Festforward Convergence November 22 -24, 2015 Fess Parker Resort

FestForward Convergence November 22 -24, 2015 Fess Parker Resort | Santa Barbara, CA

Greetings!

We are writing to invite you to FestForward Convergence, set to take place at the Fess Parker Resort in Santa Barbara on November 22-24, 2015. Our event aggregates the largely underserved music, film, and food & wine festival industry, a multi-billion dollar market in North America. We create a trendy and thought- provoking atmosphere for our festival influencers to network, create, collaborate and unwind while connecting with our top-tier industry sponsors and speakers.

Cozy, intellectually engaging, FestForward is filled with speakers and guests from SXSW, Life Is Beautiful, Vans Warped Tour, Goldenvoice, Live Nation, Glastonbury Festival, Santa Barbara Film Festival, San Francisco Film Festival, Mill Valley Film Festival, Pebble Beach Food Festival, South Beach Food & Wine, LA Food & Wine, Hawaii Food & Wine Festival, Atlanta Food & Wine and musicians such as Alice Cooper and Dave Mason, film and TV actors such as Kelly LeBrock, Richard Burgi and Nia Peeples as well as celebrity chefs, managers, agents, industry exec's from Weinstein, Variety and much more.

On the following pages we have provided an overview of FestForward for your review. We very much hope that you can attend & participate!

Sincerely,

Laurie Kirby, Esq. & Stuart MacNaught

Co-Presidents FestForward Santa Barbara 2015 AboutFest.com

FestForward Convergence:

Where: The Fess Parker Resort, 633 E Cabrillo Blvd, Santa Barbara, CA 93103

When: Sunday November 22 – Tuesday November 24, 2015

Why: Learn, Share, Network, Discover, Engage, Enlighten, Laugh, Experience, Compete!

How: Get on Board at AboutFest.com

Who: Leading producers, promoters and directors of Festival brands such as:

MUSIC: FILM: FOOD + WINE: § Coachella § SXSW § South Beach Food & Wine § Electric Daisy Carnival § San Francisco Int’l Film Fest § Los Angeles Food & Wine § Bonnaroo § Bentonville Film Festival § Austin Food & Wine Festival § Lollapalooza § Tribeca Film Festival § Pebble Beach Food & Wine § SXSW § Toronto Film Festival § Charleston Wine + Food § Vans Warped Tour § AFI § Zinfandel Experience § TomorrowWorld § Mill Valley Film Festival § Atlanta Food & Wine § Austin City Limits § Santa Barbara Int’l Film Fest § Hawaii Food & Wine § Global Citizen Festival § The Weinstein Company § Outside Lands § Outside Lands § Rhino Films § Life Is Beautiful

Plus Many More….

FestForward Attendee Demographics

The FestForward attendees are the influencers in live music, film, and food & wine festivals that promote, manage, and curate the leading music, film and music & wine festivals in North America. They are the gatekeepers of the largest growing cultural events today. They are also the technology developers and providers that service this industry.

Music + Film + Food & Wine + Technology + Art + Poetry + Dance = A Recipe For Success The Recipe: One part music + one part film + one part food & wine + one part technology. Stir it up for a fun-filled mentally invigorating three day professionally enhancing experience with hundreds of festivals & industry insiders attending.

We’re taking all the best components of an industry conference and shaking it up! FestForward is a convergence of music/film/food/wine festivals for three days of brainstorming, networking, disrupting, coalescing, agreeing, collaborating, competing & hugging it out! There will be inspirational industry panels, discussions, networking, a tech hackathon, a sponsor pitch contest, a wine and beer tasting, art installations, live performances in music + dance + poetry + cooking, memorable special events, sponsorship prizes and industry awards at the Best of The Fests Awards Brunch.

FestForward features thought leaders from all disciplines, unique networking experiences and educational resources in a relaxed yet elegant setting. Attendees and sponsors will leave inspired with solutions, contacts, new business and valuable insights and resources. We bring together the players. We connect the dots and the dot-coms.

