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The official publication of the Associated Food Dealers of Michigan July 2002 Working hard for our members. "Independents' Day" AFD has a busy legislative On July 4 , we celebrate our independence as a country. This month, in a play agenda • See page 3 on words, AFD salutes our "independent" supermarkets and convenience stores with a cover story that gives you ideas on how retailers can remain The cherry is royal at King Orchards independent and win market share. • See page 18 Retail marketing, one neighborhood at a time Meet Senator Shirley Johnson By Michele MacWilliams the puzzle. For success he manufacturing and brokerage and per-person expenditures, "Time and time again believes that the independent • See page 22 industries as a major factor in the report shows that retail pundits have brazenly retailer should focus the lack of support. "When a consumers are spending more Secure Check Cashing stated that the three most development strategy on broker can make one call for at their primary store and that offers hassle-free important factors in the creating a facility that a large order from a chain their overall satisfaction with program success of any retail facility identifies and meets the instead of 10 to independents, supermarkets remains high. • See page 20 are location, location, and requirements of a specific who will he call first?" Welch Consumers are also spending location. That statement was marketplace (i.e., the singular believes that more resources less on restaurant takeout and not true when it was first trade area of that one should be focused on the are expressing more interest Legislative Update uttered, it is not true today, individual retail outlet). independent markets. in preparing home-cooked and it will not be tomorrow,' A close relationship Participation in trade shows meals at least three times per states Jim Fisher, founder and between retailers and their and industry-sponsored week — a significant change CEO of 1MST Corp., a retail suppliers is also a key events is one way that from previous years. Death for location analysis firm that element of success. suppliers can remain in Consumers also express a permanent death serves the convenience store/ "I think that one major personal contact with the high level of confidence in petroleum, foodservice, concern of the independent independent retailer. "I know the safety of food purchased tax repeal supermarket and specialty retailer right now is the lack that there is a lot of business at supermarkets and Permanent repeal of the retail industries. of support from brokers (hat is being left on the convenience stores and they estate tax collapsed last He maintains that this old and manufacturers," says table," Welch adds. are showing an increased month, as a 54-to-44 vote in adage places too much Thorn Welch of Hollywood Faced with competition interest in irradiated food favor of repeal was six votes importance on "dirt strength," Super Markets. He sites from warehouse clubs and products. As with nutrition, short of the 60 needed for when it is only one piece of consolidation in the chains with greater buying most consumers feel that they approval. power, the independent are primarily responsible for Forty-one Democrats, one market must be particularly ensuring the safety of the Independent, and two savvy. Retailers must study food they consume and many Republicans opposed letting trends in the industry, then follow food safety practices the bill move forward, while use this information as it at home. 45 Republicans and nine relates to the customers in Shoppers seek new store Democrats supported repeal. each market area. features The vote came just days So, what are the trends? Trends 2002 finds that after the House of Concerned about the U.S. shopper satisfaction with Representatives passed a economy, American permanent repeal, and in the consumers continue to See Independents' Day face of President George W. incorporate economizing page 28 Bush's call to make the behaviors in their weekly repeal last beyond its Dec. grocery shopping, according 31,2010 expiration. to the Food Marketing Get ready for The GOP promised to use Institute (FMI) Report, the Holidays! the defeat as an issue in the Trends in the United States: The weather may be warm election campaign this fall. Consumer Attitudes & the Democrats defended their Supermarket. 2002. The and sunny, but the holidays position as being responsible report also shows that, along are just around the corner. at a time when expenses are with a strong desire for value, Mark your calendar now going up during a time of war consumers are seeking for the AFD/Beverage against terrorism, saying that healthier mealtime solutions Journal Holiday Show. and more variety from food it was a mistake to cut the September 25 & 26 at AFD's Annual Scholarship Golf Outing at Wolverine retailers. nation's revenue. Burton Manor in Livonia. Golf Course is scheduled for Wednesday, July 17, with a Despite a decrease in Two Democratic shotgun start at 9:30 a.m. If you haven't signed up yet, call spending averages for both See page 29 for details! alternatives also were Michele NOW! (248)557-9600. See details on page 9. the household grocery bill rejected. Visit our Web site at: www.afdom.org AFD Food & Beverage Report. July 2002 1

EXECUTIVE COMMITTEE Chairman's Message Terry Farida, Chairman Value Center Markets Vice Chair Membership Mug & Jug Liquor Stores Frad Dally, Vice ChairCommunit y Relations AFD PAC means power for our members Medicine Chest Gary Davis, Vice Chair Legislation Tom Davis & Sons Dairy Co. Working to protect your bottom line Welch, Vice Chair Future Planning Hollywood Super Markets Chris Zebari, Treasurer New Hudson Food Market Gas stations selling non-profit health insurance providers. Al Chittaro, Secretary beer & wine With some work, reform will make Faygo Beverages, Inc. BCBSM insurance more affordable Another issue that continues to be EMERITUS DIRECTORS for small businesses. raised in our legislature is a proposal Sam Dallo • AFD is monitoring a potential In N'Out Foods to allow gas stations to sell beer and increase in cigarette taxes. Our Bill Viviano wine. AFD members feel that House of Prime legislature is looking at options to allowing gas stations this opportunity Mark Karmo increase this tax by 50 cents per pack Golden Valley Food Center would critically dilute current grocery to aid the budget deficit. Cigarette Nabby Yono and convenience stores sales, lead to Orchard Food Center taxes now stand at 75 cents per pack. Frank Arcori increased sales to minors and be a Retailers will surely lose revenue to V.O.S. Buying Group burden on our law enforcement bordering states and to smugglers if RETAIL DIRECTORS agencies. We have been lobbying taxes are increased as expected. Phyllis DeSmet against this for many years now and • AFD has been fighting a Spartan Stores, Inc. Region 3 so far our efforts have paid off. By Terry Farida, AFD Chairman legislative amendment that would Jim Garmo However, the petroleum industry Shopper's Valley Market, Region 2 prohibit cigarette manufacturers from continues to push this matter and it James Hooks Summer is traditionally a time offering retailers "shelf rebates," Metro Foodland will take assistance from you to keep when legislative issues slow down. which, if passed, would further Raad Kathawa this bill at bay. Ryan's Foods, Region 1 The House and Senate recess for decrease the already tight margin on Nick Klzy summer vacation and little is cigarettes. Warrendale Food Center Alaa Nalml accomplished in their absence. Well, Sunday lottery drawings • AFD supports a comprehensive Thrifty Scot Supermarket that certainly isn't the case this year. The Department of Treasury recycling program, which will move Vic Ventimiglia, Jr. AFD has been working around the estimates that Michigan's two-year Vic's World Class Market toward removing bottles and cans Brian Yaldoo clock on important issues that directly budget will have shortfalls exceeding from stores. affect our members. Woodward Long Lake Shell $700 million. In an effort to raise • Finally, House Bill 6170, which Jerry Yono revenue, the Bureau of State Lottery Imperial Sunoco increases fines for minors attempting has proposed Sunday Lottery SUPPLIER DIRECTORS Restaurants and to purchase alcohol, is a bill that AFD drawings. AFD is engaged in major Brian Belobradic supports. This bill removes some of packaged liquor negotiations on your behalf regarding Anheuser-Busch. Inc. The first, which has taken a great the burden of proof from retailers & Frank Bodi this issue. Sunday Lottery drawings places it on minors. Pernod Ricard USA deal of time and effort, is Senate Bill should be tied to an increase in • As you can see, AFD has a very Earl Ishbia 1312, which if passed would allow commissions. Considering the budget Sherwood Food Distributors on-premise licenses (restaurants, bars busy legislative agenda and it is all Mike Rosch crisis, however, Sunday Lotto & hotels) to sell liquor for off- aimed at saving or making money for General Wine & Liquor Co. drawings may become a reality soon. our members! However, we can't do Clark Walker premise consumption. In his first Coca-Cola, Region 6 week on the job, AFD President Mike it alone. It takes a strong and Tom Waller Other important issues powerful Political Action Committee CROSSMARK Sales Agency, Region 5 Sarafa, with Joe Sarafa's assistance, was able to derail this issue - at least AFD is also working on additional to take on this aggressive agenda. I Amir Al-Naimi temporarily. Obviously AFD legislative issues that can affect your am asking for your help on this. Give Joy-Thrifty Scot strongly opposes this bill since it has bottom line: generously to the AFD PAC. We can Tom Slmaan the potential to add 7,841 new liquor • We support small market health only accept personal checks made out Lafayette Park Market insurance reform, creating a level to AFD PAC. Use the form below and Sam Yono permits in Michigan. We have been Ramada Southfield successful in holding off the bill for playing field between for-profit and mail in your contribution today! AFD STAFF& CONSULTANTS now, but it may come up again in the Michael G. Sarafa fall. The executive committee has President and Publisher directed AFD to continue to educate Daniel Reeves Yes! I want to support the AFD PAC and all the work Vice President legislators on the devastating effects Cheryl Twlgg this bill could have on our industry. they are doing for me. Office Manager Name Melissa Varney And we WILL be vigilant. Executive Assistant Address Sheila Reeves Services Manager Liquor discount increase City State_ _Zip_ Harley Davis Another extremely important issue Phone Coupons is a liquor discount increase. Since Danielle MacDonald Employer . Occupation. Special Events Consultant there hasn't been an increase in 22 Ginny Bennett years, we believe that Michigan SDD Address Special Events Manager licensees are due to receive one. This City _State _Zip_ Ray Amyot Advertising initiative is something that AFD is $1.000 $500. $250. $100. James V. Bellanca Jr. taking on single-handedly and will Ballanca, Beattie & DeLisle require considerable assistance from Please send personal checks only, made out to AFD PAC. Legal Counsel our members. When Mike Sarafa or Mlchele MacWilliams Mail to: one of your fellow retailers calls you Metro Media Associates, Inc. AFD Political Action Committee Public Relations, Special Events, for help, please chip in. We are 18470 West Ten Mile Road AFD Food & Beverage Report Editor asking you to give your time and Karoub Associates Southfield, MI 48075 Legislative Consultant money. A little investment now Gadaleto & Ramsby could reap major increases to your Health Care bottom line. WE NEED YOUR If you have questions, please call Dan Reeves at (24S) 557-9600. Pat Gregory Folimer, Rudrewicz & Co. P.C. SUPPORT ON THIS! CPA AFD Food & Beverage Report, July 2002 3 Vanilla, it's everywhere! Calendar Wednesday, July 17 By Michele MacWilliams Smirnoff introduced Vanilla Twist AFD Annual Golf Outing On Wednesday, May 22, the Vodka, while Stoli Vanil has been Wolverine Golf Course, comedy news program "The Daily around for five years. From General Macomb Township Show" (Comedy Central, 6:30 p.m. Wine there's Burnett's Vanilla Contact: Michele Mac Williams EST) ran a skit on the new Vanilla Vodka. (248) 557-9600 Coke. The actors lightheartedly Vanilla is adding enhanced flavor poked fun at all the hoopla around the to other spirits too. Dr. August 11-15 product's introduction. During the McGillicuddy's Vanilla Liquor and FMI Operations Course skit. Vanilla Coke was tested on an Cabana Boy Vanilla Spice Rum are Western Michigan University "Ah Factor" scale. It received a good examples. Kalamazoo whopping 172 "Ahs," the highest ever So why do we love vanilla? recorded. Perhaps it's about comfort. (202) 220-0710 On the streets, people flocked to Vanilla is a flavor that brings back their local grocery or convenience fond childhood memories for many September 25-26 store to be the first on their block to of us. The aroma that vanilla creates AFDIBeverage Journal Holiday try the new vanilla-flavored cola. when baking cookies, or the taste of a Show "I don't understand what all the real vanilla malt from the ice cream Burton Manor, Livonia fuss is about, Jones has had a Vanilla parlor is something we can relate to Contact: Ginny Bennett Cola since 1997," said Gene Mezo of Davis of Tom Davis & Sons Dairy. and enjoy no matter how old we (248) 557-9600 Jones Soda. He says the flavor is However, he points to newer dairy become. very popular with college kids products with the popular vanilla Maybe the November 26 because it has less sugar than some of flavoring. "The top selling popularity the other Jones sodas. So what is the International Delight (coffee creamer) of the AFD Annual Turkey Drive big deal anyway? Perhaps it's as is French Vanilla and the number two flavor has Metro Detroit simple as our fondness for vanilla. is French Vanilla Light." Davis says something Contact: Michele MacWilliams "For centuries the vanilla bean has that vanilla is one of the familiar to do with (248) 557-9600 flavored recipes around the world. It flavors that is being used to boost our desire sales of products that, until now is a sweet, comforting and familiar for comfort. February 14,2003 haven't benefited from the flavorful taste; a taste we openly welcome," Or maybe AFD Annual Trade Dinner bean. Nesquik recently introduced not. says Tom George, owner of Penna's of Sterling Very Vanilla Milk. There's also Harbortown Market in Detroit. Perhaps Moovers Vanilla Shake, reduced-fat Contact: Michele MacWilliams At the April AFD Trade Show, vanilla just milk. (248) 557-9600 vanilla flavoring was everywhere. makes "Vanilla is always our number one- Vanilla has crossed the line into the things taste selling ice cream flavor," said Gary spirits category as well. Last fall. better. Statement of Ownership

