ByWard Market Annual 2017 Report

Introduction: Administration & Financial

ByWard Market BIA Mandate To support and promote the health and vitality of the ByWard Market as a unique business district and meeting place for residents as well as visitors. The ByWard Market is characterized by a wide variety of owner-operated businesses and a farmers’ market that make the Market rich in heritage, activity and animation.

Financial Breakdown Revenues & Expenses

Property Taxes vs Levies Commercial properties in the ByWard Market BIA pay millions of dollars in property taxes annually to the City of . Property taxes DO NOT fund the BIA. 100% of property taxes go directly to the paying for many City services such as: emergency services (police, fire, ambulance), road maintenance, snow removal, water service and sewers, City parks, and facilities etc… In contrast, the BIA is primarily funded through the BIA levy collected from commercial property owners. It is very important to note that the ByWard Market BIA has one of the lowest levies of all of Ottawa’s urban BIAs. This commitment to keep the levy cost minimal for business members means BIA staff need to find alternative sources of revenue to supplement the overall budget. These include sponsorships, grants, sales, and partnerships. In 2017, the ByWard Market BIA supplemented 35% of the overall operating budget through other sources of revenue (sponsorships, sales, and grants). The Board has always been committed to responsible fiscal management. Even though we are one of the busiest BIAs in the City, the ByWard Market BIA levy remains one of the lowest in the downtown core. BIA staff work extremely hard all year to supplement revenues through advertising sales, sponsorships, grants, and third-party revenues. In 2017, 35% of the overall budget was supplemented through these additional revenue streams.

Revenues Percentage Expenditures Percentage

4 34

62

65

Administration Marketing incl. events, advertising, beautification Supplement Levy Memberships & Meetings (AGM)

Financial Practices & Annual Audit All financial transactions of the BIA are approved by the Treasurer, monitored by City financial officers, and reviewed annually by independent auditors appointed by the City.

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Administrative There are significant Administrative duties associated with the BIA. Over and above financial requirements, there are internal committees that the BIA is responsible for (Board of Directors, Safety and Security, Marketing, Parking and Transportation) and external committees that the BIA participates and holds seats on (Ottawa Tourism, Ottawa Council of BIA’s, City of Ottawa Needle Distribution and Retrieval).

Marketing Committee The Marketing Committee meets once per month, all 12 months of the year, the 2nd Wednesday of the month. Additional meetings occur ad-hoc as per required (ie in preparation for an event). Marketing Committee is a working committee and is open to all BIA members. Members are encouraged to attend and help steer initiatives and direction.

Parking & Transportation Committee These meetings occur Ad-Hoc as required (ie City Parking and/or Transportation Studies, Tour Bus Parking, Traffic movements).

Safety & Security Committee The Safety and Security Committee meets once per month, all 12 months of the year, the 2nd Tuesday of the month at 1:00 pm. The meetings are co-chaired by a BIA Board Member and a local resident. This Committee represents the full spectrum of stakeholders in the area and is a monthly dialogue between everyone providing opportunities to review and strategically address the various safety and security issues present in the ByWard Market. Police, Social Service Providers, AGCO, US Embassy, Crime Prevention Ottawa are just an example of Committee attendees.

Outside Committees Ottawa Tourism Jasna Jennings is a board member of Ottawa Tourism, and serves as Chair of Ottawa Tourism’s Membership Committee (responsible for member benefits, Ottawa Tourism Awards, and Stars of the City Awards) OCOBIA ~ Ottawa Council of BIAs The Ottawa Council of BIAs is comprised of all of Ottawa’s BIAs, who meet regularly throughout the year in addition to quarterly meetings with the Mayor. Topics include items of relevance to all BIAs as well as ad-hoc committees such as downtown-specific items. In 2017 (and 2018), BIA Board Co-Chair Stephen Monuk serves as Past Chair. Needle Distribution and Retrieval Consultative Group Jasna Jennings is a Board Member of the NDRCG. The mandate of the Needle Distribution & Retrieval Consultative Group (NDRCG) is to represent their respective communities by providing advice and guidance on issues related to the development and the delivery of health and social services by Ottawa Public Health’s Site Needle & Syringe Program (SNSP) and the retrieval of disposed/discarded needles by the Needle Retrieval and Disposal Program*. The NDRCG will bring forth the needs and concerns of the community and service users. Members meet bi-monthly. Lowertown Community Association Jasna Jennings attends meetings with the Lowertown Community Association as needed throughout the year to bridge the relationship between residents and businesses, as well as to promote ByWard Market activities and programs. Items of particular concern are safety, heritage, and planning. The LCA meets the 2nd Monday of the month at 7 p.m. at the Routhier Community Centre. All BIA members are invited to join.

