გዤćġŚ Nestlé in China
გዤćġŚ Nestlé in China
ϝԍ Table of Contents
ؽѷ뺮Ծ֗Š˶˟ŀƜ Nutrition, Health and Wellness
გዤćġŚ Nestlé in China
Շҝդǃ͍Ҳ Creating Shared Value
ȉмȞײȞ Brands and Products გዤćġŚ
Šࠕڐƥ ĻŘӍĴŞȝŖϵɘĀ֣מგዤĄġŚęՏθȞߺն Ă뻟َƺǘؽѷ뺮Ծ֗Š˶˟ŀ şŪưʽ͔ħмȞ뺯 Ɯ뺯გዤȔѣćϾˡӪЙབ뻟м Ȟవࣧਿɳؽѷ뺮ġƳŭؽѷ뺮 გዤńĄĂċŘĉħǕĀȔѣ뻟 ऋॡ뺮ߺն뺮ư뺮ЬȞ뺮ܳ ȱķȶ˸ĉƷ뻟ਯȺĄşǕŞ ĩŘӍ оǩڐպଓ뺮ߺůnj뺮Ծؘ֗Ɠ뺮ɋԑ ĉƷ뻟ऒȶʗˡ ࡋ뺯וୌˀ뺮૾ˀθȞŘӍʗˡԑߺDž뻟 ˴ʕĀNJ͔ ŪŘĘǰƍصȺġǨܽߊĀмȞ ࠕ ǕƋ८ȝˋęŝॏგዤćϾĀמąǕŞ͔ŀм뺯გዤġŚĄ ş뺮ŀмŠœܽĂɆ͔ĀȔѣ뻟 ˡӪƜƛ뻟ŘӍħϥ͎͗͠ࣂџ ɩϥ͗͠ǛıŠƱ୲뺯 Ι뺮ؽѷŠȫƽθȞǨƙŜĀܺͣ Š້ଣ뺯 ąგዤȞΙƥʌ뻟გዤȔѣńפ ȉƖƖǒ뺮༽˟ʥ뺮ݮᰅӚӐą ʸѺਙȱͷ뻟Ř͟Ӗϥ͗͠Ţ ؽѷ뺮Ծ֗ŠǕŞˍĀ̀̂뺯
გዤұƱ뻟ȔѣđȌīǥʿŪβ뻟 ҡĝףʁӍ̬ؽǨćĀܕκ݉ħ Շҝ͍Ҳ뻟̣Շҝդǃ͍Ҳ뺯გ ዤȔѣǰDŽȮࣔॵėԑࢴĀƽм Շҝդǃ͍Ҳ̝ک˄ˡ࠶ϯȗ뻟 ᆉϽćмˡ࠶ĀͨċցΆ뺯קʅ ƶǚ뻟გዤנćࣔˡʅࠒնच ƋȆŞࣔеŠȠȱˌɠ뻟ʙĿę Šж̰뻟ъՎۋাڐʔƄခĀ ࣔе͎ƬʅࠒնĀмʔŠΙʔ뻟 ٣͔뺮ƍͳ͔ʽՏ뻟ܪˋж̰ࣔе ćဩ̰ȆŞǁşĀǜĴ뻟ģ ąθȞʅնĀळǭȉȫƽ뺯̝ک
გዤَƺǘࣉŢȆŞϥ͗͠Ţؽ ѷ뺮Ծ֗ŘӍˍĀ̀̂뻟͎ࣂ ȠˆĀмȞ뺯ħˤ뻟გዤćġŚ ŪӐą˗ċࠕşġķŠĂċθȞ ȫƽࠕތԻ뻟œȍʞǘĘʄ뺮Ѐ ҷ뺮ʁᅚŠదɠ뺯ĕȏƯઓĄგ Ūˌœ뻟غዤƽЎࠕşȅࣽĀȶđ
2 Nestlé in China
Nestlé is one of the largest Chinese consumer demand and most respected food for nutrition, health and flavor. and beverage companies in For this purpose, Nestlé China China. It has a diverse portfolio has set up four R&D centers in of products including infant Shanghai, Beijing, Dongguan nutrition, adult and senior and Xiamen and a food safety nutrition, coffee, confectionery, institute in Beijing. These culinary products, ice cream, centers are integrated into bottled water, breakfast cereals, Nestlé’s global R&D network pet care, etc. Over 90% of and ensure that the products the products sold in China are offered on the Chinese market manufactured locally. can benefit from the latest advances in technology, research In addition to the Nestlé brand, and development. Nestlé also has formed joint venture partnerships with Totole, Nestlé is a people-oriented Hsu Fu Chi and Yinlu, meeting company which respects and consumer needs for nutrition, values the talents, expertise and health and local taste. cultural diversity of its 50,000 employees in the Greater China Nestlé believes that to be Region. successful in the long term, it needs to create value for With this brochure in hand, both its shareholders and we hope you will gain a better the communities in which it understanding of Nestlé operates. This Creating Shared activities in China and an Value principle guides all Nestlé appreciation of our commitment business activities in the Greater and dedication to provide China Region, including raw consumers a vast choice of materials sourcing. To this end, quality, nutritious and safe food. Nestlé is working hand in hand with local farming communities and authorities to develop capabilities in, among various categories, fresh milk and coffee.
Nestlé is committed to providing specific products to meet
3 ؽѷ뺮Ծ֗Š˶˟ŀƜ
Nutrition, Health and Wellness
გዤĄϝǡƽЎŖęĀθȞߺնȔѣ뻟ģĄϗԭَƺǘؽ ǨĈŚŝŠٯѷ뺮Ծ֗Š˶˟ŀƜĀșʆʠϵࢨˡ뻟ćǴ ŞҡĝĈˡӪ뻟шĈ оǩ˴ʕ뻟ć ĠċŚŝӚĈ Ġŝʕ뺯
გዤĀШբĄʙĿؽѷ뺮Ծ֗Š˶˟ŀƜ͎ϥ͗͠Āŀ Ɯnjː뺯Ȕѣَƺǘħϥ͎͗͠ࣂԾ֗ſĀмȞ뻟ƲĴ ʠθȞڇƲՌॅƔœǃ뺯ǘؘƓŠࠕş뻟გዤᥫՠă፬ ŠߺնՇĥ뺯 Nestlé is the world largest food and beverage company and is committed to enhancing people’s lives by offering tastier and healthier food and beverage choices at all stages of life and at all times of the day. Nestlé operates 440 factories in 80 countries and employs 339,000 people in almost every country and region.
Nestlé’s ambition is to enhance the quality of consumer’s lives through nutrition, health and wellness. Based on Science, Research and Development, Nestlé permanently innovates its portfolio to build healthier and happier generations.
ؽѷ뺮Ծ֗Š˶˟ŀƜ
џΙθȞ뻟ſČŀƜ Good Food, Good Life
გዤΞħ뻟џΙθȞŠؽѷĄſ ČŀƜ뺮Ծ֗Š˶˟Ā֮Ǖ뺯Ȃ ĆƢƆǾ뻲 ?Ьؽѷ͍Ҳʌ Did you know˓פˤ뻟გዤмȞ ٣ŖęܪńͩȶмȞĀˍ뺮֜К뺮̞̕ გዤшĈϝǡθȞDŽˡġ ŠƶϔDž뺯ɭĎDZǒŠǃɩuu Āࠕşȅࣽ ̞ಗ ǩؘƓ ŝŠʗˡʕǟĉ˴뺮 ċໆؘƓ ҘșʆĀ ċࠕşġڃġķŠތĕƷĄſČŀƜĀŬȢʭ་뺯 ࠕ ķ뺯გዤࠕތġķʞǘวՂ໘ธ뺯 From its foundations, Nestlé ęĀࠕşȅࣽж̰ŏგዤqџΙ θȞ ſČŀƜrĀܺ뻟̹გዤ has recognized that good food īŘ̰φũşŜԵĈؽѷ͍Ҳ Ĉ and nutrition are essential to ॼǻɆԾ֗ĀмȞ뺯 life, health and well-being. In The “Good Food, Good Life” addition to nutritional values, promise is backed up by the Nestlé food products must offer research and development network appetite appeal, good taste and - the largest among food companies convenience to lead to pleasure - employing 5,000 people in 3 and enjoyment… the essence of Research Centers for food & nutrition, and 31 Product Technology Good Life. Centers and R&D Centers.
6 Nutrition, Health and Wellness
Good Food, Good Life
7 ؽѷ뺮Ծ֗Š˶˟ŀƜ
ᑫϙგዤ Henri Nestlé
ĆƢƆǾ뻲 Did you know?
Ҥϯგዤćƽșʆ˦ ċŚŝũ ˡӪ뻟ȚŮĈćġŚ뻟ȔѣĀȞ 0GUVNß ƻཥŪąȆŞГҶ뻟̣qგײ ዤr뺯
Although Nestlé is present in over 200 countries, China is the only country where the brand name “Nestlé” has been translated into the local language გዤ (quechao).
ᣏėڦĀő۷ĻŘ֣מგዤ ŭĀวՂ뺯 ŭ뻟ᑫϙ გዤ ϵŀ߁ϵşdžąșʆljĂƞɳ θȞuuѬӼ뻟ຎݡąաŝ ǔǔŜŀă΅뻟Țߙȶؽѷăݙ ĀɳĀŀЄ뺯
The origins of Nestlé date back to 1866 in Switzerland. In 1867, Henri Nestlé developed a pioneering cereal-based milk food and invented the world’s first infant cereal, saving the life of a neighbor’s child.