The AFD Food & Beverage Report (USPS 082-970; ISSN 0894-3567) is published monthly by the Associated M&M web site traffic The Grocery Zone Food Dealers of Michigan at 18470 W. 10 Mile, Southfield, Ml 48075. skyrockets 145% Material contained within The AFD Foods, Beverage Report may not be Traffic to the M&M Mars web site reproduced without written permission skyrocketed 145 percent in May due from the AFD. to Internet surfers voting for the newest M&M candy color, according The opinions expressed in this maga­ zine are not necessarily those of the to Nielsen//NetRatings. AFD, its Board of Directors, staff or MMS.com attracted 336,000 members. Bylined articles reflect the surfers logging on at home during the opinions of the writer. week ending May 19, compared to POSTMASTER: Send address 137,000 visitors the week prior. changes to AFD Food & Beverage Purple took the top spot as the most Report. 18470 W. 10 Mile, Southfield, popular color choice. Thirty percent Ml 48075. of the total audience visiting the site ADVERTISERS: For information on voted for purple, 19 percent wanted advertising rates and data, call AFD, aqua, while pink garnered 9 percent. Ray Amyot, 18470 W. 10 Mile, South- field, Ml 48075. (248) 557-9600 or During the same time period. Mars (517)386-9666. Inc. Snackfoods ran an online advertising campaign alerting Web AFD works closely with the following associations: surfers of the debut of a new candy color, asking surfers to vote for their favorite color. Online "hits" for the Mars ad IFDA campaign grew 170 percent to 25.5 million during the week ending May 19, compared to 9.4 million a week earlier. "The recent online ad campaign by M&Ms is a great case study in how Web advertising can build brand awareness and drive site traffic," said Charles Buchwalter, vice president of media research for NetRatings. FOOD INDUSTRY ASSOCIATION EXECUTIVE - Reulers News Service 4 AFD Food & Beverage Report, July 2002 Follmer Rudzewicz News Notes The Pepsi Bottling becomes founding L Campaign targets stores that sell to Group is hiring member of underage drinkers Pepsi Bottling Group is actively Information recruiting new team members. Technology Alliance The Michigan Liquor Control area. If those ads are effective, the Pepsi is hiring seasonal transport Commission, (MLCC), has set up a state will expand to cover other areas. drivers, relief/swing drivers, store Centerprise Information toll-free hotline and web site for The MLCC has run 10,000 stings merchandisers, general laborers, Solutions - the technology group of reporting businesses suspected of in the past three years at convenience fork-lift drivers and production Follmer Rudzewicz Advisors, Inc. selling alcohol to minors. Commission stores, groceries, bars and restaurants, technicians. has been recognized as a founding chairman Dan Gustafson said this will according to Mark Smith, head of the Pepsi offers an industry leading member of the Information help the MLCC and local police target MLCC enforcement division. "The benefits package. Technology Alliance (ITA). those businesses in their sting majority passed and were not selling Job seekers can inquire 24/7 The Information Technology operations. Billboards and public to minors but we need to find those about current career positions using Alliance is a non-profit member- service announcements will be who are," Smith said. About 3,000 Pepsi's automated phone and web based association of leading firms broadcast on the radio and television licensees were charged with systems: 1 -877-276-2774 or visit and companies engaged in the and the state will spend $150,000 on violations last year. the website at www.pepsi.isg2.com. development, delivery, and/or paid ads in the Lansing and Jackson support of technology solutions for small and mid-sized businesses. "This early acceptance by our target audience is most encouraged and goes beyond our expectations says Ron Eagle, president of ITA. ITA's membership levels are: Practice Firms and Group T - the top technology infrastructure and/or consulting firms in the small and middle market space, Alliance Partners - vendors and associations of firms such as the AICPA, CPA firm associations, and state CPA societies that focus on the small to medium business sector, and Consultants to the Technology Profession - people and organizations who provide business advice and education to technology firms and companies.

7-Eleven ready to party Will honor 75th Anniversary with giveaway and festivities in New York 7-Eleven has begun unveiling its much-anticipated plans to celebrate 75 years in convenience retailing next month. On July 11, 2002, the company will launch a nostalgic salute to the company s humble ice- dock beginnings, and a futuristic view of the world of convenience retailing. To celebrate with customers, participating 7-Eleven stores will offer a free 7.11 -oz. Slurpee drink of their choice to the first 1,000 customers that day. Products and packaging reminiscent of items sold in the company's early years will also be available at participating stores. "For 75 years, our loyal customers have made us the world's favorite neighborhood retailer," said 7-Eleven president and CEO Jim Keyes. "7-Eleven stores in cities and suburbs in North America plan to celebrate this anniversary with a special thank you to our 7 million customers that shop our stores each day." AFD Food & Beverage Report, July 2002 5 Dog N Suds all News Notes Just what the world needs: Purple carrots washed up? The Times of London reports that a While big franchisee converts to Miller sold to SAB for $5.6 Billion British grocer will begin selling Sonic, c-stores could be the SABMiller to become world's No. 2 brewer purple carrots this summer, marketing answer for brand Philip Morris Cos. Inc. made a long-anticipated announcement of an it as a variety that is actually healthier Although Dog 'n' Suds drive-ins, a agreement with South African Breweries Plc. to merge Miller Brewing Co. into than traditional orange carrots. The 1960s and '70s Midwest restaurant SAB to form the world's second-largest brewer. The transaction, valued at carrots will be purple on the outside, icon, made something of a comeback approximately $5.6 billion, including $3.6 billion in stock and $2.0 billion in orange on the inside. The paper in the mid-1990s, it is fading away Miller debt, is expected to close in July, subject to customary regulatory review reports that as opposed to being some again, says a report in the and SAB shareholder approval. sort of modem marketing gimmick, this is actually a return to the carrots Indianapolis Star & News. Mark and Upon closing, South African Breweries Plc. will change its name to original color. Carl Unger, Dog 'n' Suds' largest SABMiller Plc, and it will continue to be headquartered in London. Graham franchisees, are converting their 12 Mackay, current chief executive of SAB, will lead the new entity as chief Beginning in the 14 century, executive, John D. Bowlin, current president and chief executive officer of carrots were purple, white and Indiana Dog V Suds restaurants to Miller, will be responsible for SABMiller's businesses in the Americas and yellow...but growers in Holland Sonic drive-ins. But convenience will report to Mackay. changed the color during the 16 stores may offer a lifeline for the century during the Dutch fight for brand. independence from Spain, in support of William of Orange. Next year, the British grocer plans to sell bunches of carrots in a rainbow of colors. Ask your sales Starbucks going person about beyond coffee On the heels of a report that said McDonald's is exploring the available possibility of branching out to sell nonfood merchandise, Starbucks Coffee Co. is doing some exploring of Meat Snacks its own in that regard, says an Associated Press report. With compact discs, coffeemakers, chewing gum for coffee drinkers and now the launching of a new board game in 800 U.S. stores this week, Seattle-based Starbucks is expanding its nonbeverage and nonfood product

The variety you Stewart's launches diet cream soda want is here... The folks at Stewart's Beverages an introducing a new fountain-style soda this summer that is sure to appeal to and here, diet soda fans, Stewart's Diet Cream Soda. and here, With the popularity of Stewart's traditional Cream Soda on the rise, up 9 percent over the last year, Diet and here, Cream is expected to be a hit. It's calorie-free, caffeine-free and and here, has the unforgettable rich and creamy vanilla taste of cream soda. and here, "We have a knack for making diet sodas taste as good as the originals. and... That's why our Diet Root Beer has quickly become a best-seller of Stewart's," says Bruce Bollingeri; director, Stewart's Brand. Diet Cream Soda takes consumers back to days when life was simpler. And, in keeping with the bottle's nostalgic look, it is topped off with • crown cap. Made in MICHIGAN for Snack Lovers Everywhere. Full line supplier of nuts, meat snacks and candy. l-800-KAR-NUTS www.karsnuts.com KAR NUT PRODUCTS CO. • FERNDALE, Ml 48220