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Safety and Security

The Safety and security of all visitors to the ByWard Market is of utmost importance to the Board and staff. In 2017, the biggest challenge was the change in deployment model by Ottawa Police. They abandoned their previous model and the result was the loss of the Neighbourhood Unit, (staffed by officers earmarked for the specific area and highly visible through Foot Patrol, Bicycle and Demonstration Unit, these officers did not patrol City wide). Police no longer pro-actively address issues, and the presence is made up of a revolving door of officers many of whom are not familiar with the area or the players. This proved extremely challenging this year for Ambassadors and BIA staff as demonstrated in the statistics below. Where 2006 has been used as the benchmark year for negative contacts, 2017 has far surpassed the 2006 in negative issues on the street. In 2018 the BIA will continue to prioritize safety in its workplan.

ByWard Market Street AmbasAmbassadorsador Program 2017 Marked the 14 th year of the ByWard Market Street Ambassador program. Ambassadors help tourists find their way, monitor the streets, and respond to situations as required including providing first aid treatment and on-street interventions. Ambassadors learn about the area and BIA members/businesses and are trained in: first-aid, passive intervention methods and police protocols. The Ambassador program is made possible through support from the Ottawa Police Services Board, the City of Ottawa’s Markets Management, and Le Casino de Lac Lemy.

Ambassador Stats Behaviour Benchmar Summer Summer k Year ‘16 ‘17 The ByWard Market Street Ambassadors track safety statistics and 2006 report them monthly to the BIA. 2017 shows a drastic spike in Aggressive 352 151 947 negative behaviours. Of note, there was an influx of visitors due to Panhandling OTTAWA 2017 celebrations along with the implementation of Drug Use 187 14 106 additional stats tracking, however Ambassadors also noted serious Alcohol 146 23 373 challenges with the new police model and the arrival of the pop-up Consumption supervised injection site in Raphael Brunet Park Inappropriate 185 33 413 Loitering Disruptive 102 21 78 Behaviour

TOTAL 972 242 1975 NEGATIVE BEHAVIOUR

Total Negative Behaviours 2500

1975 2000

1500

972 1000

500 242

0 Total Negative Behaviours

2006 2016 2017

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Marketing Committee

ByWard Market Buzz - CTV Mornig Live Marketing Mandate Red Bull Crashed Ice

Stew Cook Off To promote the ByWard Market as Ottawa’s premier destination for shopping, dining, arts, Inspiration Village entertainment, and professional services for residents and visitors through clearly-defined ByWard Beats JUNOfest communications and marketing strategies which have specific criteria for a target audience. These Server Games are evaluated for effectiveness on an ongoing basis. La Machine

Snow'Art The Marketing Committee is a working committee, where members participate in a functional way when away from the table. Creative doers are encouraged to join. ByWard Market Brochure Festival St. Jean Marketing Chair Board Member Facebook & Instagram ads Northdal Endless Lee Wagner, Meaghan Brunetti, Summer

Easter Weekend Steak & Sushi Norde Bridal Events ByWard BARKet

Northdal Mural Thanks to 2017 Committee Attendees & Participants Sausagefest 3rd Party & ByWard Bundle ByWard & Party 3rd

York Street Art Cubes Brigid Alain, Mystery Motel Inaas Kiryakos, Milk Northdal Holiday Shopping Night Tyler Aldercott, SmoQue Shack Deek Labelle, Chateau Lafayette York Street Sugar Forest Telus Kristen Bradley, Heart & Crown Jeremy Rosenberg, York Street Spa Murray Street Chalk Art Denise Brault, Courtyard Marriott Steward Sarchfield, Trustfund & NHL Hockey Pucks Sunday Stories Roadtrip George Street Plaza Aaron Dahl, Not Your Father’s Barber Unveiling Steve Wilson, Mystery Motel BrickmanGraeme Jenny Dao, York Street Entertainment OTTAWA Letters

