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Superbrands 2006 Product Pepsi boasts the widest portfolio of Cola drinks on the Romanian carbonated soft drinks market, united under PEPSI-COLA trademark - Pepsi, Pepsi Light, Pepsi Max, Pepsi Twist Lemon, Pepsi Twist Lemon Light, and Pepsi X. The recipe for Pepsi itself is a closely guarded secret.The Pepsi Lipton Ice-Tea and Mountain where he served his customers with refreshing process begins with the finest Dew for Romania and the drinks that he created himself. His most popular ingredients. Pepsi uses great care Republic of Moldova. In 1992, beverage was something he called "Brad's drink" and cutting-edge technology to the company opened the first made of carbonated water, sugar, vanilla, rare oils, blend them to create its distinctive products. PET bottling line in Romania. pepsin and cola nuts. Pepsi has been making soft The beverage system "Brad's drink" was later renamed Pepsi Cola in drinks for more than 100 years. includes the Romanian 1898 after the pepsin and cola nuts used in the During this time, the company Representative Office of recipe. In 1898, Caleb Bradham wisely bought has created its own exacting Promotion The pop celebrity Christina Aguilera became PepsiCo International, which the trade name "Pep Cola" for US$ 100 from a has a leading role in brand production and quality standards, monitored also Pepsi's image for Pepsi Music in 2006. competitor from Newark, New Jersey.The new Since the birth of Pepsi more than a century ago, and marketing strategies, constantly to guarantee quality and consistency. It The Taste of the Spirit ofYouth is name was trademarked on June 16th 1903. the company has maintained a consistent building relationships with moreover includes an extremely efficient communicated through all Pepsi initiatives and Bradham's neighbour, an artist, designed the first reputation for innovative and creative advertising. franchised bottlers all over the distribution network, which ensures that every activities, introducing ideas of youth, creativity, Pepsi logo and 97 stock shares in Bradham's new drop of Pepsi is as fresh and delicious as in the From the famous “Nickel, Nickel” ads of 1939 to Balkans region and supporting modernity, discovery and empowerment, all of company were issued.The Pepsi-Cola logo was moment it was produced. the stunning visual effects of the “Gladiator” their operational, sales and which are embraced in the “Dare For More” marketing capabilities with registered in 1906 and has been used ever since series, Pepsi has always been synonymous with proposition. international expertise. in numerous versions. Recent Developments cutting-edge creativity. Few people know that Pepsi has a long history In 1931, the Loft Candy Company President, During the summer of 2006, Pepsi introduced a of promoting its brands with the help of BrandValues Charles G. Guth, who reformulated the popular new product onto the Romanian market, Pepsi Achievements Fun, daring, sociable, optimistic, charismatic - that soft drink, bought Pepsi Cola. Gold. Designed to stand out from the crowd, celebrities, something the company has been is the Pepsi mantra, which builds upon the core Romania is the most In 1940, the brand made history when the Pepsi Gold is distinctively packaged using the doing successfully ever since 1922. After Pink, product values of taste, refreshment and youthful consistent growth engine for first advertising jingle was broadcast nationally. traditional colour of celebration, Gold, to give Beyoncé and Britney rocked viewers in “Pepsi enjoyment.Young people have a uniquely the Pepsi trademark in The jingle was "Nickel, Nickel", an advertisement the new drink maximum impact during the Gladiator”, England soccer captain David optimistic, independent and irreverent way of Europe, thanks to Pepsi's for Pepsi Cola that referred to the price of Pepsi. scorching summer season.The TV commercial Beckham took the arena in an all-star ad. In this continual dynamism and looking at life.The Pepsi “Cool” outlook is about The song "Nickel, Nickel" became a hit, and was featured the supermodel Claudia Schiffer and version, Beckham heads an all-star line-up of being comfortable as only young people can be - innovation. Its performance in recorded in 55 languages. the footballer Thierry Henry fighting over the footballing gladiators featuring Roberto Carlos, with who they are, with their own style and with Romania has been In 1965, Donald M. Kendall, President and product, only to be outdone by a teenager who Ronaldinho, Diego de Cuhna,Torres,Totti,Raul, what they want to be.This offers a completely consistently built over the Chief Executive Officer of Pepsi-Cola found claims the refreshing cold Pepsi Gold for himself. years using strong consumer Ricardo and Van der Vaart. In 2005, Pepsi Football new, edgy and irreverent perspective to all the PepsiCo, Inc. The major products of the new Pepsi Max and Pepsi Light hold the leading campaigns, special promotions, boasted a new commercial,“Surf”, featuring things that Pepsi stands for. In essence, Pepsi is Pepsi-Cola Company were: Pepsi-Cola position on the No Sugar category