6 AFD Food & Beverage Report, July 2002 AFD Food & Beverage Report, July 2002 7 NACS changes address News Notes McDonald's The National Association of Convenience Stores (NACS) moved Verizon provides free 2) Dial *228 from your home eyes retailing its office several blocks to its new digital software digital coverage area, followed by the office building. The new NACS SEND key. McDonald's Corp. is exploring the address: upgrade 3) When prompted, press option idea of selling non-food items in its 1600 Duke Street In order to provide you with #1. restaurants to drive up sales beyond its Alexandria, VA 22314-3436 enhanced digital service, Verizon 4) Press END, to end your call. mainstay hamburgers, fries and soft USA Wireless is offering you a FREE This call is airtime-free, takes less drinks. The Wall Street Journal The main contact numbers for the digital software upgrade for your than 1 minute, and can be made reports. McDonald's executives are NACS office will remain the same: current digital phone. anywhere from your home digital calling the strategic project simply Phone: 703-684-3600 Some benefits of this upgrade coverage area! (Most digital phones "extension." Fax: 703-836-4564 include longer battery life, fewer sold after January 2000 can take "We need to think of ourselves as a To provide a window of time while dropped or blocked calls, and a clear, advantage of this offer.) After the call retailer," says Matthew Paul, you change your files, all mail to the crisp connection in even more major is completed, enjoy the ability to McDonald's CFO. "What else can we current NACS address at 1605 King metropolitan areas! connect to the digital network in more do on that real estate that can make us Street in Alexandria will be forwarded What you need to do: parts of the country, plus digital a whole lot of money?" to the new office (1600 Duke Street) 1) Power on your Verizon Wireless benefits including fewer dropped calls for six months. phone. and longer battery life. Lay's polls Americans for next chip flavor Frito-Lay and Miss America 2002 Katie Harman are asking Americans to vote for their favorite potato chip flavor in the Lay's Tastes of America promotion, which celebrates regional tastes across the country. In May, Lay's Potato Chips unveiled the first of its Lay's Tastes of America flavor series: Memphis BBQ and California Cool Dill, which are available in stores now. Two of the winning flavors will replace these flavors and will be featured in November for a limited time. The Tastes of America vote is modeled after the Miss America competition, the company says. The five flavor finalists will represent five regions of the country, and consumers will vote for a "crowning" flavor and a "1st runner-up" flavor. The flavor finalists include San Antonio Salsa, New Orleans Cajun Gumbo, Coney Island Hot Dog, Maui Onion and Wisconsin Cheddar. In August, Miss America 2002 will travel to the winning city and crown Managed Traditional Plan It's the Blue Cross Blue Shield of Michigan member card, and the winning flavor. Visitors to it's honored by more doctors and hospitals in Michigan than www.lays.com will have a chance to any other health insurance card. win a trip to one of the two regions Community Blue PPO that inspired the Lay's Tastes of More people in Michigan carry this card with confidence. America flavors: Memphis or San Diego. Blue Care Network HMO The Blue Cross card — it can't buy you everything, but what it does pay for, money can't buy.

For information about Blue Cross coverage available to AFD FMI Board approves members, please call Sheila Reeves at 1-800-66-66-AFD. merger with FDI In May, the Food Marketing Institute (FMI) board of directors approved a plan that would merge the organization with the wholesale group Food Distributors International (FDI). YOU and the POWER of Blue! The approval was expected. All that remains now is for FDI's membership to ratify the merger. FMI CEO Tun Hammonds said that the "early returns Blue Cross on this approval vote look very good www.bcbsm.com Blue Shield If the members vote in favor of the Blue Care Network merger, it will be effective January 1, of Michigan 2003. FDI president John Block will be an executive vice president of FMI, well as president of FMI's new wholesale division. 8 AFD Food & Beverage Report, July 2002 The 6 Steps to the Perfect Golf Swing:

STEP THREE TEP ONE: Keep your S The eye on the Address Prize: Think about it: a perfect day on the links with plan for great golf, future. Starting great food, AFD Scholarship and the Outing Sponsor: help educate kids in YOUR industry. This year. AFD plans to award at least ' 30 academic scholarships.

STEP SIX: Follow Throughly

Call Michele at (248) 557-9600 to reserve your sponsor­ ship packages and foursomes.

SHOTGUN AFD Scholarship Golf Outing 2002 START: Wednesday, July 17, 2002 • Wolverine Golf Course

HOLE SPO HOLE SPONSOR PACKAGES: All packages include: continental breakfast, EAGLE—$1,800 PAR—$1,000 one golf foursome BIRDIE—$1,500 BBQ lunch, dinner reception with open bar, •one golf foursome •two golfers •a $1,000 academic scholarship sponsorship •50% off ads in the Food & Beverage Report •50% off ads in the Food & Beverage Report snacks and beverages on the course, •50% oil ads in the Food & Beverage Report •a plaque presented to your company •a plaque presented to your company •a plaque presented to your company green fees with cart, free use of driving •a company hole sponsor sign on tee •half a company hole sponsor sign on tee •a company hole sponsor sign on tee •signage at the club house •signage at the club house range and door prize eligibility. You are •signage at the dub house •exposure in the Food & Beverage Report •exposure in the Food & Beverage Report also automatically qualified for all gaming •exposure in the Food & Beverage Report •special gift tor each golfer •special gift for each golfer •special gift tor each gorier holes, including longest drive, hole-in-one NON SPONSOR OPTIONS -$750 per loursome or $200 per golfer (dinner included) •$75 dinner only (no golf) for $10,000 and more! Experience the Perfect Swin € at the Perfect Golf Outing! •9600 AFD Food & Beverage Report, July 2002 9 campaign debuted last spring after May, the marketer said, according to a PocketPaks, a Pfizer product, in the Coke sweet on a campaign based on the word report by Ad Age. projected $225 million a year breath "enjoy." National advertising is expected to strip industry. Brandweek. chocolate, but not Coke is slated to roll out new support the launch, the report says. alcohol commercials this year, but they will Omnicom Group's BBDO Worldwide, not share a central phrase, Dunn New York, handles advertising for most Were you said. He said he is not overly of Pepsi-Cola's carbonated soft drinks. the lucky Coca-Cola Co. sees a chocolate anxious to just have a new tagline This is the second recent line drink as something the company out there for the sake of having one. extension for the beverage company. trade probably needs to create, a top He said that a campaign for the Last month. Purchase, N.Y.-based show company executive said, according to company's new Vanilla Coke is PepsiCo Inc. said it will launch berry- a Reuters report. Coca-Cola thinks airing now. flavored Pepsi Blue in August in single- winner? that chocolate drinks are an Dunn said that the company may serve, 20-oz. bottles, similar to how it Trade Show attendees interesting niche opportunity, Jeffrey look to use a few different taglines debuted Code Red last year. The enthusiastically played Dunn, president and chief operating that have the same overall theme, in company took a "grassroots" approach AFD's $1 Million Hole- officer of Coca-Cola North America, a way that Anheuser-Busch Cos. to marketing its cherry-flavored In-One contest. said during a presentation at the Inc. does with its Bud Light brand. Mountain Dew product. Winners are Beverage Forum conference in New Finally, in response to a question For Diet Mountain Dew Code Red, invited to test their York City. at the conference, Dunn said that a the company has placed a pop-up notice skills and luck at Dunn said that while he does not foray into alcoholic beverages on the www.codered.com website the AFD Golf see it as a huge category in the future, would be a "significant" strategic alerting consumers that the new Outing. Winners will participate in a chocolate is "probably something" shift for Coke and that he doesn't variation is coming. putt-off for a chance to hit a hole-in- that Coca-Cola needs to participate see anything right now; however, one. Winners are: in. he added: "Never say never." Louie Barbat, KitKat As reported in CSP Daily News, Wrigley joins breath Dave O'Lear, Cornwalls Coca-Cola plans this summer to roll strips industry Country Store out Choglit, a chocolate-flavored Pepsi to debut Diet Ron Kohler, Oakridge Market - Pepsi winner dairy drink, through Beverage Wm. Wrigley Jr. says it is poised to Code Red Ron Papuga, Nino Salvaggio's Partners Worldwide, a joint venture enter the breath strips industry with its Low-calorie Mountain Dew extension of Coke and Nestle. Eclipse Flash Strips. International Marketplace - on launch pad General Wines Winner Dunn also said that Coca-Cola has The company reportedly has Ken Kolacki, Mid Cor Stores - pulled back from using its "Life budgeted a $20 million TV, print, radio Pepsi-Cola Co. is launching a Sherwood Food Distributors Tastes Good" main tagline for the and sampling campaign to run October diet version of its Mountain Dew Steve Bahri—Pine Knob Sunoco Coca-Cola brand following the through September 2003. Eclipse Flash Code Red, approximately one year Paul Foster-Foster's Super Markets. September 11 terrorist attacks. That after the soft drink's big rollout last Strips are expected to join Listerine

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10 AFD Food & Beverage Report, July 2002 AFD Food & Beverage Report, July 2002 11 Flavored milk aimed at keeping kids drinking dairy With milk consumption declining, conscious marketing campaign to regional dairy producers that cover the flavored milk consumption increased, the nation's dairy processors are make milk a "cool" product drew a U.S. from their plants in Seattle, and it noted the increased emphasis betting on the success of a new line of lot of attention at the show. Boston and Los Angeles. on advertising milk as a "hip" chocolate, strawberry and other "It definitely is about bringing Also, Foremost Farms continues to product. "We think single-serve flavored milks sold in single-serve image to the dairy case," Patty post sales increases of its single-serve played a role in that," Weis said. bottles and powered by big-money Herbeck, director of marketing at flavored milk product line, launched in Foremost's single-serve flavored brand names such as Hershey's and Dean's Morningstar Foods Inc. 1998 through its Waukesha, Wis.- milk sales increased about 14 percent Nesquik, says a report in the based Golden Guernsey Dairy unit. in 2001, Weis said, largely because of Milwaukee Journal Sentinel. Foremost sells Grip It/Sip It, in an expansion of the Grip It/Sip It line The flavored milks are aimed Milk consumption Wisconsin, Michigan's Upper into more schools and convenience largely at younger consumers, among children ages 6 Peninsula, the Chicago area and the stores. including teenagers, in hopes of to 12 reached 28 Minneapolis-St. Paul area. Dean also has seen sales increases, reversing a long-term shift from milk gallons per capita in Flavored milk is an investment in but the company declined to provide to sodas, juices and other beverages the future, Weis said. Grip It /Sip It specific information for its single- favored by them. If the companies can 2001 — the highest was designed to keep teenagers from serve product line. Dean introduced keep kids interested in milk, they will level in 10 years. dropping milk in favor of sodas, juices its Milk Chugs single-serve flavored continue to buy it as they mature into and other drinks, Weis said. "Where milks in 1997. The Hershey's product adults and have children of their own. we really lose milk consumers is when line was launched in late 2001 by subsidiary, told the paper. children become teens and 'tweens' Suiza Foods Corp., which later "This is an opportunity to keep Dean also showed off its TV spots and are given more independence in merged with Dean. these young people as milk drinkers, for Hershey's flavored milks that their beverage consumption rather than lose them altogether in the will run during shows aimed at Dallas-based Dean is spending $15 decisions," he said. future," Joseph Weis, an executive at teenagers, including the coming million marketing its Hershey's dairy processor Foremost Farms Inc., ABC broadcast of the Summer X "A recent survey of milk flavored milks and its Folgers Jakada, told the newspaper. Games. And the company announced consumption among kids provides a new chilled coffee and milk Dean, the nation's largest dairy a promotional contest with prizes evidence that the investment in single- beverage, Herbeck said. The processor, recently launched that include a Nintendo GameCube serve flavored milk is beginning to Hershey's brand name also brings a Hershey's MilkShake, a line of video game machine, coupons to pay off," Weis said. higher price for consumers, and flavored milks backed by a big ad Sam Goody music stores and The survey, conducted by a higher profit margins for retailers and campaign aimed at teens. Dean Microtunes FM radios. coalition of dairy industry groups, processors, the report says. promoted its Hershey's product line— Dean is not the only milk showed that milk consumption among The Hershey's flavored milks carry including flavors such as creamy company targeting the teen market, children ages 6 to 12 reached 28 an extended shelf life because they chocolate and cookies 'n cream —at says the report. The Nesquik brand is gallons per capita in 2001 — the have been ultrapasteurized, which the recent Food Marketing Institute licensed by Nestle USA Inc. to three highest level in 10 years. The study makes it easier for Dean to ship the show in Chicago. Dean's image- found that both white milk and product throughout the country.

