EDITORIAL
ISSUE 6 It feels good to say it out loud. The journey continues and we at 2bemag are very proud of how far we have come – so far. The last issue, with all its interactivity was extremely well received by our followers and the response has been very gratifying. That is why we want to take this moment to thank all our readers, followers, contributors and friends for the help, the encouragement, and the cooperation, Thank You! The sixth issue is once again an International issue. International with a big I. We have found talented contributors from France, Italy, Ukraine, Spain, Argentina and Sicily. This time all our contributors are photographers, but since we do have the opportunity we would like to hand out an invitation for collaboration to artists of all kind, video artist, painters, sculptors, tattoo artist, make-up artist you name it. Interactivity – well there was a whole lot of that going in the last issue – and we want to assure you that this is the way 2bemag strives to continue. Take your time and enjoy, I’m sure you will find a couple of surprises in this issue! ;)
Be with us
2beMag Staff
e-mail: [email protected]
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Editor in Chief JOSE GRIMM [email protected] General Coordinator ROMAN AUSTIN [email protected] Art Director STAFF DANI MELO [email protected] Fashion Writer EMMA WIKSTRÖM [email protected] Art Writer LORENA VILELA [email protected] Advertising CYNTHIA FINLEY [email protected] Net Working DR. WATSON [email protected] Software Developer POL ESCARPENTER [email protected] Production JULIA MUELAS / Leula Production Company / [email protected]
Raw Talents Issue 0503 François Berthier started his carrier as a rock journalist & photographer, and has been documenting the music industry for the past 6 years. At his 30th birthday, in October 2008, he decided to move on, quit his position as editor in chief at one of the biggest r o c k m a g a z i n e s i n F r a n c e t o r e t u r n t o h i s fi r s t l o v e ; w o m e n . When he hasn’t been working on his fashion portfolio, François Berthier has been shooting celebrities like Lady Gaga, Ben Stiller, Jared Leto, Jazmine Sullivan, Jeremiah, Justice, James Blunt, Lulu Gainsbourg, Julien Doré, Dieudonné etc. Françoise’s fashion work is inspired by the likes of Jurgen Teller, Terry Richardson, Ellen Von OUR RAW Unwerth, Greg Kadel and Mathias Vriens. François has had his fashion editorials published in for e.g. Dirrty Glam Magazine and is now considered as one of the most exciting newcomers of 2010. CONTRIBUTORS
EGO34 by Cristian Di François Berthier Estefano & Mark Rabadán phone. +33 663697585 [email protected] [email protected] www.ego34.com www.francoisberthier.com editorial. EGO34 editorial. CHAN
Erica Fava Elena Rizza phone. +39 3924113094 phone. +39 3405127717 [email protected] www.elenarizza.com www.ericafava.it [email protected] editorial. THE ROOF IS ON FIRE editorial. SPACE DOLLS
Jesús Alonso Nataliya Peregudova fax + 34 915316980 www.pam.org.ua [email protected] [email protected] www.jesusalonsostudio.com editorial. SWEET ADDICTION editorial. FETISH
Caroline Anielewska & CRISTIAN DI ESTEFANO & MARK RABADÁN Irek Kamieniak [email protected] Cristian Di Estefano www.anielewska.com Fashion photographer is based in Barcelona, (1973) Cristian Di Stefano born in Mar del Plata, Buenos Aires, Argentina, has lived editorial. ONCE UPON A TIME in Barcelona for the past nine years. Having had experience across subjects including marketing, communications, hairdressing, graphic design and more, he now focuses on photography and art directing for different magazines and brands.
Mark Rabadán 22 year old Barcelona based photographer, Mark Rabadán has just finished his studies in photography. He received a scholarship for the next year and has just begun shooting fashion, but his work has already been featured in some national and international fashion/ art magazines.