Tick Tock Tom Goals

The Roll Down Doors • To keep the ByWard Market top of mind for residents & tourists • To increase our online presence and traffic, and increase social media audiences LOOP by Creos • To foster positive media relations BIA EVENTS BIAEVENTS &MARCOM

CFMDC

Silent Disco

Fashion en Filme

Mise en Rose

IFCO Dogme

Self-Guided Art Walk

Giant Pumpkins

Movies in the Market

Christmas Porgramming

Christmas Lights

"Hello Again" ads on Live 88.5 and Hot 89.9

Metro Newspaper ads

Ottaw Sun

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BIA Events & Programming

Winterlude 2017 ––– ByWard Blizzard SNOW’ART Snow Sculptures The 2017 installment of Snow’Art featured a large-scale sculpture celebrating the Fathers of Confederation. This 40- foot sculpture was located behind the Bay on George St. and took a total of two weeks to construct and sculpt. Artists / carvers: Mowafak Nema, Jocelyn Galipeau and Sebastien Gaudy. 26th Annual Stew Cook-Off William Square, Friday February 3 Construction of the George Street Plaza meant the relocation of this 26-year-strong event to William Square. Over 600 hungry guests participated. Thank you to our judges: Henry Burris & Nicole Burris Ottawa Redblacks/CTV, food critic Gay Cook, Mathieu Beausoleil of CapitalFoodie.ca, Heritage Canada Capital Celebrations Director Melanie Brault, Jenny Liu of Apt613, and Executive Chef Denis Girard, Casino Lac Lemy. Thank you to our sponsors: 40 Creek Whisky and Russell Hendrix, and to Heritage Canada, Ottawa Police Services, Lowertown Community Resource Centre volunteers, and Phil Montreuil. $5,326.61 was raised for the Lowertown Good Neighbours Community House to purchase much needed items such as perishable and non-perishable goods. 2017 Russell Hendrix Judges' Choice Awards: 2017 Forty Creek Whisky People's Choice Awards: 1st place: Tucker’s Marketplace 1st place: Heart & Crown – ByWard Market 2nd place: Blue Cactus Bar & Grill 2nd place: Tucker’s Marketplace 3rd place: Heart & Crown – ByWard Market 3rd place: The Fish Market Restaurant ByWard Beats - Friday and Saturday Nights Every Friday and Saturday during the three weeks of Winterlude, the loading bays of the ByWard Garage at 70 Clarence St. were transformed into urban dance parties. The 2017 lineup featured 13 DJ’s and included 2 feature DJ’s: DJ Neil Armstrong NYC (Jay Z’s touring DJ 2008-2010!) and JAYEMKAYEM TO. 2nd Annual ByWard Market Server Games – “Waiting” for tips since 1826 Sunday February 12, Clarence Street Over a dozen teams participated battling it out in a raging blizzard. Congratulations to the 2017 champs The Red Lion! Honorable mention to Heart and Crown that came 2nd , while Overkill/Mercury Lounge placed 3rd . The Auld Dubliner “Bandits” earned Best Costume Award. Thank you to our MC Lauren Fine and referees Sue McLeod of York Street Entertainment and Julie Donnelly of the Heart & Crown Irish Village Group. Thanks to our sponsors: Top Shelf Distillers, Coors Light, City of Ottawa Parks & Recreation, and City of Ottawa Surface Operations. By Day By Night ––– Summer through to Thanksgiving

Made possible through grants from Celebrate and Ontario 150, along with community partnerships with a variety of local and national arts organizations, a large- scale artistic program took over the ByWard Market. Free exhibits and interactive experiences spanned from music and visual arts to LEGO® and kinetic movements – a series and experience for all ages. World class artists and their works were featured. Three lasting installations remain.

