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Coca Cola Was the Purchase of Parley Brands
SWAMI VIVEKANAND UNIVERSITY A PROJECT REPORT ON MARKETING STRATGIES OF TOP BRANDS OF COLD DRINKS Submitted in partial fulfilment for the Award of degree of Master in Management Studies UNDER THE GUIDANCE OF SUBMITTED BY Prof.SHWETA RAJPUT HEMANT SONI CERTIFICATE Certified that the dissertation title MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS IN SAGAR is a bonafide work done Mr. HEMANI SONI under my guidance in partial fulfilment of Master in Management Studies programme . The views expressed in this dissertation is only of that of the researcher and the need not be those of this institute. This project work has been corrected by me. PROJECT GUIDE SWETA RAJPUT DATE:: PLACE: STUDENT’S DECLARATION I hereby declare that the Project Report conducted on MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS Under the guidance of Ms. SHWETA RAJPUT Submitted in Partial fulfillment of the requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION TO SVN COLLAGE Is my original work and the same has not been submitted for the award of any other Degree/diploma/fellowship or other similar titles or prizes. Place: SAGAR HEMANT SONI Date: ACKNOWLEDGEMENT It is indeed a pleasure doing a project on “MARKETING STRATEGIES OF TOP BRANDS OF COLD DRINKS”. I am grateful to sir Parmesh goutam (hod) for providing me this opportunity. I owe my indebtedness to My Project Guide Ms. Shweta rajput, for her keen interest, encouragement and constructive support and under whose able guidance I have completed out my project. She not only helped me in my project but also gave me an overall exposure to other issues related to retailing and answered all my queries calmly and patiently. -
Sunrise Beverage 2021 Craft Soda Price Guide Office 800.875.0205
SUNRISE BEVERAGE 2021 CRAFT SODA PRICE GUIDE OFFICE 800.875.0205 Donnie Shinn Sales Mgr 704.310.1510 Ed Saul Mgr 336.596.5846 BUY 20 CASES GET $1 OFF PER CASE Email to:[email protected] SODA PRICE QUANTITY Boylan Root Beer 24.95 Boylan Diet Root Beer 24.95 Boylan Black Cherry 24.95 Boylan Diet Black Cherry 24.95 Boylan Ginger Ale 24.95 Boylan Diet Ginger Ale 24.95 Boylan Creme 24.95 Boylan Diet Creme 24.95 Boylan Birch 24.95 Boylan Creamy Red Birch 24.95 Boylan Cola 24.95 Boylan Diet Cola 24.95 Boylan Orange 24.95 Boylan Grape 24.95 Boylan Sparkling Lemonade 24.95 Boylan Shirley Temple 24.95 Boylan Original Seltzer 24.95 Boylan Raspberry Seltzer 24.95 Boylan Lime Seltzer 24.95 Boylan Lemon Seltzer 24.95 Boylan Heritage Tonic 10oz 29.95 Uncle Scott’s Root Beer 28.95 Virgil’s Root Beer 26.95 Virgil’s Black Cherry 26.95 Virgil’s Vanilla Cream 26.95 Virgil’s Orange 26.95 Flying Cauldron Butterscotch Beer 26.95 Bavarian Nutmeg Root Beer 16.9oz 39.95 Reed’s Original Ginger Brew 26.95 Reed’s Extra Ginger Brew 26.95 Reed’s Zero Extra Ginger Brew 26.95 Reed’s Strongest Ginger Brew 26.95 Virgil’s Zero Root Beer Cans 17.25 Virgil’s Zero Black Cherry Cans 17.25 Virgil’s Zero Vanilla Cream Cans 17.25 Virgil’s Zero Cola Cans 17.25 Reed’s Extra Cans 26.95 Reed’s Zero Extra Cans 26.95 Reed’s Real Ginger Ale Cans 16.95 Reed’s Zero Ginger Ale Cans 16.95 Maine Root Mexican Cola 28.95 Maine Root Lemon Lime 28.95 Maine Root Root Beer 28.95 Maine Root Sarsaparilla 28.95 Maine Root Mandarin Orange 28.95 Maine Root Spicy Ginger Beer 28.95 Maine Root Blueberry 28.95 Maine Root Lemonade 12ct 19.95 Blenheim Regular Ginger Ale 28.95 Blenheim Hot Ginger Ale 28.95 Blenheim Diet Ginger Ale 28.95 Cock & Bull Ginger Beer 24.95 Cock & Bull Apple Ginger Beer 24.95 Double Cola 24.95 Sunkist Orange 24.95 Vernor’s Ginger Ale 24.95 Red Rock Ginger Ale 24.95 Cheerwine 24.95 Diet Cheerwine 24.95 Sundrop 24.95 RC Cola 24.95 Nehi Grape 24.95 Nehi Orange 24.95 Nehi Peach 24.95 A&W Root Beer 24.95 Dr. -
Keurig to Acquire Dr Pepper Snapple for $18.7Bn in Cash