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12 AFD Food & Beverage Report, July 2002 Scanning drivers' licenses offers multiple benefits to retailers

If preventing the sale of age- told the paper. how that information can be used. company conducting the research on controlled products to minors weren't Paul Barclay, owner of The Rack, "It's really the same information as behalf of the Florida Beer motivation enough, retailers are a popular Boston bar, told the Times the front of the license," Frank Wholesalers Association, asked 400 discovering there may be marketing he can develop highly targeted Mandelbaum, chairman and chief men and women how confident they opportunities in using electronic age- promotions using the data, and executive of Intelli- Check, a were in their ability to spot a fake or verification systems. potentially use it to negotiate better manufacturer of license-scanning real ID and then showed them two According to a recent New York deals with his beverage suppliers. equipment based in Woodbury, NY., IDs—one real, the other fake. As Times article, convenience store "You swipe the license, and all of a told the Times "If I were to go into a testament to the highly sophisticated operators and other proprietors are sudden someone's whole life as we bar and they had a photocopier, they production capability of those "in the finding the potential to target market know it pops up in front of you," could photocopy the license or they business" of making fake IDs, over 60 using age-verification data captured Barclay said. "It's almost voyeuristic. could write it down. They are not percent were not very confident in through scanned drivers' licenses - It's not just an ID check, it's a tool." giving us any information that their ability to tell the fake from the within legal limitations - as a new According to the report, Barclay violates privacy." real ID. In fact, one in three chose the motivation to invest in the equipment. can, for any given night or hour, Meanwhile, a recent poll wrong one. "Any marketing tool that we have break down his clientele by sex, age, conducted with Tallahassee, Fla., "We work with our retail partners that makes us different than our ZIP code or other characteristics. If he residents points to the difficulty in in the community to provide ongoing competition is an advantage," said wanted to, he could find out how spotting a fake ID, and demonstrates training so servers and sellers of Terry Giebel, controller for Polka Dot many blond women named Karen high support for making it illegal to alcohol can spot fake IDs," said Mitch Dairy/ Tom Thumb, a 100-unit chain over 5 feet 2 inches came in over a manufacture or sell false IDs. Florida Rubin, Executive Director of the near Minneapolis that installed age- weekend, or how many of his law already makes it a misdemeanor FBWA. "So having more ammunition verification equipment from Logix customers have the middle initial M. to use a false ID to buy alcoholic to crack down on these false ID mills Co. to avoid the sale of tobacco More practically, he can build mailing beverages, tobacco or other age- is a great thing." Rubin also praised products to underage buyers. Since lists based on all that data and keep restricted products; legislation is the bill's sponsors, Sen. Locke Burt then, the company has figured it can track of who comes back. pending in the state that would close a (R) and Rep. David Russell (R), for also use data captured by the system As for the privacy issues raised by loophole by also criminalizing the taking the initiative to offer measures to target market, according to the such information tracking, states have production, distribution and selling of that further help the industry prevent Times. "We could do direct marketing imposed laws limiting the kind of fake IDs. underage drinking. A vote was to people who are smokers," Giebel information that can be captured and The Research Network, a polling expected soon on the bills.

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Member Profile The cherry is royal at King Orchards

By Karen Braschayko The Kings carefully grow their A family business. King Orchards, trees with hands-on maintenance and north of Traverse City in Central techniques learned from years of Lake, Michigan, has grown from a experience. Large fans blow air carefully-run family orchard into a through the orchard to prevent frost. conscientious producer of tart cherry Gold cherries, of limited use, must be juice, a product all the rage for its planted near the black sweet cherries potent pain reduction. so they can cross-pollinate. They rent Touted by researchers and users bees to make sure there will be alike for multiple health benefits, tart enough to pollinate. cherry juice is currently the subject John and Betsy King and their of many studies to determine just four children, along with John's why so many people are singing in brother Jim, his wife Rose and their exaltation. When researchers at two children, are in their 23rd season Michigan State University began to growing many varieties of cherries, determine concrete evidence of pain (I to r) Jim, Rose, Betsy and John King in front of King Orchards apples, peaches, nectarines, alleviant properties in tart cherry like cherries." inflammation in the first place, so tart strawberries, and vegetables. juice, the King family expanded their After years of what could be called cherry juice may prevent, rather than From the orchards, the beautiful orchard business. King Orchards folk stories, researchers have learned just treat, the pain. Anthocyanins Grand Traverse Bay serves as a now produces high quality tart cherry that flavonoids and anthocyanins in may provide up to ten times more backdrop. "For a good fruit property, juice concentrate shipped across the cherry juice are the compounds that anti-inflammatory relief than aspirin, you have to be near the bay. It United States and Canada. make so many appreciate the pain according to King. tempers the weather," Betsy "We're excited to be in the cherry relief it brings. These anthocyanins The other health benefits cherries explained. "We always have the wind juice industry right now, with all of and bioflavinoids are natural have to offer are vast. Melatonin, here. I have a friend who lives only the things that are happening," Betsy compounds which work similarly to widely taken as a natural sleep aid, is three miles away, and the weather can King smiled. "It's fun to be working aspirin, naproxen, and ibuprofen. found in significant quantities in be completely different. This is a in something where people are so They are also the colorants in cherries. cherries. Extensive research has good spot for growing fruit." thankful. I don't think a week goes Researchers at Michigan State shown that melatonin enhances the King Orchards is a first generation by that we don't receive a letter from University have identified three body's natural sleep patterns and farm. John and Jim King were someone saying how much cherry powerful anthocyanins in tart cherries circadian rhythms. Just a few inspired to farm by the orchard jobs juice has helped them." Betsy that have the potential to inhibit cherries may have very positive they held on Old Mission Peninsula pointed to the hand-written letter on growth of colon cancer tumors as well results in inducing more restful sleep. as they grew up. Due to their the table, "It's fun to get this kind of as relieve pain and inflammation. Researchers at the University of dedication and the hard work of their response." Fruits and vegetables contain these Texas Health Science Center have families, the dream has prospered. Customers send the Kings flavonoids, but they are particularly identified substantial levels of "We're awfully happy to have the melatonin in tart cherry juice testimonials that they are proud to abundant in the rich red hue of opportunity to be here," Betsy said. concentrate. share: "Only had the cherry juice a cherries, tart varieties especially. And Visit www.kingorchards.com or week and it's working already! I am tart cherry juice contains anthocyanins Vitamins C and E, powerful call toll free (877) 937-5464. Order being treated for fibromyalgia and in greater concentration and antioxidants linked to the prevention forms for tart cherry juice arthritis. Hate taking the meds. Doc convenience than eating the cherries of heart disease, are both significant concentrate, dried cherries, and trail said this is a great alternative!" themselves. in tart cherry juice. Vitamin C aids mix await. King Orchards' extensive emailed L.S. from Michigan. "The According to Betsy King, tart cherry the effectiveness of vitamin E. website has won awards for its cherry juice has worked wonders for juice has the potential to help those Vitamin E helps prevent the attractive design. Maps and "Betsy's my husband and I. I no longer have who suffer from inflammation, oxidation of LDL, "bad cholesterol," Update," a delightfully written neck pain and my husband no longer arthritis, and gout with no risk. Many in the arteries. When the recent posting of seasonal fruit, helps guide has a burning sensation in his legs," elderly and middle-aged patients are research began to point out these customers to the orchard stands. In J.G. from Indiana wrote. Another forgoing over-the-counter medications health benefits of tart cherry juice, addition, King Orchards has also customer praised the taste over other and beginning to drink cherry juice, as the cherry industry listened up, and compiled many links to sites about brands, "Now that I have yours I research has shown it to be a natural so King Orchards began to offer a apples and events in Traverse and high quality product. "Lots of people can't drink the old cherry juice. 1 had and perhaps a more effective northern Michigan. sell cherry juice, but our niche is, to dump it. I just can't believe alternative. Anthocyanins help to shut we're the grower. We provide cherry anything could taste so fresh and so down the enzymes that cause tissue juice straight from the orchard. We're small—we're not a processor," Betsy King explained. The Kings chose to sell tart cherry juice in concentrate rather than full form because of stability and convenience for the consumer. The natural, 100% juice concentrate has a longer shelf life, and for daily users, takes up much less refrigerator space. Refrigerated, tart cherry juice is safe for six months, frozen for one year, and King Orchards can ship it safely. Customers drink the concentrate as is, or mix with water, club soda, or other juices for an especially tasty drink. Some call it "cherry pie in a Trade Show attendees got a taste of Klag glass." Giant fans keep the frost off the orchards. Orchards' tart cherry juice concentrate. 18 AFD Food & Beverage Report. July 2002 National Wine & Spirits congratulates AFD on another successful Scholarship Golf Outing. Way to goy Class of 2002!