8 Nutrition, Health and Wellness
ᑫϙგዤăّᄭୟȔѣĀǩϹ뺮 ԅԶ뺮ljĂЃɳθȞŠŚٗNJ ͔뻟ŴģħȔѣĀǂቍNJ͔ͩɍ ąăĻͱ݀ĀȗЯŠ͍Ҳҍ뻭Ӫ ǰ뺮Ɯ뺮̂Ƣ뺮ũǽĀΥά뻟 ŘӍŢŴĉŠࡋŚNJ͔Āऒȶ뺯
Henri Nestlé gave the company ĆƢƆǾ뻲 his name, a logo, its first infant- Did you know? food product and its international culture. He also embodied ʅ NJ ġ 0GUVNé ĀϹǚNjΥĄqࣀ 뺮وmany of attitudes and values ዤr뻟ŇŇࣀዤճŏȫƽ뺮ѽ ı뺮ĐƔŠؽѷ뺯ĕǢŪħგዤي that will define Nestlé corporate Āǰٗʭ་뺯ײculture: pragmatism, flexibility, Ȟ willingness to learn, an open The Chinese characters გዤ (quechao) mind and respect for other which literally mean “bird nest” people and cultures. now form the brand name under which Nestlé is operating in China. The bird nest symbolizes security, warmth, mother care, nature and nutrition.
9 გዤćġŚ
Nestlé in China
გዤĄġŚǰDŽϑொũǽ؈ॸƥŶ뻟ljĂ࣪ĎϾΫѺĀ ŚθȞࢨˡƥĂ뺯ǁĿ˦ ŭĀş뻟გዤǢǁͣͣાɍ 뺯ײȆŞǁ뻟ŪħЙɩϥ͗͠ǛıĀθȞȞ
გዤćġŚĀˡӪవࣧąȮࣔॵėԑࢴĀƽмˡ࠶ϯȗ٣ К뻟ǜĴńœȍćĘʄ뺮Ѐҷ뺮ʁᅚŠదɠѳӐąࠕşġķ뻟 Ԩʌ뻟ćЀҷńŪӐąგዤθȞȫƽࠕތԻ뺯ĕȏġķħ გዤƽЎࠕşȅࣽĀĂˌœ뻟˄ʙĿŠŚʭęƓ뻟ࠕތǨ გዤũşŜʸȆŞϥ͗̀̂͠ĀƬȞΙ뻟̝کӷݧʸǟĎ ƬؽѷŠȫƽĀθȞ뺯
გዤćŚʭŜߊĀмȞġ뻟 ŘĘचůŚʭʅࠒն뻟ć Śʭࠕş˄ŀм뺯ćʅࠒնࣂˆƶǚ뻟გዤůąȔѣć șʆȺ̋ŞƶĀqՇҝդǃ͍ҲrŖމǰၿ뻟̣ȉࣔеˢ ж̰뻟ъՎ͎ƬڐŠۋǙιƆ뻟ħࣔе͎ࣂы͗Āাˈ ĕȏנƺĀ͍ϜʵڌмȞĀΙʔŠмʔ뻟ǜĴ뻟ŘԵĈത եʅࠒնмȞ뻟̝චܽɢ뺯ĕƶǚĀƪċ۬ՏૼŔĄБ ٕĀѬҡӚѳ뻟ŘӍćԁتΝ뺮ͫʁၽɞŠʭఁֿˊ ᑃDžŞҡĀऋॡֻϝ뺯ޏϓ
оǩ˴ʕ뺯ħą͟Ӗ יგዤϝǡćŚʭĈ ŝʕ뻟Ĉ ϥ͗͠ŢǕŞˍмȞĀ̀̂뻟გዤńȉƖƖǒ뺮ݮᰅ뺮 ӚąʸѺȔѣ뺯غʥ˟༽ Nestlé was one of the first international food More than 90% of the products sold in China companies to come and invest in China after have been developed and manufactured the reform and opening policy. After 30 years of domestically. Under its “Creating Shared development, Nestlé is deeply integrated into Value” program, Nestlé engages with Chinese the Chinese economy and is one of Chinese farmers, offering free training to improve consumers’ favorite brands. production yield and quality and sourcing products directly at fair and guaranteed Nestlé’s business in China covers the entire prices. This approach has resulted in the value chain from farm to table, supported establishment of milk districts in Shuangcheng by four Research and Development centers (Heilongjiang), Laixi (Shandong) and Hulunbeir in Shanghai, Beijing, Dongguan and Xiamen (Inner Mongolia) as well as the coffee programs and a food safety research institute in Beijing. in Pu’er (Yunnan). Those centers are part of Nestlé’s global R&D network and cooperate closely with many So far, Nestlé has set up 33 factories and national universities and research institutes employs about 50,000 people in China. It to ensure that Nestlé develops high quality, has also formed Joint Ventures with leading nutritious and safe products in line with local Chinese brands (such as Totole, Yinlu, Hsu consumer needs. Fu Chi) to better meet the demand for local products. გዤćġŚ
ࣉŢġŚ̤ɁĀмȞࠕş Research and Development in China
გዤćġŚĈ˗ċࠕşġķ뻟œ Ęʄࠕşġķ దɠࠕşġķ ȍѳćĘʄ뺮Ѐҷ뺮ʁᅚŠదɠ뺯 ʞǘƖƖǒмˡԽҡĀĘʄࠕş దɠࠕşġķʞǘგዤćϾĀԨ ǜĴćЀҷńŪӐąგዤθȞȫ ġķʗͩǘᏎмȞ뻟ŘӍߺ ĂċʸѺਙݮᰅŀмԽҡƥʭ뻟 Ի뺯̋ĶĄგዤƽЎࠕş նƯͷՖĀࠕşŠж̰뺯˽ġķ ݮᰅĀभķмȞɓŀѬŠԗɲ༅ތƽࠕ ũş뻟 ĝĄπ˩ʸϝǡؽѷԾ֗ӡόڐĀ̉ٮŪˌœ뻟ቍćũ ƽǚϩȉą۲நغȅࣽĀȶđ ȖЙˆůėϿĠȺ̋ ĀмȞ뺯దɠࠕşġķħж̰ݮڐ˽ŠՇĥ뺯 ˄ȝތŘؘƓħໆĀࠕ Śŝ뺯 ᰅĀǥʿşᙺǭąໆ뺯 Ѐҷࠕşġķ Ѐҷࠕşġķȝໆؘࠕ뺮ؽѷ ʁᅚࠕşġķ ġćĂċ ʁᅚࠕşġķѳć༽˟ʥԽҡʭ뻟מȉԾ֗ŠмȞũş តĪ뻟ȮƦȀŨՇĥĀϳቁ뺯ȶ ʗͩǘưŠܳቤмȞ뺯༽˟ žؘࠕʠੜ̞ಗθȞŠؽѷŢϥ ʥĄġŚʠϵĀư৺žŀмԅ뺯 뺯ǜĴ̬ůƍͳ ʁᅚࠕşġķħ༽˟ʥĀǥʿԾژԾ֗Ā̊͗͠ Ƌь뻟şஔġŚ̙ՖθࠒԜ ֗şşஔąȶđǟů뺯ڐ նćмȞġĀؽѷǟů뺯
12 Nestlé in China
Nestlé has four R&D Centers in modern science and techniques was set up in the Hsu Fu Chi Shanghai, Beijing, Dongguan and to assess the impact of food park focusing on candy and ice- Xiamen as well as a food safety and nutrition on the health of cream. It plays an important role research institute in Beijing. Chinese consumers. in the long-term development These institutions are important of Hsu Fu Chi, China’s leading parts of Nestlé’s global R&D Shanghai R&D Center confectionery manufacturer. network aiming at conducting The Shanghai R&D Center science-based research and located in Totole industrial park is Xiamen R&D Center innovation. focused on culinary products and The Xiamen R&D Center, beverage systems. This center is located in Yinlu industrial park, Beijing R&D Center fully involved in the development focuses on Yinlu core products - The Beijing R&D Center gathers of chicken bouillon and has peanut milk and congee – which three expertises on basic developed several technologies are valued for their nutrition scientific research, nutrition that have been successfully and health properties. The and health and products exported. Xiamen R&D Center laid a solid development under the same foundation to support Yinlu’s roof to boost innovation pace. Dongguan R&D Center long-term development. Besides, the center uses The Dongguan R&D Center
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ʕˡѳੌ Industrial Facilities
Շҝդǃ͍ҲĄგዤᆰ౼ĀˡӪ “Creating Shared Value” is factories and employs about 뺯ƄΡćͬċŚŝ̬ؽ뻟 the business guidelines under 50,000 people in the Greaterקϱ֢ʅ გዤĝЏʬાɍȆŞǁ뻟ࣉŢ which Nestlé operates. Under China Region. All over the world, ȆŞϥ͗͠Ā̀̂뻟ũşŀмџ these guidelines, Nestlé aims Nestlé factories follow the same Ι뺮ȫƽ뺮ؽѷ뺮ſĀθȞ뺯 to be integrated into the local construction, technology, quality economy by developing and and environmental standards გዤćġŚӚ producing quality, safe, nutritious and adhere to the global קǕŏĕƟĀʅ ӐąĢŹĀŀмŠȀʕĩƺ뻟Ů and tasty food to meet the local “Nestlé Continuous Excellence” đʳɫϿĻ뻟̹ůǕŞʅࠒն뻟 consumer needs. improvement program. ćȆŞŀм˄ܽߊ뺯ƧƎ뻟გዤ ,оǩ In line with these guidelines יćϾǢĈŝʕŠ ˴ʕ뺯გዤćġŚĀʕȉćș Nestlé has set up its own ʆȺ̋ŞƶĀʕĂƟ뻟ߴचů production and processing 뺮 capacity in China. WheneverڐąȠǜĀ뺮ӚĄŖƬĀ Ιʔ뺮ց̝ԶѤ뻟˄ʙĿqგዤ possible, Nestlé uses local raw .뻟ვ materials to produce locally͎גφඡɿrֻϝ뻟ă̰ ʕĀnjː뺯 Nestlé today operates 33
14 Nestlé in China
გዤęġϾҡࠕşġķӍмˡŞ Nestlé Greater China R&D and Industrial Base
გዤęġϾҡࠕşġķ Nestlé Greater China R&D Centers
ʕײგዤӍȺŴȞ Nestlé Greater China Plants