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FestForward Agenda

10:30-11:45 AM Registration & FestForward Convergence Exhibition Center opens: Grab a Mimosa or Bloody Lagunitas Cure - compliments of OneHope Wines, Lagunitas and a wristband from Blink FX and visit each vendor for prizes! 11:45 AM-Noon Fifteen Minutes of Game – FestForward Co-founders Laurie & Stuart break the ice on the conference so you can dive right in.

Main Session - Grand Ballroom Festival Bootcamp – Reagan Room

12:00 Noon – 1:00 PM 12:00 – 12:50 PM Music in Movies – And Now for Something Opening Keynote Completely Different… Chef Roy Yamaguchi Explore the digital world of movies and music. Founder Hawaii Food & Wine Festival Whether you are a professional in film or music (or aspire to be) – come learn about the magic behind 1:00 PM – 1:30 Lunch the music in movies such as Crash, The Illusionist, Butter, The Iron Lady, Silver Linings Playbook, Begin 1:30 PM – 2:20 PM Again, Fantastic Four, and hundreds more. The Future of Festivals Hosted by Phil Gallo, Journalist The last frontier of the “tribal gathering” Richard Glasser, Head of Music, according to Seth Godin is the festival. With The Weinstein Company expansion in every festival vertical under the sun, Andrea von Foerster, Music Supervisor, the death of the festival is greatly exaggerated. Firestarter Music Let’s hear from our team of experts in food, wine, Aaron Zigman, Film Composer music & film about where we are heading in the industry. Hosted by Laurie Kirby 1:00 - 1:50 PM Kevin Lyman, Vans Warped Tour Turn Up the Heat: Food & Wine Festivals David Alan Bernahl II, CLM, Pebble Beach & Los Since you can’t go to school to be a festival Angeles Food & Wine Festivals organizer, how do you know if you are on the right Maureen Ford, Live Nation track? What checklist will you need for your budget, John Boyle, Insomniac logistics, production, talent and operations? Learning from those that have already done the

heavy lifting will help you understand the pitfalls, 2:30-3:30 shortcuts, must-do’s and more to land a career or NetGain: Networking With Purpose & build a festival brand that will be successful for years Prizes to come! Come loaded with questions.

Review the feedback from any conference Denise Yamaguchi, Hawaii Food & Wine Festival and you will consistently find that Rebecca Robinson, Zinfandel Experience newtworking is the most important reason for attendance. So here’s your chance! Bring your elevator pitch, business cards and come ready to rumble. Win prizes!

Facilitated by Stuart MacNaught, AboutFest

7 Sunday, November 22 - Continued

3:30 PM – 3:45 PM Networking Break 2:00 - 2:50 PM FestForward Tech Hackathon: Final Four 3:45 PM – 5:00 PM Hackathon Teams Pitch to the Judges SponsorFest The aim of the hackathon is to help shape the evolving Brought to you by festival industry by bringing business and tech talent Lesa Ukman and Delta Air Lines. together with festival producers, and through this brainstorming event, launch new ideas and solutions. Delta will be awarding a sponsorship at The Hackathon which runs 24 hours – Saturday 11/21 11 FestForward valued at approximately $10,000. AM thru 11/22 11 AM – will now have the “final four” (value of travel certificates) to a festival or event teams present to the judges in order to win Delta tickets, that best embodies a strategic fit for Delta. Domino’s Pizza Gift cards and more! Introductory remarks will be made by Keith In Between pitches, hear from: Miller of Kenwood Experiences “CODE” Filmmaker Robin Reynolds on Females in Lesa Ukman, Futures Director, ESP Properties Technology and and co-founder of IEG, Inc. will inform attendees Ralph “The Ethical Hacker” Echemendia on tech security at FestForward how to participate and help them issues everyone needs to know. understand the best practices in sponsorship proposals and the sponsor industry. 3:00 - 3:50 PM Now Screening - Film Festival Survival In addition, a Delta representative will speak to the audience about what they look for in a Running a fIlm festival can be a beast. They are hard to sponsorship proposal. Attendees will prepare a 3 start, run and sustain but the rewards outweigh the page targeted sponsor proposal for Delta, with challenges so we’re here to help. Learning from those that mentoring by Liana Bender, California Film have already done the heavy lifting will help you Institute Development Director. understand the best practices to ensure success for your festival. Want to start a career in festival management? You’ve come to the right place to Hosted by Stephen Nemeth, Rhino Films Noah Cowan, San Francisco Film Society Gary Meyer, Eat Drink Films