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T E Q UTTA ROSE ISM Product of Mexico BELVEDERE VODKA AFD Food & Beverage Report, July 2002 19 Supplier Profile Secure Check Cashing Systems brings new technology to customer's fingertips By Karen Braschayko losses, increased study of human characteristics. In the Ever wish you could reduce your productivity, and security and law enforcement share of the $55 billion bad checks made our jobs industry, Biometrics have become processed each year? Lost profits, lost easier," boasted a synonymous with fingerprinting and time dealing with banks, attorney fees, representative from facial recognition," explained Skinner. and telephone charges add up to not Mayfair Market. "During the registration process, the only monetary loss but mistrust of Preventing bad customer presents their identification your clientele and agonizing hassle. checks is an easy documents, such as a driver's license, Secure Check Cashing Systems process that even to the clerk, who in turn enters this uses internet resources and biometric speeds up service. information into the computer. After technology to reduce the possibility of The addition of a a few seconds, the customer is asked bad checks by 90%, according to MICR scanner to the to place their finger onto a scanner, an Anthony Skinner, the company's head system enables the image of their print and a digitalized of technology. Putting their 32 years store owner to verify template is created for future use. of experience in the check cashing the account status of When the customer returns, they will business to work, the founders of Anthony Skinner (left) of Secure Check Cashing Systems the check issuer and in only need to place their finger onto the Secure Check Cashing have worked to talks to a customer at the AFD Trade Show in April most cases, will fingerprint unit to recall the make their system first in its class. As checks, the Secure Check Cashing identify a bad check before it is information that was previously technology improves, the company System pays for itself. Trust cashed. entered, 'No more searching for that has been able to make their concept of ID card!'" increases customer loyalty. From Registering a customer into the a reliable and accurate check cashing convenience stores and supermarkets system for the first time is a quick Skinner described how the service available at a reasonable price. to pawnshops, gas stations, and process. Their ID, photograph, copy information can be used at other Called not only "powerful and fast," check cashing outlets, many retailers of the check, comments and any other locations by using the internet. "The but "magnificent" by clients. Secure are already experiencing the benefits information are entered into the software creates a database that Check Cashing Systems provides a of this system. "It makes you feel database for future use. After interacts on the internet with other solution to bad check problems. safe to do business," as one client registering they will only need their locations." However, customer Skinner says that with the time and said. "The Secure Check Cashing fingerprint. See Secure Check Cashing money saved by preventing bad System has significantly reduced our "Biometrics by definition, is the Page 24

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20 AFD Food & Beverage Report, July 2002 AFD Food & Beverage Report, July 2002 21 Legislator Profile State Senator Shirley Johnson uses a sensible approach to government

By Kathy Blake State Senator, 13 Senate District-Royal Oak State Senator Shirley Johnson (R- Member, Senate Appropriations Committee 13th Senate District) co-sponsored Chair, Career Development and Strategic Fund Agency Subcommittee legislation to make life simpler for Vice Chair, General Government Subcommittee retailers and decrease the purchases Member, Capital Outlay Subcommittee of alcohol and cigarettes by minors. Member, Community Health Subcommittee Along with State Senator Loren Bennett, she introduced a bill to issue Vice Chair, Senate Education Committee vertical instead of horizontal drivers' Member, Senate Families, Mental Health and Human Services Committee licenses and state personal Member, Legislative Council identification cards for people under Chair, Legislative Services Subcommittee 21 years of age. The proposed Member, Senate Great Lakes Task Force measure which passed in the Senate last month, would amend Public Act the advisory board for the South Johnson said that after the recent 222 of 1972. The legislation is Oakland YMCA. year's redistricting, the percentage of currently in a House committee. Johnson has received numerous Republicans in her district grew special recognitions. To name a few: "I know that proprietors are from 53 percent to 62 percent. "Of all the states around, we in 2000, she was named Legislator of thrilled," said Johnson. This really She says her agenda is based on probably have the best economy, but the Year by the Association for gives them another tool to prevent common sense Republican principles the economy is really slow across the Children, Mental Health; received sales to minors." that reflect the values of her country." the 2001 "Do Something Wonderful Instead of having to examine each constituents. Johnson credits her Johnson is actively participating in for Children" legislative award and driver's license, retailers can mother, who was very active on numerous other issues affecting the received a 2002 Legislator of the Republican campaigns, for her instantly tell if a person is too young state as a whole. She proposed the Year Award from United Cerebral interest in politics. to purchase alcohol. The card creation of a task force to create a Palsy of Michigan and the Michigan Senator Johnson enjoys reading holder's birth date would be printed Medicaid Buy-In program so Credit Union League. mystery novels. She and her in red and the licenses would contain Michigan's working disabled, as Constituents have found that husband of 45 years, are both avid the date on which the person would valuable assets to the workforce, can Senator Johnson is accessible. John readers and enjoy going to movies become 18 and 21 years of age. retain health insurance and benefits Lossia of Merchant's Fine Wine said, Johnson said the bills are supported in order to assist businesses and together. Her husband is a retired "I was impressed with her quick by the Secretary of State, the Liquor communities. general counsel for General Control Commission, Michigan Beer response to my call. I voiced my Dynamics yet keeps a busy schedule Prior to becoming a senator, and Wine Wholesalers, Miller concern over some pending teaching as an adjunct professor at Johnson served 18 years in the House Brewing, Mothers Against Drunk legislation and she got back with me Oakland University and chairing the of Representatives from 1981 to Drivers, and numerous others quickly, saying that she was pleased Oakland County Mental Health 1998 where she co-authored the 1995 agencies and companies. She said to hear from me and unaware of our Board. They have two grown sons welfare reform bill requiring welfare that 13 other states already use this issues," Lossia added, "All we can and one newborn grandson. Senator recipients to work. She voted for all system. ask for is that the people who Johnson looks forward to her visits 24 tax cuts from 1990 to 1998, represent us be open to with her baby grandson. Since March 1999, Senator saving taxpayers a combined $8.5 communication so they understand To reach the Senator, call 1 -877- Johnson has represented the 13th billion. She also is the first woman both sides of the issues. I'm glad she Senate District which includes the to hold leadership positions in the SEN-13TH, or email took the time to listen." cities of Birmingham, Bloomfield House Appropriations Committee, [email protected],mi.us or She plans to run for a second term Hills, Clawson, Madison Heights, Social Services Subcommittee and write Shirley Johnson, State Senator, as state senator this fall and the Royal Oak, Troy, Pleasant Ridge, the Capital Outlay Subcommittee. State Capitol, PO Box 30036, Huntington Woods, Hazel Park and demographics are in her favor. Lansing MI 48909-7536. Before her election to the House, Femdale. Due to recent redistricting, Johnson was appointed chairperson she will not represent Pleasant Ridge, of Oakland County's Housing and Huntington Woods, Hazel Park and Watch for House passage of vertical Urban Development Board in the late Ferndale and will add Berkley and 1970s. Her main task was drivers' licenses for minors Bloomfield Township in the next rehabilitating senior housing. "We Senate bills 924 and 925 could cut alcohol and tobacco sales to minors in term. figured out a way for people to pay half by making it easier for retailers to discern the age of purchasers. Johnson became a senator in a back the loans incrementally. Some State Senators Shirley Johnson and Lorcn Bennett introduced the bills to special election to replace Michael could only afford to pay $5 per issue vertical instead of horizontal drivers' licenses and state personal Bouchard who left to become month, but they wanted to pay it identification cards for people under 21 years of age. The bills passed the Senate on May 16. They are currently in the House committee on Oakland County Sheriff. At that back," said Johnson. "It was very time she became the first female Transportation. Both bills, which AFD strongly supports, would require the gratifying that they didn't just want a new formats beginning on July 1, 2003. senator in Oakland County and one handout." of only five in the state. Now six of Instead of having to examine each driver's license, retailers will be able to Johnson has kept actively involved the 38 state senators are female and tell if a person is too young to purchase alcohol at a glance. The cardholder's in community and school affairs for birthdate will be printed in red and the licenses will contain the dales on which Johnson believes the election this fall all of the 35 years she has lived in the person becomes 18 and 21 years of age. will bring more. Royal Oak. She has been a The bills would also require that the Secretary of State issue a vertical - or Currently she serves on the coordinator for the March of Dimes portrait - license on the first renewal of an existing identification card or licence Appropriations committee. "We're and Muscular Dystrophy issued to a person under 21. For persons over 21, the licenses would remain looking at close to a $500 million Association. She is a charter member horizontal - or landscape - in form. The Department of State reports that creating vertical drivers' licenses or deficit, for 2003 and an even bigger of the Royal Oak Concerned Citizens problem in 2004," says Senator personal identification cards for persons less than 21 years of age would result for Better Schools, a member of the in a one-time cost of $1 million. This amount would cover contracting and Johnson who believes that there will Royal Oak Boys and Girls Club, a be cuts in all programs. "Nothing conversion costs for the licenses and identification cards. Senate Bill 925 member of the advisory committee to appropriates $1 million of State Services Fee Fund revenue for this purpose. will be left unturned," said Johnson. 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AFD Food & Beverage Report, July 2002 23 Secure Check Cashing Continued from page 20 Leading up information is used only in the Secure Software is constantly enhanced, so Check Cashing System, thus personal the system downloads updates and by Melissa Varney financial privacy is not compromised. patches for continued improvement Strengthening relationships within persuasively in both directions (up and The system is not based just on a and accuracy. Secure Check Cashing a company and with its customers is a down management). driver's license or single piece of uses the latest technology in concern for all organizations When staff passion is present in an identification. Multiple ID fields are biometrics, and improvements are including associations like the organization, it is passed onto the used, including the customer's added to the system when available. Associated Food Dealers of customer or member. Think of staff passion as staff members contributing photograph, for more accurate The company works persistently to Michigan. To better service our positively to the company. Small security. The software allows the advance their systems. New product customers, the AFD staff recently goals will add up to a big outcome. cashier to print the client's photo on developments include automated attended a phone/Internet seminar Every company must establish defined the check. The customer's file has check cashing machines, automatic entitled "Maximizing Results: goals that will help company growth. extensive comment fields to bad check detection, biometric Building Staff Passion and Factors that contribute to increasing communicate valuable information to association to bank cards, and Performance." One underlying staff passion are: optimism of the clerk. advanced personal ID authentication. message of the seminar was clear. purpose, consistency, and Facial recognition will be integrated The two factors that can profoundly "Each check gets scanned, and a demonstrating a positive attitude. color copy is made for reference into the software as well, rendering affect any company's ability to sake," said Skinner, "the system the system even faster and more maximize results are its leader and its All employees should be stores four fingerprints." Secure powerful. staff. encouraged to ask themselves, "what Check Cashing Systems also has Secure Check Cashing Systems is The leader of the organization sets contributions should I be making to internet search capabilities for instant based in Warren, Michigan, and "has the precedent for policy and behavior. improve my company?" Encourage results on a customer's history. The the largest share in the Detroit There are four enduring values of them to be creative. system can search by thumbprint market," according to Skinner, and is leadership: strategic thinking, It is imperative for every company alone as well. rapidly spreading to locations in persuasive communication, decisive to have a mission statement. Can you The Secure Check Cashing System Chicago, Ohio, and California. The action, and exciting the troops recite yours? "AFD - working hard to comes as a complete unit. The years of research, development, and (engendering passion). Leaders must improve the bottom line of our hardware is included with the hard effort, based on the company's clearly and continually articulate the members" is ours. We try to live by purchase of software. A digital motto "Catch them before they catch goal that everyone is working toward. that everyday. That is why the AFD camera to photograph customers, you!" have paid off as the company Keep communication lines open staff attends seminars - to improve scanners, a color printer, and flat grows across the country. between all staff members to get performance and excite passion. Taking the time to attend events like monitor make the system self- Reach Secure Check Cashing, feedback from all departments. these can reinforce a company's sufficient and complete. Systems, at (586) 758-7221, or learn Leaders should create a "leading up," mission and give all employees a Secure Check Cashing Systems more on their website friendly environment through sense of ownership and pride. even warranties the equipment. www.securecheckcashing.com. communication and listening skills. "Leading up" is expressing yourself Merlin II Only $139 per month! 5 Years Parts & Labor! Includes: • Pole Sign • Neon Sign •ln-Store Sign Merlin II ATM Features: • EBT Bridge Card Acceptance • Bright Color Display For Easy Viewing •CDPD Wireless Capability • Digital Lock Provides Merchant Easier Access • Customized Coupon Dispensing • Built-in Keypad For Easy Programming

