Tion London Records Now Occupies in the Record Industry. Caught
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fSc'J. The impressive recording session pictured above is apt proof of the commanding posi- tion London Records now occupies in the record industry. Caught waxing is thrush Vera Lynn, who, since her introduction to the American music public, has garnered a top niche in popularity via several click platters. Vera is responsible for the start of the song hit “Again”, which she first recorded many months ago. Other winners have been, “When You Awake”, “So Rare”, and “Do I Love You”; the latter tune having earned Miss Lynn the title of top gal tonsiler across the pond. Caught directing the session is the famed maestro Tootie Camarata, who, in his position of musical director for the plattery, has performed many noteworthy achievements in the field of music. ADVERTISE IN THE CUSH BOX (The Coin Machine Operators 'Bible ) Save Money! Cut Overhead Expense! Read These FACTS! FACT No. I“"If you really mean to cut advertising expense and are not just "talk- ing" about it . then here's a most outstanding opportunity for you to do so. Compare advertising rates of THE CASH BOX. Note that they are 40% lower. This means complete coverage of the coin machine field at a saving to you of about 40c on every advertising dol- lar you spend. FACT No. 2 "“Everywhere in the coin machine industry overhead savings are being used to cut price of products so as to increase sales and assure operators better profits. By saving money on advertising ... it means being able to bring your products to all buyers in the industry at a great savings. It also means bigger volume sales for you which, again, means even more profits for you. FACT No. 3 THE CASH BOX is accepted by the entire industry as "The Coin Machine Operator's 'Bible' This, in itself, means better business for you. But, this fact, plus a saving of as much as 40c on every dollar you spend for advertising, means real econ- omy. It allows you to use the money you save for the continued betterment of your business, your products and your future welfare. Save Money! Send For Advertising Rates Today!i The Cash Box, Empire State Building, New York 1, N. Y. (All Phones: LOngacre 4-5321) 32 W. Randolph St., Chicago 1, III. 1520 N. Gower, Hollywood 28, Cal. (All Phones: DEarborn 2-0045) (All Phones: HVdson 2-3359) " — Wlpp iilf Talking It Over Now that the 7th Anniversary CONFIDENTIAL WEEKLY OF Tl\E COIN Issue THE MACHINE INDUSTRY’ of The Cash Box \ has rolled off the presses and is spread far and CASH BOX IS THE OPEIATOR’S wide thru- THE MAGAZINE out the land (as well as in many foreign IT IS NOT SOLD ON fewSSTANDS countries) we are able to catch a bit of a breather and, therefore, want to take this opportunity to thank our many, BILL GERSH, PuLher many friends thruout the industry who helped make it a JOE ORLECK, Editor and Ac^rtisihg Director successful issue and also want to sincerely thank all those who ROBERT E. AUSTIN, General Manager, Music Dept. sent us JOEL FRIEDMAN, Music Editor wires and letters. L. MILAZZO, Classified Advertising A. It was thrilling ARTESE, Circulation (and exciting) as the closing Photographer date drew closer and POPSIE, Staff WM. NICOSIA, Art Director ever closer, and as ads continued to roll into 111. our I. THURLOW, Chicago, . LEO SIMON, Hollywood, Cal. offices here in the Empire State Build- IN LEADING CITIES ing, as well as in CORRESPONDENTS TlQUGHOUT THE UNITED STATES our Chicago and Holly- wood offices, to pause for just a moment and read wires and letters which con- tinued to arrive from coinmen every- where in the nation sending their best wishes IN THIS ISSUE and regards to The Cash Box, hoping that we would be able to con- July 1949 Vol. 10, No. 40 2, tinue on for many more sevens of years to come.” This is the SUMMER SEASON MAY sort of thing, we believe, which keeps a PROVE BIZ SIZZLER publication going on, Page 4 fighting ahead, and ever trying to im- prove itself while, NATION’S TOP TEN JUKE BOX TU^ at the same time, bet- Page 5 tering conditions for an entire industry with constructive RECORD REVIEWS . Pages 6 and 8 criticism and sugges- tions. It is extremely heartening for RECORD REPORTS .1 this publication DISK JOCKEY Page 10 to realize that out there miles away from its offices, in villages’ ’ROUND THE WAX CIRCLE ' Page towns and cities, n are people who are just as happy to REPORT see this medium reach past REGIONAL RECORD Page 12 its seventh year and forge ever forward. RACE RECORD REVIEWS