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LOOP by Creos September 2 – October 2, 9 a.m. – 11 p.m., George Street

“Loop is a cross between a music box, a zoetrope and a railway handcar. The retro-futuristic machine plays animated fairy-tale loops set in motion when visitors work the lever together. When the cylinder starts spinning, it lights up, making the series of still images appear to move. A flickering strobe effect accompanies the black and white images, like in the very first movies. The animation is visible from inside Created and produced with the support of Quartier des Spectacles Partnership, Montreal. A creation of Olivier Girouard, Jonathan Villeneuve and Ottoblix. A production of Ekumen” or outside the cylinder and can be viewed from up close or far away. The speed at which the images move, the frequency of the flickering and the tempo of the music are determined by how fast the participants move the lever. An estimated 150,360 unique interactions occurred with loop during its month-long stay in the ByWard Market. At times there were line-ups of visitors waiting to take their turn. ByWard Market BIA staff maintained and secured the exhibit and area daily. Thank you to Phil Montreuil for his help. Very special thanks to Remco Volmer and Eszter Gero of who helped source and coordinate the project with the BIA. York Street Art Cubes One of the lasting exhibits, these three giant cubes measuring 320 sq feet each! popped up on the York Street grassy median between Cumberland and Dalhousie streets. Each piece is unique in look and style while simultaneously complementing the others. Artists: Nathalie Grice, Dom Laporte, and Mique Michelle.

North Dal Mural The first installation of By Day By Night brought colour and life to a once lackluster wall. Located on the west side of the building facing Dalhousie, larger than life images pop at the First Memorial Funeral Services building on Saint Patrick at Dalhousie. DJ’s spinning beats as artists painted provided an urban experience as on-lookers watched the transformation occur. Artists: Juan Carlos Noria, Dan Metcalfe, Phil Laporte, Mique Michelle, and Kalkidan Assefa. Special thanks to Mike Mikkleson, House of Paint, and First Memorial Funeral Services. York Street Sugar Forest - September Inspired by the same blue tubing used by maple farmers to collect sap during the 'Sugaring Off' season; Quebec group Pelouse created a Sugar Forest. Like the trees of the maple forests, these tubes placed in the York Street vendor structures swayed in the breeze and offered a fun interactive space to play in.

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BrickmanGraeme – LEGO® Master August 24-27, George Street The ByWard Market was re-imagined out of LEGO®. Over 6,000 kids and kids-at-heart participated over the four days of free programming. Thank you to ParLUGment, Ottawa’s LEGO® User Group who displayed their incredible LEGO® creations which even included a life-sized dress and purse! Tick Tock Tom – Metal Masks and Forgotten Spaceship Chairs George Street, September 1 – 4 Local artist Tick Tock Tom brought his machinist art to the ByWard Market. A variety of pieces both interactive and static amazed and inspired ByWard Market visitors. People lined up to try on the masks and sit in his space chair created for a local film production. Metal scraps and leftover parts never looked so cool! Sunday Stories August 20 – September 3 11 a.m. – 2 p.m. at the Clarendon Courtyard A program geared to young children featured interactive story-tellers and children’s readings along with: face painting, magicians, clowns, colouring, and free reading time. Thank you to Urban Barn, Librarie du Soleil, Planet Coffee, Inside Edge Properties, and Clarendon Lanes Murray Street Chalk Art - August Artists: Juan Carlos Noria, Francois Pelletier, and Genevieve L. Richard dotted the sidewalk with their art along Murray between Parent and Dalhousie. Mise En Rose August 19 – Thanksgiving Weekend, Jean D’arc Courtyard A partnership between the BIA and Capital Gardens Garden Promenade, this peaceful urban oasis of lush greenery and flowering plants in the courtyard provided a peaceful resting place and a beautiful backdrop for passersby to interact with and snap some memorable pics. Created by Artistic Landscape Design with the support of LaFleur de la capital, The County Cooperage, in collaboration with the National Capital Commission. Silent Disco with visuals by Roxanne Luchack September 2 & 9, George Street Plaza One screen. Two DJs. You decide. Hundreds of listeners headed to George Street Plaza on two separate weekends to participate in a most surreal experience in the By Day | By Night series. Colour coded headphones provided by Quiet Events coincided with live DJs and a streaming station that had people dancing and singing aloud, all to the amazement and bewilderment of passersby who couldn’t hear the music! Many attendees expressed interest in having more Quiet Events pop up in public spaces in the ByWard Market. Ottawa native, Toronto artist Roxanne Luchack is a visual artist who has performed at hundreds of shows in North America and Europe, producing live video mixing and installations incorporating various techniques including live video input, keying, masking, projection mapping and overlay effects in real time.

