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Adidas, Puma, Nike The football marketing blog Subscribe to feed Home About Me My Football Lounge out there My blogroll IMAGE OF THE DAY adidas, Puma, Nike: a sport legacy September 15, 2010 in Sponsorship | Tags: Puma, adidas, Nike, Zidane, World Cup, Umbro, Major League Soccer, Usain Bolt, Herbert Hainer, LeBron James, Lance Armstrong, Tiger Woods, Michael Johnson, adidas-Salomon AG, Bill Bowerman, Hurley International, Converse, Ferrari, Phil Knight, Stella Mc Cartney, Reebok, Volvo Ocean race, September 21 day of peace Hi everyone, This sport chronological trilogy has triggered a massive traffic Anelka sent a message to and I thank every single one of you for stopping by. Today, the FFF the last chapter is called “adidas, Puma, Nike: a sport legacy”. These brands are fully established sports brands and have inspired other brands to tap into the sport industry. They left CATEGORIES a legacy or heritage not only to themselves but to other brands that have now models to get inspiration from. From 2010 FIFA World Cup (41) 1996 until today, adidas, Puma and Nike have grown significantly with fantastic 2018-2022 World Cup bid (9) athletes by their sides. Champions League (8) Clubs (12) Here we go: Do you know football? (3) General (9) adidas, Puma, Nike: a sport legacy Players (6) Sponsorship (29) 1996 - adidas outfits 33 nations & 600 participants during the Atlanta Olympic Games. Adidas supplies products for 21 of the 26 sports AND the official Karl Lusbec matchball and equips the referees and linesmen at UEFA European Championships. The German team wins fully outfitted with adidas. - adidas signs an exclusive sponsorship deal with the MLS - Nike signs Tiger Woods soon after he gives up his amateur golf status. - Michael Johnson in gold spikes wins the 200m and 400m gold in Atlanta Olympic games with the famous controversial advertising campaign: “You don’t win silver – You lose gold”. 2010-2011 Champions League tour by Unicredit 1997 01 - adidas announces the the acquisition of the Salomon Group (with the brands Salomon, Taylor Made, Mavic and Bonfire). The name of the group is changed to adidas- Salomon AG 1998 - The French national team wins the World Cup being outfitted by adidas from adidas, Puma, Nike: a head to toe beating Brazil 3-0. sport legacy - Zinedine Zidane becomes one of adidas football icon. 02 1999 - Bill Bowerman co-founder of Nike dies on Dec 24 at age 88. - Nike athlete Lance Armstrong wins first of record 7 consecutive Tour de France races. - With the support of the LogoAthletic, Puma returns to American Team Sports adidas, Puma, Nike: The and becomes the official on-field supplier of the U.S National Football League. game is on! 03 2000 - France wins the European Championship in Holland/Belgium and becomes the 1st team having won consecutively the World Cup and the Euro. The french squad being outfitted with adidas gear. 2001 - Puma enters a partnership with Porsche and Sparco Barcelona vs Hercules [0- to produce fireproof footwear for racecar fans. 2] Goals & Full Highlights - Herbert Hainer is appointed CEO and Chairman of the 90.141.10 Executive Board of adidas-Salomon AG Follow me on Vodpod 2002 - Nike acquires Hurley International LLC, a surf, skate and snowboard apparel brand. Nike SB, Nike’s skateboarding line starts. 2003 - Nike acquires Converse for $305 million. - Nike signs NBA player LeBron James with an unprecedent of $87 million SEPTEMBER 2010 converted by Web2PDFConvert.com SEPTEMBER 2010 endorsement contract. M T W T F S S - adidas becomes the official sponsor of every major football tournament and event. 1 2 3 4 5 6 7 8 9 10 11 12 2004 13 14 15 16 17 18 19 - Puma signs a multi year contracts with Ferrari Spa and 20 21 22 23 24 25 26 Mild Seven Renault F1 Team. 27 28 29 30 - adidas and the MLS extend their exlcusive partnership to 2014. « Aug - Puma reintroduces the revolutionary All-in-one UniQT RECENT COMMENTS for the Cameroon football team at the 2004 African Cup of Nations. Karl Lusbec on My - Phil Kight steps down as CEO and President of Nike but continues as World Cup 2010 Chairman. He is replaced by William D. Perez as CEO of Nike. Marketing… - Top English fashion designer Stella McCartney launched a joint-venture line Karl Lusbec on My with adidas, establishing