Parkway Plaza El Cajon, () CARLSBAD, CA The image of San Diego is one of sun, sand, ESCONDIDO, CA cruise ships and coastline. But there’s another San Diego, with desert vistas, cyclists, and a proud, young, ethnically diverse community.

Parkway Plaza is their center. SAN DIEGO, CA

CHULA VISTA, CA Continually updated since its 1972 opening, US MEXICO Parkway Plaza is where residents of East 10 MILES County shop, dine, attend the latest in cinema innovations, and even exercise.

A rare enclosed mall in the region, Parkway Plaza is visited twice as often as most regional centers as shoppers rediscover an old friend again and again.

Parkway Plaza El Cajon, (San Diego) California • Single-level super-regional mall

• Only enclosed in East County

• Attracts more than 9 million visitors annually

• Ongoing property improvements include facade updates, a parkscape with children’s play area, and fresh landscaping

Property Description

major roads Interstate 8 and center description Enclosed, one-level center Highway 67 anchors Macy’s, Wal-Mart, JCPenney, , Dick’s Sporting total sf 1,300,000 Goods, and Regal 18-screen & Imax Theater

# of stores 160 key tenants ULTA, H&M, Forever 21, Victoria’s Secret, PINK, Hollister, Brighton Collectibles, Disney, Tilly’s, Vans, Torrid, Crunch Fitness, # of parking 6,000 Best Buy, Office Depot, HomeGoods, and On The Border

THE CENTER THE MARKET STARWOOD Parkway Plaza “One of the most diverse areas in the county [with] a beauty all its own, with rolling hills, majestic mountains, sparkling lakes, and deep canyons.”

— SanDiego.org

THE CENTER THE MARKET STARWOOD Parkway Plaza • Visible and directly accessible from Interstate 8 and Highway 67

• 12 miles northeast of downtown San Diego

• One-stop shopping destination center

• Highly successful Regal IMAX Cinema is a regional draw

All Together Now Visible to 149,000 cars daily on I-8 and More than 190 retailers, with Pandora 98,000 vehicles on Highway 67 and Rue 21 opening in 2016 Atypical anchor combination offers and Sears are among top fashion, discount, general merchandise, performers in their chains electronics, sporting goods, home furnishings and a fitness center

THE CENTER THE MARKET STARWOOD Parkway Plaza “The premier shopping destination for all East County that features a balanced mix of fashion and destination retailers.” — East County Chamber of Commerce • One of San Diego’s largest suburbs

• Strong residential and business growth within trade area

• Economy dominated by healthcare, international trade, agriculture, education, aerospace and defense

Continually Growing Above-average population growth of 1 of 3 households have children under 18 4.5% from 2016 to 2021 San Diego hosts 34 million visitors Above-average household incomes annually, spending $9.2 billion of $81,400 East County is exploring the creation of Daytime employment of 72,300 people an “Aerotropolis” development around within 3 miles increases to nearly 120,000 Gillespie Field airport within 5 miles

THE CENTER THE MARKET STARWOOD Parkway Plaza • Young, ethnically diverse, family-oriented base Primary Trade Area Average Household Expenditures on Par • 6 of 10 adults are white-collar professionals with US $2,376 on food away from • Affordable housing with 60% home ownership home $1,888 on apparel $902 on personal care • A community core shopped more frequently than products and services $725 on sports and industry average recreation $577 on home furnishings

THE CENTER THE MARKET STARWOOD Parkway Plaza Distance to Competition 31 MILES 67 Driving – 4 mi, 5 min 98,000 AADT Mission Valley Driving – 14 mi, 14 min LAKESIDE I-8 Plaza Bonita SANTEE USA 149,000 AADT MEXICO Santee Trolley Square Driving – 15 mi, 17 min Santee Trolley Square GILLESPIE FIELD Driving – 3 mi, 7 min Parkway Plaza MONTGOMERY FIELD AIRPORT Fletcher Parkway 30,300 AADT North Johnson Avenue 23,300 AADT Grossmont Center Mission Valley LA MESA

Legend SAN DIEGO INT’L AIRPORT Primary Trade Area Secondary Trade SAN DIEGO Area Competition Access Roads

(AADT= annual average NATIONAL CITY daily traffic)

3 MILES Plaza Bonita

THE CENTER THE MARKET STARWOOD Parkway Plaza Barona Resort & Casino

Area Attractions

10 mi. Gillespie Field

267,573 Miramar Air Station The East County Performing Arts

I-15 Sycuan Casino Anza-Borrego Desert Daytime Employees 5 mi. 27,513 State Park 52 67 I-8

119,200 Barona Resort & Casino

3 mi. Businesses Colleges 13,602 Taylor Guitars (HQ) 72,324 Grossmont College GKN Aerospace Chem-Tronics Inc. 7,239 Cuyamaca College Grossmont-Cuyamaca Community College Parkway Plaza 164,119 344,931 Residential Population 835,822 San Diego State University Combined enrollment: 54,600 $69,027 Kaiser Permanente Sycuan Casino Sharp Grossmont Hospital $79,566 I-8 Household Income

