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Nestl in China გዤćġŚ Nestlé in China გዤćġŚ Nestlé in China ϝԍ Table of Contents ؽѷ뺮Ծ֗Š˶˟ŀƜ Nutrition, Health and Wellness გዤćġŚ Nestlé in China Շҝդǃ͍Ҳ Creating Shared Value ȉмȞײȞ Brands and Products გዤćġŚ ׷Šࠕڐƥ ĻŘӍĴŞȝŖϵɘĀ֣מგዤĄġŚęՏθȞߺն Ă뻟َƺǘؽѷ뺮Ծ֗Š˶˟ŀ şŪưʽ͔ħмȞ뺯 Ɯ뺯გዤȔѣćϾˡӪЙབ뻟м Ȟవࣧ෤ਿɳؽѷ뺮ġƳŭؽѷ뺮 გዤńĄĂċŘĉħǕĀȔѣ뻟 ऋॡ뺮ߺն뺮܎ư뺮Ь͸Ȟ뺮ܳ ȱķȶ˸ĉƷ뻟ਯȺĄş֐ǕŞ ĩŘӍ оǩڐպଓ뺮ߺůnj뺮Ծؘ֗Ɠ뺮ɋԑ ĉƷ뻟ऒȶʗˡ ࡋ뺯וୌˀ뺮૾ˀθȞŘӍʗˡԑߺDž뻟 ˴ʕĀNJ͔ ŪŘĘǰƍصȺġǨܽߊĀмȞ ࠕ ǕƋ८ȝˋęŝॏ௞გዤćϾĀמąǕŞ͔ŀм뺯გዤġŚĄ ş뺮ŀмŠœܽĂɆ͔ĀȔѣ뻟 ˡӪƜƛ뻟ŘӍħϥ͎͗͠ࣂџ ɩϥ͗͠ǛıŠƱ୲뺯 Ι뺮ؽѷŠȫƽθȞǨƙŜĀܺͣ ৚Š້ଣ뺯 ąგዤȞΙƥʌ뻟გዤȔѣńפ ȉƖƖǒ뺮༽˟ʥ뺮ݮᰅӚӐą ʸѺਙ޵ȱͷ뻟Ř͟Ӗϥ͗͠Ţ ؽѷ뺮Ծ֗ŠǕŞˍ͸Ā̀̂뺯 გዤұƱ뻟ȔѣđȌīǥʿŪβ뻟 ҡĝףʁӍ̬ؽǨćĀܕκ݉ħ Շҝ͍Ҳ뻟̣Շҝդǃ͍Ҳ뺯გ ዤȔѣǰDŽȮࣔॵėԑࢴĀƽм Շҝդǃ͍Ҳ̝ک˄ˡ࠶ϯȗ뻟 ᆉϽćмˡ࠶ĀͨċցΆ뺯קʅ ƶǚ뻟გዤ಴נćࣔˡʅࠒնच ƋȆŞࣔеŠȠȱˌɠ뻟ʙĿę Šж̰뻟ъՎۋ׷াڐʔƄခĀ ࣔе͎ƬʅࠒնĀмʔŠΙʔ뻟 ٣͔뺮ƍͳ͔ʽՏ뻟ܪˋж̰ࣔе ćဩ̰ȆŞǁ࢖ş֐ĀǜĴ뻟ģ ąθȞʅնĀळǭȉȫƽ뺯̝ک გዤَƺǘࣉŢȆŞϥ͗͠Ţؽ ѷ뺮Ծ֗ŘӍˍ͸Ā̀̂뻟͎ࣂ ȠˆĀмȞ뺯ħˤ뻟გዤćġŚ ŪӐą˗ċࠕşġķŠĂċθȞ ȫƽࠕތԻ뻟œȍʞǘĘʄ뺮Ѐ ҷ뺮ʁᅚŠదɠ뺯ĕȏƯઓĄგ Ūˌœ뻟غዤƽЎࠕşȅࣽĀȶđ 2 Nestlé in China Nestlé is one of the largest Chinese consumer demand and most respected food for nutrition, health and flavor. and beverage companies in For this purpose, Nestlé China China. It has a diverse portfolio has set up four R&D centers in of products including infant Shanghai, Beijing, Dongguan nutrition, adult and senior and Xiamen and a food safety nutrition, coffee, confectionery, institute in Beijing. These culinary products, ice cream, centers are integrated into bottled water, breakfast cereals, Nestlé’s global R&D network pet care, etc. Over 90% of and ensure that the products the products sold in China are offered on the Chinese market manufactured locally. can benefit from the latest advances in technology, research In addition to the Nestlé brand, and development. Nestlé also has formed joint venture partnerships with Totole, Nestlé is a people-oriented Hsu Fu Chi and Yinlu, meeting company which respects and consumer needs for nutrition, values the talents, expertise and health and local taste. cultural diversity of its 50,000 employees in the Greater China Nestlé believes that to be Region. successful in the long term, it needs to create value for With this brochure in hand, both its shareholders and we hope you will gain a better the communities in which it understanding of Nestlé operates. This Creating Shared activities in China and an Value principle guides all Nestlé appreciation of our commitment business activities in the Greater and dedication to provide China