15 გዤćġŚ
ĉƷş Talent Development
გዤęġϾҡăّĄĂċшĈ۶ Nestlé Greater China is not only beverage company, Nestlé’s ĀęȔѣ뻟ńĄĂċŘĉ a large company integrating scope of activities is veryײĠȞ ħǕĀȔѣ뺯გዤȱķȶ˸Ʒѝ a wide range of brands; it is international and broad, providing a people-oriented company a unique setting for professional וĩ뻟ऒȶ˴ʕĀNJ͔ڐŠʗˡ ࡋ뻟ħ˴ʕĀş͎ࣂęʔĀা which nurtures the talents, development. Nestlé provides r expertise and cultural diversity a rich multi-culture workۋ뺯Ⱥġ뻟qგዤϯȗ͠াۋ rĄგ of its employees through environment where employeesۋŠqგዤƬ͆ϯȗ͠া ዤġŚࣉŢŚʭ˴ʕĀş̀̂ comprehensive training are privileged to work as part of .programs.” Nestlé Executive a global team פӛԙ뺯ۋʔǻ̑ǭĀʠ֢ƺা ˤƥʌ뻟გዤƲŭĝĜ˞৬˴ʕ Training” and “Nestlé Senior ġķ뻟 Managers Training” areۋวՂɽˌĀা֣מėგዤ ŘӍŚٗĂȹĀęƓˈɩͨƞা leadership training courses 뺯 tailored to the development ofۋ the Chinese employees. Every ǟħșʆŖęĀθȞߺնȔѣ뻟 year, Nestlé in the Greater გዤĀˡӪʭ̗π˩Й뻟̬ؽŞ China Region sends several žģπ˩Ġ뻟ĕħ˴ʕĀܡˡş employees to train in Switzerland -͎ࣂąīĐћযĀƯқ뻟ģħ headquarters as well as in world ĎĢăǜŚŝ뻟шĈăǜNJ͔Ӻ class universities. բĀ˴ʕĂőʕǟ뻟դǜɘϳ͎ ࣂąƯĜ뺯 As the world’s largest food and
16 Nestlé in China
17 გዤćġŚ
ш̺ƍͳġŚ Embracing Modern China
ŭЀҷৎ̬ĜӍ ŭĘ China’s modern success was New Olympics, let’s draw it ʄșűĜĄƍͳġŚŪβĀƪċ thrust into the international together”. ճ뺯გዤͣƗĢ৾ħĕƪę spotlight when it hosted the Ĝ͎ࣂж̰뺯 2008 Olympic Games in Beijing In June 2001, at the invitation and the 2010 World Expo in of Nestlé, a delegation of six 뻟გዤġŚԓʸդн֣ Shanghai. Nestlé is proud to children visited the Olympicحŭ ѩqĥЀҷ뻟 have supported these two Museum in Lausanne as wellڏġƽŚɺʕࢽ뻟 ĥৎ̬뻟ęŝĂőĎ༚rĀǂ events. as Nestlé headquarters, a few ʚƜƛ뻟ħЀҷਁѩq ŭৎ kilometers away on the shores ̬ĜrउLJՎࠜ뺯 In early 2001, Nestlé China of the Lake Geneva. and its employees supported ć ŭ ʃ뻟ύԣǩͨࢮɳ the Beijing Olympic bid and ŪĀͳȪ֣ćგዤɑĪǡ joined forces with the Nationalغٿ ϰวՂਲ਼ɝ뺯ŴĶϩҍą໘ธĀ Committee of Children’s Affairs ৎ̬űˀࢰŠūʭေܯᔚĀგዤ (NCCA) to co-organise an event ,Śٗɽˌ뺯 under the theme “New Beijing
18 Nestlé in China
ŘqΆĩց̝rħǂቍ뻟qΝ̤ ȉ্ࣅȠʪʸrħǂʚĀวՂࢰ뻟 Ą ĘʄșűĜŖɶɠĀŚ ŝࢰƥĂ뺯გዤćˤФąĥĘ ̤ĀqგዤџƜnjrց̝ӌ뺯
გዤĂᆉǂ˚Άnjց̝뺯Ęʄ̤ Ի뺮ތşࠕآ͵ࢽ뺮Ęʄ࿆ʁ͵ გዤȔѣߺůnjĈՄȔѣͳȪӍ מĎĢ ǨŇƓĀ̅ŀĶģࣙ ćĕƀ뻟ũąŀƛĈٚĀΆnj ӛԙ뺯آ͵ց̝
Nestlé participated in the Shanghai 2010 World Expo Swiss Pavilion, one of the most popular national pavilions. In line with the pavilion theme of “urban- rural interaction” and the prin- ciple of “energy conservation and environmental protection”, Nestlé launched its new eco- shape bottle of Nestlé Pure Life.
A long time advocate of water conservation, Nestlé conducted an educational course designed to promote water saving which was carried out and attended by representatives of the Shanghai Education Commission, Shang- hai Pudong Institute of Education Development and Nestlé Waters, as well as teachers and students from 18 primary schools.
19 გዤćġŚ
ۗʹٿგዤԾ֗ɳ The Nestlé Healthy Kids Program
ؽѷăݙŠؽѷ˫ೠǢǁŪħƽ Malnutrition and nutritional In 2010, Nestlé cooperated with Ϳ뻟̖ imbalance is a global and the Chinese Nutrition SocietyסކșʆǨǚࡥĀĂċҫ ġ뺯ħˤ뻟გዤ complex challenge, especially for (CNS) to launch the “ChineseٿȍĄćƓɳ ǘ ŭȖŜąqგዤԾ֗ɳ children. Nestlé has launched the Children’s Nutrition and Health ƽЎʹۗr뻟ć ψ ξɳ “Nestlé Healthy Kids Program” Education Program - Nestléٿ .”ġ͎ȖЙؽѷԾ֗뺮ߴೠߺ in 2009, to significantly improve Healthy Kids Global Programٿ జੴ뺯 nutrition, health and wellness Working with experts fromآθŠɆ of children aged 6-12 years by CNS and from the Institute ĜŠ promoting nutritional health, of Nutrition and Food SafetyףͿģǜƟԪćǘ̎ǘס˽ ǁʽՏʿĀġŚ뺯˦ŭĎ뻟ؓ a balanced diet and physical Chinese Center for Disease ߧīėąę activity. Control and Prevention, NestléޕĀؽѷٿƔāŚɳ 뻟Țύǘᗽθʪઓă has compiled a textbookړવʇĀϑ Ɯƛɺ뻟ҝŪąɳ These challenges also exist in named Healthy School. Nestléآːೠ뻟Ɇ ߁ŨюĘ뻟ǜĴ뻟 China, especially as the country has promoted this nutritionܖْ ɸȶٿ ਯȺćࣔࣅŞҡ뻟ńԪćųʔؽ is going through a social and knowledge to children through ѷٌ݀ఆƍճ뺯 economic transition. In recent this textbook and pedagogy years, although the nutrition of programs. ŭ뻟გዤȔѣȉġŚؽѷƓ Chinese children has greatly Ĝʸǟ뻟ćŚʭũąqġŚɳ improved, children overweight In 2014, China Association for ϝuგዤԾ֗ and obesity rates are rising Student Nutrition and Healthֻآ͵ؽѷԾ֗ٿ ƽЎʹۗr뺯ʙĿġŚؽѷ rapidly due to unbalanced diet became another partner inٿɳ ƓĜŘӍġŚඑԇ٩֑ߞ̑ġķ and reduced physical activity. this project, and intensified its ,ؽѷȉθȞȫƽǨĀʗŝ뻟ৠϷ Meanwhile, micronutrient promotion. By the end of 2014 ą뺶Ծ֗ҁԽ뺷͵ࠒ뻟˄चůĠ deficiencies are still an issue this project has reached about especially in rural areas. 2.4 million pupils and nearly کȢږġ̙ٿƞ֜К뻟ćƓɳ ٣КŠ 30,000 teachers in cities andآ͵ĀؽѷƢԺ뻟˄੦अ .ѝ٩ƶʒ뺯 rural areas
ŭ뻟ġŚƓŀؽѷȉԾ֗ਇ ɘĜŪħ˽ֻϝĀԨĂċʸǟਙ 뻟ȀęąֻϝĀȖЙƺʇŠЙ ʇ뺯ಈٜėŭЫ뻟ֻϝǢ оࣔ יĀ̤ޠǁవࣧąĠċ ࣅŞҡĀŇƓŀŘӍ˦ оǩ͵ ̅뻟ȿīąπ˩ČĀвư뺯
20 Nestlé in China
آ͵njѺ۷ Water Education For Teachers (WET)
Ą 9CVGT'FWEآ͵njѺ۷ 6'9 CVKQPHQT6GCEJGTU ĀġNJŢˆ 뺯آ͵뻟̣ࣉŢƳ̅ĀnjѺ۷ت؆ غϝύ 2TQLGEV9'6 πႩϙֻ˽ ࢚şő뻟ቍćʙĿŢƓŀĀnjƢ nj뻟̝֕˸ܤ뻟͎ƬĉĶآ͵Ժ njѺ۷ĀĢƴȡ뺯
Ą 2TQLGEV9'6֣מგዤnjˡӪ Āǥʿʸǟਙ뻟˄ǘ ŭ ɍġŚ뺯ΏŶ뻟ćȆڇȝ˽ֻϝ ɠĀж̰ĪŘӍġŚΧˌآ͵Ş ˴ŀৗĜԾ֗ߺůnjʗˡࢽېࢮ ֻآ͵ĜĀԜʸĪ뻟9'6 njѺ۷ ϝƻॏėĘʄ뺮Ѐҷ뺮ऴၞŠ ܯЀDž ĠċޠĀɿĎɿĠĀ Ɠҁ뻟ĘоĀƓŀɩॼ뺯
Ⱥġ뻟ć ŭ뻟ீ࣬џলĀ Gansu, Hubei and 10 other ശʿʕǟŠƜƛ뻟˽ֻϝȌīą WET (Water Education for provinces since then. Ęʄ̤̦̉NJdžӚѳࢽ˴Ĝတş Teachers) is a project launched Āq Ęʄ̤λŪŭĉശʿʕ by Project WET, a non- This program has been ǟџলֻϝ˺r뻟ǜĴńȌīą profit organization promoting distinguished and received ࢽ˴ĜŠĘʄ̤нɺ the awareness, appreciation andآ͵Ęʄ̤ numerous awards including knowledge of water resources ةѩȔڱŭƓŀҁʌƜƛԓଋĜ the “2013 Shanghai Juveniles q ŭĘʄ̤ġŇƓŀ through the development and Summer Jobs Outstanding .Ĝǰၿֻϝ뻛ƓŀǰၿŠՇĥ dissemination of teaching aidsף Project Award” awarded by the ŞӚѳʕԙ뻜rӐֻ뺯 Nestlé Water is a long-term Shanghai Spiritual Civilization partner of Project WET and Construction Committee as well introduced it to China in 2010. as the “2013-2014 Shanghai With the local support of Primary and Secondary School education departments and Students Practice Program” in coordination with China awarded by the Shanghai National Health Association Education Commission and (Drinking Water Professional Shanghai Joint Meeting Office of Committee), the WET program Young Students Extracurricular has been introduced to millions Activities. of students in Shanghai, Beijing,