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cover
editorial 02
team 03
contributors 04
summary 05
editorial 06 ISSUE 4 making off 22 new faces 24
SUMMARY editorial 26
editorial 44
emerging raw talents 60
editorial 64
talents fan club 74
talents fan club 78
editorial 82
editorial 96
gadgets 108
editorial 110
world fashion news 124
consolidated talents 128
back cover
Raw Talents Issue 05 Editorial
photography by Sergio Valente
Stylist Servizio Luca Termine @ www.arteproduction.it Make Up & Hair Francesca Angelone @ www.mks-milano.it Muse Pille Riin @ www.modelplusmilan.com Digital Retouch Pao&Pao Milano @ www.duepao.com www.2bemag.com
photography by Sergio Valente Glasses Prada by Luxottica Necklace Angelos Frentzos Skirt Delphine Murat
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Glasses Stella McCartney by Luxottica Dress A-Lab Milano Gloves Antonio Urzi Glasses Calvin Klein by Marchon Dress & Pants Ilaria Nistri
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Raw Talents Issue 05 Glasses Balenciaga by Safilo Dress A-Lab Milano
0412 2beMag Glasses Lozza by De Rigo www.2bemag.com Jacket & Trousers Byblos Top Galliano
RawRaw TalentsTalents IssueIssue 0513 Glasses Chopard by Safilo Knitwear Francesca Liberatore Dress Misuraca Belt GF Ferré Shoes Daniele Michetti
04 2beMag Glasses Gianfranco Ferré by Allison Dress Viola Romanini/Secco Dress Giallo Sara Lanzi Suit Archive Balizza
Raw Talents Issue 05 Glasses Kirk Originals Top Delphine Murat Skirt Vivienne Westwood Trousers Ilaria Nistri Boots & Belt GF Ferré
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Raw Talents Issue 05 Editorial
photography by Antoine Hudson
Total Look El Colmillo de Morsa Stylist Jordi Espino Make Up & Hair Marina Ramirez Muse Yulia @ www.trendmanagement.org ELCOLMILLODEMORSA photography by Antoine Hudson
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New Faces
LIVIA PILLMANN
hobbies Football, piano, likes to travel... How she was scouted in the Street by head booker of the mother agency Nationality : Hungary Date of birth : 1994.074.28 Age : 16 Measurements : 82-60-88
FACEMODEL / www.facemodel.hu
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MARK SZOCSICS hobbies Skiing & Snowboarding. How he was scouted at the beach of Balaton.
Nationality : Nagytilaj Date of birth : 1991 Age : 19 Measurements : chest 90 waist 76 height 188 cm
FACEMODEL / www.facemodel.hu
TRENDATTACK / www.trendattack.hu
Raw Talents Issue 05 Editorial
photography by Tania Alineri
Stylist Oscar Montes De Oca Make Up & Hair Style Griselle Marie Rosario Lafontaine Muse Heather @ www.musenyc.com 04 2beMag Raw Talents Issue 05 04 2beMag Dress H&M Earrings H&M
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Raw Talents Issue 05 04 2beMag Fur Coat Saint Wobil Dress Iodice Shoes Zara
Raw Talents Issue 05
04 2beMag Dress Custo Barcelona Sweater Top Shop Tights H&M Bracelet H&M
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Editorial
photography by Lara Ferri & Luca Nocera @ Photoreclame
Stylist Antonio Bardini Make Up & Hair Silvia Gerzeli Muse Carla @ www.boomtheagency.it 04 2beMag Lingerie Victoria’s Secret Jacket Helmut Lang
Raw Talents Issue 05 Black Bra La Perla Ruches Chemise Valentino Vintage Eres High Panties Smoking Band Helmut Lang Wolford Striped Hosery Hot Pants Pulp Black Suede Shoes Robert Clergerie Gloves Pulp Lace Gloves H&M Shoes Sonia Rikyel Braided Leather Whip Robert Clergerie
04 2beMag Dress Costume National Shoes Grimaldi e Giardina
Maxiwww.2bemag.com Pants Gai Mattiolo Jacket BZZ Accesories PIMKIE Ring Luxury Fashion Shoes Sonia Rikyel