Region, including raw consumers a vast choice of materials sourcing. To this end, quality, nutritious and safe food. Nestlé is working hand in hand with local farming communities and authorities to develop capabilities in, among various categories, fresh milk and coffee. Nestlé is committed to providing specific products to meet 3 ؽѷ뺮Ծ֗Š˶˟ŀƜ Nutrition, Health and Wellness გዤĄϝǡƽЎŖęĀθȞߺնȔѣ뻟ģĄϗԭَƺǘؽ ǨĈŚŝŠٯѷ뺮Ծ֗Š˶˟ŀƜĀșʆʠϵࢨˡ뻟ćǴ ŞҡĝĈˡӪ뻟шĈ оǩ˴ʕ뻟ć ĠċŚŝӚĈ Ġŝʕ௤뺯 გዤĀШբĄʙĿؽѷ뺮Ծ֗Š˶˟ŀƜ͎΋ϥ͗͠Āŀ Ɯnjː뺯Ȕѣَƺǘħϥ͎͗͠ࣂԾ֗ſ͸ĀмȞ뻟ƲĴ ʠθȞڇƲՌॅƔœǃ뺯׼ǘؘƓŠࠕş뻟გዤᥫՠă፬ ŠߺնՇĥ뺯 Nestlé is the world largest food and beverage company and is committed to enhancing people’s lives by offering tastier and healthier food and beverage choices at all stages of life and at all times of the day. Nestlé operates 440 factories in 80 countries and employs 339,000 people in almost every country and region. Nestlé’s ambition is to enhance the quality of consumer’s lives through nutrition, health and wellness. Based on Science, Research and Development, Nestlé permanently innovates its portfolio to build healthier and happier generations. ؽѷ뺮Ծ֗Š˶˟ŀƜ џΙθȞ뻟ſČŀƜ Good Food, Good Life გዤΞħ뻟џΙθȞŠؽѷĄſ ČŀƜ뺮Ծ֗Š˶˟Ā֮Ǖ뺯Ȃ ĆƢƆǾ뻲 ?Ьؽѷ͍Ҳʌ Did you know˓פˤ뻟გዤмȞ ٣ŖęܪńͩȶмȞĀˍ͸뺮֜К뺮̞̕ გዤшĈϝǡθȞDŽˡġ ŠƶϔDž뺯ɭĎDZǒŠǃɩuu Āࠕşȅࣽ ̞ಗ ৕ǩؘƓ ŝŠʗˡʕǟĉ˴뺮 ċ׼ໆؘƓ ҘșʆĀ ċࠕşġڃġķŠތĕƷĄſČŀƜĀŬȢʭ་뺯 ࠕ ķ뺯გዤࠕތġķʞǘวՂ໘ธ뺯 From its foundations, Nestlé ጖ęĀࠕşȅࣽж̰ŏგዤqџΙ θȞ ſČŀƜrĀܺ৚뻟̹გዤ has recognized that good food īŘ̰φũşŜԵĈؽѷ͍Ҳ Ĉ and nutrition are essential to ॼǻɆԾ֗ĀмȞ뺯 life, health and well-being. In The “Good Food, Good Life” addition to nutritional values, promise is backed up by the Nestlé food products must offer research and development network appetite appeal, good taste and - the largest among food companies convenience to lead to pleasure - employing 5,000 people in 3 and enjoyment… the essence of Research Centers for food & nutrition, and 31 Product Technology Good Life. Centers and R&D Centers. 6 Nutrition, Health and Wellness Good Food, Good Life 7 ؽѷ뺮Ծ֗Š˶˟ŀƜ ᑫϙგዤ Henri Nestlé ĆƢƆǾ뻲 Did you know? Ҥϯგዤćƽșʆ˦ ċŚŝũ ֐ˡӪ뻟ȚŮĈćġŚ뻟ȔѣĀȞ 0GUVNß ƻཥŪąȆŞГҶ뻟̣qგײ ዤr뺯 Although Nestlé is present in over 200 countries, China is the only country where the brand name “Nestlé” has been translated into the local language გዤ (quechao). ᣏėڦĀő۷ĻŘ֣מგዤ ŭĀวՂ뺯 ŭ뻟ᑫϙ გዤ ϵŀ߁ϵşdžąșʆljĂƞ෤ɳ θȞuuѬ૥Ӽ뻟ຎݡą๜աŝ ǔǔŜŀă΅뻟Țߙȶؽѷăݙ Ā෤ɳĀŀЄ뺯 The origins of Nestlé date back to 1866 in Switzerland. In 1867, Henri Nestlé developed a pioneering cereal-based milk food and invented the world’s first infant cereal, saving the life of a neighbor’s child. 