Parkway Plaza El Cajon, (San Diego) California CARLSBAD, CA The image of San Diego is one of sun, sand, ESCONDIDO, CA cruise ships and coastline. But there’s another San Diego, with desert vistas, cyclists, and a proud, young, ethnically diverse community.
Parkway Plaza is their center. SAN DIEGO, CA
CHULA VISTA, CA Continually updated since its 1972 opening, US MEXICO Parkway Plaza is where residents of East 10 MILES County shop, dine, attend the latest in cinema innovations, and even exercise.
A rare enclosed mall in the region, Parkway Plaza is visited twice as often as most regional centers as shoppers rediscover an old friend again and again.
Parkway Plaza El Cajon, (San Diego) California • Single-level super-regional mall
• Only enclosed shopping center in East County
• Nearly 10 million annual shopper visits
• Ongoing property improvements include facade updates, a parkscape with children’s play area, and fresh landscaping
Property Description
major roads Interstate 8 and center description Enclosed, one-level center Highway 67 anchors Macy’s, Wal-Mart, JCPenney, Sears, Dick’s Sporting total sf 1,315,000 Goods, and Regal 18-screen & Imax Theater
# of stores 160 key tenants ULTA, H&M, Forever 21, Victoria’s Secret, PINK, Hollister, Brighton Collectibles, Disney, Tilly’s, Vans, Torrid, Crunch Fitness, # of parking 6,000 Best Buy, Office Depot, HomeGoods, and On The Border
THE CENTER THE MARKET STARWOOD Parkway Plaza “One of the most diverse areas in the county [with] a beauty all its own, with rolling hills, majestic mountains, sparkling lakes, and deep canyons.”
— SanDiego.org
THE CENTER THE MARKET STARWOOD Parkway Plaza • Visible and directly accessible from Interstate 8 and Highway 67
• 15 miles northeast of downtown San Diego
• One-stop shopping destination center
• The only IMAX theater in East San Diego County is a strong regional draw
All Together Now Visible to 149,000 cars daily on I-8 and More than 190 retailers including a new 98,000 vehicles on Highway 67 Pandora and an expanded Shiekh Shoes Unique anchor combination offers Walmart and Sears are among top fashion, discount, general merchandise, performers in their chains electronics, sporting goods, home furnishings and a fitness center
THE CENTER THE MARKET STARWOOD Parkway Plaza “The premier shopping destination for all East County that features a balanced mix of fashion and destination retailers.” — East County Chamber of Commerce • One of San Diego’s largest suburbs
• Strong residential and business growth within trade area
• Economy dominated by healthcare, international trade, agriculture, education, aerospace and defense
Continually Growing Above-average population growth of Nearly 40% of households have children 4.6% from 2017 to 2022 under 18 Above-average household incomes San Diego hosts 34 million visitors of $84,900 annually, spending $9.2 billion Daytime employment of 72,300 people East County is exploring the creation of within 3 miles increases to 120,800 an “Aerotropolis” development around within 5 miles Gillespie Field airport
THE CENTER THE MARKET STARWOOD Parkway Plaza • Young, ethnically diverse, family-oriented base Primary Trade Area Average Household • 6 of 10 adults are white-collar professionals Expenditures $2,779 on food away from home, 10% above US • Affordable housing with 60% home ownership $2,213 on apparel, 12% above US $1,083 on personal care • A community core shopped more frequently than products and services, 11% above US industry average $941 on sports and recreation, 8% above US $667 on home furnishings, 5% above US
THE CENTER THE MARKET STARWOOD Parkway Plaza Distance to Competition 31 MILES Grossmont Center 67 Driving – 4 mi, 5 min 98,000 AADT Mission Valley Driving – 14 mi, 14 min LAKESIDE 52 I-8 Plaza Bonita SANTEE USA 149,000 AADT MEXICO Santee Trolley Square Driving – 15 mi, 17 min Santee Trolley Square GILLESPIE FIELD Driving – 3 mi, 7 min
MONTGOMERY Parkway Plaza FIELD AIRPORT Fletcher Parkway I-15 30,300 AADT EL CAJON North Johnson Avenue 23,300 AADT Grossmont Center Mission Valley LA MESA
SPRING VALLEY SAN DIEGO INT’L AIRPORT Legend SAN DIEGO Primary Trade Area I-805 Secondary Trade Area
Competition CORONADO Access Roads NATIONAL CITY (AADT= annual average daily traffic) 3 MILES Plaza Bonita CHULA VISTA
THE CENTER THE MARKET STARWOOD Parkway Plaza Barona Resort & Casino
Area Attractions Gillespie Field Miramar Air Station The East County Performing Arts I-15 Sycuan Casino Anza-Borrego Desert LAKESIDE 52 67 I-8 State Park Barona Resort & Casino SANTEE Hollywood Casino GILLESPIE FIELD Taylor Guitars (HQ) Colleges Grossmont-Cuyamaca Community College GKN Aerospace Chem-Tronics Inc. Grossmont College Grossmont College Parkway Plaza Cuyamaca College EL CAJON San Diego State University Kaiser Permanente Sycuan Casino Combined enrollment: 54,600 Sharp Grossmont Hospital I-8 San Diego State University
LA MESA