in Romania. as well as packaging and David Beckham,Thierry Henry, Roberto Carlos, the soul mate of the young. (formulated in 1898), Diet Pepsi (1964) and In 2006, PepsiCo launched the world's brand innovation, all going Raul Gonzales, Ronaldinho, Fernando Torres and Mountain Dew (introduced by the Tip number one sports drink, Gatorade, onto the towards the development of Rafael Van Der Vaart. Corporation in 1948). Romanian market. THINGSYOU DIDN'T KNOW ABOUT brand equity and increasing In 2006, Pepsi came with a new TV Market In 1985, PepsiCo became the largest company Romania is always on top regarding packaging volume and share results for the trademark. innovation, with the 0.33L NRGB (non commercial,“Pepsifest”, with the same football in the beverage industry. Pepsi-Cola products are The development of Pepsi brands in Romania The Pepsi portfolio developed constantly with returnable glass bottle) first being launched in team as in “Gladiators”, but with the addition of available in nearly 150 countries and territories PEPSI follows the company's exceptional results innovative products such as Pepsi Blue (a limited Romania. Crespo, Huth, Lampard and Nesta. worldwide, the company having recorded edition product launched in 2004, with a around the world. Pepsi's successful continuous growth for 25 consecutive quarters. distinctive blue colour, but maintaining the cola Entertainment Marketing strategy was extended The “Nickel, Nickel” tune was the first In 2005, the PepsiCo Company ranked at taste), Pepsi Cappuccino in 2005 and Pepsi Gold with singers such as Lionel Richie and Tina Turner, advertising jingle to air nationally in the US, number three out of the top food and beverages (a special summer edition for 2006). and actors like Michael J. Fox. making broadcasting and advertising history companies in the world. In recent years, Pepsi has encountered solid In 1986, PepsiCo purchased 7UP International. Through its main businesses, PepsiCo holds and constant growth in Romania.The research In 2002, the Pepsi brand set out to develop a In 1908, Pepsi became one of the first Pepsi-Cola beverages, Frito-Lay snacks, Gatorade conducted by the American company Canadean new look. Beyoncé Knowles joined the Pepsi companies to replace horse-drawn carts with sport drinks,Tropicana juices and Quaker Oats confirms the remarkable evolution of all Pepsi family and collaborated with Pepsi for two new motor vehicles for deliveries foods. products on the Romanian soft-drink market TV commercials, radio, and internet ads. The Pepsi brand has been present on the from year to year. In 2003, PepsiCo created PepsiCo In 1985, Pepsi made its first trip on the space Romanian market since 1966, playing a key role According to the same Canadean report, International, the business that united all shuttle, carried in a specially designed “space can” in the carbonated soft drinks segment. PepsiCo continues its leadership on the international snack, beverage and food units in an In Romania, the carbonated soft drinks No Sugar Cola segment, thanks to its wide effort to drive faster growth and improve portfolio made up of Pepsi Max, Pepsi Light and Pepsi has always led the way in Cola products segment represents 45% of the total soft drinks profitability around the world. Moreover, the Pepsi Twist Light. - including Pepsi Blue (blue colour) and Pepsi market, being the most important one to enjoy PepsiCola trademark celebrated its 100th constant growth.The Pepsi brand has recorded Gold (golden colour) birthday. continuous and spectacular development over History In Romania, Pepsi was first introduced in 1966, the years. Pepsi has enjoyed a long association with and continues to have extremely strong brand The current franchise system for the Pepsi The Pepsi-Cola story begins with a drugstore in some of the world's greatest football and visibility (“When you say Pepsi, everybody brand started in 1991, with the appointment of New Bern, North Carolina, and a pharmacist music stars, who well represent the brand's Quadrant Amroq Beverages (QAB) as bottler, named Caleb Bradham. Bradham's aim was to understands what you are talking about”), “Dare For More” positioning.These include which produces and distributes the soft drinks create a soda fountain drink that was both relevance (“No matter what you do, drink David Beckham,Thierry Henry, Ronaldinho, under the PepsiCo trademark, along with its own delicious and healthy, aiding digestion and Pepsi”) and esteem (“Pepsi deserves its top Roberto Carlos, Raul Gonzales, Fernando products. QAB is one of the largest US investors boosting energy. Like most pharmacies in 1896, position on the market”), (Source: Daedalus Torres, Rafael Van Der Vaart, Crespo, Lampard, in Romania, the bottling company of Pepsi, Prigat, Bradham's drugstore contained a soda fountain qualitative research). Nesta and Christina Aguilera 112 113 Product Pepsi boasts the widest portfolio of Cola drinks on the Romanian carbonated soft drinks market, united under PEPSI-COLA trademark - Pepsi, Pepsi Light, Pepsi Max, Pepsi Twist Lemon, Pepsi Twist Lemon Light, and Pepsi X.
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