IFCO Partnership The BIA partnered with IFCO (The Independent Filmmakers Co-operative of Ottawa) to present five unique programs that featured local, provincial and national film artists. Though all working in the same medium, each presentation was entirely unique and challenged both artist and spectator in pushing the limits and experimentation in the art of film.

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1.1.1. Zephyr ––– August 11, William Square ZEPHYR is a collaborative project between Toronto based artists : filmmaker Sylvain Chaussée and composer Adrian Gordon Cook. The project is centralized around the use of 16mm film loops and sequential musical patterns performed live. Sylvain manipulated film loops from SIX ! projectors simultaneously while Adrian lived composed the music on scene. A truly mesmerizing experience for the crowds that gathered to take it all in.

2.2.2. NORTH OF 49 - CFMDC 50 th Anniversary Screening – August 25 CFMDC (Canadian Filmmakers Distribution Centre) celebrated their 50th anniversary with this one-time showing at George Street Plaza featuring a collection of influential and experimental Canadian filmmakers spanning their 50-year history. Artists: Michael Snow, Eva Kolcze & Philip Hoffman, Timothy Barron Tracey, Lindsay McIntyre Iris Moore, Christina Battle, John Price and Scott Miller Berry 3.3.3. Spin-N-Motion - September 8, William Square Filmmakers were paired with a DJ on a collaborative project that united filmmaker and DJ for one incredible evening of a live film and vinyl performance and presentation. Artists: YAN RAN ZHU, Tyson James Theroux, Breanne Oryschak, DJ TREVOR WALKER 4.4.4. DOGME – September 22, William Square Five filmmakers were given 48hrs to shoot a short 16mm film using only a 16mm Bolex film camera; a light meter, tripod/no tripod and minimal lighting with only in-camera editing. AND, they ONLY got to see their films for the 1 st time, along with the audience! 5.5.5. FASHION EN FILME – September 29, York St. Vendor Stands Fashion and emulsion converged in a live fashion show with fashion film FREE STYLE . Local filmmaker Breanne Oryschak documented fashion designer Helena Jones at work in her studio patterning, sewing, and assembling their garments and jewelry. This played in the background as models walked the red carpet on York Street, wearing the very garments and jewelry featured in the film. Hair and makeup was provided by Suzette Haywood, owner and stylist of Syn Sue Salon & Boutique. Artists: Breanne Oryschak, Helena Jones, DJ Trevor Walker. Thank you to Suzette Haywood.

Roll-Down Doors Project ByWard Market Square, various locations visible only after- hours Metal roll-down doors so prevalent along Byward Market west when shops close for the night, got a face-lift with an historic spin. A 1930’s photo series located in the National Archives, depicting businesses and the business owner(s) along ByWard, was reproduced on a grand scale and printed on graffiti resistant vinyl. Images were matched to each corresponding address, then affixed to the metal doors. The effect (only visible when the shops are closed) brings the audience back in time, and showcases the long-storied history of small independent business in the ByWard Market.

Self-Guided Art Walk All the projects included in By Day | By Night, along with other artistic events and installations occurring during its timeframe, were included in a self-guided walking tour. Bilingual pamphlets were made available at various locations throughout the ByWard Market and local hotels. A downloadable version was also available on the ByWard Market website.

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Other BIA Events and Programs:

Giant Pumpkins ––– month of October George Street Plaza (900+ lbs), York at Dalhousie under the vendor stands (750+ lbs.).

Christmas ProgramminProgrammingg and Lights Programming: first three weekends in December. Christmas choirs and complimentary wagon rides. Thank you to Starbucks Reserve for complimentary hot chocolate and coffee for ByWard Market visitors. Lights and décor: On-going and increased investment into lights and Christmas décor continued in 2017 including: two large Christmas trees: George Plaza and William Square; four Christmas trees Clarence between Sussex and Dalhousie; newly installed canopy tree lights at George Street at Sussex, York Street at Sussex (Millennium Fountain), York Street at Dalhousie, and Guigues at North Dal. N.B. Trees and lighting can only be placed where there are available electrical outlets.