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24 AFD Food & Beverage Report, July 2002 Dear AFD State highl ights food It's bee, a pleasure to meet you all. I Think your team, is the best team I've ever seen in any membership organization. date-marking requirements "With a leader, like you. I'd those my support on-AFD any time, anywhere. After receiving numerous of the Governor and Michigan inquiries, Michigan Department of Legislature, MDA has completely "Ptease call on, email me anytime at your convenience. Agriculture (MDA) Director Dan overhauled all of its food safety laws Wyant today highlighted the state's and regulations covering food and strict date-marking requirements for dairy products within the past two food products sold in Michigan. The years. More than 25 laws and inquiries and concerns were based on regulations have been updated and a Dateline NBC episode regarding consolidated into three major laws, President practices of re-dating meat packages. with more focus on preventing ATR One Telecom & Texhnologies "We want to reassure consumers foodborne illnesses. http; / /www.airetelceom. com that ensuring a safe food supply Tel: 734-477-7700 Fax: 734-661-4210 remains MDA's top priority. Michigan law prohibits the re-dating of food items and MDA enforces these standards," Wyant said. "In Michigan, we are very fortunate to have developed solid partnerships, along with a deep commitment to food safety, with federal and state regulators, consumers, the retail food North Pointe industry, university researchers, and producers." Under Michigan food safety laws, the "sell by" or "sell before" date is highly regulated. Specifically: Michigan's Leader • Retail food establishments (grocery stores, etc.) must clearly and conspicuously mark by month and in Liquor Liability day all packaged perishable food. • These dates may not be altered and packages shall not be rewrapped for 14 years or repackaged with a date on the package different than the original. MDA inspectors routinely check running! package dates on inspections and seize any violative products. Stores found to have violated these rules are also subject to penalties that include Competitive Rates criminal prosecution and fines up to $2,500. Wyant said that it is important to note that the sale of food is not Endorsed by AFD for 14 prohibited after the date, provided the product is wholesome and sound and consecutive years clearly identified as having passed the date. As an added precaution, consumers are always reminded to cook foods Never assessable, no North Pointe thoroughly to a safe internal Insurance Co. temperature by using a meat deductibles, policy fees thermometer. (Please visit www.fsis.usda.gov/oa/thermy/ or surplus lines tax bro_text.htm#chart for a complete listing of food temperature rules.) As (800) 229-NPIC always, consumer complaints can be Fax:(248)357-3895 directed to MDA via its toll-free Available through the hotline, 800-292-3939, or through any Admitted, Approved and Domiciled in Michigan of the department's regional offices. Independent Agent Wyant added that Michigan's food or call AFD at: safety program is unique and Network with over comprehensive in that all its programs (248) 557-9600 covering farm to table food regulation 1,000 agencies to or (animal health, feed, pesticides, food Processing, dairy, meat, eggs, and serve you (800) 666-6AFD Wail food and food service) are housed in one agency, MDA. Only one other state (Pennsylvania) has consolidated its programs in a similar fashion. In addition, with a strong support AFD Food & Beverage Report, July 2002 25 Lottery Lowdown Michigan Lottery Players Love The EXTRA Chance To Win! roughly 43 percent of the Lottery's the final bonus drawing will be • Boulevard Food Center, Detroit total ticket sales each year, the new conducted on August 23, 2002. • Cherry Belt Party Store, Inkster EXTRA game is expected to play a To date, Christian Remington of • College Liquor Shoppe, Detroit prominent role in increasing revenue Bath is the only player to instantly • Cox Beer Store, Temperance in 2002. Lottery staff members have win a Harley-Davidson, Sportster • Ellas Grocery, Erie already received many favorable 1200 Custom motorcycle by • Glass Bottle Shoppe, Detroit comments about the EXTRA game. I scratching a lucky "Harley- • Livernois McGraw Party Store, encourage you to keep your Davidson," instant ticket. That Detroit customers informed about how to means five lucky instant-win • Meijer#123, Southgate play the game and be sure to "ask for motorcycle tickets are still out there! • MGM Food Center, Detroit the sale." Additionally, two $50,000 prizes • New Northend Market, Oak Park "Harley-Davidson," Instant remain unclaimed. This game is very • New Super Fair Foods, Detroit Ticket Update. On April 11, the $3 popular with players thanks to your • Oak Liquor and Wine, Oak Park By Acting Commissioner James Kipp "Harley-Davidson," instant game was dedication to displaying "Harley- • Paper Palace Bookstore, brought back to stores, offering Davidson,' point-of-sale materials in Hamtramck When the Daily 3 & 4 EXTRA players another round of chances to your store. Your efforts to inform • Sax Discount, Taylor game was introduced on May 16, the win great instant cash prizes and players about this game are greatly • Shoppers Market Centerline, Lottery was hopeful it would be Harley-Davidson motorcycles. In appreciated! Center Line popular with players. At the time this addition to the instant game prizes, Million-Dollar Retailers. I am • Shoppers Market, Warren was written, after just two weeks of the Lottery is conducting four second- proud to announce that the following • Smokers Best Buy, Oak Park EXTRA sales, it is clear that EXTRA chance bonus drawings. In the first Michigan Lottery retailers met or • Stop N Shop, Saginaw is a big hit with Daily game players! bonus drawing, conducted May 10, exceeded $1 million in Lottery sales • Toma Foods, Dearborn Through June 5, EXTRA sales Greg Jozel of Lake Orion rode away in Fiscal 2001: • Winners Square, Hamtramck totaled $4,11 million, roughly 10 with the grand prize, a Harley- • Abbey Wine & Liquor Shop, Congratulations to all of you on a percent of all Daily game sales. Davidson, Sportster 1200 Custom Southfield job well-done! Compared to the same period last year, motorcycle, while Ralph Bridges of • Action Liquor Shop, Warren Unclaimed Prizes. In addition to sales for the Daily games themselves Warren followed suit, winning the • Angelos Food Specialties, Benton all the big winners this month at the have increased $1.95 million—or grand prize motorcycle in the May 31 Harbor seven percent. drawing. At press time, the July 12 • Barrel & Bottle Party Store, Since the Daily games comprise drawing had not yet taken place and Detroit See Lottery, Page 28

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26 AFD Food & Beverage Report, July 2002 Neebre, Inc. All rights reserved. Us