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Body La Perla Skirt Hydra Jacket Gai Mattiolo Gorgera Pulp Shoes Platinum RawRaw TalentsTalents IssueIssue 0513 04 2beMag Chemise with Ruches KG363 Sweatshirt Valerj Pobega Shorts Adidas Socks Phillipe Matignon Sneakers Converse All Star 04 2beMag Collant Animallier Phillipe Matignon Mini Dress & Bolero BZZ Shoes Planisphere
Raincoat Rero Design
Raw Talents Issue 05 www.photoreclame.com Emerging Raw Talents
Kristian Aadnevik – a Norwegian fashion designer, After showcasing his collection at London fas- born and raised in Bergen, started of his career as a hion week, many were impressed, and sales of his fashion designer by hijacking his mother’s sewing clothes steadily increased over the years. machine while still a child. He’s sewing skills were Still based in the capital of England after all these apparent at an early age and after completing his years, Aadnevik considers London to be the best tailoring qualification in his home town, he was place for aspiring designers to start, young and accepted at the Royal College of Art in London to creative, and very different from Paris that is a bet- start a MA in 2000 as one of only few students. ter place for designers who already are established While still studying he won various design compe- in the industry. titions, one taking him to Japan, and being able to So what is Aadnevik`s design trademark? You could showcase his work at United Arrows department describe his fashion being; sexy, gloomy, opulent store in Tokyo. Kristian also worked as an assistant and smoothly glamorous. The collections are usua- to British designer Alexander McQueen. lly on the verge of couture, and his dresses have a After graduating Kristian was offered a position as dark edge and a slim cut silhouette using feathers, chief designer at French label Charles Jourdan, he leather, texture and embellishment with luxury fa- was enjoying the challenge but always kept the brics. dream alive about having his own brand one day. Sounds Familiar? Well Kristian himself admits that In 2006 his dream finally came through and he was his mentors Alexander McQueen and especially able to quit his design job and instead dedicate Donatella Versace has influenced him along his 100 percent of his time on his own brand. road to become a household name.
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Kristian Aadnevik’s last collection before his upcoming show at the 20th of September
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In 2008 Kristian was chosen as Donatella Versace’s new protégé in a Australian project where five establis- hed names,(Karl Lagerfeld, Paul Smith and Francisco Costa and Franca Sozzani were the other participants) selected one talented designer each to create a capsule collection for them. The collaboration with Donate- lla earned him critical acclaim and the respect of his mentor Versace, who has since continued to advise him and even helped him get further funding for his show in Milan. The last show in 2009 got fantastic praise in the press and the collection was high in demand. The same year, Kristian took a break from his personal work and accepted an offer from Roberto Cavalli to become senior designer for the brands main collection. Now after a year of new experiences and challenges Kristian Aadnevik has decided to finally get back to his own brand and will showcase a new collection at London fashion week the 20th of September. Will the Norwegian wonder child surprise us again? We are certainly sure of it!