Page There s a lot 13 of work to getting this weekly on REVIE the presses each and every FOLK & WESTERN RECORD Page 14 Friday. There is, of course, and most importantly, HOT IN—HARLEM, CHICAGO, NEW jEANS the cooperation needed from the advertisers in the field, &• ANGELES [ for it is LOS Page 15 these men who make possible the con- tinuance of this or any BIG 5 FOLK AND WESTERN TUNES Page publication. It 16 is their faithfulness to, and their belief SCORE m this medium TUNIS DISK HITS BOX Page which causes it to con- j 1? tinue onward. Without this first and COIN MACHINE SECTION basic essential, there | Page 18 would be no me- dium to cover the trade as exclusively CLASSIFIED ADVERTISING >ages 22 and and 23 fully as does The Cash Box. BLUE BOOK 1 CMI 24, 25 and 26 Second, also also very important, is to feel that EASTERN FLASHES—CHICAGO CHAT__ the subscribers to The Cash Box are real LOS ANGELES CLIPPINGS and true friends. That they will work with effort and energy to help make this publication outstanding. It is these coinmen who, at regular intervals write in to tell just what is happening. by The Cash Box Publishing Phone m when they PUBLISHED WEEKLY I erS want someone to New York N. Y. lifieTor i, any f shion Men- speak State Bldg., 1, ’ before their Co., Inc., Empire ^ffie co/n°o^perated, !i ? individual group. Offices: 32 as well as n acIl, ne industry And LOngacre 4-5321. Branch , c J work Telephone: g n s an< hard to help this • ’ other publication Illinois, Telephone: institution . financial vpro- West Randolph St., Chicago 1, j f J* £ gress. DEarborn 2-0045; and 1520 No. Gower, Hollywood HUdson 2-3359. 28, California, Telephone: The Cash Box THE CA could, at this time, con- has been tinue by The Cash Box Publishing Co., Inc. associatioi recognized for many, many Copyright 1949 n machme by various columns to extend United Sts operators thruout its thanks to the All advertising -ir the members of this ADVERTISING RATES on request. official weekly magazine. for field issue. their good wishes, closes Friday at 5 P.M. preceding week of their advertise- ments, and a,*° known their continued support. SUBSCRIPTION RATE $15 per year anywhere in Confidentif[®1 as “The ’ ,ves prices allowing free classi- used coinf ? of all new and the U.S.A. Special subscription I machines But, rather than reporting of all kinds, go any further let advertisement each week, not to exceed forty weekly us, — fied then, say to all of year. Subscription rates for all on all nev you from all of us words, $48 per " officially re "*• I*• B,DeBlue here at The advance j -. Book”B00k» is Cash Box I foreign countries on request. Three weeks fa™*y n ly £ s i mp]y an the coi c,t,es and states P out » « . through- sincerely required for change of address. 1 ^ 1 “THANKS”. notice °. c,a P r,ce book machine i % of the coin machine an integral THE CASH BOX exclusively covers the coin Cash Box. w , J?. part of The ' ue Book” including operators, jobbers, distributors ment of es is used in settle- industry, ,n and all those allied to automatic coin opera 5’ ® and trading of and manufacturers, ^ n » . all equipment; automatic coin officially re ? * ,s the one coin operated music . and only machines and service machines as industry. Tj t*le c°in operated vending , machine e B°°k is well as all coin operated amusement equipment; the firms, facttf". used by finance 1 to record business, recording artists and pub- loans to thf - ®, 1{le them in making music and of the ^ com machine industry. Page 4 July 2, 1949 The Cash Box SUMMER SEASON MAY PROVE BIZ SIZZLER Manuftcturers Present New No SlovToowiTseeir as Torrid Veather While Distribs Products in Midst of Roadmen Beating Bushes. Ops Drive Ahead and Keep Buy. Speeded Pace Plus Being Offered Outstanding Explitation and Closer Co- Renewed Optimism, Greater Sick Boogie and Develop Operation Can Smash Summer Into Biz Skier r|m after of price has come up these past months and those wbo cl°se to the manufacturers realize that the manufacturers are king day and night in an effort to make the price only seccT to the profit potential of their products. y cannot, especially at this time, with labor demanding the bushes to “beat . id ever more money, cut down on price when their sup- ,o their salesmen . 8ea. mo such an Omg b before has been — plire forced to hold, and even raise, prices. Suppliers, too, Never j s ^ , fronted with a labor problem which cannot (and definitely the nation m y P ar son for products they have ever wit) allow for any cut in wage scales at the present time.