21 გዤćġŚ
դӚໜေŇƓ Rebuilding Zhuwa School
ŭĀ˗ਊᨍਊŞࣱƈȆŞĉ Āʾr뻟պॎƓŀĶұ˓ˋĘ뺯 ֑ߞ̑ġķؽѷȉθȞȫƽǨ ؽѷƓĜĀʗŝ뻟ħޠƍǢŪħໜေŇƓҁ Š˗ਊفĶĀŀƜҝŪą؏ę˫뺯˗ਊ ĕϘЕ ḞఫຩໜေŇƓĀ͵Ɠࣱ֞ Е뺯 ໜေĀ͵̅ŠƓŀũѳؽѷӛ뺯 ؽѷԾ֗ٿଏߙȶ뻟Ƅʒ̹ů뺯ȌિˤŰߧŶ뻟 s ŭ뻟qġŚɳ ƽЎʹۗr ŭqԣĂrǡඃ뻟ԜʸύġٿtგዤԾ֗ɳآ͵ გዤġŚȔѣŘӍЙęġʌ˴ʕ ɍໜေŇƓ뻟ũąɺŭɳ ŚθȞȫƽ ĉΡǂѩĀqθڇ ϗԭǂƛѺˀ뻟ЏʬĩъՎ 뺯 ȞȫƽҁԽDŽrƜƛ뻟ɑΡآ͵ؽѷԾ֗ٿ ໜေŇƓȶӚ͵Ɠ֞뺯ƓҁʼnŨ ϭ̅ħໜေŇƓĀƓŀŠŝޏӚŪ˄Ϋɍ̹ů뻟ǜĴ뻟გዤȔ s ŭ뻟ഉ хǗќ뻟ъ ؘ 뺯 ǥϭ̛θȞȫƽƢԺ뺯ةѣŠ˴ʕȉໜေŇƓģӚӐőą ՎƓҁӚӐąǗќ ͣযĀƤഇ뻟˄ĂˢφψƎ뺯 s ŭ뻟ħąɘĂϳ͎ໜေ ƧƎ뻟ໜေŇƓşŀą؏ęĀȻ ڏ˨Ā̖ɡ͵Ɠ뻟̣ౠർ뻟ũ s ŭ뻟 ćqƲǩ˴ʕଣ ѩƲŭĂơĀۨΆ뺯გዤȔ ͔뻟˄ǢŪħḞπ˩ɩŝǥŠ ࢚ϵɘ˴ʕ뻟ėໜေŠ ƓŀDZŠऒȶĀƓҁ뺯غą ѣģמĪ뻟դʵڱĂǕΒrĀ Ăо८ʏΒ뻟˄ӚӐąqıķ ƓŀĶŬŰފƛ뻟Ƞފιȹ뺯 r뺯 s ŭ뻟გዤѺՎໜေŇƓĀةʏΒ ƷŇƓɘDŽ͵ƓآǜĴ뻟ńՇӚąqƁČ˺Ɠ̇r뺯 ͵̅Ďҷȉ sŭ뻟Ȁ΄ęཌྷ˴ʕ⬂ཇ ҍठŠιȹ뺯 qĆ s ŭ뻟გዤɑġŚඑԇ٩ف뻛/KEJCGN2QU뻜ՇǟąЕ
22 Nestlé in China
The 2008 Wenchuan earthquake order to encourage students • In 2014, Nestlé invited experts has devastated the Sichuan to be strong and positive. This from the Institute of Nutrition Western province, causing song has since become the and Food Safety Chinese great casualties and damage. In anthem of Zhuwa Primary Center for Disease Control and Pitangchang town, the school School. the Institute of Prevention and buildings of Zhuwa Primary • In 2010, the “Chinese Sichuan Provincial Nutrition School collapsed. Nestlé and its Children’s Nutrition and Health to offer nutrition courses to employees immediately reacted Education - Nestlé Healthy teachers and students from to the disaster by raising money Kids Global Program” was Zhuwa Primary School. and providing goods to rebuild launched in Zhuwa Primary the school and maintained a long School. As recognition of these lasting friendship and support • In 2011, Nestlé donated 23 achievements, on the eve of with Zhuwa Primary School. computers to Zhuwa Primary Children’s Day, June 1st 2015, School. the “30 people China Food • In 2009, under the “every • In 2012, with the help of Safety Forum” arranged a employee donates a book” Nestlé, Zhuwa Primary School presentation for Zhuwa Primary initiative, Nestlé collected organized an art festival to School students and parents. 10,000 books and established promote clay modeling. a “Caring Library” and set up • In 2013, Nestlé sponsored two Today, Zhuwa Primary School the “Merit Scholarship”. Zhuwa Primary School teachers has changed drastically, and • In 2009, Michael Pos, a to travel to the famous Yucai has became very popular and Canadian Nestlé employee Primary School in Beijing to respected by both parents and wrote a song “Your Light” in observe and improve their students in the county. teaching skills.
23 Շҝդǃ͍Ҳ
Creating Shared Value
ĜףʁŠܕგዤұƱ뻭ȔѣđȌīǥʿŪβ뻟κ݉ǜĴħ Շҝ͍Ҳ뻟̣Շҝդǃ͍Ҳ뺯
뻟קՇҝդǃ͍ҲĄგዤćƽșʆͨŞũˡӪĀϱ֢ʅ ŘȔѣभķˡӪĩƺħǕȂٌ뻟̣ؽѷ뺮njϯȗӍࣔ˄ ҡ뺮ϥ͗ףҡş뻟ཌྷˤħ̞ಗࣔе뺮ࣂˆԅ뺮Ǩćףˡ ʁՇҝŖę͍Ҳ뺯ܕŠցؗDžͨϙॼȠȱƶӍ͠
Nestlé firmly believes that for a company to be successful in the long term, it needs to create shared value for both its shareholders and the communities in which it operates.
Creating Shared Value is a fundamental part of Nestlé’s way of doing business. It focuses on specific areas of the Company’s core business activities – namely nutrition, water and rural development – where value can be best created for farmers, suppliers, local communities, consumers, the environment as well as shareholders.
Շҝդǃ͍Ҳ
ҡşףࣔˡ Rural Development
ǟħșʆƢǩθȞȔѣ뻟გዤĈ ݰĀNjШџ͔Ѻ۷뻟ȉࣂˆԅ˓ ӚӐǥʿळǭĀʸǟȱͷ뺯გዤ चůƽмˡ࠶ϯȗĀƶК뻟ȮĘ ࣔˡʅࠒնĀΙ̝کɯũ˨뻟Ř ʔŠȫƽ뺯ħˤ뻟გዤ൳Ăȏ ǂđʅࠒն뻟Ƨऋॡ뺮ĻĻŠЛ ѬDž뻟ȉࣔеˢˈǙιƆ뺯ʙĿ Šжۋাڐħࣔе͎ࣂы͗Ā ̰뻟ъՎ͎ƬʅࠒնĀΙʔŠм ʔ뺯ύǘɺąġǎցΆ뻟ࣔе ĻŘˢˈɩॼ뻟˄ŘȔƆ뺮ĻϤ Ā͍ϜܽߊȺʅࠒնмȞ뻟გዤ ģĻŘ̝චळǭĀࣂˆ뻟ħϥ͗ As a leading food company, In China, Nestlé has been a ͎͠ࣂƑџΙĀмȞ뻟ȮƦӚӐ Nestlé has a strong incentive to pioneer in building sustainable ĂċĠҥĀ뺮Ļ̰φĀ͍Ҳ࠶뺯 optimize its resources and create relationships both for fresh solid long term relationships with milk farming in Shuangcheng оࣔ its suppliers. Nestlé provides (Heilongjiang), Hulunbuir (Inner יϝǡ뻟șʆͨŞդĈ еˢˈˋგዤŜߊࣔˡʅࠒն뻟 free technical training and Mongolia) and Laixi (Shandong) Ĉ Ġоċŝ४ǎˈɩॼǘȉ support to the farmers upstream and for coffee planting in გዤĀʸǟ뺯 to ensure quality and safety Pu’er (Yunnan). After nearly 30 and increase yield of its main years of joint efforts with local ćġŚ뻟ĕƶǚĀʕǟǂđɆƍ raw materials, such as coffee, farmers and authorities, those cocoa, milk, etc. All parties on projects have been the driving ѬŠऋॡ뺯გዤœȍćБڭć ٕŠ those value chains benefit from force behind the economicتեĀˊΝ뺮ʭఁֿĀ ͫʁĀၽɞӚӐőąϯȗܪࣨĀ by passing the middle men: development and living standard Ѭҡ뻟ńćԁϓĀޏᑃũşऋॡ Farmers increase the value of improvement in each of these .ƞ౪ֻϝ뺯ǁĿ˦ ŭȉࣔе their crop sold directly at a fair communities ƺ뻟Ǩ and reliable price; Nestlé is ableרŠȆŞȠȱˌɠĀդǜ ĈĕȏֻϝĝǢǁŪħȆŞĀǁ to source quality and sustainable Today, those farmers are facing ȆŞĀ raw materials; Consumers can the challenge of transitingړşжჾмˡ뻟ħϑ ŀƜnjːǟŜąᅎଣ뺯 enjoy better and safer products. into a more professional and larger scale agriculture; Nestlé ΏŏŚʭࣔˡŀмऑˋƍͳ͔뺮 Currently, about 700,000 has renewed its commitment farmers throughout the world to those sustainable value ژ٣͔ʽՏ뻟გዤȔѣģϗԭܪ ˆ뻟˄œȍćˊΝŠޏᑃӚӐą sell their crops directly to Nestlé chains by setting up a world- ġķŠ which benefits indirectly over 4.1 class Dairy Farming InstituteۋșʆĂȹĀѬЛѷዜা ऋॡġķ뺯 million families. in Shuangcheng and a coffee center in Pu’er.