RawRaw TalentsTalents IssueIssue 0563 Editorial
photography by Rajnai Akos
Fashion Editor Fazekas Endre Stylist Assistant Balint Sara Make Up Kokeny Judit Hair Kozma Norbert Muse Livia @ www.facemodel.hu
Horn Hanna Kocsis 04 2beMag Jacket Nora Sarman
04 2beMag Raw Talents Issue 05 Jacket & Lace Leggins Nora Sarman Shoes Anett Hajdu Keep Showroom
04 2beMag Raw Talents Issue 05 04 2beMag Raw Talents Issue 05 Carpet as Skirt Tunde Ujszaszi T-Shirt Hugo Boss
04 2beMag Raw Talents Issue 05 T-Shirt Terez Havancsak Keep Showroom Pants & Belt Endre Fazekas Shoes Julia Kaldy
04 2beMag Raw Talents Issue 05 04 2beMag Raw Talents Issue 05 Pants & Belts Endre Fazekas Shoes Julia Kaldy
04 2beMag Raw Talents Issue 05 04 2beMag Belt & Headpiece Phillipe Matignon Dress Annet Hajdu Keep Showroom
Raw Talents Issue 05 04 2beMag Raw Talents Issue 05 White Jersey Dresses Anna Kocsis Muslin Dress Dori Tomcsanyi Keep Showroom Coat Hugo Boss Hat Stylist’s own
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Talents Fan Club
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Raw Talents Issue 05 SHANNAN CLICK
Shannan Click – this gorgeous model was born the Shannan`s face has graced numerous covers 17th of November 1983 in San Dimas, California. and appeared in editorials in magazines like She was discovered by an agent while playing for e.g Vogue, Dazed and Confused, Flair and sports with her friends at Huntington Beach in Marie Claire photographed by some of the most California. Her debut in the modeling world came famous photographers in the world like: Patrick when she was chosen to be the face of the GUESS Demarchelier, Stephane Sednaoui, Steven Meisel, campaign in 2003. To celebrate her triumph with Steven Klein, Mert Alas and Marcus Piggott. GUESS, she traded her old ‘89 Honda Civic for a BMW 3 Series. About a year later she began her international runway career, walking for designers Eye colour Green like the ones of Alexander McQueen, Luella Bartley, Hair colour Blonde Miu Miu and Prada. Later on she also walked for Height 173 cm various blue chip names like Chanel, Yves Sant Bust 87 cm Laurent and Louis Vuitton. Waist 62 cm Shannan Click has been the face of numerous Hips 87 cm campaigns including Tommy Hilfiger, Longchamp, Agency Women Management Sportmax, Levi’s, Burberry, Dolce & Gabbana, Biotherm and Oysho. She has also walked for the Victoria`s Secret annual fashion show every year since 2008.
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The Icon of the month is none other than Ms. Erin up with the modeling agency of Kim Dawson. Erin Wasson. This Texan beauty with Irish heritage has Wasson entered a couple of modeling contests, been on the top of the game in the fashion world swept off the competition, and continued steadily for the past decade and she is not only known towards something that she never thought would for her prosperous modeling career but also for have been possible to make a career out of. her impeccable style and work as a stylist and a From that on Erin has appeared on numerous designer. covers like for e.g. the French, German, Spanish and Erin Wasson was born on the 20th of January in Australian Vogue, Flair, Numero, Allure, Esquire, Elle 1982 in Irving, Texas. Irving is also the city where and she has done the most important international she was brought up in and there she spent most fashion shows such as Armani, Balenciaga, Cavalli, of her adolescence practicing sports that usually Gucci and Karl Lagerfeldt. Furthermore she were considered as activities for boys. The North participated in the Victoria´s Secret Fashion Show American beauty has since continued feeding her in 2007. During her carrier she had the opportunity passion for sports and she still dedicates a lot of time to work with plenty renowned photographers like practicing and following different sports, especially the ones of Steven Meisel, Mario Testino, Peter basketball. Erin also loves different board sports Lindbergh, Patrick Demarchelier and Ellen Von such as surfing, snowboarding and skateboarding Unwerth. She has also starred in campaigns of (the later so much that she built a half pipe on her brands such as Gucci, Dolce Gabbana, Sportmax, backyard in L.A to be able to practice skating more Michael Kors, Rolex, Tiffany & Co, Levi’s, H&M and often). the Gap. Since year 2002 she has been the face of Like in countless other stories it wasn`t until in her the international makeup brand Maybelline. later adolescence when the beauty of Erin started In fall 2008 Erin Wasson appeared together with to turn heads and her father decided to sign her Justin Timberlake in a multimedia campaign for
04 2beMag his clothing brand called, William Rast. Featured in the campaign was a series of short films directed by Jonas Åkerlund where Wasson interpreted a girl named “Birdie” the girl of the dreams of Timberlake. The American model has also worked as a stylist during two seasons for Alexander Wang and in spring of 2008 she introduced her own line of jewelry called Lowluv. Furthermore Erin Wasson created a lot of buzz when she launched her womens wear collection - Erin Wasson x RVCA - a collaboration with surf and skate lifestyle brand RVCA. The line is available at leading department stores and boutiques worldwide. Erin owns a house in both Venice Beach and in New York, and usually keeps on pending between the east and the west coast.
