12 FestForward Convergence November 22 -24, 2015 Fess Parker Resort | Santa Barbara, CA Greetings! We are writing to invite you to FestForward Convergence, set to take place at the Fess Parker Resort in Santa Barbara on November 22-24, 2015. Our event aggregates the largely underserved music, film, and food & wine festival industry, a multi-billion dollar market in North America. We create a trendy and thought- provoking atmosphere for our festival influencers to network, create, collaborate and unwind while connecting with our top-tier industry sponsors and speakers. Cozy, intellectually engaging, FestForward is filled with speakers and guests from SXSW, Life Is Beautiful, Vans Warped Tour, Goldenvoice, Live Nation, Glastonbury Festival, Santa Barbara Film Festival, San Francisco Film Festival, Mill Valley Film Festival, Pebble Beach Food Festival, South Beach Food & Wine, LA Food & Wine, Hawaii Food & Wine Festival, Atlanta Food & Wine and musicians such as Alice Cooper and Dave Mason, film and TV actors such as Kelly LeBrock, Richard Burgi and Nia Peeples as well as celebrity chefs, managers, agents, industry exec's from Weinstein, Variety and much more. On the following pages we have provided an overview of FestForward for your review. We very much hope that you can attend & participate! Sincerely, Laurie Kirby, Esq. & Stuart MacNaught Co-Presidents FestForward Santa Barbara 2015 AboutFest.com 2 FestForward Convergence: What: A three-day Industry Conference for Festivals | Networking | Panels | Best Practices | Exhibitors | SponsorFest | Tech Hackathon | Art Installations | Wine & Beer Tasting | Live Music | Poetry Readings | “Best of The Fests” Awards Ceremony Where: The Fess Parker Resort, 633 E Cabrillo Blvd, Santa Barbara, CA 93103 When: Sunday November 22 – Tuesday November 24, 2015 Why: Learn, Share, Network, Discover, Engage, Enlighten, Laugh, Experience, Compete! How: Get on Board at AboutFest.com Who: Leading producers, promoters and directors of Festival brands such as: MUSIC: FILM: FOOD + WINE: § Coachella § SXSW § South Beach Food & Wine § Electric Daisy Carnival § San Francisco Int’l Film Fest § Los Angeles Food & Wine § Bonnaroo § Bentonville Film Festival § Austin Food & Wine Festival § Lollapalooza § Tribeca Film Festival § Pebble Beach Food & Wine § SXSW § Toronto Film Festival § Charleston Wine + Food § Vans Warped Tour § AFI § Zinfandel Experience § TomorrowWorld § Mill Valley Film Festival § Atlanta Food & Wine § Austin City Limits § Santa Barbara Int’l Film Fest § Hawaii Food & Wine § Global Citizen Festival § The Weinstein Company § Outside Lands § Outside Lands § Rhino Films § Life Is Beautiful Plus Many More…. 3 FestForward Attendee Demographics The FestForward attendees are the influencers in live music, film, and food & wine festivals that promote, manage, and curate the leading music, film and music & wine festivals in North America. They are the gatekeepers of the largest growing cultural events today. They are also the technology developers and providers that service this industry. 4 Music + Film + Food & Wine + Technology + Art + Poetry + Dance = A Recipe For Success The Recipe: One part music + one part film + one part food & wine + one part technology. Stir it up for a fun-filled mentally invigorating three day professionally enhancing experience with hundreds of festivals & industry insiders attending. We’re taking all the best components of an industry conference and shaking it up! FestForward is a convergence of music/film/food/wine festivals for three days of brainstorming, networking, disrupting, coalescing, agreeing, collaborating, competing & hugging it out! There will be inspirational industry panels, discussions, networking, a tech hackathon, a sponsor pitch contest, a wine and beer tasting, art installations, live performances in music + dance + poetry + cooking, memorable special events, sponsorship prizes and industry awards at the Best of The Fests Awards Brunch. FestForward features thought leaders from all disciplines, unique networking experiences and educational resources in a relaxed yet elegant setting. Attendees and sponsors will leave inspired with solutions, contacts, new business and valuable insights and resources. We bring together the players. We connect the dots and the dot-coms. 5 12 FestForward Agenda 10:30-11:45 AM Registration & FestForward Convergence Exhibition Center opens: Grab a Mimosa or Bloody Lagunitas Cure - compliments of OneHope Wines, Lagunitas and a wristband from Blink FX and visit each vendor for prizes! 