, Sunderland Echo, Swindon Advertiser, Telegraph & Argus (Bradford), The Argus (Brighton, East/West Sussex), The Bolton News, The Citizen (Gloucester), The Courier (Dundee), The Gazette (Blackpool), The Herald (Plymouth), The Herald (Scotland), The Huddersfield Daily Examiner, The Journal (Newcastle), The Leader (Chester), The Leader (Wrexham), The News (Portsmouth), The Northern Echo, Bristol Post, The Press (York), The Press and Journal (Aberdeen), The Scotsman, The Sentinel (Staffordshire), The Shields Gazette, The Star (Sheffield), Western Daily Press, Western Mail (Wales), Western Morning News (Plymouth), Wigan Evening Post, Worcester News, Yorkshire Evening Post, Yorkshire Post.

N The following title appeared on a Masthead screen for New Titles during the past 12 months: Nature's Home (October 2014 - March 2015 and July-September 2015)

P Net and gross readership figures for NATIONAL DAILY NEWSPAPERS include all national daily newspapers with a recommended minimum analysis base of 6 months.

Net and gross readership figures for NATIONAL SUNDAY NEWSPAPERS include all national Sunday newspapers with a recommended minimum analysis base of 6 months.

R INDIVIDUAL REGIONAL MORNING and EVENING NEWSPAPERS. Data for certain regional morning and evening newspapers are published individually in this report.

X Figures for TV Soap (The Sun on Sunday) are available from August 2015. The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 2 months August - September 2015.

Z FHM, GQ, OK! and Q are shown on the publication screen in larger type-face, and in inverted commas.

THE INDEPENDENT continues to be included in the six-month NRS database to enable combined analysis with i, as the two newspapers are jointly packaged for media sales and promotions. Users wishing to conduct a stand-alone analysis of data for The Independent are recommended to do so on a 12-month base, in accordance with standard NRS rules.

ASOS - The figures shown for this publication are derived from a 'Special Reading' question asked in the NRS interview from April 2011.

ES - Evening Standard Magazine. From November 2014, this title has ceased to be measured and reported as a supplement of London Evening Standard and instead is measured and reported as a weekly stand-alone magazine.