By Emma Wikstrom
Raw Talents Issue 05
Editorial
photography by Nicholas Lafontaine
04 2beMag Fur Vest Quentin Veron Shoes John Galliano Suspenders Falke Stockings Wolford
Muse: Chan Stylist Marz Atashi Make up & hair Loriane Leger Stylist assistant Flor Fuertes Photo assistant Christopher Production & Digital BlindStudio® 04 2beMag Raw Talents Issue 05 04 2beMag Fur Coat Quentin Veron Elastic Belt Zara Stockings Pierre Hardy
Raw Talents Issue 05 04 2beMag Silk blouse with fur edge Quentin Veron Lingerie Erès Stockings Pierre Hardy
Raw Talents Issue 05 Body Wolford Fur Sleeve Quentin Veron Leather Gloves Diesel
04 2beMag Raw Talents Issue 05 04 2beMag Fur Weistcoat Christian Blanken Silk Bra Les Jupons de Tess
Raw Talents Issue 05 0494 2beMag Fur Bag Quentin Veron Shoes John Galliano
Raw Talents Issue 05 04 2beMag www.francoisberthier.com Gadget World
NEW IPOD NANO The tiny, 1.54” touchscreen iPod Nano is 46% smaller and 42% lighter than its predecessor, and scarcely larger than the new iPod Shuffle. It has hard volume buttons, Voiceover (with 29 languages), FM radio, NIke+ support, and a pedometer, and Apple’s saying it has 24 hour battery life. There’s a clip, too, so you can attach it right to your clothes. It comes in the same four colors as the new Shuffle, as well as graphite red and a Global Fund-sponsored red. $149 for 8GB; $179 for the 16GB version.
Besides a series of new features and sleek new design, it can also serve as a watch, Steve Jobs joked at Wednesday’s Apple event introducing the newest iPods. “One of the members of our Board of Directors is going to use it as a watch,” Jobs said.
And it may not be such a far-fetched idea with the tiny new design, a wristband and the Nano’s clock functionality.
XWAVE FOR IPHONE Until humans evolve huge brains like the Talosians, it seems we’ll have to rely electronic headwear to allow us to control devices with our brainwaves – electronic headwear like the XWave from California-based company PLX Devices. The XWave is the first brainwave interface accessory for the iPhone/iPod touch/iPad that is worn over the head like a pair of headphones. Unfortunately, the device won’t allow you to scroll through playlists or select a contact to call with the power of your mind. Rather, like the Star Wars Force Trainer, it detects your attention and meditation levels for use in games and getting the old gray matter into shape.
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TRON LEGACY Disney released a sneak peek of Tron Legacy to the masses, and stuffed in between a few old scenes are new moments to get excited about.
press to play VIDEO
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100% WAIRLESS TV Wireless power has gone from lab prototype to working product in a little over 18 months, and Haier stuck MIT’s WiTricity into a TV along with WHDI wireless video for complete wirelessness. Complete. Wire- less. Ness.
Sure, there’s a big power unit on the wall, radiating (totally harmless) RF into the back of the TV, which has a coil inside to receive the juice. It only delivers full strength if it’s parallel, so you have to plan ahead and somehow setup the TV in front of the wall that has the power modu- le. Because of all the hocus pocus, the TV itself is a chunkster, and that power transmitter is no slim jim either.