11:45 AM-Noon Fifteen Minutes of Game – FestForward Co-founders Laurie & Stuart break the ice on the conference so you can dive right in. 6 Main Session - Grand Ballroom Festival Bootcamp – Reagan Room 12:00 Noon – 1:00 PM 12:00 – 12:50 PM Music in Movies – And Now for Something Opening Keynote Completely Different… Chef Roy Yamaguchi Explore the digital world of movies and music. Founder Hawaii Food & Wine Festival Whether you are a professional in film or music (or aspire to be) – come learn about the magic behind 1:00 PM – 1:30 Lunch the music in movies such as Crash, The Illusionist, Butter, The Iron Lady, Silver Linings Playbook, Begin 1:30 PM – 2:20 PM Again, Fantastic Four, and hundreds more. The Future of Festivals Hosted by Phil Gallo, Journalist The last frontier of the “tribal gathering” Richard Glasser, Head of Music, according to Seth Godin is the festival. With The Weinstein Company expansion in every festival vertical under the sun, Andrea von Foerster, Music Supervisor, the death of the festival is greatly exaggerated. Firestarter Music Let’s hear from our team of experts in food, wine, Aaron Zigman, Film Composer music & film about where we are heading in the industry. Hosted by Laurie Kirby 1:00 - 1:50 PM Kevin Lyman, Vans Warped Tour Turn Up the Heat: Food & Wine Festivals David Alan Bernahl II, CLM, Pebble Beach & Los Since you can’t go to school to be a festival Angeles Food & Wine Festivals organizer, how do you know if you are on the right Maureen Ford, Live Nation track? What checklist will you need for your budget, John Boyle, Insomniac logistics, production, talent and operations? Learning from those that have already done the heavy lifting will help you understand the pitfalls, 2:30-3:30 shortcuts, must-do’s and more to land a career or NetGain: Networking With Purpose & build a festival brand that will be successful for years Prizes to come! Come loaded with questions. Review the feedback from any conference Denise Yamaguchi, Hawaii Food & Wine Festival and you will consistently find that Rebecca Robinson, Zinfandel Experience newtworking is the most important reason for attendance. So here’s your chance! Bring your elevator pitch, business cards and come ready to rumble. Win prizes! Facilitated by Stuart MacNaught, AboutFest 7 Sunday, November 22 - Continued 3:30 PM – 3:45 PM Networking Break 2:00 - 2:50 PM FestForward Tech Hackathon: Final Four 3:45 PM – 5:00 PM Hackathon Teams Pitch to the Judges SponsorFest The aim of the hackathon is to help shape the evolving Brought to you by festival industry by bringing business and tech talent Lesa Ukman and Delta Air Lines. together with festival producers, and through this brainstorming event, launch new ideas and solutions. Delta will be awarding a sponsorship at The Hackathon which runs 24 hours – Saturday 11/21 11 FestForward valued at approximately $10,000. AM thru 11/22 11 AM – will now have the “final four” (value of travel certificates) to a festival or event teams present to the judges in order to win Delta tickets, that best embodies a strategic fit for Delta. Domino’s Pizza Gift cards and more! Introductory remarks will be made by Keith In Between pitches, hear from: Miller of Kenwood Experiences “CODE” Filmmaker Robin Reynolds on Females in Lesa Ukman, Futures Director, ESP Properties Technology and and co-founder of IEG, Inc. will inform attendees Ralph “The Ethical Hacker” Echemendia on tech security at FestForward how to participate and help them issues everyone needs to know. understand the best practices in sponsorship proposals and the sponsor industry. 3:00 - 3:50 PM Now Screening - Film Festival Survival In addition, a Delta representative will speak to the audience about what they look for in a Running a fIlm festival can be a beast. They are hard to sponsorship proposal. Attendees will prepare a 3 start, run and sustain but the rewards outweigh the page targeted sponsor proposal for Delta, with challenges so we’re here to help. Learning from those that mentoring by Liana Bender, California Film have already done the heavy lifting will help you Institute Development Director. understand the best practices to ensure success for your festival. Want to start a career in festival management? You’ve come to the right place to Hosted by Stephen Nemeth, Rhino Films Noah Cowan, San Francisco Film Society Gary Meyer, Eat Drink Films 4:00 - 5:00 PM Making Your Music Festival or Tour Sing The road to success in the music industry can be Contest: All FestForward attendees at long and winding, frought with setbacks and SponsorFest (except for corporate sponsors) are challenges. Hear firsthand accounts from our eligible to win. distinguished panel about the vision, ingenuity and determination it takes to build a lasting To Enter: Attend FestForward and sign in at brand in the live music industry. SponsorFest on Sunday November 22, 2015. Hosted by Kevin Lyman, Vans Warped Tour Submit your 3-page proposal/deck by midnight Disco Donnie Estopinal, Disco Donnie Presents