26 Creating Shared Value
27 Շҝդǃ͍Ҳ
ԁϓऋॡƞ౪ Growing Coffee In Yunnan
ġķ뺮 fifth Nestlé coffee professionalۋъՎ Ⱥġ̞ಗऋॡƞ౪াޠგዤĢ ŭőćԁϓ .ŠგዤऋॡɆԥġķ뺯 based in Pu’erةᑃ 뺮ǰԥޏφćހ˄şऋॡƞ౪ˡ뻟 ӚӐąგዤࣔۨ˖ӪˌŠФࣨࣔ ˽ѳੌƲŭĻŘħǴԮʞऋࣔ뺮 ɁъՎȆŞĀऋࣔȮƂऋॡƞ ࣔۨ̅ŠऋॡʗˡĉՂ͎ࣂĻ̰ In June 2012, the night before 뺯 the “United Nations Conferenceۋ౪뺯გዤĀ֣ࣔۨ̅ӿħࣔе뻟 φƞ౪ƶʒĀা ȺġϿĠĉʞǘ˪˰ɺ̾ΧࢮŞ on Sustainable Development” Nestlé began to develop coffee held in Rio de Janeiro, Nestlé 뻟̛٫ۋҡ뻟͎ࣂы͗ĀƍɁা ж̰뻟ቍć farming in Yunnan province in received the prestigious “World’sڐࡢȧɝʚ˄͎ࣂ ͎ƬऋॡмʔŠΙʔӍ͎Ƭࣔе 1988 and formally established Business and Development Ā̤ɁNjԺ뺯 Nestlé Agriculture Services to Award” for its work in Yunnan assist and provide technical from UNDP (United Nations ,(ąׅōĀǁвॼƥʌ뻟გዤ support to coffee farmers in Development Programmeפ ćԁϓĀऋॡƞ౪Ɯƛģęęਇ Pu’er. Nestlé agronomists give ICC (International Chamber Ĝş뻟˄Ȍīą on-site, free and on-demand of Commerce) and IBLFףɘąȆŞĀ ĜͨʆĀЙབČӇ뺯 ŭ training and technical assistance (International Business Leadersף ʃ뻟І˦ːǂଋਲ਼ɝȤϙĴʿǎ뻟 to coffee growers, mainly in Forum). ćȆŞŖęĀζࡹȤϙĴ뺶Ȑζ뺷 remote ethnic areas with the şȪʚħqġ߇ƤഇŠʸǟ뻭ź aim of improving yield and In 2014, Nestlé has reached ŀƜɿĎɿČrĀ፴ǩNJˇ뺯NJ quality and providing market an agreement with Pu’er city ˇũձ͎ė뻭qĈʞȤϙĴĉ뻟 knowledge. to establish a Coffee Farming Ȯ ŭő뻟ĂˢćġŚɞϓ Institute which includes a ,ῼϱ֢ȆŞࣔΧƞ౪ऋॡԈ Besides significant economic coffee planting training center˪ ෘֲَr뺯ĕʞȤϙĴĉďĄȆ benefits, Nestlé activity in warehouses, laboratory, and the Ĵ˩ŭʐćޏᑃĀგዤऋॡʗŝ Yunnan has received wide Nestlé coffee experience center. ⟆̖뻟ŴģĄგዤ৬ోޏᑃĀԣ acclaim for boosting the local This institute will provide training ʞʌཌྷऋॡʗŝġĀljͅʞ뺯 social development. In March to farmers, agronomists, and 2014, during Chinese President coffee business professionals ɶ Xi Jinping’s visit to Belgium, to grow coffee in a sustainableיˤʌ뻟 ŭ ʃćֹɞƀ .ʭᐤແũĀqԓʸŚĻ̰φş an article entitled “China-EU way :rǡ͋뻟გዤćԁϓĀʕǟ Friendship and CooperationڱĜ ങજŞȌīqșʆԅˡŠş˺r뻟 to Make Our Life Better and ύԓʸŚũşʹۗ፴뺮Śٗ Better” published in the largest˺˽ ,ԅĜŠŚٗʕԅʠচΡԓʸş local newspaper Evening News ő뻟ĄƎħٜ뻟გዤĀԁϓऋ mentioned: “A Belgian has been ॡֻϝǨȌīĀŖƬౣ˺뺯 guiding farmers out of poverty by growing coffee beans in remote ”.뻟 Southwest China since 2004ڱᑃ̤УŪৗޏŭ뻟გዤȉ ćޏᑃ̤ΫѺӚѳऋॡƞ౪ġķ뻟 The article was referring to the work of Wouter De Smet, the
28 Creating Shared Value
ᑃऋॡćŚ̤ٗ In recent years, along with theޏǴŭ뻟Ώŏ˦ Ƭ뻟ǜĴģ increasing popularity of Pu’er͎גɁĘĀƢǩʇă ,ᑃऋॡ؋ϙŞLJˋș coffee in the global marketޏħąဩ̰ ʆ뻟გዤƣũ˨ąħȆŞऋࣔ Nestlé has been supporting ͎ ࣂ %뻛%QOOQP%QFGHQT local farmers by providing them VJG%QHHGG%QOOWPKV[뻟̣ऋ training for Common Code (뻜Ξըা of Coffee Community (4CקܪҡĀʙůϯȗףॡ 뺯% ĄŚٗऋॡDŽˡЙབˈ certification - a widely acceptedۋ ɩĀऋॡƞ౪ԶѤɆͷ뺯ƎŶ뻟 standard by international coffee .ԅŮĜȮǁĿ % ͱȠ purchasersנŚٗच ɮנȆnjːΞըĀऋॡࣂˆԅ̎ ऋॡԈ뺯 After years of efforts, nearly 3,000 cooperative partners have ƺ뻟ǢĈ˦ received the 4C certificationרǁĿǴŭĀ which has benefited 36,000 יċʸǟਙȌīΞը뻟Ӎ ʞ ऋ ࣔ뺯 ಈ ٜ ė ψ farmers. During the 2014- Ā 2015 season, all coffee beansנՅ뻟გዤćԁϓचנŭʵ ǨĈऋॡԈߴĎĢˈɩĿ % Ξ purchased by Nestlé were 100% ըĀࣔеͱࣂˆԅ뺯 4C compliant.
29 Շҝդǃ͍Ҳ
şѬЛѷዜ Developing Dairy Farming
Nestlé began developing the milk district in Shuangcheng, Heilongjiang Province in 1987. This was the first investment project conducted by Nestlé after China’s reform and opening policy. Two other investments were subsequently made in milk districts in Laixi (Shandong) and Hulunbeir (Inner Mongolia). Today, Shuangcheng remains Nestlé‘s largest scale milk district in China.
Nestlé China’s dairy development is a story of perseverance, commitment and mutual growth. Over nearly 30 years, Nestlé wrote a success story based on dedication, commitment and common development along with local government and authorities. Meanwhile, Nestlé has supported dairy farmers by providing free and եˊ ǥĀтƂ뺯˦ŭĎ뻟გዤȉ comprehensive training andგዤǘ ŭũ˨ćБ ΝşѬҡ뻟ǜĴũʕӚѳȞ ѬࣔŠȆŞ؈ࡺŠǂϯˌɠդǜ technical support to solve their ʕ뺯ĕĄϑொũǽƥŶ뻟გዤ ϷąĂċࢉŏ뺮ܺŠդǜş specific problems. Thanks to ćŚʭĀljĂċΫѺֻϝ뺯ΏŶ뻟 ĀŪβтƂ뺯Ⱥǎ뻟ࣉŢѬе those efforts, farmers have გዤȠҬƣćͫʁၽɞ뺮ʭఁֿ ćū˩ŀмġқėĀǰٗɝʚ뻟 continuously improved their milk ٕӚӐąԨʌƪċѬҡŠ გዤĀѬ۷ʗŝ͎ࣂąęʔ뺮Ӎ quality and yield and these threeت ж̰뻟ъ dairy districts have been turnedڐŠۋʕ뺯Ⱥġ뻟ˊΝĄგዤȔѣć Ĵ뺮ы͗Āা ѬĀΙʔŠм into modern and professionallyڭƬ͎גՎѬеă ܪŚʭŖɋӚѳ뻟ǜĴģĄϝǡ ٣ŖęĀѬҡ뺯 ʔ뻟̹ĕƁċѬҡşŪħϯȗ managed fresh milk production ѬŀмŞ뻟ăّLjȀ bases. This development pathڭࣨĀܪ გዤġŚşѬҡĀ֒ԙĻ࡙Ă ąѬࣔĀʵɍ뻟ģħȆŞǁũ has increased the income of ċұ̰ă፲뺮ƱࡳܺŠդǜŪ ՇąĂʳĻ̰φĀş़뺯 dairy farmers and created a sustainable local economy.