Raw Talents Issue 109 World Fashion News
Lanvin Partnering with H&M
Turkish blog Zet Fashion won the coveted press to play right to broadcast the new Lanvin for VIDEO H&M Trailer. (Yet more proof that Turkey is having a big, big moment.) Head over to see Leigh Lezark serve Alber Elbaz tea in the new spot (though, suffice it to say, MisShape tea service not included with actual H&M purchase).
more info www.hm.com
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Burberry Names Manley Chief Marketing Officer Burberry has promoted Sarah Manley to senior vice president of marketing and communications, a new position within the company. Manley, a veteran of the British fashion house since 2001, served as SVP of public relations and communications for the last two years. In this new role, Manley will oversee all commercial aspects of global marketing, advertising, fashion and business PR, events, and internal communication. Manley’s position is effective immediately and she reports to Burberry chief executive officer Angela Ahrendts. Prior to Burberry, Manley spent six years at Polo Ralph Lauren and four years at Yves Saint Laurent working in marketing, media, and PR.
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DG Dressing Messi and Clothing Chelsea
Dolce&Gabbana have upped the ante in their drive to become the most connected fashion brand to global football; inking a deal to dress the current English champions Chelsea, as well as the man many rate as the planet’s best player, Lionel Messi. The dynamic Italian duo announced this week that they will create the formal suits of the Chelsea Football Club. “We are big football fans, for us it means healthy competition, intense passion and great discipline. Football players are style icons both on and off the pitch,” Domenico Dolce and Stefano Gabbana added in the release.
VERSACE NEW ATELIER Let us present the new Atelier Collection 2010 by Versace.
Raw Talents Issue 125 Discovering Raw Talents
photography by Sebastián Troncoso
INTERVIEW WITH GORI DE PALMA
Your latest collection Rat Scabies was showed OFF Everything arises from my own imagination, but I admit Cibeles in Madrid for first time. How did it feel and why being drawn to certain aspects of the feminine nature, did you decide to do it now? such as femininity with a strong weight on sexuality, Well we did present our collection in Barcelona a couple eroticism, sensuality. What also inspires me are certain of weeks ago, but that was only for the press. So I decided musical movements such as new wave, punk, post punk. to come to Madrid because it´s been an objective of My favorite motto is “action generates inspiration”. mine for a long time now. Yesterday Barcelona, today Madrid and tomorrow Berlin, or whatever it will be, Did you always want to become a designer? I prefer to enjoy the road, rather than to reach any No, I just came to the realization recently; before particular goal. fashion design I started off by doing naval construction, repairing motorcycles and classic automobiles. How would you describe your artistic style? How has Therefore I can admit that more than fashion itself, I´m this style developed over time? intrigued by creation, reconstruction, treating materials Gori de Palma revolves around values of liberty, and the satisfaction of a work well done. Those are the transgression and everything that distances itself from main values that I´ve always cherished. what is defined as purely conventional. I don´t have a concrete source of inspiration. Raw Talents Issue 05 Do you have a target audience for your collections? Saint Laurent that have transcended their own I prefer to avoid the formal path and I´m always striving personality, or Miguel Adrover, for his humanization of to create new challenges and I constantly challenge fashion. In a global way I admire all those independent myself to overcome my own bad habits and prejudices. designers that manage to live out season after season, surviving collection after collection. If you could choose any person in the world that you could design an outfit for, who would that be? What are you most proud of professionally? Patti Smith I feel proud of having had the opportunity to meet very special people, friends, collaborators, because without Which designers or artists do you admire? them I wouldn’t be where I am today. All these people Musically I admire everything that has to do with Nick have made the path more bearable, and on many Cave, or the darkest “new wave”, the music scene in occasions a source of joy. Berlin in the 80´s with Einsturzende Neubauten and Lydia Lunch. Creatively I admire the Italian cinema by What would be your dream project? Fellini and Pasolini and the surreal ideas of Lynch or I guess a dream project would be one that allowed me to Jodorowsky with Buñuel and the sexuality of Fassbinder, combine all my passions, cinema, fashion, motorcycles, W Borowczyk or B. Schroeder. And speaking about architecture even if they don’t have anything to do with fashion, I admire designers like Mr. each other.