4:00 - 5:00 PM Making Your Music Festival or Tour Sing The road to success in the music industry can be Contest: All FestForward attendees at long and winding, frought with setbacks and SponsorFest (except for corporate sponsors) are challenges. Hear firsthand accounts from our eligible to win. distinguished panel about the vision, ingenuity and determination it takes to build a lasting To Enter: Attend FestForward and sign in at brand in the live music industry. SponsorFest on Sunday November 22, 2015. Hosted by Kevin Lyman, Vans Warped Tour Submit your 3-page proposal/deck by midnight Disco Donnie Estopinal, Disco Donnie Presents November 22, 2015 to [email protected]. The Chuck Randall, Tour Manager

Fiesta Riviera

Come Help Us Set The American Riviera Afire! Plaza del Sol, Fess Parker Resort, Santa Barbara

”Fiesta Riviera” Begins at 5 PM Wine Tasting/Beer Tasting/Cocktail Reception/Dave Mason Concert & more… 6-7 PM Pasta & Salad Stations 7:00 - 8:00 PM Dave Mason’s Traffic Jam Comes To A Rockin’ Halt at FestForward!

8:00 - 10:00 PM FireChat Afterparty On the Plaza - DJ and dancing and more wine and beer!

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Monday November 23

Pre-9:00 AM Yoga or Surf!

Main Session Room – Grand Ballroom Salon Series – Reagan Room

9:00 AM – 9:50 AM 9:00 – 9:50 AM Advances in Festival Technology & Safety FilmFestival Technology Mobile Apps, wireless technology, “wearable” Festival technology for film festivals includes not only technology, RFID, and other festival technology distribution and exhibition but methods for engaging new impacts the safety of the event, experience of the audiences. Our panel explores how to message in the fan, the crew, vendors and the artist. Our goal is to digital world the ‘analogue” messaging that film festivals bring you the latest and greatest to make your traditionally represent. festival a “techcess.” Introductory remarks will be Hosted by Benjamin Oberman, Mousetrap Films made by Dax Cochran of WDT WaetherOps. Luke Archer, Cool Hand Look Hosted by Ted Cohen, TAG Strategic & Ralph Echemendia, Red-E Digital FestForward Technology Chairman Kimberley Browning, Hollywood Shorts Film Fest Gillian Zettler, Charleston Wine + Food Christophe Daligault, FireChat 10:00 – 10:50 AM Steve Lemon, Event Safety Alliance Issues Facing Food and Wine Festivals Jeff Kreinik, Ticketfly With so many food and wine festivals exploding on the

scene, the stakes are higher. Ticket pricing, the cost of 10:00 – 10:30 AM celebrity chefs, staffing, logistics, audience development SXSW's Past, Present and Future & creating a unique experience are top of mind for 2016 will mark 30 years of SXSW. In 1994 they organizers. We will converge those that have created high broadened their focus from a strictly music industry profile festivals to understand their view of the industry. event to include interactive technology and film. Other events have adopted various elements of that Hosted By Philip Dobard, SoFab Institute same convergence approach to conferences and David Alan Bernahl, II, CLM, Pebble Beach and festivals, probably due in part to what they Los Angeles Food & Wine Festivals experienced at SXSW. Devonie Nicholas, South Beach Wine & Food Fest Kate Mider, Austin Food & Wine Mike Shea, Executive Director of SXSW Interviewed by Phil Gallo, Journalist