Find our latest analyses and trade ideas on bsic.it Coffee and Soda: Keurig to acquire Dr Pepper Snapple for $18.7bn in cash Dr Pepper Snapple Group (NYSE:DPS) – market cap as of 17/02/2018: $28.78bn Introduction On January 29, 2018, Keurig Green Mountain, the coffee group owned by JAB Holding, announced the acquisition of soda maker Dr Pepper Snapple Group. Under the terms of the reverse takeover, Keurig will pay $103.75 per share in a special cash dividend to Dr Pepper shareholders, who will also retain 13 percent of the combined company. The deal will pay $18.7bn in cash to shareholders in total and create a massive beverage distribution network in the U.S. About Dr Pepper Snapple Group Incorporated in 2007 and headquartered in Plano (Texas), Dr Pepper Snapple Group, Inc. manufactures and distributes non-alcoholic beverages in the United States, Mexico and the Caribbean, and Canada. The company operates through three segments: Beverage Concentrates, Packaged Beverages, and Latin America Beverages. It offers flavored carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs), including ready-to-drink teas, juices, juice drinks, mineral and coconut water, and mixers, as well as manufactures and sells Mott's apple sauces. The company sells its flavored CSD products primarily under the Dr Pepper, Canada Dry, Peñafiel, Squirt, 7UP, Crush, A&W, Sunkist soda, Schweppes, RC Cola, Big Red, Vernors, Venom, IBC, Diet Rite, and Sun Drop; and NCB products primarily under the Snapple, Hawaiian Punch, Mott's, FIJI, Clamato, Bai, Yoo- Hoo, Deja Blue, ReaLemon, AriZona tea, Vita Coco, BODYARMOR, Mr & Mrs T mixers, Nantucket Nectars, Garden Cocktail, Mistic, and Rose's brand names. -
Bottles on the Border: the History and Bottles of the Soft Drink Industry In
Bottles on the Border: The History and Bottles of the Soft Drink Industry in El Paso, Texas, 1881-2000 © Bill Lockhart 2010 [Revised Edition – Originally Published Online in 2000] Chapter 5d Chapter 5d Later Empire Companies, Part II, and Duffy’s Draft Beverages Grapette Bottling Company (1941-1969) History Grapette was a relative latecomer to the El Paso bottling industry, although the company began shortly after franchises were first offered by the Grapette Company of Camden, Arkansas, in 1940. The founder of Grapette, Benjamin T. Fooks, originally opened a service station in Camden, Arkansas, but had left the business to begin a bottling plant by 1926. He expanded over the next few years and experimented with flavors including a grape drink. He purchased the registered trademarks, Grapette, Lemonette, and Orangette from Rube Goldstein in 1940 and officially began marketing Grapette in the Spring of that year as the B.T. Fooks Mfg. Co. In 1946, he renamed the business the Grapette Co. He sold the company in 1972 to the Rheingold Corp., a group that became the victim of a hostile takeover by PepsiCo in 1975. Pepsi sold the Grapette line to Monarch in 1977, and the brand was discontinued in the U.S. The drink is still available overseas in 1998 (Magnum 1998). The Grapette Bottling Co. opened its doors in El Paso in 1941, during the World War II sugar rationing period and survived until 1969. In its earliest days, Grapette actually bottled Seven-Up for A.L. Randle who then distributed the product from the Seven-Up Bottling Company next door. -
Pepsico to Acquire Rockstar for $3.85B