54 $79,748 Legend Demographics

94 Key Employers

3 MILES

THE CENTER THE MARKET STARWOOD Parkway Plaza Demographics PTA1 STA2 TTA3 US Avg Population 2016 estimate 128,334 499,516 627,850 El Cajon known as “The Valley 2021 projection 133,796 522,563 656,359 of Opportunity” % growth 2016–2021 4.3% 4.6% 4.5% 3.7% Population White 69% 69% 69% 71% Parkway Plaza Among top 15 By Race Black 7% 7% 7% 13% Things to Do in El Cajon Asian 4% 6% 6% 5% — TripAdvisor.com Hispanic Ethnicity 28% 26% 27% 18% Median Age 36 38 37 38 Parkway Plaza is one of the % age 15-24 13% 14% 14% 14% top destinations in El Cajon % age 25 to 44 28% 27% 27% 26% — VirtualTourist.com % age 45 to 64 25% 26% 26% 26% Households 2016 estimate 44,621 181,298 225,919 2021 projection 46,578 190,168 236,746 2016 households with kids under 18 38% 34% 35% 34% Average 2016 estimate $67,180 $84,873 $81,379 $77,135 Household % earning $75,000+ 31% 43% 41% 36% Income 2021 projection $72,870 $92,913 $88,970 $83,619 Education % college educated 51% 64% 61% 59%

1-MILE 3-MILE 5-MILE 10-MILE Business & business establishments 2,317 7,239 13,602 27,513 Employment daytime employment 22,979 72,324 119,200 267,573

1 Primary Trade Area 2 Secondary Trade Area 3 Total Trade Area

THE CENTER THE MARKET STARWOOD Parkway Plaza Predominant Market Lifestyle Segments

Midlife Success —17% Affluent Empty Nesters—16% • Singles & couples in their • Upscale couples age 45+ 30’s and 40’s with children • Wealthiest of the Younger • College-educated holding Years class executive and professional • College-educated with positions six-figure incomes • Disposable cash with active • Executive and professional lifestyles jobs • Involved in the community • Fans of technology, financial • Indulge in travel, cultural products, and travel events, and exercise equipment

Conservative Classics—14% Accumulated Wealth—12% • Upper-middle-class age 55+ • Families & couples age 50+ • Childless singles and couples • Upscale, college-educated • College-educated baby boomers • Enjoy comforts of home, • Sprawling suburban homes gardening, reading, and • Disposable cash and entertaining sophisticated tastes • Frequent patrons to • Enjoy top-of-the-line museums, the theater, and electronics, sporting casual-dining restaurants equipment, cars and vacations

THE CENTER THE MARKET STARWOOD Parkway Plaza Starwood Retail Partners: A New Kind Of Owner For A New Generation Of Retail

Starwood Retail Partners is not your father’s — or your grandfather’s — landlord. We’re acquiring, redeveloping, managing, leasing and operating the next generation of shopping centers for a new generation of shoppers: active, exciting community cores for an increasingly interconnected consumer.

Owned by Starwood Capital Group, we’ve grown our portfolio to 30 centers in 16 states across the United States since our founding in 2012, working with top-tier investment firms to help finance our properties, and employing the talents and skills of the most creative professionals in the business to maximize their value.

We build solid relationships and partner with our retailers to ensure that they are in the right property at the right time, with the right deal to support their success now and in the future. We invest in innovative technologies that help our properties become more productive, our stores more exciting and our shoppers more engaged.

We understand that ultimately, as an owner, as an employer and as a citizen of our communities, it’s not about property, it’s about people.

California The Arboretum of South Barrington Northlake Mall Chicago Ridge Mall Parkway Plaza Louis Joliet Mall Belden Village Mall The Promenade Bolingbrook / Director, Leasing / 412.315.9328 / Franklin Park Mall Patrick Kellner Great Northern Mall [email protected] SouthPark Mall Belmar Charles Skaggs / Director, Restaurant Leasing / 773.541.2855 / Hamburg Pavilion The Shops at Willow Bend [email protected] Blue Back Square Fairlane Town Center MacArthur Center Bill Cikalo / Director, Big Box Leasing & Development / 312.283.5121 / The Mall at Wellington Green The Mall at Partridge Creek Stony Point Fashion Park [email protected] Westland Mall Montana Rimrock Mall Capital Mall Naumann Idrees / Vice President, Leasing – West / 312.265.7046 / The Collection at Forsyth Kitsap Mall [email protected] Gateway Mall Ed Coury / Senior Vice President, Leasing / 312.242.3217 / [email protected]

Sources: The Nielsen Company; State Department of Transportation; State and Local Economic Development Resources 11/07/16 Starwood Retail Partners 1 East Wacker Drive Suite 3600 Chicago, IL 60601 www.starwoodretail.com

THE CENTER THE MARKET STARWOOD Parkway Plaza