I ♥ Monday! Ð Attitude is Everything

10:40 AM – 11:50 AM 11:00 – 11:50 AM Convergence and Collaboration 2.0: Food, Issues Facing Film Festivals Wine, Film and Music Programming, sponsorship, staffing, audience and community awareness and festival logistics make the What happens when the arts come together? How do work of running a film festival an incredible, but festivals create an identity and an experience that can rewarding challenge. Maintaining relevancy in a world encompass the best of these disciplines? And how do where films are discovered in a multitude of ways and they leverage their perceived value to maximize on many devices, as well as managing and planning revenue? Where do we go from here? for a long-term future in the ever changing landscape will be the focus of this panel. Hosted by: Stuart MacNaught, AboutFest Hosted by Gary Rubin, Cohen Media Group Noah Cowan, San Francisco Film Society Robert Richards, Glastonbury Festival Liana Bender, California Film Institute Gary Meyer, Eat Drink Films Michal Wiesbrock, Santa Barbara Int’l FIlm Fest Devonie Nicholas, South Beach Wine & Food Fest Melissa Dickson, Fashion Meets Film Festival 12:00 – 12:45 PM Issues Facing Music Festivals 12:00 PM – 12:45 With massive rollups, media attention on drug use, Social Media: Who’s Listening? overpriced talent & recent high profile festival failures, the challenges for festival promoters has The goal of social media is to engage, listen, and never been greater. However, the discovery of music convert with increased attendance, ticket sales and and fan experiences make festivals the most coveted great fan experiences. Different tools serve different and memorable way for audiences to consume music. functions. Are you using them to their greatest These experts have experienced the ups and downs advantage? Listen & learn! of the industry and will share where we are headed. Hosted by Mike Wald, Storywall Hosted by Laurie Kirby, AboutFest David Silbaugh, Summerfest Shana Fong, Eventbrite Elliot Lefko, Goldenvoice, Erika Williams, Life Is Beautiful Dave Norman, Tour Manager Hannah Houser, AC Entertainment Maureen Ford, Live Nation Disco Donnie Estopinal, Disco Donnie Presents 12:45 – 1:30 PM – LUNCH

1:30 – 2:20 PM 12:45 – 1:30 PM LUNCH

That’s The Ticket – The Art & Science of 1:30 – 2:20 PM Ticketing Your Festival Ticketing can make or break your festival’s success. Marketing to Millennials Pricing, delivery, authentication, access control and The conventional wisdom is that the holy grail is analytics are just a few of the considerations when millennials, with buying power and influence for the selecting and working with a ticketing partner. Hear the next few decades. They are looking for authentic latest in ticketing technology and preview the next relationships with properties and brands. But what generation of tools that will improve social chatter, exactly does that mean? increase revenues and streamline your event. Hosted by Lizzie Paulson, Time Warner Hosted by Laurie Kirby, AboutFest Amanda Slavin, CatalystCreativ Keith Goldberg, Vendini Erika Williams, Life Is Beautiful David Silbaugh, Summerfest Jacob Tell, Oniracom Ben Raffi, Universe Jesse Lawrence, Tiq IQ 11

Monday November 23rd

2:30 PM – 3:20 PM 2:30 – 3:20 PM Sustainability - It’s an Authentic Problem Activating Sponsorships at a Festival Sustainability is the ability to sustain a behavior When negotiating a sponsorship, all brands recognize indefinitely. Our environment depends upon us to the value of activation across many platforms. protect and preserve it for future generations. Festivals need to remain authentic while brands want Let’s face it, festivals wreak environmental chaos. to be heard. A marriage of convenience must exist for But it doesn’t need to be the case. Hear some case the success of the relationship. What steps must the studies to prove just that. festival take to ensure success? Our experts will provide some key takeaways. Hosted by Eric Stevens, OTW Safety – Hosted by David Hazan, DLH Consulting Official FestForward Safety Sponsor Robert Richards, Glastonbury Festival Kathleen Gasperini, Label Networks Sam Elkin, C3 Presents Patrice Williams, Going Green Film Festival Elana Leaf, Insomniac Meg Luce, Clean Vibes Midori Connolly, AVGirl Productions

3:30 PM – 4:20 PM 3:30 PM – 4:20 PM Working with Charities: The Festival As Maintaining Your Food & Wine Festival’s Change Agent Identity Organizers of film, music, food and wine festivals With the rise of VIP ticket prices, celebrity chefs and generally incorporate charities into their events in a the epicurean experience, food and wine festivals are variety of ways. The events are an organic feeling the pressure to succeed in a fiercely environment to message audience with calls to competitive space. That said, these leaders action that effect change. Find out how these understand their market and work hard to provide the experience that keeps their loyal fans coming back leaders are creating a lasting impression beyond the while they build a new group of attendees to sustain festival walls. their festivals.