PepsiCo to acquire Rockstar for $3.85B 12 March 2020 | News | By Kalyani Sharma PepsiCo has also entered into an agreement, which will provide approximately $0.7 billion of payments related to future tax benefits associated with the transaction PepsiCo announced that it has entered into an agreement to acquire Rockstar Energy Beverages, the popular energy drink maker, for $3.85 billion. PepsiCo Chairman and CEO, Ramon Laguarta said, "As we work to be more consumer-centric and capitalize on rising demand in the functional beverage space, this highly strategic acquisition will enable us to leverage PepsiCo's capabilities to both accelerate Rockstar's performance and unlock our ability to expand in the category with existing brands such as Mountain Dew. Over time, we expect to capture our fair share of this fast-growing, highly profitable category and create meaningful new partnerships in the energy space." Rockstar, founded in 2001, produces beverages that are designed for those who lead active lifestyles from athletes to rock stars. Rockstar products are available in over 30 flavors at convenience and grocery outlets in over 30 countries. PepsiCo has had a distribution agreement with Rockstar in North America since 2009. In addition to Rockstar, PepsiCo's energy portfolio includes Mountain Dew's Kickstart, GameFuel, and AMP. Russ Weiner, Rockstar's founder and creator of the world's first 16oz energy drink said, "We have had a strong partnership with PepsiCo for the last decade, and I'm happy to take that to the next level and join forces as one company. PepsiCo shares our competitive spirit and will invest in growing our brand even further. -
NUTRITIONAL GUIDE January 2020
NUTRITIONAL GUIDE January 2020 Nutritional and Calorie Guide Hot Food Items Bakery Items Fountain and Frozen Beverages Coffee Drinks The nutritional information is derived from a computer analysis of recipes with the assistance of an ESHA Research Nutrition Labeling and Formulation Software (Genesis R&D 9.11.0 Version), and standard supplier product formulations. The rounding of figures is based on the US Food and Drug Administration NLEA Guidelines. Variations within the nutritional values may occur due to the use of regional suppliers, manufacturing tolerances, minor differences in preparation techniques at the store level, recipe revisions, periodic product formulation changes and other factors. 3 11/01/2019 Table of Contents Hot Food Items 5 Bakery Items 14 Fountain & Frozen Beverages 22 Coffee Drinks 83 The nutritional information is derived from a computer analysis of recipes with the assistance of an ESHA Research Nutrition Labeling and Formulation Software (Genesis R&D 9.11.0 Version), and standard supplier product formulations. The rounding of figures is based on the US Food and Drug Administration NLEA Guidelines. Variations within the nutritional values may occur due to the use of regional suppliers, manufacturing tolerances, minor differences in preparation techniques at the store level, recipe revisions, periodic product formulation changes and other factors. 4 11/01/2019 NachoTaco Cheese Sauce Queso Blanco Cheese Sauce Ghels Chili Sauce 09/24/2019 09/24/2019 09/24/2019 Taco Cheese Sauce Queso Blanco Cheese Sauce Gehls Chili -
Cocktails Boozy Pitcher Boozy Coffee Coffee / Tea Bar SWEATER
SWEATER WEATHER SIPS FALL 20 20 Cocktails Coffee / Tea Bar Ridiculous Thoughts 11 Macadamia milk +1 / Oat milk +1 / add CBD oil +2 / tequila, fresh pressed beets, curacao, lime Bailey’s Almande +5 / add shot of Bourbon +5 **Can be served hot or iced Spice up your Life 9 vodka, coffee liquor, cinnamon, nutmeg, Espresso Double 3 clove, macadamia milk Cortado Double 3.5 Coffee** 12 oz / 16 oz 3 / 4 Cran-berry the Hatchet 9 Latte** 12 oz / 16 oz 4 / 5 vodka, cranberry, pink peppercorn. orange, lime add vanilla, caramel, or mocha +.50 Baby One More Time 10 tequila, apple, cinnamon, ginger 24k Golden Latte** 7 espresso, turmeric, ginger, cinnamon, Dangerously In Love 10 maple, pollen bourbon, apple cider, ginger, cinnamon The Orchard 8 espresso, apple, cinnamon, caramel Landslide 11 Buffalo Trace, walnut, coffee liquor, Basic Witches Brew** 7 aquafaba, mole bitters espresso, cinnamon, ginger, clove, nutmeg, all-spice, almond whip Unbreak my Heart 11 gin, honey, lemon, all-spice, orange Chica Cherry Cola-Brew 6 cold brew, black cherry, cola, ice Together Again 11 cachaca, spiced pear, lime, mint, raw sugar, soda Chai Tea Latte** 5 Dona Brooklyn Chai, choice of milk Islands in the Stream 11 Dirty Chai** 7 gin, rosemary, lime, soda, Natures Rhythm CBD Matcha Latte** 5 organic Matchaful matcha, choice of milk Naked Lunch 7 fresh mint tea, honey, orange blossom, CBD oil Boozy Pitcher serves 4 Hot Tea / Iced Tea 4 Green, Black, Passion, Peach, or Wild Sweet Orange Sleep to Dream 32 bourbon, apple, ginger, cinnamon, soda Boozy Coffee Happy Camper 12 -