30 Creating Shared Value
ĆƢƆǾ뻲 Did you know?
ƧƎ뻟 ǩგዤࣔۨ̅Ƌ Ġ ŠşѬࣔ뺮ਇɘۋċѬν뻟ħা ƺ뺯רѬˡǥʿĻ̰φşƦ
Today, 44 dedicated Nestlé Agriculture Services staff members and more than 200 milk collection agents are committed to training and developing dairy farmers for long-term mutual growth and sustainability.
31 Շҝդǃ͍Ҳ
ġķۋგዤѬЛѷዜা Nestlé Dairy Farming Institute
ħąԜʸŠж̰āŚѬˡˋƍͳ The Dairy Farming Institute world-class theoretical and ٣͔ʽՏ뻟͎ƬѬЛѷዜ was established in October practical training in topicsܪ뺮͔ ,ĀĻ̰φȡ뻟ǘĠŭĎũşӚ 2014 in Shuangcheng to such as mechanization ѳѬҡĀŪβǁԥ뻟 ŭ support the Chinese dairy breeding, genetics, feeding, ʃ뻟გዤȔѣćˊΝӚѳĀგዤ industry modernization and hygiene, environment, pasture ġķȢКΫɍ̬ؽ뺯 transformation. The Nestlé Dairy management and financialۋѬЛѷዜা Farming Institute was set up in management. ġķύƁċă the background of a long andۋგዤѬЛѷዜা Ɠġ successful cooperation with the The Nestlé Dairy Farming͵ۋ٣ĀᆑɁ뻟Ăċাܪǜ Ū뺯˽ġķ local dairy farmers ; It supports Institute is opened to theغةķŠăǜĀǰԥ ύგዤȔѣΫѺӚѳ뻟˄ȉŚʭ the development of new skills entire dairy industry and will ʌƢǩęƓŘӍѬˡࣂˆ࠶ͨċ required to manage large train individual dairy farmers, ցΆƀĀșʆʠϵȔѣʪŪͿߔ dairy farms and to establish professionals as well as ʸǟਙȱͷ뻟ȂˤĻŘħƓ˴ a sustainable dairy farming researchers and students. .ŠᆑɁ industry for the entire countryۋࣂșʆĂȹĀȗΡা͎ ʭ̗་ࣧąƯᅟ͔뺮ۋǰІ뻟া ŀ뺮 The Nestlé Dairy Farmingې뺮̙ࠝƓ뺮ᙌն뺮ڐԜƞ ցؗ뺮ᆑɁϯȗŠӪϯȗDžϝ Institute consists of three ,ͿĀ different size training farmsסǡѬˡʽՏĿԙġǨǚࡥ ͨċƶǚ뺯 a training center and several laboratories. Thanks to ġķǚˋƽDŽ partnership with preeminentۋგዤЛѬѷዜা Ȕѣݸ national and internationalܓĈॉޥˡũǽ뻟Ɠ˴ġ ޡѬЛѷዜĀǜDŽ뻟ģĈċɆᆑ universities as well as world ؘࠕ leading companies in the dairyܡĈƓŀ뻟ģĈćޥɁǂ뻟 ĉ˴뺯 industry, the institute offers
32 Creating Shared Value
ġ Currently, the Nestlé DairyۋʞǘˊΝĀგዤѬЛѷዜা ąŚٗĘć˽ʠੜʠϵĀ Farming Institute gathers theמķԁ ęƓ뺮ȔѣŠƯઓ뻟ħƓ˴͎ࣂ following leading universities, :뺯ϝǡ뻟ĕȏʸ companies and institutesۋșʆĂȹĀা ǟਙœȍĄ뻭
ʁЀࣔˡęƓ Northeast Agriculture University ࠜٞ֗ɪęƓಣᆝœҁ University of Wisconsin – Madison ŚٗᆑɁԓഄ IFCN ৎ̖Աŀˀ̑ȞȔѣ Alltech У ϜࠜȔѣ Alta-Agricorpۈ Ȕѣ EastrockڐЀſᆑɁؘ܉ʁ Ȕѣ GEAڐಛႅʕԙ ٢؞Ȕѣ Land O’Lakes ࣔᆑѳ҄Ȕѣ SCRۈș ˡȔѣ Boehringer Ingelheim۽ϜᕁϜڄሊ ƛˀ̝Ծˌ Elanco۽Ď̑̈́ ྃइƛˀ̝ԾȞȔѣ Zoetis Ȕѣ Avery Weigh-TronixڐıୀՇ؆ȶ ̖ٞĢƛ͔Ȕѣ Foerster Technik˟ Śؘࡄक़ࣔᆑѳ҄Ȕѣ Goke
33 Շҝդǃ͍Ҳ
ؽѷ Nutrition
გዤǟħșʆʠϵĀؽѷȉԾ֗ As the world’s leading Nutrition, Nestlé’s science-based solutions ΫѺǘȺмȞՇĥ뻟 Health and Wellness Company, help to address the nutritionגȔѣ뻟ă Ȁ˓˄͎ͨƞмȞĀˍӍؽ Nestlé continually invests in challenges providing products ѷ͍Ҳ뺯 the innovation and renovation and services for people at of its large product portfolio, to all stages of life and for all ħąœୖგዤмȞġĀؽѷ͍ enhance and communicate their conditions. Nestlé’s offers Ҳ뻟გዤӚӐąߙϜĀƶʒ뻟 taste and nutritional value. specific products providing a გ ዤ ؽ ѷ Ӈ ଦ Ɇ ͷ뻛0GUVNß variety of nutritional ingredients ̣ 0WVTKVKQPCN2TQ뼿NKPI5[UVGO뻜뻟 In order to analyze the nutritional (including micro nutrient), while ࠜ value of its products, Nestlé reducing salt and sugar contentܨ࢚DžغŀېɆͷǘșʆ˽ ƯઓĀȖɥ뻟˄ύؽѷŠмȞũ has established a rigorous to support consumer’s need .Ⱥĩ methodology based on towards balanced diet̝کşʗŝǭʿӇଦ뻟Ř ಗؽѷ뺮Ծ֗Š˶˟ŀƜƶǚĀ recommendations for dietary ŖĥĀşŠΥҨ뺯 intake issued by authorities In addition, Nestlé actively such as the World Health participates in national and ؽѷ͍ҲĀǜĴ뻟გ Organization. These Nestlé international nutrition and health͎גćă мȞĀˍ뻟 Nutritional Profiling System initiatives, including nutrition̝کƺרዤńҤŖę ǨũşĀƲĂЃмȞĝđǁĿ criteria are regularly reviewed education and awareness ĀԏɈ뺯Ǩ࡙ ď by teams of nutrition experts programs targeting children and ĄʙĿɑϥ͗͠ŢмȞĀɈƐ뻟 and product specialists, to seniors. ψɺĈ ĀɈƐĉΞ incorporate the latest thinking̝کŘ Ļ˽мȞĀˍ뺯ƦȺġĀq r and developments in nutrition, .ͳȪგዤŢ˽мȞĀؽѷđ̂뺯 health and wellnessק
ńɆƍ While continuously improvinĝڦგዤŢؽѷ뺮Ծ֗Ā ćࣉŢͨċŭьϥ͗ɆĀă the nutritional value, Nestlé ǜؽѷ̀̂뻟͎ࣂĠƞؽѷŪΎ also does its utmost to ensure 뻛ਯȺĄųʔؽѷʻٌ뻜Ȁ˓Տ products meet rigorous мȞ뻟ॱ뻟뻟мȞĀʔœDž뻟 standards for nutrition and Řж̰ϥ͗͠ŢߴೠߺθĀđ̂뺯 consumer preference. All products must go through the ˤʌ뻟გዤϗԭϩȉŚʭʌؽѷ 60/40+ test with consumer panels where at least 60 of ڏƜƛ뻟̞ಗڱŠԾ֗ƶǚĀ 뻟ŘӍǚˋ the 100 people must preferۗʹآ͵ؽѷٿѩɳ 뺯 the Nestlé product over theۗʹآ͵ġƳŭĉĀؽѷ competitor’s. The “+” represents the added nutritional plus or benefit in the product.
34 Creating Shared Value
35 Շҝդǃ͍Ҳ
njϯȗӍցؗĀĻ̰φş Water and Environmental Sustainability
გዤĀϝԶĄ̹āĶĀмȞăّ Nestlé’s goal is to make Water sustainability is one of the Ƒſ뻟ƑԾ֗뻟Ƒؽѷ뻟ǜĴ products tastier, healthier and three pillars of Nestlé’s “Creating ģŢցؗƑĈϙ뺯Ȕѣَƺǘȝ more nutritious as well as Shared Value”. Responsible water ցؗĻ̰φȡગɍǨĈĀˡӪƜ better for the environment. This stewardship is critical to the ӍȺ͍Ҳ࠶ġ뻟ɺŢ commitment for environmental future of Nestlé business. Nestléײƛ뺮Ȟ 뺯Ⱥġ̞ಗ sustainability reaches all Nestlé continuously strives to reduceژnjѺ۷ŠցؗĀ̊ ćƽșʆĀ Ġŝʕ뻟Ⱥġ businesses, brands and value its water and environmental ŝćġŚ뻟ŘӍŪԮĘоĀࣂ chains, including Nestlé 440 footprint. Factories are equipped ˆԅ뺯 factories around the world with state of the art waste (including 33 in China) and water treatment facilities and njѺ۷ĀĻ̰φşĄგዤqՇ millions of suppliers. manufacturing processes are ҝդǃ͍ҲrƁċȶžʠੜƥĂ뺯 optimized to ensure natural ŞϙůnjѺ۷ŢǘგዤĢ resources and environmentޡݸ .ǻĀˡӪşģĄπ˩ȶđĀ뺯 preservation ħˤ뻟გዤȔѣܺćǨĈʕ Ԝ҄șʆĂȹĀपnj̎ȗѳੌ뻟 ˄Ţ̑ҝȹԙɘDŽџ͔뺯ǜĴ뻟 ƋࣂˆԅŠЙęࣔе͎Ƭ̝֕ ϑɘůnjגnjѺ۷ĀNjԺ뻟˄ă в߁뺯
36 Creating Shared Value
ĆƢƆǾ뻲 Did you know?
