Tall Ships Exposition Festivals at Various California Ports to Be Held During the Summer of 2008
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COASTAL CONSERVANCY Staff Recommendation April 27, 2006 TALL SHIPS EXPOSITION 2008 File No. 05-020 Project Manager: Neal Fishman/Carol Arnold RECOMMENDED ACTION: Authorization to disburse up to $100,000 to the Maritime Museum of San Diego to plan and coordinate Tall Ships Exposition festivals at various California ports to be held during the summer of 2008. LOCATION: The Maritime Museum of San Diego is located on North Harbor Drive at the waterfront of San Francisco. Festivals will be held at waterfront locations within various California ports, including San Francisco, Los Angeles and San Diego (Exhibit 1: Project Locations). PROGRAM CATEGORY: Urban Waterfronts EXHIBITS Exhibit 1: Project Locations Exhibit 2: Photos of Tall Ships Exhibit 3: Letters of Support RESOLUTION AND FINDINGS: Staff recommends that the State Coastal Conservancy adopt the following resolution pursuant to Sections 31000 et seq. of the Public Resources Code: “The State Coastal Conservancy hereby authorizes disbursement of an amount not to exceed one hundred thousand dollars ($100,000) to the Maritime Museum of San Diego to plan Tall Ships Exposition festivals at various California ports to be held during the summer of 2008, including but not limited to the sponsorship of visits by historic tall sailing ships, international maritime training vessels, and other unique craft, and the development of related activities which will promote access to urban waterfronts. Prior to the disbursement of any Conservancy funds, the Maritime Museum of San Diego shall submit for the review and written approval of the Conservancy’s Executive Officer a work program, including scope of work, budget and schedule, the names of any contractors it intends to use to carry out the project.” TALL SHIPS EXPOSITION 2008 Staff further recommends that the Conservancy adopt the following findings: “Based on the accompanying staff report and attached exhibits, the State Coastal Conservancy hereby finds that: 1. The proposed project is consistent with the purposes and objectives of Chapter 7 of Division 21 of the Public Resources Code, regarding urban waterfront restoration. 2. The proposed project is consistent with the Project Selection Criteria and Guidelines adopted by the Conservancy on January 24, 2001. 3. The Maritime Museum of San Diego is a nonprofit organization existing under Section 501(c)(3) of the U.S. Internal Revenue Code, and whose purposes are consistent with Division 21 of the California Public Resources Code.” PROJECT SUMMARY: This authorization will assist the Maritime Museum of San Diego (MMSD) in planning and sponsoring Tall Ship Exposition festivals for 2008 at various California ports, including San Francisco, Los Angeles, and San Diego. The events will be held for four to five days during the summer and will feature visits from historic tall ships and working craft from around the world in conjunction with multi-cultural waterfront educational and recreational activities. Previous Tall Ship Exposition festivals in San Francisco, Los Angeles and San Diego were highly successful, providing a unique waterfront educational and recreational experience for both children and adults. The venues were located in coastal cities where tourism is a major component of the local economy. The festivals draw upon the romance, history, and ambience of waterfronts as attractive venues. Because of their compelling imagery, newsworthy quality and evocations of heritage, tall ship festivals energize perceptions of waterfronts as desirable destinations to wide audiences (Exhibit 3: Photos of Tall Ships). The festivals host a variety of tall ships and incorporate many waterfront themes and amenities including a parade of tall ships, onboard visits by the public, live entertainment, folk heritage demonstrations, day sails and mock battles, boat races, maritime educational programs, theatrical performances, food and merchandise sales; and parking, security and first aid arrangements. Much of the expense is underwritten by a combination of in-kind contributions, private sponsorship, volunteerism, philanthropy, passport (ticket) sales at nominal prices, and operational revenues. Despite this diverse support, funding from government agencies is essential to fill monetary gaps. Most of the maritime nations of the world, including those of the Pacific, operate national tall ships as educational and diplomatic platforms. In each port, tall ship events serve to invigorate relations between California and its foreign maritime trading partners. The festivals to be held during the summer of 2008 are expected to significantly stimulate economic activity in the waterfront areas of the participating cities and, in