Movies in the Market ––– The Bay (HBC) Programming Space Three Capital Pop-up Cinema movie nights took place in the ByWard Market: The Wizard of Oz, June 2, Karate Kid, August 11, and Hocus Pocus, October 13. There was a full-house for each showing, some viewers even arrived in costume!

Easter Program ––– Sunday, April 16 Members of the Marketing Committee assisted in bringing a fresh approach to programming by bringing in Craft Night Out for card-making sessions at Oh So Good Desserts, and craft boxes at George Street Plaza, face painting and an Easter egg hunt (The Bunny Hop) rounded out the activities. Third Party Events ByWard Bundle – Member Event Fund A special event fund established to support and encourage businesses to create and present their own events. In 2017 the following events were supported: 2nd Annual ByWard Bark-et (May 7), North Dal Endless Summer (July 15), 2nd Annual Ottawa Sausagefest (Oct. 2-17), North Dal Holiday Shopping Night (Dec. 7).

Canadian Tulip Festival – May 12-22 The ByWard Market was an official site of the Canadian Tulip Festival bringing tulip tour-busses and tourists to the ByWard Market. The “Tulip Urban Experience” featured the ByWard Tulip PARK(ing), an artwork by local pop-artist BEX that wrapped the ByWard garage on Clarence Street with BEX tulips . Tulip Friendship Wall, 65 th Tulip Alumni Reunion (Lowertown), BEX Exhibition Salon (Andaz), Culinary Experience Tours (C’est Bon Cooking) and w eekend family programming. Lowertown Brewery featured a custom BEX Tulip label for their cans of lager. Other businesses got on board as well by decorating their storefronts with tulips, and offering tulip- themed products. The BIA is pleased to be partnering with Tulip Festival again in 2018.

Festival St. Jean – June 23 Celebrating St. Jean Baptiste, Festival St. Jean brought their concert series to Clarence Street. This FREE concert series attracted Franco-Ontarians from all over the City and featured musical artists: Josie Patenaude, Hey Wow, Céleste Lévis, LGS – le groupe Swing and Paul Daraîche et ses invités – Willis Pride, Céleste Lévis et Gabrielle Goulet.

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Ottawa 2017

In the lead up to 2017 and throughout the year, the BIA worked closely with Ottawa 2017 and City of Ottawa Special Events to both solicit and facilitate a variety of Ottawa 2017 events and Signature events. Ottawa 2017 total investments in the ByWard Market are valued in the $$$millions of dollars. Red Bull Crashed Ice – March 3-4 JUNOs and JUNOfest March 30 – April 2

Inspiration Village – May 20-September 4 The ByWard Market BIA managed one container staffed with four Goodwill Ambassadors who greeted visitors and answered questions about the ByWard Market. Statistics from their interactions were tracked daily and tallied at the end of the program. La Machine – July 27-30 Perhaps the greatest spectacle to take over the district, La Machine wowed the crowds for 3 days in the ByWard Market, starting with the awakening of Kumo the spider from high atop the Notre Dame Basilica on Thursday night, to Long Ma’s and Kumo’s last tromp through the Market on Saturday afternoon. An estimated 500,000+ people visited the Market over the three days. Wide- spread road closures throughout the district did not discourage people from coming to the Market to take it all in. ByWard Market Street Ambassadors assisted with crowd control and BIA staff managed the influx of media and general inquiries. OTTAWA Letters (((Relocation(RelocationRelocation))))

The BIA was thrilled to successfully negotiate a new home for the OTTAWA letters with the City of Ottawa. Originally located in Inspiration Village a new public space was created at York and Sussex near the Millennium Fountain to house them for the long-term. Colourful seating, cross walks connecting the courtyards and electrical outlets are all features of the space. The Grand Opening/reveal was November 7 th . Since their arrival, tourists and locals alike have been flocking to them to get their photos. MEDIA

Media Monitoring The ByWard Market BIA tracks media coverage from print, online, and other outlets wherever the ByWard Market is mentioned. In 2017, the ByWard Market received approximately $9,019,381 in earned English and French media in addition to paid advertising.