AFD Food & Beverage Report, July 2002 27 Independents' Day multiple levels of the trade area and independent market. So how does the then build a business development independent thrive? Continued from front page strategy that relates to that area. Developing personal relationships HAZEL PARK FOOD CENTER FOR SALE-Same owner for 37 years. Call lor details—248-543-2018. with suppliers, manufacturers and grocery store performance remains Neighborhood marketing requires that Ask tor Tony. distributors is important. As Welch high, with 77 percent giving their each individual retail outlet creates and FOR SALE—"C" store with bakery, ice cream & suggested, this is becoming more and supermarket a rating of 8 or higher responds on an individual basis. general merchandise, good gross. BP Gas with brand new Clawson 10,000 gal. perma tank and (on a scale of 10). Sixty-seven Saving money is important more difficult in this society of high­ speed Internet, voice mail and enviro-flex piping, located downtown Roscommon, percent of these customers would Although Trends finds that Ml Call 989-275-6246 for more into. Buy business company consolidations. definitely recommend their store to shoppers spent more at their primary and property or just business and lease property. a newcomer, a slight dip from the supermarket in the past year, the report Participating in industry-sponsored S.D.D. and S.D.M.—Liquor Licenses for sale. Call 586-634-3658. 70 percent recorded last year. also notes that shoppers continue to events (trade shows, golf outings, include alternative sources for special industry dinners) is one way FOR SALE—12,000 sq. ft supermarket located in The top three features Trends pleasant thumb town. Remodel done in 1996. SDD- fulfilling at least a portion of their to bring the retailer and wholesaler consumers deem important when together to begin cementing SDM license. Possible easy terms—MUST SELL choosing a primary supermarket are grocery list and for saving money. (517) 879-7055 alter 5:00 p.m. relationships. a clean, neat store; high-quality Visits to warehouse clubs continued to ITEMS FOR SALE—(1) Hi-Low; (2) Jacks; (1)20- increase, from 14 to 16 percent. Reading the pulse of your customer Ft. Electric Conveyors, moveable; (1) 35-Ft. fruits and vegetables; and high- Conveyor; (1) 5-Ft, Showcase; (5) Sets Leather quality meat. All of these features, Younger consumers are using this is also key to survival. Fisher says to booths; (1) 400-Lb Ice Freezer; More. Call lor which retained the same relative format most often — 24 percent of listen to what is being said around appointment: 1-313-274-0028. ranking from the 2001 survey, were shoppers under 25 report shopping in you. Listen to your employees and SHOWCASES FOR SALE— 3 loot to 6 foot and 3 identified by shoppers to be "very warehouse clubs, up eight percentage your customers. It is the spirit and foot to 4 loot. Call Neil at (248) 252-4674. important" in store selection. points in just the past year. energy of me neighborhood that will PARTY STORE—Choice location. Liquor, Beer, Wine, Deli, Lotto. Lapeer area. Interested buyers tell you how to serve the Low prices moved up the scale to Other alternative formats sought by inquire to P.O. Box 622, Lapeer. Ml 48226. neighborhood. Innovation has never PORT HURON LOCATION—2 blocks from Blue score a tie for the third most consumers include discount stores that been a "trickle down" phenomenon; it Water Bridge. Beer, Wine and Lotto. 8.000 sq. It. important feature factors, increasing carry grocery items, used by 28 is centered on the analysis of what grocery equipped with deli, bakery and meat to 84 percent from 77 percent; and percent (unchanged from 2001), and department, with smoke house. Includes real estate the importance of a fast checkout low-price/no frills grocery stores, used must be to correctly serve what is. and equipment. Always shown profit. Owner declined after nearly a decade of by 10 percent of consumers, a dip of Retailing in its purest sense is retiring—no reasonable oiler refused. More information: call (810) 329-4198. steady increases. three percentage points. aligning a facility with reality as it exists today and constantly adjusting SDD/SDM LIQUOR LICENSES NOW "It has long been said that Competing with large chains, AVAILABLE—One in City of Livonia. One in City of as reality changes. appearance, image and brand are warehouse clubs and alternative Riverview. Must Sell! Call (248) 548-2900, x3033. FOR SALE: LIQUOR STORE—Good location in significant factors in determining if formats is a growing problem for the Detroit on main thoroughfare. Also has deli and a potential customer will stop at a groceries. Beer, wine, lottery Size: 4,000 sq. ft., specific location. However, this business and property. For more information, call relates only to the first time a Notable trends in supermarket features: (313) 561-5390 evenings. Leave name, telephone number on answering machine. customer stops. True habitual * More than 8-in-10 (83 percent) of shoppers say that a fresh meat KITCHEN HOOD FIRE SYSTEMS AND patterns of consumer behavior department with a butcher is very or somewhat important. Nearly one-third of EXTINGUISHERS—Lowdiscount pricing to all AFD are tied to the personality of the these consumers also report that meat packaged at a central location outside of members. New installs, remodels, inspections, facility. In other words, it is the the store — case ready — is not as good as meat packaged at the store, recharging and testing. Also servicing auto paint whereas only 6 percent believe case-ready meat is better. booths and gas stations. All brands: Ansul. combined effect of the total * Monthly use of in-store pharmacies increased by seven points to 28 Pyrochem. Range Guard. Servicing Southeastern shopping experience, the percent. An additional 19 percent use the pharmacy less than once per month. Michigan 24/7. Call Alan Ross at GALLAGHER transaction, presentation, FIRE EQUIPMENT—800-452-1540. Supermarket pharmacy users report very high levels of satisfaction with this cleanliness, variety of products/ PARTY STORE FOR SALE—Beer, wine, Lottery, service. deli and grocery. Located on Dequindre Road in services, personnel and all * Almost all supermarkets carry private-label or store brands, and use of Warren Call Sam at (586) 756-4010. myriads of individual elements these products increased five points to 87 percent. Only 4 percent of FOR SALE—Party Store in Warren. Excellent that must be addressed on an respondents say they never purchase these products. location! Good business with GREAT income. Call ongoing and daily basis. It is that * Eighty-four percent report the availability of ethnic foods, consistent with Sam or Mike at (586) 751-6440. ESTABLISHED PARTY STORE—Port Huron, Ml endless pursuit of perfection and 2001. High traffic area SDD, SDM and Lotto. Owner absolute customer satisfaction," * Nearly 8-in-10 (79 percent) report that their primary store offers gourmet retiring Leave message: (810) 985-5702. added Fisher. foods, up from 70 percent. FOR SALE—Liquor, deli, pizza. Brighton area. High * Organic or natural foods are carried by 71 percent of stores, up from 67 volume corner! Business & property available Other key considerations percent. Contact George at (313) 460-9194 reported in the FMI study include * The availability of a self-checkout service increased to 25 percent, from use-before/sell-by dates, money- 16 percent in the past year. More significantly, 49 percent of consumers WELL ESTABLISHED PARTY STORE—160 miles saving specials, convenient store surveyed use this service when it is available. north of Detroit—seven inland lakes. Ten miles from layout, fast checkout and personal * More than half (54 percent) of shoppers surveyed use gasoline services at Lake Huron. Beer, wine, grocery, pizza, ice cream. their supermarket if available, another indication that consumers strongly 85% remodeled Includes two-family home next safety outside the store. door. $299,000. Ask tor Martha: 989-469-9341. One neighborhood at a time prefer a one-stop shopping experience. SPECIALTY WINE SHOP FOR SALE-SW "The successful retail operation -Trends in the United States: Consumer Attitudes and the Supermarket 2001 Michigan location, SDD, SDM and Lotto. $1.6mm in this (or any other) industry must revenues, $100M- cashflow Owners retiring. Great opportunity with strong potential lor growth focus on neighborhood marketing, $275,000+ inventory. The Stratford Company newest instant games debut! On July says Fisher. An operation must (Broker): 616-385-4101 Lottery, continued from page 26 11, the $3 "Battleship" instant ticket recognize the specific customer MID-MICHIGAN—Convenience store with gasoline. will be available, offering a $50,000 base it serves. National advertising 3.350 sq. ft of space and 1,070V- sq. ft three top prize. "50's Fever," a $1 ticket bedroom ranch home Centrally located between campaigns, signs on the hoods of Lottery, unfortunately, a number of with a $500 top prize (and nearly three separate lakes in year-round resort area racecars and double-walled tankers prizes currently remain unclaimed. Steel building, dura seal root, new 24-ft nine-door 7,000 prizes of $50), will hit ticket do not ultimately matter in the If your store has sold a top-prize walk-in cooler, new 12x8 walk-in freezer, kitchen, counters statewide on July 18. Your live bait room beer & wine license, liquor Iicense, realm of retailing. What truly winning ticket that still has not been customers are sure to win big when fish and game agent, lottery agent All fixtures and matters is how each individual store claimed by its rightful owner, be sure playing the $10 "Big Money Action" equipment included with sale Call Harrison Realty serves the wants of the customer at 989-539-2261 Price $395,000 00 plus inventory and remind your customers to check game, offering a $1 million top prize, base that exists in its neighborhood. their tickets, as any one of them could FOR SALE: CONVENIENCE STORE- 6 Mile & available July 25. On August , Beech Daly 2.425 sq ft Asking $200,000 building. According to Fisher, this retail have a winner and not realize it! All bingo buffs will rejoice when the $2 $100.000 business. $35.000 approx inventory Call principle does not vacillate unclaimed prizes revert to the state "Bingo Nut" goes on sale, offering a Chandler, (248) 231-2661 for more information depending on whether the unit is School Aid Fund after one year from $30,000 top prize. Also on August 1, FOR SALE—Major specialty food market located in along an interstate, in the center of a Ann Arbor Ml 9600sq ft building can be purchased the draw date. as summer really heats up, the $1 or leased (734) 975-8883 subdivision, in the inner city or in New Instants. Customers will "Hot Diggity Dollars" will be 28,000 SQ FT. SUPERMARKET FOR SALE- any other targeted trade area. have five more reasons to visit your available, giving players a chance to Ooen house August 7 8.9 9 a m -2 p m 2 Miles Retailers must identify the single or stores this July and August, when our win a $4,000 top prize. north of 75 on Baldwin Road in Orion Twp North of Great Lakes Crossing Mall Call 248-391-2212 28 AFD Food & Beverage Report. July 2002 The law requires that you be at least 21 years of age to attend this show. Proper attire please. No bags in or out. AFD FOOD & BEVERAGE REPORT, JULY 2002 29 SUPPORT THESE AFD SUPPLIER MEMBERS