Hosted by Andy Bernstein of HeadCount Hosted by Matt Kettman, Journalist Margaret Martin of Harmony Project Gillian Zettler, Charleston Wine + Food Festival Justine Lucas, Global Citizen Festival Rebecca Robinson, Zinfandel Experience Dominique Love, Atlanta Food & Wine

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Main Session Room – Grand Ballroom

4:30 – 5:30 PM Wine, Women & Song – Stepping out from Behind the Camera From icons as the beauty in The Woman in Red, the hilarious Sweeney Sister on SNL, and Fame’s talented triple threat Nicole Chapman, these women have worked in front of the camera for most of their lives. They are now focused on owning their careers on what matters most to them. Hear why Kelly wants us back in the kitchen, Nia has developed a holistic approach to life and Nora can’t stop making us laugh. Also hear from Academy Award Nominated Director Amy Berg (Deliver Us from Evil, West of Memphis, Every Secret Thing with Diane Lane) whose latest film project shines a light on the legendary Janis Joplin. Hosted by Jennice Fuentes, CEO Fuentes Strategies Kelly LeBrock, Actor Nia Peebles, Actor Nora Dunn, Actor Amy Berg, Filmmaker

5:30 -700 PM Cocktail Reception in the Exhibit Hall Last chance to visit the Exhibit Hall and experience the latest and greatest.

Evening on your own! Discover Santa Barbara - The American Riviera

Tuesday November 24 Main Session Room Grand

9:30-10:30 AM Closing Keynote

10:30 AM Sponsorship Winner of SponsorFest: Presented by Delta Air Lines

11:00 AM Ð 1:00 PM Best of The Fests Closing Brunch with Reception, Closing Speech and Awards: Grand Ballroom MC: Richard Burgi

Festival Innovation Champion (Film, Music, Food/wine) Festival Sustainability Champion (Film, Music, Food/wine) Festival Charity Champion (Film, Music , Food/wine)

Champions of the Festival Industry: Kevin and Fran Lyman, Chef Roy Yamaguchi Champion of Music: Dave Mason, Musician Best Sponsor Partner to a Festival Lifetime Achievement Award Present to Shep Gordon, Manager Presented by Alice Cooper 13 Lifetime Achievement Honoree Shep Gordon Is Your Fest One of the Best ? Now Accepting Nominations at AboutFest.com/Best

–– AWARD CATEGORIES –– Festival Innovation Champion 3 Categories: Music Festival + Film Festival + Food & Wine Festival

Festival Sustainability Champion 3 Categories: Music Festival + Film Festival + Food & Wine Festival

Festival Charity Champion 3 Categories: Music Festival + Film Festival + Food & Wine Festival

Best Sponsor Partner to a Festival

For More Details On Award Categories and Submitting Your Festival,

Please Visit AboutFest.com/Best

–– HONOREES ––

Festival Industry Champions Kevin & Fran Lyman, Vans Warped Tour, 4fini Chef Roy Yamaguchi, Hawaii Food & Wine Festival

Champion of Music Dave Mason, Musician

Lifetime Achievement Award Champion of Music Honoree Dave Mason Shep Gordon,

Uber Manager, Film Producer, Chef & ”SuperMensch” 14 SponsorFest

Win a Delta Air Lines $10,000 Sponsorship

Delta will be awarding a sponsorship at FestForward valued at approximately $10,000 worth of travel certificates to a festival or event that best embodies a strategic fit for Delta.

Lesa Ukman, Futures Director, ESP Properties and co-founder of IEG, Inc. will instruct attendees at FestForward how to participate and will help them understand best practices in sponsorship proposals. In addition, a Delta marketing executive will speak to the audience about what they look for in a sponsorship proposal. Finally, Liana Bender, California Film Institute Development Director, will mentor the attendees and answer their questions as they prepare a 3 page targeted sponsor proposal for Delta.