8 Nutrition, Health and Wellness ᑫϙგዤăّᄭୟȔѣĀǩϹ뺮 ԅԶ뺮ljĂЃ෤ɳθȞŠŚٗNJ ͔뻟ŴģħȔѣĀǂቍNJ͔ͩɍ ąăĻͱ݀ĀȗЯŠ͍Ҳҍ뻭Ӫ ǰ뺮֌Ɯ뺮̂Ƣ뺮ũǽĀΥά뻟 ŘӍŢŴĉŠࡋŚNJ͔Āऒȶ뺯 Henri Nestlé gave the company ĆƢƆǾ뻲 his name, a logo, its first infant- Did you know? food product and its international culture. He also embodied ʅ NJ ġ 0GUVNé ĀϹǚNjΥĄqࣀ 뺮وmany of attitudes and values ዤr뻟ŇŇࣀዤճ੟ŏȫƽ뺮ѽ ı뺮ĐƔŠؽѷ뺯ĕǢŪħგዤي that will define Nestlé corporate Āǰٗʭ་뺯ײculture: pragmatism, flexibility, Ȟ willingness to learn, an open The Chinese characters გዤ (quechao) mind and respect for other which literally mean “bird nest” people and cultures. now form the brand name under which Nestlé is operating in China. The bird nest symbolizes security, warmth, mother care, nature and nutrition. 9 გዤćġŚ Nestlé in China გዤĄġŚǰDŽϑொũǽ؈ॸƥŶ뻟ljĂ࣪ĎϾΫѺĀ๲ ŚθȞࢨˡƥĂ뺯ǁĿ˦ ŭĀş֐뻟გዤǢǁͣͣાɍ 뺯ײȆŞǁ࢖뻟ŪħЙɩϥ͗͠ǛıĀθȞȞ გዤćġŚĀˡӪవࣧąȮࣔॵėԑࢴĀƽмˡ࠶ϯȗ٣ К뻟ǜĴńœȍćĘʄ뺮Ѐҷ뺮ʁᅚŠదɠѳӐąࠕşġķ뻟 Ԩʌ뻟ćЀҷńŪӐąგዤθȞȫƽࠕތԻ뺯ĕȏġķħ გዤƽЎࠕşȅࣽĀĂˌœ뻟˄ʙĿŠŚʭęƓ뻟ࠕތǨ გዤũşŜ฼ʸȆŞϥ͗̀̂͠ĀƬȞΙ뻟̝کӷݧʸǟĎ ƬؽѷŠȫƽĀθȞ뺯 გዤćŚʭŜߊĀмȞġ뻟 ŘĘचůŚʭʅࠒն뻟ć Śʭࠕş˄ŀм뺯ćʅࠒնࣂˆƶǚ뻟გዤ๹ůąȔѣć șʆȺ̋ŞƶĀqՇҝդǃ͍ҲrŖމǰၿ뻟̣ȉࣔеˢ ׷ж̰뻟ъՎ͎ƬڐŠۋǙιƆ뻟ħࣔе͎ࣂы͗Āাˈ ĕȏנƺĀ͍ϜʵڌмȞĀΙʔŠмʔ뻟ǜĴ뻟ŘԵĈത ե؂ʅࠒնмȞ뻟̝චܽɢ뺯ĕƶǚĀƪċ۬ՏૼŔĄБ ৙׸ٕĀѬҡӚѳ뻟ŘӍćԁتΝ뺮ͫʁၽɞŠʭఁֿˊ ᑃDžŞҡĀऋॡֻϝ뺯ޏϓ оǩ˴ʕ뺯ħą͟Ӗ יგዤϝǡćŚʭĈ ŝʕ௤뻟Ĉ ϥ͗͠ŢǕŞˍ͸мȞĀ̀̂뻟გዤńȉƖƖǒ뺮ݮᰅ뺮 ӚąʸѺȔѣ뺯غʥ˟༽ Nestlé was one of the first international food More than 90% of the products sold in China companies to come and invest in China after have been developed and manufactured the reform and opening policy. After 30 years of domestically. Under its “Creating Shared development, Nestlé is deeply integrated into Value” program, Nestlé engages with Chinese the Chinese economy and is one of Chinese farmers, offering free training to improve consumers’ favorite brands. production yield and quality and sourcing products directly at fair and guaranteed Nestlé’s business in China covers the entire prices. This approach has resulted in the value chain from farm to table, supported establishment of milk districts in Shuangcheng by four Research and Development centers (Heilongjiang), Laixi (Shandong) and Hulunbeir in Shanghai, Beijing, Dongguan and Xiamen (Inner Mongolia) as well as the coffee programs and a food safety research institute in Beijing. in Pu’er (Yunnan). Those centers are part of Nestlé’s global R&D network and cooperate closely with many So far, Nestlé has set up 33 factories