AUTHORIZED LIQUOR AGENTS: CATERING/HALLS: Germack Pistachio Co (313)393-2000 STORE SUPPLIES/EQUIPMENT: General Wine & Liquor (248) 852-3918 Emerald Food Service (248) 546-2700 Jay's Foods (800) 752-5309 Belmont Paper & Bag Supply (313) 49^6550 . National Wine & Spirits (888) 697-6424 Farmington Hills Manor (248) 888-8000 Kar Nut Products Company (248) 541-7870 Brehm Broaster Sales .7.7(989) 427-5858 (888)6424697 Karen's Kafe at North Valley (248) 855-8777 Nikhlas Distributors (Cabana) (248) 582-8830 Bunzl USA (810)714-1400 Encore Group/ Trans-Con. Co (888) 4404200 Penna's of Sterling (586)978-3880 Rocky Peanut (313)871-5100 Culinary Products (989)754-2457 Variety Foods, Inc (586)2684900 BAKERIES: Southfield Manor (248) 352-9020 DCI Food Equipment (313)369-1666 St. Mary's Cultural Center (313)421-9220 Ernie's Refrigeration (989)847-3961 Ackroyd's Scotch Bakery PROMOTION/ADVERTISING: Tina's Catering (586) 949-2280 Four Seasons Beverage & Equip.. (734) 254-0886 & Sausage (313)532-1181 Enterprise Marketing (616) 531-2221 Archway Cookies (616)962-6205 Hobart Corporation (734) 697-3070 DAIRY PRODUCTS: Huron Web Offset Printing (519)845-3961 Awrey Bakeries, lnc (313) 522-1100 Martin Snyder Product Sales (313)2724900 Country Fresh Dairies (800)748-0480 JR. Marketing & Promotions (586)296-2246 Dolly Madison Bakery (517)796-0843 MSI/Bocar (248) 399-2050 Golden Valley Dairy (248) 399-3120 PJM Graphics (313) 535-6400 Earthgrains (734) 9464865 National Food Equipment Melody Farms Dairy Company... (734) 5254000 Stanley's Advertising & Dist (313) 961-7177 Interstate Brands Corp (313)591-4132 & Supplies (248) 960-7292 Pointe Dairy (248) 589-7700 Stephen's Nu-Ad, lnc (586) 777-6823 Oakrun Farm Bakery (800) 263-6422 North American Interstate (248) 543-1666 Superior Dairy Inc (248)656-1523 S & M Biscuit Dist. Serv-Tech Cash Registers (800)866-3368 Tom Davis & Sons Dairy (248) 399-6300 RESTAURANTS: (Stella D'Oro) (586)7574457 Copper Canyon Brewery (248) 223-1700 Taylor Freezer (313)525-2535 Taystee Bakeries (248)476-0201 EGGS & POULTRY: The Golden Mushroom (248)5594230 TOMRA Michigan 1-800-6104866 BANKS: Linwood Egg Company (248) 524-9550 Palace Gardens (810)743-6420 United Marketing Assoc (734) 261-5380 ATM of Michrgan (248)427-9830 Wadie Makhay Produce SERVICES: Comerica Bank (313) 2224908 FRESH PRODUCE: Specialist (248) 706-9572 1st Choice Insurance Agency (586) 737-2339 Financial Corp (313) 387-9300 Aunt Mid Produce Co (313)843-0840 AAA Michigan (800) AAA-MICH WHOLESALERS/FOOD DISTRIBUTORS: North American Bankard (248) 269-6000 Sunnyside Produce (313)259-8947 A & R Delivery (810) 638-5395 Capital Distributors (800)447-8180 North American Interstate (248) 543-1666 ICE PRODUCTS: Abbott. Nicholson. Central Foods (313)933-2600 Peoples State Bank (248) 548-2900 International Ice, Inc (313)841-7711 Esshaki & Youngblood (313)566-2500 Chase Farms Frozen Standard Federal Bank 1-800-225-5662 Party Time Ice Co (800) 327-2920 ABN AMRO Merchant Services. (517) 323-6027 Food Process (231)873-3337 United ATM's. Inc (248) 358-2547 Quincy Ice Co (248) 9684290 Action Inventory Services (586) 573-2550 Consumer Egg Packing Co (313) 871-5095 BEVERAGES: U.S. Ice Corp (313) 862-3344 Air One Telecom (734) 741-0396 CS&T Wholesalers (248)582-0865 Absopure Water Co 1-800-334-1064 AirPage Prepay & Talk Cellular . (248) 547-7777 Dearborn Sausage (313)842-2375 INSURANCE: Allied Domecq Spirits USA (248) 948-8913 Al Bourdeau Insurance Deli Style Jerky (734)453-6328 1st Choice Insurance Agency (586) 737-2339 American Bottling (313)937-3500 Services, Inc (800)455-0323 Dolly's Pizza (248) 360-6440 AAA Michigan (800) AAA-MICH Anheuser-Busch Co (800)414-2283 American Mailers (313) 8424000 EBY-Brown,Co 1-800-532-9276 Al Bourdeau Insurance Bacaidi Imports, Inc (248) 476-6400 Andrews Brothers Inc. Economy Wholesale Cash & Carry (313) 922-0001 Services, Inc (248) 855-6690 Bellino Quality Beverages. Inc.... (734)947-0920 Detroit Produce Terminal (313) 841-7400 Elegance Distributors (517)663-8152 Capital Insurance Group (248) 354-6110 Brown-Forman Beverage Co (734) 433-9989 AON Risk Services (248)359-6080 Energy Brands (231)223-9451 Gadaleto, Ramsby & Assoc (800) 263-3784 Canandaigua Wine Co (586) 468-8650 Bellanca, Beattie, DeLisle (313) 882-1100 Epstein Distributing Co (248) 646-3508 JS Advisor Enterprises (810)242-1331 Central Distributors (313) 946-6250 Binno & Binno Investment Co.... (248) 540-7350 Fairway Packing Co (313)832-2710 Frank McBride Jr., Inc (586)445-2300 Coca-Cola Bottlers of MI BMC Grocery Systems Specialists.. (517) 485-1732 Fleming Company (330) 879-5681 Meadowbrook Insurance (248) 358-1100 Auburn Hills (248) 373-2653 Business Machines Co. (BMC)... (517) 485-1732 Food Services Resources (248) 738-6759 Norm Pointe Insurance (248) 358-1171 Detroit (313) 825-2700 C. Roy & Sons (810) 387-3975 Grandpa's Jerky (313)963-1130 Paulmark Agency (248)471-7130 Madison Heights (248) 585-1248 Canteen Services (616)785-2180 Great North Foods (989)356-2281 Rocky Husaynu & Associates (248) 988-8888 Van Buren (734) 397-2700 Cateraid,Inc (517)546-8217 Hamilton Quality Foods (313)728-1900 Hav-A-Bar (810) 2344155 Port Huron (810) 982-8501 LOGISTICS PLANNING Central Alarm Signal (313) 864-8900 Coors Brewing Co (513)412-5318 I & K Distributing (734)513-8282 SaTech Logistics, Inc (248) 203-9500 Check Alert (231)775-3473 Delicato Family Vineyards (248)766-3451 Cherry Marketing Institute (517)6694264 International Ice (313) 841-7711 International Wholesale (248) 544-8555 E & JGall o Winery (248) 647-0010 MANUFACTURERS: Clear Rate Communications (248) 9684290 Jerusalem Foods (313)538-1511 Eastown Distributors (313) 867-6900 Home Style Foods, Inc (313) 874-3250 Container Recovery System (517) 229-2929 Kaps Wholesale Foods (313)567-6710 Faygo Beverages, Inc (313)925-1600 Jaeggi Hillsdale Country Cheese. (517) 368-5990 Deford Distributing (989)8724018 Karr Foodservice Distributors (313) 272-6400 Garden Foods (313) 584-2800 Kraft General Foods (248) 488-2979 Detroit Edison Company (313) 237-9225 Kay Distributing (616)527-0120 General Wine & Liquor Co (313) 867-0521 Nabisco, Inc (248)478-1350 Detroit Warehouse (313) 491-1500 Kingston Distributing (989)872-3888 Great Lakes Beverage (313)865-3900 Old Orchard Brands (616) 887-1745 Digital Security Technologies (248)770-5184 Kramer Food Co (248)851-9045 Hubert Distributors, Inc (248) 858-2340 Philip Morris USA (616) 554-0220 The Employment Guide (800) 752-8926 x230 L&LJiroch/J.F. Walker (517)787-9880 Intrastate Distributing (313) 892-3000 Red Pelican Food Products (313) 921-2500 Eskye.Com, Inc (317) 632-3870 L B Enterprises (517) 546-2867 J. Lewis Cooper Co (313)278-5400 Singer Extract Laboratory (313) 345-5880 Financial & Marketing Ent (248) 541-6744 Liberty Wholesale (586)755-3629 Jim Beam Brands (248)471-2280 Strauss Brothers Co (313)832-1600 Follmer, Rudzewicz &Co.,CPA (248)355-1040 Josulete Wines, Inc (313) 538-5609 Gadaleto, Ramsby & Assoc (800) 263-3784 Lipari Foods 1 -(586) 447-3500 Kings Orchards (877)937-5464 MEAT PRODUCERS/PACKERS: Goh's Inventory Service (248) 353-5033 Mr. Dee's Gourmet Foods (734)747-8475 Leelanau Wine Cellars (231) 386-5201 Bar S Foods (248)414-3857 Great Lakes Data systems (248)3564100 Mr. Pita (586)323-3624 McCormick Distilling Co (586) 254-5650 Family Packing Distributors (248)738-5631 J & B Financial Products LLC (734) 420-5077 Nash Finch (989)777-1891 Michigan Grape & Wine or (313)873-3999 Karoub Associates (517)482-5000 National Bulk Foods (313)292-1550 Industry Council (517)373-1104 Gainor's Meat Packing (989) 269-8161 Law Offices-Garrno & Garmo (248) 552-0500 Nikhlas Distributors (Cabana) (248) 582-8830 Miller Brewing Company (414) 259-9444 Hartig Meats (313) 832-2080 Market Pros (248)349-6438 Norquick Distributing Co (734) 254-1000 National Wine & Sprits (888)697-6424 Hygrade Food Products (248) 355-1100 Metro Media Associates (248) 625-0700 Preferred Brands (313)381-8700 (888) 6424697 Kowalski Sausage Company (313) 873-8200 Nordic Electric, L.L.C (734) 973-7700 Robert D. Arnold & Assoc (810)635-8411 Oak Distributing Company (810)239-8696 Nagel Meal Processing Co (517) 568-5035 North American Interstate (248) 543-1666 S. Abraham & Sons (248) 353-9044 Pepsi-Cola Bottling Group Pelkie Meal Processing (906) 353-7479 Paul Meyer Real Estate (248) 398-7285 Sherwood Foods Distributors (313)366-3100 - Detroit 1-800-368-9945 Potok Packing Co (313) 8934228 Payment Authority, The (248) 879-2222 Spartan Stores, Inc (734) 455-1400 -Howell 1-800-878-8239 Strauss Brothers Co (313)832-1600 POS Systems Management (248) 6894608 Suburban News: Warren (586)7564000 -Pontiac (248)334-3512 Wolverine Packing Company (313) 568-1900 Quality Inventory Services (586) 771-9526 Flint (810)7854200 Pelilpren, Inc (586)468-1402 SuperValu Central Region (937)374-7874 MEDIA: REA Marketing (989) 386-9666 Red Bull North America (248) 229-3460 Tiseo's Frozen Pizza Dough (586) 566-5710 The Beverage Journal (800)292-2826 Sagemark Consulting, Inc (248) 948-5124 Seven-Up of Detroit (313) 937-3500 Tom Maceri & Son, Inc (313) 568-0557 Booth Newspapers (734) 994-6983 SalS.Shmoun.CPA (248)593-5100 Stony Creek Brewing Co (313) 299-5411 Tony's Pizza Service (616)795-0220 Detroit Free Press (313) 222-6400 Salim Abraham, Broker (248)349-1474 Tri-County Beverage (313) 584-7100 U.S. Ice Corp (313) 862-3344 Detroit News (313) 222-2000 Security Express (248)304-1900 UDV-North America 1-800462-6504 Value Wholesale (248)967-2900 Detroit Newspaper Agency (313)222-2325 Serv-Tech Cash Registers (800)866-3368 Smokeless Tobacco Council, Inc. (202) 452-1252 Weeks Food Corp (586)727-3535 BROKERS/REPRESENTATIVES: The Employment Guide (800) 752-8926, x230 Southfield Funeral Home (248) 569-8080 Wine Institute (313)882-7630 Acosta-PMI (734)737-1250 Michigan Chronicle (313) 963-5522 T & L Acquisition (313) 381-2266 Bob Arnold & Associates (248) 646-0578 Trader Publishing (248) 474-1800 ASSOCIATES: T.D. Rowe Corp (248)2804400 CrossMark (734) 207-7900 WDFN-AM 1130 (313)2594323 American Synergistics (313)4274444 TeleCheck Michigan, Inc (248) 354-5000 Hanson & Associates, lnc (248) 354-5339 WDIV-TV4 (313)222-0643 Canadian Consulate General (313)567-2208 Travelers ExpressMoney Gram... (248) 584-0644 J.B. Novak & Associates (586) 752-6453 Livemois-Davison Florisi (248)352-0081 Verizon Wireless (248)763-1563 Minnich's Boats & Motors (810)748-3400 James K. Tamakian Company (248) 424-8500 NON-FOOD DISTRIBUTORS: or (517) 896-7000 Wileden 4 Associates (248) 588-2358 S & D Marketing (248) 661-8109 Items Galore (586)7744800 Western Union Financial Services (513) 2484900 Wolverine Golf Club, Inc (586) 781-5544 CANDY & TOBACCO: Westside Cold Storage (313) 9614783 POTATO CHIPS/NUTS/SNACKS: Philip Moms USA (734)591-5500 Whitey's Concessions (313) 278-5207 R.J. Reynolds (248) 475-5600 Better Made Potato Chips (313) 9254774 Frito-Lay. lnc 1-800-359-5914 30 AFD Food & Beverage Report. July 2002 Tom Davis & Sons Country Fresh, LLC Pointe Dairy 800-399-6970 800-748-0480 800-858-7707 accountants There's a Place for YOU in Our Company! designers buyers cashiers bakers meat cutters produce specialists deli clerks truck drivers interior designers department managers graphic artists pressmen printers typesetters computer technicians marketing counselors financial experts media specialists warehouse selectors grocery baggers pharmacists office assistants cooks stockers floral arrangers merchandisers construction managers real estate buyers trainers customer service reps. copywriters operation specialists mechanics communication technicians public relation consultants cake decorators distribution clerks retail auditors business analysts systems engineers scanning specialists production coordinators human resources specialists warehouse supervisors Our company is committed to providing an environment frozen foods managers where we respect and value the individuality of each of company vice presidents our associates. We own and operate 127 supermarkets and drug stores and are a distributor for 350 independent inventory controllers grocery stores and 6,600 convenience stores. As a result, bill processors we offer a wide variety of opportunities. To learn more category analysts about our company and the careers we offer, visit our receptionists website at www.spartanstores.com. spaRTan stores, inc. THE FOOD PEOPLE A publicly traded company.