keeping with prior years, are expected to draw between 300,000 to 500,000 visitors to each waterfront during a four to five day period in the summer. - 2 - TALL SHIPS EXPOSITION 2008 The MMSD’s geographical location makes it a fitting site to anchor the tall ships festivals. Because the prevailing winds along the coastline are northerly, tall ship routes follow a north to south succession, calling in San Diego as the last U.S. port before clearing for foreign waters. The venue and mooring facilities render the San Diego port as the best location for a grand finale to a statewide event. All of the ships can be moored at one location in close proximity, near the center of downtown and other attractions, with easy accessibility, and situated within an expansive visual frame. The setting also makes a natural theater for the grand parade of sail as well as mock sea battles and other waterside activities. The MMSD will be undertaking the following specific tasks to plan and organize the Tall Ships Exposition festivals of 2008: • Coordinate with the American Sail Training Association, the U.S. Navy, diplomatic offices, ports, and organizations that own and operate tall ships for educational programs to attract vessels to participate in the festival. • Recruit sponsors for statewide and local events; • Coordinate statewide publicity well in advance of the event; • Develop strategies to attract visitors from inland California to attend the festivals, focusing particularly on young people from low-income areas; • Develop educational materials about tall ships for grades 1-12 including distance and web-based learning. The MMSD is uniquely qualified to plan and implement the Tall Ship Expositions festival of 2008. It has actively participated in three prior festivals, is engaged in educational and recreational activities related to maritime history and sponsors numerous maritime programs. Of particular note is the organization’s focus on urban youth who would otherwise not have the opportunity to learn about maritime history or activities. Site Description: The MMSD is located on South Harbor Boulevard in the downtown area of San Diego’s waterfront. Three of the festivals will be held at the Ports of San Francisco, Los Angeles and San Diego, and other cities such as Monterey and Santa Barbara may participate as well. In San Francisco, the specific venue includes 1.7 miles of waterfront docks, parks, and performance areas, beginning at Fort Mason and ending at South Beach Harbor. In Los Angeles, the port is located within an industrial area in San Pedro with the working waterfront as a major feature. In San Diego, the festival will be located along about one mile of waterfront within the City center, from Grape Street to Broadway. All of these areas are working waterfronts combined with varying public amenities. In the case of San Francisco and San Diego, the waterfronts are located in highly scenic areas with expansive views of surrounding bays. Visitors use bike and walking paths to enhance their visit in all three of these major ports. Project History: The Conservancy began its involvement with tall ships in April 2002 with a $50,000 grant to Sail San Francisco to promote festivals in coastal ports that following summer. Festivals were held in San Diego, Los Angeles and San Francisco. In February, 2003 the Conservancy provided a $300,000 grant to the MMDS to restore the tall ship Californian, a replica of an 1848 revenue cutter. The ship is docked in the Port of San Diego, but periodically sails up the coast to San Francisco as a means of promoting interest in tall ships and urban - 3 - TALL SHIPS EXPOSITION 2008 waterfronts. In June, 2003, the Conservancy provided a grant of $75,000 to again coordinate and facilitate visits of tall ships and to carry out related education projects for school children. In May, 2005, the Conservancy provided $100,000 each to three separate organizations to plan and coordinate their individual festivals for the summer of 2005. These festivals were highly successful, attracting between 300,000 to 500,000 visitors each. The MMSD estimates that the economic impact of the festivals is in the range of $6,000,000 to $10,000,000 for each event, and expects the 2008 festivals will be similarly lucrative for local economies. Sail San Francisco has ceased to exist as an active organization and will therefore no longer be involved in the festival. The MMSD will be the lead for the 2008 festival and will work closely with other maritime organizations in San Francisco and Los Angeles, as well as other potential sites where the festival may be held. PROJECT FINANCING: Coastal Conservancy: $ 100,000 In-Kind Services: Port of San Diego 40,000 Maritime Museum of San Diego 100,000 Total Project Cost: $ 240,000 The expected sources of funds for this project are the FY03/04 and 05/06