and national universities and research institutes employs about 50,000 people in China. It to ensure that Nestlé develops high quality, has also formed Joint Ventures with leading nutritious and safe products in line with local Chinese brands (such as Totole, Yinlu, Hsu consumer needs. Fu Chi) to better meet the demand for local products. გዤćġŚ ࣉŢġŚ̤ɁĀмȞࠕş Research and Development in China გዤćġŚĈ˗ċࠕşġķ뻟œ Ęʄࠕşġķ దɠࠕşġķ ȍѳćĘʄ뺮Ѐҷ뺮ʁᅚŠదɠ뺯 ʞǘƖƖǒмˡԽҡĀĘʄࠕş దɠࠕşġķʞǘგዤćϾĀԨ ǜĴćЀҷńŪӐąგዤθȞȫ ġķʗͩǘᏎ᝹׮мȞ뻟ŘӍߺ ĂċʸѺਙ޵ݮᰅŀмԽҡƥʭ뻟 Ի뺯̋ĶĄგዤƽЎࠕş նƯͷՖĀࠕşŠж̰뺯˽ġķ ݮᰅĀभķмȞɓŀѬŠԗɲ༅ތƽࠕ ׷ũş뻟 ĝĄπ˩฼ʸϝǡؽѷԾ֗ӡόڐĀ̉ٮŪˌœ뻟ቍćũ֐ ƽǚϩȉą۲நغȅࣽĀȶđ ׷ȖЙˆůėϿĠȺ̋ ĀмȞ뺯దɠࠕşġķħж̰ݮڐ˽ŠՇĥ뺯 ˄ȝތŘؘƓħ׼ໆĀࠕ Śŝ뺯 ᰅĀǥʿş֐ᙺǭą׼ໆ뺯 Ѐҷࠕşġķ Ѐҷࠕşġķȝ׼ໆؘࠕ뺮ؽѷ ʁᅚࠕşġķ ġćĂċ৞ ʁᅚࠕşġķѳć༽˟ʥԽҡʭ뻟מȉԾ֗ŠмȞũş តĪ뻟ȮƦȀŨՇĥĀϳቁ뺯ȶ ʗͩǘ܎ưŠܳቤ୻мȞ뺯༽˟ žؘࠕʠੜ̞ಗθȞŠؽѷŢϥ ʥĄġŚʠϵĀ܎ư৺žŀмԅ뺯 뺯ǜĴ̬ůƍͳ ʁᅚࠕşġķħ༽˟ʥĀǥʿԾژԾ֗Ā̊͗͠ ׷Ƌь뻟şஔġŚ̙ՖθࠒԜ ֗ş֐şஔąȶđǟů뺯ڐ նćмȞġĀؽѷǟů뺯 12 Nestlé in China Nestlé has four R&D Centers in modern science and techniques was set up in the Hsu Fu Chi Shanghai, Beijing, Dongguan and to assess the impact of food park focusing on candy and ice- Xiamen as well as a food safety and nutrition on the health of cream. It plays an important role research institute in Beijing. Chinese consumers. in the long-term development These institutions are important of Hsu Fu Chi, China’s leading parts of Nestlé’s global R&D Shanghai R&D Center confectionery manufacturer. network aiming at conducting The Shanghai R&D Center science-based research and located in Totole industrial park is Xiamen R&D Center innovation. focused on culinary products and The Xiamen R&D Center, beverage systems. This center is located in Yinlu industrial park, Beijing R&D Center fully involved in the development focuses on Yinlu core products - The Beijing R&D Center gathers of chicken bouillon and has peanut milk and congee – which three expertises on basic developed several technologies are valued for their nutrition scientific research, nutrition that have been successfully and health properties. The and health and products exported. Xiamen R&D Center laid a solid development under the same foundation to support Yinlu’s roof to boost innovation pace. Dongguan R&D Center long-term development. Besides, the center uses The Dongguan R&D Center 13 გዤćġŚ ʕˡѳੌ Industrial Facilities Շҝդǃ͍ҲĄგዤᆰ౼ĀˡӪ “Creating Shared Value” is factories and employs about 뺯ƄΡćͬċŚŝ̬ؽ뻟 the business guidelines
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