54 Legend SPRING VALLEY Cuyamaca College Primary Trade Area
94 Secondary Trade Area Colleges
Key Employers 3 MILES Hollywood Casino
THE CENTER THE MARKET STARWOOD Parkway Plaza Demographics PTA1 STA2 TTA3 US Avg Population 2017 estimate 294,150 509,752 803,902 El Cajon known as “The Valley 2022 projection 307,770 533,265 841,035 of Opportunity” % growth 2017–2022 4.6% 4.6% 4.6% 3.8% Population White 75% 53% 61% 70% Parkway Plaza Among top 15 By Race Black 4% 11% 9% 13% Things to Do in El Cajon Asian 4% 12% 9% 6% — TripAdvisor.com Hispanic Ethnicity 23% 37% 32% 18% Median Age 38 36 37 38 Parkway Plaza is one of the % age 15-24 13% 14% 14% 14% top destinations in El Cajon % age 25 to 44 27% 28% 28% 26% — VirtualTourist.com % age 45 to 64 27% 25% 25% 26% Households 2017 estimate 104,102 172,490 276,592 2022 projection 109,024 180,620 289,644 2017 households with kids under 18 37% 37% 37% 34% Average 2017 estimate $86,782 $83,778 $84,908 $80,853 Household % earning $75,000+ 44% 42% 43% 38% Income 2022 projection $96,361 $93,266 $94,431 $87,464 Education % college educated 59% 61% 60% 59%
1-MILE 3-MILE 5-MILE 10-MILE Business & business establishments 2,346 7,278 13,560 27,500 Employment daytime employment 23,286 72,337 120,750 266,865
1 Primary Trade Area 2 Secondary Trade Area 3 Total Trade Area
THE CENTER THE MARKET STARWOOD Parkway Plaza Predominant Market Lifestyle Segments
Midlife Success —20% Affluent Empty Nesters—14% • Singles & couples in their • Upscale couples age 45+ 30’s and 40’s with children • Wealthiest of the Younger • College-educated holding Years class executive and professional • College-educated with positions six-figure incomes • Disposable cash with active • Executive and professional lifestyles jobs • Involved in the community • Fans of technology, financial • Indulge in travel, cultural products, and travel events, and exercise equipment
Conservative Classics—13% Accumulated Wealth—11% • Upper-middle-class age 55+ • Families & couples age 50+ • Childless singles and couples • Upscale, college-educated • College-educated baby boomers • Enjoy comforts of home, • Sprawling suburban homes gardening, reading, and • Disposable cash and entertaining sophisticated tastes • Frequent patrons to • Enjoy top-of-the-line museums, the theater, and electronics, sporting casual-dining restaurants equipment, cars and vacations
THE CENTER THE MARKET STARWOOD Parkway Plaza Starwood Retail Partners: A New Kind Of Owner For A New Generation Of Retail
Starwood Retail Partners is not your father’s — or your grandfather’s — landlord. We’re acquiring, redeveloping, managing, leasing and operating the next generation of shopping centers for a new generation of shoppers: active, exciting community cores for an increasingly interconnected consumer.
Owned by Starwood Capital Group, we’ve grown our portfolio to 30 centers in 16 states across the United States since our founding in 2012, working with top-tier investment firms to help finance our properties, and employing the talents and skills of the most creative professionals in the business to maximize their value.
We build solid relationships and partner with our retailers to ensure that they are in the right property at the right time, with the right deal to support their success now and in the future. We invest in innovative technologies that help our properties become more productive, our stores more exciting and our shoppers more engaged.
We understand that ultimately, as an owner, as an employer and as a citizen of our communities, it’s not about property, it’s about people.
California Illinois North Carolina Metreon The Arboretum of South Barrington Northlake Mall Northridge Mall Chicago Ridge Mall Parkway Plaza Louis Joliet Mall Ohio Plaza West Covina The Promenade Bolingbrook Belden Village Mall Solano Town Center Franklin Park Mall Indiana Great Northern Mall Colorado Southlake Mall SouthPark Mall Belmar Kentucky Texas Patrick Kellner / Director, Leasing / 412.315.9328 / Connecticut Hamburg Pavilion The Shops at Willow Bend [email protected] Blue Back Square Michigan Virginia Florida Fairlane Town Center MacArthur Center Bill Cikalo / Director, Big Box Leasing & Development / 312.283.5121 / The Mall at Wellington Green The Mall at Partridge Creek Stony Point Fashion Park [email protected] Westland Mall Montana Washington Georgia Rimrock Mall Capital Mall Bryant Siragusa / Vice President, National Restaurant and Entertainment The Collection at Forsyth Kitsap Mall Leasing / 214.771.2003 / [email protected] Nebraska Gateway Mall Naumann Idrees / Vice President, Leasing – West / 312.265.7046 / [email protected]
Sources: The Nielsen Company; State Department of Transportation; State and Local Economic Development Resources 02/13/18 Starwood Retail Partners 1 East Wacker Drive Suite 3600 Chicago, IL 60601 www.starwoodretail.com
THE CENTER THE MARKET STARWOOD Parkway Plaza