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Travel Media Features The ByWard Market continues to be featured in print and online publications and interactive channels all over the world. Journalists, bloggers, and vloggers document their experiences in the area, identifying the ByWard Market as a destination not to be missed when visiting Ottawa. Ottawa Tourism works with journalists and tracks their coverage, with the support of BIA staff through hosting journalists for site visits, tours, etc. 75 pieces that included coverage of the ByWard Market were published in 2017. Of note, media outlets included: • New York Times • Ciao Bambino • lapresse.ca • Independent.ie • The Epoch Times • TravelLife magazine • Vogue.com • Senior Living Magazine • Ottawa At Home • The Scotsman • L. A. Times • Home and Holiday • VIA Rail • Daily Telegraph (Australian podcast) • Westcoast Homes & • Essentially Canadian • RoadStories.ca Design • Essentially America • MontrealGazette.com • The Curious Creature • CAA Travel Magazine • RedOnline.co.uk • Mommy Poppins • ELLE Quebec • Flare.com • Canadian Affair • Canoe.ca • uneportesurdeuxcontinen • WestJet Magazine • Wheels.ca ts.com • Capital • Women’s Own Magazine

Marketing & Communications

New Cap Radio ~ Hello Again! Radio ad campaign on Live 88.5 and The New Hot 89.9 began in May 2017, with ads airing every weekday on both radio stations, covering the different business categories. Ongoing updated ads featured testimonials from BIA members, and reflect seasonal changes.

CTV Morning Live ~ The ByWard Market Buzz The ByWard Market Buzz is a featured bi-weekly segment on CTV Morning Live on Thursday mornings, where events, shops, recipes, beauty treatments, and other items of interest are brought to viewers at home. 26 features were completed in 2017, and CTV provided advertising throughout the year for the segment in addition to the partnership agreement. Aired segments are available on https://ottawa.ctvnews.ca/ctv-morning-live

Social Media Social Media Growth 2011-2017 The ByWard Market focuses on three major platforms to communicate with audiences: Facebook, Twitter, and Instagram. All three have shown strong numbers and a continual increase in audience size throughout the last six years. Activity is closely monitored, and analytics are Instagram reviewed to help create more engaging content for future posts. Facebook Be sure to follow us, and we will follow you back Twitter on any of these platforms! We like to see members’ photos, and will share, retweet, and 2011 2012 2013 2014 2015 2016 2017 comment on as many posts as possible to help Instagram 961 3025 4941 boost their profiles, and to share their content Facebook 199 600 2793 3979 4695 7016 9338 with all our audiences. Twitter 994 1729 4377 7216 9820 11364 12385 Twitter: @ByWardMarketBIA Facebook: @TheByWardMarket Instagram: @bywardmarket

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Trip Advisor The ByWard Market continues to be a sought-after destination for people visiting Ottawa, and well-reviewed after the visitor experience, with over half of the ratings falling into the “Excellent” category. The neighbourhood ends 2017 yet again as #1 of 80 listings for shopping in Ottawa. Traveller rating

73 25

321

1631 1153

Excellent Very Good Average Poor Terrible

Brochure

The ByWard Market BIA continues to produce the City’s most popular tourism brochure. Brochures are distributed to all area hotels, museums, attractions, and other popular venues in Ottawa- Gatineau and Ontario Travel Tourism Centres. Bubble Ads cover only the cost of printing the brochure. The rest (production, distribution, storage) is factored in the BIA budget.

ByWard Market Valet Parking ~ Parking Made Easy!

The ByWard Market BIA partnered with Responsible Choice to bring Valet Parking to the ByWard Market to offer customers another parking option. Valet service available: Thursday, Friday, Saturday afternoons and evenings, and Saturday and Sundays all day, all for a flat rate of $10 per vehicle. Conceived as a pilot project, one vendor stall on York Street near Dalhousie was used as an anchor location, and two spaces were reserved for valet purposes. We Moved!

After nearly 20 years in the shared space with the City of Ottawa’s Markets Management at 55 ByWard Market Square, the ByWard Market BIA was asked to find an alternative work space to make room for the new Municipal Services Corporation, Ottawa Markets who took over Markets operations and control of the Market Building on January 1, 2018. A new office space at 267 Dalhousie Street, Suite 202 was found, and staff moved in mid-September. An Open House was held on December 20, where BIA members and friends of the BIA were invited to visit the new space and partake in holiday cheer.