Ȯ ŭ ė ŭ뻟 ؓ Ɣ გ ዤ ĀмʔćLjȀ뻟ȚƲሯмȞŢցؗ ׅōɺ뻟पnj͂ǽɺژĀ̊ ǯɆ͂ة뻟ഺĩɺ 뻟ѽ ǽɺą 뺯
From 2000 to 2012, Nestlé has significantly reduced its environmental impact despite an increase in production volumes: Water waste has been reduced by 57%, energy consumption by 66% and green house gases by 75% for every ton of products
37 ȉмȞײȞ
Brands and Products
გዤħϥ͎͗͠ࣂࡓֲĠƟĀмȞ뻟ƄΡĄĉŀĀͬċ 뺮нɺŭ뺮ġƳŭDž뻜뻟ƄΡĄŘƇĭƶКǃů뻛̣ߺ뺮يь뻛 ̣θ뺮ᏎЬDž뻜뻟ƄΡĄćƇĭŞƶǃĈ뻛ŝ४Ꮞ뺮ԑࢰ뺮 ʗˡԑߺDž뻜뻟ĝĩѿ͎ࣂؽѷ뺮Ծ֗뺮џΙĀмȞ˞Պ뺯
ƖƖǒ뺮ײǜĴ뻟გዤʙĿȉͣɩϥ͗͠Ʊ୲ĀǕŞȞ ȖŜĥмȞ뻟Ř͟ӖġŚϥגݮᰅŠ༽˟ʥĂĂʸǟ뻟ă ͗͠Āˍ̀̂뺯
Nestlé is committed to providing a variety of nutritious, tasty and quality products to the consumers, at every stage of their life (from infants to adults to seniors), in any way they enjoy it (from ready to drink/eat to home cooking) and in any setting they like (from home to restaurants and professional catering).
The majority of Nestlé’s business is locally branded and enjoys a strong credibility with Chinese consumers. Brands like Totole, Yinlu and Hsu Fu Chi are all leading brands in their respective product categories.
ȉмȞײȞ
ऋॡ Coffee
ȕʈș݁Ɓʈŭͳ뻟გዤşdžą Nestlé invented instant coffee юዳऋॡ뻟șʆljĂċюዳऋॡ in the 1930s and NESCAFÉthe .uuqგዤऋॡrՇӐ뺯 world’s first instant coffee brandײȞ
ȕʈș݁ԗʈŭͳ뻟გዤऋॡĎ NESCAFÉ was first introduced ėġŚ뻟ȝrऋॡrĕĂĥŀƂ to Mainland China in the 1980s, ɍġŚƳౄĀŀƜȆ bringing the novelty of coffeeڇˀŪβ ąġŚĀऋॡNJ͔뺯 and setting the stage for theآġ뻟ତ development of a local coffee ࣉŢġŚ̤ɁŠϥ͗͠Āˍ뻟 culture. ȖॄŜĥ뻟ćġŚגგዤऋॡă ȖŜąȮǂȹėƬܸĀƽƶʞм NESCAFÉ is constantly ȞϞ뻟̞ಗюዳऋॡ뺮̣ߺऋॡ innovating, bringing Chinese Š൱ऋॡƯ뺯Ⱥġ뻟юዳऋॡ consumers a wide range ͷԉм of coffee experience fromچ ͷԉмȞ뺮ࢰ ಗ̞ Ȟ뺮ྔऋॡͷԉмȞ뺯 ŭĘ mainstream to premium ̤Āგዤऋॡ &QNEG)WUVQ ൱ segments. Today’s products ऋॡƯ뻟ħġŚϥ͗͠ɭĎąƽ include instant coffee (1+2, Café ĥĀऋॡߺůɆԥ뺯 Collection range and the pure soluble coffee), ready-to-drink coffee and capsule machine. In 2013 NESCAFÉ launched its Dolce Gusto capsule coffee to bring a new coffee experience to Chinese consumers.
40 Brands and Products
ܳቤ Ice Cream
Շĥ뻟ȖŜגგዤܳቤĂˢă Ĉٚ뺮џΙĀܳቤĥˍ뻟ħ ǃɩ뺯ȉڭቤıČ͠ɭĎĥܳ ϿĠȔѣăǜĀĄ뻟გዤŮ̹ů ĐƔɡٌ뺯
ąูмȞგዤɓķ༎뻟̋ńפ ĈĂͷԉћ̖Ŝ۶ĀખЯмȞ뻟 ૼƧԗơƶ뺮ῶ뺮 0#0# Ӎ ſĀЛѬգ뺯
Nestlé Ice Cream is continuously rejuvenating its product range to delight ice cream lovers with innovative, fun and high quality ice cream. Unlike many competitors, Nestlé only uses natural colouring.
Besides the iconic cones, Nestlé Ice Cream offers a wide range of unique and differentiated concepts like 8 Cube, Moji, BenNaNa and the tasty milk stick.
41 ȉмȞײȞ
გዤɳؽѷ Nestlé Infant Nutrition
ɳѬӼĄგዤȔѣƈƽЎϥ Infant milk cereal was the first cereal. According to the typical ້͗͠ଣĀljĂЃмȞ뺯 ŭ뻟 product Nestlé provided for development milestones of the გዤȔѣĀՇ˨ĉᑫϙგዤϵ consumers worldwide. In 1867, first 1,000 days, Nestlé “Start ŀŘĢ̑ĀѬӼ뻟Ūβຎݡą Henri Nestlé, the founder of Healthy Stay Healthy” nutrition ăӖĀɳĀŀЄ뻟ύ Nestlé Corporation, saved a education program providesيĂʞ ؽѷʠੜ˦ baby’s life with the milk cereal targeted nutrition and feedingيˤũąგዤć ,뺯 he invented, starting the long solutions to six crucial phases܈ŭĀş֒ company’s history in maternal including Pregnancy, Birth, ؽѷʠੜĀʠ֢͠뻟გ and infant nutrition. Supported Sitter, Sitter, Crawlerيǟħ ʤؙତėɲɲƪξ뻟 and Toddler. Nestlé is looking toيዤͣƢȮ As the industry leader in the nurture a healthier generationيژĐĄ̊ حĕŀЄŖ ʿ뺯ćġŚ뻟 field of maternal and infant together with thousands ofˍܣĂŀԾ֗Āȱਢ .ؽѷмȞǢవࣧ nutrition, Nestlé knows that the Chinese familiesيგዤ͎ࣂĀ ĐĀƲĂċь뻟̞ಗତм first 1,000 days of life starting ʿĀѤʉʉѬӼ뻟ɲɲŪǥͨ from pregnancy to the baby’s ьĀਿɳԜƶѬӼ뻟ŘӍਿ second birthday are a critical ɳؽѷМӼDžмȞ뺯ࣉŢ phase to influence maternal .뻟გዤqџ and infant lifetime health̖آĐĀȱਢŀǥş Nestlé provides a full portfolio ֻآ͵ѷԮū џ֕Ăŀrؽѷ ŀ뺮ဩА뺮ळА뺮 of products for the first 1,000حϝćତʿ뺮 ैDŽŠƓϳԣċȱਢь뻟͎ࣂ days, including milk powder ȉƥ༤ԜĀؽѷŠ௦ѷƱʜ뺯გ for pregnant and breastfeeding ዤШƋġŚԮоŝ४뻟դǜ၆ mothers, infant formula milk ƑԾ֗ĀĪĂͳ뺯 powder for all stages and infantآ
42 Brands and Products
ᅾؽѷ Wyeth Nutrition
ᅾǘ ŭɘɍɳԜƶʠ Wyeth Nutrition was established Greater China is the most .뻟Ģ in 1913 as an infant formula important market for Wyeth֣מੜ뻟˄ć˦ʿ˄ɍგዤ ψͥȮƂਿɳؽѷƂˡĀş manufacturer and remained As a result, Chinese consumer˨ 뺯 faithful to its roots with its tastes and preferences play an recent integration into the Nestlé important role during product ęġϾҡĄᅾƽЎŖȶđĀ̤ group. development stages. Ɂ뺯Ȃˤ뻟ġŚϥ͗͠ĀˍŠ বČĄᅾмȞࠕşĴŖȶđĀ ҨʔȂٌƥĂ뺯
43 ȉмȞײȞ
გዤߺůnj Nestlé Water
ΏŏŚŝĀş뻟ϥ͗͠ũ˨І Along with the growth of the Nestlé Waters focuses on ߺůӌ̕nj뺯Ȕѣீ࣬გዤĢ country, Chinese people have providing quality and safe waterڤ Āԁϓęͫnj embraced the consumption of through a wide range of localנ뺮ʵײǻȞ ӐąĢŹĀ̤Ɂʠϵ bottled water. Nestlé has built up and imported brands to caterکӍȌ̖͟ Şʞ뺯 its presence with its own brands the diverse needs of Chinese and through the acquisition consumers. გዤߺůnjʗͩǘ͎ࣂџΙȫƽ of Yunnan Dashan Water and Āߺůnj뻟ʙĿȉณĠǕŞӍŚ Waterman. ʸǟ뻟͟Ӗϥ͗͠ĀăǜײȞٗ ̀đ뺯
44 Brands and Products
ԁϓęͫnj Yunnan Dashan Water
ԁϓęͫĄʞǘġŚɞϓˌĀԁ Yunnan Dashan is Yunnan’s consumers, its entrepreneurial 뻟шĈݙČ່̲뻟 leading water brand, in a management style and a strongײʠϵȞޠϓ .ၕĢƔ뺮ћ̖ĀNJ͔ō؆뺯 province renowned for its distribution networkڙŘ pristine environment and unique .뻟࠱β cultural identityײ௪Ȟډψޅԁϓęͫ ǘԁϓęͫߺȞĈՄȔѣŢȆŞ ϥ͗͠Āͣɍą̛뻟०ǰࢵѝĀ The brand rose to the top ࢨˡŝǟɧ뺮ŘӍ˓ęĀǁܽȅ thanks to Yunnan Dashan’s ࣽ뺯 deep understanding of local
ĆƢƆǾ뻲 Did you know?