Contest: All FestForward attendees at SponsorFest (except for corporate sponsors) are eligible to win.

To enter: Attend FestForward and sign in at SponsorFest on Sunday November 22, 2015.

Submit your 3-page proposal/deck by midnight November 22, 2015 to [email protected].

Include the following: Enter the subject as Delta Sponsorship Event/Company Name Name of Official Contact for Event/Company Location where event is held Date(s) for the event Contact information for Contact Person Address Phone Number E-mail Address Your proposal/deck should include a brief synopsis of the festival/event (history, special focus/emphasis for event/theme) and why Delta should sponsor (3 pages total).

The winner will be announced on Tuesday November 24th at The Fess Parker Resort by Delta Air Lines.

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Speakers & Presenters Luke Archer, Cool Hand Look Melissa Abbott, Delta Air Lines

Coleman Barks, Poet Amy Berg, Filmmaker Andy Bernstein, HeadCount

Liana Bender, David Alan Bernahl, II CLM, Pebble Beach & Los Angeles John Boyle, California Film Institute Food & Wine Festivals Insomniac

Richard Burgi, Actor Ted Cohen, TAG Strategic Alice Cooper, Musician – FestForward Technology Chair Presenter 16

Noah Cowan, SFIFF Christophe Daligault, Nora Dunn, Actress FireChat

Sam Elkin, “Disco Donnie” Estopinal Ralph Echemendia, C3 Presents Disco Donnie Presents/SFX RED-E Digital

Shana Fong, Eventbrite Maureen Ford, Live Nation Jennice Fuentes, Fuentes Strategies

Richard Glasser, Keith Goldberg, Vendini The Weinstein Company Shep Gordon, “Supermensch” 17

Shawn Guthrie, Academy of David Hazan, DLH Consulting Jeff Kreinik, Ticketfly Motion Picture Arts & Sciences

Elana Leaf, Insomniac Kelly LeBrock, Actress- Michelle Lee, Delta Air Lines SuperModel-Healthy Eating Advocate

Eliott Lefko, Steve Lemon, Justine Lucas, Goldenvoice Event Safety Alliance Global Citizen

Kevin Lyman, Vans Warped Tour, 4fini Margaret Martin, Harmony Project Dave Mason, Musician 18 Ted Cohen, TAG Strategic, Conference Technology Chairman

Gary Meyer, Stephen Nemeth, David Norman, EatDrinkFilms Rhino Films Tour Manager

Benjamin Oberman, Kim Owens, Kaffeine Buzz Nia Peeples, Actress Mousetrap Films

Chuck Randall, Alice in Chains, Robin Hauser Reynolds, Rebecca Robinson, Roadworks CODE – Finish Line Features Zinfandel Experience

Gary Rubin, Cohen Media Mike Shea, SXSW Amanda Slavin, CatalystCreativ 19 David Silbaugh, Summerfest Lisa Starr, Eric Stevens, OTW Safety – Block Island Poetry Project Official FestForward Safety Sponsor

Lesa Ukman, Andrea Von Foerster, Jacob Tell, Oniracom ESP Properties & IEG Firestarter Music

Michal Wiesbrock, Erika Williams Mike Wald, Santa Barbara Int’l Film Festival Life Is Beautiful

Gillian Zettler, Patrice Williams, Aaron Zigman Charleston Wine + Food Going Green Film Festival Film Composer

20 Kimberley Browning Devonie Nicholas Hannah Houser Hollywood Shorts Festival South Beach Wine & Food Fest AC Entertainment

Midori Connolly Ben Raffi Clay Busch AVGirl Productions Universe Danny Wimmer Presents

Philip Dobard Jesse Lawrence Melissa Dickson SoFAB Institute TiqIQ Fashion Meets Music Festival

More Speakers & Kathleen Gasperini Robert Richards Label Networks Presenters To Come… Glastonbury Festival 21

See You In Santa Barbara In November!

For More Information:

Laurie Kirby | [email protected] | 310-993-4114 Stuart MacNaught | [email protected] | 401-835-8813

AboutFest.com

AboutFest, Suite 304, 436 Poli Street, Ventura CA 93001