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Describe your philosophy about the art of fashion. I don´t think fashion design can be considered as art, even though it implicates esthetic, emotional and cultural dimensions just as art does. But that doesn´t transform fashion to art for one very simple reason: art is made to please the eye, while fashion design really is created to cover function and necessity.
What advice do you have for a young person who strives to be a fashion designer? The anxiety of personal exceedance, the work, consistency and to confide in other professionals is habits that will help you to establish yourself as a designer. And of course, to find your own way to express yourself, and to find a personal style that will permit you to transform a garment into a dream.
Thanks Gori de Palma & Sebastián Troncoso If you want to know more about Gori de Palma’s work visiti www.goridepalma.com
Raw Talents Issue 05 Consolidated Talents
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Raw Talents Issue 129 Brian Donnelly aka KAWS
This month’s consolidated talent is the one and only Brian Donnelly aka KAWS, well known in the modern art/ street art community. He began his career as a gra- ffiti artist when still in high school, graffiti-bombing trains, walls, and billboards but has since then moved on working as a fine arts painter, illustrator, graphic designer, sculptor, toymaker, and product designer. KAWS was born 1974 in New Jersey, later moving to New York City in the 1990s. It was in New York where he started subverting imagery on billboards, bus shel- ters and phone booth advertisements. These hits were so skillfully executed—brushstrokes are never apparent in a KAWS painting—that often no one could distin- g u i s h t h e a r t i s t ’ s w o r k f r o m t h e o r i g i n a l a d v e r t i s e m e n t . The reworked advertisements were at first left alone, lasting for up to several months, but as KAWS’ popu- larity skyrocketed, the ads became increasingly sought after. Brian Donnelly has been compared to Jean-Michel Bas- quiat and Keith Haring, both of whom straddled the di- vide between street and institutional art. But Donnelly has by now arguably surpassed them with his one-man empire.
130 2beMag Brian Donnelly aka KAWS
Spongebob Squarepants drawn in KAWS’ signature style
His street-born cartoonish graphics—specifically spermatozoa-shaped figures with x-ed out eyes—have achieved a sub cultural iconography. He has applied this KAWS signature to his street art, a clothing line, toys and sculptures, and countless co-branding ventures with labels like A Bathing Ape and Marc Jacobs, Levi’s, Nike and Vans. In the late 90s, KAWS began to design and produce limited edition vinyl toys, an instant hit with the global art toy-collecting com- munity, especially in Japan, where this genre is well respected and widespread. To sell all the KAWS products KAWS opened a dazzling Masamichi Katayama–designed store in Tokyo in 2006 called OriginalFake. Are there artist that have inspired this genius? KAWS himself counts pop artist like Claes Oldenburg, Tom Wesselmann, Haruki Murakami and Jeff Koons as some of his main inspirations.
Lindsey Lohan X KAWS X Complex Magazine
Raw Talents Issue 131 KAWS figures
Through all of his projects, KAWS has successfully blurred the line between fine art and mass-produced merchandise. He uses his products to allow his imagery to infiltrate a larger audience than that of the fine art world. His most recent collaboration was with a clothing brand was with Comme des Garçons. As of August 2010, it is reported that Kaws has designed a limited edition bottle for Dos Equis, a Mexican beer brand. The bottle is slated for release in Mexico in early September 2010.
116132 2beMag Original Fake X New Era
Pinchito
Original Fake X Levi’s Original Fake X Visvim
Original Fake is a Japanese fashion label. Started by Kaws as a frequent collaborator, the brand is one of only a few foreign started fashion labels to find success in the burgeoning Japanese fashion industry. The brand, relatively new to the fashion industry offers a new take on the street fashion style that has become so popular in recent years throug- hout Japan. The Original Fake label is a combination of various different products that combines a number of different aspects of Japanese and western street fashion, with t-shirt design, sneakers, jeans, socks, chairs, mats, sunglasses, and nume- rous other street wear products produced each year in the Autumn and Spring collections. The theme throughout most collections is an eye for classic designs mixed with modern images of cartoon-like, Japanese inspired graphics and logos.
Raw Talents Issue 133