ԁϓęͫĥũşąĂͷԉĥ̞̕뻟 ͷύგዤęġϾҡӍȺŚ֣ٗӿϩ ȉࠕތ뺯ĥĀ ӌևƥǡ˓ʇ LjȀ 뻟ȶʔɺ 뻟ؼŀм ӌŔɺ̹ůǗƺ 뺯
Yunnan Dashan recently launched a new range of bottles developed in partnership with Nestlé Greater China and global teams. The new 1.5L bottle is 50% stronger than its predecessor, while using 21% less material and 23% less electricity to produce.
45 ȉмȞײȞ
ư Confectionery
გዤᘗĄġŚ͔ࠜȞĀʠ Nestlé CUICUISHA, China For a maximum of pleasure and ճֆɡᘗʷ leading wafer brand, with its enjoyment, Nestlé Confectionery֜ײ뺯ΏŏȞײ֢Ȟ LJɍԮŝое뻟ᘗǢǁŪħ iconic yellow Shark character, also carries brands like FRUTIPS, გዤưˡӪćġŚŖĈǩĀȞ is the most famous Nestlé’s as well as selected imported .뺯ćĕȻ͔юʇԭŨĀ༃ġ뻟 confectionery brand in the chocolate brandsײ 뺯ġŚ country. The brand has been܈ǢĈ ŭĀ֒ײȞ˽ ϥ͗͠ǛıĕĂſĀতθ뻟В around for 18 years which ৩ञՍƺȉႧ݆ѝĀȥſːೠ뻟 is quite a feat in such a fast źϥ͗͠ıăࣹˍ뻟ŜŨǒ뻔 changing environment. Chinese consumers enjoy this delicious ħąƑČĀ͟Ӗϥ͗͠Ţǘſ snack for its perfect balance of 뻟გዤćġŚńшĈ̞ಗ chocolate and wafer, a real bitêڦĀ !뻟 into happinessײٚ͟ưćʭĀȺŴưȞ 뺯ײŘӍܼѝ̉˞ĀɘˍञՍƺȞ
46 Brands and Products
გዤԾؘ֗Ɠ Nestlé Health Science
გዤԾؘ֗ƓȔѣĄგዤĪĀ Nestlé Health Science, a Nestlé the business in China focuses ਐؽѷȞȔѣ뻟ŪӐǘ ŭ뻟 medical nutrition company, on pediatric and adult nutritionֶ ਐĀĂˌœ뺯 was established in 2011 as a with the introduction of moreܭƺǘźؽѷŪħَ ,ˡӪ་ࣧϥ̝͗͠Ծ뻟ֶਐؽѷ health-science company aiming and more high quality products ਐƁċʠੜ뺯ϝǡ to foster a therapeutic role effectively changing the wayܭŠՇĥؽѷ ġŚĀˡӪŘɳؘŠŪĉؽѷħ for nutrition in healthcare. Its consumers approach their health ǂ뻟λĎĜĈɿĎɿĠƬȞΙĀ business area covers consumer management. мȞ͎ࣂƈġŚϥ͗͠ ϑȻŴ care, medical nutrition and novel ,ĶϯȗĢǻԾ֗ĀƶК뺯 therapeutic nutrition. Today
47 ȉмȞײȞ
ġƳŭؽѷ Senior Nutrition
ŭ뻟ġŚǢǁĈ ဈĉˍɸ Ŀ ξ뺯ħ͟ӖĕˌœġƳŭ ĉŢؽѷԾ֗Ā̀̂뻟გዤѬȞ ũşąĂͷԉġƳŭԜƶѬӼ ࣉŢȺŢ߹Ι뻟ķŠϥ͔Āđ 뺯ǜĴ뻟გዤѬȞńęƺ֢qž̂ ȱؙ뻟გዤųᆘrDŽƛ뻟Ȍīۀ ąŭΜŔƕĶĀЙབΞĻŠϗԭ ϩȉ뺯
With 300 million Chinese over 55 years old in 2015, Nestle provides Senior Nutrition solutions to address their nutrition and health concerns, with a range of senior formula milk powders providing bone, heart and digestion benefits. Meanwhile, Nestle also launched the “Weixiao” campaign, engaging millions of adult children to follow and show their daily care to parents. ĆƢƆǾ뻲 Did you know?
ˤƥʌ뻟გዤѬȞńɑʗˡֶפ ŀćতߊѠħġƳŭϥ͎͗͠ࣂы 뺯ȮڱĀӚڤɆনŠԾ֗ŀƜІ͗ ŭψƎ뻟ǢćƽŚࣨʭħ оŘĘĀġƳŭϥ͎͗͠ࣂą ы͗নԏŠශઇ뺯
Nestlé Dairy also invites professional doctors to provide free health check and recommendations on healthy lifestyle to senior consumers in store. Since 2011, over 6 million senior consumers have received a free health check and consultation.
48 Brands and Products
ƖƖǒ Totole
ƖƖǒǘ ŭćĘʄȢКŪ ŀмԅ뺯̉ٮӐ뻟ĄġŚŖęĀ ȉȺ̋ǜмȞăǜ뻟ƖƖǒ̹ ʅն̑ڭѡ뺮ę༐ŠDžĥٮů Āћ̉ٮ뺯Ȃˤ뻟ƖƖǒ̉ٮǟ ̖ˍӖŘպşȥſĀഌƗɩ뺯
ƧƎĘʄƖƖǒ̬ؽŏƽЎŖę ʕ뺯̉ٮĀ
Established in 1988 in Shanghai, Totole is China’s largest bouillon manufacturer. Unlike traditional bouillon recipes, Totole uses fresh ingredients including chicken, eggs, onions and garlic. As a result, Totole bouillon has a distinctive and superior taste that appeals to the palates of Chinese consumers.
Totole operates today the world’s largest chicken bouillon factory in Shanghai.
49 ȉмȞײȞ
༽˟ʥ Hsu Fu Chi
༽˟ʥĄ ŭՇӐĀ뻟ʼnŨ Hsu Fu Chi was founded in 1992 The Hsu Fu Chi name quickly 뺯༽ and quickly became China’s became synonymous withײŪħąġŚʠϵĀưȞ ˟ʥ͎ࣂĠƞưࣂϥ͗͠Ģύ leading sweets and candy brand. Chinese New Year's sweets. Hsu ˞Պ뻟źϥ͗͠ǃɩĠƞĠƟՇ Hsu Fu Chi won the hearts of Fu Chi built its market leadership ĥȞƞ뺯 Chinese consumers by introducing by setting up early an extensive the ‘pick and mix’ concept, letting and sophisticated sales and ʥ˨َͥƺǘȖЙĥŭ뻟 customers create and enjoy their marketing network around the˟༽ .ǢюŪħġŚĥŭưĀǜػ own candy assortment. country ҘƽŚĀЙབڃࠍ뺯༽˟ʥŘȺ ĀܽߊӍؽܽȅࣽઓӚą̤ކҫ Ɂʠ֢Şʞ뺯
50 Brands and Products
ݮᰅ Yinlu
ᣏė ŭ뻟 The origin of Yinlu can be traced most popular product withinڦĻŘ܈ݮᰅĀ֒ ʞǘ˟Ӛޠব˰Ā҈ᅙࣅ뺯ŶĎ뻟 back to 1984 in the rural village Nestlé Greater China. Yinlu ݮᰅʗɠŀмߺնӍԗɲ༅뻟ƻ of Matang, Fujian province. Yinlu has remained faithful to its eventually focused on beverage rural roots and enjoys today aڐཕȉ̞̕ڳȔΞħƍƎŚʭ Āʠєࢨˡ뺯 and congee manufacturing and prestigious reputation in China’s is recognised today as a leader countryside. ݮᰅŖōǩĀмȞĄȺԗɲ༅Ӎ in sterilisation and packaging ɓŀЛѬ뻟ĕģĄგዤęġϾҡ technologies in China. ɶܽĀԅȞ뺯ݮᰅҬφ֮ࣔࣅ뻟 ˄ćŚʭࣔࣅŞҡӚӐąЙབĀ Yinlu is famous for its congee ߊȅࣽ뺯ćĕȏŞҡ뻟ݮᰅш line of products and itsܽ ĈևƬĉǯŠݙČƱ່뺯 peanut milk, which is today the
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ؽѷيġķ გዤۋ૾џġŚ გዤऋॡ გዤѬЛѷዜা Purina China Nescafé China Nestlé DFI Nestlé Nutrition www.purina.cn www.nescafe.com.cn www.nestleDFI.com www.nestlebaby.com.cn
֣מᅾؽѷȞ ᅾؽѷؘƓġķ ƖƖǒθȞĈՄȔѣ ༽˟ʥŚٗ Wyeth Nutrition Wyeth Nutrtion Science Center Totole Food Ltd. Hsu Fu Chi www.wyethnutrition.com.cn www.wyethnutritionsc.org www.totole.com.cn www.hsufuchifoods.com
ԁϓęͫ ˗ਊ৾θȞĈՄȔѣ გዤߺůnjʗŝ ֣מݮᰅθȞ Yinlu Foods Group Yunnan Dashan Sichuan Haoji Nestlé Waters www.yinlu.com www.dashanqy.com www.haoji.com.cn www.nestle-waters.cn
Ƭ؞ſ ԟୁᑛ Galderma Cetaphil www.galderma.cn www.cetaphilchina.com.cn
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