Daily from 7AM to 11PM EXT 8206 Would You Like to Order in Advance? Please Contact Us at [email protected]
Daily from 7AM to 11PM EXT 8206 Would you like to order in advance? Please contact us at [email protected] ICED TEA AND JUICES WATER Electrolit Flavors 625 mL Bonafont 1 L Gatorade Flavors 500 mL Bonafont 1.5 L Jumex orange, pineapple, mango, peach, apple Fiji 1 L And cranberry 1 L Fiji 500 mL Sonrisa Juice grapefruit 1 L Perrier 499 mL Cold/hot tea Starbucks Product Perrier 330 mL Green Lipton tea 600 mL San Pellegrino 500 mL Twinings pure chamomile tea, box 25 pieces Schweppes Tonic V8 Splash 413 mL San Pellegrino Limonata 11.5 oz Canada Dry club soda 355 mL DAIRY Brand Dressing (Ranch and Caesar) SODAS Greek yogurt Pepsi 2 L Ice cream: 1 scoop, 2 scoops, 3 scoops, in the following flavors: Pepsi 600 mL vanilla, chocolate, rocky road, vanilla caramel, pistachio, strawberry, Pepsi 355 mL raspberry, lime, hazelnut, berry, cheese cake and mango Diet Pepsi 600 mL Lala whole milk 1L Diet Pepsi 2 L Lala light milk 1 L Diet Pepsi 355 mL Lala Non-Lactose Milk 1L 7 Up 600 mL Coconut Milk 7up 2 L Butter without salt 90 g 7up 355 mL Mayonnaise Mirinda 2 L Philadelphia cream cheese Mirinda 600 mL Manchego cheese Mirinda 355 mL Cheese with pepers Manzanita 2 L Cheese with chili Manzanita 600 mL Silk milk Almond Pacific Manzanita 355 mL Ades Soy Milk Monster energy 473 mL Yoplait Yogurt Cereal, Natural, Strawberry, Mango 125 g Dr Pepper 12 oz Yoplait Yogurt pineapple coconut, Peach, Strawberry, Natural 220 g Red Bull 250 mL Red Bull Sugar free 250 mL BEER Boos Energy Drink Bud Light 355 mL Squirt 600 mL Budweiser 355 mL Squirt 2 L Corona -
Pepsico Analysis 1
Running head: PEPSICO ANALYSIS 1 PepsiCo Analysis Lynn University PEPSICO ANALYSIS 2 PepsiCo Analysis Short description of the company background. Pepsi-Cola was founded in the late 1890s by Caleb Bradham, and Frito-Company was created in 1932 by Elmer Doolin. In 1961, Frito Company merged with Lay Company. Pepsi was established in 1965 when Frito-Lays and Pepsi-Cola merged (PepsiCo. 2018). In 1964 Diet Pepsi was created and in 1974 Pepsi was the first American product to be sold in the Soviet Union (PepsiCo. 2018). In 1985 Pepsi was available in over one-hundred and fifty countries and had become the largest company in the soft beverage industry (PepsiCo. 2018). In the early nineties, Pepsi partners with Starbucks and Unilever to develop teas and coffee drinks. In the early two- thousands, South Beach Beverage Co. is acquired by Pepsi, and Sierra Mist is launched (PepsiCo. 2018). Pepsi becomes one of the first companies to incorporate Corporate Social Responsibility by introducing an initiative of independence between society and large corporations (PepsiCo. 2018). A performance with purpose focuses on delivering long-term growth while helping the environment and society. This program saved over six-hundred million people and had helped gear the company towards a healthier product line by cutting down sugars and improving the nutrition. Today, Pepsi is the second largest competitor in the soft drink industry, and their products are sold in over two-hundred countries. Industry analysis on the Strength / Weakness / Opportunities / Threats of the company. Strengths: Massive portfolio: PepsiCo manages a big portfolio of more than a hundred different brands. -
AMP Media Plan: Amplify Your Night!