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The Year in Numbers

Number of Christmas lights Number of guests who visited installed (not including the $9,019,381 the ByWard House at 658 lights installed by NCC along Inspiration Village: Sussex and in the Courtyards): Earned Media Coverage in Number of Businesses French and English 56,337 34, 900

20-25 79,332 Number of CTV Brochure display Morning Live ByWard Number of people locations: Number of times Market Buzz segments: required to create and #bywardmarket has 26 sculpt the snow 196 been used on sculptures Instagram

500,000+ Travel Tourism Media 22,477 Number of unique Features: interactions with LOOP: Number of people Number of photos who came to see La 75 taken at the ByWard 150,360 Machine in the Market House

6,000+ Likes on Instagram: Rating on TripAdvisor: 13,501 4.5 out of 5 stars LEGO participants

Thank you to our community partners who significantly contributed to BIA programming throughout 2017:

Thank you to the many City of Ottawa departments whowho have supported us throughout the yeyearar

Thank you to all the ByWard Market BIA members who supported with BIA events, programming, and promotions throughout 2017! Adorit Earl of Sussex Market Barber Stk n Sushi Ahora EQ3 Memories Starbucks Reserve All Dolled Up Fat Boys Mercury Lounge Syn Sue Salon & Boutique Alpha Art Gallery Fiazza Fresh Fired Milk Tea Party Andaz ByWard Market First Memorial Funeral Services Modern Shop Tea Store Aulde Dubliner Goods Shop Moulin de Provence The Crystal Dawn Aux Délices Happy Carrot Mystery Motel Escape Rooms The Cutting Room Bang-On Heart & Crown National Gallery of Art The Grand Blue Cactus Helena Jones Not Your Father’s Barber The Keg Bridgehead Hertz Oh So Good Desserts Café The Senate Tavern Brisson Pharmacy House of Cheese Origin Trade The SmoQue Shack ByWard Chiropractic Il Mercato Ottawa School of Art Tickled Pink C’est Bon Cooking Il Vicolo Paper Papier Tomo Café 55 International Cheese Patty Boland’s Trudel Home Hardware Carlos Graphics Irving Rivers Pili Pili Tuckers Marketplace Chateau Lafayette Jigsaw Escape Rooms Planet Coffee Upward Dog Yoga Clocktower John Fluevog PLURR Urban Barn Cornerstone King Eddy Pub 101 Wine Rack Courtyard Restaurant La Bottega Red Lion Workshop Courtyard Marriott La Catrina Rent Frock Repeat York Street Spa Cricket & Co Librarie do Soleil Rickshaws Zak’s Crocs Lowertown Roots Zak’s Cantina Cupcake Lounge Luxe Bistro Saslove’s Meat Market Zone Maison Das Lokal Ma Cuisine Scooteretti Disegno Fine Jewellery Mantovani Sens House Dominion Tavern Market Accessories Smudge Beauty Bar

Thank you to the offices of Councillor Mathieu Fleury, MPP Nathalie Des Rosiers, and MP Mona Fortier ByWard Market BIA Board of Directors

Khalia Scott Executive Board Members Eclection Co-Chairs Meaghan Brunetti Councillor Mathieu Fleury Norde Bridal City of Ottawa Phil Waserman Ward 12 Rideau-Vanier BIA Staff Courtyard Restaurant, Nancy Champagne Mamma Grazzi's Kitchen Courtyard by Marriott Hotel Full Time Stephen Monuk Alex Munro Executive Director Ottawa Venues Heart & Crown Irish Village Jasna Jennings Treasurer Michael Osterer Marketing & Communications Irving Rivers Katherine Solomon Andre Rancourt Andre Schad Part-Time Schad, Wolf & Zed, Moscow Tea Room Administrative Support Dianne Bélanger Joseph Saso J. Saso & Son Logistics Coordinator Sarah Jennings

Thank you to the City of Ottawa Markets Management team for all their help & support in 2017! Contact Us at our New Address : 267 Dalhousie Street, Suite 202, Ottawa, ON K1N 7E3, Phone: 613-562-3325 [email protected] | www.byward-market.com | Facebook: @TheByWardMarket Twitter: @ByWardMarketBIA | Instagram: @bywardmarket

15 ByWard Market BIA Annual Report 2017

16 ByWard Market BIA Annual Report 2017