a long-term partnership with the corporation. World Cup 2010 Marketing… 2005 - Nike merge s with Bauer to create Nike Bauer hockey Toplu mail on My - adidas enters into a sale and purchase agreement to sell its Salomon World Cup 2010 Marketing… business segment. Tweets that mention 2006 … on 2010-2011 - Nike signs a 5-year sponsorship deal with the Indian cricket team for $43 Champions League million. Tro… - CEO William Perez leaves Nike. Mark Parker becomes CEO. Karl Lusbec on adidas, - adidas Group acquires Reebok International Ltd Puma, Nike: Once upon … 2007 Tweets that mention - Puma announces enters the Volvo Ocean race 2008-09 with its own boat. … on adidas, Puma, Puma becomes the official supplier and licensee of replica merchandise for the Nike: a sport… offshore ocean race. Clare on adidas, Puma, Nike: Once 2008 upon … - Puma’s Usain Lightning Bolt sets a new 100m world recordat 9.69 seconds and sprinted a 200m adidas, Puma, Nike: … in a world record time of 19.30 seconds. on adidas and the MLS: New Partne… - Nike acquires Umbro Ltd 2009 FOLLOW ME ON TWITTER - In Herzogenaurach, adidas and Puma play a football match in support of the Peace One Day organisation, ending the brotherly feud that lasted 60 years. 2010 - adidas, Puma and Nike attend the World Cup with respectively 12, 9 and 7 teams involved. SUBSCRIBE TO MY FOOTBALL - Nike launched Federations World Cup kits made of recycled plastic bottles LOUNGE - Puma features Bolt and Eto’o to launch their lightest football shoes inspired from Usain Bolt track and field footwear. Enter your email address to subscribe to this blog and That was the 3rd and last chapter of a sport chronological catch up. It’s been receive notifications of new great to do this exercise where I did refresh some knowledge. What I really posts by email. like about those 3 brands, is that each has its own personality and character. They communicate differently, have different ways of doing marketing, company values, products etc. Yet, they remain key players in the sport industry, especially football….. Lovin’ it! Sign me up! Have a great day and stay tuned to My Football Lounge! FOOTBALL MARKETING Karl Lusbec 2010 FIFA World Cup 2018- 2022 World Cup bid AC Milan adidas CBF Champions League Chelsea FC Coca-Cola Coca-Cola Trophy Tour CSR David Beckham English Premier League FIFA Football Football kits Football Marketing German national team Harold Mayne-Nicholls Heineken Jabulani JO'BULANI Ligue 1 Major League Soccer Manchester United F.C. Marketing MLS Nike Pepsi Premier League Puma Qatar World Cup 2022 bid Real Madrid South Africa Spain National Team sustainability converted by Web2PDFConvert.com National Team sustainability The Nielsen Company Thierry Henry Tottenham [Sources] Hotspur UEFA UEFA - Atlanta Olympic Games Champions League - Tiger Woods UEFA Europa League Umbro - Michael Johnson World Cup World Cup - adidas-Salomon AG 2010 Zidane - Zidane - Bill Bowerman - Lance Armstrong - Herbert Hainer - Nike acquires Hurley International - Nike buys Converse - LeBron James - adidas and the MLS - Puma and Usain Bolt - Puma deal with Ferrari - Phil Knight - Stella Mc Cartney - adidas Group acquires Reebok - Puma enters Volvo Ocean race - Nike buys Umbro - adidas and Puma day of peace - Share this: StumbleUpon Digg Reddit 3 Facebook Email Press This Possibly related posts: (automatically generated) Warehouse sale (adidas , nike and puma) in SG! Adidas, Nike & Puma Shoes & Slippers Ads by Google Reebok® Official Store Shop Online & Get Free Shipping On ZigTech, EasyTone & RunTone Today! www.Reebok.com 1 comment Comments feed for this article September 15, 2010 at 12:27 pm [...] This post was mentioned on Twitter by Lusbec Tweets that mention adidas, Karl, Lusbec Karl. Lusbec Karl said: adidas, Puma, Puma, Nike: a sport legacy « -- Nike: a sport legacy: http://wp.me/pOlwy-Nz [...] Topsy.com Reply LEAVE A REPLY Your email address will not be published. Required fields are marked * Name * Email * Website Comment Post Comment converted by Web2PDFConvert.com Notify me of follow-up comments via email. Subscribe to this site by email Search Subscribe to feed. Theme: Tarski by Ben Eastaugh and Chris Sternal-Johnson. Blog at WordPress.com. converted by Web2PDFConvert.com.
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