AMPlify Your Night! 1 RUNNING HEAD: AMPlify Your Night! AMP Media Plan: AMPlify Your Night! Team: MESH (Mary Norton, Eric Davis, Stephen Allen, Holly Schaefer) TEL-R440 Students 2:45-5:30 p.m. Thursday Class Indiana University Southeast Department of Communication Studies New Albany, IN 47150 AMPlify Your Night! 2 Table of Contents I. Plan Summary (Page 3) II. The Problem (Page 3) III. Situation Analysis • Target Research (Page 4) • Market Information (Page 6) • Creative and Media Background (Page 9) • SWOT Analysis (Page 10) IV. The Solution • Creative Strategy (Page 11) • Media Objectives and Strategies (Page 12) AMPlify Your Night! 3 I. Plan Summary AMP is an energy drink product that has been in desperate need of a re-branding. The current brand appeals mainly toward males. This is because of the masculine look of the product, as well as its current advertising being geared towards males who play sports. Its advertisements mainly list the product as being able to enhance ones skills and endurance on the playing field. Due to this way of advertising, other demographics are left out. Our plan would shift the focus to other demographics, specifically toward women. Our solution to this would be to re-brand the product to have two separate lines: one for women and one for men. The male product line will stay the same as the current line that is available now. However the women's product line will feature a sleek new look that is both feminine and attractive. The advertising for this brand new line will gear the product towards those who enjoy the nightlife. -
United States Securities and Exchange Commission Washington, D.C
UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): October 1, 2020 PepsiCo, Inc. (Exact name of registrant as specified in its charter) North Carolina 1-1183 13-1584302 (State or other jurisdiction (Commission (IRS Employer of incorporation) File Number) Identification No.) 700 Anderson Hill Road, Purchase, New York 10577 (Address of principal executive offices and Zip Code) Registrant’s telephone number, including area code: (914) 253-2000 N/A (Former name or former address, if changed since last report) Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions: ☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) ☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) ☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) ☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) Securities registered pursuant to Section 12(b) of the Securities Exchange Act of 1934: Title of each class Trading Symbols Name of each exchange on which registered Common Stock, par value 1-2/3 cents per share PEP The Nasdaq Stock Market LLC 1.750% Senior Notes Due 2021 PEP21a The Nasdaq Stock Market LLC 2.500% Senior Notes -
Side Effects of Energy Drinks Caffeine
Side Effects of Energy Drinks By: Sarah Holmboe, M.A., YSB Parent Education Coordinator Are there really side effects from the ingredients in energy drinks? The information below has been adapted from “Energy Drink Side Effects” from http://www.caffeineinformer.com/energy-drink-side-effects#2. Energy drinks are popular among youth, who are consuming more and more. Youth typically consume these drinks for a burst of energy, whether it’s to help them stay up late to study, or to help them stay awake the next day. However, recent research suggests that there are risks associated with the over-consumption of energy drinks. Energy drinks may contain supplements and vitamins and are required to list warnings on the label about consuming more than the recommended serving. In moderation, most people will have no adverse, short-term side effects from drinking energy drinks. However, the long-term side effects from consuming energy drinks aren’t fully understood as of yet. Let’s take a look at the most common energy drink ingredients and list the potential side effects that could result from ingesting too much of them. Caffeine This is the most common energy drink ingredient and one of the most widely consumed substances in the world. Energy drinks have varying levels of caffeine; here are some of the popular brands and their caffeine content: 10-Hour Energy 422 mg 5-Hour Energy 200 mg Monster 160 mg Mountain Dew Kickstart 92 mg Red Bull 80 mg Rockstar 160 mg Vamp Energy 240 mg (To find the caffeine content of your favorite drink, check out www.caffeineinformer.com) Caffeine tolerance varies between individuals, but for most people a dose of over 200-300mg may produce some initial symptoms, such as restlessness, increased heartbeat, and insomnia.